The Creative Mind Project

There is something in all of us that makes us capable of achieving great things. Something that drives progress and motivates us towards success.This is not some massive secret or hidden strategy. The key to success is right there for anyone to find. In this episode, your host, Kristen Jones shares her tips, the steps  you need to take to get the success you want.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

More and more people are working full-time jobs while also working a side hustle.You might take up a side hustle for a number of reasons. Choosing a side hustle comes down to three things: your skills, passions, and time.Our host, Kristen Jones, shares her tips  on what it takes to start a side hustle.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

It's no secret that most social platforms operate on a pay-to-play model for brands. But there are still many ways to improve your organic reach. Your host, Kristen Jones shares some tips on things you can do on social media to boost your organic reach. However, with the right content strategy and proper targeting techniques, any business can properly reach its desired audience, pique their interest, and hold their attention.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Fraud and negligent misrepresentation are becoming increasingly common in many industries.Why is it a thing? Your host, Kristen Jones, and a returned guest to the podcast, Dawn Foster of D Foster Marketing are getting down to the nitty gritty of the matter.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Many small businesses started as a hobby or side business use cash basis accounting.Starting a business often requires entrepreneurs to understand and complete a variety of business functions. An important business function when starting a small business is accounting. Although many entrepreneurs may be fearful of dredging through endless stacks of financial documents, accounting often provides entrepreneurs with the clearest picture of their business' success. Parker Stevenson of Evolved Finance chats with your host, Kristen Jones, on how online entrepreneurs can keep their finances organised so that they can be profitable.PARKER'S FREEBIE:https://evolvedfinance.com/webinar/Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. In this episode, your host, Kristen Jones, chats with Dawn Foster of D. Foster Marketing about EVERYTHING BRANDING, and what you need to do to set yourself apart from the competition and what sparks a connection with your audience.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

It's impossible to evade criticism nowadays. There are simply too many review sites for you to keep anything quiet.  I remember when word-of-mouth recommendations meant so much more before pre-social media days.Now one harsh comment can spread around the globe instantly.In today's episode, your host, Kristen Jones, address the social media trolls who do not know what to say, and she shares some tips on when and how to respond to those negative comments.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.In this episode, your host, Kristen Jones chats with Heather Tulloch of Image Creative BHX, a digital marketing agency, based in the UK to break down search engine optimization.Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don't give up, reach out to Heather.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Everyone should have a book that they would recommend as required reading.My book is “The Four Agreements” by Don Miguel Ruiz. Although, published in 1997, Ruiz's "The Four Agreements",  serves as a practical guide to personal freedom. There are four specific agreements that, once followed, allow us to obtain personal freedom from beliefs we make with ourselves. These agreements can resonate with anyone reading this book, but I'd like to think it would hit home for entrepreneurs  and provide a little extra insight into how to run a  business.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Marketers of all types understand how tough it can be to properly measure success and failures. We all want to look good in front of our bosses, coworkers and clients, right? content?Vanity metrics are things like page views, number of followers, or the number of downloads of your free book. They make you feel good, but they don't actually add anything to your bottom line.In this episode, host Kristen Jones, shares some tips on how to get heard above all the noise out there.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

You work hard for your money. Losing it to a shaky investment could be devastating and you just may end up losing it all. So when it comes to investing, you should choose wisely where to put your assets. It could be real estate.On this episode, host, Kristen Jones chats with CEO of 1Oak Bahamas, Matt Sweeting about real estate, investing, business, and digital media.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Today, we sat down with the first guest for the season, Sherice "Shesomajor" Major.She is a true example of what the pivot is all about in difficult times.We are talking about pivoting, influencers, branding, and TikTok.Tune in and tell us what you think!!Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Finding new ways to market and kick start business growth, or brand engagement is crucial as you tackle the competition and the market.These quick tips will help you rebuild your online presence and maximize your business efficiency and engagement in an environment where the impact of Covid-19 has been felt across the business landscape.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Not every person is a natural born entrepreneur, but there are ways to teach yourself entrepreneurship, to develop many of the entrepreneurial personal traits and to embrace the mindset of an entrepreneur.Successful entrepreneurs never obsess about the past mistakes: they learn from the past and move on. Successful entrepreneurs concentrate on the present moment, try to do their best in the moment and move on, they do not dwell.In the launch of Season 3, host Kristen Jones, is sharing one of her major tips on what it takes to be an entrepreneur.Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242

Season 2 will be the year we remember for the uncertainty, the pivot.Although our production was a bit different this season, we were still able to provide our listeners with more marketing and business tips.This episode, our host, Kristen Jones is ending this season with a discussion with friends on all things marketing. She is joined by Krista Nairn, Michelle Reckley, Kandice Cargill and Bodine Victoria.This is a goodie!!Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242

As COVID-19 has permanently changed the way we live, many marketers have put one strategy to one side and developed a new plan - one that's quicker and more responsive.We all can agree that the brands that can change and evolve, will be the ones to succeed and recover from this pandemic best.Our host, Kristen Jones, is sharing a few tips on what you should be considering for your social media marketing to close out this last quarter of 2020 on top!Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242

In this episode our host, Kristen Jones, sits down with her father, Wendall Jones, who owns Jones Communications Network in The Bahamas to chat about traditional marketing (old school) vs. social media marketing (new school).He also shares the secrets to his success in business over the last 40 years, and offers advice as to how to stay in business.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

The outbreak of the COVID pandemic and the subsequent lockdown of many businessesled to a radical change in how businesses reach and satisfy their customers.Both companies and their marketers had to be incredibly flexible and adapt to the changes. In this episode, our host, Kristen Jones shares a few quick pointers as to how you can keep your customers and clients from wondering away.Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242

We all are realizing that pandemics can be stressful. COVID-19 has caused strong emotions in adults and children, and the lockdowns have made some persons feel lonely and isolated that can increase stress and anxiety.Our guest Dr. Harrison Thompson  has a real discussion with our host, Kristen Jones, on mental health and how to take care of yourself!Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

In part one of "Love to Launch", our host Kristen Jones, shared some of her tips and and suggestions on the kinds of digital products you can launch.In Part two, she is now sharing the 411 on what you can do to properly market and launch these digital products to the global community, and to start pulling in the bag.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

If you are an influencer, you can always improve your craft, and if you are a brand an effective influencer marketing campaign can boost your business.I had the opportunity to chat it up and break this influencer marketing method down to the nuts and bolts with BodineVictoria.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

We're living in a golden age for entrepreneurs and product creators. There's never been a better time to put a great idea out in the world. Taking the approach of building a digital product is an exciting step in bringing your idea to life, and there are lots of ways you can go about it.There's never been a better time in history to jump in the business of selling digital products.Our host, Kristen Jones, shares some of her tips and suggestions on the kinds of digital products you can release.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. Our host, Kristen Jones, sits down with the "King of streaming" in The Bahamas, Kristen Johnson of Streamco Media, for a discussion on the business of streaming, and how brands are now using it for human-to-human connections, and allowing more users to participate in brand storytelling in ways that enrich the customer experience.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Have you ever lingered on a beautiful photo because it's just nice to look at? This is because our brains like nice photos, and receive good impressions of photos that are pleasing to the eye. Therefore, making sure that the photos of your brand, product, or service are pleasing to the eye is essential to building an overall positive image of your brand.  Our host, Kristen Jones, will share some of tips and pointers on why you need to hire a photographer if you want to stand out as an influencer or for your brand.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

In this episode, our host, Kristen Jones, sat down with Dale Bain of IM Mastery, who is a FOREX trader in The Bahamas to ask can becoming a FOREX trader really change your life?People are spending less time doing tedious work and earning more money legitimately with online forex trading. Achieving financial stability is their main goal. A large amount of people, seek not only financial independence, but stability as well. Stability means not only having to buy your basic necessities but being capable of enjoying some luxuries whenever you want them. If you are among those people, foreign exchange trading may be your best catalyst to change your life.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Nowadays, people use the phrase “staying in your own lane” to mean minding your own business.Just because you run a small business, it doesn't mean you can't compete. It just means you need to contend where it makes the most sense.In this episode, Kristen gives you some advice to help keep you motivated so that you can uniquely stand out.Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242

This is the first episode of Season 2 and we are coming out with a banger.This week we are sitting down with one of our friends, Kandice Cargill of KVRH 1984 who has a love for marketing and branding.We are sharing our likes and dislikes of being in the marketing industry and being an entrepreneur in this tough world.Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242

Want to up your social media skills but not sure how to start?The social media management landscape is always changing.This season finale episode is packed with all of tips, tricks, advice, and  best practices  for upping your social game from episode 1 to episode 17.By the time you are finished listening to this episode, you will be a pro.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

What is the one thing all your social media followers and fans have in common? Quite simply, they follow you across your different social media accounts. In many instances, this is where the similarity ends. In the age of social media marketing where brands are always chasing the viral post, making the most of various social platforms to raise awareness and increase fan following, is crucial. But as a modern, forward thinking brand, you must know that Your social media fans can range greatly.In this episode, Kristen Jones, will share with you some of types of social media fans and followers, and what they mean for your business on social media.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Are you ready to use infographics in your social media marketing?Images comunicate better than texts. Sharing online has become a part of our everyday lives and it's increasingly becoming important to businesses.A good way to create content, generate interest or turn non – visual content into visual content is to use infographics in your social media marketing.Our host, Kristen Jones will share her tips on how to create and promote infographics to put your content front and center.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Spring cleaning may have deep roots.In some cultures it is associated with the symbolic new year, sweeping out the old and welcoming the new. Most of us do this for our homes, whether it's giving your house a scrub down or cleaning out your closets. But have you given your social accounts a good spring cleaning yet? Our online lives get just as cluttered as our real ones.In this episode, Kristen is going to provide you with some actionable tips on how  how to spring clean your social media presence.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

If you spend quite a number of hours on Facebook, Twitter or any social networking sites, I'm sure you've stumbled-upon social media contests before.Many companies around the world are using contests to promote their business as they are a great way to give businesses a boost in terms of awareness and really connecting with your audience.In this podcast episode, your host, Kristen Jones will share some of the benefits of social media contests and how you should consider running a contest for your business.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Part of social media's effectiveness is being able to keep your name and message in front of your followers. But are they quality followers?If you're focused on quality followers who want are interested in your products or services, the only way to get them is by earning them organically. In this podcast episode, we will share with you some of the key points you need to keep at the forefront of your mind when you are building your followers.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Do you struggle every single day because you are not sure what to post?Social Media is a big commitment, and something you have to engage with regularly to see the benefit of, so, knowing what to say or post all the time can be tricky.  In this episode, your host Kristen Jones, will share with you some ideas that can help you to create content for your social media platforms.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Social media is continually changing the way that we communicate and consume information. The most successful content marketers are delivering content consistently through multiple social media channels. It really should not be a surprise that with all the content that is posted across these channels, that visual content will be shared far more than all-text content. Video is no exception.With online videos accounting for more than 80% of internet traffic– you need to be considering your options going forward. In this podcast episode, our host, Kristen Jones, will share our reasons why you should use video in your social media.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. You know you need to do it, but trying to find the time to fit it into your already packed schedule can feel like an uphill battle.In this podcast, host, Kristen Jones will give some of her suggestions as to what you need to focus on to be consistent with your social media.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

I have been talking a lot about branding and social media these past few episodes. Today's podcast guest is going to share his tips on how branding and social media has helped his business.Deangelo Bethel, Makeup Artist and Owner of Puckerup Cosmetics has successfully sold his makeup line by using social media.Some of the things we talk about in this episode include:Starting a makeup line and how social media has changed the business model of cosmetics.How he uses social media to promote his brand?You can find Deangelo on Instagram @makeup_mobAre we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group

Many entrepreneurs create a Facebook page for their business, expecting it to get the best engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone. To really make pages work, you need to run paid ads, placing them directly in front of your target audience.It's difficult for most businesses to create an engaged page without an advertising budget. However, there is a loophole, Facebook Groups.In this episode, you will receive actionable tips on starting and maintaining a Facebook Group as way to add more value to your audience, and to increase engagement.

Any company can have a social media presence. Social media is one of the most effective marketing tactics in today's digital age.Building an authentic brand relies on every part of your business. However, doing so through social media can sometimes be challenging.  It is about creating an online voice that is helpful, reliable, human, and one that resonates with your audience. The real challenge lies in building a presence that is trustworthy and can generate conversions. To help, we've gathered a few fundamental tips that will help you create a more genuine, honest, and authentic social media strategy that will translate into sales.

Most people like to use social media at least once a day and it has become a huge part of our lives. We use it to connect with family and friends, for the latest news, to sell and purchase goods and services, start new relationships, and look at various memes.As it's the start of the year, we thought it would be a great idea to share the most important social media statistics for you to keep in mind for your marketing strategy in 2020.With so many social media platforms to choose from, it is easy to get distracted. The statistics for each platform provided in this episode can help you determine how to reach your target audience effectively.

Habits change, platforms evolve, and new platforms come into existence. It is more important than ever before for marketers to stay ahead of the curve when it comes to social media. What may have worked a few months ago may not get you the same results in 2020. In this episode, we will explore some of the trends that are going to be vitally important for your social media marketing in 2020.

When an influencer recommends or endorses your product or brand, their followers are likely to take notice. Influencers are great at generating awareness and they make your brand look more authentic and popular. A few years ago, social media influencers were mainly celebrities, now we are seeing a saturation of Instagram stars, Twitter influencers and YouTube millionaires. In this episode, you will learn the power that an influencer has to create a good kind of chaos for your brand. 

Content has the power to make people feel passionate about a brand. The content you create communicates your message, educates your viewers, and persuades them to purchase your goods and services. When creating quality content, it's important to set yourself apart from your competitors, and it is now, more than ever,  a necessity for your brand. In this episode, you'll be provided with tips that can be integrated into your digital marketing efforts.  

Do you want to transform your business into a major player socially? If so, it all begins with your communication socially. What does this mean? If you're not utilising this profitable source, you are missing out on an incredible marketing opportunity to spread the word about your products and services. Undoubtedly, having a strong brand presence will benefit your business, and with regular use, it can broaden your audience for your brand in no time. In this episode, you'll discover the key reasons as to why you should focus on building your brand presence on social media. 

A strong social media presence can benefit any company regardless of its size, industry or location. It also builds brand loyalty, and it helps to validate your brand. A company's social media presence, when done correctly, tells the consumer that they are active and focused on building communication with their consumers. After this episode, you will walk away knowing how to build a strong brand presence on social media.