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Marketing an optometry practice is evolving faster than ever—and the strategies that worked even a year ago may no longer be enough.In this episode of The 20/20 Podcast, Dr. Harbir Sian welcomes back digital marketing expert Tyler Kemp for a timely conversation on what practice owners need to understand about marketing heading into 2026.They break down how Google's AI-driven search updates have reshaped SEO, why awareness marketing is still massively undervalued in eye care, how AI tools like ChatGPT are changing patient search behavior, and why blending digital with traditional marketing may be one of the biggest growth opportunities for independent practices.If you're feeling overwhelmed by algorithms, AI, and where to spend your marketing dollars, this episode brings clarity and practical direction. What You'll Learn in This EpisodeHow Google's AI updates are rewarding quality, hyper-local contentWhy patients search differently on AI tools versus GoogleThe growing influence of Google reviews on both patients and AI-generated summariesWhy awareness marketing matters more than “book now” ads aloneHow patient attrition impacts growth—and why retention isn't enoughWhy direct mail is making a surprising comeback when paired with digital adsHow independent practices can compete without massive marketing budgets Key TakeawaysAI hasn't replaced Google—it's made good Google content more importantPatients choose practices they recognize and trustMost potential patients are in the awareness stage, not ready to bookGoogle reviews now influence both visibility and credibilitySustainable growth requires balancing retention, awareness, and conversion Memorable Quotes“People choose who they trust—and they trust who they know.”“If patients have never heard of you, they're not choosing you.”“Awareness is the most underutilized part of the marketing funnel in eye care.” About the GuestTyler Kemp is a seasoned digital marketer with over 10 years of experience, specializing in marketing for the eye care industry. Based in Calgary, he has spent the past six years with Marketing4ECPs, helping optometry practices across North America build patient-centred strategies that drive real results. He also shares marketing insights on Instagram at @TyTalksMarketing and co-hosts 4 The Record, a podcast powered by Marketing4ECPs. Call to ActionIf this episode helped you rethink your marketing strategy, share it with a colleague, post it on social media, and leave a review to help more optometrists find the show.
Most private practice owners don't struggle with marketing because they lack ideas. They struggle because their marketing falls apart when client work gets busy, then turns into random posting when things slow down. If you are a dietitian, therapist, or service provider trying to get more clients without spending hours and hours a day on social media, this episode shares the exact step that fixes that pattern. In this episode, Kathy walks you through Week 4 of the Marketing Your Practice in 1-hour-a-week plan, where the work is not about creating new content. It is about formatting, publishing, and scheduling what you already created so your marketing stays consistent during both busy and slow seasons. Listen in to learn:Why formatting your blog effectively helps you book more consults and clientsHow to avoid the biggest marketing mistake private practice owners make during busy and slow seasonsWhy focusing on blog content over social media content helps grow your private practiceKathy explains how proper blog formatting supports SEO, creates steady visibility for your private practice, and helps potential clients actually find you online. You'll also hear what keeps your marketing moving and prevents last-minute and panic-marketing. This episode is part of an ongoing series designed to show private practice owners what to do with just one hour a week.Be sure to listen in and check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/172 Download the free Blogging checklist at: https://academy.pepperitmarketing.com/blogchecklist Click here to send Kathy a text message about this Episode
Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Pardue tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire. From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and the importance of keeping your energy positive throughout the hiring process. Whether you are actively hiring or just building your team, this conversation is packed with must-use tips to help you find and retain great talent. Takeaways: If you are having trouble hiring, check your job ads first Always accept resumes even when you are not actively hiring Make sure job ads reflect your practice's values and culture Use creative job titles to capture attention and stand out Women apply when they meet 80 percent of requirements; men at 20 percent Treat hiring like a marketing campaign, not just an HR task Track where your applicants come from to measure effectiveness Consider nontraditional candidates from service-oriented industries Stay positive throughout the process—your mindset matters Great employees are often already employed—go find them
Many dietitians and therapists skip newsletters because they feel time-consuming or hard to keep up with, which often leads to a quiet email list and fewer chances to stay connected with future clients.In this episode of Marketing Your Private Practice with Kathy C, Kathy walks you through Week 3 of the Marketing Your Practice in 1 Hour a Week series. This lesson focuses on how to turn content you already created into an email newsletter that gets sent, not skipped, without writing anything new or spending hours online.Listen in to learn: Why skipping newsletters can slow down your private practice growth How to turn an article you already created into a newsletter in under 1 hourHow a clear, simple newsletter production system makes consistent email marketing realistic, even when client work comes first This episode is designed for private practice owners who want to get more clients by building trust over time instead of chasing trends. You will also hear how email marketing fits alongside light weekly networking, so your marketing supports your practice without taking over your day and your calendar. If you want a practical way to stay visible, build trust, and get more clients without adding more to your plate, this episode shows how you can get a consistent newsletter out to your list and do it in one hour a week.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/171Click here to send Kathy a text message about this Episode
Many private practice owners spend hours posting on social media and still feel frustrated when it does not lead to consults or clients. The missing piece is often the simplest one. In this episode, you'll learn about the 15-minute marketing activity that can change everything for a dietitian, therapist, or any service provider who wants to get more clients without spending more time online. An activity that helps bring in more clients. This is part of the series on how to market your private practice in one hour a week… and this lesson walks you through how a short block of networking time online can make your content more effective, and lead to more clients, which is how to grow your practice or business. Success on social media comes from knowing how to connect with people instead of posting and disappearing. Listen in to learn: Why 15 minutes of networking can do more for your business than any other marketing How to be NICE online (Networking Is Connecting And Engaging) to boost consults and clients A checklist to help stop wasting time scrolling and start growing your networkIf you want a marketing plan that is easier to do, helps you get more clients and leads to growth in your practice… this episode will show you where to start.Click here to send Kathy a text message about this Episode
Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients. Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults. When a post is formatted for speed instead of being formatted to work, the results are weak, and the time spent feels wasted. This episode walks you through week two of the one-hour-a-week marketing plan and shows you how to format your social media posts so they actually help your private practice grow. You will learn how simple edits can make your posts easier to read, easier to click, and far more effective at sending people back to your website.Listen in to learn: Why formatting your social media posts can make or break your marketing resultsHow to avoid the number one repurposing mistake that hurts your private practice visibility A simple image creation system can save you hours a month on marketing (5-Minutes Max is my rule!)You will also hear how many ways to be more effective repurposing your marketing content, which is how you can actually get to where you "do your marketing" in just one hour a week! This is a practical and realistic episode that helps you clean up your content process and keep your marketing simple while still helping you get more clients.Click here to send Kathy a text message about this Episode
If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes!Especially if you're spending too much time on marketing and not seeing the client bookings you want. Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for marketing by starting with Week 1 and Hour 1. Listen in as Kathy walks you through creating an article of your own so you have that base piece that helps you be consistent in marketing your practice or business. She'll explain how to take the topic you chose to write about and turn it into your first article. You'll hear practical tips for writing that article in 30 to 40 minutes, keeping it authentic, and using ChatGPT or other AI tools to get inspired when you feel stuck.You'll learn:Ideas for writing that make it easy to write a 500 to 700-word article without stressTime-saving tips to create all your social media content while you write your article Ways to use ChatGPT or AI to solidify your article idea without losing your authentic voiceThis episode is for private practice owners who want a clear system to creating marketing content that helps bring in more clients without living on social media. You will see how simple it can be to create a strong article - your own words that sets up all of your marketing content for whatever type of marketing cycle you follow - monthly, 2 times a month or weekly. And it makes your marketing plan easier to follow and do - so it gets done! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/168 Click here to send Kathy a text message about this Episode
If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients. Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent.This episode is part two of the Marketing Your Practice in 1 Hour a Week series. In part 1, we set the stage by looking at goals, barriers, and the schedule that drives your plan. Now it is time to see the full one-hour plan in action and take your first step to making it work in your practice. Creating Content.It's time to create a content marketing plan that connects with clients and keeps your private practice marketing consistent.Listen in to learn:How a simple 4-week cycle makes marketing manageable instead of overwhelmingWhy developing a bucket of content topics brings clarity, consistency, and focus to your marketingThe easiest way to map out a year of content ideas without starting from scratchBy the end of this episode, you will know how to set up your content buckets with ideas and have a full list of article topics tied to what your clients actually want help with. This is how dietitians and therapists can plan marketing content that connects with clients and keeps your marketing simple. This will help you stop wasting time on random marketing and start creating content that helps you get more clients for your private practice.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/166 Click here to send Kathy a text message about this Episode
Does marketing your private practice feel like a part-time job on top of your full-time job? You spend hours creating posts and chasing likes, yet clients still are not booking. More marketing is not the answer. What you need is a simple plan that helps you stay consistent and effective without taking over your week.In this episode of Marketing Your Private Practice, you'll learn how to shift your marketing away from random social media activity and into a system that helps dietitians, therapists, and other practice owners get more clients in just one focused hour a week.Listen in to learn:Why trying to market everywhere at once keeps you from ever making progressHow two types of content can work together to bring in clients and save you timeThe first decisions you need to make before creating any content, so your plan actually worksIf you are ready to grow your practice without spending hours online every day, this episode will show you how to get started.Check out the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/165 Download your free Marketing Foundations checklist - https://www.pepperitmarketing.com/freechecklist Click here to send Kathy a text message about this Episode
Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire. From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and the importance of keeping your energy positive throughout the hiring process. Whether you are actively hiring or just building your team, this conversation is packed with must-use tips to help you find and retain great talent. Takeaways: If you are having trouble hiring, check your job ads first Always accept resumes even when you are not actively hiring Make sure job ads reflect your practice's values and culture Use creative job titles to capture attention and stand out Women apply when they meet 80 percent of requirements; men at 20 percent Treat hiring like a marketing campaign, not just an HR task Track where your applicants come from to measure effectiveness Consider nontraditional candidates from service-oriented industries Stay positive throughout the process—your mindset matters Great employees are often already employed—go find them
In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon. The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making. Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication. They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility. The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices.00:00 Introduction to the Masterclass00:19 Meet Dr. Johnny Franco01:52 The Importance of Social Media for Medical Practices05:31 Using AI for Content Creation06:40 The Role of Consistency and Authenticity in Social Media10:13 Repurposing Content with AI Tools16:24 The Power of Personalized Marketing17:56 Choosing the Right Social Media Channels25:04 Understanding Lead Conversion Rates26:17 Creating Effective Landing Pages28:22 Importance of CRM Systems29:31 Tracking and Managing Leads33:09 Effective Use of Social Media Ads35:49 Leveraging AI and Automation44:44 Optimizing Customer Reviews and UGC47:19 Conclusion and Contact InformationFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
If you've ever felt like you're not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. In this case, it took just four words in an email for her to know: “Yeah, No. We will not be working together… ever.” (Yeah, No. = a very Canadian way of saying NO.)The email message crossed a line with her values and that made the response easy to do adn without fear or regret. Misaligned clients drain your energy, shake your confidence, and chip away at the business you've worked so hard to build. Learn why saying no to the wrong clients isn't just okay - it's necessary if you want to grow a thriving and profitable practice. AKA ... Your Dream Practice! This episode isn't about being judgmental or turning away people carelessly. It's about making space for the right clients and protecting your practice from the wrong ones. Hit play and find out how saying no can help you build the private practice you actually want - one filled with dream clients.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/144 Be sure to book that free marketing review with Kathy if you want to identify where your messaging might be attracting those not-so-ideal clients! https://www.pepperitmarketing.com/reviewClick here to send Kathy a text message about this Episode
“If it's not already obvious, I'm absolutely convinced thank you notes are one of the best over-the-counter remedies a medical office can use to apply first aid for treating those stressed out, grouchy, grinch-like moods [during the holidays] that happen in almost every practice." By Editor, Concierge Medicine Today The holiday season is like a golden ticket for doctors to shine bright in your community and creatively engage with your patients! With creative thinking, time, and a clever marketing idea (or three!), I believe you can roll out the red carpet and make memorable patient and staff connections during this busy season. Here are a few bright ideas we've observed over the years that we hope you might find helpful! Organize a Community Charity Drive: Engaging in charitable acts can infuse your practice's office culture with positivity—it's a win for everyone involved! Consider collaborating with a local charity for a canned goods or toy drive. Reach out to a nearby charity or non-profit to find out their needs. Then, launch a giving campaign that includes information about the organization. This could be as straightforward as collecting socks and toothpaste, organizing a coat drive, or gathering food for a local shelter. You might even take inspiration from some medical offices we've seen by wrapping a large box in festive gift wrap, placing it in your lobby, and sending a social media post or email to patients about your holiday collection drive. Include easy instructions on how, where, and when they can drop off their unwrapped donations while enjoying some holiday hot cocoa (or tea, if that's more your style!). This initiative not only spreads joy but also brings smiles to your patients and staff who are eager to contribute. For instance, Children's Hospital Colorado has partnered with local charities during the holidays to encourage patient involvement and strengthen community ties. (Source: Children's Hospital Colorado annual reports) Approaches like these not only support local causes but also enhance goodwill among your community, as well as current and prospective patients and your team. What about a Holiday-Themed Patient Appreciation Event? Many concierge medical offices have decked the halls with festive parties, practice birthdays, and open houses to shower their patients with gratitude! Take a page from Mayo Clinic's playbook; they've hosted community health fairs during the holidays, complete with free health check-ups, tasty healthy treats, and wellness tips. It's a win-win—boosting patient loyalty while weaving stronger community bonds together! (Source: Mayo Clinic Community Engagement) Holiday Wellness Kits offer a distinctive approach to health during the festive season. One great example we recently read about was the Cleveland Clinic, which occasionally supplied kits containing hand sanitizers, vitamins, nutritious recipes, and stress relief items to patients throughout the holidays. This initiative not only demonstrates genuine care but also promotes healthy lifestyle habits and practices. (Source: Cleveland Clinic Seasonal Campaign Reports) Fun Social Media Activities: Plastic surgery, aesthetics, and concierge medicine are confidently showcasing their services on social media as if they own the stage! They're connecting with their local social media audience and gaining new followers through holiday posts that are even more enjoyable than a snowball fight. Picture a local dentist launching their "12 Days of Smiles" celebration, delighting us with daily contests and health tips like it's confetti, all the while rewarding patients for their participation and commentary online! And let's not overlook the pediatric doctor sporting those vibrant, eye-catching fun socks his patients love to comment about —talk about serious sock style! You could offer on your own social media accounts the opportunity for some lucky local follower to win some fun, quirky socks of their own or promote a new product or service offering you have just implemented in your practice to also help spread some holiday joy -- all the while transforming your online presence into a winter wonderland or warm, seasonable and festive commentary! Seasonal Health Workshops are another great idea worth considering. You could host festive or seasonal-themed health workshop focused on stress relief strategies, healthy cooking recipe cards for the holidays, or even some winter wellness tips strategically designed to help your patients who are new or unfamiliar with your practice. Cleveland Clinic, for example, has successfully organized workshops that highlight managing holiday stress and healthy eating. (Source: Cleveland Clinic Educational Programs) At the end of the season, these activities help keep your practice at the forefront of patients' minds while providing invaluable information to your local community. After all it's no longer about being the best Doctor in the world anymore, it's about being the best Doctor FOR the world, FOR your Patients and FOR your local community. Fingers crossed, some of these clever ideas have sparked your holiday spirit and inspired you to spread a little holiday cheer on the bond between your healthcare heroes and your patients. Whatever you decide to do, doing good is always good FOR business, and boosting patient and brand loyalty helps keep the good vibes flowing throughout the holiday season!
In this live recording from Hartford, Connecticut, Dave Miller of Rosen Dental Transitions leads a panel discussion on the complexities of the dental practice transition market. The experienced panel, including Mark Rosen, John Eskow, and Blake Cohen, covers important topics such as DSOs, EBITDA, private and partnership transitions, and the common scenarios faced by dental practitioners. The panel emphasizes the importance of proper planning and evaluating different transition options according to individual needs and business circumstances. They also delve into the tax implications, the impact of real estate on sales, and share strategies for improving practice profitability in a changing market landscape.00:00 Introduction and Event Overview02:26 Panel Introductions06:49 Understanding the Transition Market10:56 Buyer Profiles and Market Trends13:05 Challenges and Opportunities in Dental Practice Transitions15:49 Financial Considerations and Practice Valuation19:28 Preparing for a Successful Transition43:59 Specialty Practices vs. General Practices44:16 Geographic Challenges in Selling Practices45:05 Internal Transitions and Planning Ahead46:58 Evaluating and Improving Practice Profitability47:43 The Role of Brokers and Appraisals49:45 Simulated Sales and Practice Valuation50:24 Bringing in Associates and Financial Considerations53:09 Work-Life Balance and Dropping Insurances54:45 Timing and Strategic Changes Before Selling58:55 DSO Transactions and Economic Considerations01:11:07 Equity Components in DSO Deals01:22:51 Tax Implications in Practice Sales01:24:57 Understanding Tax Complexities in Practice Sales01:26:42 The Importance of Take-Home Pay01:29:17 Real Estate Considerations in Practice Sales01:33:52 Navigating Profitability and Debt in Practice Sales01:38:51 Planning for Unexpected Events01:53:58 Marketing Your Practice for Sale Dental
In this episode of Marketing Your Practice, we're diving into one of the most powerful yet often overlooked drivers of practice growth: your team culture. A strong, supportive team culture doesn't just keep things running smoothly—it can reduce your stress, boost practice growth, and protect you from burnout. Join us as we explore the three essential elements of a thriving chiropractic team and uncover practical steps you can implement today. You'll learn how a positive, optimised culture can transform not only your team's performance but your own experience as a chiropractor. Here's what you can look forward to in this episode: Simpler Growth: Discover how aligning your team can naturally drive faster, steadier practice growth. Less Stress & Burnout: Learn ways to create an environment that supports you and your team, reducing overwhelm and helping you enjoy practice again. Stronger Patient Impact: Build a team that's not only high-performing but also motivated to deliver exceptional patient experiences. Income & Freedom: Free up your time and energy to focus on what you do best, while your team thrives alongside you. If you're ready to stop going it alone and want to build a team that's optimised to win, this episode is for you. Listen now to start building a culture that propels your practice to new heights. Thanks for all you do. Keep saving lives! Angus See omnystudio.com/listener for privacy information.
Today we are talking with Marita Mccahill of PracticeGro. Marita shares her expertise around the importance of learning how to market yourself online as a doc, as well as how to market your practice. We discuss the impact of online reviews, changing jobs, and growing your practice. Whether you own your own practice or are a W2 or 1099 employee, there is something for everyone to learn on this one. Today's episode is brought to you by SoFi, helping medical professionals like us bank, borrow, and invest to achieve financial wellness. SoFi offers up to 4.6% APY on their savings accounts, as well as an investment platform, financial planning, and student loan refinancing…featuring an exclusive rate discount for med professionals and $100/month payments for residents. Check out all that SoFi offers at https://www.whitecoatinvestor.com/Sofi *Loans originated by SoFi Bank, N.A., NMLS 696891. Advisory services by SoFi Wealth LLC. The brokerage product is offered by SoFi Securities LLC, Member FINRA/SIPC. Investing comes with risk including risk of loss. Additional terms and conditions may apply. The White Coat Investor has been helping doctors with their money since 2011. Our free financial planning resource covers a variety of topics from doctor mortgage loans and refinancing medical school loans to physician disability insurance and malpractice insurance. Learn about loan refinancing or consolidation, explore new investment strategies, and discover loan programs specifically aimed at helping doctors. If you're a high-income professional and ready to get a "fair shake" on Wall Street, The White Coat Investor is for you! Main Website: https://www.whitecoatinvestor.com YouTube: https://www.whitecoatinvestor.com/youtube Student Loan Advice: https://studentloanadvice.com Facebook: https://www.facebook.com/thewhitecoatinvestor Twitter: https://twitter.com/WCInvestor Instagram: https://www.instagram.com/thewhitecoatinvestor Subreddit: https://www.reddit.com/r/whitecoatinvestor Online Courses: https://whitecoatinvestor.teachable.com Newsletter: https://www.whitecoatinvestor.com/free-monthly-newsletter
Accelerating Your Dental Practice Episode 22, Marketing Your Practice on Social Media with Minal Sampat This month, Malika and Michelle are joined by Minal Sampat. Minal is a Marketing Strategist, Bestselling Author, and Speaker who is passionate about what Social Media can do for practices. In this episode Minal discusses all aspects of how marketing on social platforms can really help practices stand out from the rest. She discusses how to get started and even what the best way to get started is. Minal also gives advice on how to create a natural and organic atmosphere on social media. Practices can have a presence on social media that is easy and also gains traction just by being authentic. The first step to using social media to one's advantage is getting started, the rest comes easy by just keeping content natural to the practice and individual. 00:40 Introducing Minal Sampat 01:30 Marketing on Social Media 02:15 The good, the bad, and the ugly of Social Media 06:35 Starting on Social Media 07:30 Does your practice need Social Media? 09:00 Creating an easy and organic post 16:25 How many posts should you post? 19:25 Creating captions that work 20:30 Strategies for gaining followers 26:25 Network with patients and their businesses 28:50 You don't have to share what you don't want to 31:30 Closing thoughts Minal Sampat https://minalsampat.com/ https://marketologist.com/ Info@MinalSampat.com Malika Azargoon ZarDentalConsulting.com https://www.linkedin.com/in/zardentalconsulting/ malika@ZarDentalConsulting.com Michelle Affanato affinitymanagement.co New To Dental Bootcamp https://www.facebook.com/michelle.affinitymanagement/ michelle@affinitymanagement.co
In this episode of The Financial Coaches Podcast, the hosts give you a sneak-peak of two of the lessons within our new course, “Getting Started As A Financial Coach”, powered by New Money Habits and Sizemore Financial Coaching. The topics of discussion are ‘Converting Prospects Into Clients' and “Marketing Your Practice'. Learn more here: www.newmoneyhabits.com/coaches/webinar/gsfc-registration ✅ Looking for support, insight, inspiration, and collaboration with other aspiring and thriving Financial Coaches? Join our Facebook Community: www.facebook.com/groups/nmhcoaches ✅ Whether you're just thinking about becoming a Financial Coach or you have a thriving Coaching Practice, you need other Financial Coaches in your network. Join Financial Coaches+ and get your first month FREE: www.newmoneyhabits.com/coaches/memberships/trial ✅ The Financial Coaches Book Study: Beyond The Book reading list: www.newmoneyhabits.com/coaches/bookstudy/beyond-the-book/book-list
Dr Angus Pyke is an expert in marketing for chiropractors. He describes marketing as a process of getting more people to know, like, and trust you. When this happens you create an environment where your practice can flourish and more people in your community can live healthier, happier, more active lives. The key to making this happen is to do the right things and do them consistently. In this episode, Angus joins Martin and he maps out exactly how to upgrade your marketing for 2024! Check out the "Marketing Your Practice" Podcast https://podcasts.apple.com/hu/podcast/marketing-your-practice/id1370714740 Learn more about Angus https://www.anguspyke.com/ To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0 Email me - martin@insideoutpractices.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/martin-harvey/message
Welcome to DentalTalk. I'm Dr. Phil Klein. Today is Part 1 of a 3 part series titled: Attract, Convert and Deliver. Part 1 deals specifically with Marketing Your Practice. Our guest is Dr. Todd Snyder, a regular contributor to Viva Learning.com, a cosmetic dentist, international author, lecturer and consultant to a variety of dental companies. He hosts a weekly podcast, Delusional: Winning the Weekly War of Dentistry. You can reach Dr. Snyder at: www.Legion.Dentist.
In this enlightening episode of "Marketing Your Practice," we're joined by Dr. James Chestnut, a pioneer in evidence-based, lifestyle-centric healthcare. Dr. Chestnut delves into the critical role of scientific evidence in not only enhancing chiropractic care but also in marketing it effectively. From actionable tips on how to make your practice more evidence-based to strategies for community engagement, this episode is a treasure trove of insights for chiropractors looking to elevate their marketing game. Tune in to discover how you can build trust and confidence in your community by aligning your practice with the latest scientific research. Thanks for all you do. Keep saving lives. Angus Links: For the on-line seminars and to register for the upcoming live seminar in Australia, and for Innate Choice supplements: www.innatechoiceaustralia.com To buy the 14 premises book: www.innatechoice.com Bio: Dr. Chestnut holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neuromuscular adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Evidence-Based Chiropractic and Lifestyle Protocols. Dr. Chestnut received numerous academic and athletic (rugby) scholarships and awards during his undergraduate and graduate studies. After graduating as a Doctor of Chiropractic, Dr. Chestnut wrote a book entitled ‘The 14 Foundational Premises' summarizing the neurophysiological and musculoskeletal effects of segmental motion unit dysfunction (vertebral subluxation complex) and the chiropractic adjustment that received an award of distinction from the International Chiropractors Association for its significant contribution to the scientific literature validating chiropractic. It is amongst the best-selling chiropractic books in history. Dr. Chestnut is also the author of 5 other books including his latest book on the indissoluble relationship between lifestyle, epigenetic expression, and health entitled, ‘Live Right for Your Species Type'. He also publishes a monthly Research Review where he summarizes, methodologically critiques, and explains the clinical relevance of peer-reviewed publications related to chiropractic practice. Dr. Chestnut recently developed the Evidence-Based Chiropractic and Lifestyle Clinical Protocols which include evidence-based VSC/motion unit dysfunction centric spinal health exams, reports, and patient education; these protocols are in use in chiropractic offices around the world. Dr. Chestnut also developed, wrote the texts, and still teaches the Evidence-based Chiropractic and Lifestyle Provider post-graduate certification program accredited through the International Chiropractors Association (ICA). Dr. Chestnut also created the evidence-based Innate Choice® Essential Nutrient System™ (www.innatechoice.com) supplementation products and protocol which is also in use in chiropractic offices around the world. Dr. Chestnut has received numerous awards for his professional achievements and for his texts, his program, and his lectures, including most recently the 2022 ICA Chiropractic Pioneer Award for his ‘Significant Lifetime Contribution Advancing the Field of Evidence-Based Chiropractic and Lifestyle. He presently holds the position of Chair of the International Chiropractors Association (ICA) Council on Evidence-Based Chiropractic and Lifestyle and is a member of the ICA Committee on Chiropractic Postgraduate Education. He is also on the Clinical Advisory Panel of the Australian Spinal Research Foundation and an Adjunct Professor at the Barcelona College of Chiropractic.See omnystudio.com/listener for privacy information.
"In this episode of the Marketing Your Practice podcast, I delve into the transformative power of community-based marketing for chiropractors. Join me as I uncovers the immense value in forging meaningful relationships with your local community, not only to increase the visibility and credibility of your practice, but also to contribute to the well-being of your neighbourhood. I explore real-world examples of community engagement such as sponsoring local sports teams, participating in health fairs, and providing free workshops, and discuss how these strategies can be effectively utilised to boost your chiropractic practice. However, I'm also realistic about the challenges. Balancing the demands of running your practice with community involvement, navigating financial considerations, and choosing the right events can be overwhelming. That's why why I will also be equipping you with practical tips and solutions to overcome these obstacles, so that you can confidently and authentically engage with your community. Tune in to discover how to make your chiropractic practice not just a business, but a valued part of your local community." Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.
In this empowering episode of "Marketing Your Practice," Angus Pyke sits down with Instagram coach extraordinaire Shakur Smith, who specialises in guiding chiropractors to maximise their online presence. Shakur unveils his proven "4 Pillars of an Instagram Patient Attracting Strategy", a must-know for every chiropractor looking to expand their reach and impact through Instagram.
In this special Q&A episode of the Marketing Your Practice podcast, we delve deep into the pressing questions asked by our listener community. Covering a broad spectrum of topics, we explore everything from revitalising your Google Ads strategy, introducing new services, and reigniting your passion for chiropractic, to managing staff performance and launching a new practice. Learn how to combat ad fatigue and diversify your marketing channels when your Google Ads stop yielding results. Discover strategies for marketing new services, like neuropathy, to your existing patient base and beyond through content marketing, SEO, paid advertising, and collaborations. Find out what to do when new patient numbers dwindle and how to make your practice more known, liked, and trusted in your community. If you've lost your mojo for chiropractic, we discuss ways to reignite that spark, from setting bigger goals and embracing new experiences, to the possibility of exploring a new profession. Uncover the truth behind staff mistakes and how to turn them into opportunities for growth and improvement. Learn how to ethically manage performance and foster a positive work environment. Finally, get actionable advice on launching your new chiropractic practice with unique event ideas, pre-launch teasers, strategic partnerships, press releases, community involvement, and paid advertising. This episode is packed with practical advice and insights designed to help you navigate the challenges of marketing your practice and maintain your passion for chiropractic. Tune in now to elevate your practice to new heights! Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.
In this episode of the Marketing Your Practice podcast, I dive deep into the topic of disempowering stories and limiting beliefs that can hold chiropractors back from achieving the thriving practice they desire. I share practical techniques and insights on how to identify and transform these disempowering stories into empowering narratives, paving the way for personal and professional growth. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.
Hey there! Have you ever found yourself constantly planning and preparing but never actually taking action? Maybe you're held back by the fear of failure or perfectionism? If so, this episode of the Marketing Your Practice podcast is for you! We'll be diving into the concept of imperfect action and why it's essential to achieving growth and success. We'll even share some examples of successful people who have embraced imperfect action, and discuss some common barriers that can prevent us from taking action. Plus, we'll provide you with some practical tips for overcoming these barriers, including fear, perfectionism, lack of confidence, and analysis paralysis. So, make sure to tune in and discover how to prioritize progress over perfection, and take your practice to the next level! Thanks for all you do, keep saving lives. AngusSee omnystudio.com/listener for privacy information.
Hey, fellow chiropractors! Are you ready to make 2023 your best year ever? On this episode of the Marketing Your Practice podcast, I'm diving into the steps you need to take to create a successful and fulfilling year in your practice. The first step is getting clear on what you want, but we all know that can be easier said than done. With so many choices, it can be challenging to figure out what will make this year truly outstanding. I'll explore some tips for gaining clarity, including examining your values, talking to your loved ones, and trying things out before committing fully. Once you know what you want, I'll discuss the three key elements you need to embody to make it happen. These include planning, accountability, and emotional resilience. I share some of my favourite planning systems and tips for staying accountable to yourself, including doing what you say you're going to do. I'll also delve into emotional resilience and why it's essential to be prepared to feel all the emotions that come with trying to achieve something significant. Finally, we touch on the importance of self-compassion and being kind to yourself as you work towards your goals. So if you're ready to make 2023 your best year yet, join me as I explore the steps you need to take to create a fulfilling and successful year in your chiropractic practice. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.
In this episode of The Marketing Your Practice podcast, join returning guest Jessica Mercer as we explore the role of language in building relationships and connecting with patients through social media. We discuss the importance of understanding your target audience and using language that resonates with them, to build trust and establish a strong online community in chiropractic care. Enjoy the show. Thanks for all you do, keep saving lives. Angus Links: https://jmercermarketing.com Facebook: https://www.facebook.com/thechiropracticcontentcreator Instagram: https://www.instagram.com/thechiropracticcontentcreator/ Bio: Growing up, you could find Jessica Mercer nose-deep in a Ripley's Believe It or Not book, running science experiments with anything she could get her hands on and making presentations to teach everyone around her all the things she discovered. At the time, she had no idea that her love for learning and ability to translate complex concepts would become the cornerstone of her business. Now, Jessica uses her passion to help chiropractors communicate and connect with their current or potential patients to increase patient conversion and build a practice community. Jessica drives website traffic and content engagement for chiropractors by creating chiropractic content that goes far beyond sore backs and necks. Jessica's done-for-you wellness focused blogs, newsletters, and social media content explain chiropractic care in a way that patients actually understand and relate to. As a mother to a brilliant toddler, Jessica understands the impact that chiropractic care has on development and wellness of children and her own brain is fueled by her routine chiropractic adjustments. When Jessica isn't lost in a science journal, you'll find her playing outside with her daughter or planning her next adventure with her husband.See omnystudio.com/listener for privacy information.
Hoang's World | Helping Occupational Therapist Become Experts
Marketing Your (OT/PT) Practice To Increase Patient Bookings Christine Walker discusses strategies to market a physical or occupational therapy practice. She also discusses how she started creating websites for physical therapists. As Existing PT Business Owners who have an ineffective website that sites online like a pretty brochure but doesn't do anything to bring in new business. A NEW PT Business Owners who are just starting their practice and want to get their website right from the start so they don't waste time or money on something that doesn't work and will have to be changed in the future as they want their business to grow. Reach out to Christine Walker at PT Website Secrets PTWebsite Secrets and Book a Call Get the Secret Formula To Win More Patients & Make More Profit from Your PT Website https://www.amazon.com/PT-Website-Secrets-System-Patients/dp/1790856353 See The Video on YouTube https://youtu.be/YhSFRIrDYxE
In this episode, Barbara discusses: Why it is important to pinpoint your contact marketing goal before you create your content? How to analyze the effectiveness of your marketing campaigns? How can you strengthen your online visibility and grow your medical practice? Key Takeaways: “The most effective content marketing strategy is to identify problems that your
Ashley Koff, RD, joins Integrative Practitioner associate editor, Avery St. Onge, to discuss how to position integrative healthcare practices to directly compete with direct-to-consumer personalize medicine offerings. Find us at integrativepractitioner.com or e-mail us at IPEditor@divcom.com. Theme music: “Upbeat Party” by Scott Holmes via freemusicarchive.org and “Carefree” by Kevin Mcleod via incompetech.com.
Here in Episode 76 I continue my conversation with Kelley Stevens of The Private Practice Pro about marketing your practice online. Episode 76 Show Notes~~~
Private practice owners often worry about being too salesy when it comes to marketing. They worry about emailing people too much, about selling too much, about bombarding people with their marketing and turning them off. Let me tell you - this should be the least of your worries when it comes to marketing your private practice..More people never sell enough than sell too much in my experience. Fact is… you are going to have to ask for the business if you want more business! In this episode of Marketing your Private Practice, we are going to go over the 7 ways to use CTAs -- Calls to Action -- in your marketing so you can boost sales and get a return for your time spent doing that marketing! And don't worry - the way you'll learn to do this… you will not come across as too salesy!!! The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/5Resources Mentioned in this episode:Take the FREE Foundations Quiz https://www.pepperitmarketing.com/quizFree Stats Tracking Template https://www.pepperitmarketing.com/freestatsUltimate Marketing Content Planner https://www.pepperitmarketing.com/plannerThrive Marketing Academy https://www.pepperitmarketing.com/thriveMarketing Mastery Inner Circle https://www.pepperitmarketing.com/innercircle
Today I want to share a few new ways of thinking about marketing to remove some of the pressure and negative energy that we often apply to it, as well as give you fresh new perspectives.Sometimes shifting our viewpoint about marketing and seeing it through a new lens can make a huge difference in our enthusiasm and commitment to it. I find that these ideas are especially helpful if you're in a marketing rut and need some inspiration! SHOW NOTES:The Yin and Yang of Marketing Your Practice with Clara of AcuPro AcademyClara's Instagram account: @acuproacademyEpisode #41: Six Networking Tips for Anyone Who Doesn't Love NetworkingSupport the show
I believe (as many researchers do) that we are heading for an economic downturn soon. The only way to thrive during these times is to get the research and then make a plan and THEN you have to stick to it. That is what this episode is all about. But you need to make your plans soon!
John Christensen, President and Founder of Chrisad joins us today in this bonus episode of Growth In Dentistry! We continue the conversation on marketing your practice and how to prosper in your practice each and every day. Get ready to learn from one of the best in the industry!We chat about:Navigating evolving patient behavior and scheduling effectivelyThe value of retention and why a good part of your marketing spend should be allocated towards it Getting your existing patient base to actually returnAltering your hygiene schedule for higher production and less no-showsThe roadmap to graduating out of the chair and truly prospering in lifeTo get in touch with John or to work with Chrisad, text: (415) 300 6388
We're continuing the conversation about marketing your practice with CEO Mike Shoun from Affordable Image! Mike shares his expertise in PPC, SEO, and the world of online advertising to attract more patients to your business.We discussed:PPC and SEO: why your practice should care about both of themCreating sales funnel landing pages to deliver and convert every timeWhy you shouldn't go another day without offering 24/7 online bookingMetrics to track PPC successYou can reach out to Mike and Affordable Image at affordableImage.com or mike@affordableimage.com
This week, we had Lamar Hull from Med Rank Interactive on to dissect all things SEO. With over 6 years in dental marketing and 12 years in marketing experience, he dives into how search engine optimization is linked to attracting, retaining, and learning about your patients! Here's what we discussed:Why SEO is essential to a practice's growthGone are the days of making a site without upkeep; here's what to doHow to make sense of your Google AnalyticsWhich metrics to track for keyword rankings and performanceBacklinks and conversions: what they are and why you should careBuilding and protecting your reputation through online reviewsVisit: medrankinteractive.comEmail: info@medrankinteractive.comCall: (980) 217-1633
Minal Sampat, experienced Marketing Strategist, best selling author, and speaker has helped practices everywhere connect and communicate to their patients in a way that keeps them coming back. We dive into fun topics like the avatar of your practice, the importance of showing your practice's personality on social media, what patient retention looks like on social media, and so much more!In this episode, we highlight:-Removing roadblocks to create great social media content-Which communication avenues are best, & how to get new prospects talking to you-How to build engagement and attract more millennials into your practice-Why social media consistency is crucial-The metrics to track for successFor more information or to get in touch with Minal, visit: minalsampat.comFind Minal on social media: @MinalSampatLLC Learn more and register for "CE on the beach" before the very limited spots are filled: ceonthebeach.com
It's another great day in dentistry as we welcome on Grace Rizza, CEO of Identity Dental Marketing! She helps practices make the most out of their marketing and propels them forward in a modern dental marketing world.Here's what we discussed:How to determine your personal brand and why it mattersThe role that honest alignment plays within how you market and operate your practiceTaking in consideration your growth goals when determining your branding Key metrics to track for successful brandingTo contact Grace or work with Identity Dental Marketing, visit identitydental.comPodcast + Facebook Group: "Dentistry's Growing With Grace"
We are honored to be joined today with The Dental Marketer, also known as Michael Arias, to talk all about the power in leveraging ground marketing for your dental practice. He shares his best practices to get your community flooding to you, how to connect with neighboring businesses, and measuring success of your ground marketing strategy. Here's what we chatted on:The right vocabulary can go a long way in your ground marketing strategyHow to streamline and simplify your ground marketing strategyEffective practices to get out there and get new patients ASAPHow to measure the effectiveness of your strategyFind Michael, his podcast, and more info about The Dental Marketing University at thedentalmarketer.org
Angela Byrnes of Roadside Dental Marketing joins us to share her invaluable expertise in marketing your practice online and building trust within the small window of opportunity you have to leave an impression on a potential new site visitor. Join us as we chat about:-The importance of a website that accurately represents YOU-How your site is turning away new patient opportunities -Key metrics to be tracking to follow the fails or successes of your site-Incorporating a custom and strategic approach to your site-Educating the patient enough to make easier, faster decisions -Plus so much more!Check out Roadside Dental Marketing at: roadsidedentalmarketing.com
I talk with Tim about marketing and simplifying the process! Growth Marketing Plan - http://growthmarketingplan.com/ Tim's Website - https://www.rialtomarketing.com/ Leave a comment let me know what is working for you in your practice! If you have a tip to share let me know here and I will send you a FREE Bonus - https://forms.gle/MzSHacQUAmrGYgKS7 - Don ✅ Get my 30-Day Practice Blueprint FREE: https://www.podiatrypracticemastery.com/offers/siiHyCya ✅ Here's FREE access to my Webinar Checklist: https://www.podiatrypracticemastery.com/pl/2147538051 ✅Get My FREE "Tech-List" to speed up your practice with Technology: https://www.podiatrypracticemastery.com/pl/2147557204 --- Send in a voice message: https://anchor.fm/drpelto/message
Nick Fuller of iTherapy discussing marketing your practice in a smart way to be able to travel more and market less! Nick Fuller from iTherapy has been an entrepreneur and web developer for almost a decade and has worked almost exclusively with mental health professionals since 2016. He not only brings a wealth of small business and technical experience to the conversation, but he also has a great way of communicating tech concepts in easy to understand ways. Connect with Nick: nfuller@itherapy.com https://itherapy.com/courses/ THE TRAVELING THERAPIST COURSE WAITLIST IS NOW OPEN https://www.subscribepage.com/travellingtherapistbundlepack Connect with me: Instagram: TheTravelingTherapist_Kym Signup to learn more about the life as Traveling Therapist: https://landing.mailerlite.com/webforms/landing/l2v7c3 The Traveling Therapist Facebook Group: https://www.facebook.com/groups/onlineandtraveling/ Bill Like A Boss Insurance Billing Community: https://privatepracticeinsurancebilling.com/ Subscribe to the Podcast Apple iTunes | Spotify | Google Podcast | Stitcher | Amazon | Castbox
Today's episode of the Marketing Your Practice podcast has the potential to revolutionise your practice and change your relationship with Chiropractic. I know that's a big statement, but hang with me. What's the number one factor that determines whether a chiropractor will have success in practice? I get asked this question all the time and my answer is simple…CERTAINTY! A rock solid certainty in what you do and the value that it delivers to your patients and the wider community will make up for just about every other short coming in practice. For many chiropractors though, the journey towards developing certainty is akin to Frodo's journey in Lord Of The Rings… it's full of dragons, failure and unclimbable mountains. The good news is, it doesn't have to be that way. Martin Harvey is back on the podcast this week and he shares a brilliant framework that helps chiropractors navigate through this journey in a predictable manner. Following Martin's process will improve your certainty in chiropractic and in what you do! Enjoy the show. Thanks for all you do. Keep saving lives Links: Website: https://insideoutpractices.com The Certainty Workshop 2.0 Bio: Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors. See omnystudio.com/listener for privacy information.
Is your dental practice growing the way that you envisioned it would? Is your marketing giving you the results you are looking for? If not, then tune in and learn the must-haves before you spend ANY money on marketing Cosmetic & Restorative Dentistry. You will get insights and actionable ideas from Parham Nabatian Co-Founder DocSites.com, a dental marketing firm. In this episode you will learn: The must-haves before spending money on marketing Cosmetic and Restorative Dentistry How to build a smarter plan for practice growth How to avoid wasting money and time How to grow your office by properly implementing a plan
Susan Guthrie is back with Part Two of this special 2-Part Episode with the Founder of NoBull Marketing, Ronnie Deaver, discussing the major marketing benefits that you can achieve with Google! In our second episode with Ronnie, he pulls back the curtain on the mysteries of Google Ads. From why they are so effective, to what you realistically need to spend, and most importantly, what return on investment you can expect for your output. Ronnie is so certain of the efficacy of Google Ads, that he offers a special guarantee to his clients that the campaign will be profitable in three months or it's free! He clearly knows how to make Google work for you so be sure to listen in and get your Google on today! Check out Ronnie's video on the benefits of Google My Business and Google Ads here: https://www.loom.com/share/ae9529a188eb4b7c9b9951569a4941d8 Get Ronnie's FREE Marketing Plan eBook here: https://nobullmarketing.co/#ebook Contact Ronnie: Website: www.nobullmarketing.co Email: rdeaver@nobullmarketing.co More About This Week's Special Guest: Ronnie Deaver and His 3 Month GUARANTEE! Ronnie Deaver, founder of NoBull Marketing specializes in helping lawyers and mediators add 5+ cases and $15,000+ in revenue every. single. month using Google My Business and Google Ads. His campaigns are guaranteed profitable in 3 months or less or it's free!" Follow Ronnie on Social Media: LinkedIn: https://www.linkedin.com/in/ronniedeaver/ Facebook: https://www.facebook.com/BSfreeMarketing LinkedIn Company: https://www.linkedin.com/company/nobull-marketing1/ *************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan has been featured in and on media outlets such as CNBC, News Nation, Market Watch, Forbes, Eye on Chicago, WGN, the ABA's Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association's (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee. Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format. Upcoming Mosten Guthrie trainings include: Advanced Issues in Online Mediation with Susan Guthrie - January 2022 40-Hour Family & Divorce Mediation Training - February 2022 Co-Parenting Specialist Certification Training Program - February 2022 There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. Susan's other Podcast: Susan's divorce podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. It was recently named as one of the Top 1.5% of Podcasts Worldwide and Ranked in the Top 3 divorce podcasts in the 2021 Year-End Round Up! Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce. Follow us on Instagram: @susanguthrieesq @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked! You can link to the most popular podcast platforms here: https://learntomediateonline.com/ltmo-podcast You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com
New Year, New Practice! As we enter 2022, many dispute resolution and legal professionals are resolving to grow their business and elevate their practice and in our Season Three opening episode we have the information that you need to get started! In a special two-part episode, online mediation expert, Susan Guthrie is joined by Ronnie Deaver, founder of NoBull Marketing, to discuss the critical role that Google plays in marketing your practice. In fact, Ronnie says if you do only one thing this year in marketing, make your presence on Google the focus! This is such a big topic that we have broken it down into two parts. Part One is focused on "Google My Business" which helps you establish your online presence and create trust in your potential clients. Ronnie touches on everything that you need to know to make your mark, get those reviews and start moving up to the top of the search engine. Unlike many marketing experts, Ronnie is fully transparent and tells you what it takes for you do manage your Google yourself. He shares insider tips and bottom line numbers and insights for outsourcing this important role. Be sure to tune in on Thursday, January 6th for Part Two where the focus shifts to Google Ads - don't spend a penny on advertising until you hear this episode! Check out Ronnie's video on the benefits of Google My Business and Google Ads here: https://www.loom.com/share/ae9529a188eb4b7c9b9951569a4941d8 Get Ronnie's FREE Marketing Plan eBook here: https://nobullmarketing.co/#ebook Contact Ronnie: Website: www.nobullmarketing.co Email: rdeaver@nobullmarketing.co More About This Week's Special Guest: Ronnie Deaver and His 3 Month GUARANTEE! Ronnie Deaver, founder of NoBull Marketing specializes in helping lawyers and mediators add 5+ cases and $15,000+ in revenue every. single. month using Google My Business and Google Ads. His campaigns are guaranteed profitable in 3 months or less or it's free!" Follow Ronnie on Social Media: LinkedIn: https://www.linkedin.com/in/ronniedeaver/ Facebook: https://www.facebook.com/BSfreeMarketing LinkedIn Company: https://www.linkedin.com/company/nobull-marketing1/ *************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan has been featured in and on media outlets such as CNBC, News Nation, Market Watch, Forbes, Eye on Chicago, WGN, the ABA's Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association's (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee. Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format. Upcoming Mosten Guthrie trainings include: Advanced Issues in Online Mediation with Susan Guthrie - January 2022 40-Hour Family & Divorce Mediation Training - February 2022 Co-Parenting Specialist Certification Training Program - February 2022 There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. Susan's other Podcast: Susan's divorce podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. It was recently named as one of the Top 1.5% of Podcasts Worldwide and Ranked in the Top 3 divorce podcasts in the 2021 Year-End Round Up! Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce. Follow us on Instagram: @susanguthrieesq @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked! You can link to the most popular podcast platforms here: https://learntomediateonline.com/ltmo-podcast You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com
Josh (@DrJIsrael) and Brian (@chiglinsky) speak with four different practices- SAMA Healthcare in El Dorado, AR, Coastal Family Health in Biloxi, MS, The Bacani/McKenney Clinic in Fredonia, KS, and Crouch Family Medicine in Chandler, OK. They talk about different marketing strategies, how these have evolved over the years, and the importance of community involvement for primary care physicians.