Level Up w/Jacques Spitzer

In this episode, comedian, producer and actor Dallas McLaughlin goes through the best and worst Super Bowl ads of 2020 with Jacques. They also talk through what it takes to make a successful Super Bowl ad. 

Instagram has been beta testing hiding the number of likes on Instagram. Jacques thinks through how and why this matters, and, to an extent, why it doesn't matter at all. 

From starting Raindrop at 24 years old with no formal marketing background, Jacques has learned a lot in his 10 years of business. In this episode, he talks about the biggest lesson he's learned and how important it is to be kind to yourself.

Attitude and aptitude are the two biggest components when Jacques is hiring new employees. Raindrop's slow-to-hire process has been a major component in maintaining the company's unique culture and success. In this episode, Jacques breaks down this slow-to-hire process.

In marketing, it's important to solve consumers' pain points the right way. Jacques breaks down Domino's new delivery insurance campaign, why it misses the mark and what they did wrong.

The creators of BAKBlade, Matt and Angel, are constantly innovating their product. This resulted in BAKBlade winning the coveted Edison Award. Jacques takes their drive and passion into consideration when taking new business calls for Raindrop.

Jacques sits down with writer and comedian Ryan Hicks to discuss the right ways to use comedy in advertising, the importance of timing, and how collaboration is key when creating great work in marketing. 

Jake Spear is the founder and CEO of Digital Selling Machine. He and Jacques discuss Black Friday strategy, the power of edutainment, and what to look out for in 2020. 

In season 2, Jacques will be interviewing experts in marketing. Stay tuned for the snackable content you don't want to miss.

Melissa d'Arabian, Food Network Star and Author, shares her journey with winning Season 5 of The Next Food Network Star, what she has learned about playing a game you can win and how to find something where you love 99% of what you do instead of the sometimes glamourous 1%. With her third book coming out, she gives us a sneak peek at what to expect with her most meaningful and vulnerable story yet. 

Scott Lewis is the CEO & Editor in Chief of the Voice of San Diego, the country’s first digital nonprofit news organization. He has been instrumental in developing the programs and partnerships that have earned VOSD international recognition as a pioneering news outlet that continues to thrive in a rapidly changing media landscape. On this episode: Scott details his start, what he calls "New York Times day", trailblazing non-profit news, and his projections for the future of journalism and media.

Owner & Operator of Blue Bridge Hospitality, David Spatafore is a house-hold name in San Diego and fellow native to Coronado. He's been a restauranteur for over 20 years with concepts ranging from Stake, Liberty Public Market, Little Frenchies & my personal favorite Moo Time. David speaks to the ever changing hospitality industry as well as seeing San Diego's market change one neighborhood at a time. Let's Level Up!

Allie Wallace is a results-driven leader, committed to creating income opportunities for the marginalized where they don't exist and building up leaders to inspire and create change in their community. She's currently employing over 3200 artisans in areas like Rwanda and Ghana, among others. Allie is an incredibly inspiring person, being the change needed in the world.

Entrepreneur and CEO of SlideGenius Rick Enrico is the King of presentation. Rick describes growing up as a son of a serial entrepreneur & catching the self-starter bug shortly after his hockey career at the University of Wisconsin. He details how failing led to his success with SlideGenius, and sometimes you need to bang down the door for opportunity to open up for you.

Matt Spencer is an entrepreneur, restaurateur and probably the coolest Guy in the industry. In this episode Matt provides insights on how he’s built his SDCM empire, from one unique concept to another. He’ll tell us how at 16, he spoke his career into existence. Why he approaches his venues with a feminine perspective, and so much more. Let’s Level Up!

Joan Cumming is an expert marketer in the live music industry, having served as an executive on both coasts. She's led marketing & communications for prestigious entities like the LA Opera, Hollywood Bowl, and now the San Diego Symphony. In this episode she'll break down how her marketing approach changes dramatically depending on the city she's working in. How brands need to be honest, especially in this landscape of trying to stand out, and how by taking a leap of faith, she changed her career trajectory. Let's Level Up!

Jack Haldrup is a thriving entrepreneur and the founder of Dr. Squatch Soap Co. He’s a self-starter and visionary whose leadership helped land Dr. Squatch the #325 spot on the Inc. 5000 list of fastest growing private companies. Jack’s an Indiana Hoosier fan, an online marketing genius, and a guy who’s always on the forefront of what’s next.

Jackie is the CEO of TS Restaurant Group, including world famous concepts: Duke’s, Hula Grill, Jakes, Kimos, Sunnyside, Lelanis and Keokis. She’s a life-long learner and achiever with over 30 years experience in her industry. Jackie's always striving for greatness and will motivate you to do the same. Let's Level Up!

Patrick Eckstein is....   1:35 - Entrepreneurial Beginnings 3:10 - Moving And Leaving Are Two Different Things 5:35 - What Is William Painter And Where Did It Start? 8:45 - Jack Hawk 9000/Liquid Shades? 11:35 - Where Did The Name William Painter Come From? 13:26 - What Have You Learned Launching Products With Kickstarter? 17:48 - Press Outreach Strategy 22:43 - What Keeps You Up At Night? 28:15 - Where Do You See The Landscape Going Forward In 2019?  33:11 - Wim Hof Method 39:13 - Company Culture 44:07 - The Titan Sock   Download Jacques Spitzer's People Love Turkey Sandwiches Book! Don't Forget To Subscribe To The Show!

Jeff is the former CEO of Burger King. Currently a partner at "Wisdom Capture". We'll learn what keeps him up at night, why being CEO is a lonely role, ROI vs ROR, and more!   3:05 - What is your secret? 4:21 - Proving F. Scott Fitzgerald Wrong 5:01 - What is Wisdom Capture? 10:47 - Change Can Either Happen For You Or To You 11:54 - Being CEO Is Lonely 14:41 - What Is One Relationship That Unsuspectingly Became A Big Part Of Your Life? 17:45 - What Can We Expect From Your New Book? 21:10 - 20 Years After Your MBA You Got Another Degree, Why? 25:42 - People Are Not ATMs 26:41 - ROI vs ROR 28:35 - It's All About Relationships   Download Jacques Spitzer's People Love Turkey Sandwiches Book! Don't Forget To Subscribe To The Show!