Podcasts about come alive creative

Jeff Large is the founder and CEO of Come Alive Creative, a branded podcast agency. A few months ago, when Trailer Park first launched, he reached out to Arielle to discuss the concept of podcast trailers. Turns out he's been thinking about them a lot -- their benefits, how to get clients to prioritize them, and how audiences receive them. He's done some research. And in this episode, we discuss that research. Sneak peek at the findings: It's sorta dumb not to have a trailer Podcasts that have trailers tend to do better and last longer It's not a bad idea to create more than one trailer if you can't decide on one format Links: Transcript  Submit your trailer  Jeff Large  Email us  Follow us on Instagram  Credits: Hosted by Arielle Nissenblatt and Tim Villegas Written by Arielle Nissenblatt and Tim Villegas Recorded on SquadCast.fm Edited in Descript Artwork by Caio Slikta

“Success can look drastically different, you don't always need a lot of downloads…” Jeff Large is the CEO & Founder of Come Alive Creative, a podcast production company. Clients hire Jeff to produce their podcasts and to develop strategies for their content marketing. Jeff spends most days actively learning about goal setting, writing narratives, collaborating with others, and producing amazing audio. Questions and topics we covered: Jeff's home office setup (the most impressive setup I've seen to date). What made him shift from teaching and being a musician to becoming a podcast host? What's his process for helping his clients produce podcasts on a consistent basis? Is a launch plan necessary for podcasts? How should hosts approach this? The common mistakes most podcast hosts are making right now. When looking at podcast analytics, what metrics actually matter? What gear and studio setup do you recommend for new podcast hosts? The most straightforward way you can repurpose podcast content, over and over and over again. And more! Fun fact: Jeff has been podcasting since 2012. You can learn more about Come Alive Creative here: comealivecreative.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Curious about voice over for corporate podcasting? Jeff Large from Come Alive Creative joins Stephanie Ciccarelli to discuss how voice over is used in podcasts and why being the right voice for the right show (or format) matters. A distinct voice, authenticity and empathy goes a long way in lending your voice to a podcast! […]

Jeff Large is a podcast producer and strategist. He leads his team at Come Alive Creative in producing results driven podcasts for marketing professionals. During this episode we talk about:Jeff’s favourite teacher and his own favourite moments from his teaching career;Creating value driven schools and companies; Why we think every school should have their own podcast.Join other Super Teachers online:Facebook - @SuperTeachersUnite Instagram - @super_teacher_fTwitter - @Super_Teacher_FWebsite - www.phoenixed.co.za

I am so thrilled to be in the presence of people who have found an authentic way, against all odds, to create a highly successful career based on the things they love to do. As Howard Thurman once said, "Don't ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive." Isn't that truly the greatest definition of happiness? Profitable Happiness?In this episode, we meet Jeff Large, Podcast host, Teacher, Producer, Strategist, and Owner of Come Alive Creative. Jeff is someone who is a true example of Profitable Happiness.The best ways to connect with Jeff Large online are:Company Brand Website: https://comealivecreative.com/Personal Brand Website: https://www.jefflarge.com/LinkedIn: https://www.linkedin.com/in/jefflarge/About the PROFITABLE HAPPINESS™ Podcast:In this podcast, we feature stories from highly successful Experts and Creative Entrepreneurs who exemplify the use of Profitable Happiness™ to build influence and business success. For a weekly journey of music, marketing, and motivation, subscribe to the PROFITABLE HAPPINESS™ Podcast with Dr. Pelè.https://drpele.comSupport the show (https://drpele.com)

Jeff Large-  Previous Episode 1218 Jeff Large: I'm a podcast host, producer, and strategist. I lead my team at Come Alive Creative in producing podcasts for businesses and brands. Favorite things include family, boardgames, and learning something new every day. Contact Jeff: info@comealivecreative.com Listen to another #12minconvo  

My team at Come Alive Creative were fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast looking at progress in the accessibility space.

Much progress has been made in the accessibility space in multiple industries. My team at Come Alive Creative was fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast.

More about Jeff Jeff Large is a podcast producer and strategist. He founded and runs Come Alive Creative, a podcast production company that helps brands and businesses produce their own podcasts. Come Alive Creative can help with everything from strategy to professional production, syndication, and thorough promotion of your podcast without any hassle. Owing to his natural curiosity, Jeff spends most days questioning and learning. He likes managing projects, making the complicated understandable, and repurposing content for maximum efficiency. Find Jeff and his work, here: Jeff Large Website Website Facebook Twitter LinkedIn Show Notes People: People: Seth Godin Alex Blumberg Ira Glass Rich (Mulholland) Chris Sacca Howard Benson Charles Mechem Rebecca Love Organisations: Gimlet Media Spotify NPR Wordpress Pagely IDEO LPGA TED McDonalds Jimmy John’s Miscellaneous: The Jeff Large Podcast Gallup Strengths Finder StartUp (Podcast) Twenty Thousand Hertz (Podcast) AdWords How can you help? Our podcast is still new and there are three ways you can help us out. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes. Subscribe iTunes, Spotify, Stitcher Music by: @dcuttermusic / http://www.davidcuttermusic.com

The Inbound Success Podcast launched on August 28, 2017 and today marks the 100th episode, and 100 straight weeks of publishing interviews with high performing marketers. On this week's Inbound Success Podcast, I'm taking a break from interviewing guests to share with you 13 trends that I've observed from the 99 interviews I did throughout the last two years. Listen to the podcast to learn more about the 13 things that the world's top-performing inbound marketers are doing, and get links to the specific episodes where you can dive deeper into each topic. Transcript Welcome back to the Inbound Success podcast. My name's Kathleen Booth. I'm your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I've had the incredible good fortune of speaking to some really amazing marketers in the last two years as I've done this podcast. It's given me an opportunity to meet people I otherwise never would have met, to learn some things that have really kind of made a difference for me in the way I think about marketing, and have prompted me to take a second look and reevaluate the way I've been doing some things. So, thought it was a great opportunity to share some of those lessons learned with all of you. How The Inbound Success Podcast Got Started But first, I wanted to just take a moment and tell a story about why I started the podcast. It was about two and a half years ago that I had my own marketing agency, Quintain Marketing. I had had the agency for 11 years. I'd gone to a lot of marketing conferences and listened to tons of podcasts, and watched webinars, always looking to make myself a better marketer. I had a lot of clients that I wanted to help. I also wanted to market my own agency and do better every day. I always would listen to these folks talk about the marketing work they were doing and the incredible results they were getting, and so infrequently felt that there was anything really tangible that I could take away from it and immediately use to improve my own marketing. This podcast was really an attempt to solve for that. It was me trying to scratch my own itch, and in doing so hopefully helping some of you. The interesting thing about this has been that it has certainly done that for me, and it has also done so much more. I already mentioned that it's enabled me to meet so many people I otherwise would never have met. There are a lot of people in the marketing world that I really admire and respect. And having the excuse of saying, "Hey, would you like to come on a podcast?" is a great way to meet someone new and to meet and to form that relationship, so that's been great. I've also met some really incredible people that I didn't know about through my guests when I ask them who else is doing a really great job with inbound marketing. And those relationships have been amazing. One of the most amazing and incredible things about this is that it changed the entire course of my career. One of first people I interviewed when I started the podcast was Bob Ruffolo, who is the founder and CEO of IMPACT. Now, I work at IMPACT. The reason is that before we started to hit the record button for the podcast interview, we were just talking about how things were going. I was telling him that I thought I might be ready to make a change, and that led to me selling part of my company to IMPACT and joining the team. That's been a really major shift in my life and a great one. I've learned so much. I get to work with some really smart people every day and do very, very interesting work. All this has come out of this little podcast. And most importantly, I've learned a lot about marketing. As I said, that was my original goal. 13 Lessons From Interviewing 99 High Performing Marketers So without further ado, I looked back through the 99 episodes I've done before today and really saw 13 themes emerge. That's what I'm going to share with you today. 1. There Is No "Secret Sauce" The first one ... And some of these, by the way, are going to seem like no-brainers, but they're important because it's important to remind ourselves of the things that we kind of already know. First one is, in most cases there really is no secret sauce to being an amazing marketer. The folks that I interviewed who were the most successful have a few things in common. Number one, they are voracious learners. They're always trying to improve their knowledge. They're always hungry for more. And they're consistent. That's huge, the consistency. A great example of that is Goldie Chan. I interviewed her. She's often referred to as the green-haired Oprah of LinkedIn. She has the longest running daily channel on LinkedIn. She's posted a new LinkedIn video every day for I think it's about two years. It's incredible. It doesn't matter where she is, what's happening, whether she's feeling well, whether she's traveling, what her access to Wifi is, she finds a way to do it because consistency is so important for her. And it's really paid off. They also do a few things and do them really well. A great example of that is Rev Ciancio who I talked with about Instagram marketing. Rev has an incredible Instagram presence. Which by the way, do not look at it when you're hungry because his pictures are all of mouthwatering hamburgers, french fries, pizzas, chicken wings, nachos, essentially everything that's bad for you, but that tastes so good. But, Rev has a fascinating strategy for how he approaches Instagram and has built an entire business around it. He does one thing, and he does it really well. Alex Nerney talked about Pinterest similarly, just a platform a lot of inbound marketers overlook, but he's really figured out a way to make it sing for him. The hungry learners who are consistent and who pick a few things and do them really well, that's really the secret sauce, which essentially isn't so secret. That's number one. 2. Listen To Your Customers And Prospects And Use What You Learn in Your Marketing Number two is they really listen to customers and prospects and use that in their marketing. Again, sounds like a no-brainer. We always talk about the need to do persona research and to build buyer personas, but I think what happens is we get very often so caught up in building the actual persona that we forget the big picture, that it's not about having this fictional profile of a person. It's really about understanding the way our audience thinks, what their real pain points and needs are, and the language they use to talk about that. A couple of the interviews I did were great examples of this. Barron Caster at rev.com who uses their own transcription product to transcribe all of the conversations they have with customers and then pull actual words that customers have used out and feed that into the copy on their website and landing pages, and that's gotten them amazing results. Val Geisler and Joel Klettke, two of the most accomplished conversion copywriters out there, both also talked about this type of research and understanding deeply, deeply the needs of customers and prospects. Paul Blamire at Atomic Reach, who is head of customer success and makes it a point to speak to new customers shortly after they've onboarded and really understand what brought them to the company and how the product is solving their needs. And he feeds that back in not only to marketing but to product development, to every aspect of the business to deliver a better customer experience from first touch in the marketing process all the way through the experience of using the company's product. 3. You Don't Need Fancy Tools Or A Big Budget Number three, you don't necessarily need fancy tools or a big budget to get incredible results. There are some really great examples of this. Oli Billson who I recently interviewed about the small events he's doing that are delivering tremendous amounts of revenue to his business. Chris Handy who talked about marketing for a Pre-K school, really small campaigns, but they just really ... They understood their audience, and they used the available tools that they had and got terrific results for the school. Adam Sand, who's using direct mail in conjunction with inbound marketing, super old school, but very effective for him. And Harry Campbell, who's The Rideshare Guy, and he's probably the top content creator in the ridesharing space. So think Uber, Lyft, Lime, Bird. He just started blogging and has created some great content and a big following. You really don't need fancy tools or a big budget. You can do it on your own with what you've got, if I go back to the first thing, if you're consistent, if you pick a few things and do them really well, and if you're a hungry learner who is willing to roll your sleeves up and apply what you're learning. 4. Connect With Your Audience On An Emotional Level Number four, the best marketers connect with their audiences on an emotional level, another thing that might seem obvious but that I think a lot of marketers get wrong. We tend to put our marketing hats on and make our marketing all about ourselves or we fall back into that comfortable place of corporate jargon, and kind of robotic speech, and use words like leverage and synergy. Nobody talks like that in real life, or not at least the people that you want to hang out with. The people who talked about this were Kieran Flanigan of HubSpot who shared their hearts and minds strategy for creating content with two types of content, content that solves a person's problems and tells them how to do something, that's really that mind's content, and then the heart's content, which taps into a pain and emotional need that the audience has. Then, Katie Stavely from Mautic. This is ironic that these are the two examples I'm giving for this one because HubSpot and Mautic could be considered two different sides of the same coin, HubSpot being a paid marketing automation, CRM, customer service platform, and Mautic being a completely free open source alternative to it. Katie talked about how important it was to be authentic in your marketing, especially with their audience, which it's all about community. It's opensource software, so your community is helping you develop your product. But regardless, the idea is to really make that emotional connection. 5. Sometimes The Biggest Wins Come From Content That Is Not Related To Your Products Or Services Number five, with content marketing, sometimes the biggest wins happen when you don't create content about your products or services. We as marketers, as inbound marketers, think a lot about top-, middle-, and bottom-of-the funnel strategies. We're always brainstorming what are the questions that our audience is asking as relates to our product or service. That often leads us to create content that is very much about us and not so much about our audience. But, I had two interviews that I thought really highlighted how successful you can be if you flip that script and talk nothing about yourself. What I mean by that is ... I'll start with Stephanie Baiocchi, who was actually Stephanie Casstevens at the time I interviewed her. She hadn't been married yet. And funny enough, she was not working at IMPACT. That's another great outcome of the podcast. Now she is. But, she talked about a campaign that she was running for a client that sold solutions for medical waste from physicians' practices. Originally, they were creating a ton of content around medical waste, and it just wasn't working. The reason is that their audience, which is really the office managers for physicians' practices, already has a medical waste solution. You can't be in business if you don't, so they weren't out there searching for any information about medical waste. They didn't even realize they needed to switch providers or that they had a problem. It was when she kind of took a step back and thought, "What are the biggest problems that office managers have? It doesn't need to have anything to do with medical waste," and she realized it was patient no-shows. They created a patient no-show policy template that office managers could use. That was a total home run. What it did was it opened up the conversation with their audience so that eventually they could begin talking about medical waste. But at that top-of-the-funnel level, they needed first to really open that conversation, and product- and service-related content wasn't going to cut it. Another person who did that really well was Ryan Bonnici, who is now the CMO of G2 Crowd, but at the time was working at HubSpot. HubSpot's a company that has a huge audience. Of course, trying to broaden the top of the funnel at a company like HubSpot is challenging. All the low-hanging fruit is gone, and so you really have to get creative. He was trying to target a small business audience. He really asked himself, "What are the problems that small businesses have?" And, again, doesn't have to have anything to do with HubSpot. He realized when you're starting your business or when you come to work at a small business, one of the first things you have to do is come up with an email signature. You're usually either copying one that somebody else in the company has created or you have to create it from scratch, and it's kind of a pain. He built an email signature generator, an online tool where you could type in some information about yourself and it would spit out a really nice-looking email signature. That tool generated a ton of traffic, leads, and revenues for HubSpot, and it cost them only $6,000 to build it, but the impact was enormous. So, great lesson learned about getting out of the habit of creating only product- and service-related content and thinking bigger. 6. Paid Ads Are An Essential Part Of Any Inbound Marketing Strategy Number six, the old myth that paid ads are not inboundy is dead, or it should be dead. This one was woven throughout almost every interview I did. It's funny because when I first started working with inbound marketing, it was back with my old agency. I had discovered HubSpot. We were following their original methodology of attract, convert, close, delights, for those of you who've been in the HubSpot world for a long time and all. I remember many times going to INBOUND and seeing Brian Halligan stand on stage and talk about how the old way, the old interruptive way of marketing was paid ads, and people didn't like being interrupted. I think we all read that as, well, paid ads are not acceptable if you're an inbound marketer. That myth started dying, I think, several years ago, but it's worth repeating that paid ads are, I would say, not even just inboundy, they're essential to an inbound strategy in this day and age. I'll just list off a bunch of names of my guests who've talked about it. This isn't even a complete list, but Mark Rogers, who at the time was with Carney and grew The Daily Carnage newsletter using Facebook ads; Sterling Snow from Divvy who's used ads to drive leads for their platform; Moby Siddique who has his own inbound agency and does some incredible Facebook ads work with Messenger bots; AJ Wilcox, who is a LinkedIn ads expert; Ali Parmelee, who's one of my coworkers here at IMPACT who does incredible things with Facebook ads; Anthony Sarandrea; Rick Kranz. The list goes on and on. All of them attribute the success that they're getting and the incredible results to some form of paid ads. Let that be the final nail in the coffin of that old myth. Let's really embrace ads, and not just checking the box with ads and promoting our posts, but really taking a full funnel approach to advertising. Because that's the other thing that these folks talked about is it's not about boosting something on Facebook. This is about really digging in and getting good at ads and thinking how ads can be used at every stage of the funnel. 7. Content Distribution Is Critical Number seven, it's not enough to create and publish your content on your website. You've got to promote it and distribute it. This is one that I've heard time and time again. A lot of the best marketers I've spoken to say you should spend twice as much time promoting and distributing your content as you do creating it. I think for a lot of us that equation is backwards. One person who talked about that was Kipp Bodnar who is the CMO of HubSpot, probably one of the companies that is the best at inbound marketing. He talked about what a game changer it was in the last year when HubSpot really threw some muscle behind content distribution and how that impacted their traffic. This is a company that already had amazing traffic, by the way. Then, Phil Singleton. I loved my interview with Phil who is an SEO expert and an author. Phil talked about this great strategy he uses for clients where he's creating e-books, just like lots of inbound marketing agencies do. But then he takes the e-books that he makes for clients, or he takes a collection of blogs, for example, and compiles them into any book, and he publishes them as Kindle e-books on amazon.com, and also in some cases as hard copy books through Amazon direct publishing. It is so simple, and straightforward, and inexpensive. It blows my mind that more marketers are not doing this. It was a cool episode, so definitely check that out. But yeah, the lesson is don't just like write those blogs, create those e-books. Think about what are you going to do with them once they're published. How are you going to get them out in front of the world? 8. Original Research Can Drive Tremendous Results Number eight, original research can have amazing results. I had several interviews where people touched on what has come of original research. One of the people I think that that is most famous in the marketing world for doing this is Andy Crestodina. He has been doing a blogging survey for several years and really credits that with bringing a lot of attention to his agency, Orbit Media, out of Chicago, giving him a ton of backlinks and press. It's a pretty simple survey. He does put quite a bit of effort into promoting the survey itself so he can get a lot of responses, and then once he gets those responses into packaging that content so that he can turn it into things like infographics and articles, et cetera. But, it's not just Andy. Michele Aymold from Parker Dewey uses original research and data to boost her marketing results. Clare Carr from Parse.ly, they actually don't even have to do that much research because simply by the nature of the product that they sell they have access to a lot of proprietary data. She's really productized that and used it to get a tremendous amount of press. In fact, she was able to dramatically cut back the amount of content she was creating while getting better results because the data itself was so attractive to their audience, and it also helped her reduce their PR spend. Then, Rebecca Corliss at Owl Labs. They produced the state of remote work, and that's gotten them quite a bit of traction. 9. Community Is A Powerful Tool To Fuel Growth Number nine, community is such a powerful tool for marketing. This is an interesting one because here at IMPACT we've been working really hard over the course of the last two years to build our own community called IMPACT Elite, which is on Facebook. We've learned a lot about community in the course of doing that. I would say it has been a game changer for our business, certainly. We now have over 5,000 people in that community. It's a delicate balance how you run it. You can't make it all about yourself. It has to truly be about helping the members of the community and getting them to the point where they're almost running it, if you will. I spoke to several other people who have built communities and had similar experiences in terms of the community being a fundamental tool in the growth of their business. One was Bill Faeth who is a marketer who specializes in the limousine and transport business. He has Limo University, and he has a big community around that of limousine companies. Frank Gruber, who started Tech Cocktail in the beginning and turn it into Tech.co, which was then acquired, he now has a company called Established. But, he began this grassroots community all over the country of startups and people interested in the startup ecosystem and wound up building a tremendous media business from that. Nikki Nixon who at the time I interviewed her was running the FlipMyFunnel community for Terminus. Ameer Rosic who has a community focused on blockchain called Blockgeeks. And Mark Graham, who is an old friend of mine doing amazing things, he's up in Canada and has a software platform called Commonsku and has built a great community around that. All of these folks doing incredible things with communities in very different niches, I should say. For Bill, it was limo companies. For Frank, it was startups. For Nikki, it's people who are ABM practitioners. For Ameer, it's folks in the blockchain community. And for Mark Graham, it's people in the promotional products world. All of these different niches need communities and people are hungry to connect with others who have similar interests as they do. 10. The Quality Of Your Content REALLY Matters Content quality. I had a couple of great interviews on this. This is one that I'd love to talk with more people who are focused on this. In this day and age, you can't just be creating content and checking the box. You have to really create great content that is better than anything else out there if you really want to get amazing results. One person who talked a lot about this was Oli Gardner and how he is putting a lot of effort into really making the content that they create be the best that's available on the Internet. Emily Maxie from Very talked about this, too, really digging deep and creating unbelievable resources for your audience. Both of these folks are getting great results in terms of traffic, and that traffic ultimately turning into leads, because they took the time to create in-depth pieces that really added value for their audience. Seems like it should be obvious, it's another one of these, but it's really not too a lot of us. I mean, you might think your content's really good, but is it the best? When you Google that topic that you created content about, is your piece the best thing that you can find in the search results? If not, go back and spend the time and make it better. I think one of the lessons I've learned is it's better to make less content that's better content than it is to create a high volume. 11. Creating A Podcast - Or Being A Guest On One - Is A Good Way To Build Your Brand Another theme that came out was podcasting. It's sort of ironic because we're on a podcast talking about podcasting. But a lot of my interviews, as I went back and reviewed, had to do with podcasting, beginning with George B Thomas, who I've had the privilege to work with over the years here at IMPACT. He's now at Impulse Creative. George is a prolific podcaster, and he's ... It might seem easy when you listen to him. It just seems like, "Oh, there's a guy that just has a great rapport with his audience," but he puts a ton of thought into how he does these podcasts, how he structured them so that they not only deliver value for the audience, but that they have naturally built-in incentives for people to share them and to grow his audience. That's really worth listening to if you're somebody who wants to start a podcast. Andrew Dymski is another person who's been podcasting for a long time and who I've been a guest on his podcast. He's been a guest on mine. He's got some great insights. Ryan Hawke, who has The Learning Leader podcast, Ryan blew my mind just with how prepared he comes to everything. He talked about this, too, how before he does an interview the amount of preparation he does, the amount of preparation he does when he even just invites somebody to come on his podcast. This guy is serious business, and that's why he's so successful. He really has put the thought into it and turned his podcast into a business. Dan Moyle came on the show and talked about podcast guest interviews. So not necessarily starting a podcast, but if you want to get the word out, going on other podcasts as a guest. At the time, he was with a company called Interview Valet. What's been really cool for me is seeing the other side of that. I get pitched a lot by companies like Interview Valet, and there are certainly other ones as well. They'll send me an email and say, "Listened to your show. Thought it was great. Here's a guest that I think would be really good for you." That's how I've gotten a lot of my more interesting guests. There's something to that podcast guesting strategy that really I think can help you get traction and raise your profile if you're trying to build a personal brand or trying to get the word out about a product or a service. There are plenty of companies like Interview Valet that, for a fee, will take care of that for you. It's kind of like having a talent agent. I also talked to Jay Acunzo about podcasting. He is actually a consultant to other companies and helps them create, produce, and get the best results out of their podcasts. One of his clients is Drift, which comes up a lot on my show. People love Drift, always cited as one of the best examples of a company doing inbound marketing really well, and they have a couple of podcasts. Then, Jeff Large of Come Alive Creative. Lots of folks talking about podcasting. It really stuck out to me that it's not just about, hey, everybody should have a podcast, and I don't think everyone should. It's not right for everybody. But, podcasting can play a role in almost everybody's marketing strategy for sure. 12. Video, Video, Video Number 12, video. Can't have a list of trends and things that are important in marketing without talking about video these days. Some of the guests that I've had that have spoken about this are some of the more impressive people that have been on this podcast. In 2019, I opted to kick the year off with an interview with Marcus Sheridan, who is an amazing man that is a big role model for me. I currently get to work with him at IMPACT. But, he's somebody that I followed for years and I have so much respect for because he sees things about marketing and about customer behavior that a lot of other people don't, even though they're staring us in the face. One of the things that he has really seen and committed to is that when it comes to marketing and selling, we can't just tell people something. We have to show it to them, too, and we show it to them using video. He talked about how important video was going to be in 2019. I know that he's out speaking at conferences and talking about video all over the world. Also, Eric Siu. I kicked off 2018 with Eric Siu doing predictions for last year. He talked about video as well and was like, "Video's going to be huge in 2018." So in both of my kind of yearly prediction episodes, the guests that I've had have cited video as one of the biggest things we should be paying attention to. And then, of course, I already mentioned her, but Goldie Chan, who is a LinkedIn influencer and creates a new LinkedIn video every single day, has made a career around those videos. She's amazing. She travels all over the world and is sought after as a speaker because of the LinkedIn video she creates. And Dennis Yu who has turned video into a formula for building people's personal brands. It's really impressive what he does. They're these short little videos that he films. Using that medium has helped countless people create brands for themselves. 13. Lead With Brand Which brings me to my 13th and last lesson learned from 99 interviews with incredible marketers, and that is that all of these strategies, and tactics, and approaches are powerful. But at the end of the day, the most important thing in marketing is brand. Brand is paramount. Without it, you can have some quick wins but you'll never have a true success that will last over the long term. I'm only going to cite one example here because it's the one that comes up the most. And if you listen to this podcast with any degree of regularity, you know that at the end I always, always ask my guests, "Company or individual, who do you think is doing inbound marketing really well right now?" There is one company/individual, the company and the marketer who's spearheading it for them, that by far comes up more than anybody else, and that is Drift and Dave Gerhardt, who I was very fortunate to have as a guest early on. I can't tell you the number of times people have mentioned Drift, and it's not just people from the marketing world. It's folks that have come onto this podcast from all different industries, and they all cite Dave Gerhart and his work building a brand at Drift as the one succeeding the most with inbound marketing. It's not for me to say what that brand is or to really try to encapsulate what Dave has done, but I think it's fair to say that they've built a brand that's incredibly authentic. There's no artifice. There's no fancy tricks about it. They, of everybody, really reflect everything I've said about the past, you know, this list of 12 to 13 trends I just spoke about today. When I look back through this list, they are doing a few things and doing them really well. They really listen to their customers. It's not about fancy tools or a big budget. The things that make them successful don't have anything to do with that. It's about connecting on emotional level. It's about creating content that sometimes doesn't have anything to do with your products or services. They do paid ads. And it's not enough to create and publish your content, you've got to promote it. They are so good at that. They've got a tremendous community, really high-quality content, a bunch of podcasts. They use video better than almost anybody else, especially on LinkedIn. Checkout Dave Gerhart's LinkedIn presence. And they just have a really strong brand. So my hat is off to Dave Gerhart and the team at Drift for ... If I had to give out an award for top inbound marketers, I think it would go to them. Thank YOU For Listening But really, everybody that I've interviewed over the course of the last two years has been so impressive. It is just my absolute privilege to get to do this every single week. I also wanted to say thank you to you for listening. Podcasting is a funny exercise. As I record this, it's Sunday morning, and I'm sitting in my home office, which is a tiny little room that actually had to be permitted as a closet because it's so small. There's chaos happening around me in my house. I'm by myself talking into a microphone. I'll go away, and I'll turn this into an episode. It'll go live tomorrow. You'll be hearing this Monday, if you get the episode right when it comes out or sometime after, and you're out there listening. But when I create these things, it's just me in a room. To know that there are people who choose to listen to this every week is just an unbelievable honor and a privilege to me. So, thank you from the bottom of my heart for listening to this content. I hope so much that you've learned something from it and that, even if it's in a small way, it's helped you get better results from your marketing and feel like a smarter marketer. If that has happened, then I feel like I've succeeded. With that, I will say I would love to hear from you. It's been a hundred episodes. If you are a regular listener, please take a moment and contact me. I always say at the end you can tweet me @workmommywork, which is my Twitter handle, but you can also message me on LinkedIn. You can email me at kbooth@impactbnd.com. You can send a carrier pigeon. However you want to do it, I would love it if you would get in touch and let me know what you like about the podcast and what's something that I can improve because I'd love to make the next hundred episodes even better. With that, I won't belabor it. Thank you again for listening, and I'll see you next week. Or not see you, I'll be talking to you next week for episode 101.  

What makes some podcasts successful while others languish and fail? This week on The Inbound Success Podcast, podcast strategy and production expert Jeff Large talks about how to approach podcast promotion, from before you even begin recording, through to promoting individual episodes. Jeff is the Founder of Come Alive Creative, a podcast strategy and production company that works with businesses and executives to develop and produce podcasts that build trust with their customers, establish authority, market their services, and engage their audiences. In this week's episode, Jeff shares how he works with clients before, during and after recording podcasts to set them up for success when it comes to podcast promotion. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Jeff include: Podcast promotion actually starts before the launch of the podcast itself when you ask yourself, "What is my goal and who is my target audience?" Defining your goal is important. Is it reach? Engagement? Something else? The answer to this question will help define what your promotion strategy should be. Understanding your audience is equally important because your podcast needs to hit on a pain point that they have. It doesn't matter how good your promotional strategy is, if you don't have a good product. One and four Americans are currently listening to podcasts, so how you approach promotion will differ if your audience is already listening versus if they have never listened to a podcast. If your audience is not already avid podcast listeners, language is very important. For example, when you use certain language, like "subscribe to my podcast" versus "listen to my podcast", subscription has this connotation that I need to pay for it. Show notes are an important part of podcast promotion and should be approached like any other marketing copy in terms of SEO optimization and conversion copywriting. 20% of adults living in the US and the UK have long lasting disabilities and that makes it important to include transcripts of your podcast in the show notes. Jeff prefers Simplecast or Megaphone for podcast hosting. When it comes to social media, he's had the most success on LinkedIn and Twitter. One tip Jeff shared for social promotion was to write good excerpts of your podcast and create "quotables" - audio snippets that can be embedded into social posts. If you have guests on your podcast, don't be afraid to be direct and ask them to promote it for you. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit the Come Alive Creative website Visit Jeff's personal website Follow Jeff on Twitter Connect with Jeff on LinkedIn Read Jeff's article on How to Grow Your Podcast Audience Listen to the podcast to learn the strategies and tactics for successful podcast promotion. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. My name is Kathleen Booth, and I'm your host. This week, my guest is Jeff Large who is the owner of Come Alive Creative, which is a podcast strategy and production company. Welcome, Jeff. Jeff Large (Guest): Hello, hello. Jeff and Kathleen having a blast while recording this episode Kathleen: Glad to have you here. Jeff: Yeah, thanks for having me. I'm glad we got to connect in this fashion. Kathleen: Yeah, it's a little intimidating because you know, I kind of do this podcast, but I wouldn't call myself a podcasting pro, and I'm interviewing the person who teaches and helps other people do podcasting well, so I hope I don't mess up. Jeff: Oh, the feeling is mutual because you told me how many stats I need to have prepared to actually be beneficial for your audience, and so fortunately I've been working on an article for the past four hours this morning that have all to do with the numbers, and I'm hoping I can just remember most of it offhand. Kathleen: Well, it's not a test, so we'll talk through it, and we're going to get through it, but I'm really excited to have you because I've had a few other guests on who have talked about podcasting and this podcast is all about inbound marketing and podcasting itself is a very interesting tactic or channel that you can use for inbound marketing. But we tend to have focused on why you should podcast in and of itself, being a guest on podcasts. What I think it's still interesting and selfishly why I wanted to have you on is that it's one thing to do a podcast or to be on a podcast, but it's kind of the whole old the tree that fell in the forest analogy. If you do a podcast, and nobody listens, what's the point? And so, I've always been interested in the topic of promotion and that's something that you've done a lot of work on, you're doing more research on and advising clients on, so I'm going to pick your brain and extract all the good knowledge you have on podcast promotion today. Jeff: All right, excellent. About Jeff Large and Come Alive Creative Kathleen: Maybe we can start out, and you could tell my audience a little bit about yourself, and Come Alive Creative, and how you wound up specializing in this because it's a very interesting niche field. Jeff: Okay. What would be most beneficial? Because obviously there's a huge part of anyone's story. Kathleen: Well, let's start with you talking about what Come Alive Creative is and what you're doing now, and we can go from there. How about that? Jeff: Oh, okay, the short story on Come Alive, and the short story on me for probably the most recent context is I originally was a teacher, formerly trained, just a couple classes shy of my Masters. Probably ... I think we've been running about five or six years now. Come Alive started off as a web dev and digital marketing agency, went through a few different rounds of nicheing in different areas over the years like E-commerce in some different spots. And then finally about I believe it was 2016 it was about two-ish years ago now, two-ish or three-ish years ago, that for a variety of reasons decided to niche down just on podcasting, and so we off-boarded all of our clients. We only had maybe one or two at the time that were actually getting podcast services from us. And so we got rid of everyone, kind of started fresh, rewrote the site, did a bunch of things along those lines, and so since then have been specializing on the podcast strategy and production side of things. Kathleen: Great. I mean, it's amazing to me just how podcasts have exploded in the last few years. It's good and bad, right? It's good because there's so much great new content being created, but it's also bad because there's a lot of people who are just running into having a podcast because they think they need to and kind of taken this check-the-box approach. And so, while there's also a lot of great new content, there's a lot of new crummy content that is being created without a lot of strategy and thought behind it. So I do think it's interesting that you work with clients on the strategy side as well. Jeff: Yeah, yep. Kathleen: So, when it comes to podcast promotion, again, we're not going to spend a lot of time talking about why you should podcast or what your podcast should be focused on, or from a technical standpoint how to do it. Assuming somebody already has a podcast, and they would like to get it in front of a bigger audience, they would like to grow their listener base, can you talk me through some of the different ways that you approach that with the clients that you work with? Jeff: Okay. I think in order to do that well, this is a massive topic. Kathleen: Yeah, it is. Jeff: So, let me give you some maybe boundaries, and then we can explore what's most interesting. You want to think about it in terms of before you launch and after you launch. You want to think about it in terms of specific actionable things that you can do that there's really no ... there's no definitive this is the best way to do it type of guide. It's more of like, this is what we know from experience and research. And then there's also the elements of are you marketing to people that are already listening to podcasts or people who are not already listening to podcasts? Kathleen: Ooh, that's a good point. Jeff: So, I mean we can tackle any of that. What's most- Promoting Your Podcast: Before The Launch Kathleen: Let's start with before the launch. I think I like that approach. Jeff: Okay, so before the launch, hands down the thing that I'm always going to ask any prospect that comes through our funnel is, "What is your goal and who is your target audience?" And so with those two things, those are just defaults for me to good marketing and depending on what your goal is, can change the success, or the quote unquote success of your podcast where I think by default a lot of us just go to, "Hey, I want as many downloads as I can get." And I'm going to ask the question why, because it's not always the case. Sometimes you don't need reach, you need engagement, or you need these other things depending on what those goals are. And then secondly, we have to know who we're talking to in order to best cater to them, and for those types of things I could take a lot of nods from say, Andy Crestodina and his work at Orbit Media. I appreciate Joanna Wiebe in CopyHackers, Liana Patch talks about this a bit, Keeley Moore. There's a lot of really good marketers and copywriters that talk about the need for surveys, research, dig through those book reviews, review Quora. What is your industry or your topic talking about, and educate yourself in a way that instead of just waking up and going, "Hey, I got this great idea," and putting it out there in the wild for your article or your cast or whatever happens to be, but you're actually making informed decisions based on what they want to know and what will best serve them. Kathleen: Yeah, it's so interesting, you're the second person I've spoken to whose talked about looking at book reviews as a way of doing market research, and that's an approach that I think very few people do, but it's a gold mine. Jeff: Mm-hmm (affirmative). Yeah, it's crazy. I can tell you, say for one of our casts just in the prelim stage, it's really important really at the end of the day to vet these ideas. The more that I can guarantee success before I ever spend a moment or a dollar on anything, the better off obviously I'm going to be. And so, one of the casts that we've recently created was geared towards digital marketers, and I know you and I talked about this a little bit beforehand, but ways that I was vetting it is that I'm looking at where I'm getting my content from. I have the unfair advantage of I've already interviewed a lot of digital marketers on my own podcast, and I can see the analytics of whose episodes resonated better than others both in terms of the person that I had on, and the topic they were talking about. So, I'm able to gear stuff around that. Because of that, I had relationships with these people, so I interviewed, sent a couple really basic questions to kind of get me started in terms of what is the problem you're actually having as a digital marketer, got feedback from probably a pool of maybe 15, 20 different people that I sincerely trust. And so, it was for me very quantified data. And then from there, as I introduce other ideas that might not be featuring these particular people, or exactly addressing their problems, I'm going on Amazon and looking at okay, what are the top book reviews? Say one that I'm reading right now ... One Page Marketing Plan, I had to look at the shelf, is one that I'm going through now. And that has, at this point, it might have over 1000 five star reviews. And so, I know I'm pretty safe to feature information from this book on this podcast because it's already getting ... it's highly received in that way. And so, just doing that, and then additional things that we did were look at Quora, just look through the different areas that I know these people are hanging out, and figuring out what is it that they need listening to these other episodes, and vetting the ideas before they ever get created as much as possible. Kathleen: Yeah, that's a great point. I actually had a podcast before this one, and I was, at the time, completely guilty of what I talked about earlier which is thinking I just need to have a podcast. So, I went and created one, and there was no strategy behind it, and it was fun to make and all, but about 15 episodes in, I saw the writing on the wall that it was time consuming and wasn't going to get me the results I was looking for. And so, that was a big lesson learned. When I created this one, I did a lot of what you were talking about, which was really thinking through who am I trying to reach with this, and what is the outcome that I would like to have at the end of the day. And it has produced a far more sustainable, and much more gratifying podcast to create because I'll be honest, in the early days I did nothing to promote this podcast. I just did it, and put it out there. And I mean, I might've shared it every now and then on social, but it was a pretty lame and lackluster promotion strategy. But it still got listeners, and I think that really proves the point that you talked about which is that if the underlying premise is sound, and the strategy is sound, that in and of itself will solve for some of the challenge. Jeff: Yeah, yeah. And I mean, even to that note, what this really comes down to is it doesn't matter how good your promotional strategy is, if you don't have a good product, you're promoting not a good product. And you're going to be limited in that way. And so, that's why for me, it's so key. I think you could easily get analysis paralysis and spend too much time, and there still is that shipped is better than perfect type philosophies that you need to cross reference it against. But at the same time, we need to make the best possible product we can, both from a technical standpoint, that content standpoint, a listening standpoint, there's a lot of factors that go into what makes up a good cast before we can realistically have that conversation about let's promote it. Podcast Promotion: After The Episode Kathleen: Amen. Yeah, the best marketing in the world can't make up for a terrible product. I could not agree more. Let's say there is someone who has put that work in on the front end, on the strategy, and they've got a really solid concept and topics, and format, then what? When you think about the episode is made. Jeff: Yeah, see this is where it gets kind of crazy. Which route should we go now? Do we want to think about it in the context of ... actually, let me flip it back on you. Let me ask you a question. What kind of cast is this? Is it a narrative style cast where kind of public radio-esque? Or is it going to be an educational based type podcast, maybe interview like what we're doing now? Kathleen: I mean, I would say my audience by and large is, if they're podcasting, they're podcasting to establish thought leadership or drive leads for their business, so odds are it's the second type. Jeff: Okay, yep. And that's fine. That's good for context, because the way that you would approach those would be drastically ... ah, maybe not drastically, that's kind of a big statement. But they would be different. That plays into more of kind of holistically, and I don't think I need to touch on it as much, because it doesn't affect ... when you're niched, it's not as important but there is this element that we need to consider from the people that are already listening and that are already kind of podcast advocates, and then there's the people that are not. And the thing that we need to realize is that it's around one and four Americans are currently listening to podcasts. And then there's actually a fair amount of studies that are being released, and I don't have these numbers off the top of my head, but I know Australia's done some work, I think there's been some work recently in Europe, and then also I have an acquaintance of mine whose done a fair amount of work even in South Africa in terms of listenership across the board. And overall, we're looking at growth for sure, but when we're realistic with ourselves, most people don't listen yet. And so, for me, when you're in it, it's really easy to think, "Podcast, podcast, podcast." But that's just not the case. And so, when you are doing shows that need to appeal to numbers, that need to appeal to reach and quantity more so than just the quality of audience, we need to start thinking about where are those people who are not listening? What can we do to make them able to listen? And just really broadly speaking, I mean, it's everything from ... I know they've done certain more popular shows might pull out billboards, and it could just be like a kind of a fancy, more movie style image with the simple title, and then there's a very, very easy call to action, like listen on iTunes. Or listen on Apple Podcast and there's that logo. Or it might be fliers that you hand out at an event, kind of like guerrilla marketing style stuff. But it's just realizing where are those people who aren't listening, and how you pull them in. I think for me, a big piece of my own personal background is literature and language, and I think language matters a lot because there's been ... Triton Digital slash Edison Research put out this video, I think it's gotta be available online somewhere, but they played it at Podcast Movement this past year, the one that was in Philly, and it was these interviews with people who have never used a podcast before. And even that was super entertaining just to see how they reacted. And when you use certain language, like "subscribe to my podcast" versus "listen to my podcast", subscription has this connotation that I need to pay for it- Kathleen: Oh, that's interesting. Jeff: Yeah. It's stuff like that, that we just take for granted because we're so used to vernacular, and we're so used to the jargon that goes along. But for somebody that's hitting it for the first time ever, they're like, "I don't have a podcast app." And then we ask, "Do you have an iPhone?" And then they're like, "Yeah." And then we say, "Yeah you do, let me show you which one it is." And it's those kind of things, it's more of a usability. And so, we have to think about it really just dumbed down to if you have not interacted with this medium before, how can we talk about it? How can we present it and walk through? And maybe it's just you taking a couple of seconds on a social video that you put out there of like let me show you how to subscribe to my cast. And then you screenshot it, or whatever you're going to do. And it's simple things. And so, I think that's hopefully enough in that realm. Do you have any questions there? Kathleen: No, that makes a lot of sense. And I think people do forget to think about that, that we are so deep into this world of digital marketing and the lexicon around it is something that we're used to using. I had this realization this past two weeks, because I hired somebody new for my team. IMPACT is a digital marketing agency, we all do our marketing speak all day long. And the person I hired is actually going to be working on our content, and he does not have a marketing background. He has a writing and editing background. And we were like, "Perfect, that's what we need you to know. We can teach you marketing." But it was easy to forget, and in the first two weeks that he came on board, we're throwing around terms like SEO, and TOFU for top of the funnel, and he was just like, "What are you people talking about?" And it was a really good reminder that all this stuff that we talk about every day, and the language that we're used to using is not something that the average person uses, or is even familiar with. Jeff: Critical. Kathleen: Yeah. Jeff: Absolutely critical. So, all that stuff to say is just something you want to consider depending on who you're going after. So, it absolutely comes into play when we're talking about large project that need high amounts of downloads to justify when you are doing more of the story and entertainment style pieces. But I will say, we've spent, even as a company, we've spent a lot more time in what you're talking about. This thought leadership. A lot of the times, people will come to us because they want to build authority in the space, or thought leadership. They're trying to drive interest around a service or a product. They might want to convey say, the company culture, or have that inside look if they're like ... We have one company that we're courting right now, they do a lot of work with Advise financial advisors, and so they become the backend and they really like their culture, and they think it's good in that sense. And so, they want to be able to sort of pull back the curtain and show that to other people. And so, there's all these more niche reasons to podcast. We have another one, for example, it's geared towards ... we're in the middle of producing it now, it's in the healthcare space. It's geared towards specifically CDI, which I don't even remember off the top of my head what it stands for. It's like clinical documentation improvement, I believe? And so, basically how are doctors and nurses writing down the notes of when you're sick and you go tell them your symptoms to make sure that they're accurate and being tracked properly, and submitted to insurance properly. And so, it's like there's very niche audiences we're dealing with here. And so, that's why all of a sudden it doesn't matter if we appeal to the masses, we need to appeal to the right people well. And with that, there's again, a variety of things that we could touch on. And I want this to actually be helpful for you too. If I was going to do the shortlist, things like being consistent, guesting and cross promotion, leveraging the other aspects of our medium, so not only just the audio but the visual and the written, looking at things like our call to action, considering other aspects like accessibility, the networking pieces, repurposing content. There's a lot of areas we can dive into. So, again, lead the way. Where do you want to go? Podcast Promotion: Show Notes Kathleen: So, I'm gonna be selfish, as I usually am. It's funny, once I had a guest who came on and she said, "Is this really just a paid consultation in disguise?" And I was like, "Why yes, it is." So, selfishly, one thing that I'm really fascinated by is show notes. And there's a lot of content online about show notes, but not a lot of it is actually really helpful in terms of what some of the best practices are, and why you would do them? For example, we have five or six podcasts here at IMPACT, and the way we do show notes for each of them differs dramatically. In my case, I happen to transcribe fully the audio from my podcasts, and I have a complete transcription, but then I have like a summary at the top, if you will, for those who don't want to have to read the whole thing. Then we have other podcasts that don't have any transcription, they just put the main links, the key points, et cetera. I'd be interested in hearing you talk through kind of the pros and cons of some of the different approaches, and if there are certain approaches that work better when it comes to actually helping promote the podcast itself. Jeff: Okay. If we're looking at it from a copy standpoint, let's set the stage with what aspects we're looking at. So, for me, and anytime that we're approaching these, you gotta think about it from your title. That's obviously very self explanatory. You have to think about it from the excerpt and the summary, and so this is usually that shorter portion that when we're talking about websites is just that tiny excerpt that if you feature the post, the website post on the front page, like it's just that little snippet. Sometimes you automatically pull from the full article, sometimes you have a designated thing. It's also the piece that gets used on most podcasting platforms, so the distribution networks when you pull it up in your app, or if you're just searching Apple, or whatever it might be, or Google, it's that small snippet that explains what's going on. And then there's the actual show notes portion. And so, this is the element that would be usually associated with the post if you're putting your podcast, own episodes on your post on your site, or if you have the more filled out version on, say, if you're using a hosting company like a Bluehost or a Simple Cast, or whatever it might be. And then actually, the last part too where some people lump these two things together is the transcription. And if you decide to include that. So, again, for me, one of my big things that I like doing is I like learning from everywhere, and I just think certain people do stuff better than others. And so, for me this no longer becomes a podcasting problem, it's more of a copywriting problem, and I would default to most good copywriting practices. And so, again, some of those people that I mentioned earlier, like Andy, like Crestodina, or Wiebe, or these others, would be who I'm taking my hints towards. Or from, rather. And so, things like say, the excerpts. For me, these normally have to be brief, they should be engaging. You have to take it from the standpoint of somebody's just scrolling endless amount of content, what is going to grab your attention? And there has to be some sort of combination between a well written headline that represents the episode well that makes a promise and delivers on that promise so people learn to trust you, and then that excerpt should fill that out a little bit more. So, I get my attention caught by the headline of oh, this kinda fits the itch that I have right now, and then I can read that excerpt and go, "All right." Because for the majority of us, let's see here, I want to say mobile usership is a lot. I don't remember the number off the top of my head, but mobile ... the way that we're listening is more on mobile than anywhere else. Kathleen: Oh yeah. I believe that. Jeff: Yeah. And so, there's also been even a 10% increase over this past year in smart speakers, and so you're actually not even hitting any copy in that regard. It's usually you're already signed up for it, or you're seeing it through the app site. Actually, I take that back a little bit. But those are the kind of things you want to think about there. When it comes to the show notes themselves, again, this is where normal good writing practices come into play. We want to pay attention to things like keywords, and key phrases. We want to actually be leveraging anything that's going to positively influence our SEO. And so, for that type of stuff, I'm going to, again, default back to probably the work that your team's doing. Places like Yoast Blog, Moz Blog, different people that are actually companies and people that are authorities on SEO. I appreciate a lot of the work that say, even Donald Miller is doing with StoryBrand, and how he lays out ... It's more of a holistic website thing, but it's still just good in terms of conveying things well. And then last, and I think that one of the places that are really interesting for me is transcriptions, because there's this what I would consider a fallacy around if you have your transcriptions that you get better SEO. And I would argue, from everything that I've seen, that's not the case. Normally the way that we speak as humans, it doesn't lend itself to good SEO by any means. But we still, I would argue, want them. And I'll confess that not all of my podcasts have the transcriptions, but from an accessibility standpoint. And so, I had a really great conversation a while back with Kate Pescal. She's a professor out of Barcelona, and she actually does a lot of work with Epic Games, they're probably best known for Fortnite on their- Kathleen: Oh yes, I have a 12 year old boy. I know all about it. Jeff: Exactly. And so, she does a lot of transcription work for them, and she's just a disability expert. And so, even some of the stuff that she mentioned to me is that roughly like 20% of adults living in the US and the UK have long lasting disabilities. Often times there's some stats that say 70% of disabilities go completely unnoticed, so you're not even realizing you're having them. Not to mention the fact that we're sometimes in situations where we just can't listen. We might be at work and we're not able to listen, but we want to see this episode or this interview. And so, transcriptions really, from my point of view, should be utilized more as an accessibility piece, and more as an angle of inviting more people to come in and actually consume this content in a non-traditional way, or just a different way if they don't have access to that audio. Kathleen: I could not agree more. Now, I am biased because I transcribe my podcasts, so obviously I'm already coming at this from that angle, but ... You hit the nail on the head as far as I'm concerned, because yes, there is an accessibility issue that if you're really invested in making your content available to everyone who's interested in listening, the transcription is ... I think it's essential. But I just know myself, and what you said resonated about people can't always listen. It's not even just that people can't always listen. I am a really impatient person. This is ironic, because I create a podcast. And I do listen to podcasts, but I only listen to them if I'm someplace where I can't otherwise be productive with my ears. And what I mean by that is I'm at the gym, or I'm grocery shopping, or I'm vacuuming, or I'm mowing the lawn, my body and my hands are occupied, but my head and my ears are not. And so, it's like, "Oh, I'll listen because this is a way to be more productive with the time I have." If I am at my desk, I never, ever listen to a podcast at my desk because I'm doing stuff. But if a podcast comes across my radar at work, and I think, "Ooh, there's something important in there that I want to learn", I actually really like to be able to just quickly visually skim the transcription to get to that section where I think that important content might be, because I'm a much faster reader than I would be able to listen to something. So, for me it's like just a quick and efficient way to get right to that ... zero in on that point and then be done. Jeff: Yeah. Are you a one and a half or two times speed person when you listen? Kathleen: Yeah. I listen to Audible books on like 2X speed. I'm super impatient, so ... But podcasts I don't, actually. Podcasts I listen at regular speed. Because again, I'm stuck at the gym or I'm mowing my lawn, and it's like, "Well, I don't need to be fast." It's really like business books that I listen to at 2X speed because I wanna just get through them. Jeff: Yeah, that makes sense. Kathleen: But no, so that's very interesting. And I have had people reach out to me and say, "Thank you so much for having a transcript. It made it easier for me to consume this." So, there is something to that. Another thing that I'm wondering about with respect to this topic is, I did just see in the news in the last two weeks that Google has announced it's going to be indexing podcast episodes more now. And there's some new structured markup language around podcasts. Does having a full transcript help at all with that? Or is that really more around the schema markup that you're using? Jeff: I can not, at this point, speak authoritatively on that. So, I don't know regarding the transcript aspect. With the way that everything is trending, I don't ... you wouldn't be hurting yourself by any means to have a transcript. In terms of what I do know of what currently exists, and even some of the ways that I've seen Google play this out, it is more to do with that podcast schema. A lot of the times depending on how you have your podcasts set up, whether it's through these hosting companies or say you're running like a WordPress based blog and you have a Seriously Simple plugin, or you have say the PowerPress plugin, like a lot of them will just automatically handle that for you, so you don't even need to worry about it. And most of the time it's happening and you don't even realize it's happening. But it is quite unique, because you're going to start to see, and I've already seen it a bit, where you search even a particular cast or episodes, even the way that Google will return it in terms of listing them all and it's not just the standard what we're used to of link, and then metadata of an article. And so, it is quite fascinating, and even to your earlier points of everybody's jumping on this bandwagon, I think this is one reflection of stuff's moving quick. We're still kind of at the beginning of the wave in my opinion with all of it, even though it has grown a lot ... in popularity. But some of these software changes, from many major players, like they're having really good positive effects for people that are doing this type of work. Kathleen: Yeah, it's crazy. I mean, so I've hosted my podcast on Libsyn, which stands for Liberated Syndication, for those who don't know. And it has its pluses and minuses. One of the pluses being it makes distribution really easy because I just pop it into Libsyn, and then it shoots it out to Apple Podcast, to Spotify, and Spotify being another one of those ... like if people aren't aware, they are making a huge play in the podcast space. Jeff: Yeah. Podcast Promotion: Where To Host Your Podcast Kathleen: Yeah. I mean, there's going to be more competitiveness soon as far as who owns the world of podcasts. So, you know, do you generally ... with your clients, do you generally recommend a particular host? And software for distribution? Jeff: For me, in terms of ... you gotta think about it in a couple different ways. And this, I don't want to get too far into the weeds, but you have the area of where your podcast audio files are living, and that happens to be your media host. And so, again, if you're not as familiar with this space, your website's hosted somewhere. It's on servers somewhere. And the same way, your media files for your podcast need to be living somewhere, and you want a dedicated media host just because it's their designed to do. They're designed to be reliable, and to send it all out to everyone no matter where they are in the world equally, and like all of these things. And so, it's just a more foolproof solution than trying to throw it on your shared hosting server or something and crash your whole website and like four other people's sites too. And so, it's stuff you need to keep in mind. From the hosting standpoint, I don't think there's right or wrong. Again, I've used a ton of them, and so I don't ... I have only ill thoughts on maybe a few, which I'll just keep to myself because I'm not a huge fan of throwing people under the bus. But what I will say is that we primarily, if I can choose, which we can fortunately, most of the time, I'll encourage my clients to either use Simplecast, or Megaphone, depending on what they need. Simplecast just recently released a 2.0 version, and I will say there were some bugs that they've been working out, but they're getting a much better handle on it. I've been able to interact with their CEO, Brad, multiple times now. He has a really, really good team. I appreciate his own vision. The analytics that they're getting into are extremely detailed. It's types of things that we haven't been able to do in the past with the nature of how an RSS feed works, where most of the time the only thing that we got to understand was like who maybe downloaded this and where were they were like the stats that we got for a long, long time. Where now, they're actually able to use the tech that they have to diagnose individual users, kind of look at heat maps in terms of when people are dropping off on episodes. They're doing some really revolutionary stuff over there. And then the other one would be Megaphone. And I appreciate them because they have capabilities of doing targeted ads, and so traditionally speaking, when you have an ad on a podcast, like if you take that route, whether you're doing some self promotion of your own products or services, or you're actually having paid sponsorship, it becomes a lot more appealing because you normally would just hard edit whatever that ad was into the episode itself. And then it's just there forever. But the way that Megaphone approaches it is that you're able to target your ads. And so, you have the episode as-is, you designate spots within that episode of where you want the ad to show up, and then from there you're able to customize it based on the listener's geographical location, based on date ranges, based on whatever that episode happens to be, and you could have, say ... For example, we have a couple of my clients have large company sponsorships that might be doing multi conferences across the US. We can target it so people on the East coast are receiving an ad for conference A, and people on with West coast are receiving an ad for conference B based on- Kathleen: That's cool. Jeff: And so, it's stuff like that. And so, those are kind of the two major reasons why I like those particular hosting companies over others. Podcast Promotion: Social Media Kathleen: Nice. Now, what about social media? How have you seen podcasters use it successfully to get more people listening to their episodes? Jeff: I'll give two shorter stats. I'm not going to be able to speak on that one super well. I can tell you that from the recent Edison research, it looks like podcast listeners are more active on every social channel, and so some of the data that they've found is that 94% of podcast listeners are active on at least one channel, versus 81% for the entire population. And so, they got a big of an increase there. In terms of actually using it, that's not an area that I've personally spent a lot of my time. I inherently dislike social media. It's just a personal bias. And so, for me, the things that govern that is our actual ... our team runs a lot of that. We will often create the assets that are being used, and so whether we're talking, like for example, for most of our clients, the way that we write our show notes, and the way that we craft our excerpts and these different pieces that we're talking about, is intentional so it can be repurposed in other places. So, the excerpts, we'll write them in a way that it makes sense to have them on Apple and all these different distribution networks, but it also would make sense to include them in, say, like a newsletter. Of hey, here's this episode. Let me tease it with the title, and whatever, pulled straight out of the copy that we got from Jeff's team. We'll often pull quotables. And so, those can be used in multiple ways, whether you're just straight quoting the person, and then putting that out on your social media platform of choice. It might be using that, knowing where it is, timestamped wise in the episode so you can pull the audio and create what's ... a lot of people refer to them as audiograms. It's basically a kind of a mock video version. It's just the audio, and then you put a little visual. Normally people, you'll see it's like a square, and you'll see the audio wave files kind of going up and down as they talk, and there's different ways to promote that. And the idea is like oh, cool. I like that little snippet, I want to listen to more. Depending on the platform, we'll get intentional with like, say if it's LinkedIn, it usually is helpful to have my host or whoever is the person running that particular cast, give a genuine reflection of say, like hey, I interviewed this person, and I really appreciated these aspects of the interview, or the transparency here, or I disagreed with him here, and if you want to listen to more, here's the link. And so, there are tactics that we're using that work, but again, I would default to some more of the definitive people in the social media space, and then seeing what we could pull from them in order to make this a best practice. Does that make sense? Podcast Promotion: Repurposing Content Kathleen: Yeah. And you had talked earlier about the potential of repurposing podcast content. Is that kind of what you're talking about here in terms of the quotables and things like that? Jeff: Yeah. Yeah, for me, just recycling content period is so important, and so necessary. What we'll often do is create a single piece of content, and then just put it out there. And maybe if we're lucky, we'll reuse it in one or two different ways where you kind of have the generic oh, go listen to my new episode, or hey, this podcast got released here. But the reality is, is like there's so much that we can learn from it, and on top of it, our listenership or just humans in general, we learn in different ways. Very much like we already talked about with the transcriptions. Sometimes we want to read, sometimes we want to listen, sometimes we want to set. And it's a matter of tapping into these different styles, coupled with all the different technology that we currently have in terms of communication with social and all these different funnels and forms, and ways that we can talk to people and getting creative about how can I take this piece of content and really use it to its maximum potential and trying to have it in all these different places? And so again, generally speaking, a rule of thumb for me is if I can't reuse this piece of content, whether it's audio or written or whatever it is, that I'm about to create, in at least three ways, I won't do it. Just because I want it to go that far, and I want to be smart about it in the beginning. Kathleen: Yeah, that makes sense. People talk about that with content in general. If you're going to write a blog, you should spend at least as much time promoting it as you do writing it. And I think a lot of content marketers get that wrong. They just think that they need to pour their energy into building the thing. It's the whole Field of Dreams, if you build it, will they come? And while it might've worked in Field of Dreams, it doesn't work as well in the real world. Jeff: It's tough. I had a really good conversation just the other day with a marketer friend, and he was just saying, "The longer we wait, the harder it is." Kathleen: Yeah. Jeff: And been the case, if I would've started podcasting five years earlier than I did when I actually did, I would've been that much further ahead. And so, it's a matter of acting faster, but also like you just said, acting intentional. And knowing what we talked about, like from the beginning of our conversation, of knowing who we're talking to and what they care about, actually creating the content and sharing it in a way that makes sense, and then having a plan once it's live, to get it to the right people. So, I don't know, it's a big process, for sure. Podcast Promotion: Leveraging Guests In Your Promotion Strategy Kathleen: Any particular tricks or tips for podcasters like myself, how have interview style podcasts in terms of how you can leverage your guests to help with promotion? Jeff: What are you doing now? Kathleen: Let's see, what do I do? Well, I tag my guest in LinkedIn and Twitter. When I post the episode, I send them an email with the link. I create graphics for an Instagram story where I tag them. I usually pull out what you refer to as a quotable, and I create like a meme, and I'll put their quote maybe along with their picture and their handle in that and tag them in that post. I'm playing around with a lot of different stuff. Jeff: Mm-hmm (affirmative). Where have you seen the most benefit? Kathleen: Well, some of what I'm doing is too new to say. Like the Instagram stories, I just really started that a few weeks ago. I definitely have seen a lot of benefit from tagging people in LinkedIn. Just because the way LinkedIn's algorithm works. What I've found is that not only does that person see it, but a lot of their connections see it who might not have previously been listening. Jeff: Mm-hmm (affirmative). Yeah. I think a couple things, I mean even with what you're telling me, a couple things come to mind off the top of my head. For me personally, this isn't the case, say for all of our clients, because we have different clients with different target audiences in different places. But for me personally, I get the most success from, say, LinkedIn and Twitter. Part of it is because I'm most personally active on Twitter, and then in terms of a networking standpoint, LinkedIn just makes sense based on the way that the platform works. We'll utilize it in ways that I mentioned in terms of LinkedIn tends to be a little bit longer, tends to be a little more reflective, highlights the things that actually happened. Again, making promises and delivering on those things don't make anything ever clickbaity, or you'll lose everyone's trust super fast. And in particular, with Twitter, and the thing that I would even caution is that a lot of the time, it's easy, and this is something that I talk to my team about at times too, for our own internal promotions, it's easy to say, "Hey, I have a new episode with this guest." Well, the reality is, going back to language, nobody cares. Why is it engaging? And so, the medium doesn't matter. It's the same thing like, if a client comes to us to make a podcast, their pain point is sort of that they can't make it, but they're trying to get something else. Like we said, thought leadership is a huge thing. That's the end goal. Nobody really cares of I'm achieving that via audio, or written, or visual, or whatever. It's a matter of getting to that end goal. And so, in the same way, people don't necessarily care. Like I'm going to listen to a podcast because it's a podcast. We listen because we want the story. We want to know what we're getting from it. And so, when you present these things, talk about it in a way that actually highlights the person, their achievements, why the interview is interesting. And then I think the other piece too, and I haven't received it yet, because obviously we're just recording now. But the email that you send out as a followup, one of the things that I picked up from Dan Misener, from Pacific Content, and he has a really good course ... he has a couple courses on Creative Live, but he has one about growing your listenership. And it's this idea of we'll default to like, "Hey, do me a favor and promote this if you want to." The reality is, invite them in. Go, "Hey, this episode was awesome. You're going to want to promote it. I'm also doing you a favor." And don't come across like, condescending. But it's like, "Hey, this is what my team's doing." And you list everything that you just told me. We're going to promote it here, here, here, and here. Here's the link, do what you can to promote it on your end. I'd really appreciate it. Kathleen: Yeah. Jeff: And have a clear confident call to action for your guest of do your part, too. Let's make it beneficial for the both of us. Let's make it happen, and then have that proof of this is what we're doing because it matters. This stuff's important, get it out there. Kathleen: That's a great point. And it's like any marketing or sales, right? You have to have a good call to action. If you don't ask someone to do it, how are you going to expect that they're going to take any action? Jeff: Yeah. Kathleen: Love that. Well, that's all really good advice. Kathleen's Two Questions Kathleen: I know we're running short on time, so I want to make sure before we wrap up I ask you the same two questions I ask all of my guests. Which is, when it comes to inbound marketing, company or individual, who do you think is doing it really well right now? And I'd love if you would pick somebody who's doing it well with podcasting. Jeff: [crosstalk 00:43:56]. Yeah. Who I just mentioned, Dan Misener at Pacific Content, two of the companies that I look towards and appreciate what they're doing in this space would be Gimlet Media, so Alex Blumberg and his team. And then Dan, and he's got several other team members, but Dan tends to be more of the public face of their company for Pacific Content. Gimlet is just out there doing it. They're just making it happen, and they're producing some amazing shows, and they have a terribly unfair advantage from like a radio production standpoint and the fact that Alex worked with Ira Glass and these just legends in the radio space. Puts them up there, and I've been able to work with some people on their team, or ex people from their team, and they're very talented. And then Pacific Content, Dan is hard to keep up with in terms of producing very quantified legitimate content in terms of how podcasting is working, and I reference his articles probably more often than I should, in terms of getting good data and feedback and seeing what he's analyzing and looking at. And both of those companies I think are very talented. Kathleen: Ooh, I can't wait to check out ... I'm familiar with Gimlet Media, very familiar. But I can't wait to check out Pacific Content, that sounds like a really good one. Jeff: Yeah, they're great. Kathleen: Second question. Digital marketing is changing so quickly. The world of podcasting is changing so quickly. How do you stay up to date? Jeff: I like learning, like I said. Have you ever taken the strength finder's test, from Gallop Poll? Kathleen: Yeah. Jeff: Okay. My number one is learning, and so by default, I'm usually just reading and listening, and doing all that a lot. I have simple, more like some maybe more tangibles that would be helpful for the audience. Like if I want a book, I normally just buy it. I take the whole Ramit Sethi thing of like ... what are you out, like 10 bucks, 15 bucks if it didn't go anywhere? But what do you gain? Potentially, a ton. And so, I'll just buy books. I'm a physical book guy. When I see articles, I have Pocket, just capture them all with Pocket is the way that I kind of manage all that. So, I'll see articles, often can't read them in the moment, but load them up into Pocket and then I'll just take time later to kind of skim through, and then I would say huge piece of it is just being able to talk with awesome people. Like yourself, like the people that I'm able to have on my cast, going to conferences, networking and that regard. And just really putting people in the network on the forefront of what we're doing, and taking time to meet new people on a regular basis. Because honestly, a part of it is just because I'm giving this off the cuff, I didn't anticipate answering that at first. I think that's the biggest thing is just being in contact with really good and really smart people on a regular basis. Kathleen: Yeah. Absolutely. That's why half the reason I have the podcast, it gives me an excuse to talk to people like you and learn from you. It's a great reason to get in touch with people you otherwise might not have any reason to do so. Jeff: Yeah. Kathleen: Well Jeff, thank you. I have learned a lot. And it's such an interesting topic. So you said in the beginning, there's so many directions you could take with this, and it's such a rabbit hole you could travel down, but I think for me, one of the biggest takeaways I got out of the conversation is just how important it is, is the foundational stuff. How before you even get started making sure that you've thought through your strategy, your audience, your targeting approach, and that will solve so many of the headaches that otherwise would come later on. Jeff: Yeah, yeah, I would agree. How to Connect With Jeff Kathleen: Well, thank you again. And if somebody is listening, and wants to learn more, is interested in connecting with you, what's the best way for them to get in contact? Jeff: I'll give you, I will say, two places. I'm going to break the rules of the one call to action. Either my company website, comealivecreative.com, or if you want to check out my personal hub, it would just be my name, JeffLarge.com. And both those sites link to each other, so it'll be pretty easy to find once you go to one or the other . Kathleen: Perfect. I will put those links in the show notes, and if you are listening, and you enjoyed what you heard, I would love it if you would leave a five star review on Apple Podcasts. And if you know somebody who is doing kick ass inbound marketing work, tweet me at work mommy work, because I would love to have them as my next guest. Thanks so much for joining me, Jeff. Jeff: Thank you.

Jeff Large is the owner of Come Alive Creative, a digital media agency that has made the pivot into podcast production. Jeff tells me about his business and why he feels podcasting has a bright future. He explains the services he and his team provide and how he can help podcasters find the right fit ... Read more

So just yesterday I was catching up on the Joe Rogan show and Jo was chatting to Gary V about podcasting. Jo shares my sentiments about podcasting exactly and to quote him exactly he said “Radio is fucked”. Allow me to explain. With podcasting you don’t have to listen to adverts, traffic reports, or miss your favourite shows. A podcast you can be streaming it on your TV, then in your car and then while you run later that day. It’s always on demand and most importantly on your terms. But how big is the podcast market in South Africa and what is the big opportunity for entrepreneurs in this space? Well, towards the end of last year, my team and I undertook the largest independent research initiative into SA podcasting. It was supported by online and mainstream media across the country over a period of six months and resulted in capturing the podcast media consumption data of over 15,000 respondents. Here are some of the headlines and key findings. The addressable market for podcasting is 16 million people, approximately 6 million South African's listen to podcasts on a weekly basis and further 9 million listen to podcasts on a monthly basis. Approximately 80% of South African's listen to the majority of a podcast and perhaps the biggest indicator of growth is that Podcast consumption has grown by 50% in the past 12 months alone. This then represents a massive opportunity for entrepreneurs to go out there and build their personal brands through the medium of podcasting. To find out how to do this I reached out to Jeff Large the CEO of Come Alive Creative to explore what is happening in America in terms of podcasting and what he has learnt producing podcasts his clients. One more thing, if you’d like to get the rest of the data on SA podcasting you can do that by heading over to my blog at mattbrownmedia.com). Taken From MBS (Episode 112): https://www.youtube.com/watch?v=MKW2VoBEsLo&t=1s

So just yesterday I was catching up on the Joe Rogan show and Jo was chatting to Gary V about podcasting. Jo shares my sentiments about podcasting exactly and to quote him exactly he said “Radio is fucked”. Allow me to explain. With podcasting you don’t have to listen to adverts, traffic reports, or miss your favourite shows. A podcast you can be streaming it on your TV, then in your car and then while you run later that day. It’s always on demand and most importantly on your terms. But how big is the podcast market in South Africa and what is the big opportunity for entrepreneurs in this space? Well, towards the end of last year, my team and I undertook the largest independent research initiative into SA podcasting. It was supported by online and mainstream media across the country over a period of six months and resulted in capturing the podcast media consumption data of over 15,000 respondents. Here are some of the headlines and key findings. The addressable market for podcasting is 16 million people, approximately 6 million South African's listen to podcasts on a weekly basis and further 9 million listen to podcasts on a monthly basis. Approximately 80% of South African's listen to the majority of a podcast and perhaps the biggest indicator of growth is that Podcast consumption has grown by 50% in the past 12 months alone. This then represents a massive opportunity for entrepreneurs to go out there and build their personal brands through the medium of podcasting. To find out how to do this I reached out to Jeff Large the CEO of Come Alive Creative to explore what is happening in America in terms of podcasting and what he has learnt producing podcasts his clients. One more thing, if you’d like to get the rest of the data on SA podcasting you can do that by heading over to my blog at mattbrownmedia.com). Taken From MBS (Episode 112): https://www.youtube.com/watch?v=MKW2VoBEsLo

So just yesterday I was catching up on the Joe Rogan show and Jo was chatting to Gary V about podcasting. Jo shares my sentiments about podcasting exactly and to quote him exactly he said “Radio is fucked”. Allow me to explain. With podcasting you don’t have to listen to adverts, traffic reports, or miss your favourite shows. A podcast you can be streaming it on your TV, then in your car and then while you run later that day. It’s always on demand and most importantly on your terms. But how big is the podcast market in South Africa and what is the big opportunity for entrepreneurs in this space? Well, towards the end of last year, my team and I undertook the largest independent research initiative into SA podcasting. It was supported by online and mainstream media across the country over a period of six months and resulted in capturing the podcast media consumption data of over 15,000 respondents. Here are some of the headlines and key findings. The addressable market for podcasting is 16 million people, approximately 6 million South African's listen to podcasts on a weekly basis and further 9 million listen to podcasts on a monthly basis. Approximately 80% of South African's listen to the majority of a podcast and perhaps the biggest indicator of growth is that Podcast consumption has grown by 50% in the past 12 months alone. This then represents a massive opportunity for entrepreneurs to go out there and build their personal brands through the medium of podcasting. To find out how to do this I reached out to Jeff Large the CEO of Come Alive Creative to explore what is happening in America in terms of podcasting and what he has learnt producing podcasts his clients. One more thing, if you’d like to get the rest of the data on SA podcasting you can do that by heading over to my blog at mattbrownmedia.com). Taken From MBS (Episode 112): https://www.youtube.com/watch?v=MKW2VoBEsLo

So just yesterday I was catching up on the Joe Rogan show and Jo was chatting to Gary V about podcasting. Jo shares my sentiments about podcasting exactly and to quote him exactly he said “Radio is fucked”. Allow me to explain. With podcasting you don’t have to listen to adverts, traffic reports, or miss your favourite shows. A podcast you can be streaming it on your TV, then in your car and then while you run later that day. It’s always on demand and most importantly on your terms. But how big is the podcast market in South Africa and what is the big opportunity for entrepreneurs in this space? Well, towards the end of last year, my team and I undertook the largest independent research initiative into SA podcasting. It was supported by online and mainstream media across the country over a period of six months and resulted in capturing the podcast media consumption data of over 15,000 respondents. Here are some of the headlines and key findings. The addressable market for podcasting is 16 million people, approximately 6 million South African's listen to podcasts on a weekly basis and further 9 million listen to podcasts on a monthly basis. Approximately 80% of South African's listen to the majority of a podcast and perhaps the biggest indicator of growth is that Podcast consumption has grown by 50% in the past 12 months alone. This then represents a massive opportunity for entrepreneurs to go out there and build their personal brands through the medium of podcasting. To find out how to do this I reached out to Jeff Large the CEO of Come Alive Creative to explore what is happening in America in terms of podcasting and what he has learnt producing podcasts his clients. One more thing, if you’d like to get the rest of the data on SA podcasting you can do that by heading over to my blog at mattbrownmedia.com) Taken From MBS (Episode 112): https://www.youtube.com/watch?v=MKW2VoBEsLo&t=7s

So just yesterday I was catching up on the Joe Rogan show and Jo was chatting to Gary V about podcasting. Jo shares my sentiments about podcasting exactly and to quote him exactly he said “Radio is fucked”. Allow me to explain. With podcasting you don’t have to listen to adverts, traffic reports, or miss your favourite shows. A podcast you can be streaming it on your TV, then in your car and then while you run later that day. It’s always on demand and most importantly on your terms. But how big is the podcast market in South Africa and what is the big opportunity for entrepreneurs in this space? Well, towards the end of last year, my team and I undertook the largest independent research initiative into SA podcasting. It was supported by online and mainstream media across the country over a period of six months and resulted in capturing the podcast media consumption data of over 15,000 respondents. Here are some of the headlines and key findings. The addressable market for podcasting is 16 million people, approximately 6 million South African's listen to podcasts on a weekly basis and further 9 million listen to podcasts on a monthly basis. Approximately 80% of South African's listen to the majority of a podcast and perhaps the biggest indicator of growth is that Podcast consumption has grown by 50% in the past 12 months alone. This then represents a massive opportunity for entrepreneurs to go out there and build their personal brands through the medium of podcasting. To find out how to do this I reached out to Jeff Large the CEO of Come Alive Creative to explore what is happening in America in terms of podcasting and what he has learnt producing podcasts his clients. One more thing, if you’d like to get the rest of the data on SA podcasting you can do that by heading over to my blog at mattbrownmedia.com).

Friday is here and my guest is Jeff Large from Come Alive Creative If you ever asked Why Can’t I? start a podcast?   Well you can!   This Why Can’t You?  podcast will help you get started. Jeff is an agency owner, teacher and podcaster. He is the founder of Come Alive Creative which creates podcast for businesses […] The post Jeff Large, Podcaster and Founder of Come Alive Creative is our guest on this episode of Why Can’t You? appeared first on Why Can't You?.

Former-teacher-turned-marketer... and teacher of podcasting Jeff Large hosts his own show and helps others launch podcasts through his podcast production agency Come Alive Creative. Also a dad, he wears a lot of hats. One of those hats that he proudly wears is storyteller."I usually tell stories to my kids every night as part of our bedtime routine. We have like kind of ongoing Tolkien or C.S. Lewis type woodland characters ... They've been ongoing for years now and it's crazy how much it's progressed." - Jeff Large on his storytelling passionJeff also says he loves the power of story, board games, and creating awesome things with other people.

Welcome to the kick-off of Season 5, focused on automation. Beka Rice is Head of Product at and has an obsession with all things automated. Today, we discuss why automation doesn’t have to be inhuman, how the order confirmation is actually the beginning of the customer relationship and what questions to ask in a discovery meeting. Produced by Come Alive Creative

Jeff Large is an agency owner, teacher, and podcaster. He leads his team at Come Alive Creative in producing podcasts for businesses and brands. The post Episode 37: Jeff Large appeared first on Hallway Chats.