Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Creating high-quality content takes time — whether it's crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they're personally using AI right now — not to replace their thinking and creativity, but to amplify it. You'll hear six practical and strategic ways they're using tools like ChatGPT to save time, improve results, and create more space to focus on the parts of their business they love most. Whether you're new to AI, or ready to take your use to the next level, this episode will give you practical, real-world examples of how to use AI in your content creation workflow — without sacrificing your standards. Listen to This Episode to Hear More About: -> How to make AI a valuable thinking partner — not just a writing assistant -> The key shift that makes AI a tool for amplifying your voice, not replacing it -> The ChatGPT prompt that turned a messy spreadsheet of survey answers into marketing gold -> The unexpected way AI is saving time on live events and workshops -> Why Michelle is obsessed with Custom GPTs (and how she uses them daily) -> How to simulate customer research — even if your list is tiny (or non-existent) -> The AI “team member” Michelle trained to write our show notes, social posts, and summaries -> How Suzi builds event sessions, worksheets, and slide decks with just a few well-placed prompts -> What gave our 2-day intensive attendees a huge productivity boost — and made bold promises possible -> Why we're using AI to confidently promise more in our offers — and deliver it in less time -> How we go from idea to usable asset in a fraction of the time (without skipping on quality) -> The surprisingly useful way we're now using visuals to sell ideas — and where AI fits in -> Why our best frameworks are now built with AI — and how that's improving engagement -> The one question that's helping us level up our offers — and the tool that's helping us deliver -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Advanced Offer Creation 2-Day Intensive http://www.advancedoffercreation.com Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Emily-Jane Sarroff, The Brand Artist https://www.instagram.com/empowerwithem

You've got clients. You're delivering results. But maybe you're starting to feel maxed out… or wondering if there's a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it's time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you've been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you. Listen to This Episode to Hear More About: -> The subtle clues your audience is giving you that they want something more -> Why growing your revenue doesn't always require new leads -> What clients really pay more for (hint: it's not more sessions or longer programs) -> A smart way to structure your offer suite so you can help more people — without burning out -> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven -> The 7 drivers that increase perceived value and justify a higher price -> Why adding a more expensive product might actually help you serve more people — not fewer -> How to know if your current offer is enough of a foundation for going premium -> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one -> What high-ticket buyers are really looking for (it's not what you think) -> A simple pricing tier model that could triple your revenue — without needing more leads -> How to spot the “hidden premium offer” sitting inside your existing program or service -> Why some offers feel harder to sell at $500 than others do at $5,000 -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 5: Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Amanda Farmer – Your Strata Property https://yourstrataproperty.com.au/ Tasha Jennings – Conceive Baby & Your Fertile Pantry https://tashajennings.com.au/ Kristy-Lee Heighway Billett - People Powered Business https://www.peoplepoweredbusiness.com.au/   We'd love to hear from you! Got a bonus idea from today's episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

You've created a solid offer. You've put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn't tip over into a “yes.” What if the missing link wasn't in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are keeping them stuck. If you've ever wondered how to get more people saying yes without discounting, adding pressure, or constantly reinventing your core offer — this episode is going to shift how you think about your offer stack and give you a heap of practical ideas to implement right away. Whether you're selling a product, a service, a course, or a high-ticket offer — bonuses can play a pivotal role in helping someone say yes with confidence… if you choose the right ones. Listen to This Episode to Hear More About: -> Why people really say no — and how to create bonuses that crush objections -> How to make your buyer feel seen, supported and confident to take action -> Examples of strategic bonuses that are immediately usable, highly valuable, and reduce fear -> When and how to use bonuses to create urgency (without adding pressure) -> The single most important question to ask yourself when designing your next bonus -> Why most bonuses are actually working against the sale -> How to identify the 5 most common objections buyers have — and what bonus to use to overcome each one -> The “No-Fail Bonus” approach -> Real-world examples of strategic bonuses that increased conversions -> When to use a fast-action bonus (and the number 1 mistake people make when planning a fast-action bonus that can burn you out!) -> Why more bonuses isn't better — and how to avoid the “bloated offer” trap -> What to do today to transform your bonuses into conversion-boosting gifts your clients will race to buy. Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Ryan Levesque https://askmethod.com/ Dr Claire Zammit https://womancenteredcoaching.com/ Jeff Walker https://jeffwalker.com/ Gillian Erskine https://www.pianoteachingsuccess.com/ Emily-Jane Sarroff https://www.instagram.com/empowerwithem/?hl=en

Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn't converting. -> The real reason people aren't buying (and it's not what you think). -> One tiny shift that turns “nice content” into “I need this now” moments. -> The biggest mistake most business owners make with their lead magnets. -> How doing the “Problem/Solution Dance” is your new superpower when it comes to converting prospects to paid customers. -> How to choreograph content that creates momentum (and sales). -> Why your freebie might actually be killing your offer. -> How to design your content like a journey — not a jumble. -> What you need to do to transition from “random acts of content” to having a high-converting journey. -> Why generosity without intentionality leads to content burnout. -> The crucial difference between being helpful… and being strategic. -> The importance of every piece of content having a “conversion job”? (Yep. Every piece). -> How solving the wrong problem first derails your entire funnel. -> A practical example of a freebie that failed—and exactly why. -> Real-world story: How a sunscreen promo converted cold leads fast. -> The mindset shift that transforms content creators into Journey Designers. -> The art of creating desire for what comes next… without being pushy. -> How to lead your audience up your “marketing mountain” with ease. -> A simple content formula to move people from stuck… to sold. -> The most overlooked part of content strategy that's costing you sales. -> And much, much more! Also Mentioned in This Episode: Free High-Converting Offer Download Download Your Free Ultimate High-Converting Offer Blueprint Learn how to craft a high-converting offer with our 7-step framework. https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=General&utm_campaign=High-Converting-Offer-Blueprint Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist&_gl=1*mr24nx*_ga*MTU4MjQzNjgxLjE3NDIzOTY3MTg.*_ga_JPH1DW3BLJ*MTc0Mjg0MDkyMS43LjEuMTc0Mjg0MTU2My4zNi4wLjA. Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Loretta Brandolini - Reluminate Beauty https://reluminatebeauty.com.au/ Frieda Maher - Sales Pod https://salespod.com.au/ The “Elaine” Awkward Dance from Seinfeld https://youtu.be/Xc9t_kVcMdg?si=ip0yK26eEsMP5ygv&t=58

Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that skyrocketed her business growth. -> How to create hooks that grab attention in just 1.5 seconds. -> Why "engagement" isn't enough—and how to convert likes into leads. -> Her secret Instagram content formula (and how reels, carousels, and memes work together). -> The DM automation strategy she used to scale her business—without spending hours replying manually. -> How service-based and non-visual businesses can still thrive on Instagram. If you've been wondering how to actually turn your Instagram content into sales—without feeling salesy—this episode is for you! Download your FREE copy of the Guide now. Listen to This Episode to Hear More About: -> Why undercharging is a massive issue (and how it's keeping you stuck). -> The real reason many women hesitate to raise their prices (hint: it's deeper than just money). -> The shocking statistic about women-owned businesses and why most aren't making it past six figures. -> Why offering MORE isn't always the answer – and how to create high-value offers without overloading yourself or your clients. -> How pricing is directly connected to transformation (and why charging more often gets your clients better results). -> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable. -> How cultural conditioning plays into your pricing mindset (and how to shift it). -> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you're worth'-- and a much more empowering way to think about your pricing instead. -> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients. -> Claire's personal experience of raising her prices from $10K to $25K – and what happened when she did! -> How your own glass ceiling may be stopping you from confidently making high-ticket offers. -> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer. -> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients. -> The key mindset shift that makes charging more feel natural, aligned, and good for your business. Also Mentioned in This Episode: Nicole's Instagram account:https://www.instagram.com/gardenaryco/ Nicole's Grow on the Gram Workshop: https://heynicoleburke.com/instagram Episode 254 – How to Craft an Offer That Sells (NEW & UPDATED!):https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Marketing Success Mastermind – Apply Here Now:https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind Shandra Moran - The Transit Lounge: https://thetransitlounge.com/ Elizabeth Bond - Zenbird Words: https://zenbirdwords.com.au/ Tasha Jennings - Conceive Baby: https://tashajennings.com.au/ Ros Lockley - Communikeys: https://communikeys.com.au/

Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in their businesses and lives. She shares powerful insights on why women struggle to charge more, the deep-seated beliefs that hold them back, and how to confidently price your offers in a way that serves both you and your clients. Listen to This Episode to Hear More About: -> Why undercharging is a massive issue (and how it's keeping you stuck). -> The real reason many women hesitate to raise their prices (hint: it's deeper than just money). -> The shocking statistic about women-owned businesses and why most aren't making it past six figures. -> Why offering MORE isn't always the answer – and how to create high-value offers without overloading yourself or your clients. -> How pricing is directly connected to transformation (and why charging more often gets your clients better results). -> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable. -> How cultural conditioning plays into your pricing mindset (and how to shift it). -> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you're worth'-- and a much more empowering way to think about your pricing instead. -> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients. -> Claire's personal experience of raising her prices from $10K to $25K – and what happened when she did! -> How your own glass ceiling may be stopping you from confidently making high-ticket offers. -> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer. -> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients. -> The key mindset shift that makes charging more feel natural, aligned, and good for your business. Also Mentioned in This Episode: The Woman-Centered Coaching Institute https://womancenteredcoaching.com/ The Ultimate High-Converting Offer Blueprint: Learn how to craft a high-converting offer with our 7-step framework. Download here... https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Advanced Offer Creation 2-Day Intensive with Suzi & Michelle: Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer! https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation Apply For Mastermind: Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Ros Lockley - Communikeys: https://communikeys.com.au/

See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian's offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com Listen to This Episode to Hear More About: -> How the 7 elements of a high-converting offer were applied to Gillian Erskine's successful membership for piano teachers. -> The pricing strategy that made ‘The Studio' a no-brainer offer (and why it works). -> Why NOT showing your price upfront can actually boost conversions - Gillian's smart approach. -> What's the perfect price for YOUR offer? The genius behind Gillian's “less than one lesson” pricing model. -> How Gillian turned her inclusions into ‘mini-offers'—and why that skyrocketed conversions. -> Gillian's brilliant Bonus Strategy that made her membership feel like a no-risk bargain. -> How Gillian used risk reversal to eliminate ALL objections and make buying easy for her ideal customers. -> Scarcity without sleaze—how The Studio creates urgency in a way that FEELS good. -> Think your audience won't pay? The simple shift that made Gillian's offer a “no-brainer.” -> Why naming your offer is just as important as pricing it (and how ‘The Studio' nails it). -> How Gillian used visuals to make her offer feel tangible—and why it worked so well. -> The power of an entry-level offer—how The Studio became a stepping stone to high-ticket sales. -> The #1 mistake Gillian avoided that most membership owners make. -> What YOU can steal from this strategy to create your own six-figure offer! -> Plus, so much more! Also Mentioned in This Episode: The Ultimate High-Converting Offer Blueprint Learn how to craft a high-converting offer with our 7-step framework. DOWNLOAD HERE: https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Advanced Offer Creation 2-Day Intensive with Suzi & Michelle Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer! APPLY NOW: https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. APPLY NOW:  https://www.herbusinessmastermind.com Learn More About Piano Teaching Success Discover more about Gillian Erskine and the amazing work she does helping piano teachers grow profitable businesses. Piano Teaching Success: http://www.pianoteachingsuccess.com Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells Go Here to Listen Now: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Leanne Faulkner - Rereadable: https://rereadable.com.au/

NEWSFLASH! We've updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer). Plus get your hands on our BRAND NEW Download The Ultimate High-Converting Offer Blueprint For Women Business Owners which includes a step-by-step Worksheet for YOU to create your own High-Converting Offer! Go here to your FREE Download Now! https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Listen to This Episode to Hear More About: -> Why crafting a high-converting offer is more critical than ever…right now! -> The biggest mistake most women in business make when it comes to making offers. -> The 7 essential elements every high-converting offer must have to succeed. -> Real-life examples of offers that sell, from solar services to skincare to music teacher memberships. -> The difference between a great product and a great offer—and why it's critical to know both. -> How to use the FREE The Ultimate High-Converting Offer Blueprint For Women Business Owners to craft your own high-converting offer. -> Pricing strategies: How a single shift increased one entrepreneur's quote by 500% — and she still landed the deal! -> How to uncover “invisible value” in your offer to make it irresistible. -> The hidden costs of undercharging — and why it could be hurting your credibility. -> The role of naming and branding in making your offer stand out in a crowded market. -> Risk reversal strategies that make saying “yes” a no-brainer for your ideal clients. -> The secret power of bonuses—how to add irresistible value without increasing your workload. -> How to use the art of scarcity to create urgency that drives action (without feeling pushy). -> Why Suzi has declared this “The Year of the Offer” – and how to join the movement. -> Why women business owners struggle with pricing and how to break free from undervaluing yourself. -> The surprisingly easy (and effective!) way to overcome the fear of sounding “salesy” with your high-converting offer. -> The one simple tip that can make custom quotes easier to ping-stone” offers. -> Plus, so much more! Also Mentioned in This Episode: Free High-Converting Offer Download - Download Your Free Ultimate High-Converting Offer Blueprint. Learn how to craft a high-converting offer with our 7-step framework. https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Apply For Mastermind - Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network - Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 82: 3 Profitable Pricing Strategies for Small Business Owners https://herbusiness.com/podcast/82-3-profitable-pricing-strategies-for-small-business-owners/ Episode 22: How to Use Guarantees and Risk Reversal in Your Content to Get More Sales https://herbusiness.com/podcast/use-guarantees-risk-reversal-content-get-sales/ Episode 37: What's in a Name? How to Name Things https://herbusiness.com/podcast/37-whats-name-name-things/ Loretta Brandolini - Reluminate Beauty https://reluminatebeauty.com.au/ Ange Sinclair - Digestive Detectivehttps://www.instagram.com/digestive_detective/ Tasha Jennings - Conceive Baby https://tashajennings.com.au/ Chantel Gilbert - Bluegum Electrical Services https://bluegumelectricalsolutions.com.au/solar/solar-installation/ Gillian Erskine - Forte School of Music https://fortemusic.com.au Tracey McLachlan - Davis Ogilvyhttps://do.co.nz/ Juliet Robinson - Big Goals https://biggoals.com.au Zoe - Flight Wear

It's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! Go here to get the FREE 2025 Content Sells Recommended Reading List Now! Listen to this Episode to Hear More About: -> How to get your hands on the hugely popular Content Sells Recommended Reading List. -> The book Michelle has re-read on a regular basis for the last 20 years… and why you need to read it too! -> Which book Suzi loved so much she bought HUNDREDS of copies for HerBusiness Network members. -> See which book written by a Grammy-winning record producer was Michelle's favourite book of the year! -> Find out which book will help you pivot your skills so you can thrive at every stage of your career and why embracing this shift is critical for long-term success as a content marketer. -> Planning on writing a book this year? We've got the perfect recommendation for you! -> Get the inside story on the book that reveals why your second act could be even more powerful than your first and how to align your content marketing to reflect this growth. -> Discover the counterintuitive secret to staying fulfilled and productive when you're feeling stuck or burnt out. -> Learn how to reframe your priorities to achieve greater clarity and impact in both your content and your life. -> Plus, so much more!  Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: https://her-business.lpages.co/herbusiness-mastermind-eoi/ HerBusiness Network: http://herbusiness.com/ Amazing Bookstore in Portugal that Suzi mentioned (named the most beautiful bookstore in the world): https://www.livrarialello.pt/en/home The Content Sells Podcast Reading List (all the books featured in this episode are listed there along with DOZENS of highly recommended business and personal development books that are perfect for content marketers!).

Welcome to Part 2 of this Episode! If you're someone who makes proposals to clients you definitely want to tune into today's show. In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you're pitching for more of the time! And even if you don't sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone. Definitely tune into Part 1 of this episode,  where we share a detailed step-by-step explanation of the Winning Proposal Framework - exactly how to structure your proposals for success! Listen to This Episode to Hear More About: -> The #1 mistake most businesses make with proposals—and how to fix it instantly. -> Why your proposal's visual design can make or break the deal (and how to master it). -> How one catering business used visual storytelling to win high-value contracts and sell for millions! -> Simple layout tricks that make your proposals easier to read and more persuasive. -> Discover how using a photo of YOU (instead of stock images) could transform your proposals. -> The art of "visual storytelling" in proposals—captivating your client, one step at a time. -> How to set the perfect tone for trust and connection in your proposals. -> The power of assumptive language: What to say to guide your client to a "yes" effortlessly. -> Why "walking your client through" a proposal live is the ultimate game-changer. -> The critical reason you should NEVER email your proposal before presenting it. -> What to do when clients go straight to the pricing section—and how to regain control. -> Boost buy-in during your proposal meeting with these strategic, open-ended questions. -> How to handle price objections while protecting your value. -> Why a summary checklist can be the subtle nudge your client needs to move forward. -> FAQ sections: The hidden tool that addresses doubts before they arise. -> One-click approval: How to remove every barrier between your client and a "yes." -> How follow-up timing can make or break a deal—and how to perfect it. -> Haven't heard Part 1 yet? Hit pause and listen to Episode 251 to unlock the full winning proposal strategy. -> FREE DOWNLOAD: The Winning Proposal Framework—get all the details from Part 1 and Part 2! -> And much more… Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: her-business.lpages.co/herbusiness-mastermind-eoi HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Get Your FREE Winning Proposal 5-Part Structure Download Here: https://her-business.lpages.co/serve-leadbox/MPHMhe86qHbCiwb65vN6iJ/ Episode 251 - Winning Proposals - How to Get More Clients to Say Yes More Often Part 1: https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-1/ Donna Cross - Culturally Directed Care Solutions: https://cdcs.com.au/who-we-are/ Episode 241 - The Power of Plain Language with Susan Bell: https://herbusiness.com/podcast/the-power-of-plain-language-with-susan-bell/

If you're someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode. Just like there's a formula for a winning webinar, sales video, or sales page, there's also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that. That's why, in this episode, your hosts, Suzi Dafnis & Michelle Falzon, are sharing their best advice on how you can uplevel your proposals and win more of the projects you're pitching for more of the time! And even if you don't sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone. PLUS BONUS DOWNLOAD – The Winning Proposal Checklist Free Resource Alert! Download the Winning Proposal Checklist you can use to make your proposals more engaging and effective (and to earn you more sales)! Get Your Free Bonus Winning Proposal Checklist: https://herbusiness.com/podcast/the-winning-proposal-5-part-structure/ PLUS stay tuned for Part 2, where we dive into the visual elements, language, and live presentation techniques that make a Winning Proposal stand out! Listen to This Episode to Hear More About: -> The game-changing advice our Mastermind clients are using to win bigger projects—straight from real-world feedback. -> The secret mindset shift that transforms your proposal from “just a document” into a powerful connection and sales conversion tool. -> How to know if you are losing clients by presenting your price too soon (find out exactly when and how to introduce pricing in your next proposal). -> Why most proposals fall flat—and the ONE change you can make to avoid a “No” response. -> The 5-part structure that turns your proposal into a compelling, client-centred communication that closes the sale. -> The power of a well-crafted “Introduction and Recap” — a simple but often overlooked step to hook your client from the first page. -> Transitioning from sales conversations to proposals: how to keep the momentum going and close the deal. -> Why your proposal might be overloaded with details and how you can simplify and clarify using the Essentials, Extras, and Boundaries framework. Why you need a “Solution Overview” section to paint a vivid picture of success—without overwhelming your client. -> The most common mistake Suzi & Michelle see in proposals that causes your clients to lose interest fast. -> Client-first, not price-first! Why it matters to showcase value before introducing the financial investment. -> How to frame your pricing so it feels natural instead of transactional. -> Proposals as relationship-builders: how to make yours feel like a friendly conversation instead of a dry contract. -> Curious about ROI? See how calculating the client's return on investment can boost proposal success. -> Adding social proof for a win: the power of case studies and testimonials in boosting client confidence. -> Want more “Yeses?” Discover why and how to present your proposal live rather than just “emailing it over.” -> Is your proposal visually engaging? Tune in for the elements that make or break proposal design. -> And much more… Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: https://her-business.lpages.co/herbusiness-mastermind-eoi/ HerBusiness Network: href="https://shrtlnk.co/ELSaH Get Your FREE Winning Proposal 5-Part Structure Download Here: https://her-business.lpages.co/serve-leadbox/MPHMhe86qHbCiwb65vN6iJ/ Episode 246 - 5 Metrics to Track Your Sales Funnel Success: https://herbusiness.com/podcast/5-numbers-to-track-for-sales-funnel-success/ Shandra Moran - The Transit Lounge: https://thetransitlounge.com/ Chantel Gilbert - Bluegum Electrical: https://www.bluegumelectricalsolutions.com.au/  

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING. Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer. You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and build trust in your market. Listen to This Episode to Hear More About: -> How you can drive loyalty, sales, and referrals for free. -> The secret to giving prospects a “taste” of your expertise that builds community and increases conversions. -> Why building community makes people buy sooner. -> The simple and fast strategy that can shorten the path to conversion by attracting more of your ideal clients into your world. -> The power of consistency: Why your audience craves routine and how it builds lasting trust. -> Secrets to Q&A success—how you can craft engaging sessions that keep your audience coming back for more. -> How you can use the “Ask Me Anything” magic to showcase your expertise and build trust. -> The surprisingly easy way to engage your audience and guide your next offer (this has been a game-changer for Suzi & Michelle). -> How to run a high-impact online group without letting it become a “ghost town.” -> How you can turn followers into contributors (and why this is a massive leverage point for your marketing). -> Harness the power of hashtags to showcase your community in action—An effortless method to boost social proof. -> Why mini-events are a powerful tool for building connections and conversions (and the specific type of event we recommend). -> How to seed your community-driven marketing content so that it effortlessly and naturally leads to your paid offers. -> Avoid the “hard sell” with these 5 ideas that naturally lead prospects to your paid services. -> Transform prospects into loyal advocates—How your community can drive more word-of-mouth than any ad campaign. -> Tips to create buzz before you go live—Avoid “crickets” and build excitement for your community events. -> And much more… Also Mentioned in This Episode: -> https://her-business.lpages.co/herbusiness-mastermind-eoi/ -> https://herbusinessnetwork.com -> https://herbusiness.com/podcast/31-use-surveys-discover-what-customers-want-how-give-them-ryan-levesque/ -> https://herbusiness.com/podcast/57-how-to-use-seeding-to-move-people-forward-with-your-content/ -> https://herbusiness.com/podcast/77-secrets-to-creating-engaged-online-communities-with-susan-garrett/ -> https://herbusiness.com/podcast/84-facebook-group-engagement-with-kate-toon/ -> https://herbusiness.com/podcast/109-how-to-create-your-first-online-challenge/ -> https://herbusiness.com/podcast/112-how-to-create-your-first-online-challenge-part-2/ -> https://herbusiness.com/podcast/get-people-to-your-paid-offer/ -> https://herbusiness.com/podcast/facebook-groups-the-essential-systems-and-processes-for-success/ -> https://herbusiness.com/podcast/5-numbers-to-track-for-sales-funnel-success/ -> https://www.herempirebuilder.com/ -> https://www.yourstrataproperty.com.au/ -> https://styleliberation.com.au/ -> https://dogsthat.com/ -> https://reluminatebeauty.com.au/pages/about-us

Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we're always playing catch-up! That's why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-) Listen to This Episode to Hear More About: -> The biggest mistake small businesses make with social media (and how to avoid it). -> Why winging your social posts is a recipe for overwhelm—and what you can do to fix it! -> The simple planning hack that will have you hitting the ground running in January -> The secret to saving HOURS on social media every month. -> Why knowing the “Big Rocks” in your marketing plan is key to a successful social media calendar. -> Why every post should have a conversion purpose (and how to make it happen!). -> How planning your social media in phases can drive more sales and boost engagement. -> The overlooked opportunity cost of random posting - you will be amazed by how much it's costing your business. -> Why social media can be a waste of time for some businesses, who aren't taking one crucial step in their planning process. -> The EASY way to map out your year's social media posts (without tearing your hair out). -> Why batching is NOT productive (unless you've done this first). -> From “tease” to “launch”—how to time your social media posts to build anticipation for your offers. -> The #1 way to make sure every social post supports your broader marketing strategy. -> The key to creating campaigns that resonate all year long (and boost your conversions). -> And much more… Also Mentioned in This Episode: -> https://her-business.lpages.co/herbusiness-mastermind-eoi/ -> https://herbusinessnetwork.com -> https://herbusiness.com/podcast/15-create-great-content-without-burning/ -> http://herbusiness-downloads.s3.amazonaws.com/content-sells/ep78-marketing-success-plan.pdf -> https://www.google.com/url?q=https://herbusiness.com/podcast/stacking-momentum-with-your-annual-marketing-plan/ -> https://herbusiness.com/podcast/plan-your-next-launch-like-a-pro/ -> https://herbusiness.com/podcast/why-you-need-to-plan-next-year-now/ -> https://www.bluegumelectricalsolutions.com.au/ -> https://reluminatebeauty.com.au/pages/about-us

As this episode goes to air we're right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here's why… You don't want to be planning the year in January. You're already behind. That's why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning structure and framework they use in their Mastermind and businesses for planning the upcoming year in the November of the year before. When you can start deep-dive planning in November, by the time January arrives your business is set up for success. Listen to this episode to hear more about: -> The ONE shift in your annual planning that could skyrocket your results next year… and why NOW is the time to start. -> Why November is the sweet spot for planning the year ahead—and how waiting until January could leave you missing out on critical growth. -> The “Big Kahuna” strategy that can radically change your business in just one year. -> The “mental marinade” effect: How giving yourself thinking time unlocks breakthroughs and avoids strategic missteps. -> How to use 11 months of hindsight to create a crystal-clear, data-driven plan for the year ahead. -> How to create space for game-changing ideas to emerge naturally. -> The unexpected side benefit of planning ahead that enables you to “ride the coat-tails” of major events and holidays. -> The 90-day recalibration trick: How checking in on your progress every quarter can keep your year on track. -> How a simple planning tweak helped one entrepreneur cut her launches and make more money—and how you can apply the same strategy. -> How one tweak in your planning can prevent burnout and still keep you moving forward. -> The “early bird” method: How getting ahead with your planning sets you up for success. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Episode 15 - How to Create Content Without Burning Out -> Episode 78 - 3-Steps to Finally Getting ANY Big Content Project DONE! -> Episode 247 - Plan Your Next Launch Like a Pro -> Episode 248 - The Power of “Plain Language” - With Susan Bell -> Elizabeth Bond - Zenbird Words

Launching is one of the most powerful things you can do in your business. Whether you're launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it' and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to launching, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, walk you through a step-by-step roadmap for the planning part of a successful launch. What are the ground rules and “must do's” BEFORE you launch? Listen to this episode to hear more about: -> The hidden power behind a well-executed launch and how it can make or break your business success. -> Why planning your launch is more than just picking a date—it's about creating a momentum-building strategy. -> How an unplanned launch could lead to overwhelm, wasted effort, and missed opportunities. -> The secret to turning a launch into a buzzworthy, revenue-driving event your audience can't resist. -> Discover the 5 phases of a successful launch that can transform your results—hint: it's not just about the “open cart”! -> Why a clear launch goal is the foundation for everything, from your offer to your marketing tactics. -> How to craft an irresistible launch offer that aligns perfectly with your goals and audience. -> The surprising role of audience warm-up in creating a successful launch. -> How to leverage your email list, no matter the size, to maximize your launch revenue. -> Is it better to offer a high-ticket or low-ticket offer when launching? -> How long should your open cart period REALLY be? Learn the ideal timing to keep excitement and urgency high. -> Why planning your post-launch activities is just as important as the launch itself. -> What successful launches have in common—a tried-and-tested strategy used by top business leaders. -> The often-overlooked pre-launch strategy that makes a massive difference in driving conversions. -> Why urgency and scarcity are your best friends when it comes to making sales during a launch. -> How to map out your launch dates to create a seamless flow between phases and avoid last-minute chaos. -> The insider's guide to building an effective launch team—even if you're a solopreneur. -> Budgeting for your launch: What costs to plan for, and why it's more than just ads. -> The one debrief question that could reveal the goldmine in your launch—are you asking it? -> Why the best launches never go to plan—but how a solid roadmap can save you from disaster. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Episode 23 - How to Craft an Offer That Sells -> Episode 31 - How to use surveys to discover exactly what your customers want, and how to give it to them - with Ryan Levesque -> Episode 176 - How To Successfully Launch Anything - with Jeff Walker -> Episode 195 - Stacking Momentum with Your Annual Marketing Plan -> Episode 199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost! -> Episode 242 How to Find Your Core Message & Purpose - with Erin Weed -> Episode 246 - 5 Numbers to Track For Sales Funnel Success -> Patricia Viscount Consulting

Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short. And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive into the 5 numbers to track for Sales Funnel Success. Plus how you can understand them and actually USE them to confidently make decisions and more consistently hitting your sales goals. Listen to This Episode to Hear More About: -> What a sales funnel really is and how to map out the stages your customers move through. -> The 5 key metrics every business should track to maximise conversions and business growth. -> How to determine which areas of your funnel are underperforming and where potential customers are dropping off. -> The essential metric that shows you how much it costs to acquire a new lead. -> Why tracking one specific ratio can make a huge difference in how you manage your paid advertising campaigns. -> How understanding the long-term value of your customers can transform your approach to marketing and sales. -> The critical number that reveals whether you're losing customers faster than you're gaining them—and how to fix it. -> The surprising relationship between tracking your funnel numbers and reducing the emotional stress of running your business. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Episode 216 - Easy Steps for Optimising Your Online Sales Process -> Episode 239 - Why Your Promotional Emails Aren't Working and What to Do About It (with guest Kathy Farah) -> Episode 245 - 8 Website Mistakes That Could Cost You -> Kathy Farah -> Susan Bradley - Social Sales Girls

We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today's Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week! Listen to This Episode to Hear More About: -> Why even a “back of the napkin” marketing plan is better than none -> Discover the project planning tools Suzi uses in her own business to keep productivity high -> Why you need to build a “runway” into your project plans and the specific part of the process most of us forget when planning out our campaigns. -> The content planning process in place for the HerBusiness Growth Retreat. -> The one thing you must always do before pressing the “send” button on your emails. -> How to collect more awesome testimonials and case studies. -> How to create a powerful “Feedback Loop” that accelerates your business growth. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> HerBusiness Growth Retreat -> Episode 199 - Creating a Runway: How To Pave The Way For The Sale & Get MORE Results For LESS Cost! -> Episode 245 - 8 Website Mistakes That Could Cost You -> Kristy-Lee Billett, People Powered HR

Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today's Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with. While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types. PLUS checkout Melinda's SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book. VISIT: TheProfessionalCoachBook.com Listen to This Episode to Hear More About: -> Why you need to shift from an “Amateur” to “Professional” mindset in your business. -> The 8 Pillars of Professionalism that help you grow a more successful and robust business. -> Why we're getting what it means to have a “work ethic” wrong (and how that's burning us out!). -> How to come up with your Unique Value Proposition – what makes you uniquely and unapologetically you! -> Why you may be taking the services you offer for granted and why that's diminishing the value you are getting paid. -> How to deliver “exquisite client support” (and why this matters now more than ever!). -> How to set professional pricing and why this doesn't have to be daunting. -> The difference between being burdened by your business and liberated by your business. -> Rememberable and Repeatable and Writedownable… the 3 things your unique value proposition needs to be. -> How jargon is killing your ability to attract high value clients. -> The business success roadmap Melinda has shared with over 100,000 business owners -> How to apply the power of leverage to: time, wisdom, expertise, content and impact. -> How to get off the “feast or famine” rollercoaster when it comes to business growth. -> How to get clients unstuck using a simple idea Melinda learned from a world champion dog trainer. -> How Melinda is making money “fun”! -> What if money was a lover? The groundbreaking question Melinda asks to change our relationship with money. -> How to shake off the employee mindset that may be holding you back from your business going beyond being a “hobby”. -> Why “charge what you're worth” has nothing to do with pricing and is one of the most damaging pieces of advice in the business world. -> “Aligned Pricing”  - how to align your pricing with the results you're delivering so you can better communicate value. -> The “reverse” thinking that will help you price and package your products in a profitable and aligned way. -> How to “Protect your sparkle” and the role of self care in business (Melinda shares a “mic drop” piece of advice around self care that will blow your mind!) -> How to have a big business while protecting your self care (even during busy launches). -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Get The Professional Coach Book + Bonuses HERE -> Melinda Cohan - The Coaches Console -> Episode 15 - How to Create Great Content Without Burning Out -> Episode 77 - Secrets to Creating Engaged Online Communities With Susan Garrett -> Episode 110 - Villains, Superpowers and Designing a Successful Content Strategy With Melinda Cohan

Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you're going to LOVE today's Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche. That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property. We've LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more. So, we invited her onto the show to share her secrets! Listen to This Episode to Hear More About: -> How Amanda is reaching literally millions of people for FREE via mainstream media -> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press. -> The necessity of having a story to share once a month. -> How to know what stories journalists will find interesting (and which ones will get ignored). -> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them! -> How to be resilient and stay in for “the long game.” -> The side benefits of PR that aren't getting a flood of leads (these can actually sometimes be even more powerful). -> Why realising journalists don't have imagination can be a game changer when it comes to being SEEN by the media. -> How to avoid the “curse of knowledge” when pitching stories. -> How to be intentional about the media you want to be in (big tip - consume the media you want to be on). -> How to come up with powerful hooks and angles that will get journalists featuring you. -> The one most important thing to include in your FIRST media pitch to a journalist. -> 3 “universal” types of PR worthy stories you likely have in YOUR business right now. -> The site that publishes daily FREE Pr opportunities. -> The “cardinal sin” when building a relationship with a journalist (and how to avoid it). -> How to use your “PR mentions” after your appearance for long term benefit. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Amanda Farmer - Your Strata Property -> Cat Matson - Impactful Presenters -> Melinda Cohan - The Coaches Console

Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That's why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin helps leaders excavate and distil their truth through her unique method called The Dig®. She says “I created The Dig to help you remember who you are, what you stand for and how to share it with others.” Listen to This episode to Hear More About: -> Why it's not just clarity we are looking for, but EPIC Clarity (and how to get it!) -> How to feel so confident and “on fire” about your message that you're not only ready to tell people about what you do, but you're unstoppable! -> The straightforward “Grounding Question,” Erin recommends we ask ourselves when we are triggered, to quickly re-centre ourselves and bring us back to who we are. -> Erin's 10-word operating system. -> The one intention we should all have when making a presentation to an audience The real reason you might be feeling resistance to being more visible (and it's not what you think). -> Why self help is not about changing people, but rather helping them get back to the most true version of themselves. -> How to find the most powerful ways for you to create your unique content with ease. -> The 3 truths we have running all the time (and why understanding this can unlock your communication). -> The role of facts, emotions and gut-feelings in your finding your purpose and what your core message is. -> How to access Erin's FREE Head-Heart-Core Video Training. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Erin Weed -> Erin's FREE Head-Heart-Core Video Training -> EP 228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program -> Belinda Weaver - Copywrite Matters

Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward. Listen to This Episode to Hear More About: -> Why Plain Language is a lot more than using simpler language in our writing -> The 4 elements of Plain Language. -> How to make sure your reader can get & find the information they need, when they need it. -> The keys to being more understandable! -> How to communicate so people can actually USE the information you are sharing. -> Why getting your users to understand begins with YOU understanding your users! -> The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content. -> The “Plain language edit” – how to create plain language content. -> What you can learn when reading your own content – the “breath” test that shows you where you may be losing your readers. -> Where and how to treat your most important information. -> The vital piece of information you must always put at the top of any page or website. -> The precious value of white space! -> The “word count” hack that lets you know you've stepped over plain language barrier and you're probably being too complex! -> How to use headings as a way to make it easier for people to navigate your content. -> How to use “big business” user testing ideas in small business to create more effective communication your market loves (and understands!) -> The RIGHT way to use jargon (what you must do every time you use jargon) -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Susan Bell - Susan Bell Research -> Belinda Weaver - Copywrite Matters -> EP 237 - How & When to Hire a Copywriter with Belinda Weaver

Your website is one of your most important assets as a small business owner. It's often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales. Listen to This Episode to Hear More About: -> How you might be confusing people as soon as they arrive on your website (and why that means they are almost guaranteed to leave immediately). -> How to craft a compelling headline and the “unforgivable” mistake we see on most websites. -> The right and wrong way to use visuals on your site when it comes to making sales. -> What Seth Godin told Suzi about a “banana” that changed the way she created her websites from that day forward. -> The tech hiccup you need to see your web admin about right now to make sure it's not happening to you (this one costs you visitors even BEFORE they get to your website!) -> The must-do process when thinking about your website navigation. -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Amazon Cloudfront -> Google Cloud CDN -> Ep 23 - How to Craft an Offer That Sells -> EP 25 - Is SEO Still Relevant When Creating Content With Kate Toon -> EP 206 - 16 Essential Elements of a Successful Sales Page -> Yvonne Shepherd - Women's Fitness Adventures -> Stacey Morgan - ROAR Success

Wondering why your promotional emails aren't working? Maybe you're not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!). Listen to This Episode to Hear More About: -> Why being afraid to promote/sell to your email list is stifling your growth potential -> How to know how often to send emails to your list. -> Kathy's top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results). -> How to avoid getting stuck in the “features trap” and focus more on the benefits you're offering in your emails. -> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action should I put in my emails?!” -> Why a small, sweet list is more profitable than a big rambly list and how to CLEAN your list of the inactive people dragging down your deliverability. -> How to optimise your subject line to get more of your emails opened. -> How to segment your email list. -> How to avoid alienating your subscribers. -> How to use AI to help you be more benefit-focused by feeding in your product features. -> How to avoid the spam folder! -> The metrics that will let you know whether you are succeeding or failing with your email marketing. -> The power of short sentences. -> What you need to have done BEFORE and AFTER you add your CTA in your email. -> How to use your own Spam folder to avoid being caught by other people's spam filters. -> How to use the 80/20 rule for deciding how often to send promo emails. -> The possibly-contentious automation to add to your emails after 100 days of subscriber inactivity. -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> EP 23 - How to Craft an Offer That Sells -> EP 52 - 8 Types of Subject Lines that Will Get Your Emails Opened -> EP 202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales! -> EP 207 - How AI is Changing the Marketing Game For Small Business Owners -> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick ->EP 237 - How & When to Hire a Copywriter with Belinda Weaver

We get it!  Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the current mindset around Virtual Assistants (and why this has to CHANGE!). -> Why looking for a “unicorn” VA who can do all the things is being unrealistic (and what you need to do instead). -> How to get yourself out of the weeds when it comes to scheduling your content and set your VA up for success instead. -> What a busy HR Business Owner found was the KEY to a successful relationship with her VA. -> The biggest mistake MOST people make when hiring a Virtual Assistant. -> What “creative” work to outsource to your VA and what to keep to yourself. -> How and when to build in approval steps that keep things streamlined but also ensure the quality of your content is maintained. -> Why you might want to consider having the person who schedules your content also be the person to REPORT on that content. -> Why you've likely struggled with VAs in the past (and the one simple thing you can do to change that). -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick -> EP 237 - How & When to Hire a Copywriter with Belinda Weaver -> Kristy-Lee Billet - People Powered HR -> Shandra Moran - The Transit Lounge -> Virginia Wells - WellSorted -> Gillian Erskine - Forte School of Music -> Greg Jenkins - MonkeyPod Marketing

Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There's a lot to think about when hiring a copywriter. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters. Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter. Get Belinda's FREE GIFT for Content Sells Listeners HERE: 3 Tips Copywriting Essentials Mini-Course This course is for you if you're “Copy Curious” and would like to get a feel for the craft of copywriting. It includes Belinda's 3 best tips for shifting gears from writing on instinct to writing copy that really hits the mark with readers and customers. Listen to This Episode to Hear More About: -> The signs that you need to hire a copywriter -> How much to pay for a copywriter -> Where and how to find a copywriter that's right for you (there are many different types of copy and you want the right writer for each job!) -> The 3 main types of copywriters and why you don't want to get these mixed up! -> When to chose the all-rounder copywriter vs specialist copywriter -> The shift in the copywriter's role given the rise of AI -> Why listening is one of the most important traits of your copywriter -> How to create an awesome brief for your copywriter -> How to support your copywriter understand your brand voice -> The ideal first project for your next copywriter hire -> Why you may need to reframe your thinking about how much you pay your copywriter -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> Belinda's 3 Tips Copywriting Essentials Mini-Course -> Michelle Martin - Professional Performance Coach

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase. And that strategy is to create a Quiz! In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at the best practices of creating a high converting quiz and they share the 7 steps you need to take to make your Quiz. PLUS BONUS - NEW High Converting Quiz 7-Step Checklist... Listen to This Episode to Hear More About: -> The first thing you need to do when considering if a quiz is right for you. -> How to use a quiz to learn a LOT more about your new leads (and then what to do with that knowledge to get more sales). -> How to use a quiz if you want to get people to register for your webinar. -> Our top tip for tailoring the quiz to your ideal client avatar, so you're attracting more of the people you really want! -> The important step people leave too late in the process that you actually need to be thinking about surprisingly early when creating your quiz. -> How to fast track finding a compelling topic for your quiz that will attract your prospect in droves. -> What you need to think about when categorising people based on their quiz results. -> The thing you must do right away when someone has completed your quiz. -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Suzi's What's Your Networking Personality? Quiz Example -> The NEW High Converting Quiz 7-Step Checklist -> Ryan Levesque - The ASK Method -> bucket.io -> Ep 02 - Your Ideal Client -> Ep 69 - Why You Need to Find Your Niche -> Ep 146 - The Power of a Niche With Shelley Brander -> Ep 218 - Imperfection is Beautiful -> Episode 229 - Own Your Niche -> Seona Roberts - The Hooked On Crochet Club

It's our Annual Content Marketing Tools Episode! In today's show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that's recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day that radically increases her productivity. -> The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN **don't walk** - to find out what this tool is - because it will save you HOURS every month!). -> The latest ChatGPT feature that's a game changer. -> How to easily (and inexpensively) get fancy 3D mockups done of all your courses, podcasts, webinars, lead magnets and other products – look like a pro for free! And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The NEW 2024 Content Marketing Tools Guide -> Ep 225 - How We Produce This Podcast -> Katie Crane - The Pilates Professional

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won't solve all your problems!). -> The 3 parts of your funnel you should focus on and build specific ad campaigns around. -> Where engagement ads fit into the process (and why you need them). -> How and when to use paid ads to get people to your webinar. -> The problem of being “too keen” for the sale (and why this can blow your marketing budget out of the water!). -> The recommended percentage of revenue to spend on paid ads. -> The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day. -> What is a good Cost Per Lead? This answer is a doozy! -> Why you need to answer the important question “what's happening to these leads once they enter my world?” -> The innovative campaign that can get tons more listeners to your podcast. -> Why you need your lead magnet campaign to be “always on.” -> How to think about a self-liquidating offer. -> The clever “social proof” ad hack you will want to try immediately! -> The 3 types of ads to start with. -> How to know if you should create ads with long copy or short copy. -> AI and what to expect from the platforms that's a game changer when it comes to ad targeting. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Stacey Hughes -> Ep 178 - How to Get Free Leads With a Self-Liquidating Offer - With Brandi Mowles -> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service) -> Alex Hanlon - Engine No. 2

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we're looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix Free Download! This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now. Listen to This Episode to Hear More About: -> The 8 types of business models. -> How to know if you have a “hybrid” business model. -> Why understanding the unique relationship between the QUANTITY you want to sell and the VALUE of what you sell, is one of your most important jobs as a business owner. -> The 4 types of Volume/Value business models we wish every business owner knew! -> The one Volume/Vale quadrant you NEVER want to be in. -> What to do if you find you have the WRONG business model. -> 4 ways to change your business model -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> FREE Volume / Value Matrix Download -> Stu McLaren Membership Workshop -> Ep 223 - Going from Reactive to Proactive Marketing -> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service) -> Anita McLachlan - Sequins & Sand

Whether you have a podcast, or you're thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today's episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn't) when it comes to making money from podcasts. Listen to This Episode to Hear More About: -> How Omar and Nicole's first podcast failed… but gave them an invaluable lesson that was a key to their success. -> How focusing on his own unique strengths vs trying to “do what everyone else was doing” paved the way for millions of podcast downloads a month. -> The FIRST question you need to ask yourself about your podcast before you monetise. -> 7 ways to make money from your podcast (and Omar's favourite!). -> The “big gamble” Omar and Nicole took on their podcast… and how it paid off. -> Why Omar waited until they had 10,000 a day before accepting paid ad sponsorship. -> How Omar sells his course and other products from his podcast. -> The clever way to combine your email, social and podcast audiences to get even more sponsorship dollars. -> Why you don't need a large audience to successfully monetise your podcast. -> Why Dynamic Inserted Ads was a game changer and other ways sponsorship has changed in the last few years. -> Placement matters – the one place Omar says you should NOT put an ad on your podcast and where he suggests you place it instead. -> The sponsorship opportunities Omar says no to (and why). -> Ways to grow your email list from your podcast and the “mic drop” piece of advice Omar shares about how to choose a lead magnet that your audience will flock to sign up for from your podcast. -> Plus so much more!  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Omar Zenhom -> The $100 MBA Show -> Ep 225 - How We Produce This Podcast -> Sue Jalowiec - Knit It Now

BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to hear more about: -> Authentication practices you need to have in place by April 2024 (or put your email deliverability at risk). -> What the heck acronyms like SPF, DNS, DKIM and DMARC mean (and exactly what you need to do to be compliant). -> Why the changes are not as scary as they first sound and how they are actually good for you and for email marketing in general. -> How you can take back control of your email deliverability. -> The “non-verbal” message your email recipients could be sending that's hurting your email deliverability (and what you need to do about it). -> List “hygiene” practices and the ideal time to remove inactive subscribers from your email list. -> The email re-engagement strategy this is SO SMART we wonder why we didn't think of it before! -> Cheryl's top 3 strategies for re-engaging subscribers. -> The big mistakes business owners make when it comes to navigating the big changes coming. -> How to know if the changes apply to you (hint: they do!). -> The free Google tool that gives you instant insight into how Google is rating your email reputation right now (and why knowing this is more important than ever!). -> What to do to avoid getting stuck in SPAM filters. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind ->  HerBusiness Network -> Cheryl Rerick -> Get Cheryl's FREE Email Deliverability Workshop ->  Ep 11 - The Step 2 Secret -> Google Postmaster Tools -> Melanie Campbell - Confidently Peri

In today's show, we're sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we're STOPPING doing that creates it. Sometimes, it's BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you're delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you! Listen to this Episode to Hear More About: -> The conversation that sparked this 3-word mantra. -> How to use this mantra to stop second-guessing yourself. -> How to create an effective mantra (and why you might need one to “hack” your behaviour). -> Why adding some whimsy to your mantra actually make it more effective. -> The one thing that makes all the difference between being able to create big positive changes in your business or getting stuck with the status quo. -> How Suzi used the central idea of this mantra when selling one of her businesses. -> How to use this mantra to charge higher prices and get better at negotiating. -> When and how to use this mantra to breakthrough, even if you feel totally out of your depth. -> Plus so much more!  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network  -> Made to Stick Book by Chip and Dan Heath -> EP 174 - How to Create Time For Big Ideas That Grow Your Business -> EP 204 - The Perils of Overthinking and Underdoing -> EP 205 - How Owning More Space Helps You Reach More People With Your Content Marketing -> EP 214 - The Hybrid Expert Revolution - With Ryan Levesque -> EP 223 - Going from Reactive to Proactive Marketing -> EP 224 - Exploding Mountains (When to Stop Offering a Product or Service) -> EP 226 - Best Books For Content Marketing - 2024 Edition -> Michelle Pascoe - Oops

Your niche is the market you serve. And we've all heard the advice that “you've got to have a niche.” But it's not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we're seeing a lot in the content marketing of small business owners is that they're not really OWNING (in a deep and profound way) the niche they've chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that's crucial for the growth (and survival) of your business. FREE DOWNLOAD Finding Your Niche - 6 Thought-Starter Questions. We've put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down. Go here to get your list of questions now. Listen to This Episode to Hear More About: -> The shift Suzi has made in the last year to get even clearer on her niche (and why that took really OWNING who she most wanted to serve). -> The questions to ask yourself to confirm if you're really OWNING your niche or not. -> Real life examples of a Lawyer and Naturopath whose business growth EXPLODED when they doubled down on their niche and took massive OWNERSHIP of who they serve. -> Michelle's counterintuitive advice for serving FEWER people in a deeper way. -> Why your customers need you to go “out on a limb” for them (and how to do it in a way that's safe!). -> How owning your niche will turn the tap onto more sales and create a pipeline of eager customers. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> This is Marketing Book - Seth Godin -> Don't Make Me Think Book - Steve Krug -> Episode 69 - Why You Need To Find Your Niche -> Episode 99 - How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter -> Episode 146 - The Power of a Niche with Shelley Brander -> Angela Counsel - Embrace Program -> Clint Salter -> Shelley Brander - Knit Stars -> Brigit Hallam - Throw Your Leg Over

One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you're not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we've got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your VIP offer, when and how to offer the VIP upgrade and more! Listen to this Episode to Hear More About:  -> How to offer a paid VIP upgrade, even when your event ticket is FREE! -> Suzi's tip for adding a VIP option to a Summit. -> How to use your VIP revenue to fund your advertising. -> The one thing every VIP offer MUST have to succeed (and it may not be what you think!). -> More than 15 things you can EASILY add to your VIP option to make it irresistible. -> Why people who upgrade to VIP are more likely to buy your NEXT offer. -> How to get next level engagement from your VIPs (and why that matters). -> The Cialdini Principle that every successful VIP upgrade is based on. -> The MOST important time to offer the VIP upgrade. -> Plus so much more!  Also Mentioned in This Episode:  -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Discounted Copy of “Influence: The Psychology of Persuasion” by Robert Cialdini -> Episode 66 - Turning Content into Sales With “The Problem Solution Dance” -> Episode 11 - The Step 2 Secret -> Episode 202 - The “Features” Trap - Why You Need to Focus on Features vs Benefits to Get More Sales -> Episode 206 - The 16 Essential Elements of a High Converting Sales Page -> Melanie Campbell - Confidently Peri

Over the years there's been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you've ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you. Your hosts Suzi Dafnis and Michelle Falzon share their views on the 10X vs 2X debate. This is a “juicy” show and they say some things that might surprise you, whichever side of the 10X debate you might be on. Listen to This Episode to Hear More About: -> Why you can't always increment your way to growth. -> The big distinction Suzi & Michelle hope every reader gets when reading books like “10X is Easier Than 2X.” -> The massive takeaway from Dan Sullivan and Ben Hardy's book that unlocked the 10X idea for many of our Masterminders. -> The fascinating journey Suzi took from starting a business in her bedroom to having “$2 million dollars DAYS.” -> What Michelle says about “Waterfalls and Volcanoes” that could change your view on when to grow and when to consolidate. -> The role our sense of our current identity plays in our ability to have transformational growth in our marketing and business. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> 10X is Easier Than 2X - Dan Sullivan & Dr Benjamin Hardy -> Sockable Fundraising -> Episode 183 - Why You Don't Need to Change Your Marketing (The Benefits of “Project Broken Record”) -> Anna Von Zinner - Book Me Now

It's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today's show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they've been re-reading them and recommending them to clients and students so much recently. Listen to This Episode to Hear More About: -> The book Michelle and Suzi couldn't believe had never been featured on the show before! -> How to get your hands on the hugely popular Content Sells Recommended Reading List. -> The book that can literally give you back HOURS in your business every week (so you can finally have the freedom to do the high-value work that brings you energy and joy instead). -> The book that shows you how to create ideas people actually remember, which is especially needed right now in this time of less than 24-hour news cycles, 7 second tik tok videos and “fake” news, where most ideas just don't survive. -> The book that shows you how to get strangers to want to buy your stuff. -> The book any service provider must read because it shows you how to make your intangible offer a lot more tangible (and why that matters). -> The book that BOTH Suzi and Michelle put on their list (and how they loved it and ALSO have some contentious opinions on a key idea shared in this book). -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The REACH Retreat in Hawaii -> Buy Back Your Time - Dan Martell -> Made to Stick - Chip & Dan Heath -> $100M Leads - Alex Hormozi -> $100M Offers - Alex Hormozi -> Selling The Invisible - Harry Beckwith -> 10X is Easier Than 2X - Dan Sullivan & Dr Benjamin Hardy -> Ask - Ryan Levesque -> Episode 31 - How to Use Surveys to Find Out Exactly What Your Customer Wants - With Ryan Levesque -> Episode 67 - Client Avatar Interviews - Why You Need Them and How to Do Them -> Tracey Bode - Zyteq -> Chantel Gilbert - Bluegum Electrical

Well, it's episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they've found useful and so much more. So, whether you already HAVE a podcast and you're looking for some tips to make your life easier; or you're thinking about doing a podcast and wondering how it works from start to finish, this show is for you (and even if you don't plan on having a podcast, you can take these tips and map them to ANY content you create regularly like blogs, newsletters, videos etc). Listen to this episode to hear more about: -> The 3 stages of podcast production and the must-know tips and pitfalls to avoid at each stage. -> The simple, free and EASY tool Suzi & Michelle have used for 9 years to plan every single episode of their show (right from Episode 1!). -> How to plan so you can be several episodes ahead and avoid feeling like you're on the “Podcast Hamster Wheel.” -> How Suzi & Michelle batch their recordings. -> The clever calendar “hack” that makes it possible to schedule podcast recordings even though both presenters have insanely busy schedules. -> The most important thing to remember when the “record” button goes on. -> Systems for engaging the team in an efficient way and so everyone knows what their role is. -> The “easy button” when it comes to getting your podcast on ALL the podcast platforms. -> How to handle guest interviews, co-hosting and what to do when there's a blooper (to edit, or not to edit, that is the question!). -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Ep 200 - Celebrating 200 Episodes! -> EP206 - The 16 Essential Elements of a High-Converting Sales Page -> Anita McLachlan, Sequins & Sand -> Field of Dreams Movie Tools Mentioned: -> Trello -> Slack -> Google Docs -> Zoom -> Riversidefm -> Google Calendar -> Libsyn -> Blue Yeti Microphone

This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand this concept to have a successful business -> How “turning the funnel upside down” can be a game changer for your marketing -> The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error -> The “Ski-Lift Strategy” for easily offering an upsell to your customers (especially good for high ticket sales) -> The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time) -> Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to “detonate” -> How many mountains is too many mountains (and how to tell which ones you don't need)? -> The major mistake most businesses make when they aren't getting enough sales. -> And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Angela Counsel - Embrace Program -> Episode 4 - Episode 4 - Finding Your Marketing Mountain -> Episode 41 - Creating Content That Keeps Your Customers Coming Back - With Stu Mclaren -> Episode 160 - Why Being Opportunistic is Costing You Opportunities -> Episode 161 - How to Make Money With Your Online Course (Even if You're in a Weird Niche) - With Bonnie Christine -> Stu McLaren -> Bonnie Christine -> Ryan Levesque -> Sockable -> Stacey Morgan

Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that's not what's driving your marketing. Instead, with reactive marketing, it's less about where you want to go and more about being driven by what's happening right now. You're very often responding to immediate challenges or changes in your market or industry. Or to quick ideas you have in reaction to something your competitor is doing or to plug a cashflow hole that has cropped up. Your hosts Suzi Dafnis and Michelle Falzon talk you through the ways reactive marketing might be showing up in your business and how to make the shift from reactive to proactive marketing (and be more profitable, less exhausted and more on track than ever!). Listen to this episode to hear more about: Why making the shift to proactive marketing can feel like a “baptism of fire” (and how not to get burned) The key mindset change you need to get out of the “reactive rut” 5 signs you're marketing is reactive (and what to do about it) The problem of paying attention to your competitors The reason why you feel your campaigns are often “last minute” The brilliant idea Suzi “borrowed” from another industry that completely transformed her business How a menopause coach let go of being overly opportunistic and reactive and 10X'd her income as a result How to avoid distractions and bright shiny objects And much more!  Also mentioned in this episode: HerBusiness Marketing Success Mastermind HerBusiness Network  The REACH Retreat in Hawaii Content Sells Facebook Page Fiona Keary - Style Liberation Angela Counsel - Embrace Program Episode 191 - “Staying in Your Lane” – How To Avoid Distractions and Accelerate Your Marketing Results Episode 195 - Stacking Momentum With Your Annual Marketing Plan Episode 160 - Why Being Opportunistic is Costing You Opportunities Julia Watts - The Sample Room

MVP stands for Minimum Viable Product and it's all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi Dafnis and Michelle Falzon talk you through how to adopt the MVP mindset and give you case studies and examples of how you can get to market quickly and get customer feedback as soon as you can. This MVP approach can SAVE you making some big and expensive mistakes AND it can actually enlist your customers to help you create your product for free, make it better and more likely to sell! Listen to this episode to hear more about: -> How to go to market with a “less than perfect” course, program, product or service. -> What you definitely DON'T skimp on when launching your MVP. -> The MVP example that involved a flip chart and a zoom connection and turned into a multi million dollar program. -> How to get invaluable feedback from your first buyers. -> What to price your MVP. -> How to position your MVP so the early version is perceived as something positive versus a prototype. -> Why the fact people like to “get in on the ground floor” of something works in your favour when launching an MVP. -> How Michelle and Suzi launched a 5-figure program with no funnel and no fancy online portal (and why they kept it that way!). -> How to become “The Scientist” in your business and why that will make you less stressed and able to create better products that sell! -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> HerBusiness Network -> Content Sells Facebook Page -> Trevor Young - Content Strategist

This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don't need a lot of tech AND can save you from doing a bunch of stuff you don't need to be doing. Listen to this episode to hear more about: -> What one of the biggest “red herrings” in Content Marketing is and why it's keeping you distracted, exhausted and frustrated. -> The surprising thing about repetition and why knowing this can literally save you HOURS of time. -> What Hollywood understood in the 1930's that most content marketers still don't know today. -> The Rule of 7 and how to use it to your advantage. -> The surprising thing Michelle found in her Inbox and why this discovery can unlock a breakthrough when it comes to saving your time! -> Suzi's approach to content marketing for her free Facebook Group and how you can use this one idea to get hours back each week if YOU have a Facebook Group! -> The simple way to leverage the effectiveness of your email marketing (even if you have a small list!). -> The AI “mic drop” moment (once you hear this you will never look at ChatGPT the same way again)! -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> ChatGPT -> Content Sells Facebook Page -> Lyndelle Newey - The Quilt Room Email Automation Tools: MailChimp ActiveCampaign Klaviyo Keap Ontraport

In this episode we're talking about something that's a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we've touched on it in numerous ways, and we've done a couple of interviews with people who are doing this… we've never actually done a show, just you and I, dedicated to this idea… That “ol' chestnut” your hosts, Suzi Dafnis and Michelle Falzon are talking about is “Repurposing Content”  and in this episode they explain why repurposing is not just taking a blog post and turning it into 5 social posts and 3 videos. Instead see how you can create less CORE content and reimagine it in ways that are strategic and conversion-focused. Listen to This Episode to Hear More About: -> The ONE thing you need to know about EVERY single piece of content you create. -> Why no matter how efficient your content creation is, if you're missing one important ingredient, chances are you're working too hard making content that's not turning into results for you. -> How to originate your Core Content in the format that suits you - so you actually LOVE creating content and it's EASY! -> The difference between IP and Core Content (and how much of each you need). -> Why you're probably over-investing in Core Content and why that's keeping you exhausted. -> How to use more Content Bridges to leverage just a few pieces of Core Content for even better results! -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Episode 170 - Repurposing Your Content and Making More With Less - with Ruth Buczynski -> Ryan Deiss - Digital Marketer -> Episode 1 - The Content Universe -> Episode 65 - How to Create Great Models & Frameworks -> Episode 111 - The Wealth Chef - Build Your Own Personal Brand with Ann Wilson -> Episode 207 - How AI is Changing the Game for Small Business Owners -> Episode 213 - 11 Content Marketing Tools We're Loving -> Cath Cosgrave Consulting -> Dr Morten Hansen -> Elliott Connie - Solution Focused Brief Therapy -> Kerwin Rae -> Ruth Buczynski, NICABM -> Ann Wilson, The Wealth Chef -> Shandra Moran - The Transit Lounge

We're covering a topic that can make a massive difference to your results… and that's getting more referrals. And while we all love a good referral, in many businesses, it tends to be something that happens organically. In this episode, your hosts Suzi Dafnis and Michelle Falzon cover 6 specific things you can do to cultivate and systemise your content marketing to actually encourage more referrals on a regular basis. Listen to this episode to hear more about: -> The type of referral that has a 90% trust rating. -> How to structure a referral so it leads to an “effortless” sale. -> The different types of referrals (and why you want to create systems for a VARIETY of these). -> The PERFECT time to ask for a referral. -> How to reduce your “churn rate” with referrals. -> How to identify the ideal referral partner (and what to do next!). -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Referral Factory -> FriendBuy -> Hello Referrals -> Karen Parish - Red&Crew -> Amey Lee - Heart Content -> Loren Bartley - Impactiv8 -> Kristy-Lee Billett - People Powered HR

Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing that you might be holding back on because you don't yet have things perfect enough! In this episode, your hosts, Suzi Dafnis and Michelle Falzon's big message is to EMBRACE what's IMPERFECT in your life, your business, your message, your experience and go for it anyway. They share some of their top tips and observations around this topic based on their own personal journeys of embracing imperfection and also what they've seen work with the literally hundreds and hundreds of business owners they support. Listen to This Episode to Hear More About: -> The staggering scientific results that show women rate their performance more poorly than men do (even though actual performance is about on par!). -> Why underestimating our performance is a trap that can keep us stuck in seeking perfection (and what to do instead). -> Why our criteria for success needs to be rewired to actually be successful. -> How to overcome the almost reflex action of overcompensating and actually get paid what you're worth and feel great about it! -> How Michelle's friend's terrible spelling helped her have a big a-ha around what behaviours actually lead to success. -> Why feeling you have to “know it all” and be the “guru” is holding you back. -> 8 ways perfection could be showing up in your life. -> 6 instantly usable hacks for overcoming perfectionism and taking powerful (and imperfect!) action instead! -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Episode 202 - The Features Trap -> Claire Zammit - Evolving Wisdom -> Stephanie Burns -> Samantha Konyeshi

There's a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a report. Now, what do we mean by a report… Well, the dictionary defines a report as: An account given of a particular matter, especially in the form of an official document, after thorough investigation or consideration by an appointed person or body. And that's a pretty good definition for what we're talking about. In this instance YOU are the appointed body! Yes, you are appointing yourself as the creator of a report! And that immediately goes to helping your credibility. Plus reports can be incredibly newsworthy. Meaning you could pick up some PR - whether that's in mainstream media or in your own market niche related media AND they can work really well as a lead magnet to grow your list and attract new prospects to your business. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share their top tips for creating and publishing a report (and how to use that report to get noticed, grow your list and build your profile as an authority in your space). Listen to this episode to hear more about: -> The simple format question that will elevate your report to “authority” status. -> How to use a report to get invited onto podcasts and get more speaking opportunities. -> Why adding a “Step 2” to your report could supercharge your results with one simple additional page in your funnel. -> Why you don't want to wait for people to consume your report to invite them to the “next” step with you. -> How to gain momentum by publishing a report on a regular basis (and which is better? Quarterly, Bi-Annually or Annually?). -> The one thing you MUST include in your report content. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Episode 11 - Step 2 Secret -> Episode 45 - Content Marketing Trends with Joe Pulizzi -> Episode 202 - The Features Trap -> Episode 207 - How AI is Changing the Marketing Game for Small Business Owners -> Content Marketing Institute -> Susan Bell Research -> Jacki Short - Sydney Centre for Creative Change

Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell. And we're seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and there can be this sense of “TICK” – that job is done. When really, you're just at the STARTING line and your work is just beginning. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share the “optimisation mindset” you need to have when it comes to getting results from your online sales process – because it's very rare that the first thing you put together will totally knock it out of the park. And that's why they've dedicated today's episode to what happens AFTER you launch your sales funnel. What do you focus on? How do you optimise the various moving parts to keep getting better and better results? Listen to this episode to hear more about: -> The “hard truth” business owners need to accept when it comes to creating an online sales funnel (and why it's better to know this at the START). -> The VERY FIRST place you should consider optimising your sales process. -> Which metrics to obsess over (and which ones to ignore so you don't get caught in the weeds). -> Tips for doubling your Click Through Rate. -> What to considering split testing on your Sales Page. -> The most wasted opportunity in almost every sales funnel. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Episode 4 - Finding Your Marketing Mountain -> Episode 11 - Step 2 Secret -> Episode 29 - How To Create a Landing Page That Converts Part 1 -> Episode 30 - How To Create a Landing Page That Converts Part 2 -> Episode 206 - The 16 Essential Elements of a High Converting Sales Page -> Episode 207 - How AI is Changing the Marketing Game for Small Business Owners -> Fiona Keary - Style Liberation -> Louise Davis - Louise Davis Consulting

Not getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share WHY you might want to use this strategy of adding a PAID low-cost workshop as well as where, when and HOW it might fit into your marketing mix. Listen to this episode to hear more about: -> Why Suzi and Michelle are fans of the paid workshop (and the counterintuitive reason they work). -> How you can instantly radically increase your show up rate. -> The strategy for doubling your conversions. -> How to attract more buyers and less tyre kickers. -> The ideal price point for your low cost workshop. -> The “fine balance” you need to strike between price, value and next steps. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Ep 23 - How to Craft an Offer That Sells -> Ep 56 - Webinars That Sell -> Ep 66 - Turning Content Into Sales With The “Problem / Solution” Dance -> Ep 176 - How to Successfully Launch Anything - With Jeff Walker -> Ep 178 - How to Get FREE Leads With a Self-Liquidating Offer - with Brandi Mowles -> Ep 199 – Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost! -> Ep 204 - The Perils of Overthinking and Underdoing -> Shandra Moran - Transit Lounge

Imagine being able to go from “Tired & Trapped” with your marketing and business model, to achieving “Freedom & Flexibility” where you are able to unhook your income from your time and make more by doing less – sound like a pipe dream? If you're a coach, consultant, course creator or other type of expert, best-selling author and 6-time Inc 5000 CEO, Ryan Levesque, has spent more than a decade decoding the exact steps you can take to do just that. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive deep with Ryan on the new “revolution” he sees coming for people with expertise and those who help others through coaching and consulting. He calls it the Hybrid Expert Revolution and he shares why NOW is the exact moment to make “The Switch” from a “1:1” to “Group” approach to expand your impact and your income. Listen to this episode to hear more about: -> Ryan's BRAND NEW Hybrid Expert Method (be one of the first in the world to learn this approach). -> The 3 Key Shifts giving coaches, consultants, course creators and other experts more LEVERAGE in their business. -> Ryan's moving personal story of going from his death-bed due to overwork serving customers 1:1, to being able to leverage his expertise into MULTIPLE 7 & 8-figure businesses and living a more balanced “dream” lifestyle. -> How to navigate switching to more leveraged group programs while also RETAINING your current income! -> The REALISTIC process for experts to move from 1:1 to Groups (hint: it doesn't happen overnight and you need to take a “hybrid” approach). -> The FIRST place Ryan recommends you start when creating a group program. -> How to avoid creating a “Frankenstein” business with one very specific mindset shift. -> And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Ryan's Upcoming Hybrid Expert Workshop -> Episode 2 - Your Ideal Client -> Episode 23 - How To Craft An Offer That Sells -> Episode 67 - Client Avatar Interviews -> Erica Webb - Self-Kind Hub

Get the low-down on the Content Marketing Tools We're Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last year as they share an UPDATE on their favourite content marketing tools (and a LOT has changed in just 12 short months!). You can check out ALL the tools mentioned on this show AND many more in our FREE freshly updated Content Marketing Tools Guide. Listen to this episode to hear more about: -> What Suzi and Michelle are STILL loving about the tools they shared in their 2022 Favourite Tools episode. -> The tidal wave of new tools created due to the AI explosion! -> Suzi's favourite AI tool. -> The mindblowing new tool that enables you to turn yourself into a “virtual expert” using AI to tap into all your previous content! -> The super cool AI addition to a globally well-known design tool that's a total game changer when it comes to creating literally a YEAR's worth of social media posts in less than 10 minutes! -> The tool Suzi is using that's making every day writing EASIER and more succinct and accurate. -> The image creation tool that is blowing Michelle's mind. -> The super cool Zoom plugin that gives you instant meeting summaries and more. -> Wish you could “automagically” turn long form videos into lots of smaller video “nuggets” you can use for content marketing? Coming right up – we share a cool new tool that does just that! -> And much more! Also Mentioned in This Episode: -> FREE freshly updated Content Marketing Tools Guide. -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Content Sells Podcast - Episode 185 - 6 Content Marketing Tools We're Loving in 2022 ->  Content Sells Podcast - Episode 168  - How AI is Changing the Marketing Game for Small Business Owners -> Canva Bulk Create Feature Bridget Hallam, Throw Your Leg Over

It's Q&A Time! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions! We absolutely LOVE it when you ask questions and if you have something you'd like us to cover on a future show, go over to our Facebook Page and let us know! Listen to this episode to hear more about: -> What to do if you're struggling with creating content for your email list. -> Suzi's “email plan” tip that can save you hours! -> How to know if you've put too much in your lead magnet. -> The ugly truth about lead magnets (and why knowing this can help you increase your results). -> Why, in some ways, your lead magnet doesn't matter and what you need to do immediately after someone opts in that matters WAY more. -> The important “tension” you need to create between free and paid content. -> Content ideas to nurture your free Facebook Group. -> What to think about FIRST when deciding how to market your coaching program (hint - this also applies to marketing ANY kind of program!). -> Why realising you're not a “special snowflake” can be one of the BEST things to happen to your marketing. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Content Sells Podcast - Episode 4 - Finding Your Marketing Mountain -> Content Sells Podcast - Episode 11 - Step 2 Secret -> Content Sells Podcast - Episode 66 - Turning Content Into Sales With The Problem / Solution Dance -> Content Sells Podcast - Episode 206 - 16 Elements of a High-Converting Sales Page -> Amanda Farmer - Your Strata Property -> Fiona Keary - Style Liberation -> Angela Counsel – Embrace -> Kelly White -  Oak & Sage | Skin Retreat Botany

Applications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more personalized, high touch support in order for people to feel ready and confident to move forward and make the purchase. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about how you can sell high ticket items and premium products and services using an application process. The application process is something we've used very effectively when offering our higher value programs, like the REACH Retreat and the Marketing Success Mastermind. We've also used it for our annual Mastermind Experience event where people can work with us for one month and get all the perks and benefits of our main Mastermind. Listen to This Episode to Hear More About: -> How to know whether you need to add an application call to your sales process / marketing funnel. -> How to go from Webinar to Application -> How to craft the Application experience so your potential customer arrives confident and eager to buy from you vs you having to “beg” for the sale -> Why you won't say yes to everyone who applies (and how to think about that) -> Why the application process is PERFECT for you if there are certain criteria someone needs before they should be working with you -> At what price point should you start thinking about adding an application call to the mix? -> How to know whether to make applications free, paid or another third alternative we share on this episode! -> What questions do you ask in your application form? -> What do you say on the call to make it a win/win for you and your customer (and skyrocket your results!) -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii