How to Hide a Dead Body

Patrick sits down with Bruna Alves and Kelly McKibbin, AMG's team members responsible for our successful and rapid recruitment in 2022.  In this episode we discuss the challenges and obstacles of recruiting in 2022 in a growing a business. They explain how AdVenture Media Group was successful, how we managed to achieve our recruitment goals, how we attracted the right candidates and advice to others looking to achieve the same results. 

Patrick sits down with Brendan Roach and Kelly McKibbin, AMG's first team members working out of our new Philadelphia office to discuss the challenges and obstacles of working remote and growing a business. They explain how AdVenture Media Group was successful at remote work during the pandemic which ultimately lended itself to opening a new office during such unprecedented times.

Patrick Gilbert was invited to speak at the Friends of Search conference, a two-day event held in Amsterdam and Brussels. Friends of Search is the largest search conference in Europe, bringing together nearly a thousand PPC advertisers from across the globe to learn from Google, Microsoft, and other industry experts. Patrick's presentation, titled "Be More Like SpaceX: The Elon Musk Approach to PPC" presents a new budget framework that PPC advertisers can use to profitably scale their ad channels and achieve their long term business goals.

Patrick is joined by AdVenture Media's Senior Digital Account Strategist, Esther Nadoff to discuss the art of presentations. They talk about the key approaches to telling a story, delivering a message and giving over a presentation most effectively and successfully.

Patrick sits down with Ryan Urban, CEO and founder of Wunderkind, to get his take on the essentials of growing an extremely successful business. He describes his thoughts on finding something one is good at, interested in and then teaching others to be good at it as well.

Patrick Gilbert is joined by Adventure Media Content Manager, Nina Ottensoser to read his most recently published blog post Why Marketers and CEOs Rarely See Eye-To-Eye. They discuss the importance of marketing messages catered towards specific needs of clients and the ways which we utilize this idea in the digital advertising industry. 

Patrick sits down with AdVenture Media's leading SEM Account Strategist, Ben Lee to discuss his expertise in data analytics. Together, they explain how Ben helped redefine the data-driven approach for our client campaigns and his ultimate goal of unlocking more opportunities for increased profit.

Based on Mark Andreesen's article It's Time to Build, Isaac and Patrick sit down to discuss AdVenture Media's role in building the marketing and advertising industry. They dive into embracing change, learning from past mistakes and feelings of discontent which motivate them to keep innovating. 

Isaac and Patrick are joined by Bruna Alves, Project Manager at AdVenture Media to discuss the common misconception around contractors, how leveraging contractors actually delivers higher level work for clients, and the character traits and qualities to look for when hiring a freelancer. 

How do you double the size of your team in just 6 months? How do you account for immediate organizational needs while planning and making changes for long-term growth? Isaac and Patrick discuss what led us to restructure our organization in order to scale and how we practically went about doing it. 

Patrick is joined by Andrew Teigman, Account Manager at AdVenture Media. Andrew and Patrick discuss how to land your first job, how to navigate the turbulence of rejection and offer their best advice for how to get your foot in the door with a company you actually want to work for. 

Isaac and Patrick are joined by Julian Juenemann, Creator of MeasureSchool, a series of digital courses pioneering the best practices in data-driven approaches to digital marketing. They discuss the shift and changes in recent technology, what a cookie-less world means for advertisers and the importance and responsibility marketers have to work with developers.

Isaac and Patrick are joined by Shannon Benedetto, a former personal trainer turned Founder & CEO of Caleigh Creative Digital Solutions; unable to continue working in personal training and with a husband too sick to work, Shannon took Isaac's Udemy course and launched her own digital marketing agency. Shannon shares what kept her going throughout all of the hardship and offers advice to those looking to start their own digital advertising agency with little to no prior experience.

What's the deal with iOS 14? Patrick and Isaac discuss what led Apple to make changes, how their new policies impact Facebook, Google and the advertising industry as a whole, the shift towards a cookie-less world and what all of these changes mean for how consumers receive, experience and interact with ads.  

Patrick and Isaac are joined by Mike Ringenbach, Associate Director at Four Diamonds; they discuss the ins and outs of leveraging data analytics in the decision-making process, the state (and how-to) of fundraising during a global pandemic and the importance of marketing and sales in fundraising. 

The preamble to Patrick Gilbert's latest book, Join, or Die: Digital Advertising in the Age of Automation: this episode features Patrick's keynote address at the 2019 Google Premier Partner Awards in Dublin Ireland. Watch Patrick's keynote here.

Patrick and special guest and Account Strategist, Melissa Nadasdi, discuss the nature of challenging work and their tried and true best practices for managing it on an emotional and practical level from how and when to respond to difficult situations to marking transition periods at the end of the workday.

Isaac and Patrick sat down with David Sable, former Global CEO of Young & Rubicam and current Special Advisor to WPP, to discuss media buying, agency growth, how advertising has changed over the years and human-to-human selling ... because that's what it all comes down to. *This recording originally aired on New York Festival's "Creativity From the Other Side" series: you can check out the series here

Patrick and Danielle discuss the importance of structure and project management on an individual and team level, and the difficulties that come with implementing and enforcing it. 

Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising. Kirk Williams on Twitter: @PPCKirk Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur Mike Ryan on Twitter: @mikeryanretail Mike's LinkedIn article, "Would Google's own marketing team use Smart Shopping Campaigns? (Probably not.)": https://buff.ly/2O00LvL Patrick Gilbert's book, Join, or Die: Digital Advertising in the Age of Automation: https://buff.ly/3cDt2SU  

The key to really getting to know a person is asking the right questions: Isaac and Patrick share a few questions they wish people asked more often, along with a sprinkling of tips on how to get ahead in your career.

From starting a new department at the agency to figuring out how to manage existing content while producing new content, Isaac and Patrick are joined by Danielle "the Content Queen" Immerman.

Isaac and Patrick talk New Year's resolutions, why we can never stick to them and what children and animals have over us regular old humans. Oh, and listen to find out the one thing you can start doing to improve your creativity. 

From no experience to building his own department, special guest, Ari Pirutinsky, reflects on his time at AdVenture Media and the core skills he learned and needed to take the next step in his career.  And that wraps season 1 of How to Hide a Dead Body: we'll see you in 2021 for season 2.

Isaac and Patrick are back with the last three high performance habits: listen to learn what they are and what actions you can take to develop them

Based on Brendon Burchard's book, "High Performance Habits: How Extraordinary People Become That Way." Patrick and Isaac explore the first three habits needed to be a high performer and how to develop them.

Patrick explores Isaac's thoughts on how laziness gets in the way of good work and how brands and business can overcome it.

Isaac and Patrick break down the good, the bad and the ugly of automation and how it specifically is changing the game in digital advertising. Keep listening for the skills necessary to keep your job in the age of automation.

Patrick teaches Danielle what the "messy middle" is, why it's important for marketers to understand and how brands and company's can use this concept to their advantage in designing more effective ad campaigns. 

Patrick drills Isaac on how he got into advertising, the shift Isaac made in becoming a CEO and the highs and lows that come with the job.. Make sure to keeping listening to discover the one struggle Isaac kept from Patrick.

From researching and sticking to a consistent schedule to the most important step in writing a book, editing, Isaac and Patrick lay the foundations for how to write and publish a book. 

An inside look into how advertisers and retailers strategize holiday shopping; from Black Friday and Cyber Monday to Christmas, Chanukah and Kwanza, consumer behavior looks very different this time of year and companies plan accordingly. This year, in particular, is especially different. Isaac and Patrick detail what holiday shopping strategy looked like historically and how COVID is changing the game.

What's holding you back from making major moves and winning big? Your lack of risk-taking, probably. In this episode, we dive into how embracing a culture of risk has led to our successes with failures cauterized along the way.

How to lead a team through crisis, work from home and not fire employees even though your business is bleeding money. *Correction: Patrick referenced the wrong person as having coined “anti-fragile.” It was Nassim Taleb, not Ta-Nehasi Coates.  Patrick considers this a tough miss, but hey, we're only human.

Welcome to How to Hide a Dead Body: a new podcast by one of the hottest New York ad agencies. In this episode, we talk all about how to hide a dead body. Don't worry, gloves and a shovel are not required.