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So you've got a pile of leads from a variety of sources and levels of readiness to make a purchase. How do you convert them into customers? What channels do you use? How long do you wait to respond? We are answering all these questions and more on today's episode with Jessie Beadoin, CEO and Founder of CallAction.co. CallAction.co is a lead engagement platform that lets you personalize your messages to prospective customers on a whole new level.Nowadays most leads are coming through online, and we are living in a mobile-friendly world. It is time for our engagement with leads to catch up to technology! And no matter how many leads you may acquire across all your channels, the key to conversion is in the right follow up technique. That's where Jessie's software comes into play. Through quick response and personalized messages, we can engage with our customers and make a good first impression. Jessie and I go into more detail about the types of inquiry messages realtors typically will receive, and the differences between a daytime vs. nighttime inquiry. Jessie keys me in on what the average response time should be for the initial outreach, as well as the follow up after response. By defining what the customer's need might be, and how pressing the need currently is, we can clearly lay out a path to converting them into a customer.Realtors need not focus first on establishing the trust or touting their expertise, but rather simply making the connection. First impressions are everything! By meeting the customer's expectation through rapid response time and personable communication, you are establishing the first level of trust with your customer. In this episode, Jessie and I share some great tips to increasing the quality of your leads, and the proper follow up to boost the chances of converting the lead.Today's Topics:What is CallAction.coTypical lead time between inquiry and actual purchaseWhat is lost when we communicate online vs. in personAre scripts bad?Magic response times for first touch and follow upBiggest frustration for customers with how realtors follow upResources MentionedCustomer Obsessed: A Whole Company Appoach to Delivering Exceptional Customer Experiences by Eric BerridgeTested Advertising Methods by John Caples Connect With Jessie Beaudoin:LinkedInWebsitePhone: 323-741-2255Learn More About Jessie Beaudoin:Real Estate Presentation on Impact Of Mobile TechnologyThanks for listening! Please leave us a review on iTunes, and visit the Real Estate Marketing Dude. Check out our blog and click the subscribe button if you want to get more of our no frills approach to real estate marketing.
Join the Zoodealio team as they speak with Speaking With Jessie Beaudoin - Founder & CEO - CallAction.co about what real estate agents can do to compete while technology is changing the space.
Real estate is (and will remain) a relationship business -- a quote-unquote, “
Are you using Google local service ads for your business? If not, you could be missing out on leads! Jessie Beaudoin of CallAction wants to teach you about Google ads and Google local service ads for real estate agents.
Back in February of 2020 we had our WEST annual bootcamp. There's about 14 of us on the team and we basically get together and brainstorm on high level marketing strategies and tactics to help real estate professionals win more listings and close more buyers.I delivered a presentation called The 24/7 Open House: How To Generate High Intent Buyer Leads On Autopilot.I got the idea from Jesse Beaudoin, the Founder of CallAction – he's got a great product and he's super smart when it comes to leverage and automation. Top producers and high leverage teams all around the country are using his product.So that's what we're going to talk about today … how to leverage your listings to generate more leads and how to outsmart the portals in doing so.Shownotes: Let's steal a page out of Zillow's Conversion Playbook [3m:11s] How do you find the highest intent buyers for all of the listings you just took? [3m:40s] What if you could setup a system to capture more higher intent buyer leads and double-end and additional 43% of your listings [4m:19s] The tools you are going to need to make this strategy work [4m:47s] Setting up your sign rider/lead magnet with the text-for-info number [7m:10s] What happens (i.e. the workflow magic that happens) when someone texts the info from your sign rider [8m:26s] How to setup your Calendly booking page (the exact copy to use & fields you want to capture) [9m:42s] A couple of alternative tools if you can't afford CallAction just yet [11m:02s] You captured someone's information, now what? Let's setup your connectivity automation using Zapier [12m:19s] The two step Zap you want to setup using Zapier [12m:58s] The drip campaign we send to new conversions [13m:28s] How to outsmart the portals and deliver the same experience to the consumer without paying the $200+ lead fee or 35% referral fees [14m:33s] Thanks for tuning into the Weekly Boost! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review.Connect with me on Instagram and visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media - just tag me in your stories!Share the Weekly Boost With Friends & Earn Rewards:Like you your real estate business, this show grows by referral so we're trying something new. Refer 5 friends to The Weekly Boost and get a free copy of my Facebook Ads Masterclass. Just click the link below for the details and start referring:http://www.ricardobueno.com/share/Subscribe to our new weekly tutorials series, Tutorial Tuesdays: Are you a visual learner? Want to see how to implement strategies like this and more? Just head on over to my YouTube Channel and subscribe to my new series: Tutorial Tuesdays. 20 minutes videos, every Tuesday, sharing high impact, low effort strategies to help you win more listings and close more buyers. Just head on over to ricardobueno.com/youtube and that'll take you straight to my channel!
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with the Founder and CEO of CallAction, Jessie Beaudoin. CallAction eliminates all of the inefficiencies in the follow-up processes that cause real estate agents to be very inefficient with their time. Jessie is here to tell us all about those processes and where the real estate industry is headed in the future and how you can prepare for potential market disruptions! Episode Highlights: Jessie got licensed as a real estate agent at the age of 18 and began building websites the next year in 1997. Early on, it was difficult for Jessie to remain consistent, causing him to focus heavily on his marketing. CallAction.co helps real estate agents focus on inbound conversations by taking away all the tedious tasks that come with usual CRMs. Real estate agents have only been focusing on the online lead generation side of the business for the last 10-15 years. Jessie had the foresight to see where SEO and real estate were going to intersect all the way back in 1997. Agents tend to forget about what got them super busy in the first place and that’s a mistake. The average income in the United States has stayed about the same over the last 20 years, but there has been a huge decrease in interest rates. A shortage in available listing inventory has combined with the global pandemic to create historically low rates. Debt-to-income ratios went out the window in the late ‘90s which put extra weight on FICO scores. Jessie predicts the ceiling of appreciation on real estate considering that income will not change and interest rates are more likely to go up. Baby boomers own 35% of all homes in the US and are simultaneously retiring and passing on their real estate inventory. The pandemic has created a multi-generational-household culture throughout the world. A major problem lies in the small size of Gen-X combined with a lack of need for homes for Gen-Z and Millennials. There are so many economic unknowns brought on by COVID that no one can be sure of the real effects. Companies have begun to realize that they can get everything done with fewer people, supporting the theory that many jobs are not coming back. Small property investors haven’t collected any rent for the past 6-7 months, resulting in very tough times. People lose their ability to be empathetic to the people that need the most help when they are busy. Developing relationships and solutions in order to prepare for the worst-case scenarios is essential. Companies that are dependent on volume-based leads need to become hyper-efficient with their lead processes. Lead costs, and competition with larger companies, are going to go up, thus increasing the need for improved efficiency. Give consumers the opportunity to get to know you before they ever actually speak with you or meet you in person. Tapping into the ART Funnel (Aspirational Research Transactional) is the best way to put out effective marketing content. The more focused your content is, the more likely it is that someone utilizes you as an agent. Seek out those that have experience in the schools of hard knocks; they have the knowledge that you need to navigate different markets. CallAction eliminates the time-consuming tasks that come with a standard CRM and the follow-up process. The tasks can add up to the point to where your business is no longer scaleable. You should not wait until it is necessary to become as efficient as possible; get ahead of the game. 3 Key Points: Jessie’s entire career has been spent on website development in the real estate industry, watching first-hand as the technology side of lead generation grew over the last 20 years. A combination of the pandemic and a shortage in inventory has created historically low mortgage rates, but they can’t last forever. Remaining empathetic, developing solutions and relationships, and becoming hyper-efficient with leads and follow-ups are Jessie’s recommendations heading into the future of the real estate industry. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Jessie Beaudoin: (CallAction website; email Jessie at jessie@callaction.co; call Jessie at (323) 741-2255) Follow Up Boss (sponsor)
In this episode, we talk with Jessie Beaudoin, the CEO and Founder of CallAction.co. Jessie shares some great stories of entrepreneurship, as well as a number of best practices around texting and lead, follow up. 07:55 Young Jessie deals with entrepreneurship and the ATF 24:00 Why was is CallAction.co created 34:00 Moving the landing page to text and mobile 37:15 Facebook advertising and text 47:10 Defining the lead generation funnel
While we may not be able to predict exactly how the current health crisis will impact organized real estate moving forward, most of us would agree that change is in the air. The kind of change that could transform the way we do business altogether. So, how is the Coronavirus changing the way we think about the spaces where we live and work? And how might this new perspective lead to foundational shifts in our industry? Jessie Beaudoin is the Founder and CEO of CallAction, a lead engagement automation platform that helps real estate agents capture, track, and respond to leads from online and offline marketing channels. He has 35 years of experience in real estate, working as a mortgage broker for nearly two decades before his interest in efficiency and scale led him to the technology space. Now, Jessie is on a mission to help businesses do more in less time through intelligent sales and marketing automation. On this episode of Listing Bits, Jessie discusses the foundational shifts in real estate that may come from the Coronavirus pandemic, exploring how the crisis is changing the way we define ‘home’ and why the efficiencies of working remotely might shift the way we do business moving forward. He offers insight into why we lean on technology in moments of crisis and how the virus could impact the housing market in the months ahead. Listen in to understand what mainstream adoption of virtual showings means for real estate agents and get Jessie’s advice on what YOU can do to step up as a leader for your clients and your family in this challenging time. What’s Discussed: Jessie’s background in real estate and segue into the technology space How the Coronavirus is giving us a newfound appreciation of what home means How the efficiency of working remotely might change commercial real estate Why we leverage technology in moments of crisis The positive foundational shifts that may come from the COVID-19 pandemic - Appreciate being together, hyper-focused during appointments - Written + verbal communication more clear, poignant and thoughtful How mainstream adoption of virtual and self-showings could impact agents Jessie’s insight around how the virus might affect the housing market The innovations that emerged in the last recession Jessie’s advice for agents on navigating the current health crisis - Leverage overcommunication and connection - Depend on technology to scale efforts - Step up as a leader for clients and family How CallAction allows agents to scale their communication via automation Resources: Zoom Real Estate for Millennials vs. Baby Boomers Gary Vaynerchuk’s Keynote at Inman Connect 2016 Connect with Jessie: CallAction Call (323) 741-2255 Jessie’s Blog Jessie on LinkedIn
Join me AJ Powers, AKA, The Empowered Broker, as I interview CallAction Founder/CEO, Jessie Beaudoin. CallAction's powerful, intelligent, lead engagement automation instantly responds, captures and tracks all your leads. It is the only marketing automation platform that can be used with your offline or online lead generation efforts to respond to inquiries from the three primary forms of communication: phone calls, emails and text messages. Jessie's powerful integrations bridge the gap between your top of the funnel lead generation and your existing lead nurturing CRM systems for increased productivity. Tune in as I speak with Jessie and talk about Automating Lead Engagement. As always, we end with our guest's Top 3 Tips in business and in life.
Real estate agents need leads to do business. And if you don’t have a robust sphere of influence, your business will flounder without a reliable pipeline of prospects. So, what are the best (and most cost-effective) online lead sources? Are there any no-cost strategies for attracting clients? And once you have built a database of online leads, what are the best tools to use for follow-up and conversion? Kevin Markarian is part of the admin team at Lab Coat Agents and Broker-Associate at Marker Real Estate, a San Francisco-based team of 55 agents that close an average of $3M each in business every year. An expert in online lead gen, Kevin is known for building the systems necessary to grow a database and automate follow-up, leveraging technology to compound results. Today on the podcast, Kevin joins Oliver to explain how moving to a new city inspired his interest in online lead generation. He shares his favorite lead sources, offering insight into how he structures $2 Facebook lead ads and nurtures those leads long-term. Kevin also discusses the automation tools he uses to follow up on leads, hold agents accountable, and nurture his database. Listen in for Kevin’s FREE Craigslist and Yelp lead gen strategies and learn how to convert online leads at a high level! Key Takeaways [2:13] What motivated Kevin to master lead gen Knew no one after move to San Francisco Interest in generating leads online [3:32] Kevin’s favorite online lead sources Facebook ($2 per lead) Portals more expensive but lower in funnel [4:20] The differences among Facebook, Google and portals Portals, Google = active leads seeking info Facebook leads targeted by you (longer timeline) [6:23] Kevin’s advice around consistent follow-up Call back second time to create urgency Leverage ‘automation with authenticity’ [8:52] The fundamentals of Facebook lead ads Extracts info without registration Create lists (i.e.: 10 Best Views in SF Under $1M) [13:15] The tools Kevin uses to automate follow up Agentology facilitates speed to lead Agent Legend to stay in front of lead long-term [18:33] Other real estate tech platforms Kevin recommends Follow Up Boss to assign leads and track progress Line2 app to separate personal vs. business calls RealScout to nurture database, set appointments [24:26] How Kevin holds agents accountable for follow up Note-taking in Follow Up Boss Reach out to client for progress report [26:55] Kevin’s FREE Craigslist strategy Post photo + description of listings ‘Text INFO to’ CallAction # [30:01] Jason Walters’ Yelp keyword strategy Ask clients to write reviews with specific keywords Rank in Google search for ‘best realtor’ in your city Connect with Kevin Lab Coat Agents Marker Real Estate Connect with Oliver Big Block Realty Oliver on Facebook Oliver on LinkedIn Resources Agentology Agent Legend Follow Up Boss Line2 RealScout CallAction Jason Walters Google Keyword Planner
In this episode we interview Jessie Beaudoin Founder of call action. Jessie Is a wealth of data in marketing insights for the real estate industry. We dive deep into how to create more of an Omni presence and build influence using Facebook Ads, retargeting campaign is an automated text message systems to get the best response and convert more leads at scale.
Brandon Doyle (@DoyleRealtor), Doyle Real Estate Team with RE/MAX Results in Minneapolis-St. Paul MN - Hi All,At Inman Connect NY 2019, I spoke with long-time WGAN Forum Member and early Matterport adopter Brandon Doyle (@DoyleRealtor), Doyle Real Estate Team with RE/MAX Results in Minneapolis-St. Paul MN about his latest book, Real Estate Marketing Play Book that recommends agents and brokers use Pro shot photography and 360º Tours.Brandon also shares a tip: using CallAction: text messaging pair with real estate sign rider to show a 360º tour (and capture the lead).He also mentions 3D Tour platforms RealVision and iGuide and 3D/360º Tour platform immoviewer.Best,Dan
You know it s crucial to stay top-of-mind with your database. But you may be wondering how to make the 33 annual touches Gary Keller recommends without annoying the people in your sphere of influence. Is there a way to drive real estate business AND give back to the community? To stay in front of your […] The post Building Your Brand with Client Events with Dan Baltzer appeared first on Real Estate Marketing Dude.
You know it s crucial to stay top-of-mind with your database. But you may be wondering how to make the 33 annual touches Gary Keller recommends without annoying the people in your sphere of influence. Is there a way to drive real estate business AND give back to the community? To stay in front of your […] The post Building Your Brand with Client Events with Dan Baltzer appeared first on Real Estate Marketing Dude.
As the real estate industry gets more and more competitive, agents and brokers must find ways to stand out especially in markets where inventory is tight and there are many more buyers than available listings. How do you get creative and hunt down listings that are not on the MLS? Are there unique ways to work […] The post Standing Out in a Competitive Market with Mike Bernier appeared first on Real Estate Marketing Dude.
As the real estate industry gets more and more competitive, agents and brokers must find ways to stand out especially in markets where inventory is tight and there are many more buyers than available listings. How do you get creative and hunt down listings that are not on the MLS? Are there unique ways to work […] The post Standing Out in a Competitive Market with Mike Bernier appeared first on Real Estate Marketing Dude.