Fueled With Heart Podcast

Things are going to start changing here at Reina + Co. Because change is so necessary for how we grow as business owners.

Always dreaming in your business? This episode will help you figure out what to do with your next million-dollar idea. Whenever Reina has a big idea, she has to be honest with herself - is it really a great idea? Or does it just seem that way thanks to the Recency Effect? In this episode, Reina breaks down how to capture those awesome ideas and decide whether or not they are the right fit for you right now.

Does getting visible online feel like a stretch? Are you shy or introverted? In this episode, we’re diving into how you can spend your energy being visible in the right spaces in a way that doesn’t feel fake.

There’s a simple and friendly strategy for growing your community and audience. Whether you have 100,000 followers or the one person following you is your mom and best friend, using this strategy, you’ll be able to make big strides in growing your business. If you could grow your business by working with your friends would you? It’s a strategy that’s usually more comfortable and friendly than some of the other alternatives. Collaborations have the potential to open up new opportunities and get you in front of a different audience.

There’s a common misconception that making more money means that we have to work harder. There are some money mindset stories that might hold us back from our money potential!

If content creation is what you are struggling with, I hear you! In today's episode, we’re diving into creating content for your business efficiently. I have 3 rules of thumb that I will teach you, to help you craft the best posts for your Instagram feed.

Being productive isn't about the hours you hustle but about the focused action you're taking. You can get the same 3 tasks done in 3 hrs or you can spend 3 days getting the same tasks done if you can allot dedicated time for it. Batch scheduling is all about grouping similar tasks or a bigger project execution time, scheduling time to be intentional in making progress on one type of tasks or project, and causes fewer distractions and deeper work.

In this episode, we’re diving into understanding more about you, your strengths, your needs in order grow your business.   It’s our job as business owners to grow not only our businesses but also the discernment to know whether something or somebody is truly resonant, making sense to our businesses and to the season of life we’re currently in. For strategy to work, it has to be in alignment or else they are null and void.

What if I told you that you would be able to set data driven goals at the end of 2018 by just setting aside 10 minutes each week? In order to set goals, you need to have an understanding of what has happened in the past. Without this information, you’re bound to keep making mistakes and keep spinning your wheels. Data is the quickest way to understand what’s working, what’s not, and ultimately making major progress on the things that matter to you!

Today we are going to be talking about a topic that I think a lot of you will benefit from, getting visible and how you can do it. I called this episode, "Stop hiding, Get visible!" because I see so many people hiding from really showing up online and showing up for their ideal dream clients.  There are so many ways that you can even get visible and how you can break down the barriers to the perfectionism and all of that that stops us from getting visible. Even if you are brand new in your business, visibility is a crucial part of getting sales. It's a great way to make relationships in your business and ultimately it's completely necessary.

Coming home from a retreat always has me reenergized, fueled, and inspired. It reaffirms my connection to the online world and to the people I’ve been able to meet and connect with online. In real life, there are small things that build relationships. It can be valuable way to connect with your community of online friends IRL. Going in what I wanted to get reconnected to our vision and core. After a few big launches and massive amounts of content creation, I needed a check to see that we are and can continue to be aligned with where we set our compass for the business.

As we get started or grow in our businesses, it’s important to evaluate our pricing. But pricing can be a difficult task to accomplish. Without diving deep into the money mindset portion of how you price your services, we’re discussing the 5 myths I see most often in businesses as people set their rates. These myths hold business owners from making a profit and holds them back from being able to have a sustainable creative business. Thinking about pricing is critically important to a business owner for myriad reasons that we’re digging into in this episode!

Getting brand photos done can be a big game changer for your brand. Having a professional website often means having some images of you or your product that’s visually appealing and represents your brand. If you’ve never had a brand photo shoot or have been nervous to invest in one, this episode is for you. In this episode, we’re talking about finding the right photographer, how to prepare well for a photoshoot, the kinds of photos you’ll want to ask for, and how to feel awesome in front of the camera, even if you feel super awkward. Planning a photoshoot will get you more prepared to show up as your best version of you. Having though through the various photos you’ll want, the layout and how you’ll use the photography will allow you to be able to communicate your needs with the photographer.

Let's look back on the past 6 months for Reina + Co. We want to show you a bit of the behind the scenes with our launches from the awesome things we are doing, our excitement, and the things that we are learning as we grow.  We have had so much going on in the past few months, from Reina moving across the country to launching a whole new brand; the past 6 months have been a busy time for us here at Reina + Co!

There are blogs upon blogs about work life balance. There are also dissenting opinions about the fact that balance doesn’t exist. My theory falls somewhere in between and my philosophy about balance is that both parties have it wrong. Instead of thinking of absolutes, there’s a new way to think about how we manage our time, our responsibilities and our priorities. Instead of there only being two options: work or life, we’re considering a third option. I like to think of our lives (and our time spent) falling into one of three squares.

Saying yes to things that you clearly should have said no to is tough. I’ve been there and it can be no fun. Whether it’s a personal situation, overcommitting to a kid’s school fundraising campaign, or a client you really should have turned down, learning how to take on only the things that are YES worthy can be a challenge! When you say NO more, you have the potential to make more money in your business. In this episode we’re talking about why we feel compelled to say yes to certain things and how to make sure we set boundaries so we can focus on what matters.

As creatives, sometimes it’s hard to actually get stuff done. You have all the amazing ideas and the process of creating is fun but it often leads to to-do lists all over your office, your phone, your brain, and they just grow. You might need help in figuring out how to focus in your business so you can start being profitable and seeing the kind of results you’re looking for! This episode, we’re talking about the kinds of things you might be doing wrong (and why that is), the fact that the world is built against the creative brain and how we can make sure to gain traction on these fine ideas, and to figure out what kind of support we need to supplement where we are weak!

There are a lot of questions about how you can price your services and it might seem like only the way your competition is doing. Today I am talking all about the different kinds of pricing you can do, what types of pricing / packaging you should offer, and the fact that you’re allowed to be creative and do something that you love vs what everybody else offers!  It’s not just the time you spend. The pricing will include the end result for your client, other things they will value like follow up, feedback, encouragement (and hearing what’s “normal”)

Let’s talk systems and workflows that make your life easy in your business! You might not have started to think about these systems but in creating a sustainable business, this is a part that you’ll want to focus a little of your attention so you can get to the fun parts! If you’re a creative you probably have all the ideas in your head. Notebooks full of possibilities and inspiration. All the things that you need to know to run your business is all up in your head too. Whether you’re working by yourself or working with a team, it’s important to start drawing up these systems so you can create consistency in your business.

If you’re new in business, you’re probably looking to figure out how you can make more sales in your business. If you’re a little further in, you’re maybe wondering how you can multiply the ones who have been dreamy clients and a bigger volume of them. This episode we’re diving into the human strategy for how you can make more sales and how you should delete cold pitches from your repertoire. Nobody likes to receive them and it’s easy to avoid - there are so many more effective ways for people to learn about your work. It’s centered around the concept I call Social Glue. You could distill it down and simply call it “networking” but I think it’s a little more nuanced than going to a networking event, talking about yourself and exchanging business cards. There are also a lot of potentials.

A mentor who I loved and respected sat me down for a chat and said, I love your work, Reina but I feel like I know nothing about you. I feel like you don’t share ANYTHING about what’s going on. Your brand is consistent and it’s pretty but where is REINA? If you’re anything like me, you struggle with being “in front of the camera” so to speak in your business. It’s much easier to hide behind the brand and put on the professional front. Today I’m sharing why you should be sharing more about you in your brand and 3 tips for how to do it without having to be #authentic. You should be the face of your brand because it creates connection in a way that makes you a relatable human. But you  might fear, like I did at the beginning, wouldn’t people think I was unprofessional if I wasn’t this “big business” and I admitted that I was a one-person shop? Nope! In fact, as a small business, you should use this to your advantage.  

What does your business stand for? What’s your purpose. We start here because without this, without setting your compass to your north, you’ll be wandering and lost in the wilderness with no map. And the analogy is that the long sessions you’re sitting on your couch doing the thumb scroll looking at everybody else’s instagram, wishing that their reality is your reality is like throwing away your GPS and attempting to make it from Texas to New York. If you don’t have a plan that’s set by you, you’ll find yourself on somebody else’s journey, and scratching your head about why it doesn’t feel right, or “is this all there is in life?” This episode is all about your business heart and core.

I’m so so excited you’re here for Episode #1. Officially welcome to my little corner of the podcast world. I’m so excited to be your guide This episode is a sneak peek about what’s coming in this season of the Fueled with Heart Podcast and the things we’ll be keeping in mind as we create content for you. I believe that there are super important things you need to do to get successful in business, but even more important than that, you stay in business and make the kind of impact you want to make. While we’ll talk about finances and making more dolla dolla bills, it’s really more about how can we get you to where you’re happy in both life and in business. Here’s the flip side or something you might be epitomizing. In one of the first programs I ever invested in, there was a woman who I so admired when I was starting my business. She looked like she was killing it. She was a blogger and it looked like she was getting sponsored by huge brands, traveling all over, wearing beautiful clothes. I was like, wow, that’s really something. I didn’t necessarily want that but I wanted to do what made me happy and to have the money and ability to make freedom based decisions. Well turns out, that your idols don’t always have it figured out. In fact, over the course of the program, it became evident to me that she was very much in the red with her business, she felt like she was floundering, and she was even to the point of loaning money or taking a quote unquote real job. There’s nothing wrong with deciding to take a traditional job. However, if you’re in a position of influence like she was, it seems deceptive and felt icky to me. This podcast isn’t about hitting six figures, seven figures, becoming a multimillionaire. If that’s your goal, that’s awesome. But this is about being MINDFUL and intentional about the way you build your business.

I believe you have a gift to share with the world. You most likely are multi-passionate and have done a LOT of things over the course of your life. You’ve probably been told to “get your head out of the clouds” or to have a back up plan for your big dreams. But friend, I’m here to tell you, this journey isn’t a linear one and your multifaceted and creative brain wasn’t meant to be tamed. Using your skills and passions, you’ll build the business to serve your community with impact and provide for the life you want. This podcast walks through the vision, strategy, and tactics needed in order for you to reach success at your pace. If you’ve ever thought, “I just want to help people,” and have felt icky for charging money or even talking money with potential clients, but in your heart of hearts, you really want to make more doing what you love to do, so you can stop worrying and start pursuing the life of freedom you know is possible, we made this podcast for you.