Podcast appearances and mentions of aaron orendorff

Aaron Orendorff is a chaplain turned writer turned digital marketer. He was the first editor-in-chief at Shopify Plus and then vice president of marketing at Common Thread Collective, an ecommerce agency.He's now head of marketing for Recart, an SMS platform, but his passion is empowering colleagues and clients. "I find joy in bigging others up," he says.In this episode, he shares his ecommerce journey, communication methods, and, importantly, achieving sobriety.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qNSFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.  In this episode rewind, Daniel and Aaron dissect Aaron's radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer's role isn't about creating desire, but about expertly channeling it instead. Plus, why is organic traffic the true powerhouse elevating every venture? Aaron explains why slow and steady is the key to organic growth, and how to win the social media race.  Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

In Season 2, Episode 1 of the GV podcast, join hosts Rabah Rahil, Chase Mohseni, and Aaron Orendorff for a deep dive into the nuanced world of leadership and goal-setting. This thought-provoking episode unpacks the art of setting clear, measurable goals, and the common traps leaders fall into with vague targets. The hosts debate the role of finance and legal in strategic planning, where Rabah suggests a more distant approach while Chase underscores the importance of cooperation for informed decisions. Through personal anecdotes, product highlights like Arc NAV and Shopify's 3D rendering, and candid discussions on company growth strategies, the hosts explore the intricacies of building and optimizing businesses for long-term success. The episode also features insights on industry giants like Amazon and Shopify and ponders the impact of new entrants like Klavio on the e-commerce landscape. Whether it's discussing 'builders' vs. 'optimizers', the efficacy of OKRs, or navigating talent management, this episode offers listeners a comprehensive understanding of business strategies intertwined with philosophical insights on leadership. With varied perspectives and a commitment to personal and professional growth, the episode concludes with the hosts' experiences and advice on pursuing meaningful action over perfection. Tune in for an episode that promises not just to inform but to inspire action and reflection.00:00 Klaviyo's IPO06:09 Rumors about Amazon's potential e-commerce avenues.09:17 Positive signs in stock market; cautious about Amazon.11:05 E-commerce opportunity outweighs challenges, crumbs are insignificant.15:23 Need for singular goal to drive progress.17:10 Measurements guide but not always dictate decisions.21:01 Summary: Focus on revenue growth and profitability constraints.25:24 Finance is essential but should not lead.27:34 Focus on generating value, not just metrics.31:39 Setting goals may not help align daily actions.33:38 Discussing OKRs and the importance of focus.35:53 Measurement matters, but focus and clarity essential.41:01 Balancing pushing and giving people freedom.42:27 Bad work experience feels ten times worse.48:29 Teaching team to build systems for success.51:31 In-person connections are important for success.53:24 Develop thick skin, accept criticism, spread love.57:23 Appreciation for listeners, seeking input, value for all.Follow Rabah on X or LinkedInFollow Aaron on X or LinkedInFollow Chase on X or LinkedInFollow Growth Vault on X

Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays. Follow Val on TwitterFollow Aaron on TwitterCheck out the full Recart panelTry Privy for FREECheck out the Triple Whale Network

Aaron Orendorff is the Head of Marketing at Recart, a text marketing app helping businesses grow through personalized AI text messages. He is also the Founder of iconiContent, which provides B2B content strategies to generate qualified leads and scale businesses. As a member of the Forbes Communications Council, Aaron's literary work has been featured in the New York Times, Mashable, Business Insider, and Success Magazine, among others. Before Recart, he was the Editor-in-Chief of Shopify Plus and the VP of Marketing at Common Thread Collective, an e-commerce growth agency. In this episode… Marketing is designed to communicate with consumers in hopes they purchase your products. SMS messaging is a marketing channel many brands pursue, but the majority do so ineffectively — negating its intended purpose of increasing sales revenue. What SMS strategies should you implement to reach target audiences, and which methods should you avoid? Most brands spend their marketing budgets on mass messaging campaigns — known in the industry as batch and blast — which can be expensive if improperly used. Marketing expert Aaron Orendorff explains that brands can determine SMS campaign success by the amount of new leads added to their messaging list. Finding a messaging cadence and incorporating follow-up messages to consumers who abandon their carts can generate more sales and significantly increase revenue.   On this episode of the Up Arrow Podcast, William Harris welcomes Aaron Orendorff, Head of Marketing at Recart, to discuss why brands struggle to produce favorable results from their SMS marketing strategies. Aaron shares insights on using SMS strategies effectively. He also explains how the five foundational messaging flows improve customer engagement and increase sales.

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:- Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York TimesHere's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/

Brought to you by three of the best apps in commerce. You probably already use them but if not you really should be. Rewind Backups. The shield your business needs. TapCart. Mobile apps couldn't be easier. Drive retention and CLTV. TripleWhale. Make confident decisions backed by data. What if discovering the power of storytelling in religion could unlock marketing success? In our latest episode, we dive into an insightful conversation with Aaron Orendorff, a master copywriter and marketing expert with a fascinating background in theology. Aaron shares his journey from a non-religious upbringing to a conversion experience that shaped his marketing career, and ultimately led to understanding the parallels between religion as a brand and the principles of sales and marketing.Together, we explore the importance of understanding your customer's fears, desires, and the stories they tell themselves to create a memorable customer experience. Aaron shares his expertise on identifying and targeting your ideal customer, mining complaints for valuable insights, and testing and scaling marketing strategies for maximum impact. He also opens up about his own journey to overcome fear of rejection and the power of the mantra "Let's get rejected."Finally, Aaron introduces Recart, an efficient SMS marketing platform that can help businesses cost less, sell more, and drive real growth. We discuss how leveraging SMS marketing, creating unforgettable customer experiences, and building relationships and stories that galvanize religious brands can revolutionize your approach to marketing. Don't miss this enlightening and thought-provoking episode! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Do you know who your ideal customer is? If you can't answer that question in 15 seconds or less... you probably need to work on it...In this episode, we'll talk to Aaron Orendorff, the CMO @Recart (ex-Shopify, ex-Common Thread Collective), a marketing expert who specializes in helping DTC businesses grow. Aaron shares his insights on the importance of knowing who your ideal customer is and how to find, understand, and reach them.When you know your ideal customer, you can create products and marketing campaigns that are specifically designed to appeal to them. This will help you reach more of your target audience and convert more leads into customers.Here are some of the key takeaways from our conversation with Aaron:Your ideal customer is the foundation of your business. Everything you do, from product development to marketing, should be focused on your ideal customer.It's important to understand your ideal customer's needs and wants. What are they looking for in a product or service? What are their pain points?You can find your ideal customer by talking to them. Conduct surveys, interviews, and focus groups to get a better understanding of your target audience.Once you know your ideal customer, you can create products and marketing campaigns that resonate with them. This will help you reach more of your target audience and convert more leads into customers.If you're a DTC business owner, this is a MUST listen to... This is like a 4 year college degree fit into 1 hour...Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," Aaron Orendorff, Head of Marketing at Recart, joins us to share his inspiring journey from being an unemployed writer to becoming a successful marketing mastermind. We discuss topics such as his unexpected Black Friday strategy that sparked a content revolution, his experience building a sales funnel from scratch, and the importance of understanding your audience to effect change through communication.Connect with Aaron: https://www.linkedin.com/in/aaronorendorff/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

How do you find out what your customers are afraid of and what they already want? What has it been like for Aaron to go from being the long form guy at previous companies to now creating short form content? How does our personal story fit into the larger narrative and why is that powerful to consider? Listen in now to the discussion with Aaron Orendorff and hear this and more! The Story Within The Story{00:06:31} Good writing that is a mix of good content, emotion, storytelling, and enough of the right juice to get eyes on it works, even when you are not exactly the expert on the subject{00:08:58} The tension between knowing a little bit about a lot and being willing to take risks and be open to learn makes it hurt less when you are actually proven wrong{00:18:18} Three levels of Aaron's strategy for Future Commerce: Originality with accessibility, capturing the demand, and cleaning up the technical side of things{00:25:41} After six years of experimentation at Future Commerce, we feel more than ever that our content is worth discovering{00:43:19}  Have you ChatGPT'd yourself? I mean, we have a draw to be known and to do something that has meaning{00:47:16} Writing incredibly compelling content is exciting, being found and generating traffic is even more exciting, and it's also critical{00:51:12} “The place to always invest is what's the voice, what's the value, what's the creative angle, what's the thing that we can do in a way that no one else can? You build a back catalog of just day in, day out, put in the reps, you've then amassed this war chest, and then it just becomes so much easier to actually get this out into the world now that I have something worth sharing.” - Aaron OrendorffAssociated Links:Learn more about Aaron Orendorff and RecartFind out more about The Visions Summit at RICE 2023 and make plans to meet us there!Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world! Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Aaron Orendorff is the best B2B marketer I know, and it's not just because he's an elite writer (with a byline in the New York Times to show for it). It's also because he has a clear framework for what he's trying to accomplish in his messaging. That framework? Keeping customers from hell and taking them to heaven. He's thought about it in his posts as a marketing lead at Shopify Plus, Common Thread Collective, and now as the Head of Marketing at ReCart. In this wide-ranging conversation, Aaron and Andrew catch up about what they're seeing across the current world of ecommerce, how to approach marketing messaging, the specifics of a good SMS strategy, and a bunch more. EPISODE HIGHLIGHTS [06:12] Working for Recart. [09:33] Meeting Andrew. [11:53] Upside to good writing. [13:55] Writing for CTC, Havard Business Review, and other publications. [20:27] Lesson from content commerce. [24:33] Reason Born Primitive is successful. [28:04] Aaron's framework as a marketer. [33:01] Advertisers adopting Aaron's hell-to-heaven framework. [38:44] Factors that determine success with SMS marketing. [39:42] Conversational value of SMS. [42:19] The primary purpose of SMS. [43:32] Getting success in SMS. [45:08] Do most brands push hard enough on SMS? [48:04] SMS providers growth curve. [49:46] The E-commerce Playbook's spot-on prediction. [52:33] Problem in SMS. [54:24] Aaron's Recart article. Places to follow up with Aaron: Aaron's Recart Landing Page: recart.com/shopify-sms-app Twitter: twitter.com/AaronOrendorff Places to follow up with Andrew: Twitter: @andrewjfaris Email: podcast@ajfgrowth.com Work with me: www.ajfgrowth.com Music Intro: "Tell Me Mama" by The Devious Means Music Outro: "Rusty Little Scissors" by The Devious Means

Ready to know Aaron a little better? Daniel fires off 7 questions in this 5-minute fireside chat.Discover the best piece of marketing advice Aaron's ever received, one marketing tactic he's bullish on, and more.Follow Aaron:LinkedIn: https://www.linkedin.com/in/aaronorendorff/Twitter: https://twitter.com/AaronOrendorffKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn't to create desire - it's to channel it.Plus you'll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social..Follow Aaron:LinkedIn: https://www.linkedin.com/in/aaronorendorff/Twitter: https://twitter.com/AaronOrendorffKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:23 The Power Of A Well Delivered Sermon05:04 Channel, Don't Create Desire11:44 Change Life, Gain A Convert15:15 Bad Decisions Leading To Better Decisisions17:32 Riding The Endorphin Wave19:18 The Tide That Lifts All Ships23:20 Go Slow To Go Fast24:00 Consistency Is A Superpower27:35 Perfection Is The Enemy Of DoneUnlocking Organic Growth: Proven Strategies for MarketersOrganic growth is an invaluable asset for any marketer. It involves growing your business without relying on paid advertising or other costly strategies. As a marketer, you want to focus on organic growth strategies that will help you build an engaged, loyal customer base. In this article, we'll explore the benefits of organic growth, some proven strategies for achieving it, and the tools you can use to help you get there. Benefits of organic growthOrganic growth is a great way to build a strong, long-term relationship with your customers. It allows you to create an authentic connection with them, which leads to more loyalty and trust. Additionally, organic growth is cost-effective since you don't have to pay for advertising or other costly marketing strategies. As a result, your ROI is likely to be much higher than with other marketing methods. Organic growth also helps you stay competitive in today's digital landscape. With more and more companies turning to paid advertising to get their message out, it's important to have an organic growth strategy that stands out. By leveraging the power of content marketing, social media, and other organic tactics, you can ensure that your business stands out from the competition. Finally, organic growth is a great way to build brand awareness. By creating content and engaging with customers on social media, you can increase your visibility and reach a larger audience. This can help you drive more traffic to your website, which can lead to more conversions. Crafting an organic growth plan. What do you want to achieve with your organic growth strategy? Do you want to increase brand...

Resilience is often the key to success. In this episode, Andrew is joined by Common Thread Collective executives Orchid Bertelsen, Taylor Holiday, and Aaron Orendorff to discuss the seven characteristics of an “antifragile” ecommerce brand + 21 tactics. - Read the full article on developing an antifragile ecommerce brand: https://commonthreadco.com/blogs/coachs-corner/antifragile-ecommerce - Watch this podcast on YouTube: https://youtu.be/6BkM1vbTYSM

In this bonus (dare we say, “emergency”) episode of the Ecommerce Playbook Podcast, Andrew is joined by CTC's VP of Marketing, Aaron Orendorff, and CEO, Taylor Holiday. Go behind-the-scenes as they share, benchmark, and examine the DTC metrics that matter most. “What we're hopeful to do with this information is to help add another layer of context to your questions and struggles in a way that provides a richer narrative than an individual anecdote or response.”

Imagine the insights you'd glean if you could get a behind-the-scenes look at five different brands at once. Lucky for you today's guest is pulling back the curtain.  Andrew Faris is the host of the Ecommerce Playbook Podcast and CEO of eCommerce holding company, 4x400. After helping grow one brand from $0 to $20MM in less than 2 years, Andrew founded 4x400, where he supports five different eCommerce brands. In this episode, Andrew shares the challenges he's faced and how his mindset has changed while running multiple eCommerce businesses simultaneously. We discuss the shift he anticipates we'll see in how brands reach their audiences in the near future and the channels he's investing in as a result of this.  If you're an eCommerce operator, you won't want to miss this episode. Episode Highlights: 4:13 The meaning of 4x400 and how it relates to business growth. 6:11 Andrew's beginnings in the eCommerce world. 10:20 The challenges of operating multiple eCommerce businesses at once and the depth of learning that comes with it. 15:57 What Andrew's team at 4x400 looks like. 19:03 Metrics Andrew regularly looks at to track brands' success. 21:34 Impacts of the iOS 14 update across five different brands.  24:57 Channels Andrew is investing in as a result of Facebook's volatility. 29:45 The mindset shift entrepreneurs need to make around attribution. 32:37 Why you should take a cautious approach to your 2021 projections, especially if you crushed it in 2020. 33:59 How Andrew measures success and the difference between his free cash flow and EBITA goals.  37:15 Recommended resources for eCommerce entrepreneurs. 40:10 Lessons Andrew's learned as he's grown into a leader in his business. 45:25 Things that are making Andrew's life better right now. Links and Resources: 4x400 Bambu Earth Slick Products 31 Bits Genuine Canine Modern Fuel QALO Agency Partners Kynship CTC Community Resources eCommerce Fuel ADmission  Podcasts Ecommerce Playbook eCommerce Fuel Generous Giving Planet Money Freakonomics Klaviyo Twitter Andrew Faris Taylor Holiday Web Smith Related Episodes 211: From Seminary To Shopify Plus: A Conversation About Brands with Aaron Orendorff 306: What's Next In Ecommerce: The Future Of Amazon, Facebook Sustainability, And Emerging Channels With Andrew Youderian Intentional Wealth The Coalition @a_brawn on Twitter Review or subscribe on iTunes

De acuerdo con Aaron Orendorff, VP de Marketing de una agencia de e-Commerce llamada Common Thread Collective, y colaborador de la fuente de negocios, de reconocidos medios de comunicación como The New York Times, Forbes y Business Insider, entre otros, hay cuatro hábitos que comparten las personas exitosas, que ha identificado en sus clientes más exitosos. En este episodio hablo de ellos porque pienso que los buenos hábitos son grandes aliados para construir la vida que nos merecemos. Empecemos hoy para que el 2021 se distinga por el cambio y la evolución. Gracias por escuchar. Por cierto, este es el hashtag que utilizo en redes sociales, por si desean utilizarlo #ElPodcastDeYunuel Instagram: @yunuelram Twitter: @Esemiyun TikTok: @esemiyun

Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer! Timestamps: 0:00 Introduction 0:01 Fanboying each other 1:38 What to learn about content marketing from being a pastor and US Army officer 7:08 Aaron's research process for copywriting 10:58 What is "the code"? 17:40 "ground zero" keywords 19:10 Going from creator to VP of Marketing 23:36 Tools to measure Growth 28:10 Where the biggest drop-off along the funnel happens 31:35 Human irrationality in marketing 33:54 non-linear buyer journeys 37:12 Aaron's "Zone of Genius" 42:01 The "Sticking Point:" of content 44:33 Rapid-fire questions Show notes: https://commonthreadco.com/ https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 https://www.verygoodcopy.com/verygoodcopy-blog-4/problem-agitation-solution-copywriting-formula https://commonthreadco.com/blogs/coachs-corner/ecommerce-growth-strategy-business https://commonthreadco.com/blogs/coachs-corner/ecommerce-podcast https://www.iconicontent.com/blog/rejection-and-success Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig

We’re heading into what’s supposed to be the busiest (and craziest) Black Friday/Cyber Monday ever. Which means there’s a ton of opportunity. But also more competition than ever before. On today's episode, Dave sits down with Common Thread Collective's VP of Marketing, Aaron Orendorff, to find out exactly what you should you be focusing on in the weeks leading up to the holiday. Here's what we learned.

Aaron Orendorff is the former Editor in Chief at Shopify Plus and one of the very best at understanding how to leverage content to grow an ecommerce brand. I learnt a ton during this conversation! Aaron gives us tactical advice for the holidays, specifically around Amazon Prime Day. If you don't think Prime day affects you, you're wrong. Listen to the episode and you'll learn why. That's just the first 2 minutes though. Aaron does a brain dump on tactical things you can do RIGHT now to improve your online store. From SEO quick wins, to how you should use content, and NOT use content, and so much more. This is an episode you don't want to miss. Some of the topics we discuss are:Amazon has announced October 13th is Prime Day. Aaron covers exactly what you need to do to be ready! Not all emails are equal! Depending when you capture them makes a BIG difference. Are you using quizzes in your store? You probably should be! The three key reasons you need to invest in content as an ecommerce brand NEVER KILL YOUR SUPPORT ARTICLES. There's a good chance they might be the highest ranking pages for search. There's a better way to handle outdated articles.Links / Resources Bamboo Earth - Great example of a quiz funnell (also does subscriptions)Kongbox.com - Great example of a quiz funnell (also does subscriptions)HeyGlowup.com - Great example of a quiz funnell (also does subscriptions)Bold Options - Used for adding gift wrapping as an option to a select group of products, a specific collection, or every product in your store. Bold Upsell - Gift Wrapping as an upsell at checkoutBold Motivator - Add gift wrapping as a free gift when customers spend a certain amount. Tracksmith - Example of an ecommerce brand that does content really well. Nuggs - Aaron's totally into these guys right now.

On Episode 22, Aaron Orendorff, VP of Marketing at the Common Thread Collective brought his expertise on DTC eCommerce to discuss the data trends he's been tracking when it comes to online shopping in response to COVID-19 and what brands can do.

"If I had more time, I would have written a shorter letter."  - Mark Twain Last week, I gave some tips from NYT writer Aaron Orendorff on how to get people to read what you write at work.  Here's a similar tip that can help with writing, public speaking, and presentations.   There is common advice given to novice public speakers: Be brief.  Be brilliant. Be gone.   A lot comes across in those six words, and that's exactly the point.  The goal is to get your point across so succinctly, so precisely, and to do it in as few words as possible.   If you're writing an email, it's 5 or fewer sentences.  If you're leaving a voicemail, it's 20 seconds or less. Have you ever done a full presentation with no words on your slide deck?  Sometimes we try to outsmart ourselves.  We think that the six-paragraph email of rambling ideas makes it look like we gave it a lot of thought.  In fact, you can (and should) spend more time crafting the exact words you want to say to someone in just a few sentences.  Two scrolls on an iPhone. Anything more than that, and you've lost them.  Maybe George Costanza was right when he tried to leave every meeting on a high note after he landed a joke.  Brevity is key.  Brilliance is underestimated.  Distance creates anticipation. This post is from our new series, Daily Momentum.  Each morning, we send a short, inspirational post via email, blog and podcast.  You can get it directly to your email here.  You can subscribe on iTunes here.

"If I had more time, I would have written a shorter letter."  - Mark Twain Last week, I gave some tips from NYT writer Aaron Orendorff on how to get people to read what you write at work.  Here’s a similar tip that can help with writing, public speaking, and presentations.   There is common advice given to novice public speakers: Be brief.  Be brilliant. Be gone.   A lot comes across in those six words, and that’s exactly the point.  The goal is to get your point across so succinctly, so precisely, and to do it in as few words as possible.   If you’re writing an email, it’s 5 or fewer sentences.  If you’re leaving a voicemail, it’s 20 seconds or less. Have you ever done a full presentation with no words on your slide deck?  Sometimes we try to outsmart ourselves.  We think that the six-paragraph email of rambling ideas makes it look like we gave it a lot of thought.  In fact, you can (and should) spend more time crafting the exact words you want to say to someone in just a few sentences.  Two scrolls on an iPhone. Anything more than that, and you’ve lost them.  Maybe George Costanza was right when he tried to leave every meeting on a high note after he landed a joke.  Brevity is key.  Brilliance is underestimated.  Distance creates anticipation. This post is from our new series, Daily Momentum.  Each morning, we send a short, inspirational post via email, blog and podcast.  You can get it directly to your email here.  You can subscribe on iTunes here.

Here's a Tuesday Tip for you.  Aaron Orendorff wrote a great article for the New York Times about why your colleagues don't read your writing (which Elissa Fink, former podcast guest, posted on LinkedIn and caught my eye).  As a salesperson and leader, I write a lot at work.  Sometimes, people respond. Sometimes they don't. If you're like me, you may benefit from these tips from Orendorff's article. Write less often  Use fewer words  Put action words in your subject line  Listen more, “talk” less Don't answer, ask  Invert the order: lead with the need  Write a people-proof TL;DR Don't make it about you  You may want to complement this with Tucker Max's Harvard Business Review article on how to write a cold email.  The better we can communicate our ideas, the better the influence we'll have over the outcomes of our lives.    PS - Happy St Patrick's Day!  Below is an Irish Prayer to add some color to your day. This post is from our new series, Daily Momentum.  Each morning, we send a short, inspirational post via email, blog and podcast.  You can get it directly to your email here.  You can subscribe on iTunes here .  

Jeff shares some of his favorite tips from his interview with master guest blogger, Aaron Orendorff.

What are the not-so-basic marketing resources that Aaron Orendorff recommends? Check them out here.

Brand loyalty is a coveted metric in the game of retention. But, what does brand loyalty actually mean? And how do modern DTC brands begin to build deeper connections with customers to encourage repeat purchases and extended LTVs? Kristen and Aaron Orendorff, founder of iConicontent and previously editor in chief at Shopify Plus, go on a super deep dive into this uber important, yet elusive metric. Tune in to hear Aaron's top tactics for actively driving customer loyalty through storytelling, brand aesthetics, loyalty programs, and content with examples from companies like Tracksmith and Pura Vida. Plus, learn who is the Most Handsome Man in Portland (hint: It's not a human).

Why is retention so hard for DTC brands to focus on, despite knowing how powerful it is? I've been pounding my head against the desk asking this question again and again. Data proves it's one of the biggest growth levers, CAC is too high to keep chasing, and yet, ecommerce brands still aren't shifting enough focus and effort to this side of the equation. I couldn't figure it out, so I tapped the experts for this one. Hear from Web Smith, Reza Khadjavi, Jarid Lukin (KIND Snacks), Kaitlin Holliday (Four Sigmatic), Val Geisler, Jordan Gal, Aaron Orendorff, Taylor Holiday, Brandon Doyle, Matt Goldman, Ken Johnson (previously Manpacks) and more. Learn what's holding YOU back, and what you can do about it, b/c the brands brave enough to shift perspective will be the ones thriving in 3-5 years.

Aaron Orendorff can look back at the time in his life when he took a complete, 180 degree turn, and know that though the incident that preceded it was beyond his control, his response to it wasn’t. He reacted to that incident with enthusiastic self-sabotage, and his career as he knew it at that point ended in a dramatic explosion. What he knows now, that he couldn’t possibly have known then, was that his writing had already caught the attention of a person who would later become a mentor and supporter in his career pivot. I had the pleasure of interviewing Aaron while I was visiting Portland, Oregon. We met at Elephants on Corbett, a lovely delicatessen in an older neighborhood filled with arts and crafts style homes built in the 30s and 40s. We sat in the upstairs dining room and started to record this episode. In the background, you’ll hear the sounds of a lively clientele of children and adults, enjoying delicious food. I always look forward to hosting guests on this podcast, and I can rarely guess at the direction our conversation will take. This discussion took a few twists and turns around career pivots, a meaningful network, and the amazing satisfaction he finds when working with people he thinks are much smarter than he is. It came back in an organic, circular fashion to meaningful pivot points in our lives and careers, and the people who show up when we need them the most. If you’re as intrigued by this guy as I was, I suggest you connect with him on LinkedIn, and visit his website to learn more about his uncanny ability to translate complex technical jargon into meaningful language almost anyone can understand. After our recording, I decided to stick around when Aaron had to rush off to a meeting, and I’m so glad I did. If you get to Portland, Oregon, you might just want to stop by one of the Elephants Delicatessen locations!

The Golden Era of the direct-to-consumer business may very well be over. But there are still ecommerce brands out there who are crushing it and in today’s episode we explore some of the reasons why. Former Shopify Plus blog editor Aaron Orendorff has written a ton about ecommerce and the direct-to-consumer craze. Today we have a thoughtful conversation about what it means to build a ecommerce brand in the current climate, what some fast-growing, successful companies are doing to show up in a more unique way, and how a bigger picture process around customer acquisition is helping them succeed. Enjoy! Episode Highlights 7:00 Introducing Aaron Orendorff and his two distinct professional lives. 10:26 Aaron’s transition from Seminary to Shopify Plus. 16:03 Why the Golden Era of direct-to-consumer is over. 18:26 How do small ecommerce brands with limited products succeed at shifting categories to scale up? 24:18 Engineering AOV from the start to the end of your sales funnel. 28:58 Good loyalty program tactics. 29:59 The three ingredients to a successful loyalty program. 33:37 Some companies who are killing it with their rewards programs. 37:23 Why it’s better to drive paid media to content rather than your product page. 41:52 SEO as part of the long game for the success of your ecommerce brand...is it right for everyone? 44:13 Which brands should invest in content and which ones shouldn't. 48:58 You can’t build a brand around itself, you build it around your community. Links And Resources MarketingProfs How direct-to-consumer brands can avoid startup purgatory (VentureBeat) The State of D2C Marketing in 2019 (Yotpo) GHOST Loyalty Program @AaronOrendorff on Twitter @WilsonGHung on Twitter @a_brawn on Twitter @AndrewFoxwell on Twitter Foxwell Digital Brand Growth Experts Review or subscribe on iTunes

Aaron Orendorff, founder of iconiContent, joins the show to school us—myself included—on all things content marketing. We dissect the process of researching, writing, and optimizing Aaron’s article “What Is the Future of Ecommerce?”, and he shares his tips on how I can revamp my 2019 State of the Merchant Report. Listen in as Aaron explains how to save your business and your audience from terrible content. You can find show notes and more information by clicking here: https://bit.ly/2ZDObTk  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

On this episode of Marketing Jam, Darian Kovacs talks to Aaron Orendorff, former Editor-in-Chief of Shopify Plus. Aaron sits down with us to discuss the importance of written content in the competitive world of content marketing and shares his tip and secrets for successful content marketing. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ LinkedIn - https://www.linkedin.com/in/dariankovacs Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Aaron Orendorff: Website - https://www.shopify.ca/ LinkedIn - https://www.linkedin.com/in/aaronorendorff Twitter - https://twitter.com/iconicontent

In the season finale of Conversations with Quuu, Lucia talks to Aaron Orendorff, Editor in Chief at Shopify Plus, about their content strategy, why he quit his freelance business for his dream job, his top social media hacks, and more. Aaron’s website: http://iconicontent.com Aaron’s Twitter: https://twitter.com/AaronOrendorff Aaron’s Facebook: https://www.facebook.com/aaron.orendorff Aaron’s LinkedIn: https://www.linkedin.com/in/aaronorendorff/

What’s the best way to market and grow a business? Do you often lock yourself in a conference room to avoid distractions and answer that question? Does one idea keep coming to mind? Guest writing for influential publications.  Aaron Orendorff does it. He is the founder and CEO of iconiContent, as well as the editor-in-chief of Shopifyplus. Guest blogging was a foundational ingredient to scaling his personal brand. Aaron’s used guest writing to build clients for his own business and help land a job at Shopify. He shares the importance of writing for such publications, where to start, how to find ideas for articles to be accepted, and how to pitch articles. Some of the highlights of the show include:  Aaron spent 2 ½ years guest posting, guest blogging, and writing articles for publications that he respected and wanted to be like Aaron began building relationships and cold pitching to editors anywhere and everywhere to get ahold of email addresses He understands that social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online Cold Pitching Process: Reverse engineering of popular topics; speaking language/terminology of audience; using Buzzsumo to find popular social media What are the headline formulas? What’s the word count? How did they use images? How are they interlinking? Did they like a lot of data? Aaron sent publishers a complete article tailored to their publication; he identified topics related to popular posts on their site and discovered competitive holes What gets responses from editors? Behind-the-scenes work, show instead of tell, and sending publishers a brief email with the attached article as a Word doc Go to About or Contact Website pages for the publications or use tools to find email addresses of the editors Rejections: Write an entire article for a specific publication, send it to the editors; wait to get rejected Risk-to-Reward Ratio: Once rejected, tweak it and send to a different publication; work your way down a publication list; risk goes way down After first “yes,” doors open and it’s far easier to write for publications a second, a third, a fourth time; promote articles after published to maximize opportunities Guest writing has helped by getting attention from editors/other writers and building relationships with them through customized, valuable articles To start guest writing: 1) Write complete articles tailored for specific publications; don’t send pitches; 2) Find what’s popular at their and competitors’ sites Links:  iconiContent Shopifyplus Buzzsumo Google Trends Email Permutator ContactOut Write and send a review to receive a CoSchedule care package

What's coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights into the rapidly changing world of ecommerce -- especially how new brands are building audiences of loyal and engaged customers. He's keeping an eye on everything from augmented reality to China's mobile-first ecomm infrastructure to the top brands killing it today -- and has an opinion on it all.

Aaron Orendorff is the Editor in Chief of Shopify Plus and the founder of iconiContent. Last year, Aaron was named by Forbes as both a “Top 10 B2B Content Marketer” and a “Top 25 Marketing Influencer to Watch.” He’s been a contributor to sites like Mashable, Entrepreneur, Success, Business Insider, and Lifehacker. Over the last three years, Aaron’s written the top-performing and most-shared posts at Content Marketing Institute, Unbounce, Copyblogger, and GetResponse. In addition to all that, Aaron is the father of three daughters, two bunnies, and the husband of one wife. During the interview we discuss: - Aaron shares why he hates Wikipedia plus several lessons he learned about how to write and structure content to make them rank higher on Google. - Aaron then shares an experiment he ran that helped him to get a top ranking on Google in top 3 in less than 48 hours. - Aarons shares a super secret hack that he uses to ensure that people read his long-form articles. - Then he shares one really important step he takes before he creates new content. - Aaron shares one of his favorite hacks for getting authority sites to link to his long-form content. - 5 proven steps to getting ranked on page 1 of Google  - Aaron shares his favorite growth tool/software. - Aaron then goes onto sharing his favorite book on growth hacking. Aaron's website: www.linkedin.com/in/aaronorendorff www.shopifyplus.com www.iconicontent.com 

Social Jack™ Influence Factory Episode 21: Featuring Aaron Orendorff - "Taking Over an Event with B2B Content Marketing” Air Date: Wednesday, June 6th, 2018 This week’s edition of the Influence Factory, brings you the latest industry news, lessons, and hear from Industry Experts, ask questions live online, win prizes and have some fun! Our Influencer Guest, Aaron Orendorff, discusses how he was able to take over an event using social media. Learn about: - The Latest Industry News - Insights into Top Trends - Tips and Tricks to Increase Your Influence - And more… The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central Register for the LIVE webcast: http://myinfluencefactory.com/ Brought to you by Social Jack™

Writing is never an easy task. It’s time-consuming and brain draining! Worse, things tend to happen when you’re not sure of the right things to do in the first place, to learn the secrets to becoming an iconic writer with our guest today, Aaron Orendorff – the founder of Iconic Content. Aaron is also the […]

Aaron Orendorff is a regular contributor at Mashable, Fast Company, Business Insider and more as well as the founder of iconiContent where he’s busy “saving the world from bad content.”

In today's episode, we're talking to Aaron Orendorff, a content strategist, copywriter, and blogger for hire. While he spends most of his time in the world of content working with companies like Shopify, and writing for sites like Mashable, LifeHacker, and Fast Company… Aaron's story is a surprising one. He didn't go to business school, or study to become a marketer… Aaron actually went to seminary school after graduating from college and became a church minister for a couple of years. Eventually thought, he experienced a few life-changing events, and found himself in a bit of a dark patch—turning to drugs and alcohol, and had to step down from his church ministry. Aaron took some time to recover, make positive lifestyle changes, and started to test his way into a new career as a freelance writer. The rest as they say, is history…

Aaron Orendorff is the founder of iconiContent and a content Marketer at Shopify Plus — the enterprise arm of Shopify. He's also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider and more. Forbes Top 25 Influencer to Watch 2017 Grew his freelance content marketing business from zero to six-figures in a year and a half Wrote the biggest articles of year at Unbounce (twice), Copyblogger (twice), Content Marketing Institute, and GetResponse Voted both the top copywriting and top blogging articles "of all time" by Inbound.org and Ahrefs

Aaron Orendorff is the founder of iconiContent and a content Marketer at Shopify Plus — the enterprise arm of Shopify. He's also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider and more. Forbes Top 25 Influencer to Watch 2017 Grew his freelance content marketing business from zero to six-figures in a year and a half Wrote the biggest articles of year at Unbounce (twice), Copyblogger (twice), Content Marketing Institute, and GetResponse Voted both the top copywriting and top blogging articles "of all time" by Inbound.org and Ahrefs

Aaron is an online writer, contributor, publisher and guest blogger. I first learned about Aaron in a funny but awesome way. Aaron was looking for teens to feature in a SUCCESS Magazine article. My friend Ulyses Osuna tagged me and I learned about the opportunity. I submitted my story in a powerful way, Aaron and I got to talk a while afterward, and the rest is history. He’s now the latest guest on my Breakthrough Success Podcast.   Aaron has written for some of the most prominent websites such as The Huffington Post, Mashable, Business Insider, SUCCESS, and many more. Like any entrepreneur, Aaron had his low point which he discusses in the episode. He then developed a love for blogging, and guest blogging in particular. This love for guest blogging got him on those prominent websites I mentioned earlier. He talks about how you can land your content on those websites too.    While this story sounds glorious, Aaron has faced rejection after rejection. In fact, his tagline is “Let’s Get Rejected.” He occasionally posts on Facebook about how his article got rejected on many websites, but then one website took his idea (and most of his articles end up raking up some SERIOUS engagement).   Key Links from the Show: http://iconicontent.com/ - Aaron’s website http://www.copyblogger.com/author/aaron-orendorff/ - Aaron’s CopyBlogger page http://buzzsumo.com/ - One of Aaron’s go-to tools https://www.google.com/trends/ - You can use this tool to analyze trends. In this interview, you’ll discover why Google Trends can literally transform your content brand. http://iconicontent.com/guest-posting-course/ - Aaron's guest posting course. Take it if you want to learn Aaron's big secrets on web domination.    Learn: - Why the snowball effect is important but doesn’t ensure anything - The right way to build relationships with editors - 3 mistakes people commonly make with submissions - Aaron’s advice for having a breakthrough - How to write content that gets approved

How do you achieve quick business growth? One of the main ways is giving your audience high-value content. But, how do you use content marketing correctly? How do you do it to where it actually builds value into your business to bring you the clients you need? As a real estate investor, how do you create content that cuts through the clutter in your market, so you stand out as the expert?  At Carrot, we write and craft the content that builds credibility and achieves higher rankings in Google. We create evergreen content that will rank well for months or even years. How would you love to create content today or this week or this month that brings you the leads for months or years to come? On this episode of the CarrotCast, we're joined by one of the top SEO, conversion, and content marketers in the U.S., if not the world.  Aaron Orendorff is going to make your life easier by giving you some content marketing shortcuts that you can use in your business to create content that breaks you free from the market and places you steps ahead of your competition.

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Aaron Orendorff. Aaron is a content strategist that has been featured on the Huffington Post, Fast Company, Entrepreneur and more.

Content strategy, copywriting and blogging expert Aaron Orendorff discusses how to get featured on popular publications.

In this episode of the Call to Action podcast, we talk to Aaron Orendorff, founder of iconiContent, about the epic presidential marketing teardown he wrote for the Unbounce blog (psst, it got over 6000+ shares!). He explains how he got 18 CRO experts to contribute and which candidate's CRO he thinks worthy of election.

In this episode of the Call to Action podcast, we talk to Aaron Orendorff, founder of iconiContent, about the epic presidential marketing teardown he wrote for the Unbounce blog (psst, it got over 6000+ shares!). He explains how he got 18 CRO experts to contribute and which candidate's CRO he thinks worthy of election.

“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story, looks at the impact stories have on the processes of selling. We discussed all of this and more on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Paul Smith Paul Smith is a popular speaker and expert trainer on business storytelling  techniques. A former Procter & Gamble executive, his clients include Hewlett Packard, Bayer Medical, Progressive Insurance, Walmart, and other distinguished companies. As the author of Lead with a Story and Parenting with a Story, he has been featured in The Wall Street Journal, Inc., Time, Forbes, The Washington Post, Success, and Investor’s Business Daily. His latest book Sell with a Story, focuses on how to capture attention, build trust, and close the sale. He lives in Mason, Ohio. Episode Highlights From Lead with a Story, Parenting with a Story, and now Sell with a Story, Paul has developed a powerful personal brand through his books. How did this happen? “I wish I could tell you I had a master plan. The first one exceeded expectations so we just kept going.” What makes stories such powerful tools? “They tap into the emotional center of the mind — the irrational part of our brain. Stories are emotional delivery vehicles.” How do stories help deliver leadership? “When we look at leadership, we’re talking about change, collaboration, and feedback.” Stories are powerful tools in driving those actions. “Those are leadership tasks. You lead people. They aren’t management tasks.” What are some examples of stories that all salespeople need? “I outline 25 different stories that salespeople need in Sell with a Story. There’s the ‘value-adding story.'” Paul then shared a fascinating story he was told about a piece of art he ended up buying. The story added the value. He also talked about the “problem story,” which he gave an example of by telling — you guessed it — another story. What brand has made Paul smile recently? “Backroads is like a combination of a travel agent and sherpa guide.” Paul shared several smiles as he used stories to tell us why this company is one of his favorite vacation resources. To learn more, you can follow Paul on Twitter and learn more on the Lead with a Story website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Bhupinder Nayyar gave us a shout out all the way from India for our episode featuring Aaron Orendorff.Thanks Bhupinder! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/aaron-orendorff-podcast-lets-get-rejected/

“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise that’s hard to break through. Aaron Orendorff helps college students, speaking audiences, and marketing clients do just that. We discussed all of this on this week’s episode of the On Brand podcast.   About Aaron Orendorff Aaron Orendorff is a regular contributor at Entrepreneur, Lifehacker, Huffington Post, Fast Company, Business Insider, Content Marketing Institute, Copyblogger, Unbounce, and more. When he’s not terrifying college students in the public speaking classroom, he’s busy “Saving the World from Bad Content” at iconiContent.com. Grab his Ultimate Content Creation Checklist or follow him on Twitter. Episode Highlights How heaven and hell play a roll in your marketing. “We’re all looking to be saved from hell and delivered to heaven.” Aaron reminded us that this classic structure along with these dramatic stakes can help us connect with our audience on an emotional level. Your story shouldn’t have your brand at the center of it. We have to make our audience an actor in the story. “It’s not just ME! ME! ME! in focus. We have to get into our customers’ shoes. What are they struggling with?” More content isn’t always better. Aaron and I spoke at great length (irony alert!) on the fact that too often we think that to get better at content creation we need to create more of it. “Everyone loves skyscraper (blog) posts but you can just be a retread of what others are already doing.” Where do you start with an Ultimate Content Creation Checklist? “I make people start with thinking a lot about who they serve. What stories do you tell internally today? And who do you admire? Which brands do you connect with viscerally?” You can download Aaron’s FREE content checklist here. What brand has made Aaron smile recently? “I’m a borderline cult member to anything Tim Ferris does. The thing is, he isn’t the one talking about how great he is everywhere.” To learn more about Aaron, you can follow him on Twitter and check out theiconiConent website. He also just wrote a piece examining the Trump vs. Clinton campaigns.Check it out now. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Marie Gabrielle gave us a shoutout from the Philippines for our episode featuring Erica McGillivray from Moz. Thanks for listening Marie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!

In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.

In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.