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Here's the dirty little secret about creating a new offer that nobody talks about. The hard part isn't creating the offer. The hard part is figuring out how to market and sell it after it exists. I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition. Every single time I've created something new, whether it was the 3 Word Rebellion or the Expert Up Club, my first thought after finishing was “Shit, now I've gotta figure out how to market and sell this”. It's a process. It's full of peaks and valleys. What I've realized is that it is a big 1,000-piece puzzle, and, today, we're gonna talk about the pieces. In this episode, you'll hear:The marketing challenges experts face when promoting a new offerThe “Second Launch Fizzle Phenomenon” and why it fizzlesThe four key puzzle pieces to make marketing your new offer suck lessWant to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.
“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments in my off hours. What you choose from marketing can affect your life. And for me, it has been really important to figure out a way to do it that works for me and lets me keep on living the life I want to be living and not feeling too stressed out by my work or feeling the need to get in there and do things at all hours of the day.”Everyone who markets marketing programs is always so damn certain that their approach works for everyone, everywhere, no matter the business. They've got the one right way to do it. And that certainty makes you doubt yourself and your decisions. It also always has you on the lookout to find that silver bullet that's going to work flawlessly.But what if there's no one right way to market?How do you navigate the uncertainty and build your own confidence around marketing? This is what Expert Up Club member and career coach for teachers, Laura Litwiller, and I talk about on today's podcast.In this episode, you will hear:The importance of having a clear message in marketing. Laura mentions how refining her message through her "3 Word Rebellion" has boosted her confidenceLaura's significant reduction in social media usage and what platform she uses nowThe best platforms to reach Laura's target audience of teachers exploring career changesAlternatives to social media, focusing on SEO, strategic partnerships, and one-on-one conversations, aiming to reach her audience more effectively.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.
Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I'm looking at you, StoryBrand.) So before you start digging deep into the 3 Word Rebellion, how do you know if it's right for your business? Well, there are 3 telltale signs, and that's what we are talking about on the show today. Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.
Select Series: In this special Select episode, we'll delve into "Start a Rebellion with Your One of a Kind Message" with Michelle Mazur. Originally aired as Episode 67 of Guts, Grit & Great Business® on June 1, 2021, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Michelle Mazur, CEO of Communication Rebel, Brand Message Coach, host of the Rebel Uprising Podcast, and author of "3-Word Rebellion: Create a One-of-a-Kind Message that Grows your Business into a Movement." Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Join us for this conversation where we talk about how MIchelle's interest and expertise around language and messaging developed, facing your fears, and what it really takes to reach "the pinnacle" in our work and develop mastery of a topic. Michelle also shares about how her work developed first as a side-hustle, how she told her boss she was quitting, and we dive into the topic of influence. Michelle is outspoken about "bro-marketing" and shares why certain strategies work, how not everyone recognizes the formulaic approaches often being pushed in the marketplace that rely on scarcity, authority, reciprocity, social proof, etc. and how to create conversations that make people think and give them agency to make decisions that are right for them. If you are looking to create more influence through your work, but do it in a way that aligns with your values and draws in the right clients, you don't want to miss this episode! Find out more at www.legalwebsitewarrior.com/podcast/michelle-mazur
“How does having a 3 Word Rebellion make marketing suck less?” That's a question I got from a listener and it's a super smart question. To truly make marketing suck less:you have to know that the work you put in will actually pay offthat it will make marketing easier and more effective to bring in your right-fit clients.Today, I'm taking you behind the scenes of my own business and showing you how my 3 Word Rebellion makes marketing take half the time while being twice as effective for my business.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.
“Hey! Look at me!”“Hey! Buy my program…Read my blog…Listen to my podcast!”“Smash that subscribe button!” “Hey, I've got the only foolproof way to solve your problem!”Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares, talking about how much money they make and how they can teach you to do it too. It's enough to make you want to give up on marketing. I get it. And you can't because there are people out there right now searching for you and your solution. So how do you rise above the noisy marketplace? How do you get the attention of your right fit client and then create connection and conversation with them? You do it with your 3 Word Rebellion. And today on the pod, I'm going to talk about why expertise driven businesses need a 3 Word Rebellion now more than ever. Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.
Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!” I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you. The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve. Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple. It's more nuanced.”As an expert, you look at those kinds of marketing messages and think, “is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”. And you're right. That instinct is the correct one. Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why. Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.
This anniversary really snuck up on me.I realized the other morning that it has been five years since I first published the 3 Word Rebellion. Then when I sat down and added up the numbers, I realized that I had now sold over 5,000 copies of the book, which blew me away. I can't even begin to describe that to you. Today, I want to take you behind the scenes and tell you the completely unglamorous story of what it took to sell that many books in 5 years.In this episode, we discussed:The mindset shift and ongoing marketing efforts needed to achieve long-term book sales.The exact strategies I used to promote the book - then & nowThe continued relevance and promotion of the 3 Word Rebellion, as well as its expansion into the Expert Up Club.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.
In this episode get ready to rebel with guest Dr. Michelle Mazur! It's all about distilling your ideas into a powerful "3 Word Rebellion" and revolutionizing your marketing strategy. From battling imaginary nemesis to finding your unique voice, Michelle shares her expertise in empowering experts to amplify their message. Get inspired, take action, and join the rebellion in this lively and transformative episode! We discuss: What is a 3-Word Rebellion How to create your unique 3-Word Rebellion Using your 3-Word Rebellion in your marketing Navigating changes in business Resources Mentioned: Michelle's Website: https://drmichellemazur.com/ Michelle's Podcast: https://podcasts.apple.com/us/podcast/rebel-uprising/id1046973626?mt=2https://drmichellemazur.com/3-word-rebellion Michelle's Instagram: https://www.instagram.com/drmichellemazur/ Michelle's LinkedIn: https://www.linkedin.com/in/drmichellemazur/ All podcast episodes: https://pod.link/1473751874 Amanda's Website: https://www.amandamckinney.com/ Amanda's Coaching Options: https://www.amandamckinney.com/coaching Amanda's Book: https://www.amandamckinney.com/book
Coming on September 5th, 2023, The Rebel Uprising podcast becomes The Make Marketing Suck Less Podcast! The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don't need any of that BS to run a thriving business. Each week she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While she can't promise you'll ever love marketing, she can promise you'll hate it a tiny bit less. If you're already subscribed to the Rebel Uprising podcast, there's nothing to do. The new pod will appear in your feed on September 5th. If you're not subscribed hit the follow or subscribe button in your favorite podcast player, right now.
Social Slowdown: sustainable digital marketing for entrepreneurs
This episode is all about planning your marketing strategy as an entrepreneur.Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about:The importance of collaboration for your marketing strategyHow you can do less, but BETTER and more efficiently - so you can do more of the things you loveIt's not just about the strategy - it's also about the metrics!The Expert Up ClubConnect with Michelle:The Expert Up ClubLearn more about Dr Michelle Mazur and her business, Communication RebelMore about Michelle Mazur: Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most. Support the show
Imagine if your brand message made you memorable, and worked 24/7 to attract the right clients and opportunities to you. A word rebellion is a messaging statement that acts like a powerful magnet in your industry. By distilling your message down to just three words, you can communicate your unique value proposition in a way that is concise, memorable, and impactful. This messaging statement can serve as a rallying cry for your brand, uniting your team and your audience around a common mission and purpose. By consistently using this statement in your marketing and branding efforts, you can establish a strong and recognizable brand identity that sets you apart from your competitors and resonates with your target audience. Whether you're just starting out or looking to rebrand, a 3 word rebellion messaging statement can help you create a powerful and effective brand that stands the test of time. On Amplify Your Success Podcast episode 333, Michelle Mazur joins me to reveal how you can uncover your unique 3 word rebellion and deploy it in your marketing efforts. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways ● [5:07] What it means to create a rebellion with your words and messaging. ● [7:59] How the right message goes to work for you, attracting more clients and opportunity. ● [10:11] Your message is bigger than just you – and can be a big part of your business growth. ● [13:21] How to discover your 3 word rebellion (hint: it starts with freeflow brainstorming!) ● [16:29] What to do if you catch yourself overthinking it, and getting paralyzed with this process. ● [20:00] The truth about a 3 word rebellion for your messaging and how it impacts your competition. ● [27:27] Michelle discusses why embracing sales is her “one thing” she wished she'd done sooner. About the Guest Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most. Connection With The Guest Website: http://www.drmichellemazur.com/ Linkedin: https://www.linkedin.com/in/drmichellemazur/ Instagram: https://instagram.com/drmichellemazur Resources Mentioned in This Episode: ● Get Michelle's Free Resource: 3 Word Rebellion, a mini messaging workshop you can listen to on the go: www.3wordrebellion.com ● Unreasonable Hospitality book. ● Amplify Your Success Podcast episode 316, Rising Above Industry Turbulence ● GuestExpertSystem.com
Both the Grateful Dead and Reggae have evolved from music into movements, communities centered around Love, Respect, Unity, and Awareness. Perhaps the most overlooked connection boils down to one Word "Rebellion," The Grateful Dead and Reggae were both born out of separate counter cultures embroiled in the same universal struggle, the fight against the status quo, against injustice and intolerance. In this episode "Who Feels it...Knows it," Henry K experiences the fight first hand and learns, what so many of his friends and colleagues have endured in the music business. Opening Scene "Slow Coach" Performed by Garth Dennis "Row Jimmy" Performed by Judy Mowatt "Good to be there" Performed by ChaliceClosing Credits "Touch of Grey" Performed by The Mighty Diamonds Produced by Henry K Home | ROOTSLAND Reggae Music, Podcast & Merchandise "Wear Your Culture" Rootsland is produced by Henry K Productions Inc. in association with Voice Boxx Studios in Kingston, Jamaica. Guest Vocals by: Patrick "Curly Loxx" Gaynor, Adam "Teacha" Barnes , Sia, Mitchy "Terrible" Cogen. music production and sound design by Henry K additional music under license from artlist.io and beatstars.com The Rootsland Gang: Fighting Babylon since 1991 featuring Wayne Armond, Edi Fitzroy, Luciano, and Deadly Headly Bennett Various Artists - Rootsland Gang: Fighting Babylon Since 1991 The Rootsland (Original Podcast Soundtrack) featuring timeless reggae tracks performed by Wayne Armond, Bob Andy, Deadly Headley Bennett, Garnett Silk, Halfpint is available everywhere you download and stream music Various Artists - Rootsland (Original Podcast Soundtrack)
The internet is too noisy, with many different opinions screaming simultaneously. Tune down those noise with your message and let it spread like wildfire. In this episode, Dr. Michelle Mazur, author of 3 Word Rebellion, shares her insights on rebranding yourself to leverage your business's growth. She also provides some strategies to allow your message to resonate among individuals. To learn more from Dr. Michelle's wisdom, tune down those noises and tune in to Power Your Profits Podcast!Love the show? Subscribe, rate, review, and share! https://susiecarder.com/
Michelle Mazur, Ph.D., a communication strategist and brand messaging expert, joins our Social Sales Link Team to help you find your 3 Word Rebellion—a method that Michelle created to make it possible for aspiring thought leaders and entrepreneurs to find their one-of-a-kind message. Your one-of-a-kind message is your core message that you can use to build all your other messages around, helping grow your business and make a real difference. In the 3 World Rebellion, which is also a must-read book, your core message is what will position you in the industry, and make other people take action, spread your word, and even start a movement. So how do you find yours? Listen in to find out!
94: How To Communicate The Impact You're Here To Make. Our guest today is Michelle Mazur a messaging expert who works with brilliant business owners and changemakers who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. She is the author of the 3 Word Rebellion & host of the Rebel Uprising podcast. Today Michelle shares how the seeds of the work she is doing today were planted back in High School, in the speaking and debating society and how this fostered her interest in communication leading to graduate school and a Ph.D. in Communication studies. You will hear her take a stand against “bro marketing” and unnecessary hype as she is on a mission to help the many experts who are doing really great work, yet they get overlooked and ignored in favor of people with less experience & expertise. Why? Because they don't know how to communicate their value and promote their expertise. It's clear she wants to put an end to that. Listen in as we talk through what it means to create your 3-Word Rebellion and why that is so important for your business, especially if you want to create a movement and not just a transactional business. Michelle's energy is infectious, she has such enthusiasm for her work, and more than that she shares simple and actionable ideas to help you communicate the value of what you do. I left the conversation feeling so inspired by her vision of a marketplace filled with changemakers who can Cleary articulate exactly what they do in ways that helps them stand out and get hired. If you want to make more of an impact, you need clarity in your messaging and a 3-Word Rebellion can help. I think you're going to get a lot of value by listening to Michelle and her unique approach to helping you stand out with authenticity and power. Key Takeaways Michelle's dynamic perspective on crafting a message that helps you to stand out The mistakes most of us make with our messaging Where to begin when crafting your own 3-word rebellion How to uncover what matters most How social movement theory can help you stand out as a changemaker Memorable Quote “Don't skip over the messaging part, because if you do it's always going to be a struggle. Do the deep work to figure out how to lead, and how to lead people to the work that you do.”— Michelle Mazur Episode Resources: http://www.drmichellemazur.com/ (Michelle's Website) https://www.linkedin.com/in/drmichellemazur/ (Michelle's Linkedin Profile) https://amzn.to/3S61mYA (Book: 3 Word Rebellion) http://sacredchangemakers.com/ (SacredChangemakers.com) http://www.coachesbusinessschool.com/ (CoachesBusinessSchool.com) https://www.instagram.com/jayne_m_warrilow/?hl=en (Jayne Warrilow on Instagram) Thank you to our sponsor: A HUGE thank you to our sponsor Coaches Business School who is helping coaches to succeed in business, so they can make a meaningful difference in our world. Go to http://coachesbuseinssschool.com/ (coachesbusinessschool.com) to get the tools, strategies, and frameworks you need to enjoy growing your business in a way that is profitable, predictable, and purpose-driven. A big thank you to all our coaches because without them this wouldn't be possible. If you would like to support our show: Please rate, review and subscribe to the podcast on iTunes and other podcast platforms. We would be SO grateful. Sacred Changemakers is a transformation company that believes in change for good. We partner with changemakers (coaches, consultants, speakers, authors, business owners, leaders, and conscious humans) who want to become more purpose-driven, create a lasting impact, and inspire a better future for all. Together, we are making a meaningful difference in our world. If you are a fellow changemaker who would like...
Social Slowdown: sustainable digital marketing for entrepreneurs
Michelle Mazur is a message coach who helps expert business owners who often feel overlooked to create messaging that will get them seen. She does so using her 3 Word Rebellion process, which we talk about in this episode. This episode is alllllll about brand messaging. We also discuss:Things that you should and shouldn't include in your website copyVoice of customer researchThe relationship between SEO and brand messagingRepurposing content and messaging that's worked in the pastHow to organize and structure your messaging- Learn more about Michelle Mazur- 3 Word RebellionListen to these other Rebel Uprising podcast episodes :WHAT THE HELL IS MESSAGING & WHY DOES YOUR BUSINESS NEED IT?SELL THE RESULTS, NOT THE SOLUTIONWHY YOU SHOULD DITCH IDEAL CLIENT AVATARS & DO THIS INSTEADSupport the show
Welcome to this week's episode of The Ambitious Introvert® Podcast.You know you need it, but you might not know how to go about it - this week we're talking all things messaging!I'm joined by Dr Michelle Mazur, who will help us not only demystify everything to do with messaging but also give us a really simple way of distilling it down and actually applying it to our own business. Are you sick of being the best-kept secret in your niche? Are you relying on referrals for clients? Do your social media posts get almost no engagement?Then this is the episode for you.WE WILL COVER:The jobs your messaging doesWhy you need a message thatʼs bigger than you and your businessThe two questions to ask yourself to find your 3-Word Rebellion, so that your name becomes synonymous with your messageHow your one-of-a-kind message can eliminate your competition and put you in a category of oneWhy almost no one can get their messaging right on their own (even Michelle!)Michelle created her "3-Word Rebellion" framework to help experts determine a one-of-a-kind message that's easy for audiences to remember and spread to their friends, so you can become well-known in your niche.THIS WEEK'S GUESTDr Michelle's Book Recommendation:The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Benjamin Hardy and Dan Sullivanhttps://tinyurl.com/3ksfpwdm CONNECT WITH DR MICHELLE:Website: www.drmichellemazur.comBuy Her Book: www.3wordrebellion.com LinkedIn: https://www.linkedin.com/in/drmichellemazur/CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/emmalouparkes/ Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe' and share it with other Ambitious Introverts who'll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form and let's start the conversation! https://bit.ly/2QQAwcxhttps://emmalouiseparkes.com/make-your-message-synonymous-with-your-name-with-michelle-mazur-ph-d/
It's hard to believe that this is the last week of the Three Word Rebellion Book Club. You've claimed your expertise, you've discovered your motivation for starting your own movement and why it's important for experts to step up and lead. And you've heard from some experts about how their Three Words Rebellions have impacted their businesses. Finally you've done the hard work of unearthing your Three Word Rebellion. Or maybe you're on the precipice and you've still got some digging to do. But once you have it, there's a common pitfall I want you to avoid. Your Three Word Rebellion is your entry point into your world and your work. It's what gets people's attention. And nowadays, it's a big job to get anyone's attention, so once you have it, you have to know what to do with it. You have to expertly lead people to your work. And that's where this pitfall comes in. You don't know what to say next. So you relapse into talking like an expert and lose the attention of the person who really needs the work that you do. So, how do you stop talking like an expert? In this episode: One essential thing you need to remember when talking to potential clients The two next pieces of crucial messaging you need to go from getting their attention to getting their business Four messages that build the argument for your work Three signature stories that support your client decision journey The questions to ask yourself as you launch your rebellion Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Club Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat Finally Nail Your Message
Sometimes you just need to know something is possible. As you're digging in to find your Three Word Rebellion, you may begin to realize that encapsulating your expertise into just a few words is a heavy lift. But it is possible to find that Three Word Rebellion, that core message you want to be known for. And when you do that message can have a ripple effect in your business. In this episode, I'm featuring five experts talking about their Three Word Rebellion and what it has done for their business. The goal is to give you inspiration and drive to find your own Three Word Rebellion, while helping you decide what you want this message to do for your business. In this episode: How Cassie's Three Word Rebellion communicates the intangible benefits of her approach to nutrition counseling How Annie's 3WR helps validate and normalize the experiences of the parents she works with How Laura uses her 3WR as the foundation for all of her content and services How Heidi's 3WR sharpened her focus and paved the way for new offerings How Stacy's 3WR grounds her and ties together the threads of her work Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Club Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat Finally Nail Your Message
Too many businesses drown in the sea of sameness and leave you confused about what it is they actually do. The biggest mistake I see is jumping into marketing and branding without a clear message that resonates with the right people. Our guest today is the author of ‘The 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business into a Movement,' a must read for all business owners. She has a Ph.D. in Communication and her superpower as a message coach is figuring out what makes you and your message unique. She's able to see how your message is valuable and deserving of the spotlight in ways that you might not be able to see. Dr. Michelle Mazur is the founder of The Communication Rebel, message coach, host of the rebel uprising podcast, and author of 3 books. We get to speak with her about: Messaging and building an argument for your business How to actually stand out and not be ignored The important role of jealousy and those “It should have been me” moments The Comparison trap And more… Website: Drmichellemazur.com Instagram: @drmichellemazur Join us in theboxworkshop.com Podcast Website: subtleartofnotyelling.com --- Send in a voice message: https://anchor.fm/artofnotyelling/message Support this podcast: https://anchor.fm/artofnotyelling/support
Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn't as easy as it sounds. But with her “3-Word Rebellion” approach—drawing on social movements and her background in market research—Michelle helps brand builders simplify and clarify. She shares how this week on the On Brand podcast. About Michelle Mazur Dr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Episode Highlights “We are terrible at describing what we do!” Michelle exclaimed as we began our conversation. Why is this? Part of it is the Curse of Knowledge but she also cited the work of Lee Lefever noting that our level of knowledge on our business or area of expertise is often Level 10. The mistake we make is addressing our audience at Level 6 when they're actually at a Level 2. The Russian nesting dolls of messaging. The metaphor was mine but Michelle's definitions for these concepts imply this hierarchy. “What is messaging? It's what you want to say. Copywriting is how you turn that into words. And marketing amplifies this—but you have to have the messaging first.” Just three words? How does this work?!? As Michelle explained, 3-Word Rebellions are everywhere. “Look at Simon Sinek and Start with Why and Tim Ferris with the Four-Hour Work Week. This has its roots in social movements such as Black Lives Matter, Make America Great Again, and Me Too. You want to create curiosity around the change you want to see in customers or your industry.” What's one thing listeners can do to get started? If you're excited about crafting your 3-Word Rebellion but don't know where to start, consider this advice from Michelle: “Listen to your clients—they're constantly talking about you. Plus, it's great when you can pull from customer language.” What brand has made Michelle smile recently? Funko Pops! I couldn't agree more—with over 20 of the fun figurines adorning my desk and the walls of the On Brand podcast recording studio. To learn more, check out Michelle's 3-Word Rebellion audio workshop and her website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Whatever kind of content you're creating…. Whatever networking, pitching, marketing, speaking you're doing.... None of it will work if you have a murky, fuzzed up brand messaging… Anything that's unclear, takes too long to say or has people walking away from you going, “WHAT does she do?!” THAT is a foundational problem holding back your success! THIS is why you're gonna be so excited after today's podcast, when Jen speaks with Dr. Michelle Mazur. Michelle works with brilliant business owners who love to shake things up but have trouble talking about it. If you're an expert who has trouble getting “what you do” clearly & easily - out of your mouth or your fingers – LISTEN IN! Michelle shares with us the tools she uses to help people craft a powerful, captivating message. One that makes people stop yawning & take notice of you! You'll walk away knowing where to start to create your OWN 3-word rebellion – And start playing with a message your audience will nod along with – instead of nodding OFF to! Find more about Dr. Michelle Mazur at https://drmichellemazur.com/ or www.threewordrebellion.com Learn more about your ad choices. Visit megaphone.fm/adchoices
“Carve out Your Space With Your 3 Word Rebellion” Get in touch with Michelle Email: michelle@drmichellemazur.com Phone: 2069096363 Time zone: America/Los_Angeles Websites: www.Drmichellemazur.com www.3wordrebellion.com Instagram: instagram.com/drmichellemazur Meet Michelle Mazur Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. The author of 3 books (including the newly-updated 3 Word Rebellion) and the host of the Rebel Uprising podcast & the co-host of Duped: The Dark Side of Online Business, Michelle has been featured in Fast Company, Entrepreneur, and Inc. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. Subscribe so you'll never miss an episode In this inspiring interview we have discussed the following: How to effectively deliver your message across the right audience. How to convert your message into a movement. What are the ways to incite action and create a legacy? How she used her skills to create one of a kind service for her clients. and much more. Enjoy! Prefer to watch? As always, if there is a topic you'd love me to talk about, or know someone who'd be a great guest, or you'd love to be a guest yourself get in touch, leave a comment below, contact me via email or social media. I'd love to hear from you! Enjoying the Passion Business Podcast? If you feel like supporting it please consider leaving a review and/or head over here and buy me a coffee. All proceeds to go a local animal shelter. I love podcasting and I love dogs .. what better way to combine the two? Other Episodes You Might Enjoy The post Passion Business Podcast – Episode 51 | Michelle Mazur: Carve out Your Space With Your 3 Word Rebellion appeared first on Anke Herrmann - Taming the Tech Monster.
The post Passion Business Podcast – Episode 51 | Michelle Mazur: Carve out Your Space With Your 3 Word Rebellion appeared first on Anke Herrmann - Taming the Tech Monster.
Today's episode of the podcast is an interview with Dr. Michelle Mazur all about bro marketing, and some of the very unpleasant tactics that people use to sell their products and services. Michelle is a messaging expert who combines the tools of successful social movements, with the qualitative research skills she earned in her Communications PhD to help brilliant business owners craft their powerful, captivating message. She has also authored The 3 Word Rebellion, is host of the Rebel Uprising podcast and is featured in Fast Company and Entrepreneur and Inc. I learned so much from my time with Michelle and this is an episode not to be missed! We talked all about what bro marketing is and how it got started, the ways I am changing how I market and sell in my own business and why we need to redefine how we look at success. KEY TAKEAWAYS COVERED IN THE PODCAST: The things to look out for that will help you spot bro marketing when you are making an investment What signs you should look out for to determine if bro marketing is lurking in your business Why you shouldn't work with someone just because of the money they are making, or the money they are promising you will make What messaging is, what it does for your business and why you need to focus on it How to use your messaging to lead and sell with expertise and credibility How to know what to say and use storytelling to build an argument for your work How to balance being nurturing and friendly to your audience, and sell to them as a business owner How we equate people who have big audiences with success, and the need to redefine that THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: How speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and the key to making more money in your business. HIGHLIGHTS YOU SIMPLY CAN'T MISS: How as a consumer you can protect yourself so that you're confident you're making wise investments How as a business owner you can sell an online product in an online world, without using bro marketing tactics Why six and seven figure launches can often be a vanity metric, and why you should focus on the life you want and not the money you earn RESOURCES MENTIONED: https://www.instagram.com/drmichellemazur/ (Dr. Michelle Mazur Instagram) https://www.amazon.com/dp/B09KN5V8WX (3 Word Rebellion by Dr. Michelle Mazur on Amazon) https://drmichellemazur.com/ (Dr. Michelle Mazur Website) https://podcasts.apple.com/lv/podcast/duped-the-dark-side-of-online-business/id1562877811 (Duped: The Dark Side of Online Business Podcast with Dr. Michelle Mazur and Maggie Patterson) https://podcasts.apple.com/us/podcast/case-study-why-you-should-stop-over-nurturing-your-audience/id1046973626?i=1000541193734 (Michelle Mazur Podcast, Case Study: Why You Should Stop Over Nurturing Your Audience episode) https://www.youtube.com/c/MikeWinnet (The Contrepreneur Exposed on YouTube) TRANSCRIPT: Teresa: Hello, and welcome to this week's episode of the podcast. I am so excited for you to listen to this one. I've just be listening back. 'cause you know, I batch and this was done a while back now, which is really odd, but amazing that it's coming out now, considering the episode I did last week, if you haven't listened to that one, then go back and listen. It was basically talking about why you don't want an online business. Not saying everyone doesn't want one, but just some truth. And then this was coming up, which is crazy timing because it's so good. So this is a conversation with the amazing Dr. Michelle. All about bro marketing and some of the very unpleasant tactics that people use. Now, interestingly enough, there was a time in my world where I was getting into this, where I was like, okay, that's the way we do it. And that's the way I taught it. And...
Three little words can pack a powerful punch, which is why Dr. Michelle Mazur's “3 Word Rebellion” cuts through all the noise. In this episode "How to Pack a Powerful Punch with Your Message" she spells out concrete steps to guarantee your book's messaging both stands out and sticks. If you want to differentiate yourself in a crowded marketplace, this is the place to start! Here's what you'll learn when you listen to this powerful episode... How to communicate your book's substance and value.Why the term “messaging” is about more than you might think. Marketing, sales, and PR are all served by comprehensive, unified messages.What three main functions effective messaging performsHow the “The 3 Word Rebellion” encapsulates the change you want to create.Why it's important to create a cohesive brand message that stakes a claim in your industry space.Rookie mistakes new authors frequently make. And much, much more...Click here if you'd like to purchase "The 3 Word Rebellion: Create a one-of-a-kind Message That Grows Your Business Into a Movement." Dr. Mazur also offers a free mini-workshop with lots of helpful tips and tricks at this link.
Michelle Mazur wants to know what makes you angry. Working with brilliant business owners who are shaking things up (but having trouble talking about it), she combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD. By getting clear on both what they stand for and what they're rebelling against, she helps her clients craft a powerful, captivating message that has audiences flocking to hire them and are desperate to spread the word. The author of 3 books (including the newly-released 3 Word Rebellion) and the host of the Rebel Uprising podcast & the co-host of Duped: The Dark Side of Online Business, Michelle has been featured in Fast Company, Entrepreneur and Inc. She founded Communication Rebel in part because she thinks nothing is more heartbreaking than watching someone who could change the world fail just because they took thirty, rambling minutes to explain what they do. She knows that having a clear and captivating message is the key to reaching the people you could help the most, in a way that is powerful and feels effortless. Social Links: Recommended links from episode: www.drmichellemazur.com, instagram.com/drmichellemazur 3wordrebellion.com Against the rules, Michael Lewis Podcast: https://podcasts.apple.com/gb/podcast/against-the-rules-with-michael-lewis/id1455379351 The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve - Ash Ambirgehttps://amzn.to/3O5KWOC Resources mentioned in this episode: - jakeadamdavey.com/brand - Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic - Grow your brand with Instagram:https://jakeadamdavey.com/brand - jakeadamdavey.com/avatar Find out more: - Website: JakeAdamDavey.com - Instagram: instagram.com/jakeadamdavey - Facebook: facebook.com/jakedaveypage/ Don't Forget: If you're enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today's topic, do hit the share button and pass it on. Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence! Best, Jake Music references: Island by MBB https://soundcloud.com/mbbofficial Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: https://bit.ly/Island-MBB Music promoted by Audio Library
For Episode 87 of the Wealth On Any Income Podcast, Rennie is joined by Michelle Mazur. Michelle is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message.In this episode, Rennie and Michelle cover:01:51 How Michelle uses her belief that communication changes the world. 03:13 Michelle's favorite charities and why they important to her.05:04 Rennie and Michelle share some stories about their favorite felines.06:13 Michelle's biggest failure – or as she likes to see it - the thing that happened to propel her forward.08:58 Why Michelle believes that a marketing strategy alone doesn't work and why it is the biggest mistake she sees her clients make.11:44 A case study of one of Michelle's clients that exemplifies how to create powerful messages to attract prospects.13:37 How to get a free “taster” of Michelle's 3 Word Rebellion process by visiting 3wordrebellion.com14:19 Michelle answers the question - what is messaging and what job does it do for your business?Get started on your path to communicating your value by finding your 3 Word Rebellion for free at 3wordrebellion.com.To learn more about Michelle visit: https://drmichellemazur.com/If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable program ‘Wealth with Purpose'.Rennie's Books and Programshttps://wealthonanyincome.com/books/Wealth with Purpose:https://wealthonanyincome.com/wealthwithpurposeRennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/
Welcome Michelle Mazur to The TufFish Show, a place to help writers and aspiring authors get out of their own way to leave a legacy by telling the stories they want to share through writing their own books and confidently sharing them with others. The writing process can be tough and the business side can feel scary, but TufFish makes both feel smoother and achievable. Visit https://www.jennifermilius.com/tuffish to learn more. This powerful conversation with Dr. Michelle demonstrated the importance of positioning and messaging your book, whether it's fiction or non-fiction, especially since "publishing is the start of a marathon." We also talked about when it's time to create a new edition for your previously published book and how to determine when something should be included in a book versus a different format, like a podcast or blog. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. Visit www.drmichellemazur.com Book purchase link: 3 Word Rebellion
All social movements start by moving away from something. But while the 3-Word Rebellion begins with what you are against, it quickly becomes about what you want to create!Created by my guest, Dr. Michelle Mazur, the 3-Word Rebellion helps business owners to create a positive 3-word message that grows their business into a movement.Once you have your 3-word rebellion, what do you do with it?Join us as we discussWhat it feels like to walk away from a well-defined path to build something of your ownHow a 3rd grade student council election changed the course of historyHow imposter syndrome can loom large when you are getting started and how to keep goingThe importance of citing your sources and letting go of getting creditMEET MICHELLE:Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-released 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.CONNECT WITH MICHELLE:drmichellemazur.com/me www.3wordrebellion.com www.3WRbook.comFor more information about the Unleashing YOUR Great Work podcast or to learn more about Dr. Amanda Crowell, check out my website: amandacrowell.com
Join Jeff, aka Podcast Father on his journey as the Indie Podcaster. Episode #39 Creator Spotlight: Dr. Michelle Mazur from Rebel Uprising Podcast. About Michelle Mazur: MICHELLE MAZUR IS THE HOST OF THE REBEL RISING PODCAST, AUTHOR OF 3 BOOKS INCLUDING THE https://drmichellemazur.com/3-word-rebellion-book (3 WORD REBELLION: CREATE A ONE-OF-A-KIND MESSAGE GROWS YOUR BUSINESS INTO A MOVEMENT). SHE'S THE FOUNDER/CEO OF COMMUNICATION REBEL WHERE WE HELP CHANGE-MAKING BUSINESS OWNERS, ENTREPRENEURS AND SPEAKERS BECOME THOUGHT LEADERS BY TAKING A STAND WITH THEIR 3 WORD REBELLION. Jeff and Michelle discuss various things; her business, the podcast and how she rebranded it to fit her business. Jeff asks Michelle to explain the titles of some of her episodes and how the advice relates to content creation: The Question Every Business Owner Should Ask. Case Study: Why You Should Stop Over Nurturing Your Audience. The Missing Ingredient for Wildly Effective Word of Mouth Marketing. Create Stand Out Calls-to-Action. What to Think About When Your Audience Growth Stalls Out. Thanks for listening and thanks for telling a friend! More importantly, thank you for supporting independent creators. https://drmichellemazur.com/ (Make sure you check out all the great things Dr. Michelle Mazur is up to!) https://www.podcastfather.com/ (Podcast Father (Jeff's) website.) https://quitethethingmedia.com/podcastfather/ (Podcast Father & the Quite The Thing Media Team.) https://www.yungkartzbeats.com/ (All music credited to artist Yung Kartz, check out the site here.) https://www.podpage.com/ (Go to Podpage and create a professional website for your content.) https://indiedropin.com/creators (Podcasters, go to Indie Drop-In Network and submit your episode to be featured on an established feed/podcast.) https://riverside.fm/ (Content creators, use Riverside.fm-- the easiest way to record studio-quality podcasts and video interviews from anywhere!)
This week Jessie and Angela are taking a step back from business AND motherhood to talk about their favorite books, podcasts, and TV shows. They'll also delve into the rules of Secret Santa, the importance of a good coffee cup, and how much fun it is to look back at your favorite music over the year (courtesy of Spotify wrapped for Angela and YouTube Music for Jessie). Listen in, relax, and hopefully find some new things to check out. Today's challenge: check out a new podcast, book, or TV show (or go back to an old favorite) and take some time for yourself this holiday season.RESOURCESPodcasts: Didn't I Just Feed You, Calm It DownBooks: Tools of Titans, Nicole Snow Books, 3 Word Rebellion, Ella Minnow PeaTV Shows: Love It or List It, The Blacklist, Shark TankSay hello on Instagram! @marketingmomspodcastSubscribe to get notified of new episodes marketingmomspodcast.comGrab the Marketing Moms book marketingmomsbook.comJoin us on Patreon to get EXCLUSIVE EXTRAS!Support the show
Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/365 Bio: Dr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up, but having trouble talking about it. She combines the tools of successful social movements with the research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. Connect with Michelle: Website Instagram Facebook LinkedIn Twitter
Are you one of those business owners who doesn't want to be too salesy or too self-promotional in your business? I'm on a mission to show you how to sell without feeling salesy, to show that you can talk about your services and still create value and help people, and also how to promote your work. In this episode, I am sharing the main characteristics of my right-fit clients who are ready to work with me on the 3 Word Rebellion Messaging Intensive. Listen in now! Visit this episode's blog post here: https://drmichellemazur.com/2021/10/is-the-3-word-rebellion-messaging-intensive-right-for-you.html
You know you wanna speak up more in your business – it's always on the tip of your tongue. But will it push people away? Are you “too much” or “too bold”? Are you going to lose all your clients if you start to write and speak how you really want to?Today, we're talking about creating and using a rebellious message – one that attracts your dream clients and encourages you to take your Powerback® in your voice.In this episode, you'll learn:The art of saying ‘Yes' and figuring it out laterWhat is an audacious breakthrough and how does Michelle help her clients create it?What is messaging and why is it a really foundational piece of business?What are some of the biggest mistakes that Michelle sees in messaging?Advice to people who are stepping into a bolder and edgier version of themselvesWhy Michelle wants to know ‘what ticks you off and what you're gonna do about it?'What is the three-word rebellion framework?Tips to creating an impactful bio that is an alternative to the ‘I help x do y so they can z'How creating that one-of-a-kind message helps to really eliminate the noise?Why your words are so powerful!Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it.She combines the tools of successful social movements with the qualitative research skills she earned in her Communications PhD to help them craft their powerful, captivating message.The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.---RESOURCES FROM THIS EPISODEMichelle's book, 3 Word RebellionListen to the Rebel Uprising podcast with Dr Michelle MazurCONNECT WITH MICHELLE MAZURFacebook: @DrMichelleMazurInstagram: @drmichellemazurTwitter: @DrMichelleMazurWebsite: drmichellemazur.comCONNECT WITH LAURAAURA Instagram: @thatlauraauraFacebook: @thatlauraauraTwitter: @thatlauraauraWebsite: LauraAura.comTHANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
Episode Show Notes In this episode we cover: What a three word rebellion is How to create one How to then use your three word rebellion Why writers and creatives feel like they're bad at marketing How to use the inoculation theory This week's question is: do you have a three word rebellion or tagline for your business? Recommendation of the week is: Fixing Your Setting & Description Problems by Janice Hardy Kobo Amazon UK Amazon USA ***this show uses affiliate links Links I mentioned are: Rebel Readers Find out more about Dr Michelle Mazur on: Facebook Instagram Twitter Website Rebel of the Week is: Amy Heath If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com or instagram me @sachablackauthor 2 new rebels this week, thank you Laura Lentz and Helen Scheuerer. A big thank you to my existing patrons as well. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack Thank you to all of the patrons who have upped their pledge and joined the rebel readers group: Lynn Reed Kendall, Sarah Louise, Nicole Cayer, Sassy Cassie, Eden Collier, Emma Geoffray, Juneta Kay, Maggie M, and Shane Millar.
How's your messaging? If you're struggling with marketing your business and every time you sit down to write copy–any copy–feels like an epic slog because you don't know what to say, you've got a messaging issue. Everyone wants their marketing to connect with their audience, but if you're unsure of what to say or not say, or you're winging it every time, the problem isn't your copy, it's that you don't know what your message is. Distilling what you do into a consistent, clear, impactful message that is reflected in every piece of marketing you produce isn't easy, but it will make your life–or the lives of anyone you hire for marketing help–easier once you figure it out. To help us get there, I have the Communication Rebel herself, badass business owner Michelle Mazur. Michelle works with brilliant business owners who are shaking things up, but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. She's the author of the 3 Word Rebellion and has been featured in Fast Company, Entrepreneur, and Inc. Michelle knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. We chat about the problem with bro marketing, lament about the prevalence of online courses from people who did something once and Michelle helps clarify the difference between messaging and copywriting. Tune into this episode to hear: Why crafting solid, thoughtful messaging lets you leave behind manipulative “bro marketing” tactics How consistency and staying on message allows you to bring nuance and simplicity to your marketing How consistency builds the authority and trust that makes you an expert, not an influencer Why marketers and copywriters are not there to craft your message, but how having the right outside help can give you the distance to get clear on your messaging Learn more about Michelle: Communication Rebel 3 Word Rebellion: Create a One-of-a-Kind Message That Grows Your Business Into a Movement Instagram: @DrMichelleMazur Connect with Michelle on LinkedIn Duped: the Dark Side of Online Business Podcast Rebel Uprising Podcast: What's the Difference Between Messaging, Marketing and Copy? Three Word Rebellion Learn more about Pia: No BS Agency Owners Free Facebook Group The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com
We interviewed Michelle Mazur, Michelle works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. The link Michelle refers to is this: https://therebelquiz.com If you want to know more about Savvy Duty, The Savvy Method or The Savvy Podcast visit: https://savvyduty.com
You've created Your 3 Word Rebellion and you're ready to grow your movement. So now it's time to take the next step and create your audience or customer journey so that the right people can easily say yes to your 3 Word Rebellion, to being a part of your movement, to what you've got to offer. But how exactly do you talk about your messaging so that people are excited to join in the impact? That's what we're breaking down on today's episode of Rebel Uprising.Visit this episode's blog post here: https://drmichellemazur.com/2019/05/creating-the-audience-journey-to-yes.html Schedule a call with Michelle here: https://drmichellemazur.com/3wr
Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. On this episode, you'll learn about marketing without scarcity tactics as well as... Her 3 word Rebellion approach Why creating a movement is key in branding How to avoid falling into the trap of Bro Marketing What to do instead and much more... Michelle's Resources Michelle's Website Rebel Uprising Podcast 3 Word Rebellion Taster PDF Rebel Roadmap to Exponential Impact + Influence Quiz Connect with Michelle On: Facebook Twitter Instagram LinkedIn Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. Are you enjoying the podcast? The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers - a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I'd love for you to join us! Learn more at sarahsantacroce.com/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah
With Michelle Mazur, CEO of Communication Rebel, Brand Message Coach, host of the Rebel Uprising Podcast, and author of "3-Word Rebellion: Create a One-of-a-Kind Message that Grows your Business into a Movement." Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Join us for this conversation where we talk about how MIchelle's interest and expertise around language and messaging developed, facing your fears, and what it really takes to reach "the pinnacle" in our work and develop mastery of a topic. Michelle also shares about how her work developed first as a side-hustle, how she told her boss she was quitting, and we dive into the topic of influence. Michelle is outspoken about "bro-marketing" and shares why certain strategies work, how not everyone recognizes the formulaic approaches often being pushed in the marketplace that rely on scarcity, authority, reciprocity, social proof, etc. and how to create conversations that make people think and give them agency to make decisions that are right for them. If you are looking to create more influence through your work, but do it in a way that aligns with your values and draws in the right clients, you don't want to miss this episode! Find out more at www.legalwebsitewarrior.com/podcast
Discover how to increase the impact of your business to your customers through your own three-word rebellion Learn how having a five-second rule can increase your business' potential Discover the importance of having your own one-of-a-kind message to help you improve the influence of your business and possibly start a movement Resources/Links: Check out Michelle's Book:3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business Into a Movement:https://www.amazon.com/Word-Rebellion-One-Kind-Business/dp/0578421119 Summary Does it feel like your business isn't making an impact on your customers no matter how much money you've spent on marketing it? Michelle Mazur has worked with multiple, game-changing business owners who have difficulty in having a clear and concise message for their business. She helps business owners craft a powerful and captivating message by combining successful social movements with qualitative research. In this episode, Michelle talks about the importance of having your own unique three-word rebellion or the classic five-second rule in your business. She explains how having your own solid message can help your business and start a movement. Check out these episode highlights: 1:55 -- Michelle's ideal client: “ My ideal client is, they're innovative business owners who have typically created their own framework, their own methodology, or they have multiple tools in their toolbox that get people amazing results. They have the ability to revolutionize their industry in some way and really help and change people. But they can't really talk about what they do.” 2:31 -- Problem Michelle helps solve: “So, they can't talk about what they do, which causes a lot of confusion and overwhelm in the eyes of the people they could help and impact. The people that are receiving the message are like, "I don't get it, I don't understand what you're about, what you do." "Why you're different from anyone else." Like, "You make no sense to me, I'm just not dropping it." 3:19 -- Typical symptoms that clients do before reaching out to Michelle: “ One big symptom is they usually spent a crap ton on marketing that hasn't worked in their business. So, they've hired a marketing team, or they've taken all these courses that haven't paid off, or they hired a PR person or speaking agent or they thought, "Oh, I'm going to write this book and it's going to get the word out. I'm going to get all these speaking gigs." And then nothing happens because the message isn't there. It's not intriguing the people it should be intriguing, and people just aren't getting it. They're not interested. So that's one clear sign. 5:02 -- Common mistakes that people make before they find Michelle's solution: “Jumping to marketing before working on their message is a common mistake, I feel like 99% of business owners make. We work really hard on creating a great offer. And then we're just like, "Okay, I'm going to market this," and we don't have any solid messaging. Not positioning ourselves in the marketplace.” 6:24 -- Michelle's Valuable Free Action (VFA): “Get out of your head and get your ideas out of your head and onto paper. A three-word rebellion, a one of a kind message is never found by thinking about it. It's found by getting your idea out of your head and onto paper where you can actually see what you're dealing with. See the words, see the ideas." 7:51 -- Michelle's Valuable Free Resource (VFR): Check out Michelle's Website: threewordrebellion.com
On this episode of Audacity Rising, Carrie and Taryn bring you Dr. Michelle Mazur. Dr. Mazur is the CEO of Communication Rebel and the creator of the 3 Word Rebellion which is a unique messaging framework. She had different careers with academia, speaking events and market research but realized that those things weren't really her jam. After seeing a pattern in her different avenues of branding, she realized that she needed to help people out by framing their messages via the 3 Word Rebellion. Not a business owner? No worries! The 3 Word Rebellion can create your personal mantra for change.
Three simple words can change everything. Creating a ‘3 Word Rebellion' can help build your audience, magnetise customers to love you, and grow your business. Here's the thing… if you've branched out and launched your own small business, there's a special spark that sits inside you. You see things differently than most. It's likely you've got a “one-of-a-kind idea, that will not only spread like wildfire, but will also change minds, incite action, and leave a legacy you can be proud of” - Michelle Mazur. My special guest calls this your ‘3 Word Rebellion', and she shares the power of simplifying your ethos right down into 3 little words. Dr. Michelle Mazur simplifies how you can grow your small business by discovering three simple words Today's episode will help you begin the journey to excavate your ‘3 Word Rebellion', shape it and launch it into the world. Michelle believes, “in today's world, the only way to help people is to be heard – to have your ideas touch their hearts, stir their feet to action, and prompt them to become ‘messengers of the message'.” Here's how: In this episode, you will learn: What a ‘3 Word Rebellion' is, and how it can inspire a movement within your target audience Why you need to confidently step into being the leader of your movement Using ‘Start With Why' as a case study, we'll break it down and see what makes this a super powerful ‘3 Word Rebellion' for Simon Sinek How to create your own ‘3 Word Rebellion', using Michelle's writing prompts: What are you rebelling against? What ticks you off? What kind of world do you want to live in? What kind of change do you want to create? How to use an ‘inciting incident' to launch your message and build your business Today's episode is so much more than figuring out your elevator pitch. It's all about getting to the root of what you believe in, why your business exists, and how to rebel against the status quo. This is the thing that will make a difference in the world. The ‘3 Word Rebellion' is a step-by-step process that could grow your business, audience, and influence. It's time to simplify! #DoTheThing! Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/dr-michelle-mazur-3-word-rebellion
In Episode 64, I am joined by Dr. Michelle Mazur to talk about her book, 3 Word Rebellion. Michelle's book had an incredible impact on me and my messaging, and I'm excited to share our conversation. Don't forget to post your rebellion on Instagram and tag us @drmichellemazur and @thetaranewman. Show notes at https://taranewmancoaching.com/podcast/2019/04/09/behind-the-scenes-of-the-bold-leaders-revolution-podcastGet your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator
Because this month we're focusing on the bravery ingredient of Vision of Possibility, I thought it'd be the perfect time to invite Dr. Michelle Mazur, author of the brand new book 3 Word Rebellion to be a School of Bravery guest expert! In today's episode, she and I discuss things like why you need a 3 Word Rebellion, how you know you need a 3 Word Rebellion, and what the heck a 3 Word Rebellion even is! It was such an honor to have her on the show and speak with us! As a guest expert, Michelle Mazur also generously spent some time with students of the School of Bravery in a students-only guest expert training. She dives a little deeper than the basics and walks us through exactly how you can find your own 3 Word Rebellion. So cool! As always, students can access Michelle's exclusive training and the rest of the guest expert trainings in the library at http://schoolofbravery.com About The School of Bravery The School of Bravery is a business learning lab for creative visionaries. Through monthly masterclasses, guest experts, weekly coaching office hours and so much more, you'll explore what it really means to "put yourself out there" and how bravery does not have to feel like a panic attack. Visit http://schoolofbravery.com for more info! (Also super huge shout outs to Monicka Clio Sakki for recommending Michelle to the show! If you have a guest expert suggestion, give us a shout!) Keep in Touch with Michelle Mazur Michelle Mazur, Ph.D. founded Communication Rebel® on the belief that communication changes the world, so that's what she helps business owners and speakers do: rebel against the status quo to make a difference, one compelling message at a time. She is the author of 3 books including the newly released "3 Word Rebellion: Create a One-of-a-kind Message that Grows Your Business into a Movement" and the host of the Rebel Rising podcast. She lives in Seattle, Washington, with her adoring husband, three obsessive felines, and a huge collection of Duran Duran memorabilia. http://www.drmichellemazur.com http://instagram.com/drmichellemazur http://www.faceboook.com/drmichellemazur http://www.twitter.com/drmichellemazur Keep in Touch with Emily Ann Peterson http://emilyannpeterson.com http://instagram.com/emilyannpete http://facebook.com/emilyannpeterson http://twitter.com/emilyapeterson
This week: Dr Michelle Mazur is a speech coach and helps people deliver their message. She works with business owners and speakers to help them stand out. She talks with us about her "3 Word Rebellion"
Michelle Mazur, Ph.D. delivers audacious breakthroughs for business owners & speakers who want to stand out, be the best-in-class in their field, and position themselves in a category of one. She is the CEO of Communication Rebel and the author of Speak Up for Your Business and Speak for Impact. The speakers and business owners she works with have gone on to book speaking gigs across the United States, raise 3x the amount of money expected for the launch of a charity, and speak in front of world leaders. Her rebel yell has appeared in Fast Company, Inc., Entrepreneur, PR Daily, and She Owns It. Michelle is one of the many people who has given me the confidence to stand on the stage at Google in NYC to deliver my Keynote. I'm so grateful I worked with Michelle before my speech. I was excited instead of terrified when Google invited me to speak because Michelle helped me to make sure that my message was clear. In this interview, Michelle and I jam about so much good stuff like: the Three Word Rebellion how you can use speaking to grow your confidence the importance of simplicity in your message We also discuss: why visibility is a common challenge for online business owners the dirty little secrets of the speaking industry the importance of designing your "speaking lifestyle" I'm so excited to bring you my guest today! Please do not hesitate to reach out to me on LinkedIn, Instagram, Twitter, or email: hello@jessicaannmedia.com LinkedIn: https://www.linkedin.com/in/itsjessicann/ Instagram: https://instagram.com/itsjessicann/ Twitter: https://twitter.com/itsjessicann Medium: https://medium.com/@itsjessicann/ Jessica Ann: https://www.jessicaannmedia.com/ AoH: http://artofhumanity.io/ If you like this podcast, it would mean so much to me if you could please leave a 5-star review in the iTunes store.