Podcasts about ylopo

Struggling to convert leads into appointments and contracts? In this episode of the Realty Hack Podcast, we explore how AI-powered tools like Ylopo and Maverick are transforming real estate sales. Learn how identifying specific areas for improvement—rather than labeling someone as a "closer" or not—can dramatically boost conversion rates. We also discuss how AI-driven coaching can refine your approach, the power of intentional language when setting appointments, and why data-backed insights are key to closing more deals.

Join us for a special episode of the REDX Podcast with Barry Jenkins. Barry is a successful  team leader and team owner for a group of 80 real estate agents. With over 26 years in the industry and 7 years as the Head Realtor in Residence at Ylopo, Barry has a tremendous amount of experience in helping agents secure listings and elevate their businesses. Here's what you will discover in this episode... • The prospecting strategies Barry implements in his team for listing success. • Innovative prospecting tactics to increase conversion rates. • How to overcome fear of cold calling to see results in your business.  JUMP TO THESE TOPICS

In this episode of the Life and Listings Podcast, I sit down with Kymerlee, a powerhouse in Southeast Georgia real estate, whose journey from paramedic to successful broker is nothing short of inspiring. Kymerlee shares how a conversation with her husband pushed her into real estate, leading her to close her first deal within just a week of getting licensed. Over the past five years, her career has exploded, from starting her own brokerage to growing a team of 20 agents. She discusses the importance of mentorship, mindset, and leveraging technology to maintain client relationships. Kimberly also emphasizes the value of online lead generation and the power of following up, which she believes is key to long-term business growth.   “So I started buying into realtor.com leads, and I have soared with online lead generation, and that's really what scaled my business. And to me, buying leads, you can scale it up, or you can turn it down, whichever direction you need to go, sphere of influence. That's just business, that is just there. You can scale if you want to build a business around it”- Kymerlee   Let talk about: Mentorship and Empowerment: Kymerlee's lack of early mentorship drove her to create a brokerage focused on guiding and empowering women, helping them achieve rapid success in real estate. Lead Generation and Client Relationships: Kymerlee stresses the importance of viewing leads as real people, focusing on relational rather than transactional interactions. She attributes much of her success to online lead generation and nurturing client relationships over time. Mindset and Time Management: Consistency and a strong mindset are crucial for success. Kymerlee emphasizes the importance of time-blocking, planning, and prioritizing tasks, which took her two years to master. Leveraging Technology: Tools like Follow Up Boss and Ylopo play a central role in managing leads and maintaining personalized client communication, enabling her to scale her business efficiently while keeping track of hundreds of leads.   About Kymerlee Music: Kymerlee Music is a mindset coach, speaker, and real estate professional who has built her career by thriving against the odds. After transitioning from her role as a paramedic working 72-hour shifts, she entered the real estate industry and achieved over $10 million in sales in her first year. Through a strategic focus on marketing, she doubled her success in subsequent years. Kymerlee's philosophy emphasizes the power of daily habits, disciplined action, and fostering long-term client relationships. She is dedicated to helping others unlock their potential through mastering their mindset and developing intentional, scalable systems.   Connect with Kymerlee: Facebook: https://www.facebook.com/kymerlee.showalter?mibextid=LQQJ4d   Connect with Jennifer Staats: Website: staatssolutions.com Staats Solution Instagram: https://www.instagram.com/staatssolutions/ Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor LinkedIn: https://www.linkedin.com/company/staatssolutions/

Four and a half years ago, Kyle Draper started Serene Team (brokered by eXp Realty in Los Angeles) with two agents he'd mentored earlier in his career and an admin.Today, the team is more than 40 agents strong - and growing. As you'd expect, the path was filled with hard-learned lessons and supported by the guidance of mentors. Those initial team members? They're all still contributing. Learn about the challenges in the 7- to 12-agent range, the nuances of a transaction management system they put into place, and which tools and tech have been vital to turning online leads, past clients, and sphere opportunities into closed transactions - including video.Watch or listen to Ep 046 with Kyle Draper for insights into:- Setting and managing expectations- Three hurdles for new agents to clear in the first 21 days before earning a spot and a mentor on the team- What he had to put down before fully committing to real estate and starting a team (at the onset of COVID)- Which staff positions he's hired locally and which he's hired internationally- Finding your right team size and the specific challenges in the 7- to 12-agent range- Why and how he stepped back into sales production- Inside the transaction model he's running, including its nuances, benefits, and challenges- Balancing investment of time, energy, and focus on online leads, past clients, and sphere - especially when the latter two drive most of your business- How the FUB-Ylopo pairing helps the team create and close more opportunities- When, why, and how his team uses video email, video messages, and screen recordings - including very specific stories, use cases, and wins- Two reasons teams will get bigger in the futureAt the end, learn about two competitors receiving flowers, cutting a car payment nearly in half, and the two sides of a wonderful weekend.Kyle Draper:- https://www.instagram.com/thekyledraper/- https://www.zillow.com/profile/Kyle%20DraperReal Estate Team OS:- https://www.realestateteamos.com/subscribe- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

Are you struggling to build a database that actually converts leads? Travis Halverson shares his expert tips on the power of segmenting a real estate database for maximum impact. He walks us through starting with a simple list of everyone you know, from family to acquaintances, and using a CRM like Follow Up Boss to manage and track your interactions. Travis emphasizes personalized communication, the importance of an IDX feed for tracking leads' activities, and how YLOPO's marketing platform can help you get targeted PPC and seller leads. He also breaks down how to set up a 10-day follow-up campaign to nurture leads effectively. Tune in now to learn how these tools and strategies can elevate your real estate game! Links: Follow Travis Halverson on Instagram Follow Travis Halverson on Facebook Check out the Digital Maverick website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribeGo inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Julia O'Buckley, Operations Manager with The Laughton Team in Phoenix, Arizona.To the operations role, Julia brought experience as a real estate agent and as a transaction coordinator. She helps run the ISA team, the TC team, database management, and a tech stack that puts their 200+ agents in the best position to win.Learn how they uncover problems and opportunities, vet potential tech solutions, and roll it out into the organization - including the keys to agent buy-in and adoption. Specifically, she shares the story of switching CRMs from concept to implementation.  Hear references to Follow Up Boss, Bara Agency, Sisu, BrokerMint, Ylopo, Grow.com, Curaytor, and other tools used by this top team.Watch or listen for Julia's insights into:- What the Operations Manager role includes and how she brings it to life- Matching transaction coordinators and agents for better customer experience, including the file per TC ratio they shoot for- The state of their tech stack, why 2023 was the year to switch CRMs, why Follow Up Boss was the choice, and how they got everyone on board- How Ylopo and Sisu have benefitted The Laughton Team- Specific tips to increase agent adoption, including trust, value, communication, and training- How the team has invested in her as a person and as a professionalAt the end, learn how working with your hands can quiet down your mind. Connect with Julia O'Buckley and The Laughton Team:- https://myphoenixhomesearch.com/team/julia-obuckley- https://www.linkedin.com/in/julia-o-buckley-60ab2a98/ - https://www.instagram.com/laughtonteam/- https://www.facebook.com/laughtonteam/Follow Real Estate Team OS:- https://www.instagram.com/realestateteamos/ - https://www.tiktok.com/@realestateteamos Learn more about Real Estate Team OS: - https://www.realestateteamos.com/subscribe/ - https://linktr.ee/realestateteamos Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Step into the future of real estate with rockstar Lauren Bowen, COO of Robert Slack Real Estate, as she shares game-changing tactics for success! From redefining buyer's agent value to harnessing advanced tech like Follow-Up Boss and Ylopo, discover the blueprint for dominating your market. Join Dale Archdekin and Brian Curtis in this electrifying discussion packed with insider tips on accountability, adaptability, and maintaining your team's unique edge. #RealEstateRevolution #SuccessStrategies #TechAdvancement

On this episode of Real Estate Insiders Unfiltered, James and Keith chat with Howard Tager, a luminary in AI for real estate. As CEO of Ylopo, Howard explores AI's transformative impact on businesses, focusing on AI voice advancements that can reshape real estate customer service. They discuss generative AI's role in enhancing customer service via intelligent call monitoring. Howard also showcases AI phone call demos with real customers, highlighting its potential for accurate lead engagement and quality customer interactions. An AI audit in call monitoring streamlines operations, freeing agents to focus on core tasks. This episode also tackles ethical considerations of integrating AI voice tech, urging professionals to embrace these tools for superior service. As we enter an AI-enhanced era, this episode is a must-listen for those in real estate.   To check out Ylopo click here. You can also find them on LinkedIn - Twitter - YouTube - Instagram - Facebook.    Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2024.

This FUBCON Session of Real Estate Team OS features Howard Tager, Co-founder and CEO at Ylopo. Among the other companies he's founded (and sold) is TigerLead.Watch or listen for Howard's insights into:- Why it takes a village to create a high-performing team (curating diversity, synergy, and uniqueness to create magic)- The founding of Ylopo, even though he was already on a different, safer path- The story and lesson from one of the four times they nearly lost the entire company (a story of diversification)- What he learned from his TigerLead journey that led to Ylopo Realtors in Residence, ambassadors, coaches, and professors- Why the ugly of AI gets all the attention- What's good about AI for real estate professionals who are thoughtfully solving the “last mile” problem every dayAt the end, Howard shares the “most fun game” he plays (and why - after much reflection - he's decided never to retire).Connect with Howard and Ylopo:- https://www.instagram.com/howard_tager/- https://www.instagram.com/ylopo_official/- https://www.tiktok.com/@ylopo_officialLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

On this episode of the HyperFast Agent podcast, host Keri Shull interviews Juefeng Ge from Ylopo about a new technology platform designed to help real estate teams. Maverick is a sales manager in a box that helps real estate teams improve their database conversion and identify their best performing agents and lead sources..   Welcome to the HyperFast Agent Podcast with Billion Dollar Real Estate Agents Dan Lesniak and Keri Shull, who are top sponsors at eXp Realty. Ready to become an eXp Realty agent with Keri and Dan? Go to https://whylibertas.com/dan or text Dan directly at 703-638-4393.   Join Keri and Ge as they discuss… -How Maverick will show you which lead sources perform the best. -How the platform will help you identify weaknesses in your sales process. -How to get a free report to rank the efficiency of your database. -Tools for directing the right leads to the right agents. QUOTES TO SHARE

Episode 003 of Real Estate Team OS features Barry Jenkins, Team Owner of Friends in Real Estate and CMO of Better Homes & Gardens NAGR.  He's also the bestselling author of "Too Nice for Sales" and Head Realtor in Residence at Ylopo.Listen to this episode of Team OS with Barry Jenkins for insights into:- Paying closer attention your the business for smarter pivots, changes, and adaptations- Staying profitable with better decision-making criteria (including a very specific story and caution) - Forming a teamerage by merging the rest of a brokerage into a team and acquiring another- Supporting your team with a variety of opportunities, not just “leads”- Starting a team when many other highly discouraged it (including why they discouraged it)- Implementing a middle management layer the right way - and the wrong way- Augmenting agent performance by allowing them to focus on money-making activities- Engaging with Zillow and Realtor leads differently than Google and Facebook leads- Setting team goals one agent at a time - and holding each accountable to their own goalsAt the end, you'll learn about a state championship basketball team that wasn't the biggest or most talented; expensive, exclusive, and uncomfortable shoes; and a path to better health.Learn more about Too Nice for Sales: - https://TooNiceForSales.com Follow Barry Jenkins: - https://www.instagram.com/realbarryjenkins/Learn more about Real Estate Team OS: - https://www.realestateteamos.com - https://linktr.ee/realestateteamosFollow Real Estate Team OS: - https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

AI is one of the most used terms in any industry this year. It's developing fast. If you're a real estate agent you're going to fall into one of two buckets - those that are going to be much more efficient or those that are going to be left behind. At the FUBCON conference, I spoke with Barry Jenkins and Howard Tager. Barry runs a top-producing team in Virginia Beach. He's written an Amazon best-selling book about real estate and he's the resident realtor expert at Ylopo. Howard is the founder and CEO of Ylopo. He started Tiger Leads, which was the first all-in-one tech platform for real estate, and was sold to realtor dot com.

How often do you follow up with past clients or prospects? One of our biggest shortcomings is giving up before following up. I've got Greg Holthaus and Andrew Dorn joining me. We'll talk about the secret power of following up. Greg Holthaus is a Tom Ferry coach and currently owns and operates two brokerages. He also owns a property management firm with commercial and multifamily portfolios with over 450 units in Illinois. Greg is an avid user of Follow-Up Boss and Ylopo. He expanded his career and joined the Tom Ferry coaching network, where he has excelled and is currently a top-rated team plus, a master coach, and a member of the Tom Ferry speaking bureau. Andrew Dorn is the Vice President and national speaker at Follow-Up Boss. He's got over 25 years of experience in digital real estate and works directly with clients, users, and ambassadors. Before joining Follow-Up Boss, he was the vice president at Realtor.com. Andrew, Greg and I share some nuggets of wisdom to help make our follow-up process easier and more effective.  Listen and learn. "Consistent follow-up sets apart the top producers from average agents in the real estate realm. The differentiating factor propels success and separates the exceptional and the ordinary." - Michael LaFido Things You'll Learn from this Episode Dos and don'ts when following up. How to use AI in your follow-up. The difference between external versus internal accountability. How to make the best out of a CRM. Relevant Links: Follow Up Boss Connect with Greg Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!    

Are you a real estate agent struggling with a lack of predictable income and a shortage of homes to sell in today's market?Howard Tager, founder and CEO of Ylopo, sits down with Eric Forney to share his insights on the importance of relationship building and how Ylopo gives you back control over your brand and data, so that you can compete with the Wall Street portals and win! In this episode, you will learn how to build meaningful relationships with potential clients during challenging market conditions and turn pent-up demand into increased business opportunities.Learn how to specialize and focus your business by increasing measurement, accountability, and visibility. Tager emphasizes the importance of measuring every lead source and team member's performance to improve overall results. Howard shares his experience as an entrepreneur, providing advice on how to find the right partner and position within the company to ensure success.Tune in to the Livian Podcast and gain valuable insights into growing your real estate business through strategic marketing, brand building and compassionate consulting.

Growing up, children are told that for people to like them or to get what they want, they have to be nice. That's why when someone goes into the sales profession or becomes a real estate agent, they think that in order to close the deals, they would need to be the nicest, most-liked person the client has ever dealt with. Yet oftentimes, nice people tend to be more focused on gaining the approval of the person they're talking to, over helping or providing value.  So that if their prospect says they're busy, nice people offer to email instead just so they wouldn't bother them.  This is just one of the reasons why most “nice” agents get out-sold.  However, it doesn't mean that you have to be rude or obnoxious to become great at selling.  There are ways to sell real estate while still being your nice, authentic self.  Brian Charlesworth joins Barry Jenkins, CMO of Better Homes and Gardens NAGR and Head Realtor in Residence at Ylopo, as he shares how his book, Too Nice For Sales, addresses this issue, how adapting to the “teamerage” model allowed his team to thrive in these changing times, and his take on what's happening in the industry right now. Top Takeaways: (03:18) How Barry's business evolved from a brokerage to a “teamerage” (04:44) Why teams should not overvalue a lead (07:59) The problem that a lot of team owners get caught up in (11:19) How Barry ended up working for Ylopo (12:42) The systems that Barry had to put in place so he could step out of the business (14:57) Where the future of real estate is headed (15:37) Why most people don't work on automation often enough (18:51) How Barry's book “Too Nice for Sales” came about? (24:05) How nice people tricked themselves into no longer being helpful (27:22) The best advice for someone planning to write a book (28:25) Barry's take on what's happening in the industry now (32:41) How one's ability to adapt is vital in these difficult times  (33:51) What success is made of Connect with Barry Jenkins Email: barry@tooniceforsales.com Website: https://www.tooniceforsales.com/ About the guest: Barry Jenkins was 18 when he started his career in real estate which has spanned for almost twenty years. He currently runs a team in Virginia Beach, VA & he's also The CMO of Better Homes and Gardens NAGR. His real estate team at this firm sold just under 900 units last year and is ranked #9 on the Real Trends to 1,000 teams in America. Barry is also an author, speaker, coach, trainer, and a full-time Executive at Ylopo with the title of “Head Realtor in Residence” where he trains their customers, and assists with product development & platform evangelism for them. Being an ordained minister himself, he is passionate about his faith and his company.

On this week's episode, Dale and Brian discuss the importance of leaders providing training to their team and dive into a call review for a click-to-call lead from Ylopo where they roleplay and provide insight on how to organize these lead types.

When should I own a real estate website? When should I own a real estate website? Many real estate entrepreneurs wonder when is the right time to own their own real estate website. What are the pros of owning your own website against not owning your current website, which most realtors are unaware of? There are a ton of service providers like Ylopo, Zurple, Zillow, Luxury Presence, Real Estate Webmaster, Sierra Interactive, Real Geeks, Easy Agent Pro, and many others that offer websites you can not own. Their websites may provide you with control over iteration but are limited. Given that these service providers are highly capable of what they do, you are literally giving all the revenue and upside potential of your own brand to these service providers. https://youtu.be/exUf5e_3jhQ The Hosts of The Mail-Right Show Jonathan Denwood https://www.mail-right.com jonathan@mail-right.com 775-372-6322 Robert Newman InboundREM https://inboundrem.com

On this week's special episode, Dale Archdekin and Brian Curtis go LIVE together from the Ylopo summit. They discuss the scoop on Ylopo, technology and real estate, mastering relationships over companies like Zillow, and more! Enjoy these tips? Check out Dale's company, Smart Inside Sales! They host different training programs centered around lead conversion, scripting, and dialog! Check it out here: https://www.smartinsidesales.com/

Juefeng Ge Episode 106 Potential Transactions You Overlook Every Day! Featuring Juefeng Ge, Co-Founder, CMO/CPO Ylopo -The Lockbox Podcast with Jeffrey Brogger  Juefeng Ge is the former head of digital marketing for TigerLead and is now co-founder and Chief Marketing Officer of Ylopo. The Ylopo platform is a full marketing solution, a digital marketing solution to help real estate teams large and small and independent brokerages to generate, nurture and communicate with clients. It integrates with other CRM's and tech tools.  Ylopo is known for lead generation, lead nurturing, lead conversations and works as a partner in brand advertising.  Everyone calls him Ge, and he gives a masterclass in real estate and entrepreneurship. Highlights from our conversation include:  Sharing a lesson that creativity comes from constraint. Why entrepreneurs must understand why they are starting a business. Advice to entrepreneurs-have a perspective of self-growth and keep learning. The importance of having a tribe with a common purpose and being mission driven. The value of respect, scrappiness, and vulnerability. An opinion on the future of digital marketing in real estate. Enjoy the show! Connect with Ge: Website: https://www.ylopo.com Connect with Jeff: https://steezy.digital/ Facebook: https://www.facebook.com/jeffrey.brogger  LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/ Twitter: https://twitter.com/jeffbrogger FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today! https://steezy.digital/ultimate-real-estate-goal-setting-framework Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Lab Coat Agents Podcast, Jeff talks to Barry Jenkins about middle funnel leads. If you aren't familiar with middle funnel leads or don't know what to do with them today is the time to learn. Barry is the CMO of Better Homes and Gardens based out of Virginia Beach. His team sells over 900 units per year. He is also the head realtor for Ylopo, which teaches lead strategies to agents. He also wrote a book called, ‘Too Nice For Sales'. You don't want to miss this.  Episode Highlights: What are the middle of the funnel leads? What do you do with them? Barry is going to teach about them today. Have you heard of Ylopo?  Tooniceforsales.com is a really cool resource for agents. Make sure to check it out! Barry shares his background and journey in his career. He struggled a lot  Barry explains what he has done with Ylopo and how it connects to the content of his book, ‘Too Nice For Sales'; The kindle and audible versions are available. The printed version should be available on Amazon on March 5th. Who doesn't want an abundance of sales? Barry explains how he had learned to scale a business off of the bottom of the funnel leads. How are you going to be successful in the next 5-10 years with online lead generation? Barry has insights and advice for you. Jeff asks Barry to explain how he has said he learned how to sell unethically and how he has evolved from there. Barry shares his story from 2008 when the market crashed and he had to get another job to support his family and how he had some miserable experiences that lead to a crisis moment of learning what worked and how he wanted to live his life. Your desire to help people regardless of how they react to you should be your motivation.  Teaching nice people how to have uncomfortable conversations helps them to not be useless. There are problems with the classic pushy sales pitches. What are better ways to handle resistance? Barry shares common rejections when you call a lead and misunderstandings that agents have about it. A recent study said that 92% of all New Year's resolutions fail by January 28th. Why is that? How does that apply to real estate? Make customers feel amazing about their objection and act like they need you by asking really good questions. How do you build an authentic reputation? Empower your customers by making everything super easy for them and not waiting for them to get ready. Barry talks about how he learned to speak with eloquence and impact. He created a course that goes through each chapter of his book that leads to success in question asking. Recording calls that agents have with clients and going back to listen to them is so critical. Why? Jeff and Barry discuss how to find success in this area. Use Facebook groups, join them, follow them, and look for the people who are asking questions. Build community to build business. Jeff asks Barry to share practical strategy for engaging with the leads in a pool where a lot of people aren't swimming- the ones that are “not quite ready”. Barry shares about the training that he offers and how to connect with him.   3 Key Points: The middle of the funnel leads deserves your attention. Barry has a passion to help folks realize there is a lot more money out there than they think.  Sales strategies can go in a lot of different directions and understanding what is ethical and what your passion is so key. Creating a false sense of urgency does work but there is a better way to help people.  Putting your own interest second and having an authentic conversation with customers goes a long way. How you handle tension and evaluate what the right decision is for a client should outweigh just wanting to be nice and it is better for everyone in the long run. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Barry Jenkins Too Nice For Sales | Ylopo 2022 Success Summit | https://buyingva.com | text the word “nice” to 757-780-1241 to get added to his community | Chime (Sponsor) RedX (Sponsor)

We got up early for this one! We are coming to you live from Keller Williams Family Reunion 2022 in Orlando Florida.   Joining host David Morse this morning our 2 amazing KW Agents.  Patrick Madigan of Madigan Realty Co. in Raleigh North Carolina.  Our second guest is Patrick Brusil, Realtor at Keller Williams Boston Metro.   We were also joined by 2 different Special Guests who just happened to be walking by.  First is Marliese Gowin, Senior Social Media Strategist for Keller Williams. Ryan Neter, Account Strategist from Ylopo.   We will be going live tomorrow with another episode at @daviddmorse on Instagram.   Follow Patrick Brusil @boston.real.estate Follow Patrick Madigan @padigan Contact Ryan Neter at www.Ylopo.com/KW for an exclusive Family Reunion offer. Contact Marliese at linkedin.com/in/marliesegowin

What do you do when you feel like an imposter or feel inadequate? Fake it till you make it? Or be forthcoming with your shortcomings? Our guest Charlene Leung shares how when she first transitioned from individual contributor to people manager (less than a year ago!), she felt the pressure to project all-knowing confidence in order to earn the respect of her team, even when that confidence was false. But she came to see that putting up this false front was counterproductive, and that when she was willing to be vulnerable with herself and her direct reports, it brought her team together, built trust, and eased the anxieties that had often kept her up at night. Why it matters We often have an image of how a manager “should” act or come across. Confident. Cool. Capable. Ready to lead the way to succcess. However, as Charlene shares, we may be doing ourselves and our teams a disservice by trying to mold ourselves into this archetype. In fact, showing vulnerability is a strength. Having open and honest conversations, including about your weaknesses and uncertainties, and enabling others to do the same is key to building rapport and trusting relationships within your team, as well as fostering an environment of collaboration, risk-taking, and growth. Putting it into action 1. Be okay with not knowing everything, and ask for help Everyone has limits and weaknesses, and we face new challenges every day. It's much harder to accommodate for and overcome them if you don't admit them though. Whether you're on day 1 or day 1000 of being a manager, don't be shy asking for help and guidance – and don't be too hard on yourself! 2. Admit to your team when you don't know Your job as a manager isn't to have all the answers. Your job is to guide your team towards finding the answers together. Get comfortable saying “I don't know,” as long as you pair it with a plan to figure it out together. Inviting your direct reports to problem solve with you builds a stronger sense of ownership and engagement. 3. Create room for vulnerability within your team Be conscious and deliberate about how you build trusting and mutually supportive relationships within your team. For example, Charlene created a regular forum for team members to share their challenges and seek help from each other – and she saw a dramatic impact on how they connected and collaborated with each other. Other resources recommended by our guest Bringing Up the Boss by Rachel Pacheco Share your insights & experiences When have you felt comfortable or uncomfortable being vulnerable with your team? In moments when you (or someone else) chose authenticity and vulnerability over false confidence, what impact did you observe? We‘d love to hear from you at feedback@youllmanage.com or on Twitter https://twitter.com/YoullManage (@YoullManage)! Where to learn more about our guest Charlene Leung is Group Product Manager at Ylopo. You can find and connect with her on https://www.linkedin.com/in/leungcharlene/ (LinkedIn).

Ylopo manages $25 million of media a month and generates thousands of leads for real estate agents and teams. When we were looking for a guest with a lot of knowledge and expertise around Facebook Ads and Google Ads, Ylopo was the only choice. Today, Ylopo's co-founder and CMO, Juefeng Ge joins us to talk all about their listing lead strategies. He shares 3 impressive analytics-backed ad strategies that their clients are using to generate and convert leads in markets across the country.  Download Ge's Facebook Video Ads  --READ THE FULL TRANSCRIPT-- 1. Trade-up Buyer Leads to Homeowners - Ylopo generates 15-20% of their seller leads by actually running buyer ads. When people are looking to buy a home, you can be sure that many of them are also selling, so this marketing campaign allows you to capture these leads.  Over the last year, Ylopo has put more money into a dynamic lead capture process where there are different sets of branching questions, based on the answers given by the consumer. Ylopo has found that forms that engage with the audience lead to a bump in conversion rates instead of the typical name-email address-phone number form structure. By capturing 12-15 pieces of data before they even ask for a consumer's contact details, their forms get maximum information and engagement. When you take the consumer through a profile building experience, you capture both a higher quality and a higher converting lead, and you build trust.  2. 30-second branded video ads - One listing lead generation strategy that Ylopo is seeing a lot of success with is short, social media-ready videos run as ads on Facebook. Running a 20-minute vlog-style video as an ad doesn't work because it would be too long. Instead, a 15-30 second video with b-roll footage of you interacting with your team, overlaid with text explaining your value proposition is more effective. With digital video marketing, the real sophistication lies in the audience targeting and remarketing. You can create a series of 3 videos, the first video being the 30-second video. Create an audience of people who viewed the video for at least 10 seconds, and then run a second video ad with a tighter story or different offer. You can then run a longer vlog style video to people who have watched the second video because they have built trust by coming down your funnel.  3. Google PPC - Ylopo is seeing results with PPC campaigns that target highly specific target keywords like “sell my home fast” and “what's my home worth?” These kinds of ads are highly competitive so the ad creative and the user experience have to be really good. You can make your ad different by injecting dynamic elements or expertise-driven elements like live market data into your ads, for example “48 homes just sold in your area” or “the average listing price point has gone up.” You can easily get this data by using Homebot, which can provide up to 20 dynamic data points to each consumer.    Download Juefeng Ge's Facebook video ads for FREE by filling out this form. 

Hear from Sergio Gonzales - President of SG Associates - how he runs his boutique brokerage in Westlake Village, CA. Sergio is a strong marketer but also has a laser focus on how to track his numbers and at figuring out what KPIs drive his business. Join Sergio and Lee as they discuss how Sergio has built his Tech Stack and how he keeps it current - without chasing every new tool. Sergio discusses his business model - how he serves his team's agents and independent agents at his brokerage. He also discusses their brand image and being consistent on their marketing - both in quality and frequency. He also explains how he focuses on using specialist tools - Follow Up Boss, Ylopo, Sisu, Tom Ferry, Amplified Solutions, and more. Learn more about Sergio and SG Associates at https://sgassociatesre.com/

Mikki Ramey is the number one agent on Zillow in Charleston, South Carolina, and her business benefits greatly from organic search, which makes up 30% of her total transactions. She has built a ton of visibility and trust in her market because of those reviews, along with working a unique niche—nurturing relationships with medical personnel and her database. Today on the show, you'll learn how she does it.    Download Mikki's Client Reviewing Process --READ THE FULL TRANSCRIPT-- 1. Reviews - Mikki has generated 550 reviews on Zillow, and she also focuses on Google and Realtor.com reviews. She took advantage of client reviews as soon as Zillow allowed them, which is part of the reason why she has so many positive reviews. She shares how she uses verbal communication to prime her clients throughout the customer journey, from the listing presentation to the end of the transaction. To incentivize her clients to post their reviews on all three platforms, she gives them a $50 Amazon voucher. She asks for the reviews right after the money is wired into their account, using that emotional high point to piggyback on the ask for a review, which has been very effective.  2. Medical professionals/residency coordinators - As a medical spouse, Mikki taps into a niche that she has a lot of insight into, residents who have just moved to Charleston. She has built relationships with resident program coordinators, and they essentially function as her affiliates. She gets the coordinators to promote her to residents, informing them that she's available as a Realtor, and then she maintains this relationship for the doctor's entire employment journey. To build her list of medical professionals in Charleston, Mikki does a ton of research to get a list of all the residents in the area, and then she looks up tax records to see who is a homeowner. She operates this part of her lead generation as a separate referral network, and even created a site, drmoves.com to help medical personnel across the country find homes. The riches are in the niches, and by attacking on a narrow front, Mikki has created a stable lead source that keeps on giving.  3. Sphere of Influence - Mikki's third lead source is her sphere. Her policy is to “feed the database like it's a hungry teenager," and the most effective nurture strategy is using Homebot through YLOPO to send a monthly home valuation. She's also making content to mitigate objections before they even come up. The number one concern sellers have is where to move after the house is sold. Mikki's strategy: buy a cheaper house as an investment property, live in it until they buy their dream house, and then rent it out.    Download Mikki's Client Review System for FREE by filling out this form. 

We're starting a new series on this podcast for interviewing stellar leaders in the real estate industry. Today we have Howard Tager, Co-founder and CEO at Ylopo LLC. Howard is the co-founder and CEO of Ylopo, a “next generation” digital marketing technology company in the real estate and mortgage lending industries.  Recently named to the Real Estate Almanac's 2021 “Power 200” which ranks the most influential leaders in the residential real estate industry as well as listed by RISMedia as one of 2020's top real estate Futurists, Howard helps lead Ylopo which is now one of the fastest growing tech companies in the real estate industry.

In this Rockstar episode, Jeff Pfitzer and I talk about how to build your brand on social media!Jeff is the founder of Drunk on Social which provides free education, examples, processes, to help you build your brand on social media.Jeff is a 20-year veteran of the mortgage and real estate business and has real estate franchise ownership experience.He is also currently affiliated with Lab Coat Agents, Club Wealth Coaching, Ylopo, and more.Try out my new online coaching platform Playbook™ for 30 days! Get access to 15 plus courses and a monthly group Q and A coaching session. Get your free trial here https://bit.ly/3hjHvEj.

There is an array of leads that come from the internet and they fall into different parts of your sales funnel and it is so important to understand the different types of leads and where they lie in the sales journey. Knowing this helps with implementing and perfecting your follow up cadence.Isaiahcolton.comJoin our Social Networks:FacebookInstagramYouTube

Internet privacy updates have arrived: Apple's App Tracking Transparency Framework (courtesy of iOS 14.5), Google's Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we're talking about the end (or at least a serious diminution) of Facebook's Pixel, Google's Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking. In today's episode of #MarketingStream, I'm joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of what's happening with these updates is beyond what we need to know or discuss. Nonetheless, it's been difficult to get straight answers about the functions and/or features that will or won't remain in place with the major ad portals: Facebook, Google, et al. That was, until this podcast! Read the blog: https://geni.us/m597wJ1 On the table for discussion: 0:00 - Intro 3:17 - Internet Privacy Updates and Impacts on Real Estate 8:36 - The Apple App Tracking Transparency Framework 17:20 - Changes to Facebook's Pixel and Tracking Tools 24:25 - First-Party Data vs Third-Party Data 33:04 - What Stops an App from Selling Your Data 36:14 - Changes to Functionality of Facebook Ads 37:55 - Speculative Changes to Google Ads 41:53 - Strategic Advertising Changes for Real Estate Agents 48:23 - Final Takeaways Grab your notes and strap in for Marketing Stream Episode 005!

What's new on Clubhouse and FB's Hotline? Clubhouse has adjusted its platform to give influencers the ability to make money. Hotline is Facebook's attempt to copy Clubhouse. Tristan Ahumada and Jeff Pfitzer touch base on the recent changes that are being made on multiple platforms and  share what you need to know about what's coming next.  Episode Highlights: The reason that YouTube has the best content is because out of all the social media platforms, the content creators get paid the best. Other platforms that want to grow and remain relevant, need to take note of what YouTube is doing and pay content creators well. Tristan reviews how Clubhouse's “first monetization feature” gives creators the opportunity to make money. Jeff wants to build a weekly or bi-weekly Drunk on Social Clubhouse room as an open forum to ask questions. Google is about to change how their algorithm works. There are five things to watch out for that will affect your SEO ranking. Check the ranking of your website page speed at developers.google.com. Yahoo is still among the top most visited websites. TikTok was the number #1 most downloaded app in the first quarter of 2021.  Tristan says TikTok's video editor is so good that he goes there specifically to edit videos and just saves them as drafts. The new editing feature on TikTok will allow you to toggle an image or text over an area and you can see what it would look like. Facebook announced that they had 5 million emails hacked in 2019 which is why it is important to change your password frequently.. Facebook recently announced the addition of an up and down arrow to sort comments so that you can prioritize the best comments on a specific post.  Facebook also launched their new Clubhouse-like app, Hotline. They are going to have users join in with their twitter accounts to beta-test it at hotline.co.  Social media companies that pick up steam, like Clubhouse and continue to grow, are going to take off if they open up a creator fund that is really strong. Pinterest also announced their creator fund to support creative talent. Howard Tager, one of the founders of Ylopo, has told Jeff to keep his eye on Pinterest, it will remain relevant.  Drunk on Social, The Symposium, is seeking feedback, join our FB group!  Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram  Drunk on Social | Drunk On Social  Jeff Pfitzer | Instagram | TikTok Tristan Ahumada  | Facebook | YouTube LastPass Password Manager Hotline

What's new on Clubhouse and FB's Hotline? Clubhouse has adjusted its platform to give influencers the ability to make money. Hotline is Facebook’s attempt to copy Clubhouse. Tristan Ahumada and Jeff Pfitzer touch base on the recent changes that are being made on multiple platforms and  share what you need to know about what’s coming next.  Episode Highlights: The reason that YouTube has the best content is because out of all the social media platforms, the content creators get paid the best. Other platforms that want to grow and remain relevant, need to take note of what YouTube is doing and pay content creators well. Tristan reviews how Clubhouse’s “first monetization feature” gives creators the opportunity to make money. Jeff wants to build a weekly or bi-weekly Drunk on Social Clubhouse room as an open forum to ask questions. Google is about to change how their algorithm works. There are five things to watch out for that will affect your SEO ranking. Check the ranking of your website page speed at developers.google.com. Yahoo is still among the top most visited websites. TikTok was the number #1 most downloaded app in the first quarter of 2021.  Tristan says TikTok’s video editor is so good that he goes there specifically to edit videos and just saves them as drafts. The new editing feature on TikTok will allow you to toggle an image or text over an area and you can see what it would look like. Facebook announced that they had 5 million emails hacked in 2019 which is why it is important to change your password frequently.. Facebook recently announced the addition of an up and down arrow to sort comments so that you can prioritize the best comments on a specific post.  Facebook also launched their new Clubhouse-like app, Hotline. They are going to have users join in with their twitter accounts to beta-test it at hotline.co.  Social media companies that pick up steam, like Clubhouse and continue to grow, are going to take off if they open up a creator fund that is really strong. Pinterest also announced their creator fund to support creative talent. Howard Tager, one of the founders of Ylopo, has told Jeff to keep his eye on Pinterest, it will remain relevant.  Drunk on Social, The Symposium, is seeking feedback, join our FB group!  Resources Mentioned:   Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram  Drunk on Social | Drunk On Social    Jeff Pfitzer | Instagram | TikTok Tristan Ahumada  | Facebook | YouTube LastPass Password Manager Hotline

I'm talking Google Ads with pay-per-click (PPC) wizard

Consider that 61% of marketers report lead gen as their #1 challenge, while 53% of marketers say they spend 50% or more of their budgets on finding leads. It’s no wonder we get so many questions about lead generation. In this episode of Stay Paid, Josh and I talk about four lead generation tools that are especially hot in 2021. Listen and: Find out who’s predicted to topple Facebook as the most profitable ad platform in 2021. Discover how big data is predicting the future (and where you should focus your efforts). Uncover the secret code that can turn your emails into virtual bloodhounds. Hear about the #1 mistake that deprives sales professionals of additional income.   Connect | Resources Automation software Marketo: https://www.marketo.com/ Customer.io: https://customer.io/ Salesforce: https://www.salesforce.com/ Ylopo: https://www.ylopo.com/ ReminderMedia resources remindermedia.com/leadmagnet remindermedia.com/calculator   Stay Paid episodes Ep. 180 Best Practices and Top Tips for Email Marketing (Don’t email R.O.T.) - https://bit.ly/3aceW9w Ep. 218 How to Implement Relationship Marketing (Marketing that’s F.I.T.) To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast​ https://www.facebook.com/staypaidpodcast​ https://www.instagram.com/staypaidpod...​   Follow Luke Acree: https://www.instagram.com/lukeacree​ https://www.linkedin.com/in/lukeacree​ https://www.facebook.com/lukeacreeRM/

This week’s Industry Headlines brought to you by our friends at Ylopo.. If you haven’t checked the out head on over to Ylopo.com and ask for a DEMO   Boxabl 33 states go after Ocwen/PHH Mortgage over servicing fees Interest Rates

Ylopo CEO Howard Tager joined Laurie Finkelstein Reader on the latest episode of Table Talk Live, and it was a blast! Howard is the co-founder and CEO of Ylopo, a “next generation” digital marketing technology company in the real estate and mortgage lending industries. Named by RISMedia as one of 2020's top real estate Futurists, Howard helps lead Ylopo which is now one of the fastest growing tech companies in the real estate industry! Laurie and Howard discussed a number of topics including the future of real estate, how to build your brand, maximizing your online presence, and much more!

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Howard Tager and Juefeng Ge, the Founders of Ylopo, a real estate marketing platform that is shaking up the traditional system while saving agents boatloads of money! Episode Highlights:  Howard Tager and Juefeng Ge founded Ylopo as a way to shake up the real estate industry by providing agents with digital marketing resources. Big companies, such as Zillow, want to control the process and take commissions out of the pockets of real estate agents. Ylopo is coming up on having over 2,000 teams on their system because people are tired of the big portals. Google and Facebook are the biggest threats to the real estate portals and agents have access to these sites. Juefeng and Howard have combined their experience to become marketing gurus on Facebook and Google. Initially, Howard and Juefeng started Ylopo because they felt the need for change in a market where everyone was doing the same thing. Starting with Facebook, Ylopo focused on social media marketing in the real estate sector before anyone else. Ylopo created so many opportunities for its clients that they became overwhelmed, forcing them to develop Real Estate AI as a personal assistant for agents. Howard and Juefeng are driven to continue developing new technologies that make marketing easier for real estate agents. In a constantly evolving market, Juefeng and Howard are keeping their eyes on platforms that are prime for real estate marketing. Currently, Ylopo serves to generate as many relationships and opportunities as possible for its real estate agent clients. The Google side of Ylopo is evolving in a fashion that is creating a large number of new opportunities. Real Estate AI saves agents time by keeping consistent communication with their clients and prospects. Ylopo integrates with a plethora of CRMs to give the freedom of choice back to real estate teams. When it comes to seller lead generation, utilizing Facebook is cheaper but has an audience of people who are just becoming buyers/sellers. Google advertising is more expensive than Facebook but the quality of leads tends to be much higher. There are more keywords on the buyer’s side, so winning on the seller side comes down to user experience. Ylopo tries to anticipate what keywords both the buyers and the sellers are using, constantly optimizing those words for SEO. Due to the inevitable foreclosures as a result of the pandemic, it’s important to educate homeowners before they wind up on the wrong end of the situation. By taking a narrative and turning it into a series of video ads, Ylopo is able to tell a sequential story that grows its clients’ brands. Juefeng sees Ylopo’s Mission Control platform as a great digital marketing platform for brokerages, thus warranting a large renovation next year. Howard is pumped about Ylopo’s ability to create dynamic video ads on social media because of their value compared to their price. In the next 5 years, Howard sees Ylopo diving into a plethora of different verticals outside of real estate. Today, many industries still are not utilizing video, reusing content that is quickly becoming outdated. Howard and Juefeng are waiting for video platforms to catch up with their digital marketing ad products. 3 Key Points: Ylopo charges around 10% of the fees that big real estate marketing portals charge real estate agents to promote their brands, all while providing cool and new tech resources. Facebook and Google are platforms that have provided a way to bypass the large real estate marketing portals and there are only going to be more platforms full of opportunity in the future. Ylopo uses HomeOp to dive deeper than just the value of a seller’s home in order to create a deeper relationship with the consumer, giving them access to the most sophisticated data available. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Ylopo (website, Facebook) RedX (sponsor) StreetText (sponsor)

Are you not sure how to get the best results with facebook marketing for real estate? Ylopo has software that will do it for you. Ylopo is a next-generation Complete Digital Marketing Solution designed to help you find more clients, build your brand, and grow your team.

With the right amount of people in our database, it’s possible to build a business operation that can take us from active income to passive income. That means no longer chasing commission checks and transactions, but actually building lasting wealth.  What’s the secret? It comes down to building relationships.  Instead of building a database to generate leads, we can build relationships that keep on generating actual business for years to come. That’s the path to becoming a passive-income earner in real estate.  How do we start cultivating database growth for the purpose of passive income? Why does recruiting become more important as we scale our database? In this episode, CEO and co-founder of YLOPO, Howard Tager discusses how our real estate businesses can become the ticket to true wealth.      The goal is building something that earns money beyond your own working hours. -Howard Tager     Three Things You’ll Learn In This Episode  Tech can help us capture interest and channel it into relationshipsWe have the tech and tools at our fingertips to know when people are thinking of buying or selling early in the process. Building systems to track and capture the interest signals is the first step to building a solid database of relationships.  As our database grows, our recruiting has to matchThe true growth bottleneck isn’t leads, it’s our team. As we grow our database and relationships, the challenge becomes recruiting the right talent fast enough and retaining them for long enough to grow a world class business.  Change our mindset and the expectations we set for our databaseDon’t think of a CRM as a database of leads, think of it as a database of relationships. The word “lead” dehumanizes people, and makes us only see them from the perspective of short-term, transactional appeal. A relationship is something you develop with the intention of long-term nurture.   Guest Bio Howard is the Co-founder and CEO of YLOPO. He is an entrepreneur, investor, and executive with a successful track record in real estate technology, digital marketing, and investment. Howard has started, grown, and successfully sold two companies (Ivy West and TigerLead) to large public companies. To hear Howard and other great real estate, tech and marketing leaders speak at YLOPO’s Marketing and Technology Summit, visit marketingandtechnologysummit.com. Learn more about YLOPO here. 

In today's Podcast we welcome Barry Jenkins, an executive with YLOPO (if you don't know who they are, you will). We are discussing lead generation, technology and the future of AI, all things that help real estate professional take their business to the next level. Barry is a national speaker on this subject and his team closed over 900 units last year. Join us and see where Real Estate is headed in the future.___________________________________________________________Be sure to head over to our Facebook page and follow us on Instagram (@real.estate.happens) or email us at Contact kenny@teamletner.com

In this episode we look at three great real estate online lead generation management tools for you the real estate professional. Both of us ask almost every week what is the best CRM and marketing tool on the market at the present moment real estate agents and truth its semi impossible questions to answer. However in this particular episode we talk about three of the best that's on the market at the present moment.

In this episode we look at three great real estate online lead generation management tools for you the real estate professional. Both of us ask almost every week what is the best CRM and marketing tool on the market at the present moment real estate agents and truth its semi impossible questions to answer. However in this particular episode we talk about three of the best that's on the market at the present moment.

During this episode, Matt talks with co-founder of Tigerleads, founder and CEO of Ylopo, and long-time friend and mentor, Howard Tager, on the steps an agent should take in his/her career in real estate. Howard Tager helped Matt grow Matt Curtis Real Estate from 1 team member to 50+ team members in 7 short years, and continues to mentor MCRE through its next growth phase. Howard explains throughout this episode that there is a lot of information our there today but the people that make a difference are those who put in the work. He goes into detail on the steps solo agents and/or new agents in the industry should consider before growing their business and how every agent should get a grasp on what their professional goals are before taking that next step. If you have any questions or just want to connect with us, email us at: podcast@mattcurtisrealestate.comIf you want to learn more about the podcast or Matt Curtis and his team, check out our website: www.doubleyourrealestatesales.com

Matt Curtis reveals the Matt Curtis Real Estate Team's playbook on how we grew from 50 sales in 2012 to 1,089 sales in 2019 in a 2-episode series. Matt breaks down our growth model to help you put together the pieces to take your real estate business to the next level. In part 1, we will take you through the first 5 years of growing our team and explain in detail the in's and out's of what made us successful.If you have any questions or just want to connect with us, email us at: podcast@mattcurtisrealestate.comFor our FREE download, visit our website: doubleyourrealestatesales.comOur FIRST lead source was through Howard Tager's company called TigerLeads. His newest lead gen company and one we have implemented in 2020 is Ylopo! Check them out: https://www.ylopo.com/

SHOW NOTESAn entrepreneur, investor, and executive, Howard Tager has a successful track record of real estate technology, digital marketing, and investment with a focus on company growth, business development, online marketing, and strategic planning. In 2014, he co-founded a new “next generation” Software as a Service and digital marketing company called Ylopo. As one of the top 5 lead generation companies, it is Ylopo’s mission is to build the world's most intuitive online marketing platform to deliver “Do-it-Yourself” cross-platform digital marketing services to the real estate industry and beyond.In this episode, Brian and Howard discuss how you can change your life through lead generation and top-notch digital marketing. In this episode we talk about... 6:10 - How did Ylopo come to be?16:31 - Changing agents lives, both as the individual agent and team leader.23:42 - Where does Howard see the future of the real estate industry going?29:17 - D.y.V.A39:11 - "Video is the future!"47:21 - What book does Howard suggest reading?

Did you miss the January Mastermind live? We’ve got you covered! This week’s episode of the Selling the Dream podcast is the replay of the mastermind. When we brought Jessica Forrester onto the show (episodes 135 & 137), we knew that she was sure to be a hit. She’s successfully integrated an ISA into her business, and we want to learn her methods and how she set herself up to achieve success! We hear it all the time: so many real estate agents need to hire an ISA to help bring in and qualify leads. But how? And when? And what should you do to make it happen? One episode wasn’t enough to have Jessica share all of her wisdom - we had to bring her back so our mastermind group could ask all their hard-hitting questions - they might have asked some of the ones that YOU had when you listened to her original interview. You won’t want to miss out on these answers: How do you train your ISA? How should you pay your ISA? Should your ISA be licenced? How do you handle things if your ISA isn’t local to you? Can you (or should you) hire a non-local ISA? What systems should you use? Don’t miss out on the February mastermind! Each month, we bring in an expert to conduct a training. Make sure you go back and listen to previous replays of the mastermind. If you’re a real estate agent, we’d like to invite you to join in. We’re a perfect fit for you if you’re focusing on second home buyers. Email me at tom@tomtezak.com for more information about how to join. Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces the monthly mastermind call, and this month’s moderator, Jessica. Jessica shares why she chose to hire someone: she was working on bringing in more leads, and wanted to make sure that they could actually keep up with them! Finding someone to hire was easy: but it was a process to figure out pay, and structure. The main purpose of her employee is to work on leads. Jessica shares about the coaching program she used. “There is really no secret sauce...you can try a gazillion different scripts, but if you’re the most genuine and try to engage the people and ask questions and be interested...that makes all the difference in the world.” Jessica shares how their assistant qualifies and then passes on leads. Know the limits of your assistant: are they licensed, or not? What can they do and not do? If you’re hiring someone who is not local, it is a great idea to bring them to you for training - that way they can get to know the area as much as possible. An ISA is an investment, not an expense: make sure that you are tracking the return on investment so you can see results and make changes if you need to. Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Resources Mentioned: Hatch Coaching Ylopo Connect with Jessica: Website LinkedIn Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

About the Episode On this episode, I’m joined by real estate entrepreneur, speaker, coach, trainer, and Ylopo Realtor in Residence, Barry Jenkins. With a career that has spanned over 2 decades, and the unique setup of running two teams at the same time, Barry brings a ton of experience to the table. His real estate knowledge led him to become a consultant at Ylopo, and now he has a high-level role.    There’s a lot of outside influences coming into the real estate space, and it has been great for our industry to get refreshed by disruptors. But at the same time, these tech disruptors coming into our industry, also need a real estate agent’s insider knowledge to bridge the gap between tech and real estate. This is the space Barry has stepped into by partnering with Ylopo.    Barry began his career at the age of 18 and has spanned two decades. He currently runs two teams in Virginia Beach, Va. and his teams consistently produce over 200-250 a year for several years in a row. This is with Barry in the office part-time. He is also an executive with Ylopo as the Realtor in Residence where he also trains their users. His passion is Wife, two children, and their little dog. His systems allow him to leverage technology so he can spend time with them.   No matter how much the real estate industry changes, there’ll always be massive opportunities for the agents and companies who come from a place of contribution, and keep our fingers on the pulse of consumer needs. What the consumer needs now more than ever are agents who can start talking to them earlier in the buying process, especially when there are so many options and it can be hard for them to know what to do. If we provide this guidance, we’ll always be relevant.  In Today’s Episode, We Talk About;   01:05 - What got Barry interested in real estate, and how he went from selling shoes to real estate.  - How he runs two real estate teams at the same time.  - Why Barry wanted a tech-driven team.  - What it takes to achieve success in real estate.  - Barry’s role as Realtor in residence at Ylopo.  - What Barry’s excited about, what he has changed his might on and what many people don’t know about him.  Guest Info   Barry began his career at the age of 18 and has spanned two decades. He currently runs two teams in Virginia Beach, Va. and his teams consistently produce over 200-250 a year for several years in a row. This is with Barry in the office part-time. He is also an executive with Ylopo as the Realtor in Residence where he also trains their users. His passion is Wife, two children, and their little dog. His systems allow him to leverage technology so he can spend time with them.

Are you ready for February? If not, let's make it happen with the tools you have with Ylopo! --- Support this podcast: https://anchor.fm/dailyhuddle/support

Such a compelling huddle to make sure we use our tools! --- Support this podcast: https://anchor.fm/dailyhuddle/support

Show Notes   For our tenth episode, we bring you another super mom—California-based realtor Amanda Todd, founder and leader of the Amanda Todd Group, and her incredible story of strength and empowerment that will inspire not only women but people in all walks of life. She had been a stay-at-home mom for almost 10 years after her divorce. Despite this, she was determined to not be a stereotypical single mom and wanted to keep their lives as normal as they possibly could.  She had her real estate license but never sold a single house. But by starting a neighborhood newsletter and organizing community events, she established herself as a valuable neighborhood specialist where she got her first client. After her first year in 2014, she completed 23 transactions! Five years later and her team has scaled in Utah and California, and she’s now on a national stage as a motivational speaker dubbed as the “Million Dollar Mom.” Amanda emphasized the importance of surrounding yourself with people who are smarter and better than you, and then actually implementing the pieces of advice they give. She’s a huge believer in waking up early, being time-efficient, and learning when to say “No.” Amazingly, she even competes in Ironman triathlons and loves the dedication and commitment they require. Despite a tough roller coaster ride that includes an ugly divorce, legal battles, ongoing health issues, and multiple surgeries, Amanda is on her way to finding joy in every opportunity and trying to find her inner peace in this stressful and fast-paced industry.   Mentions   Amanda Todd Group - http://amandatoddgroup.com/ Ylopo - https://www.ylopo.com/ Lab Coat Agents - https://www.facebook.com/groups/labcoatagents/ Darren Hardy - https://darrenhardy.com/ IRONMAN Triathlon - https://www.ironman.com/#axzz64y4vUEEa Brene Brown - https://brenebrown.com/  Amy Youngren - https://northgroup.com/about/Amy-Youngren Juefeng Ge - https://www.linkedin.com/in/juefengge/ Howard Tager - https://www.linkedin.com/in/howardtager/  Michael Hellickson - https://clubwealth.com/michael-hellickson/  Seth Price - http://www.sethprice.net/ Kate Spade - https://www.katespade.com/ Tesla - https://www.tesla.com/   Tech Partners;    Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up)   Show Sponsors;    Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

Angela Gabriel can be described in a lot of ways — she’s a real estate agent based in Baton Rouge, LA, a coach and mentor, a loving single mother to four children, a shooting survivor, a domestic violence victim, and an advocate. But above all, she’s one of God’s strongest warriors. Growing up, Angela always wanted to stand out and be different from everybody else. She went to the military despite her initial plans to study psychology and play volleyball at Louisiana State University. She studied interior design in college, and eventually got interested in real estate after her stint at construction. She learned everything about real estate from a coach. Afterward, she decided to focus on building and nurturing relationships to grow her team and business.  But on the morning of February 2017, a fateful incident left her with nine shots on her upper body and paralyzed chest down. But not once did she allow herself to sink into rock bottom after everything that’s happened. Instead, she just kept going. She continued working while recovering in the hospital, was able to recruit four nurses to become realtors, and even got her rehab surgeon qualified to become a home buyer. Indeed, she turned that tragic event into a miraculous story full of hope, faith, and resilience, which opened up opportunities to help her advocate for people who can’t speak up for themselves. Now, her healing and self-discovery continue. Tune in as Angela emphasizes the importance of leverage and accepting help from others, getting a coach, and using real estate as a vehicle to find your true passion and purpose. She also shares with us some of her advocacies, including helping women who are victims of domestic abuse and people with special needs and disabilities. Truly, her incredible physical and mental strength helped her separate herself from everyone else and spend her new chapter in life helping others.   Mentions   Keller Williams - https://www.kw.com/kw/ Southern University - http://www.subr.edu/  Louisiana State University (LSU) - https://www.lsu.edu/ 911 - https://www.911.gov/ Joy Russell - http://www.joysellslouisiana.com/    Show Sponsors;   Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

Make sure you listen to this! --- Support this podcast: https://anchor.fm/dailyhuddle/support

Show Notes In this new Rags to Riches podcast, you’ll learn a thing or two from the dynamic and relentless Brian North, founder of North&Co., a real estate firm based in Phoenix, Arizona. Originally from Orange County, Ca, life had been tough for Brian. He was born in a broken and poor home, his family had to move so often that he had gone to 13 different schools before finishing high school. He took a few years off to earn money by being a salesman and even tried to be a pro snowboarder. Through this extreme sport, he got himself into Fort Lewis College. But one of his darkest times came when he tore his ACL, and to rub salt to his injury, he had neither money nor help from home. Thankfully, he recovered and got his Sociology degree, a huge accomplishment that no one else in his family ever had. It became his golden ticket to get on to the next big thing in his life.  While serving at a restaurant in Durango, Colorado he learned and understood the value of rapport in sales. So a chance meeting with an affluent customer who owned a Mercedes-Benz dealership opened a new door for him. The next thing he knew, he flew into Arizona and landed a job as a luxury car salesman, where he excelled.  Brian was also an investor before becoming a real estate agent. He applied everything that he learned from selling cars—such as building rapport and understanding the lifestyle of his potential buyers—to thrive in the central Phoenix luxury market. Now, his North&Co team has over 150 full-time agents, three offices, and over $550 million in sales in 2018 with 1600 transactions!  Join us as Brian shares his biggest influences and motivations in life. He also emphasized how his fear of “being broke” became an inspiration, and how he got over his mental roadblocks through the help of special mentors.  He is further living proof that dreams do come true, and that “cool shit” happens to those who work hard and strive to be the best of whatever they’re doing.   Mentions   Lab Coat Agents - https://www.labcoatagents.com/ North&Co. - Brian North’s Team - https://northandco.com/ Mercedes-Benz - https://www.mbusa.com/en/home Fort Lewis College - https://www.fortlewis.edu/ Zanzibar Vermiglio - https://www.zanzibarenterprises.com/ McGeorge CPAs - https://mcgeorgecpas.com/ Darren Hardy - https://darrenhardy.com/insane-productivity-ludicrous   Show Sponsors;    Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/  

Another great recording by Robby T! --- Support this podcast: https://anchor.fm/dailyhuddle/support

It's the 8th episode of CEO Secrets. Today, our guest is another expert with technology. CEO & Co-founder of Ylopo, Howard Tager. Howard Tager has been in the real estate industry for over 10 years. He started and grew two companies, Ivy West and TigerLead, and later on sold them to bigger companies. Ylopo is the 3rd company he is currently growing, which is engaged in bringing automation services and lead generation through technology. Let's hear from Howard his story of building his companies and learn his secrets to success. Top Takeaways: 1. Acknowledge your weakness (8:07) 2. Howard's advice to young entrepreneurs (15:41) 3. Find people who need you and find the people you need (19:48) 4. Leads come in different flavors (48:42) 5. Know your numbers and measure it (26:51) 6. An important role of CEO - A Blocker and Unblocker (46:05) 7. One key to a successful CEO (1:05:41) Episode Transcript: https://docs.google.com/document/d/1mL_jaMFltMSJiu5smsJkPOhYXeEOuohQZeMDflEGKw4/edit?usp=sharing

Robbie T. brings the heat today! You do not want to miss this --- Support this podcast: https://anchor.fm/dailyhuddle/support

Who says midwifery and real estate have nothing in common? For Seattle-based broker Mel Parsons, her background and abilities as a midwife helped her carve out a niche for herself in the real estate industry. She’s now managing an incredible real estate team with a GCI of $865,000 in 2018!  She couldn’t even believe that only six years ago, she experienced collecting food stamps, babysitting other people’s kids during summer, and figuring out other resourceful ways to live out of very little money. When they lost their third baby, her pain and grief made her despise other women who successfully gave birth. But they were also struggling financially, so she evaluated herself and thought about what other things she could do with her capabilities. For someone who didn’t even have any value of homeownership back then and could hardly pay their rent, she tried her luck in real estate and took her licensing exam in 2015. From then on, she jumped in on every opportunity she could get to learn from the geniuses in the industry.  And with her genuine and nurturing personality, she’s continuously growing her business through providing a high-touch service with their clients. Join us as Mel gives a glimpse of her wonderful but also painful journey as a midwife, how she transitioned into real estate, and the great people she looks up to who help her pave the way to success, of which she is really proud of.    Mentions   Parsons Team Seattle - https://www.parsonsteamseattle.com/ Kelly Tadlock - https://kellytadlock.com/  Cheri Benjamin - https://www.linkedin.com/in/cheri-benjamin-945bb8115 Club Wealth - https://clubwealth.com/  Lab Coat Agents - https://www.labcoatagents.com/ Misti Bruton - https://www.rags2richessuccessstories.com/podcasts/astonishing-rags-to-riches-episode-3-misti-bruton Keri Shull - https://kerishull.com/ Mike Cuevas, “Real Estate Marketing Dude” - https://www.realestatemarketingdude.com/mike-cuevas/  Brittiny Howard - https://www.rags2richessuccessstories.com/podcasts/astonishing-rags-to-riches-episode-5-brittiny-howard Ron Anderson - https://www.linkedin.com/in/ronanderson27 Michael Hellickson, Club Wealth - https://clubwealth.com/michael-hellickson/ Ruth Krishnan - https://ruthkrishnan.com/about/  Long Doan - https://realtygroupmn.com/coon-rapids-team/long-doan-licensed-real-estate-agent    Tech Partners;    Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up)   Show Sponsors;    Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

On this episode of The HyperFast Agent Podcast, host Keri Shull speaks with Sunshine Wilhite, a multi-million dollar producing realtor who excels at converting online leads. Wilhite shares her strategy for capturing leads online, including how to engage leads when you pick up the phone to make an appointment.   Episode Highlights: If you're generating Facebook leads then you know these leads are not usually ready to buy immediately. Internet leads are about the long game. Advertising on Ylopo is all about testing different areas. For example, if you know there are buyers interested in one area, you want to advertise in an area just outside that area, where they'll be able to find similar homes for less. Some cities convert better than others. The trick is to look at where leads are coming from and turn off things that aren't working. Wilhite looks at her ad spend once a week and adjusts where she's spending money. When you reach out, you want to ask about their timeframe. This question will tell you which path you're on and how to continue down that path. Stay in touch by asking for a firm commitment to follow up. Send personalized push listings and then send a text. Watch your priority alerts. Sometimes you have to approach follow-up in different ways. Find multiple ways to offer value. If someone was on your website five minutes ago, they're obviously interested. Pick up the phone. A lot of people are scared to make cold calls. If you want to make money, pick up the phone. If you struggle with converting internet leads, pick up the phone. 75% of Wilhite's conversions happen over the phone. Watch your lead's behaviors on your website. You want to get in front of them when their behavior indicates that they're in the market and you can help.  Shull emphasizes that when you reach out to someone who is raising their hand for help, they are going to be grateful that you called.   3 Key Points: Internet leads are a long game. Advertising on Ylopo is all about testing different areas. When you have a lead from one area, ask them if there are additional areas they're considering. Pick up the phone. While texting or email may seem more comfortable, calls convert.   Resources Mentioned: Learn more about Hyperfast Academy Keri Shull: Linkedin   Facebook  Sunshine Wilhite website, Facebook, Twitter  Ylopo Agent Legend  

Some classic Brittiny Quotes ...   “I have a big dick and I’m not afraid to say things” “I don’t back down if I believe something is right.” “Get your ass up and go to work.”   Show notes ... In this fifth episode of Rags to Riches podcast, Baton Rouge real estate agent Brittiny Howard shares with us her brazen but captivating story. Growing up, she had a good support network, with her dad working in a roofing and brick masonry business. Her first stint at real estate was when she helped her mom sell their home at 12 years old to her best friend's family.  Even though she had her first child at the age of 20 and raised him as a single mother, she refused to let it stop her from graduating at the University of Vanderbilt on time.   However, difficult times came when she was barely making enough money and even had to count nickels in order to buy their food. Despite all of this, her little boy was her biggest motivation to push and try harder.   This iron-willed and decisive mother was able to close 52 deals in her first year as a real estate agent. But by the end of 2017, merely four days after she got fired by her brokerage, her home and neighborhood got flooded. The government didn’t help them and her insurance failed to reimburse everything she spent, wiping out all of her savings. Devastated as she was, her family and personality remain as her driving force to “get her ass up” and go to work—with no more excuses.   Brittiny simply believed that losing and failing is not an option.   Tune in as she mentions the amazing people who’ve become part of her real estate journey, how she started focusing on building relationships with her potential clients, and her special way of giving back to the less fortunate in her community.   Mentions:   Zillow - https://www.zillow.com/ Commissions Inc (CINC) - https://www.cincpro.com/ Google (PPC) - favorite set-up Lab Coat Agents - https://www.labcoatagents.com/ YouTube - https://www.youtube.com  Gusty Gulas - https://www.linkedin.com/in/gustygulas  Tristan Ahumada - https://www.linkedin.com/in/tristanahumada Michael Hellickson, Club Wealth - https://clubwealth.com/michael-hellickson/   Kevin Markarian - https://www.searchsanfranciscocahomes.com/team/kevin-markarian-licensed-real-estate-agent Sam* Cheri Benjamin - https://www.linkedin.com/in/cheri-benjamin-945bb8115  Mike Bjorkman - https://teambjorkman.com/team/mike-bjorkman-licensed-real-estate-agent Amanda Todd - http://amandatoddgroup.com/  Howard Tager - https://www.ylopo.com/howard-tager-ylopo-ceo Vanderbilt University - https://www.vanderbilt.edu/   Show Sponsors;    Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

For Ruth Krishnan, gathering up the courage to get out of her little town in Missouri and move into a huge city like San Francisco changed everything. It was no easy feat thriving in an entirely new place, but she believed that she had nothing to lose. Things were really tight growing up in their family with nine children—they had very little to eat and she was used to wearing hand-me-down clothes. So the only thing she can do was to move and figure out how to make it in her own way. So she did.   Once she learned she was pretty good at sales, she studied interior design and established her own design business. Eventually, she tried out her luck in real estate and ended up really liking it. Being a new mother at that time, they needed the income so she knew her only option was to make it work.   Fast forward to today and she handles an amazing team who has been leading the San Francisco luxury real estate market. She loves learning from a lot of other people who are doing better than her; people who are thinking differently and making things happen. She shares valuable lessons from her awesome mentors and life coaches, her main sources for leads, and different leverage strategies that help her make the most out of her business and personal life.    Come join us as Ruth shares her inspiring journey of a poor girl who took a huge leap of faith to venture into something new and challenging, to being the No. 1 Buyer’s agent in San Francisco.  Mentions:   Tony Robbins:  https://www.tonyrobbins.com/ Compass - https://www.compass.com/agents/sf/ruth-krishnan/ Ylopo: https://www.ylopo.com/ Wall Street Journal - https://www.wsj.com/ Kari Shull - https://kerishull.com/ Core coaching - https://www.thecoretraining.com/ Matt O’Neill - https://www.mattoneillrealestate.com/about Yelp - https://www.yelp.com/biz/ruth-krishnan-san-francisco-real-estate-san-francisco-3?osq=Ruth+Krishnan MyOutDesk: https://www.myoutdesk.com/    Tech Partners;    Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up)   Show Sponsors;  Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

--- Support this podcast: https://anchor.fm/dailyhuddle/support

Show Notes:   After three years of being in an abusive relationship that took away all her material possessions, Misti Bruton found herself jobless, homeless, and a single mother with 4 kids. She found herself abandoned, lost and penniless. She begged her ex-husband to crash on his couch for six months. But she did not let this situation define her and she restarted her journey from scratch. She got into odd jobs, saved money and got her real estate license back. After five years, Misti owns one of the top real estate brokerages in Texas. She did not stop pushing herself and reached out to the right people. Using Facebook as her number one tool, she grew her audience and got her name out there while working behind her computer. She got herself a mentor and learned to trust the process in elevating her business which included creating and growing her own team. And life kept getting better for Misti. She took the challenge of getting back on her feet, building her team, and leveling up herself personally and professionally- and she is definitely winning it!  Join us in this amazing podcast as Misti shares her beautiful and inspiring journey of turning her life around and building a thriving business.   Mentions:     Lab Coat Agents Facebook Page : https://www.facebook.com/groups/labcoatagents/ Tristan Amuhada : https://www.linkedin.com/in/tristanahumada  Nick Baldwin : https://www.labcoatagents.com/speakers/nick-baldwin/ Michael Hellickson : https://clubwealth.com/michael-hellickson/ Club Wealth: https://clubwealth.com Ylopo : https://www.ylopo.com/ Street Texts : https://streettext.com/ Firepoint: https://www.firepoint.net/ Realtor.com : https://www.realtor.com/   Show Sponsors;  Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

The Real Talk Show: Episode 90. David Adam Kurz sits with Howard Tager, CEO of YLOPO and serial real estate tech company startup entrepreneur. Howard discusses tech and it's approach toward real estate and how its changing the way we do business. Don't miss Howard at the Real Talk Conference October 10th and 11th in Miami Florida! www.RealTalkCon.com

Next Level Podcast Kevin Kauffman & Howard Tager REAL ESTATE TECH Kevin: Let's go back 10 years or so, tell me about Tiger Leads .. how did you start that and what was your journey? Howard: I've always been a serial entrepreneur. With my partner, we created Ivy West; we wrote a program to increase scores on the SATs which was later purchased by Sylvan Learning Systems. Back in the early days of digital marketing I learned that real estate agents needed something new, different, and transformative whereby we developed Tiger Lead Solutions. This software was in the forefront of Digital Marketing for the real estate space. We created hyper local, home search websites, utilizing google paper click marketing – and in 2007 no one knew what we were talking about. At first, we had a few challenges. I literally had to teach agents the difference between organic searches, paper click funnels, and the benefits of direct response digital marketing vs billboards, newspapers ads, etc.  We had to develop best practices for long time nurture and conversion of leads by changing the status quo of an ‘all in one' software' to a ‘one to all' model. We've built everything but a CRM; we integrate whatever platform our clients are using into their system. No need to change your CRM. All in one systems hold you prisoner to it, Ylopo gives our clients ultimate independence by utilizing plug & play and integrating our clients systems. ONE TO ALL SYSTEM Kevin: (Discusses how ‘all in one' systems hold hostage so agents are afraid to move to another brokerage) Kevin: What was the strategic business decision to be a ‘one to all' system rather than an ‘all to one'? Howard: We kind of stumbled our way to find the right strategy to differentiate ourselves in a purposeful way through social media and with dynamic remarketing. Did we want to be in the CRM business when there are so many out there. So, we had a singular focus on integrating our client's systems for lead gen and lead nurture. Resurrecting their old dormant databases and bringing them back to life and functionality. Kevin: What resonates with me is your company can be nimble with my systems and my business. Howard: Agents must think like a business owner, not an agent. Each system does what it really does well but they don't do everything. Ylopo integrates all of an agent's systems seamlessly: CRM, lead gen, lead nurture so all of the resources are marshalled and working together. Kevin: All businesses must have the best systems and run seamlessly. Howard: Everyone has different needs. Agents must aspire to grow their team. All of the brokerages are in a mad dash to get the all in one system. Kevin: Agents want solutions to fit their unique competitive advantage. One size fits all only benefits the entity that controls it. Howard: Yes, you have to control your own data. Changes in the Real Estate Industry Kevin: How have things changed in the last 10 years with digital marketing and consumers? Howard: It's a mix of things that are the same and things that are different concerning consumer behavior. When it's time to buy or sell consumers want the same thing – to see homes and they want a great place to search for homes. What is different is how we get in front of the consumer and stay in front of them. 10 years ago, the consumer was not checking Facebook 12.2 times a day. Now, it's more effective to send alerts through social media rather than email. AI is changing everything. We must leverage the heck out of AI. We can tap our agents on the shoulder with a text letting them know what their clients are doing because we are watching their database all the time. We can send a pinpoint message to the agent so they can send a message to their clients about a home or price reduction. We are getting 30 to 40 % response rates doing this. Tech is on an exponential curve of development. You must embrace it through companies who can automate your systems and leverage that to compete with the big companies without spending 100 million dollars. Kevin: Great answer. What have you seen that is happening with the great Real Estate teams? Howard: 1. Never put all of your eggs in one basket. Do an inventory list of your dependencies such as Zillow or Realtor.com. Their models are changing constantly and you need to have a redundancy system. We are seeing big successful teams whose business is going to dust because they have not developed a redundancy system. Example – if this system fails, you have another to fall back on. The Team Leaders of big teams that have done this are thriving. Diversify your redundancy system. 2. You have to embrace the iBuying thing and use it to your advantage. There will be a correction to the market and corrections correct an irrational market. What will happen is the iBuying thing will flush out and leave a few of the companies standing. Become an expert in iBuying and get it out in front of your clients. Going back to nurturing the client relationship; the personal touch. MENTORSHIP Kevin: Where do you look for knowledge or mentorship to push yourself forward? Howard: In general, I prefer Biographies. We can learn a lot from the most successful people, from their mistakes and zigs and zags. I also refer back to a small, easy read book called ‘Clarity' by Bob Bohlen – real simple stuff about Lead Gen, Time Blocking, etc. I read everything in detail such as Zillow's most recent quarterly earnings. Don't take everything for granted. Follow the money. Turn your brain on, think more on your own. Kevin: I personally enjoy opposite viewpoints in order to make adjustments to my own point of view. Howard: Yes, have people around you that you can listen to and argue with. We are an industry of talkers and it's hard to listen. We can be very opinionated in a constructive way. Put egos aside to allow so much more. We need each other to be great, to develop our skill sets. Surround yourself with people who are infinitely smarter than you for unparalleled success. Request a demo of Ylopo: https://www.ylopo.com/ Howard's book recommendation: Clarity by Bob Bohlen   Howard Tager is Co-Founder and CEO of Ylopo - a new “next generation” performance marketing & big data technology company. Ylopo's initial mission is to build the world's most intuitive real estate search engine and to leverage that search platform to deliver digital marketing services to its lender and real estate clients. Ylopo is a next-generation Complete Digital Marketing Solution designed to help find more clients & build your brand.  

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of portal leads that offered instant gratification. But as platforms like Realtor.com and Zillow demand more and more of […] The post Nurturing Leads Through Artificial Intelligence & Where the Future of Lead Gen is Headed with Mike Bjorkman, Mike Bernier, Howard Tager, Jeufeng Ge & Gary Ashton appeared first on Real Estate Marketing Dude.

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of portal leads that offered instant gratification. But as platforms like Realtor.com and Zillow demand more and more of […] The post Nurturing Leads Through Artificial Intelligence & Where the Future of Lead Gen is Headed with Mike Bjorkman, Mike Bernier, Howard Tager, Jeufeng Ge & Gary Ashton appeared first on Real Estate Marketing Dude.

The real estate community spends a lot of time talking about the brokerages that are becoming tech companies. Meanwhile, many tech companies are gradually turning into brokerages, dipping into agent commissions and adding title, mortgage and escrow services to their offerings. How will this trend impact realtors? What can we do to compete with the iBuyer model? Is there a way to steer consumers away from the portals and bring them into our ecosystems? Howard Tager is the Cofounder and CEO of Ylopo, a next-generation digital marketing solution for real estate professionals. The platform is designed to help agents and loan officers build a brand and find more clients. Prior to Ylopo, Howard served as the Founder and CEO of TigerLead Solutions, a real estate tech company built to attract, cultivate and close home buyer and seller leads, until its acquisition in 2012. Today, Howard joins Tristan and Jeff to discuss how tech companies are becoming brokerages, taking commission splits and adding affiliated services to their offerings in order to grow. He explains why it’s dangerous for agents to rely solely on portal leads and why it’s crucial to build your own database and then keep those consumers in YOUR ecosystem. Listen in for Howard’s advice on competing with iBuyers and learn how to develop a strong digital marketing plan and differentiate yourself with a unique selling proposition. Key Takeaways Howard’s background as an entrepreneur building transformative businesses How integration differentiates Ylopo from other real estate tech solutions How brokerages are becoming tech companies to keep and recruit agents Why tech companies are taking commission splits + offering affiliate services The value in building a database and keeping consumers in your ecosystem The danger in building your business solely on portal leads Why real estate agents are more like legal professionals than salespeople How realtors can serve consumers with a strong digital marketing plan Why it’s crucial for agents to differentiate themselves with a USP How agents can compete against iBuyers with hyperlocal marketing How realtors can leverage the instant buyer tactic to generate seller leads Howard’s advice around focusing your efforts at the top of the funnel The potential for banks and big brands to become real estate brokerages Howard’s prediction that marketing will heat up among recognized brands Howard’s insight on what Gary Keller is doing right and what he’s missing Connect with Howard Tager Ylopo Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources 2018 NAR Home Buyer and Seller Generational Trends Report Howard’s Video on Real Estate Lead Generation & Nurture

Tager, currently the CEO/Founder of Ylopo, considers himself a serial entrepreneur/ business-owner and real estate investor. He got his start two years out of college when knew he wanted to be his own boss and valued autonomy and creativity. He was already on his way to success in financial and strategy consulting, but found an […]

In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship so that they come to […] The post Playing the Facebook Retargeting Game with Ylopo with Howard Tager appeared first on Real Estate Marketing Dude.

In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship so that they come to […] The post Playing the Facebook Retargeting Game with Ylopo with Howard Tager appeared first on Real Estate Marketing Dude.

In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship so that they come to [...]

How do you go from being a brand new baby agent in 2008 to dominating your market in 2018? How do you generate explosive growth and build a team of 48 to support 500 transactions in a single year? How do you create an environment where agents thrive, positioning your real estate business to WIN? […] The post The Desire To Serve With Northern Virgina’s #1 Agent with Keri Shull appeared first on Real Estate Marketing Dude.

How do you go from being a brand new baby agent in 2008 to dominating your market in 2018? How do you generate explosive growth and build a team of 48 to support 500 transactions in a single year? How do you create an environment where agents thrive, positioning your real estate business to WIN? […] The post The Desire To Serve With Northern Virgina’s #1 Agent with Keri Shull appeared first on Real Estate Marketing Dude.

In today's episode of (RE)source, Jay and Gabe spend time picking the brains of the masterminds behind digital marketing firm Ylopo, Howard Tager and Juefeng Ge. After founding TigerLead, Howard and Ge set out to revolutionize the way agents cultivate their leads, moving the focus away from lead generation and towards what they call "lead nurturing". Using a one-of-a-kind system powered by complex algorithms, Ylopo was created to not only supply leads, but deliver compelling, relevant content that keeps homebuyers engaged. Best of all, when they indicate that they're ready to get serious, Ylopo sends a notification directly to your inbox. Howard and Ge explain how this model came to be, and what challenges they faced along the way. If you want to know what the cutting edge of real estate marketing looks like, you don't want to miss this episode!