Podcasts about Competitor analysis

Most genetic testing companies promise personalized health insights, but their reports barely scratch the surface, often analyzing just a handful of genetic variants. In this episode, Joe Cohen shares what happened when the SelfDecode team took a close look at dozens of these reports to understand how and why they fall short and what it actually takes to do it right.He shares how SelfDecode analyzes hundreds of thousands (sometimes millions) of variants per report, uses advanced technology to generate more accurate results, and integrates labs and lifestyle data to deliver truly actionable recommendations. If you've ever wondered whether your DNA test was worth the money, this episode is a must-listen.- Check out the SelfDecode Report Shop: https://selfdecode.com/shop/- Check out SelfDecode: https://selfdecode.com/- Join Joe's online community: https://thejoecohenshow.com/ (00:00) - Introduction(00:16) - Overview of Genetic Reports(01:26) - Competitor Analysis and 100X Series(02:34) - Detailed Breakdown of Genetic Reports(03:27) - Recreating Competitor Reports(08:57) - Final Thoughts

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors. Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist KEY TAKEAWAYS: Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives. USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you. Businesses without clear differentiation end up competing solely on price. Create proprietary processes with unique names to make services tangible and inimitable. Use data-backed claims about client results to establish powerful market differentiation. Leverage third-party credibility markers like media recognition and "highest-rated" status. Implement strong, unconventional guarantees to attract better clients while reducing refunds. Display your UAP prominently in all marketing materials for quick prospect recognition. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

In this episode, we discuss key strategies for optimizing your Google My Business profile, including new features like chat and bookings. He emphasizes the importance of having systems in place for business operations and details his recent experiences, such as building a pressure washing rig. Jason also tackles questions on pressure washing, Google My Business suspensions, and the benefits of offering additional services like window cleaning. Additionally, he provides insights on using yard signs effectively, choosing the right CRM, and the significance of persistent marketing efforts.00:06 Google My Business Insights01:17 Fundraiser Learnings and Business Systems03:24 Book of the Week04:48 Building a Pressure Washing Rig09:56 Google My Business Features18:17 Adding Window Cleaning Services21:11 Commercial Property Walkthrough Tips23:58 Google Business Profile Reinstatement34:52 Competitor Analysis and SEO Tips36:21 Exploring Website Pages and SEO Tips37:34 Understanding Google's Role in Website Ranking39:13 Importance of Location Pages for SEO40:34 Q&A Session: Pressure Washing and Business Tips40:45 Handling Christmas Lights During Softwashing42:57 Google My Business Issues and Solutions46:58 Effective Yard Sign Strategies53:57 CRM Recommendations and Usage56:40 Upcoming Training and Final Thoughts

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience's desires. Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.She's worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.Connect with Suzanne:WebsiteLinkedinDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

For real-time data and deep competitor insights plug into Bright Data - the ultimate global data collection solution with an unrivaled proxy network. More details at https://bit.ly/3Dd7Ti2 Bright Data City: New York Address: 500 7th Ave, 9th Floor Office 9A1234 Website: https://bit.ly/3dd7ti2

In this conversation, we discuss the mobile game Vita Mayong, exploring its gameplay mechanics, user experience, monetization strategies, and user demographics. We delve into the game's ad revenue model, highlighting its success and the criticisms it faces from users regarding ad overload. The discussion also includes comparisons with other games in the genre and insights into the target audience, particularly seniors. The conversation concludes with reflections on user feedback and the game's future prospects. In this conversation, the speakers discuss the pervasive annoyance of ads in mobile gaming, the creative strategies used in game marketing, and the importance of funding for growth in the gaming industry. We delve into the role of AI in game development and how it influences user engagement and game performance. The discussion also touches on the evaluation of game creatives and the effectiveness of various marketing strategies.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/UeNb404tVVEJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Initial Thoughts on Vita Mayong04:35 Gameplay Mechanics and User Experience07:35 Ad Integration and Monetization Strategies10:34 Target Audience and Game Design Philosophy13:34 Dynamic Difficulty and Player Engagement16:39 Market Performance and Competitive Landscape19:10 Game Features and User Experience20:57 Ad Revenue Insights23:21 Market Dynamics and User Demographics24:57 User Feedback and Game Monetization29:24 Creative Strategies in Game Marketing31:17 Funding and Growth Strategies32:48 Competitor Analysis and Creative Inspiration34:59 Healing Through Gaming: The Impact on Mental Health36:45 Creative Diversity in Advertising: Strategies and Insights38:42 The Role of AI in Gaming: Innovations and Limitations39:47 Analyzing Ad Campaigns: What Works and What Doesn't41:48 The Power of Storytelling in Game Marketing44:28 Evaluating Game Performance: Metrics and Expectations---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysVita Mayong has gained significant popularity with 9 million downloads in 30 days.The game is heavily ad-driven, generating approximately $55 million annually.User feedback indicates frustration with the frequency of ads in the game.The game lacks complex features, focusing instead on straightforward matching mechanics.User demographics suggest a target audience of older players who prefer easy-to-play games.Comparative analysis reveals similarities with other successful mobile games like Block Blast.

Send us a textDiscover how to optimize Amazon listings with effective SEO strategies for better rankings and sales. Learn insights into tools like Product Opportunity Explorer and keyword matching to improve organic ranks.Explore our services: http://bit.ly/3ZAVEoh#AmazonSEO #EcommerceTips #AmazonSalesWatch these next:Keyword Guides: https://www.youtube.com/watch?v=fdtyZsApNJA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=6How to Target The Right Customers: https://www.youtube.com/watch?v=NVysmIZz3yo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywdContact our team to discuss your business needs http://bit.ly/3B1LvHtGet pricing details for our services http://bit.ly/3OsA7YlTimestamps:00:00 - Multiple ASINs and Categories00:12 - Identifying Revenue-Driving Categories00:25 - Using SEO to Boost Organic Ranks00:42 - Tools for Keyword Analysis01:15 - Amazon's Product Opportunity Explorer Explained01:50 - Identifying Niche-Specific Search Terms02:30 - Competitor Analysis and Keyword Strategies03:10 - Monitoring Shea Butter Reviews03:45 - Increasing Ad Spend and Visibility04:30 - Barcode Issues and Resolution Steps05:15 - Suggestions for Listing Improvements06:00 - Adding Lifestyle Images for Better Engagement07:00 - Final Thoughts on Improving Listings------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we discuss the top 10 newest strategies for leveling up on Amazon, including one brand-new one that maybe only 10 people have used so far. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. In this week's episode, Join Bradley as he explores the latest strategies and features designed to supercharge your Amazon selling experience. This special episode of the Serious Sellers Podcast highlights the top 10 innovative strategies and tools released by Helium 10 in the second half of 2024. We kick things off with a groundbreaking PPC strategy that can enhance your campaign management by focusing on optimizing auto, broad, or phrase campaigns. By negative matching keywords that generate clicks without resulting in sales, you can prevent unnecessary spending and ensure a more efficient budget allocation. This approach is not limited to Helium 10 users, as even those employing other tools can benefit from these actionable insights. As we continue, discover how Amazon influencers can seize new opportunities by leveraging video reviews to earn affiliate commissions. By utilizing Helium 10's Chrome extension and influencer tool, content creators can identify chances to get their videos featured prominently on product listing carousels. Additionally, we delve into the revamped keyword tracker that offers advanced features like heat maps and keyword harvesting. These tools, along with Cerebro, allow sellers to track competitor keywords and optimize their listings effectively, saving time while maximizing sales potential. With these insights, you can uncover valuable market dynamics and boost your Amazon performance. Finally, explore the exciting updates from Helium 10 that enhance product analysis and sales estimation. With features like keyword sales estimates for European Amazon sellers and detailed insights into sales at both parent and child item levels, you can strategically target high-converting keywords and identify top-performing variations. Learn about the reintegration of Adtomic into the Helium 10 Diamond plan, which offers AI-driven advertising capabilities to streamline campaign management. With accurate sales estimates and superior competitive analysis, Helium 10 equips sellers with powerful tools to navigate the ever-evolving Amazon landscape. Don't miss this opportunity to gain practical strategies and make the most of the latest features available to you. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Top 10 New Helium 10 Features 06:19 - Automating Helium 10 Adtomic Strategy  08:55 - Amazon Influencer Program and Profitability Calculator 14:17 - Keyword Tracker for Competitor Analysis  19:23 - Keyword Value Comparison in Amazon 23:15 - Helium 10 Sales Estimates Accuracy 29:11 - Amazon Brand Analytics Key Features

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/What does it take to stay ahead in the ever-changing world of SEO?In this episode of The Digital Revolution Podcast, Eli is joined by Montserrat Cano, a seasoned international digital strategist, about the crucial role of competitor analysis in SEO. Montserrat shares her journey from Madrid to London, her entry into the digital world, and her transition to SEO. They discuss the essentials of competitor analysis, the tools and techniques to use, and the importance of both online and offline strategies. Montserrat also offers insights into the future of SEO with AI and the importance of continuous market research. Don't miss her valuable advice and real-world examples on staying competitive in the SEO landscape.00:00 Intro00:37 Meet the SEO Expert01:54 Early Life and Career Beginnings05:49 First Steps in Digital Marketing09:57 Transition to SEO12:45 Current Work and Exciting Projects13:52 What is Competitive Analysis?17:50 Tools and Techniques for Competitor Research21:20 Analyzing Competitors' SEO Strategies26:33 Comparing Mobile Experiences27:45 User Experience and SEO31:07 continue here 31:21 Red Flags in Competitive Analysis39:37 How Often Should You Do Competitive Analysis40:23 Future of SEO, Competitive Analysis and AIDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Pierre de Wulf (@PierreDeWulf), the founder of Scraping Bee, transformed himself from a frustrated developer into a SaaS success story. Here's what you'll learn from this episode:1/

In today's episode, we dive into free and effective ways to analyze your competition. Learn to use simple Google searches, free tools, and social media insights to keep your side hustle ahead of the game. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

I am happy to have Steven Schneider, the CEO of TrioSEO. TrioSEO helps six, and eight-figure businesses scale organic traffic and profits by turning boring blogs into organic traffic titans.In this episode, Steven Schneider, CEO of TriSEO, shares his journey from finance to building a successful SEO career. Steven discusses scaling organic traffic, creating high-intent content, and leveraging SEO for SaaS businesses. He explores the impact of AI on search, balancing quality and quantity in content, and strategies like buying undervalued blogs. Steven delves into keyword research, bottom-of-funnel content, and optimizing for user experience, and much more!Subscribe on SpotifySubscribe on YouTubeSubscribe on iTunesLearn* Is AI going to kill SEO?* What are some common misconceptions about SEO?* How can one integrate CRO and UX suggestions into their SEO strategy?* What is your favourite business book? –Value of SEO* What is your favourite online tool? –Airtable* If you could go back to when you started working, what is the one thing you would have focused on? – get on more podcastsTimestampsSteven's Journey into SEO (01:00–02:30)First Steps in SEO (02:30–03:30)Scaling SEO Operations (03:30–04:30)Pre-AI Content Production (04:30–05:30)Buying and Selling Blogs (05:30–06:30)Inception of Trisu SEO (07:00–08:30)Impact of AI on SEO (08:30–10:30)AI vs. Google Search (10:30–12:00)Detecting AI-Generated Content (13:30–14:30)Quality vs. Quantity in SEO (14:30–16:00)Common SEO Misconceptions (16:00–17:30)SEO for SaaS Companies (17:30–19:00)Bottom-of-Funnel Content (19:00–20:30)Keyword Research Strategy (20:30–22:00)Tools for Competitor Analysis (22:00–23:00)CRO and User Experience Integration (23:00–24:30)Fractional SEO Partnerships (24:30–26:00)Metrics for 90-Day SEO Sprints (26:00–27:30)Building Sustainable SEO (27:30–29:00)Outsourcing SEO (29:00–30:30)Art vs. Science in SEO (30:30–31:30)Steven's LinksLDN– https://www.linkedin.com/in/schneis/Website – https://trioseo.com/My LinksPodcast: https://lifeselfmastery.com/itunesYouTube: youtube.com/lifeselfmasteryTwitter: https://twitter.com/rohitmal5-day email course: www.enterprisesalesexpertise.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts. We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Brand Storytelling Strategies2. Buying and Crafting Campaigns3. Linear vs Connected TV4. Audience Understanding5. 333 Rule for Messaging6. Advertising Tactics and Budgeting7. Undervalued Marketing Channels8. Brand Story vs Product StoryTimestamps00:00 John Sampogna's background; Wondersauce vision03:54 Serving Fortune 1000 businesses and DTC startups06:05 Starting and scaling an advertising agency10:11 What is brand storytelling and how can brands get it right13:23 Media budgets and audiences in funnel strategy18:44 Connected TV, static out-of-home, and podcasts25:42 Strategizing for connected TV vs linear TV28:58 Steps for creating an effective brand or product story34:28 How Wondersauce onboard and work with clientsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  John Sampogna - CEO and Co-Founder of WondersauceBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Send us a textStruggling to maximize your ROI with Google Ads? Learn actionable tips and strategies to optimize your ad campaigns and outshine your competition. #GoogleAds #DigitalMarketing #smallbusinessgrowth Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Maddy Osman, founder of Blogsmith Content Agency and author of "Writing for Humans and Robots." They discuss the importance of developing a unique brand voice in an era dominated by generative AI. Maddy emphasizes the need for clear style guidelines to maintain consistency, especially for brands producing listicle content. She shares insights on using custom AI models to uphold brand style and the ethical implications of AI in content creation. The episode concludes with Maddy recommending the "Three-Body Problem" series and inviting new clients for 2025.Top Takeaways:Establishing a Distinct Brand Voice is Essential for Consistency and Connection: Maddy highlights the importance of defining and refining a brand voice, particularly as businesses integrate AI into their content processes. A well-crafted brand voice ensures that all content, whether generated by humans or AI, feels cohesive and authentic to the audience. It helps in building a recognizable identity, fostering stronger connections with the target audience, and differentiating the brand from competitors. Maddy's agency offers services specifically aimed at helping clients develop and refresh their brand voice, emphasizing its role as a core element of a successful content strategy.Ethical Use of AI in Content Creation: Both Michelle and Maddy emphasize using AI responsibly. They suggest leveraging AI to identify content gaps, reformat existing work, or assist in editing rather than generating original content from scratch. This approach maintains the integrity of the creator's voice and avoids ethical pitfalls like plagiarism.Repurposing Existing Content: Maddy highlights a practical use case for repurposing content she previously created. By transforming her detailed personal notes into blog posts, she maximizes the value of her prior work, making it accessible to a wider audience while keeping the essence of her original writing.Competitor Analysis for Content Strategy: Michelle points out that analyzing competitors' content can be a valuable strategy to identify gaps and opportunities for new topics. They agree that while using AI to gather insights is acceptable, directly copying competitor content is unethical.Mentioned LinksThe Blogsmith Content AgencyWriting for Humans and Robots: The New Rules of Content StyleBring It OnLinkedInInstagramFacebookFurbyChatGPTBingSearch GPTThe Four Dimensions of Tone of VoiceNielsen Norman GroupSemrushSlackNotebookLMThree Body Problem series

In this episode of The A2 Show, Andrew Cass and Aaron Parkinson kicked off with a quick dissection of the Joe Rogan podcast interview with Donald Trump -- a rare, never-before-seen, 3-hour sit down with a Presidential Candidate. What an eye opener. We hope to see Kamala Harris' 3-hour sit down real soon too! These unscripted conversations are critical for THE PEOPLE. They then dove into powerful strategies to thrive in the coming year with top-notch spy and AI tools to revolutionize ad creation and competitor analysis to fast-track successful campaigns, minimize costs, and optimize your lead generation performance. Packed with practical tips, this episode is a must-watch for anyone looking to excel in digital marketing advertising in 2025.To watch or listen to the full episode, "Inside The Rogan-Trump Interview + How To Gain An Unfair Advantage In 2025!", visit: https://thea2show.com

Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVRHighlight Bullets> Here's a glimpse of what you would learn…. Importance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.Here are the 3 action items that Josh identified from this episode:Invest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand's credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product's appeal and visibility on Amazon.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCanvaLeonardo AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube ChannelSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Adam Heist, and Michael E Gerber, author of the IMF. Today I am speaking with Ian Smith of Evolve Media, and we are going to be talking a lot about how high quality, split tested content is the key to help you increase your organic ranking on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring the hands-on experience, the strategic insights and the resources needed to fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Ian Smith.Josh Hadley 00:00:47  Ian, togeth...

In this episode, Tanner shows you two ways to see what ads are performing the best. He also shows you how to use these tools to see their budget, image, caption, call to action, and more! Need more help with your small business marketing? Get our FREE RESOURCES HERE: https://bit.ly/FreeSMAResources

Big Ron Partlow, Dusty Hanshaw & Scott McNally It's Just Bodybuilding Podcast 00:00 Introduction 02:55 Olympia Experience and Venue Discussion 05:53 Show Highlights and Competitor Analysis 08:49 Samson Dauda Victory and Future Prospects 11:45 Classic Physique Showdown 15:06 Posing Routines and Audience Engagement 17:57 Coaching Dynamics and Personal Connections 20:54 Missy's Comeback and Resilience 24:14 Final Thoughts and Reflections 39:42 Bodybuilding Realities and Personal Experiences 40:12 The Evolution of Figure Competitions 42:31 Analyzing Physiques: A Bodybuilder's Perspective 43:19 Andrea Shaw Comeback and Competitive Spirit 47:40 Keon Pearson Potential in Bodybuilding 50:57 Personal Highlights and Memorable Moments 53:21 The Impact of Wellness and Other Divisions 01:02:16 Community Connections and Listener Engagement 01:14:32 Chris Bumstead: A Canadian Icon

In this episode, a former 8-figure Amazon seller shares how he lost millions and saw sales drop to zero. Learn key mistakes to avoid and protect your Amazon FBA business from disaster.   Join us for an insightful conversation as we welcome Brian Creager, a former eight-figure Amazon seller, who shares his rollercoaster journey through the world of Amazon FBA. Starting with a background in electrical engineering and transitioning into international sales, Brian eventually found his niche in the e-commerce space. Discover how a pivotal moment in his corporate career led him to build a successful seven-figure business in men's hair care. He opens up about the highs and lows of launching a brand in a competitive market, the remarkable margins he achieved, and the unexpected challenges he faced, such as being banned from selling a medical device on Amazon. Brian's story offers valuable lessons for aspiring and seasoned Amazon sellers alike. Listen in as we explore the significance of building relationships through networking events and the lasting impact of face-to-face interactions. Bradley and Brian share their own experiences with the Zonblast community and the early days of private-label selling. They discuss the importance of real-time monitoring of key performance indicators (KPIs), especially given the tighter margins and increased advertising costs today. Through anecdotes and personal experiences, we highlight the challenges faced during the pandemic, including product quality issues and tariffs, which led to significant changes in operations. We also tackle the evolving landscape of selling on Amazon, emphasizing the need for unique products to maintain a competitive edge in the face of copycats. Strategies like failing quickly and strengthening supplier relationships are discussed as key tactics for handling product issues. As the Amazon marketplace evolves with new fees and AI integration, we touch on the growing importance of influencer marketing and niche product creation. Contemplate the future of product discovery and how AI might change consumer habits while considering how sellers can adapt to these shifts. This episode is packed with insights and strategies for navigating the ever-changing e-commerce landscape. In episode 605 of the Serious Sellers Podcast, Bradley and Brian discuss: 00:00 - 8-Figure Amazon Seller's Journey and Lessons 03:29 - Men's Hair Care Launch Success 13:02 - Struggles and Lessons From Selling on Amazon 19:04 - Challenges in Paper Bag Production 22:44 - Losses, Inventory, and Chapter Seven 27:03 - Adapting to Changes in Amazon 30:02 - AI Impact on Product Discovery 33:47 - How To Reach Out To Brian Creager 36:12 - Competitor Analysis with Market Tracker 360 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Affiliate marketing is an invaluable strategy for B2B SaaS companies that want to expand their reach and increase sales. In this special episode, the host of this show Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, hosts himself to dissect the crucial topic of affiliate marketing. By leveraging third-party affiliates—such as influencers, bloggers, and consultants—companies can promote their products or services and pay affiliates a commission for driving conversions. This indirect marketing approach lets companies tap into new audiences and grow their customer base effectively. However, to succeed in affiliate marketing for B2B SaaS companies, you need a strategic approach and a clear understanding of the different types of marketing models, including referral, affiliate, and partner marketing. Key Timecodes (00:00) - Introduction: Selling Yourself First (01:03) - Joran's Background and Journey to Reditus (02:13) - Understanding Indirect Marketing (03:29) - Explanation of Referral Marketing (04:46) - What is Affiliate Marketing? (05:55) - Partner Marketing Defined (07:06) - Common Mistakes in Affiliate Programs (09:18) - Affiliate Marketing: Not a Quick Win (10:18) - Importance of Onboarding Affiliates (11:25) - Strategies for Growing an Affiliate Program (12:33) - Competitor Analysis for Affiliate Recruitment (13:43) - Leveraging Keywords and Content (14:43) - Using Affiliate Networks (15:49) - Inviting Your User Base (16:55) - Responsibility in Affiliate Program Management (18:01) - Challenges in Growing an Affiliate Program (19:08) - Future of Affiliate Marketing (20:14) - Hybrid Deals and Long-Term Partnerships (21:24) - Advice for Growing a B2B SaaS Company to 10K MRR (22:33) - Moving from 10K MRR to 10M ARR (23:46) - Predicting Growth and Resource Needs (24:51) - Conclusion and Call to Action

Send us a textWatch it on YouTube: https://youtu.be/lLuhFgrmZicLearn how to make more money on Amazon with this guide on using Standard Operating Procedures (SOPs). Find out how to improve your Amazon listings, increase your click-through rate (CTR), and boost sales. Steven Pope covers real examples, showing you how to stand out, rank better, and create a winning strategy. Get insider tips to manage virtual assistants, source products, and learn PPC tricks that top sellers use to grow their business. Tune in to hear from Steven Pope, featured at the  @7FigureSellerSummit , and don't miss out on the insights shared in the My Amazon Guy podcast.SOP Exclusive Offer:  https://myamazonguy.com/7fig#AmazonSelling #AmazonSuccess #AmazonPPC #SOPs #AmazonFBATimestamps: 00:00 - Countdown00:14 - Why Boring Businesses Create Wealth01:10 - The Power of SOPs for Amazon Sellers01:57 - Steven Pope's Free SOP Giveaway & Special Offer02:29 - Using SOPs to Manage Virtual Assistants Efficiently02:52 - Amazon Sales Growth with Click-Through Rate (CTR) Optimization04:00 - Best Seller Badge: Boosting Clicks & Differentiating Your Products05:52 - Main Image Hacks: Attracting More Amazon Clicks07:10 - Keyword Placement in Amazon Images for Higher Rankings09:04 - Packaging Strategies for Better Amazon Listings10:47 - Learning from Big Brands: Main Image SEO Hacks13:00 - Increasing Sales with CTR Strategies14:18 - Creating Targeted Amazon Listings to Double Sales15:01 - Essential Amazon Main Image Best Practices16:40 - Competitor Analysis for Effective Amazon SEO17:51 - Product Sourcing Strategies & Finding Reliable Suppliers18:45 - Exploring Online Marketplaces & Trade Shows for Amazon Products20:00 - Manufacturer Directories for Product Sourcing21:02 - Using Government Resources for Sourcing Products22:34 - How to Choose the Right Suppliers for Amazon Success24:27 - Analyzing Competitor PPC Strategies25:44 - Implementing SEO Phase 1 for Amazon Listings26:50 - Adding Crawlable Text to A+ Content28:02 - Building a Master Keyword List for SEO30:35 - Setting Up Amazon Search Terms for SEO Success31:50 - Final Thoughts on SOPs & Special Offer Reminder34:17 - Conclusion & Call to ActionAmazon Brand Registry Tools↳ https://myamazonguy.com/amazon-brand-registry/Upgrade your Amazon Main Image at half the price with code "CTR"↳ https://myamazonguy.com/IMGFollow My Amazon Guy:LinkedIn: https://www.linkedin.com/company/28605816/Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Congratulations. You now own at least one self-storage facility. In the old days, we would just set up shop, get our operating system up and running, and turn on the lights. Those days are long gone. Let's look at a way to run a competitor analysis so you can position your facility to win today. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com

It's Just Bodybuilding Podcast - Justin Shier joins Big Ron Partlow, Dusty Hanshaw, Scott McNally

In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we're diving into the value of tracking your competitors and why it should be a key part of your marketing strategy. Think of it like driving a car: you wouldn't hit the road without checking your mirrors, right? Same goes for business! By understanding what your competitors are up to, you can stay ahead, spot opportunities, and make sure you're not missing out on any key moves in your industry.  Join me as I share hard-earned lessons from my failed invitation design business and reveal the secrets behind competitor analysis that could have saved my business.In this episode, I share lessons I learned from a failed business and insights on how to identify your unique value proposition (UVP) and distinguish yourself in a crowded market. By examining what your competitors are up to, you can stay ahead of industry trends, meet customer needs more effectively, and even recognize that sometimes your competition isn't what you'd expect it to be—it's the alternative solutions your potential customers are currently using.I'm also offering my  competitor analysis tool, free of charge, that you can use to track the important details of your competition.Tune in to kickstart your journey in staying one step ahead of your competition!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Send us a textIncrease your Amazon sales and improve product visibility with smart keyword distribution. In this video, Steven Pope shows how to use the Cerebro report to check your listing's health and find the right balance between paid and organic keywords.He'll also explain how to do a competitor analysis to find new keyword opportunities that can help improve your Amazon PPC ads and product listings. By regularly checking your keyword distribution chart, you can see where to focus to get better results.If you want to grow your business on Amazon, knowing how to find and test keywords is a must. Watch now to learn how!#amazonkeywordstrategy #amazonkeywordtool #helium10 → The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/--------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Key Distribution Overview00:30 - Client Sales Challenges and Solutions01:00 - Cerebro Report and Keyword Distribution01:30 - Paid Ads and Golden Ratio02:00 - Competitor Analysis and Keyword ExpansionSupport the show

Why does where you open your practice matter? What is the step-by-step process for finding a location's sweet spot when opening a practice? How do you conduct a competitor analysis when you want to open up shop in a new town? In this podcast episode, Joe Sanok discusses why the zip code of your practice […] The post The Zip Code Of Your Practice Matters and How to Do a Competitor Analysis with Melissa Schneider | POP 1064 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

My guest this week, Chris Pollinger of RE Luxe Leaders, is one of the most advanced users of AI in real estate of anyone I've interviewed yet for this series and in today's episode he provides a roadmap for AI best practices.   For example, you'll learn how AI powered tools can pinpoint gaps in your content, enhance your personal brand, and even pre-qualify leads.   You'll hear how AI is streamlining tasks we never thought possible including everything from content creation to matching clients with their dream properties. Here are some of the ways you'll learn how to leverage AI in real estate: Content Strategy & Ghostwriting: AI identifies gaps in and ghostwrites content that perfectly matches your voice. Lead Pre-Qualification: AI sifts through data to qualify leads and customize outreach. Property Recommendations: AI uses behavioral and financial data to buyers with properties. Social Media Management: AI tracks trends, creates content, and schedules posts. Multilingual Video Translation: AI translates videos while keeping the original tone and style intact. The most exciting part?   AI isn't just for techies.   As Chris says, if you can order coffee from an app, you're more than capable of using AI. By the end of our conversation, if you've not already done so, you'll be wondering why you haven't already integrated AI into your real estate business.   This is a very cool episode that highlights not just how powerful AI is and can be in real estate, but how you can put it to immediate use today. ***** The only Podcast you need on real estate and AI.   Learn how other real estate pros are using AI to get ahead of their competition.   Get early notice of hot new game-changing AI real estate apps.   Walk away with something you can actually use in every episode.   PLUS, subscribe to my free newsletter and get: • practical guides, • how-to's, and • news updates   All exclusively for real estate investors that make learning AI fun and easy and insanely productive, for free.   EasyWin.AI

In this week's episode, we're talking to Lirut Nave, the Head of Social Media at Wix.com, and Giraffe Social's Head of Social Dani, Social Media Manager Georgia, as well as Office Manager Iliy and Chief Financial Officer Kane.  We're discussing topics such as an update for LinkedIn ads, competitor analysis tactics and looking after your wellbeing while working in a social media agency. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

In this episode Ben interviews Dropship Breakthru student Bill about his high ticket to $500K/month in sales. Bill shares his journey from a stable office job to launching a successful dropshipping business. He talks about his initial struggles with low-ticket dropshipping and how he found success in high-ticket dropshipping. Bill emphasizes the importance of mentorship, competitor analysis, and continuous learning. He also discusses the emotional challenges of entrepreneurship and how mindset coaching helped him overcome anxiety. This episode is packed with insights and practical advice for anyone looking to start their own ecommerce business. Links Mentioned ⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps $500K/Month Dropshipping Sales (00:00:00) Musical Background (00:03:28) Dissatisfaction in Corporate Job (00:04:30) Turning Point: The Four Hour Workweek (00:05:18) Exploration of Business Ideas (00:06:17) First Dropshipping Experience (00:07:14) Challenges with Low-Ticket Dropshipping (00:08:11) Learning from Early Failures (00:09:04) COVID-19 Impact (00:10:01) Commitment to Build a Business (00:10:56) Recap of Key Events (00:12:36) Excitement and Inaction (00:12:37) Experimentation with Business Ideas (00:13:35) Struggles with Product Development (00:14:12) Reflections on Business Models (00:15:02) Comfort Zone Challenges (00:16:51) The Comfort Zone and Change (00:16:59) Jumping Without a Parachute (00:18:51) Planning for Success (00:19:40) Long-Term Mindset (00:21:25) Pivoting to a New Industry (00:22:31) First Sale Excitement (00:25:14) Early Sales Experience (00:26:24) Seeking Mentorship (00:26:44) Finding the Right Community (00:28:38) Prioritization and Time Management (00:29:44) Conversion Rate Insights (00:32:19) Competitor Analysis and Improvement (00:34:10) Return Policy Overhaul (00:35:05) Importance of Headlines (00:35:31) Crafting Effective Headlines (00:36:17) Learning to Optimize (00:37:32) Value of Customer Conversations (00:44:09) Mindset Coaching Impact (00:45:47) Community and Masterminds (00:48:40) Diverse Learning Approaches (00:49:31)

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. In today's episode, we have two special guests that Julie had the privilege of joining for a discussion panel at eTail East in Boston: Ash McMullen, Head of E-commerce at Advantice, and Stephanie Grubert, Director of E-commerce Sales at Torani.  Together, we'll dive into the topic of “tentpole events” and how brands plan, execute, and build their e-commerce strategies around these major shopping events. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Ash, and Stephanie discuss: The necessity of strong client-agency relationships and thorough preparations, including scenario planning, tool implementation, and automated rules. Importance of monitoring user experiences, conducting real-time sales checks, and managing unexpected issues with calmness. Managing stress and staying calm during the execution phase. Real-time analysis and adaptation based on competitor strategies. Utilizing limited real-time sales checks to avoid overreactions. Understanding the purchase cycle and defining success metrics for different product types. Importance of pre-defining success measurements. Goals such as new-to-brand growth and repeat purchasers. Key metrics like added-to-carts, retargeting consumers, and buy cycles on Amazon. Tentpole Event Planning: Months of detailed planning involving finance, supply chain, sales, and marketing teams. Execution requires about two days, followed by approximately two weeks of reporting. Importance of education, alignment, and early communication to avoid challenges. Suggestion to define success with one or two key performance indicators (KPIs), focusing on traffic and glance views. Driving down ROAS for a bigger goal. Unique promotional event ideas to create consumer urgency and introduce new products.

Send us a Text Message.Steven Pope highlights the impact of increasing your Amazon sales. In this video, Steven goes into the core concepts of competitive pricing analysis, presents alternative pricing strategies, and provides advice on how to set rates that attract consumers while being profitable.Watch the whole video to understand the significance of analyzing your expenses and including them in your pricing plan. My Amazon Guy also digs into competitor analysis, demonstrating how this data may help you set competitive prices that generate profits. Implementing the ideas shared in this video makes it possible for you to quickly improve your Amazon pricing tactics, maximize profitability, and triple your sales performance. Link to the video: https://youtu.be/cwZkmXXgr4MBuild your Amazon pricing and sales strategy today! Subscribe to receive expert guidance on Amazon PPC, SEO, and maximizing your sales potential.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: The Importance of Pricing on Amazon00:30 - Addressing Sales Challenges and Pricing Issues01:00 - Competitor Pricing Analysis and Client Strategy01:30 - Prime Day Sale Strategy and Recommendations02:00 - Temporary Sales BoostSupport the Show.

Send us a Text Message.Are your Amazon PPC campaigns experiencing low conversions despite a high click-through rate? If so, then this video is for you! We will discuss actionable strategies that can help improve your product listing, optimize your main photos, and enhance your product titles for better mobile viewing. Learn why using longer titles with suggested keyword search terms may increase your organic reach, and understand why competitor targeting is essential for your PPC strategy.Don't miss out on these actionable insights to improve your Amazon listings!Ready to upgrade your main image? Visit myamazonguy.com/IMG and use code "CTR" for 50% off your main image upgrade!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Common Issues00:26 - Improving Product Title and Keywords00:51 - Reviewing Main Image and Text01:35 - Enhancing Product Images and Text for Mobile Users02:41 - Competitor Analysis and Targeting StrategiesSupport the Show.

In this week's Rocky Mountain Marketing Quickcast, host Katie Brinkley dives into the secrets of mastering Instagram competitor analysis to help boost your strategy and outperform your competitors.Here's what you'll learn in this episode:- The importance of conducting an Instagram competitor analysis and how it can be applied to other social media platforms like LinkedIn, Facebook, and TikTok.- Why doing a competitive analysis is essential for improving your social media strategy and maintaining an edge in a crowded marketplace.- How to establish your own KPI's through competitive benchmarking.- Key Instagram metrics crucial for competitor analysis, including followers, engagement, audience growth, publishing behavior, and top posts.- How to find and analyze direct, indirect, and emerging competitors.- Tools that can help you track competitors' performance, such as Metricool and Sprout Social.- How to identify gaps in your content strategy by analyzing competitors' strengths and weaknesses.Join Katie as I share actionable tips to help you refine your Instagram strategy and stand out in a crowded market.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #SocialMediaAnalysis #CompetitorAnalysis #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications Hosted on Acast. See acast.com/privacy for more information.

Sponsored by the Sweat Elite Coaching Academy: https://www.sweatelitecoaching.com/ Join Coach Kasper Pedersen: https://www.sweatelitecoaching.com/kasper -- -- --  In this episode of the Sweat Elite podcast, hosts Kasper and Matt discuss the latest news and upcoming events in the triathlon world. Kasper, live from Roth, shares his experiences of Challenge Roth preparations and accommodations. The hosts delve into the dynamics of both men's and women's races at Roth, and make predictions for the podium finishes. They also review recent performances from the Ironman 70.3 La Sables race, including standout results of athletes like Nicholas Mann and Laura Madsen. The episode covers the implications of race scheduling, athlete performance, and the effects of recent events such as Rudy von Berg's bike accident. Throughout, they provide an insider's look at training regimes, race strategies, and the evolving professionalism in the sport of triathlon. Finally, the hosts highlight the improvements in race broadcasting and share updates on Olympic triathlon hopefuls. Topics: 00:00 Introduction and Upcoming Triathlon Events 00:20 Travel and Accommodation for Challenge Roth 04:01 Weather Forecast and Race Preparations 05:10 Magnus's Training and Taper Insights 08:14 Ironman 70.3 La Sables Recap 14:24 Triathlon Broadcast Quality and Coverage 17:39 Challenge Roth Predictions and Competitor Analysis 23:40 Gustav Iden's Kona Preparation 25:12 Sponsor Message and Coaching Academy 26:08 Sam Long's Hell Month and Olympic Triathlon Preview 27:13 Challenge Roth: Tomas Hernandez and Anne Haag Updates 34:17 Final Predictions and Race Day Plans 45:19 Conclusion and Upcoming Episodes

Send us a Text Message.Finding a streamer talking about selling on Amazon at night is not easy. Figured I'd start streaming and answer any of your Amazon questions. Or if you're looking for a job I can give job advice. If you're an agency ask me agency questions. I own a 20-million dollar ARR agency called My Amazon Guy.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction and Stream Setup00:41 - Overview of the AMA Topics 01:10 - Viral Twitch Story and Its Impact 04:32 - Starting Overwatch Game 05:25 - Playing Junkrat and Stream Interaction 06:02 - Advice on Finding a Patent Attorney 07:02 - Overcoming Policy Violation Abuse on Amazon 08:24 - Managing Amazon Reviews and Account Setup 09:29 - Risks of Review Generation on Amazon 10:45 - Effective PPC Strategies 14:20 - Improving Amazon Listings 18:55 - Handling Negative Feedback 22:30 - Tips for Amazon Product Launch 26:10 - Utilizing Amazon Seller Central Tools 30:00 - Enhancing Product Images 34:15 - Understanding Amazon's A9 Algorithm 38:40 - Customer Service Best Practices 43:05 - Leveraging Amazon Advertising 47:30 - Competitor Analysis on Amazon 52:00 - Stream Recap and Key Takeaways 57:15 - Addressing Viewer Questions 1:01:50 - Scaling Your Amazon Business 1:06:20 - Common Amazon Seller Mistakes 1:10:40 - Advanced Amazon FBA Tactics 1:15:10 - Building a Brand on Amazon 1:19:45 - Effective Inventory Management 1:24:10 - Amazon Seller Account Health 1:28:30 - Utilizing Amazon Data and Analytics 1:32:50 - Responding to Live Chat Questions 1:37:15 - Trends in E-commerce 1:41:40 - Maximizing Profit Margins 1:46:10 - Final Q&A Session 1:50:45 - Closing Remarks and Stream EndSupport the Show.

"Your work doesn't end after hitting the 'upload' button. In this episode, we reveal the secrets of an effective post-upload strategy that can significantly boost your video views, engagement, and overall channel growth. We'll delve into the tactics used by successful YouTubers, from promoting your video on social media to optimizing it for YouTube's algorithm. Whether you're just starting or looking to improve your strategy, this episode is packed with actionable tips to help your videos reach a wider audience." My Top Resources and Tools:

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by John Hutson, Head of SEO at Ink Digital. Join them as they explore creating effective content strategies that align with performance marketing objectives.

A listener, named Chris wrote me and asked “What are effective methods for conducting competitor analysis?”Tune in and you'll hear my answerCheck out Brian's new group - where for less than $100 per month (with no commitment or contracts) you can ask any question you have about how to improve your business, your growth, your team, your processes, or your profitability - at: www.joinbusinesstips.comGet more at: https://www.serviceindustrysuccess.com

Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!In this week's episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metrics and insights. And the best part? We debunk the myth that organic social media doesn't work for lead generation. Dorien Morin van Dam is a certified social media marketing manager and agile marketer with over 13 years of experience in organic social media and content marketing. Her expertise in the latest techniques and best practices for organic social media strategies makes her a leading authority in the field. With a strong track record of helping businesses achieve improved user engagement and brand growth through organic social media, Dorien's insights offer practical and valuable guidance. Her extensive knowledge and experience position her as an ideal guest for today's discussion, providing small business owners with actionable strategies to enhance their organic social media presence.In this episode, you will be able to:Mastering Organic Social Media Strategy: Unlock the secrets to boosting engagement and growing your brand organically.Understanding the Impact of Ads vs Organic Reach: Learn how to maximize your reach without breaking the bank on ads.Creating Effective Social Media Content for Lead Generation: Discover the art of crafting content that converts followers into leads.Importance of Competitor Analysis in Social Media Marketing: Gain insights into how analyzing your competitors can supercharge your social media strategy.Repurposing Long-Form Content for Social Media: Uncover the power of repurposing your existing content to captivate your audience on social platforms.But isn't organic social media dead? Well, think again. Dorien and I share valuable insights, tips, and strategies that will empower you to harness the power of organic social media to grow your brand, engage your audience, and generate leads.Are you ready to take your organic social media strategy to the next level?Visit Dorien Morin van Dam's social media pages:Website: https://www.moreinmedia.com/Linkedin: https://www.linkedin.com/in/moreinmedia/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#organicsocialmedia #paidads #organicposts #socialmediastrategy #leadgeneration #sales Hosted on Acast. See acast.com/privacy for more information.

In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank!   They also discuss the potential for collaborations and sponsorships, as well as the role of video content in driving traffic and engagement. The conversation highlights the importance of repurposing content and experimenting with different platforms to reach your target audience.   Links:  Kennedy's Business Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/ This episode on YouTube: https://youtu.be/TU_L6OaA5UQ   In this conversation, Julie and Sasha also discuss various strategies for driving traffic and generating leads for a handmade crochet kit business. They emphasize the importance of understanding the customer journey and tailoring content to different stages of the sales funnel. They also discuss the potential of affiliate marketing, building an email list, and outsourcing tasks to save time. The conversation concludes with a discussion on the value of collaboration and networking within the crafting community.   Takeaways Understanding your customers and competitors through competitor analysis is crucial for growing your business off of Etsy. Collaborations and sponsorships can be effective ways to expand your reach and attract new customers. Video content is a powerful tool for driving traffic and engagement, and it can be repurposed across different platforms. Experimenting with different platforms and strategies is important to find what works best for your business. Understand the customer journey and tailor content to different stages of the sales funnel Consider affiliate marketing as a way to leverage the networks of others to promote your products Build an email list to capture leads and nurture relationships with potential customers Outsource tasks to save time and focus on high-value activities Collaborate and network within the crafting community to expand your reach and opportunities     Chapters 00:00 Introduction and Background 02:00 Competitor Analysis and Insights 04:06 Understanding the Woobles and Differentiating Your Products 09:06 Taking Advantage of Competitors and Building the Market 12:24 Repurposing Content and Driving Traffic with Video 15:18 Exploring Collaborations and Sponsorships 22:16 The Role of Video Content in Attracting Customers 25:49 Experimenting with Different Platforms and Strategies 28:03 Understanding the Customer Journey and Tailoring Content 35:24 The Potential of Affiliate Marketing and Building an Email List 45:32 Outsourcing Tasks to Save Time and Focus on High-Value Activities 52:07 Creating Efficient Workflows and Maximizing ROI 58:22 Collaborating and Networking within the Crafting Community

How can thorough research transform your marketing approach? By delving deep into market trends, consumer behavior, and competitor analysis, businesses can pinpoint strategic opportunities and tailor their messaging for maximum impact. Through this, companies can cultivate a marketing strategy that not only resonates with their target audience but also outshines competitors in an ever-changing marketplace.  Eric V. Holtzclaw is the Founding Partner and Chief Strategist of Liger Partners, a marketing firm helping B2B companies cut through the noise. With over 30 years of experience founding startups and guiding companies to success, Eric has mastered the art of strategic marketing. He understands that with attention spans shrinking and messages proliferating, businesses need to deliver visceral reactions to stand out. Today, Eric shares insights on crafting an effective marketing strategy through research, understanding various skills required, the two types of entrepreneurs, and the importance of consistency. Listen to learn more! Resources Liger Partners Website Eric V. Holtzclaw on Facebook Eric V. Holtzclaw on LinkedIn Laddering: Unlocking the Potential of Consumer Behavior by Eric V. Holtzclaw on Amazon

Get ready for the newest episode of the 1SEO Podcast, where we reflect on the remarkable story of how J.G. Wentworth increased their leads by 79%! We're peeling back the layers on what it takes to succeed online, and it's not just about the tech.Discover how understanding user behavior and outsmarting the competition led to a breakthrough in reaching a younger audience. We'll walk you through the strategies used to enhance website flow, making it easier for users to engage and convert. Plus, find out how a mix of smart SEO moves can dramatically boost your online presence.Join us for a real-world journey into adapting and excelling in the fast-paced world of digital marketing. It's an episode filled with insights, experiences, and strategies that drove significant growth for J.G. Wentworth and could do the same for you. Don't miss out on this chance to learn from the best and take your digital marketing game to the next level. #DigitalMarketing #SEO #Podcast #SuccessStories

In this episode of the Business Growth Hacks, your hosts explore various aspects of marketing budgets, seasonal considerations, and the importance of staying ahead of trends. The hosts emphasize the need for businesses to adapt and innovate, drawing from personal experiences and lessons learned.Key Points:Marketing Budgets and Seasonality: - The importance of considering non-traditional marketing expenses within the overall budget. - The significance of evaluating seasonal trends and understanding the historical performance of the business during specific times of the year.Competitor Analysis and Pricing Strategy: - The necessity of understanding and analyzing competitors to stay ahead in the market. - Personal experience about underpricing services, losing a potential project due to perceived lack of proficiency. - Setting a competitive pricing strategy and recognizing the value of your offerings.Adaptation to Trends and Platforms: - The importance of staying informed about industry trends and getting ahead of them. - A discussion ensues about the necessity of embracing new platforms like TikTok and adapting marketing strategies accordingly. - They caution against dismissing a platform without proper evaluation and encourage businesses to find ways to stay true to their brand while exploring new avenues.Quotable Moments:"You've got to look at your competition. Yeah, got to see. So especially those businesses that are fresh and new. Would a Bentley be a Bentley if it didn't have that price tag?”- Andrew https://beefymarketing.com

Serge Kuznetsov is the co-founder of Inxy.io, launched over 53 products, and raised $7,500,000. He is on a mission to help founders and businesses leverage the power of AI and crypto to increase efficiency, innovation, and growth.Mark and Serge discuss the potential of AI prompt engineering. They explore how AI can be leveraged for content generation, market analysis, and business strategies, providing valuable insights for entrepreneurs. Serge Kuznetsov also shares the concept of "mega prompts" and practical applications of AI in business planning, competitor research, and product management, emphasizing the need for validation from reputable sources and staying competitive in the future.Takeaways:Use AI for Market Analysis and SWOT Analysis.Leverage ChatGPT and “mega prompts”.Validate information from reputable sources. Connect with Serge KuznetsovWebsite: www.inxy.ioMega Prompt Guide: www.growwithserge.gumroad.com/l/rgkaoConnect with Mark SavantInstagram: www.instagram.com/marksavantmediaLinkedIn: www.linkedin.com/in/mark-savant-ba777145Timestamps:00:00 Discuss using AI for business growth and ideation.04:43 Chargepty is recommended for market research analysis.06:55 Describe mega prompts, a lengthy series of questions.11:42 Importance of understanding market factors for businesses.14:09 Cryptocurrencies offer more transparency than traditional currencies.17:10 Agree on AI, but easier in 2 years.22:10 Utilize ChargeGPT for growth strategy development opportunities24:24 Identify and analyze competitors, including indirect ones.28:02 Iterate and improve pitch deck, not sufficient.30:56 Developed product strategy, analyzed market, and advertised.34:33 Implementing AI in sales process to save time.37:35 Link for mega prompts and critical thinking.

Optimize your Amazon listing for better customer engagement and increased sales! We're slicing into a real-life example, analyzing the visuals, branding, and technical details. Learn why it's crucial to align imagery with customer expectations and how to effectively tell your brand story. Plus, get insider tips on outshining competitors and why showcasing your product's versatility with different types of food can enhance your click-through rate (CTR).→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Intro to Listing Optimization00:08 - Assessing Visuals and Branding00:21 - Technical Details and Customer Understanding00:33 - Importance of Imagery in Product Listings00:50 - Enhancing Brand Story and Logo Placement01:02 - Content vs. Visual Appeal in Listings01:20 - Product Accessories and Their Purpose01:31 - Competitor Analysis and Merchandising Strategies02:02 - Final Recommendations for Improved CTRSupport the show

Do you audit your podcast? What are your podcast KPIs? And how do you measure the growth of your show month over month, year over year? In this episode of As It Relates to Podcasting, we cover the importance of podcast auditing and share effective methods for assessing content quality and the performance of your show.  I talk about why we should be auditing our shows, the aspects to focus on during the process, like sound quality, tone, and content impact. I also highlight the importance of keeping track of listener demographics and engagement, feedback, social media interactions, Google analytics for websites, and maintaining consistency.  I explain why it's important to hear and receive input from listeners, tracking performance over time, surveying competitors, analyzing interview guests' impact, and monitoring episode-specific calls to action.  Ultimately, all of these efforts should align with your Key Performance Indicators (KPIs) to ensure continued growth and lasting impact. I share the ‘how' in this conversation. Learn about: [0:00] Intro [1:33] The Importance of Auditing Your Podcast [2:12] The Role of Sound Quality in Podcasting [3:35] 12 Areas to Audit in Your Podcast [3:57] Content Evaluation: Quality and Relevance [6:12] Understanding Your Podcast Analytics and Metrics [8:33] The Value of Listener Feedback [11:33] Engaging Your Audience on Social Media [13:27] Using Google Analytics for Your Podcast Website [15:32] Tracking Trends Over Time [17:09] Doing a Competitor Analysis [17:33] Performance Metrics and Analytics Tracker [19:20] Guest and Interview Analysis   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In this episode, I want to emphasize the importance of assessing the quality of your Instagram content and whether it's compelling enough to attract followers. I believe that posting without a clear strategy is insufficient, and I want to discuss the need for consistency, likening social media efforts to a fitness regimen that requires persistent dedication. I'll outline strategies for improving content and driving engagement, such as regular market research to understand and address audience pain points. Additionally, I suggest analyzing competitors' content to gain insights but caution against directly copying their approach. I want to stress the importance of a well-defined brand strategy, focusing on qualities, uniqueness, and what the brand stands for. I'll delve into posting frequency, content creation, and the necessity of analyzing data for performance assessment. I'll also touch on Instagram Stories and highlight that social media is just one part of the sales funnel. To conclude, I'll invite you to a free masterclass aimed at helping entrepreneurs scale their businesses, rounding out a comprehensive discussion of the nuances of effective social media content creation and engagement.