Minute With Messaging

Course correcting your nonprofit's communication strategies isn't impossible, but it does require a plan. In this episode we cover the advantages of having a tailored communications plan for elevating your organization's success. College of the Mainland Foundation Executive Director Dr. Lisa Watson shares what her team was able to achieve once they had a blueprint in place.

Whether 10 or 40-years-old, organizations often find themselves at the crossroad of needing a 2.0 version of their brand. In this episode of Minute with Messaging, we discuss the powerful impact translating messaging into actionable experiences can have on elevating your success to the next level. Dr. Matt Schlueter, Chief Nursing Officer of Ambulatory Care Services at the Harris Health System shares how important authenticity of brand messaging is to the employee experience in healthcare, especially for retaining staff and ultimately patient satisfaction.

As nonprofits grow, it's not unusual for their purpose to get lost in an overwhelming inventory of what they do and how they do it. In this episode, we examine strategies necessary for overcoming the “Lost in Logistics” messaging milestone. President of the Center for Relationship Education, Lauren Reitsema shares how the CRE was able to reconnect with their “Why” after getting lost in all the details of the many services they offer.  

In this episode, we're discussing how new nonprofits can successfully connect the dots between needs not being met and the solutions they offer to attract support. We're joined by Executive Director of Higher Up Texas, Hillary Gramm, who shares how her organization was able to build a foundation of support within its first year of operation. 

Leveraging the right partnerships can be a deciding factor in elevating your organization's impact and expanding its reach. This episode of Minute with Messaging™ examines how applying strategic partnerships your marketing communications plans delivers multidimensional results.

As the year comes to an end, is your creativity spent and communications running on empty? Then it's time to refuel for the promising months ahead. This episode of Minute with Messaging™ provides strategies for restoring creativity over the holiday break.

As CEO, it's impossible to be everywhere all the time.  So as your company grows, you need to consider how to share the responsibility of impactfully telling your organization's story.  This episode of Minute with Messaging™ provides key strategies for scaling your presence.

Change can be intimidating, especially for legacy organizations with decades of history, but if a brand's relevance isn't resonating with target audiences it may be time for an update. This episode of Minute with Messaging reviews brand refresh strategies for maintaining your organizations' relevance.

Organizations with an established history of impact cannot rely solely on their legacy to appeal to the next generation of forward-thinking donors. This episode of Minute with Messaging™ provides key strategies for elevating your organization's relevance through refreshing messaging while honoring its longstanding history.

Putting a few dollars behind content you've already posted on your social media platforms can really boost its exposure. This episode of Minute with Messaging™ provides actionable strategies for placing promoted content for greater visibility and enhancing your organization's social media efforts.

This episode of Minute with Messaging™ provides three critical steps for fulfilling your company's brand promise and ensuring its authenticity for greatest impact.  As Dr. Maya Angelou famously said, “People may not remember exactly what you said, but they will never forget how you made them feel.” 

Emotional Intelligence plays a unique role in delivering results for your marketing communications when you do your homework to increase awareness, practice genuine empathy and come through on the expectations you create. Getting out of your head and into those of your key audiences is the name of the game! This episode of Minute with Messaging™ provides important strategies for how to do that. 

Your company's culture is its lived values. Today's workforce views company culture as a critical factor in deciding job offers. How culture is communicated is also a significant influencer of employee satisfaction and retention. This episode of Minute with Messaging ™ addresses the nuances of value messages and the impact of company culture as words in action. 

Minute with Messaging is your go-to source for communication strategies that set you apart from the competition.

Digital advertising delivers a precise method for getting in front of audiences you want to reach, but to achieve your impact goals requires attention to detail and a commitment to connecting all the dots in advance of launching your campaign. This episode of Minute with Messaging provides six essential details for planning a successful digital campaign.

"Innovate or Stagnate" was a guiding principle used by legendary Motown founder Barry Gordy, and one you've likely discovered for yourself during year of the pandemic. As we begin to see a light at the end of the tunnel, a rock-solid vision is something you'll need to excel in 2021. This episode of Minute with Messaging™ provides valuable advice for helping create or update your company's vision and communicate it effectively.

A solid communications plan is like your GPS. It targets the destination, factors in roadblocks and follows a timeline. Rarely does GPS knock us off course. So why do we constantly reroute our marketing and outreach plans with second-guessing? This episode of Minute with Messaging ™ addresses the damaging effects of questioning your decisions and encourages businesses to stay the course once a plan is in place.

Connecting with target audiences is only half the battle. How do you win over nay-sayers or critics? This episode of Minute with Messaging helps to crack the code on persuading challenging audiences.

In today's world of virtual communications, are you wrestling with how to make connections more engaging? In this episode of Minute with Messaging™ we provide more strategies for achieving an impactful connection.

Translating messages into actual customer experience is a valuable strategy for distinguishing your organization from its competition, forming lasting impressions and building brand loyalty.

When messages used to describe your organization's unique purpose, values, and culture don't line up with what customers actually experience, you risk a betrayal of trust that can directly impact your bottom line. The key is an Experienced Messaging™ assessment.

Unlike challenging times of the past, surveyed leaders report that this time, they see communications as a priority.

This Part 2 look at how basic research is key to capitalizing on the science of communications examines how speaking your audience's language is essential for motivating action.

The demand for return-on-investment has never been greater. Capitalizing on the science of communications by first doing some basic research sets up a much firmer foundation for success. This Part 1 episode of “ROI and the Science of Communications” explains why.

How can the digital communications we're relying on be more engaging?  The answer lies in staging an impactful experience.  This episode of “Minute with Messaging” explains how.

Often the details of what a company does overwhelms its ability to clearly tell its story. Find out how to effectively navigate this common challenge.

This Minute with Messaging™ episode explains how sharing why with your work team can boost their confidence in leadership, increase trust and generate positive outcomes.

How successful is messaging proclaiming your relevance?  In this Minute with Messaging℠ Kelli Newman, APR reviews challenges and strategies for conveying the significance of your organization's products and services.

In this second part of “Are Client Experiences Matching Your Message?” we examine the importance of translating your organization's unique culture and philosophy of service through how Experienced Messaging℠ was assessed at a nonprofit organization providing valuable support to families.

Impactful organizational messaging is more than compelling text on your website.  This "Minute with Messaging" by Kelli Newman, APR highlights the importance of translating your organization's unique culture and philosophy of service into what clients actually experience. 

Lack of passion can impair an organization's impact and growth. This "Minute with Messaging" by Kelli Newman, APR reviews essential priorities for leadership messaging that inspire passion throughout an organization.

Messaging strategies that capture the "essence" of your organization are essential to engaging audiences. This "Minute with Messaging" by Kelli B. Newman highlights the importance of conveying the unique experience your organization delivers.

The essence of your organization is what makes it unique. Messaging that captures that essence is vital to motivating audiences to buy your services, champion your cause, volunteer time, or make a donation. This episode of “Minute with Messaging” explains the importance of Essence Messagingsm in articulating the purpose, ideology, and culture of your organization.