Podcasts about marketing your practice

One caller. One problem almost every dentist is dealing with. Jesse is a new practice owner in a rural market. One hygienist is out on maternity leave, another is burning out from assisted hygiene, and after calling schools, searching job boards, and exhausting his options, he's asking the question every owner eventually asks: "What do I do now?" Peter and Craig explain why this isn't just bad luck. The hygiene shortage is real, but waiting for the perfect candidate isn't a strategy. They unpack why hygiene is becoming one of the strongest careers in healthcare, why most hiring ads blend into the sea of sameness, and how practices can market themselves to future team members the same way they market to new patients. Along the way, they discuss employee referral bonuses, recruiting videos made by your existing team, why total compensation beats hourly pay, hiring for the practice you want instead of the practice you have, and the difference between hiring great people and actually keeping them. Got a question for the Hotline? Call (561) 933-5575. DESCRIPTION The Bulletproof Dental Podcast Episode: 447 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak In this Bulletproof Hotline episode, Peter Boulden and Craig Spodak answer a listener question about one of the biggest challenges facing dentistry today: hiring hygienists. Drawing from their own experiences, they share practical recruiting strategies, discuss why the hygiene shortage isn't going away anytime soon, and explain how practice owners can build a culture that attracts—and retains—top talent. CONTACT US Want Peter and Craig to answer your question on the Bulletproof Hotline? Call and leave a message: (561) 933-5575 Whether you're dealing with hiring, leadership, practice growth, or a challenge inside your business, your question could be featured on a future episode. TIME STAMPS 00:02:04 - Listener Question: The Rural Hygiene Shortage 00:04:44 - Why Hiring Hygienists Has Become So Difficult 00:06:37 - Why Craig Is Bullish on the Future of Hygiene 00:10:50 - Recruiting With Employee Testimonial Videos 00:12:27 - Referral Bonuses That Actually Work 00:13:32 - Marketing Your Practice to Potential Employees 00:15:36 - Finding Hygienists Outside Traditional Job Boards 00:16:43 - Why Total Compensation Matters More Than Hourly Pay 00:17:54 - Always Be Hiring 00:19:08 - Hire for the Practice You Want to Build 00:20:15 - Becoming the Purple Cow in Hiring 00:22:14 - Using Social Media to Attract Talent 00:26:10 - Why Community Creates Better Hiring Ideas 00:27:31 - Hiring Great People vs. Keeping Great People REFERENCES The Bullet Proof Summit

After 465 episodes, I’m pressing pause on Marketing Your Practice. Not a full stop. Just a pause. In this episode, I share the honest story behind that decision — the two years of debilitating anxiety, the stage four prostate cancer diagnosis, and the philosophy that has carried me through every step of it. This is not happening to me. It is happening for me. It’s the last MYP episode for now, and part thank you, part honest update, part invitation to follow me into what comes next — a new show called The Reclaimed Man, for men who’ve built everything they were supposed to want and feel like something essential is missing inside. Listen to The Reclaimed Man on Apple or Spotify .See omnystudio.com/listener for privacy information.

Do you market your practice for its dentistry? For its atmosphere? For the team? Something else? Tiff and Dana talk about why it's so critical to market the right aspect of your practice, and then following through on that aspect. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back again. I've got Miss Dana here with me. We are busting out a few podcasts today and I love this so much. ⁓ I just love podcasting with you, Dana. It's easy, it's fun. We get on tangents sometimes and soap boxes and it's wonderful. And I hope everyone out there, all the listeners, love it as much as we do. Dana, how are you over there? I know we're hot and it's like...   I know, we probably have like 3 % humidity, but we're feeling it. But anyways, how's it going?   DAT-Dana (00:32) It's going good. It's going good. Today is a busy day, I feel like, you know, busy days help the day go by fast and helps me feel super productive. So I'm excited that podcasting with you gets to be a part of this busy day.   The Dental A Team (00:44) thank you. Thank you. I love the word productive that you slid that in there. I have been very well, I think I could be more intentional about it. I say very, but I think I've been slightly intentional about it because I was talking with gosh, my sister or somebody I don't know, but they were like, how come? it was my sister talking about hairdressers, hairdressers. love you, Christie. I love you. But sometimes it's like, my gosh, I come out more exhausted than when I went in. And it's confusing. And I thought to myself, I think   This is just me thinking out loud. told my sister, I think that when you're asked, how are you, our initial, nobody thinks what's the best thing that happened to me today that I can tell this person, right? Because we're like trying to hold back and we're like, I don't want to make you like, I'm having this amazing day. We're buying a house, like, but I don't want it like, I don't know where you're at in your life. So I don't want to overshare and be extra and make you feel bad about anything in your life. So when you ask me that question, I'm going to say, well, I'm busy, like,   life is busy. How are you? Because I want to gauge how you are before I'm excited about my life, which is really sad if you think about it. But I thought to myself, everyone who sits in a hairdresser's chair gets this she's like, what's the news? What's what's new? What's what's going on? What's the drama? And you sit there and you spew all of this busy and anything that's like, exciting because drama is like exciting. It gets you pumped up, right? And they're   DAT-Dana (02:00) Yeah.   The Dental A Team (02:11) their five people they hang out with the most are drama. So then I come in and it's like, my gosh, I'm so exhausted. So my point in that is my intentionality has been to try to be like, I'm I've been super productive lately. Because I'm always going to be busy. It's just life like you've got you've got a whole farm over there of animals and humans. Dana, I don't know if I'm the first person to tell you this.   But you're going to be busy for the next 10 years. You got 10 years left that you're going to be longer, but I'm going to give you 10. That's what I'm going to say today. You're going to be busy. So I've been trying to be like, I've been super productive. So when Erin's like, how was your day? I'm like, it was, it was good and it was productive. I don't know. It just feels better. Your words, words create your world. And I feel like it's so easy to just mute yourself and not celebrate.   DAT-Dana (02:41) Yeah.   The Dental A Team (03:08) in this kind of world where we're like, I want to engage where you're at first because I don't want to be too much.   DAT-Dana (03:14) Yeah, yeah, I agree with you. And I think a part of it too is like I sit in the turn, I'm like, wow, like she talks to a lot of people, like, how can I wow her? Right? Like, or how can I be different? Right? I know she hears about a lot of people's kids and a lot of people's this and a lot of people's that. So like, where do I come in with like my uniqueness or like something that like, also will make her day a little bit like better because it was more interesting than all the like all the same conversation that she hears. Yeah.   The Dental A Team (03:20) Yeah. Yes.   Yes.   Yes.   Yeah, and I think it's every profession, you know, hairdressers are just like easy because you're stuck there. And I mean, you and I are stuck there for like three hours because I don't know why I'm a blonde highlight stick so long. And it's fine. Or like when you go get your nails done or coaching calls, you know, I'm like, Hey, how are you? And they're like, good, busy. I'm like, no, like, tell me about like, tell me about you. I want to hear about you. So like, we get the same   kind of response even, and hopefully people aren't walking away saying they're exhausted. Sometimes I think they probably are because I can be a lot, but you just let us know. You let us know what you need. But anyways, I think you made me think of that, the intentionality behind making sure that our words create the world that we live in. And I've been trying, if you guys remember the try, if you didn't see Summit or you weren't at our mastermind, you might not know, which means I haven't been very great at replacing busy.   with productive, but it's on my bucket list. That's my intentionality right now is to be productive. And I think that statement, just, you you say something and then my mind spins, but it really does relate to what we're talking about today because it's part of marketing. think I love marketing and people think it's wild. My fiance thinks I'm crazy. He's like, you're so weird that you love marketing. like, everything is marketing. How I present myself, how...   I hold myself, how tall I sit up, the words that I'm using. I'm constantly marketing to the people around me. I'm marketing to my friends. Was I a waste of your time today? Did I create value? Did I hold space for you? Was I intentional? Did I inspire you in some way? I'm constantly thinking of, gosh, how can I positively impact this person in front of me? And that is marketing. That's who I am to my core.   That's my culture. That's my, my mission. And to me, those are what create the marketing, right? We, we think Dana, marketing company and Google ads and Yelp, Brody has got his detailing business. He's like, is Yelp worth it? And I was like, well, you got to pay for it. Like we can go down to Yelp rabbit hole, but all you think of all these things and Facebook and meta ads and all these things are marketing a hundred percent. But in reality, we're constantly marketing to the people around us. Does you have   Bri, like tell me poke holes in that, Dana. I don't know. That's my mindset and people think I'm crazy for it.   DAT-Dana (05:58) No, I agree with you   100 % in that because I feel like at the end of the day, yes, you can do Google ads and you can do meta ads and you can have the best website and you can have SEO that is tractioning beyond belief, right? But then what are you marketing? And it is you, the experience, your team, yes, the dentistry, right? But they did a survey not that long ago. I wanna say like right post COVID and it was like, hey,   What are you looking for when you choose a dentist when you go back? And I still think that like this 100 % stands today. And that was like honestly and truly the quality of the dentistry that they received was well below on the list than where I anticipated it to be. And it was truly that white glove experience. And so I think that you're 100 % correct that yes, those things are great, but you won't get traction on those things if the experience   The Dental A Team (06:41) Yeah.   DAT-Dana (06:52) the personality, sometimes even too, just like the appearance of the office. When I walk in, do I feel calm and serene versus it looks like it's chaos here and it kind of gives me more anxiety? All of those things are marketing. And two, all of those things will drastically impact anything that you spend money on for marketing too.   The Dental A Team (07:16) I totally agree. Yes. And gosh, there's so many things. There's so many nuggets in there. I love it. I truly believe I tell, I tell doctors all the time and teams. I'm like, yeah, cool. You did an awesome filling. It was great by perfection. They didn't have to come back for an adjustment. Guess who doesn't know that some people have to come back for an adjustment. The patient that didn't have to come back for an adjustment. Guess who doesn't know that you picked the right shade of A2.   to match the filling so it doesn't look like they have a filling on tooth number two. The patient who has a filling on tooth number two, they can't see it, they don't know. It's like you can't even see tooth number two while you're filling it. You're like cranking your neck and your arms are all wild. Patients don't know what a good filling is. They know what a bad filling is, right? They know when it hurts, they know when their floss gets stuck, they know. But patients who aren't experiencing those things, to them it's everyday.   DAT-Dana (07:50) Now, you can rarely even see tooth number two.   The Dental A Team (08:12) normal life. They're just like, cool, thanks. Awesome. I'm good to go. They don't. He has like, we know we're like, heck yeah. Like I remember, I remember early in my dental days, this is slightly, this is really embarrassing. Actually, my doctor used to laugh so hard. And finally, he was like, Tiff, let me tell you what's supposed to be here. Because we would have our template for our notes, you know, I've never told this story. So so embarrassing now at 42. But when I was, know, 21, I had no idea what   DAT-Dana (08:16) You were a dentist today? Great!   The Dental A Team (08:42) was doing is just like write my notes and I'm like okay so I'd fill it in and then we do a written on I you know do the gutta percha length and I do all the all the different pieces and at the end it said like result I think is what it said like outcome result something right and so I'm like beautiful root canal because it was that was a beautiful root canal I like got a percha hit exactly where it was supposed to there was not   We didn't go past, we didn't perf, we didn't leave a gap. There was no, it was a beautiful root canal. And finally, he was like, while I appreciate the kudos, like, we just need to know like, it was a, like, it was done. Like, so he switched my words, right? But I was just like, ⁓ they don't know, I know, I can look at it and be like, dang, that was, that's a really good implant. That was perfect placement. That is an incredible implant. I can do that. You can do that.   the patient who got the implant is like, cool, I'm done. So I love that you said that because we're we so often market like best crowns in town, same day crowns, they don't patients who have never had a crown don't know that it doesn't get done in a day you you come in and you tell them, all right, it's gonna take two sessions. They're like, well, do I have to do that? Do I so same day crowns like people don't know. So when you're marketing for the dentistry, it's like cool.   DAT-Dana (09:35) Yeah.   Yeah.   The Dental A Team (10:01) you might get some patience for that. But when you're marketing for the feeling and the experience, and then you deliver on that. And when we remember Dana that we're constantly marketing, this is where that like busy versus productive, like if you're my friend, Dana, you know, on the street and you come up and you're like, hey, how was your day? And I'm like, oh, it was super productive. You're like, awesome, what'd you do? What'd you get done? Right? And I'm like, well, I worked.   And I got a ton of coaching calls done and I felt really inspired at the end because I impacted so many people. Totally different than, ⁓ it was busy because it was, it was busy and it was exhausting and I'm tired at the end of my days. I am exhausted. I've given everything all day, but versus productive, because I was, I was productive. It's a totally different landscape. when we're like,   When we preach that we're going to give an experience, we're going to deliver an experience, and then we forget to deliver that experience when patients come. Like you said, like how does it look? You know, my doctor used to make us walk around from the patient's perspective and see is there trash on the floor? We'd sit in the chair and we'd see are there water spots on the lamp above us? Like what does the window look like? So when we're not aware of those pieces, patients can come in. They're seeing that, especially post-COVID. Like they're looking for the dirt. They're looking for the trash. And if we're not   If we're not delivering that, we're not, stopped marketing. We marketed to get the patient in the door and then we forgot that we're constantly marketing and the patients who are coming in are choosing us again. They can choose to go anywhere and they're choosing us again.   DAT-Dana (11:42) Yeah, I love that you pointed out just like I just want to caveat I know this is kind of taking us back to where we were but I think that it's super important in that you saying hey we saw each other on the street and you were like how are you and you said I'm super busy versus like I'm productive and I had this I think   on the other end, right? The feeling, which I think is what you're creating for patients, the feeling that I had for you is completely different. When you said, I'm super busy, I was like, I'm kind of bummed for her. Like, it doesn't feel like she's got any space for herself or like, that sounds like it was not a great day when she said busy. But when you said productive and impactful, and I got a lot of coaching calls done, that was like, my gosh, Tiff, I'm super happy for your day. Like, it sounds like a really great day, right? So I think that like that is...   The Dental A Team (12:21) Yep.   DAT-Dana (12:23) really and truly what we're trying to say in this podcast. is like the words, the things, images, everything that you create, right? That's what creates that experience or how the patient feels.   And I just thought it was important to kind of highlight that, all of them, when we say like everything is marketing, right? Well, everything that you do creates a feeling inside a patient. And that feeling is either, this is a great place to be. I feel super safe. I feel super relaxed. I feel super confident. I feel like I've got a lot of trust with them. I feel like they care about me, right? Those are the things. And so what we're trying to say is like marketing is, is everything that you do creates a feeling within a patient. And that is when you get raving fans.   That is when you get referrals and you don't even have to ask for them. Yes, asking for them is great, right? But when you look at marketing as the things that you do every day, how can you elevate them? How can you take them just one notch above where they are? How can you always look at it from a patient experience or a patient perspective? That is when you create the feelings that create raving fans.   The Dental A Team (13:29) Totally   agree. Thank you for pointing that out, Dana, because that is exactly what it is. It's a feeling. Brody, I say this all the time, but Brody gets frustrated with me. Not so much anymore. He's 17 and I've been doing it his whole life. So I think he's gotten over it. He's like, that's just my mom. But I always acknowledge the workers at any store, wherever we're at, if you've got a name tag on, I'm going to call you by your name. And when he was little, he'd be like,   You remember like seven to 11, like they're super judgmental people. That human hated me. Everything I did was wrong. But it was like questioning. It wasn't necessarily wrong. Don't take that. It was just questioning. It was just like, gosh, why do have to be so extra? And I'm like, because it wakes them up. It makes them feel seen in a sea of people just checking out and paying. Like, did you find everything you needed today? Yep. Yeah, I did. Otherwise I wouldn't be at checkout.   DAT-Dana (13:58) yeah.   The Dental A Team (14:21) I hate that you asked me that question, right? No, I didn't, but you're not going to go find it now. There's people behind me and I'm not going to ask you for it, right? So I'm like, you know what? Today was great. Joanna, how's your day going over there on the other side of this machine? And she's like, what? It snaps them out and allows them to be seen and valued in a sea of nothingness. And we as humans are constantly walking around like that.   We're driving, you know, we're not acknowledging each other. We barely even see each other when we're merging on the street. We're not paying attention to each other. We're lost in our own worlds. And when they can come to a place that sees them, that values them, that is intentional with their time with this patient, that's what they're gonna come back for. They could have to come back for adjustments on that filling or crown. Their implant could fail. I've had it. I have had implants fail and the guy...   I had to send this patient, I was like, my gosh, this is so bad. He had three implants fail. I remember this was gosh, probably 16 years ago at this point. He had three implants fail and I had to send him to the oral surgeon. And I was like, I am so sorry. Like I am so and he was like, please don't be you guys are wonderful. My family and I have been coming here for years and we would never consider going anywhere else. That's why I tried the implant here first. The impact that   the whole entire team, our practice had made on him and his family. I still have like, just, have his daughter on our, on my Instagram. Like she just had a baby and I was like, my gosh, like Bianca, this is amazing. She's the same age as my sister. Like this, this is what I'm talking about. And that's marketing. And I think Dana marketing is perceived as salesy. Like we were trying to sell somebody on something, but like I'm not, I'm just trying to impact your life.   DAT-Dana (16:11) Mm-hmm.   The Dental A Team (16:11) I want   you to feel so good that you want to spend more time with me. And I want to invite you into my safety bubble where it's okay to be yourself, where it's okay to be excited about the accomplishments that you have because I had a productive day. I'm in a really good space and I loved it. So what's going well in your life? And you're so much quicker to be like, my gosh, that's awesome. Erin and I are buying a house. And you're like, ⁓ because I know you have.   the space for it, you know, that's my tangent. That's my marketing tangent. This is why I love marketing because it's so easy to just make one little switch in a word and completely change the outcome. And to me, that's marketing.   DAT-Dana (16:56) Yeah, yeah, I agree with you. I think that like, it's just choosing to do that on an everyday space. think even like listening, we listen in, or we join a lot of marketing calls, right? And they're like, well, what makes you stand out? Right? And then they'll be like, I'm high tech. Okay, well, that's great. Does your patient know what high tech means? Do they know that that means you don't have to gag anymore, that you're super comfortable, that it's pain free, that it's less painful, that like we can relax.   The Dental A Team (17:10) Yes.   DAT-Dana (17:25) you and we can sedate you and we can do all these things. is that because you said high tech and I think to pretty much anybody that walks into a dental office or any medical office it's like they already feel like it's high tech. They're not questioning your tech really when they walk into your office. Those are the things I think that just gives like another layer an example of like truly knowing what sets you apart but knowing how to communicate what sets you apart.   knowing the things that the patient values when you say what sets you apart. Patients like they're just automatically going to assume their dentist has all the tech, right? Dentistry, healthcare, it's a tech place. So they're just going be like, yep, know my dentist has all that tech. But what they don't understand is the things that you have that makes the experience better for them, that makes the pain less for them, that makes recovery easier for them.   all those things. And so that is the marketing piece, taking the time to say those things, taking the time to show them, taking the time to explain, using them and letting them know, because we're using this, you should recover much quicker, right? You shouldn't have to go home and have any bleeding like as soon as you leave here, right? Even fluoride, right? As soon as you leave here, you can now eat those types of things. That's the marketing piece. That's the words. Those are the things that impact the patient.   The Dental A Team (18:39) Totally agree. And on that point, you mentioned the marketing companies and the marketing companies like what sets you apart vetting a great marketing company. And my opinion is like hiring someone on your team, right? Which it's easy for us to see that because we have marketing people. We don't, we have a marketing department. We didn't hire a marketing comp. We have hired marketing companies. Currently we don't have a marketing company working.   behind the scenes, have marketing people on our team. And so it's easy for us to see that and we help plenty of practices that marketing companies, which is, hard marketing companies marketing. It's a hard space because just like we just said, it's really about changing a dial a little bit and seeing what the result is. And then changing the dial a little bit and seeing what the result is. There's no like, this always works because it's different for everyone.   So marketing is difficult in that way, but when you've got your systems and processes in line at the office, you're inspired humans who are looking to impact more humans. It makes the marketing company's job so much easier because they're marketing you and the experience, not your tech, which nobody knows what a CBCC skit is. Like I barely know what it is, right? I can't read it. I've been in dentistry forever. I have no idea what I'm looking at.   Patients don't either, they just don't. And so when you're looking for a marketing company, really looking at it the same as you would hire a team member onto your team, what would you expect of that team member? How do they show up? What's their integrity level? Do they match your core values? Can they show up to live your core values and your vision? And then once you get your marketing manager, does that marketing manager jive with you? Are they relatable? Are they somebody who's listening to you? Would you hire that person?   to be on your team because I do think Dana, that is a huge piece of external marketing that we've never really considered before.   DAT-Dana (20:34) Yeah, I agree with you. think like...   test their response time with you, look at how they respond to you for things, look at how if you ask questions, do they truly answer them? Do they get to the bottom of it? Or do they even admit, hey, I don't know this, but let me figure it out. And then they do figure it out and they get back to you. Like all of those things that you would test in a working interview or you would ask on a phone interview, right? Oftentimes it's just like, hey, we get through your logistics. This is what we do. This is what we can offer you. Hey, say yes or no. And I think that it is okay. Marketing is a big investment. And you know, sometimes we pay   marketing companies as much as we pay team members, right? And so I agree with you, Tiff, in that like they are now a part of your team, whether it's external or internal, they're a part of it. And so do they live and breathe those things? Does the things that you're wanting to accomplish with them inspire them? Are they responding? Are they actively engaged in your account and come up with really great ideas?   The Dental A Team (21:32) I love that. Yeah, drop the mic. Those are what you need to write down if you're driving when you get to the office or when you get home or the hair salon, wherever you're headed to. ⁓ Rewind and write all those things down that Dana just said. That was incredible, Dana. Thank you. Yeah, I loved this. I think we went into this one like, okay, well, let's see where it takes us. And I think it went on a really fun journey. So Dana, thank you for always ⁓ tracking. you just, we are just like the same brain sometimes.   Same brain, but different, you see different aspects. So thank you for today's conversation. think it was really fun. And everyone, go about your marketing company. I think your action items are to take inventory and maybe even have your team take inventory of the experience that your patients are perceiving. So what's the perception that you're putting out to your patients? Is it in line with your vision, mission, core values? Is it in line with what you want it to be? And then check your marketing, your true marketing.   DAT-Dana (22:06) Yeah, thanks.   The Dental A Team (22:30) Are you talking about same day crowns? Are you talking about we can save you time? Because saving me time is a bigger ask than a same day crown, especially if I don't need a crown, by the way. So go check your marketing. Does it make sense? Does it speak to the patient experience? And can you deliver the patient experience that you're speaking to? You guys, this was really fun. I hope you loved it. I know you did. I know you loved it, because these ones are really fun. When we get ramped up, these are the ones that impact the most. So leave us a five star review.   Let us know your biggest takeaways. We'd love to hear it. Hello@TheDentalATeam.com. you need help, if you want Dana's questions, rewind. We're not going to remember what she said unless we rewind. So go rewind, get all of the things and we will catch you next time. Thanks so much, guys.  

Four years ago, I hit “publish” on the very first episode of this podcast — not entirely sure what would come of it. Since then? I've learned a lot.In this episode, I'm taking you behind the scenes — not just of podcasting, but of what it really takes to grow a private practice in today's world.Because here's the truth that no one talks about:Most clinicians aren't struggling because they're not good at what they do.They're struggling because the way they're trying to reach people… isn't working.Before podcasting, I tried blogging (for seven freaking years), YouTube (for a full year), speaking, networking — all of it. Some of it worked. Some of it didn't.But the bigger lesson?

Have you been leveraging marketing to grow your private practice? What are the main pillars of marketing that you can use to take your business to the next level? Where […] The post Marketing Your Practice: What Works, What Converts, and Where to Start | GP 312 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

The PRACTICE is the Clinical Entity that exists to deliver better health outcomes for the PATIENT.The BUSINESS is the Economic Engine that exists to drive Profit for the Owners and the Team.  Dr. Stephen and Dr. Pete kick off a powerful five-part series that reframes growth through a clear distinction most owners struggle with: the difference between a remarkable practice and a remarkable business. And this struggle is costing them in terms of impact, income - and sleep!Using MARKETING data, KPIs, and real-world examples, they unpack how your practice ATTRACTION operations drive patient impact while your business's MARKETING metrics determine sustainability, profitability, and freedom. This MARKETING conversation sets the foundation for 2026 by showing how aligning teams not just with purpose, but with financial clarity, becomes the true growth accelerator. When the practice and business work together, momentum follows.In This Episode You Will:Understand the difference between a remarkable practice and a remarkable businessLearn why practice success does not automatically create business healthSee how KPIs clarify accountability on both sides of the coinDiscover why teams must understand profit, not just purposeClarify how practice metrics and business metrics drive different outcomesEpisode Highlights00:57 – Learn why this episode serves as the foundation for a five-part series separating the responsibilities of the practice from the realities of the business.01:43 – Discover how assigning clear KPIs becomes the fastest path to clarity, accountability, and meaningful traction.04:32 – Recognize why elevating business understanding across the entire team is essential for the future of chiropractic.06:37 – Reflect on how leadership is tested when personal loss intersects with professional responsibility and organizational culture.09:28 – Understand why emotional resilience and relationships are as critical to sustainability as systems and strategy.14:31 – See the defining distinction between the practice as a clinical entity and the business as an economic engine.16:44 – Clarify how financial alignment transforms team motivation by connecting effort to shared outcomes.18:15 – Discover why owning both sides of the practice and the business reshapes leadership and team engagement.23:57 – Learn how operational systems drive patient outcomes while business systems determine financial performance.35:20 – Recognize how mastering a small set of business metrics replaces marketing anxiety with confidence and peace of mind. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/Golden Ticket Giveaway to the Upcoming Immersion - DM the words ‘Podcast Business Immersion' on The TRP Instagram page - https://www.instagram.com/theremarkablepractice/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Marketing an optometry practice is evolving faster than ever—and the strategies that worked even a year ago may no longer be enough.In this episode of The 20/20 Podcast, Dr. Harbir Sian welcomes back digital marketing expert Tyler Kemp for a timely conversation on what practice owners need to understand about marketing heading into 2026.They break down how Google's AI-driven search updates have reshaped SEO, why awareness marketing is still massively undervalued in eye care, how AI tools like ChatGPT are changing patient search behavior, and why blending digital with traditional marketing may be one of the biggest growth opportunities for independent practices.If you're feeling overwhelmed by algorithms, AI, and where to spend your marketing dollars, this episode brings clarity and practical direction. What You'll Learn in This EpisodeHow Google's AI updates are rewarding quality, hyper-local contentWhy patients search differently on AI tools versus GoogleThe growing influence of Google reviews on both patients and AI-generated summariesWhy awareness marketing matters more than “book now” ads aloneHow patient attrition impacts growth—and why retention isn't enoughWhy direct mail is making a surprising comeback when paired with digital adsHow independent practices can compete without massive marketing budgets Key TakeawaysAI hasn't replaced Google—it's made good Google content more importantPatients choose practices they recognize and trustMost potential patients are in the awareness stage, not ready to bookGoogle reviews now influence both visibility and credibilitySustainable growth requires balancing retention, awareness, and conversion Memorable Quotes“People choose who they trust—and they trust who they know.”“If patients have never heard of you, they're not choosing you.”“Awareness is the most underutilized part of the marketing funnel in eye care.” About the GuestTyler Kemp is a seasoned digital marketer with over 10 years of experience, specializing in marketing for the eye care industry. Based in Calgary, he has spent the past six years with Marketing4ECPs, helping optometry practices across North America build patient-centred strategies that drive real results. He also shares marketing insights on Instagram at @TyTalksMarketing and co-hosts 4 The Record, a podcast powered by Marketing4ECPs. Call to ActionIf this episode helped you rethink your marketing strategy, share it with a colleague, post it on social media, and leave a review to help more optometrists find the show.

Most private practice owners don't struggle with marketing because they lack ideas. They struggle because their marketing becomes random. When client work gets busy, marketing gets pushed aside. When things slow down, it turns into last-minute posting and second-guessing. Over time, this stop-and-start cycle makes it harder to stay visible, get more clients, and feel confident in what you're doing.In this episode, Kathy wraps up the Marketing Your Practice in 1 Hour a Week series by walking you through the full four-week MVP marketing system from start to finish. This episode is designed for private practice owners, including dietitians and therapists, who want a realistic marketing plan they can follow consistently without being online every day or starting over each month.Kathy breaks down how the Thrive Marketing Method™ of using an anchor content article, repurposing, batching, scheduling, and focused publishing work together as one simple system that fits into real life and supports steady growth.Listen in to learn:How to stop random marketing from blocking your practice growthWhy one hour a week with an MVP system can make or break your marketing consistency, even when you're fully bookedHow one article can turn into a full month of marketing without starting over each weekYou'll hear how this system helps private practice owners stay consistent during both busy and slow seasons, avoid burnout, and focus on the marketing activities that actually support getting more clients. Kathy also shares a free 4-week MVP guide that walks you through the system step by step so you can apply it right away and repeat it month after month.Grab your free MVP Marketing guide here - https://academy.pepperitmarketing.com/mvpClick here to send Kathy a text message about this Episode

Most private practice owners don't struggle with marketing because they lack ideas. They struggle because their marketing falls apart when client work gets busy, then turns into random posting when things slow down. If you are a dietitian, therapist, or service provider trying to get more clients without spending hours and hours a day on social media, this episode shares the exact step that fixes that pattern. In this episode, Kathy walks you through Week 4 of the Marketing Your Practice in 1-hour-a-week plan, where the work is not about creating new content. It is about formatting, publishing, and scheduling what you already created so your marketing stays consistent during both busy and slow seasons. Listen in to learn:Why formatting your blog effectively helps you book more consults and clientsHow to avoid the biggest marketing mistake private practice owners make during busy and slow seasonsWhy focusing on blog content over social media content helps grow your private practiceKathy explains how proper blog formatting supports SEO, creates steady visibility for your private practice, and helps potential clients actually find you online. You'll also hear what keeps your marketing moving and prevents last-minute and panic-marketing. This episode is part of an ongoing series designed to show private practice owners what to do with just one hour a week.Be sure to listen in and check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/172 Download the free Blogging checklist at: https://academy.pepperitmarketing.com/blogchecklist   Click here to send Kathy a text message about this Episode

  Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Pardue tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire. From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and the importance of keeping your energy positive throughout the hiring process. Whether you are actively hiring or just building your team, this conversation is packed with must-use tips to help you find and retain great talent. Takeaways: If you are having trouble hiring, check your job ads first Always accept resumes even when you are not actively hiring Make sure job ads reflect your practice's values and culture Use creative job titles to capture attention and stand out Women apply when they meet 80 percent of requirements; men at 20 percent Treat hiring like a marketing campaign, not just an HR task Track where your applicants come from to measure effectiveness Consider nontraditional candidates from service-oriented industries Stay positive throughout the process—your mindset matters Great employees are often already employed—go find them

Many dietitians and therapists skip newsletters because they feel time-consuming or hard to keep up with, which often leads to a quiet email list and fewer chances to stay connected with future clients.In this episode of Marketing Your Private Practice with Kathy C, Kathy walks you through Week 3 of the Marketing Your Practice in 1 Hour a Week series. This lesson focuses on how to turn content you already created into an email newsletter that gets sent, not skipped, without writing anything new or spending hours online.Listen in to learn: Why skipping newsletters can slow down your private practice growth  How to turn an article you already created into a newsletter in under 1 hourHow a clear, simple newsletter production system makes consistent email marketing realistic, even when client work comes first This episode is designed for private practice owners who want to get more clients by building trust over time instead of chasing trends. You will also hear how email marketing fits alongside light weekly networking, so your marketing supports your practice without taking over your day and your calendar. If you want a practical way to stay visible, build trust, and get more clients without adding more to your plate, this episode shows how you can get a consistent newsletter out to your list and do it in one hour a week.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/171Click here to send Kathy a text message about this Episode

Many private practice owners spend hours posting on social media and still feel frustrated when it does not lead to consults or clients. The missing piece is often the simplest one. In this episode, you'll learn about the 15-minute marketing activity that can change everything for a dietitian, therapist, or any service provider who wants to get more clients without spending more time online.  An activity that helps bring in more clients. This is part of the series on how to market your private practice in one hour a week… and this lesson walks you through how a short block of networking time online can make your content more effective, and lead to more clients, which is how to grow your practice or business. Success on social media comes from knowing how to connect with people instead of posting and disappearing. Listen in to learn: Why 15 minutes of networking can do more for your business than any other marketing How to be NICE online  (Networking Is Connecting And Engaging) to boost consults and clients A checklist to help stop wasting time scrolling and start growing your networkIf you want a marketing plan that is easier to do, helps you get more clients and leads to growth in your practice… this episode will show you where to start.Click here to send Kathy a text message about this Episode

Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients. Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults. When a post is formatted for speed instead of being formatted to work, the results are weak, and the time spent feels wasted. This episode walks you through week two of the one-hour-a-week marketing plan and shows you how to format your social media posts so they actually help your private practice grow. You will learn how simple edits can make your posts easier to read, easier to click, and far more effective at sending people back to your website.Listen in to learn: Why formatting your social media posts can make or break your marketing resultsHow to avoid the number one repurposing mistake that hurts your private practice visibility A simple image creation system can save you hours a month on marketing (5-Minutes Max is my rule!)You will also hear how many ways to be more effective repurposing your marketing content, which is how you can actually get to where you "do your marketing" in just one hour a week!  This is a practical and realistic episode that helps you clean up your content process and keep your marketing simple while still helping you get more clients.Click here to send Kathy a text message about this Episode

If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes!Especially if you're spending too much time on marketing and not seeing the client bookings you want. Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for marketing by starting with Week 1 and Hour 1.  Listen in as Kathy walks you through creating an article of your own so you have that base piece that helps you be consistent in marketing your practice or business. She'll explain how to take the topic you chose to write about and turn it into your first article. You'll hear practical tips for writing that article in 30 to 40 minutes, keeping it authentic, and using ChatGPT or other AI tools to get inspired when you feel stuck.You'll learn:Ideas for writing that make it easy to write a 500 to 700-word article without stressTime-saving tips to create all your social media content while you write your article Ways to use ChatGPT or AI to solidify your article idea without losing your authentic voiceThis episode is for private practice owners who want a clear system to creating marketing content that helps bring in more clients without living on social media. You will see how simple it can be to create a strong article - your own words that sets up all of your marketing content for whatever type of marketing cycle you follow - monthly, 2 times a month or weekly. And it makes your marketing plan easier to follow and do - so it gets done! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/168 Click here to send Kathy a text message about this Episode

If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients. Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent.This episode is part two of the Marketing Your Practice in 1 Hour a Week series. In part 1, we set the stage by looking at goals, barriers, and the schedule that drives your plan. Now it is time to see the full one-hour plan in action and take your first step to making it work in your practice. Creating Content.It's time to create a content marketing plan that connects with clients and keeps your private practice marketing consistent.Listen in to learn:How a simple 4-week cycle makes marketing manageable instead of overwhelmingWhy developing a bucket of content topics brings clarity, consistency, and focus to your marketingThe easiest way to map out a year of content ideas without starting from scratchBy the end of this episode, you will know how to set up your content buckets with ideas and have a full list of article topics tied to what your clients actually want help with. This is how dietitians and therapists can plan marketing content that connects with clients and keeps your marketing simple.  This will help you stop wasting time on random marketing and start creating content that helps you get more clients for your private practice.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/166  Click here to send Kathy a text message about this Episode

Does marketing your private practice feel like a part-time job on top of your full-time job? You spend hours creating posts and chasing likes, yet clients still are not booking. More marketing is not the answer. What you need is a simple plan that helps you stay consistent and effective without taking over your week.In this episode of Marketing Your Private Practice, you'll learn how to shift your marketing away from random social media activity and into a system that helps dietitians, therapists, and other practice owners get more clients in just one focused hour a week.Listen in to learn:Why trying to market everywhere at once keeps you from ever making progressHow two types of content can work together to bring in clients and save you timeThe first decisions you need to make before creating any content, so your plan actually worksIf you are ready to grow your practice without spending hours online every day, this episode will show you how to get started.Check out the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/165 Download your free Marketing Foundations checklist -   https://www.pepperitmarketing.com/freechecklist Click here to send Kathy a text message about this Episode

Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire. From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and the importance of keeping your energy positive throughout the hiring process. Whether you are actively hiring or just building your team, this conversation is packed with must-use tips to help you find and retain great talent. Takeaways: If you are having trouble hiring, check your job ads first Always accept resumes even when you are not actively hiring Make sure job ads reflect your practice's values and culture Use creative job titles to capture attention and stand out Women apply when they meet 80 percent of requirements; men at 20 percent Treat hiring like a marketing campaign, not just an HR task Track where your applicants come from to measure effectiveness Consider nontraditional candidates from service-oriented industries Stay positive throughout the process—your mindset matters Great employees are often already employed—go find them

In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon. The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making. Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication. They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility. The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices.00:00 Introduction to the Masterclass00:19 Meet Dr. Johnny Franco01:52 The Importance of Social Media for Medical Practices05:31 Using AI for Content Creation06:40 The Role of Consistency and Authenticity in Social Media10:13 Repurposing Content with AI Tools16:24 The Power of Personalized Marketing17:56 Choosing the Right Social Media Channels25:04 Understanding Lead Conversion Rates26:17 Creating Effective Landing Pages28:22 Importance of CRM Systems29:31 Tracking and Managing Leads33:09 Effective Use of Social Media Ads35:49 Leveraging AI and Automation44:44 Optimizing Customer Reviews and UGC47:19 Conclusion and Contact InformationFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

If you've ever felt like you're not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. In this case, it took just four words in an email for her to know: “Yeah, No. We will not be working together… ever.”   (Yeah, No. = a very Canadian way of saying NO.)The email message crossed a line with her values and that made the response easy to do adn without fear or regret.  Misaligned clients drain your energy, shake your confidence, and chip away at the business you've worked so hard to build.   Learn why saying no to the wrong clients isn't just okay - it's necessary if you want to grow a thriving and profitable practice. AKA ... Your Dream Practice!    This episode isn't about being judgmental or turning away people carelessly. It's about making space for the right clients and protecting your practice from the wrong ones. Hit play and find out how saying no can help you build the private practice you actually want - one filled with dream clients.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/144 Be sure to book that free marketing review with Kathy if you want to identify where your messaging might be attracting those not-so-ideal clients! https://www.pepperitmarketing.com/reviewClick here to send Kathy a text message about this Episode

“If it's not already obvious, I'm absolutely convinced thank you notes are one of the best over-the-counter remedies a medical office can use to apply first aid for treating those stressed out, grouchy, grinch-like moods [during the holidays] that happen in almost every practice."   By Editor, Concierge Medicine Today   The holiday season is like a golden ticket for doctors to shine bright in your community and creatively engage with your patients!   With creative thinking, time, and a clever marketing idea (or three!), I believe you can roll out the red carpet and make memorable patient and staff connections during this busy season.   Here are a few bright ideas we've observed over the years that we hope you might find helpful!   Organize a Community Charity Drive: Engaging in charitable acts can infuse your practice's office culture with positivity—it's a win for everyone involved! Consider collaborating with a local charity for a canned goods or toy drive. Reach out to a nearby charity or non-profit to find out their needs. Then, launch a giving campaign that includes information about the organization. This could be as straightforward as collecting socks and toothpaste, organizing a coat drive, or gathering food for a local shelter. You might even take inspiration from some medical offices we've seen by wrapping a large box in festive gift wrap, placing it in your lobby, and sending a social media post or email to patients about your holiday collection drive. Include easy instructions on how, where, and when they can drop off their unwrapped donations while enjoying some holiday hot cocoa (or tea, if that's more your style!). This initiative not only spreads joy but also brings smiles to your patients and staff who are eager to contribute. For instance, Children's Hospital Colorado has partnered with local charities during the holidays to encourage patient involvement and strengthen community ties. (Source: Children's Hospital Colorado annual reports) Approaches like these not only support local causes but also enhance goodwill among your community, as well as current and prospective patients and your team.  What about a Holiday-Themed Patient Appreciation Event? Many concierge medical offices have decked the halls with festive parties, practice birthdays, and open houses to shower their patients with gratitude! Take a page from Mayo Clinic's playbook; they've hosted community health fairs during the holidays, complete with free health check-ups, tasty healthy treats, and wellness tips. It's a win-win—boosting patient loyalty while weaving stronger community bonds together! (Source: Mayo Clinic Community Engagement) Holiday Wellness Kits offer a distinctive approach to health during the festive season. One great example we recently read about was the Cleveland Clinic, which occasionally supplied kits containing hand sanitizers, vitamins, nutritious recipes, and stress relief items to patients throughout the holidays. This initiative not only demonstrates genuine care but also promotes healthy lifestyle habits and practices. (Source: Cleveland Clinic Seasonal Campaign Reports) Fun Social Media Activities: Plastic surgery, aesthetics, and concierge medicine are confidently showcasing their services on social media as if they own the stage! They're connecting with their local social media audience and gaining new followers through holiday posts that are even more enjoyable than a snowball fight. Picture a local dentist launching their "12 Days of Smiles" celebration, delighting us with daily contests and health tips like it's confetti, all the while rewarding patients for their participation and commentary online! And let's not overlook the pediatric doctor sporting those vibrant, eye-catching fun socks his patients love to comment about —talk about serious sock style! You could offer on your own social media accounts the opportunity for some lucky local follower to win some fun, quirky socks of their own or promote a new product or service offering you have just implemented in your practice to also help spread some holiday joy -- all the while transforming your online presence into a winter wonderland or warm, seasonable and festive commentary! Seasonal Health Workshops are another great idea worth considering. You could host festive or seasonal-themed health workshop focused on stress relief strategies, healthy cooking recipe cards for the holidays, or even some winter wellness tips strategically designed to help your patients who are new or unfamiliar with your practice. Cleveland Clinic, for example, has successfully organized workshops that highlight managing holiday stress and healthy eating. (Source: Cleveland Clinic Educational Programs)   At the end of the season, these activities help keep your practice at the forefront of patients' minds while providing invaluable information to your local community. After all it's no longer about being the best Doctor in the world anymore, it's about being the best Doctor FOR the world, FOR your Patients and FOR your local community.   Fingers crossed, some of these clever ideas have sparked your holiday spirit and inspired you to spread a little holiday cheer on the bond between your healthcare heroes and your patients. Whatever you decide to do, doing good is always good FOR business, and boosting patient and brand loyalty helps keep the good vibes flowing throughout the holiday season!

In this episode of Marketing Your Practice, we're diving into one of the most powerful yet often overlooked drivers of practice growth: your team culture. A strong, supportive team culture doesn't just keep things running smoothly—it can reduce your stress, boost practice growth, and protect you from burnout. Join us as we explore the three essential elements of a thriving chiropractic team and uncover practical steps you can implement today. You'll learn how a positive, optimised culture can transform not only your team's performance but your own experience as a chiropractor. Here's what you can look forward to in this episode: Simpler Growth: Discover how aligning your team can naturally drive faster, steadier practice growth. Less Stress & Burnout: Learn ways to create an environment that supports you and your team, reducing overwhelm and helping you enjoy practice again. Stronger Patient Impact: Build a team that's not only high-performing but also motivated to deliver exceptional patient experiences. Income & Freedom: Free up your time and energy to focus on what you do best, while your team thrives alongside you. If you're ready to stop going it alone and want to build a team that's optimised to win, this episode is for you. Listen now to start building a culture that propels your practice to new heights. Thanks for all you do. Keep saving lives! Angus See omnystudio.com/listener for privacy information.

Today we are talking with Marita Mccahill of PracticeGro. Marita shares her expertise around the importance of learning how to market yourself online as a doc, as well as how to market your practice. We discuss the impact of online reviews, changing jobs, and growing your practice. Whether you own your own practice or are a W2 or 1099 employee, there is something for everyone to learn on this one. Today's episode is brought to you by SoFi, helping medical professionals like us bank, borrow, and invest to achieve financial wellness. SoFi offers up to 4.6% APY on their savings accounts, as well as an investment platform, financial planning, and student loan refinancing…featuring an exclusive rate discount for med professionals and $100/month payments for residents. Check out all that SoFi offers at https://www.whitecoatinvestor.com/Sofi *Loans originated by SoFi Bank, N.A., NMLS 696891. Advisory services by SoFi Wealth LLC. The brokerage product is offered by SoFi Securities LLC, Member FINRA/SIPC. Investing comes with risk including risk of loss. Additional terms and conditions may apply. The White Coat Investor has been helping doctors with their money since 2011. Our free financial planning resource covers a variety of topics from doctor mortgage loans and refinancing medical school loans to physician disability insurance and malpractice insurance. Learn about loan refinancing or consolidation, explore new investment strategies, and discover loan programs specifically aimed at helping doctors. If you're a high-income professional and ready to get a "fair shake" on Wall Street, The White Coat Investor is for you! Main Website: https://www.whitecoatinvestor.com  YouTube: https://www.whitecoatinvestor.com/youtube  Student Loan Advice: https://studentloanadvice.com  Facebook: https://www.facebook.com/thewhitecoatinvestor  Twitter: https://twitter.com/WCInvestor  Instagram: https://www.instagram.com/thewhitecoatinvestor  Subreddit: https://www.reddit.com/r/whitecoatinvestor  Online Courses: https://whitecoatinvestor.teachable.com  Newsletter: https://www.whitecoatinvestor.com/free-monthly-newsletter 

Accelerating Your Dental Practice Episode 22, Marketing Your Practice on Social Media with Minal Sampat This month, Malika and Michelle are joined by Minal Sampat. Minal is a Marketing Strategist, Bestselling Author, and Speaker who is passionate about what Social Media can do for practices. In this episode Minal discusses all aspects of how marketing on social platforms can really help practices stand out from the rest. She discusses how to get started and even what the best way to get started is. Minal also gives advice on how to create a natural and organic atmosphere on social media. Practices can have a presence on social media that is easy and also gains traction just by being authentic. The first step to using social media to one's advantage is getting started, the rest comes easy by just keeping content natural to the practice and individual. 00:40 Introducing Minal Sampat 01:30 Marketing on Social Media 02:15 The good, the bad, and the ugly of Social Media 06:35 Starting on Social Media 07:30 Does your practice need Social Media? 09:00 Creating an easy and organic post 16:25 How many posts should you post? 19:25 Creating captions that work 20:30 Strategies for gaining followers 26:25 Network with patients and their businesses 28:50 You don't have to share what you don't want to 31:30 Closing thoughts Minal Sampat https://minalsampat.com/ https://marketologist.com/ Info@MinalSampat.com Malika Azargoon ZarDentalConsulting.com https://www.linkedin.com/in/zardentalconsulting/ malika@ZarDentalConsulting.com Michelle Affanato affinitymanagement.co New To Dental Bootcamp https://www.facebook.com/michelle.affinitymanagement/ michelle@affinitymanagement.co

In this episode of The Financial Coaches Podcast, the hosts give you a sneak-peak of two of the lessons within our new course, “Getting Started As A Financial Coach”, powered by New Money Habits and Sizemore Financial Coaching. The topics of discussion are ‘Converting Prospects Into Clients' and “Marketing Your Practice'. Learn more here: www.newmoneyhabits.com/coaches/webinar/gsfc-registration ✅ Looking for support, insight, inspiration, and collaboration with other aspiring and thriving Financial Coaches? Join our Facebook Community: www.facebook.com/groups/nmhcoaches ✅ Whether you're just thinking about becoming a Financial Coach or you have a thriving Coaching Practice, you need other Financial Coaches in your network. Join Financial Coaches+ and get your first month FREE: www.newmoneyhabits.com/coaches/memberships/trial ✅ The Financial Coaches Book Study: Beyond The Book reading list: www.newmoneyhabits.com/coaches/bookstudy/beyond-the-book/book-list

Dr Angus Pyke is an expert in marketing for chiropractors. He describes marketing as a process of getting more people to know, like, and trust you. When this happens you create an environment where your practice can flourish and more people in your community can live healthier, happier, more active lives. The key to making this happen is to do the right things and do them consistently. In this episode, Angus joins Martin and he maps out exactly how to upgrade your marketing for 2024! Check out the "Marketing Your Practice" Podcast https://podcasts.apple.com/hu/podcast/marketing-your-practice/id1370714740 Learn more about Angus https://www.anguspyke.com/ To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0 Email me - martin@insideoutpractices.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/martin-harvey/message

Welcome to DentalTalk. I'm Dr. Phil Klein. Today is Part 1 of a 3 part series titled: Attract, Convert and Deliver. Part 1 deals specifically with Marketing Your Practice. Our guest is Dr. Todd Snyder, a regular contributor to Viva Learning.com, a cosmetic dentist, international author, lecturer and consultant to a variety of dental companies. He hosts a weekly podcast, Delusional: Winning the Weekly War of Dentistry. You can reach Dr. Snyder at: www.Legion.Dentist.

In this enlightening episode of "Marketing Your Practice," we're joined by Dr. James Chestnut, a pioneer in evidence-based, lifestyle-centric healthcare. Dr. Chestnut delves into the critical role of scientific evidence in not only enhancing chiropractic care but also in marketing it effectively. From actionable tips on how to make your practice more evidence-based to strategies for community engagement, this episode is a treasure trove of insights for chiropractors looking to elevate their marketing game. Tune in to discover how you can build trust and confidence in your community by aligning your practice with the latest scientific research. Thanks for all you do. Keep saving lives. Angus Links: For the on-line seminars and to register for the upcoming live seminar in Australia, and for Innate Choice supplements: www.innatechoiceaustralia.com To buy the 14 premises book: www.innatechoice.com Bio: Dr. Chestnut holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neuromuscular adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Evidence-Based Chiropractic and Lifestyle Protocols. Dr. Chestnut received numerous academic and athletic (rugby) scholarships and awards during his undergraduate and graduate studies. After graduating as a Doctor of Chiropractic, Dr. Chestnut wrote a book entitled ‘The 14 Foundational Premises' summarizing the neurophysiological and musculoskeletal effects of segmental motion unit dysfunction (vertebral subluxation complex) and the chiropractic adjustment that received an award of distinction from the International Chiropractors Association for its significant contribution to the scientific literature validating chiropractic. It is amongst the best-selling chiropractic books in history. Dr. Chestnut is also the author of 5 other books including his latest book on the indissoluble relationship between lifestyle, epigenetic expression, and health entitled, ‘Live Right for Your Species Type'. He also publishes a monthly Research Review where he summarizes, methodologically critiques, and explains the clinical relevance of peer-reviewed publications related to chiropractic practice. Dr. Chestnut recently developed the Evidence-Based Chiropractic and Lifestyle Clinical Protocols which include evidence-based VSC/motion unit dysfunction centric spinal health exams, reports, and patient education; these protocols are in use in chiropractic offices around the world. Dr. Chestnut also developed, wrote the texts, and still teaches the Evidence-based Chiropractic and Lifestyle Provider post-graduate certification program accredited through the International Chiropractors Association (ICA). Dr. Chestnut also created the evidence-based Innate Choice® Essential Nutrient System™ (www.innatechoice.com) supplementation products and protocol which is also in use in chiropractic offices around the world. Dr. Chestnut has received numerous awards for his professional achievements and for his texts, his program, and his lectures, including most recently the 2022 ICA Chiropractic Pioneer Award for his ‘Significant Lifetime Contribution Advancing the Field of Evidence-Based Chiropractic and Lifestyle. He presently holds the position of Chair of the International Chiropractors Association (ICA) Council on Evidence-Based Chiropractic and Lifestyle and is a member of the ICA Committee on Chiropractic Postgraduate Education. He is also on the Clinical Advisory Panel of the Australian Spinal Research Foundation and an Adjunct Professor at the Barcelona College of Chiropractic.See omnystudio.com/listener for privacy information.

"In this episode of the Marketing Your Practice podcast, I delve into the transformative power of community-based marketing for chiropractors. Join me as I uncovers the immense value in forging meaningful relationships with your local community, not only to increase the visibility and credibility of your practice, but also to contribute to the well-being of your neighbourhood. I explore real-world examples of community engagement such as sponsoring local sports teams, participating in health fairs, and providing free workshops, and discuss how these strategies can be effectively utilised to boost your chiropractic practice. However, I'm also realistic about the challenges. Balancing the demands of running your practice with community involvement, navigating financial considerations, and choosing the right events can be overwhelming. That's why why I will also be equipping you with practical tips and solutions to overcome these obstacles, so that you can confidently and authentically engage with your community. Tune in to discover how to make your chiropractic practice not just a business, but a valued part of your local community." Thanks for all you do.  Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this empowering episode of "Marketing Your Practice," Angus Pyke sits down with Instagram coach extraordinaire Shakur Smith, who specialises in guiding chiropractors to maximise their online presence. Shakur unveils his proven "4 Pillars of an Instagram Patient Attracting Strategy", a must-know for every chiropractor looking to expand their reach and impact through Instagram.

In this special Q&A episode of the Marketing Your Practice podcast, we delve deep into the pressing questions asked by our listener community. Covering a broad spectrum of topics, we explore everything from revitalising your Google Ads strategy, introducing new services, and reigniting your passion for chiropractic, to managing staff performance and launching a new practice. Learn how to combat ad fatigue and diversify your marketing channels when your Google Ads stop yielding results. Discover strategies for marketing new services, like neuropathy, to your existing patient base and beyond through content marketing, SEO, paid advertising, and collaborations. Find out what to do when new patient numbers dwindle and how to make your practice more known, liked, and trusted in your community. If you've lost your mojo for chiropractic, we discuss ways to reignite that spark, from setting bigger goals and embracing new experiences, to the possibility of exploring a new profession. Uncover the truth behind staff mistakes and how to turn them into opportunities for growth and improvement. Learn how to ethically manage performance and foster a positive work environment. Finally, get actionable advice on launching your new chiropractic practice with unique event ideas, pre-launch teasers, strategic partnerships, press releases, community involvement, and paid advertising. This episode is packed with practical advice and insights designed to help you navigate the challenges of marketing your practice and maintain your passion for chiropractic. Tune in now to elevate your practice to new heights! Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice podcast, I dive deep into the topic of disempowering stories and limiting beliefs that can hold chiropractors back from achieving the thriving practice they desire. I share practical techniques and insights on how to identify and transform these disempowering stories into empowering narratives, paving the way for personal and professional growth. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

Hey there! Have you ever found yourself constantly planning and preparing but never actually taking action? Maybe you're held back by the fear of failure or perfectionism? If so, this episode of the Marketing Your Practice podcast is for you! We'll be diving into the concept of imperfect action and why it's essential to achieving growth and success. We'll even share some examples of successful people who have embraced imperfect action, and discuss some common barriers that can prevent us from taking action. Plus, we'll provide you with some practical tips for overcoming these barriers, including fear, perfectionism, lack of confidence, and analysis paralysis. So, make sure to tune in and discover how to prioritize progress over perfection, and take your practice to the next level! Thanks for all you do, keep saving lives. AngusSee omnystudio.com/listener for privacy information.

Hey, fellow chiropractors! Are you ready to make 2023 your best year ever? On this episode of the Marketing Your Practice podcast, I'm diving into the steps you need to take to create a successful and fulfilling year in your practice. The first step is getting clear on what you want, but we all know that can be easier said than done. With so many choices, it can be challenging to figure out what will make this year truly outstanding. I'll explore some tips for gaining clarity, including examining your values, talking to your loved ones, and trying things out before committing fully. Once you know what you want, I'll discuss the three key elements you need to embody to make it happen. These include planning, accountability, and emotional resilience. I share some of my favourite planning systems and tips for staying accountable to yourself, including doing what you say you're going to do. I'll also delve into emotional resilience and why it's essential to be prepared to feel all the emotions that come with trying to achieve something significant. Finally, we touch on the importance of self-compassion and being kind to yourself as you work towards your goals. So if you're ready to make 2023 your best year yet, join me as I explore the steps you need to take to create a fulfilling and successful year in your chiropractic practice. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this episode of The Marketing Your Practice podcast, join  returning guest Jessica Mercer as we explore the role of language in building relationships and connecting with patients through social media. We discuss the importance of understanding your target audience and using language that resonates with them, to build trust and establish a strong online community in chiropractic care. Enjoy the show. Thanks for all you do, keep saving lives. Angus Links: https://jmercermarketing.com Facebook: https://www.facebook.com/thechiropracticcontentcreator Instagram: https://www.instagram.com/thechiropracticcontentcreator/ Bio: Growing up, you could find Jessica Mercer nose-deep in a Ripley's Believe It or Not book, running science experiments with anything she could get her hands on and making presentations to teach everyone around her all the things she discovered. At the time, she had no idea that her love for learning and ability to translate complex concepts would become the cornerstone of her business. Now, Jessica uses her passion to help chiropractors communicate and connect with their current or potential patients to increase patient conversion and build a practice community. Jessica drives website traffic and content engagement for chiropractors by creating chiropractic content that goes far beyond sore backs and necks. Jessica's done-for-you wellness focused blogs, newsletters, and social media content explain chiropractic care in a way that patients actually understand and relate to. As a mother to a brilliant toddler, Jessica understands the impact that chiropractic care has on development and wellness of children and her own brain is fueled by her routine chiropractic adjustments. When Jessica isn't lost in a science journal, you'll find her playing outside with her daughter or planning her next adventure with her husband.See omnystudio.com/listener for privacy information.

In this episode, Barbara discusses: Why it is important to pinpoint your contact marketing goal before you create your content? How to analyze the effectiveness of your marketing campaigns? How can you strengthen your online visibility and grow your medical practice? Key Takeaways: “The most effective content marketing strategy is to identify problems that your

Ashley Koff, RD, joins Integrative Practitioner associate editor, Avery St. Onge, to discuss how to position integrative healthcare practices to directly compete with direct-to-consumer personalize medicine offerings. Find us at integrativepractitioner.com or e-mail us at IPEditor@divcom.com. Theme music: “Upbeat Party” by Scott Holmes via freemusicarchive.org and “Carefree” by Kevin Mcleod via incompetech.com.

Here in Episode 76 I continue my conversation with Kelley Stevens of The Private Practice Pro about marketing your practice online. Episode 76 Show Notes~~~

Private practice owners often worry about being too salesy when it comes to marketing. They worry about emailing people too much, about selling too much, about bombarding people with their marketing and turning them off. Let me tell you - this should be the least of your worries when it comes to marketing your private practice..More people never sell enough than sell too much in my experience. Fact is… you are going to have to ask for the business if you want more business! In this episode of Marketing your Private Practice, we are going to go over the 7 ways to use CTAs -- Calls to Action -- in your marketing so you can boost sales and get a return for your time spent doing that marketing!  And don't worry - the way you'll learn to do this…  you will not come across as too salesy!!! The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/5Resources Mentioned in this episode:Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quizFree Stats Tracking Template  https://www.pepperitmarketing.com/freestatsUltimate Marketing Content Planner   https://www.pepperitmarketing.com/plannerThrive Marketing Academy  https://www.pepperitmarketing.com/thriveMarketing Mastery Inner Circle  https://www.pepperitmarketing.com/innercircle

Today I want to share a few new ways of thinking about marketing to remove some of the pressure and negative energy that we often apply to it, as well as give you fresh new perspectives.Sometimes shifting our viewpoint about marketing and seeing it through a new lens can make a huge difference in our enthusiasm and commitment to it. I find that these ideas are especially helpful if you're in a marketing rut and need some inspiration! SHOW NOTES:The Yin and Yang of Marketing Your Practice with Clara of AcuPro AcademyClara's Instagram account: @acuproacademyEpisode #41: Six Networking Tips for Anyone Who Doesn't Love NetworkingSupport the show

John Christensen, President and Founder of Chrisad joins us today in this bonus episode of Growth In Dentistry! We continue the conversation on marketing your practice and how to prosper in your practice each and every day. Get ready to learn from one of the best in the industry!We chat about:Navigating evolving patient behavior and scheduling effectivelyThe value of retention and why a good part of your marketing spend should be allocated towards it Getting your existing patient base to actually returnAltering your hygiene schedule for higher production and less no-showsThe roadmap to graduating out of the chair and truly prospering in lifeTo get in touch with John or to work with Chrisad, text: (415) 300 6388

We're continuing the conversation about marketing your practice with CEO Mike Shoun from Affordable Image! Mike shares his expertise in PPC, SEO, and the world of online advertising to attract more patients to your business.We discussed:PPC and SEO: why your practice should care about both of themCreating sales funnel landing pages to deliver and convert every timeWhy you shouldn't go another day without offering 24/7 online bookingMetrics to track PPC successYou can reach out to Mike and Affordable Image at affordableImage.com or mike@affordableimage.com

This week, we had Lamar Hull from Med Rank Interactive on to dissect all things SEO. With over 6 years in dental marketing and 12 years in marketing experience, he dives into how search engine optimization is linked to attracting, retaining, and learning about your patients! Here's what we discussed:Why SEO is essential to a practice's growthGone are the days of making a site without upkeep; here's what to doHow to make sense of your Google AnalyticsWhich metrics to track for keyword rankings and performanceBacklinks and conversions: what they are and why you should careBuilding and protecting your reputation through online reviewsVisit: medrankinteractive.comEmail: info@medrankinteractive.comCall: (980) 217-1633

Minal Sampat, experienced Marketing Strategist, best selling author, and speaker has helped practices everywhere connect and communicate to their patients in a way that keeps them coming back. We dive into fun topics like the avatar of your practice, the importance of showing your practice's personality on social media, what patient retention looks like on social media, and so much more!In this episode, we highlight:-Removing roadblocks to create great social media content-Which communication avenues are best, & how to get new prospects talking to you-How to build engagement and attract more millennials into your practice-Why social media consistency is crucial-The metrics to track for successFor more information or to get in touch with Minal, visit: minalsampat.comFind Minal on social media: @MinalSampatLLC Learn more and register for "CE on the beach" before the very limited spots are filled: ceonthebeach.com

It's another great day in dentistry as we welcome on Grace Rizza, CEO of Identity Dental Marketing! She helps practices make the most out of their marketing and propels them forward in a modern dental marketing world.Here's what we discussed:How to determine your personal brand and why it mattersThe role that honest alignment plays within how you market and operate your practiceTaking in consideration your growth goals when determining your branding Key metrics to track for successful brandingTo contact Grace or work with Identity Dental Marketing, visit identitydental.comPodcast + Facebook Group: "Dentistry's Growing With Grace"

We are honored to be joined today with The Dental Marketer, also known as Michael Arias, to talk all about the power in leveraging ground marketing for your dental practice. He shares his best practices to get your community flooding to you, how to connect with neighboring businesses, and measuring success of your ground marketing strategy. Here's what we chatted on:The right vocabulary can go a long way in your ground marketing strategyHow to streamline and simplify your ground marketing strategyEffective practices to get out there and get new patients ASAPHow to measure the effectiveness of your strategyFind Michael, his podcast, and more info about The Dental Marketing University at thedentalmarketer.org

Angela Byrnes of Roadside Dental Marketing joins us to share her invaluable expertise in marketing your practice online and building trust within the small window of opportunity you have to leave an impression on a potential new site visitor. Join us as we chat about:-The importance of a website that accurately represents YOU-How your site is turning away new patient opportunities -Key metrics to be tracking to follow the fails or successes of your site-Incorporating a custom and strategic approach to your site-Educating the patient enough to make easier, faster decisions -Plus so much more!Check out Roadside Dental Marketing at: roadsidedentalmarketing.com

Nick Fuller of iTherapy discussing marketing your practice in a smart way to be able to travel more and market less! Nick Fuller from iTherapy has been an entrepreneur and web developer for almost a decade and has worked almost exclusively with mental health professionals since 2016. He not only brings a wealth of small business and technical experience to the conversation, but he also has a great way of communicating tech concepts in easy to understand ways.    Connect with Nick: nfuller@itherapy.com https://itherapy.com/courses/   THE TRAVELING THERAPIST COURSE WAITLIST IS NOW OPEN  https://www.subscribepage.com/travellingtherapistbundlepack   Connect with me: Instagram: TheTravelingTherapist_Kym     Signup to learn more about the life as Traveling Therapist: https://landing.mailerlite.com/webforms/landing/l2v7c3   The Traveling Therapist Facebook Group: https://www.facebook.com/groups/onlineandtraveling/   Bill Like A Boss Insurance Billing Community: https://privatepracticeinsurancebilling.com/ Subscribe to the Podcast Apple iTunes | Spotify | Google Podcast | Stitcher | Amazon | Castbox

Today's episode of the Marketing Your Practice podcast has the potential to revolutionise your practice and change your relationship with Chiropractic. I know that's a big statement, but hang with me. What's the number one factor that determines whether a chiropractor will have success in practice? I get asked this question all the time and my answer is simple…CERTAINTY! A rock solid certainty in what you do and the value that it delivers to your patients and the wider community will make up for just about every other short coming in practice. For many chiropractors though, the journey towards developing certainty is akin to Frodo's journey in Lord Of The Rings… it's full of dragons, failure and unclimbable mountains. The good news is, it doesn't have to be that way. Martin Harvey is back on the podcast this week and he shares a brilliant framework that helps chiropractors navigate through this journey in a predictable manner. Following Martin's process will improve your certainty in chiropractic and in what you do! Enjoy the show. Thanks for all you do. Keep saving lives Links: Website: https://insideoutpractices.com The Certainty Workshop 2.0 Bio: Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors. See omnystudio.com/listener for privacy information.

Susan Guthrie is back with Part Two of this special 2-Part Episode with the Founder of NoBull Marketing, Ronnie Deaver, discussing the major marketing benefits that you can achieve with Google!  In our second episode with Ronnie, he pulls back the curtain on the mysteries of Google Ads.  From why they are so effective, to what you realistically need to spend, and most importantly, what return on investment you can expect for your output.  Ronnie is so certain of the efficacy of Google Ads, that he offers a special guarantee to his clients that the campaign will be profitable in three months or it's free!  He clearly knows how to make Google work for you so be sure to listen in and get your Google on today! Check out Ronnie's video on the benefits of Google My Business and Google Ads here:  https://www.loom.com/share/ae9529a188eb4b7c9b9951569a4941d8 Get Ronnie's FREE Marketing Plan eBook here:  https://nobullmarketing.co/#ebook Contact Ronnie: Website:  www.nobullmarketing.co Email:  rdeaver@nobullmarketing.co More About This Week's Special Guest:  Ronnie Deaver and His 3 Month GUARANTEE! Ronnie Deaver, founder of NoBull Marketing specializes in helping lawyers and mediators add 5+ cases and $15,000+ in revenue every. single. month using Google My Business and Google Ads. His campaigns are guaranteed profitable in 3 months or less or it's free!"  Follow Ronnie on Social Media:  LinkedIn:  https://www.linkedin.com/in/ronniedeaver/ Facebook:   https://www.facebook.com/BSfreeMarketing LinkedIn Company:  https://www.linkedin.com/company/nobull-marketing1/ *************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan has been featured in and on media outlets such as CNBC, News Nation, Market Watch, Forbes, Eye on Chicago, WGN, the ABA's Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association's (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.  Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Advanced Issues in Online Mediation with Susan Guthrie - January 2022 40-Hour Family & Divorce Mediation Training - February 2022 Co-Parenting Specialist Certification Training Program - February 2022 There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. Susan's other Podcast:  Susan's divorce podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. It was recently named as one of the Top 1.5% of Podcasts Worldwide and Ranked in the Top 3 divorce podcasts in the 2021 Year-End Round Up!  Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce. Follow us on Instagram:   @susanguthrieesq @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com