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Die Corona-Pandemie bestimmt unser Leben. In dieser einschneidenden Zeit möchte ich das Mikrofon nicht abschalten. Heute spreche ich mit dem Hamburger Friseurkollegen Alexander Savvas über eine Gemeinschaftsaktion Hamburger Friseure, die eventuell als Inspiration für andere Friseure in Deutschland dienen kann. Links zu meinem Gut Alexander Savvas: https://friseur.salonsavvas.de https://p-day.net Hier der Text der eingesprochen werden soll: ......... Moin, liebe Hamburgerinnen und Hamburger, wir, die Hamburger Friseurinnen und Friseure, sind immer für Sie da. Mit Schere und Kamm - und auch stets mit einem offenen Ohr für Ihre Geschichten. Wir kennen Sie in Ihren besten und in ihren schlechtesten Momenten und wissen Geschichten von Ihnen, die sie sonst nicht mal ihren besten Freunden erzählt hätten. Heute benötigen wir einmal Ihr Ohr für unser dringendes Anliegen: Wir sind fester Bestandteil in jedem Stadtviertel, einige von uns schon seit über einem halben Jahrhundert. Viele von Ihnen haben wir auf unseren Stühlen erwachsen werden sehen. Die Corono-Krise stellt weltweit für alle eine riesige Herausforderung dar. Uns Friseuren geht es dabei wie vielen anderen Unternehmen in Deutschland: Diese Krise werden wir ohne Sie nicht überstehen. Doch Sie können uns helfen! Indem Sie jetzt Gutscheine oder Produkte bei uns kaufen. Halten Sie Kontakt zu Ihrem Friseur. Man wird Ihnen sagen, was für Möglichkeiten es für einen guten Style gibt. Es wird eine Zeit nach Corona geben und dann werden wir wieder für Sie da sein, Sie frisieren, mit ihnen lachen und auch mal weinen und Ihren Geschichten lauschen. Darauf freuen wir uns schon - vielleicht mehr, als Sie sich vorstellen können. Vielen Dank für Ihre Unterstützung! Und bleiben Sie gesund. ........... Ihr müsst euch einfach filmen, wie ihr folgenden Text lest. Wichtig hochkant Filmen,zusätzlich noch ein Selfie von euch, oder ein Bild eures Teams machen und das ganz per wetransfer an alexander-savvas@email.de schicken. Hier ein Test-Video zum empfohlenen Videospiel "Animal Crossing New Horizons" https://youtu.be/yJJzlyyoI0c Alle Folgen und Infos zum NUNMALDEUTLICH Podcast: www.nunmaldeutlich.de E-Mail: podcast@nunmaldeutlich.de Facebook: https://www.facebook.com/Nunmaldeutlich-330081224335077/ Die "NMD PLAYLIST 2020 auf Spotify mit den Musikwünschen aller Gäste findet man hier: https://open.spotify.com/playlist/08hT9nHoGodkjz9yRto5z2?si=-ePK1xy5QWG5ngVlVyEvkg Herzlich - Lars Nicolaisen
Final Fantasy VIII kommt mit der Remastered-Edition endlich auf Nintendo Switch, PC, XBoxOne und PS4 heraus. Ich habe mir die Neuauflage genauestens angeschaut und mit dem Original verglichen - wird sie dem PlayStation-Klassiker gerecht? Oder wäre ein Remake besser gewesen? Mein Review verrät es euch im ausführlichen Test-Video.
Gerade ist das Let's Play von Alien Isolation (http://bit.ly/1s3owvG) zu Ende gegangen, jetzt folgt mit diesem ausführlichen Test-Video der krönende Abschluß.
How much time and money have you dumped into failed Facebook Ads Campaigns? Don’t blame Facebook! They’ve built an excellent marketing platform, but as the business owner, YOU have to do your part! My guest, David W Williams, CEO of Digital Underground Sales & Marketing, is here to teach you why most Facebook Ads Campaigns Fail and how you can avoid expensive pitfalls to make yours profitable. Buy Black | The Voice of Black Business SUBSCRIBE NOW https://appurl.io/jnj6a662 DOWNLOAD THE APP https://appurl.io/jnj7wd6n Started off as an Email Marketer [03:45] Built email lists Sold them to other digital marketers Got into facebook ads when they first started around 2013 Started build his business for himself mastering Facebook Ads What makes Facebook Ads so powerful [05:00] If your target audience is over 25, they are probably on facebook It’s the platform with the widest reach…”unlimited traffic” Advertising on websites, there’s a limit to the number of people you can get your offer in front of Facebook makes it easy to start doing ads, but you need a little education to do it effectively Download the Free PDF Highlight Reel! Click here to download David's top Facebook ad campaign tips from the episode. Why do most Facebook Ad Campaigns Fail? [07:00] Most business owners do not know their numbers Going to facebook, spending money on ads, but don’t have Key Performance Indicators setup Most businesses really don’t know who they’re marketing to Their customer avatar is very “thin” Facebook is a great platform, but it doesn’t do the marketing work for you How to identify your Customer Avatar [09:30] This is the “ideal person” that you are trying to do business with Like building a FBI profile, you should have a robust profile of the type of person you are targeting with your marketing How to find the Psychographic Information [11:50] 30-40 years ago you had to do focus groups Today, people tell you everything they think and feel on the internet Find where your customers hang out (blogs, social media), and follow them and observe what they say Sit on blogs and read all of the comments, develop the information trends and find out how you need to target your marketing You must do the front-end marketing work to be successful with back-end advertising Marketing vs. Advertising [16:40] 1954 Video, “Selling to the Negro”: https://youtu.be/04myb2Dzo9Q Marketers break down the psychology of the black buyer, then sell that information to companies so they know how to get our dollars Marketing is a science, Advertising is a technical practice Marketing is the deep psychological work of figuring out what an audience desires and figuring out how to craft messages that make them react Advertising is specifically choosing how much money will be spent on what ads in what places for what period of time Great Examples of Marketing at work: Nike Just Do It 2018 vs. Dodge Superbowl 2013 [21:30] These two videos are basically the same ad, targeted at different customer avatars Nike - Dream Crazy: https://youtu.be/Fq2CvmgoO7I Dodge - God Made a Farmer: https://youtu.be/AMpZ0TGjbWE How Do You Set Up Your Advertising Campaigns for Success? [24:00] Assuming the numbers are good, the avatar is robust, and your offer is compelling...here are the next steps: Run a page post engagement ad first Facebook doesn’t see your ad as an ad...it sees it as content Facebook will reward you for compelling content by lowering ad costs Want to get social proof of Likes, Comments, and Shares so that when the ad runs later, Facebook will see it as compelling content and lower the costs Run a conversion focused ad at a later date What are the different types of Facebook Ad Campaigns that you can run? [26:15] Do you want sales or do you want exposure? As a new advertiser, focus on sales, engagement, or lead generation Facebook has in internal lead tool called Lead Pages Stay focused on those few Always have a Facebook Pixel Embedded in your Website [29:00] Here are a few good Wordpress Plugins to make embedding a Facebook Pixel easy Insert Headers and Footers Facebook Pixel by PixelYourSite WP Facebook Pixel Pixel Caffeine (Used by BuyBlackPodcast.com) Facebook Conversion Pixel Questions from the Live Audience Follow the Buy Black Podcast Fan Page on Facebook to be part of our next LIVE Broadcast!!! Check out the video on YouTube: https://youtu.be/p8q149obKtU Are video ads better converting than content-only ads? [30:45] “There’s no such thing as better or worse. It’s all based on testing” Test Video vs. Slideshow vs. Static Image Use whichever converts best All of this activity needs to be based on your KPIs (Key Performance Indicators) What is the minimal amount of money to put into initial split-testing? [32:45] Facebook ad traffic is always going to be greater than zero When you’re building your business, you have to build it to withstand paid marketing If ad spend with no conversions will put you in the poor house, that’s a bad business model My first ad for my greeting cards got tons of likes but nobody responded to the call to action to buy. [34:20] Getting engagement on the front end is really good. Wait until later to do the conversion ad You can specifically retarget every person who engaged with the ad (liked, commented, or shared), and ask questions about why they didn’t buy or give them a second opportunity to buy Even when people know and like you, they won’t buy immediately on Facebook because people aren’t there to buy products When you’re generating likes and shares, would you suggest inviting people who show interest into a private page that focuses on your products or services [35:50] Yes, this is a good idea. Anything you can do to warm that person up to your business and brand is going to help you in the long term About Digital Underground Marketing Our goal is to help you craft the perfect offer for your perfect customer and run profitable marketing campaigns Full Marketing Campaign Management Online courses How-to videos 1-on-1 coaching Connect with David Website: http://dusalesmarketing.com Email: davidwilliams@dusalesmarketing.com Facebook: https://www.facebook.com/profile.php?id=1242115300 LinkedIn: http://www.linkedin.com/in/davidwwillams/ YouTube: https://www.youtube.com/user/TheFirmTakeOver/featured?view_as=subscriber EXCLUSIVE OFFERS FOR YOU Facebook Ads for Small Business Online Course DISCOUNT CODE: OFFER57 Contact David directly on Facebook to request the link to the course #1 Piece of Advice for Buy Black Podcast Listeners [50:00] Black Business Owners need to start linking up with other people and having conversations about business You don’t have to be trying to sell each other anything, just raising each other’s knowledge and competence Check out The Digitial Collective (Formerly The Digital Feel Good) A collective of experienced business and marketing coaches who collaborate to help each other and our clients elevate the success of our businesses https://www.facebook.com/groups/510759959337496/ Resources BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share BUILD YOUR AD AND SOCIAL POST GRAPHICS FREE: https://canva.com BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/ REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/ FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resource-link-directory/ Connect With Me Email Me Show Feedback: gerald@buyblackpodcast.com Business Questions: questions@buyblackpodcast.com Follow Me on Facebook Personal: https://facebook.com/gwjonesii Fan Page: https://facebook.com/buyblackpodcast Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/ Follow Me on Twitter Personal: https://twitter.com/gwjonesii Fan Page: https://twitter.com/buyblackpodcast Follow Me on Instagram Personal: https://instagram.com/gwjonesii Fan Page: https://instagram.com/buyblackpodcast Connect With Me on LinkedIn https://www.linkedin.com/in/gwjonesii/