Podcasts about use stories

“What if you don't come home?” It's the unspoken question your child may carry—but never ask. In this episode of the Tactical Living Podcast, Coach Ashlie Walton and Sergeant Clint Walton explore how to have age-appropriate, empowering conversations with your kids (Amazon Affiliate) about your job—without passing down fear, anxiety, or emotional distance.

In this episode, I sit down with Denise Gaskins, math educator and author, to talk about how we can transform math from a dreaded subject into something joyful and engaging. Denise shares why so many homeschoolers struggle with math and how shifting our approach can make a huge difference.She encourages parents to make math playful through games, storytelling, and real-life problem-solving. Whether you have a math-loving child or one who resists every lesson, Denise's insights will help you bring curiosity and creativity into your homeschool math routine.Tune in for practical strategies to build math confidence and make learning more enjoyable for the whole family!Key Takeaways:Math Should Be Playful – Learning math through games, puzzles, and real-life applications makes it more engaging and less intimidating for kids.Ditch the Memorization-Only Approach – Understanding why math works is more valuable than rote memorization. Encourage exploration instead of just drilling facts.Use Stories to Teach Math – Turning math problems into narratives or real-world situations makes them more meaningful and relatable for kids.Encourage Mathematical Thinking – Instead of giving answers right away, ask your kids questions like “What do you think?” or “How else could we solve this?”It's Okay to Change Your Approach – If a curriculum isn't working, try something new! Hands-on learning, different resources, or adjusting your teaching style can make a big difference.Focus on Confidence, Not Just Correct Answers – Helping kids feel comfortable making mistakes and thinking through problems builds long-term math success.Math Doesn't Have to Be a Daily Battle – Shift the focus from completing worksheets to fostering curiosity and discovery.Links and Resources: Homeschool Better Together Free CommunityDenise Gaskins WebsiteDenise Gaskins' BlogDenise Gaskins Playful Math StoreThe "If Not Methods" blog SeriesMy Math Journaling Adventures KickstarterFor full show notes and a transcript of today's episode, head to pambarnhill.com/hsbt32To join our free homeschool community, you can create an account right here.

416 - Join Disney vacation experts Rob & Kerri Stuart as they dive deep into how storytelling built the Disney empire! Learn fascinating insights about Walt Disney's legacy of storytelling from Marceline, MO to the modern-day parks. Special highlight featuring Disney Legend Marty Sklar sharing exclusive stories about the famous Main Street U.S.A. windows at Disneyland and Magic Kingdom. In this episode: The evolution of Disney storytelling across parks, animation, and cruise lines Must-read Disney history books from Disney Imagineers Behind-the-scenes stories from Disney Legend Marty Sklar Important 2026 Disney vacation planning updates Tips for experiencing the parks like a true Disney historian Whether you're planning your next Disney vacation or just love Disney history, this episode reveals the storytelling magic that makes Disney parks special. Perfect for Disney World tips, Disneyland planning, and discovering hidden Disney secrets!

Whether you're just launching your practice or ready to scale, marketing is essential—and often the most daunting part of running a coaching business. Lauren introduces guest Veronica Romney, a marketing leader with a career spanning over 16 years and notable roles, including Chief of Staff at BuzzFeed. Veronica brings a unique perspective on marketing as a tool for empowerment and authentic connection, and in this episode, she breaks down the top five mistakes coaches make in their marketing. For coaches feeling overwhelmed by marketing or unsure where to start, Veronica's insights on ethical persuasion, storytelling, and client-first language are game-changers. They discuss the importance of relationship-building, creating client-centered content, and understanding that mastery in marketing is about meaningful engagement, not perfection. Whether you're a new coach or looking to elevate your business, Veronica's strategies can empower you to serve authentically, attract clients, and build a fulfilling, prosperous coaching business.Get ready for a mindset shift as Veronica reveals how effective marketing can feel effortless and empowering, allowing you to serve your clients authentically and attract those who need your expertise.Find out more about Veronica Romney at www.veronicaromney.comFind out more about Lauren Brollier Newton and the Brave Thinking Institute at www.bravethinkinginstitute.com/coach-certificationKey TakeawaysMarket the Transformation, Not the Method – Focus your messaging on the life-changing benefits your clients will gain, such as better relationships, confidence, or clarity, rather than explaining the process.Start with One Platform and Master It – Identify the platform where your audience spends the most time, and commit to it. Consistency and familiarity are more effective than being sporadic across multiple channels.Lead Your Marketing Vision – When hiring support, remember that they are there to assist, not set your strategy. Clearly communicate your vision and goals, so your brand remains aligned with your unique values.Patience with Proven Strategies – Give each strategy enough time to succeed and avoid switching tactics too quickly. Marketing requires persistence to build credibility and client trust.Use Stories to Build Connection and Trust – Storytelling, whether from your own journey or client successes, creates a memorable and emotional connection that engages prospective clients and makes them feel seen and understood.Ready to build your dream coaching career? Join Lauren Brollier Newton in the Life Coach Accelerator, a free, 5-day challenge crafted for both aspiring and experienced coaches who want to elevate their practice. You'll discover your true purpose, define the clients you're meant to serve, and learn essential steps for a successful coaching business. From avoiding common blocks to setting prices confidently, the Life Coach Accelerator is a powerful way to kickstart your career and make a meaningful impact.Take the first step toward your abundant coaching career today—join the challenge now!

  Captivate and engage your clients through storytelling. Use real world examples of how plans have benefited clients in a time of need.   Read the text version   Register with Ritter Insurance Marketing: https://app.ritterim.com/public/registration/   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 4 Effective Techniques for Closing Insurance Sales: https://link.chtbl.com/ASG535 Best Practices for Video Calls: https://link.chtbl.com/ASG597 The Best Books for Insurance Agents: https://link.chtbl.com/ASG590 Why Client Retention Should Be Your Top Priority: https://link.chtbl.com/ASG581 Why Go About Your Business in an Ethical, Compliant Fashion? https://ritterim.com/blog/why-go-about-your-business-in-an-ethical-compliant-fashion/ Why Trust Is an Insurance Agent's Most Important Non-Renewable Resource: https://ritterim.com/blog/why-trust-is-an-insurance-agents-most-important-non-renewable-resource/   References: “5 Elements of Plot and How to Use Them to Build Your Novel.” Author Learning Center, Author Learning Center, www.authorlearningcenter.com/writing/fiction/w/plot-planning/7309/5-elements-of-plot-and-how-to-use-them-to-build-your-novel. Accessed 29 July 2024. Chierotti, Logan. “Harvard Professor Says 95% of Purchasing Decisions Are Subconscious.” Inc.Com, Inc, 26 Mar. 2018, www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html. Hughes, Melissa. “Storytelling Changes Our Brain and Our Behavior.” Melissahughes.Rocks, Melissa Hughes, 12 Jan. 2024, www.melissahughes.rocks/post/storytelling-changes-our-brain-and-our-behavior. Glatch, Sean. “The 5 Stages of Freytag's Pyramid: Intro to Dramatic Structure.” Writers.Com, Writers.com, 31 May 2024, www.writers.com/freytags-pyramid. Nunn, Patrick D. “The Oldest True Stories in the World.” Sapiens.Org, Sapiens, 18 Oct. 2018, www.sapiens.org/language/oral-tradition/. Cleary, Richard T. “The Power of Storytelling.” Hoopis.Com, Hoopis.com, www.hoopis.com/wp-content/uploads/2022/02/White-Paper-The-Power-of-Storytelling.pdf. Accessed 29 July 2024. Belknap, Leslie. “The Science of Storytelling for Presentations (Infographic).” Ethos3 Blog, Ethos3, www.ethos3.com/the-science-of-storytelling-for-presentations-infographicthe-neuroscience-of-storytelling-infographic/. Accessed 29 July 2024.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X (fka) Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance    Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

Welcome to Savvy Marketing for Small Business, where we dive into all things juicy and strategic to elevate your business game!

I invite you to find out more about the Secret Society Elite Coaching Program: https://www.globalseducer.com/elite I also believe that you'll enjoy reading or listening to my bestselling book: https://www.globalseducer.com/book 

So you've got something to teach people. You're the only one...or one of the few. But your audience isn't stupid. They know a lot already. Who likes being treated like a child...especially a stupid child? Who likes being treated like a newbie when you're not?    In this episode of Strategic Storytelling, I'll show you three ways to use stories to get past the barrier. Instead of saying "you should do this," you can tell a story  There's at least 3 ways to use stories to make your point: as examples, as a step-by-step story, and as a novelistic story you made up. They're all here, with examples. What you'll learn in this episode: Why being preach-y turns people off (and they stop listening) Three ways to use stories to avoid talking down to people How stories can come from your experience or from a far-away place  Resources mentioned: Common mistakes associated with creating a website (a guest post I wrote long ago) Todd Rose's book: The End of Average  Chuck Rylant's book: How to Be Rich Relocation Strategy: Dealing with the stress of moving   

#176: Karen Eber is an author, leadership coach and public speaker.  She explains the science behind storytelling, why employees should use stories at work, and the storytelling techniques you can use to advance your career. What you'll learn[2:10] How Karen found her love for storytelling. [6:12] The benefits for employees using stories at work and why storytelling is a powerful tool. [9:34] The science behind how storytelling works. [11:47] A case study of how stories can be used to advance your career. [16:48] The benefits and drawbacks of using the STAR formula. [18:00] How to tell an impactful story in a professional setting. [19:15] How to make what you say about yourself memorable. [21:31] Why you should ask questions in your performance review. [25:20] How the conversations you have in a performance review affects your rating. [28:21] Ways to get your manager to be better at communicating. [29:28] How to use stories to improve the way people see you at work. [32:05] Different storytelling techniques and how to interact with different departments. [35:10] How to transition to a different department in your company. [36:35] Techniques to make your story more impactful. [39:50] A four-part storytelling model. [41:53] The benefits of having your own bank of stories.Resources mentioned in this episodePlease note that some of these are affiliate links and we may get a commission in the event that you make a purchase.  This helps us to cover our expenses and is at no additional cost to you.The Hero's JourneyMove Fast and Fix Things, Frances Frei and Anne MorrisFor the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:https://changeworklife.com/how-to-use-stories-to-elevate-your-career/Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!Take me to the exercises!Follow us on  Facebook, Instagram, and Twitter.

Do you remember the first time you truly discovered entrepreneurship?  If I ask you to tell me about this moment in time, it's likely that this will evolve into a story. One that has twists, turns, successes, and failures.  And ultimately teach something that you learned along the way.  That's the power of storytelling and as leaders we must find ways to use story throughout our communication.  In this episode I go through a couple of tips that I've used to improve my own storytelling in a very natural way.  Whether you're a natural storyteller or not, this episode will help you elevate your skills to have an even greater impact.  Links Learn more at https://www.adamliette.com  Activate The Warrior Within https://www.adamliette.com/awaken-the-warrior 

 As leaders, we are busy bees.  We are buzzing around, going from meeting to meeting. We are getting together with clients over lunch, touching base with HQ, handling the media, talking to HR about our people and a host of other important activities. Usually poor time managers, we are constantly hemmed in by the demands on our schedules.  The upshot is we are constantly looking for corners to cut, minutes to be shaved off regular activities and feeling oppressed by the overwhelming workload we face. The common victim in all of this is our leader's communication with our team.  We have found we can save time if we get straight to the point and then we can move on.  We are packaging up orders to be given to get the team moving.  Orders are given and we move on to the next activity.  We commonly forget to talk about the big picture, the background, the context, the WHY of what we want done.  We give the staff the short headline version of what we want done. We expect them to fill in the detail themselves, as we sleekly glide off to our next meeting, leaving them flummoxed in our wake. We are saving time, but in reality, we are slowing everything down.  If the staff don't understand what we want, they will do a version of it.  Later, we find out that is not what we expected. We immediately get cranky because we have lost time and now we have to unwind what they have done and replace it with the correct version.  This is doubling the workload, including our own.   Recently, I introduced a new project which had elements required from a previous project.  I had told the team members what I wanted and a couple of years sail by.  When I wanted some elements from the previous project, I found out that they had not done what I wanted.  I thought I was clear about it, expected they understood my needs, but I made a fatal error – I didn't check.  I was busy. I had already moved on to the next thing. Ouch!  On reflection, I saw I had just issued an order which was crystal clear to me, but that was all I did.  I didn't spend enough time with them at the outset to explain the WHY behind what I wanted.  I didn't make time to communicate the context to them.  Even if my explanation wasn't genius, if they have the context, the chances are high they would do what I wanted automatically, because they got it.  None of that happened. I should have made remembering and understanding what I wanted clearer by wrapping it up in a story.  We are only so so at recalling facts, data and numbers, but we are really excellent at recalling stories.  Did I do that?  No.  I just blurted out the order in double time and promptly departed.  Don't you know I am a busy boss?  Did my story have to be a substantial precis of War and Peace?  No. I could have spent two minutes telling them the Why, wrapping it up in the context, told as a compelling story.  I could have aligned the reasoning for the project with the background.  I could have mentioned the necessity for this project, how it came up, who was involved, where I was when I first got involved, who I was with, etc.  All of this little detail is important because our objective is to mentally transport the listener to where we were at the time.  If we can get them to come with us in their imagination, then we will be very successful in also getting them to support the WHY.   When we have the same context and background, we usually come to the same conclusions.  In fact, before we have even gotten to the part in the story about what needs to happen next, they have already raced ahead and worked it out for themselves.  There is no convincing needed by us, because they have concluded the appropriate course of action – surprise, surprise - the same one we are recommending.  They may come to a different conclusion after all, but that is fine.  They may actually come up with an idea which is better than ours.  The chances of their idea being radically different from ours, given the same context, would be possible, but rare. When we next feel the urgent need to lurch forward with an order, let's exercise some self-restraint.  Instead, we should hark back to the roots of this project or task and recall why we came to the conclusion it was important.  Instead of telling them what to do, we just re-run the story of how we came to see this as the way forward and share that context with them.  At the end of that exercise we will find they will be very receptive to our suggestion, not order, on what should happen next.  This is a type of verbal jiujitsu.  We draw them in the direction we want, by getting their momentum to go where we want it.  It is a much superior method to barking out orders like a mad pirate captain – our usual leader reprise.  If we can help them to self-discover the conclusion, then we have been a very successful communicator. We will see ownership and commitment on their part.  This is so much smarter than the usual brute force of issuing orders backed up by the stripes on our sleeve pulling rank.  

Let us ask you a question, fundraiser: When it comes to crunch time for your fundraising campaigns, do you feel intense pressure to find a poster child for your nonprofit, capture their iconic story, and optimize it to deliver maximum donations?Look into our eyes, listener, and hear us when we say that's a daunting task for anyone. It's no wonder storytelling stresses nonprofits out!But there is a way, and you're about to hear the secret directly from one of the storytelling greats. Olga M. Woltman has the key to discovering, creating, and distributing stories that will compel connections and keep donors coming back time after time.Spoiler alert: it doesn't involve parading a poster child around, invading your clients' privacy, or making something up.Today, Olga and David Schwab, Funraise's Director of Growth Marketing have the scoop for you on how to ethically and empathetically uncover the captivating stories just beneath the surface, weave relevant impact stats and authentic conversations throughout, and choose the perfect moment to release them for incredible impact.

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand.  These days we're hearing a lot about how to use stories to improve your email marketing. There's a lot of nonsense out there, such as "You have to start with a story." But you'll find some good marketers too. In this podcast episode, you'll get 3 tips for using stories effectively in your emails. You'll get examples of email stories that annoy the reader. You'll also get examples of stories that work. You'll also get a better understanding of what's meant by "personal" stories. It's one of my shorter podcasts, tightly packed with information. I'm curious to know how you use stories in your emails and how you can use these tips. This podcast follows Episode 117 where I interviewed Cindy Bidar, a popular and very successful business coach. You can learn more about Cindy here.  Other resources: Free guide to the story archetypes. My flagship consultation program, the Strategic Intensive. My book, Grow Your Business One Story At A Time (free with Kindle Unlimited)      

If you walk into an interview planning to share “just the facts,” you'll be quickly forgotten. Stories are what grab our attention and stick in our memory. How do you share stories with a potential employer? Find Your Dream Job guest Elizabeth Bachman says it takes research and practice to share your story in a way that gets their attention but isn't rambling on for too long. Elizabeth also talks about the need to leave behind the mindset that “nice people don't brag” and get comfortable talking about the things you do best.  About Our Guest: Elizabeth Bachman (http://linkedin.com/in/elizabethbachman) is the go-to person for advanced training in speaking, presentation skills, and leadership. Elizabeth also hosts the “Speakers Who Get Results” podcast. Resources in This Episode: For more information on how to join the next cohort of Elizabeth's “Visible and Valued Leadership Certification Program” for executive women, check out her website at visible-valued.com (https://elizabethbachman.com/visible-valued-certification/) From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume's expert writers. (http://macslist.org/topresume)    

Do you have a hard time thinking of stories that you can use in your marketing material? Are you wondering how to get started using stories in email marketing?    Listen in to this LIVE storytelling exercise that I completed with Lauren Fulton, business coach at The Rebranded Teacher Academy and host of the Rebranded Teacher Podcast. You'll hear us brainstorm stories from Lauren's everyday life that could be used to promote one of her digital products, and you'll also witness Lauren's AHA moment when she discovers how storytelling actually helps clients connect to the real value of the product.   Borrow our brainstorming pattern and start using stories in your email marketing today!   Lauren is co-host of The Teacher Seller's Summit which is happening July 6-9, 2023.  I'll be hosting a storytelling workshop where you can learn step-by-step methods to add more stories to your email marketing with ease. If you are a teacher with a business, you don't want to miss this conference which is jam-packed with incredible speakers who can help you grow your business. (Seriously–the talent that will be there is outstanding!) Grab your ticket HERE! Listen to this episode to learn: How to brainstorm story ideas to use in email marketing Why you don't need exotic stories to connect with clients–seemingly “boring” everyday life stories will work! How to transition from stories to selling in emails How storytelling communicates the REAL value of the product or service and connects with clients in a way that facts do not Your business big sis, Megan    Connect with Lauren Fulton: The Rebranded Teacher Podcast The Rebranded Teacher Academy The Teacher Seller's Summit Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need!

In today's episode, I talk to Kenny Nwokoye, an affiliate marketer originally from Nigeria and now living in Dubai. Kenny has built multiple streams of income from not just his affiliate business, but creating educational communities for people from dozens of countries to learn from his marketing experiences, philosophies and tactics.He recently eclipsed 70,000 followers on Twitter, where he hosts some of the most dynamic Spaces on the platform, regularly garnering over 5,000 listeners per room.Today we talk about the best way to host and monetize social audio experiences, his specific frameworks for content creation, and how he uses "Storyselling" to connect with his audience and build a trusted brand.0:00 Intro1:01 Expanding Belief Systems2:46 Kenny's Life Philosophy4:32 Failure = Content7:18 The RVL Content Framework11:12 Storyselling12:05 How To Use Twitter Spaces19:01 Pop-up Streams22:20 WhatsApp Lists25:56 Going From One Business To Many28:33 Easiest Way To Get Your First Clients32:26 Kenny's Final MessageKenny's Links ⇩

The formula for the Body of a Presentation is: Make a Point  –  Tell a STORY! (Preferably, a personal one.) Here are some reasons WHY to use Stories in your Read More The post Use STORIES in Your Presentations Because . . . appeared first on NO SWEAT Public Speaking!.

Would you like your audience to really absorb and remember the next presentation or speech you make?How often have you watched a presentation,  been overwhelmed with facts and figures and come away barely recalling anything about it?My guest argues that by incorporating a story into a corporate presentation for example, the audience is much more likely to stay motivated and the presentation  will leave a lasting impact.  He describes how he used 'The 12 Days of Christmas' in his end of year Finance presentation!My guest today is Jason Sinclair. Jason is  Group Finance Director for the ADS Group. (It's subsidiary runs the famous Farnborough Air Show). We discuss Jason's very own example of the use of a bedtime story which he made up and used  to encourage his young daughters to fall asleep!  ' Weird Bob'  tells the story of a giraffe that is different from the rest of the herd. It left such an impression on his now grown up daughters, that they persuaded Jason to publish the story for other young children to enjoy! There is no doubt that the telling of stories can enhance our daily lives and those around us. I hope that you enjoy Jason's own ‘story.'Jason's book is available below;https://www.authorhouse.com/en-gb/bookstore/bookdetails/851045-weird-bobwww.undercurrentstories.com

In today's episode, Kevin Bees interviews Alyson Van Hooser.   Alyson Van Hooser is not your typical business speaker. Alyson brings a fresh, relevant perspective to the new challenges that leaders face today, teaching her audiences how to engage, motivate, and retain a multi-generational workforce. The bonus is that along with her expertise, Alyson makes a one-of-a-kind connection with the audience that never fails to delight and inspire. With a life resume that includes tough early years that taught her how to turn challenges into opportunities, Alyson achieved rapid success working her way up in the food, retail, and finance industries.  She was a City Councilwoman by the age of 30; she works with a wide range of organizations as a keynote speaker, and, as if that weren't enough, Alyson tops it off by being a mother of four. Alyson's unique life and business experiences led her to discover the immense power that comes when leaders own the responsibility of truly understanding and intentionally connecting with the people they serve. Her books LEVEL UP, ACCELERATE YOUR SUCCESS, and soon-to-be-released INFINITE INFLUENCE, unveil powerful stories of lessons learned through struggles, and provide practical strategies needed to create and sustain success in life and at work. As a speaker, Alyson Van Hooser is the real deal, and her heartfelt connection with people is a key to her effectiveness on stage. Her distinctive combination of wisdom, energy, humor, and practical strategies inspire and motivate audiences to take action on ideas that drive both organizational and personal success.     In today's episode Alyson shares: How her life changed at aged 13, when she came home one day and her parents were not there, and never came back (her father struggled with drugs, and her mother left before Alyson can remember). How she was prompted at the aged 16 by her future father-in-law to share her experiences to help others, and she ignored his suggestions because she could just not imagine that she could help in that way. How she was the youngest person ever to represent her community as a city councilwoman. Why she was torn when someone proposed to her to become Mayor of the city, there was a tough choice between remaining a professional in her career or going all in on politics. Her father-in-law Phil reminded her that he thought she should do neither of those and instead, should share her experiences for the benefit of others through writing a book and helping leaders develop. How she became a keynote speaker in 2019. Her life-changing question is - ‘What do I want?'.  Alyson wanted something different than the experience her parents were creating, so she defined that clearly, and over the years has been able to move towards that and bring the vision into reality.  Alyson chose to pursue a life that is radically different and started figuring out what others were doing and working out who to emulate and who not to emulate. Her second life-changing question from her book ‘Infinite Influence'. “What do they need from me?”.  This is so important because there is no self-made success; you have to build relationships and connect with people.   The two questions tie together since if Alyson can help them unlock what they want, it makes it more likely she will be able to receive what she wants. Why it is important for business owners to know EXACTLY what their team needs from them (if they want to get the best out of them). This question is important personally, professionally, and in the community. Her future-proof leadership strategy: Stories not statistics.  If you can get to know someone's story, you will uncover their need, and when you understand the need you can serve that need.  This is more important than ever since leadership is more difficult than ever and people are more diverse than ever.  You must understand the people that report to you. The importance of empathy and why most people are getting empathy wrong, and what to do about it. How to begin to think like someone else, so you can lead them on how they would like to be led, not on the way you want to lead them. Stories build a bond - so it is important for a leader to seek out people's stories. There are 3 stories every leader needs to know about their team members 1. Key events: what was happening in the world when you were coming of age? 2. Parenting: 80% of what we do as adults came from the way we were parented.  Older generations were left alone more and had to figure things out, and the younger generations almost never will be left alone.  Therefore, this translates into expectations at work, the older generation expects to figure things out and the younger generations will expect more to be given support. 3. Technology - what has been the team members' experience with technology?  The older generation may prefer more face-to-face, and the younger is more connected to online approaches. 4. To find someone's story, you can share “It was like this for me… what was it like for you?”  Leaders should share their stories first.   ·         “How people think about your changes how they see you” - and it matters what people think about you because what they think about your changes how they treat you. Therefore, it is critical that you establish with people how you want them to see you, so you can get treated the way you want to be treated. To control how people think of you and treat you, it is critical to be intentional about sharing your story. YOU have a story to share, and it will make difference to those who need to hear it. And much much more.     Resources mentioned in this show: www.vanhooser.com https://www.linkedin.com/in/alysonvanhooser/

in class. We discuss prediction activities, what engages students in stories, and how to do follow-up activities.For more podcasts, videos and blogs, visit our website Support the podcast – buy us a coffee!Develop yourself! Find more about our teacher training courses Watch as well as listen on our YouTube channel

In the online space we are used to being told online to share your stories, but if we haphazardly apply it, we soon learn that it isn't enough without a strategy behind it. I made the mistake of trying to build relatability with stories that didn't ultimately further my business goals. Fortunately, we can improve how we use stories by adding checkpoints in your podcasting process and taking the time to ask "What is my listener getting out of this story?" and "What is the goal of me sharing this story?". Through this, you'll be able to create a successful podcast that provides value to your listeners and convert to your business goals. In this episode, you will learn the following: 1. Discover how to strategically use stories in your podcast while avoiding oversharing and protect your brand. 2. Uncover how to refine stories to make sure they are relevant to your business and audience. 3. Find out how to create a podcast that converts without being stressful. Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule) Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

Ray (the constant storyteller) and Nigel (the other one) talk about how a story can have a far bigger impact than a slide deck pitch. Is it something you are using? If not, then this might change your mind about learning how to create a story for your next property or business venture. Email us at hello@htrmoney.co.uk Recommended Equipment, Software and Books - click HERE REMEMBER to review us on Apple podcasts! Resources: NOT SURE WHERE TO START? Start here by clicking the link below Get your free resource guides - HERE https://www.htrmoney.co.uk/ How to Leave a Review on Apple Podcasts click HERE Go to the Resources section for links (e.g. for tax inspection insurance via FSB) https://www.htrmoney.co.uk/resources Join the new HTRM Facebook Group! Here is the link: https://www.facebook.com/groups/htrmoney/ If you would like Ray and Nigel to work with you then get in touch - email us at hello@htrmoney.co.uk Our website is appearing (slowly!!) HERE or https://www.htrmoney.co.uk/ Email us at hello@htrmoney.co.uk Before you do anything else, remember that anything Ray or Nigel talk about, share, discuss, etc is for entertainment purposes only. It is not financial, legal or any other advice of any sort! Do not rely on anything we say or share or do because we are doing it for entertainment purposes only. Think of it like this...we are discussing topics that people may like to investigate further; ideas and information that you might want to consider further; and that sort of thing. You should always seek your own independent advice from relevant people such as lawyers and accountants. Although Ray is a qualified solicitor and Nigel is a qualified accountant, we do not have any agreement with you unless expressly and clearly documented in a contract, so please just enjoy our podcast, our info and our content and use it to as a call to action to seek professional and relevant advice specific to you. Does that make sense? Are we clear on this?! If not, then drop us an email and we can tell you the above again! The reason we say this is that everyone's situation is unique and for us to share general content like we do it means it cannot possibly be taken as specific advice just for you. Happy? We certainly hope so. Now go and review our 'entertainment' podcast and we will love you forever! Much love and gratitude, Ray and Nigel PS that link re Nigel losing 14kg in weight - use this affiliate link HERE

Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/As a seller, storytelling can be a great asset. More than anything, a well-told story is one of the best ways to get your buyer more emotionally attached to solving a problem. Today, John Kaplan explains the many ways that storytelling, if done properly, can help you. Topics of discussion include:How to hone your storytelling ability.Making a story relevant to the customer—getting them to stand in the story.The benefits of helping the buyer to share their own story.Using stories effectively during various stages of the sales process.Here are some additional resources:Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparisonMethods to Increase Sales: Nailing Your Proof Pointshttps://bit.ly/3Vaflh7How to Tell Impactful Stories | Podcasthttps://apple.co/3Vf0vWpCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.

Sales is about building relationships. People want to have faith that you're a good person and that you're there for the right reasons. They don't get to see you in action. But if you tell a story about a real experience, it shares a sample of your behavior. It allowed them to decide whether or not you're trustworthy. Annette Simmons firmly believes that storytelling is the substance of relationships. Learn how she uses stories to demonstrate trustworthiness in this episode of Sales Reinvented!  Outline of This Episode [0:44] Why is storytelling an important skill to possess in sales?  [2:01] Is storytelling something that can be learned?  [3:25] The ingredients of a great story that sells [5:04] The attributes of a great storyteller [6:53] Resources to improve your storytelling [9:55] Top three storytelling dos and don'ts [12:40] Using a story to demonstrate trustworthiness The ingredients of a great story that sells A great story is a significant emotional experience narrated so that it feels real to the teller and the listener. How do you know what stories to tell? Annette says to think of a time when you can share a quality that earned you the right to be trusted. What examples from your background of when you were that quality? Or when you blew it? If you narrate it as a real experience using your sensory imagination, magic happens. If you are in the moment, other people feel it as real. But the key is that you have to share a substantive true story.  The attributes of a great storyteller Authenticity is #1. Salespeople are trying to build a relationship of trust. When Annette was researching storytelling and sales, she came across a story about a supplier to Walmart. He had been trying to sell to them for ages and never got a sale. Then the purchaser called and asked him for something he didn't have—but he knew who did.  So he gave the purchasing agent the name of the person who had what they wanted. That's where he started to build trust. So when he had what they were looking for, they already trusted him to deliver. What are the other attributes? Listen to hear Annette's thoughts! The 6 kinds of stories you must tell Annette believes there are six stories every salesperson must be able to tell.  Who I am Why I'm here  A story that teaches something A vision story A value-in-action story The “I know what you're thinking” story When you hear a story, it prompts you to think of a story. People start sharing stories, which is when the magic happens. Storytelling is a collaborative process. Practice your story with someone else so you see if you're recreating an emotional experience. If you're not, you get a chance to correct it before you're in a sales situation.  Using a story to demonstrate trustworthiness When Annette does facilitator training, she caps the classes at a max of 10 people because the work is intense. She wanted people to have the freedom to work on themselves as well as learn the process. For one of her training sessions, she had five people signed up, each paying their own way. A large client reached out to her and said they'd take the remaining spots.  Instead of agreeing to take all five, because she didn't believe it would be fair to her current participants, Annette said she could accept 2–3 and the others could join the next training. She wanted to make sure it was a good experience for everyone. The woman told her she wouldn't be getting her business and hung up on her. People might hear that story and focus on the thought that she lost business. Annette doesn't care. She shares the difficult things they don't want to hear with positive intent. What stories can you share that might be difficult but will create trust? And create a context where you are being honest and authentic? Annette will make decisions that are in the best interest of her clients, even when they disagree. Telling that story creates a powerful base for a relationship and builds trustworthiness. Resources & People Mentioned The Story Factor Whoever Tells the Best Story Wins Drinking from a Different Well Connect with Annette Simmons Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

325 ENCORE-Why Use Stories – St 1

Have you thought about using stories to lead, teach, or inspire others? Maybe you have thought of using stories in your marketing, but what about in helping you lead your team? Our guest today Mark Carpenter, who is the author of the book Master Storytelling and the founder of the company with the same name. Mark is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator. LINKS FROM THE EPISODE:You can visit our guest's website at: https://master-storytelling.com/Free eBook: https://master-storytelling.com/podcastgift/If you are ready to franchise your business or take it to the next level: CLICK HERE.CONNECT WITH OUR GUEST:Facebook: https://www.facebook.com/MasterStorytellingLinkedIn: https://www.linkedin.com/company/43261825/YouTube: https://www.youtube.com/channel/UCjUZRg9IxkejFioE2mnDr6wABOUT OUR GUEST:Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator. Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning. When he's not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. 

Stephanie Paul is the Founder of Stephanie Paul Inc. and author of Unlock The Magic of Story. Her proven approach, the Powerful Emotional Engaging Presentations, draws on over 30 years of rich and diverse entertainment experience. As a trainer, keynote speaker or MC, Stephanie has the uncanny knack for turning any bored room into a lively, spirited and connected one.  In today's episode, you'll learn why storytelling in sales is so effective, how to capture the audience's attention with an engaging narrative, and how to use stories to win more sales and make a bigger impact. What You'll Learn: - The art of storytelling in sales - Why storytelling is sales leader's best skill  - Storytelling techniques to elevate your sales pitch - Facts and data versus storytelling - Great storytelling exercises for awakening creativity - Using stories to connect and understand your audience - First steps toward skilful storytelling - How to create a story database from scratch - Connecting with others through vulnerability - Stephanie's advice to her younger self on how to become better at selling Storytelling is one of the most powerful ingredients you can add to your sales leadership activities. It's even more effective when you use it in your proactive selling activities. Regardless of what you're selling or what your audience is, incorporating the art of storytelling into everything you do allows you to entertain, engage, and build rapport with your audience.  Links and Resources: - Special giveaway for Full Funnel Freedom listeners - https://stephaniepaulinc.com/fffreedom/ - When you need to hire top sales professionals, turn to a recruiting partner that speaks sales. Alaant Workforce Solutions. Learn more and book a discovery call at www.fullfunnelfreedom.com/alaant - The perfect CRM system, streamlined business processes and happier customers – Eligeo CRM Inc can make it happen for your business. Go to www.fullfunnelfreedom.com/eligeo for more info - Stephanie Paul's website - https://stephaniepaulinc.com/ - Stephanie's LinkedIn - https://www.linkedin.com/in/stephaniepaulinc/ - “Unlock the Magic of Story: How to Use Neuroscience Secrets to Engage and Influence Any Audienc”e by Stephanie Paul https://amzn.to/3AKyjCA  - “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries https://amzn.to/3AOFpWZ  - “Impossible to Ignore: Creating Memorable Content to Influence Decisions” by Carmen Simon https://amzn.to/3D1QPcK  - “Tame the Primitive Brain: 28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work” by Mark Bowden https://amzn.to/3BgBbIY  - The power of vulnerability by Brené Brown - https://www.youtube.com/watch?v=iCvmsMzlF7o - “Uncommon Service: How to Win by Putting Customers at the Core of Your Business” by Frances Frei and Anne Morriss https://amzn.to/3BhxItF  - ‘Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results” by Judith E. Glaser https://amzn.to/3QlKko2  - Full Funnel Freedom https://fullfunnelfreedom.com - The Sandler Summit 2023 https://www.hamish.sandler.com/orlando  - Sandler on Instagram https://www.instagram.com/sandler_yyc/  - Sandler in Calgary - www.hamish.sandler.com/howtosandler

Douglas Utberg, a Business Growth Authority and host of the Terminal Value Podcast, shares how to use storytelling to drive your affiliate marketing and sales programs.   Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Whether you're looking for a content creator, a designer, or an accountant, most likely you won't start with a search engine. You'll ask around before you get serious. The WSJ recently wrote about a corporate trend: avoiding the usual job posts in favor of queries to a well-connected thought leader. Alas, all too many business owners think of networking in terms of The Coffee Date. If you've been in business awhile, you've probably got enough Coffee Date Stories to fill a comedy set at a business-oriented comedy show. On this podcast, I share a few stories of networking gone wrong. Some of them feature experienced marketers who should know better…or just had a very bad day.  Even better you'll discover how to use stories to make sure you connect effectively, so you don't waste your time and theirs.  And you'll learn a technique I found in Dorie Clark's excellent book, The Long Game, on how to respond to that inevitable question: “Can we get together and talk about our businesses?” Not surprisingly, she's far more tactful than I am. If you'd like to learn more about backstories, you can download my free report, How To Learn What REALLY Motivates Your Clients.  I also have a course on this topic. Use the coupon LISTEN20 to get a 30% discount.  Just browsing and enjoying the content? Click here to buy me a virtual coffee.  

Tell your story with conviction... and foresight toward the future. In this episode, I chatted with Mike Wittenstein on the future of storytelling, the microcontent movement, tactics and channels that are about to pop, and how to create stories through series and chapter-based content.Mike is the founder and managing principal of Storyminers, an experience and business design consultancy. He started designing customer experiences that delight customers and the supporting business designs that profit shareholders when he was hired by IBM to serve as their e-Visionary for Global Services. His team launched experiences for brands like Air Canada, Best Buy, and McDonald's.Mike is a recognized expert on customer experience design with a global clientele. He works as a consultant, designer, and speaker using a methodology that helps organizations differentiate themselves on purpose and by design.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬⭐

When I work on content strategy for lawyers, financial planners, and other professional service businesses, they point out that they can't promise their clients a “win.” Lawyers can't promise they'll win court cases, financial planners can't promise they'll make you rich, and real estate agents can't guarantee your home will sell in 30 days. Life coaches can't promise you'll reach all your goals. Some services try to create a strong personality.  They write brash copy so they sound like a version of Tony Soprano.You can't make false promises or exaggerate.  Other services go to the opposite extreme. They tiptoe around their brand by following the industry standards. They make copycat websites. They don't stand out in the online world. And they don't communicate value to their clients. In this episode you'll discover 3 ways to differentiate yourself by focusing on service delivery, not outcomes. You can use the 5 story archetypes as a guide. 

Are you working from home? With the pandemic, many of us thought that the home office was a solution for life: no commuting, no dress code, and zoom meetings. However, checking work email on weekends, or answering colleague messages can affect our private life. In this episode, Jason explains his recent upgrade of quality for the Selling With Love podcast, and how moving to a co-working space to build a proper office can be highly beneficial. You may do the same, and even further, save the story of your transformation for future sales calls, because stories sell better than facts. =====

When it comes to business, success is often about knowing the right story to tell. And that's something we know a lot about at The Huge Convention. As the show sponsor and one of the main stage speakers, we spent last week sharing the stories of two of our clients who have seen amazing business successes. By focusing on their stories, we were able to capture the attention of the audience and encourage them to see the potential for success in their own lives. It was a Huge success, and we're already looking forward to next year. But it got us thinking: what stories are you sharing in your sales process? Are you sharing stories that inspire, that motivate, that show your potential customers what's possible? If not, now is the time to start. Because when it comes to business, success is all about telling the right story.

If you've ever heard someone say to “sell the transformation” - this is what they mean. We're wrapping up our four part series by diving into how to clearly articulate how your product or service can create a shift in your customer's life, and how to do it in a way that captivates their attention and makes converting them to a customer seamless. Listen in to hear: How to tap into feelings instead of features when selling A real life example of a famous piece of oratory history and how it follows this exact formula What a true sales story sounds like Find Part One in Episode 12, Part Two in Episode 13, and part Three in Episode 14. ---- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact  Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com   

Yoda, Glinda the Good Witch + YOU. This is where you get to shine in the sales story by casting yourself in the role of the wise sage who can guide your customer to their ideal outcome. Listen in to hear: Why mastery is king in showing off your credibility How to utilize third party stories to easily create trust Why the cost of doing nothing is often the greatest cost involved, and how to use that to move your customer to a buying decision Find Part One in Episode 12, Part Two in Episode 13, and stay tuned for Part Four in Episode 15! ---- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact  Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com   

Every story needs a main character, but contrary to popular belief - the star of your sales story IS NOT you.  It's the customer you're trying to sell. Listen in to hear: How to cast your customer as the main character of the story Why universal desires can help you craft a compelling sales story How to “learn the lyrics” of your customer, and then sing them back to them Find Part One in Episode 12, and Part Three in Episode 14! ---- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact  Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com   

My amazing speaker, Jenn Whitmer, takes advantage of her story content and uses them in “free stages” every single day! Listen in on how she does that— and a super cool new framework that will distill that content mess into connection— simply.

By now you've heard that using stories to sell is key, but do you really know how to craft a story that not only speaks to your customer, but helps convert them? Most people don't. Listen in as we break down the 3 elements to a strong sales story, share common pitfalls, and give some examples of what a strong sales story sounds like. ---- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact  Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com   

Summary: On today's episode, we are continuing our series talking about how you can improve your social media skills to help your real estate business. On our first episode of this series, we talked about just posting and interacting and talked about how our team and I have all created a successful real estate business. We don't pay for leads. We don't buy leads on Zillow. We don't pay for ads. We just use organic social media growth to grow our business. I want to help you as well. I'll briefly describe what stories are. A story is basically a post that you put up that disappears in 24 hours. You can save some in certain categories you can create. Here is the great part about stories. People can interact with you in the story without it being public. When I talk to Realtors out there, a lot of the pushback I get is they get worried that people won't engage, and then they believe they kind of look like an idiot. Lessons learned You have to work through some fears and anxieties and just put yourself out there. If you don't want to put yourself out there, use stories. I've gotten many clients through Facebook stories. This is is a huge way to build your business for free. If you are not using stories, you definitely should start because they're free and there's so much potential. When you share a story, even if it's one that disappears in 24 hours, you can see who is viewing. Maybe you see that they look at your story, and right from there, you can message them privately and have a conversation. Shining example of this Wendy Norman of https://savannahelopementpackage.com/ (Savannah Elopement Package) uses reels and stories to promote her photography business and her affordable packages in Savannah, Georgia. Maybe she has friends who are wanting to get married or thinking about eloping and didn't even know the options available to them. They see a story, message her, and it starts a conversation. I hope that this helps you and you can think about even this small win using stories on Instagram and Facebook to grow your real estate business.

We just wrapped up Multifamily Live a couple days ago.This was such an AWESOME event!Hundreds of real estate investors came together to network and learn “what's working now” in the multifamily space.As one of the hosts of the event, I gave a presentation on something EVERY real estate investor needs to understand and get good at…Marketing.Specifically, how to use personal stories to grow your business and position yourself as an expert… so you can get more deals, expand your network, bring in money partners, and uncover new opportunities.This is HUGE……but most real estate investors aren't doing it.So on today's episode of the 7 Figure Flipping Podcast, I'm bringing you the REPLAY of this presentation from Multifamily Live.Check it out!Something else happened at Multifamily Live…We opened the doors to a NEW round of the 7 Figure Multifamily mastermind group.You can check it out here if multifamily is something you're interested in.Catch you on the flip side! See acast.com/privacy for privacy and opt-out information.

In this episode we  sit down with Michael McRay, award-winning writer, storytelling and conflict consultant, trainer, and leadership coach, to explore how leaders can effectively harness the power of storytelling.During our discussion, we talk about:the importance of being a good storyteller when you are a leaderwhy stories mattercommon mistakes people make when crafting and telling  storieshow to use stories to impact change effortsusing stories to keep conflict productive and healthy If you are interested in more from Michael, please visit michaelmcray.com/free for two free resources.  The four most common mistakes leaders make when telling stories.The most common traps we fall into when dealing with conflict

Today I had the pleasure of chatting with Hilary Prall. Hilary is an interior designer and blogger who loves to thrift and upcycle. Hilary worked retail for years but eventually needed a change. She turned to design and blogging and when that took off, she just kept going! Hilary keeps her content authentic and personable and is full of creative ideas. I loved hearing the ways Hilary is reaching new followers, selling some of her designs, and utilizing her social media accounts. Make sure you listen in for some great tips on making the most of Instagram stories, giving value to your followers, and a first-hand account of Pinterest lives. SHOW NOTES: https://www.southerncrushathome.com/episode57  

Would you like to learn a communication technique that increases the chance that your message will be remembered by a factor of 20?    What if I told you this same communication technique was also a powerful tool for initiating behaviour change and building strong communities? Sound too good to be true? Well…the good news is it's not! I'm talking about telling stories and in today's episode I'll share with you the three types of stories that you should be telling in your marketing and patient communication and I'll even give you some examples of the stories I told every week in my practice. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

One of the biggest marketing secrets to being able to charge higher prices, is by using something called "demonstration" to show your prospects why your company is so much better.  There are many ways to use demonstration, but one of the most powerful, is through the use of a well-positioned story. This week's episode tells the story about a company that defies all the odds - who also happens to be one of my favorites. They're US based, family owned, and their industry is flooded with ultra cheap versions available on Amazon. Yet this little company is able to charge many MANY times more than any of its competitors, and have customers (like me) gladly pay.  Take a listen and see how you can replicate what they've done.Are you subscribed to Julie Guest's Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-gold

This  is the 13th episode of my  podcast CMO Stories: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business of Story. Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world. After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like  excel through the stories they tell. Now he consults, teaches, coaches and speak internationally, working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'. In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand. This episode was recorded via StreamYard call on March 30, 2022.You find the show notes here: https://webdrie.net/s1-e13-how-to-create-and-use-stories-to-grow-sales-with-park-howell/Did you already about my CMO

Communication is life's most important skill. If you become a great communicator, you can rapidly improve every area of your life. Clear communication enhances your influence, your marketability, and your relationships. In this episode, Del shares 10 ways to become a clear, confident, and compelling communicator. Key Points 1. Be Clear2. Be a Simplifier3. State Your Purpose Up Front4. Layout the Agenda5. Speak in the Positive6. Use the Rule of 37. Use Stories, Analogies, and Quotes8. Focus More on How Than What9. Use Full Sentences in Email10. Read Your Emails Out Loud Before Sending  

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What is B2B Sales?If you've ever wondered why B2B sales is based upon personal selling, you must watch this episode of the Inside BS Show.  On Today's show we discuss B2B sales and study why it is really all about personal selling. This means your relationship skills are just as important in B2B sales as they are in B2C sales. Timestamps:00:00 What is B2B Sales?01:43 How All Sales Are Made02:52 How to Influence the Decision Process03:45 How to use Data and How to Use Stories in B2B Sales04:52 Four Questions to Answer in B2B Sales06:24 How to use Consultative Selling in a B2B environment08:00 What is the Ideal Mindset for B2B Sales?

What is it about stories that make them such potent tools of influence and persuasion? Annette Simmons would tell you that stories are largely about connection. When someone can see themselves in your story, that generates a sense of trust in the storyteller and the story they are telling. As she writes in her bestselling book, The Story Factor, “Story is a pull strategy (rather than a push). If your story is good enough, people – of their own free will – come to the conclusion they can trust you and the message you bring.” In this episode, we talk to Annette about her story, including her more than 30-year career listening to and telling stories, and helping others use them to effect change. GUEST: Annette Simmons, Author, The Story Factor, Whoever Tells the Best Story WinsBIO:Annette Simmons is an author, keynote speaker, consultant, and founder of Group Process Consulting – a firm she founded to help others communicate better through stories. She started her career with a business degree from Louisiana University in the early 1980s and then headed off to Australia where she worked for 10 years in international business. Once back in the states, she earned a master's degree in adult education and psychology and soon after launched her business to help others use storytelling as a communications tool. In addition to her consulting work, she is the author of four books, The Story Factor, Whoever Tells the Best Story Wins, A Safe Place for Dangerous Truth, and Territorial Games: Understanding and Ending Turf Wars at Work.Follow us on Twitter @speakgoodpodCheck out our blogGot an episode idea?