Solo in the Shop

In this episode of Solo in the Shop, Ronald shares how he's been using ChatGPT to overhaul his website SEO—from writing location-specific landing pages and product descriptions to generating structured data and TL;DR summaries. He walks through his strategy for improving search visibility, creating a service area hub, and planning a virtual showroom experience. If you're a maker trying to grow your business online, this is a behind-the-scenes look at how AI can make your marketing smarter and faster. Patreon (become a friend of the show!) Solo in the Shop website  New England Table Company website

How does your business name shape how customers see you? In this episode of Solo in the Shop, I share a personal story about my grandparents and how their approach to grandparenting unexpectedly connects to small business branding. From my own experience rebranding New England Table Company, I explore how your name, tone, and online presence define your business—and why being intentional about your brand identity can lead to success. Tune in for insights on crafting the right image for your business and making sure your customers see you the way you want to be seen. Patreon (become a friend of the show!) Solo in the Shop website  New England Table Company website

In this episode of Solo in the Shop, Ronald Lohse shares a gripping personal story of a near-drowning experience and how it serves as a powerful metaphor for running a small business. From learning to adapt and using different strategies to survive, to building systems that act as a life raft, he draws insightful parallels between navigating the unpredictable ocean and the challenges of entrepreneurship. Plus, exciting updates on the podcast's new Patreon launch and his latest woodworking projects. Tune in for valuable lessons, humor, and motivation to keep your business afloat! Patreon (become a friend of the show!) Solo in the Shop website  New England Table Company website

In this episode of Solo in the Shop, I'm fresh off WorkbenchCon and ready to share my takeaways! I'll break down the good, the bad, and the unexpected from this year's event—covering vendor changes, networking opportunities, hands-on workshops, and valuable lessons from the classes I attended. Plus, I'll give a quick shop update, including an epoxy mishap, upcoming projects, and a tough cash flow situation that many solo woodworkers can relate to. Whether you're considering WorkbenchCon or just looking for insights on woodworking and business, this episode has something for you! Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

In this episode of Solo in the Shop, I share my excitement for WorkbenchCon 2025, reflecting on last year's experience and the connections I made with fellow makers, influencers, and industry leaders. I highlight the workshops and speakers I'm most looking forward to, covering topics like photography, website growth, AI content creation, business scaling, and video production. I also discuss the value of networking at the event and my thoughts on how WorkbenchCon compares to other maker gatherings. Tune in for my pre-conference insights, and stay tuned for my post-event recap next week! Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

In this episode of Solo in the Shop, I dive into side hustles for woodworkers and DIYers looking to turn their skills into extra income. From selling small wooden goods and offering laser/CNC services to teaching classes and flipping furniture, I explore six practical ways to supplement your woodworking business. Whether you're just starting out or looking to expand, these ideas can help you maximize your shop's potential and grow your revenue streams. Tune in and let's hustle! Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

If you are considering transforming your hobby or side hustle into a full time gig, here are 5 mistakes I made (among many others) that should help steer you in the right direction. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

I have noticed that there are some furniture companies who are always running a sale. Do they EVER charge full price? This week I want to discuss the pros and cons and the right and wrong of building your business with this strategy. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

This week in my daily life seemed to have a theme around old school trades. Are these dying vocations? What can we do to encourage younger generations to work with their hands and make physical products? Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

Efficiency in the shop depends, to a great extent, on building momentum. Starting small and then rolling through a todo list is critical if you want to maximize your time in the shop. Today's episode focuses on building habits that create momentum. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

As your small business grows and gains more customers, inevitably you will encounter prospects that aren't a good fit. From personality clashes, unrealistic expectations, to feeling undervalued or abused, it's important to see the red flags and know when to fire that customer. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

As the new year starts, many of us are setting goals for 2025. Let's talk about how to move from vague unrealized goals to specific objectives with concrete action plans that can produce positive change. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

This week, I focus on creating the right environment to foster success in life and business. Surrounding yourself with support, efficiency, and knowledge is key to reaching your goals. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

Lets talk about the struggles that come with running your own small woodworking business. The end of the year is here, and financial stress can be quite powerful. I struggled a lot with that this week, and learned a bit about getting through it with family and other support. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

Lets talk about end of the year commitments and how to balance those with family and friends in a way that reduces stress and prepares you for the year ahead. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

A look at how my computer programming career prepared my for starting the woodworking business. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

The importance of taking a break while building your small business - and some ideas on what you could be doing during those rest days. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

Thanksgiving gratitude and lessons on Facebook Marketplace for selling my tables. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

This week in the shop including deliveries, the queue, trying to slow down, getting help and adding heat to the shop. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

This week in the shop and a discussion about focusing your company messaging, branding, and product offerings. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

This week in the shop and a discussion about my Money Hunt process on Monday mornings. Hand Crafted Success  Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

This week in the shop and a discussion about the myth of overnight success. Hand Crafted Success  Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop

This week in the shop and a discussion about finding the resources to level up your woodworking business. Hand Crafted Success  Founders Podcast Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop Contact: SoloInTheShop@gmail.com

This week in the shop and a discussion about using the natural imperfections in the wood to create stunning furniture. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop Contact: SoloInTheShop@gmail.com

I wanted to share 5 lessons that I feel helped me become a better woodworker and helped keep my small business growing. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop Contact: SoloInTheShop@gmail.com  

This episode starts in the bathroom and moves to the shop before a discussion on creating "superfans." Let's talk about how to take clients from simple customers to rabid brand advocates! Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop Contact: SoloInTheShop@gmail.com

I can finally share my big news! It took a week longer than I expected, but the change is happening now! Also, more sales and my impression of the Course Confident Bootcamp from Amy Porterfield. Socials: Instagram YouTube On the web: New England Table Company  SoloInTheShop Contact: SoloInTheShop@gmail.com

This episode's theme is further techniques for conquering the (irrational?) fear of power tools in the shop. If you or someone you know struggle to resolve your desire to create with a significant anxiety about powerful tools, let's talk about that and some approaches to conquering those fears. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com SoloInTheShop.com and SoloInTheShop@gmail.com

This episode's theme is conquering the fear of power tools in the shop. If you struggle to resolve your desire to create with a healthy anxiety about powerful tools, let's talk about that and some approaches to conquering those fears. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com SoloInTheShop.com and SoloInTheShop@gmail.com

This week, I realized I had a few golden nuggets that I picked up in my youth that I still carry with me. On the business side, I've been struggling to find good wood for projects while staying under budget. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

A quick catch-up on what's happening in the shop and in the business.  Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Custom furniture made by hand will look and act very differently than products mass produced in a factory. It's important to communicate that to potential clients so expectations are managed and they feel fully informed. Listen to a quick shop update and learn about what I include in my cosmetic standards. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com Learn more about Hand Crafted Succes  

A quick update from the shop, plus some thoughts on new, free lead generation efforts for my small but growing business. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com Learn more about Hand Crafted Success 

My thoughts on learning any new skill. From tools and techniques to selling and business skills, learning anything new requires some committment, focus, and practice. Here are a few ideas to make mastering a new skill more likely to succeed. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com Learn more about Hand Crafted Succes Eye Candy Pigments coupon code for 10% off: HandmadebyRonald Or use link: https://eyecandypigments.com/HandmadebyRonald

A quick update from the shop, plus some thoughts on lead generation and sales for my small but growing business. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com Learn more about Hand Crafted Succes at http://skool.com/handcraftedsuccess/about The sales program at Advanced Selling Podcast

This week's episode covers the latest in the shop: ash delivery, air conditioning, BNI, and a new podcast opportunity. Then I discuss using systems in my business and yours. Systems are a great way to free up your time so you can be focus your efforts where you prefer. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com Learn more about Hand Crafted Succes at http://skool.com/handcraftedsuccess/about Eye Candy Pigments coupon code for 10% off: HandmadebyRonald Or use link: https://eyecandypigments.com/HandmadebyRonald

Almost live! Here's a quick update on what's happening in the shop and in the business. This episode was recorded and published on the same day, so it's almost live. Also, this is a different kind of episode that is just meant to give you some insight into what I've been up to lately. Enjoy! Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Here are some ideas for reels you can and should be posting to Instagram, along with some suggestions on how to get your audience to engage with your content. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Here is a list of 10 items you could be making in your shop. Each is rated on difficulty, cost to make, and potential profit. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

The four F's might just be the secret to finding success as a solo woodworker. Listen in to why success in these four area can have a positive impact on your business. Listen to Zach Vaughts Podcast on Apple Podcasts Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Reflecting on hand tools and techniques and how these should fit in the modern wood shop. In this episode, I mention my friend from @TheNewJankyWorkshop as well as The Founders Podcast  Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

This week, I discuss creativity and how to break through creative blocks. I was inspired by @Copper_Pig_Fine_Woodworking and his talk this month in Lexington, MA. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com  

I recently learned about the Gretchen Rubin and the Four Tendencies (not a music group, though it should be), and had thoughts about how each category might thrive or stuggle as a solo woodworker. Learn more about the tendencies in Gretchen's book, or take the online quiz to get a little insight about yourself. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

A look back at one year of full time woodworking. Hear about my experiences and lessons after 12 months of being solo in the shop. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Selling custom furniture should not be high pressure, cutthroat, aggressive sales. Avoid being known as the Wolf of Walnut; instead, earn a reputation as a fair negotiator, great communicator, and let your customers know they are in control. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

This week I slide onto the therapist's couch to examine what drives me in the shop. We all need motivation and purpose to guide our efforts. Here's an examination of mine and how I got here. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Investing in yourself is a great way to avoid burnout, keep things fresh, and stretch your ability. This could be as simple as taking a class, or implenting new systems, or exploring new networking options. Listen now for all the reasons I believe this is an opportunity we should all use. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

This week I cover the 10 tools I feel are most important in a small shop. I also include the 2 items that I would splurge on when it's time to move from hobbyist to professional.  Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Today's episode is about company growth. If you are Solo in the Shop, have you considered what you would like the future to look like? How big do you imagine your woodshop business? I have my own answer, small and mighty, but ambition is very personal and every goal could be just right. Let's talk about growth, employees, quality and value, and how to grow from solo to where you want to be. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Love it or hate it, epoxy is part of many wood shops and for good reason. However polarizing this material is, now is the time to learn what epoxy really is chemically, how it is similar and different than plastic, and what you could use instead. Keep an open mind, and let's talk about epoxy. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com

Despite moving from a corporate job to a solo creater role, one aspect of my former routine remains. Setting long and medium term goals is a huge benefit even for a one-person shop. Tune in to hear why I think we should be spending some time intentionally envisioning a path forward in our small businesses. Socials: Instagram Facebook YouTube Contact: RonaldLohse.com and SoloInTheShop@gmail.com Desi Creswell's Interior Design CEO Podcast