Creative Marketing Brief

So how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.

Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.

Chances are that, at some point in your career, you’re going to need to interview people.

Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way

I’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020.

Chances are you’ll need to interview someone at some point in your career, especially in marketing.

Apple Podcast has recently updated some of the requirements for their podcasts and their submissions, specifically on things like the artwork.

Today’s tip comes from Kristen LaFrance’s Churn Buster Retention Bites (January 2020) article.

Are you utilizing every opportunity you get to learn from the people you’re serving?

The other day I mentioned an article about how big companies spy on your emails. Today, I want to give you a potential solution to this.

As marketers, we have to conduct interviews. It could be for a podcast, customer or product research - whatever it may be, I’ve picked up some tips along the way.

It’s finally happened - Vine’s successor, Byte. 

Today’s tip comes the article Churn Buster Retention Bites: January 2020

If you’re anything like me, you like to learn. And who better to learn from than your clients!

As marketers, we have to talk to people often - and interviewing is part of the gig.

If you are a podcaster, you may have been paying attention to the smart speaker space - how to get your podcast into the voice search platforms.

Today I’m sharing a guide from Basecamp - the one I’m reading is from the “Basecamp Guide to Internal Communication."

Chances are that you’re going to need to interview people at some point in your career - having good interview skills are important.

In the article, How Big Companies Spy on Your Emails, the author dives into how companies can purchase data scraped the contents of your email inbox.

I recently ran into a situation in which a job I was quoting would require production help from all over the U.S. I have a personal situation coming up that will inhibit my ability to go out and record in the field for this job, so I needed a solution.

Just yesterday, I listened to a podcast episode from 3 Clips. Here's why you should check it out.

If you are a podcaster, Apple has some interesting marketing tools for you.

Today I want to draw your attention to an article from MarketingProfs.com, called Younger and Wordier: How Gen Z’s Search Behavior is Different.

I ran across this tweet from Bryan Harris who recommended a book that I haven’t read before called, Hello, My Name is Awesome: How to Create Brand Names That Stick.

No link or article or piece of wisdom for you today - just a favor to ask!

Today I want to share an article called, How to Find Key Influencers In Your Niche Using Social Media - an article put out by Orbit Media Studios.

I’m still reading Obviously Awesome by April Dunford, and it’s an excellent book on positioning your company or your product.

I need some crowd-sourcing help today!

Today I’m checking out a recent Tony Robbins podcast episode which features an interview with Conor McGregor, the MMA star.

I just want to direct your attention to the Orbit Media. They’re an awesome resource made up of really smart people.

In the book, Obviously Awesome by April Dunford takes you through several steps in order for you to figure out how to properly position your company, or product, and there’s one that stands out to me.

Rand Fishkin shines a light on Avast's shutdown of Jumpshot. Learn more about his thoughts on the shutdown, large tech, and the risks of big data. 

One misconception of niching down or focusing on a subsegment of your target audience is you'll lose out on opportunities. The opposite is true when you niche properly. 

I recently discovered entrepreneur and product designer Brian Casel in some of my research on interviewing. He has a post called What Do The Best Podcasts Get Right?

Currently reading Obviously Awesome by April Dunford and I saw her speak at ContentJam, as well.

Should you start a podcast? A lot of people think so.

We all have routine tasks and marketers are no exclusion. According to a recent SEMrush article, companies track from 5 to 7 competitors on an ongoing basis.

I recently had Trevor Bragdon from Applied Insights and 7 Figure Fundraising on my personal cast.

Currently reading Obviously Awesome by April Dunford and she is a genius.

As many of you know, I produce podcasts for a living so I’m very familiar with the space.

With podcasting growing in popularity, the bar is higher to produce a show that actually stands out. One way is to write for audio, not articles.

Have you heard of or used Notion? It’s marketed as an all-in-one workspace tool to write, plan, collaborate, and get organized.

I’m currently reading Obviously Awesome by April Dunford and it’s all about positioning.

So B Squared Media released an article at the end of last year discussing ways to stay relevant in 2020.

Andy Crestodina from Orbit Media reviews insights on the last 5 years of blogging.

In this episode, I review Brian Casel article "What the Best Interviewers Get Right"

Are you a copywriter looking to improve your game? Kaleigh Moore, researcher and copywriter in the eCommerce space, recently released some products for copywriters.

Follow Matthew Koach (@mkobach) if you want consistent regular tips on doing social media better. 

Popular audio to text transcription service Rev is increasing its prices before the end of quarter one this year.

Kohler's new showerhead is also an Alexa-powered smart speaker.

In a recent test, Niki Mosier from Two Octobers experienced a 15% increase in organic traffic and a 50% keyword lift after adding podcast transcripts to existing podcast posts.