Ashton Cast

Why does innovation matter in programmatic advertising? Put simply, without innovation all things wither and fade into obscurity…or die. But how do you remain innovative in the fast-moving world of programmatic? Drawing interesting parallels between the history of the film industry and programmatic, grab 22 mins to find the answer to this question and be thoroughly entertained in the meantime. This series of AshtonCast, Why Innovating Matters In Programmatic Advertising, is proudly brought to you by the Programmatic Summit, the region's most important programmatic, digital and adtech conference. We're featuring interviews with Ryan Menezes, Chief Technology and Transformation Officer at GroupM, Natalie Minter, Product Manager - Agencies & Brands at flybuys, and Tim Armstrong, Head of Digital Platforms, Capability and Audience, NOVA Entertainment. See acast.com/privacy for privacy and opt-out information.

In this episode of AshtonCast we provide an exclusive listen to the keynote presentation from Jonathan Wan, Director of Global Marketing, Media & Social, Japan Airlines which he did at the 2020 Programmatic Summit. This was recorded just before COVID started to kick off. In this session Wan will reveal challenges the Japanese flag carrier has encountered on its path to improve programmatic, will question why programmatic campaigns can turn out so pedestrian and will share some tips to help you not only avoid certain pitfalls, but to push ahead with programmatic confidence. See acast.com/privacy for privacy and opt-out information.

In part four of the Video Fast Forward series we chat with Regional Director, ANZ & Head of Audience, APAC at PubMatic. Peter has been at PubMatic since 2015 and has been involved in rolling out their suite of products across Australia and New Zealand. These include their market leading omni channel header bidding solution, OpenWrap, as well as Audience Encore and Identity Hub. Peter has a comprehensive industry network both in ANZ and the wider APAC region, and regularly speaks at events. He manages a diverse team of sales and tech people in a dynamic and ever-changing environment.He's originally from Ireland and is a bit of an industry legend!Brought to you by our friends at PubMatic. See acast.com/privacy for privacy and opt-out information.

In part three of the Video Fast Forward series we chat with Nicola Lewis, Chief Investment Officer, GroupM. Nicola is a media executive with extensive experience across all channels, including a strong point of view on digital integration, and digital transformation. She currently leads the investment function at the biggest media investment group in Australia – GroupM. Brought to you by our friends at PubMatic. See acast.com/privacy for privacy and opt-out information.

In part two of the Video Fast Forward series we chat with Nick Young, Director of Sales - Digital & Publishing at Nine. Nick has over 15 years’ experience in the media industry and shares his views on all things CTV. Brought to you by our friends at PubMatic. See acast.com/privacy for privacy and opt-out information.

Connected TV is one of the most talked about topics in town, and we’re all in agreement….. a huge opportunity for the industry. It promises to be the best of both worlds – the premium TV experience with all the benefits of digital for consumers and advertisers. But are we there yet? Does the experience on streaming platforms feel like TV for consumers? In this series of AshtonCast, Video Fast Forward, proudly brought to you by our friends at PubMatic we will answer this question and more with interviews from Nicola Lewis, Chief Investment Officer at GroupM ANZ, Nick Young, Director of Sales - Digital & Publishing, 9 and Peter Barry, Regional Director, ANZ & Head of Audience, APAC at PubMatic. See acast.com/privacy for privacy and opt-out information.

Customer experience is a discipline that has gained incredible momentum over the past few years, shaped by the advancements in technology and the evolving wants, needs and behaviours of our customers. In the final episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Rachel McDermott, Associate Director of CX at Optus, about their work in utilising advancements in AI and automation to better understand and meet the needs of customers, and what our customers will come to expect from us in the next few years. See acast.com/privacy for privacy and opt-out information.

In this episode of our Reimagine Marketing series, brought to you by our friends at SAS, we explore how three key technologies – attribution, automation and artificial intelligence - are reshaping how we engage with our customers. We’re joined by Justin Theng, Consumer Intelligence Specialist at SAS for his thoughts on what role these technologies have to play in how we communicate with the customer of tomorrow. See acast.com/privacy for privacy and opt-out information.

In the second episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Sam Stark, Head of Data and Analytics, Marketing and Sales at Foxtel. We look at how marketing is evolving in line with developments such as attribution and automation, and what this means for the ways in which we connect with our customers of tomorrow. See acast.com/privacy for privacy and opt-out information.

In this final episode of the Empathy in CX series, brought to you by our friends at Genesys, we speak to Jessica Rix, Head of Customer Interactions at Sunsuper to explore the work they’re doing to deliver more meaningful, authentic and empathetic customer experiences at scale. See acast.com/privacy for privacy and opt-out information.

Putting the customer first has always been pivotal, but it has never been more important. The past few months have shone a light not only on the importance of being customer-centric in our thinking and our strategy, but also on the need for agility and the ability to swiftly adapt to change. In this podcast series, we talk to marketing and CX leaders to explore how technologies, such as attribution, automation and artificial intelligence, can help us better understand and meet the evolving needs of our customers of today, tomorrow, and in times of disruption. See acast.com/privacy for privacy and opt-out information.

In the third episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Keith Pearce, Senior VP, Brand Marketing and Communications at Genesys. We explore the importance of purpose, nurturing communities and doing societal good, and better supporting the needs of our customers, at scale, by delivering more authentic and empathetic customer experiences. See acast.com/privacy for privacy and opt-out information.

In the second episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Elyssia Clark, Head of Customer Insights and Strategy at SEEK.As someone who strives to put the customer at the centre of their thinking at SEEK, we speak to Elyssia about:- The impact COVID-19 has had on our ability to meet the needs of our customers- How we can continue to keep our finger on the pulse regarding customer needs, behaviours and attitudes- How we can nurture customer trust to build long-lasting customer relationships- What the role of CX looks like as we navigate the road to recovery and beyondVisit https://ashtonmedia.com.au/ashtoncast/ for more info on AshtonCast.Visit https://www.genesys.com/en-sg for more info on Genesys.Produced by PodPaste https://podpaste.com.au/. See acast.com/privacy for privacy and opt-out information.

In part 5 of the digital marketing maturity series, brought to you by Google Marketing Platform, we chat with Michael Schniering, a 10-year veteran of BCG. He runs BCG in Australia and is a trusted advisor on digital strategies to some of the biggest businesses in Australia. Listen in to find out what marketers should do protect and strengthen their business’ for the long term. See acast.com/privacy for privacy and opt-out information.

While there’s no doubt that the first half of this year has been a challenging one, it is during times of crisis that we have a unique opportunity to show up for our customers. And customers remember how you’ve treated them during these times of need.Delivering empathetic, meaningful and authentic experiences for our customers is more important than ever, enabling us to build long-lasting customer relationships that thrive as we navigate the road to recovery and beyond.But how can we continue to embed these principles in our customer experience at scale?In our How Does Empathy Impact CX? podcast series on AshtonCast, brought to you by our friends at Genesys, we talk to CX leaders about exactly that – at a time when demonstrating empathy is critical, how can we create truly meaningful and empathetic customer experiences at scale? This episode features interviews with:Jess Rix, Head of Customer Interactions, SunsuperElyssia Clark, Head of Customer Insights and Strategy, SEEKKeith Pearce, Head of Brand Marketing and Communications, GenesysHosted by Stacey Goater, CX Portfolio Director, Ashton MediaVisit https://ashtonmedia.com.au/ashtoncast/ for more info on AshtonCastVisit https://www.genesys.com/en-sg for more info on GenesysProduced by PodPaste https://podpaste.com.au/ See acast.com/privacy for privacy and opt-out information.

In part of the Digital Marketing Maturity series, proudly brought to you in partnership with Google Marketing Platform, we chat with Des Odell, a 20 year veteran in the digital space. In digital, he’s seen it all, done it all and works with some of the biggest companies in Australia. We discuss:Advice on how to make the most of of your digital investments and ad spendAre we headed for another great depression?Why your plumbing is importantHis thoughts on the great work from home experiment we are all onThe challenges of virtual pitchingImmediate differences in the market due to COVID-19GFC and 9/11 vs COVID-19How to take your Ecommerce and digital to the next levelVisit Google Marketing Platform https://marketingplatform.google.com/about/Visit the home of AshtonCast https://ashtonmedia.com.au/ashtoncast/Connect with Des ODell https://www.linkedin.com/in/desodell/Check out Resolution Media https://www.resolutiondigital.com.au/ See acast.com/privacy for privacy and opt-out information.

Janet Ranola runs paid media for Australian E-commerce success story Koala.com. She has over 15 years experience in marketing across a variety of countries. This episode provides interesting insights into digital marketing maturity from the standpoint of a someone “on the tools.”This episode of AshtonCast is brought to you by our friends at Google Marketing Platform. See acast.com/privacy for privacy and opt-out information.

In his 15+ years with Google, Barney Pierce has seen a lot. A Sydney native, Barney was based in New York during both the GFC and 9/11, arming him with the experience and knowledge necessary to operate at a higher level during the COVID-19 crisis.He’s now the strategy and business lead for Google’s Marketing Technology in Australia and New Zealand, working alongside the team at Google with some of the country’s most important brands and agencies to help them drive their digital marketing maturity to the next level.A few of things Barney provides insights on include:· The most immediate differences he has seen in the marketplace after COVID-19· The role digital marketing maturity played and continues to play in coping with this crisis· Google’s recommendations for digital marketers today· What Google’s marketing teams are doing to respond· What recommendations he has for other leaders in the industry right nowThis episode of AshtonCast is brought to you by our friends at Google Marketing Platform. See acast.com/privacy for privacy and opt-out information.

Learn from a range of marketing experts about digital marketing maturity and how crucial it has become in light of COVID-19. Which companies have thrived, which have not and why have some fared better than others? Brought to you by our friends at Google Marketing Platform.In this episode hear from:Barney Pierce, Director, Google Marketing Technology Platforms ANZ, Google Des ODell, CEO, Resolution Media Australia Michael Schniering, Managing Director and Partner, BCG Janet Ranola, Paid Media Manager, Koala.com See acast.com/privacy for privacy and opt-out information.

This is the third part of a three-part series dedicated to helping you stay mentally healthy during COVID-19 and other times of great stress. Brought to you in partnership with our friends at UnLtd and production partners Pod Paste. In this episode we chat with Mitch Wallis, Founder & CEO of Heart On My Sleeve about strategies to help you cope as well as how to reach out if you are struggling.Visit https://ashtonmedia.com.au/ashtoncast/ for details on AshtonCast Visit https://unltd.org.au/ to find out how you can help Unltd Visit https://podpaste.com.au/ for all of your podcast production needs Visit https://heartonmysleeve.org/ to find out more about Heart On My Sleeve See acast.com/privacy for privacy and opt-out information.

This is the second part of a three-part series dedicated to staying mentally healthy during COVID-19 and other times of great stress. Brought to you in partnership with our friends at Unltd and production partners Pod Paste. In this episode we chat with Clinton Parr, Founder, A Lion & The Vibes and Employee Experience and Happiness expert about strategies to help you get through this, other challenging times and how to perform your best when working from home.Visit https://ashtonmedia.com.au/ashtoncast/ for details on AshtonCastVisit https://unltd.org.au/ to find out how you can help UnltdVisit https://podpaste.com.au/ for all of your podcast production needsConnect with Clinton Parr here: https://www.linkedin.com/in/clintonparr/ See acast.com/privacy for privacy and opt-out information.

This is the first part of a three-part series dedicated to staying mentally healthy during COVID-19 and other times of great stress. Brought to you in partnership with our friends at Unltd and production partners Pod Paste. In this episode we chat with Psychotherapist Katie Feder about strategies to help you get through this and other challenging times.Visit https://ashtonmedia.com.au/ashtoncast/ for details on AshtonCastVisit https://unltd.org.au/ to find out how you can help UnltdVisit https://podpaste.com.au/ for all of your podcast production needs See acast.com/privacy for privacy and opt-out information.

This is the first of the AshtonCast episodes dedicated to CX.This episode is focused on CX in a crisis, and right now with COVID-19 massively disrupting all facets of life and business, we are certainly faced with a crisis, the size of which we have never dealt with before.As a CX practitioner, most of your training and experience will have been focused around business as usual.But what do you do when business as usual becomes business as unusual?Join Khaled Akl, Former Global VP, Customer Development, Unilever and your host Gavin Stewart, Co-Founder and Marketing Director, Ashton Media as we unearth lessons learned by Akl during the Arab Spring and see how they can be re-applied to today’s COVID-19 crisis.Visit www.ashtonmedia.com.au/ashtoncast for episode transcription.Connect with Gavin Stewart here: https://www.linkedin.com/in/gavin-stewart-2479b41/Watch the full keynote presentation from Khaled Akl at the 2016 Customer 360 Symposium here: https://www.youtube.com/watch?v=E-B29NhaYiM&t=4s See acast.com/privacy for privacy and opt-out information.

Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp. Visit LiveRamp to find out how they can help your business. This episode features the full interview with Travis Clinger, Vice President of Global Strategy and Partnerships at LiveRamp. Travis is an international business strategist working to repair an imperfect ad tech infrastructure and reestablish consumer trust. Your host Gavin Stewart, Marketing Director and co-founder of Ashton Media brings Short, Sharp, Stories and Solutions to the biggest challenges in marketing, advertising, media and CX. In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers, the future is opaque at best. But it's in this uncertain future that I'm reminded of a key moment in history where the right team overcame obstacles both challenging and unknown. The marketing and advertising industry has a somewhat unhealthy addiction to cookies and their favourite digital treat is going to vanish. With third-party cookies in decline and a move for the industry to look for long-term solutions, opinions have become clear on the landscape of digital marketing and how it has changed over the past few years. We will tackle the problem of how we got here first. Then move onto the solution and what lies ahead. We'll then wrap it up by getting some live interviews from a few attendees at our Ashton Media Programmatic Summit 2020 at the lovely Doltone House in Pyrmont, Sydney. We spoke with several prominent figures in the digital marketing industry, to discuss what that the cookie-centred approach has meant for the industry since the inception of programmatic by tapping into their experience and insights on the long-awaited developments. Into its 7th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that in partnership with IAB Australia, the Programmatic Summit takes place in March 2020, Sydney and Melbourne. Programmatic In Your Pocket - Life in a Cookie-less World brought to you by LiveRamp. More on the Programmatic Summit 2002 here. See acast.com/privacy for privacy and opt-out information.

Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp. Visit LiveRamp to find out how they can help your business. This episode features the full interview with Peter Barry, Regional Director Australia and New Zealand at PubMatic. Your host Gavin Stewart, Marketing Director and co-founder of Ashton Media brings Short, Sharp, Stories and Solutions to the biggest challenges in marketing, advertising, media and CX. In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers, the future is opaque at best. But it's in this uncertain future that I'm reminded of a key moment in history where the right team overcame obstacles both challenging and unknown. .. The marketing and advertising industry has a somewhat unhealthy addiction to cookies and their favourite digital treat is going to vanish. With third-party cookies in decline and a move for the industry to look for long-term solutions, opinions have become clear on the landscape of digital marketing and how it has changed over the past few years. We will tackle the problem of how we got here first. Then move onto the solution and what lies ahead. We'll then wrap it up by getting some live interviews from a few attendees at our Ashton Media Programmatic Summit 2020 at the lovely Doltone House in Pyrmont, Sydney. We spoke with several prominent figures in the digital marketing industry, to discuss what that the cookie-centred approach has meant for the industry since the inception of programmatic by tapping into their experience and insights on the long-awaited developments. Into its 7th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that in partnership with IAB Australia, the Programmatic Summit takes place in March 2020, Sydney and Melbourne. Programmatic In Your Pocket - Life in a Cookie-less World brought to you by LiveRamp. More on the Programmatic Summit 2002 here. See acast.com/privacy for privacy and opt-out information.

Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp. Visit LiveRamp to find out how they can help your business. This episode features the full interview with Jennifer Snell, Head of Digital Marketing at Finder. Jennifer is responsible for all media buying, creative production and CRM for Australia’s largest comparison site. Your host Gavin Stewart, Marketing Director and co-founder of Ashton Media brings Short, Sharp, Stories and Solutions to the biggest challenges in marketing, advertising, media and CX. In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers, the future is opaque at best. But it's in this uncertain future that I'm reminded of a key moment in history where the right team overcame obstacles both challenging and unknown. .. The marketing and advertising industry has a somewhat unhealthy addiction to cookies and their favourite digital treat is going to vanish. With third-party cookies in decline and a move for the industry to look for long-term solutions, opinions have become clear on the landscape of digital marketing and how it has changed over the past few years. We will tackle the problem of how we got here first. Then move onto the solution and what lies ahead. We'll then wrap it up by getting some live interviews from a few attendees at our Ashton Media Programmatic Summit 2020 at the lovely Doltone House in Pyrmont, Sydney. We spoke with several prominent figures in the digital marketing industry, to discuss what that the cookie-centred approach has meant for the industry since the inception of programmatic by tapping into their experience and insights on the long-awaited developments. Into its 7th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that in partnership with IAB Australia, the Programmatic Summit takes place in March 2020, Sydney and Melbourne. Programmatic In Your Pocket - Life in a Cookie-less World brought to you by LiveRamp. More on the Programmatic Summit 2002 here. See acast.com/privacy for privacy and opt-out information.

Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp. Visit LiveRamp to find out how they can help your business. This episode features the full interview with Dr Willem Paling, Director of Customer and Growth Analytics at IAG. He talks about the optimistic future of digital advertising, how we can clean out the ad ecosystem as a whole community and improve the consumers online experience. Your host Gavin Stewart, Marketing Director and co-founder of Ashton Media brings Short, Sharp, Stories and Solutions to the biggest challenges in marketing, advertising, media and CX. In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers, the future is opaque at best. But it's in this uncertain future that I'm reminded of a key moment in history where the right team overcame obstacles both challenging and unknown. The marketing and advertising industry has a somewhat unhealthy addiction to cookies and their favourite digital treat is going to vanish. With third-party cookies in decline and a move for the industry to look for long-term solutions, opinions have become clear on the landscape of digital marketing and how it has changed over the past few years. We spoke with several prominent figures in the digital marketing industry, to discuss what that the cookie-centred approach has meant for the industry since the inception of programmatic by tapping into their experience and insights on the long-awaited developments. Into its 7th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that in partnership with IAB Australia, the Programmatic Summit takes place in March 2020, Sydney and Melbourne. Programmatic In Your Pocket - Life in a Cookie-less World brought to you by LiveRamp. More on the Programmatic Summit 2002 here. For information regarding your data privacy, visit acast.com/privacy See acast.com/privacy for privacy and opt-out information.

Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp. Visit LiveRamp to find out how they can help your business. This episodes features snippets of interviews from; - Travis Clinger (LiveRamp) - Jennifer Snell (Finder.com) - Peter Barry (PubMatic) - Willem Paling (IAG)Your host Gavin Stewart, Marketing Director and co-founder of Ashton Media brings Short, Sharp, Stories and Solutions to the biggest challenges in marketing, advertising, media and CX.In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers, the future is opaque at best. But it's in this uncertain future that I'm reminded of a key moment in history where the right team overcame obstacles both challenging and unknown. ..The marketing and advertising industry has a somewhat unhealthy addiction to cookies and their favourite digital treat is going to vanish."With third-party cookies in decline and a move for the industry to look for long-term solutions, opinions have become clear on the landscape of digital marketing and how it has changed over the past few years.We will tackle the problem of how we got here first. Then move onto the solution and what lies ahead. We'll then wrap it up by getting some live interviews from a few attendees at our Ashton Media Programmatic Summit 2020 at the lovely Doltone House in Pyrmont, Sydney.We spoke with several prominent figures in the digital marketing industry, to discuss what that the cookie-centred approach has meant for the industry since the inception of programmatic by tapping into their experience and insights on the long-awaited developments.Into its 7th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that in partnership with IAB Australia, the Programmatic Summit takes place in March 2020, Sydney and Melbourne.Programmatic In Your Pocket - Life in a Cookie-less World brought to you by LiveRamp. More on the Programmatic Summit 2002 here. For information regarding your data privacy, visit acast.com/privacy See acast.com/privacy for privacy and opt-out information.

In our first episode, we discuss the tale the plight of agencies in the wake of the growing presence of consultancies, is it a simple case of David vs Goliath where the consultancies represent Goliath and the agencies, David…or is there more to it than that? We get under the skin of the issue with Andrew “Billy” Baxter, Senior Advisor at KPMGs Customer, Brand & Marketing Advisory (CBMA) business, Leif Stromnes, MD Strategy and Innovation of DDB Sydney and Phil McDonald, CEO of Indie agency BCM. For information regarding your data privacy, visit acast.com/privacy See acast.com/privacy for privacy and opt-out information.