Podcasts about agency nation university

Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It's also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accepting the things that have always been done at face value. Those things are rarely restructured and even less frequently reevaluated. That's what I talk to Bogus Handzel, of Handzel and Associates, about as he puts everything on the table to figure out the cost. P.S. There's a lot of stuff on the table inside Agency Nation University, have you seen it all?

Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It's also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accepting the things that have always been done at face value. Those things are rarely restructured and even less frequently reevaluated. That's what I talk to Bogus Handzel, of Handzel and Associates, about as he puts everything on the table to figure out the cost. P.S. There's a lot of stuff on the table inside Agency Nation University, have you seen it all?

Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It's also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accepting the things that have always been done at face value. Those things are rarely restructured and even less frequently reevaluated. That's what I talk to Bogus Handzel, of Handzel and Associates, about as he puts everything on the table to figure out the cost. P.S. There's a lot of stuff on the table inside Agency Nation University, have you seen it all?

It's certainly a question you probably rarely ask yourself. It's also probably more rare for you to intentionally identify a rule you want to break. But, most people rarely get to where they are without doing it, either intentionally or unintentionally. Today is an extra special episode. I took a deep dive into my audio archive and pulled out this nearly three year old interview (from a previous podcast life) with Elevate speaker Marcus Sheridan. You can actually watch the full video interview here, if you're into that kind of thing. P.S. Have you taken a look at Agency Nation University lately?

It's certainly a question you probably rarely ask yourself. It's also probably more rare for you to intentionally identify a rule you want to break. But, most people rarely get to where they are without doing it, either intentionally or unintentionally. Today is an extra special episode. I took a deep dive into my audio archive and pulled out this nearly three year old interview (from a previous podcast life) with Elevate speaker Marcus Sheridan. You can actually watch the full video interview here, if you're into that kind of thing. P.S. Have you taken a look at Agency Nation University lately?

It's really hard to unmake the choices you inherited from previous generations. While normally fueled with the best of intentions, they often struggle to be relevant to the people waiting to put their name on the door. However, that only tells half the story, because at the end of the day it's up to you to do your best with the opportunities given. At some point you can't let those old and dirty decsision get the best of, instead it's finally you chance to turn the tables. That's what you can hear Seth Zaremba, of Zinc Insurance and Matt Simon, of Hill and Hamilton Insurance, talk about the world they want to live in. P.S. Agency Nation University just dropped a ridiculous 42 video workshop breaking down Seth and Zinc's entire process.

It's really hard to unmake the choices you inherited from previous generations. While normally fueled with the best of intentions, they often struggle to be relevant to the people waiting to put their name on the door. However, that only tells half the story, because at the end of the day it's up to you to do your best with the opportunities given. At some point you can't let those old and dirty decsision get the best of, instead it's finally you chance to turn the tables. That's what you can hear Seth Zaremba, of Zinc Insurance and Matt Simon, of Hill and Hamilton Insurance, talk about the world they want to live in. P.S. Agency Nation University just dropped a ridiculous 42 video workshop breaking down Seth and Zinc's entire process.

If you don't, it will never get done. Lie to yourself all you want, a highly effective piece of content that gets found in search is almost impossible to beat. Because when it starts working its hard to stop. That means a constant new stream of business finding you. The only thing you have to be careful of is making sure you go deep enough. That's what I talk to Woody Brown, of The Rhoads Group, about how he can start to give it more. P.S. Agency Nation University sole purpose is to help you find that respect. Check it out now.

If you don't, it will never get done. Lie to yourself all you want, a highly effective piece of content that gets found in search is almost impossible to beat. Because when it starts working its hard to stop. That means a constant new stream of business finding you. The only thing you have to be careful of is making sure you go deep enough. That's what I talk to Woody Brown, of The Rhoads Group, about how he can start to give it more. P.S. Agency Nation University sole purpose is to help you find that respect. Check it out now.

If you don't, it will never get done. Lie to yourself all you want, a highly effective piece of content that gets found in search is almost impossible to beat. Because when it starts working its hard to stop. That means a constant new stream of business finding you. The only thing you have to be careful of is making sure you go deep enough. That's what I talk to Woody Brown, of The Rhoads Group, about how he can start to give it more. P.S. Agency Nation University sole purpose is to help you find that respect. Check it out now.

It really depends on what and how you do it. Because there's a very good chance you might be missing an important piece. That piece might technology, it might access to the right company or the thing you want to do just doesn't like it. No matter what, you'll need to overcome them all if you truly want to scale all the way. That's what I talk to Ed Munson, of Munson Insurance, about as he tries to figure out if he can. P.S. Did you know Sydney just released a new 42 video workshop inside Agency Nation University?

It really depends on what and how you do it. Because there's a very good chance you might be missing an important piece. That piece might technology, it might access to the right company or the thing you want to do just doesn't like it. No matter what, you'll need to overcome them all if you truly want to scale all the way. That's what I talk to Ed Munson, of Munson Insurance, about as he tries to figure out if he can. P.S. Did you know Sydney just released a new 42 video workshop inside Agency Nation University?

I doubt that you are, because it's really hard to keep doing something you don't think is working. Not to mention you could've have missed something and waited all that time for nothing... Doesn't SEO sound great? Guess what though, if you can survive all of that, you'll be rewarded with a constant stream of leads that never runs dry. Well, I mean if you don't keep up appearances it will eventually stop flowing. That's what TrustedChoice.com SEO master Nyssa Lieder and I talk just to make sure you remember. P.S. Did you know Nyssa teaches a 20+ video SEO workshop in Agency Nation University? You might want to check it out.

If we all work together this is something we won't have to worry about anymore. Alright fine, yes you'll obviously still be able to lose a big account to another agent. However, if we all get our act together it won't happen because someone didn't do their job right or people hate insurance. I know it sounds a little far fetched already, but I'm pretty sure if everyone comes together from all sides of the industry we can make it happen. That's what I talk to Nancy Nicklow, of Huff Insurance, about the account she couldn't believe she was losing. P.S. You can learn from us and agents like Nancy inside of Agency Nation University, I mean only if you want to be awesome.

The more you pay attention to what you say, the better your client will feel. When you hear someone say no your brain treats it the same as physical pain. Sounds crazy, but that's probably not what you want your customers feeling when they're on the phone with your agency. It's amazing how simple it can be to dramatically change the experience your clients have just by being positive and giving them useful alternatives. That's what Sydney Roe and I talked to Matt Wood, of MetzWood Insurance, about what his wife is doing at Etsy to change their customer experience. P.S. Agency Nation University has a ton of resources focused on improving your agency customer experience.

It's definitely a better option than the traditional ones that closely resembling a pyramid. Because legitimate business opportunities with high ceilings and flexible hours are hard to come by. A career in insurance isn't always the first idea that comes to mind when you think about all those things. That's what Janine Fixmer, owner of Agency Insurance, wants to make sure everyone knows about. P.S. A lot of big thinking agents like Janine hangout in Agency Nation University, you should check it out.

What really ends up happening is there's a lot that doesn't get done. We've finally made it to a place where "not getting it done" is an option. Someone in your agency needs to be doing something to make sure people know who you are when you are not around. If not, someone else will diffidently be there for them and tell them everything they need to know. That's what I talk to Becky Taylor, Marketing Manager at Ohio Insurance Agents Association, about the thing agents tell her they do. P.S. Agency Nation University is a great place to let someone else in your agency learn how to do it.

I definitely don't see enough of either across the board in the industry. Your ability to find a way around any challenge or obstacle is something that will set you miles a part. Combine that with an ability to make decisions on purpose about how your agency does things and most people won't know how to act. That's how crazy important both are and the power you'll possess if you combine them. I talked to my good friend Dani Kimble, at The O'Neill Group, how she found a way within their culture. P.S. You should definitely find a way to click here and check out Agency Nation University, there's lots of culture agents in there.

It doesn't get much more behind the scenes then this. We cover it all, video proposals, virtual assistant outsourcing, blogging, referral partner networking and even advanced Facebook marketing. If you want to know how all of these ideas are being approached inside a millennial husband and wife owned agency then today is your lucky day. Sydney Roe and I surprised Nicole Johns, of The Johns Agency, the other day to get our hands dirty with what she was working on her agency. P.S. Learn and work along side agents like Nicole in Agency Nation University. Grab your spot today.

It seems like a lot of "next-gen" agents feel that way. Maybe the problem is the term has changed and we haven't aliened ourselves with what it actually means today? Just because you aren't attracting and closing business the way the previous generation did, doesn't mean you lack natural sales skills. It could just mean you've figured out a way to connect and communicate with prospects that make sense for today's business entertainment. That's what I talk to my buddy Mike Crowley, of Crowley Insurance, about as he confronts his lack of natural sales ability. P.S. A ton of agents a learning how find they're natural sales ability in Agency Nation University, you should check it out.

It's always the right thing to do the right thing. Even though it's really hard at the time, your ability to do it will set you apart from more people than you think. Sadly, too often people in the insurance industry act like they've never heard of such a thing. If we can all stop trying to talk our way out of doing it, That's what I talk to Nancy Nicklow, of Huff Insurance, about as she knows what happens when you do. P.S. There's a lot of people doing the right thing in Agency Nation University, go do it with them.

It's the little moments that matter, but if you don't teach people how to see them, they'll go unnoticed. That empowerment is what most businesses are missing. Leaving a bunch of tiny moments lying on the floor unseen by you or your staff. Even if they did see one you would have had to bestow upon them the ability to make a difference. It's in this difference most traditional agency's get lost. Not Leigh Blackwell-Zellmer, of Swell Insurance, about she wants to pass down her amazing decision making ability so there is never a difference that's not made in her agency. P.S. Learn how to get more moments inside Agency Nation University.

Just because someone never sold a policy, doesn't mean they can't say something really smart to change your agency. We have to get over this ridiculousness overvaluing other agents and agency owners opinions. Do they have a better chance of being more specifically applicable to your business? You bet. But is it the only source of wisdom you should adhere to when trying something new? Absolutely not. That's what I talk to Becky Schroeder, SVP of ITC, about how she is constantly pushing herself outside the industry. P.S. It would be a little hypocritical of me to suggest Agency Nation University after all that.

One thing's for sure, it's probably not enough. There's definitely nothing wrong with obsessing over finding new clients, but it's also alright to want to get rid of some. Sometimes it just doesn't workout, it's no ones fault, there's just a better insurance business relationship out. Having a set of standards to look for in a client is a pretty easy way to make sure you're not getting taken advantage of in the relationship. That's what I talk to Alex Dopazo, of Dopazo and Associates, about what he looks for in the perfect client. P.S. Agency Nation University is a pretty good place to learn the laws of insurance attraction.

If you're not, you just might be a fancy order taker. This is definitely the thing we like to call ourselves the most but the first thing we throw out the window. True "risk management involves actually making recommendations that might not always work out. It's that last part that usually stops most risk managing dead in it's tracks. That's what I talk to my longtime friend Brent Kelly, Executive Coach for the Sitkins Group, about as he tells you how to be one. P.S. You will really manage your risk not screwing up your marketing by checking out Agency Nation University.

No matter who you are or what you do, this question will always try to get the best of you. The secret is, it never is. Getting yourself to a place where good enough gets out the door is the only way to win. The judgement you're afraid of rarely happens and is never worth avoiding. That's what I talk to Woody Brown, of the Rhoads Group, about as he struggles with his effort. P.S. Agency Nation University can help you be good enough.

Connecting online consumers to real agents, in real time crushes the competition. A hospitality business focus on person to person connections and their soul defined concerned for the happiness of the people they serve. Insurance companies should consider focusing on the quality of appointed agents rather than the quantity of appointed agents. It's in the depth of those quality relationships that creates separation from everyone else. That's the idea Ryan Hanley was recently stuck with by a young insurance carrier professional over a cup of coffee. P.S. Agency Nation University can teach you how to be more hospitable and create deeper relationships.

Is really a lot more specific than you think. Delivering more information to a potential client is great. Letting them see your face, when it's convenient for them is even better. But, reaching a nirvana like state with video marketing and video proposals is something entirely different. That's what I talk to my buddy Ryan Sautman, of Just4You Insurance, about as he breaks down is process. P.S. Want to know about what videos should be where? Agency Nation University is your ticket. Listen to Part I here.

We just need to give the good ideas more money and the freedom to work. It's not rocket science, sometimes the most powerful thing you can do is get out of the way. Get out of the way of innovation, ingenuity and an overall desire to reject the status quo. If you don't then there's a good chance you won't having anything left to get out of the way of. That's just one of a handful of topics I ran trough with Valentina Isakina, Managing Director of Jobs Ohio and Board Chair of FinTech 71, during a quick one-on-one chat after Insurtech Cincinnati. P.S. Accelerate your investment in your agency innovation by jumping in Agency Nation University.

If you're not sure then you've got a big problem. Because the worst thing you can do is nothing and refuse to decide who should be listening. The crazy thing is that it's not always who you think it is. But taking the time to figure it out how to relate to that person will make them want to do what you say. That's what I talk to Becky Taylor, Marketing Manager at Ohio Insurance Agents Association, about as she figures out who should listen to them. P.S. Agency Nation University can teach you how to talk really good.

They don't want to read your insurance blog post, they need to read it. Once you realize that, creating the things your agency needs to organically attract clients gets a whole lot easier. It's the subtle and simple shift in mindset that will free your desire to create things to help people find you. It's with this freedom you'll be able to figure out who really wants to talk with you. That's what I talk to Terry Grier, of Strive Insurance, about as he comes close to doing it. P.S. There's a whole lot of talking into things Agency Nation University can do.

It should be at the same point every time. If we're getting even crazier, it should be as close to the bottom of the sale as possible. That is if you've provided your prospects with the ability to educate themselves to that point before they reach for the phone. That on demand education will help increase your efficiency and identify the hottest leads. That's what I talk with Eli Gillespie, of Gillespie Insurance Services, about as he tried to figure out his. P.S. Agency Nation University can help get your leads all the way to the bottom.

If not, you might notice them not getting a lot of traction with the people you're trying to find. This also isn't a problem exclusive to video and should apply to all your content. The more specific you are telling people who should watch what, the better you'll be. Those specifics are what give it the grip you need for someone to be able to hold on to it. That's what I talk to Richard Brown and José Villa in two separate casual conversations during IAOA's Innovation 18. P.S. Agency Nation University can teach you a lot more focus.

That's a tough question that really depends on what you're selling to who. There's a lot to be said about not needing/wanting to know something. It's liberating on a level you probably can't imagine, but how practical is it? Does your ear need to be all the way to the ground or can you listen a few feet up? That's what I talk to Bogus Handzel, of Handzel and Associates, about as he figures out how sharp it should be. P.S. Agency Nation University can sharpen all kinds of swords for you.

No pressure, the future (success) of your agency only depends on it. If can't show people why they should want to work for you, they won't see it. If they don't see it you'll be left with everyone else who doesn't want to. I don't know about you, but that doesn't sound like a fun place to be. Instead would you rather have would be agents and talent beating down your door for a chance to consistenly open it? That's what you'll hear in this exclusive panel disscussion from Agent 2021 moderated by Ryan Hanley and featuring Ashley Fitzsimmons, Sina Azari and Matt Naimoli P.S. You can learn even more about getting awesome people to work for you in Agency Nation University.

Just when you think it's over, you realize it never ends. It's a constant grind that is unforgiving and relentless in it's consistency to be completed. Knowing what to do and where to start is going to depend on what you have at your disposal. Because you have to create something that goes far beyond the surface and includes something with a lot of depth and complexity. That's what I talk about with Becky Schroeder, of Senior Vice President of Marketing for ITC, about the never-ending journey. P.S. If you need help to constantly keep going, Agency Nation University can help.

Even if you are, do you have enough people staying there? It's a question many agency owners struggle and rarely want to face. It's hard to do more when you have to do it all yourself. Figuring out how to find the right people becomes a critical thinking problem with no answer. That's what I talk with Alex Dopazo, of D&A Insurance, about as he comes to grips with doing more of what he should. P.S. Learn with people like Alex how to do those things in Agency Nation University.

The stuff we need to know needs to move faster. The slower it moves the more time someone has to think about going somewhere else. Right now we're giving them a long time to think about it. The more speed our information has the more value it picks up a long the way. That's what Steve Anderson and I talk about as he shares his thoughts on what keeps slowing it down. Don't miss Steve's new podcast The Digital Broker which launches next week. P.S. Get more information in your agency faster through Agency Nation University.

Is pretty amazing, even though sometimes it feels like you'll never find it. That's why it's important to stop and celebrate your first few wins because you'll remember them forever. Sometimes they even come sooner than expected and from a place you didn't imagine. But when they do the feeling the follows is one of joy and validation that you're not crazy and might be on to something. That's exactly what happened to Tracy Cotton, of Marrow Insurance, and she wants to tell you what happened. P.S. Tracy learned how to make it work inside Agency Nation University.

You have to be looking both ways with money in each hand to be able to see. If you aren't, you'll miss your chance to grab a growth tool that's on its way to increasing your agency. Because you don't need help maintaining your business where it's at. It's dangerous, possibly even irresponsible, to have an opinion on what's coming if you have no interest in finding it. There's no reason you shouldn't be able to see it, you just need to keep you head up long enough. That's what Ryan Hanley and I talk about today as we grow tired of debating these tools and how fast their coming. P.S. We're already teaching you how to use those tools in Agency Nation University.

Is to create an experience that changes their perception of space and time as they know it. That's probably more than slightly exaggerated, however should not be understated in its importance. Yes, there's a lot of information available to help reinforce a logical decision about your marketing efforts. However, that logic sometimes isn't powerful enough to motivate action. Instead, it's a demonstration of the consistent experiences possible through your marketing efforts. That's what I talk with Becky Taylor, of Ohio Insurance Agents Association, about as she contemplates her marketing possibilities. P.S. If you need help using your newly bought tools and tasks, Agency Nation University is the place to do it.

No one believes them anyways. The road map is there and no wheel's need reinvented to get there, you just have to do the work. Maybe the people closest to you make the map harder to read. You don't have to take the shortest path, in fact, you'll probably get lost a couple times. Having the right mindset and determination to guarantee getting there is what will put you in the one percent. That mindset is what will keep pushing the gap further and further between you and everyone else. P.S. No excuses are allowed in Agency Nation University (if you have a few you need to get rid of).

Probably a little more than it is right now. It's possible your indifference to awesome design could be preventing you and maybe the whole industry from reaching its full potential. So much is said through the design of your agency's website, logo and other materials without you having to say a word. If it's done well it will and should look like it was effortless, which can commonly lead you to believe anyone can do it. When the truth is making it look easy is the hardest part you shouldn't entrust to someone because they know how to open Photoshop. That's what I talk to Jenn Haak, the Creative Director for Agency Nation and TrustedChoice.com, about how to help your agency clean up better. P.S. You might want to take a peek at Agency Nation University to make sure your agency is attractive enough.

Because they know what's going to happen if they do. It's the previous mediocrity that has created an immunity to the thing you want them to do the most. You probably haven't done enough work to earn the request, because the requirement increases every year. If you take the time to build a detailed process that fulfills that requirement and walks them closer to the sale, everyone wins. You have to change the language, expectation and experience people receive to make a quote more request-able. That's what I talk about with Eli Gillespie, of Gillespie Insurance Services, as he tries to figure out his. P.S. Agency Nation University is the best place to learn how to full those requirements.

Sometimes you can't see it until it's too late. But seeing it at all is the only thing that will keep you from finding more. Just because your agency can do something, doesn't mean it always should. That might be the hardest part resisting a niche regardless how right or wrong it ends up being. That's what I talk with Mike Crowley, of Crowley Insurance, about as he comes to grips with his. P.S. Learn how to attract the right niche in Agency Nation University.

Because the longer you wait the more opportunity you pass up that goes to someone else. It might sound a little crazy and potentially hyperbolic, but your ability to move faster than everyone else matters. It matters because they don't have the same fears and concerns as you do and aren't carefully surveilling your agencies every move. They are curious at best and indifferent at worst. Seeing someone new isn't going to sound as many alarm bells as you might think. That's what I talk with Bogus Handzel, of Handzel and Associates, about as he contemplates when are where they new faces should appear. P.S. Did you know Agency Nation University can help people find those new faces?

The only thing that's going to protect your agency's relevance is figuring out a way to handle all the business others can't. The industry isn't going to check with you before something big happens, and depending on who you talk to it could be a lot sooner than you think.  There isn't one skill or service that's going to save the day, instead it's an array of high level talents operating at the same time. The sad truth is you might be one of the agent's that think you're going to make, but might not.  That is unless you start to treat the impending change with a little more respect and start taking actions to move with it. That's what I talk about with Jeff Roy as he does his best to create and calm your panic attack all at the same time. P.S. Agency Nation University is a great place to how to protect you relevance.

I don't know, maybe. Someone's got to do it though. If there was every a more appropriate chicken and egg occurrence it's this. Do you need to have the business to justify the marketing person or do you need the marketing person to justify the business? It's probably a little of both and no matter which side you fall on you'll have to take more of a risk making it happen then you want. At the very least you should know what tasks to take off your plate first to make your life easier and take your marketing to the next level. That's what I talk about with Becky Schroeder, SVP of Marketing for ITC, as she shares her suggestions on how to make it happen. P.S. Did you know we have deals on Agency Nation University and Elevate 18 happening now until the end of the year?

If you don't, it might not be as intimidating as you think to start. Constantly being in front of a large number of the people you want to do business with can never be a bad thing. Figuring out a way to get there can lead to some questionably misinformed decisions. However, if you slow your pulse down long enough, you'll realize the only thing you need to do is bring the people together and ask the right questions. That's what I talk with Ryan Sautman, of Just4You Insurance, about as he considers what power he wants to hold in his hand. P.S. Did you Agency Nation University has a ton of great information plus a private Facebook group to keep you motivated?

If it's not connecting on a level that sparks the tiniest feeling, you need to try harder. It's that feeling that will transcend your content's natural utility state to an entire different level. Once you're on this level you'll notice the pace and intensity of the responses hard to ignore. People will not be able to make five seconds into the conversation without referencing that feeling and recalling their favorite moment. I know it seems impossible when were talking about insurance related content, but the feeling has nothing to do with the subject matter and everything to do with the person creating it. If their not connecting there's a good chance you haven't given them anything to hold on to. That's what Sydney Roe discusses in the exclusive live Agency Nation University video that is normally only available to paid members. P.S. If you want more of this and a lot more learning, check out everything Agency Nation University has.