Podcasts about nike just do it

Nike - Just Do It! (Romans 8:37) by Sun Valley Church

Nike - Just Do It! (Romans 8:37) by Sun Valley Church

Jimmy Smith is the dopest storyteller I know. No. Really. He is. Founder of Amusement Park Entertainment (APE), he is an advertising legend who has been in the game since 1985. Jimmy got his start working on the Nike ‘Just Do It' campaign and his career has included stints at Wieden & Kennedy, where he created ‘Book of Dimes', an ad starring LeBron James and Bernie Mac for Nike; BBDO, where he served as Executive Creative Director for Motorola; and TBWA/Chiat/Day L.A., where he was Group Creative Director for Gatorade. In this episode of Kindness Warriors we talk about passions, sports, barriers to entry in adland, breaking down walls, playing the long-game with GREAT creative ideas, & origin stories. How wonderful life is with hearts & minds like Jimmy's in this world.

Eric Roberge, a Certified Financial Planner, can tell if you are good with money by how you handle these 3 things.What are these three things you ask? Listen and learn on this week's episode.Are you a saver or spender?  We touched on this topic in podcast #8, but if you tend to be a spender, I want to challenge you today to think differently and to set up processes to change that behavior.In this Podcast, Dave will relate both the Nike "Just Do It" campaign along with Apple's "Think Different" advertising campaign as you embark on your very own personal finance journey.It's time to stop keeping up with the Joneses and finally start living for your future. Focus on YOUR goals and YOUR dreams.As you begin this journey towards becoming a systematic saver you will start seeing positive results and YOU will win in the area of personal finance!Questions for Review: In what ways do you fall victim to the old montage of trying to "keep up with the Joneses"? How can you start to "Think Differently" about your personal savings habits? What one thing can you do today to change how you see yourself with money (your identity)? Quote from the episode: "Clarity comes after commitment has been made." –Ellie Drake

Today on Not Real Art, we are joined by the one and only Jimmy Smith from Amusement Park Entertainment (APE), an advertising legend who has been in the game since 1985. He got his start working on the Nike ‘Just Do It' campaign and his career has included stints at Wieden & Kennedy, where he created ‘Book of Dimes', an ad starring LeBron James and Bernie Mac for Nike; BBDO, where he served as Executive Creative Director for Motorola; and TBWA/Chiat/Day L.A., where he was Group Creative Director for Gatorade. In 2012, Fast Company named Jimmy one of the Top 100 Most Creative People and, in today's episode, he shares with us the power of ideas and why it's so important for creatives, especially creatives of color, to treat their ideas as precious resources. We also discuss the difference between making an ad and creating a piece of culture that lives on long after the campaign is over and Jimmy shares the incredible story of how he convinced Luke Aikens to jump out of a plane without a parachute for Stride Gum in 2016. For more awe-inspiring stories from a true creative force to be reckoned with, make sure not to miss this episode with Jimmy Smith! Key Points From This Episode: The importance of aligning yourself with the innovators and one-upping the ‘knuckleheads'. Why Jimmy believes the highest-paid people are oftentimes the givers. Some of the challenges that come with creating something completely new. Why you're probably not innovating if you aren't ruffling some feathers. The battles creatives have to go through sometimes to bring their visions to life. Why Sourdough encourages creatives to “take heart” when their ideas are stolen. Jimmy emphasizes the value of treating ideas as precious, especially as a Black creative. Insight into why APE co-owns ideas with the brands they work with. The difference between making an ad and creating a piece of culture that lives on. Hear the story of how Jimmy got Luke Aikens to agree to jump from a plane without a parachute for Stride Gum. The quote from Jo Muse that Jimmy lives by, which starts with “think the unthinkable." Jimmy cautions that, as crazy as your ideas are, they have to still serve the client. Some of the ideas he is working on right now, including an oil product that reduces smog. How he has seen the advertising game evolve and where he believes it is headed. Examples of how brands can leverage podcasting to their benefit. Jimmy closes with his belief that, if it isn't going to be great, it's time to go home! For more info, please visit: https://notrealart.com/jimmy-smith

“对这本书（指《冲突》）酝酿了差不多十年时间，我写了20本书，尤其到了这一本，就带有一定的使命感。在中国市场营销领域，影响力比较大的主流营销理论，全部来自西方。对于这个，说是自尊心也好，说是不服气也好，都不重要，重要的是能不能把理论总结出来。毛主席说过，没有理论指导的军队，也可以打胜仗，但不会永远打胜仗……这个词，我就找了近十年的时间。”这是叶茂中在2017年10月，接受《云中漫话》节目采访的时候所说的话。那个他寻找了近十年的词语，就是“冲突”。 前言1.营销的本质营销的本质是什么？是洞察需求！那么，需求又是从哪里被发现的呢？答案就是，冲突。需求就是从冲突中被发现的。研究需求，其实就是在研究人。而人性的本质，是七情六欲，是真善美，也是贪嗔痴，是本能的映射，也是欲望的抑制，归根结底就是两个字：冲突。2.冲突的定义冲突，就是指对立的、互不相容的力量或性质（如观念、利益、意志）的互相干扰。生理和心理冲突——冲突之所以产生，根源在于人性的复杂化和多样性，比如人性的贪婪，人的生理需求是有限的，但心理需求却是无限的，生理需求和心理需求就会产生冲突。就像一个女子，买个包，如果只是用来装东西，买个几十块钱的几百块钱的包就可以了，但为什么去买几万块钱甚至几十万块钱的包呢？这个实际上就是她的心理需求。就像圣严法师所说：人这一辈子，需要的不多，想要的太多。需要和想要之间就是冲突，冲突就会产生需求。3.冲突的来源美国心理生物学家斯佩里博士通过著名的割裂脑实验，证实了大脑不对称性的“左右脑分工理论”，因此荣获1981年诺贝尔生理学和医学奖。左脑，被称为“理性脑”，主要处理文字和数据等抽象信息，具有理解、分析、判断等抽象思维功能，有理性和逻辑性的特点。右脑，被称为“感性脑”，处理声音和图像等具体信息，具有想象、创意、灵感和超高速反应（超高速记忆和计算）等功能，有感性和直观的特点。斯佩里博士的研究表明：左脑是普通脑，右脑是天才脑，右脑里包含了更多的想象力和创造力的潜能。但不论你是左脑使用者，还是右脑思维者，我们都不可否认的是，这两种脑所代表的理性和感性，经验力和想象力，同时并存在我们的思想和行为过程中，这也导致了我们在分析、判断事物时，往往会出现理性和感性不一致的情况，这就是冲突的来源之一。 一、冲突营销关键词之“洞察”1.观察就好像望远镜，看清需求的方向，构建产品的维度；洞察就好像显微镜，看清冲突的本质，构建产品的深度——甚至需要洞察到消费者的隐性冲突，才能避免企业走上同质化的赛道。2.观察只是记录人们所做的事情，而洞察则是回答人们为什么会那样做，只有真正做到了洞察，才能从根本上了解消费者的动机。3.“你是谁”并不重要，重要的是，消费者需要你是谁。4.在制定战略之前，我们必须清楚的回答：以消费者为中心——消费者的冲突有哪些？以竞争对手为中心——尚未被竞争对手解决的冲突有哪些？以自我为中心——我的产品到底解决哪个冲突？5.洞察三要素：洞察，必须从消费者中来，到消费者中去——要以消费者为中心，要时刻提醒自己，要主动去找出“消费者需要的是什么”，主动去“注意消费者”，而不是“请消费者注意”。洞察，千万不要代替消费者思考——我们洞察消费者的冲突在哪里，切记不要有“家长”心态，企图用自己的经验帮助孩子长大，必须尊重消费者的自主意识，千万别老有“我是为了你好”的心态。洞察，必须要人性化——洞察其实没有什么方法论，很多产品的起点都是正确的，但距离成功的终点，总是间隔了那么多的遗憾：这份遗憾，恰恰是因为对生活缺乏好奇心，对人缺少关怀、关注和关爱。尤其对于今天的消费者，我们不仅要关注他们的生理需求，更要洞察他们的社交需求和心理需求。 二、冲突营销关键词之“诉求”1.消费者只关心自己，并不太关注企业想说什么，他们关心自己的生活是否能更好，关心产品和品牌是否能解决自己的冲突。所以我们必须要区分清楚，我们到底是在诉说，还是诉求？2.诉说——企业想说的是什么？诉求——消费者想听的是什么？3.“诉求”不仅要解决消费者的冲突，更要解决传播的冲突，必须要紧紧围绕三个“1”：一个中心——不要说你想说的话，要说消费者想听的话，以解决或制造消费者冲突为中心；一个冲突——你的诉求必须聚焦在一个核心冲突上，不要企图以多取胜；一句人话——目的是解决冲突，更要便于传播，所以不要追求所谓的“高大上”，要说消费者听的懂的人话。4.诉求必须以消费者为中心，让他们听得懂，能接受，快行动，会改变；目的就是快速解决消费者冲突，使其产生购买的欲望。就好像毛主席的名句：打土豪，分田地！5.产品真相是解决消费者冲突的具体解决方案，而不仅仅只是产品力的描述。品牌真相是解决消费者冲突的具体沟通方案，而不仅仅只是品牌形象的输出。6.诉求的目的是为了“求婚”，千万不要钢铁直男般的自说自话自嗨，诉求之前必须洞察到消费者的冲突点在哪里；诉求，是行之有效的“告白”，让消费者感动，心跳，愿意和你kiss，就应该尽量用他们喜欢的语言，喜欢的方式，喜欢的场景……7.褚时健的故事，感动了消费者，人们因为褚老的为人和经历，相信褚橙，购买褚橙。这并不是“故事营销”的成功，而是褚时健精神的感动力——因为褚老一生的传奇，他的执着和坚守，让消费者确信他种植的橙子一定好吃，最终由感动转换为购买。 三、冲突营销关键词之“劝诱”1.奥斯卡·王尔德说：我能抵抗一切，除了诱惑。用正确的劝和诱，才能让我们的“诉求”无往不利，快速解决冲突，甚至制造出新的冲突，开辟新的欲望赛道！2.“劝诱”二字，单从字面上看，似乎透着一丝丝的危险信号，所以，在劝诱之前，我们必须在心里放上一个闹钟，设置好闹钟的警铃，以善良为边界，我们诱发的是人们对美好生活的向往，而绝非不知节制的欲望。3.品牌要成为消费者生活的一部分，必然需要和消费者人性层面的某些特质产生共鸣，品牌“劝诱” 的前提，必须符合人性的真、善、美！才能有长远的立足之地。4.在智能营销时代，品牌对消费者的争夺早已进入到“错觉，幻觉和心理暗示”的层面，冲突不断迭代升级，营销不能只停留在“认知”的浅层，更需要深入到消费者自身都尚未觉察的“错觉，幻觉和心理暗示”的深层进行劝和诱。5.强大的品牌能改变消费者对产品的认知，关键是要利用或者制造消费者的错觉，幻觉和心理暗示，解决现实自我和理想自我之间的冲突。6.劝必须符合逻辑，常识，目的是建立信任，让人相信；诱必须源于生活又高于生活，目的是激发欲望。7.一般来说，消费者态度的形成分为三个阶段：第一阶段：依从（迫于压力）第二阶段：认同（情感联系发生改变）第三阶段：内化（价值观发生变化）根据消费者态度形成的规律，我们可以抓住第一时间点，放大“劝”的势能，加速消费者的信任度，在第一阶段就简单、粗暴，一招致命解决冲突！8.劝，是通过强大的拉力进攻消费者的左脑，告诉消费者：“来买我吧，不买我你就是傻子。”是通过各种手段给消费者一个购买的理由，一个无法拒绝的理由，其实也就是消费者向自己内心屈服的过程。9.消费者要的不是数字，他们也未必想听你的故事（除非你是乔布斯），他们更没有时间来研究你的发明专利，他们要的是结果、结果、结果——解决冲突后，他们能享受到的结果是什么？10.劝的目的是解决消费者的冲突，而不是教育消费者。摆事实，讲道理，给数据的前提都必须把消费者的冲突放在首位，消费者要的不仅仅只是IQ般的标准答案，更需要的是EQ的答案。11.姚明就是用EQ解决冲突的高手：曾经外国记者总想变着方子嘲讽中国男篮，那位记者故意说起男篮里约奥运会惨败的事情，并说14亿人里找不出5个会打篮球的人。如果你是姚明，你会如何解决冲突？摆事实，讲道理？姚明反问道怎么美国三亿人都找不到一个打乒乓球的呢？记住，我们的目的是解决冲突，而不仅仅只证明自己的强大！12.真正能够劝服消费者的，只有消费者自己。消费者只会屈服自己内心的渴望和感动。如果你的产品和品牌本就符合了他们内心的渴望和感动，即便你的产品不完美，消费者也会欣然接受。13.在一个流量世界里，把流量转化为存量的第一步，首先是要快速吸引人们的注意力——所看，所听，所闻，所尝，所感，但凡能触及消费者的入口，我们都可以设置“诱”的按钮。 四、冲突营销关键词之“重复”1.打造品牌路径的“四步曲”：提炼出品牌核心价值、用正确的策略和杰出的创意表现核心价值、一次又一次的重复积累、在消费者心智中形成一对一的品牌联想。2.一个品牌要想真正成为消费者心智中的品牌，就要解决传播碎片化的冲突，进而在消费者心智中产生烙印，而这一切则是要建立在“重复”的行为之上。3.传播的目的，就是在有效的时间内，一次又一次地重复，强化消费者对产品和品牌的记忆和认知，甚至需要制造消费者接受信息时的冲突感，最终形成“冲突——解决冲突”一对一的认知——在消费者需要解决对应“冲突”的时候，让他们迅速形成开关效应，第一个想到你的品牌和产品。4.神经心理学家与认知心理学家认为：人们95%的消费行为直接来自于习惯。重复的目的就是要让品牌成为消费购买行为中的“惯性”要素。5.只有重复地解决消费者的冲突（只要消费者的冲突不发生迁移和变化），最终才能真正形成品牌烙印，把我们的产品和品牌变为消费者日常的一部分，变成惯性的有机组成部分。6.要让“重复”战略行之有效，就必须坚持三个“1”工程：一个冲突，一句话，一幅画。一个冲突——重复传播始终围绕一个核心冲突展开。表现方式可以不同，但始终会让消费者联想到品牌解决的核心冲突是什么？就好像NIKE的JUST DO IT!一句话——消费者会主动重复的一句话。尤其，当传播进入高频重复阶段，一句可以让消费者自己也魔性重复的话，会让传播价值放大10倍。一幅画——需要为品牌制造一个视觉的记忆点：可以是一种品牌的专属色，可以是品牌Logo的活化或品牌符号特写，可以是某个形象。7.我们可以从2个维度进行重复：内容的重复和空间的重复。内容的重复——重复你的品牌名，重复你的诉求，重复你的符号。一个目的——不要为了重复而重复，重复要达到解决或者制造冲突的目的；有技巧的重复——最好文字有变化产生递进式效果。如果是同样的话，也要通过语气的轻重缓急产生变化；度的把握——有技巧的重复就好像妈妈的唠叨，但要适可而止，不能让孩子崩溃。8.从心理学的角度来看，记忆有四个基本的过程：识记、保持、再认和再现。因此“重复”，无论是外在的形式，还是内在的内容，都必须：横向统一，纵向坚持。横向统一：重复三个“1”，即应该将所有的人所有的动作都往同一个方向努力，让每一个品牌行为都保持统一。纵向坚持：1年、2年……10年、20年……重复同一个阵地，重复同一个冲突、直到冲突发生变化。9.我们要提醒各位看官的是：重复是传播的一种手段，需要我们坚持，不受外界诱惑，但前提必须是我们清晰的洞察冲突，明确冲突的赛道。 五、冲突营销关键词之“产品”1.制造冲突，改变赛道，重构市场。创新产品能够取得成功，还是因为人类天生有着喜新厌旧、好逸恶劳、趋利避害的本能。2.从简单到复杂，再从复杂到简单，产品是否能够留存于世，不在于产品是更好或者更糟糕了，而在于产品是否解决了冲突；当冲突不断升级，扩张、变化，产品就必须迭代、创新；而如果冲突没有发生本质的变化，产品的底层功能就无须发生改变。3.世上卖得好的产品不一定是最好的产品,而是能和消费者沟通，产生价值的产品，是能够解决消费者冲突的产品。4.产品真相是解决消费者冲突的具体解决方案，而不仅仅只是产品力的描述。5.产品真相是解决消费冲突的，它来源于产品的三重属性：核心产品、实体产品、周边产品。核心产品：是指产品解决消费者冲突最基本、最主要的部分，是产品解决冲突能力的集中体现，因而也是消费者购买的真正理由。实体产品：是核心产品借以实现的形式，即产品向市场提供的实体和服务的形象。通常表现为产品的质量、外观特色、式样、包装和品牌名称等。周边产品：是顾客购买有型产品时所获得的全部附加服务和利益，包括提供信贷、免费送货、保价、安装、售后服务等。6.所谓所有的生意都值得重新做一遍的原理，其实就在于：如果我们无法改变实体产品，那么是不是可以改变核心产品的诉求；如果我们无法改变核心产品，那我们是否可以创新周边产品，提供给消费者更便捷的购买路径，更愉悦的购买体验，更养眼的购买前奏？7.消费者看似理性的背后，往往埋伏着许多非理性的“喜爱”，心理学家也常说，人们理性的购买决策其实都是为自己的“心头好”找一个合理的理由。所以，创新产品之前，我们必须清楚的知道消费者的冲突在哪里。解决冲突的产品创新，才是会被消费者快速接受的新产品。 8.伟大的产品，是能够让消费者上瘾的产品，而要让消费者上瘾，就必须解决伟大的冲突。9.产品是企业的根本。只要你的产品不解决冲突，那么即便你的产品再好，功能再强大，包装再漂亮，价格再低，对于消费者来说也是一个和他们无关痛痒的物品而已。 六、冲突营销关键词之“价格”1.一个完整的产品价格应该包含了：原材料，制作费，人工，运输费，管理费……甚至明星代言费，广告费，网红带货费等等，消费者怎么会花费心思去计算这些到底该值多少钱呢？他们只会茫茫地走过大街，穿过商店、穿过超市货架，根据种种线索判断着价格。2.对大多数人来说价格记忆都是短时记忆，他们说的和做的也并非一回事，他们愿意为某类商品付多少钱，随时都可以改变。3.消费者的主要敏感点是相对差异，而非绝对价格。这个差异或许是产品差异、或许是品牌溢价造成的价值差异、也或许是价格本身的差异……4.事实上，我们不是通过价格在出售产品，我们是在出售价格！我们在出售消费者愿意为冲突支付的价格。5.优秀的价格策略，可以满足消费者贪便宜和占便宜心理之间的冲突，也可以解决消费者在想要购买和愿意购买之间的冲突。6.乔布斯说过，顾客并非要买便宜，而是想“占便宜”。消费者要的不是便宜货，要的是占便宜的优越感。你真正便宜了，他反而不买你了，认为你廉价、差劲，便宜没好货！你能提供绝佳品质和醉人体验，让他觉得像捡了个大便宜，再贵他也趋之若鹜。7.要让消费者感觉占了便宜，选择参照物就很重要，可以有两个方向可供参考：以产品为核心，纵向对比：以“旧产品”做参考物；产品自我的迭代——通过升级更好的产品，更高性价比的价格，让消费者感觉更加满足。以消费者冲突为核心，横向对比：“以消费者传统认知”做参考物；——提供给消费者更好，更快，甚至完全不同的解决冲突的方法，以此提供给消费者更高性价比的价格。8.消费者才不管你是钉子还是钩子，只要能更好地解决我的冲突，更亲民的价格，就会有更大的满足感和复购率，在商品竞争的世界中（非品牌竞争），消费者会从三个维度考虑购买的成本：商品解决冲突的能力，商品的价格，购买商品的便利性。性价比满足的前提，始终都是产品解决冲突的能力。谁能更好地解决冲突，辅之以更亲民的价格，谁就是性价比之王。9.价格，已经不能单纯的以成本为导向。消费者是根据自己的心理钱包，估算价格；根据冲突的大小，判断价格。10.市场千变万化，消费者那么理性又那么感性，你可以制造幻觉让消费者一面觉得高不可攀一面又绞尽脑汁想要拥有，也可以用免费让消费者失去理智蜂拥而至，可以让消费者感觉捡了便宜，也可以让消费者经过一番思量后最终觉得还是你最物超所值……11.定价的关键，不是卖方的成本，价格的设定是为了满足顾客的需求或是反映他们愿意支付的溢价，更多的时候是要以消费者的需求、市场的变化来制定价格。 七、冲突营销关键词之“树敌”1.“冲突”二字，天生就会和竞争，博弈，对立，侵略等等力量相搏的词语发生关联，作为温、良、恭、俭、让的传人，我们自然会对冲突产生天然的抗拒心理。2.做产品，做品牌，做营销原本就是一场博弈，一场新与老的对抗，弱与强的对抗。如果止步于“冲突”之前，止步于敌人之前，那注定要耗费巨大的传播成本，才能在市场占据一席之地。事实上，更有可能因为避让敌人，而牺牲巨大的规模市场。 3.不要害怕敌人，因为竞争是无法避免的，随着竞争的升级，消费需求的升级，冲突会自动自发的生成，如果你不先发制人，你就失去了把握市场的机会。4.树敌有三重含义：第一重含义是指：树立敌人，即，因为自己不当言行，导致别人与你为敌,或是将自己的资源、势力分割出去创造一个或者一群人与自己为敌，与自己对抗。第二重含义是指：自己主动寻找一个强大的敌人，并以战胜他作为自己的目标和事业，这个“敌人”更像为自己的成长设定的一个高度，一个障碍、一个必须收归囊中的战略高地。第三重含义是指：利用一个强敌，借力上位。营销上采用树敌的手段，目的绝不是树立敌人，而是通过洞察敌人的弊端，改变游戏规则，发动进攻；通过树敌，制造冲突，改变赛道，重构市场。5.在冲突理论看来，敌人可能有三类：① 传统的直接竞争对手，或者跨界打劫的② 企业自身的旧我③ 消费者的旧习惯，旧认知，旧喜好这三者都可以成为树敌的对象，但树敌从来不是我们的目的，敌人背后的冲突，才是。树敌的目的不是干倒敌人，而是制造冲突，为企业找到重构市场的机会。6.企业想要创造成就，就必须找到够大够强的敌人，共同开创一个令人瞩目的战场，共同缔造一个令世人难忘的传奇；有的时候，对手可以是具体的品牌，也可以是相对立的品类……7.广告圈一直有句名言：一直被模仿，从未被超越！树敌的目的，绝非只是让您的产品做的比敌人更好，从而超越敌人 ；树敌的真正目的是通过研究你的敌人，发现新的冲突，制造新的冲突，重构赛道；正确的战略不能只是跟在大佬后面尾随，拾人牙慧。8.树敌的意义从来不在于敌人，而在于消费者——如何成功地把消费者吸引到你的赛道上，才是我们进攻敌人，打击敌人的根本目的。9.树敌其实就是制造和竞争对手的冲突，就是完全站在他们的对立面，制造出消费者新的、相反的冲突需求。必须和竞争对手反其道而行之，并且时刻寻找机会反对他们，反对他们，反对他们。10.制造和竞争对手的冲突，不能只追求表面的“差异化”，而是要坚定的，以all in的态度，站在竞争对手的对立面——凡是他们支持的，我们都反对；凡是他们反对的，我们都支持。只有用这种极端的方式制造冲突，才能借力上位。11.制造和竞争对手的冲突， 需要我们有不怕冲突的勇气；选择伟大的对手，敢于“挑战常识，打破规律”，主动拓宽消费者的“认知边界”，甚至是改变专家的“路径依赖”，才能在新赛道上，迎来疯狂的增长，创造巨大的成功。12.一旦树敌，终生为敌。百事可乐永远针对可口可乐、汉堡王永远挑衅麦当劳、Under Armour持续对NIKE发动挑战……持续的对老大“制造冲突”，才能持续地确保消费者会把你的品牌，产品和行业老大产生关联，也才能制造出你强大的品牌幻觉，进一步扩大战果。13.归根到底，人最大的敌人就是自己，一切的战斗都是心战，都是和自己的欲望与缺点作战。而树敌的最高境界，就是把自己当做自己的敌人，努力去击败自己，打倒自己，才能破茧重生。14.随着中国市场竞争日益充分，决定一个企业成败的因素，不仅仅是竞争对手的打压和围猎，企业能否适应市场变化，和创新能力、管理能力、价值观、领导者、营销能力等方面都有关系。15.如何战胜旧我，有两种方法，利用显微镜式和望远镜式——从纵向和横向两个方向，主动制造自我的冲突。显微镜式：产品迭代——从纵向给出更好，更极致的解决冲突方案；望远镜式：产品矩阵——从横向给出更新，更意料之外的解决冲突方案。16.树敌从来都是手段，不是目的，各位切记！树敌的目的是争夺消费者，是为了最终的利益。所以，不要无谓树敌，但也不要惧怕树敌。17.最后规劝各位看官，千万不要选择那些看似蓝海，无法树敌的市场，没有强者的市场，也不会是被消费者眷顾的市场。

Pastor David Phelps will be joining us for a couple weeks while pastor Andrew enjoys a much needed vacation! This week he spoke on Nike - Just Do It... I mean he spoke on Prayer. But his theme was from Nike's famous slogan that we all need to Just Do It when it comes to prayer!  It's a sermon about our personal prayer lives with the text being Mt 6:9-13, Jesus instruction to the disciples on how to pray (The Lord's prayer).  The bottom line of the sermon is, whether you pray right or wrong, good or bad it doesn't matter as much as the fact that you should Just Do it - communicate with your Father!!!   Matt 6:5  “And when you pray, ...

Some people think you are born as a hard worker or not. That is total BS! In the words of the mammoth corporate behemoth Nike- Just Do It. You don't need the natural skills if you outwork the other guy, nobody can take that away from you. Get in earlier, stay longer, and work harder and you will succeed. Just do it, player!   Click here to get your free chapter of Bucky's book "I HATE EVERYONE, but you...of course!" just do it, it's free.   Connect with Bucky Haighte: Facebook: facebook.com/bkyh8 Instagram: @BKYH8 Twitter: @BKYH8 Website:  bkyh8.com    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    Don’t be an idiot and try to copy or use my stuff in any form without proper and legal permission. Be original for once. It’s called “Intellectual Property” for a reason. Use your intellect (i.e. brain) and don’t get your ass kicked by my team of lawyers. Peace out my “not-friend.”

Episode 4 A Writer's Workspace Episode 4 A writer's workspace is where I'll discuss finding the workspace and time to write. Do you long for a special place to write? How about a chunk of TIME to write?  So many writers have these same problems, but TODAY...I have a few solutions for you! Thank you so much for being here! I hope you find this episode helpful. Finding the workspace to write: Some of my favorite authors have these elaborate places to write - offices within their homes with vast private libraries behind them. Stephen King, Anne Rice, Ernest Hemingway and a bunch of others. Yet, until last year, I never had my own writing room. I remember once dreaming of going to a writing retreat, but it was too expensive. At that time, I couldn't leave my two babies for a whole week during the summer. I would NOT have written ANYTHING because I would've felt guilty and anxious about leaving them. Does an author need their own workspace, their own office, to create? I spent years thinking I had to have a specific space to write. An office, a room of my own, free of distractions, etc. For years I made excuses about not being able to write because I didn't have a “where” to do it. You know what I found out? Quiet writing spaces are a myth. I finally started writing a romance novel after 15 years of research and false starts. 15 years! I have notebooks full of obscure information about the Carolingian era and the Vikings. Little did I know the market was not only oversaturated, it was passé.  Even with my own twist, focusing on France, instead of England, didn't get me an agent or an editor interested in my 80,000 word romance novel. I still love that plot. I love the characters, and maybe ONE day I will try to rework and revise Gisela's Ring. I can talk more about why I shifted away from this first novel in another podcast episode. About a year after I finished writing that book, two things happened: First, my husband told me to write something like Stephenie Meyer's Twilight series - basically to write for the age group that I teach. Then, I had a dream which became the genesis of my Children of the Psi book series. Getting Creative with your Workspace: My biggest obstacles to writing - I had two small children and a full time job as an English teacher. I'd read how Stephanie Meyer wrote her books with a baby sitting on her lap. I thought, if she can do it, so can I. I sat on the floor of my children's bedroom, watching them play while I wrote. At that time, Erin was about 3 1/2 and Danny was about 6 months old. I wrote and wrote and wrote, sharing parts of my story with various students who wanted to read it. They gave me feedback and I went back and revised and clarified. I joined a writer's group and met weekly with those ladies until I got the beginnings of my book written in a way that caught a reader's attention. I still go to coffee shops or Panera's every now and again. Sometimes, I write at the park. Other times I write in a parking lot that overlooks a beautiful view. For years, I made excuses about not being able to write because I didn't have a “where” to do it. Not anymore. Writing teachers - I tell my students that writing time is sacred. I give students brainstorming time during mini lessons with a short collaborative peer discussion, but then I send my students off to write or read, depending on what our focus standard is for the week.  Other than conferring with them once a week or so, I let them just write (or read).  For writers - this advice is for you - butt in chair writing -  needs to be your mantra.  Butt in chair writing - it's a thing. It's not always easy. Just remember, you have so many tools you can use at your fingertips (or thumbs if you're using your smartphone). Finding the TIME to write: When I tell people that I've published some books, I often hear back from colleagues and friends, “I want to write a book someday too.” Yet, I think only one or two of them actually did. My colleagues are part of the 80% of Americans who would like to write a book someday, according to a whole ton of articles that I just Googled. Less than 1% actually pursue that goal, and the biggest reason people give for not writing a book is - time. Writing does take time. It's butt in chair, eyes on the keyboard or your screen, and allowing your thoughts to go through your mind and out through your fingers. Sometimes the words just don't come to you.  Which is why, by the way, I use a writing journal. I can usually brainstorm my way through that writer's block. I've also heard from many teachers and students that they don't get enough time to write what they really want to write in school. Before common core came along, my students used to write every day, as soon as they came into my classroom, in my ELA classes. However, when I switched schools, there was so much demand to “teach to the textbook.” I often didn't allow enough time for writing, especially writing my students most enjoyed.  A horrible trend for student writers: A horrible trend started - kids hate to write. The only reason they are given to write is to talk about another author's text. They really don't get the chance to write about their own thoughts, their own beliefs, their own ideas. This has become a nation-wide phenomena. I have discussed this with hundreds of students over the last five years. However, in the last year or so, I've seen a shift away from doing strictly evidence-based writing with more and more teachers embracing creative writing again in their ELA classrooms. When I saw myself going down that rabbit hole, I course corrected and started having students write what they love on Fridays. Then, I let them share. Not only did they sharpen their writing skills, students also practiced listening and speaking skills, and sharing also built class rapport. After I switched to 8th grade, I needed to do even more academic writing. So, I decided that I would give students 5 to 10 minutes, sometimes a little bit longer, at the beginning of the period to write about any topic and any genre. After one or two students shared, I tied this in with what I taught for my mini-lesson. During the rest of the 50 minute class period, students either read or wrote about the required texts. Students should write and read multiple genres throughout the school year. Teaching students how to write a fictional story (not just personal narrative) for more than a couple of weeks can pay off in higher reading scores with fictional passages. They understand the decisions authors make, which is often included in the analytical questions from textbooks and local and state reading assessments. Jen Jones, the world renoun literacy specialist behind Hello Literacy!, and I discussed this at length in Austin this summer at the Teacherspayteachers annual conference. Writing strategies for finding a writer's workspace and writing time: So here are writing strategies for finding where and when you can write: Pull out your cell phone, go to the notes section, press on the microphone on the bottom right part of your phone, speak into your phone. The words will appear on your screen. Or open your Google Drive app, open your Docs app and press the microphone and talk into your phone. (That way you don't have to copy and paste to a google doc.) You can go to a library or a coffee shop or the park and give yourself an hour of writing time and a walk through the park gives you some exercise, too! Bonus! If you can't give yourself an hour, but you need a new location,  put on some headphones get into a comfy chair with your laptop, set a timer for five to ten minutes and type as fast as you can for those minutes. These are called writing sprints.  (This is a trick that I learned from NaNoWriMo which stands for National Novel Writing Month, which is held every November. If you need a challenge or if you need some extra motivation, sign up for the NaNoWriMo writing sprints challenge on Twitter. When the sprint is done everyone says how many words they wrote it keeps you somewhat accountable.) On the idea of keeping yourself accountable to writing time, you can also tell your friends, “Hey, I've been working on this piece of writing, and I just went for 30 minutes and wrote so a thousand words,” or however many words you wrote and you'll get compliments and hearts or thumbs up. Just enough of a dopamine hit that can  keep you motivated to do it again and again.  Your writer's workspace and time woes solved: But there are two pieces of advice I want to give you.  One is from Nike - JUST DO IT! The second piece of advice is “Butt in Chair Writing.”  I didn't come up with either one of those sayings, but they are so true. The only way that you're going to write a book or compose a poem or finish a short story  is if you're actually writing it. The Start Write Now Guide gives you strategies and tips and tricks for breaking through writer's block. Click on this link to sign up for a free copy of it: Start Write Now Guide. Thank you so very much for listening. I really do appreciate your time, especially for someone who is just starting out with this podcasting gig. It really means a lot to me. If you want to be a guest on this podcast or have some suggestions, please reach out to me on Instagram @teach2write. So, writers and teachers, please join us next week for a discussion on writing for the self and writing for an audience. Bye for now and happy writing!  

Hmm so can you? Is it even possible to be lazy and ambitious simultaneously? Or are they two polar opposites that can't coordinate together? Can you ever be goal-oriented and slothful af? Or is the slothfulness gonna hold you back from your goals? The quick answer is... YES! ...and it's called Couch Ambition. Ambition (like the normal ambition we hear about every day) is often associated with a Nike "Just Do It" or a Larry the Cable Guy "Git R' Dun!" mindset Ya know, it's like a get it done now, ask questions and think about what you're doing later, sort of attitude. I'd notion that ambition is not this blind rush moving forward, rather a FOCUS on doing what you want. You can choose to frantically move as quick as possible toward what you want or you can take your time and procrastinate. You can make the decision to try hard and keep trying and keep pushing and keep going, stretching yourself thin of energy and resources until you burn out or go broke. Or you can be lazy, or, more euphorically, act resourcefully and strategically, allowing you to invest put in the least amount of time and effort in doing so. You can either have Work Ambition or Couch Ambition. But either way, you can be ambitious. Ambition is simply focus and is NOT hard work. Your couch is a place of comfort. Thus, when you embrace Couch Ambition, you are focused on your goal while simultaneously minimizing effort and maximizing results, as well as comfort and happiness. On the other hand if you embrace Work Ambition, you are focused on your goal while simultaneously maximizing both effort and results and minimizing comfort and happiness (as well as health and sanity). You certainly achieve things a lot faster with Work Ambition than with Couch Ambition but the toll it takes on your mind and body is debatable if it's worth it. Besides, getting things done fast is not something we procrastinators see a benefit in or enjoy. I suppose you have to decide if you are an impatient or patient person. And since you consider yourself lazy, like me, I'm gonna go ahead and guess you're pretty patient. So embrace your Couch Ambition and don't recklessly charge into goals. Just be calm and take it easy. One step. One nap. At a time. Lead and get other people to do most of the hard work for you. Learn and automate the tedious repetitive tasks. Focus on doing what doesn't feel like "doing". Read the full blog: http://www.procrastin8r.com/blog/couchambition

Top 3 TakeawaysAbundance can be devastating. High achievers choose to stretch.Stretchers don't avoid deploying resources.Abandon the chase and adopt the stretch mindset by maximizing what you already have.Show Highlights[01:50] Prentice introduces Scott[02:46] What is “stretching”?[05:03] Reminder on resourcefulness and creativity[05:50] Mindset of organizations that chase vs. stretch[08:27] What types of organizations thrive the most with constraints[09:59] How did Silicon Valley shape Scott's outlook on business[11:41] How Scott decided which stories made it into Stretch[12:34] What does “embrace the shake” mean?[14:29] Using less resources regardless of availability[16:28] Why we shouldn't revert to social comparisons[18:18] Giving people constraints leads to the best results[20:31] Origin of the Nike “Just Do It” motto[21:40] Should Challenger Brands impose their own restraints?[24:18] What was the most eye opening part of your research?[27:39] Maintaining a healthy mindset around social media[28:24] Scott's next project with Marie Kondo[29:13] Where to connect with ScottResources:Door No 3 WebsiteConnect with Prentice on LinkedInScott Sonenshein “Stretch”Scott Sonenshein LinkedIn

For Chris Raih, Founder & President of Zambezi, the financial disaster of 2008 changed things for brands. Not only did it cause a recession of trust with institutions, banks, politicians, etc., but it changed what people expect from Brands. As he puts it, “Brands are the New Elected Officials”.   In Part 1 of this feature, Chris shares with us the concepts and ideas that have made Zambezi successful. We cover: What is the Super Power of Brands and how should they use that power, How customer loyalty can transcend reason, Why community is the secret sauce, Why a brand is either be a Pimp or a Patron (and why being a pimp is no good) and examples of each including Venmo vs. Neo-Nazis case study, Auto Trader and the Environment case study, Why Brands are the New Elected Officials where customers vote every day at the cash register and why brands have and must stand for something. Lastly, he shares some insider stories on how the Nike "Just Do It" slogan was developed and the most classic "Entrepreneur-near-disaster" story that anyone who has ever run a business will relate to and understand.   Join us while Ramon Vela interviews Chris Raih in Part 1 of this episode and hear him share the inside story of a brand.  For more on Zambezi visit: https://zambezi-la.com/   Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com

¿Qué hay para mi en el libro Nunca Pares? Sigue los inicios peculiares y el ascenso meteórico de un imperio del calzado. Enlace Especial al Programa Principios Experto: https://conocimientoexperto.com/principios Accede a los detalles para hacerte del libro, Conocimiento Experto Una Vida con Propósito aquí: https://www.conocimientoexperto.org/unavidaconproposito Para saber más sobre el programa Posicionamiento de Expertos en Internet accede al siguiente enlace: https://conocimientoexperto.com/programaexperto Accede a más contenidos gratuitos en: https://www.conocimientoexperto.org Descarga la aplicación Conocimiento Experto en tu móvil: https://www.conocimientoexperto.org/apps/ Para saber más sobre como implementar el conocimiento para acelerar tus resultados regístrate en el programa conocimiento experto elite: https://conocimientoexperto.com/elite Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ Sígueme en Facebook en: https://www.facebook.com/Conocimiento... No se te olvide seguirme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto Sígueme en Twitter en: https://twitter.com/s_mingo Seguramente conoces el exitoso lema del gigante del calzado Nike: Just Do It. Captura el espíritu atrevido del cofundador de Nike Phil Knight en los primeros años de su compañía. En este análisis, descubrirás cómo Knight se abrió camino hacia la grandeza, llegando a empresarios de todo el mundo para abrirse un lugar en el negocio de los zapatos deportivos sin ninguna preparación. Aprenderás cómo lideró un equipo de inadaptados creativos, se mantuvo firme en dos demandas importantes y manejó un escándalo verdaderamente infame, al mismo tiempo que construye una de las marcas más poderosas que el mundo haya visto. En este análisis, también aprenderás * por qué el nombre “Nike” es perfecto para correr zapatos; * cómo un nuevo tipo de pegamento ayuda a los obreros de las fábricas a evitar el cáncer; y * Por qué un entrenador olímpico experimentó con zapatos de piel de pez. Edición: Abril 2016 Phil Knight, uno de los ejecutivos de negocios más influyentes del mundo, es el fundador de Nike, Inc. Se desempeñó como director ejecutivo de la compañía de 1964 a 2004, como presidente de la junta hasta 2016, y actualmente es presidente emérito. Vive en Oregon con su esposa, Penny. Se Firme Salvador Mingo

¿Qué hay para mi en el libro Nunca Pares? Sigue los inicios peculiares y el ascenso meteórico de un imperio del calzado.Enlace Especial al Programa Principios Experto: https://conocimientoexperto.com/principiosAccede a los detalles para hacerte del libro, Conocimiento Experto Una Vida con Propósito aquí: https://www.conocimientoexperto.org/unavidaconpropositoPara saber más sobre el programa Posicionamiento de Expertos en Internet accede al siguiente enlace: https://conocimientoexperto.com/programaexpertoAccede a más contenidos gratuitos en: https://www.conocimientoexperto.orgDescarga la aplicación Conocimiento Experto en tu móvil: https://www.conocimientoexperto.org/apps/Para saber más sobre como implementar el conocimiento para acelerar tus resultados regístrate en el programa conocimiento experto elite: https://conocimientoexperto.com/eliteSígueme En Instagram en: https://www.instagram.com/salvadormingo/Sígueme en Facebook en: https://www.facebook.com/Conocimiento...No se te olvide seguirme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExpertoSígueme en Twitter en: https://twitter.com/s_mingoSeguramente conoces el exitoso lema del gigante del calzado Nike: Just Do It.Captura el espíritu atrevido del cofundador de Nike Phil Knight en los primeros años de su compañía.En este análisis, descubrirás cómo Knight se abrió camino hacia la grandeza, llegando a empresarios de todo el mundo para abrirse un lugar en el negocio de los zapatos deportivos sin ninguna preparación.Aprenderás cómo lideró un equipo de inadaptados creativos, se mantuvo firme en dos demandas importantes y manejó un escándalo verdaderamente infame, al mismo tiempo que construye una de las marcas más poderosas que el mundo haya visto.En este análisis, también aprenderás* por qué el nombre “Nike” es perfecto para correr zapatos;* cómo un nuevo tipo de pegamento ayuda a los obreros de las fábricas a evitar el cáncer; y* Por qué un entrenador olímpico experimentó con zapatos de piel de pez.Edición: Abril 2016Phil Knight, uno de los ejecutivos de negocios más influyentes del mundo, es el fundador de Nike, Inc. Se desempeñó como director ejecutivo de la compañía de 1964 a 2004, como presidente de la junta hasta 2016, y actualmente es presidente emérito. Vive en Oregon con su esposa, Penny.Se FirmeSalvador Mingo

¿Qué hay para mi en el libro Nunca Pares? Sigue los inicios peculiares y el ascenso meteórico de un imperio del calzado. Enlace Especial al Programa Principios Experto: https://conocimientoexperto.com/principios Accede a los detalles para hacerte del libro, Conocimiento Experto Una Vida con Propósito aquí: https://www.conocimientoexperto.org/unavidaconproposito Para saber más sobre el programa Posicionamiento de Expertos en Internet accede al siguiente enlace: https://conocimientoexperto.com/programaexperto Accede a más contenidos gratuitos en: https://www.conocimientoexperto.org Descarga la aplicación Conocimiento Experto en tu móvil: https://www.conocimientoexperto.org/apps/ Para saber más sobre como implementar el conocimiento para acelerar tus resultados regístrate en el programa conocimiento experto elite: https://conocimientoexperto.com/elite Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ Sígueme en Facebook en: https://www.facebook.com/Conocimiento... No se te olvide seguirme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto Sígueme en Twitter en: https://twitter.com/s_mingo Seguramente conoces el exitoso lema del gigante del calzado Nike: Just Do It. Captura el espíritu atrevido del cofundador de Nike Phil Knight en los primeros años de su compañía. En este análisis, descubrirás cómo Knight se abrió camino hacia la grandeza, llegando a empresarios de todo el mundo para abrirse un lugar en el negocio de los zapatos deportivos sin ninguna preparación. Aprenderás cómo lideró un equipo de inadaptados creativos, se mantuvo firme en dos demandas importantes y manejó un escándalo verdaderamente infame, al mismo tiempo que construye una de las marcas más poderosas que el mundo haya visto. En este análisis, también aprenderás * por qué el nombre “Nike” es perfecto para correr zapatos; * cómo un nuevo tipo de pegamento ayuda a los obreros de las fábricas a evitar el cáncer; y * Por qué un entrenador olímpico experimentó con zapatos de piel de pez. Edición: Abril 2016 Phil Knight, uno de los ejecutivos de negocios más influyentes del mundo, es el fundador de Nike, Inc. Se desempeñó como director ejecutivo de la compañía de 1964 a 2004, como presidente de la junta hasta 2016, y actualmente es presidente emérito. Vive en Oregon con su esposa, Penny. Se Firme Salvador Mingo

Welcome back to another episode of The Disruptive Entrepreneur with your host Rob Moore. In this latest episode Rob goes through a series of actions to make sure that you are really clear on your brand. Brand marketing is where you are known in the customers mind for certain values and associations. You are the first product they think of. Make sure to listen so that your brand isn't just a logo.   Key Takeaways   A Brand Isn't Just A Logo. Your brand isn't just a logo it's what your known for. It's the real estate of the mind.   What Is Unique About You? In your niche there will be others in your field. Don't get put off by that but show yourself in a unique way. There is always room at the top for the best and the specific.   What do you stand for and what do you stand against? Make sure you stand for something. For example Vegans stand for sustainability and are against animal cruelty.   What do people consistently say about you that is marketable or memorable? Your customers and fans will give feedback on what they like about you. You should listen to them. There is a paradox between what you are inspired to give and what the world is ready to receive.   Listen To Your Critics. Your critics are also giving you feedback on how you are perceived in the marketplace. Try and sideline your ego and listen to them.   What words or values could you own? What phrases could be owned by you like the Nike ‘Just Do It.' What are you synonymous with and for? This might be a merging of values that you hold it life. You don't have to actually own it, but customers know they will get that word from you. If you are not consistent with your brand then you will lose any good will you have amassed.   What is your mission and vision? How are you going to change the world? The vision is the unattainable outcome that your company exists to reach for. Read the vision and mission of companies that you are inspired by .   How do you help solve people's problems? Product creation is all about solving a meaningful problem. What feedback are people in your community giving you around the problems that they are facing.   What is your story? People buy stories, your past, your struggles and your results. Then, now, how and action is a good model for telling your story in business. It should include your credibility and the reason why people should buy from you. Bios should be maximum two fold so one full page in a book. Combine who you are and how you serve the consumer?   Best Moments ‘There is always room at the top for the best.' ‘There are plenty of things that are out there that people don't want.' ‘Make sure that you are producing content that people want.' ‘There is nothing wrong with consistency or fairness.' ‘The enemy of all branding is consistency.' ‘Don't get distracted.' ‘Sometimes you have to say things thousands of times before they lodge in your mind.' ‘Don't worry if your idea is a little bit out there.'   ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979 YouTube - https://www.youtube.com/channel/UCLtKal0qTf3klDUr7JS_L9Q See omnystudio.com/listener for privacy information.

How much time and money have you dumped into failed Facebook Ads Campaigns?  Don’t blame Facebook!  They’ve built an excellent marketing platform, but as the business owner, YOU have to do your part!  My guest, David W Williams, CEO of Digital Underground Sales & Marketing, is here to teach you why most Facebook Ads Campaigns Fail and how you can avoid expensive pitfalls to make yours profitable. Buy Black | The Voice of Black Business SUBSCRIBE NOW  https://appurl.io/jnj6a662 DOWNLOAD THE APP  https://appurl.io/jnj7wd6n Started off as an Email Marketer [03:45] Built email lists Sold them to other digital marketers Got into facebook ads when they first started around 2013 Started build his business for himself mastering Facebook Ads What makes Facebook Ads so powerful [05:00] If your target audience is over 25, they are probably on facebook It’s the platform with the widest reach…”unlimited traffic” Advertising on websites, there’s a limit to the number of people you can get your offer in front of Facebook makes it easy to start doing ads, but you need a little education to do it effectively Download the Free PDF Highlight Reel! Click here to download David's top Facebook ad campaign tips from the episode. Why do most Facebook Ad Campaigns Fail? [07:00] Most business owners do not know their numbers Going to facebook, spending money on ads, but don’t have Key Performance Indicators setup Most businesses really don’t know who they’re marketing to Their customer avatar is very “thin” Facebook is a great platform, but it doesn’t do the marketing work for you How to identify your Customer Avatar [09:30] This is the “ideal person” that you are trying to do business with Like building a FBI profile, you should have a robust profile of the type of person you are targeting with your marketing How to find the Psychographic Information [11:50] 30-40 years ago you had to do focus groups Today, people tell you everything they think and feel on the internet Find where your customers hang out (blogs, social media), and follow them and observe what they say Sit on blogs and read all of the comments, develop the information trends and find out how you need to target your marketing You must do the front-end marketing work to be successful with back-end advertising Marketing vs. Advertising [16:40] 1954 Video, “Selling to the Negro”: https://youtu.be/04myb2Dzo9Q  Marketers break down the psychology of the black buyer, then sell that information to companies so they know how to get our dollars Marketing is a science, Advertising is a technical practice Marketing is the deep psychological work of figuring out what an audience desires and figuring out how to craft messages that make them react Advertising is specifically choosing how much money will be spent on what ads in what places for what period of time Great Examples of Marketing at work: Nike Just Do It 2018 vs. Dodge Superbowl 2013 [21:30] These two videos are basically the same ad, targeted at different customer avatars Nike - Dream Crazy: https://youtu.be/Fq2CvmgoO7I Dodge - God Made a Farmer: https://youtu.be/AMpZ0TGjbWE How Do You Set Up Your Advertising Campaigns for Success? [24:00] Assuming the numbers are good, the avatar is robust, and your offer is compelling...here are the next steps: Run a page post engagement ad first Facebook doesn’t see your ad as an ad...it sees it as content Facebook will reward you for compelling content by lowering ad costs Want to get social proof of Likes, Comments, and Shares so that when the ad runs later, Facebook will see it as compelling content and lower the costs Run a conversion focused ad at a later date What are the different types of Facebook Ad Campaigns that you can run? [26:15] Do you want sales or do you want exposure? As a new advertiser, focus on sales, engagement, or lead generation Facebook has in internal lead tool called Lead Pages Stay focused on those few Always have a Facebook Pixel Embedded in your Website [29:00] Here are a few good Wordpress Plugins to make embedding a Facebook Pixel easy Insert Headers and Footers Facebook Pixel by PixelYourSite WP Facebook Pixel Pixel Caffeine (Used by BuyBlackPodcast.com) Facebook Conversion Pixel Questions from the Live Audience Follow the Buy Black Podcast Fan Page on Facebook to be part of our next LIVE Broadcast!!! Check out the video on YouTube: https://youtu.be/p8q149obKtU Are video ads better converting than content-only ads? [30:45] “There’s no such thing as better or worse.  It’s all based on testing” Test Video vs. Slideshow vs. Static Image Use whichever converts best All of this activity needs to be based on your KPIs (Key Performance Indicators) What is the minimal amount of money to put into initial split-testing? [32:45] Facebook ad traffic is always going to be greater than zero When you’re building your business, you have to build it to withstand paid marketing If ad spend with no conversions will put you in the poor house, that’s a bad business model My first ad for my greeting cards got tons of likes but nobody responded to the call to action to buy. [34:20] Getting engagement on the front end is really good. Wait until later to do the conversion ad You can specifically retarget every person who engaged with the ad (liked, commented, or shared), and ask questions about why they didn’t buy or give them a second opportunity to buy Even when people know and like you, they won’t buy immediately on Facebook because people aren’t there to buy products When you’re generating likes and shares, would you suggest inviting people who show interest into a private page that focuses on your products or services [35:50] Yes, this is a good idea.  Anything you can do to warm that person up to your business and brand is going to help you in the long term About Digital Underground Marketing Our goal is to help you craft the perfect offer for your perfect customer and run profitable marketing campaigns Full Marketing Campaign Management Online courses How-to videos 1-on-1 coaching Connect with David Website: http://dusalesmarketing.com Email: davidwilliams@dusalesmarketing.com   Facebook: https://www.facebook.com/profile.php?id=1242115300   LinkedIn: http://www.linkedin.com/in/davidwwillams/ YouTube: https://www.youtube.com/user/TheFirmTakeOver/featured?view_as=subscriber EXCLUSIVE OFFERS FOR YOU Facebook Ads for Small Business Online Course DISCOUNT CODE: OFFER57 Contact David directly on Facebook to request the link to the course #1 Piece of Advice for Buy Black Podcast Listeners [50:00] Black Business Owners need to start linking up with other people and having conversations about business You don’t have to be trying to sell each other anything, just raising each other’s knowledge and competence Check out The Digitial Collective (Formerly The Digital Feel Good) A collective of experienced business and marketing coaches who collaborate to help each other and our clients elevate the success of our businesses https://www.facebook.com/groups/510759959337496/ Resources BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share BUILD YOUR AD AND SOCIAL POST GRAPHICS FREE: https://canva.com   BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/ REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/ FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resource-link-directory/ Connect With Me Email Me Show Feedback: gerald@buyblackpodcast.com Business Questions: questions@buyblackpodcast.com Follow Me on Facebook Personal: https://facebook.com/gwjonesii Fan Page: https://facebook.com/buyblackpodcast Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/ Follow Me on Twitter Personal: https://twitter.com/gwjonesii Fan Page: https://twitter.com/buyblackpodcast Follow Me on Instagram Personal: https://instagram.com/gwjonesii Fan Page: https://instagram.com/buyblackpodcast Connect With Me on LinkedIn https://www.linkedin.com/in/gwjonesii/

In his extended version of The Rolfsen Report: The Comedy of Sport on The Sport Market on TSN Radio, Vancouver comedian Torben Rolfsen was all over the Nike Just Do It campaign featuring Colin Kaepernick: "Nike sales are up 31%. Of course they are - people need to replace all the shoes they burned on social media." Also: "The Toronto Maple Leafs have scrapped Lou Lamoniello's ban on facial hair. The move was immediately applauded by Brent Burns, James Harden and ZZ Top." He also couldn’t help but take an at bat at the sadsack 2018 Baltimore Orioles: "The Boston Red Sox led the Baltimore Orioles by 58 and a half games in the AL East. That makes Secretariat in the Belmont look like a photo finish.”

The second episode of season one, the cast welcomes Robbie Rob to discuss a recap of week 1 in the 2019 NFL season, picks for week 2, an update on the 2018 MLB playoff race, a recap of UFC 228, preview of UFC 229, Colin Kaepernick, his "I Know My Rights" movement and the new Nike Just Do It! Ad.On this week's episode we introduce our hilarious segments the 2 minute rant, Random thoughts from the mind of Benny, I'm not Impressed and Tu Eres Bueno.TheRickHShow.comFacebook@TheRickHShowInstagram@TheRickHShow@RickHierro@NotPaulBato@WadsworthEntGroup@NaturalRobbieTwitter@TheRickHShowHashtags#TheRickHShow #SeasonOne #TheePodcast #Podcast

Yeah, just another HUGE news week gets covered as T.J. shares his first thoughts review of Spider-Man on PS4, Dutch and Hass break down Kaepernick and the Nike Just Do It campaign, and then VFU is invaded by Gordy McZilla of the upcoming show The SuckCast, and the trio dives into the Brett Kavanaugh SCOTUS hearing, The New York Times Anonymous Op-Ed on Trump, a doughnut thief and the show closes out with ideas for new Oreo flavors. Join the Madness!!

Hello World!!! Welcome to another exciting edition of the one and only 'Too Much Show' #TMS. Thank you for your neverending support on bringing Real Talk by real people to the Masses. This week we will be covering the following: Nike JUST DO IT 30th anniversary is here and they chose the focal point of the campaign mr.Colin Kaepernick.As usual with everything this man done in the past 3 years its a divide we share our thoughts on the decision and answer the question is this strictly business by nike and is the message fading more or bringing more awareness to it. NFL season is finally here we will Review Game One on thrusday between the Falcons vs Eagles and breakdown all aspects of the game from Offense Defense and definitly officiating that occured in this game. Also PICKEMS are back we give our week 1 picks and breakdown the key matchups of week 1  GGG vs Canelo 2 SEPT.15 we give our predictions and breakdown who has the edge in this upcoming antipcipated rematch  MGK and Joe Budden has responded to EM lastest shots on his Kamakaze album...while very different in approach both seemed to made an impact we discuss how much of an impact has it made and do you think EM will respond? Also September 7th 2018 might be the wildest day in a long time we will talk about the day from the NY fashion week fight between Nicki Minaj vs Cardi B to Mary J blige vs Faith Evens in the Hamptons,P.O.S. George Zimmerman has recently made death threats towards Jay Z and Beyonce and last but definitly not least we lost a star in Hip Hop at Mac Miller only 26 years old  And we Review the latest epidsode of Power ,All this and maybe more in this Jam Packed edition of TMS Thanks for listening and remember to follow us on Social Media FB: @Too Much Show Debate Group, Find MT at Power FulTodd and Mr. Jones @ Sunset Illmaculate TMS merchandise www.shop.spreadshirt.com/tms-clothing    

To get the NFL season started off right and to wind down the official end of summer, it's time to celebrate "Summer Beer" month for September. On this episode we take on hot topics such as the recent Nike Just Do It campaign, as well as bid a sad farwell to a close family memeber.

Colin Kaepernick and his new Nike "Just Do It" campaign, Leveon Bell without a contract, Shaad's Secretary, Contracts that actually got paid and alot more!! This episode is full!! #UnqualifiedSports #ItsUpThere #RosesHome #Donate #Support #Help #NFL #Nike #JustDoIt #Football #HighSchool #StJames #Karr #WSJ #CollegeFootball #Bama #RollTide #SuperBowl #WNBAFinals #WNBA #Contracts #SlowBucks #OBJ #AR #KhalilMack #AaronDonald #Power #Ghost #Kanan #Tariq

Happy weekend! BANJO BOWL WEEKEND here in Winnipeg, the Labour Day Rematch featuring the Sasky Roughriders and The Winnipeg Blue Bombers (GO BLUE!). Speaking of football; former NFL QB Colin Kaepernick has become the face of the new Nike ‘Just Do It’ campaign, and its met with some controversy… Don’t worry, Dave and Candace will break it all down for you. Also speaking of football, Mike Mason joins the show today, and will weekly to give some picks for this weekends NFL schedule to hopefully make you some money! Some sad news in ‘What’s Trending’ as a Hollywood favorite has passed away. Dave has turned 39 and has given up something (else) near and dear to his heart, and it has SHOCKED Candace Rae! The DAVE Line is packed before the weekend, and finished with… a rather odd question for Dave and Candace Rae. Please SUBSCRIBE FOR FREE on your favorite platform, rate, and leave a quick review if you have a second to do so. Thanks for supporting the show, you can always hit up the website: www.wheelerinthemorning.com, or www.safetynetstudio.com Sponsors: Mike Mason of Remax: www.mikemason.remax.ca Itty Bitty Baby Boutique: http://ittybittybabyboutique.com/ Franks Pizza: www.frankspizza.ca Sources: MNYCU: www.nme.com Metallica One: https://youtu.be/WM8bTdBs-cw R.E.M. Man on The Moon: https://youtu.be/dLxpNiF0YKs Blink 182 Bored To Death: https://youtu.be/lic0oCDMfwk Clips: Nike Ad: https://youtu.be/mreQsQrDF-A Mario Death + Game Over: https://youtu.be/s2-zTspthXw Super Mario Music: https://youtu.be/jPfKVy5FHM0 Tetris Music: https://youtu.be/z3ZiVn5L9vM Deliverance Music: https://youtu.be/gsC4kf6x_Q0 Mallrats “The Customer Is Always An Asshole”: https://youtu.be/PdfLnwM_BEk Burt Reynolds: https://youtu.be/OMjvei1PQeQ The Addams Family Theme: https://youtu.be/X6QzbvH-ZNoSupport the show (https://www.safetynetstudio.com/plans-pricing)

We all know what we need to do to become successful. It’s not a hidden formula. The problem is that we allow our feelings to get in the way of actually completing the tasks. Feelings will mess up your path to success and can ultimately derail you from attaining your goals. You know what needs to be done. It’s time to get like Nike - Just Do It. --- Support this podcast: https://anchor.fm/teflondon/support

Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business.  The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story The difference between implicit and explicit story The intersection of meaning, truth, and moral "Negaphobia," or the fear of all things negative Changing your thinking from inductive to causal How to win a free story consultation with Park Howell Resources McKeeStory.com Adaptation "Dialogue: The Art of Verbal Action for Page, Stage and Screen," by Robert McKee, coming out July 2016 "Story: Substance, Structure, Style and the Principles of Screenwriting," by Robert McKee Robert's Storynomics Seminars Red Bull Gives You Wings campaign Mr. Clean campaign Nike Just Do It campaign Siemens Answers campaign Starbucks campaign Women in Film   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.