The Artwonk

Richard Kier is a multidisciplinary artist and a registered Auctioneer who runs the biannual art auction that happens at the end of New Zealand's premier Collaboration event. Richard sits down after a gruelling week of art making at the 2021 CollaboratioNZ to talk to Neville about what it takes to make art as well as be the logistics person for the event. Richards energy and passion for the event drive him to near exhaustion. When this interview was made the artists were winding down and starting to break camp but Richard still had the job of auctioning the nearly 150 pieces of art that were made in the week long event. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville explores some of the factors affecting the worlds art markets and looks at how to manage pricing and cost controls to protect your brand and viability. In an age where everything from shipping costs to rent and mortgages are on the rise all across the globe the temptation to discount or drop their prices is getting many artists into situations where their chances of staying viable is at risk. Neville explores some strategies to help protect an artists brand and hard won price points while still offering ways to meet the markets desire for savings. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Carl Peverall, a Sculptor, Painter and Ceramic Artist, joins Neville in his Nelson studio to talk about how an artist from North Carolina gets influenced by New Zealand sculptor Chris Booth. Neville and Carl explore his creative journey looking at how he transformed a 30 year career as a ceramic artist to that of a stone sculptor often working on monumental scale artworks. Having met 14 years ago at a New Zealand Collaborationz event, Neville and Carl have had the opportunity to build a friendship based on mutual respect and a shared passion for art in its many forms. Carl's work can be found at carlpeverall.com or on instagram @peverallstonesculpture . --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode Neville talks with painter and cultural advisor Andrea Hopkins about her place in the Collaborationz family. How her art practice has evolved and what it's like to be mistress of ceremonies and cultural guide at Collab. Andrea Hopkins Andrea Eve Hopkins (1974 -) Pare Hauraki, Ngāti Pāoa, Ngāti Whanaunga, Ngāti Maru, Ngāti Kinohaku, Ngāti Maniapoto and Ngāti Toa. Welsh, English and Pākehā. Born in Whangārei, Andrea is staunchly aligned with both her Māori and Pākehā lineage, having an arguably extensive knowledge of both histories. She was tutored and mentored by some of the great Māori art educators and artists of our time, including Manos Nathan (1948-2015), Colleen Waata Urlich (1939-2015) and Sandy Adsett (1939-). “I'm not a spokesperson for the entire Māori culture. No-one is. Beware of anyone who claims they are. I've been cornered into speaking for ‘my people' too many times to count.” Andrea started her training at Northland Polytechnic, in Whangārei. After a car accident disrupted her study, Manos Nathan encouraged her attend Toihoukura Art School, in Gisborne. There, under the guidance of master colourist Sandy Adsett, Andrea graduated and entertained the possibility of painting as a full-time practice. Not long after, she was ‘found' at Toimairangi School of Māori Visual Art by Kevyn Male, and went on to be represented by SOCA Gallery in Auckland where her career progressed on both the national and international stage. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville interviews Mike and Helen Walker about their first Collaboration experience at the 2021 NZ Collaborationz event in Whangarei. Mike is a highly acclaimed wood turner and Helen is a scientist. Together the run their Fielding wood turning business. The 2021 collaboration was their first event of its kind and they both take time to sit with Neville and talk about how they found the event, their highlights and how on just the first day they were already planning to return to the 2023 Collaborationz event. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

A ‘Tales from Collab' interview where Neville talks with Maike about how a she found her way to the 2009 Collaborationz NZ in Whangarei. They explore the cultural differences and what it's like to be new to a country and trying to find your way into a creative community, what collab did to help and what possibilities Maike sees in the future. Maike has been in NZ for 15 years now and she shares how those first bonds built at the first and subsequent collaborations have enriched and helped her creative journey. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Another in the series of Tales from Collab interviews. In this episode Neville Parker ( our resident Artwonk) interviews Tracey Willms Deane about her art journey. They talk all about her multimedia practice and how the collaborationz event is a perfect fit for her. Tracey is also one the Collab board and she shares some of her in-sites into the success and processes of running a large multidisciplinary art event. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Another tale from Collab where Neville Parker interviews Mike Paora. A sculptor, assemblage artist and hyper realist drawer. This recording was made in a temporary studio space kindly made available by the committee of the Whangarei Collaborationz event a bi-annual multi media artist collaboration. Neville and Mike discuss the upcycling movement in Whangarei at the time of recording and Mikes journey as an artist and how he found his way into the Collab family. You can see Mikes work on his facebook page under Mike Paora OR his instagram page sketchy_fulla_. Go check him out and say “hi” he is a great guy with wonderful work. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

This is another in the series of interviews from collaborationz NZ. Neville talks to Paul Olson. A Sculptor who loves working in wood . They talk about Paul's creative journey, What excites him and how he found his way into the collab family. Paul has years of experience and a very unique and interesting way of connecting with his making experience. The medium of wood has a strong place in the craft movement but Paul is forging a career showing people the value of wood in the fine art arena. If you wish to look at Paul's work you can find him on Instagram @olsonartstudio or on Facebook as Paul Olson and if you want to see his latest show called ‘Manifest' its on Purpose Gallery's web site at https://purpose.gallery . Or email Paul at Olsonartstudio@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode Neville interviews Trish Clarke, designer, sculptor and multi media artist who is also a committee member of the bi- annual Collaborationz Collaboration event in Whangarei NZ. Collaborationz.co.nz .They talk about sculpting in steel as well as what its like to be on the committee of an international art event. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville sits down in a little cabin at the NZ Collaborationz event in Whangarei in 2021 and interviews Irwin Seyb, blacksmith, wood turner, multi media artist and all round solid bloke. This was a stirring and emotional conversation where Irwin a usually reserved and private man opens up and talks about the value of the Collab family and how the friendships and connections formed at the Collaborationz events helped him through some trying times. The conversation is compfortable and honest and Irwin brings light to another aspect of what everyone gains by opening up and engaging in a collaborative journey. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville interviews Bill live at the NZ Collaborationz event in 2021. Bill is an award winning teacher, jeweller, sculptor and more. He spent a great part of his life teaching shop in schools where he specialised in troubled youth. The demanding classroom environment helped Bill hone his communication and development skills as well as enabling him to become highly skilled at a raft of media. Bill and Neville talk about how these skills help in a Collab environment and what Bill receives from his collaborative experiences. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Another show in our mini series- “Tales from Collab” . In an interview recorded at the nz collaboration event in 2021. Neville talked with Rebecca Asquith about her professional ND creative journey as well as how she sees and navigates collaborationz. Rebecca has worked as a chief model maker in a number of Hollywood blockbusters and as such is used to being in a large team of creatives but even that didn't prepare her for Collab… listen as Neville and Rebecca explore her thoughts about her art and the Collab experience. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville and Wendy explore her journey to Collab. And the life choices that lead to a career as a master weaver of Harakeke ( NZ Flax ). In the introduction Neville also explains why interviews from Collab fit under the title of Marketing advice. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Recorded live at the 2021 Collaborationz event in Whangarei, Neville talks with Vivian about how a wordsmith can collaborate with material based creatives. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this, the first in a series of interviews recorded live at the New Zealand 2021 Collaborationz event Neville interviews Internationally recognised glass artist Shona Firman. As a founding member of the collaborationz event Shona explains how the collaboration movement came to be and who were the people who made it possible. For more information go to Collaborationz.co.nz to see images and artist lists as well as getting information about how to register for the next event. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville talks to Bruce Fergus about the mind shift needed to move from being a Craft's person to an Artist. They look at Bruces own journey as a wood turner turned (sorry) wood sculptor. Bruce explains how he thinks about art, the consumers and tips from his journey that may help others understand the mindset he uses when he makes his art. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this show Neville and Jason Hale Tillman discuss what it is to be an artist. Jason's explains his world view and how being an artist looks in his life. There is a wonderful mix of ideas when Jason compares the skills and processes of an architect to those of a sculptor and how he has found his place in the art world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Janis has worked with Neville in 3 different galleries since 2012 and together they have represented hundreds of artists working in all manner of materials, sizes and price ranges. In this show Neville and Janis look at the question “ What is an Artist” and “How do you define an artist.”. This is a free flowing and often irreverent conversation where the two of them explore the meaning of ARTIST. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Today Neville chats with Sarah McClintock Curator and Collection Manager at the Sutter Te Aratoi o Whakatū. Nelson's regional gallery and one of New Zealand's oldest public galleries. Together Neville and Sarah explore the world of a public gallery curatorial role. They look at it's similarities and differences to a private dealer galleries way of dealing with artists and the benefits and features of being represented by a public gallery. Sarah explains how shows are planned, how to approach a public gallery, what the galleries offer and what they expect from an artist. All in all this was a wonderfully informative interview with so much information Neville decided to not edit it but split it in two so nothing would be lost. This is part two,episode 32 --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Today Neville chats with Sarah McClintock Curator and Collection Manager at the Sutter Te Aratoi o Whakatū. Nelson's regional gallery and one of New Zealand's oldest public galleries. Together Neville and Sarah explore the world of a public gallery curatorial role. They look at it's similarities and differences to a private dealer galleries way of dealing with artists and the benefits and features of being represented by a public gallery. Sarah explains how shows are planned, how to approach a public gallery, what the galleries offer and what they expect from an artist. All in all this was a wonderfully informative interview with so much information Neville decided to not edit it but split it in two so nothing would be lost. This is part one part two follows in episode 32 --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

This show includes listeners questions on subjects like ‘Getting Press Coverage-Overcoming Shyness When Talking About Your Art- I Hate Selling- Selling More Art, How Do I?'. And finally Neville has a rant about the language the art world uses when talking about Gallery fees and commissions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville goes through his emails and answers some listener questions on subjects like...Should I go to Art School? , How long do you leave your artwork in a gallery, Approaching new galleries and How do I price my art as a new artist. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this show Neville discusses 10 tips to keeping your art making on track. This helpful list covers things like keeping your marketing and making spaces separate, professionalism and how to steal ethically. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

After a 6 month break from the Podcast Neville is back with Season 2 . We have invested in new studio and a whole lot of new tech and in this show Neville telly you about the changes and what they mean to the Artwonk going forward. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode Neville responds to a listeners questions about a sudden drop off in their sales. We explore niche markets, what happens when a market you are successful in dries up or moves and you find you are now out of step with your customer base. Neville also looks at what marketing plans you might adopt to spread exposure to market swings and drops. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode Neville looks at the art market in the Covid environment. And answers listeners questions about art marketing in today's changing business environment . This show looks at many of the questions being asked about how to evaluate change in the art world. How to protect your artwork if a gallery or agent was to close down. How to identify new trends in the marketplace. How to evaluate your business or marketing plans effectiveness in today's market and a whole lot more... --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Today I speak with Bill Dorman. Australian teacher of the year, Collab mate and all round nice guy.. Bill and Neville look at the positive aspects in collaborating as well as the benefits in a collaborative approach to teaching and sharing your work with other creative artists. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode Neville talks with Cast Glass artist Di Tocker about emotional safety in the studio. How to recognise if you need help and some of the traps when working alone. Thank you Di for bringing this important subject froward and allowing us to explore it with you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville and Hillary take a look at online social media platforms and web site ideas and explore their potential benefits and pitfalls for an artist or art business. Hillary joins Neville in the studio and shares her over 25 years experience in web design, logistics and brand development on the internet. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville lays out how to plan a commission and what you should include in a contract to make a piece of art. This simple plan will help you keep safe and ensure both the artist and the customer get an acceptable result. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Neville explores some of the cause and effects of supply and demand levels. Why it's important to not over expose your art and why a limited supply can be desirable. There are many things an artist can do that impact on their price and sales figures. Controlling your output is one that is easy to manage and can put measurable results on your bottom line. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Part 3 in the mini series looking at art pricing strategies and exploring some of the elements of evolving a price strategy. This episode Neville looks at price strategies for art galleries and agents. How you can grow your artists value and your profitability as well as the looking at mix and range in a gallery environment. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

This episode is number 2 of a 3 part series on pricing strategies for visual artists and crafts people. Neville works through the considerations and principles of making your pricing strategies work with your marketing and business plans. We explore how to plan your pricing to grow your business and better reflect the value and importance of your brand and your artworks. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

This is part 1 of a 3 part mini series on pricing strategies for pricing your artwork. In this episode Neville works through the things needed to formulate a pricing strategy for artists or crafts people looking to sell their creations. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

This episode is all about how to make an Artist Statement. What to put in one and what you should consider when writing it. We look at what goes in one, where you might use one, what to avoid and how to effectively share your Artists Statement. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode Neville takes a look at how a Collective or artist run gallery works. We explore the pro's and con's of collective spaces. How to choose one suited to your business and creative needs and if none is available how to make one. Neville will walk you through how to approach the dynamics of sharing out costs and jobs to create an equitable business model with multiple contributing members. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode we look at why you need critics. We also discuss why and how you should chose your own critics. Neville shares a cautionary tale where someone who did not have good support made a poor decision with potentially costly outcomes and explores how to avoid similar traps. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Episode 3 in our mini series on what it takes to open a gallery. Looking at the Who, what, why and where of opening a gallery. In this episode we explore the Artshop Gallery. What makes it viable as a gallery business style and what you need to know to open one. If you are not looking at opening a gallery but you are looking at representation in one then this show will give you insights into the how and whys of the galleries operating systems and needs. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode we follow on from episode 11 where we are looking at the 3 main types of art gallery business options, and what they can look like. This episode is about the who, what, where and why's involved in a Studio Gallery. There are some specific problems when making your studio into a selling space and we look at these as well as some of the benefits that are also available in this business model. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Today we are exploring what it takes to open a “White Wall” or “White Box” Gallery. How to scout a site. Things to look for and consider either as a potential gallerist or as an artist looking at a new gallery opportunity. We explore the traditional marketing plan and culture of this type of gallery and the who, what, when , why and how's and more of setting up a white box gallery. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode Neville talks you through the practical steps in selling art ‘person to person' in a fair or market environment. He covers everything from step by step instructions on how to sell to the mindset and approach for an artist or crafts person to have when in a selling space. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this episode we take a look at success, and what it might look like for you. For a visual artist or crafts person success can depend on different things than a traditional business measure may entail. Whether it is the emotional success of accessing your passion or creative muse or the financial success of selling your wares. Neville takes you on a mini journey through a couple of examples of where his version of success was at odds with a business model and explains why it still had value. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Today we look at what the difference is between Marketing and Branding. When you are an artist or a crafts person and sign your name to your work are you a brand? What is Brand? Do we need to know the difference and why? --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Over the history of making it seems people have had a need to make some sort of distinction between Art and Craft. In this episode I give you an easy formula to decide which category a piece may fall into and how the difference may effect your marketing of it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Strata- one of a number of portions or divisions likened to layers or levels. This show is all about the many levels of the art world and how they relate to each other. A full and comprehensive idea of how each level relates to the next is necessary if you wish to navigate the art world and better define your market objectives. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

This episode of the Artwonk podcast is all about Critical Path planning, what it is and how a Critical Path Plan can help you navigate your career and the creative options you may be presented with... --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

Over the last 20 years I have fallen into the habit of describing the artists I deal with through my gallery as one of three different categories. They are the Creatives, the Technicians and the Patrons. In this episode we explore what benefits and features each group has and how to understand which group you fit into. Each group has behaviours and skills that enable the artist to excel in their creative journey. Join us as we define the groups and explore where you fit in the mix. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

In this time of major global change it is worth our while to take stock of our materials and our business plans. Whether an individual artist or Crafts person or a gallery the market is going to be disrupted for the foreseeable future. This episode of the ARTWONK is all about some of the challenges facing small art businesses both producers and marketers and how we can use this time to our advantage. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

This episode is a bit of a rave and ramble about the background of the Art Wonk podcast. The experience of its host Neville Parker. And, why he believes a podcast like this can help Creatives in the visual arts field access answers about arts marketing and the inner workings of the art world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message

A quick description of what The Artwonk Podcast is all about and what we will be covering on the show. The trailer also includes links to our email and contact details. --- Send in a voice message: https://podcasters.spotify.com/pod/show/artwonk/message