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Description Stop experimenting with AI and start driving ROI. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this keynote from the Ultimate Partners Winter Retreat, Nina Harding breaks down the massive shift happening in the AI landscape as customers move away from experimental pilots and demand concrete ROI and business outcomes. She emphasizes that the era of selling products and time-and-materials approaches is over, replaced by outcome-based, verticalized selling where vendors and partners share accountability. Through real-world examples in healthcare and retail, Harding outlines how partners can leverage Copilot Studio, Agent 365, and Microsoft’s incentive programs to build specific superpowers, differentiate themselves, and ultimately lead the AI mission alongside Microsoft. Key Takeaways Customers are no longer interested in AI experimentation and now expect immediate, concrete return on investment. Selling products is dead; the modern approach requires a consultative, signal-based strategy focused entirely on business outcomes. The traditional time-and-materials billing model is disappearing as clients demand shared accountability for project success. Rapid proliferation of AI agents has made security and governance top priorities for enterprise customers. Success in the Microsoft ecosystem now requires partners to highly verticalize their value propositions by industry. Defining and clearly articulating your unique “superpower” or niche is essential to stand out to the Microsoft field sales organization. https://www.youtube.com/watch?v=HJJ4Zcf4tZc&t=1920s If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Nina Harding, Microsoft AI, artificial intelligence ROI, AI agents, Agent 365, Copilot Studio, outcome-based selling, verticalization, healthcare AI, retail AI, Cognizant, Davos 2026, AI governance, AI security, technology transformation, Ultimate Partner Live, enterprise AI adoption, digital transformation, system integrators, AI pilots Transcript [00:00:00] Nina Harding: More importantly, we want to serve more and more people faster, and AI is coming in and having a very practical approach in healthcare alone. [00:00:14] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out [00:00:19] Vince Menzione: crowd. Come join me now for a compelling discussion on the impacts of the tectonic shifts we’re all seeing. [00:00:27] Vince Menzione: I feel incredibly fortunate, uh, to have this, this, this friend Nina who came into the studio here for the first time, actually earlier, well last year, geez, earlier this year. [00:00:38] Vince Menzione: It was last year, right after my accident I think. And, uh, we gotta spend some time together. And she was so good to, uh, make her time available and her team’s time available to come down here to be with us today. Ne I’m so thrilled to have you. I am going to turn over the stage to you. Uh, you’ve got some incredible learnings. [00:00:57] Vince Menzione: I know you’ve been on the AI tour with Microsoft. Yeah. And you’ve got some great learnings you’re gonna share about what’s happening. Absolutely. So it’s so great to have you. [00:01:05] Vince Menzione: It’s nice to see you. [00:01:06] Nina Harding: Nice to see you. [00:01:07] Nina Harding: Thank you. Well, thanks everyone. It’s great to see so many familiar faces and then some new faces as well. [00:01:15] Nina Harding: Um, because we’re in a little bit more of an intimate environment, I thought I would approach this a little bit differently. Give you some better insights into what we’re actually hearing at Microsoft with our customers, some of the things that are actually moving the needle that we’re seeing some of our partners do. [00:01:34] Nina Harding: So really to share some of the best practices out there, and hopefully you’ll leave with some more insight or tips and tricks, um, is really what I would love to do because our job. Collectively is really this transformation and to take a advantage of it out there in the market right now. [00:01:57] Nina Harding: Let’s see [00:01:57] Nina Harding: here. [00:01:59] Nina Harding: I can move slides. Well, this one isn’t moving. Any slides? [00:02:07] Nina Harding: No. Okay, great. So, um, some of you might. Uh, know that I’m a Floridian now, right? So I just live right up, up the way in Palm Beach. Um, so not too far, but I still wouldn’t miss this opportunity to be with all of you. Um, there is an energy that I think that we’re all feeling right now, and, uh, it’s, it’s palpable. [00:02:32] Nina Harding: We’re finding right now that our customers are really going from this landscape of experimenting with ai. Really to looking at the outcomes and having expectations around the momentum that they’re seeing. Right. That’s a big shift, right? We, and things are going pretty quickly, so I look at things almost quarterly now on what is that core message and what are, what is the difference in the tone from our customers of what they’re expecting? [00:03:06] Nina Harding: What we’re gonna talk a little bit about today is how all of you, our partners, are such a critical part of that journey. Actually, sometimes the most important part. You’re on the front lines with the customers. You’re the ones having those conversations. You’re the ones that are in there arm to arm with their teams, listening to what they’re experiencing, their challenges that they’re facing, and they’re really wanting now to go from this world of, Hey, we have lots of different pilots. [00:03:41] Nina Harding: Right? A lot of us know that right into, oh my gosh, it’s not about pilots anymore. They really want that ROI story. They want those outcomes and it’s looking very different for all of us. The way that we sell, the way that we go into our engagements, the way that we even price things, the way that we, meaning Microsoft partner and customer are locking arms is fundamentally very different. [00:04:15] Nina Harding: We have to go in collectively. We have to also be responsible for the outcomes and deliver on those. ROI is that headline that we’re all after. Right. It is the most important part of the puzzle right now because there isn’t a single boardroom that isn’t talking about AI and you guys are all experiencing it. [00:04:39] Nina Harding: It’s easier than ever to go in and have the conversation. The hardest part is how do we quickly get to an ROI study, so you or ROI case so that we can continue to build on that. And when you’re looking at this every. Customer is providing signals out there to help you grow that penetration into the account. [00:05:04] Nina Harding: And I’m gonna share some of the signals that I think that are really meaningful. But that’s the most important thing is we’re no longer, and I know you guys all know this, we’re no longer selling product at all anymore. We’re selling those outcomes. And I can tell you at Microsoft, we’re spending a tremendous amount of time retraining all of our sales reps. [00:05:25] Nina Harding: Really to be focused on how do you listen and do that consultative signal based sale. How do you actually go in and start selling, not selling, but I mean it is selling, but listening to the journey that they want to go through. What are the challenges that they’re facing and what’s the transformation that we’re able to kind of go and be a part of together with our partners? [00:05:54] Nina Harding: Notice it’s not about product. Product is just the tools in your tool chest to create those outcomes. So that’s gonna be really important as we go through this journey. [00:06:09] Nina Harding: Uh, so I saw the, the title of the session, uh, mentioned Davos and Davos was an interesting time. Uh, Microsoft has a very, actually, a very big presence at Davos and, uh, we had over 300 customer meetings there, uh, where we were meeting with some of the top companies around the globe. And it was very much affirmed that. [00:06:34] Nina Harding: Uh, the, the concept of AI we’re past, like curiosity stage, right? We’re way past that and we’re even past that. The art of the possible discussion, right? Uh, what the, the customers are almost at the point is, is come in and tell me, tell me what to do. Show me how to do it. It’s a very different position than, Hey, we’re presenting you with all these different possibilities. [00:07:08] Nina Harding: They’re They’re tired. They’re tired of all the possibilities. They wanna get to the brass tacks of how are you gonna change my customer service department? How are you gonna make it easier for my hr? How am I going to derive growth? What are some of the other things that you guys are experiencing out there? [00:07:23] Nina Harding: Like what are some of those other ROI drivers that people are asking, where am I gonna find the money? What for? For doing the project or out of the project? Other people? I Okay. To do the project. Okay. Resourcing. Okay. So what we’re seeing here is that, uh, the conversation is very much now focused on, okay, I need sec, I need security. [00:07:50] Nina Harding: That has been louder than ever before. So, Vince, the one thing I would say about that slide where you had those five different pillars, I’d put security on the bottom. Understanding your data, your data platform on the bottom, those are consistent across all those pillars. And then you can kind of hit at them. [00:08:10] Nina Harding: But, uh, there’s a lot of energy, there’s a lot of excitement, but it’s rooted in what are you materially going to do to change my business, and is your skin in the game to help me do it and I’ll pay you for that outcome? The concept of this time and materials approach gone. Gone. Even at Microsoft, we’re adjusting to the fact that the customers aren’t like, oh. [00:08:35] Nina Harding: Just hand it over to a system integrator and they’ll deliver on it. They’re like, oh no, we want you accountable too. You’re accountable for the outcomes as well, which is, oh gosh, okay. How do we do that in a partnery model that makes sense where we’re not tripping over each other, but we’re going in stronger together. [00:08:54] Nina Harding: We have one message together and we’re really focused on driving that. They’re also really concerned around the governance of all these agents, right? I see a lot of heads shaking on this. I mean, there’s a lot of proliferation right now. There’s a lot of excitement. I mean, I don’t know in your companies, but people are building agents faster and quicker, uh, than ever before, and some of them are really, really cool and they’re making huge point savings of times. [00:09:22] Nina Harding: Everything from. You know, some of you guys have probably heard me talk about everything from, uh, working on performance reviews to what are all of the incentives that we have for partners and making that easy to understand to, uh, to helping me understand patterns in our financials and what partners are really performing and growing. [00:09:45] Nina Harding: All of these agents are just popping up everywhere, but that creates a real governance issue and a real security issue for a lot of companies as well. So you take all of this and you hear this momentum and I think, uh, that together we’re really well poised. I think Microsoft is in a unique position together with you. [00:10:07] Nina Harding: On this frame, we have Agent 365, which helps you manage all these different agents, right? So that’s an exciting. How many of you’re familiar with agents? 365. Great. And I promise I’m not a product person. I’m not gonna do a lot of pitches, so don’t worry about that, um, at all. But, uh, we also have copilot studio and foundry, and so we have this whole, uh, set of capability, but that capability only comes to life if we’re able to connect with the customer, build the outcome, and making sure that the CEOs see all of us as their partners on that strategy and journey. [00:10:47] Nina Harding: So what does that look like? So I talked a little bit about signals, and signals, is that ability to listen to the, to the customers, what’s really, really me, uh, meaningful and frontier firms are doing this on a consistent basis all the time. Listening to the specific needs use cases, et cetera. So we at Microsoft have been trying to not only share all these different use cases that we have exposure to, but in addition. [00:11:17] Nina Harding: We turned on functionality, and I’ll talk about that in a little bit so that we can also share amongst each other as a community and understand those use cases. Uh, what’s really important is that, um, we’re moving from this world of all these like little one-off projects to a strategy and a platform that everyone wants to move to, but it’s all also getting powered by agents. [00:11:42] Nina Harding: That’s, that’s where we are today. So. [00:11:49] Nina Harding: Having a little trouble. I’m not gonna go through this too. Everyone’s familiar with this in, in here, the Frontier overview. If you’re not, let me know. Um, but basically one of the things that we find is really helpful is, is just sharing where we have seen proof behind having the conversation around the AI journey. [00:12:12] Nina Harding: Around the, the customer journey as you’re going out there. Um, there are really four different areas that we’ve talked about, and I’m not going to drain this ’cause there’s lots and you can, you can, uh, go onto the internet. You can see me talking about all these different areas. I don’t wanna spend too much time here, but these are four of the different. [00:12:33] Nina Harding: I would say categories where when you’re looking at different ways that you can make a material difference with the, the, the customer that we find the most momentum. So around enriching employee experiences, changing the way we, uh, engage with customers. Uh, changing processes as well. And then, uh, the outcomes, like really transforming the way we go about business. [00:12:59] Nina Harding: And we wanna do something about bringing it in to the flow of the work, everyday work. How many of you are finding that you’re actually using agents in your day-to-day workflow? Isn’t that cool? And then as you continue to use it, it becomes easier and easier and easier. And. I know from my team, I’m starting to look at what is the e everyday usage versus the monthly usage, right? [00:13:26] Nina Harding: It’s the every day. It’s become almost, uh, your second hand. And what’s important, uh, on this is that we’re giving, uh, listening to all these signals giving, um, the consistency, um, of the, the engagement with. With the clients, we’re able to all share the same stories and be able to scale at a much faster pace. [00:13:54] Nina Harding: So what does that look like? Here we go. Um, one of the things that we talk about at Microsoft, and the reason why I have this up here is that we’ve moved the conversation away from product into these customer outcomes, which really becomes about. Industry discussion. You have to speak their voice. You have to understand their business problems. [00:14:21] Nina Harding: You have to listen for what is materially different. So I’m actually sharing this, which you don’t normally see in a lot of presentations out to Microsoft about the structure of the organization, the takeaway. This is a sales organization in enterprise. The takeaway that I want you to have from that is look at the verticalization. [00:14:43] Nina Harding: We’ve done. It’s no longer by territory. The ball has moved, the conversation has moved entirely. So what does that say to all of you as well? Your value proposition as you’re working with our field has to be verticalized. The way you engage has to be verticalized. What you say, um, what the, the outcomes that you think differentiates yourself. [00:15:12] Nina Harding: Verticalized. So there isn’t the approach of like doing this like mask gorilla campaign across, for example, the Americas. And I’m just using this as an example on, um, the small and medium business side as well. Um, the, they’re a little bit more territory based still, but um, at least at the enterprise, everything has to be about customer value. [00:15:38] Nina Harding: Customer value. So, um, what this also suggests to me is the way we’re working and where we’ve seen a lot of success is when all of you are starting to tailor your messages and differentiate yourselves by customer success stories. Use cases where you’ve had premise, uh, penetration as a software partner, but you have to tie it back to the industry again. [00:16:05] Nina Harding: It’s just different. And so if I’m very transparent that that’s become, has gone from a nice to have to critical as the field is looking at, who are those go-to partners? It’s the go-to partners that speak retail. It’s the go-to partners that speak oil and gas and I don’t know, I, I, I see some nodding of heads. [00:16:27] Nina Harding: Some people know this, some people don’t. But I can see the shift tremendously over the last six months. So, um, hopefully that’s helpful in, in, in kind of sharing just how we’re walking the walk and talking the talk. So as I go back to industry, um, I thought what would be helpful is to take a few examples so you have a chance to see. [00:16:52] Nina Harding: In life, what are, what are we actually seeing at Microsoft? And if you guys are seeing something else, I would love to hear that too. But these, this is an example in healthcare and when we’re looking at, uh, a particular industry, we’re looking at what are some of the pain points? What are the top trends? [00:17:11] Nina Harding: What are some of the challenges folks are, are facing? And then what are the use cases that are really making traction here? This is a different way of taking that frontier vision and doing that click down by industry. And so what we’re also doing is we’re looking at who are partners that can help us in healthcare that can help answer some of these key challenges. [00:17:35] Nina Harding: Who are the ones that have the ability to have those material conversations in that trust? In healthcare, for example, there’s a ton of pressure. I mean. We all are consumers of healthcare. Hopefully we, all of us, have been lucky enough to have healthcare, um, in the, in this, uh, forum, but there’s a lot of clinician burnout, rising costs, right? [00:18:01] Nina Harding: The, the expense for, uh, medicines and so forth. But more importantly, we want to serve more and more people faster, and AI is coming in and having a very practical approach. Healthcare alone. So many of you, I talk about, um, the fact that at one point I was paralyzed, right? So I was paralyzed from T two down and, um, I go in every six months for an MRI, uh, to check, to check if everything’s still functioning. [00:18:32] Nina Harding: And the nervous system is going well. My doctor has had to manually look at that. Now he’s using AI to look at. History and the progression since 2008. That’s game changing. And on top of that, he is looking at me and having a conversation and looking in my eyes and observing me instead and using Dragon to have it feel epic to really think about how that’s changed my personal experience with the healthcare system and changed how a physician can show up. [00:19:09] Nina Harding: So there are many, many, um, many use cases around like patient access and, uh, innovation that we’re trying to do, surgeries, uh, being able to do clinical, clinical trials, but AI is everywhere and that’s what’s really important is that we’re figuring out for all of you what your software solution. Services offering, or even if you’re selling that, you have that value, value proposition down at that level. [00:19:43] Nina Harding: So let’s take a look at retail, for example. We have a short little video. Are we gonna be able to run that video? This is where we’re seeing a lot of shrinking. Margins, people wanting more, uh, intimacy with their customer. Here we go. [00:21:09] Nina Harding: Are we good? Well, that was a quite, uh, quite a nice, uh, uh, digital response to the end of the video. But what you’re seeing is people are using it in all different facets as we go into an example. I always love to do, use examples of partners that are hitting the mark ’cause we can all learn from ’em and myself included. [00:21:30] Nina Harding: We’re partners that are really successful. I chose to use Cognizant. Cognizant was actually our partner Si of the year, um, at the Americas level. And one of the things, and I won’t drain it on, um, the right hand side of this, uh, the slide, but they really are helping the customer’s move in a framework approach by industry, uh, to an AI landscape. [00:21:58] Nina Harding: Uh, they, they have secured an end-to-end solution and they’re focused on real business outcomes, and they have been growing at over 30% year over year. Huge. That’s great. Right? That’s what we all want for our businesses. And so what you’re seeing here is. They have a narrative around the frontier firms and they pull that through when they’re engaged in the clients and with our field. [00:22:27] Nina Harding: And then they’re using the incentives that we have. And don’t worry, I have a slide on some of the incentives we have, um, to actually make sure that they’re using those effectively in the pre-sales motion, but most importantly on the adoption and the change management after they’ve actually, uh, built out the solutions. [00:22:45] Nina Harding: And that’s really, really, really key here. So here’s an example of, um, of Cognizant at Coldwater Creek and Soft Surroundings. They had two different platforms and they brought it all together and then they brought Dynamics in as well. And what they have actually been able to do is improve a lot of the inventory management, the visualization, um, of all the inventory around. [00:23:14] Nina Harding: Around all of their stores and their warehouses, and they’ve been able to streamline the fulfillment and improved, uh, reduced back orders. What you’re seeing is those are all concrete examples of the outcomes that they were trying to drive for at the beginning, and those were all. Key pain points. And so they go in, cognizant will go in and understand with what are the material things that you are, that’s keeping you up at night, that is creating that drainage, uh, in your accounts or if you could transform, what does that look like? [00:23:52] Nina Harding: And so there, they spend the whole conversation together with Microsoft focused on doing that. And then we do the outcome based proposal. Very different, right? It creates for a much stronger vendor relationship, and the customer feels like they really have in the essence of the word partners, helping them to be successful. [00:24:15] Nina Harding: Right. [00:24:20] Nina Harding: Here we go. So I promised you some of the incentives, and I know you might just take a, a quick peek at some of these. These are, these are, um, some of the incentives that. Microsoft has put forward to help our partners on this journey. Uh, this is a slide that we’ve created from the America’s perspective to try and simplify it. [00:24:42] Nina Harding: Now there’s a lot behind it, right? But to try and help simplify, um, where are the incentives available? And I think this is one of the first times you’re actually saying what’s available for the sis. Versus for the software partners. And then we’re gonna hear more today about what’s also available for the channel partners as well. [00:25:03] Nina Harding: Um, it’s really thinking about what is your behavior as a partner? How are you showing up? How are, uh, you making a contribution to that customer? And then how can Microsoft best support you in that journey? So there’s all sorts of, uh, all sorts of incentives here, and it’s really, uh, designed to be flexible to what you need. [00:25:24] Nina Harding: But for the, I, I think it’s very focused on the value proposition as well that you bring to the table. So, um, I encourage you to take a look at this, make sure that you have this in your diary or your flipping of, of how are we maximizing, um, deals. And we can certainly go through a lot more of this. And we have webinars and so forth that will take you through all of that. [00:25:52] Nina Harding: Alright, so. I’ve talked a lot about this outcome-based selling, and that’s, it’s literally how Microsoft is starting to move forward on how do we go about engaging with the customers and with our partners. You’re gonna see, because our customers are asking more Microsoft involved and for us to go jointly into the opportunities. [00:26:16] Nina Harding: Not that we necessarily, we’re not building out a larger consulting force or anything like that, but. We want to make sure that the customer ask that Microsoft is engaged in working with our partners, is honored, um, and that we’re, we’re part of that, and that we’re also sharing our, our experiences and learning from all of you at the same time on who has the best, uh, approach, Beth best, best methodologies and best practices to light up our customers together. [00:26:51] Nina Harding: But the ROI doesn’t really show up just in dollars alone. We all know this, right? Um, it could be in, uh. Satisfaction it could be in care. So as you’re starting to look at this new evolution of how we’re really landing the value proposition of ai, we have to think outside of the box that it’s not just monetary and it’s not, I think you said savings or securing funds and so forth, but it’s really of how do I leapfrog into the modern world? [00:27:22] Nina Harding: How do I change that entire experience and think outside of the box? And, uh, make sure that the conversation is not just about how do we optimize certain practices, but how do we have this more executive level strategy conversation on the future of how we’re gonna engage with our clients, uh, their clients in a much more, um, I think transformative and personal [00:27:51] Nina Harding: way as we go forward. [00:27:54] Nina Harding: So we know that if the outcomes are the, what we’re looking to go drive, the next question is really how do we go do that? And that is gonna be through the agents on here. You’ll see just from from out in the market, what we see will light up the market. We think that, or I can’t even say we, IIDC says 81% of leaders are expecting agents. [00:28:24] Nina Harding: Full utilization in the next 12 to 18 months. And to be honest, I think this quote is probably even two months old. So we’re already, we’re probably down to like, you know, eight, eight to 12 months. And what I’m seeing that proliferation happening, it’s crazy. So understanding that value proposition, um, whether you’re from a software company or a services company or even some of our resellers, what’s that niche? [00:28:52] Nina Harding: What’s that industry or sub-industry? What is that? Horizontal. I go after customer service within, uh, the manufacturing vertical. Right. And then are you building out agents or do you have capability? And that’s what we’re doing internally at Microsoft as well, is to help make that really visible to the field so that you’re differentiated. [00:29:15] Nina Harding: Differentiation is gonna be really key right now because there’s so many people that say, oh, I do migration services, or I can help with data, or I can do security. But it’s the specificity around the industry and what you are truly known for within that space. So one of the things that we look to do is, is looking at all of the different areas where we see agents popping up. [00:29:44] Nina Harding: And this is a helpful slide. Sometimes I think, um, it starts to highlight, um, where we’re seeing some traction in financial services. Or in healthcare manufacturing. And then when I talk about the horizontals or the personas, you start to see some of the um, really repeatable, high return on investment type of things. [00:30:08] Nina Harding: Is this resonating with some of you guys? Yeah. I’m seeing a hit, a lot of head nods. This, if you’re on the services side, right? We’re in an intimate setting. This is where I encourage you to try and build an agent, right? Package that agent, put it on marketplace, make that available, and then make that known to our field sales organization. [00:30:27] Nina Harding: ’cause they are looking for quick wins along those lines. [00:30:31] Nina Harding: So on that, um, [00:30:36] Nina Harding: uh, one of the things that we’re along the journey for is the skilling. This is moving at such a fast pace, right? Um, so you’re looking at. Um, anthropic is really a big topic right now, right? Gemini, you’re looking at cloud, you’re, um, or Claude. [00:30:55] Nina Harding: Um, you’re looking at all of these different, uh, scenarios and one of the things at Microsoft is we really wanna be open to all of these different technologies because our customers are open. So we want to be part of taking you on that journey. And one of the things that we invest in white. [00:31:12] Nina Harding: Significantly is all of the training. Um, and I wanna encourage you guys to take advantage of it. Training is not a one-time thing. It is, it is a constant muscle that you must exercise. So as I come to my conclusion, I have a couple three key things, right? One is really understanding what your superpower is, right? [00:31:33] Nina Harding: The partners that I’m finding are really aligned well with the field are really winning. Those stories are the ones that have. Know and can articulate their superpowers. What am I known for? What are the use cases I can either build to or have agents against? And where have I done this consistently? And packaged really, really concretely, right? [00:31:55] Nina Harding: Um, this, this proliferate of like, I can do everything. Unfortunately, you get lost a little bit in the noise, right? So clear positioning, proof point’s, so critical right now, and reinforcing that credibility with the clients that have adopted. The second thing is that you’ve heard a little bit about this hopefully. [00:32:16] Nina Harding: How many of you have heard of the part partner success story? Okay, this is really, really key. We launched about maybe a month ago, and we already have over a hundred, uh, stories from partners, and the field is loving it. What it is is it brands the stories with your brand if you submit them. So what? Talk about credibility, um, with the field and with our marketers to have your name and that recognition picked up. [00:32:45] Nina Harding: It’s really, really fantastic. So I encourage you to do that. For those of you taking quick snaps, I did put a code on here, so if you wanna go straight to it, uh, you can take it. Um, and go explore with it. What’s nice about it is it’s AI based, so it will help you write these stories very, very quickly. [00:33:04] Nina Harding: There’s no reason why your sales reps can’t be writing these stories, and then yes, [00:33:11] Nina Harding: uh, yeah, you can do no meaning like from enterprise. No. Mm-hmm. Mm-hmm. You can do it on any, on any, there is a different level of fidelity of if you have the customer’s permission. Right. Um, to pu to publish it or not. And that’s some functionality we’re working on. If there’s enough traction of, of this is to help you guys. [00:33:32] Nina Harding: Secure that with Microsoft. Yeah. Um, but yeah, it can be any customer there. But I encourage you to take a look at that. And I know I’m two minutes over here, so I’m just gonna leave you with this. Um, at the end of the day, as I, as I wrap up here, I just wanna make sure that what, where we’re going and we’re going together, that it’s simple and actionable between us and it’s easy for our field to understand. [00:34:00] Nina Harding: Where you play the value proposition you play so that we’re going into deals even more effectively together. Right? So you heard industry, sub-industry, persona level or horizontal. Put that in if, um. Figuring out what your superpower is, making sure that you’re trained, that there’s evidence around the success, and capturing that in ways, uh, that are critical to not only your business, but giving us the visibility of that success. [00:34:31] Nina Harding: Like scream from the rack rafters. Use these tools to make sure that we know just how transformational you’ve been in some of the customers and where you’re uniquely winning. So, so important. So keep investing in the skilling. You can see my kind of like five power plays, right? And the last one always being that superpowers. [00:34:56] Nina Harding: So with that, um, if we do all of these things consistently, you won’t just be keeping up with ai. I think we will all be leading on that AI mission. So thank you very much. I appreciate it. [00:35:14] Vince Menzione: Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

This week Sam, English Dan and Andrés discuss a draw for River Plate in their last match prior to Eduardo Coudet's arrival as head coach, a good win for Racing and some cracking goals in Parque Patricios, but the main topic is a ridiculously dramatic week in the life of AFA President Claudio Tapia.

Boca del Infierno, Puerto RicoMarch 5, 1825Three nations set a trap at the Mouth of Hell, and the Caribbean's most wanted pirate sailed right into it. Roberto Cofresí was the son of an Austrian nobleman who'd fled a murder charge and a Puerto Rican mother from one of the island's founding families. Noble blood, empty pockets. When colonial Puerto Rico collapsed around him, Cofresí took to the sea with a fast sloop and a crew of men who had nothing left to lose. He robbed merchant vessels from six nations, attacked a U.S. Navy warship, and became a folk hero to the poor criollos of the coast. It took an alliance of Spain, the United States, and Denmark to bring him down. Twenty-four days after his capture, a firing squad at El Morro ended the pirate. The legend was just getting started.Become a supporter of this podcast: https://www.spreaker.com/podcast/true-crime-historian--2909311/support.You can pay more if you want to, but rent at the Safe House is still just a buck a week, and you can get access to over 400 ad-free episodes from the dusty vault, Safe House Exclusives, direct access to the Boss, and whatever personal services you require.We invite you to our other PULPULAR MEDIA podcasts:If disaster is more your jam, check out CATASTROPHIC CALAMITIES, telling the stories of famous and forgotten tragedies of the 19th and 20th centuries. What could go wrong? Everything!For brand-new tales in the old clothes from the golden era of popular literature, give your ears a treat with PULP MAGAZINES with two new stories every week.This episode includes AI-generated content.

Lo que tu boca dice sobre tu salud: encías, bruxismo, diabetes y dolor de espalda ¿Te sangran las encías? ¿Te despiertas con dolor de cuello o cabeza? ¿Aprietas los dientes sin saberlo? En este episodio de Hack Tu Vida hablamos sobre la conexión entre salud bucal y salud general, y cómo problemas como el bruxismo, la periodontitis o una mala mordida pueden estar relacionados con dolor de espalda, estrés, diabetes e inflamación sistémica. El Dr. Antonio Navarro, dentista y cirujano con más de 17 años de experiencia internacional, explica: Por qué una encía sana no sangra Qué es la enfermedad periodontal y cómo puede llevar a perder dientes Cómo la salud bucal influye en la diabetes y la salud cardiovascular Qué es el bruxismo y cómo se relaciona con el estrés y la apnea del sueño Cómo una mala mordida puede afectar tu postura La forma correcta de cepillarse los dientes Qué hábitos diarios pueden prevenir problemas graves Este episodio es una guía práctica para entender que la boca no es solo estética, es prevención y salud integral. ⏱️ Segmentos 00:00 – Introducción: por qué la boca importa 01:30 – Quién es Antonio Navarro 04:15 – Qué es realmente la salud bucal 08:00 – Encías que sangran y enfermedad periodontal 12:30 – Conexión con diabetes y corazón 17:30 – Bruxismo y estrés 21:30 – Mordida, postura y dolor 26:00 – Cómo cepillarse correctamente 33:30 – El hábito que cambia todo 35:30 – Ronda rápida

Do frente-a-frente entre André Ventura e Teresa Morais ao anúncio do primeiro-ministro sobre o desconto no ISP, há ainda famílias sem apoios e combustíveis perto dos 20 cêntimos de subida.See omnystudio.com/listener for privacy information.

Do frente-a-frente entre André Ventura e Teresa Morais ao anúncio do primeiro-ministro sobre o desconto no ISP, há ainda famílias sem apoios e combustíveis perto dos 20 cêntimos de subida.See omnystudio.com/listener for privacy information.

Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

Mr. Liebelson has more than 40 years of experience in the energy sector, including executive management positions in two publicly traded companies; serving on the Board of Directors of a publicly traded company;  co-founding and co-managing a highly successful and innovative independent power company; and acting as a hands-on executive for three startup companies. ¬¬Mr. Liebelson earned a BS in Chemical Engineering with Honors at UC Berkeley, and an MBA in Finance from Wharton.

Programa n º 653 de ‘Centro de Salud en Radio Jódar SER', de este lunes 2 de marzo de 2026, en el que Antonia y José Andrés Godoy han hablado sobre varios temas “La Guía Sociedad Española de neumología y Cirugía Torácica (SEPAC): Hacer ejercicio físico, Alimentación Saludable, Vacuna de la Gripe, Enfermedades infecciosas, Resfriado Común, Alitosis (Mal Aliento), Dolor Dental (Higiene de la Boca)”.

David Santos- ESPINOSA LA LÍA EN BOCA DE TODOS - ES SU FIN (28-02-2026) Más contenido inédito en: https://www.es-tv.es Aportaciones a Raúl: https://www.patreon.com/user?u=40527138 Nº de cuenta: ES75 3018 5746 3520 3462 2213 Bizum: 696339508 o 650325992 Aportaciones a David: https://www.patreon.com/davidsantosvlog Nº de Cuenta: ES78 0073 0100 5306 7538 9734 Bizum: +34 644919278 Aportaciones a Equipo-F: TITULAR: EQUIPO F CUENTA: ES34 1465 0100 9417 5070 9106 C ÓDIGO SWIFT: INGDESMM Conviértete en miembro de este canal para disfrutar de ventajas: https://www.ivoox.com/podcast-un-murciano-encabronao-david-santos-los-audios_sq_f11099064_1.html Canales de U.M.E.: El Cid

This week Sam, English Dan, Chris, Santi B and special guest Joey D'Urso look back on (almost) two whole rounds of Torneo Apertura action, which saw Marcelo Gallardo step down as River Plate manager, signing off with a 3–1 win over Banfield, Independiente Rivadavia continue their excellent start to the season and Independiente (de Avellaneda) have a torrid week in Mendoza (not for the first time). As well as all that, Lanús followed up last week's home win with an away win after extra time over Flamengo to claim the Recopa Sudamericana.

It finally happened! Florida Atlantic found a way to win a tough game late! FAU, without Devin Vanterpool & Isaiah Elohim, was able to outlast Temple & take another step towards the American Conference Tournament. Ken LaVicka & Damon Arnette discuss the difference-makers, the winning plays and what's next after a season sweep of the Philadelphia Owls. SUBSCRIBE to "The Florida Atlantic Voice" podcast: Spotify Apple Podcasts Follow Ken LaVicka on social media: X - @KLVsays For sponsorship/business opportunities, e-mail klavicka84@gmail.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Logan Paul has just made headlines after selling a single Pokémon card for a jaw-dropping $16 million - but could us mere mortals make similar returns? Helen finds out from industry expert Craig McKelvie. We also meet the mum helping other parents satisfy their wanderlust - with kids in tow. We chart 12 years of Boca's sustainable impact on Dubai dining, and meet the two female restaurateurs behind a meaningful Ramadan collab. And Ramadan Reunion has its first winners!See omnystudio.com/listener for privacy information.

Amb Carolina Gimeno, odontòloga i Zaida Nova, higienista del CAP de Sitges conversem sobre la importància de mantenir uns bons hàbits d'higiene bucodental al llarg de tota la vida per tal d'evitar, fins i tot, malalties greus. Les bacteris de la boca i per tant una mala higiene bucodental pot vincular-se a malalties com la diabetis o fins i tot la demència o l'alzheimer. Totes dues professionals recorden la importància d'adquirir un hàbit diari i constant d'higiene bucodental que passa per rentar-se les dents després de cada àpat i la necessitat de realitzar revisions freqüents amb l'odontòloga més encara si, per exemple, hi ha sagnat de genives. L'entrada Una boca sana garanteix una vida sana. La importància de la higiene bucodental ha aparegut primer a Radio Maricel.

Bem amigos do Pelada na Net, chegamos em definitivo para o programa 774! E hoje temos o Príncipe Vidane, Brulé (⁠@brunofaglioni⁠) e Rafa Louzada (@rafaelouzada) ressuscitando a gaivota.E neste programa falamos sobre a revanche de Vini Jr, o machismo do zagueiro do Bragantino, a rodada da Champions, além de muito mais!#ATACANTEIVANDRAGO #VIDEOJRSHOW VITINHO BH 1/3: ⁠⁠⁠⁠⁠⁠compre⁠⁠⁠⁠⁠⁠!ACOMPANHE AS LIVES do ⁠⁠Jovem Nerd na Twitch⁠⁠⁠⁠⁠⁠⁠!ORIGINAIS DO FUT - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.originaisdofut.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, cupom PELADA10 com 10% de desconto! Siga ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@originaisdofut_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠acesse: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peladananet.com.br⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ siga: bsky ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@peladananet.com.br⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@PeladaNET⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@PeladaNaNet⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | grupo no telegram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://t.me/padegostosodemais⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Siga os titulares:Maidana – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bsky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Show do Vitinho – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bsky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Príncipe Vidane – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bsky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Projetos paralelos:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dentro da Minha Cabeça⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Reinaldo Jaqueline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fábrica de Filmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Contribua com o Peladinha:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apoia.se⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / Chave pix: podcast@peladananet.com.brColaboradores de Janeiro/2026!Seguem os nomes de alguns dos queridos que colaboraram com ao menos R$5. Obrigado a todos! :)[...] Vander Carlos Ribeiro Vilanova | Vinícius Lima Silva | Vinícius Ramalho | Vinicius Verissimo Lopes | Vitor Flauzino | Vitor Motta Vigerelli | Wendel Ferreira Santiago | Wladimir Araújo Neto | Leonardo Pimentel | Marco Antônio Rodrigues Júnior (Markão) | Igor Zacarias Dos Santos | Bruno Macedo | Henrique Zani | Pedro Henrique De Paula Lemos | Victor Rodrigues | Daniel Moreira | Luiz Strina | Isabelle Zacara | Lucas Penetra | Lucas, O Fofo | Luis Beça | Raphael Bogatzky Costa | Albert José | Yan Andrade | Fernando Pereira | Raphael De Souza | Thiago Goncales | Alvaro Modesto | Daniel Ferreira De Lima Vilha | Felipe Artemio | Tatiane Oliveira Ferreira | Bruno Vieira Silva | Itallo Rossi Lucas | Maicon Feldhaus | Bruna Almeida | Anelise C Pinheiro | Marcus FreitasObrigado por acreditarem em nós!Contato: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@peladananet.com.br⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Discurso de Trump no Congresso tem ameaça ao Irã, defesa do domínio dos EUA nas Américas e bate-boca sobre imigração. Câmara aprova PL antifacção, mas barra tributação de bets para financiar segurança pública. Caso Marielle: Primeira Turma do STF retoma julgamento nesta quarta com votos de Moraes e demais ministros. Amiga de vítima arrastada na Marginal Tietê vivia relação abusiva, diz mãe após feminicídio. Vereadora na Grande SP atropela namorado e diz ter sido agredida por ele antes do episódio. Cemaden aponta risco muito alto de enxurradas e deslizamentos em Juiz de Fora; temporais continuam em MG. 2º dia de buscas: Juiz de Fora e Ubá contam mortos e procuram desaparecidos nos escombros.

Un empresario dijo que robaron con los precios de las ruedas y el presidente salió al cruce. Adam Bareiro debutó con dos goles en Boca mientras que en River no sabía dónde estaba el arco. Chayanne la rompió, no importa cuándo leas esto

Resumen de noticias de LA NACION de la tarde del 24 de febrero de 2026

Gallardo deja River el jueves y ya busca DT. Boca se la juega por Copa Argentina. El oficialismo suma aliados en el Senado

Nothing says suburban bliss like little neon flags sprouting up across your lawn like a government-sponsored Easter egg hunt. In today's comedy podcast, Rizz spirals (respectfully) over fiber optic lines being marked directly through his beloved Japanese maple, and we ask the real question: do you get a discount if they destroy your yard… or just emotional damage?Things escalate when we break down the now-viral fistfight between fiber optic contractors in Forestell. That's right — two grown men, in high-vis vests, settling a “you're lazy” dispute with haymakers in the middle of a neighborhood already dealing with torn-up lawns and brown faucet water. Is it professional? No. Is it peak blue-collar conflict resolution? Absolutely. And yes, we debate whether they grabbed beers together after.From there, we pivot (hard) into Mr. Clean announcing his retirement after 68 spotless years. Is he headed to Boca? Fire Island? Is this just a marketing stunt? We investigate like the responsible adults we are.Then it's HBO's “Neighbors” — the show that makes you question humanity and your HOA. We break down the most unhinged characters, including doomsday preppers, beach tyrants, cat hoarders, and a man who casually threatens murder before inviting people to a barbecue. It's everything you love about suburban drama without actually having to move.In Crap on Celebrities, we unpack the wild moment at the BAFTAs involving Tourette's, Michael B. Jordan, and a headline nobody saw coming. We also talk Wiz Khalifa's birthday “tradition,” Snooki's health update, and why Leonardo DiCaprio is slowly morphing into Jack Nicholson in real time.It's lawn drama. It's celebrity chaos. It's suburban anxiety with microphones. This daily comedy show continues to prove that no topic is too small — especially if it involves Kentucky bluegrass and potential property destruction.If you love a loud, unfiltered, slightly unhinged comedy podcast that covers weird news, celebrity fails, neighborhood wars, and the kind of conversations that should probably stay off HOA Facebook pages… welcome home.This comedy podcast proudly serves St. Louis and beyond with daily humor, pop culture commentary, and the occasional emotional breakdown over landscaping.Follow The Rizzuto Show → https://linktr.ee/rizzshow for more from your favorite daily comedy show.Connect with The Rizzuto Show Comedy Podcast online → https://1057thepoint.com/RizzShowHear The Rizz Show daily on the radio at 105.7 The Point | Hubbard Radio in St. Louis, MO.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Antes que a sétima e última trombeta toque, há uma pausa no céu. Um anjo poderoso desce com um "livrinho" aberto na mão, trazendo uma missão para João e para toda a Igreja.Neste episódio da Segunda Temporada da série Apocalipse, o Pr. [Nome do Pregador] explora o capítulo 10. Entenda a declaração divina de que "não haverá mais demora" e descubra o significado de "comer o livro". Veremos por que a Palavra de Deus é doce como o mel em nossa boca, trazendo consolo e salvação, mas amarga no estômago, ao revelar a realidade do juízo e a necessidade de renúncia. Uma convocação para internalizarmos o Evangelho antes de anunciá-lo ao mundo.Gostou deste episódio? Siga o nosso podcast para acompanhar toda a série sobre o Apocalipse!▶️ NAVEGUE PELA MENSAGEM (CAPÍTULOS SUGERIDOS):00:00:00 - O Interlúdio entre a 6ª e a 7ª Trombeta00:05:30 - A Visão do Anjo Forte e o Livrinho00:18:40 - Os Sete Trovões e os Mistérios Ocultos00:26:00 - "Não Haverá Mais Demora"00:34:20 - "Toma o Livro e Come-o"00:41:50 - Doce na Boca, Amargo no Estômago00:48:30 - A Vocação da Igreja para Profetizar▶️ CONECTE-SE COM A IGREJA ESPERANÇA• Instagram: https://www.instagram.com/esperanca.igreja/• Spotify: Https://open.spotify.com/show/7x7o7VRQifLYTzs0nEimpt?si=6pI63wdVTny9dzTQl4qNHg• Outras plataformas: http://bit.ly/igrejaesperanca❤️ APOIE ESTE MINISTÉRIOSua doação nos ajuda a continuar espalhando a Palavra de Deus.PIX (CNPJ): 10.703.989/0001-53

This week Sam, English Dan, Chris and Andrés look at River Plate's highly dignified win over Ciudad Bolívar in the Copa Argentina, a very dull La Plata derby that ended in Gimnasia's first draw in 22 matches and continued good league starts for Tigre and Independiente among others.

Welcome to the 195th episode of Guarani Vision, the first-ever podcast dedicated to Paraguayan football in English!  With Roberto Rojas, he is joined by his trustworthy co-hosts Fede Perez & Ralph Hannah.In this episode, we preview the big Superclasico between Olimpia and Cerro Porteño, in a must win for both teams to continue to be in the fight for the Apertura title.We also recap 2 de Mayo and Guarani's first leg matches in the second round of the Copa Libertadores and analyze their chances of qualifying.We also talk about some transfer rumors, with the latest one being striker Adam Bareiro off to Boca Juniors and finally, an update on the CONMEBOL Sub 20 Femenina.Be sure to like, comment, and subscribe!  Twitter Accounts: Roberto Rojas- https://twitter.com/RobertoRojas97Federico Perez- https://twitter.com/FedeGolPerezMaria Britos- https://twitter.com/CeciiBritosRalph Hannah- https://twitter.com/paraguayralphAlso donate at: https://buymeacoffee.com/guaranivision

Pro Football Hall of Famer Rondé Barber doesn't measure success by trophies. He measures it by the work no one sees.From a 149-pound freshman at the University of Virginia to a 16-year career with the Tampa Bay Buccaneers and induction into the Pro Football Hall of Fame (Class of 2023), Barber built his legacy on preparation, discipline, and steadiness.In this conversation, Barber shares:• Why “perfecting your pursuit” matters more than chasing the dream• How to stay steady through life's highs and lows• The mindset behind 215 consecutive starts• Why giving back through the James Hardie Pro Football Hall of Fame Invitational matters• The real meaning of staying the courseWe also discuss the James Hardie Pro Football Hall of Fame Invitational, returning March 2–8, 2026 at The Old Course at Broken Sound in Boca Raton… a fan-first event pairing PGA TOUR Champions professionals with Pro Football Hall of Famers while raising funds for local charities including Boca Raton Regional Hospital Foundation, Habitat for Humanity of Greater Palm Beach County, and First Tee – Florida Gold Coast.Learn more about the event: www.JamesHardieInvitational.comRead my full feature in Boca magazine: www.bocamag.com/author/paigekornblue.comMore at www.PaigeKornblue.comFollow along on Instagram: @paigekornbluemedia

Si crees que el dentista solo sirve para caries y blanqueamientos, este episodio te va a sacudir.El Dr. Jack Goldberg, referente en odontología funcional, especialista en medicina oral y apnea del sueño, te explica cómo cosas tan “simples” como sangrado de encías o boca seca pueden estar influyendo en tu descanso, tu inflamación y tu salud, sin que ningún estudio de rutina lo detecte en ese momento.Y así como con la salud, con el dinero pasa lo mismo: cuando solo reaccionamos al estrés, el cuerpo y la vida pasan factura.Por eso creé la masterclass Cómo generar más ingresos con menos estrés, para dejar de vivir apagando fuegos y empezar a tomar decisiones con claridad.

Neste episódio do Vamos de Vendas, Gustavo Pagotto conversa com David Marinho, gerente de Sucesso do Cliente no Reclame Aqui, sobre gestão de crise e reputação em vendas B2B; e como a reputação se tornou um dos ativos mais estratégicos para crescimento sustentável.Gravado durante o evento Suporte 360º by Zoho Desk, o papo explora como a transformação digital e a transparência da internet mudaram o jogo: hoje, a reputação precede o vendedor. Com 25 a 30 milhões de acessos mensais e mais de 750 mil empresas cadastradas, o Reclame Aqui deixou de ser apenas uma plataforma de reclamações para se tornar um verdadeiro mecanismo de pesquisa e validação de marcas.

The Deal You Never Knew Existed. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this deep dive, Jay McBain reveals the harsh reality of the “28 Moments” in a modern B2B buying journey, using a multi-million dollar SAP deal at AstraZeneca as a wake-up call for vendors. He explains how traditional marketing leads are failing in the “decade of the ecosystem,” where trusted partners like NTT and SoftwareOne are winning deals in “light blue” partnership moments months before a customer ever downloads an ebook. If you aren’t visible in the seven-layer stack or collaborating with the partners who hold the customer’s trust, you aren’t just losing the deal—you're losing the entire market. https://youtu.be/NO-P6X2dTAo?si=8e_sVesqvwaC0M-E Key Takeaways Most vendors lose major deals without ever knowing a transaction was even taking place. The average considered purchase involves 28 distinct moments of research and influence before a sale. Trusted partners often close the deal in the “middle moments” months before the money is actually spent. Traditional marketing leads (MQLs) are often too “flimsy” compared to deep partner-led relationships. Winning in the ecosystem requires being part of a “seven-layer stack” of integrated technology and services. Data-sharing platforms like Crossbeam and Workspan are now essential to seeing the “invisible” pipeline. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: 28 Moments, Jay McBain, Ecosystem Strategy, AstraZeneca SAP Deal, Seven Layer Stack, B2B Buying Journey, Partner Ecosystem, NTT, SoftwareOne, Channel Strategy, Buyer Intent, Informa TechTarget, Collaborative Selling, Crossbeam, Partner Tap, Workspan, Marketplace Tracking, Co-selling, Tech Integration, Revenue Architecture, Pipeline Growth, Trusted Advisor, Digital Transformation, SAP Optimization, Microsoft AWS Competition. Transcript: [00:00:00] Jay McBain: So if you’re a vendor trying to get into that seven layer stack and you don’t have that relationship, or you don’t have the knowledge that NTT or software one is going in, this will have been a deal that would’ve never hit your pipeline and you’ll have no knowledge. So you will have lost this deal without knowing there was a deal. [00:00:19] Vince Menzione: We’ve been talking 28 moments, but you have a slide. I thought we’d spend some time here because, you know, every conversation with you is about 28 moments, but you finally took the time to analyze one of your deals or one of the deals that was going on with one of your clients and come up with the 28 moments. [00:00:36] Vince Menzione: I thought we’d spend a little time here because this journey slide is a wake up call. Uh, it’s, it’s, it’s all around. Why, why we need to think about all of those. Points we need to think about communities and analysts and marketplaces and proof of concepts and architecture and everything else. I thought maybe you’d take us through this a little bit. [00:00:53] Vince Menzione: ’cause this was for a client, AstraZeneca, by the way. This was, uh, if you don’t know this, ICI Americas was the precursor of mm-hmm. AstraZeneca. It was the first SAP customer in North America. [00:01:03] Jay McBain: Nice. I did [00:01:04] Vince Menzione: not know that. That’s why Microsoft and SAP both headquartered. In that area, near nearby, that client. [00:01:10] Vince Menzione: That’s, uh, news, new news. [00:01:11] Jay McBain: And by the way, this is an SAP deal we’re looking at. Yeah. Uh, so two things here. One is that, um, while I was declaring the decade of the ecosystem, you know, spending time with you and Boca, in between that time we got acquired. Canals, which was Latin for channel, got acquired by oia, part of Informa TechTarget, part of this bigger informa company, which is a Fortune 100 company outta the uk. [00:01:32] Jay McBain: Fantastic. You know, we’re part of this massive organization that is really around buyer intent. How, you know, a tech target and, uh, running hundreds of magazines like Information Week and Computer Week that customers and partners read running hundreds of events, the biggest events on the planet. [00:01:49] Vince Menzione: Crazy [00:01:49] Jay McBain: in B2B, like Black Hat and all these things are run by [00:01:52] Vince Menzione: Yeah, [00:01:53] Jay McBain: informa. [00:01:53] Jay McBain: So it’s got this massive mountain of data. About the 28 moments. So when you start to think if you’re a CMO and you start to think about the early moments, you, you think about somebody reading an ebook or, um, going to a, a webinar or going onto a LinkedIn live just like this one. Yeah, going to a major event and getting a pair of socks from you. [00:02:13] Jay McBain: Um, but anything early in the journey. These are the m qls. These are the things that I need enough of them to be credible before I hand them over to my sales team. ’cause I don’t wanna be laughed out of the room. Hey, they read an ebook. They must, AstraZeneca must be buying millions of dollars of stuff. [00:02:27] Vince Menzione: Traditional marketing lead. [00:02:29] Jay McBain: Traditional marketing lead. So they’re a bit nervous about sharing that. And then later on, the sales motions, the demos and all the progression of the sales. This was the two decades before us, the decade of sales, decade of marketing. But the 28 moments, just to take a step back, if you haven’t heard, it is just a considered purchase. [00:02:46] Jay McBain: It’s about psychology, human psychology. When you go and buy a car, second most expensive thing that you will purchase you on average will go through 28 moments getting ready for that purchase. Some people go through two moments and they just drive to the Cadillac dealership to see Larry, who’s been selling Cadillacs to the family for 80 years. [00:03:04] Jay McBain: Yep. Some people spend 58 moments. That’s probably me. [00:03:07] Vince Menzione: That’s you, a, [00:03:08] Jay McBain: you know, going through all the depreciation, watching every YouTube video, you know, going to the end of the earth. But the average is 28. So you start to think about this, this is the same buying a car considered purchase, that you would buy a million dollars in software. [00:03:21] Jay McBain: From Microsoft or SAP. So when you look at these moments, you start to think, you know, how is you before you buy that car, downloading the invoice price, downloading this month’s backend rebates. Should I buy it in January? Should I buy it in February? All these decisions you make before you get to that dealership, you’re smarter than the salesperson, smarter than the sales manager. [00:03:39] Jay McBain: You know what 5,000 people bought the car for within 50 miles of you? I mean, you’re just so smart. You actually don’t need the dealership anymore. Just Carvana to me, hand me the keys. Exactly. But now in buying technology, hardware, software services, customers are getting this smart. And here’s all the moments they take to get this smart. [00:03:57] Jay McBain: But the thing we always had in mind in this decade of the ecosystem was the 96% there are trusted people. Yeah. Spending decades building that trust that come in in critical moments. They’re not marketing moments, they’re not sales moments. They are fully partnership moments. Yeah. And they’re on this slide in light blue. [00:04:15] Jay McBain: So if you were to look at this deal and, and somebody in marketing is finding these eBooks and webinars and they think there might be something, AWS got a direct hit on their website. So there’s something brewing at AstraZeneca. It, it might be in, it’s a big pharmaceutical company, so you’re probably spending millions of dollars if something’s brewing. [00:04:31] Jay McBain: Yep. But guess what? At the same time, in December on this six month journey. Partners come in with five different paid projects, consulting, advisory design projects, and in this case it was NTT software one, Yash and uh, ISV was there. Yep. But NTT won three different. Deals right at that critical stage. It wasn’t Accenture, it wasn’t Deloitte, NTT at this particular department of AstraZeneca had spent the decades building those relationships. [00:04:58] Jay McBain: So they were the one, and they won critical part of this. And so that’s when the deal is won. And it’s not at April when the money’s being spent. Yeah, it’s, it’s not in March when a couple more ISVs joined the mix, that seven layer stack that solves this particular problem, it was right there. So if you’re a vendor trying to get into that seven layer stack and you don’t have that relationship, or you don’t have the knowledge that NTT or software one is going in, this will have been a deal that would’ve never hit your pipeline and you’ll have no knowledge. [00:05:30] Jay McBain: So you will have lost this deal without knowing there was a deal, which makes up again, the majority of your tam. [00:05:34] Vince Menzione: Yeah. [00:05:35] Jay McBain: But what if I did have this agentic ability to see this deal coming, and I’m a cybersecurity company, I’m just competing for layer five of the deal, but I know that it’s all happening in December. [00:05:46] Jay McBain: So the two things that jump out on this particular slide is one, they don’t just show up in December. [00:05:51] Vince Menzione: Yeah, [00:05:51] Jay McBain: this went closed one in their Salesforce CRM in August, September, well, before the customer ever read an ebook. So now you’re not dealing with a flimsy MQL. You’re dealing with a couple of great, you know, top partner 1000 sized firms. [00:06:09] Jay McBain: One of them is a partner, 30 firm. [00:06:11] Vince Menzione: Exactly. [00:06:12] Jay McBain: That is absolutely going into and earning hundreds of thousands of dollars in services to guide the customer to a millions of dollars in purchase. And, and you can imagine in that boardroom. With A CMO saying, Hey, I got this stuff here. And the head of channels or partnerships saying, no, no, this is real. [00:06:32] Jay McBain: Here’s the names, faces, and places. Yeah. And here’s how it’s happening. And this is exactly, this is the Gantt chart, this is the show up, this is the project, this is the outcome. This is exactly how it’s playing out. Now if I could go back and the board and the C-suite should be asking us, well, how many more deals like this can you see? [00:06:50] Vince Menzione: Yeah. [00:06:51] Jay McBain: If our TAM is, you know, how many billions of dollars? Could you double our pipeline by seeing more of these middle moments? And if we got a couple of months to spend with these partners before they get in front of the customer, could they build more of our portfolio into the deal so we’re not just layer five, maybe we’re layer three and layer five. [00:07:10] Vince Menzione: This slide screams at me. Integr Tech integration Cha. A partner channel integration of tech, uh, whether it’s Crossbeam, whether it’s Partner Tap, whether it’s work span, or any of these other technologies, tackle any of these technologies that are tracking marketplace, that are tracking partner to partner, co-selling. [00:07:30] Vince Menzione: Getting the integration points. The only way to really understand the situation here, because this is a multinational company. Yeah. It’s being touched at all PO points around the globe. And to understand who’s calling who, who’s influencing who, and getting a real view, you know, a uber view of what that looks like is super important. [00:07:47] Jay McBain: It is. And you know, if I’m trying to sell like a cross beam or partner tab or work span or something into my executive team, I’m just showing them this slide. [00:07:54] Vince Menzione: Exactly. [00:07:54] Jay McBain: Would you like to know about this deal? Like you see, October is the start of the timeline here. Would you like to know about this deal in August, September? [00:08:00] Vince Menzione: Yep. [00:08:01] Jay McBain: Would you like to know about it automatically? Again, we’re not waiting for somebody, a human in a cubicle to go fill out a form. We’re not waiting for them to call somebody at our in, in a cubicle at our company. Yeah. We’re literally age genically sharing platforms, and so when this triggers that AstraZeneca and now triggers in our CRM system as well, our team on AstraZeneca gets notified and it gets notified in September before the 28 moments even starts. [00:08:27] Jay McBain: This, the power of this, of doubling, tripling your pipeline and then winning a bigger yield, a bigger percentage of that pipeline. This is the holy grail of our industry, and no one’s gonna get to a hundred percent. You’re not gonna have a hundred percent of your tam covered by your pipeline. No one’s gonna win a hundred percent of that. [00:08:43] Jay McBain: But again, we only have to be 10 or 20% better than our competitors and we need to start moving on this now. [00:08:50] Vince Menzione: So your imperative for the partners here, well everyone watching here today, I mean, this screams to me build your ecosystem strategy in such a strong and succinct way. What else would you say to them? [00:09:00] Jay McBain: I mean, the second thing that jumps out, you see two AWS direct touches here. This is something that this would be inbound. This AWS would see this deal in their pipeline. [00:09:09] Vince Menzione: Yeah. [00:09:10] Jay McBain: Because the customer came to them. AWS lost this deal. Crazy. So Microsoft won this deal. I, I mentioned Microsoft outgrowing AWS Yeah. [00:09:19] Jay McBain: ’cause in this particular case, NTT and Software One and Yash came in with Microsoft. Yeah. To solve an SAP optimization, Microsoft, and, you know, seven layer deal. So whether you’re in AWS, whether you’re in Microsoft, whether you’re anywhere else in this industry, you’re thinking like, you’re not gonna probably overtake what happens in December. [00:09:39] Jay McBain: These are the most trusted, smartest people in the room. And whatever happens in those projects is the seven layer stack the customer’s gonna buy in March, April. So I, I start to think about this and go, I need to win. ’cause NTT has a wonderful relationship with AWS. [00:09:55] Vince Menzione: They do, [00:09:56] Jay McBain: I mean, partner of the year level. [00:09:57] Jay McBain: I mean, they’ve got 10,000 people certified. I mean, there’s just a, you know, there’s no one at AWS that, um, you know, would take a, a loss here because it’s a wonderful relationship. And Software One, they [00:10:09] Vince Menzione: go back to Microsoft actually 30, 40 years though they do. They were Dimension data before that. Yeah. [00:10:14] Vince Menzione: And they have the long hit Legacy And Software One. Software one as well. You, [00:10:19] Jay McBain: you know, well Software one is Microsoft’s biggest reseller, uh, in Europe. And now with Crayon, you know, one of the biggest in the world. So I would be nervous if I was looking at this and saw Software one coming in with NTT and watching these things take place if I were able to see this back in September, October and work with these companies. [00:10:38] Jay McBain: That’s where kind of Microsoft came into the picture. And this never hit Microsoft’s pipeline. No Microsoft salesperson ever worked on it, but millions of dollars came to Microsoft. Yeah. Uh, out of this deal. So there are examples of where Microsoft gets touched and AWS wins the deal. So this isn’t meant to say that it happens in every case, but it’s meant to say data rules the future, and agent ai, the ability to plumb in these boxes. [00:11:00] Jay McBain: Working with Informa tech, target people that can plumb in the boxes for you with third party data, helping you with the light blue boxes. We gotta be obsessed over these light blue boxes. [00:11:11] Vince Menzione: It’s incredible. The Ultimate Partner Winter Retreat is gonna be here in the Boca Studio. This is the third year that we’re gonna be here in Boca. [00:11:21] Vince Menzione: This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate setting. We can see upwards of 40, 50 people. Uh, we’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. That’s an incredible property and, uh, we’d love to have you join us. [00:11:45] Vince Menzione: Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

This week Sam and English Dan review a couple of matches for some teams but just the one for most of them. It's been a poor week for River Plate, where Marcelo Gallardo is coming under pressure, but a great one for Tigre , who've made a flying start to the year. We also look at Racing's inconsistency, Boca Juniors' consistent inconsistency and more.

The Story of South Florida's Postface, Ex-Cretins with Rick Ambrose & Stephen "Wolfie" Johnson /////////////// In this episode, one of our most requested, we are joined by Rick Ambrose and Stephen “Wolfie” Johnson, founding members of South Florida bands Postface, Ex-Cretins, and later Tongues of the Heartworm. They discuss their earliest beginnings in Ford City, Pennsylvania, forming their first band Beyond Fear, before forming Postface and relocating to Deerfield Beach, Florida, in the summer of 1989.They share their journey from forming their first band in Ford City, Pennsylvania, to forming Postface and moving to Deerfield Beach, Florida, in 1989, where they became part of the South Florida alternative scene. Hear stories from early shows in Deerfield, Boca, and Miami, connections with bands like Freaks With Breaks, Load, Marilyn Manson, and Spooky Kids, and the formation of Ex-Cretins and Tongues of the Heartworm.They also recall working with Jeremy Staska of Studio 13 running sound at many shows (and later recording Ex-Cretins and Tongues of the Heartworm) and Frank “Rat Bastard” Falestra running sound at Churchill's. Recordings at L7 Studios with Bob Wlos and their own Electric Lazy Land Studios are also discussed. While Postface didn't tour extensively, they did play shows in Gainesville and Orlando.The conversation then moves to the origins of Ex-Cretins, changes in the alternative music scene, and performances at venues like Respectable's, Surf Cafe, Chili Pepper, and the Poorhouse, along with tours to Atlanta, Athens, and Pittsburgh. Rick and Stephen explore the differences between Postface and Ex-Cretins, as well as reunions and their legacy.We explore the differences between Postface and Ex-Cretins, reunions, legacy, periods between bands and the formation of Tongues of the Heartworm, which included Fausto from Load on drums.

¿Sabías que un ingrediente presente en alimentos y hasta en tu pasta de dientes ha sido vinculado en estudios con procesos inflamatorios? En este episodio hablamos sobre la carragenina: qué es, dónde se encuentra, por qué la industria la usa y qué dice la ciencia sobre sus posibles efectos en el cuerpo. No se trata de alarmar, se trata de informarte. Porque conocer lo que usas todos los días es el primer paso hacia un autocuidado consciente.✨ Si deseas producto naturales que apoyen tu equilibrio hormonal, emocional y sexual, visita mi tienda:

Johnny Halife was born and raised in Argentina. As such, he takes soccer very seriously. He is a die hard fan of Boca, and has taken his family to live games in Miami and Nashville. He is the father of 2 young boys, which he notes completely changed his life. He has been slowly introducing them to soccer, as an Argentina after would do, and they love the roar of the stadium during a game. He also claims to be a really bad golfer, which I can relate to.Twenty one years ago, Johnny started working for Microsoft Engineering behind the scenes, helping them shape products. Eventually, he and his team started asking the question - if we are helping Microsoft, why don't we help other companies?This is Johnny's creation story at Southworks.SponsorsUnblockedTECH DomainsMezmoBraingrid.aiLinkshttps://www.southworks.com/https://www.linkedin.com/in/johnnyhalife-engineering/Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Send a textI talk with Natasha and Lee from Points for Patriots to explore Battle Buds, a veteran wellness program that pairs yoga with hydroponic gardening to rebuild structure, lower stress, and deliver fresh food to neighbors in need. Former NFL player Lee Hightower and Army veteran yogi Natasha Rector share how breath, plants, and community help veterans find purpose and calm.• origin of Points for Patriots and its three pillars of wellness, connectedness, social entrepreneurship• Lee's path from NFL to Japan to urban gardening• Natasha's Army Guard service, deployment, and yoga certification• why yoga and hydroponics align for veteran wellness• how Battle Buds works week to week on Zoom• what cohorts grow and why leafy greens win• patience, breath, and routine as transition tools• bridging veterans, civilians, spouses, and youth• Boca cohort details and donating produce locally• ways to join, volunteer, or giveGive them your money. Go to pointsforpatriots.org and give them your money Like, Subscribe and Share. If you have comments or suggestions email us at: vetsconnectionpodcast@gmail.com. You can also find the video of this podcast on our YouTube Channel - Vetsconnection Podcast

Hoje Lucas e Marcelo começam as comemorações do aniversário do Boca e do Dinhas!⁠⁠⁠⁠⁠⁠⁠Edição: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daniel Bayer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Arte da Capa: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daltrinador*Episódio repostado pois foi derrubado pelo Spotify

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ https://youtu.be/-flNeKF6CxQ?si=xIIQ4LUl7oraQjkg Microsoft’s Cyril Belikoff joins Vince Menzione to reveal the seismic shift occurring within the newly reimagined Microsoft Marketplace. As the industry moves toward a predicted $300 billion partner opportunity by 2030, this discussion deconstructs the evolution of the “Frontier” vision, the launch of the AI apps and agents category, and the critical “Resale Enabled Offer” (REO) that is currently doubling deal sizes for early adopters. Whether you are a software company looking to scale globally or a reseller aiming to stitch together complex AI solutions, the message is clear: the flywheel is already spinning, and those who wait for a “perfect strategy” risk being permanently displaced by more agile competitors who are getting their feet wet today. Key Takeaways The Microsoft Marketplace has been reimagined into a single destination for discovering, buying, and deploying AI apps and agents. Analysts predict a staggering $300 billion opportunity for partners within the Microsoft Marketplace by 2030. The new Resale Enabled Offer (REO) allows software companies to authorize channel partners to resell on their behalf across specific geographies with minimal overhead. Cloud migration is far from over, as massive amounts of on-premise data and ISV apps still need to be modernized for the AI era. Marketplace deal sizes are doubling as customers use Azure commitments to retire their marketplace acquisition costs. Successful partners are moving away from “boiling the ocean” strategies and instead focusing on transacting one or two deals to learn the ecosystem’s mechanics. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Microsoft Marketplace, AI apps and agents, Resale Enabled Offer, REO, Cyril Belikoff, Azure Marketplace, AppSource, cloud solutions, software companies, digital transformation, AI strategy, channel led sales, ISV solutions, cloud migration, Azure commitments, Microsoft Cloud, Frontier vision, MSP opportunity, marketplace transacting, AI monetization, global scale, procurement, IT deployment, technical modernization, partner ecosystem, business applications. Opening Lines: [00:00:00] Cyril Belikoff: Marketplace is really the extension of our vision for Frontier, uh, and the Microsoft Cloud. You know, the, the Microsoft technology takes a customer a long way, but in many ways to complete the thought. If you’re in football terms, you want to cross over the line and score touchdown. You can’t just get, uh, to the red zone. [00:00:20] Cyril Belikoff: You actually need partner solutions. [00:00:26] Vince Menzione: So let’s, let’s kick off to Marketplace a little bit right, too, because, uh, it’s been a big year for Marketplace, or 20, the first half of 2026 fiscal year 2026 has been a big year. A lot of announcements, a lot of things going on in the world, in marketplace. Where do we wanna start there? Let’s recap some of it. [00:00:44] Cyril Belikoff: Yeah. Um, so, um. It feels like a long time ago, but in, at the end of September, [00:00:51] Vince Menzione: yeah. [00:00:52] Cyril Belikoff: Um, at the AR tour, uh, in Chicago, we announced a new Microsoft marketplace. We reimagined that experience. It’s a new customer experience, single destination for customers to. You know, discover, find, try, buy, and deploy cloud solutions, AI apps and agents all in one place. [00:01:11] Cyril Belikoff: And so historically, we’ve had a little bit, uh, of decentralization. We had this thing called the Azure Marketplace and AppSource for different experiences. AppSource was more for teams and, and copilot. Um, and, and office, Azure Marketplace. Of course, that was for Azure. We brought all of that into one place. [00:01:30] Cyril Belikoff: So customers, whether they are looking for a SaaS solution running on Azure, an agent that snaps into copilot, an experience that runs in our security store, now they can go to one place. Um. marketplace.microsoft.com. It’s one, it’s the new Microsoft marketplace. And we have an, of course, we have a, we had, we launched a brand new category, AI apps and agents, and we launched that category in September. [00:01:54] Cyril Belikoff: Uh, bringing together numerous, uh, uh, partner offerings. Yeah. And today we have the largest catalog, um, probably in the mid four thousands of AI and agents. Wow. Available to customer. So fantastic. There was, there was quite a big moment in September. Um, and then fast forward a little bit to November, we announced a resale enabled offer, um, at Ignite [00:02:15] Vince Menzione: eo. [00:02:16] Vince Menzione: Eo [00:02:16] Cyril Belikoff: eo. I, [00:02:17] Vince Menzione: I like EO reminds me of the band back in the day. [00:02:19] Cyril Belikoff: Yeah. R Speedwagon. There you go. Uh, well, and it’s, it’s not that far from it because Oreo accelerates. Yeah. Um, what partners can do, uh, with the marketplace and really connects. Software companies and resellers, which I’m sure we’ll talk about in a second. [00:02:34] Cyril Belikoff: But that’s really the recap, um, of, uh, you know, the new Microsoft marketplace, how we enabling it for, uh, for partners through the the resell enable offer. [00:02:45] Vince Menzione: So, I know we talked on this a little bit, but I wanna maybe just expand on it. What does the frontier push and the marketplace evolution mean for partners? [00:02:53] Vince Menzione: Because I, I think it’s huge for both, for these partners to really monetize and accelerate their success working with you. [00:03:00] Cyril Belikoff: Yeah. So, um. Marketplace is really the extension of our vision for Frontier, uh, and the Microsoft Cloud. You know, the, the Microsoft technology takes a customer a long way, but in many ways to complete the thought and to, you know, uh, uh. [00:03:20] Cyril Belikoff: If you’re in football terms, you wanna cross over the line and score a touchdown, you can’t just get, uh, to the red zone. You actually need partner solutions. [00:03:28] Vince Menzione: Yeah. [00:03:29] Cyril Belikoff: Uh, and so that’s where the partner solutions, combined with Microsoft’s first party offerings become a really, really. Great offering and powerful offering for our customers to, to become Frontier. [00:03:40] Cyril Belikoff: So we have obviously a ton of AI experiences, our own co-pilot experiences, uh, Microsoft Foundry, which is a platform for ai, but in, in many ways, we need those industry solutions. We need those AI apps and agents from partners to complete that offering. And that’s really. How it comes together and, uh, you know, uh, I heard you from o was just on before me. [00:04:01] Cyril Belikoff: They actually predict that the Microsoft marketplace, uh, is a 300 billion partner opportunity by 2030. Yeah, they’re talking about, I think, mid eighties growth. We have literally seen our business for the last three years, and we are in the middle of our, uh, you know, third year doubling. And so when you get three or four years of doubling every year, that’s compounded doubling. [00:04:24] Cyril Belikoff: Um, so, uh, we have seen lots of momentum from customers, lots of interest. We’ve made it, you know. Interesting for customers. Um, and incentivize our customers with their Azure commitments that can retire their marketplace, uh, acquisitions that way. We’ve made it, we’ve put incentives for partners and for our own sellers. [00:04:44] Cyril Belikoff: So we really creating the flywheel for everybody in the market to see value from, uh, the marketplace. So. Like, like, like you mentioned, like m the, uh, you know, suggested [00:04:55] Vince Menzione: Yeah. [00:04:55] Cyril Belikoff: It’s only exploding the opportunity on marketplace. [00:04:58] Vince Menzione: Well, and you both touched on the fact that the data is not in the cloud yet. [00:05:02] Vince Menzione: Not all the data that needs to be in the cloud in order to drive the future of where we wanna go from a society. Mm-hmm. And from a business application perspective needs to be in the cloud. So huge opportunities for partners around data states, around securing that data, governing that data, and so on, on top of all the business applications, [00:05:19] Cyril Belikoff: right? [00:05:19] Vince Menzione: As promise. So incredible. Yep. So let’s [00:05:22] Cyril Belikoff: talk about, yeah. The call migration. The call migration, people think that is over and it’s long from over because customers have plenty, uh, on premise, uh, not only Microsoft technology, but the, the, the, the software company or the ISV app that sits on top of it. Yeah. [00:05:36] Cyril Belikoff: And that needs to be migrated, managed, modernized, um, and marketplace is a big part of that too. Um, but there’s so many services and, um, opportunities around it. [00:05:45] Vince Menzione: Incredible opportunity. Let’s talk about the channel and the channel opportunity. You, you touched on this earlier, right? So this really lighting up the channel. [00:05:53] Vince Menzione: I saw this loud and clear when we were at Ignite. Like this is a huge opportunity for the Es, for the resellers, for all the partners. And as part of REO, you’ve got huge opportunities you’re laying out for them for the 500,000 part partners. You know, we talk about the Bill Gates moment down here in Boca. [00:06:09] Vince Menzione: This is where it all started. Uh, yep. How, how do you think about marketplace in the channel today? [00:06:16] Cyril Belikoff: Yeah. You know, it’s, um, it’s vital. You know, we have a customer need, um, from. The smallest is small business all the way to enterprise. And the really, the only way we serve that, the only way we know how to serve that is with our partners from the largest of partners that serve our top enterprises down through, um, what we call small and medium and then down to our small business. [00:06:41] Vince Menzione: Yeah. [00:06:41] Cyril Belikoff: Um, and so, you know, we have seen our. You know, while our, we’ve seen a doubling of our business, we’ve seen three, three and a half to four x doubling of our channel led sales. [00:06:53] Vince Menzione: Yeah. [00:06:54] Cyril Belikoff: Um, over the last year. And so while our overall business is doubling, channel is accelerating even, you know, even more. [00:07:02] Cyril Belikoff: And so there, there’s a need from our customers because they buy from our channel and there’s obviously a need from the channel. And so we created this resale enabled offer. As you mentioned, we, um. We announced private preview in September and launched GA at Ignite. So, you know, uh, November, just before Thanksgiving holiday and retail Enable offer is all about scale and how we connect a, a, an independent software vendor or a software company. [00:07:27] Cyril Belikoff: To authorize a channel partner to resell on their behalf on a particular geography. And then that allows software companies to expand into new markets with very little overhead. And it allows the channel partners to create a set of offerings, not only from one partner, but you might have multiple software companies or applications that you stitch that are together to create an end-to-end customer offering or experience. [00:07:51] Cyril Belikoff: And so we are seeing, we are seeing many to many relationships. So software companies might authorize many resellers, many markets they’re in, for example. Yep. And then resellers, um, they’re, they’re becoming authorized resellers from many software companies so that they can really stitch together, end into end solution. [00:08:09] Cyril Belikoff: And it, we’re loving it and we are getting great feedback. It is early days for our global availability for, uh, re office, which. But we had partners that were literally waiting, um, uh, and waiting for deals. And within the first week there was, they were, uh, processing the, the Oreo deals at, at, at quite large scale already. [00:08:31] Cyril Belikoff: So. We are excited about the feedback that we’re getting. We, as you know, we, we stay close to that feedback and we listen well, um, and adjust from it. So we got more work to do, but, um, it’s a great opportunity for, to connect our, our multiple types of partners, software companies, and resellers. [00:08:48] Vince Menzione: Yeah, I agree. [00:08:49] Vince Menzione: And you know, I talk to a lot of these organizations myself, and there is palpable excitement. In the channel from Distees that were sort of disengaged a couple of years ago, maybe, trying to figure out where they were gonna monetize. And the other way area that’s aligned to this as well is the Ms. P community. [00:09:06] Vince Menzione: So these MSPs are getting bigger and bigger, and organizations like Accenture, Avanade, and ndl. Or becoming MSPs or creating Ms. P practices within their own firms. But there’s even these smaller MSPs, but many of ’em are getting to a billion dollars or more. These were little mom and pop companies years ago, but the customer so needs to have, you know, especially with ai, right? [00:09:27] Vince Menzione: Because we’re in a constant state of evolution right now. I need somebody that can help me on the tooling and then also help me on, you know, getting the tooling to work. And so, uh, we’re seeing a lot of excitement from that. Community, which wasn’t really as engaged with Microsoft the way they that they are now. [00:09:43] Vince Menzione: They’re really getting engaged in a big way. [00:09:46] Cyril Belikoff: Yeah, it’s promising. Like you say, you know, the, the, we’re all learning this new AI world and obviously marketplace has taken off. We’ve had the classic SaaS solutions or cloud solutions on marketplace for a while, but really un having the local partner that’s close to the customer, what the customer’s trying to need to do and be able to connect the, the traditional. [00:10:07] Cyril Belikoff: Software as a service applications with these new AI experiences and really, uh, stitch them together and help them operationalize, you know, in their own, you know, cus in their own terms and what they’re trying to, uh, do is so important. You know, um, and to your point there, there are large, they’re the large ones that are seeing opportunity on the marketplace. [00:10:27] Cyril Belikoff: But the, you know, when you get down to, uh, medium and smaller businesses, they really need their local friendly resetter to help them. [00:10:35] Vince Menzione: Yeah. [00:10:35] Cyril Belikoff: Uh, so you’re right. We are seeing an, a new en energy engagement from not only our existing 500,000 partners, but a bunch of those new ones. [00:10:44] Vince Menzione: So, uh, again, second week of 2026, and people are really just starting to wake up from the holidays. [00:10:50] Vince Menzione: Now they’re getting ready for their s ks. All these partners are lining up and getting their teams aligned. Uh, you’re in front of them. Let’s have a conversation like what should they be doing better and differently? What do they need to go do now? It’s 2026. [00:11:06] Cyril Belikoff: Yeah. Um, you know, first of all, if you’re a software company, you know, understand what the, the Microsoft marketplace can help you with, uh, can help you scale to global markets, remove burdens like tax, um, a processing, engaging with customers. [00:11:21] Cyril Belikoff: Um, we’re seeing an acceleration and doubling of, uh, not an acceleration deals, but doubling of deal sizes, as you know, through the marketplace. Uh, and there. It helps with engagement at different types of companies, whether it’s, or different types of, uh, roles in a company, whether it’s a, a procurement person or an IT person or a business person. [00:11:42] Cyril Belikoff: So, you know, get onto the marketplace, create offerings, um, and give us feedback. And then on the reseller side, um, also lots of opportunities, you know, register as, as a reseller, um, you know, understand the benefits and. The, the Azure sponsorships that we have available for you, that you can close deals with their, their, their credits and, and incentives that we provide to you. [00:12:06] Cyril Belikoff: And then figure out how you do your first deal with a software company. Um, yeah. You know, a lot of people will say like, should I have a big strategy? And Yeah. Yeah. I mean, if you want to, that’s okay, but just getting into. Uh, the marketplace, figuring out one or two deals, transacting and seeing the opportunity is many ways the best way to do it and to learn it yourself. [00:12:28] Cyril Belikoff: And then you figure out, okay, where, where’s the opportunity for me in this deal? Am I in the transaction? Uh, am I in the services around the transaction or combination? Um, and just getting your feet wet will get you going and, and, uh, get you learning. [00:12:42] Vince Menzione: You know, I think about this in the, the time the partners are, they have this huge opportunity with Microsoft around marketplace and then thinking about how they build their own ecosystem. [00:12:52] Vince Menzione: And like you said, don’t, don’t try and boil the ocean, right. Don’t try and do it all at once. Mm-hmm. But start out small, but understand, you know, work with the Microsoft teams, understand how, how co-selling works, how to engage with the, with the Microsoft organization. How to, how to be up on marketplace, how to situationally. [00:13:09] Vince Menzione: You know, Jay and I were talking about this 28 moments and he talked about a deal that started out as an AWS deal, but it wound up a Microsoft deal because NTT and Software one were involved in the in the deal and influencing the customer’s decision process. Right working with Microsoft. And so we just need to be smarter, I think. [00:13:28] Vince Menzione: I think today it’s a very different model than it was 20 years ago when you and I got started in this business. Uh, yeah. And people just really need to go think about this more strategically in how they build this. [00:13:39] Cyril Belikoff: It’s great. I totally agree. Um, like I said, getting your feet wet, understanding the co-sell to your point and, and, and how Microsoft sells. [00:13:48] Cyril Belikoff: Um, and then understand what customers are trying to, you know, get, get, get out of it with their, their Azure commitments and how they can retire their Azure commitments through purchases on marketplace, which in sense them, um, to also work on the marketplace. So you, I think partners will find Microsoft sellers. [00:14:04] Cyril Belikoff: Own compensation, um, incentive to work. We’ll find that customers are incentive to transact on the marketplace. And so just enter that, you know, triangle and, and get engaged and, uh, and learn and then give us feedback. Like, like I’ve mentioned many times with you, we, uh, we take feedback every month from customers and partners in, in forums like this, um, in other forums, and then we evolve and, you know, build out, uh, stronger experiences. [00:14:31] Vince Menzione: Yeah. Cyril, I want to thank you again. So great to have you join us today and, uh, so excited to continue our, our mutual relationship and our beneficial relationship in 2026. So thank you again for everything you do and supporting us. [00:14:45] Cyril Belikoff: Yeah, thank you. Thank you. Happy New Year to yourself and uh, and your community and, uh, thanks so much again. [00:14:50] Cyril Belikoff: Appreciate it. [00:14:50] Vince Menzione: Thank you, Cyril. The Ultimate Partner Winter Retreat is gonna be here in the Boca Studio. This is the third year that we’re gonna be here in Boca. This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate setting. [00:15:12] Vince Menzione: We can see upwards of 40, 50 people. Uh, we’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. That’s an incredible property and, uh, we’d love to have you join us. Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. [00:15:30] Vince Menzione: Thank you.

This week Sam, Santi B and Andrés cast their eyes over the first three rounds of league action in the 2026 Torneo Apertura, which have seen consistency (if nothing else) from Independiente, early group leads for Lanús and Independiente Rivadavia, and Juan Fernando Quintero playing like it's 2015 again for River Plate.

Stop losing the AI revenue multiplier game. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, Jay McBain reveals why focusing solely on consumer AI hype is a massive mistake that causes businesses to miss the real opportunity: the 99% of business data currently sitting in cold storage. We discuss the critical shift toward “Agentic AI” and integrations, where the real money lies for partners—moving from a standard transaction to a $3 to $7 multiplier effect. Jay also issues a stark warning about the “book of failure” waiting for companies that refuse to adopt a platform mindset, explaining why you can’t hire your way out of the talent shortage and must embrace the seven-partner ecosystem to survive the next decade. https://youtu.be/RXRJW027Qz8 https://youtu.be/RXRJW027Qz8 Key Takeaways Partners can unlock a $3 to $7 multiplier on every dollar of Microsoft revenue by focusing on the full customer journey. 99% of the world’s business data is not yet trained into models, representing the massive “Agentic AI” opportunity. The talent shortage is forcing end customers to outsource because they cannot compete with hyperscalers for AI skills. Integration is now the number one buying criteria for modern customers, necessitating a platform approach. We are overestimating the AI change in two years but vastly underestimating the transformation coming in ten years. Your visible pipeline may be less than 10% of your total addressable market because you aren’t seeing the 28 moments before a sale. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Agentic AI, AI Multiplier, Cold Storage Data, Business Integration, Jay McBain, Platform Economy, Ecosystem Strategy, Managed Services, Co-selling, Hyperscaler Partnerships, Talent Shortage, Magnificent Seven, Digital Transformation, 28 Moments, AI Governance. Transcript: [00:00:00] Jay McBain: And getting from one to two to $3 a multiplier. So if Microsoft wins a hundred thousand dollars, I win $300,000 at 75% margin. And a sticky customer that’s gonna continue to enrich every 30 days forever. [00:00:16] Vince Menzione: I want to double click here. You talked about ag agentic technology and ai. I just wanna go back in on this. [00:00:21] Vince Menzione: So where is the money? Where’s the real money for the partners that are, that are participating? Microsoft? We’ll talk to Microsoft about Frontier Firm in a little while, but is it on advisory? Is it on build? Is it on managed services or ongoing optimization? Of the, of the stack. Where, where is it? [00:00:36] Jay McBain: Yeah. All the above. [00:00:37] Vince Menzione: All of the above. [00:00:38] Jay McBain: So Microsoft is famous for, you know, $8 and 45 cents of multiplier. We’ve written probably three dozen of these reports. Just this year. So whether you’re in a cyber platform, whether you’re in a hyperscaler platform, big SaaS platform, the first thing the CEO does when they get on CNBC or they get, uh, on their keynote in Vegas is say, Hey, you know, you can make $7 and 5 cents. [00:01:01] Jay McBain: You can make $7 and 13 cents, and here’s where it’s. This percentage of it is in consulting advisory. This percentage is in design and architecture, implementation, integration, managed services. This is how much, it’s a small little slice in procurement. If you wanna resell, that’s fine, but here is the opportunity and there’s no customer on the planet that’s gonna outsource seven to one. [00:01:23] Vince Menzione: Right? [00:01:23] Jay McBain: You know, it’s not advisable that anyone hands over the keys. You have to have some insourced talent Absolutely. To keep the thing running. But what would’ve been in the past, maybe one to one, or you know, two to one, is quickly becoming three to one to say that I can’t find, as an end customer, the AI talent to do this. [00:01:43] Jay McBain: I can’t find the cyber talent. I can’t find the infrastructure talent. I, I can’t find the talent. Even if I did, I can’t compete with these magnificent seven. I can’t compete with these big partners in terms of what they can pay. So now my ability, and now a younger buyer, majority buyer, now being a millennial loves a team sport. [00:02:02] Jay McBain: So they don’t mind this outsourcing of talent where they need it, and that’s why there’s seven partners around the table. But in this multiplier effect, the biggest opportunity for partners is not a specific skill or not a specific part of the journey. It’s actually understanding this multiplier and better serving the customer. [00:02:20] Jay McBain: Through before, during, and after the transaction and getting from one to two to $3 a multiplier. So if Microsoft wins a hundred thousand dollars, I win $300,000 at 75% margin. And a sticky customer that’s gonna continue to enrich every 30 days forever. [00:02:38] Vince Menzione: I love that. Uh, we can talk all day about ai. There’s a couple things specifically though, but what is the one missed? [00:02:45] Vince Menzione: Conception that partners have about Agen, AI’s impact on go-to market? [00:02:50] Jay McBain: Well, the misconception I can broadly at this point is that all of the hype cycle in the first, you know, two to three years of build out has been all consumer. [00:02:58] Vince Menzione: Yeah. [00:02:59] Jay McBain: So, Nvidia being the richest company and you know, Elon Musk becoming the richest person and all the changes that are happening and you know, how, how the world’s mostly it’s a consumer story. [00:03:08] Vince Menzione: It is. [00:03:09] Jay McBain: You know, Chachi PT became the fastest growing product in history. And you know, to the point of having 850 million, you know, daily users. Crazy. You know, just in a couple of years we’ve all changed our behavior from going to do a search and getting a bunch of links and then clicking the links to try to find the answer to answer first. [00:03:25] Vince Menzione: Yeah. [00:03:26] Jay McBain: And you start to think now through the business side of it, 99% of world’s business data has yet to be trained or tuned into models. 83% of it sits in cold storage at the edge. So I, I always tell the story. I mean, probably the most likely story in our industry is when you get your flight canceled and now you’ve got this chat bot [00:03:45] Vince Menzione: Yeah. [00:03:45] Jay McBain: You know, that comes and cancels your flight and is very empathetic, you know, feels really bad for you, but it can’t do anything. [00:03:52] Vince Menzione: No. [00:03:53] Jay McBain: So what I would like as a consumer when you do that, is to go download my 53 years of flying and understand what kind of flyer I am. ’cause I could be the, you know, we’re sorry we canceled your flight. [00:04:05] Jay McBain: We’ve already got a Marriott night for you and an Uber waiting at the curb and we’ll have you back here at 5:00 AM for the next available flight. Or you happen to be like me. We’re gonna get you on a flight. You gotta run across the airport. But we got a flight, you know, waiting to go and that’ll get you about six hours away from your home and your kids. [00:04:24] Jay McBain: We already have a hertz rental waiting. Yeah. And you’re gonna drive that six hours, but you’re gonna be home, you know, to take your kids to school tomorrow. Exactly. So that’s the business data. And that goes to finance, that goes to pharmaceutical. I mean, it goes into every industry, but if that chat bot got access to the business data and being able to act on a richer set of data about you personally, and then became AG agentic. [00:04:46] Jay McBain: Again, I don’t want to go to Marriott. I don’t wanna go to Uber. I don’t wanna go to Hertz. There’s a thousand permutations in a canceled flight and I, and I, you know, wanna notify my family and there’s so many things going on that age Agentic work becomes everything, which I love it, by the way, in our partnership term is called integrations. [00:05:03] Vince Menzione: Yeah. [00:05:04] Jay McBain: Our buyers now in integration, first buyer, it’s their number one criteria and every company thinking through their adjacencies. Including technology companies have to be the most integrated of their set of competitors. [00:05:17] Vince Menzione: So we need to get this part right. [00:05:19] Jay McBain: We have to get this part right. [00:05:20] Vince Menzione: What do you think, what do you think the time horizon is for that? [00:05:23] Vince Menzione: When are we gonna, when are we gonna see that chat bot that comes back and says, Jay, I’ve rebooked your flight. I’ve got the Hertz rental car ready for you. I’ve notified Michelle and the kids, and here you go. [00:05:33] Jay McBain: Yeah. Well for me that’s a 10 year horizon. [00:05:36] Vince Menzione: Okay. [00:05:37] Jay McBain: I mean, the biggest problem is no airline right now. [00:05:39] Jay McBain: No company right now wants to open up their cold storage and, you know, forklift it up into. You know, a consumer level, large language model. Yeah. So the security isn’t set yet. The governance, the compliance, the risk, all the different things. Nobody wants to be first, uh, in, in that area. So we’re running little pilots. [00:05:59] Jay McBain: The pilots, you know, aren’t converting into production at the level we want. But that, that, that goes back to the Bill Gates quote. You know, we tended to overestimate what would happen in two years. Two years, but we’re absolutely underestimating what’s gonna happen in 10. [00:06:12] Vince Menzione: Yeah. [00:06:13] Jay McBain: This has been the fastest growing industry for 50. [00:06:15] Jay McBain: It’s going to be for the next 10 guaranteed, but probably for the next 20 to 50 as well. And, and this is that stage of how do you start to make these integrations? If you go to the platform slide, this is the, you know, I, I tried to think through the, what would the book read when, when 53% of companies that we know and love today fail. [00:06:36] Jay McBain: Somebody writes the book, you know, they invented the thing that killed them or they, you know, as mismanagement or whatever, it’s, you know, the book always starts, you blame the CEO for the first chapter. You blame the board fiduciary responsibility in the second chapter, but now you got like eight more chapters to write. [00:06:51] Jay McBain: I think the answer is here. [00:06:53] Vince Menzione: I [00:06:53] Jay McBain: agree. Winning in the AI era is platforms. Big platforms working with other platforms up on the upper right, the integrations. Yep. That’s the number one criteria. It’s the airline working with all the different pieces. It’s the real estate agent working with all the different pieces the bank working with. [00:07:11] Jay McBain: All our lives all become interconnected, and these agents start working side doors and back doors on our behalf. Before we ever know we need them before the flight’s even canceled. [00:07:20] Vince Menzione: Yeah. [00:07:21] Jay McBain: And then the seven partnerships, the services and channel partnerships. If you’re in cybersecurity, 91.6% of it goes through the channel. [00:07:30] Jay McBain: That’s how it’s transacted. You need channel partnerships, but you also need partnerships with the other six partners around the table. You’re not just gonna win without one reseller. You are gonna have to build the other partnerships. So to get to the two or three, that’s the services and channels you have to win In alliances, this is a big part of ultimate partnerships. [00:07:47] Vince Menzione: Yes. [00:07:47] Jay McBain: Is winning with the hyperscalers, winning with the SaaS companies, winning on these marketplaces, winning with the big cyber platforms, distribution platforms. These bigger platforms are starting to take shape and this is what they look like working well. And you could compete tooth and nail in the morning. [00:08:03] Jay McBain: And be best friends by the afternoon. [00:08:04] Vince Menzione: Your frenemies. [00:08:05] Jay McBain: Your frenemies. Yeah. And then finally it all comes to go to market. You got these 28 moments before a sale and somebody is earning and winning those moments. And in the majority of cases, you’re never gonna see these moments. And that’s why your pipeline is less than half of your TAM and maybe less than 10% of your tam. [00:08:23] Jay McBain: ’cause you just don’t have visibility to where your buyers are. But the more partners, the seven partners that you connect to. You’re gonna start to see them and the more technology and more agentic technology that you connect, you don’t want humans filling out deal registration forms. You don’t want humans calling other humans. [00:08:40] Jay McBain: You want all of this being shared. The more of this you do in go to market, the co-selling, the co-marketing, co-innovation, all of this comes together. This is the rest of the book. If the companies today in every industry aren’t driving a platform in their own industry. They’re going to probably fail. [00:08:58] Vince Menzione: Absolutely. You know, we talk about situational awareness in an account. You talk about the seven seats at the table. The customer is talking to all these companies. You may not know about it. You think you’re, you’re dominant in the account, and they’re relying on all these decision makers that I think you said 6.3 is the actual number, right? [00:09:13] Vince Menzione: Yeah. Uh, analysis wise, how many. Organizations are part of that trusted group. You need to go influence all of those. You need to build the co-develop co, co-create with those organizations as well. And you need to be thinking about the whole ecosystem. This ties into this conversation about the decade of the ecosystem. [00:09:30] Vince Menzione: You know, you’ve been talking about it since 2020, maybe a little bit before. I think you might’ve even in this podcast studio. It might have been one of the first times we talked about the decade of the ecosystem. It really feels like this is the moment that all of this comes together. Maybe this slide defines why organizations need to think ecosystem and not vendor channel, if you [00:09:49] Jay McBain: agree. [00:09:50] Jay McBain: Yeah. And there’s a couple of, you know, companies and more than a couple that kind of have this slide posted in the CEO’s office. [00:09:58] Vince Menzione: Yeah. Should be. [00:09:59] Jay McBain: Every [00:09:59] Vince Menzione: CEO should be, and uh, every CEO should see this. The Ultimate Partner Winter Retreat is gonna be here in the Boca Studio. This is the third year that we’re gonna be here in Boca. [00:10:10] Vince Menzione: This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate. Setting, we can see upwards of 40, 50 people. Uh, we’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. That’s an incredible property. [00:10:32] Vince Menzione: And, uh, we’d love to have you join us. Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

Escúchanos todos los jueves a las: 9:00 pm (hora del centro de México), por Radio Esperanza, 1140 AM (www.radioesperanza.mx) y los domingos 9:00 pm (hora del centro de México), por Radio Formula 1230 AM en Monterrey, Nuevo León, México (www.radioformulamonterrey.com.mx), y 11:00 pm por Radio Esperanza Para escuchar más de nuestras prédicas puedes visitarnos en, www.elevatuvision.com Si deseas comunicarte con nosotros puedes escribirnos a elevatuvisionmonterrey@gmail.com o info@predicascristianas.mx

Que raio de cor é Copo Cheio E Coração Vazio?

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, we dive deep into Microsoft’s new “Frontier Firm” concept—a strategic framework designed to help organizations become AI-first. We explore the four key pillars of the success framework: enriching employee experiences, reinventing customer engagement, reshaping business processes, and bending the innovation curve. The discussion also covers critical updates from Microsoft Ignite, including the introduction of “IQs” (Work, Fabric, and Foundry) and the new Agent 365 for observability. Finally, we outline the massive opportunities for Azure partners, from core migration to building unified data platforms and deploying AI agents. Key Takeaways A Frontier Firm is an AI-first organization built on a four-pillar success framework. The four pillars are enriching employee experience, customer engagement, business process, and innovation. New “IQs” (Work, Fabric, Foundry) provide the intelligence layer for AI agents to operate effectively. Agent 365 was announced to provide security, identity, and observability for AI agents. Change management is just as critical as technology implementation for AI adoption. Azure partners have three main opportunities: migration, unified data platforms, and building AI apps. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Frontier Firm framework, Microsoft AI strategy, Azure partner ecosystem, AI-first organization, enriching employee experiences, reinventing customer engagement, bending the innovation curve, Work IQ, Fabric IQ, Foundry IQ, Agent 365, AI observability, AI agents, Azure migration, unified data platform, Microsoft Ignite announcements, AI change management, Ultimate Partner winter retreat, Boca studio, ISV success, Azure incentives, tech leadership. https://youtu.be/ZbS61Kr6gGw?si=_ET6-Z5i2JYvFj1c Transcript: [00:00:00] Cyril Belikoff: AI is changing our daily operations. And how can, uh, on a day-to-day, uh, basis can those people get their heads around what AI is and then help them, um, you know, leverage ai more [00:00:16] Vince Menzione: talking about leadership, Microsoft’s leadership around frontier firms. How should partners think about frontier firms? [00:00:23] Cyril Belikoff: Yeah, it’s a great question. [00:00:25] Cyril Belikoff: Uh, in the last, you know, six months or so, we introduced, uh, this concept of a frontier firm, which is really around an organization that is AI first. Yeah. Uh, now of course that’s not new. Um, but really we wanted to try and leverage all the experiences that we’ve had with many, many customers and partners and put it into some sort of. [00:00:47] Cyril Belikoff: Success framework and provide sort of, uh, uh, ingredients, if you will, on how to best get there. And so we came up with the success framework for Becoming Frontier, uh, in, in four areas. One is about, uh, enriching employee experiences, reinventing customer engagement, reshaping business process, and bending the innovation curve. [00:01:07] Cyril Belikoff: And if you look at any of the innovation that’s happened around AI and, and, and becoming AI first, um. All of the projects that we’ve done, the thousands, the tens of thousands of projects on a LA we’ve done have fallen into one of those four categories. So we really, we, we spoke about the success framework and how we can help customers, you know, become frontier. [00:01:28] Vince Menzione: Take us through it one more time. Maybe just a, a, a few, a little comment on each one of those four, because I think, yeah. Every single one of ’em standing on their own is so important for organizations. [00:01:36] Cyril Belikoff: Yeah. That if you really think about it, it’s about how are we driving business outcomes. So the first one is en enriching employee experiences. [00:01:44] Cyril Belikoff: Nice. So each of us is an employee of some organization. And how is that organization enriching that experience, leveraging AI so that individuals can do great work, uh, whether they’re a developer. Or a marketer like myself or a salesperson or someone in HR or finance, AI is changing our daily operations. [00:02:06] Cyril Belikoff: And how can, uh, on a day-to-day, uh, basis can those people get their heads around what AI is and then help them, um, you know, leverage AI more? Then there’s reinventing customer engagement that’s really about. Our, our customer’s customer. And so how do we rethink that, uh, help them rethink those engagements with ai. [00:02:28] Cyril Belikoff: The third is reshaping business process. Of course, uh, we know about the opportunity with AI and agents and how we can streamline process, you know, remove hurdle, move, remove friction, make it faster and easier. Then the final is about bending the innovation curve, and that’s really about the new wave of, of experiences and applications and maybe even business models that might come up for our customers and how we help them with ai. [00:02:54] Cyril Belikoff: So, uh, like I mentioned, this concept of becoming frontier is relatively new, but we have the success framework on those four areas and, and deep experience in those four areas where we’ve helped, you know, thousands and thousands of customers over the last three or four years. [00:03:09] Vince Menzione: So you lead the Azure partner business. [00:03:11] Vince Menzione: How do you think about product strategy and can you share more about Azure partner opportunities specifically? [00:03:21] Cyril Belikoff: Yeah. Um, I’ll take a little, a, a minor step back and talk just more broad, more broadly about, uh, Microsoft and then I’ll drill into Azure. It’s a great question. I love Azure. As you know, I’m Yes. [00:03:32] Cyril Belikoff: Um, part of the Azure team, um, but I, I mentioned becoming Frontier and at. At, um, at Ignite, we announced some company-wide announcements around products that we have available to help fulfill on those promises of becoming Frontier. Um, we announced three, what we call IQs, a work iq, a Fabric IQ, and a Foundry iq. [00:03:54] Cyril Belikoff: Those are really the intelligence within the organization that your AI and agents can leverage as a platform to get smarter. So Work IQ is essentially the knowledge about your employees and how your employees work. Um, of course, that’s, uh, confidential and proprietary to you, so no one else gets to see it. [00:04:12] Cyril Belikoff: Yeah. But we provide you with the ability to leverage that information so that employees can, you know, work better. Then Fabric iq, that’s the how your business operates. Uh, so your business processes and then Foundry iq, that’s the sort of business knowledge, how, you know, different types of knowledge, whether it’s a database or a web storage or. [00:04:31] Cyril Belikoff: Document storage and how you can curate that so that you can have AI and agents sort of get smarter in the organization. Nice. And then of course, observability. You want to be able to observe all of this as an organization. AI can do interesting things and so you want to, you know, govern and observe. And so we announce this thing called Agent 365. [00:04:49] Cyril Belikoff: They’ve got a lot of news, which, um, just think about that as a, um. Like Microsoft 365 provides security and identity for a human agent. 365 does that for agents. So of course you want to make sure that agents, uh, have access to some things, not everything. They have an identity so you can track them and what they’ve, and what they’ve done on your behalf. [00:05:12] Cyril Belikoff: Um, and, uh, there’s observability in terms of, you know, how they operate. So we made a ton of product announcements to serve how we are helping customers becoming frontier. So lots of great new and, and lots of opportunity. ’cause as you, as you know, um, in ai it’s not only about the technology implementation or project identification, there’s a lot of change management there, um, in, in, in the technical systems, but in humans like. [00:05:40] Cyril Belikoff: We all workers today, and we, we operate our daily work in a certain way. In order to operate differently with ai, we have to train ourselves and there’s a bunch of change management opportunity for partners in addition to the technology adopt, uh, adoption implementation opportunity. So that’s sort of at the all up Microsoft level for Azure. [00:06:01] Cyril Belikoff: Obviously Azure’s, you know, fabric and foundry I mentioned earlier, that’s part of Azure and so yeah. Azure is the AI foundation, but we have other areas that customers are looking to us for. First is, you know, core migration and modernization. There are many customers that have plenty on premises estate and in order to Yeah. [00:06:19] Cyril Belikoff: Put AI around their data, it needs to be in the cloud. Exactly. Um, and so we’re still working with customers to migrate and modernize their infrastructure and then build a unified data platform. Uh, sort of the next area. Once they get the, their data in the cloud, they wanna stitch it together, whether it’s structured data or unstructured data into one sort of experience. [00:06:41] Cyril Belikoff: And then finally, obviously you wanna build AI apps and agents on top of all of that. So those are three major areas and tons of opportunities for partners, you know, in those areas. Uh, through things like our incentive programs, uh, Azure accelerates our, our, um, program for software companies or ISVs IV success, all layering out incentives, programs, and assistance to help customers in those three or four areas. [00:07:06] Vince Menzione: The Ultimate Partner Winter Retreat is gonna be here in the Boca Studio. This is the third year that we’re gonna be here in Boca. This is always a favorite of our community members, our executive members. Our sponsors and speakers, we’ll all be here in the studio, which is a really intimate setting. We can see it upwards of 40, 50 people. [00:07:29] Vince Menzione: Uh, we’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. That’s an incredible property. And, uh, we’d love to have you join us. Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

We're back for 2026, and this week Sam, English Dan, Andrés, Santi B and Santi S look back over the summer break and the main transfer moves in Argentina and look forward to 2026 in Argentine football, including discussing whether anyone should really care about the league this year.

Misfits Makin' It is the podcast component of the misfit comedy shows produced by Lauren LoGiudice. Show dates and info at www.laurenlogiudice.com In this episode Lauren speaks with Dan Wilbur and Zach Sims, hosts of the podcast My New Thing, to talk hobbies, obsessions, and the eternal search for something—anything—to fill the void. What starts as a wholesome conversation about curiosity quickly derails into nightclub humiliation, misfit childhood stories, bathroom etiquette debates, animal hot takes, and the surprise arrival of Lauren's Boca-based alter ego, Carmela Ravoli. [Ep 49] CONNECT WITH DAN AND ZACH FROM MY NEW THING: My New Thing: https://podcasts.apple.com/us/podcast/my-new-thing-with-dan-and-zach/id1818625621 Dan: @danwilburcomedy Zach Sims: (TikTok) @Zachsimscomedy (Instagram) Zachsims Comedy show every Wednesday at Young Ethel's: We Have Fun To submit your story for Misfit Melodrama segments leave a voicemail at 646-WANG-0-X-1 or send us a message at www.laurenlogiudice.com/podcast. HOW TO SUPPORT THE PODCAST: Rate and review: Misfits trust other misfits to tell them what is good! Tell a friend: Word of mouth is the #1 way misfits learn about their next pod. Sponsor a podcast: Affordable for individuals and small businesses, also makes the perfect gift. Support this art directly with a podcast that's custom-tailored to you or your friends. Make it happen by reaching out to inthemidstprod@gmail.com. CONNECT WITH LAUREN LOGIUDICE: Instagram: @laurenlogi Twitter/TikTok/Threads: @laurenlogi Website: www.laurenlogiudice.com CONNECT WITH MISFIT COMEDY SHOWS AND PODCAST EPISODES: Instagram: @misfitcomedyco

Welcome to the 191st episode of Guarani Vision, the first-ever podcast dedicated to Paraguayan football in English!  With Roberto Rojas, he is joined by his trustworthy co-hosts Fede Perez & Ralph Hannah.In this episode, we talk about the big transfers that have happened in the last week, including Claudia Martinez's move to the NWSL side, Washington Spirit and Angel Romero's move to Boca Juniors, among others.Be sure to like, comment, and subscribe!  Twitter Accounts: Roberto Rojas- https://twitter.com/RobertoRojas97Federico Perez- https://twitter.com/FedeGolPerezMaria Britos- https://twitter.com/CeciiBritosRalph Hannah- https://twitter.com/paraguayralphAlso donate at: https://buymeacoffee.com/guaranivision

Me siga nas redes sociais: Facebook: Diego Menin Instagram: @diegonmenin Youtube: Diego Menin X: @diegonmenin Site: www.diegomenin.com

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this high-impact podcast episode to kick off 2026, Vince Menzione sits down with Jay McBain (Canalys/Informa) to decode the tectonic shifts reshaping the technology ecosystem. Jay reveals why the tech economy is forecasting double-digit growth while the broader economy lags, introducing a “Tale of Two Cities” where direct infrastructure sales are booming but partner influence is more critical than ever. He explains the drop in channel transact share to 66.7% and why the “96% Partner Assist” is the new metric for success. Jay also details the shift away from traditional “Gold/Silver/Bronze” programs toward point systems that recognize partners at every one of the “28 moments” in the customer journey, from influence to long-term retention. Key Takeaways The tech industry is forecast to grow 10.2% in 2026, outpacing the global economy’s 2.7% growth. Channel transact share has dropped from 75% to a forecast of 66.7% as infrastructure deals go direct. Nvidia and the “Magnificent Seven” are driving a massive direct infrastructure build-out for the next era. Microsoft measures a 96% “Partner Assist” rate, with up to seven partners involved in every deal. 80% of customers now prioritize partner certifications and competencies over relationships when choosing partners. The number one request from partners is to be recognized for value across all 28 moments, not just the point of sale. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Jay McBain, Canalys, Informa Tech, Partner Assist, 28 Moments, Tech Growth 2026, Channel Strategy, Nvidia, Infrastructure Buildout, Partner Economics, Microsoft Ecosystem, AWS, Direct Sales, Indirect Sales, Partner Influence, Multiplier Effect, Customer Journey, Partner Programs, Tech Economy, Ecosystem Orchestration. https://youtu.be/ntogEr6mjKg?si=_AaBPBfv9KcMRA9D Transcript: [00:00:00] Jay McBain: By the way, marketplaces, the massive growth in marketplaces for everyone that doesn’t own the marketplace is also an indirect sale. It should be helping these numbers. Yeah, so, but there’s one company that’s driving and happens to be the most valuable company in the world right now. [00:00:15] Vince Menzione: Let’s start off with the first, my burning question I have first, let’s cover it first. [00:00:21] Vince Menzione: If you had a sum up 2026 for partners in one sentence. What is it and what are people still underestimating? [00:00:29] Jay McBain: Yeah, it’s one, one word is probably opportunity. Opportunity. Um, so we look around the world, uh, the world economy without technology in it is gonna grow at 2.7%. That’s about $120 trillion with technology in it, technology industry, we’re forecasting to grow by double digits. [00:00:47] Jay McBain: Amazing. You know, in a world that’s growing at two, uh, we’re expecting 10.2%. Growth. And this industry, as you know, is surrounded by partners. Yes. And there are opportunities in hardware, in software, in services, in telco, all the different parts of the customer’s budget. And to look through the double digits though, I mean the, the extension of the sentence is, it’s a tale of two cities. [00:01:11] Jay McBain: Yeah. I was gonna ask you about this. Police do. There isn’t an opportunity in every slice. You know, some of the slices are shrinking by single digits. Some of them are growing by low single digits, but some of them are in the 20, 30, 40% growth range. And this is what partners are starting to think, these tectonic shifts that are happening, the ultimate partnerships that are happening are in very specific places that you kicked off this session talking about. [00:01:35] Vince Menzione: Yeah. So I would love to di dive in here because we have your, we have your slide up behind us. In fact, in talking about this $6.1 trillion economy around te uh, tech and telco and this opportunity. So, you know, we’re, there are gonna be winners and losers right in, in terms of these, uh, these segments or slices of the economy. [00:01:55] Vince Menzione: We can talk about that now. I, I think maybe it would be a good idea to talk about both the channel and, and why the par the channel plays such a big role in this growth. And then talk about what the winners and losers are gonna be. [00:02:07] Jay McBain: Yeah, I mean, broader. Um, actually if we go to the next, uh, slide, there is, um, a declining number and in the world economy that 120 trillion, 75% of it. [00:02:20] Jay McBain: Uh, moves indirectly. You bought your last car from a dealer. Yeah. You bought your last, uh, TV from a retailer, you know, peanut butter from a grocer, that type of thing. But the agencies, the brokers, the resellers, the retailers, the franchisees, the gas stations, pharmacies, grocery, all the different parts of the 27 industries, you know, play an incredible role. [00:02:40] Jay McBain: Our industry was at 75, not just three years ago. Wow. It dropped to 73.2. Two years ago, down to 70.1 last year, and this year’s forecast to be 66.7, so it’s dropping by about 3% each year and it’s this how money changes hands. Yeah. By the way, marketplaces, the massive growth in marketplaces for everyone that doesn’t own the marketplace is also an indirect sale. [00:03:05] Jay McBain: It should be helping these numbers. Yeah, so, but there’s one company that’s driving and happens to be the most valuable company in the world right now, Nvidia. Yeah. And the broader data center buildup mostly on consumer side, but this infrastructure data center build out globally happening right now is mostly happening direct. [00:03:22] Jay McBain: Yeah. There are the magnificent seven who are spending hundreds of billions of dollars each. On these chips and on this, uh, capability and capacity for this next 20 year era. And this is not a resell gain. They’re not buying through distribution and not buying through a reseller. And that’s where you talk about haves and have nots. [00:03:40] Jay McBain: You talk about this economy that, you know, Nvidia for example, was growing at triple digits, quarter in, quarter out, you know, becoming the most valuable company. And it’s not. A traditional technology opportunity, right? There isn’t managed service providers inside these data centers. There isn’t technology folks like VARs and system integrators in plugging in the equipment. [00:04:02] Jay McBain: Yeah. So we gotta watch and, and look at where this next shift takes us and where this multiplier opportunity wraps around it. So that’s the second number here. 96%. Which hasn’t changed. This is a number by the way, that Microsoft measures Yes. Understand. And, and Microsoft looks at it and, you know, second most valuable company in the world measures every deal they’re in and then have been for decades. [00:04:26] Jay McBain: And they measure this 96% of partner assist upwards of seven partners in every one of their deals. And looking at this partner assist number is what drives them. And in Microsoft’s case. You know, perhaps without a better product price or uh, promotion than their lead competitor. AWS, they’ve outgrown them for 26 straight quarters. [00:04:45] Jay McBain: Yes. And they point to place as the reason why that two, three, maybe even four of those seven partners may be leading with Microsoft in critical moments. And so every company, large, medium, and small, look at this partner assist number. And this is where we take that ecosystem conversation. [00:05:02] Vince Menzione: So with 96% partner assist, why do partners touch, touching, everything still feel invisible in many cases. [00:05:11] Vince Menzione: And what’s the one move that they, they make? Or need to make to make them undeniable to [00:05:15] Jay McBain: vendors in 2026? Yeah, I mean, this is a long legacy. There’s 44 years of legacy of being measured at the point of sale where programs were built and paid at the point of sale. Yeah. Assuming you did a bunch of stuff like consulting and design and advisory before the point of sale, assuming you’re gonna stay after the sale and get the renewal and get the upsell, cross sell, and enrichment, there was this assumption, but you were really recognized only at one moment. [00:05:41] Jay McBain: And when we did the survey last year across, you know, 20,000 partners around the world, the number one thing they’re asking vendors for now. Is to recognize, measure monitor me at every moment. Mm-hmm. 28 of them before the sale every 30 days. Forever after the sale. Yep. At the point of sale, the provisioning, the procurement, all the pieces of where we add value. [00:06:02] Jay McBain: And now Microsoft was one of the leaders that came out with a point system over three years ago to say, we’re gonna start measuring and, you know, spreading the program dollars around a little bit like peanut butter. There’s over 400 companies now who have followed suit. You know, Cisco goes live in two weeks, so we’re in this mode now where the world is changing of economics, of partnering. [00:06:23] Jay McBain: It’s changing how recognition happens and it’s the number one thing partners want. [00:06:27] Vince Menzione: Yeah, we’re moving away from the gold, silver, bronze, uh, days of the past and, and tying ’em to these moments. In particular, the Ultimate Partner Winter retreat is gonna be here in the Boca Studio. This is the third year. [00:06:41] Vince Menzione: That we’re gonna be here in Boca. This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate setting. We can see it upwards of 40, 50 people. We’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. [00:07:01] Vince Menzione: That’s an incredible property and uh, we’d love to have you join us. Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

Ugh, what an ordeal. Yadvina got stuck in Boca because of the East Coast snowstorm and couldn't back to Marblehead. Ronna is furious, but while it might mean The Carriage House (and, God help us, The Main House) goes a few extra days without being cleaned, it also means you get an extra week of access behind the Patreon paywall! This week we go to Patreon 269 from September 12... There you are! After some hiding and seeking, Ronna (& Bryan) are back with another fabulous show in The Patreon Carriage House. This week we have the deepest dive you'd ever want into the history of Carl's Jr., and then Ronna (& Bryan) answer a cliffhanger about wedding shower gifting etiquette.