Podcasts about google marketing platform

Many of us strive to work at the intersection of really smart people, really strong technology advancement and differentiated thinking. That combination of elements ultimately leads to better results. Sean Downey, President, Americas & Global Partners at Google lives at that intersection.As Sean explains, you have to have a really innovative culture that has tremendous amounts of psychological safety, where people feel like they can come in and contribute ideas and that they belong. Only then will they feel really comfortable pushing the envelope on how to innovate and make things better. Oh, and he never punishes failure. As Sean states, "I love a healthy dose of failure and it's something that as long as we learn something, we can fall forward on it."Sean believes that innovative organizations strike a healthy balance between innovation and doing the common things commonly.  He states that "we're here to invent status quo." What does this mean? Well, Sean likes to innovate on the edge, and he has a cycle that starts with incubation as an idea in the form of a test, which then he proves works. Then and only then does Sean think about growing it, along with a handful of other things that were also successful. And then, he thinks about scaling it. Once scaled, it become the new common and the new starting point for the cycle to start over. As President of Americas & Global Partners at Google, Sean leads the company's advertising business in North and South America. Before this role he served as the Vice President of the Google Marketing Platform for the Americas, helping Marketers, Agencies and Partners leverage data and technology to advance their Digital Marketing Maturity and buy and measure media more efficiently. Prior to joining Google in 2008, Sean was the Vice President of Buy Side Sales at DoubleClick, where he led their agency and advertiser business. Sean has also worked in various ad technology and software startups, and over the course of his career has brought various evolving advertising technologies to market such as rich media and programmatic buying and analytics.

Web analytics are a fantastic tool for content editors, but a deeper look into the topic shows they can provide significant insights into UI, UX, information architecture and much more. In this episode of Delicious Brain Waves, we’re joined by special guest Christina Inge, an expert on web analytics, content strategy, and SEO, and the CEO of Thoughtlight, a digital marketing agency and tech consultancy. We discuss how to use analytics to drive our decision making, which analytics to track, and whether or not there are any unimportant metrics. Show notes: * Christina Inge on Twitter * Mike Davey on Twitter * Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies * YouTube - Marketing Analytics with Christina Inge * Universal Analytics will be going away - Google Help * Google Analytics 4 * Optimizely Digital Experience Platform * Christopher Penn’s Almost Timely Newsletter * Occam’s Razor by Avinash Kaushik * Digital Analytics Association * Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

In this episode, Sylvain and I discuss excess profits, how and why the Agri-Foods Analytics lab came up with the term and that number, and what Sylvain wants Canadians to take away from the exercise.Breaking news: we take on IT troubles in the food business in Canada…then more breaking news: lettuce pray for lettuce in trouble again.Michelin guide comes to Canada/Toronto/Vancouver - our last season guest Cory Mintz is not a fan. Cities invest big money to attract the Michelin guide.  https://guide.michelin.com/en/ca/restaurants/1-star-michelin/2-stars-michelinThe Craft Beer market in Ontario is not so frothy: is it a case of too many micros chasing too few draught taps in a tapped-out, quasi-post covid market?  https://www.thestar.com/business/2022/11/04/future-of-ontarios-craft-brewery-industry-not-so-frothy.htmlRead Greedflation 3 report here: https://www.dal.ca/sites/agri-fod/research/greedflation-3.htmlOur guest this episode is David Carsley, Head of Industry, Google Marketing Platform, talking about the insight, work and services for the food and foodservice business that Google has to offer.As a reminder to everyone in six sleeps, we will be podcasting live and interviewing a slate of guests at the upcoming Canadian Coffee Association Conference in Toronto at the Globe and Mail Centre on November 14.   Get your tickets today and come by and say hello. Our guests will include Christine Cruz-Clarke, CEO of Balzac's, Kate Burnett, CEO of Bridgehead coffee, and Benjamin Tal, Deputy Chief Economist from CIBC…Links mentioned in the interview:1. Digitalmaturitybenchmark.withgoogle.com -> A self-service tool for companies to measure their digital marketing maturity. The survey was built in partnership with the Boston Consulting Group.2. ThinkwithGoogle.com ->  Google's hub to see all kinds of case studies from companies that have grown their business using Google's technology.3. Google Trends -> Explore what the world is searching in real time.4. Google Analytics 4 -> Google's unified app and web analytics tool. About DavidAs Head of Industry at Google, David advises Canadian companies on how to leverage the best of Google's marketing technology to drive profitable growth and future-proof their businesses. David's guiding principles are Empathy, Honesty and Humility -- traits he believes are necessary to build meaningful connections both professionally and personally. He lives in Oakville with his wife Leora and two dogs Brella and Gilligan.About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

Our second podcast episode is here and we are excited for you to take a listen.In this episode Matz Lukmani, Product Lead - Analytics & Attribution at Google, interviews Simo Ahava, an analytics developer, consultant and a well respected thought leader in the field of Analytics. Hear what's top of Simo's mind when consulting clients in 2022 and learn some Google Analytics best practices from an expert.

"OTT, It's Not Your Parents TV Anymore" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #340 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel on TV.. SO let's get started; 00:01 — Our tools for review this week are; https://jamloop.com/ 00:06— Our Technique this week is; "OTT, It's Not Your Parents TV Anymore) Source -- https://clearcode.cc/blog/top-ott-ctv-platforms/ OTT Connected TV's Devices -- 12 (Ex. AppleTV, AndroidTV, AmazonTV, Roku, Samsung, Sony) OTT Video Streaming Services - 16 (Ex. At&tTV, Amazon Prime Video, Apple TV, Hulu, Netflix, HBOMax, Paramount+, Peacock, Sling, Tubi, YouTubeTV) OTT Ad Tech Companies -- 40 (Ex. Amazon Advertising, Google Marketing Platform, Publica, Verizon Media Group) OTT Video Players and Hosting Platforms -- 24 (Ex. Vimeo, UScreen, Brightcove, Comcast) None of these are including the social platforms for broadcasting such as Facebook, Twitch, Instagram, Tik Tok, Snapchat, Twitter, Linkedin SVOD (Subscription based video on demand) Subscription VOD is a type of service, where you enter into a subscription agreement, which will then grant you access to the service type to watch until you unsubscribe, that means watch with no limits. The best example of an SVOD service is Netflix. TVOD (Transactional based video on demand) Transactional (or Transaction) VOD is opposite of SVOD. TVOD will normally not charge you anything to sign up for the service/create a user profile. Instead, you will pay an amount based on the content you watch. Most often this relates to movies but is also used for series and in particular for sports and events. iTunes is an example of TVOD. AVOD (Advertisement based video on demand) Ad-based VOD is a model that is free for users. users are free to log in and stream videos, in return for spending time watching ads. YouTube is the best example of AVOD. 00:20 — News and Show Review Topic -- "TikTok, Snapchat, and Stories" Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We're even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don't forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

1. Microsoft Introduces Portfolio Bid Strategies & Integration with Google Tag Manager - Microsoft Advertising said that portfolio bid methods are now accessible globally. The platform's automated Google Tag Manager (GTM) integration is now available to everyone.Portfolio bid strategies. This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performing campaigns that share the same bidding strategy (like maximize conversions, target CPA, target impression share, etc). Portfolio bid strategies can help save time that might otherwise be spent manually adjusting bids.Automated integration with GTM. Microsoft Advertising's integration with Google Tag Manager enables you to automatically copy the setup used by your existing Google tags. To do so, sign in to Google and select the Google Tag Manager account and container via Microsoft Advertising online. Next, enable the permissions to update your setup, and Microsoft Advertising will set up the UET tag with additional parameters.2. Pinterest Introduces AR Try-On for Furniture - With a new 'AR Try-On for Home Décor' process, Pinterest is taking its augmented reality purchasing possibilities to the next level, allowing users to digitally place furniture in their homes. The approach makes use of Pinterest's continually expanding AR Lens technology to determine the virtual object's true dimensions and characteristics in order to create an accurate representation of how it will appear in our real-world location. Pinners can then alter the product in the camera view to evaluate how it fits in their space and how well it matches their current decor.3. Twitter Launches New 'Toolbox' Hub to Highlight Helpful Creation, Moderation, and Analytics Tools - Twitter has launched a new 'Twitter Toolbox' hub, which will feature useful, dependable Twitter statistics and creation tools to help you get the most out of your Twitter marketing and growth efforts. Expression tools, Safety Tools, and Measurement Tools are the three sections of the new Toolbox. The measurement aspect is likely to be of most relevance to marketers, with a variety of Twitter analytics software available to provide greater insight into your tweet performance.4. FaceBook, Pinterest, and Snap Revenue Updates - Pinterest Turns a Profit in 2021 - Pinterest, Inc. recently reported better-than-expected results ($846.7 million, up 20% year-over-year.) for the fourth quarter ended December 31, 2021, on the back of growth in revenues. In other operating metrics, Pinterest's average revenue per user (ARPU) increased 23% from the previous year to $1.93. However, the company's Monthly Active Users (MAUs) saw a 6% year-over-year decline to 431 million.Snap Posts Its First Full Year of Positive Cash Flow in 2021 - Snap reported its first quarterly net profit on Thursday, and beat analyst estimates for the fourth quarter on earnings, revenue, and user growth.Facebook Loses a Million Daily Active Users, Posts Big Revenue Result for Full Year 2021 - Facebook earnings came in below expectations for the fourth quarter, and the company said numerous challenges are ahead in the first quarter. Facebook said it's being hit by a combination of factors, including privacy changes to Apple's iOS and macroeconomic challenges. It blamed the lower-than-expected growth in part on inflation and supply chain issues that are impacting advertisers' budgets.5. Google Q4 Search Ad Revenue: $43.3 Billion While YouTube Generated $8.6 Billion - In Q4 of last year, overall Google advertising income was $61.2 billion, up from $46.2 billion in Q4'2020. Google search and other, YouTube advertising, and Google Network are all included in "total Google advertising." In Q4 2021, YouTube made $8.6 billion in ad revenue, with a total of $28.8 billion in advertising revenue for the year. That's a substantial improvement above YouTube's 2020 results. With artists receiving roughly 55% of YouTube ad revenue, that means YouTube will pay creators more than $15 billion in 2021. Search advertising generated $43.3 billion in revenue in Q4 of this year, compared to $31.9 billion in Q4 of last year. In the fiscal year 2021, Google search and others generated slightly about $149 billion, up 43 percent from $104 billion in the fiscal year 2020.6. Google Search Console Domain Properties Can Now Be In Search Results - Google has announced that the Search Console snapshot in the search results now includes domain attributes. This is a snapshot card showing some of the higher-level data for your site immediately in the search results from Search Console.This card can appear only if you are an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for. You can turn this snapshot on or off as well, those instructions are in this help document.Having this snapshot appear can be handy for site owners who have access to Search Console but don't check their data very often. This serves as a helpful reminder to site owners that Search Console contains a wealth of data and information that they may examine or have an SEO professional examine on their behalf.7. Auto-tagging Added to Google Merchant Center Free Listings - Google Merchant Center now supports auto-tagging for free product listings and free local product listings, according to the firm. By adding a result ID to your URLs, you should be able to follow your shopping efforts better using Google Search. Auto-tagging is a Google Merchant Center feature that allows you to measure conversions from your free product listings and free local product listings on your website separately from other conversion types. It also allows you to separate your free listings and free local listings from total Google organic traffic via a third-party site analytics tool like Google Analytics.8. Google Ads Launches Revamped Partners Program - The new Partners program rules went into force about two years ago, and Google will notify all Partners of their current status. All Partners will be notified of their current status by Google. Those who have already accomplished the new standards will receive their Partners badge right now, while those who have not will receive it once they have met all of them. This program's criteria adjustments were first announced in February 2020, but the debut was postponed owing to the effects of the coronavirus epidemic, giving Google time to incorporate comments from advertisers into the final version of the requirements.To be eligible for the new Google Partners program, advertisers must: Achieve an optimization score of 70%. Spend $10,000 across all of a partner's managed accounts within a 90-day period. Have at least 50% of designated account strategists certified in Google Ads, with at least one certification in each product area (Search, Display, Video, etc.) with campaign spend of $500 (or more) in 90 days. Agencies that meet Partners requirements and are within the top 3% of participating agencies in their country are eligible to become Premier Partners. The top 3% is evaluated annually; the factors that determine the top 3% include, but aren't limited to: Client growth – Ability for partners to grow their existing clients and acquire new clients, measured by year-over-year ads spend growth and ads spend among first-time Google Ads clients. Client retention – Demonstrated ability to sustain client business, measured by the percentage of clients retained year-over-year. Product diversification – Demonstrated investment in results-focused product mix beyond Search, measured by the percentage of spend in Display, Apps, Video, and Shopping each calendar year. Annual ads spend – Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year. Google Ads is now offering its Premier Partners the following: Product betas – Receive ongoing access to the most current product betas.  Advanced Google Ads support – Access 24-hour advanced ads support.  Executive experiences –  Attend invite-only industry events, such as roundtable discussions with Google leaders, sessions with other Premier Partners, and opportunities to hear from industry thought leaders.  Premier Partner Awards – The Premier Partner Awards highlight excellence in digital marketing and showcase Premier Partners that help drive results for clients with Google Ads.  Newly redesigned 2022 Premier Partner badge. 9. Google Consolidates Advertiser Identity & Business Verification - In March 2022, Google Ads will combine the current advertising identity and business operations verification programs into a single advertiser verification program, resulting in a more streamlined and better advertiser experience. On Monday, January 20, 2022, Google began distributing alerts to advertisers who will be affected by the move. "Advertisers will be contacted through email and an in-account message when they have been selected for the Advertiser verification program," Google added.Here is what Google wrote: About your business: In the first step of the unified Advertiser verification program, Google will ask advertisers a few basic questions related to their Google Ads account and business under a new ‘About your business' section. The questions will ask, for example, the advertiser's industry and billing country, and information to help Google understand if they are a direct or indirect provider (third party) of the products or services advertised on the Google Ads platform. Advertisers will be given 30 days to submit their answers. If advertisers have not submitted their answers by the end of the 30th day, their account will be paused. Verification timeline updates: Responses from the completion of the 'About your business' questions will determine the verification requirements and direct advertisers to the next steps of additional verification, which may include verifying your identity, your business operations, or both (see the 'Advertiser selection criteria updates' section below). Advertisers will be given 30 days to successfully complete these additional verifications. Failure to complete or meet the verification requirements in the specified time period will result in an account pause. Note that the pause will only be applied by the end of the 30th day if advertisers have not completed or met the requirements. For Identity verification: Previously, advertisers were given 30 days to start verification and additional 30 days to successfully complete the identity verification. For Business operations verification: Previously, advertisers were given 21 days to successfully complete the Business operation verification along with a 7 days notice period before account suspension. For the unified Advertiser verification:  Now, advertisers will have 30 days to complete the ‘About your business' questions and an additional 30 days to successfully complete all requested verifications, which may include verifying their identity, their business operations, or both. Business operations verification updates: To reduce the administrative burden and provide a consistent and synchronized experience for our advertisers, we are aligning the enforcement actions for all the verification requirements under the Advertiser verification program.  As a result of this alignment, failure to complete or meet the business operations verification requirements (if requested) will now result in an account pause instead of an account suspension. This means that advertisers' accounts will stay open, but their ads will not be able to serve until they are able to complete this program successfully. Note that the pause will only be applied by the end of the 30th day if advertisers have not completed or met the requirements.To run ads again, advertisers must complete the verification successfully by submitting the requested responses to the survey along with the relevant documentation (as applicable). Advertiser selection criteria updates: As a part of a unified Advertiser verification program, we are combining the advertiser selection criteria for the current advertiser Identity verification and Business operations verification programs for a more harmonized experience, introducing additional criteria to provide an increased layer of protection for our users, and clarifying the instances when the advertiser accounts may be paused immediately. Details below. Additional criteria: Google may request that advertisers complete the Advertiser verification program if, for example, they are advertising on brand-related queries or user queries in business verticals or industries susceptible to abuse, fraud, and scams (such as travel, customer or technical support services and financial services). Where an advertiser is asked to complete additional verification, advertisers' campaign performance may be impacted when advertising on certain Google restricted queries. Successful completion of the requested verifications will help improve campaign performance (as applicable). Criteria for immediate account pausing:  In certain circumstances, we may pause advertisers' accounts immediately when the Advertiser verification program is initiated. Your account may be paused immediately for the following reasons: If we suspect your ads violate our Google Ads policies, including, for example, Misleading representation, Unreliable claims, Unidentified business, Business name requirements, Solicitation of funds, Sensitive Events, and Coordinated Deceptive Practices. If we suspect that your advertising or business practices may cause physical or monetary harm to users. Non-exhaustive examples include: misrepresenting yourself in your ad content; offering financial products or services under false pretenses; or offering unauthorized customer support services on behalf of third parties. If we suspect you are attempting to circumvent our verification process. If your identity or your advertising behavior has been identified as unclear. Transparency & disclosures: Similar to the current process followed in the identity verification,  as a part of the identity and/or business operations verification steps, advertisers will be required to submit their legal business or their individual name along with supporting documentation for the unified Advertiser verification program. With the information advertisers provide, Google will display the advertiser name and location via an ad disclosure.  Learn more about ad disclosures. 10. Google Ads Introduces Discovery Optimization Score & Updates Auto-Applied Recommendations - Google Ads rolls out updates to Discovery Optimization Score, auto-applied recommendations, and YouTube campaign optimizations. Until now, the Optimization Score in Google Ads only scanned across Search, Display, Shopping, and Video campaigns. Today, they now include Discovery campaigns. Your Discovery campaigns will now show a score of 0-100%, with 100% meaning the campaigns are performing at their full potential. The new recommendations for Discovery campaigns are geared to getting you to lean more into automation through audiences.The second set of updates is within auto-applied recommendations. You are now able to auto-apply Google's campaign recommendations at the manager account level. This update means that you no longer have to go into individual accounts and apply recommendations manually. You do have the option to personalize which recommendations you automatically apply if any at all. The recommendations are aimed to scale the level of effort it takes to optimize campaigns. However, at the end of the day, these automatic recommendations are best used in conjunction with manual monitoring.

Our third episode in the A/B testing tools series is dedicated to Google Optimize.In this episode, Matt and Moshe are joined by Tracy Laranjo, a Conversion Rate Optimization Manager using Google Optimize at InkBox.Google Optimize is part of the Google Marketing Platform so it works well with other Google products like Google Analytics. Tracy speaks to her work in optimization using Google Optimize and how it's low barrier of entry has allowed her to implement experiments with success.Tracy is also a host on the Experiment Nation podcast where they have insightful conversations about this space in Product.Come join Matt, Moshe and Tracy to learn about Google Optimize and the Experiment Nation podcast! * You can connect with Tracy at:LinkedIn - linkedin.com/in/tracylaranjo/Experiment Nation - experimentnation.com/ * Google Optimize: marketingplatform.google.com/about/optimize/ * You can find the podcast's page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ * Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan.We discuss marketing data and web metrics with Michael Loban, the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company.  He is also the co-author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, talking about the story of two generals and marketing processes. Oh, and there is an elephant. We hope you enjoy this episode; here are all the links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterMichael Loban on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:Michael's book: Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform The Two Generals problem The Content Advisory BlogRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license.

Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important. Join Matt as he talks to Michael Loban and learn about the importance of web analytics and how marketers and businesses alike can benefit from them. Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and contributing writer, with work published in Forbes, AdWeek, and CIO Magazine. Connect with Michael Loban Company website LinkedIn   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Francis "Ted" Fay is a marketing leader with strategic vision and a hands-on approach. He's the founder of 2 Find Marketing where he helps his clients as a digital strategist, combining business plans, short term needs, marketing technology, team and partner capabilities to deliver digital transformation programs.He's comfortable working with both public companies and those in private equity environments. Prior to founding his firm, he's had experience in managing P&L, including capital, marketing advertising, and staffing budgets.Ted has deep, broad based marketing experience from strategic planning and new product development through product launch, sales training, new customer acquisition and lead generation programs, and channel management. Equally familiar with local, dealer and franchise marketing requirements as with international needs.He's a digital and e-commerce leader, developing and implementing successful marketing programs and technologies including: search engine optimization (SEO), pay-per-click (PPC), social media management (SMM), product information management (PIM), content management systems (CMS), web analysis and analysis (Google Marketing Platform's Google Analytics, Google Optimize, Google Tag Manager and Google Data Studio). Reach Ted at: https://www.linkedin.com/in/tedfayhttps://www.2findmarketing.comtedfay@gmail.com***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

Alex Yastrebenetsky is the co-founder and CEO of InfoTrust, a global marketing technology and consulting company. In 2020, EY named Alex an Entrepreneur of the Year Finalist for the East Central Region. Alex began his career as a software engineer working at one of the largest technology companies in the world, Attachmate. Over a number of years there, he held roles in product development, consulting, pre-sales, and product management. Under Alex's leadership, InfoTrust serves many of the world's most recognizable brands, including 40+ Fortune 500 companies. InfoTrust has been recognized as one of the top places to work in the nation per Fortune, AdAge, and Inc., and has been named the best place to work in Ohio for 3 years by Crain's Cleveland Business. InfoTrust has also been among The Cincinnati Business Courier's “Best Places to Work” twice. InfoTrust has been included on the Inc. 5000 list of the nation's fastest-growing privately held companies every year since 2015. Alex is a co-author of the Amazon best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. He has also written extensively about leadership and entrepreneurship for Inc., Forbes, and Entrepreneurs' Organization. Alex graduated from the University of Cincinnati with a computer engineering degree and MBA. He is married to Karina Agabekyan; the couple has two daughters and a son. In Alex's spare time, he enjoys playing with his children and helping them grow an early appreciation for science and technology. Alex serves on the Cincinnati Children's Hospital Medical Center Foundation Board and the University of Cincinnati Blue Ash College Dean's Advisory Board. Find out more about Alex and InfoTrust in the following places: Website Twitter Facebook LinkedIn --- Send in a voice message: https://anchor.fm/tboc/message Support this podcast: https://anchor.fm/tboc/support

If you don’t have any type of analytics or data set up, it probably should be the first thing you do before you go to bed tonight. Really, it’s that important. I’ve learned the hard way that really making sure that you’re asking the right questions and that you have the right data points set up can really make or break your business from a profitability standpoint. Our guest today is Michael Loban, Chief Growth Officer of the analytics consulting company, InfoTrust. He is also the coauthor of the Amazon best-seller Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. We’re talking to him about the ways you can (and should) use analytics for your company.  One of the things you should be most aware of is your website. We talk about digital transformation: the process you take to give your website a complete refresh. This is the route you should take if your website hasn’t been touched at all in years. There is another option besides transformation, however, and it is one that big companies use. Michael calls it digital evolution: changing and tweaking something new every day. This process is so subtle that customers often don’t notice it, and it helps you avoid the intensive process of a digital transformation.  There are so many options in the Google marketing platform, and it can get overwhelming. Don’t worry:  Michael explains the differences between each platform and what they do. He also explains which ones may be the best options for your business.   So many people are so excited to begin running ads, but their decisions can often turn into expensive experiments if they are not careful. Before you invest in any advertising, ask yourself how you came to the conclusion that you needed the advertising. Then, validate your decision. If you can’t do either of these things, then you are not ready to invest. Also, always make sure you keep your advertising to a budget that you can afford to lose because advertising is a learning curve.  Finally, non-compliance fines are a big deal. Avoid these by being respectful of your customer’s data and by asking for permission before you do anything with it. It really comes down to your integrity as a business owner. Do what’s right, and you won’t get into trouble. Listen in to learn even more exciting things about the world of analytics! Main Topics:- The difference between digital transformation and digital evolution- Which Google marketing tools are best for you- What you should do before investing in ads- How to avoid non-compliance fines Key Takeaways: - “The easiest way to persuade somebody is not for me to use my opinion or say I wrote a book about it. Instead, we build a couple of quantitative models and see which one can deliver us more results.” -“You always want to look at the progress. Do not look at absolute number. Just look at how things are progressing.” -“Good advertising can help customers make good decisions.”

Magda is a Digital Marketing and Social Media Manager with 10+ years of experience in international marketing projects. Instagram Evangelist by passion, believer in the power of community and influencer marketing. Early adopter of new platforms, always asking questions, learning and seeking to discover the next big thing. ICC coach, lecturer and workshop leader honing the marketing skills of students, workshop participants, teams and colleagues to fuel creativity and share what I learn and work with everyday. She have a deep understanding of marketing processes, with an agency and cross-industry background in digital and social media marketing project management. Developing a community of influencers around the brand's messaging in a win-win dynamic is an integral part of many social media marketing strategies that she have worked on and have partnered with multiple internal and external stakeholders to bring many facets of the brand's social presence to life. Magda's interests outside of work include developing my understanding of the world around me, learning languages, photography and travel. She likes to indulge my creative side in the kitchen. She is bilingual - English / Polish and I thrive in an international environment. Key tools: Google Marketing Platform, Facebook Business Manager, Hootsuite, SproutSocial, SimilarWeb, BuzzSumo, Brand24, FreshMail, Sare, You can connect with her on : https://www.linkedin.com/in/albinska/ Follow her on IG: https://www.linkedin.com/in/albinska/ LinkedIn : https://www.linkedin.com/in/albinska/

In this Expert Insight Interview, we welcome Michael Loban, author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. He and John Golden discuss the book and the principles within it, focusing on the specific aspects that digital marketers can use to get a leg up on the competition.

Zapraszamy na #NIECODZIENNIK z Joanną Czekaj, współzałożycielką, Managing Director, Sales Tube, należącej do Group One, agencji e-commerce, jedynej firmy w Europie Środkowo-Wschodniej i piątej na świecie posiadającej certyfikację ze wszystkich produktów Google Marketing Platform. Maciej dopytuje o e-commerce. Jak firmy powinny do niego podejść aby w pełni wykorzystać jego potencjał. Nasza gościni z chęcią dzieli się paroma istotnymi wskazówkami.➡Cały odcinek znajdziecie tu: https://youtu.be/5dgiloYLhiQ Pamiętajcie aby subskrybować nasz kanał na YouTube, iTunes, Spotify lub wszędzie tam gdzie słuchacie podcastów. Co czwartek wywiady z przedsiębiorcami. I nie tylko!Więcej ciekawych historii i rozmów z wyjątkowymi gośćmi znajdziecie na naszej stronie: https://zaprojektujswojezycie.plFacebook: https://m.facebook.com/zaprojektujswojezycie/ Instagram: https://www.instagram.com/zaprojektujswojezycie.pl/LinkedIn: https://www.linkedin.com/company/audycja-zsz/

In part 5 of the digital marketing maturity series, brought to you by Google Marketing Platform, we chat with Michael Schniering, a 10-year veteran of BCG. He runs BCG in Australia and is a trusted advisor on digital strategies to some of the biggest businesses in Australia. Listen in to find out what marketers should do protect and strengthen their business’ for the long term. See acast.com/privacy for privacy and opt-out information.

In part of the Digital Marketing Maturity series, proudly brought to you in partnership with Google Marketing Platform, we chat with Des Odell, a 20 year veteran in the digital space. In digital, he’s seen it all, done it all and works with some of the biggest companies in Australia. We discuss:Advice on how to make the most of of your digital investments and ad spendAre we headed for another great depression?Why your plumbing is importantHis thoughts on the great work from home experiment we are all onThe challenges of virtual pitchingImmediate differences in the market due to COVID-19GFC and 9/11 vs COVID-19How to take your Ecommerce and digital to the next levelVisit Google Marketing Platform https://marketingplatform.google.com/about/Visit the home of AshtonCast https://ashtonmedia.com.au/ashtoncast/Connect with Des ODell https://www.linkedin.com/in/desodell/Check out Resolution Media https://www.resolutiondigital.com.au/ See acast.com/privacy for privacy and opt-out information.

In this episode, we speak with Google Marketing Platform Sales Engineering Leader Liz Raschke. We talk about the qualities of a great SE manager. You'll also learn: How does Google Marketing Platform leverage SEs? How to consistently drive great team outcomes? How to build team culture and psychological safety? How to build more trust with your team? Book recommendations: 1) Harry Potter and the Declassified CIA Sabotage Manual: https://www.cia.gov/news-information/featured-story-archive/2012-featured-story-archive/CleanedUOSSSimpleSabotage_sm.pdf If you have a topic you'd like to discuss or know someone great that should be on the show, please comment below or reach out at salesengineeringpodcast@gmail.com.

Janet Ranola runs paid media for Australian E-commerce success story Koala.com. She has over 15 years experience in marketing across a variety of countries. This episode provides interesting insights into digital marketing maturity from the standpoint of a someone “on the tools.”This episode of AshtonCast is brought to you by our friends at Google Marketing Platform. See acast.com/privacy for privacy and opt-out information.

In his 15+ years with Google, Barney Pierce has seen a lot. A Sydney native, Barney was based in New York during both the GFC and 9/11, arming him with the experience and knowledge necessary to operate at a higher level during the COVID-19 crisis.He’s now the strategy and business lead for Google’s Marketing Technology in Australia and New Zealand, working alongside the team at Google with some of the country’s most important brands and agencies to help them drive their digital marketing maturity to the next level.A few of things Barney provides insights on include:· The most immediate differences he has seen in the marketplace after COVID-19· The role digital marketing maturity played and continues to play in coping with this crisis· Google’s recommendations for digital marketers today· What Google’s marketing teams are doing to respond· What recommendations he has for other leaders in the industry right nowThis episode of AshtonCast is brought to you by our friends at Google Marketing Platform. See acast.com/privacy for privacy and opt-out information.

Learn from a range of marketing experts about digital marketing maturity and how crucial it has become in light of COVID-19. Which companies have thrived, which have not and why have some fared better than others? Brought to you by our friends at Google Marketing Platform.In this episode hear from:Barney Pierce, Director, Google Marketing Technology Platforms ANZ, Google Des ODell, CEO, Resolution Media Australia Michael Schniering, Managing Director and Partner, BCG Janet Ranola, Paid Media Manager, Koala.com See acast.com/privacy for privacy and opt-out information.

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Krista Seiden, a proven B2B/B2C marketing leader with experience in digital marketing, analytics and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group and Google. Krista is a frequent speaker at global digital marketing and analytics conferences. Krista Seiden is the Founder & Principal Consultant of KS Digital, an Analytics Consultancy, focusing on Analytics audit and solution design services, as well as digital strategy advising and training for Google Analytics and the Google Marketing Platform. Previously, Krista was VP, Product Marketing and Growth at Quantcast. Prior to that, she was a Product Manager and the Analytics Evangelist for the Google Analytics team, helping to build and promote Google products all over the world. Prior to that, Krista led the analytics and optimization program for the Google for Work group. In this role, she built a culture of testing and optimization within Google's Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom-line growth, and expanded testing efforts by 1500%+ in just a few quarters. The best takeaways: How people are taking advantage of data - 00:36Growth is experimentation - 03:46Buzzwords, machine learning and AI - 05:00Cognitive biases and their influence on decision making - 07:41The job description of a future data analyst - 10:21 Podcast Notes: Krista Seiden podcast: The present and future of data analysis All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Katherine Sale is Partner Director at Serpico, a global marketing, consulting and technology platform, designed for in-house digital teams. As a certified Google Marketing Platform partner, Serpico provides the expertise and skills needed to get the most out of the full Google Marketing Platform stack - from search and display to creative and analytics. This, combined with our suite of proprietary tech and tools, and access to a global, on-demand network of digital marketing resource and expertise, enables in-house digital marketing teams to run campaigns across 175 markets and 86 languages. Serpico is a subsidiary of global digital agency Croud.

Episode 36: Clint Tasset – AdSwerve Clint is the founder and president of AdSwerve a successful Denver company who recently acquired Seattle-based Analytics Pros. AdSwerve empowers data-driven marketers to achieve more success by using media and analytics technology — together. For more than a decade, AdSwerve and Analytics Pros’ team of Google Marketing Solutions experts have supported Fortune 500 companies like SAP, Visa, Starbucks and GoPro. As a Google Marketing Platform partner, AdSwerve provides implementation, technical training, support and strategic consulting for Google Marketing Platform solutions, Google 360 and Google Cloud products to brands and agencies. Links to things we talk about: Clint Tasset on LinkedIn AdSwerve Analytics Pros Rich Dad Poor Dad Click to Review and Rate Colorado TechCast on iTunes! We value every review we receive, and often read them out on the show. If you take the time to leave one, THANK YOU – You rock! IF YOU LIKE WHAT YOU HEAR, PLEASE: Subscribe to our list Connect with us on Twitter Email us and tell us what you think!

As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal – look no further than Google Marketing Platform, Google's unified advertising and analytics platform, built for smarter marketing and better results. In this episode, we'll explore an integral part of the Google Marketing Platform, Analytics 360 – a suite of analytics products that allow enterprise marketers to analyze consumer behavior, develop relevant insights, and deliver a more engaging brand experience.

Carla speaks to Kate Crowley – Agency Head of Google Marketing Platform about GDPR, ePrivacy and the impact this legislation has on companies and designers.

Vice President of Digital Media Scott Ensign joins the podcast to talk about the latest changes with Google. Wave goodbye to AdWords and DoubleClick, say hello to Google Ads and the Google Marketing Platform. Plus, the guys play a game of Brandy-land Rebrand!

As a continuation of last week's episode of Analytics Neat, we take a look at what Google offers for Attribution within the Google Marketing Platform this week.  We'll see how Google's offering compares to Adobe, what's missing, and what this means for the industry going forward. I'd recommend you listen to Episode 24 as well to get the full story.  All of this and more in this week's episode of Analytics Neat.  Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat Visit BillBruno.com

In this Marketing Over Coffee: Learn about Augmentation Queries, Data Blending, All the Shows, and more! Direct Link to File Image creative commons from Christopher Bowns on Flickr Brought to you by our sponsors: ahrefs and MarketingProfs Google Marketing Platform and the end of AdWords! Cross device coming down from 360 to GA. Bill Slawski […] The post Google Marketing Platform, Quantum Computing and The Last Blockbuster! appeared first on Marketing Over Coffee Marketing Podcast.

Google hosted its Marketing Live Keynote on Tuesday and, amongst the key announcements, cross-device reporting is coming to Google Analytics. Advertisers will now be able to seamlessly attribute consumer spending and activity across mobile and desktop devices, allowing them to understand consumer behaviour and consumer value as they engage with the brand on multiple devices and platforms. Other key announcements include Responsive Search Ads, powered by machine learning to deliver the most relevant and contextual ads, the re-branding of Adwords and the introduction of a new and integrated Google Marketing Platform.

Episode 7 | GDPR: Google Ads, Data Privacy Laws & Data Breaches Week of 25th to 29th June 2018 The Talking Stack Podcast Show Notes 1. REALIGNMENT IN THE GOOGLE AD STACK After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names, Google AdWords becomes Google Ads, DoubleClick becomes Google Marketing Platform. Along with the rebranding, Google is also introducing some new solutions that further the push toward simplifying its advertising offerings. Are these moves indicative of where the industry itself heading – i.e. consolidation, and, single window options to manage omni-channel marketing strategies? • Google Retires AdWords & DoubleClick Brands • Google Introduces Smart Campaigns Under Its Google Ads Brand • Google's Rebranding Is Aimed At Simplification 2. HAVE WE FINALLY SOLVED THE CROSS-SCREEN MEASUREMENT RIDDLE? Three big companies have launched solutions that will enable cross screen/cross device audience validation. It will give marketers a holistic and device agnostic view of how video advertising is performing, on any screen or service. Is this the game changer that will improve the multi-device analytics and attribution for marketing campaigns? • NCS Announces Cross-Screen Sales Measurement for TV and Video Advertising • Tru Optik Announces Measurement & Validation Solution for Audience-Based Advertising Across OTT • NetBase Introduces Cross-Channel Customer Experience Analytics 3. PROGRAMMATIC ADVERTISING SHIFTS FROM AGENCIES TO IN-HOUSE DEPARTMENTS Large enterprises are bringing digital media buys “in-house”. Vodafone proudly announced this move at its annual financial results in May. Many more organizations will soon be seen following in the footsteps of Vodafone. Where does this leave marketers? Is there a silver lining to this cloud? • Vodafone Brings Digital Media Buying In-House In Pioneering Move • IAB's Programmatic In-Housing Whitepaper • Accenture Interactive Programmatic Services Navigates Complexity of Digital Media Landscape 4. NEWS ORGANIZATIONS CREATING MARKETING PLATFORMS Three of the UK’s biggest newspaper publishers: Guardian News & Media, The Telegraph and News UK, have joined forces to create an advertising platform that has the potential to shake up the publishing status quo. Will this be a major jolt for Google and Facebook? • News UK, Telegraph & Guardian Digital Advertising Tie Up 5. HAIL: CALIFORNIA’S NEW DATA PRIVACY LAW The bill - AB 375, or the California Consumer Privacy Act - turns the tech world's business model on its head by letting regular internet users ask for the data a company has collected on them and whom the data has been sold to. Will Silicon Valley business owners be able to adapt to these new circumstances where the consumer can demand more transparency from them? • California's New Data Privacy Law The Toughest In The US 6. FAIL: 230 MILLION AMERICANS AFFECTED BY EXACTIS LLC’S DATA BREACH A class action lawsuit was filed against Florida marketing data company Exactis LLC alleging a data breach affecting 230 million Americans and 110 million businesses. At a time when consumers have already lost their trust on the matter of data privacy, this news adds fuel to the fire. Is our data never going to be completely safe? • Florida Class Action Claims Exactis Breach Affects 230 Million Americans Please follow and review us on Spotify or iTunes! Thanks! See all episodes of The Talking Stack here podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

Google AdWords and DoubleClick to be rebranded as Google Ads and Google Marketing Platform. Google not punishing keyword stuffing, harshly. Reasons for HTML validation – Roger Monti who seems to be challenging lots of what GG says. Google says they managed to reduce spam links by half in 2017 and that less than 1% of traffic now ends up on spammy pages.

Google AdWords and DoubleClick to be rebranded as Google Ads and Google Marketing Platform. Google not punishing keyword stuffing, harshly. Reasons for HTML validation – Roger Monti who seems to be challenging lots of what GG says. Google says they managed to reduce spam links by half in 2017 and that less than 1% of traffic now ends up on spammy pages.