Podcasts about blitzmetrics

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym's digital presence and drive real business results with today's guest, Dennis Yu, one of the world's foremost authorities on leveraging digital marketing for success. Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you're a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations. Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor's degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics. In this Episode, we discuss: The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart. The ‘dollar a day' marketing strategy. Google and YouTube as social media networks. Reviews and recommendations – do they deliver value? Hacks to encourage member reviews. Setting up Google Pages for success. Localization and personalization - the key to online visibility. Successfully organizing content across multiple social media platforms. Engagement and content strategy. Traditional marketing vs. digital marketing – which works best? The power of micro podcasts. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:29       The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart 1:12       Using hardware as the gateway to data collection 2:21       Explaining the ‘dollar a day' marketing strategy 7:10       Google and YouTube as social media networks 8:15       How influential are posted reviews and recommendations? 10:55    Hacks that encourage members to post reviews 13:06    Setting up Google Pages for success 18:06    Signals Google loves - localization and personalization 19:09    Organizing online information for optimal effect 25:17    How to organize content across multiple social media platforms  27:27    Engagement and content strategy 33:29    Traditional marketing vs. digital marketing – which works best? 34:49    The power of micro podcasts

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with universities and professional organizations to train young adults in social media marketing. He is on a mission to create one million jobs by providing practical, hands-on training to students and professionals. As co-author of the Amazon #1 best-selling book The Definitive Guide to TikTok Ads and a speaker in digital marketing, Dennis has helped manage over a billion dollars in Facebook ads for companies like the Golden State Warriors, Nike, and Rosetta Stone. He has been featured in publications such as The Wall Street Journal, The New York Times, LA Times, and on networks like NPR and Fox News. Dennis is a globally recognized speaker, having delivered keynotes in 17 countries across five continents. He regularly contributes to industry-leading publications like Adweek, Social Media Examiner, and Social Fresh. His educational background includes studies in Finance and Economics at Southern Methodist University and the London School of Economics.   During the show we discuss: Getting Started With Social Media Ads Content Strategy In Social Media Advertising Avoiding Common Mistakes Understanding 'Conversion Engine' Exploring The 'Dollar A Day' Method Steps For Beginners To Generate Leads Overcoming Challenges In Conversion Lessons From Social Media Advertising   Show resource/s: https://blitzmetrics.com/

Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day? I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content.Check out the full show notes here: https://www.winthecontentgame.com/136

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps businesses grow their expertise in digital marketing.  Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, NPR, TechCrunch, and news outlets like Fox News, CNN, and CBS Evening News. Dennis is also the CTO at ChiroRevenue and a regular contributor to various publications, including Adweek. Previously, he was a Technical Marketer at Yahoo, where he built its analytics as an early search engineer. He is also the host of The Coach Yu Show. In this episode: Some businesses — especially those in the home service sector — approach SEO like guesswork, employing vague strategies with unclear outcomes. How can you ensure your SEO efforts yield tangible results? Marketing thought leader Dennis Yu has developed a six-phase content factory process for ranking higher on search engines. The system involves establishing a digital presence that showcases service expertise, developing goals to evaluate performance, creating, amplifying, and optimizing content, and targeting consumers. Dennis emphasizes creating content that reflects your business objectives, developing an ideal customer profile to distribute your content, and amplifying high-performing content with strategic ad spend. In this episode of Systems Simplified, the Founder and CEO of BlitzMetrics, Dennis Yu, joins Adi Klevit to share winning SEO strategies. He explains why you can't outsource SEO, how to generate relevant content, and key insights from his book The Definitive Guide to TikTok Advertising.

If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list.In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Dennis is the CTO and co-founder of BlitzMetrics and a former search engine engineer. He's managed billions of dollars with Meta ad campaigns.Eric and Dennis show two different, cost-effective, ad campaigns for publishers: one to drive website traffic and another to rapidly build email lists. They show how each campaign is built, what they looked like, and how you can do it for your brand.Learn more at https://nearviewmedia.com/

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps people grow their expertise in digital marketing. Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News, and many more. Dennis is also the CTO at ChiroRevenue and a contributor at Adweek, Social Media Examiner, Social Media Club, Tweak Your Biz, 3Q/DEPT, and Business 2 Community. He previously served as a technical marketer at Yahoo, where he built its analytics as an early search engineer. He is also the Host of The Coach Yu Show, interviewing experts to extract their know-how for the community to follow. In this episode… In today's business landscape, digital marketing has become an indispensable tool for any organization wanting to stay ahead of the competition. However, it is a rapidly evolving field that requires businesses to pivot quickly and adopt innovative strategies to succeed. So, how can they leverage digital marketing to take their operations to the next level? By harnessing various digital marketing techniques such as search engine optimization and social media and email marketing, companies can increase their online visibility, drive traffic to their website, and ultimately boost sales. With data analytics and audience segmentation, businesses can create highly targeted campaigns customized to the interests and behaviors of their ideal customers. Unlike traditional marketing methods, digital marketing allows companies to better monitor the performance of their campaigns, adjust their strategies accordingly, and optimize for better results. With these advantages, business coach Dennis Yu says digital marketing is a cost-effective and powerful tool that helps businesses thrive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dennis Yu, Founder and CEO of BlitzMetrics, to discuss how to thrive through digital marketing. Dennis talks about BlitzMetrics and what it does, the Dollar a Day program, mistakes people make with digital marketing, TikTok marketing strategies, and strategies for improving SEO.

Dennis Yu talks with Jason Barnard about facebook's hidden impact on SERPS. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that works with schools to educate young adults and provide courses, implementation and consulting. His personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing. He shares his insights from managing campaigns for enterprise clients such as The Golden State Warriors, Nike and Rosetta Stone. Dennis helps digital agencies grow by serving doctors and real estate agents as a fractional CTO. He is an internationally recognized digital marketing lecturer and has spoken more than 730 times in 17 countries on 5 continents. He has been featured in the Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and is co-author of “Facebook Nation” – a textbook taught at over 700 colleges and universities. A strong presence on social media platforms such as Facebook can drive traffic to your website and enhance its credibility. Repurposing valuable interactions from social media into website content can reach a larger audience in a more useful context. This marketing approach will help you build a solid online presence that appeals to both human users and sophisticated search engines like Google. In this groovy episode, the fantastic Dennis Yu explores the impact of social media on search engine results, focusing on the role of Facebook. Dennis shares his experienced views on using the "Dollar a Day Strategy" on Facebook to increase search relevancy and the critical role of a 10% engagement rate as a signal of content quality. The conversation also extends to the intricacies of platform metrics such as view duration and the different weighting of likes, comments and shares, highlighting the superior value of shares for visibility on platforms such as Facebook and LinkedIn. He discusses the impact of the number of followers and profile activity on Facebook and the diminishing importance of verification badges. As always, the show ends with passing the baton… Dennis incredibly passes the virtual baton to next week's amazing guest, Craig Andrews. What you'll learn from Dennis Yu 00:00 Dennis Yu and Jason Barnard 01:52 Dennis Yu's Brand SERP and Knowledge Panel 02:49 Dennis Yu's Search Generative Experience Result 03:38 How Dennis Rank in Facebook Ads Without Using SEO? 05:51 How Does Social Media Influence Search Engine Results? 07:11 What is the “Dollar a Day” Strategy? 07:40 What Does 10% Engagement Mean for Videos or Posts on Facebook? 08:10 Facebook's Relevance Score and Google's Quality Score 09:15 How Do You Get a 10% Engagement Rate on Social Media? 12:40 How Can You Use Social Media Effectively for SEO? 13:13 How Do Views, Likes, Shares, and Comments Affect the Visibility of Content? 15:55 Asking People to Like, Share or Comment on Your Videos 18:34 How Important are Followers and Activity on Your Facebook Profile? 19:22 Buying Verified Badges on Social Media Platforms 20:43 How Does Earning a Blue Check on Social Media Platforms Relate to a Knowledge Panel? 21:43 Why is a Particular Platform Not Ranking in Your Brands SERP Despite Significant Efforts? This episode was recorded live on video January 2nd 2024

In this episode I sit down with Dennis Yu, CEO of BlitzMetrics, he is the author of the #1 best-selling book in social media on Amazon, The Definitive Guide to TikTok Ads. Join us to learn the tips Dennis is giving us about SEO, how you can get started with SEO, the steps to take, what you should never do, and much more! Download our podcast-exclusive toolkit of templates for your painting company: www.paintergrowth.com/podcast/  Learn how to grow your painting company NOW: go.paintergrowth.com?el=podcast  Free business breakthrough session with my team: go.paintergrowth.com/schedule?el=podcast  Free training series on Youtube: https://www.youtube.com/@paintergrowthblueprint Painter GrowtIh Secrets Facebook group: https://www.facebook.com/groups/paintergrowth

Dennis Yu's mission is to create a million jobs. CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting. My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I help digital agencies grow, serving doctors and real estate agents as fractional CTO. I'm an internationally recognized lecturer in digital marketing and have spoken over 730 times in 17 countries, spanning 5 continents. Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. Visit Dennis's Website

Today's guest is a former engineer at Yahoo who understands search engines second to none. We talk about all the ways to run an agency wrong, hoping to teach you how to be successful and do it right. He founded BlitzMetrics, a digital marketing company that provides training and mentorship for aspiring entrepreneurs across the globe. On a mission to create a million jobs internationally, please welcome Dennis Yu. Dennis Yu, it's a pleasure. Welcome to the Learning from Others Show. How you doing, man? Good, Damon, and it's awesome hanging out with you again. I wish it was in person like we were driving race cars in Vegas. I. That was fun. You know, we got a couple stories we could probably hit. Um, you and I have engaged on mostly Facebook over the years and kinda got a little friendship going on and, um, yeah, I, I flew out and I, every time I fly out somewhere I try and kinda keep track of who's where and, um, I. And meet up with somebody and establish a relationship a little bit better. So I appreciate the opportunity of you being willing to go hang out. And we did, we went and did a limo in race cars and um, I mean, you live in Vegas, but we, we did the tourist a little bit of the touristy thing. Yeah. Yeah. And, and thanks for taking the time. That was such an honor. And you know, you're one of the few ss e o people out there. I know this is being recorded. You're one of the few ss, e o people out there that is legit and drives results. And I am not being compensated to say this. But I've been sharing this and I'm, I know people that are watching this and have seen my Facebook posts. They're coming to you. Yeah, no, I appreciate that. It's, um, we'll probably talk 'cause you're legit about that today, you know? Yeah. Not, not about me, but about the industry. And, um, for, for me, that's been, uh, Good and bad to throw rocks at my own industry. Right? Like, it's unfortunate that that's such a valuable sales proposition to distinguish yourself as actually doing your job. But, but it is. So why don't we, why don't we start there? So, um, actually before we get into it, um, let's, let's have you talk about yourself the most, uh, enjoyable, comfortable part of a podcast. Um, I, I actually like how you put it on the intake form when, uh, so I ask the guests, you know, what's your elevator pitch that we can use? And Dennis just puts Google me. If we're talking about s e o and, and you don't have a knowledge panel show up when I Google you, you're a fat weight loss coach. Fat weight loss goes, where's, where's the analogy of a fat weight loss coach? Oh, fat, okay. Overweight weight, weight loss coach. That's overweight. Got it. Yeah. Yeah. So Dennis, um, has been in marketing for how, how long have you been in marketing? 30 years. Yeah, how'd you get into it? And I was one of the original people, one of the first people at Yahoo. So I built the internal analytics at Yahoo. So I'm a search engine engineer, so I'm not an S E o. I am the person who's trying to protect the results from the SS e o people trying to trick us. Yeah. Have you got jaded over the years knowing like how this works and being able to see the manipulation that's going on when it's not done for the right audience and the right users? Do you think that weight loss scams will ever go away? Every year there's a new scam, right? And people fall for it. 'cause they're just like, how do you not know that? It's a scam? Hey, if I take this one pill, you're gonna lose 30 pounds in 12 days. Like it's a scam, right? Mm-hmm. So the salespeople are always inventing new techniques. And I remember, this is like back in my day, we used to walk uphill both ways. I built websites by hand using Microsoft Front page. It was engineers that were building websites, people like us that actually physically knew how to do the thing. It was before the marketing people and all that came in back then. You remember it was called web mastering. Mm-hmm. Before it became digital marketing and social media and influencer and all these other words that are now really just buzz words, new words for the same thing. Mm-hmm. Right. And now I'm, I'm gonna blame the internet money Bross. Yeah. And the motivational speakers for now, all of them are ai. Experts and crypto experts and chat G P T experts and they're SS e o experts too. So all these people have come in in the last few years seeing easy money and now they're gonna start selling S E o. I was a Josh Nelson seven figure agency conference and Josh Nelson's amazing. I love the guy. They're people that come into that program 'cause they think it's easy money. And in the program Josh teaches you should sell s e o, but he also says you should also deliver s e o too. You should also understand what it is. Some agency owners, the guilty will be unnamed, are selling ss e o and they don't even know what it is, but they know that people want it and they need it. So they sell it for $2,000 a month and they're making all this money. This one company that I'm probably gonna release a full investigation later today is making three. Well, they're, they were making last month, $320,000 a month off of 150 clients that are paying for s e o and Facebook ads and websites and things like that. It is a scam. There's no way to defend it. It's a scam, but it's a sales guy running it. He has no operations, he has no marketing. He's a sales guy and some of them even white label their stuff out. So they have no idea what it is and someone else is doing it. They, the client doesn't know anymore. I mean, you know, they, but they're selling it 'cause they're salespeople. There's too many salespeople in the s e O space. Mm-hmm. We need more mechanics, not people in the car dealership wearing a tie. Slick hair saying all these things about the car. We need more mechanics that actually have grease on their fingers, like you and me. Yeah. I mean, I often get asked what, um, what should I know as I shop s e o and, and I think that why people are so attracted to, to you know, you and your transparency is because it establishes trust when you're willing to go, Hey, you know, One example, s e o takes time, but here's why. And then you explain it. Or, hey, not only here are the advantages of s e o, but here are the disadvantages because what they're getting pitched to you. You nailed it with the sales bros and not enough actual people doing the work is the majority of the time. These people that. Sounds smooth, are not the people that are actually doing any of the work. So they're gonna tell you whatever they think that you want to hear. And so when, when I get asked, you know, what should I be, be looking out for? And I'd be curious, some of the things that are top of your mind is, is my first thing is transparency. Like, they should be able to communicate. You don't need to know, you know, the, the full granular details of, of everything that's going on, but you should be able to clearly communicate, you know, here's. The intent behind why we're gonna focus on this thing in content, not just, we're gonna write stuff, you know? Mm-hmm. And what's, how, how are we gonna measure progress? Right. And how long is this gonna take and why? Yeah. But the majority of the people that are out there are just like, oh yeah, no, we'll get to it. You know, we'll get there, you'll see. And it's just like these vague responses, and I think that's become a thing of, of. Beyond just ss e o, but you and I are, are in that space more so just marketing in general is these constant sales bros of it's yell loud or talk louder or be flashier. Mm-hmm. And the emotions overtake the sales process. And then it doesn't matter, like right before we hit record, I was telling you about somebody that we're working with and they're killing it and the data shows they're killing it. But a, a sales bro got in their ear about, Hey, you need to be louder and flashier, and they're tearing it all down. Mm-hmm. Yeah. The sales bross are focused on collecting the money. I. They'll make huge promises. They're, they don't even know whether they can hit those promises 'cause they're not operators. The fact that you are posting screenshots, of course you're masking out like the client name and the keywords and all that, but showing the increase in traffic and sales, not just ranking on more keywords. 'cause you can rank on a bunch of garbage keywords and claim victory. Yeah. We need more people doing what you're doing and actually teaching the techniques. Not that these clients wanna learn how to, you know, who wants to learn how to change a transmission or, but at least if you know that that guy who is an actual mechanic is posting videos of him as he's, you know, working on the transmission and got grease on his hands as he's working on the car. There's a lot more trust there and especially if the mechanic shows what they're doing, right? I'd love to, you know when, when you go to a car or uh, you know the dealership and something's wrong with the car, they're gonna give you an itemized list. Of the things that are broken and what, and therefore the toll and you know, maybe the dealership will still overcharge you, but at least you know what they're doing, right? Yeah. If you're buying a new car or not a new car. So Damon, let's say you're buying a, a car off of whatever, like Facebook marketplace and the guy says, oh, yeah, yeah, yeah. It's always been in the garage the whole time and never been driven. And you see it's got 150,000 miles on it. I don't know if that's exactly true. Oh, it's, it's never been in a crash, really. I don't know. It just looks like some of these. Here don't look like they were the original parts. Are you sure? Oh yeah. It's brand new. You know, it's, it, I don't trust, I just hate to be cynical. I don't trust what other people have to say. So if you're gonna buy a car, Damon from somebody, third party, are you just gonna take what that guy says or are you gonna have a mechanic check it out real quick? Yeah. You, you're, you're doing the equivalent of an audit. Yeah. So I, you know, audits take two minutes. In two minutes we can spot all kinds of garbage. That you and I know, like buying a bunch of fake links or most commonly having done nothing. Yeah. And letting the, especially in a service-based business, letting the G M B and the reviews that are actually done by the client carry the weight and claiming credit for that. Yeah. How dare you claim credit for something the client did? Yeah. And dressing it up as, oh well, Google's algorithm changes all the time and it takes a while and it's a mystery. And I can't tell you our methods 'cause they're proprietary, can't give you access to our systems. I hope you understand. It's such a big secret. I'd have to kill you. Proprietary is one of, if the not top red flag for me, as soon as somebody says that in, in a marketing sales discussion, because we're all using the same dozen or two tools. Mm-hmm. It's just who knows how to use them most efficiently in which combination to deliver on the results. Yeah. If any that you have mapped out into SOPs, Can you imagine if you ask a mechanic, so you're fixing my transmission. What tools are you using? Oh, it's prop tools. Using wrenches are secret. Yeah, yeah, I can understand if you're like Mrs. Field's chocolate chip cookies, but even they put their recipe out there as like a, a campaign to try to, you know, what was like a gorilla campaign? 'cause they, they planted that thing to try to make it popular. But I flew back from LA yesterday to Vegas and the pilot greeted me. I always liked to just have a quick chat with the pilot if I'm the last one on the plane. And can you imagine asking the pilot, so, um, How did you learn how to fly? A 7 27? And he says, oh, it's a secret. I can't tell you. It's super proprietary. No, there's flight training manuals and all that kind of stuff out there. It's, it's public. In any field. If you're a doctor, hey, you're a heart surgeon and you're gonna do heart surgery on me, what scalpels are you using? Hell yeah. Super proprietary, the scalpel and you know, it's the scalpel that I use. It's, you know what, you could be a heart surgeon too. If you pay me $10,000 and sign up for my weekend course. I'll teach you how you can be a heart surgeon just in a weekend, because I'm also gonna give you access to my proprietary scalpels. It's the skill of who's using the scalpel. It's the, do you remember Mars Blackman and the Air Jordan campaigns? I think you're old enough to remember that. Uh, I never got in the shoes and think that, but that's No. Uh, but it, but so they had Air Jordan, you know, Michael Jordan, the most famous basketball player ever, and they were making fun. It was, the commercials back in the eighties were hilarious. Mm-hmm. That Mars Blackman, who was Spike Lee would say, it's the shoes. It's the shoes. Got the shoes, Uhhuh. You could jump as high as Michael Jordan and hit your head on the rim, right? Yep. So do you think if I switched from Adidas to Nike that I'd all of a sudden be a better basketball player, do you think If like me doing ss e o, if I just switched from my primary tool to, you know, the proprietary ones or Majestic or Hfss or SEMrush, like, do you think that would matter? No, it's all the same data. There's no proprietary, like you said. Yeah, it's, it's your skill. The other red flag for me is guarantees and, and my position on gu. Sure, they sound lovely. I get why they're attractive, uh, attractive to the consumer and attractive to sell. Um, and, and, and in some forms of marketing, maybe there's guarantees. But in s e o there, there's so many abstract variables and, and wildcard that you should be able to communicate why they're variable in a wildcard and also communicate. Why you can't offer a guarantee on it. What you can do though, is you can communicate averages and expectations. Mm-hmm. You know, you can't guarantee you're gonna be on page one in 10 months, but you could say on average it's 12 months or whatever, give or take. You can talk about the home runs that took four months. But to me it's a huge red flag. It it's a sales guy. Anytime I hear somebody saying there's a guarantee. As you talked earlier, it's the guy doing the sales and not the person actually doing the fulfillment and the guarantee in our space, what, what you and I are doing, it's competitive SS e o. So for us to move from position five to position one, that means we have to get ahead of those other four guys. So we, we can't, we. Guarantee what those other four people are doing. Yeah, we can, we can guarantee our effort level, we can guarantee higher r o i because we can focus where there's less competition or where there's more bang for the buck by going, by changing our strategy. Yeah. But we can't guarantee number one on Google for city name, you know, plumbing or whatever it is. Real estate city name. Yeah. Well, let's talk to, um, Let's talk to the aspiring agency owner and how they can avoid being part of our future discussions and how to approach. You do not want me writing an article about you in that I love writing articles about people, and they're either very positive, which is 99% of the time, like I love Uplifting You, Damon. And then there's the 1% of the people that are outright scamming 'cause A, they're not delivering, and B, they know it. There's a lot of people that are unintentionally ignorant. And this is the advice that we're giving agency owners right now. You wanna take care of your clients. You recognize there's a lot of stuff that you'll never know as much as Damon Burton, but there's certain things you do need to know. You've gotta learn the basic tools to see that rankings turn into traffic. That turn into sales. Mm-hmm. Yeah. And if you just generate, so there's one personal injury client that they were paying this guy. His name sounds like a whiskey. His first name is Jason. You can maybe figure out who it is. And he was charging this personal injury attorney $70,000 a month. And what he did was upload a dictionary to the site on how do you get a commercial truck driving licenses. So they, you know, attorneys, they want truck driving cases. 'cause those are million dollar cases versus like fender-bender ones, right? They really want the truck driving cases. So, This guy was ranking on all these, these truck driving terms, but they're all like, how do, what are the, you know, how long does it take to get a commercial truck, uh, driving license? And what is a C D L? And none of them had the intent of someone who got hit by a truck. Yeah. And this guy that was charging $70,000 a month, what he did was he was, he was creating 200 garbagey posts in a glossary every month. I told you about this one. Mm-hmm. We talked about this before. Yeah. And. The client who's wealthy and has made, you know, over a billion dollars, didn't know any better, but he suspect it's, you know, these guys are not dumb, but they don't know about s e o. They're real smart and they, like, you don't wanna try to pull the wool over. Just because they don't know about SS e o doesn't mean they're dumb. Okay. They're, they can kind of, they're busy. Yeah. They're, they're good at the thing that they do, and you're good at the thing you do, and I get that, but, So this guy Jason was claiming, look at all the look we're driving, we're ranking on another 2000 keywords. Yeah, but they're all garbage. And I looked inside the analytics and there is no more phone calls and no more cases being driven off of this s e o. All the cases from a search engine organic search standpoint, we're coming on. People searching for the client's name. This, this client is on TV, billboards. He has more billboards in Kentucky than anyone else. He's all over the place, right? So they Google his name and, and then this s e o guy was claiming credit for this guy's TV ads and billboards. So my number one thing for people that your agency owners and your, you know, you need to offer, you can't just offer Facebook ads 'cause then you have a 90 day churn. That's just unfortunate, right? Mm-hmm. You can't offer social media by itself unless you just wanna churn it out. You have to offer s e o, you have to offer some kind of P P C or whatnot to show that you can drive results. But the key is start with the results first. Yeah. Don't talk about all the s e o, whatever. Start with you need more cases, you need more clients, you need more book jobs, you need more phone calls. And that comes from people that. Come to our website because they search on these certain keywords and here's the competition on those keywords. So most of these s e o people, they use the s e O tools that you and I know that generate that auto, generate these reports and put the agency's name on them, right? Mm-hmm. Because why wouldn't, why wouldn't I wanna use these different tools that just send out reports to make it look like there's work being done? Mm-hmm. But that's not work that's being done. It's just showing rankings that go up and down. Hopefully the numbers are going up every month and if the business is doing well and they're taking care of their customers, even if you do nothing from an ss e o standpoint, those s e o numbers will go up, won't they? Yeah. So don't rely upon rankings. Rankings are nothing compared to traffic. And traffic is nothing compared to sales. 'cause even if you drive more traffic, this one personal injury attorney was, was driving an extra, I forgot the number, but two or 3000 visits a month to their website. People that were looking to become truck drivers. Yeah. And then that pollutes our remarketing audiences. 'cause we pay to remarket against people who come to the site. Right. 'cause all of those could be cases. So we're remarketing everywhere. 'cause of the pixels. Yeah. So s e o start, it sounds fundamental and it doesn't matter if you do Facebook ads or website building or email. Start with the client's goal and what that's worth and then trace it back to what you do. Yeah. Like there's one client, they're a big personal injury. Firm for some reason. We got a lot of these PIs and they're spending 1.7 million a month on Google ads. Yeah. And they're also doing SS e o. They're using Ben Fisher for L S a I love Ben. They're using Steve Wedeman for SS e o I love Steve. And there's more calls that are coming in. The firm has been growing, but they couldn't figure out where this. Cases were coming from because there's 10 different systems that have to be tied together. Hmm. And sometimes the in, in CallRail or, or RingCentral, we can automatically append where that call came from. But sometimes we have to ask 'em. And a lot of what we call digital plumbing wasn't in place 'cause, you know, multiple LSAs and a different website for P P C versus one for the main firm for different reasons. So we had to tie all this stuff together and it was only last week. Outta this firm's 15, 20 years. It's only last week that for the first time we're able to see Marketing Source. So if you're the agency, you've gotta be able to show that what you are doing goes all the way down to the bottom line where there's sales. And that means you often have to go into the call rail or into their C R M or whatnot. What percent of the time Damon are SS e o agencies going all the way down to see that there was a sale that was occurring. And or do you think that's important? I think it's important, but not, you know, most people don't, uh, almost never. It's, it's mind boggling to me when I get on, uh, a lead call and they're with an agency already, and I ask them for basic stuff. What, what are you currently targeting? What's been done today? And. I for, I'm 17 years into doing this and it still blows my mind like the first time. Every time when their reply is, I don't know what we're targeting. I'm like, okay, well what have they done to date? I don't know what we've done to date. They just send me these flashy reports every month that said they did something. It is surprisingly, the majority of the time, and I can't wrap, you know, I have such a hard time with this because even though I see it so often, I can't put myself in that position to rationalize that approach. And so it's such a, it's like a twilight zone to me because I can't, I can't relate to it whatsoever. Yeah. There's so many scams. I wrote an article like 15 years ago and I think it was something along the lines of, I mean we could Google it to find it, but you know how to, how to sell ss e o and I basically, it was a joke 'cause it was revealing the techniques and I said, you know, the best way. To win a client. 'cause these guys are all, all the sales bros are all about selling, selling, selling, right? They don't care about delivery. They just wanna sell. So I'm like, okay, you wanna sell? Here's the easiest way to sell. Before you go into that sales meeting, put up a blog post on a site that at least has a little bit of juice. Like hopefully you have a blog that has some amount of trust and ha optimize it for a long tail keyword. So let's say that this is, uh, you're talking to a. Veterinarian. So then write a blog post that ranks for Boulder, Colorado, golden Retriever, toenail clipping tips. Mm. Right. How difficult do you think that would be? Yeah, not at all. You were difficult to zero, right? Yeah. So write a blog post, make a video about it, rank for it, and then go in there. And say, yeah, you know, with S E O I even came prepared and I know you're a veterinarian. Go ahead and go into Google right now on your computer, on your phone and search Golden Retriever toenail clipping tips. Boulder, Colorado, and like, oh look, we're number one. See? Yeah. Then if that doesn't work, 'cause sometimes it doesn't work, you know, sometimes whatever, sometimes your site has no power. Then buy that on Google. Buy that keyword on Google and Geotarget just to Boulder, Colorado on golden retriever, toenail clipping tips. Exact match, right? And put a dollar a day on that campaign and say, go ahead and search. And then you could, ideally, they do a search on it and they see your ad and they see that you rank number one on that. That's fantastic. That's so funny. Yeah, because it's especially with local like you and I know with local, we're not talking about national golden retriever, toenail clipping tips. We're saying in Boulder, Colorado. How many other people are writing articles about Golden retriever toenail clipping tips? No one. Yeah, no one. So with SS e o, I think so. To be clear, I know it's easy to rag on these ss e o people 'cause it like 95% of it's scam, unfortunately. But here's the good news. You and I know that ranking for local. It's way easier 'cause you only have to beat the other people in Orange County, California that do whatever the thing is. You know, meds, liposuction, orange County and other Santa Ana and Newport Beach. Like that's, that's not competitive, but liposuction, if I like, how much effort would it be to rank on liposuction if I, you know, needed you to, to do that for some reason versus liposuction, small city name. Yeah. Oh, it could, it could be a night and day difference depending on the location. Yeah. 'cause you, you also have to take into consideration the indirect competition. And I think this is something that, um, I don't, I don't really hear a lot of other SEOs talk about. I'm sure plenty of 'em know about it, but I. What this goes into the transparency thing when you're explaining the realistic expectations to your client is you not only have to take into consideration the quantity of results that you're fighting against, but the quality of the big players that are in the way too. I mean, there's so many variables in in which you look at. These results that, um, you know, I don't know where I'm going with this, but I think it's just, at the end of the day, it's, you can't outrun your reputation. Right? And so these, these people that say sells over service, right? And, and just like you said, where it's just, just sell more is, is the solution that won't last forever. And then, and then what are you gonna do? Yeah. Reputation's everything I think. I'd be curious to see if you agree, but I believe that pro-level SS e o is indistinguishable from pr, reputation management, social media, whatever it is, because it's other people that are credible in that particular topic that are talking about you co-creating content like we're doing here. And that's showing up on reputable industry specific websites, not like random websites that happen to be DR. 73. About websites that are authoritative and rank on those keywords in that industry. So if you build those relationships, if you have that expertise and you've done a great job, then your reputation's great and your SEO's great. I don't know how, how someone could have great s e O in a competitive area and not have a great reputation as if me at Google, well, I was at Yahoo, but a lot of my people I trained went to Google as if we couldn't tell. Who is legit and what links were real or not, and if that content was generated by chat PT or you know, if it didn't have, maybe we can't tell if it was autogenerated, but we can certainly tell if it has pieces of experience in there as part of eat. Yeah. You know, you know, maybe what you and I should do is create, um, an ss e o escrow validating company. Oh. I do that all day. Where it's like, you know, we don't want your business, we just want to, you know, we charge a consulting fee to protect you, help vet which your choices are, you know, bring us a three. You're considering, and we'll tell you the pros and cons of all of 'em. There we go. Thanks everybody. I would love to do that. Yeah, that, I mean, I've been doing that for 20 plus years. How many friends have you had coming saying, you know, Hey, you know, can you just like look at my s e o real quick? I, I'm sort of suspicious every day. That's like a, a dude saying, I think my, I think my wife's cheating on me. Do you think like, if they're ha if they're having to ask, I think you know what the answer is, right? Yeah. Every day I had, uh, co comes and goes, uh, in higher quantities, uh, on certain days, but it is nearly, I've had three, it's, we hit record at 1:00 PM today and by 1:00 PM I had three just today that asked me that. Yeah. I've had 35 in the last 10 days. Yeah. Yeah. And it's consistent. Yeah. And I help most people for free. Like there's this one that hit me up literally just 15 minutes ago and I'm looking at their text. Hey Dennis, my name is Chris. I'm a friend of so-and-so. She gave me your number in regards to an SS e o audit I was hoping to get done on a site I'm working on. And then there's some specifics there. I'd love to chat if you're free. Anytime. Yeah, I'll, when we're done, I'll call him back. I'll take a look at the site and in three minutes I'll tell him what's going on. Yeah. Yeah, because you and I are mechanics, we pop open the hood, we take a look, we hook up the diagnostics, and we're like, okay, here's what's actually going on with the car. Why don't we talk about, you know, you, you just made the comment that you'll, you'll usually help 'em for free. Um, as do I. And a lot of times the, the industry will tell you to do otherwise. It's, it's charged. They're sales oriented, and yes, your time is valuable and like, I'm not gonna get on a whole hour call. I'll just do a, a look at a couple quick things and because I think that, I know it's an unpopular opinion, but I think s e o is, is now verticalized. It's better to, if, if I know a lot about liposuction, I can do li, I can do ss e o for liposuction, doctors all over the place. I'll just have a competitive advantage over all the other people like. Over people like you and me that are just like good generally, but we also know certain categories. You've been doing 17 years, you know, a number of categories by now. But I think that when people come in and I do a quick audit, like any of us can do this, looking at the basics. Mm-hmm. It's easy to do the analysis. Doing the work is different. I'll pass them to someone that I know, like I'll pass 'em to you. Mm-hmm. Or I'll pass them to someone that's really good in that particular industry for real estate agents. For insurance brokers, for e-commerce, for like whatever, right? And the days when 25 years ago, you, you, you could be a generalist, but I feel like you have to be vertically specific if you really want to be world class. It's, it's literally minutes. Yeah. I mean, yeah, why not? Why put the berry up? Yeah. Literally, you're right. Two minutes I can, I can audit someone at two. And I've done this like we did one last week for the city of San Francisco and the small Business development center, which is this nationwide thing, part of the S B A and people were signing up. We had a whole bunch of people on Zoom and I just did audit after audit after audit. People love doing it. We've been doing it now for 18 months 'cause they started it up in the middle of Covid and we've been doing it every month. It's great. Yeah. Free audits. Why not? Not selling anything, but people say, oh, can you recommend someone to, you know, my website's on Wix. Okay. Go to Upwork and use the job postings that we have on converting and, and here's the job posting. This is my website. It's on Wix. I wanna move to WordPress. Here's another guy's website. Don't copy it exactly. But can you make it like that and host it on WP Engine? And I wanted to meet this other criteria. We have website, we have criteria. You can literally Google it, like website audit checklist, blitz metrics, you'll see. And, and it also has to fit this criteria. How much? $300. Okay, cool. This guy's 95% and has 200 ratings, and his earnings are $200,000. Like he's in Pakistan. Okay, fine. Sure. $300, let's do it. Right? Yeah. And we teach people how to hire VAs and how to hire people in Upwork, in Fiverr. But the data that you get is, is infinitely, it's worth more, more than that. I mean, you're, you're buying so much wisdom in such a compressed amount of time to make a long-term decision. Yeah. And so if it's a, it's a Fortune 500 company, I'll say, okay, it's a power hour, go to blitz metrics.com/powerhour and we have an onboarding process because they don't want just three minutes of my time. I'll give anybody three minutes of my time. 'cause it's just, it's too rude to say no and I'm important or whatever. I'll just give you three minutes of my time. Fine. Right? Mm-hmm. I'll prerecord it so it doesn't require being live. Yep. But if it's a, well, yeah, it's a well-known company, then I'm like, yeah, it's 15 hundreds, nothing for you. Mm-hmm. So we'll do that. And we had one two weeks ago and they bought that and they said, yeah, you know, we really are struggling. Can you help us? The s e o agency is playing games and like, yep. I already know what they're saying. And now we have a large contract. Yeah. So the 1500 led to, it was basically like a paid sales call. Yeah. If you're an agency, know that when you do, when you do it the right way, you just, you provide value, whether it's free or charged, or you know, you will drive more real clients because they trust you. Yep. And, and from my perspective, uh, I've talked about how there's only three types of content consumers. So the, the, and this is why you should give away your, your content for free or, or give your time as as availability permits. So consumer number one is the person that takes your advice and runs. Okay. Well they were never a client anyway, so you didn't lose them, but now you increased your reputation and your reach. Right? And then content consumer number two is somebody that may not need what you offer now, but knows somebody that does or they come back later, or three is they buy. Mm-hmm. So from my perspective, you have no losing reason to not just give away. All the answers for free, right? 'cause I want the person that values time more than money. So if, if they can implement it, I'm happy they made progress with it. Otherwise, you know, we, we, we establish trust, we establish credibility, and then when it makes sense, it, it just eliminates the sales walls. They would've been a horrible client to begin with. So we call those free tarts, right? You're a D I Y, you're gonna try to do it yourself. Save every penny. You know, you go and get your own groceries. I have the freaking ghost groceries delivered to me from Costco. I'm not gonna be a driver of like, I, you know, so those pe you give away your information for free because you don't want those kinds of clients to come to you. 'cause they're just gonna complain. They're nightmare clients. They're gonna, they're cheap. You know, you all. But I can get that for way less from the Philippines. Yeah, you go do that. Yeah. Yeah. Well, um, I think you and I could talk indefinitely, um, about a variety of things, especially this in this, this topic of the industry. Um, now, now as we get kind of closer to wrapping up, let's, let's kinda take the opposite approach. Um, so we've kind of, we've kind of beat up on our own industry a little bit. Um, let's, let's kinda help the aspiring, um, Agency owners with some, some wins, right? So we've said, don't do these things, which I guess imply the opposite of do these other things. But, um, you know, how did you start to build up your reputation? How did you start to get your foot in the door? How did you start to earn the trust of people? So we can kind of maybe end with a couple little tips there on the high note. So I believe that, you know, when I was a, a young adult and I. I didn't even speak English, you know, until I was seven. I always felt that I wasn't good enough and I felt that all these other people were so much bigger and better than me. And I remember going to Pubcon and Kevin Lee of did it was speaking. And this guy started analytics company. He's well known in the world of SS e o, and I thought, wow, this guy's like a God. I would love to be able to do SS e o and all this, but I don't think I'm like him. He's so well spoken and just everything about him. I just worshiped this guy. Now, I was an engineer at Yahoo and I was a great engineer, but I didn't know how to communicate and. I didn't know if I could make promises to the client. 'cause you know, I wanted to make money as an agency 'cause on my way, you know, as I was about, about to leave Yahoo. And, but I didn't, you know, I knew I'd work really hard and I knew I was honest and ethical, but I, I, I didn't wanna go out there and just start making promises 'cause there's a chance I couldn't deliver. So, you know, I would tend to not say anything or tend to not. I put myself out there 'cause I thought all these other people are out there just aggressive, fast talking salespeople didn't wanna be like that. 'cause I heard so much the garbage, like what we talked about. And then I realized, you know, there are clients, if you find the right clients that they will, it's like night and day. So when we had Quiznos as a client, Hmm. They were a fantastic client. They weren't the nightmare where they're, every day they're like checking their rankings and asking what's going on. And they paid us a lot of money, and I find that if you're an aspiring s e o and you're growing, it's yes, obviously learn from people like Damon and keep improving and work hard and have great operations and all that stuff, but I think client selection is the most important part. When you have the right client and you're transparent with them and you have a relationship with them, and you, you, you go out to dinner with them, maybe if you could meet them, right? It's just so much better and it results in retention and you feel good about what you're doing. And then you have 'em on your podcast as you start to have results and they love to talk about you. Like we did this for the Golden State Warriors, the basketball team. And I loved working with the Golden State Warriors. They treated us so well. I got to meet Steph Curry and hang out in the locker room and go to the playoff games. They paid us a lot of money. And here's the, the thing that may seem too far away for most younger ss, e o people, I put them on stage. I was given the opportunity to speak, to be a keynote speaker at one of the largest conferences in Europe. The last year's keynote was Richard Branson. And they wanted me to be keynote, and I said, no, no. Instead of me being the keynote, I wanna put the head of marketing from the Golden State Warriors, the very popular basketball team as the keynote, and I'll introduce 'em. Right? And that worked wonders. There was a case study that was done by Facebook on us. So your reputation carries everything. The relationships that you have, interviewing your clients, interviewing other people that are competitors, you know, maybe Damon or I are competitors. Not really. 'cause there's plenty out there for all of us. So by having the abundance mindset that enables us to be able to share what we've learned and elevate other people like, wow, Damon just wrote this great article. I'm gonna share it. I don't if he generates more clients because of that, that is fantastic. It doesn't have to come to me. Most of my posts that I put out there on Facebook are elevating other people and how awesome they are. I think that's hard to do if you're small and you're not making money. You're like, oh, I want every dollar that comes my way 'cause I need every penny to pay rent and whatnot. I get it. But if you change your mindset, this is the last I'll say about this whole like motivational speaker walk on Kohl's, Tony Robbins kind of thing. But I found if, and I wish I knew this 20 years ago, that. If I spent more effort honoring and elevating other people in the industry that will drive me more of the right kind of clients that I want, even without me talking about my expertise or what I know or how good I am. I closed five clients last week on SS e o pieces because I was elevating, you can go back to my Facebook mm-hmm. And figure out what it was. But by elevating other people that are well-known. Industry. I interviewed yesterday on my podcast, one of the top content marketing experts, and she's a big deal at LinkedIn that's driving my reputation up. People buy based on your reputation. It's all based on your perceived authority. That's why clients buy if you're a sales minded person. The perceived authority gives you the opportunity to get the right client. And then, like you said, Damon, those three, three categories, when you do the audit, figure out which one they are. Mm-hmm. And if they're great, then you have to deliver. As long as you can deliver, then you're great. Right? And so I approached from the standpoint of I learned how to deliver first as a search engine engineer. So I feel like Damon, I'm credible to talk about ss e o 'cause I'm one of the few people that actually worked at the search engine and you know, like I have a good opinion about this thing. I have some credibility here. And so now it's easy for me to audit. It's, I've done this enough times, I've learned from, from other people. So I would hang out in, in like London. Singapore with Rand Fishkin and his mom, Jillian, who's the one who's really running the show. Mm-hmm. And you know, we're putting together s e o presentations, we're hanging out with the conference organizers, and I realized these are these people that I thought were gods, were humans too. Kevin Lee, who I told you was the guy I worshiped before he, he invited me on his podcast twice. And I said, I said to him on the podcast, I can't believe you can even Google it. And see, this is what I said. I can't believe I'm on, I'm hanging out with you, Kevin. I mean, this is a guy, like when you were done speaking on stage and then all the people would come up to you, I, and I'd never get a chance to talk to you like, oh, one day I'd love to talk to Kevin Lee. And here I, here you are reaching out to me to be on your podcast. What the heck is going on here? He said, no, no, no, Dennis, I'm just honored to be spending time with you. And then he said all these great things about me. And I said, this is being recorded, isn't it? Yeah. But maybe, you know, if you're doing ss e o and, and you feel like you don't know as much as Damon or whatnot, you know, sometimes you, you have to step back and look at how much you know. So when you interview someone or someone else interviews you, you realize like, oh wow. I actually have come a long way. I've actually learned a lot. That puts you in a, in a position of gratitude and you honor your clients and you're not worried about poaching, you're not worried about other people that do s e o I help other people that do s e o for a living. I'm, you do that too, Damon. Mm-hmm. Does that hurt your business at all in any way? Not at all. It helps your business. So we have a lot of clients do that. We do s e o for, and still I'm talking about Damon and I'm sending people to Damon and it doesn't hurt me at all. Yeah. And, and it, it only, it only helps. And, and when Dennis says he, 90% of his posts are about lifting other people up. He, he's very literal. It's. Probably 90% or, or plus. And it's just, you know, it's not necessarily contact creation, but documentation of Yeah. What you're doing and the engagements and the people that you're connecting with. Um, and, and I actually just made a post on LinkedIn this morning about, um, on the same topic, there's somebody who I've been mentoring and. I send them business. Right? Yeah. Because then it helps the the person that I connected them with to finally get somebody that can support them morally and ethically, and then it helps a young aspiring entrepreneur to build their business up and then they're going to reciprocate the other way when, when it's a client that's a little bit outta their league. Yeah, but it's a, it's amazing to watch for, for me, the, the part that I find most fascinating, obviously, yeah, sales is great. Um, growing is great, but the Wild Card is, is always what I find the most fascinating and rewarding, where you get a relationship that you didn't expect or an opportunity to, to meet or do a thing. You know, just like you said, you, you got to go, um, in the locker room, meet Steph Curry, just like those things that. You, you didn't have on your to-do list. But then when it happened, it was such an amazing thing. That's what I find the most rewarding about serving and helping others and, and just being moral and transparent. Yeah, serendipity. And you build these relationships over time and they start to unlock other things. And in finance, this is called a, a real option. So by having the Golden State Warriors as a client, we then were able to work with the N F L. Yeah, and the N B A and all these other sports teams came calling, and I never would've realized. I guess in hindsight it's like, well, yeah, obviously you're promoting how awesome the Golden State Warriors are. Facebook wrote a case study. Mark Zuckerberg mentions you on stage, you know, and how we got a 39 r every dollar got $39 back of what we invested. Of course that would've happened, but you never at, in the moment, you're not thinking about that. Mm-hmm. So really when you, when you have great relationships that for you young s e o people focus on the relationships, focus, make sure your communication is great. The ss e o people have a reputation for being geeks that don't communicate. Be personable. You, you sent me some cookies, Damon. Wow, that was so awesome that that was serendipitous. I enjoyed that. And that that's just building relationship. Checking in on people, clicking like on their posts and delivering great work leads to so much more. The referrals that you get from your existing clients are worth more than any marketing you could ever do. You do a good job of that. You never need to do marketing. Uh, I, I'm 17 years in and this is the first year I've considered spending a dollar on advertising. So the entirety of this multimillion dollar business has built, uh, purely on reputation and results because you've earned it. You have the perceived authority and you have the actual authority. Yeah. Well, Dennis, um, I appreciate, uh, that I, I just love talking to you. You got a good vibe. Um, it's good to be in company with somebody else who's transparent and straightforward. Um, I did not pay Dennis to say kind things about me, but I greatly appreciate them. Are you giving me a commission at all? No, I, because 'cause I believe in you. Yeah. And you've, you've taken the effort and I've taken the effort to build the relationship over years and people can tell. Yep. Yeah. And then once you get in, as you just started talking about with Golden State Warriors and then other professional sports teams, when you get in with somebody, you know, I'm not gonna refer anybody to somebody that I won't put my name behind. And I'm sure you feel the same way, right? Yep. And so when you get in and you establish these relationships with people at high level, they, they have a, a. A, a circle of trust, right. That you get exposed to once you establish your authority and your ability to deliver. So, I mean, there's so many different, to kind of wrap this up on the, the thing of, you know, you can't outrun your reputation and you can't outsell your reputation. You can probably get pretty far in the beginning by focusing on sales and not reputation. Yeah. Uh, but eventually you hit that. Amplifier of, of reputation where it begins to go tenfold times tenfold, times tenfold. That you couldn't spend, I mean, you couldn't have bought your way into a relationship with the Golden State Warriors. No. Because they get three calls a day from people that are offering ss, e o, and P p C and all kinds of magic promises. Yeah. You know, funny. Um, I got to work with, uh, Utah Jazz on their retail division, team store. Same thing. Came from a relationship. Yeah. Yeah. Yeah. If you're, if you're a player in the game, you wanna be here long term, focus on relationships. If you just wanna make some quick money now focus on sales, but you'll, you'll be run out and then whatever the next new thing is, you'll do that in a year or two. But if you wanna be like Damon relationships all day, I know like people say that all day, but I, I promise you that's the thing. It's not sales calls. It's not the cold email. Magic blasting using ai. That's not it. Yeah, Dennis, you blitz metrics. Uh, how can people get ahold of you, learn more about you? They can Google me and they can see a full knowledge panel and whatever your favorite channel is, and I respond to everybody. It's not a va, it's me. It might take me a few days, but I, you know, LinkedIn's probably the best way to reach me from a business standpoint. Well, Dennis, you blitz metrics, Google m Dennis, last name, y u. It's been a pleasure looking forward to meeting up again and doing our thing wherever that is next time. Awesome Damon. Appreciate you

Episode 175 - Lift Others Up on Social Media I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how you pick others up. So share other people's content, like their content, engage with their content. Give them props, kudos and congrats. The more you do that on social media, the more likely those people will be to reciprocate. It's such a positive reflection on you when you help others. And the likelihood is that over time, you'll earn their trust, respect and friendship. Mutually beneficial relationships will ensue.

Hey, franchisors and franchisees! Are you ready to revolutionize your business and reach new heights of success? Look no further than the game-changing world of digital marketing strategy. In this dynamic era, where online presence is everything, a well-crafted digital marketing strategy is the key to capturing the hearts and wallets of your target audience.   From skyrocketing brand awareness to boosting customer engagement and driving sales, it's time to harness the immense power of the digital landscape. Whether you're a seasoned franchisor or a budding franchisee, discover how this essential strategy can transform your franchise business, propelling you to unprecedented triumph.    And who better to teach us all about digital marketing than Dennis Yu, CEO of BlitzMetrics, a unique digital marketing company that provides advanced digital marketing training to help take your business to the next level? Dennis is an internationally recognized lecturer in digital marketing and has spoken over 730 times in 17 countries. He has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News. He co-authored “Facebook Nation,” a textbook taught in over 700 colleges and universities.    Dennis is on a mission to create a million jobs worldwide, and there's no stopping him from doing what he set out to do. Tune in and hear his remarkable insights in today's episode of Franchise Secrets with Erik Van Horn.    “Projects cost you money. Processes make you money.” - Dennis Yu   In This Episode: - Who is Dennis Yu, and what does he do? - Dennis presents a case study showcasing his six-phase implementation process and success tracker - How often should a brand develop creative content for organic and paid media? - VA hiring checklist to make sure you find the right person for your business - What is the benefit of working with Dennis and his team? - Why these two functions must be done in-house instead of handing them off to agencies And more! Resources:  - Learn more about Erik's franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik's franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik's passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Get the Success Tracker, Dollar-a-Day Training, or the 15-Second Video Course for Free - Email Stephanie@blitzmetrics.com with the Subject Line I Love Erik Van Horn  - Blitzmetrics Academy - https://academy.blitzmetrics.com/ (Email Stephanie@blitzmetrics.com with the Subject Line Erik Van Horn Is Awesome and Get Any Course of Your Choice for Free) - Find Your Next VA Here - https://www.onlinejobs.ph/   Connect with Dennis Yu: - Website - https://blitzmetrics.com/ - LinkedIn - https://www.linkedin.com/in/dennisyu/ - Facebook - https://web.facebook.com/getfound - Facebook Group - https://web.facebook.com/groups/dennispk - Instagram - https://www.instagram.com/dennis.yu/   Connect with Erik Van Horn: Website  Instagram  Facebook  Facebook Group  LinkedIn YouTube Medium  

Josh Sebo, COO of OfferVault, Adam Young, CEO of Ringba, industry legend Harrison Gevirtz, and special guest, Dennis Yu, CEO of BlitzMetrics, discuss: - HealthIQ & Forbes' new article highlighting alleged unpaid balances

 In this episode, world-renowned digital marketing expert Dennis Yu shares invaluable insights on delivering a powerful message and leveraging AI to amplify your personal brand. Learn the importance of reputation, the impact of surrounding yourself with successful individuals, and how AI can enhance your relationships and brand visibility. Join us for a game-changing conversation with Dennis Yu, Chief Technology Officer of BlitzMetrics and an internationally recognized lecturer in Facebook Marketing.Episode Highlights:Your personal brand is not just about what you say but your reputation.Surrounding yourself with successful individuals can upgrade your personal brand.Leveraging AI as an extension of your brain to amplify relationships and brand impact.The significance of building credibility before using AI tools to amplify your brand.About Dennis Yu:Chief Technology Officer of BlitzMetrics, partnering with schools to train young adults in digital marketing.Internationally recognized lecturer in Facebook Marketing, delivering talks in 17 countries.Featured in The Wall Street Journal, New York Times, and LA Times.Co-author of "Facebook Nation," a textbook taught in over 700 colleges and universities.Held leadership positions at Yahoo! and American Airlines.Studied Finance and Economics at Southern Methodist University and the London School of Economics.Accomplished marathon runner, completing over 20 marathons.Join us for an insightful conversation that will transform your approach to personal branding and digital marketing!Connect with us on [social media platform] and visit our website at [podcast website] for more episodes and valuable resources.Contact Dennis At https://dennisyu.com/#PersonalBranding #DigitalMarketing #AI #Reputation #PodcastEpisodeThanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Unless you've been living under rock, you've probably heard of ChatGPT - the AI chatbot taking the world by storm for its ability to create content for social media, your website, blog, videos... you name it! ChatGPT can generate virtually anything in a matter of seconds.In fact GPT is so valuable that Microsoft are investing 10 billion dollars into open.ai - the business behind ChatGPT - with plans to incorporate AI into their Microsoft Office Suite, Bing and other tools and platforms. But with great power comes great responsibility

How is the world of SEO being shaped by the introduction of AI into content creation? And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky? Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO industry is headed. Should SEO businesses pivot to content creation? Are you using your social media platform as content creation that feeds the search engines with the right 'signal'? And is search even on the increase in recent years?From his time at Yahoo, to his vast experience in the SEO and digital marketing industries, Dennis is expertly equipped to remind us that, for now, good content still wins, and that perhaps the best way to create good content is by collaborating with other established people in your industry. Learn about Google's new content policy, how to change your search results by logging off first, and the right prompts to feed your ChatGPT when crafting content – all in this fascinating episode of The DigitalMarketer. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. They offer courses, implementation, and consulting. He is also the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals such as doctors, engineers, and teachers where people can get trained and have a job at the same time. He is joined by Jacob Hastings, the Director of Analytics for BlitzmetricsKey Takeaways:02:40 Appreciating Google's new content policy, EEAT06:50 Learning smart ChatGPT prompts 14:20 'PAA' (People Also Ask) – how the shape of search is changing 18:06 Are people searching less nowadays?22:00 Why searching through your own profile will yield different results25:00 Is Google's SEO system broken? 30:12 Can we keep creating content through keyword optimization?34:30 Can SEO emulate TikTok in terms of showcasing what you like?39:30 Can Google come up with an AI that people can use and will trust?41:34 What practices should you change to ensure your content still gets found?44:00 Is it risky to provide Google with too much of your personal content?Connect with Dennis Yu:LinkedIn - https://www.linkedin.com/in/dennisyuWebsite - https://blitzmetrics.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

How is the world of SEO being shaped by the introduction of AI into content creation? And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky? Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO industry is headed. Should SEO businesses pivot to content creation? Are you using your social media platform as content creation that feeds the search engines with the right 'signal'? And is search even on the increase in recent years?From his time at Yahoo, to his vast experience in the SEO and digital marketing industries, Dennis is expertly equipped to remind us that, for now, good content still wins, and that perhaps the best way to create good content is by collaborating with other established people in your industry. Learn about Google's new content policy, how to change your search results by logging off first, and the right prompts to feed your ChatGPT when crafting content – all in this fascinating episode of The DigitalMarketer. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. They offer courses, implementation, and consulting. He is also the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals such as doctors, engineers, and teachers where people can get trained and have a job at the same time. He is joined by Jacob Hastings, the Director of Analytics for BlitzmetricsKey Takeaways:02:40 Appreciating Google's new content policy, EEAT06:50 Learning smart ChatGPT prompts 14:20 'PAA' (People Also Ask) – how the shape of search is changing 18:06 Are people searching less nowadays?22:00 Why searching through your own profile will yield different results25:00 Is Google's SEO system broken? 30:12 Can we keep creating content through keyword optimization?34:30 Can SEO emulate TikTok in terms of showcasing what you like?39:30 Can Google come up with an AI that people can use and will trust?41:34 What practices should you change to ensure your content still gets found?44:00 Is it risky to provide Google with too much of your personal content?Connect with Dennis Yu:LinkedIn - https://www.linkedin.com/in/dennisyuWebsite - https://blitzmetrics.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

Conversation with Dennis Yu, a search engine engineer, the CEO of Blitzmetrics, and the coauthor of “The Definitive Guide to TikTok Advertising: Access 1,000,000,000 People in 10 Minutes.” Episode on Website

In this episode, we will be going over why ranking your business on Google works wonders and what steps you should take so that your website ranks higher. Furthermore, this week's episode will feature a very special guest: Dennis Yu - Chief Technology Officer at Blitzmetrics and former Search Engineer at Yahoo.  If you want your business to reach new heights, listen in on the Service Legend Podcast today! Join the ServiceLegends Free Facebook Group if you haven't already so you don't miss this amazing story & more awesome content specifically for Concrete Coating & Painting business owners!

This is one of my favorite episodes of all time.  You'll learn more in this one episode from multiple courses and months of training.  If not, I'll refund your money. 

Personal branding isn't about being louder, outgoing, in your face, or self-serving. Rather. It's about amplifying what others say about you and your brand. Usually requires little effort or video on your part personally, since it's UGC collected and processed at scale. We will walk through the exact process to implement the Content Factory, so you can become well known in your industry.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel speaks with Dennis Yu, Chief Technology Officer at BlitzMetrics. They discuss how new experiences change one's perspective, and how it impacts one's expectations given that there are always greater heights to reach.

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Dennis Yu, Chief Technology Officer at BlitzMetrics. They talk about achieving growth that impacts people at scale, its approaches and challenges, and how the right relationships, data, and insights contribute to ensuring sustainable results.

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Dennis Yu, Chief Technology Officer and Data Geek at BlitzMetrics.

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Dennis Yu, Chief Technology Officer and Data Geek at BlitzMetrics. They discuss the Dollar-a-Day ads strategy for putting content so you can reach your customers, how to design a successful "content factory," and how to build a meaningful relationship with your audience through social media. Dennis also talks about his approach to helping digital agencies grow and the importance of data analytics in the process.

In this episode I chat with a incredible guy a met a few years ago, who also happens to be one of the foremost digital marketers in the world, Dennis Yu! He and I talk about the content hack for using video on ALL social media platforms, how to leverage the social algorithms to create attention, and the way to add assistants to your business without spending thousands! Episode breakdown: 00:00 – Intro 02:13 – Who is Dennis Yu 03:10 – Authenticity is the key 06:43 – The power of stories 07:47 – The Jake Paul Effect 12:10 – What to post 18:05 – How to build trust 21:05 – Tom Ferry digital masterclass 23:05 - Living a life of gratitude 28:20 – Dennis' Guarantee 30:01 – The power of repurposing 36:12 – Automate content sharing 39:12 – Leveraging VA's for growth 44:55 – Dennis's VA academy Dennis Yu is the Chief Technology Officer for BlitzMetrics, as well as a former Search Engine Engineer and one foremost authorities on social media in the world today! He's the co-author of the #1 best-selling book on Amazon for social media, “The Definitive Guide to TikTok Ads”.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. He's often used as a resource and quoted on CNN, NPR, and in the Wall Street Journal, Washington Post, NPR, and LA Times. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. Dennis is on a mission to create one million jobs via hands-on social media training, and partnering with universities and professional organizations. You can find him hiking tall mountains, eating chicken wings, and taking  oxygen baths. Virtual Assistant FB Group: https://www.facebook.com/groups/377777747205784   Hire a VA: https://blitzmetrics.com/vah/ Tom Ferry Dennis Yu Masterclass - A Master Class in Digital Marketing with Dennis Yu and Jason Pantana Dennis' VA academy - https://www.teamblitznation.com/team-blitznation If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696 

This is a special episode because we are featuring segments from 4 amazing, industry-leading performance marketers that were previously on the show! You'll hear cutting edge insights from Larry Kim, the Founder & VP Marketing at MobileMonkey, Jay Abraham of The Abraham Group, Dennis Yu, the CEO and Co-Founder of BlitzMetrics, and Eric Carlson, Co-Founder The post The secrets of 4 performance marketing legends appeared first on WebMechanix.

Isn't TikTok for youngsters and Gen-Zs? It's all about dancing and singing isn't it? These are some of the most pervasive misconceptions business leaders and marketers hold against the most popular website in 2021 that even surpassed Google. And yet, in the late 2000s, social media platform Facebook was getting the same treatment and has proven to be the most profitable for advertisers and marketers. Can your business find audience in TikTok? If so, how do you create an ad that can rack up billions of views? In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Dennis Yu (CEO of BlitzMetrics and Co-Author of the #1 Bestselling Book in Social Media "The Definitive Guide to TikTok Advertising) to discuss all about TikTok advertising, and how TikTok algorithm works. Dennis explains why it's better among its social media peers, and why it's easy for viewers to trust "flawsome" videos compared to commercialised videos. He unravels the secret to attracting billions of views, and why you should try Spark Ads, the #1 format for TikTok Ads. It's an exciting episode to learn more about TikTok and how you can leverage it for your business. FOLLOW DENNIS YU or check out his TikTok or visit his Website to learn more. DIY VIDEO PROGRAM Create your own videos with a push of a button. ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing. CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey. RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe.

What is the most important thing that Dennis Yu believes will determine your direction? How did he go from being denied internships at Nike and every company he applied to, to being a multimillionaire having dinner with George H. W. Bush, Margaret Thatcher? In this Episode of the Content Capitalists, Dennis shares his journey from being called a ‘Paper Tiger', afraid of being judged, to becoming the CEO of BlitzMetrics, a 7 figure digital marketing company that partners with schools to train young adults, while speaking and coaching others on his expertise: digital marketing. Not only is Dennis consistently quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times, he is a highly sought after individual who works with high profile celebrities and organizations to dominate the social media landscape in their profession. Listen to find out how Dennis has spent over a billion dollars on Facebook ads across his agencies and agencies he advises, and what he believes are key to being successful in the digital marketing world. Dennis' simple approach may surprise you, but it may be just what you need to catapult your business to the next level!Follow Dennis Yu at: https://www.instagram.com/dennis.yu/https://www.tiktok.com/@dennisyu5https://twitter.com/dennisyuhttps://www.linkedin.com/in/dennisyuThe Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!https://www.amazon.com/Definitive-Guide-TikTok-Advertising-Billion-ebook/dp/B09XM4LB97BlitzMetricshttps://blitzmetrics.com/Follow Ken Okazaki at: http://contentcapitalists.com/ https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube

Leave a message for Ken or Dennis here!What is the most important thing that Dennis Yu believes will determine your direction? How did he go from being denied internships at Nike and every company he applied to, to being a multimillionaire having dinner with George H. W. Bush, Margaret Thatcher? In this Episode of the Content Capitalists, Dennis shares his journey from being called a ‘Paper Tiger', afraid of being judged, to becoming the CEO of BlitzMetrics, a 7 figure digital marketing company that partners with schools to train young adults, while speaking and coaching others on his expertise: digital marketing. Not only is Dennis consistently quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times, he is a highly sought after individual who works with high profile celebrities and organizations to dominate the social media landscape in their profession. Listen to find out how Dennis has spent over a billion dollars on Facebook ads across his agencies and agencies he advises, and what he believes are key to being successful in the digital marketing world. Dennis' simple approach may surprise you, but it may be just what you need to catapult your business to the next level!Follow Dennis Yu at: https://www.instagram.com/dennis.yu/https://www.tiktok.com/@dennisyu5https://twitter.com/dennisyuhttps://www.linkedin.com/in/dennisyuThe Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!https://www.amazon.com/Definitive-Guide-TikTok-Advertising-Billion-ebook/dp/B09XM4LB97BlitzMetricshttps://blitzmetrics.com/Follow Ken Okazaki at: http://contentcapitalists.com/ https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube

Revamp your traditional sales strategies by evolving to the fast-paced digital world which runs on word of mouth. Dennis Yu is a marketing thought leader, CEO and Co-Founder of BlitzMetrics, and co-author of The Definitive Guide to TikTok Advertising with Perry Marshall. Dennis shares what sales teams need to do to become more effective in The post Reframing sales and elevating others with Dennis Yu appeared first on WebMechanix.

Do you need a Virtual Assistant? If you're constantly wasting time on mundane tasks each week, you probably do. On today's episode, host Mark de Grasse sits down with Dennis Yu, Founder & CEO of Blitz Media, to talk about Virtual Assistants and what they can do for you and your business.   As a business owner, your most precious resource is time. The fewer things you have on your plate, the greater your focus. And until you are able to delegate repetitive tasks to someone else, you will continue to waste valuable time and energy on activities that contribute nothing to the growth of your business. Tune in to learn the benefits of hiring VAs, how to hire competent ones, where to find them, and how to manage them effectively. IN THIS EPISODE, YOU'LL LEARN: How to hire a VA Compelling reasons why your business needs a VA Training new VAs and why it's so important How VAs can potentially save you money The benefits of hiring a VA versus contracting a freelancer The best places to find competent VAs How to create a detailed VA job description Why you must document the tasks you want to outsource LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://blitzmetrics.com/ (Blitzmetrics.com) This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency) https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content) More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale) https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge) More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions! https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! https://dm.captivate.fm/ecom-cert (Ecom Cert)

Only once you've eliminated all your self-limiting beliefs, that's when you can move beyond the excuses that hold you back. People who are struggling to find their purpose in life are too afraid to take the leap. If you hate your job, quit it and find something that you enjoy. Pursue your hobbies and stop making reasons for why you can't pursue that hobby. Remove your self-limiting beliefs with your host Dr. Kim Grimes as she talks to Dennis Yu and Alex Carl about forgetting about your excuses and just focusing on what you want to do. Dennis Yu is a digital marketer and agency builder. He is the Chief Technology Officer of BlitzMetrics and host of the CoachYu Show. While Alex Carl is one of Dennis's students. He recently quit his job to be an entrepreneur. Listen to their stories on how to remove those excuses, those limiting beliefs so that you can find your purpose. Start pursuing what you love today!

How to Use TikTok for Marketing and Customer Service Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! They discuss how businesses can use TikTok to promote their brand and enhance customer experience.  Top Takeaways:   ·      Social Media is an opportunity for a brand to show the world that they are interested in resolving issues for their customer. ·      The fastest-growing content on TikTok right now is catered to B2B. ·      Dennis Yu shared these tips (and more) on how to use TikTok for business: 1.    Keep TikToks at 15-30 seconds long. ByteDance, the parent company that owns TikTok, found that the most viral videos are 22 seconds long. 15 to 30 seconds is the sweet spot because you have to have a high completion rate. Your audience needs to watch until the end of the video. 2.    Advertise on TikTok. The price to advertise TikTok is about 1/4 of what it is on Facebook because the supply is higher than the demand. There are so many users, and there are not that many advertisers. This might change in a year. 3.    Use Spark Ad. It lets you boost another user's content. Brands can boost their customers' content using a code. Spark Ads performs differently than if you were to post from your brand account because everything on TikTok needs to feel human and personal. 4.    Repurpose content. We want to repurpose content that has already worked on YouTube, Facebook, blogs, etc., and turn those into TikToks.  Quote:  “TikTok in 2022 is Facebook in 2007. Now, it has more traffic than Google, a higher average watch time than Facebook or Netflix, and it is now the top downloaded app.” About:   Dennis Yu is a Digital Marketer, Speaker, Agency Builder and the CEO BlitzMetrics. He is the author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!   Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are joined by returning guest - Dennis Yu.Dennis is an internationally recognized lecturer in digital marketing.He's spoken over 730 times in 17 countries, across 5 continents.Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.Dennis is the co-founder and CEO of BlitzMetrics, a digital marketing company helping people grow their expertise in digital marketing.He's best known for his $1/day Facebook Marketing Strategy. His previously 'secret' Content Factory system.Made public in partnership with the online community, DigitalMarketer. Plus now his NEW book: The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! The current #1 Best Seller in Social Media he co-authored with Perry Marshall.I've asked Dennis to join us today to help us navigate the future of online business.Enjoy!Support the show

Are you ready to shoot to the top of everybody's awareness by leveraging someone else's authority? On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious https://dennis-yu.com/ (Dennis Yu), and he literally creates a mind-blowing ad from start to finish on the show. You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you're trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim's words, “Every high end salesperson just got a triple PhD in getting in front of the exact right decision maker.” Dennis's strategy is a simple, but brilliant, way to build a relationship with integrity—and leverage it to get leads and sales. Listen in for step-by-step instructions on creating a cross-platform ad with unbelievable reach—in no time. IN THIS EPISODE YOU'LL LEARN: How to create implied endorsement from respected names in your industry Which platforms Dennis posts his video on (and where it does best) How social signals impact search results (and how to maximize SEO)  Which social media platform algorithm is working incredible magic right now  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://adworldconference.com/traffic ($650 discount to AdWorld) (May 2-3, 2022) https://dennis-yu.com/ (dennis-yu.com) https://blitzmetrics.com/ (Blitz Metrics) https://www.linkedin.com/in/dennisyu/ (Connect with Dennis on LinkedIn) dennis@blitzmetrics.com (Dennis answers his own email) https://twitter.com/dennisyu/status/1511021999870517249?s=20&t=WX3-zKhSWglX4Ed4ALizSg (See the video Dennis made during the show) https://www.descript.com/?utm_source=google&utm_medium=paid_search&utm_campaign=16259794211&utm_content=582732157178&utm_device=c&utm_term=brand_exact&gclid=CjwKCAjwo8-SBhAlEiwAopc9W2svOXd3jErtC1dWuEnUwhROONv7BgeH-zZ_DF0OBgMr25uqYnu_JxoC0BAQAvD_BwE (Descript) (video-editing software) & https://www.descript.com/studio-sound (Studio Sound) https://zoom.us/ (Zoom) & https://www.loom.com/?utm_term=loom_e&utm_campaign=US_GS_Brand_Phrase_Exact&utm_source=adwords&utm_medium=ppc&utm_content=&hsa_acc=4481576800&hsa_cam=15507659439&hsa_grp=134743398910&hsa_ad=567960631368&hsa_src=g&hsa_tgt=aud-1210595011129:kwd-41804546&hsa_kw=loom&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAjw6dmSBhBkEiwA_W-EoFzmmHCbBglMq4fMBD5LvtSsV7LjW6Y5uKUu1UkytGbobo4MCIV0aRoCnJ4QAvD_BwE (Loom) http://onlinejobs.ph/ (Get a VA in the Philippines) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on...

This week, we are joined by Dennis Yu. If you haven't heard of Dennis, you might have heard about his Dollar A Day Strategy. He started his foray into marketing when he was 15 years old, selling a website with no clue on how to build it. Today, he is the CEO of BlitzMetrics, and over his career has worked with some of the top brands, including Golden State Warriors, Nike, and Rosetta Stone. Dennis' personal mission is mainly focused on mentorship, so he turned his enthusiasm for digital marketing into training to help produce jobs for aspiring digital marketers, with a goal to create 1 million jobs. He's even been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.The backstory from Yahoo Engineer to Education and Training How to best work with your digital marketing as an HVAC business?Is it bad to have the founder as a salesperson?Is my marketing company ripping me off?What is the one question you should ask your agency? How would you spend $1,000 to give the most happiness to the most number of people possible?What the heck is the dollar-a-day strategy anyways?How can I get more calls for my HVAC business?How do you find the right mentor?And more!Find Dennis :On The Web: https://blitzmetrics.com/On The Web: https://dennis-yu.com/Via Email: dennis@blitzmetrics.comFacebook: https://www.facebook.com/dennisyu & https://www.facebook.com/getfoundLinkedin: https://www.linkedin.com/in/dennisyu/Twitter: https://twitter.com/dennisyuJoin Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.caFor HVAC Internet Marketing Reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By Sera Systems https://www.sera.tech 

Dennis Yu talks about the excellence of implementation. Dennis is the CEO of BlitzMetrics, is on a mission to create a MILLION jobs, an international speaker, digital marketer & agency builder who has worked with Jake Paul, Golden State Warriors, Nike, Rosetta Stone, & much more. So many tips shared in this episode! Make sure you check it out! - Key Discussion Points: The power of mentors Learning English by getting into Ecomm Has ran 20+ marathons Yahoo was a place for failed entrepreneurs The excellence of implementation The Netflix for Marketing The Ultimate Grand Daddy Mama of checklists The Great Resignation Cash is Thrash Learn how to harness the tools available - Help Support The Show - Buy Me A Coffee - Thank you in advance! - Quick shoutout to our sponsors for this show: Tranquil Turtle Massage Fast Corporate Credit LLC Craft Holsters CoffeeJunkiez PizzaJunkiez Scared Rabbit Vickers Graphics Tigatu (use code "TopRatedMMA" for 10% off) Combat Flags - Flag Backdrop INTERESTED IN BEING A SPONSOR OF OUR SHOW? DM US FOR MORE INFO. - Be sure to FOLLOW Dennis Yu - Facebook Instagram Twitter Website Be sure to FOLLOW BlitzMetrics - Facebook Instagram Twitter YouTube - Thanks for watching! Check out another playlist on my channel: The Erik Allen Show Podcasts Featuring Erik Allen Voice Over Work Product Reviews Fun - FREE Resources to help you

Dennis Yu talks about the excellence of implementation.  Dennis is the CEO of BlitzMetrics, is on a mission to create a MILLION jobs, an international speaker, digital marketer & agency builder who has worked with Jake Paul, Golden State Warriors, Nike, Rosetta Stone, & much more. So many tips shared in this episode! Make sure you check it out! https://youtu.be/BIdD9cBSP7Y - Key Discussion Points: The power of mentors Learning English by getting into Ecomm Has ran 20+ marathons Yahoo was a place for failed entrepreneurs The excellence of implementation The Netflix for Marketing The Ultimate Grand Daddy Mama of checklists The Great Resignation Cash is Thrash Learn how to harness the tools available - Help Support The Show - Buy Me A Coffee - Thank you in advance! - Quick shoutout to our sponsors for this show: Tranquil Turtle Massage Fast Corporate Credit LLC Craft Holsters CoffeeJunkiez PizzaJunkiez Scared Rabbit Vickers Graphics  Tigatu (use code "TopRatedMMA" for 10% off) Combat Flags - Flag Backdrop INTERESTED IN BEING A SPONSOR OF OUR SHOW? DM US FOR MORE INFO. - Be sure to FOLLOW Dennis Yu - Facebook Instagram Twitter Website Be sure to FOLLOW BlitzMetrics - Facebook Instagram Twitter YouTube - Thanks for watching! Check out another playlist on my channel: The Erik Allen Show Podcasts Featuring Erik Allen Voice Over Work Product Reviews Fun - FREE Resources to help you

Dennis Yu's mission is to create a million jobs. CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting. My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I help digital agencies grow, serving doctors and real estate agents as fractional CTO. I'm an internationally recognized lecturer in digital marketing and have spoken over 730 times in 17 countries, spanning 5 continents. Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. Visit Dennis's Website

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital marketing expert and advertising specialist, Dennis Yu, to dive into creating and tracking successful Facebook advertising campaigns.  About Our Guest: Dennis Yu Dennis Yu is CEO of BlitzMetrics, a digital marketing company working with schools to train young adults, offering courses, implementation, […] The post Shop Talk: Making the Most of Facebook Ads with Dennis Yu appeared first on Wiideman Consulting Group.

#66 Crack the Code: Facebook Video Ads Facebook is changing. The emergence and rapid growth of TikTok and the disappearance of 3rd party data calls for a shift in marketing strategy. The CEO of BlitzMetrics, Dennis Yu, argues that there's no better time to run Facebook ads than now. It's just about putting out the right content. As an internationally recognised lecturer in digital marketing with over 20 years of web analytics experience, Dennis knows ecommerce, and he knows how to teach it. We're very excited to welcome Dennis to the Ecom Show for a deep dive into Facebook Video Ads and what makes them successful. Dennis and our CEO and podcast host, Daniel Budai discuss: ✔️ Dennis's Unusual Introduction to Ecommerce ✔️ The Rise of TikTok and Why it Matters to Ecommerce ✔️ How to Advertise Successfully on Facebook ✔️ The Importance of Storytelling to Customer Acquisition and Retention Dennis's Unusual Introduction into Ecommerce Dennis describes himself as a “maths person”. Web analytics have been an integral part of Dennis's career development. Over 20 years ago, Dennis built Yahoo's internal analytics. “Behind business, success, and the algorithm, there's always maths to figure out what's going on.” And in an ecommerce world of marketing, sales, and business people, Dennis brought a different perspective to the table. Dennis works to bring the connection between maths and human psychology to the heart of marketing. The Rise of TikTok and Why it Matters to Ecommerce So why has TikTok seen such a rapid rise of popularity over the last few years? Short answer - its highly sophisticated algorithm. Dennis says that while TikTok engineers won't reveal their algorithm, it's clear that they're willing to collect a lot more data based on user activity, including image recognition. Dennis recalls a TikTok made at YouTuber Jake Paul's house. TikTok recognised Paul's house and showed the video to his fans. Facebook and Instagram, Dennis points out, are not going to get to that level of image recognition anytime soon. Beyond this, TikTok recognises when a user watches a video multiple times, collecting data even on where they stop watching their current video and return to previously viewed content. TikTok has incredible potential for ecommerce owners. The traffic is cheap and conversion is great if you have the right kind of content. TikTok adverts are all about entertainment and personality based selling. How to Advertise Successfully on Facebook Facebook is one of many social media channels, including not only TikTok, but also Twitter, Instagram, and Snapchat. If we're talking about video ads, ecommerce owners also have YouTube to contend with. So why Facebook? Facebook is the number 1 online platform for generating sales. Advertising on Facebook is simply a different ballpark to what it used to be. Brands can no longer rely on 3rd party data, so their video content has to be primed for conversion. Dennis advises: Use a short form ad structure. The average watch time on Facebook is 6 seconds. So make those first 6 seconds captivating and keep your ad 15 seconds to a minute long. Repurpose your Facebook content. If you keep your ad short, you can use it on TikTok, Snapchat and Instagram. Use vertical video. Don't use your phone's built in microphone. Make sure your speaker is properly miced up. Add captions. Only batch test 3 - 4 ads at a time. When you find a ‘winning' ad, it's time to pump more money into that rather than waste your budget on new ads. When a winning ad works, it works time and time again. Spend 80% of your budget testing and improving your winner. Have a storyline: what's the hook, what's the pain you're reigniting, how do you introduce your solution, and what's your CTA? And Dennis's number one piece of advice? Collect customer stories. “Customers write the best copy.”Your number one job with Facebook ads is to collect user-generated content (UGC) and fine tune it into an ad. The Importance of Storytelling to Customer Retention and Acquisition Dennis cannot emphasise enough the power of customer storytelling. To put it simply, a good Facebook ad is a video featuring your customers. It isn't a testimonial, it's a story about how they feel about your product. People convert because of the why. When reaching out to your customers, ask their story via video. Find out what inspired them to buy and how your product made them feel. Dennis maintains that if you're the face of the company that you need to personally collect UGC from your best customers. In a video interview you build rapport, create more energy, and have the freedom for follow-up questions.If you have thousands and thousands of customers, it is not, of course, possible to get on the phone with every single one, but you can do it with a few hundred and have virtual assistants help you out with the rest. Consider sending your customers fun gifts with hand written notes. This will encourage them to create their own content and engage with their brand. It's simply a case of being receptive and fine-tuning their content. TL;DR - The best Facebook ad is a customer story. Collect as much UGC as you can. For all things branding, scaling, and digital marketing, follow Dennis on LinkedIn, Twitter, Facebook, or Instagram. Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

Dennis Yu shares the faster way to grow your personal brand using short videos and his special social media strategy. Discover what a personal brand is and is not. And learn how to leverage the power of all the social media platforms to build your personal brand which has a direct impact on your bottom line.Dennis Yu is the CEO/Founder of BlitzMetrics, a digital marketing company which partners with schools to train young adults.He's a former Yahoo search engine engineer.Dennis's personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.He's also been on some of the largest stages as a speaker and television among along with other media outlets.Thank you for watching please like, share, and subscribe.

Looking to start a new business? In today's episode, Dennis Yu reaches out to aspiring entrepreneurs and local business owners who want to learn the best ways to market their business and build client relations. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts, connecting with clients and managing their content. As an internationally recognized lecturer in Facebook Marketing, Dennis has spoken over 730 times in 17 countries, spanning 5 continents! Dennis's personal mission centers around helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. Mentioned in This Episode Blitz Metrics ChiroRevenue Dollar A Day Strategy What you will learn: The dollar-a-day strategy (4:46) Ranking in the local 3-pack The value of Google My Business (GMB) Building relationships to increase engagement How to use Facebook and Google hand-in-hand (10:49) Social - a content creation vehicle 3 separate worlds - search, social, and messaging Creating a GMB without having a website (21:01) Content is what counts Is Facebook the ideal platform for local small businesses? (28:23) Content production > content distribution Focusing on the niche to create trust (31:54) Putting agencies under well-known industry representatives Making sure ROI is clear Dennis Mentality - Quotes From the Show “If you're serving businesses in your city, you need to be known in your city” “You know what's more important than networking? Delivering the result” “What matters is making it so that the money they're spending is an investment”

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Prior to BlitzMetrics, Dennis held leadership positions at Yahoo! and American Airlines. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News […]

So you've always wanted to get started on Facebook advertising but, you thought you didn't have the equipment, it would take too long, or it cost too much money to create and promote. In this episode Dennis Yu & Kieran O'Brien will tell us how to get started with Facebook ads fast and easy. You will hear how, with only your phone, you can create the beginning of a Facebook ad campaign, in as little as one minute. Just when you thought that was too good to be true you hear how you can start to promote that campaign for as little as $1 dollar. How to create your topic wheel. What type of videos you'll want to create why, how, and what. How most businesses fail with their content by trying to create the “exact logic.” Why don't you see 99% of what your contacts on Facebook are posting? What is the Facebook algorithm looking for? Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles:  Facebook: https://www.facebook.com/ecwid Instagram: https://www.instagram.com/ecwid/ Youtube: https://www.youtube.com/user/EcwidTeam Twitter: https://twitter.com/ecwid Pinterest: https://www.pinterest.com/ecwid/ Jesse Ness Social Profiles: LinkedIn: https://www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: https://www.linkedin.com/in/richardotey/ Twitter: https://twitter.com/RichardOtey  Dennis Yu Social Profiles: https://www.facebook.com/dennisyu BlitzMetrics Social Profiles: https://www.facebook.com/BlitzMetrics/

I'm so excited because today on the show we have Dennis Yu. He's the CEO of Blitz Metrics, which can name Golden State Warriors, Nike and Rosetta Stone as customers.  He is also an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries.  Dennis has also been featured in the Wall Street Journal, New York Times, LA Times, national public radio TechCrunch, CNN, Fox News, and more.  He's also held leadership positions at Yahoo and American Airlines, and he's also a big fitness enthusiast with over 20 marathons under his belt.  What you'll learn from this episode:  His $1 a day ad budget strategy to get tons of leads  Tactics to create lots of social media content with only 10 to 15 minutes a day  How to create content that viewers are attracted to without feeling like you have to be perfect or like the super expert  Read more: https://fitnesssecrets.co/podcast/social-media-marketing-efficient-daily-results-dennis-yu

What can you do with a dollar a day? Tune in to hear about Dennis Yu’s strategy for successful social media advertising and why spending a dollar a day might be in your best interest. Lisa Buyer sits down with the CEO of Blitzmetrics, Dennis Yu. In this episode, Dennis shares his social advertising tips and tricks, such as the dollar a day strategy and one-minute video technique. Become a Facebook ad expert by tuning in and mastering Dennis’s advice. Facebook is the most sophisticated advertising platform on the planet, and you can use this to your advantage for driving engagement as well as for advertising. Dennis explains the power of Facebook and how you can target big companies with your posts. Want to know how to rule the Facebook world and master advertising? Tune in to find out more! “You should never work on your own personal brand” - Dennis Yu Some topics discussed in this episode include: Personal branding tips Dollar a day Boosting on Facebook Tools and tips Targeting Advertising Facebook group vs Facebook page Paid social advertising The powers of Facebook Contact Dennis Dennis’s LinkedIn Dennis’s Instagram Dennis’s Facebook More from Dennis BlitzMetrics Website References and Links Mentioned Facebook Pages Manager Facebook Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us

About This Episode: Today's guest has Consulted for Golden State Warriors… Aggregated 120 Billion Impressions on Facebook for a massive case study… AND Once ran a 70 mile marathon. Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis's program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, and Marketo Summit.   Find out more about Dennis at: https://www.linkedin.com/in/dennisyu/ dennis@blitzmetrics.com   See the Show Notes: www.jeremyryanslate.com/587   Sponsors: Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Blow Back," by Brad Thor head over to www.jeremyryanslate.com/book