Podcasts about Lion

"Dead or alive you are coming with us" back to July 1987 as we talk about RoboCop on the Back to the Past Podcast from the AllStar Fence STL Studios on the Lion's Den Podcast Network powered by Stark Roofing! For all things Back to the Past Podcast, including feedback, episode suggestions and even how to purchase your very own shirt, please visit BacktothePastPodcast.com! Please support our sponsors: Stark Roofing LLC AllStar Fence STL Pasta House in High Ridge Granite Pros, LLC Turner Tree Specialists Terri Anne The Moon & Back Photography and Doula Services If you have any feedback or questions, email - thelionsdenpodcast32@gmail.com Also please "Like" and DM The Lions Den Podcast Facebook Page here. You can also follow The Lions Den Podcast on: Instagram at @TheLionsDenPodcast TikTok at The Lions Den Podcast Feel free to DM us at The "2 Dumb Dads" Show Facebook Page.  

Despite the cold and snow this winter, several companies have been hard at work rehearsing shows. Home Made Theater and Confetti Stage, Inc. are presenting two classics this winter. We chat with director Toni Anderson-Sommo and actors Matthew Crowley and Bridget Dunigan about the timeliness of "The Crucible" at Home Made Theater and then we discuss the power of "The Lion in Winter" with director Adele Scheiber at Confetti Stage.

The Weekend Whassup for Friday, 2/27/2026! The Point keeps you connected to the top 12 things happening around Sheboygan this weekend on The Sheboygan Area Weekend Whassup powered by Pleasant View Realty’s Tayler Brendel! Sheboygan’s Laker’s Ice Center is open for public skating this afternoon (Friday) from 1-3! https://www.sheboyganlakershockey.com/publicskating See the 2025 movie “Sinners” tonight (Friday) at 7 on the big screen at The Weill Center in downtown Sheboygan! https://www.weillcenter.com/events/movie-sinners-2025/ Cub Scout Pack 3801 invites you to a brat fry tomorrow (Saturday) from 9-2 at Miesfeld’s Market in Sheboygan! Come support scouting adventures! https://www.facebook.com/events/25435824619381520 Partners for Community Development Present: Comedy for the Community tonight (Friday) after 5:30 at Acuity in Sheboygan. Charity wheel rides, games, apps and a cash bar. See Mat O’Neill, a mentalist and magician perform at 7. https://business.sheboygan.org/events/details/comedy-for-the-community-02-27-2026-45296 Experience “Frozen Fairways” at Kohler’s Blackwolf Run. Different winter-themed activities for families each week. Skating, Hiking, Hot chocolate, live music and more! This weekend is “Country Music Weekend!” https://destinationkohler.com/explore-more/activities-and-events/frozen-fairways It’s Porta Potty Racing weekend at The Smiling Moose Saloon in Newton. Enjoy the homemade racing action from 11:30-3:30 tomorrow (Saturday). https://www.lakeshorefosterfamilies.org/porta-potty-races Sheboygan Lakers’ Figure Skating Clubs’ 19th Annual Ice Show is tomorrow (Saturday) at 4pm and Sunday at Noon! See Heroes Vs. Villains on ice! https://www.facebook.com/events/3403552679809251 Sheboygan Theatre Company’s 4th Annual Murder Mystery Gala fundraiser is tomorrow (Saturday) night at 6:30 at The Sheboygan Yacht Club. Step into a night where secrets linger and the stakes run high. Casino tables, raffle prizes, music, and plenty of dancing too! https://wxerfm.com/events/502364/ The Cascade Fire Department and First Responders’ Huge Winter Bash featuring The Glam Band is tonight (Friday)! Doors open at 6, music at 8! Hot Sandwiches, Beer & Cocktails, Raffles & games! https://www.facebook.com/photo?fbid=1332230475605707&set=pb.100064563016793.-2207520000 Sheboygan County Cycling Presents their 2026 Pedal Palooza fundraiser, Sunday afternoon at 3 Sheeps in Sheboygan! Enjoy fun and food for the whole family while supporting cycling for everyone in Sheboygan County. https://shorturl.at/kWc4r Greenbush Kettle Moraine Trailblazers Snowmobile Club hosts a brat fry at the Greenbrush Town Hall on Sunday after 11am! Food, raffles and more! https://www.facebook.com/events/886138137155887 The 2nd Annual Pasta-Rama is Sunday from 10:30-2:30 at the Lion’s Club in Cascade! Three types of pasta with your choice of sauces. $10 for adults and $5 for kids! Raffles and a money tree too! https://www.facebook.com/events/2581967405515610 See omnystudio.com/listener for privacy information.

L'Horoscope du Mercredi 25 Février

L'Horoscope du Mercredi 25 Février

L'Horoscope du Mercredi 25 Février

Bestselling children's author Meena Harris (Maya's Big Question, Kamala and Maya's Big Idea) plays an ambitious coyote in this Shoshone, Shasta and Hupa legend about how summer and winter came to be. Sign up for our monthly newsletter, "The Lion's Roar", here.

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In this episode of SolFul Connections, Amanda connects with counselor and community activist Ariel Virk, MA, LPC, a woman who embodies a rare and beautiful balance: deep gentleness paired with fierce protection.The daughter of immigrant parents from Honduras and India, Ariel shares what it was like growing up between cultures, learning to navigate identity, belonging, and the quiet art of code-switching. She reflects on how her heritage shaped her worldview, her empathy, and ultimately her calling to become a therapist.Ariel speaks candidly about the emotional weight of counseling work and the intentional practices that help her stay grounded. But this conversation goes deeper than biography.It explores what it means to stand up to bullies, beyond the classroom, in systems, and in society. Ariel shares why community activism is not separate from her work as a therapist but deeply intertwined with it. For her, protecting others is not performative. It is personal.Together, Amanda and Ariel talk about:Navigating multicultural identity as a child of immigrantsThe quiet strength required to hold space for othersWhy joy can be an act of resistanceThe importance of community in healingSelf-care that goes beyond bubble bathsAnd the kind of courage that is both soft and unshakableAriel's name means “Lion of God,” and yet her power doesn't always show up as a roar. Sometimes it looks like steady presence. Sometimes it sounds like a calm voice saying, “That's not okay.” Sometimes it's the quiet strength of someone who stands guard over others without needing applause.If you've ever wondered how to stay tender in a world that can feel hard, this conversation is for you.

We all know that MAFS is a juggernaut on our screens and Jack has well and truly bought in to it. Last night, a new couple, Tyson and Steph walked down the aisle and Jack’s bringing the groom’s rather bold opinions to Chrissie to get her thoughts. Plus, a Thai Police has gone undercover in a lion costume to catch a burglar, have you ever gone incognito? 00:00 - Chrissie found THE Bomber 01:09 - It's Cheesy Tuesday 04:07 - A Thai Police officer has gone undercover as Lion 07:49 - Have you ever gone undercover? 12:28 - It's Fashion In Art?? 15:12 - Freud Chat! 17:05 - Chrissie's Quizzie 21:25 - There's A New Couple on MAFS 28:10 - Have you been or are you with a partner who fundamentally disagrees with you? 34:15 - Katie Underwood is addressing the 'mole' rumoursSee omnystudio.com/listener for privacy information.

What does your future hold? In Genesis 49, Jacob breathes his last breaths while speaking powerful, prophetic words over each of his sons. From the "Lion of Judah" to the "fruitful bough" of Joseph, we explore how these ancient blessings shaped the history of Israel and pointed directly to the coming of the Messiah. Join us as we uncover the deep symbolism behind Jacob's final testament.#Genesis49 #TwelveTribes #LionOfJudah #BibleStudyTamil #Prophecy #JacobFinalWords #MessianicProphecy #BroEmersonDevaraj #WayToLife #BiblicalDestiny

L'Horoscope du Mardi 24 Février

L'Horoscope du Mardi 24 Février

L'Horoscope du Mardi 24 Février

ABOUT THIS MESSAGE So you did the right thing… and still ended up in a pit. Make it make sense. In Daniel 6, obedience didn't keep Daniel out of opposition. It actually put him in the den. And if we're honest, that's the part that frustrates us. You expect obedience to protect you, not position you for pressure. But here's what we don't always see. The lions aren't always the real threat. Sometimes it's the wrong perspective. The wrong people. Or slowly losing sight of your purpose that steals your joy before anything ever touches you. Your circumstances don't dictate your happiness. You do. Joy anchors you. Happiness is just what shows on the surface. In this message, we unpack how to keep your happiness when you've been thrown into the den by focusing on the right perspective, the right people, and the right purpose. The den does not get the final say. And no, God is not sleeping on you. SCRIPTURE REFERENCES Daniel 6:16–23 Psalm 1:1 Psalm 127:5 Ephesians 2:10 ABOUT UNION CHURCH We exist for one thing: to help unite people with purpose. At Union Church, we believe heaven can be experienced on earth when people live intentional and purposeful lives submitted to God's Word. We help people know God, find freedom, discover purpose, and make a difference. We are one church in multiple locations throughout Maryland, Virginia, and Charlotte, North Carolina. Find a location near you: theunionchurch.com/findalocation GIVING www.theunionchurch.com/give FIND US ON SOCIAL MEDIA Facebook: www.facebook.com/weareunionchurch Instagram: www.instagram.com/weareunionchurch Instagram: www.instagram.com/stephenrchandler Website: https://theunionchurch.com

Motherhood reveals our insecurities. One minute we feel confident and steady, and the next we're wondering if we're the “less than” version of someone else. In this episode of the Gather Moms Podcast, we continue our Bible Moms series by stepping into the complicated, emotional story of Leah—a woman who knew what it felt like to be overlooked, unloved, and second best. Leah's story (Genesis 29–30) reads like a reality TV drama: family deception, sibling rivalry, sister wives, competition for affection, and a whole lot of baby naming that doubles as emotional journaling. Married through trickery and constantly compared to her beautiful sister Rachel, Leah spends years longing for her husband's love. But as she begins having children, something powerful happens—her heart slowly shifts. At first, Leah names her sons out of her pain: “The Lord has seen my misery.” “The Lord heard that I am unloved.” “Now my husband will love me.” But eventually, her focus changes. With the birth of Judah, she says, “This time I will praise the Lord.” Her circumstances haven't improved. Jacob still favors Rachel. The rivalry hasn't disappeared. But Leah's heart has turned toward trust instead of striving. And here's the beautiful twist: Jesus doesn't come from Rachel's line. He comes from Leah's. The Lion of Judah is born from the life of the overlooked wife. God brings redemption right through the middle of her mess. This episode is an invitation for moms who feel unseen, compared, or stuck in hard seasons to remember that God sees, God hears, and God works through imperfect stories. Your circumstances may not change overnight—but your focus can. And sometimes praise is the first step toward peace. In this episode, we talk about:Why context matters when we read ScriptureA simple Bible study method: observation, interpretation, and applicationWhat Leah's baby names reveal about her heartHow comparison and competition steal our joyWhy God often does His greatest work in messy situationsThe powerful reminder that Jesus came through Leah's line Scripture referenced: Genesis 29–30 Next steps:Join us on Gather Moms Patreon as we read through the book of Luke together during Lent in our “Luke for Lent” series. This simple, doable reading plan is designed especially for busy moms and starts February 18. Download the Patreon app and search Gather Moms to join us—we would love to walk through this season with you. We're also so excited to partner with Sky Ranch Camps in Van, Texas. If you're looking for an unforgettable overnight camp experience for your child (ages 6–16), Sky Ranch offers screen-free fun, lifelong friendships, and incredible godly mentors. Get $200 off your child's first week of overnight summer camp with code GATHERMOMS at skyranch.org. Come see the difference where camp is crazy fun with a powerful purpose. Gather Moms: Instagram | Twitter | Facebook Kate Henderson: Instagram | Facebook Rebecca Bradford: Instagram | Facebook

Become a herbalist → https://bit.ly/HerbalProgram February can be such a hard month for so many people.In this episode I talk openly about the winter blues, the impact of late winter light, and why this season can feel especially heavy on the nervous system and mood. Low energy, low motivation, and emotional tenderness are common this time of year, and there are real biological and seasonal reasons for that.

Is Artificial Intelligence a threat to your business, or the single greatest opportunity for growth you've ever had? In this powerful episode, we sit down with AI strategist and innovator Cortez Springer to cut through the hype and the fear. We dive into the practical ways you can start leveraging AI right now to boost efficiency, enhance creativity, and build a smarter, more resilient business, no matter your budget or technical skill level.Cortez tackles the biggest questions and concerns surrounding AI, from job displacement to data privacy, and provides a clear roadmap for turning this transformative technology into your competitive advantage.Ready to go deeper? Cortez is hosting a live AI Business Growth Workshop, and The Lion's Den is proud to partner with him to bring you this opportunity. Don't get left behind—secure your spot and start building the future of your business today.Join the live workshop here:https://aihustlelive.com/register?am_id=seth8007

On ne le répète jamais assez, le seul qui a le pouvoir de sauver les agriculteurs (ou en tous les cas de les aider à mieux vivre), c'est bien le consommateur, parce qu'au final c'est bien lui qui achète... ou pas. Et le problème, c'est qu'aujourd'hui, on achète le plus souvent "en aveugle". Quand vous achetez un camembert Président ou un camembert Cœur de Lion, savez-vous qui paye le mieux l'éleveur laitier ? Non... Ecoutez Olivier Dauvers : les secrets de la conso du 23 février 2026.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

L'Horoscope du Lundi 23 Février

L'Horoscope du Lundi 23 Février

L'Horoscope du Lundi 23 Février

This teaching invites us into a profound exploration of gratitude as a cornerstone of abundant Christian living. Drawing from Colossians 2:6-15, we discover that gratitude isn't merely an occasional emotion reserved for special occasions, but rather a transformative trait that should characterize our entire existence. The message powerfully breaks down gratitude into three essential components: the benefactor (Christ Jesus the Lord), the benefit (our complete salvation), and the beneficiary (us as recipients). What makes this particularly compelling is the recognition that gratitude has measurable effects on our physical and emotional well-being, decreasing depression, anxiety, and stress while increasing energy, hope, and contentment. Yet beyond these natural benefits lies something far greater: when we truly grasp what Christ accomplished on the cross, canceling our debt and disarming spiritual powers, we cannot help but overflow with thanksgiving. The vivid illustration from The Lion, the Witch, and the Wardrobe brings home the reality that we were traitors deserving death, yet Christ offered Himself as our substitute. This isn't just theological theory; it's the foundation for a life marked by continuous gratitude, recognizing that everything we have, from our next breath to our eternal destiny, is an undeserved gift from a lavish God.

Tyler not only talks about the winner for Best pic, Oliver! but also gushes about one of his favorite films of all time, The Lion in Winter. Tyler also breaks down the competition Funny Girl Romeo and Juliet Rachel, Rachel And tell you how they rank up against the winner. Want to see what I've been watching through the course of the year? Be sure to check out my letterboxd https://boxd.it/7ChT  

Can the "King of the Zodiac" handle being ordinary? ♌

On this episode of The Federalist Radio Hour, James Rosen, chief Washington correspondent for Newsmax and author of Scalia: Supreme Court Years 1986-2001, joins Federalist Staff Writer Shawn Fleetwood to discuss how Justice Antonin Scalia's time on the Supreme Court reoriented the nation towards originalism and fundamentally transformed the high bench forever.You can find Rosen's book here: https://www.betterworldbooks.com/product/detail/scalia-supreme-court-years-1986-to-2001-9781510786912/newThe Federalist Foundation is a nonprofit, and we depend entirely on our listeners and readers — not corporations. If you value fearless, independent journalism, please consider a tax-deductible gift today at TheFederalist.com/donate. Your support keeps us going.

On this episode of The Federalist Radio Hour, James Rosen, chief Washington correspondent for Newsmax and author of Scalia: Supreme Court Years 1986-2001, joins Federalist Staff Writer Shawn Fleetwood to discuss how Justice Antonin Scalia's time on the Supreme Court reoriented the nation towards originalism and fundamentally transformed the high bench forever. You can find Rosen's […]

Mostly Film: Creature Feature Mayhem — Ep. 1: Man vs. LionWe're kicking off a brand-new series, and we're starting with teeth.Welcome to Creature Feature Mayhem, where each episode pairs a classic and a modern monster movie to figure out what actually makes this genre work. This week: The Ghost and the Darkness (1996) vs. Beast (2022). Prestige '90s lion terror vs. modern survival-thriller chaos.If you're new here, this is Mostly Film: a movie podcast where we mix real analysis with a little bit of unhinged energy. You can find us wherever you get your podcasts (like or subscribe

I'll be your Emmylou, and I'll be your June if you'll be my Robb and my Colton too because it's time for Know Your Writes! This week, our hosts discuss The Lion's Roar by Swedish folk duo First Aid Kit. Listen to Robb and Colton debate the merits of this 2012 release, from its pristine vocal harmonies to its (according to one host, at least) questionable lyric choices. Other topics include:- fighting the Monday blues  - Colton's official remark on Kid Rock - our hosts conspiracy theories regarding "King of the World"  

Recorded live from the National Religious Broadcasters Convention in Nashville, Chris Stigall speaks with Debbie Kraulidis, Vice President of Moms for America and host of The Mom View, about the organization's growing influence in the Trump administration. Moms for America has received dozens of White House invitations, including rare access to Chief of Staff Susie Wiles, who credited moms for Trump's victory. Debbie shares stories of everyday moms being called to the White House for events on topics like Trump accounts for newborns and autism investigations, plus the launch of The Mom View show.Chris also talks with Billy Hallowell, CBN investigative journalist and new Lion correspondent, about his upcoming documentary Investigating the Supernatural: Angels & Demons. Billy discusses real stories of spiritual encounters, expert insights from psychiatrists and theologians, rising reports of deliverance needs, and the cultural moment of increased interest in faith amid chaos and confusion.A faith-focused conversation on motherhood, influence, and the unseen spiritual realm.00:00:00 - Introduction00:00:27 - Moms for America at NRB00:01:18 - White House Invites and Influence00:01:54 - Susie Wiles Interview00:03:41 - The Mom View Show00:04:56 - Growth of Christian Media00:06:37 - Trump Accounts and Mom Stories00:08:41 - Joining Moms for America00:10:15 - Billy Hallowell on Supernatural Films00:11:06 - Investigating Angels and Demons00:14:09 - Expert Insights and Stories00:16:18 - Rise in Spiritual Warfare Reports00:21:57 - Cultural Confusion and Faith Response Follow The Lion on Facebook, Instagram, X, and YouTube. You can also sign-up for our newsletter and follow our coverage at ReadLion.com. To learn more about the Herzog Foundation, visit HerzogFoundation.com. Like and follow us on Facebook, X, and Instagram, or sign up to receive monthly email updates. #ChristianEducation #Education #EducationPolicy #EducationReform #FaithAndLearning #Family #FaithInEducation #Faith #Homeschool #ChristianSchool #PrivateSchool #EducationNews #News #Religion #ReligiousNews #PublicSchool #SchoolNews #NewsShow #SchoolChoice

Medicinal mushrooms have been gaining popularity in the wellness world due to their potential health benefits. In this episode of the NTI PodTalk, Dianne interviews soon to be graduate, NTI staff member, and founder of Bloomcap Naturals, Andy Cappetta. Andy shares his journey into mycology, medicinal mushroom cultivation and extraction, and what truly defines a high-quality mushroom supplement. If you've been using medicinal mushrooms, or are curious about them but don't know where to start, this episode is for you! About Andy:Andrew Cappetta is a Colorado-based mycology enthusiast, functional nutrition professional, and the founder of Bloomcap Naturals LLC — a small-batch, fruiting-body-only mushroom extract company focused on purity, potency, and transparency.Andrew's passion for mushrooms began as part of his own healing journey. After struggling with reactive hypoglycemia, nervous system dysregulation, and the emotional stress of losing his brother, he turned toward the world of functional mushrooms as a way to support his resilience and well-being. When commercial supplements only left him inflamed or anxious, he decided to dive deeper — learning sterile techniques, growing his own mushrooms, and eventually mastering dual-extraction methods.During his training at the Nutrition Therapy Institute, Andrew studied biochemistry, herbology, and the art of extraction, which shaped his approach to creating clean, potent tinctures rooted in tradition and backed by modern understanding. He now grows Reishi, Lion's Mane, Cordyceps, and other species on organic substrates, producing extracts crafted for people who want honest, high-quality mushroom tinctures and powders without grain fillers or mycelium.Through Bloomcap Naturals and his work in functional nutrition, Andrew helps people connect with the world of fungi, understand the science behind them, and use them as allies in supporting their body's natural balance.When he isn't cultivating mushrooms, you'll find him outdoors in Colorado, crafting educational content, or diving into the microbiome research that continues to inspire his work.Bloomcap NaturalsInstagramintelligentfoods88@gmail.com**Timestamps for the topics discussed can be found on this episode's NTI PodTalk pageAre you ready to start your journey as a Nutrition Therapist Master? To learn more about NTI's Nutrition Therapist Master Certification, visit ntischool.com for more information, or call 303-284-8361 to speak with our admissions team.This discussion is not intended to provide Medical Nutrition Therapy, nor in any way imply that Nutrition Therapists who graduate from NTI are qualified to provide Medical Nutrition Therapy. The scope of practice for graduates of NTI is to deliver therapeutic nutrition guidance to our clients which helps support their natural biology to achieve optimal function in whatever wellness path they are on.

Jeune Lion est bien entouré pour son dernier jour de Planète Rap, mais seul face au micro pour une session live cardio !

We are going to be talking about some incidents that happened during this past Mardi Gras season. Want more Motorcop check out the Patreon CLICK HERE Get you Motorcop Merch by CLICKING HERE Want to be a guest or share a story email me at motorcopchronicles@gmail.com Be the LION 

Th Brits want to investiagate crime in the states, and this mom that injects poop in to her child and more. Want more Motorcop check out the Patreon CLICK HERE Get your Motorcop Merch CLICK HERE want to be a guest or share a story email me at motorcopchronicels@gmail.com Be the Lion  

Finding affordable housing has been a challenge in Colorado for years. A measure passed by voters statewide four years ago is starting to make a difference. We'll talk through what it's meant for the state's small mountain towns and what still needs to be done. Then, we remember civil rights activist, Reverend Jessie Jackson, who died this week. We also remember the loss of the occasionally high-strung, legendary coach of the Denver Nuggets, Doug Moe. And we celebrate Lunar New Year with a behind-the-scenes look at the tradition of lion dancing! 

If you have any questions or comments, send Pastor John a text.Pastor John Bornschein and Dr. Steve Ford examine Daniel 7 and the rise of the final kingdom of the Beast before the return of Jesus Christ our Lord.Support the showProduced by Calvary Fellowship Fountain Valley church. Learn more at www.CalvaryFountain.com

Michael Whiting and Nathan Schmook bring you the latest footy news on AFL Daily. We are taking a look at all eight non-Victorian sides a fortnight out from Opening Round. Zak Butters is the biggest name in the free agency pool this year, as the Power have a new lease on life under coach Josh Carr. The Giants will call it shrewd recruiting having Clayton Oliver given the amount of injuries the midfield has felt this summer. Oscar Allen had his first hitout as a Lion this week plus there's an expectation the Swans are back in the finals in Dean Cox's second year. Subscribe to AFL Daily and never miss an episode. Rate and review wherever you listen to podcasts.See omnystudio.com/listener for privacy information.

The Wizard of Oz by Frank Baum原文Chapter Three: The Emerald City It was a long day.The yellow brick road went past fields and through trees,up hills and down hills.In the evening, they began to see small green houses.By sometimes, little people in green clothes came out and looked at the friends,but they did not come near them because they were afraid of the cowardly lion.'Everything here is green. Perhaps we're near the Emerald city,' said Dorothy, 'Toto and I are hungry. Let's stop at the next house.'A little woman opened the door.And Dorothy said, 'please can we stay the night in your house?'The little woman looked at the lion.And Dorothy said quickly, 'The lion is my friend and he never hurts anybody.''All right? ' the little woman said, 'You can all come in.'She put a wonderful dinner on the table.Dorothy and Toto ate a lot of it, and the lion ate some of it.But the Scarecrow and the Tin Man ate nothing.'Where are you all going?' asked the little woman.'To the Emerald city,' said Dorothy, 'We want to see the Wizard of Oz.''That'snot easy,' said the woman, 'The wizard never goes out of his house and nobody sees his face.''Is the wizard a man?' asked the Scarecrow.'Nobody knows,' said the woman, 'He is a wizard, so he can be a man or an animal or anything.''How strange!' said Dorothy, 'But we need his help, so we must see him.'The next day, they thanked the woman, left the house and began walking again.Soon they saw a beautiful city in front of them.It was the Emerald city.At last, the friends went up the yellow brick road to a big green door and stopped slowly.The door opened and a little man in green clothes stood there.'We want to see the wizard, please,' said Dorothy.'Nobody sees the wizard,' he said, 'He is a very good and very famous wizard, but nobody can see him.''We must see him,' said Dorothy, 'Please ask him!''All right,' said the green man, 'I can take you to his house, but first you must all put glasses on.'He opened a big box. In it were lots of glasses.'You must wear your glasses all the time,' he said, 'Everybody in the city must wear glasses. The Wizard says this.'So they all put on glasses.The green man put on some glasses too.And then he took them through the Emerald city.Everything in the city was green—— men, women, children, houses, shops, streets. The green man took them to a very big house, and they went into a long green room.'Wait here,' he said.After a short time, he came back.'You can see the Wizard,' he said, 'But you must go to him one by one. He wants to see the little girl first.'Then he went away and a green girl came in.She took Dorothy to a tall green door.'The Wizard is in there,' said the Green girl, 'He's waiting for you.'Dorothy went in.On a green chair was a very, very big head.There was no body, or arms, or legs—— only a head. Its mouth opened and the head said, 'I am Oz,who are you and what do you want?''I am Dorothy,' said the child bravely.'Where did you get those red shoes from?''The bad Witch of the East,' said Dorothy, 'My house fell on her and killed her.''What is that thing on your face?''A kiss. The good Witch of the North kissed me,' said Dorothy, 'I need help and she told me about you.'And what do you want?''I want to go home to Kansas,' answered Dorothy, 'But I don't know the way. Please help me to get home.The big eyes opened and closed, opened and closed.Then the mouth opened and the head spoke again.'Well,'it said, 'Perhaps I can help you, but first you must do something for me.''What do you want me to do?' asked Dorothy.'Kill the bad Witch of the West.''But I don't want to kill anybody,' said Dorothy.'You killed her sister and you are wearing her shoes. Go now and kill the Witch of the West.'The little girl began to cry.'But how can I kill the witch?' She said.The big eyes opened and looked at her, but the head did not answer.Dorothy went away, and then her friends went into the Wizard's room.First the Scarecrow, then the Tin Man, and last the Lion.Later,they all met in the long green room and talked.Dorothy told her friends about the head.'That's interesting,' said the Scarecrow, 'I didn't see a head. I saw a beautiful woman. I asked her for some brains and she said, “yes, but first you must help Dorothy to kill the Witch of the West.”''I saw a big animal with two heads,' said the Tin Man, 'I asked for a heart. The animal said, “I can give you a heart, but first you must help Dorothy to kill the witch of the west.” What did you see? Lion.''Oh,I saw a ball of fire.' said the cowardly lion. 'I said, “I am a coward, please make me brave.” And the fire said, “When the Witch of the West is dead, I can help you. But not before.”''I was angry then,' said the lion, 'But the ball of fire got bigger and bigger, so I ran away.''Oh,what are we going to do?' said Dorothy.'Well,'said the scarecrow, 'we must find the Witch of the West, and then we must kill her.'翻译第三章：翡翠城这一天过得十分漫长。黄色的砖路穿过田野，穿过树林，爬上山坡，又滑下山坡。傍晚时分，他们开始看到一些小小的绿色房屋。不一会儿，穿着绿色衣服的小个子人们走了出来，打量着朋友们，但他们没有靠近他们，因为他们害怕那只胆小的狮子。“这里的一切都是绿色的。也许我们离翡翠城不远了。”多萝西说，“我和托托饿了。咱们去下一家房子歇歇吧。”一个矮小的女人开了门。多萝西说：“请让我们在您家过夜好吗？”那个矮小的女人看了看狮子。多萝西急忙说道：“狮子是我的朋友，他从不伤害任何人。”“行吗？”那个矮小的女人说，“你们都可以进来。”她把一顿丰盛的晚餐放在了桌上。多萝西和托托吃了很多，狮子也吃了一些。但稻草人和铁皮人什么也没吃。“你们要去哪儿？”那个矮小的女人问道。“去翡翠城。”多萝西说，“我们想去见奥兹巫师。”“那可不容易。”那个女人说，“巫师从不走出他的房子，也没人能看到他的脸。”“巫师是个男人吗？”稻草人问道。“没人知道，”那位女士说道，“他是位巫师，所以他可以变成人、动物或者任何东西。”“这太奇怪了！”多萝西说道，“但我们需要他的帮助，所以我们必须见见他。”第二天，他们向那位女士道谢，离开了房子，再次踏上了前行的路。很快，他们就看到一座美丽的城市出现在眼前。那就是翡翠城。最后，朋友们沿着黄色的砖路走向一座巨大的绿色大门，缓缓停下。门开了，一个穿着绿色衣服的小个子男人站在那里。“我们想见见那位巫师，请问可以吗？”多萝西说道。“没人能见到那位巫师，”他说道，“他是位非常出色且非常有名的巫师，但没人能见到他。”“我们必须见见他，”多萝西说道，“请让他带我们去吧！”“好吧，”那个绿衣人说道，“我可以带你们去他家，但首先你们所有人都必须戴上眼镜。”他打开一个大箱子。里面有许多副眼镜。“你们必须一直戴着眼镜，”他说，“城里所有人都必须戴眼镜。巫师这么说的。”于是他们都戴上了眼镜。那个绿衣人也戴上了眼镜。然后他带着他们穿过了翡翠城。城里的所有事物都是绿色的——男人、女人、孩子、房屋、商店、街道。那个绿人带他们来到一座非常大的房子前，然后他们走进了一个长长的绿色房间。“在这儿等着吧。”他说。过了一会儿，他回来了。“你可以见到巫师了，”他说，“但你们必须一个一个地去见他。他想先见到那个小女孩。”然后他离开了，一个绿衣女孩走了进来。她带着多萝西来到一扇高高的绿色门前。“巫师在里面，”绿衣女孩说，“他在等你。”多萝西走了进去。在一张绿色的椅子上有一个非常非常大的脑袋。没有身体、胳膊或腿——只有一个脑袋。它的嘴巴张开，脑袋说道：“我是奥兹，你是谁？想要什么？”“我是多萝西，”孩子勇敢地说。“你从哪儿得到那些红色鞋子的？”“东方的恶女巫，”多萝西说，“我的房子压倒了她并杀了她。”“你脸上的那个东西是什么？”“一个吻。北方的好女巫亲了我，”多萝西说，“我需要帮助，她告诉了我关于你的消息。”“那你想要什么？”“我想回堪萨斯去，”多萝西回答，“但我不知道路。请帮我回家吧。”那双大眼睛睁了又闭，闭了又开。然后嘴巴张开，脑袋再次说话了。“好吧，”它说道，“或许我能帮到你，但首先你得为我做一件事。”“你想要我做什么？”多萝西问道。“杀死西边的那个邪恶女巫。”“但我不想杀任何人啊。”多萝西说道。“你杀了她姐姐，而且你还穿着她的鞋子。现在赶紧去杀死西边的那个女巫吧。”小女孩开始哭泣起来。“但我怎么才能杀死那个女巫呢？”她说。那双大眼睛睁开了，看向她，但脑袋却没有回应。多萝西离开了，随后她的朋友们走进了巫师的房间。先是稻草人，然后是铁皮人，最后是狮子。后来，他们都来到了那间长长的绿色房间里交谈。多萝西向她的朋友们讲述了那个脑袋的事。“那很有趣，”稻草人说，“我没有看到一个脑袋。我看到的是一位美丽的女子。我向她要了一些头脑，她说：‘可以，但首先你必须帮助多萝西杀死西方女巫。'”“我看到一只有两只脑袋的大型动物，”铁皮人说，“我想要一颗心。那只动物说：‘我可以给你一颗心，但首先你必须帮助多萝西杀死西方女巫。'你看到了什么？狮子。”“哦，我看到一个火球。”胆小的狮子说，“我说：‘我是个胆小鬼，请让我勇敢起来。'然后那火球说：‘等西方女巫死了之后，我可以帮助你。但在此之前不行。'”“我当时很生气，”狮子说，“但那个火球变得越来越大，所以我跑开了。”“哦，我们该怎么办？”多萝西说。“嗯，”稻草人说，“我们必须找到西方女巫，然后我们必须杀死她。”

Recorded live at Symphony Hall with Boston Symphony Orchestra players and a star-studded cast, this Buddhist story from Tibet and India proves we can all be helpers, no matter our size. Sign up for our monthly newsletter, "The Lion's Roar", here.

Spiritual danger isn’t always obvious. Just like something hidden in plain sight, the greatest threats to our faith are often unseen. Scripture reminds us that we have a real enemy who prowls like a roaring lion, looking for someone to devour. While we may not physically see spiritual warfare, it is very real. This devotional calls us to awareness—not fear. We are not left defenseless. God has equipped us with spiritual armor and given us His Word, His Spirit, and the advocacy of Jesus Christ. When the enemy whispers lies, Jesus stands as our Advocate, declaring us forgiven and redeemed. When accusations try to overwhelm us, Christ’s finished work silences them. Spiritual attacks can come through suffering, discouragement, temptation, doubt, or isolation. That’s why we are urged to stay alert and sober-minded. But vigilance doesn’t mean panic—it means standing firm in faith. The Lion of Judah has already triumphed over the prowling lion. We walk through life aware of the battle, but confident in the victory. God promises that after we have suffered for a little while, He Himself will restore, strengthen, and make us steadfast. We are protected, not because we are strong, but because He is. Main Takeaways Spiritual warfare is real, even when it is unseen. The enemy seeks to discourage, accuse, and weaken believers. God provides spiritual armor and calls us to stand firm in faith. Jesus is our Advocate, silencing the enemy’s accusations. God promises restoration, strength, and steadfastness after seasons of trial. Today’s Bible Verse “Be alert and of sober mind. Your enemy the devil prowls around like a roaring lion looking for someone to devour. Resist him, standing firm in the faith, because you know that the family of believers throughout the world is undergoing the same kind of sufferings. And the God of all grace, who called you to his eternal glory in Christ, after you have suffered a little while, will himself restore you and make you strong, firm and steadfast. To him be the power for ever and ever. Amen” (1 Peter 5:8-11, NIV). Your Daily Prayer Prayer excerpt for listeners: “Help me to stand firm in my trust in You, Lord, and to fight with Your Word against the lies of the enemy.” Listen to the full prayer here, or read the full devotional and complete prayer by visiting the links below. Discover more daily encouragement and faith-based podcasts: LifeAudio.com – Christian podcasts and devotionals Crosswalk.com – Articles, devotionals, and Bible study resources This episode is sponsored by Trinity Debt Management. If you are struggling with debt call Trinity today. Trinity's counselors have the knowledge and resources to make a difference. Our intention is to help people become debt-free, and most importantly, remain debt-free for keeps!" If your debt has you down, we should talk. Call us at 1-800-793-8548 | https://trinitycredit.orgTrinityCredit – Call us at 1-800-793-8548. Whether we're helping people pay off their unsecured debt or offering assistance to those behind in their mortgage payments, Trinity has the knowledge and resources to make a difference. https://trinitycredit.org Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to The Big Impression.Ilyse Liffreing (00:09):This week we're joined by Natalia Ball Global Chief Growth Officer at Mars Pet Nutrition home to brands like Pedigree and Sheba.Damian Fowler (00:18):Last March, pedigree launched a bold, purpose-driven campaign in Brazil celebrating mixed breed dogs, especially the iconic Vela Caramelo.Ilyse Liffreing (00:27):It wasn't just a campaign, it became a movement boosting adoption and challenging long held bias.Damian Fowler (00:35):The work went on to win top honors at the 2025 cans. Lions including the titanium lionIlyse Liffreing (00:41):And its impact is still rippling across markets and media channels worldwide.Damian Fowler (00:45):So today we're unpacking what made it work with the person who helped drive it. Natalia, tell us about the Carello campaign and how you landed on the idea.Natalia Ball (00:57):Carmelos are mixed dogs that are beloved in Brazil. They are found on the streets everywhere. They are the subject of meme, street culture, and people just identify Carmelo as the Brazilian dog. However, the inside that we discover was that this dog is 90% less likely to get adopted than breed dogs. So it is the most popular dog in Brazil, but the most overlooked. And when we learned about that, we decided that we wanted to make a difference and that we wanted this dog to get the position it deserve and pedigree decided to champion the underdog and become the official brand of caramel's in Brazil.Damian Fowler (01:41):You talked about the caramel. Could you just describe a little bit more for people who don't really know the caramelo and that term Vita, where does that come from?Natalia Ball (01:52):Yes, so caramels are basically mixed breed dogs that you can find on the streets of Brazil everywhere they are called caramel because they are caramel color and that's what it is in Spanish and they tend to be that caramel color, short hair. But there are different ways that these dogs look and feel because they are mixed breeds. But like I said, they are beloved dogs in Brazil, but when it comes to getting a pet, getting a dog, they are not the ones that people are going for. They see them as street dogs, not a dog that you have in your house. And the whole campaign was about, like I said, championing these caramels, driving adoption of mixed breed dogs, not only breed dogs. And we did that by saying that if caramels were considered non breeded, pedigree was going to give them a breed and who better to give them a breath than pedigree.Ilyse Liffreing (02:48):Great. And then at what point did you connect that insight to the campaign itself?Natalia Ball (02:54):What you need to know about pedigree? Pedigree is one of the largest dog brands in the world. Pedigree feeds more dogs than any other brand, and it has been there for many years and for the past 20 years or more, pedigree has been driving adoption, encouraging people to adopt pets everywhere. We have had a lot of iconic campaigns so much which maybe you would've heard, like for example, docs on Zoom during COVID or the child replacement program, which was a very interesting one. And we were talking about adoption in Brazil, but other local brands were talking about adoption too. So we were not cutting through and it was only when this insight came to us, which was a very deeply local insight that we made the connection, if we want to drive adoption in Brazil, this is going to be the way in and we're going to make this as big as it can possibly be.(03:51):Because we, from the very beginning saw we understood this idea of the vi Lata. You mentioned it before by the way, the vi lata is how you call mixed breed dogs in Brazil. And so when we had these conversations about this insight, the injustice of this beautiful dog not getting adopted, but also the cultural impact that it would have on resilience themselves, who could see themselves related in the fact that they were being championed, we decided to go really big on this campaign and not only do just an activation, but actually we are doing this campaign. We did it all of last year and we continue activating through this year. And some of the ways in which we championed this was actually by creating a caramel kennel club by creating the first ever caramel DNA testing. And it's the largest ever DNA test done in mos in all of history, kept creating a Carmelo dog show and not only that, putting caramels for the very first time ever on our packs. So it was really a way to give them the rightful place.Ilyse Liffreing (05:01):I love how you guys just took it a step further than even just it being a campaign and you actually adopted it into your packaging and the whole bit. At what point did you realize that the campaign wasn't only just a marketing ploy and it began actually affecting culture?Natalia Ball (05:23):Yeah, I mean this campaign has really changed culture in Brazil, but it was a campaign that was deeply rooted in culture itself because Carmelos were part of Brazilian culture. But when we realized the campaign became bigger than ourselves, absolutely. When it started driving difference in adoption of Carmelos, we saw more than 200% lift of caramelo adoption just in the first month. And we saw a 65% increase in likelihood to adopt a Carmelo in the future with this campaign. And then when we started seeing other brands and other businesses even outside of the pet care category start using the Carmelo in their campaigns in their advertising, that's when we knew this had really hit culture big. An example of that was Chevrolet that actually launched a partnership with Netflix that launched a documentary about caramel, and several launched a caramel or a caramel colored car in a promotion.(06:29):Other brands like Honda or Whirlpool also feature caramels in their advertising. So we started seeing that this became much bigger than ourselves, but maybe the biggest achievement that we had with this campaign other than driving adoption itself, which was the cost at the end of the day, was the fact that we were betting on the mixed pre-doc actually not being accepted in dog shows because only breed dogs are accepted usually in dog shows. But at the end of the day, the movement became so big that after only two weeks of this campaign, the federation that actually controls the dog shows called us and said, we now want to move to accept mixed breed dogs in all of our shows. So that was a huge achievement that we never knew it would be possible.Damian Fowler (07:18):What's really interesting to me about this campaign is the way you focused on one region, one country, one market, but obviously you're a global brand. So how does that connection to the local end up escalating? So it became this global campaign.Natalia Ball (07:35):Like I said, adoption is a huge cost for us, and we have been very consistently on pedigree, driving adoption for a long time. So we have an evergreen brief that goes out to all of our agencies on adoption, and in my case in particular, I am a strong believer in creative excellence as a driver for growth. And so I put a creative excellence program in place that included building capabilities on creative excellence, but also creating a creative council where the best ideas could come faster to the marketing leadership of Mars Pet Nutrition so that we could move at speed, but also we could fund the better ideas. And in this creative council DL map team, Al Map VO, who are the agency that came up with this idea presented Carmelo. And from the very beginning, me and the whole leadership team fell in love with it, and so we decided to fund it.(08:31):We decided to go big and to give it our full support. We knew it had the potential to drive the business and change culture, and I think in this case, the important thing about the campaign, obviously it did a lot of good. So it's a purposeful campaign and pedigree is a purposeful brand, but it was not only about the purpose, it was also about driving business results. Through the campaign in the first couple of months, we were able to grow 15% and through all of last year, we moved to grow volume and value by double digits. So the campaign really did the job about turning around the pedigree brand and delivering results not only on the cost but also on the business.Ilyse Liffreing (09:11):That's great. And you're doing something right when all the other brands out there are copying you guys suddenly in pop culture and everything like that. I'm very curious about as the campaign evolved, obviously it started out from a social aspect, but as it evolved, how did you decide what other channels to bring it into? What other channels did you try out in this process?Natalia Ball (09:42):Yes. Actually this campaign started as social first and we then boosted with media. The way it started is we partner with local influencer called Tata Vernick. She loves caramels and she herself has adopted caramels. And we asked her to register her caramel in a dog show because we knew that her caramel was going to get rejected, which it did. And so she posted on her Instagram that had 60 million followers that she was outraged that her beautiful and smart caramelo could not be accepted in a dog show. This went viral immediately in Brazil and everybody was outraged. This went on the evening news, the morning shows everywhere, and we waited for it to gain enough fire for us to step in. So actually we were planning that this was going to take a couple of days, but at the end we had to act after only 10 hours because this became so big so quickly.(10:41):And we step in and we said, you know what, Tata, don't worry. Pedigrees got you. We're going to give all caramels a breed. And we launched the campaign with our beautiful campaign video that talks about our program of giving them a DNA test, giving them a show, giving them a kennel club and giving them everything that breed dogs have. And then after that, we use that video and we boost the message. The video went viral as well, but we boost the message, for example, with connected TV as well as Prime and Disney, et cetera. So in order to make sure that everybody had listened to it, but it was truly an omni-channel approach because we use a lot of offline tools like for example, the dog show itself that we created or the adoption drive that we had later on where we were invited people to adopt caramels and then online tools like Instagram or Connected TV or Disney, et cetera.Damian Fowler (11:38):You suggested that the kind of timeline got really sped up really fast. So this thing you had to act very quickly. At what point did you realize you had a hit on your hands in a way, and how quickly did it escape the local context and became this bigger campaign that everyone looked at?Natalia Ball (12:01):Yeah, this exceeded all of our expectations. So we knew that it was going to get picked up, but like I said, we were not expecting for this to become so big so fast. And the fact that it appeared in all of the big shows, evening news, morning shows, et cetera, it appeared as well on national media, on print Everywhere meant that we needed to step in faster, but we were fully prepared for that. So that didn't represent the challenge. It was more of an opportunity. And then the other thing that really surprised us was that the largest dog association reached out to us after only 24 hours to partner to see how mixed beat dogs could then be allowed to compete. We were not expecting this. We were expecting actually that to be attention point that we were going to leverage in our campaign, and this became so big that they just couldn't ignore it. So it was a big win just from the very beginning.Damian Fowler (12:57):Wow.Natalia Ball (12:57):Now one of the things that we're seeing is even though this was very, very local, as we have started sharing this work across many other places in the world, we have realized that the insight actually exists in many other markets. For example, in Chile they have a dog called the Quilter, which is the equivalent of the caramel. We have them in Philippines, we have them all over the world. So this insight can travel. The way to activate might be different because you need to localize to the nuance, but we are very excited about the potential of drive more inclusion of these dogs with these campaigns, but also for pedigree to stand stronger in culture.Ilyse Liffreing (13:36):I love that. As a dog owner, myself and owner of a mutt, I'm glad they're getting their time in the spotlight a little bit more around the world. Generally, I feel like post COVID in the marketing world today, some brands have actually moved away from purpose-driven marketing a little bit, but this is a really good example of it done right. What would you say this campaign proved or maybe disproved about purpose-led marketing?Natalia Ball (14:04):I am a strong believer of purposeful brands actually growing stronger, but it only works when it's aligned truly and authentically to the reason for the brand to exist. Pedigree itself, the purpose of the brand is we believe that dogs bring out the best in us, and pedigree wants to bring out the best in dogs. So the purpose of pedigree is pedigree brings out the good dogs bring to the world to do that. We obviously do that with our great nutrition, but we do that by putting dogs in houses so that they can bring out the best in people. That's what we do because we strongly believe that dogs make us better. So that's why we have been driving adoption for more than 20 years. And when you really make this part of your core DNA and it's authentically linked to the brand, that's when it really works.Damian Fowler (14:56):And one of the proof points of that is the awards that you scooped up last year. Can you tell us a little bit more about how that happened? And that must have happened quickly because the campaign rolled out in March, 2025 by June, you're already in the spotlight.Natalia Ball (15:13):Yes. So this campaign was picked up for a lot of awards at Cannes last year. We won the Rainbow, silver, gold and Titanium. The titanium we are very excited about because it's Mars Inc. First ever titanium. So we are really proud of that, and it's also an award that rewards transformation in the creative industry, and we believe this idea was transformational. We're also proud of, I mean, we've got the many other awards, but the other one that we're really proud of is that we got the Grand Phy in the latam phy and in the Brazil phy, which shows that this was not only a creative idea that was very strong, but also a very effective idea in driving the business. So you can achieve both. You can do good in the world, you can drive the business and you can be creative actually. So it's three.Damian Fowler (16:03):Yeah, that's great. I love that trifecta. What happens to the titanium award?Natalia Ball (16:09):Well, I have it right hereIlyse Liffreing (16:10):With me.Damian Fowler (16:12):NoIlyse Liffreing (16:12):Way. Very nice. Beautiful here. It's beautiful.Damian Fowler (16:16):Beautiful. Well, congrats again. So from that, obviously momentum has come on. We've talked a little bit about how it influenced other brands, but in terms of the campaign continuing, what's next? How are you thinking about expanding this?Natalia Ball (16:33):In Brazil itself? We want to stay committed to this idea. We don't want to do one and go, and we are working, we continue activating the campaign through all of our channels. We continue doing adoption drives. For example, very recently we released the results from the DNA research that we did. So we find ways to keep this relevant. But now I think the next stage is to move on from not only caramels but all mixed breed dogs. Because with this campaign, the sentiment has been extremely positive. We got 99% positive sentiment. The only 1% negative comments was what about the other mixed breed dogs? They also deserve to be adopted. They also deserve recognition. So I think that's probably where we're taking it next in Brazil and then outside of Brazil, we are working on, like I said, these inside travels very well, but we're working on how to localize it in a world that feels authentic for the specific markets. I can't share anymore. Stay tuned, because some interesting things are coming soon.Ilyse Liffreing (17:44):And it sounds like that theme is going to keep going with this idea of all putting mutts in the spotlights from now on too.Natalia Ball (17:54):Exactly, yes. This is about inclusion. At the end of the day, our hope is that mutts are shown everywhere. We also love breed dogs. They're great. All dogs deserve to be feature everywhere. So our hope is that this campaign will drive inclusion, inclusion in advertising, inclusion in homes, inclusion everywhere.Damian Fowler (18:16):Another thought I had actually is when you were filming this campaign, did you have any standout caramelo stars?Natalia Ball (18:22):Actually, actually, I think our biggest star was Patas Caramel, which we then did a lot of things with her, I think. I mean, I don't record very well, but I think it was Mia, her name, but we did a lot with her in our activation. She was present when we did the dog show, et cetera. So I think that was our biggest star.Ilyse Liffreing (18:43):Oh, that's great. It can't always be that easy to shoot with dogs though, even if they're very well-trained, I imagine it's still a different world than human actors. So Natalia, what problem are you most obsessed with solving right now?Natalia Ball (18:59):I am right now obsessed with agentic commerce and agentic search and winning the race to thatIlyse Liffreing (19:08):BecauseNatalia Ball (19:09):I'm really concerned that in only a couple of years, if we are not winning, we will completely disappear the way all decisions are going to be made. So together with my team, we're trying to figure out how do we stay ahead of that race and how do we crack it pretty soon, so we're ready future.Ilyse Liffreing (19:26):Wow. And just to press you a little bit more on that, so you're talking about probably using agents on your website directly.Natalia Ball (19:35):It's about we are very good about marketing to people. We have cracked the code on how do we talk to people. We have the best insights in pet care, so we know how to create compelling stories that humans will listen to, but we need to crack how to market to agents, how to market to the machine because they are going to be making a lot of decisions for us in the future, in the very near future. And that's what we're working on.Damian Fowler (20:05):You're talking about media buying specifically on the creative side of itNatalia Ball (20:12):Or the LLM. This is about how do you make your brands show up in searches that are being done on ai? This is how do you make your brands be the ones that get recommended to be bought? So for example, when you're on Cha G PT and you're asking Cha G pt, I got a new puppy, what brands should I buy for my puppy? We want our brands to be the first ones to be recommended if you are going to buy a gift, anything like that, we want our brands to show up and we want our brands to show up in good light. And so that's what we're trying to figure out and to win. There is a combination of how do you have the right content in the right places? How do you get the right third parties to talk about you in the right way? What are the media channels where you need to show up? How do you optimize your search? So it is a very complex way. We need to crack the algorithm basically.Damian Fowler (21:12):On that point, how do you ensure your marketing teams have the right capabilities for success?Natalia Ball (21:19):Well, that's a big priority for me as CGO is one of my main jobs is to make sure that we're building capabilities for today and for the future. So in my team, we have a strong capabilities program where each and every one of the people on my team owns a capability and owns making sure that we get best in class content training and as well as the tools, because it's not only the knowledge, it's also the tools in order to do that. But the reality is that none of this works unless you are creating a culture of curiosity. And I really want to instill that in myself and in my teams because the industry is changing so fast. The minute you think you have cracked something, there is a new challenge. And the only way to stay fresh, the only way to stay in line with what's happening is to be curious. Whenever you don't know anything, go and ask someone who knows, go and ask questions like really try to learn instead of fearing the change, be curious about the change, and that's the way that we will build future proof capabilities.Ilyse Liffreing (22:22):Beyond ai, how do you see the role of connected commerce in the pet industry? Are there any other channels, for instance, that you're testing out? I'm thinking of are you testing shopping ads on CTV or any of that?Natalia Ball (22:40):Connected commerce is extremely important for us in pet care. The reason for that is because this category is one of the highest engagement categories that there are out there. People are making decisions for living beings, and they need to do deep research in order to make those decisions because they have real consequences. And so people are very engaged in reading through rating and reviews, and connected commerce gives us an opportunity to connect better with pet parents in those moments that matter most. We also, when it comes to pet care, a lot of our products come in huge bags that are hard to carry. So actually the fact that the convenience of those bags getting delivered at home make so that digital commerce becomes really important in our category. And so what we're trying to is to really help consumers navigate the pet parent journey and moving from content to commerce in a seamless way so that they can make the best decisions for their pets and that we are helping them along the journey to make those decisions.Damian Fowler (23:46):Okay, here's another, what's one marketing rule? This campaign, the Caramelo campaign happily ignored.Natalia Ball (23:52):The one rule that we happily ignore is about keeping your distinctive memory structures consistent because pedigree has always had a golden retriever on its pack. But with the Caramel campaign, we thought that it would be hypocritical of us to feature a breed dog while we were championing a mixed breed dog. So for the first time ever in history, we changed our pack and we feature a caramel, and this made the news again. And this was a huge bold move that we made and that made the campaign even more authentic and more powerful.Ilyse Liffreing (24:28):Now we have a fun one for you. Personal one really. Are dogs better than cats when it comes to brand lift?Natalia Ball (24:36):Oh, when it comes to brand lift, well, actually both are great for brand Lift. We actually have studies that show that when you feature cats or dogs in advertising, attention significantly increases emotional connection, significantly increases. This is why you see a lot of brands that are not in the pet care space featuring cats and dogs. They are both fantastic. Cats are more powerful in meme culture, as you probably know. They are huge in meme culture. And then dogs are some of the biggest stars in social media today. Some of the biggest accounts on social media are dogs accounts. So we are lucky that we get to work in this beautiful category because people want to see dogs and cats. I myself have a dog. My dog's name is Bella. She's been with us for three years and she's great. But the more I work in this category, the more I'm falling in love with cats as well because they are so particular and so unique. So yeah, both are fantastic.Damian Fowler (25:45):And that's it for this edition of The Big Impression.Ilyse Liffreing (25:47):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (25:54):And remember,Natalia Ball (25:55):You can do good in the world, you can drive the business, and you can be creative.Damian Fowler (26:00):I'm Damian.Ilyse Liffreing (26:01):and I'm IlyseDamian Fowler (26:01):And we'll see you next time.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

home profit Make Your Home Work Harder (Profit + Remodel Strategy) | Episode 589 Hey, it's James from SurvivalPunk.com. It's 39 degrees, and today we're talking about making your home work harder. This one's twofold. Part one: remodeling strategically in a broken housing market.Part two: turning your house from a pure expense into something that actually produces. The housing market sucks right now. That's just reality. But that doesn't mean you're powerless. The Housing Market Is Skewed — Use That Starter homes are struggling. Lower-tier houses are sitting. But higher-end houses? Selling like crazy. Million-dollar homes are moving because people with that kind of money don't care about rates the same way. That skews the data. People see $400k homes selling and assume everything is hot — but that doesn't help someone trying to get into their first house. If you're buying right now, one strategy is simple: buy under your ceiling. Know your range. Don't stretch yourself to death. Look at homes that need a little TLC. Cosmetic stuff. Cabinets. Paint. Fixtures. Appliances. Flooring. Those are solvable. Over time, you remodel intelligently and build equity yourself. If you're already in a house, the same concept applies. Pick one room at a time. Kitchen. Bathroom. Flooring. Do it in phases. At the end? You either: Have a fully remodeled home you love Or you sell at a higher value and move up But your strategy matters. If your goal is resale, you remodel based on trends — not your personal taste. Sage green cabinets? Trendy. I hate them. Doesn't matter. If the goal is ROI, you follow market taste. Black kitchens? Also trendy. Not my thing. If it's your forever home? Then build for you. Two totally different goals. Yard = Wasted Opportunity Most people see yard work as a chore. Leaves? Trash.Rainwater runoff? Waste.Space? Decorative. Wrong mindset. Leaves are free compost input. Not just your leaves — your neighbors' leaves too. Compost them down and: Stop buying compost Sell compost Sell compost tea Turn a waste stream into revenue You're literally converting trash into product. That's how you make a home work harder. Gardening Isn't Just Food — It's Leverage Growing your own vegetables reduces grocery bills. But microgreens? That's a business. The profit margins on microgreens are insane if you run it correctly. Small greenhouse. Controlled setup. Scalable. You need to run the numbers. But the ceiling is there. Even if you don't sell: Growing salads = not buying salads Growing vegetables = not buying vegetables Saving seeds = compounding future production If you're watering plants with rainwater you collected off your own roof, from seeds you saved from food you grew? You're basically printing your own money at that point. Water Runoff Is Money Going Down the Drain Rain barrels and cisterns are underrated. Every time it rains, your roof is producing water. Most people just let it run off. Collect it. Use it for: Gardening Lawn irrigation Emergency supply Water bills are going up. Ours doubled recently. It's still affordable, but it won't always be. Reducing dependency now is smart. Indoor Production: Mushrooms and Niche Products Growing mushrooms indoors is exploding. Lion's Mane. Reishi. Specialty varieties. The science on mushroom benefits is still unfolding, but the demand is real — and they're expensive to buy retail. If you're already spending money on them, growing them yourself cuts cost massively. Get good at it? Sell excess. There are tons of small indoor side hustles you can start from your home. Some are simple. Some are more technical. The common thread: Reduce retail markup. If you can make something yourself that normally carries huge markup — that's leverage. There's nothing wrong with profit. But there is a line between fair markup and straight-up exploitation. If you can eliminate the middle layer, your cost drops dramatically. That's power. Remodel vs Production — Pick Your Angle Your home can: Build equity through smart remodeling Reduce expenses through production Generate income through niche products Or do all three Most people treat their house as: Mortgage.Utilities.Expense. That's it. But if you treat it like a tool — like an asset that works — it changes the math. Final Thoughts The housing market might be rough. Interest rates might suck. Starter homes might be overpriced. But you still control: What you buy How you improve it What you produce from it What you stop paying retail for Make your home work harder. This is James from SurvivalPunk.com.DIY to survive. Amazon Item OF The Day VEVOR Collapsible Rain Barrel, 100 Gallon/380 L Portable Water Tank, PVC Rainwater Collection Barrel with Spigots and Overflow Kit, Water Barrel for Garden Water Catcher Think this post was worth 20 cents? Consider joining The Survivalpunk Army and get access to exclusive content and discounts! Don't forget to join in on the road to 1k! Help James Survivalpunk Beat Couch Potato Mike to 1k subscribers on Youtube Want To help make sure there is a podcast Each and every week? Join us on Patreon Subscribe to the Survival Punk Survival Podcast. The most electrifying podcast on survival entertainment. Itunes Pandora RSS Spotify Like this post? Consider signing up for my email list here > Subscribe Join Our Exciting Facebook Group and get involved Survival Punk Punk's The post Make Your Home Work Harder | Episode 589 appeared first on Survivalpunk.

3:30 minute midi piano piece 6.34 MB

Welcome back to The Tiberius Show!

Hey everyone welcome to the Lion's Pride Tavern podcast. Tonight we talk about the raid Manaforge  Lion's Pride Tavern Store:   https://lions-pride-tavern.myspreadshop.com/   Donations: https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=2PVQ8WJUXQ6S2&source=url   Securtiy Camera System https://share.eufylife.com/v1/shopping/s/g/m_7p09Ok_   Live Streaming Channel: https://www.twitch.tv/captain_adonis https://www.twitch.tv/cassatanks   Other Podcast Friends: https://thethirdfaction.com/ https://mashthosebuttons.com/show/the-tauren-the-goblin/ www.frazlcast.com https://scrubsvstheworld.podbean.com/ http://wtbgold.blogspot.com/#axzz2kMfXwf2a   Advertisers: nordvpn.com/lionspride www.betterhelp.com/lionspride www.posterburner.com/lions https://www.advertisecast.com/1810   Social Media: https://www.instagram.com/lionspridetavern Lionspridetavern@yahoo.com https://discord.gg/GXJY6nU https://www.facebook.com/lionspridetavern   Twitter: https://twitter.com/PrideTavern https://twitter.com/captain_adonis https://twitter.com/luvsweetcharity https://twitter.com/Goblingoldcast   YouTube: https://www.youtube.com/CaptainAdonis   Websites https://www.lovesweetcharity.com https://warcraftradio.com/directory/   Music Credits: Music by Sharm @https://soundcloud.com/sharmsong  -  https://www.youtube.com/user/taintedlore   Vincent Moretto https://youtu.be/uGahF5N3VmI Metal remix & mashup of Tavern themes from World of Warcraft! Original Composers: Russell Brower, Neal Acree, Jason Hayes, David Arkenstone, Derek Duke, Glenn Stafford, Jeremy Soule, Matt Uelmen, Edo Guidotti   Kevin Mcloud with hotrock

In this episode I share five of my favorite herbs for focus and calm, especially during seasons of overwhelm.

Recorded live at Symphony Hall with Boston Symphony Orchestra players and a star-studded cast, this Sioux legend follows a rascally raccoon on a gutsy -- and gummy -- quest. Sign up for our monthly newsletter, "The Lion's Roar", here.

Megyn Kelly discusses big police activity at both Nancy Guthrie and Annie Guthrie's homes over the weekend, the second deadline approaching from the ransom note, the heartbreaking new message to the potential abductor on Savannah Guthrie's Instagram account, and more. Then Brian Entin, NewsNation senior national correspondent, joins to discuss the new note received by the Guthrie family, Savannah's curious use of words like “celebrate” and “peace" in the video message, the status of the investigation and partnership between local and federal law enforcement, and more. Then Daniel O'Shea, host, "Into the Lion's Den," joins to discuss signs suggesting Nancy Guthrie's disappearance may not have been a real kidnapping, what the circumstances surrounding the morning she was reported missing could mean, insights from a former hostage negotiator, and more. Then James Fitzgerald, co-host "Cold Red Podcast," and Chad Ayers, former SWAT team leader, join to discuss President Trump's commentary on Nancy Guthrie's kidnapping, him hinting toward a possible “solution,” the massive interest in this story across teh country, the significance of Guthrie's pacemaker, what we're learning about the timeline of the disappearance as police keep searching the two relevant homes, the manhole being searched near Guthrie's home, police towing her car now, and more. Entin- https://www.newsnationnow.com/author/brian-entin/O'Shea- https://armedforces.press/Ayers- https://www.proactiverg.com/why-proactive/about-our-leadership/Fitzgerald-https://www.youtube.com/@ColdRedPodcast-tb2lb/featured Dose: Support your liver and daily energy with Dose for Your Liver—get 35% off your first month at https://dosedaily.co/MK or use code MK at checkout.Lean: Discover why LEAN is becoming the choice for real weight‑loss results—shop now at https://TAKELEAN.com use code MK.Byrna: Go to https://Byrna.com or your local Sportsman's Warehouse today.PureTalk: Tired of big wireless prices? Switch to PureTalk for unlimited talk and text for $25/month—dial #250 and say MEGYN KELLY for 50% off your first month.  Follow The Megyn Kelly Show on all social platforms:YouTube: https://www.youtube.com/MegynKellyTwitter: http://Twitter.com/MegynKellyShowInstagram: http://Instagram.com/MegynKellyShowFacebook: http://Facebook.com/MegynKellyShow Find out more information at:https://www.devilmaycaremedia.com/megynkellyshow Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.