Marketing is the documentary of your business It's ð’˜ð’‰ð’‚ð’• you do, ð’˜ð’‰ð’š you do it, and ð’‰ð’ð’˜ you do differently from your competition. In ðš‚ðš–ðšŠðš›ðš ð™¼ðšŠðš›ðš”ðšŽðšðš’ðš—ðš ð™¼ðšŠðšðšŽ ð™´ðšŠðšœðš¢, business and marketing coach, Jason Pantana, of Tom Ferry International (the world's leading real estate coaching program), explores all-things marketing: social media strategy, digital advertising, and more. The marketing landscape is evolving -- and this show is dedicated to equipping professionals with the tools/knowledge they need to stay current, competitive, and, above all, successful.
The vast landscape of digital marketing in 2021 can be confusing for many business owners and it may seem like there are so many options out there on what you should do. Any business has to have a healthy marketing ecosystem that includes SEO, Social Media, Email Marketing, Paid Advertising, and of course Video! Today's #MarketingStream is about the best practices for digital marketing that real estate agents can execute in 2021. Our special guest is the Co-Founder and CEO of Curaytor, Jimmy Mackin.
If you're looking to take your Email Marketing to the next level, you can't miss this (super technical) interview with cold email marketing expert, Alex Berman. Fair warning, this #MarketingStream episode goes from 0 to 60
In today's Marketing Stream episode, I'm joined by Dr. Jessica Lautz, Vice President of Demographics and Behavior Insights at the National Association of REALTORS — and we're taking about everything you need to know about today's real estate market. Inventory, purchasing, new construction, and more! Grab your notes and strap in for Marketing Stream Episode 006! Read the blog here: https://geni.us/cZ38D6
Internet privacy updates have arrived: Apple's App Tracking Transparency Framework (courtesy of iOS 14.5), Google's Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we're talking about the end (or at least a serious diminution) of Facebook's Pixel, Google's Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking. In today's episode of #MarketingStream, I'm joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of what's happening with these updates is beyond what we need to know or discuss. Nonetheless, it's been difficult to get straight answers about the functions and/or features that will or won't remain in place with the major ad portals: Facebook, Google, et al. That was, until this podcast! Read the blog: https://geni.us/m597wJ1 On the table for discussion: 0:00 - Intro 3:17 - Internet Privacy Updates and Impacts on Real Estate 8:36 - The Apple App Tracking Transparency Framework 17:20 - Changes to Facebook's Pixel and Tracking Tools 24:25 - First-Party Data vs Third-Party Data 33:04 - What Stops an App from Selling Your Data 36:14 - Changes to Functionality of Facebook Ads 37:55 - Speculative Changes to Google Ads 41:53 - Strategic Advertising Changes for Real Estate Agents 48:23 - Final Takeaways Grab your notes and strap in for Marketing Stream Episode 005!
If you want to successfully promote yourself as a real estate agent on social media, you shouldn't scroll past the extremely valuable info in this interview! How do you maximize results (reach, engagement, comments, messages, and business opportunities while minimizing the time, energy, and effort required to produce said results? On today's episode of Marketing Stream, I had the privilege to interview Courtney Gracia, the Social Media Manager for Tom Ferry Goodness, gracious her subject-matter knowledge and expertise is top-echelon! Watch the full interview on https://jasonpantana.com
For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In today's episode of #MarketingStream, I'm talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert. (⚠️
Real estate is (and will remain) a relationship business -- a quote-unquote, “
Content creation ain't no small undertaking! Writing copy, producing videos, designing graphics, and more -- w/o question, it's a significant investment to time, resources, and effort. Granted, no other marketing or branding channel (comparatively) even comes close to the vast reach of today's digital and social platforms. Trouble is, I suspect your content isn't getting the, quote-unquote, “
I'm talking Google Ads with pay-per-click (PPC) wizard
On-the-fly, ad hoc conversation with @davidccaldwell about running YouTube in-stream ads. Definitely a must-watch! David is spending about $.03-$.04 per view, and has tallied up, having tested in multiple markets, he'll generate 1️⃣ “COME LIST
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