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Are People using this time in the Quarantine to level up... #ForgetDistractions. Chicken N Koolaid Podcast Quarantine Lean Edition --- Support this podcast: https://anchor.fm/virtual-hustle-radio/support
Rundown2:45 The Challenges of Covering Baseball Right Now8:46 The Day Baseball Shut Down13:19 What Does Ken Miss about Opening Day and the Game?16:15 What it Was Like Being on the Same Beat as Tim Kurkjian24:27 A New Project with Jayson Stark28:10 Are People around the Game Bored?32:07 Durability of Feature Stories35:33 A Great Frank Robinson Story from KenFollow Ken on Twitter: @Ken_RosenthalFollow Andy on Twitter: @ByMcCulloughFollow Marc on Twitter: @MarcCarig Go to theathletic.com/beyondthescrum to get 40% off a one-year subscription to The Athletic. Learn more about your ad choices. Visit megaphone.fm/adchoices
We kick-off the week talking about the Battle of Alberta, goalie fights, Gaudreau & Lucic MIA and the Drai Line. As well as Canucks talk, Big Buff, Kotkaniemi and the greatness of Sid & Ovi. Plus our Popeyes Poll Question, Keep it Or Clip....Are People way too passionate about Super Bowl Half time shows?? Find out who on the Pod has twirled on a stripper pole.
Are People’s Afflictions their Fault? John 9:1-7 Questions for Jesus pt. 2 January 12, 2020 Senior Pastor Tim Peck
Are People’s Afflictions their Fault? John 9:1-7 Questions for Jesus pt. 2 January 12, 2020 Senior Pastor Tim Peck
Tweet said she’s sick of church. Seeing people being hypocritical. Tweet and her daughter talk about how pastors & Elders in there DMs, and their ultimately resolution was staying away from the "church". Are People are using the church as a business now? Is this just Church Hurt 1. I heard this quote: Church: The only place in the world where people leave because of hurt. Job: The only place in the world where people stay no matter what hurts they go through. Is there truth in that statement? 2. Is the issue as believers, we throw everything in with the bad without created boundaries? My issue is: the people not the Pastor, or Pastor not the clothes? 3. Talk about a situation where you thought about leaving the church? 4. Why do believers give up on church so quickly? 5. Hypocrisy is the issue. Fashion show. Drama and not allowing people to be who they are. Is that true? 6. Do people who leave the church simply want a pass to sin freely without judgement or is the hypocrisy tiring for most? 7. You can’t get a family, because all you get the bible. Who are you? You have made your Identity the bible. 8. Is people leaving church due to lack of grace for leaders or lack of integrity by leaders? 9. What steps can the church take to ensure we keep believers active in local churches? 10. Is the increase of church members and not disciples the issue of people leaving the church? 11. Is the main issue people leave the church is due to a strong relationship with Jesus? Their house is built on sand?
My guests and I pick up where we left off last week with a spirited debate about Social justice. Should white people or others be allowed to use the N word? Are People overly sensitive or is their outrage warranted? And can comedy be offensive anymore? You do not want to miss this conversation.
Is Surtex really worth the time, MONEY, and energy that designers invest? Surtex recently moved their show to February, giving designers only 9 months to design patterns, textiles, and prints for the show when they normally prepare for an entire year. .......................................................................... Check out the Blog Post by Shannon McNab: .......................................................................... https://shannonmcnab.com/blog/2018/7/1/surtex-announces-new-dates-for-2019 ..................................................................................... FREE 2019 Trend Guide: Get the PDF download! ..................................................................................... http://bit.ly/2La8B2H ..................... INSTAGRAM @LaurenLesleyStudio ..................... Be sure to subscribe for more design LOVE! Business tips + creative strategies: ................. http://bit.ly/2LGqRNE .......................... READ MY BLOG: .......................... http://www.laurenlesley.com/blog #laurenlesleystudio ..................................................................... LISTEN TO THE DESIGN TRIBE PODCAST: ..................................................................... iTunes: https://apple.co/2xZIPsy Spotify: https://spoti.fi/2LHe2TB ........................................... JOIN MY FREE FB GROUP: ........................................... https://www.facebook.com/groups/DesignTribeLaurenLesley/ .................................... Wave at me on social: .................................... Instagram: http://instagram.com/laurenlesleystudio #laurenlesleystudio Pinterest: http://pinterest.com/laurenlesleystudio Facebook: http://facebook.com/laurenlesleystudio .................................... Transcript: .................................... Speaker 1: 00:04 I'm Lauren, of Lauren Lesley studio and today I want to introduce you to special guest, uh, Amanda Brady and she's here to talk to us about her very first experience showing her pattern and designs at Surtex. So we're about to dive into 11 questions and Amanda is going to honestly answer all of these questions so that moving forward, if you're thinking about showing at Surtex, you'll have a great idea and know what to expect in 2019. So before we jump into the questions, make sure to like this video, leave a comment or question below and we'll try to answer those to the best of our ability and definitely subscribe to my channel if you haven't already. All right. So Amanda is a founder of Green Hound press and I'm at her very first Surtex show she was on print and patterns blog, which is incredible. Not sure how she did it, but she's very talented and amazing. So here's just a little snapshot at her Surtex, um, with her artwork. And um, I've been uh, rubbed designer for the last seven years and I'm excited to say that some of my rugs have ended up in anthropology, so that's like any designer's dream. Um, so that's just a little bit of my background and we will jump into the questions. So Amanda, can you tell us how did you become a designer in the first place? Speaker 3: 01:27 Um, well in high school I was on our journalism staff and discovered photoshop and I loved it and I went into college, going to be a journalism major because I didn't really know graphic design was a thing, so I was like, I'll just be a journalism major and then I can lay out the like, newspapers even how little I knew about anything. And then my cousin is a graphic designer in Maine and she flew out for a wedding and she was like, oh my gosh, I'm a graphic designer because our families aren't really super close because we live so far apart and I'm. So yeah, she showed me all of her stuff, gave me all these magazines and I like changed my major the next day. So that's how I became, that's the very beginning of how I became a designer. Okay, cool. Speaker 2: 02:19 Okay. So what inspired you to go to Surtex in 2018? Like how did you get from deciding to be a designer to ending up at Surtex? Speaker 3: 02:28 So back to my cousin Aaron in college, I will flow out to her house and she showed me all of these patterns she had made and it never had dawned on me like, oh, people actually make these. I mean it's just one of those things you don't think about them because they're still part of our lives and I'm so I became obsessed with making patterns in college, but I kinda just did it as a hobby, you know, I'd have files in my computer and I did that for like four or five years and my husband was always like, what are you gonna do with those? I was like, uh, put them on instagram. Some, of course I'd heard Surtex. So I, in February of 2018, I emailed Surtex to ask about the 2019 show and the woman who runs the show called me and she was like, why would you wait til 2019? Why don't you do it for 2018? I was like, I don't know because I don't know. And she's like, you're totally ready. And so I just like made kind of like an impulse decision. It was like, alright, I guess I'll sign up for the 2018 show. Speaker 2: 03:24 Oh that's so cool. I can't believe that happened. I didn't realize it was that spontaneous and Speaker 3: 03:29 it was. I mean I've been kind of checking in on this show, like for a year or two, but like, oh yeah, I'll give myself a year and a half to get ready for the show and myself three months basically. Speaker 2: 03:43 I know I would feel like I needed at least a year to get ready. So when you signed up kind of last minute, did you feel ready once you were there or were you like, that's okay. Like I could have had more, but I'm, I have enough. Speaker 3: 03:55 No, actually I am glad that I didn't have a year because I think I would have waited till close to the last minute anyways, and since I had such a short amount of time, there was no time to really stop and second guess anything. It was just like I had to go on pure instinct. Like this looks good to me. This is what I'm doing. I like this, this is what I'm doing because I didn't, I didn't have the time to debate it. Really? Yeah. So, um, especially like with the booth design and stuff, because you have to have so many weeks to get that stuff printed and shipped to you. And then I wanted a little wiggle room in case something was wrong to get a reprint. So it was just boom, boom, boom. Speaker 2: 04:33 I kind of love that Speaker 3: 04:36 actually for me it worked really well. Good. Okay. Well, what can you tell us about art licensing? I'm still not that much. I didn't know what to expect when it came to the actual, like selling a patterns at the show. And I brought like order form sheets and I couldn't find anywhere in anyone's blog or anyone who had talked about Surtex about the actual selling of the patterns. Oh, okay. So I came prepared if people wanted to buy them. And then I just, what I've been doing now is I got, oh great number of contacts from tags. So I started like an e-blast basically that I send out when I make a new collection and I will send it to these people first so they get, before I even put it on instagram or anything, I'll show it to them to give them an opportunity. So that's just what I've been doing since the show. But I haven't actually done any licensing deals yet. So that's why I don't, I'm, I'm still not sure how that works. And I'm really curious to see in the future how that goes. Speaker 2: 05:47 Yeah, yeah, yeah. Is that um, sort of the path that you want to go down with showing your things at Surtex or do are you wanting to do more like client work? Work? Speaker 3: 05:57 I'm really anything I, I would definitely love to get some licensing deals, but since I'm still so new I'm not, I'm not sure if like I'm going about getting the licensing deal the right way or yeah, I'm still, that's very murky waters for me still. I understand that side of stuff. I'm like, can someone else just take care of this for me? I know I think so many artists are like that and I think that art school doesn't really prepare you well for the business side of things or there's not like. I Dunno, I mean it seems like some artists out there have a agents and work with agencies and that seems like one way to do it, but you don't really even know how to make those connections in the first place. And so my next question was going to be, are you working with an agent? Speaker 3: 06:49 I'm like, are they trying to get you licensing deals or are you still looking for an agent or are you going down that route at all? So the first time I ever even thought about an agent was at Surtex and an agent came up to me and was like, I would love to work with you, here's my card, um, and she's like, reach out to me at such date and it was a couple months after and I don't even think I've reached out to her yet because I'm still deciding if that's what I don't want to waste her time. So I didn't want to reach out to her until I researched more like, okay, this is what I want to do. I'm an agent or um, yeah, I'm still trying to figure out just where I want to take this and where I want to go with this. And I think I've been kind of waiting to see something that naturally happens. But since I'm probably gonna have to like really, you know, start working a little harder at figuring out which direction I want to go with this, you know? And so I would not be opposed to using an agent. I just don't know if that's like, I just don't, I can't commit to that yet. I got Ya. So always. Speaker 3: 07:57 Okay, well my next question is how did you prepare for Surtex, and I think you kind of answered this with them, you know, just talking about how last minute everything was, but are there, um, is there any advice you would maybe give to someone who is thinking about going to Surtex in 2019 and what are some, like kind of practical steps they could take to get prepared for this show? Um, well I did a lot of research and I, I tried to track down any blog, anything on pinterest I could find of people's booths. Um, you know, what they did for Promo items, just anything I could get my hands on. So, and then I spent probably a couple weeks, you know, when you get in that zone where you, you're trying to, hard things aren't flowing naturally. So I was definitely there. So once I got through that and I was like, you know, just stop thinking so much in doing what I naturally know to do. Speaker 3: 08:53 It went a lot smoother. But I um, I definitely looked at a lot of booths and was like, okay, what's, and I was really kind of harsh thankfully, like it was just in my head, but like what's working with this booth, what's working with this booth, how can I incorporate that into my booth, you know, and then I noticed like how did people actually showcase their patterns and a lot of people had that big portfolio books are like printed large pieces of paper and I, I don't know why I just did not want to do that. So I made an actual catalog of like a magazine spread of all my patterns and I took that and I made like 100 copies and gave those out so people could take my portfolio with them. I'm not smart. It worked really well. I was in um, yeah, the magazines weren't super expensive to print because that was one of the reasons like I didn't want to like print this super expensive portfolio or even like the sheets of paper. Um, because like they'll print like these big sheets of paper. Yeah. Speaker 2: 09:55 Where did you use to print? Um, your magazine? I've heard of like blurb and I don't know, Speaker 3: 10:01 I used a company called overnight prints. Okay. Yeah, it's decent quality, especially for what I wanted it for and it was pretty inexpensive. Um, and so yeah, that worked out really nicely for me. So yeah, was like, well was traveling. What's the question again? Speaker 2: 10:23 I know I kind of got you off topic, but yeah, just getting or any advice to get people. I'm kind of like a checklist of things that they might need to feel prepared for their tax going into 2019, like obviously your, you did a lot of research on your booth and kind of what that is because like you could have all your designs, but if you don't have a way to showcase them then you're not really going to be able to show at Surtex. So you know, you can go in with an ipad and be like, here's my staff. Um, Speaker 3: 10:52 I definitely think you have to think about the whole picture. Um, when I was at Surtex one woman, I forget who it was, she was a buyer and she goes, I love your booths. Set up and she goes, I love that you even matched your booth. Like, my outfit matched my booth. I didn't plan that. That's just colors. I'm kind of gravitated towards the details. Do matter so much. Like I would have never even thought to match my clothes to my booth, but it made sense if like, you know, you have a muted color Palette that's kind of your aesthetic, but you're wearing like neon bright clothes, like you're kind of like presenting yourself as a brand almost. Yeah. I would definitely say think about the entire package from setup to what you're wearing to what your promo items are. And then I also had printed fabric samples and I had pillows made. Oh cool. Brought them down. But um, yeah, my cousin made me these cute little pillows with my patterns on them and I had them up on the behind me so people had things they can touch and hold as well. And I think adding just a little element of like, oh this is where so people could see were these patterns could live I think really helped. And I got a really positive response. Awesome. Yeah, people want to go grab them. I can like pause our recording. Yeah, I'll go grab them real fast. Hold on. Speaker 3: 12:19 I grabbed all my stuff. Okay, cool. They're up in my kid's room so I had to go track them down. So yeah. So I made this pillow while at my cousin made this fabric I just had made at spoonflower and then I had this little pillow and so these were like setting up on a little shelf so it kind of looked like a mini store. Love it. And then I printed off some fabric samples that I had hanging off my booth so people could come up and touch it and look at it and look through the fabrics. Okay. And that was a very um, especially for it because, you know, a lot of my stuff is very childlike and sew fabric would be like a very ideal. So, um, that was like created some huge talking points. So did all of the fabric you get printed on spoonflower and is it all digitally printed? Speaker 3: 13:21 It is all digitally printed. I um, I actually just like made squares and then made this huge file of like each square and then uploaded that one file and then to save on costs and then just cut like each fabric. Oh, that's so smart because like, it's so expensive to go. So it's like you don't want to like, you know, break the bank on all this stuff, but at the same time you want to like, you know, the details do matter. So of course my little catalog that I made for the show did some mock ups, like I found some nice photoshop ups online and like, you know, because I really wanted to show people like here's what you could do with this pattern. So. Right. Um, but yeah, this was like a big hit because people could just take it and then, you know, like a business card gets lost. But this is like, yeah, you're not going to lose that. Yeah. So, and I'm sure buyers are meeting with so many different artists at Surtex that they probably have a hard time remembering who they met with or you know, it's like even with a business card, they're like a kinder, remember, but maybe not. But with that, they, there's no way they're going to forget like your style and. Oh no, because I put everything in here that I showed. So yeah, they were. Speaker 3: 14:44 So yeah, it was um, this was like, like I said, it was supposed to be like a cheaper decision is why I initially it and then it just ended up, I had a lot of success with it. So that's awesome. Speaker 2: 14:58 Yeah. There's only kids pillows. Okay. Did you focus on a particular medium when you were creating your patterns for Surtex? Like did you focus on more like digital drawing or like watercolor or. Um, and tell us a little bit about your, more about your style and kind of what you focused on and if you kind of noticed what other artists were doing as well. Speaker 3: 15:22 Um, so I am very vector art. Like that's my thing. That's what I love to do. Um, so everything I do is vector. I'm like 98 percent of my work I do as an illustrator. So that's what I know. That's what I love and that's what I stuck with at the show. I noticed every style under the sun at the show you see a lot. I saw a lot of watercolors, a lot of, a lot of digital art. Just. Yeah, there was. I'm trying to think. Speaker 2: 15:55 Any new trends that you noticed? Like in terms of like medium, I'm like, did you see more hand drawn? Things are more like graphic or modern style. It's got clean styles. Speaker 3: 16:08 I would say watercolor was probably the style that I saw the most that it actually stuck out in my mind. Like, oh, there's another watercolor. Oh there's another water color. But they were still so different. So I'm, I'm guessing that that was kind of trending at this show a lot, a lot, a lot of Christmas art. Speaker 2: 16:28 Oh, okay. I bet that's a huge. Um, I know, I just feel like, yeah, the seasonal businesses is really huge. I interviewed with um, international greetings at one point and I ended up deciding not to take the job, but they were saying that they would need me to come in like every week for their Christmas season and for Valentine's Day it wasn't like that all year, but it was an app like that enough where I was like, I don't know about this. Speaker 3: 16:58 Oh, a whole booth. That was just Christmas. Like that's all he did, that's all these women did was Christmas stuff. And I mean I knew it makes sense that the holiday market is the biggest. But one of the big agents that I talked to, um, she told me that it's like 80 percent of surface design is florals or Christmas or like. Yeah, it was like, yeah. So that was, that was eyeopening. Speaker 2: 17:26 Yeah. So then it's like, what do you do? Because you know, if that's 80 percent of the business you want to be a part of it. But then the competition, I'm sure it was also so high that you're like, you, I should focus on something more niche. Speaker 3: 17:38 It is. Well, I think because like buyers know that that's the stuff that sells, like florals are always going to be in florals are always going to sell, so it's like a safer by to buy a floral as opposed to like a Llama were only like a few people like llamas or you know. Speaker 2: 17:53 Right. It's funny though, I will say that in rags and this is so nice and specific, but I'm a rug designer for those of you who may not know. And I mean they have been like anti floral for like a long time. I think just because the lattice designs and even like Persian designs more like oriental, unlike traditional designs have kind of come back into style. Um, but I think we're just now starting to like get back into florals. Even an outdoor, like I design outdoor rugs and I'm like, come on, like I think we can do some florals now. Now that you said that, it's like, oh yeah, I don't ever see floral rugs anyway. Yeah, I think it'll come back, but it's like fitness. All right, well my next question is what kind of collection did you present? Um, and I know you just kind of showed us your products, but if you want to tell us kind of what was your thought process in terms of making a collection, like were you trying to focus on kids products or some other kind of audience or niche Speaker 3: 18:58 market? So like I talked about earlier, I really struggled the first couple of weeks and I was just overthinking it over trying and just everything I came up with was like, so forced that you could just to me it read is like forest. So I went to a couple parents, I created a year or so before that I loved and never did anything with and it was a farm theme. And so kids, um, the kids stuff is what I really love and, but I, I try not to be too babyish. Like I like kind of like the kids stuff that like you could turn it into an adult thing and it still totally work. Um, like go for anyways. So yeah, so I kind of went with this whole, like farm theme farm. Like there's like a little farm truck and a cow in some corn. This was like a coordinate to go with it. And I had this little, I had this little pig everywhere, a little pin of him. And so yeah. So, you know, when I made these patterns it was just for fun. I didn't have any shows lined up. I was like, maybe I'll put this on instagram, but it's, I, it was just for fun. And so to me they appeared more natural of my style. Speaker 2: 20:14 Yeah, yeah. That's interesting that you were able to kind of go back into the archives and pull out, you know, things that were just you like that you did for fun and they ended up standing out a lot and getting onto the print and pattern blog, which is incredible. Speaker 3: 20:26 I mean, I'm a doubt. I didn't even know I made it up there. I just was like, because, you know, I check that blog all the time and I submitted my stuff and I was like, man, you know, good luck. Go out into the universe and about it again until I'm scrolling by and I see this armadillo pattern that I did and I was like, yeah, Speaker 2: 20:44 oh Speaker 3: 20:48 yeah. That was like that. I mean, that alone makes it worth going to certain texts. Like the fact that I made it on that blog. Speaker 2: 20:56 It was crazy. It's amazing. Yeah. Congrats. Thanks. So how much did Surtex cost in total and do you feel like it was worth the cost? Speaker 3: 21:08 Oh, this is where it gets tricky. So by the time was between flights, hotel food and the booth and all this stuff. I bet I spent between 4,505 grand. Yeah. So it was a very huge investment so far. I would say it has not paid off financially, but that being said, I also am so new to this world that I feel like I needed to take a very crucial step like this to keep going forward and to figure out, okay, this is what I need to do to make money at this. And so since the show, I've just been doing things to keep working towards getting a licensing deal and making money at this. But um, yeah, it was, it was very expensive. Speaker 2: 21:59 Right. So yeah. My next question was going to be, um, did you walk away with any licensing deals, which we already sort of touched on? Um, yeah. So you're, you're not doing that yet, but it sounds, I don't know, I follow you on instagram and it looks like you are working on some, you know, client work, some illustration. Speaker 3: 22:19 I did. I have one client that came out of nowhere and I think the fact we talked about me going to Surtex and I think that gave me a level of um, the word, um, my credibility. Credibility. Thank you. And so I do think it helped me get some other gigs but not in surface assigned, but yeah, so I have been getting a lot of um, I have been in client work, um, illustration client work, which is really exciting. So um, yeah, no it was, I wouldn't say it was a waste of money, but it definitely, it was a, it was a nice chunk of it Speaker 2: 23:02 change. Yeah, it's enough to make you maybe second guess. Are you planning on going back to Texas in 2019? Speaker 3: 23:13 No, and I was never planning on going back unless I like knocked it out of the park. I wanted to make my money and like double it before I would commit to going back because since I was a first time showcase or you get like an intro discount and you get a really small booth which is awesome because I mean the bigger the booth more expensive it is not only in terms of like it jumps I think from 3000, I think it was 3000 for the intro booth and it jumps up to $5,000 for one of those big boost. So not only did you have the $5,000 but then the banners and stuff to fill this space is more. And so I was never, like, it wouldn't have, I would have to make so much money to commit to going to Surtex 2019 because I wouldn't be a first time show buyer or show her. Speaker 2: 24:10 Would you have gotten the same amount of space or would you have like you're required to be bumped up to that next? The bigger booth. Speaker 3: 24:17 I mean they might've changed it because I think they changed a lot for the 2017 show. But yeah, you just had to go up to the next size. Like you couldn't get that intro space again and get like someone like me that's just because those spaces are really for like the agents who have like multiple artists. So it's really easy to fill. I mean because the blues are like the size of a room. They're huge. So it's like little old me in this like, you know, I just, I couldn't justify that yet. So yeah, I never had plans to go back as bad as that is. I like, yeah, I made like a ton of money but I didn't. So I was like, well, Speaker 2: 25:00 yeah, I mean, I don't know, it makes me wonder, you know, like how many times would you have to go before I did start to pay for itself? Um, because I read some blog posts by some other artists who felt like they had gotten enough gigs out of it to justify the cost. But I mean at the same time, I don't know, like I have to wonder, I don't know, like you're still like, yeah, you're maybe justifying the cost, but do you really want to give that portion of your earnings to a show like that? And would you maybe still be okay without the show? Like do you really need this show? Are People gonna forget about you. Do you have those relationships with buyers where they're still gonna come back to you year after year, um, for work or maybe is it that you go every other year or something like that? Um, I don't know. Like what was the general feeling that you got from other designers at the show? Speaker 3: 25:56 So that was really interesting because the general vibe, everyone was like super pumped. I'm hearing from people who had gone to the show multiple times that like there was no one there, like it was really slow show your buyers know, buyers. I think the show itself have how many designers were. There was so much smaller than in past years. And um, I heard from a couple people that were also went to the blueprint show. Have you heard of that? Speaker 2: 26:27 I heard about it from you. You had mentioned it to me before. Speaker 3: 26:30 Blueprint was taken at the time I last year. Blueprint took place. Like it kind of overlapped with Surtex like a day or two. So it was like Blueprint's show and then right into Surtex show and there was a ton of people that showed at blueprint and Surtex and they were talking about how much better blueprint was in terms of how many buyers were there. The atmosphere was different. So I signed up for blueprint show coming in May, you did a third of the cost and everyone was talking about how much better of a show it was. So it was like, well I hate to totally give up on shows yet, but I, you know, so I wanted to try this show before I, you know, make a final decision on Speaker 2: 27:16 these Speaker 2: 27:18 surface design shows. Yeah, that's really interesting to hear that. It's a third of the cost. So do you feel like Surtex is, um, I dunno, I mean, do you feel like they need to come down in price? Do you feel like the price is justified? Do you feel like they just need different tiers or different options because it's like can't get the artists to the shows and the buyers aren't going to come because what's the point? The buyers aren't going to spend a week or three days or whatever it is if they don't have a good selection of artists to choose from. Like their job is to buy the best artwork possible. Right. So it's just kind of a ripple effect. Speaker 3: 27:55 Well, once I got there, you know, and hearing all the thoughts and people talking about shows in general, it's like people go to instagram to find new artists now and they go to flower to find new artists. So it's like these companies aren't paying to send buyers out when they can just have their buyers scroll through their phones and so that totally makes sense. I still think there is something about meeting the artists and seeing their work. Um, so I think there's still a place for them, but I wouldn't be surprised if in like 10 years there isn't any of these trade shows. Speaker 2: 28:34 That's interesting. I've heard people say that before, um, just even in the rug industry, which you would think with their rug, you would need to touch it and feel it more so than maybe with a pattern because the pattern can go on anything. But that's interesting. Yeah, it is nice to have kind of a meeting place for, um, yeah, like you said, like for the buyer to actually meet the artist and cultivate that relationship. But at the same time, at the end of the day, like there's a little bit of personal in it, but for the most part it's business and they're just going to want the best artwork. Speaker 3: 29:06 Exactly. And what I learned from, you know, like the big fabric companies like Birch and um, cloud nine they want. This is just like some things I've heard from the show, so this isn't like factor or anything but that I heard that they want to see that you have a following before they sign you to a big fabric deal. Oh, that's interesting. That totally blew my on instagram specifically. Grant, they want you, they wanted, you know, to. I don't, I don't even know what the magic number is. But before, yeah, they want to make sure you have so many followers, you know, because then they know it's safer, you know, because they're like, oh, they have fans already. So these fans. Yeah. So that really was eye opening and it was like, man, I really need to focus on instagram. Speaker 2: 29:56 No, I'm fine. I mean, this is kind of a tangent, but I find instagram to be so difficult to, um, I guess to gain a true audience on because there's so many people using bots and like on follows and follows and like even when people comment, it's like, you know, I love instagram for the visual aspect of it. Like I'm being an artist. Like I mean I really do love it and I love stories. I love using it, but I don't know, like I went in terms of growth they say to like focus on one platform and I really liked the SEO qualities that pinterest and youtube have because people can search and then the content that you made is evergreen, you know, like as long as you have the key words in there, like it can be found over and over again. Whereas instagram, it's only really relevant for like a day. Um, and he just is so much work. How do people do it? I don't know. Speaker 3: 30:50 I talked to one woman, her name was Erin and she was, I'm writing an article so we had like a nice little talk about this and she was talking about how like not only do they want like instagram followers, but they want to see how many likes. So because like anyone can, like I could go by in theory a million instagram followers, I'm posting something and there's two likes that's like, oh, there's something off here. And it was just like so many things that I just never thought about like that. And then leaving the show I was like, Oh wow, you know, so. But it gave me a good thing to focus on like you said, because it is hard to like which platform do you focus on? But Speaker 2: 31:30 yeah, I mean I definitely think instagram is a good one to focus on because it seems like that's what buyers are going to be looking at more so than like they're not going to go to your pinterest and say like, oh, how many people are following her on pinterest? Like maybe they should. Because once you actually look like there are some people that have hundreds of thousands of followers on Pinterest, but it's just not as popular, especially on your phone. Um, as instagram is, Speaker 3: 31:53 it's so funny because I feel like I use pinterest as a tool for myself and like forget that it is another, like it is another media platform like that. Speaker 2: 32:02 Yeah. Well, if you're trying to drive traffic to your website, it's really good too. That's what I've kind of found with it is that it's slow, but it's very steady growth. So I feel like when I first got serious about my pinterest strategy, I had about like 300 followers. It was just like my friends from when I first signed up for it, like back in South Carolina when I still lived there and we first met. Um, I mean, yeah, that cod, that was like 10 years ago. I don't know, I'm so old, but um, yeah. But then I started to implement like a more serious pinterest strategy and now I have over a thousand followers on pinterest and it's driving traffic to my website which should lead to sales. You know, so Speaker 3: 32:49 okay. Speaker 2: 32:50 You know, but if, if a bigger buyer seeing your stuff on instagram and you get a licensing deal that way, I mean you can go about it obviously multiple ways Speaker 3: 32:58 but can't hurt to have. Especially because pinches, I feel like it's like you can link instagram to pinterest so you can close on instagram posts on pinterest. Same time completely given up on facebook though. I will say, yeah, well the business, I was like no things. Speaker 2: 33:15 No, they suck with their algorithm. I think that's what scares me too is that they own instagram. So that's a little scary for me. I'm like, what if they do the same shit? They did the facebook and businesses spent so much time trying to get people to like their business page and I mean facebook owns it and they just took away the. Took it away with the algorithm. It didn't even show up in people's feed. Even if they liked your business page. Speaker 3: 33:40 I found that and I get annoyed just with like your friends and like you know, so because they did that a couple months ago with instagram where they changed it where it wasn't in chronological anymore. It was like based on what they thought you wanted to see. Yeah. So frustrating. Like I'll make that decision as a woman. Like I will make choices of who I want to follow. Speaker 2: 34:06 No, it's, it's messed up. I don't really don't like it. You should at least be able to toggle, you know, whether you want to see things and like recent in like chronological order or if you would rather see it based on their algorithm. Like you should be able to choose I think. Speaker 3: 34:19 Yes. Speaker 2: 34:23 Yeah. So, sorry for the tangent, but my next question was going to be a, do you think February will be good or bad for Surtex because they, I think they realized that they need to change something. So they've changed it to February, but do you see it as like a good or a bad thing? Speaker 3: 34:39 I can't Surtex, or not Surtex, is national stationery show moving to February as well. I don't know about that. See, that's the part I should have researched that because certain texts is in this huge, huge convention center and there's Surtex on one side. National Stationery show was right on the other side, so it's all in one big room. And honestly most of the traffic I got was from national stationery show. They didn't realize I had so many people were like, what do you guys do? Like, what are you selling? And they were like, oh, we're part of the like, what's that, you know. So um, I'm wondering if like they're separating them if that is going to hurt them, but it definitely tells me that something is not going right to make because it's been in may forever. Right. So, um, yeah. So I just googled that. And the national stationery show is February third to sixth in 2019. So maybe that does have something. So is that, is that when Surtex is the beginning of February Speaker 2: 35:45 and I know it's in February. Let me see when the exact dates are because that is an interesting point. Did were any of the artists talking about. Yeah, the dates are the fifth or sorry, the third through the fifth. So they are overlapping. So that's good at their key to they're keeping them together. Yeah, I definitely thought that was interesting. Speaker 3: 36:12 Um, but I kinda just ignored it because I already knew I wasn't going back. So it was like, well good luck. Hopefully it works out better, but I know there was a, a general vibe in the air of like the artists were not particularly happy Speaker 2: 36:27 about February, have less than a year to like make their new collections. Right. Speaker 3: 36:33 Just that like people were like, where is everyone? Like what is this like, you know? And so it was, it was interesting for sure. There's a lot of gossip going on. It was kind of like high school but with pattern designers. Oh Gosh. But that's it [inaudible] like I hate to say I had a bad experience because I didn't cause it was so cool to get to like hang out with likeminded people, you know, how many, how many times have you like hung out with like another pattern designer? Like not very often, you know, so Speaker 2: 37:09 I will say like my best experience was probably when I studied abroad because I was only with other artists and it was so fun. I loved it and I like grew so much just from being in that environment. Speaker 3: 37:20 You really do. So that's why like, you know, because people have, I've had people message me on instagram asking about would you do sir again? And um, you know, I never know what to tell them because it's like, oh, financially did not pay off, but personally and like Speaker 2: 37:36 you just point them to this video Speaker 3: 37:40 because like typing on the ground, like I hate that. So yeah. Um, Speaker 2: 37:47 okay. Well, okay. So the next question which we kind of touched on is if you wanted to approach a career in art licensing without attending shows, how would you do it? Speaker 3: 37:57 Social media. And I heard from several people there, spoonflower, which surprise me because there's a lot of, um, I guess I just never thought of using. I'm sorry, my dogs whining at me. I never thought of using spoonflower as a platform. I just always used it for my personal projects or stuff like this. Um, and so that was really eye opening to me, but it totally makes sense that if you're going to do a fabric collection, you'd go to a place like spoonflower to see. Speaker 2: 38:31 Right. And I've heard designers also complained that they don't make a lot of sales from spoonflower, but if people are using it in a different way and it's more to get found, that's an interesting point as well. But I correct me if I'm wrong, but when you upload a pattern or designed to spoonflower, they technically own it. Like you can't then go put it on creative market or another platform. Is that right? Speaker 3: 38:54 I don't think so. I think you still own the rights to it, but if you put it up for sale, like anyone could print that fabric and do whatever they wanted with it or a paper or, you know, make, make their own stuff from it. So that kind of, you know, it was a little unsettling way because you have no control. Right. Right. But yeah, so there's definitely some flaws with it. But like, I have so many patterns that are just sitting in technique, like I also heard at the show that buyers want patterns that nobody's seen. They want to be the first, they want exclusive rights. So basically it's like you put it on Instagram, it's like you, what can you do with that pattern now? Which is so discouraging because it's also how you get found. So it's like this weird double digits. Speaker 2: 39:44 So much work. I like what you did, but now do something just for us and you're like, okay, then I don't know if you're going to like it. Speaker 3: 39:52 Exactly. So um, you know, so I've been struggling with that as well because like, yeah, you're trying to build an instagram following but you can't post stuff on instagram because they want exclusive rights. And so a lot of my old patterns and when I say old, I mean they've been out, people have seen them, so they're not exclusive. I had been putting on spoonflower because they're just sitting in my computer. So you know, no one I know for a fact, no one seeing them in my computer. So if I can at least try to get them out, maybe it will lead to more licensing deals. Was my thought process. Speaker 2: 40:25 Yeah. That's a really interesting point. So is it kind of stuff that maybe you've used as like a piece of a design back in the day and you're like, well I could actually use this and put it out there and like people can see it or maybe it'll sell on spoonflower. Um, is that kind of your thought process? Speaker 3: 40:42 Basically? Like, so these, I waited, I waited until actually, like last week I started putting on still fire. I wanted to see if I got anything from the show for these particular patterns that I showcased. If I didn't hear anything I was going to put him on spoonflower so I hadn't heard anything. Um, so now I'm starting to upload them and sell them on spoonflower just to know, try to build that following. Yeah. Have you tried, um, pattern bank, just out of curiosity? I haven't. I think you told me about that awhile ago and then I think I looked at it and then it was one of those things that I never followed up on. Speaker 2: 41:20 Yeah, I mean it, it's hard to, to know which platform to beyond like their spoonflower, which is kind of more for fabric and then there's pattern bank and they both want exclusivity to your work. Not that they own it, but just that you're not selling it on another platform. But it's kind of hard to be like, well, I mean if you're not attracting their customers, I should be able to sell it somewhere else. No, Speaker 3: 41:45 I actually wanted to sell my patterns on create like places like creative market though for some reason, like, especially like the vector files would make me so nervous. Like if I think if I designed something with the intent that like, okay, this is a vector file, they can do whatever they want. But um, yeah, I. because I do have small fears of being ripped off even though like I had like no followers, instagram, but it's still a legit, legitimate fear when you put artwork out there that someone's going to rip you off. Speaker 2: 42:19 Oh, they definitely. Well, especially like when you do get big and you will. I mean it's gonna happen. Like do you listen to the honest designers podcast? No. Okay. Well it's really great and I'm. Lisa glands is one of the designers and she's huge. She's like made a really nice living on creative market and kind of inspired me, but she's talked about getting ripped off is a huge problem and I think it's just kind of inevitable. I hate to say that, but unless you want to actually get a lawyer and sue people like Orla Kiely did and she almost went bankrupt to doing that by the way. Um, and she got her point across, but like, I don't know if it's really worth it. Like you could spend all that energy creating new designs rather than like being in court Speaker 3: 43:06 all the time. A rifle, paper company sued Walmart to Ooh know I need to follow up because that would be a huge. That'd be huge if like she won that for all artists really because it is so, such a prevalent problem in our industry. Speaker 2: 43:21 It is, it's a huge problem. Yeah. And sometimes like, I dunno, I'm the first drug company that I worked for, they didn't even have designers for awhile so they would just buy things from vendors overseas. So they were working with Chinese vendors, Turkish vendors, Indian vendors, Egyptian vendors, Belgian vendors, like vendors from all over the world. And so if these guys, the vendors you were looking on pinterest or wherever and getting inspired by some someone like rifle paper, Co, they may totally have knocked them off and the sales guy who is just buying stuff wouldn't even necessarily know that because they're not an artist or designer. So it's, it's a problem everywhere. It's hard to control. It's hard to control. But um, anyway, well, Amanda, do you have any kind of final thoughts on Surtex or any final advice for aspiring surface designers? Speaker 3: 44:16 So I'll tell a quick story from Surtex, um, it was kind of slow afternoon and this woman walked in front of my booth and she was looking at my booth and I could tell she was like, you know, like she's not admiring, but she was definitely like intrigued by is the right word. And I kept looking at her. I was, I know this woman wired, I know her from and it was Elizabeth Olsen and I was like, oh my God, when I realized I was like forever, blah, blah blah, and she can't even talk to me for like 10 minutes. And it was amazing and she was like, she told me, she's like, the biggest mistake new designers make is they give up too easy. And like, I don't even really remember all what we talked about, but that has really stuck with me because, um, I could definitely see how it would be like it'd be so easy to quit after my first cert tech show. Like I think get any art licensing deals. So it'd be like, well, I guess I'm not good at making patterns so I'm going to move on. But it did the exact opposite. Um, and so that would be my advice I guess is a. Speaker 2: 45:16 I Love that advice. Did you know that um, when I was at genealogy I felt like that because Michael, I don't think it was intentional but he wanted me to just recruit artists instead of like actually work on anything creative. And so I kind of felt like what? Like do I suck, you know? Um, but yeah, I dunno, I got some freelance gigs on the side and that kind of helped boost my confidence. But it is, I mean when you're an artist you're putting your heart and soul out there and it is really easy to get your confidence crushed if you don't have some kind of reassurance. But yeah, I mean you just have to keep going, keep working and you will get better. Like the more you do it, like with anything, Speaker 3: 45:54 it's just practice especially like on instagram or you know, if like you post something that you really love and it gets like Ken likes this is how we make money. So like, you know, it sounds superficial but like likes are important because that means like, oh, people would be interested in buying us, people would want this. So it is so easy to like Speaker 2: 46:12 get so discouraged. And then you also think, well, I mean on a platform like instagram, you're like, well, did I just posted the wrong time of day? Is that why nobody is. No one's seeing it in the feed or you know what's happening? Speaker 3: 46:29 Yeah. So it's been A. Yeah. So don't give up because like you said, like you get better as you go along. You learn things and prove your skills and. Speaker 2: 46:41 But Hey guys, I'm definitely leave a comment down below and let us know if you have any further questions about Surtex or about becoming a surface pattern designer. Um, we will definitely try to answer those as best as possible. Um, and definitely subscribe to my channel like this video and click the little bell so that you get notified the next time I come out with a new video, you can find me on my website at LaurenLesley.com. Lesley's with an E-Y. And also look into description for a little Freebie pdf that I have for you guys. Amanda, will you tell everyone where they can find you on instagram and on your website? Speaker 3: 47:23 Yes. So I am at Green Hound press on both my instagram and website. So greenhoundpress.com. And My instagram handle is @greenhoundpress. And so awesome your thing. Speaker 1: 47:36 And I'm @LaurenLesleyStudio on Instagram. Lesley's with E-Y and um, we're also going to have a podcast version of this video so that if you want to kind of listen along to the next episode, you can subscribe on itunes or spotify and that way you can listen in your car. You don't necessarily have to meet. We also have a facebook group. And thank you guys so much for watching. Amanda, thank you for being here. I really appreciate it. And thanks for sharing your experience. That's my girl. Have you have a good day? Yeah, you too. .................................... Tags: .................................... Textile Design Textile Designer Surtex Surtex Portfolio Surtex 2019 Is Surtex Worth It in 2019? Surface Pattern Designer Surface Design Pattern Design Design Fabric Pattern Design Fabric Spoonflower Design Patterns Surface Pattern Portfolio Fabric Portfolio Textile Portfolio Textile Design Portfolio Textile Portfolio Examples Textile Portfolio Ideas Art Licensing Art Licensing Show Art Licensing Info Surface Pattern Design
Why Dave Decided to talk to Brett: Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. Brett shares his knowledge of creating ads, what works and what doesn’t, and best practices for advertising. Tips and Tricks for You and Your Business: Using Youtube To Prospect: The Mysterious Black Box (1:20) Make Yourself Clear- What Is Your Product Is About? (13:22) Easiest Ways To Get Customers From Youtube To Your Product: (17:38) Tips For Creating Videos: (19:32) Quotable Moments: "Are you saying enough to make someone say-- hey this is different, unique, and I want to find out more about it." "Do something in the first 5 seconds to arrest someone on your product." "If you have a great video or funnel, I believe now is the time to use youtube." Other Tidbits: Brett goes into great detail on intent based targeting--targeting people on Youtube based on their google search history. He discusses how to properly build successful campaign advertising videos and gives wonderful advice on how to make them very effective. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to it. Speaker 2: 00:18 Funnel Hacker radio. This is going to be a fun, fun experience because it's a dear friend of mine. I wanted to do she guys too. I've known him for years and the guys absolutely crushing it in ecommerce eyes. Got his own. He's a CEO of Omg Commerce to digital market agency. You also is the host of the ecommerce evolution podcast. Welcome to show Mr Brett Curry. Welcome, Brett. Speaker 3: 00:36 Dave, what's up man? So excited to be here. This is gonna. Be Fun. Speaker 2: 00:40 It is so crazy. I remember, Gosh, I think. I think we met way back in the DOTCOM secrets local era. It was, Speaker 3: 00:48 yeah. I was trying to remember dates. I'm terrible with dates, but I think it was 2009, 2010. That's. We're working closely with Russell on some dotcom secrets, local stuff and we started hanging out and a crazy where our paths have taken a sense then, but that was fun. Fun Times. Speaker 2: 01:04 You guys have a killer agency that has just been crushing it for quite some time. You've done everything from, from TV, from local media to know you've got a ton of articles out there. You're doing this obviously, right? Niggas really specialized in the whole physical products on ecommerce, but one of the things I, if you're alright with I'd love to dive into and one of things you're kind of talking about before and that's this whole youtube thing and it's kind of this mysterious black box everyone talks about, but you have. You've mastered this thing, so I'm going to dive right in. Are you okay with that? Speaker 3: 01:30 Let's do it. Yeah. Love, love talking to you to my favorite. It is the marketing topic of choice for me to nerd out on right now and I like talking all things marketing, but youtube is at the top. Speaker 2: 01:42 Well how do you use it as a prospecting channel? That's one thing I know a lot of people struggle with. How do I actually use it to prospect? Speaker 3: 01:49 Yeah. So it's interesting, you know, I think youtube has been a powerful channel for years and years if you're good at creating content. So, you know, if you go back to the Gary Vee days, you know, if you're a Gary v and he built Wine Library TV and just really launched his career on Youtube and they're a lot of other content creators. We've done kind of the same thing. And so that, that's been a powerful youtube would powerful on, on that front for a long time. Uh, but, but recently, you know, Google's come out with some ad formats that are really powerful. And namely the ad format we use is called Tru vue and it's called trueview. It's, everybody's seen it, you know, if you go to youtube, you're going to watch a music video or, or a cat video or whatever your video of choices. You're going to youtube and check that out. Speaker 3: 02:37 It's the ad that pops up before that. So it's the pre roll, uh, in stream ad is what they're called. Those are the ones that are skipable. So, so I Bet Dave Woodward, you've had the experience where one of those ads pop up and you think, curse you advertiser. I just want to walk my work avenue, but something about the ad hooks you in that first five seconds, I'm magical. Five second window it you and you watched the whole thing. A lot of them you'd probably skip and that's fine. Um, but the beauty of that is from an advertising standpoint, you don't pay if someone skips, so you only pay if someone watches the ad or if they clicked through to your site so that they engage with it before you as an advertiser pay. So that's what we're using. We're using truview in a lot of different capacities. Speaker 3: 03:20 And the beauty of this is a one, the youtube audience is massive. I mean everybody's on youtube billion users worldwide on a monthly basis, 18 to 49 year olds. You know, I saw a stat more people watch youtube during prime time, then the top TV, top 10 TV goes combined. Um, I even saw it turn, which is interesting for 13 to 17 year olds, like 70 percent of them are on youtube versus only about 50 percent on facebook for that younger demographic, which, which is interesting. Um, but anyway, so we're using varieties of the trueview ad format and kind of harnessing that massive audience and then harnessing what Google knows about it's users has got some amazing targeting options now on youtube and we're kind of combining that to create some, uh, some ad magic for people. So I, it, I know that most people kind of lean first to facebook because of all the data that's there. Speaker 3: 04:18 What types, how does it compare from facebook to youtube? And you'd made mention earlier that you're actually seeing a lot of people starting to shift dollars from facebook to youtube. So kind of explain how that. Yeah. And so, you know, just to be fair, I think, I think facebook is so extremely powerful. I think most businesses need to use facebook. I don't know, facebook, myself, I've been at Google ads guy for forever and so it was a natural extension that, uh, I did the TV and radio back in the day as you alluded to as well. But, um, you know, some of the audience targeting is pretty comparable for youtube to facebook. So things like lookalike audiences as an example where, you know, you can upload your customer list to Facebook, they'll generate a lookalike audience for you. Google has something similar, only they call it a similar audience where you can upload, Hey, these are my buyers, these are my subscribers, these or whoever who will build a similar audience to that. Speaker 3: 05:08 So that's nice. Um, any kind of interest based targeting. So, so all of the interest based targeting you can do on facebook, you can do something similar on, on Google. Um, in fact, one of my favorite audience types is called a custom affinity audience and that's where you can go grab websites that you feel like your ideal customer, likely frequency. So it could be, you know, if we're in the workout space, it could be, you know, the particular brand of, of a workout site, you're looking for a different crossfit websites and things like that or um, you know, it can be conservative news websites if you got an, you know, an outdoor product or something like that. So you're, you're building a list of a and you're telling Google, hey, build an audience for me, like those people to visit these websites. And of course Google knows who visits every website, right? Speaker 3: 05:55 So they can build that list. I'm really, well now one of the things that Google has the facebook does not have is what's called a intent based targeting and one singular audience called it customer intent audience. And that's where you can target people on Youtube based on their google search history. So I don't know about you. Yeah. So this is just totally awesome. So do you, Dave, do you, are you a youtube user? Do you get on youtube much? Not as much as I as my kids there. Yeah. That's cool. So, uh, you know, when I'm on Youtube I'm mainly looking at music videos of my kids don't that, that I think this does line up with that trend I talked about earlier, like the 13 to 17 year olds, they're, they're all over youtube. My kids are looking at life hack videos and how to fix your hair and how to pick up girls. Speaker 3: 06:42 My team looking at things like that, I'm usually looking at like a music video or sports or, or how to or something like that. My search behavior on Google's very different. Like I'll search for every product that I want on Google and stuff. Well now you can target people based on what they're searching for on Google when they're on youtube. So if we've got someone who's selling a, you know, some type of apparel, a winter coats a week, we could then pull a list of top keywords that someone might be typing in on Google. We can then give that to google, build an audience around that, and then those people, the next time they're on youtube, we can run our pre roll or instream ad to that audience. It, it is phenomenal and there's so many creative ways you can approach that. For most of our clients, that's the best audience to run it or, or close to it, a accustomed intent audience because you can kind of, based on the keywords you, you're using kind of pick people at different stages of the funnel and then, and then so you know, they're there at least in the market to some degree. Speaker 3: 07:44 Then you hit them with a powerful video ad. It's just, it's an awesome combination. Is that work best for physical products or does it, does it matter? Well, I don't know that it matters. I mean I've seen some case studies so we were a google premier partner and we have our google reps come into our offices about four times a year and they do case studies and stuff and I got, I got to read a case study from Hawaiian Airlines and they're using this type of targeting and it's phenomenally well for them. Uh, but. But my agency, we work with physical product sellers. That's what we do. That's what I know. But it, it'll work for any business. I'm pretty confident, I mean as long as the, as long as your message is clearly communicated visually, as long as, as long as video is a good medium to communicate your message that I think you can, you can find the targeting that, that works for your business. But I mean, you know, we're, we're doing, uh, we're talking about Ezra firestone prior to hitting record. Good friend of mine been, been doing all his google traffic now for years. We run all the youtube for boom cosmetics. So yeah. Yeah. So, and then that's it. You guys are doing all that. Yeah. So of really. Well for them it was all hands. So I'm going to have to. Speaker 3: 08:56 Yeah. You know, so he now he's a smart marketer obviously when that same company, but he definitely inspires a lot of things, but we're the ones kind of pressing the buttons and pulling the levers. So it could be skincare, it could be a wedding ring, it could be auto product, it could be, you know, we're, we're all over the map, but, but no, I think if I wasn't, if I owned a business, if I was using click funnels, like I know most of your listeners are, if my story can be told, well visually I would try, I would try youtube to see if it see if it would work well for a person who wants to kind of get started on that. Where do they go and how long did the videos you have to be, how professional they have to be made, that kind of stuff. Speaker 3: 09:40 Yeah. Great question. So the, the video does have to be good and what I mean by that is it has to resonate, you know, it has to compel someone to say who I one VAT or, or at least I want to check that out. I want to look a little bit further at that product or that service. So it does have to be compelling. It does not have to cost you a fortune and I would almost advise against that. Um, you know, we, um, we do ecommerce for a long time. One of my, uh, favorite traffic sources, Google shopping, I don't know if he ever spend with Google shopping, but the product listing ads you searched for job search for a particular type of watch and then you get the little product images and stuff. Those ads work almost, no matter what, like if you have a, um, you know, if you're kind of bad at Google shopping, it'll still work pretty well for you. Speaker 3: 10:30 Uh, not the case with Youtube, you know, if you throw up a, a crummy video that just doesn't move people, it's not going to work. It just isn't. Um, we, we've seen, you know, we're talking about audiences earlier and how important that is. I've seen though where we get the same audience targeting, but two different ads, one that really connects with people, one that doesn't and the results are staggering. No one will, one will never get off the ground and the other one will scale to, you know, spending $8,000 a day, you know, um, profitably. So, uh, there, there are some principals there. I mean, I think you need to, you need to hook people in the first five seconds, you to communicate a clear benefit. You'd have some testimonial elements you need to overcome, objections, you'd have a clear call to action, but it doesn't have to be, you don't have to hire some fancy ad agency to come and shoot this, this video, uh, one of, one of the best videos we're running now for a client. Speaker 3: 11:22 It's 100 percent client testimonials shot with an iphone or whatever, phone, iphone, android mixing there too, which is fine. But, you know, we got all these clips of customer St Wow. Look at this product and this application that we love this. So we just, we mix those together with a cool intro, cool outro, and that's it. And it works. So there's not like a set, you know, you don't even have explosions and, and, and special special effects and CGI and stuff like that. It just, it needs to resonate with. So it does have to be a good ad, but it does not have to be expensive. Um, and, and so, and then you ask about ideal link. I'm the way, the way the pricing works, the way you're billed as an advertiser, someone has to watch at least 30 seconds of the commercial, uh, before you build the 30 seconds or the whole video, whichever comes first. Speaker 3: 12:11 Um, you know, on, on facebook, facebook counts of you after three seconds, I believe. So that's another kind of difference in the two. Youtube counts as a view if it's, if it's over 30 or the whole video, uh, but a lot of the videos we're seeing that work are in that, you know, 30 to 92nd range. Most of that are a little over a minute. Really. The key is, are you saying enough? Are you saying enough to make someone say, hey, this is different, this is unique. I want to find out more about it. Sometimes you can't quite do that in 30 seconds. Um, you know, if you go, if you look at like the, you know, with the harmon brothers have done or like, like the click funnels video. Did you guys have made, you know, um, those were what, like two to three minutes kind of harm brothers. Speaker 3: 12:54 And most of the videos about three minutes, you know, and that's, that can work too, a lot of our clients that they're their most successful videos or in the minute to minute 30 range. Um, and then uh, but we have some people like Ezra, you know, we've, we've tested some videos that are, that are north of five minutes a really. Yeah. Yeah. But, but I would say like stick within that kind of 60 to 92nd range is ideal. Yeah. That's fantastic. So when you're looking at the creation of that, I know it's typically, how long do you have before you skip the ad? Is it, it's five seconds. So pretty captivating those first five seconds to say I'm willing to eat the rest of this. Yeah. And my philosophy is we people out like may make some kind of statement or, or do something in the first five seconds where people that aren't interested, they'll click skip, right? Speaker 3: 13:47 Because if they're not actually you want to pay for it. Right? You've got that option here to not pay for someone if they're not interested. So I like to open with a, with a question with some kind of grabbing statement, like make it pretty clear right up front, you know, what you're doing, what, what it's about. This is about this new type of wedding ring or this is about this new skincare product or whatever it may make that clear right from the get go and you do have, you do have five seconds. So we had one client a show us, so they were in the outdoor space and they showed us this video that the first five seconds was the animation of their logo. The logo was doing all this stuff. We're like, yeah, that's not going to work. Nobody, nobody cares about your logo a have the logo there. Speaker 3: 14:29 You might get some brand again, but do something to capture them. Some kind of benefit statement, some kind of question, some kind of a, are you tired of this, you know, uh, can, can you not sleep at night because of x or whatever. Like some kind of something to arrest someone in those first five seconds that somebody that also makes someone who would say, no, I don't care about that product. Make them skip. That's great. Let's, let's get those people to move on and let's not, let's not for them. So yeah, you got five seconds. So that, that, that is also interesting to think about, okay, here's the angle of my commercial here, the benefits I'm going to work in, what's my opener going to be? And, and that's where I think you lead with a question or, or a testimonial or, or, or some kind of a, a grabber, you know, never do this again. Speaker 3: 15:11 Or, or what if you could avoid this forever? What if you could stop paying so much for whatever. So something to really hook them right in the right at the beginning is important. Back to the good old direct response marketing headlines, man. It is, it is. And so, you know, this can be a, this could be a spokesperson, you know, on camera looking at you saying this directly. It could be a combination of of that and text on the screen. I like. I like a combination typically, but yeah, it's so cool. I'm, I'm a, I'm a student of direct response. I know you are as well Dave, and I've read some of the classes even got like 22 immutable laws of branding on my desk and so Joseph sugarman books of course way back when, like triggers. That's an awesome book. Triggers. But anyway, a lot of the principles still apply, right? Speaker 3: 15:57 Like, like human nature hasn't changed a whole lot and people still either want to avoid pain or gain pleasure. Right. So thinking about these appeals a bit, none of that changes. It's just a new format and in a new medium and a new, you know, new audience targeting and things like that. But so, but yeah, our philosophy is let's, let's build it with direct response elements, but let's also build your brand in the process because one of the interesting side benefits, Dave, the worst thing is after someone runs on youtube a lot where we're usually running youtube campaigns in Google ads, so search and shopping stuff after they run youtube for three or four or five weeks, they're branded search campaigns will often increase by double. So people say, I didn't know if that was just Google's algorithm basically rewarding you for having spent money. Speaker 3: 16:47 There are. So yeah, probably not. But what, what, uh, what, what they are doing is, you know, you have more people that are aware of your product, so now they're searching for you. So that's cool. Still top of funnel for the book. We're talking about it. Yeah. So now I'm, I'm introduced to your product. I'm not ready to buy right now, but if I am interested in my next step is probably to go search for it. So we had one client who got pretty aggressive with youtube and they're branded campaigns. So people searching for them by name, uh, increased by four x in the first month and then they're not a small brand. Um, so it was really interesting. But, um, but yeah, it's one of those things that it does bleed over into other, other channels as well. So it's kind of a kind of a halo effect, you know, from, from Youtube ads. Speaker 3: 17:30 I love that. So when a person's on a youtube ad, is it, are you able to click the link? How do they, what's ease way of getting it from Youtube off youtube to where you want them to go? Yep. So there are there kind of three main campaigns, subtypes when you're running trueview. So Trivia, again, they're the, they're the instream are those pre roll videos we've been talking about. So there's, there's, um, standard trueview, which there's, you can have like a little companion banner banner that's off to the side. You have kind of a link over the video. People can click on that and go to your site or your channel or whatever you wanna do. So that's okay. That's kind of, that's been around a while. It's, it's okay. Um, the next option is called Tru Vue for shopping. So this is again for physical product businesses, but it's a combination of those youtube ads and then Google shopping. Speaker 3: 18:18 So often the upper right or over the video you've got your product listing ads or, or Google shopping ads. Um, but my favorite format and this will work for ecommerce or non ecommerce is what's called truview for action and that's where in the upper right on desktop or over the video and mobile, you've got a strong call to action button. So it's learn more. Shop now, save now whenever you get to control that button and there's a companion banner and then you put a headline there too. So it's pretty prepared against some good real estate there. And the beauty of that format is you can actually bid on a CPA target. So yeah, you can tell Google, hey, I'm willing, I want to, I want to hit the CBA target now you're going to pay for the impressions and the clicks like, so you're not, you're not only paying a CPA. Speaker 3: 19:04 That's some confusion people have. But I found Google is pretty good at hitting that CPA target. If you have good audience targeting in a good video overtime you can, you can hit your CPA target. Um, so, so that attribute for action is typically the best way. Like if you're, if you're looking to build your funnel to send people into the top of your funnel or, or whatever, I would, I would probably choose truview for action as the campaign subtype. Oh, that's awesome. Yeah. As you take a look at that, you've been doing this a long time. What are some of the tips for people as far as creating the video itself? What? Any specific tips you'd say as far as the video goes? And we kind of in an odd route, a couple of different things, but what specific. Yeah, take, take your time there. Speaker 3: 19:48 Um, another one of my favorite, a formats to follow for video is just interjecting a bunch of customer testimonials. Right? So that there's a great video for grammarly. Have you ever seen grammarly? They're not a client or anything, but they, it's software that helps you with your grammar mistakes. So you can, you can blue, it's just an add onto your browser, but as you're typing in in huge email or whatever, it's going to correct your mistakes for you, which is handy for a lot of people. Um, so the, the video that they have that they run on youtube, it's really just, it's like a bunch of different scenarios. It's the college student, it's the professional, you know, up and comer. It's the guy looking to get a job and there is just saying, you know, it's nice when I'm sending my email for my, my, my resume with my resume to catch all the mistakes that I'm making or it catches mistakes I didn't even know I was making. Speaker 3: 20:39 So it kind of, as you look at it, it's like a combination of the most commented on things. So you kind of look at what are people saying about your product and structure that structure, the ad that way. Um, so a couple of things that I would consider is one, I would, I would show the ad to people that are in your market before you run it. So, so, so I have some people preview it and not, not like employees or, or just friends or whatever, but people who are in your market and ask them, you know, what their, what their thoughts are, feelings are things like that. Um, uh, but, but going back to some of the things I mentioned before, you know, it's got to have that arresting opener. It's got to be very benefit oriented and lead with the strongest benefit, you know. Speaker 3: 21:19 So like Geico as an example, you know, they're always talking about cost savings. So 50 percent or 50 minutes could save you 15 percent or more on car insurance. Don't talk about all the other stuff as much the hammer on that, that cost savings because they've determined that's what causes people to switch. That's the trigger that causes someone to pick up the phone or, or we're going line. And so what is the strongest benefit for your product? Lead with that hammer on that. Come back to that, uh, get some social proof in there. So, so I like, I like endorsements, like actual customer testimonials. Um, and then I like some kind of objection handling. So if you think about these are the top one to two to three objections that someone has so, so, and again you kind of go back to your customer on this where people say, Hey, I'm worried that this is going to break too soon or will it last or whatever. Speaker 3: 22:07 And so, so if the, if that's a concern, you talk about your guarantee, you know that hey we've got a, we've got a 10 year guarantee or whatever. No, no questions asked, that type of thing. So what are the objections someone has bring those up and answer those, solve those right there in the video and then, and then some kind of strong call to action. So it's always interesting to me like you wouldn't think this would be necessary but like a video with a call to action versus one without the differences is pretty drastic. Like even just a, hey, check it out now, go, go and you design your own whatever, you know, go to our little style guide and design your own thing or go download this report or go check this out or go get free shipping or go get, go get five of these triathlons and back the ones that don't fit or something like that. Speaker 3: 22:50 Um, so some strong call to action. You got to end with that. Um, and, and then one other kind of little tip that we sometimes do is we'll now we kinda got a pretty good sense like, hey, this video is likely to work a, nobody's ever always right there you got it, you had a test that you get to know are you going to get the market decides ultimately not, not us as marketers, but um, we'll often run ads to our remarketing audiences first just to see like, what is he like, you know, because likely it's not going to just crash and burn. You're going to spend that much money, but you can at least see, okay, what's the view rate? Are People engaging with us? We, you know, uh, and, and then then decide, okay, this probably isn't worth rolling out to a bigger audience at this point. Um, so yeah, just just go a couple of tips and. But I can totally geek out on video production all day. I, we don't do video production just, just so you know, we're, we're more on the running the campaign side and stuff, but I love, I love the creative aspect and feel like got a pretty good handle on what, what works and what doesn't. So Speaker 2: 23:47 that's it. That's awesome. I know it was funny when we were even just doing some of the content that we put out there on youtube, like our funnel hacker TV. At first we didn't even make, make any mention as far as make sure you subscribe down below next episode or there like that. It's been crazy. Just that, just tell them to subscribe or to ring the Bell and get notifications. Those little tiny things totally changed the whole game. For us. It is sit down like 50 or 60 videos before we ever thought we should tell them what the video, even though it's free, even though it's free Speaker 3: 24:18 and even though the subscribe button is there, they still need to be told. It's like people need permission or they need to know like that's what you want them to do. Or maybe they're just not thinking about it, but you make it a simple ask a. I mean it seems like it shouldn't have to be that way, but. But it is so yeah, make the ask, make that call to action of some kind. It'll make a huge difference. Speaker 2: 24:40 Well that's awesome. Well Brett, anything else before we kind of wrap things up here? Speaker 3: 24:44 Man, it's just uh, you know, I think if you have the ability, if you have a product that works for video, which most do, if you tell your story in a unique way through video, I think now's the time to test youtube. It's still in its early stages. There's not a lot of people are, you know, compared to facebook on a lot of people advertising on youtube, you know, facebook is running into, you know, Max add capacity in the newsfeed is what I'm hearing a lot of cases and prices are going up and things like that. And again, I'm not, I'm not disparaging facebook. We use facebook, we love it. There's almost unlimited inventory on, on youtube too and just, just some ideas and so many people. So if you have a good video, if you have a good funnel built out, I think now's the time to test youtube, you know, and, and maybe one of the things you do is you get, get on and start, start kind of clicking around on youtube and look for some of those good pre roll videos, the videos that strike you and capture you and uh, and, and, and kind of look to mimic those. Speaker 3: 25:43 So. Speaker 2: 25:45 Well that's awesome. But I appreciate it. A 10 again, if people want to find out more information, where do they go? Speaker 3: 25:50 Yeah, best place is just go over to omg commerce.com. That's our, our sites. Check that out there, get some resources and stuff. You can also google me, Brett Curry, a cso of my articles and stuff on youtube and Google shopping and whatnot, and then I do have a podcast, a ecommerce evolution, so we talk all things ecommerce, so check that out as well. Speaker 2: 26:10 Awesome. Well Brad, again, so great. Can you again, we'll connect. I'm sure one of the seminars or events that were at. I'm sure we'll see each other around, so thanks again for your time. Appreciate it. Speaker 3: 26:20 Yeah, really glad to be here. Thanks for the invite and we'll. We'll chat soon. Speaker 4: 26:24 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as at the people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.
Entrepreneurial Intersections with Dave Woodward: Dave Woodward goes solo for this podcast, discussing the importance behind building momentum and moving forward with your entrepreneurial journey! Dave compares a typical entrepreneurs journey to the likes of a street intersection; where there is no straight path to success, more so, a journey where red-lights and random turns are expected. Tips and Tricks for You and Your Business: You are only one funnel away: (3:34) Carrying the momentum forward: What are you trying to accomplish? (4:28) Overcoming the struggles to become successful: (7:19) Quotable Moments: “You are literally one funnel away. Realize though, it may take many different funnels to crack the code for you… you have to make a decision and keep moving forward.” “There is no such in thing in an entrepreneur’s life as this straight upward road of progression… you are on a journey, it takes time and a lot of turns and things that get frustrating.” “There is no such thing as overnight success.” Other Tidbits: Dave brings it all together by talking about the 30days.com program, the One Funnel Away Challenge, and the excitement behind both projects. He encourages people to respect the process and do not try to avoid failing, because it happens to us all. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome back Speaker 2: 00:18 everybody. This is. I'm actually out. Just finished little morning workout and I'm walking back to the house and was walking through some of these intersections and everything else I was thinking, you know what? It's amazing to me in life how many people approach every single intersection and their life as if it's a red light and I see this happen so often, especially with people who have tried a couple of things and they don't always work exactly the way they want them and after awhile you kind of get beat up and you're like, you know what? Every single thing I do, nothing works. Every single thing I do, there's no way it'll ever. It'll just can't work and it only works for everybody else. And I think the biggest problem we see with a lot of entrepreneurs is this whole idea of, you know what? I see everyone else getting this two comma club. Speaker 2: 01:02 I see everyone else having success. I see everyone else posting there. Things will work for them. Nothing ever works for me. Listen, in life you will always have intersections, but realize as you approach an intersection, a lot of time it's a green light. You don't have to think that every single time. It's a red light. Same thing happens as far as approaching this a little bit yellow. You can either be super cautious and not do anything or you just go for it. I see. The other thing happened where people were literally sitting at the light and it's green and everyone else starts honking behind him going, would you please move my. The reason is saying this is I was talking to someone just the other day about this whole idea as far as the one comic club, so for those of you guys aren't from the other one comma club, the way it works is one common club. Speaker 2: 01:44 We have a program where folks on that our two comma club, so the way the two comma club works is it's basically a funnel that you have built that has done over a million dollars. Now realize that when we say this, it doesn't mean it has to all been through clickfunnels, meaning it doesn't mean every single dollar was tractor clickfunnels. We have a lot of people hit our two comma club who actually use click funnels as a lead gen and then they take them offline and they sell them through a call center or they will basically have a different merchant that we can't track or c, but it started through click funnels and because of that then they've used that. I've seen people do this in a franchise model. I've seen people to use this for call centers. I've seen all sorts of different things, but let's take an application through a webinar and then they'll sell them offline and all those people then qualify for what we refer to as the two Comma Club where they've made over a million dollars through a funnel or started with it in the funnel and then had what we referred to as a funnel stack. Speaker 2: 02:40 So the idea here is you get started in it and you take the lead through a Webinar in application and then you take them to offline to a, a phone call and that phone call basically closes them. Or, uh, you started off with a free plus shipping offer and that free plus shipping offer after the free plus shipping offer you then have back then leads an upsale inside of the funnel that then goes to another funnel afterwards. And so you start stacking two or three funnels on top. And that even though it could be as long as the same product or service, that still qualifies for r two Comma Club. While he's insane, as people ask me all the time, is this really true? Are People really getting up building a million dollar business inside of clickfunnels? Yes. The answer is absolutely yes. We have our 352 people have done it, but my reason to bring this to your attention is so often people will say, it just doesn't work. Speaker 2: 03:29 David can't work. It doesn't work for me. We had this thing that was the idea as far as a one funnel away and meaning you literally are just one funnel away. Realize though it may take five, six, seven, 10 different funnels to finally crack the code that works for you. So as you start looking at the intersections in your life, realize sometimes you come to a t intersection where you literally, you can't go forward. You have to go right or left, but you got to make a choice and you've got to actually take that choice and make a decision and keep moving forward. The hard part for most people is they. They look at life at every choice, as a roadblock, as there's absolutely no way in the world anything's going to work for me. Realize that for a lot of us sometimes those roads, they're under construction and they're a little bumpy at times and then they get frustrated and all of a sudden you got to. Speaker 2: 04:21 You got to slow down a little bit. The key here is you got to have momentum. You got to keep pushing forward. You got to keep your eye on the ball as far as what. What are you trying to accomplish? I absolutely love seeing a lot of the people right now who have taken part in our 30 days, 30 days.com. A program where they literally are a. we've got a virtual summit that starts next week. I don't know when you guys are listening to this, but it starts September 17th, 18th 19th were. The challenge was if you literally lost everything, so we went out to again to our two comma club award winners and over 100 and we asked if you lost everything, what would you literally do from step one day one through day 32 to get back on top if all you had was a click funnels account and the Internet, and it's been fascinating for me to see those different things and what they've done. Speaker 2: 05:10 More importantly for me though is now what they've done. It's what people are doing who are starting to watch this and pay attention to it. We then are going to have what we refer to as our one funnel away challenge, realizing that everybody is just one funnel away. It may take you six, seven, eight, nine, 10 different funnels. Just like when you're going down a road on any course or any map or any plot that you have, it's going to take you a couple of different turns. It's there's no such thing in life, especially as an entrepreneur, his life as this straight upward road of progression it man, it's like any other road when you're. You're on a journey, it takes a lot of time, there's a lot of turns, there's a lot of things that get frustrated and things don't go exactly the way you want, but realizing they were in your life, especially in business, that every single you come to it is not always a red light. Speaker 2: 05:59 Realize that most of the time it's a yellow or it's a green and you're sitting there because you're not moving forward. You're not having this. You're not feeling any success. So realize that the most important thing here as an entrepreneur, you've got to have momentum. You got to keep pushing forward, and I don't care how long it takes, the key is keep moving forward. Um, I'm so excited. So, so excited to see what happens out of this one funnel away challenged because the idea behind it here is we want people to literally get started. I think the hardest part for most entrepreneurs is we're looking for the one funnel. It's got to happen this first time. I live in mount my last dollar. Dave, there's no way in the world I can't do it. Listen, I've been on my last dollar so many times that the key is you just keep going through that last dollar and there's always another dollar. Speaker 2: 06:49 It doesn't come maybe as fast as you want. I get that, but realize you have to have momentum. You got to keep pushing forward. You gotta find a way to have a stronger why and just realize right now I'm actually outside of my house. Just got done working out and walking back and I'm fascinated as I look around and I see the struggles that people go through and as I've been really reflecting on this for awhile now, realizing that the only way you get success is by literally going through all the craziness in life. There's no such thing as an overnight success. I can tell you my success is probably my wife would say it's probably been like a 24 year. No, just kidding. It's been one of those things where I've had success and then I've had failure and I've had success, and then I've had failure. Speaker 2: 07:39 That's part of the journey. That's part of the realize that as we talked about here, as far as this whole intersection, these entrepreneurial intersections in life, there's a lot of times where man that wrote under construction, you literally have to stop. I get it, but the key is you got to find a way around it and to me, life is all about finding, taking every opportunity possibly can to find a way of continuing to move forward. Every once in while I get it where you. You just have to pull off to the side of the road and you've got to just recollect your thoughts and kind of figure out where am I going to go next, but keep moving forward. Don't, don't get frustrated by everybody else's success. The only one that matters is you, and as long as you're moving forward and finding mentors and doing whatever it takes, you get there. Speaker 2: 08:27 You eventually get there. The only way you don't get there is when you stop. When you pull over to the side of the road and you literally stopped or you turn around and just give up. Realize that the key to any part of this here is in any entrepreneur's journey, is to understand that you are going to come across so many different intersections, so many different challenges, so many different opportunities, and the key is to realize that listen, the harder you fight and the more you work, you truly are. You're just one funnel away and I've seen this happen so many times in my own personal life as well as in the lives of those that I work with. So I just. I hope as you take a look at this and you think you're thinking wherever you might be listening to this. First of all, I appreciate that. Speaker 2: 09:09 I appreciate you took the time to listen to this. I hope that if I can give you any advice, encouragement at all is to understand that it's worth the journey. It's worth. It's worth going through every single intersection in your life and taking the fight. I personally believe that every single one of us have value that other people need from us, and the way you get that value is by sharing it with each other, with other people. That value can come through, sharing it through building a funnel. I hope you get some value out of listening to some of these podcasts and if it's not mine, it's somebody else's, but realize there's others out there who are there to help you, encourage you and gets you to where you want to go. Have an amazing, amazing day. Again, I appreciate anybody to take time to listen to this. I would love if you would either a, rate this review at. Give me comments, give me feedback. I'm trying to find out what's working, what you're liking, what what you don't like, and most importantly, what's the value to you? Feel free to send me a facebook message or email me. I read all the reviews on itunes as well, so, uh, let me know what's working for you, what's not, and just again, realize who you truly are. You're just one funnel away. Have an amazing day and we'll talk soon. Speaker 3: 10:23 Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.
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