Master Your Real Estate Marketing

How confident are you in your ability to create a presence and build rapport?   Jeramy Poole is joining me in this episode to talk about confidently creating a presence whether it is in person or online through videos.   Jeramy is the CEO of Poole Media Marketing Agency and the Host of The Moment, which is a real estate-focused talk show series.    We cover how he got started as an entrepreneur, what lengths he went to to make an impression on his market, how he got to where he is today, creating intentional content, and more.   Jeramy brings so much energy and value to this episode. You're going to want to press play with a pen and paper nearby because his tips and tricks are worth coming back to and implementing as soon as you can!   If you struggle with being confident in person or on video, this episode is for you.   Are you ready to become the go-to real estate agent in your city? Are you ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige.  Resources Mentioned:  Find Jeramy on Facebook Follow Jeramy on Instagram Follow Poole Media on Instagram Subscribe to the Real Estate Social Youtube Channel Follow Poole Media Marketing Agency on Facebook   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/43

I am back for the third episode of my student series! This is where I talk to the real estate agents that have taken my course, Master Your Marketing with Paige!   Katie Moe is joining me to talk about how the course helped her define her zone of happiness, find her people, and set herself apart from other agents by providing more value.   Katie Moe has been a realtor for 16 years, and she is the co-founder of Arrive Real Estate Group which is based in Pleasanton, California. Clients know they can depend on Katie Moe to get them the results they want. Honored and humbled that she gets to play such an integral part in one of the most important decisions a person can make in life, she provides every client with a service-oriented, stress-free experience. When she sees former clients around town and hears about the successes they've had since buying or selling their homes, it brings her great joy and reaffirms her purpose—to help people maximize their biggest asset.   We get into the importance of working in our zone of happiness, building relationships with other agents, the importance of defining your core values, and so much more.   If you want a sneak peek into what it looks like to be in my course and the value that real estate agents like Katie get from it, tune in to this episode!   Are you ready to become the go-to real estate agent in your city? Are you ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige.  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/42

I am back for the second episode of my brand new student series! This is where I talk to the real estate agents that have taken my course, Master Your Marketing with Paige!   Britney Kensmoe is joining me to talk about the many different ways that she has benefited from the course and what she is doing to move forward in her business and in her community because of it.   Britney is a former high school teacher and cheer coach turned small business owner, house hustler, and community connector who uses social media to interact, entertain and engage with her community. Britney was named Rookie of the Year at her firm and was most recently named one of the Top 100 agents of 2021. Britney continues to work with business owners on how to grow their business (real estate or otherwise) using social media.   Having lived in North Carolina for almost 30 years, Britney used her resources of all things "local" to help serve her community and clients. She brings positivity and passion to everything she does (real estate or otherwise)! When she isn't slinging houses, you can find Britney tailgating with her husband at an NC State football game or cheering on their 3 boys on the sidelines of the baseball and soccer fields, or the golf course.    We get into what it means to take a holistic approach to real estate, how to be a champion for small business owners, the importance of having the confidence and mindset necessary to be successful, and so much more.   If you want a sneak peek into what it looks like to be in my course, tune in to this episode!   Are you ready to become the go-to real estate agent in your city? Are you ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige.    I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/41

After a brief hiatus… I am back!   I am excited to be starting a brand new student series on the show where I talk to many real estate agents that I know and love and have taken my course!   My course, Master Your Marketing with Paige, helps agents become the go-to real estate agent in their city, and Angie Hall is joining me as the first student to talk all about it! I am also answering some of her questions along the way.   Angie Hall offers concierge real estate services for buyers and sellers in Seattle, and she has been active in real estate since 2016! She is a member of the Belle Residence team and specializes in luxury and waterfront in the Three Tree Point, Normandy Park, and Seahurst communities.    We get into the benefit of starting small and growing intentionally, learning how to sell a community over a property, creating searchable videos and so much more.   If you want a sneak peek into what it looks like to be in my course, tune in to this episode because it is jam-packed with value!   Are you ready to become the go-to real estate agent in your city? Are you ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige.    I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/40

Great marketing and great branding are about creating an emotional connection between what you do and your audience. Don’t you agree?   I am so excited to be talking to Mark Schaefer about this in today’s episode and how he has taught so many people (including myself) what it takes to market yourself well and build momentum.   He really shifted the way that I approached my market in early 2019, so I really value his perspective.   Mark W. Schaefer is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.   If you want to learn more about what it takes to keep up in a busy and fast-changing world from a digital marketing perspective as a real estate agent, tune in!   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/39

Have you ever heard of StoryBrand?   StoryBrand is a 7-part framework that allows business owners to clarify their message, attract the right customers and grow their business.   Today’s guest, Josh Cantrell, is joining me to talk all about storytelling and how to leverage the power of storytelling in real estate through the StoryBrand framework.   Josh Cantrell is a StoryBrand Certified Guide and founder of the copywriting agency Signal Brandworks. Over the years, he has found that most business owners struggle to talk about what they do and why they’re different, so Josh has developed a process to help people craft the right story, transform their websites, and create awesome marketing content that sells.   If you want to know more about how creating compelling stories can attract the right people for your real estate business, tune in! I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/38

Do you use Instagram Reels? Are you even using video at all for your real estate business on Instagram?   After this episode, you’re definitely going to be motivated to start or step up your game!   Today’s guest, Julee Patterson, is here to talk to us about getting in front of clients through video and more specifically, how to use Instagram Reels in real estate.   Julee Patterson is a veteran broker and real estate agent who helps fun-loving people upsize their home, without upending their life and their budget. Her boutique real estate brokerage in Northern California serves Placer, Sacramento, and El Dorado Counties.    She’s not like a regular Realtor, she’s a cool Realtor. A Digital Marketing expert with more than 20 years of industry experience, Julee combines the power of paid and organic social media with the impact of in-person events and networking to help get your home in front of as many buyers as possible. She’s also a Certified Negotiator, which means she understands how to get terms and contingencies that keep buyers and sellers from losing their money or buying a money pit.    Julee really simplifies and breaks down what you need to be doing with video over on Instagram and why it is so important that you use it!   If you are interested in tips for creating authentic videos, ideas for what to create a reel about, how often you should be creating videos and more, this is the episode for you! I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/37

Do you struggle to find homes for your buyers in today’s market?   In today’s episode, I am digging into how to find off-market listings for your buyers!   The key to all of this is really dialing in the area that you want to serve and sticking to that community!   This episode is jam packed with how I recommend leveraging your community (what I like to call your geographic zone of happiness) to find off-market listings, create traction and build trust!   Tune in to learn more!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/36

Do you want to know how to successfully farm in real estate?   In today’s episode, I am digging into how to establish a farm as a real estate agent.   For those of you who are not familiar with that term, it does not mean that we are farming animals, fruit or vegetables. In the real estate world, farming refers to a geographic zone of houses that you market to on a regular basis.   This is such an important and impactful way to grow relationships and trust within your community.   Tune in to hear how I manage my postcard campaigns, how I recommend making connections in your community, the value of industry partners and more.   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/35

Do you show up consistently and authentically on social media?   Today’s guest, Liz Vaynerchuk-Novello, is here to talk to us all about what she does to consistently show up, stay authentic and connect with her audience.   Elizabeth "Liz" Vaynerchuk- Novello has resided in Basking Ridge, New Jersey for the last 14 years, with her husband, Justin, and two kids Max (11) and Hannah (7). A former first-grade teacher and stay-at-home mom, she finally decided to pursue her dreams and get into real estate 4 years ago.    She has been named a recipient of the 2020 Five Star Rising Star award, and 2020 Rising Star for Prominent Properties Sotheby's International Realty.  Her new Youtube show, Good Morning New Jersey, highlights businesses, as well as residents of New Jersey. She uses social media and marketing to leverage and serve her clients. She’s been featured on several podcasts and industry news source, Inman News.    Liz is here to remind us that if we create habits and don’t overthink our content strategies, we can create huge success.   If you are interested in learning more about what it takes to create content that your followers will actually connect to and make them want to stick around, this is the episode for you!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige.   I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/34

Do you have clear messaging that attracts your ideal client?   Today’s guest, Michelle Mazur, is here to teach us how to get specific about who we want to show up for so we can break through the noise.   Michelle Mazur works with brilliant business owners who are shaking things up but are having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their own powerful, captivating message.    As the author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.   Michelle is breaking down the psychology of messaging in this episode and helping us figure out what makes us unique so we can grow our businesses.   If you are interested in cutting through imposter syndrome so you can go out and build your empire, this is the episode for you!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/33

Do you understand the importance of search engine optimization?   Today’s guest, Pip Seymour, is here to give us an overview of what search engine optimization is, direction on how to do keyword research and some of her best practices for tools like Google My Business, Google Analytics and Google Ads.   Pip Seymour has over 15+ years of experience in advertising sales and marketing. She has helped entrepreneurs and creative agency owners build wealth and develop innovative winning marketing strategies.    Her expertise includes sales, marketing, psychology, Search Engine Marketing (SEO & Google Ads).  In addition to leading her own agency, Pip hosts a private mastermind for creative agency owners and business owners looking to scale and optimize their businesses using search engine marketing.   Pip is uncomplicating SEO for real estate agents in this episode to make sure that the time we're spending creating content actually does something for us.    If you are interested in improving your SEO strategy or getting some advice on other tools that are commonly explored by clients on Google, this is the episode for you!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/32

Have you thought about starting a Youtube channel for your business, but you’re not sure where to start?    Today’s guest, Karin Carr, is here to give us tips, advice, direction and some of her favorite strategies for Youtube. She is providing a little bit of insight on the big picture side of it and then some of the nuts and bolts of what makes a good YouTube channel.    Karin is a sought-after speaker on video marketing. She was named the #1 BombBomb Real Estate Video Influencer in 2019 in the Consumer Education category and speaks all over the country about her love of all things YouTube. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.   She’ll be sharing her advice on how to define your area of expertise, how to dominate your market, how to serve through evergreen content and more.   If you are interested in improving your Youtube strategy or getting some initial direction on recording videos, be sure to tune in to this episode!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/31

How often do you get professional photos taken for your business?   Today’s guest, Penny Sylvia, is here to talk all about professional branding and why it is so important in our marketing.   Penny is a lifestyle and branding photographer who has traveled the world capturing destination weddings, families and worked on big commercial and small branding campaigns alike. As a professional photographer for over 19 years, Penny is known for making people feel at ease in front of her camera, having fun all while getting the job done.    You may have seen her work in Sunset Magazine, Southwest Airlines InFlight Magazine, The Sacramento Convention and Visitors Bureau campaigns, Dignity Health hospitals, KidAround Magazine, many bloggers websites, billboards and the homes of real-life families everywhere!   She’ll be sharing her expert advice and tips when it comes to keeping your brand photos cohesive, how to schedule ahead and more whether you work with a photographer or take photos yourself!   If you are interested in making sure your brand stays fresh, be sure to tune in to this episode!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/30

Do you wonder how to increase your visibility?   Today’s guest, Nicole Jolie, is an expert on this subject and will be sharing all of her secrets in this episode!   Nicole is the founder of Be Socially Smashing where she helps business owners and entrepreneurs organize themselves online to increase their visibility. We actually met on Clubhouse and instantly knew we had to put together this episode for you.   She’ll be sharing her expertise on everything from Google My Business to content creation and more!   If you want maximum visibility in 2021, be sure to tune in to this episode!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast-1/29

Are you ready to crush your productivity goals this year?   Today’s guest is bringing you the perfect solution to help with this!    In this episode, Erica Tudela is joining me. Erica is a real estate agent in my area, a colleague of mine, a mom to a busy baby boy and a champion of high-level productivity. She has been a student of mine in my Master Your Marketing course and since then has released her own line of quarterly planners specifically for real estate agents who want to move the needle forward in their business.   She’ll be sharing all the details on her planner line and how to best use them for the highest return on productivity!   If you want to stay on top of your daily planning, activities and goals this year, then you definitely want to tune into this week’s episode!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/28

Is productivity a struggle for you? Do you often feel overwhelmed by your to-do list?   Creating a system is the first thing you should do if you're struggling with productivity as your business is growing. But how do you know you're creating a system that will actually help?   In this episode, I'm interviewing Amy Mitchell. Amy is an Online Business Strategist who helps people create systems that scale to increase productivity and help their business grow.   She'll be sharing her tips on how to best use a productivity tool, like Asana, in your business to help you ditch overwhelm and start tackling your to-do lists.   If you're ready to increase your productivity and reclaim time, then this week's episode is for you!   Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/27

Do you ever struggle with writer's block?   I've got news for you. You're not alone. We all do from time to time!   Erika Holmes is joining me today to help you eliminate this all too common struggle.   Erika is a copywriter that specializes in website copy, email copy, and copy makeovers. She is full of knowledge and my go-to person to write all things savvy, sexy, and converting.   She'll be dishing out tips on how to get more comfortable telling your own story. Ideally, after listening to this week's episode, you'll be able to easily create a month's worth of compelling social media content to help grow your real estate business.   If you want to catapult your business through compelling content that sets you apart from the rest, join us for this week's episode!    Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/26

Do you get nervous being on camera? Does the thought of putting yourself out there terrify you?   I’ve brought in an expert who can help you conquer those fears!!   Heather Sager is a speaking coach extraordinaire. She helps entrepreneurs get comfortable speaking live and on camera. She is also the creator of Speak Up to Level Up.   Today, I wanted to give my podcast listeners a peek at what goes on inside my course in the members-only area. This sneak peek is from a live Q&A session with Heather full of knowledge bombs about how you can show up better on camera for your business.   If you want to ditch the camera jitters and start showing up with confidence, then this episode is for you!    Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you--without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!    I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/25

Are you ready to dive into growing your real estate business through Instagram?   We’re covering all things Instagram in this week’s episode.   Sue B. Zimmerman is a business coach and Instagram expert. She teaches small business owners how to become the go-to authority in their industry by using Instagram.   Sue was recently a guest speaker inside of my members only Facebook group.  She was dropping so many value bombs that day that I really wanted my podcast listeners to get a peek at the talk she had within my group….. So here it is! We are replaying it for you!    If you’re ready to start using Instagram to grow your business, join us for this week’s episode!    Are you ready to become the go-to real estate agent in your city?  Ready to generate a steady flow of amazing leads and referrals who only want to work with you…. Without cold-calling, door-knocking, or buying expensive leads?!  If you want to learn more about my step-by-step implementation plan for real estate agents check out Master Your Marketing with Paige.  This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/24

Feeling that weird lull and wondering what you should be working on at this time of year?   I’ve got the answer for you.   Your budget and your action plan!   Today, I want to talk about the single most important document that you work from. Your budget and your action plan lead the charge for how you manage your finances and spend money.   It’s the perfect time to go ahead and plan out your numbers in advance. This will allow you to be able to make decisions quickly when you get busy during the busy mid-season months.  With the year we had in 2020 we know pivoting is sometimes necessary, so planning this now will also help you pivot mid-year when you don't have time to dig in the weeds.   Join me in this episode to learn all about how to set up the best budget and action plan now for a productive and successful 2021!   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/23

Are press releases and the concept of a PR department a part of your 2021 plan? Does that sound super overwhelming? It doesn’t have to be.  Today, I want to teach you how you can flip that script by breaking down exactly how to easily use PR to gain traction in your local market.   With everything going on in today’s world you have to be authentically connecting with people to be at the top of your game. By that I mean, not just buying your market with advertising and billboards, but really showing up in your community on social media, video and email inboxes. Now is the perfect time to start planning how you can start making more authentic connections in 2021.   In today’s episode, we’ll deep dive into why you need to introduce a PR plan into your business and how it will help you continue to leverage the power of media in your local market so that you can become known as the go to expert next year.   Join me in this episode to hear all about how you can easily become well known in your market by adding PR to your business plan!   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/22

Would you roll your eyes if I told you blogging and learning how to promote your blog is what you should be focusing on right now? It’s true! Blogging isn’t dead.   The holidays are coming up quick and they offer so many great opportunities for fun and informative blog posts that are sure to interest your viewers. There couldn’t be a better time to start, than now.   In this episode we’re going to dive into why blogging is so important for your business and how it can increase traffic to your website and services. I’m going to give you some really smart ideas for how to leverage your blog with valuable information so that you can become the go to person for information and real estate in your area.   Join me in this episode to learn all about how blogging can turn you into the go to expert in your market!   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/21

How do you make your clients' experience unique and different? How do you set yourself apart from the rest of the market?   With the holidays coming up quick, I thought it felt like an appropriate time to share with you all something really fun I do for my clients a couple of times a year. This is something you can do safely from home using your Instagram stories or Facebook.    This episode will talk specifically about my step-by-step strategy for giving away Starbucks coffee straight from your social media platform. I like to do this at a time in life that my clients can really relate to. For instance, Daylight savings time when everyone needs a little help getting up in the morning or maybe after an exhausting election.   Join me in this episode to find out how to surprise and delight your clients while setting yourself apart from the rest of your market!   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/20

Are you trying to market to all the people and do all the things?    There’s something you need to know.    The riches are in the niches, my friend.    Niching down is going to save you money on marketing, and you’ll be doing more business because you’re known as a specialist. In other words, you’ll be spending less and making more. It’s a win-win.    Michele Bellisari is a full-time realtor in Boca Raton, Florida. She is the founder of #SoooBoca, her blog, where she shares all things to do, places to go to, and events to attend in Boca.   Michele’s real estate niche is in probate, so today, she’s sharing not only why niching down is so important but also what it takes to be in the probate niche.    If you’re ready to find your niche and become a specialist in your area, join us for this week’s episode!    I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/19

Do you find yourself getting hung up on your follower count? Feeling like you don’t have enough followers to make an impact?   Would it make you feel better if I told you that’s not true!    Today I’m joined by one of my students, Ryan Johannes, to talk about how he quadrupled his business in one year.  Crazy, right?!   In this episode we’re diving into how to use social media to grow your business. Ryan is sharing how he uses video to build relationships with his audience, why it’s not about the number of followers you have, how to build authentic relationships, and how to build a brand on social media.    Ryan is a lender in the Gig Harbor market. He is committed to listening to his clients in order to truly understand their goals and dreams, pledging to provide transparent and frequent communication throughout the entire loan process. Outside of the office, you can find Ryan supporting local schools, church fundraisers and local sports teams in Gig Harbor, and spending time with his wife, Jordan.   Ryan has such an amazing story so be sure to tune in to find out how you can use social media to grow your real estate business.     Are you ready to become the go-to real estate agent in your city and generate a steady flow of amazing leads and referrals who only want to work with you?! (without cold-calling, door-knocking or buying expensive leads)?! The doors to Master Your Marketing with Paige are officially open but not for long, so click here to join or jump on the waitlist for the next round!   I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/18  

Does your brand go beyond your color scheme and your logo?    If you’re not sure, that’s okay!    Today we’re going to talk about what it really means to build a personal brand through community marketing, and what the evolution of creating a brand looks like.    Our guest today, Tim Collom, is a leading agent in the Sacramento area, where he has been innovating to both grow his business and delight his clients for the last twenty years. When he’s not suited up with clients, he’s pushing his body past its limits at Fitness Rangers and TEAMride or painting late into the night in his home studio. Regardless of where he is or what he’s doing, he brings a unique mix of drive, intensity, integrity, creativity, and enthusiasm.    If you want to learn what it takes to build a brand that’s recognized in your community, be sure to tune in!  I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/17

Does your website copy feel a little… bleh? Writing copy that converts can seem like a really daunting task, so today we’re breakin’ it down for you!    The copy on your website is SO important. If there’s one thing that I would continue to dig deeper on, it’s how to up-level my copywriting. I want to tell stories that engage my ideal client in the area that I serve and help tell the story of who I am in an authentic and real way.   What do the words say on your website?    What do the words say in your emails?    How engaging are your captions on social media?    It all comes down to writing copy that converts, and today’s guest, Erika Holmes, is a genius in this space.   Erika is a copywriter for personal brands and she specializes in website and email copy. She is the inspiration for a lot of the words that are on my own website and in both of the companies that I serve.   If you want a website that readers can’t look away from, you won’t want to miss this one!    Have you heard about my new masterclass The Three Keys to Modern Real Estate Marketing? This master class is free to everybody who wants in! If you want to get your name on the waitlist in order to hear the four opportunities that you have to get in on this class, head to www.paigeschulte.com, hit enroll, and it will put you on the waitlist so that you don’t miss a beat.  I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/16

What if you could leverage the things you’re passionate about to grow your business and give more back to your community?   This week's episode is all about how to leverage giving back in your marketing. Because guess what? You can give back to your community in a way that fits into and becomes a part of your brand.    I’m sharing my own experience setting up a non-profit organization, how I’ve made non-profits a part of my brand, and how you can do the same in a way that feels authentic to you.    If you want to be known as the real estate agent who cares deeply about her community and gives back locally, be sure to tune in!    I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/15

Do you think and act like a CEO?   I want to talk a little bit about what it means to be the CEO of your business, because that’s exactly what you are.    You might not have thought about it like that when you decided to become a real estate agent, so I want to walk you through what that means.    In this episode, we're going to dive into five things that you need to have in place to help you step into the role of CEO of your business.   Tune in to find out how to show up so you can build your dream business!    Don’t forget, Master Your Marketing with Paige is opening up mid-October, and if you want a front-row invite to my free master class all about modern marketing, you can get on the waitlist now! This is the last time that my course and the free master class will be open for 2020, so don’t miss out!    I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/14

What does a typical day look like for you? Do you plan out your daily activities with your yearly goals in mind?    I get asked all the time what a typical day or week looks like for me, and I thought it would be really interesting to talk about how I plan my weeks because there are some things in my routine that you might not expect.    Another question I hear a lot is “how do you do it all?!” Well, I don’t. I outsource things I don’t want to do, not just in my business but in my personal life too. So I want to talk about why there’s nothing wrong with bringing someone in to meal prep for you, or saying no to things that don’t light you up. We’ll also cover time blocking, goal setting, and changing your routine with the seasons.    Join me in this episode to find out how to get your time back!   Don’t forget, Master Your Marketing with Paige is opening up mid-October, and if you want a front-row invite to my free master class all about modern marketing, you can get on the waitlist now! This is the last time that my course and the free master class will be open for 2020, so don’t miss out!    I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/13

How are you adapting to stay afloat during COVID-19? If you’re not holding your open houses online, you’re leaving cards on the table.    As real estate agents, we're always looking for different ways to raise our visibility and to show our clients that we are virtual and modern marketing experts. Live streaming open houses is a perfect way to do that, pandemic or no pandemic.    Today I’m sharing all my best tips and tricks for going live on camera, from what tech you need to what to say. We’re covering absolutely all of it. So if you’ve been putting off going live because it’s super intimidating, I’ve got your back. After today you’ll have nothing to worry about.    Tune in to learn, step-by-step, everything you need to know to host a virtual open house.  I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/12

If you could boost your SEO and get more leads without spending hours creating new content, would you?    Today we are going to dive into the world of search engine optimization and how to use Pinterest to get the information that you've already created out into the world.   I am a huge believer in creating organic content to build a big digital footprint online, because that is your storefront. That is the door to your real estate business. And in the world we live in, when so many people start their search online, it's essential that they can find you. You might not think it, but Pinterest is an amazing tool for making that happen.    Today’s guest, Kerrie Fitzgerald, taught me that Pinterest is not your typical social media site, even though it feels like one. It’s a search engine.    Kerrie is talking us through how to repurpose content that you already have, so that you don’t have to stress over creating more organic content. Music to my ears!    Kerrie is a marketing strategist and Pinterest expert living in Gig Harbor and has over ten years of corporate marketing experience. She started her own business and now runs her second business working with mostly female entrepreneurs and small business owners. She helps them create visibility by increasing their website traffic, revenue, and customers, all with strategic marketing plans for their businesses. She is a coffee and dog-lover, is spinning-obsessed, and is a mom to a five-year-old boy.   Tune in if you want to find out how Pinterest could be the answer to your SEO prayers!   I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/11

What if I told you that you could get all the business you need through social media alone?    Well, that’s exactly what today’s special guest, Naomi Thorne, does! Her social media game is so strong, that that’s what she uses to generate all her business.    Today I just wanted to sit down and have a real conversation with a dear friend who I know has so much value to share with you. We’re going to talk about Facebook groups, SEO, creating connections, and why right now is the perfect time to work on all of it!    Naomi is a fellow agent in the San Francisco Bay Area. Her geographic zone of happiness is Marin County, California. She and her wife, Katherine, work as a team to guide buyers and sellers through the emotional real estate journey with support and care.    I’m thrilled to get to talk with her about what's working in her marketing, find out what we can learn from each other, and hear about how she's really capitalized on social media and become a top agent in her area.    If you’re ready to take your social media presence to the next level, stay tuned!    I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/10

In the world of marketing your real estate business, branding isn’t everything - but it’s pretty darn important! Personal branding photography gives you a chance to tell the world that you take your business seriously and show your network who you are.    If you are just getting started as an agent or trying to grow your visibility, schedule a session for a branded photoshoot!    In today’s episode, I share tips and ideas for how to nail your branding photoshoot and present your best self to your ideal client.   We will cover selecting the right photographer, how to prepare, ideas for clothing and props, mindset shifts to get comfortable on camera, and more!   After listening to this episode, I hope you will feel ready to schedule your branding photo shoot and get a great portfolio of photos to show your potential clients you are ready for business.    I would love to connect on Facebook or Instagram! Full show notes available at www.paigeschulte.com/podcast/9

Do you want to create authentic relationships with your audience? Do you feel like you’re too camera shy to ever post videos of yourself online?    Heather Sager is my special guest today and she is here to help you overcome those fears and teach you how to get comfortable in front of the camera.    Heather is a speaking coach for online entrepreneurs. She helps people to deliver their message in ways that helps them connect with their ideal audiences because she understands that strong speaking skills mean bigger influence and bigger sales.  Heather helps entrepreneurs structure their ideas, clarify their message and hone their speaking skills so they can deliver magnetic live presentations, videos and workshops that grow their authority.    Let me tell you that one of the most influential and successful parts of building my business has been showing up on video. Whether it's Facebook Live, Instagram Live, or pre-recorded videos, I'm showing up on a regular basis and making real connections with people. In the current climate (hi, Covid) being present online is more important than ever for the survival and success of your real estate business.    In this episode, Heather is sharing why video is so important, how to get more comfortable on camera, and some practical tips for getting started creating videos.    If you’ve been wondering how to create better relationships with your ideal clients, stay tuned.  I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast/8

Have you ever wondered how you can stand out on social media amongst the enormous real estate crowd?   Dom Wilkerson is a real estate photographer in the Tacoma/Gig Harbor area. Dom is a course student of mine and a cheerleader of all real estate agents. I wanted to bring him on to talk about how he’s used the power of social media to attract his ideal clients and how he helps agents use their listings to build their brand momentum.    85% of Dom’s main clients come from Instagram, and he’s here today to tell us how he accomplished that, and how he built a six-figure business in real estate photography.    If you’re ready to harness the power of social media in your business, this episode is for you.    I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/7

Do you want a sphere of raving fans and a pipeline of future clients? What if I told you you could create that through organic traffic, rather than feeling like you’re pushing your Instagram account down stranger’s throats?   In this episode, I’m sharing 10 tips to get you started on Instagram and creating authentic relationships with your audience. Relationships that will lead to business! Instagram has a whole bunch of free resources that you can use to connect with your audience, so go ahead and use them!    I’m also answering some of the most frequently asked questions about social media from inside our Facebook group, so if you’ve had questions about social media yourself, this one’s for you.  I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast

Are you struggling to get results from your social media posts? Not sure whether they are bringing in new business or not? It’s simpler than you think!   Today I’m sharing everything I know about increasing your visibility on Instagram. Making just a few small changes to the way you create and use content could get you in front of so many fresh eyes. Or even better, more loyal eyes!   Remember, you don’t want to market to everyone. You’ll get lost in the sea of other real estate agents trying to do the same thing. You want to market to your ideal client. To your geographic zone of happiness. And we’re going to talk about exactly how to do that.   If you’ve been wondering how to take your Instagram to the next level, or even just how to get started, you do not want to miss this episode!   I would love to connect on Facebook or Instagram!   Show notes available at www.paigeschulte.com/podcast

If I asked you to describe your brand to me in one sentence, could you? If not, you’re probably getting hung up on all the wrong things. Karima is here to teach you how to get past that and build a consistent and personal brand that you (and your clients) love.   Today I am so excited to be joined by queen of branding, Karima Neghmouche of Karima Creative. Karima is a brand strategist, website developer, graphics guru, and all around positive-vibe giver-outer. She seriously knows everything there is to know about building a brand and has worked with many real estate agents like you and me.    She’s going to walk us through the essentials of real estate branding and how to create the most important thing within your brand: consistency.   Stay tuned to find out what we all wish we knew about branding when we were just starting out!   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast

Are you ready to say thank you, next to soul sucking clients and only work with people you genuinely like? Are you ready to stop driving everywhere and anywhere for showings and home inspections? Are you ready to know exactly what to post on social media? Then you need to understand your ideal client avatar. In today’s episode, we’re talking about how marketing to your specific ideal client avatar will save you time while making you more money. Trying to market to anyone and everyone is not serving you. It might seem like the more clients you’re open to, the more clients you’ll get, but that’s not exactly true. You need to be attracting the clients who are right for you! Think about it. You can’t be an expert in every market, right? So be the best in YOUR market. Tune in to learn what an ideal client avatar is, how to find yours, and how to create the perfect content for them. Resources Mentioned:  30 Days of Social Media Posts   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast 

How do you overcome imposter syndrome? You know that voice on your shoulder telling you that you’re not good enough? It’s gotta go.  Today we’re talking about what imposter syndrome is, what it feels like, and how to kick it to the curb for good. I’m sharing some stories from both myself and others about times that we’ve faced imposter syndrome, but more importantly, I’m sharing how YOU can overcome it. It’s tough. I get it. We’re used to giving in to that voice that says we’re not enough. But it’s time for you to say no. To accept your own worth. To stand up when that voice tells you to sit down. Speak up when it tells you to be quiet. And you’re going to be free to reach the goals you’ve only dreamed about! If you’re ready to take back your power, this episode is not one to miss. I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast

Welcome to the very first episode of Master Your Real Estate Marketing. As a serious podcast junkie myself, I’m so excited to be getting behind the microphone and bringing you the scoop on real estate marketing every week. This week I want to tell you a little bit about who I am, how I got started in this business, and what my journey has looked like so far. Going solo in real estate can be daunting, so if you’ve been thinking about making that leap, or you already have and aren’t sure what your next step is, you’re in good hands. I’ve been through it all and am here to tell you how I became the number one solo agent in my market in just two years. What could your business look like in two years if you know the right moves to make and how to make them? Tune in if you want to find out for yourself.  Where You Can Find Me:  Subscribe to the Podcast Follow Paige on Instagram Follow Paige on Facebook Follow Paige on LinkedIn Follow Paige on Pinterest  Full show notes available at www.paigeschulte.com/podcast