Subcultural

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Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

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    • Feb 25, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 31m AVG DURATION
    • 31 EPISODES


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    Latest episodes from Subcultural

    Subcultural: What we learned

    Play Episode Listen Later Feb 25, 2025 35:16


    From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural.

    Sovereignty in the Suburbs: Australia's Micronation Movement

    Play Episode Listen Later Feb 18, 2025 27:37


    Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia's vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game's surging popularity, and how influencers helped elevate it from local courts to international prominence.

    The Rise of Pickleball: How a Niche Game Became a Global Phenomenon

    Play Episode Listen Later Feb 11, 2025 33:57


    How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game's surging popularity, and how influencers helped elevate it from local courts to international prominence.

    Formula for Success: The Competitive World of Spreadsheet Masters

    Play Episode Listen Later Feb 4, 2025 31:39


    Can Excel be a sport? Barbara Mauric breaks down how the art of organizing data has transformed into an arena of competition, where pivot tables and formulas are the ultimate tools for victory.

    Beat beyond borders: The Evolution and Influence of Afrobeats

    Play Episode Listen Later Jan 28, 2025 35:45


    What is Afrobeats? We look at genre's roots and impact on the global music scene. 

    Strike a Pose: The Art and Power of Voguing

    Play Episode Listen Later Jan 21, 2025 27:16


    How did voguing and ballroom rise from NYC's queer roots to global prominence? Join Legendary Bronze West as we explore this empowering subculture's impact and its growth in the UK's queer communities. 

    Canine Couture: The Styling Journey of Tika the Iggy

    Play Episode Listen Later Jan 14, 2025 33:52


    How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika's winter sweater led to runway fame and high-profile brand collaborations. 

    Face of the Future: Afrofuturism through Makeup

    Play Episode Listen Later Jan 7, 2025 30:17


    Can makeup tell a sci-fi story? Afrofuturism uses beauty to craft cosmic looks and imagine ancestral-inspired futures in a Wakandan-like universe. 

    Royalty and Loyalty: Queen B and the BeyHive Phenomenon

    Play Episode Listen Later Jan 7, 2025 33:57


    How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé's devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B's influence on pop culture and how this passionate community unites to celebrate her artistry, defend her from critics, and amplify her impact worldwide.

    Waves to Streams: New Pirate Radio

    Play Episode Listen Later Jan 7, 2025 32:45


    How did pirate radio go from illegal airwaves to online streams? In this episode, we dive deep into the underground history of pirate radio, from its rebellious beginnings to its digital reinvention. Peter Baxter, founder of Hope Street Radio, shares how this once-outlawed form of broadcasting has adapted to legal, community-focused platforms while preserving its subversive spirit. 

    The Story of Us: Miss Americana and her Swifties

    Play Episode Listen Later Dec 10, 2024 43:13


    Can Swifties cause an earthquake? Two fans explore how Taylor Swift's followers shake up the charts and redefine fan-celebrity dynamics.

    Stich by Stich: Yarnbombing Unravelled

    Play Episode Listen Later Dec 3, 2024 28:03


    What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners.

    Dressed to Express: The Vibrant World of La Sape

    Play Episode Listen Later Nov 26, 2024 32:12


    Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance.

    My Life in Miniature: Cooking Tiny Food

    Play Episode Listen Later Nov 19, 2024 31:59


    Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.

    Making Waves: A Deep Dive into the World of Open Water Swimming

    Play Episode Listen Later Nov 12, 2024 28:17


    Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)

    Storytelling as Archaeology: Alternate Reality Gamers

    Play Episode Listen Later Oct 30, 2024 33:20


    How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.

    Derby Diaries: Inside the Roller Rink with Marilyn Tantrum

    Play Episode Listen Later Oct 22, 2024 29:14


    Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum's journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment.

    Alternative Addresses: Meet The Man Who Lives In a Dumpster

    Play Episode Listen Later Oct 15, 2024 31:11


    Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living.

    Worldly Wanderers: Navigating Home as Third Culture Kids

    Play Episode Listen Later Oct 8, 2024 29:45


    What is home when you're constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle.

    Whispers of Creativity: Exploring the Tingles and Triggers of ASMR

    Play Episode Listen Later Oct 1, 2024 35:13


    Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists' evoke unique sensations.

    The Real Emily in Paris: Rebecca Leffler on Europecore

    Play Episode Listen Later Aug 13, 2024 31:08


    Why are we fascinated by France? Rebecca Leffler, expat, film journalist, and the real Emily in Paris, explores how on-screen perceptions have fueled our fascination with the country off-screen.

    Olympic Enthusiasts: Following the Journeys of Dedicated Games Attendees

    Play Episode Listen Later Aug 6, 2024 33:03


    Why do Olympics fans globetrot for multiple Games? Meet Rachel Tobias, a devoted Olympics enthusiast who shares her commitment to spectating, pin collecting, and staying connected with the global games.

    Beyond Human: Meet a Virtual Influencer

    Play Episode Listen Later Jul 29, 2024 38:20


    Interested in the future of A.I. and virtual influencers? Japanese icon Imma, known for her pink bob and fashion collabs was once named Forbes Poland Woman of the Year. Imma and "manager" Sara discuss storytelling and celebrity.

    Into the Whisker-Wild with Kodiak the Travel Cat

    Play Episode Listen Later Jul 22, 2024 30:36


    Ever wished your cat could be your adventure buddy? Caleb and Kodiak the Travel Cat did just that - trading corporate life for remote entrepreneurship. Listen to how Caleb's Tik Tok videos of their thrilling outdoor journeys has captured the hearts of millions online (175 characters)

    Cyborgs Among Us: The DIY Body Hacking Community

    Play Episode Listen Later Jul 15, 2024 33:04


    What drives the evolving world of cyborgs, biohackers and grinders? Alexis speaks to Lepht Anonym, a key figure engaged in discussions on accessibility, bodily autonomy, and human enhancement (229 characters)

    Ctrl+Alt+Empower: Amplifying Black Girl Voices in Gaming

    Play Episode Listen Later Jul 8, 2024 34:15


    How did a Facebook group reshape gaming? Jay-Ann Lopez, the trailblazing founder of Black Girl Gamers, discusses how her humble community blossomed into a multi-platform network of over 8,000 black female gamers (212 characters)

    Beyond Counting Sheep: How to Hack Your Sleep

    Play Episode Listen Later Jul 1, 2024 30:06


     Charlotte M. Ellett's unique approach to sleep – taking 1.5-hour naps in blocked increments throughout the day – is a method that defies convention in pursuit of personal transformation and growth. Join the conversation as Alexis and Charlotte meditate on the joys, challenges and benefits of an alternative sleep pattern.

    Y'all Means Y'all: LGBTQ+ Country Dancing

    Play Episode Listen Later Jul 1, 2024 32:38


    Dean Imhoff and Jenna John two-step through the vibrant intersection of LGBTQ+ identity and country dancing – celebrating the welcoming, intergenerational community focused on self-expression, belonging, and joy.

    lgbtq country dancing
    Dual Heritage, Singular Story: Life as a Hafu

    Play Episode Listen Later Jul 1, 2024 32:55


    Can identity be discussed tactfully and humorously? Absolutely! Pele Voncujovi uses comedy and TikTok to explore his Ghanaian-Japanese experience.

    Dressing for Joy: Maximalism with Saracampz

    Play Episode Listen Later Jul 1, 2024 34:06


    What makes maximalism magnetic? SaraCampz, a sustainable maximalist, has captivated a loyal audience through her eclectic wardrobe of bold colors, patterns, and silhouettes. We meet the woman inspiring millions with her style.

    Trailer - Subcultural

    Play Episode Listen Later Jun 20, 2024 2:52


    Introducing Subcultural. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, join us as we explore an array of niche, yet impactful communities investigating what drives subcultures, and examining why understanding motivation matters when trying to reach specific audiences.

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