Podcasts about wine library tv

What's up, everyone! In this episode, I sit down with Forbes for one of the most complete convos I've had in a long time—seriously, we go all the way back to my childhood in Edison, New Jersey, and trace the path from shoveling snow to building VeeFriends. If you're navigating your own entrepreneurial journey or trying to understand what's actually happening in marketing right now, this one's for you.We talk about how my obsession with consumer attention has shaped every move I've made—from launching Wine Library TV to writing Day Trading Attention, to building IP with trading cards and animated characters. I open up about why the education system didn't work for me, how I'm thinking about AI and fake influencers, and why humility and empathy still dominate everything I do.

Chris Andrew, Co founder and CEO of Scrunch AI, joins the show to talk aboutThe evolution of search and consumer shift toward finding answers with AI.Building a marketing platform for an AI first customer journey.The opportunity for AI and Scrunch to audit search and help brands manage their identities in the era of AI.Reflecting on Chris leaving Intuit to work for Clara Shih at Hearsay, and what Chris learned from Clara as employee #3 at Hearsay that made him a better entrepreneur. A wild car ride with Gary Vee when Gary first launched Wine Library TV, and pitching Gary Vee a cooking show.

Hey everyone, I'm pumped to share this episode! We're diving into the huge opportunities right now in affiliate marketing, live shopping, and building a personal brand. I talk about the evolution of influencer culture, why many people regret not going harder during pivotal moments, and what's next for creators in the AI era. You'll hear why now is the time to go all in, how to balance brand deals and affiliate sales, and the key to staying authentic while scaling your community. If you're a content creator or entrepreneur, this episode is a wake-up call to seize the moment. Plus, I share my journey from Wine Library TV to becoming one of the first to recognize the power of social media. Whether you're just starting out or looking to level up, there's something in this episode for you. Listen in and get ready to take control of your growth. Let's do this!

WHY AN OFFER DOESN'T CONVERT Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer. The solution is about your authority, not your podcast. [Podcast Launch Workshop Details HERE.] MY JOURNEY INTO PODCASTING I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995. In 2009, I discovered podcasting and began helping podcasters in 2012. I love podcasting. But it isn't about podcasting. It's about authority and relationships. The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling. OFFER WITH ORIGIN Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard. Do they have podcasts? Yes. But they also have YouTube channels, websites, email lists, and a variety of other content platforms. It isn't about the platform. This is about creating relationships. If you follow them, you know a lot about each of these guys. Gary is from Belarus. He collected baseball cards growing up, hated school, and worked in his father's liquor store. Gary originally started Wine Library TV and eventually wrote "Crush It". He's all about the hustle. Russell was a wrestler and lives in Boise. It all started with his potato gun. Brendon grew up in Montana. Went through a bad breakup before getting in his car wreck. You know their origin stories, and it builds rapport. Can you see how your podcast can help you build relationships with your audience? It isn't about the offer. They each have a variety of offers. This is about know, like and trust. Relationships. YOUR OFFER WITH AUTHORITY Attract your clients with your personality rather than chasing them with your ads. When you speak people listen because you're an authority and you have influence. Your offer isn't the secret to your success. This is about positioning you as the “go to” expert in your niche. Do you ever feel like you have an incredible message to share, but no one is listening? You haven't established authority yet. When you become the authority, you are well-known and sought-after. People seek you out. Would you rather chase your leads or have them come to you? As an authority, you build a loyal fan base full of paying customers. Not only do people pay you often, they refer you to others. Leads creating more leads. Don't be a product looking for a buyer. It's not the offer Be a leader helping clients achieve their goals. YOUR OFFER WITH PERSONALITY Become an influential authority by infusing you and your story into every episode. Many podcasters tell me they don't have a big personality. And, that's ok. You don't need a big personality. You just need an authentic personality. Everyone has a personality and can be a storyteller. This is a process I have refined since 1988. I've been successfully teaching people how to do it since 1995. Over the years I have built and activated huge audiences. I build influencers. When you know your "why", your what becomes more impactful. This is how you develop an effective offer. You struggle to get clients, because you're spending your time chasing clients with your offer rather than attracting them with your personality. IT ISN'T YOUR FUNNEL Your problem isn't your offer funnel. It's you. Put in the time to build relationships. Once the well starts producing water, it will continue to flow with ease. Attract people with who you are. You will attract clients with your personality by building relationships. People do business with those they know, like and trust. That's the definition of rapport. Stories build relationships. The podcast is just the vehicle. It is secondary to your story. The key to your success is your authority and influence. The name of the game for an offer that converts is authority. Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world? You can be a personality. Just understand it's a journey, not 6 steps to success. YOUR SECRET WEAPON I'm not your only solution. But, I am your secret weapon. You can learn podcasting from a million different YouTube videos. But none of them have the experience I do. It's not just my years of experience. It is my track record. I'm best in class. Here are a few examples: Name: TaVona Denise Podcast:Conversations With TaVona Denise Result:I recently used an episode to promote a summit I hosted. I believe the reason the summit was such a big success, was because I used the podcast to promote it. Testimonial: What I love most about working with Erik is how organized he is. This wasn't a haphazard, thrown-together coaching program. He showed me things in a step-by-step format. He gave me things to do before each call. He also helped me when I had my freak out moments. Name: Scott & Holly Stoner Podcast: Wellness Compass Podcast Result: We hired Erik before we launched our podcast because we knew he could steer us toward success from the first episode, which is exactly what he did for us. Testimonial: He coached us through the first six months of launching our podcast, and we will be forever grateful for his expertise and how accessible and actionable he makes his expertise. He's also just a really good guy and a lot of fun to work with. Name: Rick Sizemore Podcast: The VR Workforce Podcast Result: We've been able to achieve goals we never imagined possible, with top ratings in our categories in iTunes, downloads beyond our wildest dreams. And an award from a leading organization. Testimonial:You can figure it out, but you're going to have a lot more headaches, it's gonna take a lot longer, and in the end probably cost more. If you want to take your podcast to the next level, call Erik K. Johnson IMPROVE YOUR OFFER You can continue to spend hours and hours hunting and guessing if it will work. Watching YouTube videos and downloading free .pdfs. How has that been working for you? You've been trying to figure out how to make your podcast generate clients and revenue. I understand your challenges. You can't dump time and energy into a podcast that does nothing to grow your business. Stop chasing the solution. Just model what works. The first step is to have a coaching call with me to see exactly where the gaps exist in your strategy. One call and you will have a plan. Then, you can decide which path is right for you. Spend an hour talking with me, or spend another year struggling, experimenting and spinning your wheels only to be exactly where you are today a year from now.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

My new wine show is here...WineText TV! 18 years ago I started WineLibrary TV and I decided it was time to get back to my roots and have some wine  fun .. the wine drinking landscape still has a lot of opportunities for people to discover new wines and debunk trendy wines! The full episode is on YouTube at GaryVee.com/WT1 but this is a cut down shorter episode as a sneak preview for the podcast fam, lmk what you think! PS: sign up to winetext.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

In this episode, we delve deep into the remarkable life and career of Gary Vaynerchuk, popularly known as GaryVee, and explore how he became a titan in the world of entrepreneurship and digital marketing.Key Points Covered:Early Life and Immigration: Gary's journey began in Babruysk, Soviet Union (now Belarus), and his immigration to the United States in 1978. We discuss how these early experiences in a new country shaped his entrepreneurial mindset.Transforming Wine Library: Learn about Gary's transformative role in his family's liquor store, rebranding it into Wine Library and boosting its sales significantly through innovative online marketing strategies.Pioneering Wine Library TV: We delve into how Gary's Wine Library TV disrupted traditional wine marketing, making wine accessible and fun through his unique and charismatic approach.Founding VaynerMedia: Explore Gary's venture into digital marketing with VaynerMedia, offering a full suite of services and rapidly expanding to become a leader in the field.Books and Public Speaking: Gary's role as an author and motivational speaker, with bestsellers like "Crush It!" and "Jab, Jab, Jab, Right Hook," has made a significant impact on entrepreneurs and marketers worldwide.Building a Personal Brand: We break down how Gary built a massive following with his authentic and direct style, leveraging different social media platforms to engage with a diverse audience.Influence and Legacy: Gary's influence extends beyond business and marketing; his discussions on lifestyle, work-life balance, and mental health resonate with a global audience.Adapting to Future Trends: Gary's ability to predict and adapt to market trends, including his interest in emerging technologies like NFTs and AI, showcases his forward-thinking mindset.Support the showDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.absolutebusinessmindset.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward​

Welcome to another episode of "Money Grows On Trees: The Podcast"! In today's episode, titled "5 Important Lessons I Learned From Gary Vee," Your Millionaire Money Mentor, Lloyd Ross, delves into the valuable insights gained from none other than Gary Vaynerchuk, the renowned entrepreneur and marketing genius behind Vayner Media and Vayner Sports. Join us as your Millionaire Money Mentor, Lloyd Ross, discusses the five key takeaways from a recent encounter with Gary, where he explores the power of optimism and patience in wealth building, the importance of embracing the journey, and why having a long-term perspective is crucial for success. Get ready to unlock these valuable lessons and apply them to your entrepreneurial journey. Let's jump right in! Money Grows on Trees Team

HOW DO YOU MARKET YOUR PODCAST FOR EFFECTIVE RESULTS When you're creating a business around your podcast, even if it is a side hustle, it feels like there is an endless amount of stuff to do. When you don't have structured time to do something, it expands to the allotted amount of time. That is where your flexible hours create an issue. There needs to be time when you work "on" your business. Michael Gerber's "The E-Myth Revisited" lays this out perfectly. First, determine the activities that actually drive downloads. This could include online activity in social media, marketing to your list or other activities that get you noticed. Then, determine the actions that drive your business. Who are your ideal clients? What type of clients make up the top 20% that drive 80% of your business? It is the Pareto Principle. Figure out how to reach those people. Now that you know the activities that attract listeners, and you know the activities that grow your business, find a day you can dedicate to those activities. Dedicate time for driving business. Define the time. Then fill it. You can't budget your money until you know how much money is there. It is the same with your time. You cannot budget your time until you know how much time you have to work with. PODFADE Many podcasts fade after 7 episodes. There are three reasons coaches give up on their podcast so quickly. First, they have no strategy to grow their audience. Develop a plan to keep your current listeners coming back episode after episode while you attract new listeners to the show. Next, they have no strategy to attract their clients and grow their business. Build your podcast into your funnel, so you can get listeners to your email list and bring them to a sales conversation. Finally, the podcast is more work than they expected. Develop a system to consistently produce your podcast every week without eating up all your time. 3 PILLARS To grow your audience, you need a strategy that will put you in front of potential clients who are unaware of you. However, you cannot do everything. You need to focus. Pick your 3 pillars. What do you enjoy that you can you do well and consistently? I know many podcasters don't want to hear it. They see all these other self-made experts who launched and became the overnight success. Overnight success is usually a farce. Most overnight successes put in years of work before they became the overnight success. Pat Flynn launched Smart Passive Income in 2010. Gary Vaynerchuk started Wine Library TV on YouTube in 2006. Chris Guillebeau started the Art of Non-Conformity in the early 2000s and published his first book in 2010. Shane & Jocelyn Sams are just hitting their stride. Their Flipped Lifestyle podcast began in 2014. Dave Ramsey has been doing his show for 25 years. Dave Jackson has been podcasting since 2005. Do the work. If you want it and work for it, success will come. Put in the work consistently. Create a schedule for yourself. Set aside time each day to participate in online groups. Set a goal and work toward it consistently. Work to build your e-mail list, so you can communicate with your tribe often. Finally, find ways to appear on other shows. Work to get your name out there. COACHING Today, I want to share with you a coaching call I had with Dr. Barbara Hales. Barbara hosts the podcast Marketing Tips for Doctors. Dr. Barbara Hales is a speaker, best selling author, and a successful business consultant who effectively applies SEO & content marketing to your business, boosts your rankings, strengthens your brand, and increases your visibility. Dr. Hales is not just a speaker. She practiced medicine and grew her practice from an empty office space to more than ten thousand patients by marketing herself. You can find Dr. Hales and her podcast online at TheMedicalStrategist.com. On this call, we help Barbara get clear on her audience growth strategy. Enjoy my coaching call with Dr. Barbara Hales.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Why is VaynerMedia attracting the best brands that everyone wants to work with? Do you think it is because they have the best team? Do they have the best process and deliver the best results? Out of the millions of agencies… Why do we all know who that agency is? Simply put, they are well known because their founder understood the game of attention. You can to that level of success too by learning to promote your digital agency through content. In 2006, Gary created Wine Library TV, where he reviewed different types of wine in the hopes of getting the attention of wine buyers. He started by sharing his thoughts about wine on social media and ended up becoming known for his insights on digital marketing. Years later, he founded VaynerMedia after growing his dad's wine store to over $100 Million! Pretty much out of the gate, his agency was working with brands like Pepsi and General Electric. But why were they coming to them? Gary knew what others didn't, which is that whoever can get and keep people's attention, will win 99% of the time. Once I figured out this I never went back. I thought if I had the best team, service, and results people would line up to work with us. As you may guess, I was WRONG. I had figured out a formula to get the perfect clients by reaching out through calls, emails, conferences, and even showing up at their offices. However, I never figured out how to get clients to come to us until I started following Gary. In this video, I'll share: How agencies are getting their perfect clients to call them. The type of content you need to be creating to get clients' attention. Why Content is a MUST for Digital Agency Owners First off, let's just be clear that creating content is not a nice-to-have piece for an agency. It's a MUST. If you want to stand out from the crowd and get noticed, you should be creating content. Usually, agency owners I chat with have one main fear around content. They don't want to be the face of the agency and that holds them back from creating content. They think “if I create it, all the clients will ask to work with me directly” which is just not true. Gary Vaynerchuck is not out there working every single client engagement that comes to VaynerMedia. If you create content that gets your niche audience's attention and provide value, they'll now trust you and compare everyone else to you. Do you think this is a competitive advantage? OF COURSE IT IS. Using Success Stories to Promote Your Digital Agency In this video, you'll meet Marty, a mastery member who already had previous success in a well-defined niche. However, his agency was not growing as fast as he'd like. We recommended they highlight some of the agency's successes through video case stories. His audience wanted to hear stories from other businesses they could relate to. These were simple videos that answered: What's the conflict? How did they overcome it? What is life like now that it is resolved? You may think the work was done once the case stories were ready. Job done, time to open up the floodgates. Not necessarily. Now it was time to promote this content. They began to run ads and guess what? They got the attention of their ideal audience. Clients like Delta were now calling them wanting to work together. Sharing success stories will allow you to not only showcase your expertise but also demonstrate the real-world results your agency can deliver. Promoting Your Brand Through a Podcast Another type of content I've seen work very well for agencies is a podcast. A podcast can be a great opportunity to interview experts in your field while adding color to the conversation. It'll take time to build an audience, but it's fun and easy to do. You'll also learn a lot from others in the process and establish yourself as an authority. By sharing knowledge and expertise you'll be showing your audience you know what you're talking about. Creating a podcast and interviewing experts in your area will also help you create credibility by association. Once you're seen as an authority, it'll become much easier to attract and convert leads. How to Content to Educate Your Audience This one's always a winner. One of the best ways to create content that will resonate with your audience is to educate them. By teaching your audience how to do something you're providing real value that they can use to improve their lives or their business. What type of valuable information should you share? Make sure it's some of your best stuff. Too many times people try to get away with sharing some really small pieces. The problem with this is people will assume you're giving away your best stuff and that your best stuff sucks. What I've found is that people are interested in knowing how something works but they're rarely interested in doing it themselves. They want to understand, but in the end, they want someone to come in and do it and get it right first. So don't be afraid to show them. Clients want someone who can solve their problem fast and if you can position yourself as an authority in the space, you're going to win. The Ultimate Guide to Unlocking Your Agency's Potential If you want to attract your ideal clients the best way is through custom content so you can build the know, like, and trust factor. You'll establish yourself as an authority by speaking to their specific issues and challenges. Anyone can create social posts and schedule them on various platforms. Custom content in the form of a podcast and videos showcasing your best stuff if what makes you a master in the art of attraction.

If you've spent more than two minutes somewhere on social media, you have probably come across Gary Vaynerchuk. For years I have wondered, is this just a character? Or is there a real Gary Vaynerchuk somewhere behind “GaryVee,” the social media entrepreneur and internet brand? Gary got his start working at his family's liquor store, which he turned into an online wine shop. That's where he started in social media, hosting a long-running YouTube show called “Wine Library TV.” He parlayed that into the gigantic GaryVee brand, which at its core, is about entrepreneurship. Gary co-founded the restaurant reservation platform Resy, which he sold to American Express in 2019, and Empathy Wines which he sold in 2020.  The Vaynerchuk empire remains vast, and it's structured in complicated ways. There's holding company VaynerX, which contains the ad agency VaynerMedia. There's another company called Gallery Media which owns lifestyle websites. Gary even co-founded a sports agency – VaynerSports, with pro athletes like the NFL's Kirk Cousins and Sauce Gardner on the roster, MLB shortstop Bo Bichette, and a variety of combat athletes. On top of all that, there's a serious upheaval going on in digital media. The era of the social web is coming to a major moment of change, with new platforms like TikTok in the mix and old standbys like Twitter and Reddit going through complicated and controversial resets. New platforms bring new personalities and influencers, who are native to those platforms and maybe better at capturing the audience there. It's one thing when you're the first GaryVee. But staying GaryVee, in a time of change, and pitching brands and companies that his approach to social media will stay relevant, is an ongoing challenge. We got to chat with Gary at his Hudson Yards office in Manhattan and I will tell you, he did not hold back with his answers. Links: A trip to the GaryVee convention, where everyone is part of crypto's 1 percent - The Verge How Gary Vaynerchuk Became an NFT Guru Gary Vaynerchuk expects NFTs to expand beyond digital collectibles long term | TechCrunch Transcript: https://www.theverge.com/e/23530741 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Jackie McDermott and Raghu Manavalan. It was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode, Shelley and Phil honor National Wine Day and National Chardonnay Day, which is Thursday, May 25! To celebrate, they're tasting an A to Z Wine Works Chardonnay. This wine is from Oregon, which is perfect because we're still in Oregon Wine Month, and it's made with grapes from over 30 vineyards. It's a classic, cool-climate Chardonnay, pairs exceptionally well with a wide variety of foods and brings out the best in food, friends and Fridays!. So raise a glass and join us for a celebration of wine, Chardonnay, Oregon wines and Fridays! #HappyFriday! #ItsWineTime! #Cheersing #OregonWineMonth #IdahoWineMonth Wines this episode:2021 A to Z Wine Works Chardonnay

¡Wine Library TV está de vuelta con una edición especial de vinos de primavera! En este episodio, Gary prueba y comparte sus opiniones sobre los vinos Sauvignon Blanc, Pinot Grigio, Chardonnay y Cabernet Sauvignon. ¡Cuéntanos en los comentarios si conoces o probaste alguno de estos vinos y cómo fue tu experiencia! Disfruta el episodio y coméntale a Gary —sí, en español— qué te pareció en Twitter @GaryVee Texto GaryVee (USA) 212-931-5731 Web: garyvee.com garyveeespanol@vaynermedia.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyveeinspanish/message

Andrew Zimmern and Gary Vaynerchuk collide on Baltimore Positive at Miami Super Bowl

Today's episode of the GaryVee Audio Experience is a fireside chat I had for Advertising Week 2022! We discuss my winelibrary.com journey, why I don't allow what makes me money to dictate what's going to happen tomorrow, why my Wine Library TV strategy shocked my dad. what Vayner does differently than most of the industry, what I'm most excited about with NFTs and much more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

It's my mother fuckin' birthday today! I'm 30-years-old. And I just want to thank everyone for the birthday love. I've gotten so many messages, emails, and DMs.  I'm very grateful to have this much support and love in my life. And I'm so grateful I get to be a leader and a mentor for so many online fitness coaches.  So today on my birthday I want to share something special with you guys. You all know how I'm very big on “The Law of Attraction,” “Speaking it into Existence,” and  affirmations. One of my biggest inspirations in life is Gary Vaynerchuk.  For those of you who don't know the Gary Vaynerchuk story, Gary was working at a liquor store his Dad owned for most of his life. At 30-years-old he was in a cab and he looked at himself in the mirror. He realized, “I'm not working at my full potential.” At 30-years-old he committed to going full in on Wine Library TV. And that was the moment everything changed for him. (Listen to episode #516 for more of Brian's special Birthday podcast!) I've Been There. I've Done That. Now Learn with Me. I know all the ins and outs of online fitness coaching. I've made mistakes and I've had successes. But I've never given up. That's how I was able to open my own gym and start an online coaching business that has not only brought me success, but also benefited over 600 other online fitness coaches. I love to share my knowledge. So, when you work with me, you learn with me. I'm ready to help you shed those 9-5 shackles and enjoy the freedom, satisfaction, and yes, money, you'll get from being an online fitness coach. If you got value from this podcast and would like to work closely with me and my team to scale your fitness business and learn how to go online, go to my Instagram account @bmarkfit and DM me with the words “Change Lives.” We can start a conversation about our amazing Online Trainer Escape Plan, that allows you to make $10,000 plus a month by helping people transform their lives through health and fitness. Follow Me. I'll Help You Succeed. While you're here, be sure to subscribe to my podcast Change Lives Make Money: The Podcast For Online Trainers. It's a great source for free advice and info. Rate and review too. It helps me know whether or not I'm giving you the kind of content you want and need. And don't forget to follow and subscribe to my social media accounts. TikTokInstagramFacebookYoutube My DM is always open. Let's keep talking! I want to hear from you! You can contact me any time through my social media accounts or email. Tell me about your latest successes. Ask me questions. Give me ideas for future podcasts. I've always felt a successful business is built on two pillars:  Persistence and Communication. If you're looking for a little bit of help with your online coaching business, click here to shoot me a message

Today's episode is all about self belief and knowing your potential. No one, including myself could have predicted that WineLibraryTV would have catapulted my online success. It was early in YouTube's life, not many people we're on the platform and I was running a business as my day-to-day job. But I knew deep down that this decision to allocate a few hours of my week to posting on YouTube would pay off. I had the self-belief that it was the right thing to do and often times you won't be able to explain to people your thought process. But if you play off your gut instinct, great things happen. Enjoy! Let me know what you thought. Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Checkout my new co-hosted podcast with DraftKing's founder--Matt Kalish on all things sports, business, and alternative investing: https://linktr.ee/propsanddropspod

Growing up in New Jersey in the 1980's and 90's, Gary Vaynerchuk honed his business skills trading baseball cards and selling wine at his dad's liquor store. He discovered the potential of Youtube early on and launched Wine Library TV, an unfiltered, in-your-face wine review series that boosted the family business and branded Gary as an early social-media guru. From there, his marketing career exploded, and suddenly Gary Vee seemed to be everywhere: consulting, speaking, vlogging, tweeting, and publishing best-selling books, all while growing what is now a sprawling media company, VaynerX. His energy can be exhausting and his critics think he's full of it, but Gary shrugs them off; he credits much of his success to his immigrant upbringing and his parents' strong work ethic.

*Crushing It sets out the basic principles for an innovative mindset and understanding the social media landscape as it is today. *Through many examples, it provides a blueprint on how to succeed in social media marketing. *Crushing It breaks down in detail the importance of building a personal brand to further yourself in your niche or trade. Note: This Book Insight contains explicit language and mature themes. Theme 1: Your Personal Brand - 0:29 Theme 2: Social Media Success - 9:00 Theme 3: Journey as Content - 17:39 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/MrBusiness/how-can-i-make-a-living-from-social-media-234 THANK YOU FOR LISTENING TO BOOK INSIGHTS. READY FOR MORE LEARNING? Get unlimited access to our entire collection of Book Insights on over 100 nonfiction bestsellers with a subscription at http://memod.com/insights HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: Vaynerchuk, Gary. “Gary Vaynerchuk on Crushing It!” YouTube, Fox, 13 Feb. 2018, www.youtube.com/watch?v=voCAk0XQis8. Xavier, Brittany. “I Designed My First Clothing Collection // BrittanyXavier.” YouTube, YouTube, 6 Dec. 2018, www.youtube.com/watch?v=KBGrsJbKO98&list=PLG1-IHekZ7bQcShLZ75bjZj4GKbmn8w4E. Vaynerchuk, Gary. “Charging Clients, Personal Brand or Business Brand & Advice to a Senior in College | #AskGaryVee 239.” YouTube, YouTube, 24 Jan. 2017, www.youtube.com/watch?v=h346DR1kf0c. WineLibraryTV. “Episode 1 - Verite.” YouTube, YouTube, 17 May 2006, www.youtube.com/watch?v=5Vo0nykupIo. Confidential, The Skinny. “Corrective Double Jaw Surgery Experience | Post OP Swelling & Recovery.” YouTube, YouTube, 12 Oct. 2017, www.youtube.com/watch?v=T60VKRGSvmQ. Vaynerchuk, Gary. “Document, Don't Create.” YouTube, YouTube, 6 Sept. 2016, www.youtube.com/watch?v=RVKofRN1dyI. G, Mimi. “Mimi G on Women Being Submissive to Men.” YouTube, YouTube, 10 Jan. 2017, www.youtube.com/watch?v=4yG3l249PC4. Durgam, Chithra. “Chit-Chat with Dr. Chithra Durgam Featured in ‘Crushing It' by Garyvee at Wine Library, Episode 2.” YouTube, YouTube, 10 Dec. 2018, www.youtube.com/watch?v=QHmlGLY5cgU&index=6&list=PLIsAs6P3dNq4wFCXNPZ1pMIc-uuaBMmiv. Full Title: Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Year of Publication: 2018 Book Author: Gary Vaynerchuk To purchase the complete edition of this book click here: https://www.amazon.com/dp/B077MPRHKJ/ref=cm_sw_em_r_mt_dp_B7MYD3YY4575SDKD1D08 Book Insight Writer: William Sims Editor: Tom Butler-Bowden Producer: Gabriel Mara Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Elliott Schiff

This week Seb and Verity get some much needed advice and inspiration from arts entrepreneur and marketing consultant, David Taylor. David’s work has seen him consulting many of the UK’s top orchestras and performers but never has he had such a difficult task as trying to sort out this pair.....David chats about setting up Yorkshire Young Sinfonia and leading it to huge success, reaching an audience of 7.5 million in just 4 years and featuring in the BBC documentary ‘Birth Of An Orchestra’. They discuss how orchestras have embraced the digital age and how they are finding ways to survive Covid. Seb and Verity try to get their heads around branding and optimal use of social media - mediums such as Clubhouse are thrown around...you know Clubhouse? Them neither. David talks about his early days as a cocktail waiter/bingo caller/cello teacher, working in Jerusalem, Philharmonia Gin (it’s a thing!) and being on the Forbes 30 Under 30 list. There’s a first mention on the podcast for Paul Pogba and a delightful rendition of ‘Oh Little Town of Bethlehem’. Just another standard Three In A Bar outing!Learn more about David Taylor at https://www.david-taylor.orgYou can follow David on Twitter (@davidtaylor_uk) Instagram (@davidtaylor_uk) and Facebook (davidtaylormusicuk)REFERENCED IN OUR CHAT:‘Birth of an Orchestra’ Radio 4 documentary https://www.bbc.co.uk/programmes/b069rv9wForbes 30 under 30 list 2018 https://www.forbes.com/30-under-30-Europe/2018/#Wine Library TV https://tv.winelibrary.com/about/Esther Abrami https://www.estherabrami.com/New World Symphony Orchestra https://www.nws.edu/about/Bournemouth Symphony Orchestra https://bsolive.com/Peter McKinnon’s YouTube channel https://m.youtube.com/channel/UC3DkFux8Iv-aYnTRWzwaiBAThe Defiant Ones https://www.netflix.com/watch/80214552?source=35THREE IN A BAR ON THE SOCIALSYou can follow Three In a Bar on Instagram @threeinabarpodhttps://www.instagram.com/threeinabarpod/We are on Twitter @threeinabarpod https://www.twitter.com/threeinabarpodEMAIL US!Anything you’d like to share with us? Any guests you’d love to hear or anything you’d like us to do better? Drop us a line at hello@threeinabar.comSUPPORT THREE IN A BAR ON PATREONThis show is purely funded by our patrons. Join our Members’ Club for a bonus podcast feed plus many more rewards.Click here: https://www.patreon.com/threeinabarMEZZO PIANO PATRONSLeonie HirstAnita Philpott Click here to join the Members' Club on Patreon! See acast.com/privacy for privacy and opt-out information.

This episode is the return of Wine Library TV! In this edition, I review four different wines in the classic Wine Library TV-style right in time for the holidays. Let’s use this episode as an opportunity for you to trust your palette and to try new things. This is one episode that you won’t want to miss. Enjoy! Let me know what you thought. Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Combating anxiety – Jason made sure to build a nest egg as financial anxiety was big for him. Jason reads biggerpockets.com, the first blog he read religiously In the world of finance, Jason recommends two books that have been mentioned on this show previously: Rich Dad Poor Dad by Robert Kiyosaki and The One Thing by Gary Keller Jason listens to Gary Vaynerchuk I referenced Gary’s start with The Wine Library TV aka The Thundershow Jason started appearing as a guest on podcasts and is starting his own podcast, The Charlotte Entrepreneur Podcast following Gary’s advice about making your own content and putting your own message out there. Jason can be reached at vistahomesclt.com and is @vistahomes on the socials.

Gary VaynerChuk was the son of a immigrant Liquor store worker. So Gary had the fire to get rich. He later started Wine Library TV and other businesses and eventually became a multi- millionaire. Holy Vanilla Ice cream!, Let us see how he did it.

FULL SHOW NOTES:[INTRO music]00:10 Aaron Weiche: Episode 20, Big Launches and Big Challenges.00:16 Intro: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses, shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.[music]00:42 AW: Welcome to the SaaS Venture podcast. I'm Aaron.00:42 Darren Shaw: And I'm Darren.00:45 AW: And we are back in front of the mic and ready to catch up on... It's been about a month since we've connected, and we definitely have plenty to talk about and catch people up on. But I thought a great place to start... Just from some of the things that we've been talking about regarding Whitespark and some of the things on your plate. I definitely wanna hear about your big launch that you've recently had with the Local Citation Finder and get the nitty-gritty details on that.01:21 DS: I know, it's exciting times. It's been really weird, actually. We haven't talked for a month, I think, 'cause we're both really busy. Kind of in a reactionary mode. With all this COVID business there is so much going on and everyone's trying to do their best to launch some stuff and put stuff out there. So yeah, feels like its been a while since we talked. Oh, yeah. Can't wait to talk about the launch of the LCF? But I guess before we get in there, I just... How are things going, what's going on with you at GatherUp? 01:47 AW: Yeah, well, we can get to some of that. I'm more of the big challenge part. We had a challenging week last week with a little bit of a reduction in staff. A few off of my team and that was incredibly difficult. And talk about, I guess, some of the more difficult parts of that, but within this, it's no different than a lot of businesses. There's hard decisions that have had to be made just based on so many aspects of what's going on in the economy and how it affects when you primarily serve small and medium-sized businesses and, in some industries, they've been so susceptible and have their doors shut and not had a way to even adjust, or if they have adjust, it's been a much, much different look to their business so that was definitely really difficult. We've seen some things leveled out from what April looked like as far as that first wave of panic churn.02:50 DS: Yeah, totally.02:50 AW: Yeah that kinda kicked in. And now we're just seeing stragglers in some of those situations from what's there. So just kinda adapting with that. But everything on the homefront is good. Everybody's healthy and the weather's been nicer. So we're getting outside more and just grateful for all of those aspects, and we've done a pretty good job of just shifting the... What we're happy with instead of what is different or what we're missing out on and things like that.03:20 DS: Yeah, right.03:21 AW: What about you? 03:23 DS: Yeah, so everything is going alright here. I've always worked from home. So it's not a huge shift for me in terms of my work and family life. It's not that much different. Just not seeing, not socializing as much really. And we had a bit of a health scare at the beginning of this, we were all worried that we had it. So we had to do some distancing in the house, but we've come out of that and everyone's healthy again. And so, we still don't know actually if we did have it. Even though we got tested. Apparently, we hear all the... All the tests are somewhat unreliable, especially if you're only carrying a small viral load. So we don't know if we have it. We're interested to get the antiviral test, but because of that, we're extra sensitized. And so, we're not seeing anybody. We get everything delivered. We sanitize everything that comes in the house. We're just really playing it safe now for two reasons. One, we had a bit of a scare and was like, "Well, we don't wanna mess with it." And two, we don't know if we're carriers now and so we're extra careful around other people too, right? So we had that, but gosh, now that that's over, it's so nice to just be back to living our quarantine lifestyle.04:35 DS: I spend a lot of extra time together, really connecting with my daughter these days. We all have really fun play time every night after dinner. So, family life has been good and the business has been surprisingly good too. We had a real big scare in at the end of... End of March, it was getting kinda bad. Lots of cancellations. And so it was like, wow, not looking good, and so we had to make a bunch of hard decisions. Similar to you. We did a few lay offs and we reduced hours across the team. And some of that was defensive planning for what was to come, but in the end, April actually turned out okay for us. So our revenue started to climb back up. We launched a new Yext service, which is Yext replacement service which was well received, and then we launched the new Local Citation Finder. So yeah, it's all been going back in the other direction. So we've brought our team, many of our team members back up to full-time hours and we're forging ahead with a lot of stuff. The business is starting to come out of it looking healthy, too.05:38 AW: Nice, that's good to hear. I feel like, on a sales and new business side, that has been... Was really, really quiet and I feel like in the last week or two, we've started to see more of a pulse there, which I'm...05:51 DS: Same, yeah.05:52 AW: Excited about so.05:53 DS: Yeah, like the last two weeks. It really starts to feel like the sense that people are... There was this panic mode at the beginning, everyone's getting defensive, cutting expenses 'cause they don't know what's gonna come, but now they're like, "Okay, well, it's been like this. I think we're kinda getting used to this, and we still have to build a business. So what are the ways we're gonna do that," and then... We both run marketing technology companies, so they start looking to us, and so leads are starting to come back in again.06:20 AW: Yeah. Awesome, let's...06:21 DS: Yeah.06:22 AW: Hope that continues. Ride that wave back up.06:25 DS: Yeah, definitely. What are some of the things you've been doing at GatherUp? What are some of your offensive strategies that you've been working on? 06:34 AW: The one thing that we've really gotten into is we just double down really heavy on content. I finally got it kind of pulled into a thought process the other day, but we were on a call and talking about shipping product, and the importance of that, and things like that. And I was like, "Well, I think what we're doing, we're just shipping strategy right now," because we have a really robust feature set. And sometimes with that, there's just a lot of elements to it where people don't understand all of the pieces, or how to string 'em together, or how to best utilize the features.07:15 AW: And I've found it almost cathartic to be writing and pouring myself into teaching. So, a lot of strategy type blog posts, and execution, and webinars. We had you on a local AMA we did. You, and I, and Joy Hawkins, and Mike Blumenthal. Yeah, really great. And we have our monthly customer webinars, and we had our agency webinar. So, we've just really gone all out with sharing things that, with not doing as much outbound, without as many demos things, like that where it's like let's just give people as much education as we can and try to help them through it to do the best that they can and for their business. So...08:00 DS: Yeah, I've seen really great content coming out from you guys lately. It makes me be a bit jealous, we're a bit quiet on the content front. You're like, "Okay, we've got all these great features, let's focus on content." [chuckle] We're like, "Oh, we got a good content list, let's get some new features launched." Yeah.08:15 AW: Yeah. Yeah, it's that's really it. That's not to say, I still have one heck of a wishlist.08:22 DS: Yeah. No, I agree.08:22 AW: And keeping those things moving forward, but it just definitely felt like for, especially for our customers, we wanna help you, we wanna make it through this together, 'cause if they don't make it, we're not gonna make it kind of deal. So, how do we help them understand how to best use our tool, even come up with different ways. Like one of the things that I like the most that I'm trying to get myself on some other podcasts and find some other ways to talk about is a post about just reopening during COVID, and just how important it is to have these tight cycles of you're making changes, you have new guidelines, and safety guidelines, and new ways that you're selling. You need really tight feedback loops to understand if what you're doing is actually building trust and confidence in the consumer and they will continue to come back, because...09:19 DS: Your content strategy there, it's so smart to really get into that, because people, as they start seeing this, and then it's sometimes they may not even be on your mailing list, but they're a customer, and they happen to see something on Twitter or something, 'cause it gets shared, all that stuff. So, it's really great to be bringing them back and thinking about the product.09:38 AW: Yeah. And like I said, it's been a good, just a great way to focus. And it's one of those things, it's nice when you get into it and you're able to write these things and string so many ways that you can use the platform and go deep and whatever else. And if anything it's just really renewed my love of what we've built, and how it works, and the potential it has, and everything else. So, that part of it has been a good grounding, gratitude, exciting, all of those things. Even though I love it much more if I'm talking to people about it on sales calls, that is a greater level of excitement than just riding out into the great wide open, but it has been great to help customers and then hear from them after our webinars or have them mail and say, "Thanks, this is something very tangible that I could use. I am using it. This opened my eyes." It's great to see things like that.10:33 DS: Yeah, totally. Yeah, awesome. Good job. Yeah, I actually saw a thing today, I don't know if we're both members of that, Aaron Kralls' SaaS Growth Hacks Facebook Group. [chuckle]10:45 AW: Yup.10:45 DS: And he posted this thing today, which I immediately talked to my marketing manager about, which was he's got this indefinite email follow-up sequence for anyone that has tried the software or used it and cancelled, anyone that has a free trial but they never converted. And it's exactly what you're talking about, it's like this sort of discussing all of the features. And it's just like you lay out this sequence that runs for indefinitely where it's like every month, there's a new email about this feature of the tool where you're really communicating that. And so, that's the kind of stuff like, man, we are not doing that and I would love to get into some of that. I could see the value there.11:25 AW: Very cool. If we get to the end of this and we haven't crushed all of our time, I wanna share something that just, it's been going on for a little bit, but I finally paid attention to it today, and it blew my mind. So...11:38 DS: Oh. Okay, well, I'll talk really fast then.11:41 AW: Yeah. [chuckle]11:41 DS: 'Cause I wanna hear that. [chuckle]11:44 AW: Alright, cool. Well, hey, let's dive in. I was really excited to see and also support, retweeting, and Facebook liking, and everything else the launch of the Local Citation Finder. And I also really enjoyed too, one of our listeners to the podcast, Chris McCarney from Sydney, Australia chimed in and basically said, "It only took two weeks."[chuckle]12:13 DS: That is awesome, yeah.12:16 AW: Yeah. I thought that was great. Shows Chris is a long time and a dedicated listener. And obviously the joke Darren has talked about a lot of times is he always, your comments always, "Just two more weeks, two more weeks, and we'll get that done." So, that was really fun to have one of our podcast listeners weigh in on the launch of Local Citation Finder...12:38 DS: That was awesome. Yeah, thanks, Greg.12:40 AW: Yeah.12:40 DS: The two weeks thing is so bizarre really, when I think about it because this project, launching the new LCF has been on our radar for at least two years. And the actual development spend was at least two years long. It took many different twists and turns along the way to get to where the final product was that we've launched. But, honest to God, I swear to you, in our initial conversation with the dev team when we were looking at the original scope. I was like, "How long do you guys think this is gonna take?" I swear to God they told me two weeks.[laughter]13:12 DS: It was because the original version was just supposed to be really basic feature parity. It was because the Local Citation Finder was running on an old development stack. It was on an other server. We had to keep it on a different server because it had an old version of MySQL, but our new software was using the new version and it wasn't compatible. So the first version was supposed to be like, "Okay, well, let's make these changes to the code so that we can put everything on our more powerful server and keep all of our development stack up-to-date, right?" 'Cause we're actually running into problems 'cause we're maintaining two development stacks, which was totally annoying. And so honestly, it was like, "Okay, great. We'll do that in two weeks. No problem." Once you get into that, you really start to think about it and like, I'm the worst... The two weeks thing is absolutely my fault because I get greedy. I'm like, "Ooh well, if you guys are working on it, maybe we can just make these few little tweaks, too, while we're at it."14:15 DS: And the few little tweaks evolve into a massively new feature set, and a whole new design, and overhaul it. And by the time we even get that stuff done, we got a new development stack we gotta put it on to. So it's like... That's how it just tends to evolve. It's just really hard for me to hold back on the improvements. Once I just start looking at them, I'm like, " Oh, you know, this tool really needs this or it needs that." And so that's basically what happens.14:43 AW: Well, that balance of quality and speed is always a tough thing. I fight it as well. I love though... You just have coined a phrase for it now, right? I feel like, in your company meetings, the minute someone says two weeks, alarms should go off, and...14:58 DS: Absolutely. There should be an actual siren and bell. Yeah.15:03 AW: Yeah.[laughter]15:04 DS: Yeah, totally.15:05 AW: But... So here's one thing I really loved here, and just to give people... And we'll link to this in our show notes. But your post on the release, this was, to me, just so interesting. This was actually the first piece of SaaS software that you built 10 years ago because you really were just a super small, couple person web development SEO firm, and then you got the idea to build the Local Citation Finder, and here you are majorly relaunching it. I'm sure you've probably added, Band-Aided, done whatever else, but this was probably its first overhaul in almost a decade.15:41 DS: Yeah. As a complete overhaul, this is it. It's been a decade. And I look back at that post, it was kind of sentimental. I'm like, "Oh man, this is the software that built the company." There was a major turning point for Whitespark because we were just an agency building websites and doing SEO for clients, and we only had three developers at the time. We only had three employees. It was me, Ethan, and Jeff, I think, at that time. And so, I read a post from Garrett French, and I was like, "Ah, that's a cool idea." And Jeff turned out the first version of this in three days. I should go actually use three days as our new timeline. [chuckle] I'll just keep referencing and be like, "How long is that gonna take, guys?" And they'll be like, "Oh, two weeks." I'll be like, "Well, you know, Jeff built the first version of the Local Citation Finder in three days," [chuckle] see if I can push them on that.16:33 DS: But yeah, we launched it in three days and it was really simple. It was just like, you put in keyword, the tool runs, and then it sends you an email with some data. And so that first version... But people really loved it, and then we thought, "Well, we could turn that into some real software and put a subscription model on it," and we did. And that was our sort of first foray into SaaS, which it's been 10 years now. So today, we have a whole new version of it, and gosh, I just love it now. It's the local citation finder I always dreamt of having. And I'm sure I'll hate it again in a year 'cause there'll be new stuff I wanna do. That's always the way it is.17:15 AW: Yeah. Well, you just always raise your standards, know a little more, and things continue to evolve. I also love that you're able to go back just in when this was released, right? And McGee a friend of both of ours, had... Long-time SEO and used to be editor at Search Engine Land. He had wrote that this was a must-have tool, right, back in 2010. So it was like, you had your own personal Wayback Machine in this blog post that existed 10 years ago.17:45 DS: Yeah, his post is still up. It's amazing. I can't believe that it's still live on the Internet. So that was great. [laughter] And actually... And then, I guess, Matt talking about it, and I remember having a phone call with David Mihm, and it was like... Garrett French set it up 'cause I think he talked to Garrett... David talked to Garrett first. I think they knew each other. And then Garrett said, "Oh, David Mihm would like to have a call with you." And I was like, "Oh my God, David Mihm wants to talk to me?" And I was so excited about it. And so, yeah, then I guess really it drove all these relationships and getting to know all the Local U guys. And yeah, it really just grew from there.18:25 AW: Yeah. Isn't it funny how all those things come together in one way or another? 18:29 DS: Yeah, totally.18:30 AW: I would say Mihm was definitely the main connector. He was my... I wouldn't have my relationship with Mike Blumenthal without David, Mike Ramsey without it. David was just a connector in our industry.18:44 DS: Yeah. I remember meeting you and Ed Reese at a Local U. And that was the first time I met you, and we hung out and had some drinks, and got to know each other, and yeah. It's all kinda grown from there.18:56 AW: So you can blame Local U you for bringing me into your life.19:00 DS: Oh, blame. Thank you. [laughter] Oh, I'll thank Local U. Much gratitude to Local U.19:06 AW: So with the launch... We're getting off track here, which is normal, but I'm interested... With the launch of Local Citation Finder, what was your... I wanna know what was both your customer base reaction, what stood out the most to them, and then what did you see in new opportunity, the excitement around the launch of it? 19:29 DS: Yeah, so it was really well received, for sure. So... There's a few really big improvements that we made, number one, the new design, the old tool looked like it was built in 2010, and the new tool looks like it was built in 2020, so it really does look awesome, it's got great visuals, it's fast, it's easy to use, it feels good to use, and that's a huge thing. And I have to shout out to Nick [19:55] ____ for really helping with that. He's got a great eye for design, he's really good about thinking about how the user will interact with this stuff. And so, he's our UI UX design guy and he did such a phenomenal job on the Local Citation Finder, just really thrilled with it. So that was one massive thing. People love that.20:13 DS: It's now also campaign focused. In the old version of the software, you just run these searches and they felt so like, "Okay, I ran a search, I got my data. Why do I keep paying for this tool? I don't need it any more, right?" So the new version of the tool is really... It provides ongoing value on a weekly basis, so it really drives you to create a campaign for each of your locations and then every week you're gonna get an update of like, "Hey we found these new citations for you", so it helps you to sort of monitor your citation growth over time and it also helps you define new opportunities because we're gonna search all of your competitors and find what they have and then report that back to you. And so you're getting this ongoing value from the tool, it keeps feeding you value every week. So that was designed to prevent churn because, man, this tool had terrible churn. We were on a long path of dropping subscriptions, more subscriptions dropping than coming in, and so it was really designed to reverse that.21:15 DS: Another big thing that we did was submitability. So people that use this software are really just looking for good citation directories to submit to. And so now we automatically identify whether or not you can submit to the site if it's just an easy one to submit to and we sort by that and so, you're immediately presented with actionable opportunities rather than just a bunch of weird sites like a directory of dishwasher parts, which uses a list of Part IDs and that ended up getting into your results or competitor's websites or blogs or newspapers, you can't just go and easily add your business to. It's still good to see that 'cause you can see your... "Oh wow, my competitor got a mention on this newspaper. Maybe I could too." But it's not actionable, immediately. So sorting by submit ability has been a really great feature, good filtering, new charts, new designs. So people were pretty damn happy about it.22:11 DS: I think that lots of people were excited to promote our number one fan Susan [22:16] ____, she was all over the place, all over Twitter, talking about how great it is, so thanks Susan, she's really been awesome. Also got great feedback on LinkedIn. I don't know, you do much on LinkedIn, but I've been trying to get more engaged over there and...22:33 AW: Yeah, I do, I've always... I call LinkedIn slow Twitter and I realized Twitter isn't for everyone because of the amount of info and how fast-paced but I, interesting enough see people use LinkedIn almost as their Twitter but it's more like somebody that wants to once a week put something out there or be connected, but that's really interesting that you got good play from there.23:03 DS: I got really good play from LinkedIn and my own post on LinkedIn drove quite a lot of interest but the real big kicker was Rand [23:13] ____ shared it from my post over to his feed on LinkedIn which was massively kind of him. So thank you so much to Rand for doing that because it drove a ton of interest, lots of comments, and so I was like, "Man, I'm really starting to think about LinkedIn and so I've been working over the past two to three months, I'm building up my following there and being more engaged and posting more often, and I just think it's a really great platform especially for us as B2B SaaS companies. It's just that's where everybody is, right? 23:44 DS: And so the nice thing about it is that it's so unsaturated like you post something on Twitter, it's gone forever, in three hours, no one's gonna see it again, right? You post something on LinkedIn and it's like that person that only logs into LinkedIn once every two weeks, it's the first thing they see on their feed 'cause there's not a fire hose of other stuff getting posed it over there, right? So it really has longevity. This whole concept of slow Twitter is for real because your posts stay up there and they really get massive visibility. Lots of people see it. So yeah I think LinkedIn is an untapped market for a lot of people, and I'm trying to drive more of that.24:23 AW: Yeah, and it is. So that's been one of the other things inside of our shipping strategy is we're creating more content, more things for people to talk about and just really look at like mentions are your best marketing. It's a great way to be relevant and same kind of things? Mike Blumenthal did a great post for us on review ratings from a bunch of data inside of GatherUp from our monitoring, and it was in Moz's Top 10 email of [24:52] ____ and it shared a bunch of places. To me, it's like when you get the amplification of other people grabbing it and then writing about it in their own words, not just retweeting it, that's where you see a really nice take-off and working into their spheres and stuff.25:11 DS: Yeah, it's amazing actually the difference between a basic retweet and a retweet where you add a comment and you talk about what is your take on this thing, that really seems to have a much better impact in terms of traction that you'll get off of your content.25:29 AW: Totally agree. So I'm interested, your switch from search to campaigns as part of it. Was that something that... Did you realize that a long time ago? Did you realize that while you were building it? Was that the reason you built it? Was it a customer who suggested it? Where did that come from? Because it seems like a pretty huge opportunity and swing.25:55 DS: Yeah, I was aware of it when we started doing the... When the development need came up because the stack was holding us back. That's when I was like, "Listen, if we're gonna do this, can we make some of these changes?" And then they're like, "Okay well, it's not gonna be two weeks anymore, it's gonna be two months." Which, of course was also a way underestimate. But we... I definitely came up with that, at that point because it was like... I've always known that, I've always been thinking about our local citation finder churn and realized that that was the problem and realized that that was the solution too, providing that ongoing value. And so it was when we started getting into it and that was sort of the main thing that I added as a feature request in addition to just a stack update, right? And then it grew from there, then of course, more features came out of it, right? 26:46 AW: Yeah, awesome.26:47 DS: Yeah, that's where it came from. Yeah. But honestly, it's like the way we approach this stuff has been a bit of a lesson and we did this... We made the same mistake with our rank tracker update. We took two, three years to get that thing out the door and it's because we don't let it progress in phases. We could have actually launched an improved LCF on a better tech stack, so it would have been faster, the customer would not have noticed the difference. And then we could have launched a campaign-based focus by just tweaking it a little bit and that would have been another marketing opportunity. Then we could have been like, "Look at this, folks, new design." We just like, splashy new design, everyone will be happy." Then we could have added submitability. So all the stuff that we added to the Local Citation Finder and the reason it took two years to get out the door... We could have done that in stages and every single one of those stages would have been another marketing opportunity.27:41 DS: So I really feel like it's a bit of a failure in our process, and it's something that I'm trying to become keenly aware of, and we're looking at it with our next stuff that we're working on here and we're like, "What is the absolute bare minimum? Let's get that out the door." Then we just keep adding to it. So it's like, "Well, I would love to give you this point." We use a project management software system called 'ClickUp' and every week they are pushing out updates. That's the way to do it. It's like, "Don't throw in 10,000 feature updates, and then launch one massive thing in a year. Every week, have more new stuff to promote and just keep iterating on a regular basis." And so, we're really... I'm really cognitive of that and really shifting to that mindset with stuff that we do going forward.28:26 AW: Yeah. Now that... Yeah, my reaction is, "Yep, that is way too long of a cycle." I probably... I don't know, I look at it, "What can we have out the door in 90-120 days?" And there's definitely been some things that we've done that have taken longer. A lot of times it's not actually... You have to look at it, it's not like engineering, it's more in the planning, design, gathering requirements, all of that decision-making where things can kinda stall out, fall flat, you hit a roadblock and you gotta figure your way out around it. But the exact thing you're pointing out, we definitely did that, and it was a bit of an eye-opener for me on our last bigger feature social sharing, where it turns reviews into a visual image where we basically said, like, "Alright, we're gonna get this out the door and this is where we're limiting V1 of it."29:25 AW: And then, 45, 60 days later, then we launched... So we launched it with integrations with Facebook and Google posts, and it was also creating LinkedIn and Twitter images that you could download and then post. And then we knew we were gonna do a Twitter integration, and then we got initial user feedback, and people wanted a cropping tool and we added some font size modification. So, then we had like this second update to it where we'd say, "And now it connects to Twitter and now you can manipulate the image more." And yeah, you get those marketing bursts out of it, and you also get it in the hands of your users, so they can be like, "Oh, I wish it had this," or...30:05 DS: Exactly, yeah.30:05 AW: This would be helpful or nice, so...30:06 DS: Yeah, totally, so, absolutely. It's the way that we're really trying to make sure that we progress in that format. In fact, last week, we had a call about the new big thing that we're working on and we stripped it back. We're like, "Actually, you know what, this is two things, this is not one thing. What is the MVP that we need for this thing that we're building?" And we actually... We're now stripping stuff out of the product that we've been building and so we're gonna just leave that in a separate branch. We're creating a new branch, and then we'll pull it back in later, because that stuff's almost done, but I know that that other piece of it is gonna slow us down by weeks if we decide to include it into this phase one launch. So the actual workload is cleaner because we can get everyone focused on the main core thing that we're trying to build, and then we get everyone focused on that next thing. And then everyone focus on that next thing rather than splitting the team and slowing things down. So it's gonna be way better.31:05 AW: Yeah, heck yeah, that's awesome. And that's what's great when you go through these and you have those learnings and it's just all about, "How can we get better the next time? What stood out to us?" All of those kind of... And that's a fun in it too. It can be frustrating in the moment, or when you're like, "Oh, this should have been obvious." But it is so great to learn on the fly like that and then you get to try it all over again, and be better the next time.31:36 DS: Yeah, it's amazing actually. It's just like this constant growth of both what we know and how we approach the development of things that we're learning, and growth of the company, growth of the software, growth of the user base. It's all pretty good. Man, I'm glad to be in SaaS.31:52 AW: Nice. Good work. Well, congrats on the big launch.31:57 DS: Yeah, thanks. It's been really successful too. It's like our goal to reduce the churn has definitely happened. So, since the whole COVID thing started, we dropped about 12% of our subscriptions. In just over two weeks of the launch, we're almost back to parity now and we're not really seeing the churn anymore. And so, I think we've reversed that and it's not just reversing the COVID losses, we've kind of reversed the losses from the last couple of years. And I expect to continue on a growth path now too, where we can kind of get back to the peak of our subscriptions and then go beyond that. I'm excited about it.32:38 AW: That's awesome, I'm excited for you...32:40 DS: Thanks.32:40 AW: Way to go.32:41 DS: Yeah, thanks.32:42 AW: Also, the other part of this, for me, no big launch since we last talked. Some nice, little ones, but obviously facing a big challenge with what we had to do regarding the reduction of staff. And the hard part with this is right in running, owning, operating, being in leadership in businesses for 20 years, I've never had to do something like this. It's always... If you had to let someone go, it's been performance-based. And you've already... It's a clear decision. And you've already tried to help that person. You've tried to create a framework to turn it around and succeed, and it just didn't work out. But this was just like it was so much different because it was purely a role-based activity, where as like what roles are critical to the business, what ones do we have a room for as we navigate through this, what will help add to the bottomline, retain customers, things like that, and that part being really difficult to go through. And, obviously, the hardest part of all of it... I don't wanna minimize, right? The hardest part of all of it was for the people who were furloughed and let go, right? 34:04 AW: And that sits with you hard because you realize, "I'm about to be part of putting stress on to people who... Let's face it. A lot of us are already stressed through this." So that part, not fun to think about. All of those elements to it. I will say, one, I feel like Traject took good care of those between furloughs and those who were laid off as far as taking care of them moving forward and super reasonable timeline on benefits and things like that. I felt like a really stand-up job was done there to take care of them. And really good communication with the team as far as why and the difficulty and everything else. But you can see the difficulty and how people feel. Like just today, I put in a note because Monday is Memorial Day, so US employees will be off at... That's when we normally have our team standoff or stand-up. And I put out a note just saying like, "Hey, let's just do a quick connect on Tuesday for stand-up and whatever else."35:15 AW: And I had a couple of people message me, and they're like, "Is this a good meeting?" They're apprehensive of a meeting also, right, because of what had took place last week. And I was like... I immediately just went and added onto my thing, it's like, "Hey, this is our normal stand-up. It's all good vibes," and whatever happy emojis that I could quickly find to put on there. But it was just such a... Emotionally, it was very difficult 'cause, one, when you build a company from scratch, we, GatherUp definitely built a family culture. So it feels like we had to put a couple of people, who are our family, off to the side and that was really hard. And then... Personally, the worst part was we eliminated the role of my head designer. And he has been with me at three different companies. We've worked together nearly 12 years like he...36:13 DS: Oh, man.36:14 AW: Yeah. My kids know him. And it was hard. And it's that... You definitely hear stories over time that there are people, right? You work with friends or you develop close friendships, and something goes wrong, or the friend leaves, right? I've seen all of those sides, but I've definitely never had to lay off a friend. And it was...36:35 DS: That's so tough.36:36 AW: Yeah. It was gut-wrenching. And it was one of the first times where I'm usually... I'm able to find the mode that's needed in those moments, where I'm both able to communicate, but still have the emotional side and not be robotic and understand the gravity of the situation. But this one, right, it was myself and our CEO that did the call with him. And I just pretty much was on the call to cry. I mean, I just cried. And it was just this feeling of helplessness and partially feeling like... I felt like I was letting him down as a leader and a friend, and just sad for the circumstance, right? I can't control COVID. I can't control the economy. All these things, I can't control. But it just... It felt horrible.37:32 DS: Yeah. That's gut-wrenching. That's really tough when those decisions have to be made about positions like that, especially when you have such a close relationship with one of these colleagues you've worked with for 12 years, you know? 37:45 AW: Yeah.37:47 DS: Really sorry, man.37:47 AW: Yeah. Thanks. But I will say, all of the people I dealt with that were impacted, all it did is prove why they were on our team. They were professional. They had their heads up. They understand the situation. They're either furloughed and cheering us on so that we can get them back or they're grateful for what took place and excited for the next thing, right? And to me, that just instantly was like, "This is exactly why I've worked with you for so long because of how you handled this and everything else." It's been hard. It leaves... Again, it leaves holes in the family. Our meetings haven't been the same just because of how those people connect, who brings the jokes, who has the music, all of those different things, so.38:35 DS: Yeah. We've had similar feelings with some of the layoffs we've had in here, too. It's always tough, right? They leave those holes on the team, right? 38:43 AW: Yeah.38:44 DS: We're hoping to rebuild and get some of those team members back in the next month or two, too. That's what we're working towards.38:52 AW: And it's just when you're used to, for so long, creating opportunities and when you're on the other end of where you feel like you're taking away an opportunity, that's just really heavy stuff. And then, lastly, at the same time, right, it just made me realize how much I care about our team and how I wanna work tirelessly so that no one else is affected like this, right? I had thoughts like, "What if I leave and so other people can stay," and things like that. And you ultimately, I arrived at I trust myself more than anyone else to get us through this and I will do whatever it takes to do that, and so I need to do that.39:38 DS: Yeah, I feel the same. Some of my team, they did reduce hours and I feel like I took on a lot of those extra hours. I've been working way more than usual trying to... I guess, initially it was save the company mode, and now it's just driving all these initiatives forward. Some of the team members are still on reduced hours and so it creates a lot of extra load like to get all the things done that we're trying to do, right? I'm just really pushing extra hard right now.40:08 AW: Yeah, I'm right with you.40:09 DS: What was the cool thing? 40:10 AW: Alright. Yeah. Are you a follower or have you ever paid attention to Gary Vaynerchuk at all? 40:19 DS: Not a follower. I know who he is. I've seen some of his stuff. Yeah, he's a little too intense for me. I think that Gary.[laughter]40:29 AW: Well, I mean, that's easy to see. So obviously, if you don't know who Gary Vaynerchuk or Gary V is, long-time entrepreneur and super early adopter of social media. That's how I came across him was I don't know eight, nine, 10 years ago when he was doing Wine Library TV. He actually spoken in a really cool event that used to take place in Omaha called Big Omaha. It was almost like a mini-South by South West and he did a show live there. I got to speak at another event, where he spoke at, so I got to meet him for 30 seconds. Talk to him real quick. But anyway, just a high-level engager in whatever else. Well, he's rolled out a new service, as part of his wine business, he also owns a massive agency, too, called Veiner Media. But it's winetext.com and all you basically do, it's a one-page site and since Gary is so well-known, has an audience, has been selling wine forever.41:30 DS: He can sell anything, that guy.41:32 AW: Yeah. There's a 45-60 second YouTube video, and all you do on that page is enter in your email, your cellphone, where you would ship wine to and your credit card information. And then what they do is they text you every day with the deal of the day, and then if you wanna buy it, you just reply with like, "Four bottles," and they ship it.41:54 DS: Oh. Wow. Wow, that's so easy.41:57 AW: It's so easy...41:57 DS: All the impulse buying, you've just tapped into that impulse buy. Wow.42:03 AW: Yeah, it's so basic, but it takes having that audience. You have to have something to go with it to have an instant boost. But I was like, "Alright, let's talk about removing purchase barriers." Where here it's like, alright, if I spend two minutes and enter all of my shipping payment and contact info, now any time I wanna buy... I'm giving you permission to send me a daily deal and all I have to do is reply with a number, and the bottles are gonna show up. I don't have to enter payment, I don't have to click on anything.42:40 DS: [42:40] ____ and you type that shit again just reply to a text. I love it, it's amazing.42:46 AW: Yeah. Yeah. No, it totally... It blew my mind, and it got me thinking of things like, especially thinking the restaurant industry right now and how different it is, and whatever else. What if a restaurant just created, here's our meal for the day, and you just responded with, "Yeah, I want three of those. It's enchilada's tonight? Yeah, I want three of them." And that was your ordering without all the other stuff, right? Yeah, I get there's a lot of complexities, but it just...43:16 DS: Yeah, totally the menu. You just basically use... You register on the site, and then we'll send you the Friday Special. And be like, "Do you want the Friday special?" The person's like, "Yes, I do." And then it just shows up.43:29 AW: Yeah, so it was just one of those I had seen tweets where he was talking about it and whatever else, and I never clicked in it. For some reason this morning, I was up working super early and clicked on it at some point this morning, and within taking it in, I was just like, "This is brilliant."43:49 DS: It really is.43:49 AW: This is a whole different way to do business, and it got my wheels turning big time.43:56 DS: No, I'm gonna do it actually as soon as we get off this call. I'm gonna go through our accounts database, and I'm gonna text every one of our customers and be like, "Do you wanna upgrade? Yes or no?"[laughter]44:09 DS: And then if they say yes, boom. More money in the company. Look at that.44:12 AW: Way to go, see, you're quick to adapt. That will not take two weeks; that will take two days.44:18 DS: Yeah. Exactly, two days. I'm gonna get that done, I'm gonna talk to my dev team right now, I'm gonna just sign up for one of those text services, import all the numbers, just press the button.44:27 AW: Awesome. Alright, cool, Darren, well, great to catch up. Hopefully, we'll be able to record again in sub 30 days. Congrats about 20 episode... I mean, any time we cross a round number, just things feel a lot more real. So 20 episodes, under our belt.44:45 DS: 20 episodes. Yeah, that feels like it just gets more and more real this podcast.44:51 AW: We're not a teen anymore.44:53 DS: No. Yeah, thanks a lot to all of our listeners. Keep listening, keep subscribing, keep sharing our awesome content.45:00 AW: Yeah and keep plugging in random jokes into Twitter on us.45:06 DS: It makes our day, for sure.45:09 AW: Awesome, Alright, man, well, you take care and we'll catch up, hopefully, in two, three weeks again.45:14 DS: Sounds good. Alright, thanks, Aaron.45:16 AW: See you everybody.45:18 DS: Bye everybody.[music]

Comments: In today’s episode, Shelley and Phil talk about their week over a glass of 2017 El Burro Kickass Garnacha from Bodegas Ayles Winery in Spain.Mentions and Meta Data: Music provided by Tod Hornby at veryaveragemusic@gmail.com. Thank you to our sponsors: Please visit Social Media Summit Coeur d’Alene at https://www.smwcda.com and Social Media Summit Inner Circle at https://www.smwcda.com/sms-inner-circle/ Mentions in this episode include: GaryVee, Wine Library TV, Norrel Robertson, Bodegas Ayles, 3 Dog Night, Dire Straits, Marie Forleo, Conan O’Brien, Jimmy Fallon, Phil Anderson’s Wine Time Playlist on Spotify https://open.spotify.com/playlist/5sJ865DppGnAojnElEiGTn?si=1s57akAYSi6bpgxQmBXvjw

Lots of links in this episode: Including Gary Vaynerchuk including his old Youtube show Wine Library TV. The " iron man" book, Finding My Voice by Mike Reilly. It turns out that the phrase “Welcome to the Thunderdome” from Mad Max has been uttered in numerous films and TV shows including Waiting, and Superbad. The Poster of Old Yankee Stadium made of words that hangs in my office. Correction – My parents launched Vanmarc Shipping in 1974 not 1973. Zack mentioned Scrivener which I use too - Great for organizing longer form content. We spoke about companies legacy systems hampering technology innovation and adoption . This is a great article about it. Merriam-Webster definition of Infotainment Zack lamented the handling of the Ryan Lochte scandal in Brazil by journalists. Here is a rundown on the story from USA Today We were talking about binge or marathon watching tv and how many subscribers Netflix had. Not surprisingly, Netflix added 16 million new subscribers in the first quarter of 2020 for a total of 182 million subscribers. Zack mentioned two shows he binged - Breaking Bad and its spin off Better Call Saul. Zack mentioned Ramit Sethi’s book, I Will Teach You to Be Rich and the idea of learning at least one nugget from every book you read. Squirrel, we then went off into a tangent about nootropics including a Shout Out to Four Sigmatic as well as Michael Pollan and his books Omnivore’s Dilemma, and How to Change Your Mind. See the episode with Sheryl Ryan for more. Zack mentioned The Game Changers and its effect on him as well as athletes who follow a vegan diet, Rich Roll, the ultra-marathoner came up and we discussed the Tennessee Titans who have numerous vegans among them as Derrick Morgan’s wife is a vegan chef. Zack challenged me to post about the proper form for cycling. The trainer I referenced is Walt Gonzalez of Peake Endurance in Chesapeake, VA.. My favorite novels: Pillars of the Earth by Ken Follett and The Stand by Stephen King and my favorite show was The Sopranos The ESPN 30 For 30 about Allen Iverson in which he did not appear. Zack’s favorite books: North by Scott Jurek, Living with a SEAL by Jesse Itzler, Can’t Hurt Me by David Goggins and My Fight Your Fight by Ronda Rousey. We also mentioned the Barkley Marathons and the documentary about the unsupported bike race across America (the Trans-Am). Zack’s favorite tv shows are Lost and the US Version of the Office. Zack can be found everywhere at zackmillersays and leaves us with the hack to use the same handle under everything.

Props to Gary Vee for offering up his counterintuitive plan for making his Wine Library TV videos viable. Teach people how to manage stuff and they will come to you ready to spend serious money on the advanced stuff.

Gary Vaynerchuk, the hardest working man in social media, talks about how he takes time to engage with his audience on social media and how content marketing is overflowing on the internet. He touches on his worries that young entrepreneurs think business is easy, the fairness of capitalism, how he built his brand, and how he is creating a scalable business out of the unscalable. Finally Gary describes his new book, Jab Jab Jab Right Hook and how boxing and social media are linked. About Our Guest Gary Vaynerchuk is an entrepreneur, author, public speaker, internet personality, and avid investor. He has always been an entrepreneur at heart, starting at age 8 with a lemonade stand that puts all others to shame. Gary is well known for WineLibraryTV, the #AskGaryVee show, VaynerMedia, VaynerRSE, and writing best selling books including Crush It and Jab Jab Jab Right Hook. 

Really really loved sitting down with my close friend Danielle Snyder, on her new podcast NO FILTER, talking about everything from why I spew nothing but positivity, how it took me a long time to build Wine Library TV, the absolute lack & importance of patience and we dive into the dead brands that I'd revive. #askgaryvee *Originally published to The GaryVee Audio Experience on Nov 7, 2018

Today we talk about the amazing wonder women that shaped, changed and influenced the wine and champagne industry and about some of the ones that still are today! • Claudia Harris – first female Master Sommelier, passed exam in 1984. This is no easy feat as it is perhaps the most rigorous service exam to pass in the world. Heavy emphasis was placed on this in the 2012 movie Somms. The Court of Master Sommeliers sadly has been plagued in a cheating scandal since October of 2018.  • Sarah Morphew Stephen (British) became the first female Master of Wine, the highest trade designation for wine studies in the world, and by far, the most difficult came about in 1970 with the successful competition of this very rigorous program. When she succeeded in passing the exam she received a 25-minute lecture from Michael Broadbent, the chairman of the Institute of the Masters Of Wine at the time. This set the course for a number of very successful female masters of wine in today’s modern age. Out of the 369 MWs, 131 are female, some of the most prominent being:  • Jancis Robinson – world class wine critic, writes a weekly column for the Financial Times, provides advice for the wine cellar of Queen Elizabeth II, part of the Order of the British Empire and known for her works on the World Atlas of Wine.  • Debra Meiburg – known for her ground-breaking work on Georgian wines, award winning multimedia wine journalist, wine educator, wine judge and first recipient of the MW title in Asia  • Jeannie Cho Lee - award winning author, TV host, first ethnically Asian Master of Wine, based out of Hong Kong. Also a Master Sake Sommelier.  • Jennifer Simonetti-Bryan – Highly influential in the world of wine with countless media appearances – New York Times, NBC, Wine Library TV. She is also the author of several books and currently runs a business called MasterWineOnline.com, which helps students enrolled in internationally recognized certification bodies to succeed with their studies, right up to the Master of Wine Level. Jennifer is  perhaps the most down to earth and engaging personality that I have met at this level. She is a huge asset to the wine world.  Find out more about Rob: Website:  http://thedrunkengrape.com/  LinkedIn:  https://www.linkedin.com/in/rob-statham-fws%E2%84%A2-wset%C2%AE-prud-homme-beer-sommelier%C2%AE-789aa5109/  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/davidc/message Support this podcast: https://anchor.fm/davidc/support

Man I miss the Wine Library days! Those of you who saw me on livestream last night know that my Rosé ships out this week and that this is a really exciting time for me. I’m so appreciative for everyone that has supported my Empathy Wines venture, something I’ve been dreaming of doing for a long long time. Today’s podcast is a throwback to my Wine Library TV days. I spend the next 20 minutes tasting and critiquing wines while answering questions from the audience. 2:00 - I’m a social guy! 4:50 - This wine smells like Christmas and sea shells 9:30 - Everything I hate about the wine industry 14:35 - My favorite wine region 18:10 - Wine Q&A Enjoyed this episode? Please tweet me at @GaryVee - any feedback is super helpful.

On this episode of the show, I speak with Joe Ferraro. Joe is the man behind The One Percent Better Project and is a teacher and podcast host who helps to dissect the mindset, language, and behavior of daily improvement across the worlds of business, communication, and education. This episode of the podcast is brought to you by The NOW Year Calendar. If you're looking for a functional wall calendar that will give you a bird's-eye view of the months ahead, then you'll want to pick this up. Listeners of the podcast will get 20% off The NOW Year Calendar when entering the promo code FRESHSTART at checkout - but only for a limited time. Grab your calendar today at https://www.neuyear.net/products/now-year (https://www.neuyear.net/products/now-year). During our conversation, we talk about the power of working towards getting one percent better, how making one change in your world can lead to so much more change that you'd never expect, where Joe starts with people when trying to help make a change, why embracing change that is unconventional can lead to great success, and much more. Relevant Links http://onepercentbetterproject.com/ (The One Percent Better Project) https://www.onepercentbetterproject.com/the-podcast/ (One Percent Better: The Podcast) http://timecrafting.tv/ (TimeCraftingTV) http://vidiq.com/ (VidIQ) https://www.neuyear.net/products/now-year (The NOW Year Calendar | NeuYear & Productivityist) (SAVE 20% with promo code FRESHSTART)     https://amzn.to/2Sn47pM (Green Lantern and Philosophy: No Evil Shall Escape This Book | Amazon) https://amzn.to/2Veab5N (Creative Quest by Questlove | Amazon) https://amzn.to/2Shoepy (Tuesdays with Morrie: An Old Man, A Young Man, and Life’s Greatest Lesson by Mitch Albom | Amazon) https://amzn.to/2SmayJX (The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg | Amazon) https://amzn.to/2rTQx1J (Way of the Peaceful Warrior: A Book That Changes Lives by Dan Millman | Amazon) https://productivityist.transistor.fm/222 (Episode 222: How to Fight a Hydra | The Productivityist Podcast) https://amzn.to/2QSrZ8h (Outliers: The Story of Success by Malcolm Gladwell | Amazon) https://tv.winelibrary.com/ (Wine Library TV from Gary Vaynerchuk) https://amzn.to/2CzhpKm (The Five Minute Journal: A Happier You in Five Minutes a Day | Amazon) https://amzn.to/2BFdFFt (Comedian | Amazon)  https://twitter.com/ferraroonair (Joe Ferraro | Twitter) I had such a great time talking with Joe – so much so that we ran longer than I usually would. If you're looking to get one percent better then I encourage you to check out Joe's work and podcast. If you liked this episode, then I also encourage you to share it far and wide and https://productivityist.transistor.fm/subscribe (subscribe to the show here). You can also rate and review the show in Apple Podcasts or wherever you're listening to The Productivityist Podcast. Thanks for listening. See you later.

In this episode, Tyler sits down with world-traveling real estate investor and entrepreneur, Mark Evans. Mark started his first business at age 19. After acquiring multiple cash-flowing businesses over the next few years, his friends started calling him DM: Deal Maker. In order to live an incredible lifestyle, Mark focused on building a virtual business that he could run from anywhere. He's a nine time best selling author and creator of cutting edge software. He also coaches business owners all over the world on how he runs his two 8-figure businesses with his ten minute business owner strategy.

In this episode. Tyler and Joseph talk about a subject that most successful people are very familiar with: Practice. Be sure to subscribe to and RATE the Sales Wolves Podcast.

It’s officially been 2 years since I started this journey, documenting my life on social media. This message is for one person out there. Is it you?

In this episode, Tyler talks with Jayson Siano, CEO of Sabre Real Estate and B. Creative Business Solutions. They talk about the biggest opportunities to differentiate on social media and how to survive and THRIVE during the market correction.

In this episode, Tyler sits down with Jill Stelfox. Jill has raised $50million in venture capital and turned that into over a billion dollars. In one of the best conversations we've had on the show, Jill discusses the lessons learned from her wins across multiple industries. You'll learn the importance of getting comfortable in your own shoes and the importance of being good AND lucky.

In this episode, Joseph, Nathan, Jeff, and Tyler talk about overcoming struggles and celebrating victories in a BIG way. What is the one area in your life you keep pretending isn’t a problem? Tag a friend and spark a life-changing conversation. If it's too personal send them a private message!

Throwing it back to a super cool episode of WLTV - tasting 4 of my favorite thanksgiving wines from back in 2008. Hope you all have a great thanksgiving tomorrow! 

really really loved sitting down with my close friend Danielle Snyder, on her new podcast NO FILTER, talking about everything from why I spew nothing but positivity, how it took me a long time to build Wine Library TV, the absolute lack & importance of patience and we dive into the dead brands that I'd revive.   Check out Danielle's Podcast NO FILTER here: https://itunes.apple.com/us/podcast/no-filter-with-danielle-snyder/id1397582544?mt=2

In this episode, we talk about the body and the importance of maintaining a healthy lifestyle!

"Build your resume smartly by working for companies that will give you that stamp of approval" - Chef Lizette started her career as a Chef by working at the Ritz-Carlton. She had Julia Child as one of her inspirations and as her mentor.  Chef Lizette is a real hustler. She works hard, and she has a passion for food and for serving people. Back in 2007 she started building a relationship with Gary Vaynerchuk, back when he was mostly focused on Wine Library TV.  For Chef Lizette, the most important thing is our message. People buy people. So make sure you get your message out there, follow your passion and be patient. Timing is everything!  Follow Chef Lizette: @chef_lizette Follow Carolina: @carolinamillan Watch on youtube: https://youtu.be/lMNP9QcLZLc Subscribe to the Podcast and Leave a 5-Star review! http://beyondthehustle.com 

Why Dave Decided to talk to Brett:  Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce.  He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. Brett shares his knowledge of creating ads, what works and what doesn’t, and best practices for advertising. Tips and Tricks for You and Your Business: Using Youtube To Prospect: The Mysterious Black Box (1:20) Make Yourself Clear- What Is Your Product Is About? (13:22) Easiest Ways To Get Customers From Youtube To Your Product: (17:38) Tips For Creating Videos: (19:32) Quotable Moments: "Are you saying enough to make someone say-- hey this is different, unique, and I want to find out more about it." "Do something in the first 5 seconds to arrest someone on your product." "If you have a great video or funnel, I believe now is the time to use youtube." Other Tidbits: Brett goes into great detail on intent based targeting--targeting people on Youtube based on their google search history. He discusses how to properly build successful campaign advertising videos and gives wonderful advice on how to make them very effective. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to it. Speaker 2:     00:18         Funnel Hacker radio. This is going to be a fun, fun experience because it's a dear friend of mine. I wanted to do she guys too. I've known him for years and the guys absolutely crushing it in ecommerce eyes. Got his own. He's a CEO of Omg Commerce to digital market agency. You also is the host of the ecommerce evolution podcast. Welcome to show Mr Brett Curry. Welcome, Brett. Speaker 3:     00:36         Dave, what's up man? So excited to be here. This is gonna. Be Fun. Speaker 2:     00:40         It is so crazy. I remember, Gosh, I think. I think we met way back in the DOTCOM secrets local era. It was, Speaker 3:     00:48         yeah. I was trying to remember dates. I'm terrible with dates, but I think it was 2009, 2010. That's. We're working closely with Russell on some dotcom secrets, local stuff and we started hanging out and a crazy where our paths have taken a sense then, but that was fun. Fun Times. Speaker 2:     01:04         You guys have a killer agency that has just been crushing it for quite some time. You've done everything from, from TV, from local media to know you've got a ton of articles out there. You're doing this obviously, right? Niggas really specialized in the whole physical products on ecommerce, but one of the things I, if you're alright with I'd love to dive into and one of things you're kind of talking about before and that's this whole youtube thing and it's kind of this mysterious black box everyone talks about, but you have. You've mastered this thing, so I'm going to dive right in. Are you okay with that? Speaker 3:     01:30         Let's do it. Yeah. Love, love talking to you to my favorite. It is the marketing topic of choice for me to nerd out on right now and I like talking all things marketing, but youtube is at the top. Speaker 2:     01:42         Well how do you use it as a prospecting channel? That's one thing I know a lot of people struggle with. How do I actually use it to prospect? Speaker 3:     01:49         Yeah. So it's interesting, you know, I think youtube has been a powerful channel for years and years if you're good at creating content. So, you know, if you go back to the Gary Vee days, you know, if you're a Gary v and he built Wine Library TV and just really launched his career on Youtube and they're a lot of other content creators. We've done kind of the same thing. And so that, that's been a powerful youtube would powerful on, on that front for a long time. Uh, but, but recently, you know, Google's come out with some ad formats that are really powerful. And namely the ad format we use is called Tru vue and it's called trueview. It's, everybody's seen it, you know, if you go to youtube, you're going to watch a music video or, or a cat video or whatever your video of choices. You're going to youtube and check that out. Speaker 3:     02:37         It's the ad that pops up before that. So it's the pre roll, uh, in stream ad is what they're called. Those are the ones that are skipable. So, so I Bet Dave Woodward, you've had the experience where one of those ads pop up and you think, curse you advertiser. I just want to walk my work avenue, but something about the ad hooks you in that first five seconds, I'm magical. Five second window it you and you watched the whole thing. A lot of them you'd probably skip and that's fine. Um, but the beauty of that is from an advertising standpoint, you don't pay if someone skips, so you only pay if someone watches the ad or if they clicked through to your site so that they engage with it before you as an advertiser pay. So that's what we're using. We're using truview in a lot of different capacities. Speaker 3:     03:20         And the beauty of this is a one, the youtube audience is massive. I mean everybody's on youtube billion users worldwide on a monthly basis, 18 to 49 year olds. You know, I saw a stat more people watch youtube during prime time, then the top TV, top 10 TV goes combined. Um, I even saw it turn, which is interesting for 13 to 17 year olds, like 70 percent of them are on youtube versus only about 50 percent on facebook for that younger demographic, which, which is interesting. Um, but anyway, so we're using varieties of the trueview ad format and kind of harnessing that massive audience and then harnessing what Google knows about it's users has got some amazing targeting options now on youtube and we're kind of combining that to create some, uh, some ad magic for people. So I, it, I know that most people kind of lean first to facebook because of all the data that's there. Speaker 3:     04:18         What types, how does it compare from facebook to youtube? And you'd made mention earlier that you're actually seeing a lot of people starting to shift dollars from facebook to youtube. So kind of explain how that. Yeah. And so, you know, just to be fair, I think, I think facebook is so extremely powerful. I think most businesses need to use facebook. I don't know, facebook, myself, I've been at Google ads guy for forever and so it was a natural extension that, uh, I did the TV and radio back in the day as you alluded to as well. But, um, you know, some of the audience targeting is pretty comparable for youtube to facebook. So things like lookalike audiences as an example where, you know, you can upload your customer list to Facebook, they'll generate a lookalike audience for you. Google has something similar, only they call it a similar audience where you can upload, Hey, these are my buyers, these are my subscribers, these or whoever who will build a similar audience to that. Speaker 3:     05:08         So that's nice. Um, any kind of interest based targeting. So, so all of the interest based targeting you can do on facebook, you can do something similar on, on Google. Um, in fact, one of my favorite audience types is called a custom affinity audience and that's where you can go grab websites that you feel like your ideal customer, likely frequency. So it could be, you know, if we're in the workout space, it could be, you know, the particular brand of, of a workout site, you're looking for a different crossfit websites and things like that or um, you know, it can be conservative news websites if you got an, you know, an outdoor product or something like that. So you're, you're building a list of a and you're telling Google, hey, build an audience for me, like those people to visit these websites. And of course Google knows who visits every website, right? Speaker 3:     05:55         So they can build that list. I'm really, well now one of the things that Google has the facebook does not have is what's called a intent based targeting and one singular audience called it customer intent audience. And that's where you can target people on Youtube based on their google search history. So I don't know about you. Yeah. So this is just totally awesome. So do you, Dave, do you, are you a youtube user? Do you get on youtube much? Not as much as I as my kids there. Yeah. That's cool. So, uh, you know, when I'm on Youtube I'm mainly looking at music videos of my kids don't that, that I think this does line up with that trend I talked about earlier, like the 13 to 17 year olds, they're, they're all over youtube. My kids are looking at life hack videos and how to fix your hair and how to pick up girls. Speaker 3:     06:42         My team looking at things like that, I'm usually looking at like a music video or sports or, or how to or something like that. My search behavior on Google's very different. Like I'll search for every product that I want on Google and stuff. Well now you can target people based on what they're searching for on Google when they're on youtube. So if we've got someone who's selling a, you know, some type of apparel, a winter coats a week, we could then pull a list of top keywords that someone might be typing in on Google. We can then give that to google, build an audience around that, and then those people, the next time they're on youtube, we can run our pre roll or instream ad to that audience. It, it is phenomenal and there's so many creative ways you can approach that. For most of our clients, that's the best audience to run it or, or close to it, a accustomed intent audience because you can kind of, based on the keywords you, you're using kind of pick people at different stages of the funnel and then, and then so you know, they're there at least in the market to some degree. Speaker 3:     07:44         Then you hit them with a powerful video ad. It's just, it's an awesome combination. Is that work best for physical products or does it, does it matter? Well, I don't know that it matters. I mean I've seen some case studies so we were a google premier partner and we have our google reps come into our offices about four times a year and they do case studies and stuff and I got, I got to read a case study from Hawaiian Airlines and they're using this type of targeting and it's phenomenally well for them. Uh, but. But my agency, we work with physical product sellers. That's what we do. That's what I know. But it, it'll work for any business. I'm pretty confident, I mean as long as the, as long as your message is clearly communicated visually, as long as, as long as video is a good medium to communicate your message that I think you can, you can find the targeting that, that works for your business. But I mean, you know, we're, we're doing, uh, we're talking about Ezra firestone prior to hitting record. Good friend of mine been, been doing all his google traffic now for years. We run all the youtube for boom cosmetics. So yeah. Yeah. So, and then that's it. You guys are doing all that. Yeah. So of really. Well for them it was all hands. So I'm going to have to. Speaker 3:     08:56         Yeah. You know, so he now he's a smart marketer obviously when that same company, but he definitely inspires a lot of things, but we're the ones kind of pressing the buttons and pulling the levers. So it could be skincare, it could be a wedding ring, it could be auto product, it could be, you know, we're, we're all over the map, but, but no, I think if I wasn't, if I owned a business, if I was using click funnels, like I know most of your listeners are, if my story can be told, well visually I would try, I would try youtube to see if it see if it would work well for a person who wants to kind of get started on that. Where do they go and how long did the videos you have to be, how professional they have to be made, that kind of stuff. Speaker 3:     09:40         Yeah. Great question. So the, the video does have to be good and what I mean by that is it has to resonate, you know, it has to compel someone to say who I one VAT or, or at least I want to check that out. I want to look a little bit further at that product or that service. So it does have to be compelling. It does not have to cost you a fortune and I would almost advise against that. Um, you know, we, um, we do ecommerce for a long time. One of my, uh, favorite traffic sources, Google shopping, I don't know if he ever spend with Google shopping, but the product listing ads you searched for job search for a particular type of watch and then you get the little product images and stuff. Those ads work almost, no matter what, like if you have a, um, you know, if you're kind of bad at Google shopping, it'll still work pretty well for you. Speaker 3:     10:30         Uh, not the case with Youtube, you know, if you throw up a, a crummy video that just doesn't move people, it's not going to work. It just isn't. Um, we, we've seen, you know, we're talking about audiences earlier and how important that is. I've seen though where we get the same audience targeting, but two different ads, one that really connects with people, one that doesn't and the results are staggering. No one will, one will never get off the ground and the other one will scale to, you know, spending $8,000 a day, you know, um, profitably. So, uh, there, there are some principals there. I mean, I think you need to, you need to hook people in the first five seconds, you to communicate a clear benefit. You'd have some testimonial elements you need to overcome, objections, you'd have a clear call to action, but it doesn't have to be, you don't have to hire some fancy ad agency to come and shoot this, this video, uh, one of, one of the best videos we're running now for a client. Speaker 3:     11:22         It's 100 percent client testimonials shot with an iphone or whatever, phone, iphone, android mixing there too, which is fine. But, you know, we got all these clips of customer St Wow. Look at this product and this application that we love this. So we just, we mix those together with a cool intro, cool outro, and that's it. And it works. So there's not like a set, you know, you don't even have explosions and, and, and special special effects and CGI and stuff like that. It just, it needs to resonate with. So it does have to be a good ad, but it does not have to be expensive. Um, and, and so, and then you ask about ideal link. I'm the way, the way the pricing works, the way you're billed as an advertiser, someone has to watch at least 30 seconds of the commercial, uh, before you build the 30 seconds or the whole video, whichever comes first. Speaker 3:     12:11         Um, you know, on, on facebook, facebook counts of you after three seconds, I believe. So that's another kind of difference in the two. Youtube counts as a view if it's, if it's over 30 or the whole video, uh, but a lot of the videos we're seeing that work are in that, you know, 30 to 92nd range. Most of that are a little over a minute. Really. The key is, are you saying enough? Are you saying enough to make someone say, hey, this is different, this is unique. I want to find out more about it. Sometimes you can't quite do that in 30 seconds. Um, you know, if you go, if you look at like the, you know, with the harmon brothers have done or like, like the click funnels video. Did you guys have made, you know, um, those were what, like two to three minutes kind of harm brothers. Speaker 3:     12:54         And most of the videos about three minutes, you know, and that's, that can work too, a lot of our clients that they're their most successful videos or in the minute to minute 30 range. Um, and then uh, but we have some people like Ezra, you know, we've, we've tested some videos that are, that are north of five minutes a really. Yeah. Yeah. But, but I would say like stick within that kind of 60 to 92nd range is ideal. Yeah. That's fantastic. So when you're looking at the creation of that, I know it's typically, how long do you have before you skip the ad? Is it, it's five seconds. So pretty captivating those first five seconds to say I'm willing to eat the rest of this. Yeah. And my philosophy is we people out like may make some kind of statement or, or do something in the first five seconds where people that aren't interested, they'll click skip, right? Speaker 3:     13:47         Because if they're not actually you want to pay for it. Right? You've got that option here to not pay for someone if they're not interested. So I like to open with a, with a question with some kind of grabbing statement, like make it pretty clear right up front, you know, what you're doing, what, what it's about. This is about this new type of wedding ring or this is about this new skincare product or whatever it may make that clear right from the get go and you do have, you do have five seconds. So we had one client a show us, so they were in the outdoor space and they showed us this video that the first five seconds was the animation of their logo. The logo was doing all this stuff. We're like, yeah, that's not going to work. Nobody, nobody cares about your logo a have the logo there. Speaker 3:     14:29         You might get some brand again, but do something to capture them. Some kind of benefit statement, some kind of question, some kind of a, are you tired of this, you know, uh, can, can you not sleep at night because of x or whatever. Like some kind of something to arrest someone in those first five seconds that somebody that also makes someone who would say, no, I don't care about that product. Make them skip. That's great. Let's, let's get those people to move on and let's not, let's not for them. So yeah, you got five seconds. So that, that, that is also interesting to think about, okay, here's the angle of my commercial here, the benefits I'm going to work in, what's my opener going to be? And, and that's where I think you lead with a question or, or a testimonial or, or, or some kind of a, a grabber, you know, never do this again. Speaker 3:     15:11         Or, or what if you could avoid this forever? What if you could stop paying so much for whatever. So something to really hook them right in the right at the beginning is important. Back to the good old direct response marketing headlines, man. It is, it is. And so, you know, this can be a, this could be a spokesperson, you know, on camera looking at you saying this directly. It could be a combination of of that and text on the screen. I like. I like a combination typically, but yeah, it's so cool. I'm, I'm a, I'm a student of direct response. I know you are as well Dave, and I've read some of the classes even got like 22 immutable laws of branding on my desk and so Joseph sugarman books of course way back when, like triggers. That's an awesome book. Triggers. But anyway, a lot of the principles still apply, right? Speaker 3:     15:57         Like, like human nature hasn't changed a whole lot and people still either want to avoid pain or gain pleasure. Right. So thinking about these appeals a bit, none of that changes. It's just a new format and in a new medium and a new, you know, new audience targeting and things like that. But so, but yeah, our philosophy is let's, let's build it with direct response elements, but let's also build your brand in the process because one of the interesting side benefits, Dave, the worst thing is after someone runs on youtube a lot where we're usually running youtube campaigns in Google ads, so search and shopping stuff after they run youtube for three or four or five weeks, they're branded search campaigns will often increase by double. So people say, I didn't know if that was just Google's algorithm basically rewarding you for having spent money. Speaker 3:     16:47         There are. So yeah, probably not. But what, what, uh, what, what they are doing is, you know, you have more people that are aware of your product, so now they're searching for you. So that's cool. Still top of funnel for the book. We're talking about it. Yeah. So now I'm, I'm introduced to your product. I'm not ready to buy right now, but if I am interested in my next step is probably to go search for it. So we had one client who got pretty aggressive with youtube and they're branded campaigns. So people searching for them by name, uh, increased by four x in the first month and then they're not a small brand. Um, so it was really interesting. But, um, but yeah, it's one of those things that it does bleed over into other, other channels as well. So it's kind of a kind of a halo effect, you know, from, from Youtube ads. Speaker 3:     17:30         I love that. So when a person's on a youtube ad, is it, are you able to click the link? How do they, what's ease way of getting it from Youtube off youtube to where you want them to go? Yep. So there are there kind of three main campaigns, subtypes when you're running trueview. So Trivia, again, they're the, they're the instream are those pre roll videos we've been talking about. So there's, there's, um, standard trueview, which there's, you can have like a little companion banner banner that's off to the side. You have kind of a link over the video. People can click on that and go to your site or your channel or whatever you wanna do. So that's okay. That's kind of, that's been around a while. It's, it's okay. Um, the next option is called Tru Vue for shopping. So this is again for physical product businesses, but it's a combination of those youtube ads and then Google shopping. Speaker 3:     18:18         So often the upper right or over the video you've got your product listing ads or, or Google shopping ads. Um, but my favorite format and this will work for ecommerce or non ecommerce is what's called truview for action and that's where in the upper right on desktop or over the video and mobile, you've got a strong call to action button. So it's learn more. Shop now, save now whenever you get to control that button and there's a companion banner and then you put a headline there too. So it's pretty prepared against some good real estate there. And the beauty of that format is you can actually bid on a CPA target. So yeah, you can tell Google, hey, I'm willing, I want to, I want to hit the CBA target now you're going to pay for the impressions and the clicks like, so you're not, you're not only paying a CPA. Speaker 3:     19:04         That's some confusion people have. But I found Google is pretty good at hitting that CPA target. If you have good audience targeting in a good video overtime you can, you can hit your CPA target. Um, so, so that attribute for action is typically the best way. Like if you're, if you're looking to build your funnel to send people into the top of your funnel or, or whatever, I would, I would probably choose truview for action as the campaign subtype. Oh, that's awesome. Yeah. As you take a look at that, you've been doing this a long time. What are some of the tips for people as far as creating the video itself? What? Any specific tips you'd say as far as the video goes? And we kind of in an odd route, a couple of different things, but what specific. Yeah, take, take your time there. Speaker 3:     19:48         Um, another one of my favorite, a formats to follow for video is just interjecting a bunch of customer testimonials. Right? So that there's a great video for grammarly. Have you ever seen grammarly? They're not a client or anything, but they, it's software that helps you with your grammar mistakes. So you can, you can blue, it's just an add onto your browser, but as you're typing in in huge email or whatever, it's going to correct your mistakes for you, which is handy for a lot of people. Um, so the, the video that they have that they run on youtube, it's really just, it's like a bunch of different scenarios. It's the college student, it's the professional, you know, up and comer. It's the guy looking to get a job and there is just saying, you know, it's nice when I'm sending my email for my, my, my resume with my resume to catch all the mistakes that I'm making or it catches mistakes I didn't even know I was making. Speaker 3:     20:39         So it kind of, as you look at it, it's like a combination of the most commented on things. So you kind of look at what are people saying about your product and structure that structure, the ad that way. Um, so a couple of things that I would consider is one, I would, I would show the ad to people that are in your market before you run it. So, so, so I have some people preview it and not, not like employees or, or just friends or whatever, but people who are in your market and ask them, you know, what their, what their thoughts are, feelings are things like that. Um, uh, but, but going back to some of the things I mentioned before, you know, it's got to have that arresting opener. It's got to be very benefit oriented and lead with the strongest benefit, you know. Speaker 3:     21:19         So like Geico as an example, you know, they're always talking about cost savings. So 50 percent or 50 minutes could save you 15 percent or more on car insurance. Don't talk about all the other stuff as much the hammer on that, that cost savings because they've determined that's what causes people to switch. That's the trigger that causes someone to pick up the phone or, or we're going line. And so what is the strongest benefit for your product? Lead with that hammer on that. Come back to that, uh, get some social proof in there. So, so I like, I like endorsements, like actual customer testimonials. Um, and then I like some kind of objection handling. So if you think about these are the top one to two to three objections that someone has so, so, and again you kind of go back to your customer on this where people say, Hey, I'm worried that this is going to break too soon or will it last or whatever. Speaker 3:     22:07         And so, so if the, if that's a concern, you talk about your guarantee, you know that hey we've got a, we've got a 10 year guarantee or whatever. No, no questions asked, that type of thing. So what are the objections someone has bring those up and answer those, solve those right there in the video and then, and then some kind of strong call to action. So it's always interesting to me like you wouldn't think this would be necessary but like a video with a call to action versus one without the differences is pretty drastic. Like even just a, hey, check it out now, go, go and you design your own whatever, you know, go to our little style guide and design your own thing or go download this report or go check this out or go get free shipping or go get, go get five of these triathlons and back the ones that don't fit or something like that. Speaker 3:     22:50         Um, so some strong call to action. You got to end with that. Um, and, and then one other kind of little tip that we sometimes do is we'll now we kinda got a pretty good sense like, hey, this video is likely to work a, nobody's ever always right there you got it, you had a test that you get to know are you going to get the market decides ultimately not, not us as marketers, but um, we'll often run ads to our remarketing audiences first just to see like, what is he like, you know, because likely it's not going to just crash and burn. You're going to spend that much money, but you can at least see, okay, what's the view rate? Are People engaging with us? We, you know, uh, and, and then then decide, okay, this probably isn't worth rolling out to a bigger audience at this point. Um, so yeah, just just go a couple of tips and. But I can totally geek out on video production all day. I, we don't do video production just, just so you know, we're, we're more on the running the campaign side and stuff, but I love, I love the creative aspect and feel like got a pretty good handle on what, what works and what doesn't. So Speaker 2:     23:47         that's it. That's awesome. I know it was funny when we were even just doing some of the content that we put out there on youtube, like our funnel hacker TV. At first we didn't even make, make any mention as far as make sure you subscribe down below next episode or there like that. It's been crazy. Just that, just tell them to subscribe or to ring the Bell and get notifications. Those little tiny things totally changed the whole game. For us. It is sit down like 50 or 60 videos before we ever thought we should tell them what the video, even though it's free, even though it's free Speaker 3:     24:18         and even though the subscribe button is there, they still need to be told. It's like people need permission or they need to know like that's what you want them to do. Or maybe they're just not thinking about it, but you make it a simple ask a. I mean it seems like it shouldn't have to be that way, but. But it is so yeah, make the ask, make that call to action of some kind. It'll make a huge difference. Speaker 2:     24:40         Well that's awesome. Well Brett, anything else before we kind of wrap things up here? Speaker 3:     24:44         Man, it's just uh, you know, I think if you have the ability, if you have a product that works for video, which most do, if you tell your story in a unique way through video, I think now's the time to test youtube. It's still in its early stages. There's not a lot of people are, you know, compared to facebook on a lot of people advertising on youtube, you know, facebook is running into, you know, Max add capacity in the newsfeed is what I'm hearing a lot of cases and prices are going up and things like that. And again, I'm not, I'm not disparaging facebook. We use facebook, we love it. There's almost unlimited inventory on, on youtube too and just, just some ideas and so many people. So if you have a good video, if you have a good funnel built out, I think now's the time to test youtube, you know, and, and maybe one of the things you do is you get, get on and start, start kind of clicking around on youtube and look for some of those good pre roll videos, the videos that strike you and capture you and uh, and, and, and kind of look to mimic those. Speaker 3:     25:43         So. Speaker 2:     25:45         Well that's awesome. But I appreciate it. A 10 again, if people want to find out more information, where do they go? Speaker 3:     25:50         Yeah, best place is just go over to omg commerce.com. That's our, our sites. Check that out there, get some resources and stuff. You can also google me, Brett Curry, a cso of my articles and stuff on youtube and Google shopping and whatnot, and then I do have a podcast, a ecommerce evolution, so we talk all things ecommerce, so check that out as well. Speaker 2:     26:10         Awesome. Well Brad, again, so great. Can you again, we'll connect. I'm sure one of the seminars or events that were at. I'm sure we'll see each other around, so thanks again for your time. Appreciate it. Speaker 3:     26:20         Yeah, really glad to be here. Thanks for the invite and we'll. We'll chat soon. Speaker 4:     26:24         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as at the people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

In this episode, we discuss the importance of self-development and continuously growing your MIND.

In this episode, Tyler discusses how every relationship in your life can affect your business.

Tyler discusses why documenting life at your business is vital to your business and how it can help you in the long run.

Joseph just got back from the trip of a lifetime and compares his experience with being in sales.

Gary Vaynerchuk is Chairman of VaynerX, a media holding company, and the CEO of VaynerMedia, a full-service advertising agency, both cutting edge. Gary is a 5X New York Times best-selling author, a sought after speaker and prolific angel investor. Gary is ubiquitous online. check him out on DailyVee, The GaryVee Audio Experience, Ask Garyvee, Instagram, Twitter, Snapchat, You Tube and on and on! Gary got his start in wine, in the family wine biz and not long after launching the wildly popular Internet sensation Wine Library TV. The Grape Nation is powered by Simplecast

In this episode, Tyler and Joseph talk to Bryce Prescott: Life coach, Podcast host, and Standup comedian.

I haven't thrown it back to my wine days in a little while, so I wanted to give you a little activity this Sunday, following along with a guided wine tasting from Episode 42 of WineLibraryTV. Do you like content like this, mixing it up a bit from my typical motivational / business content? 

I often get asked what books had the biggest impact on me becoming a successful entrepreneur. There are SOOOOO many but I was able to reduce it to my TOP 10. The books are listed below or you can see the complete list here: ▶︎https://kit.com/jeffrosecfp/top-10-business-books-of-all-time 1️⃣Rich Dad, Poor Dad by Robert Kiyosaki [4:11] ✅https://amzn.to/2q8xYqb In the early stages of wanting to become successful in business, I didn’t really know what to read. I didn’t have a mentor at that time. But when I picked up this book I couldn’t put it down until I finished it. I read this book in a couple of days, it was that good. The big thing for me is that there are other options out there. He had his dad and his friends dad telling him different things or ways to become successful. This really was a pivotal moment for me. 2️⃣Total Money Makeover by Dave Ramsey [6:50] ✅https://amzn.to/2IrBDWK I read this book in the first couple of years of becoming a financial advisor. I liked the reference to baby steps and the process that was presented. I was already teaching my clients some of these same steps. It was nice to be able to refer them to the book and to discover some of the additional steps. 3️⃣The Automatic Millionaire by David Bach [10:03] ✅https://amzn.to/2IrC03p This book resonated with me because I read it while I was deployed in Iraq. It was another that I read in a few days. My biggest takeaway was setting up auto investments and to automatically pay yourself. It teaches the concept of identifying areas in your life where you are spending/wasting money on the things that don’t really matter to you. 4️⃣Crush It by Gary Vaynerchuk [14:24] ✅https://amzn.to/2GwFfGf If you don’t know Gary Vee’s history before he was all over social media, he was on Wine Library TV. Basically he drank different wines and shared his opinion about them. But what made the show was that he was so energetic and passionate about anything that he talked about. He was willing to take risks and put himself out there doing something different. He teaches you to ‘cash in’ on your passion. 5️⃣4 Hour Work Week by Tim Ferriss [17:05] ✅https://amzn.to/2GBBCyE Tim Ferriss brought his A game in this book when talking about strategies. Tim gives some real life examples of how to cash in on your passion. He also teaches you how to outsource the stuff on your plate that keeps you overwhelmed. The things that prevent you from getting to the fun parts of life. I was so motivated I hired my first virtual assistant to fix pictures for me. 6️⃣$100 Startup by Chris Guillebeau [22:41] ✅https://amzn.to/2H8xvLA Similar to the 4-Hour Work Week, Chris doesn’t call it the cash flow muse - instead he refers to i as micro business. He’s talking about the side hustle. Chris gives information for starting a side hustle and gives great examples of people that have done this in different ways. 7️⃣The Millionaire Messenger by Brendan Burchard [24:49] ✅https://amzn.to/2H7jI88 How do you monetize your expertise? Brandon introduces his 6 Profit PIllars which works as a step-by-step guide to make this happen. It made it really each for me to work through the process. 8️⃣Miracle Morning by Hal Elrod [27:48] ✅https://amzn.to/2H7lvdo You’ll hate me for this one if you are a night owl! I used to stay up until 1 -2 am working and hustling. After this book I changed to getting up early like 5 am, sometimes 4. By getting up early I am able to complete a morning routine that puts me ahead of the game. 9️⃣Expert Secrets by Russel Brunson [31:01] ✅https://amzn.to/2IqdUWK Russell created a software program called Clickfunnels. It is a program that is used to set up sales funnels quickly and easily, like with the click of a mouse. Russell lays out a blueprint for you in his book Expert Secrets to help you develop a business.

Here are some of my thoughts around alcohol and drugs, right before I break my 2 month alcohol fast w/ a glass of wine. Enjoy :) My links: Website: https://joshmoxey.com Instagram https://instagram.com/joshmoxey Facebook https://facebook.com/joshmoxey YouTube https://joshmoxey.com/yt Snapchat https://snapchat.com/add/moxeyjosh Twitter https://twitter.com/joshmoxey Podcast: The Josh Moxey Show Intro/outro music: trfk - monday https://soundcloud.com/trfkmusic/monday

In der letzten Podcast Episode haben wir über die Informations-Überflutung gesprochen. Auch in der TV-Branche begegnen wir dem Dilemma der konkurrierenden Informationskanäle um die tägliche Aufmerksamkeit und Zeit des Kunden. Um sich diese zu sichern, bedient sich die Branche eines begehrten Mittels, dem sog. Hook. Frei übersetzt einem Anker. Der Hook ist ein probates Mittel, um auf die Liste der Informationen zu gelangen, die die Zielgruppe konsumieren will. Es ist einfach erklärt ein simpler Twist eines bekanntes Themas das dazu designt ist, um die Zielgruppe zu ködern und einzufangen.   Komm auch gerne hier vorbei und tanke mehr Wissen: Instagram Youtube Kanal Facebook Gruppe Carmen Brablec Blog - Hinterlasse hier gerne Deinen Kommentar zur heutigen Episode   Show Notes: Wine Library TV Episode 2 Wine Library TV Episode 1001 Gary Vaynerchuk Webseite   Das Transkript zur Folge:   Die Copy-Cat Falle - Warum die Strategie von anderen bei Dir nicht funktioniert Schauen wir uns dazu ein Beispiel an. Nämlich Wine Libary TV Show von Gary Vaynerchuk 2006 übernahm er das Spirituosen Geschäft von seinen Eltern und entschied, etwas cooles, etwas anderes zu machen. Er wollte etwas neues in den Marketing Mix integrieren. Er entschied sich dazu, Videos anzufertigen. 5 Tage die Woche täglich nahm  er eine Show über Weinverkostung für seine Zielgruppe auf. Schauen wir in seine 2. Episode kurz rein.   https://www.youtube.com/watch?v=BZ_6h59omTo   Du musst nicht mal verstehen, was er sagt, es geht um das Wie. Es ist unfassbar langweilig. Er tappt in die Copy-Cat Falle. Er macht das, was alle vermeintlich versnobten Wein-Profis tun. Er sitzt in seinem Rauten-Pullunder,  brav frisiert hinter dem mit Gläsern und Weinflaschen bestückten Tisch und spricht über Wein in dieser speziellen überheblichen Art. Er zieht das für 76 Tage durch. Jeden Tag das Gleiche. Sein Fehler bestand darin, eine Show zu kreieren, von der er dachte, dass sie jeder will. Weil sie es eben schon mannigfaltig gab. Doch in Konkurrenz zu andern zu treten, die bereits eine Nische erfolgreich besetzen, führt nun mal nicht zum Erfolg. D.h. wir haben hier Inhalt, der schon in die Masse eintaucht und darin buchstäblich baden geht.   Gary Vaynerchuk findet den Kern seiner Marke Gary erhält viele Rückmeldungen auf seine Show, doch leider von der negativen Art. Man fragt ihn sogar, ob er denn überhaupt alt genug sei, Wein zu verkosten, da er so jung wirke. Du weisst ja, in den USA darf man erst ab 21 Alkohol konsumieren. Natürlich hat es Gary getroffen, dass seine Inhalte nicht ankamen, doch eine wirkliche Wendung brachte eine Email, die er zu seiner 76 Episode erhielt. Der erboste Weinkenner titulierte Gary als einen Sportfan, der Wein mag und damit nicht qualifiziert sei, solch eine Show überhaupt durchführen zu können. Das war der Moment an dem aus dem Copy-Cat eine Marke wurde. Denn Gary erkannte die Wahrheit hinter der Nachricht. Denn er war als seriöser Weinverkoster einfach nicht authentisch, er hatte sich in eine Rolle gepresst, von der er glaubte, sie erfüllen zu müssen. Er umarmte die Tatsache, dass er ein Sportbegeisterter Mensch war, der Wein liebte und machte das zu seinem einzigartigen Image. Binnen 5 Jahren entwickelte sich damit sein Geschäft von 4 Mio auf 60 Mio $ Jahresumsatz . Er macht immer noch tägliche Videos, wenn heute nicht  mehr ganz zum gleichen Thema. Ich möchte Dir eine Folge aus 2011 vorspielen, in der er das Konzept einer Sportshow über Wein umgesetzt hat.   https://www.youtube.com/watch?v=CUe_xtK8aSg   Eine neue Strategie kann die Markenbildung meist erst ermöglichen Du hörst den massiven Unterschied. Im ersten Moment hast Du das Gefühl in eine Sportmoderation hingezappt zu sein. Und das ist auch genau das, was Gary anders macht. Er hat sich das Image von einem von hundert Weinverkoster abgestriffen und das Image eines Sportmoderators mit der Liebe zu Wein...

Rozmowa Marcina Osmana z Garym Vaynerchuckiem na temat: - biznesu - sprzedaży - jego najnowszej książki - różnicy pomiędzy mentalnością europejskich a amerykańskich przedsiębiorców. Link do książki Garyego https://www.garyv.pl Gary Vaynerchuck to: przedsiębiorca, autor bestsellerowych książek wg. New Jork Times’a. Gary jest znany z tego, że za pomocą narzędzi takich jak Twitter, Facebook i Youtube potrafi tworzyć bardzo zaangażowane społeczności internautów, którzy bardzo często zamieniają się w jego fanów, a przez to w… klientów jak i ambasadorów jego brandu. Przez wielu uważany za geniusza marketingu i biznesu – co potwierdzają jego osiągnięcia biznesowe: ♦ inwestycje w Twittera, Ubera, Facebooka i wiele innych biznesów ♦ twórca Vaynermedia – jednej z najlepszych agencji marketingowych w USA ♦ twórca popularnych kanałów youtubowych takich jak WineLibraryTV, czy AskGaryVee

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation — I’m Stephen Woessner. Have you ever noticed how most people only pay attention to the final product of a successful business owner? They say things like…“I can never be like them.” or “They got lucky.” What most people don’t see is what the business owner overcame on their path to becoming successful. All of the struggles. All of the daily rejections. The heartaches. The betrayals. The rumors. The criticism. Even the empty bank accounts. And all of those lonely nights while they worked hard to make their vision become a reality. You see, Onward Nation, the only difference between the one who quits, and the one who doesn’t, is that the successful owner showed up every day. The successful owner worked hard every day. They hustled every day. They learned from a proven mentor every day. They worked hard to improve every day. They did all this…even though they felt like quitting…every day. And eventually, they became who they are today…a successful business owner. All of this is a very powerful lesson that I learned from Patrick Bet-David, founder and host of the popular YouTube channel, ValueTainment. Onward Nation, if you haven’t already subscribed to Patrick’s YouTube channel, I highly recommend it. Patrick is exceptional at teaching success principles and lessons you can apply immediately in order to move your business onward to that next level. And during this solocast, we are going to dig deep into one of the fundamental – yet underlying principles that I just shared from Patrick. The principle is fundamental to success — but Onward Nation — it is also easy to miss, overlook, or to take for granted. The principle is that there is no such thing as an overnight success. There isn’t. No matter what industry — no matter what sector — the companies that have achieved sustainable success reached their pinnacle after years and years of perfecting their craft. Successful people think about long-term wins – not short-term wins. It is about the long-haul, it is about endurance, and outlasting the competition not just for today – but for years and years down the road. So I am going to share some examples to illustrate this powerful principle. Why? Because it is critically important to realize that success takes time. Your success requires your full attention. Your success requires failure, it requires making adjustments, repositioning, trying again, failing again, reintroducing products, and maybe even being on the brink of collapse as was the case with Apple, before you finally, truly “make it.” My hope for you is that you will celebrate the challenges and obstacles that are in your way right now. With the right perspective – you will see them as the gift that they are. Each challenge – each obstacle – each setback – is actually making you stronger — if you let them. Each embarrassing failure is forcing you to think differently — they are testing your commitment to your vital priorities, vital function, and your wherewithal. Will you push forward — or will you quit, Onward Nation? My hope is that you will always push forward and never quit. There is no such thing as an overnight success. Instead, it takes persistence and tenacity over the long haul. The path to success often winds and swerves – and then ultimately – you make it – after 15 to 20-years of grinding it out and remaining focused on your vital priorities that you are then seen as an “overnight success.” To that point, I encourage you to go back and re-listen to my interview with Verne Harnish in episode 205 and listen carefully to how Verne introduces himself to you, Onward Nation. Verne says this is his 34th year of doing just one thing — helping companies scale up. His organizations and companies are devoted to this “one thing”…his books are dedicated to this “one thing” and even his family and friends are dedicated to supporting him be successful with this “one thing.” The discussion with Verne is so compelling because he takes some time to dispel the overnight success myth by sharing some interesting data points and stories. One of those data points is that there are over 11,000 new companies launched every hour all over the world today. Just think of that, Onward Nation…11,000 new companies an hour. However, the vast majority of those companies will not be successful — they will lack the fortitude — the staying power to effectively scale their business. For example, Verne went on to share that of the 28 million businesses in the United States, about 24 million of the total are solopreneurs and will never scale up. Why? Most lack the resources — and I don’t mean just financial. Often times, as Verne shared, it is not a question of “how much do I need to scale?” but typically a question of who do I need to be in association with in order to scale up over the long haul. Verne cited Apple and how the company had slowly moved along with their 25-year timeline — nearly collapsed — until Steve Jobs came back. At the time Jobs returned, they had 9,800 employees and were nearly broke. And likely all of us know what happened following the iPod’s release in 2001 — but it didn’t succeed right away…in fact…the iPod floundered a bit for a couple of years. But in 2003, it got some traction and now Apple has scaled to over 110,000 employees during the last 13 years. It would be very easy to forget about those first 25 years of trial, error, struggle, losing millions of dollars, nearly going broke, and then focusing on just one thing and doing it with excellence in the iPod — and then traction takes hold. Success requires a disciplined effort over a long period of time. Some people look at Gary Vaynerchuk, CEO of Vaynermedia in New York City, as this guy who came out of nowhere to leap in front of the social media space and is now super popular with a massive following. Couldn’t be further from the truth — and Gary would be the first one to tell you. His story is one of grit, tenacity, outworking the competition, and playing to win for the long term. When Gary launched Wine Library TV — his daily show — for about the first year, his audience was really small…almost discouragingly small…but Gary didn’t quit. Then year two…then year three…then year four…then year five, and then year six. Six years, Onward Nation! Six years of producing a high-quality show of 20 to 30-minutes of engaging video content — every day — that’s what it took for Gary Vee to win. Just think about that for a minute. The magnitude of content he produced. It is really easy to look at Vaynermedia today and become impressed with the success — heck — nearly 900 in NYC and five other locations across the United States — those are significant accomplishments. But to me, and I suppose it is because I’ve had the rare opportunity to be Gary’s guest at Vaynermedia, to go behind the green curtain to interview him and to learn from him, I know that one of the things he is most proud of — and he should be — is all of the hard work, the struggle, the determination to make something out of nothing. Gary truly enjoys the journey to success — and he would be another one to tell you there are no shortcuts to success. And just because someone gets paid over $50,000 to deliver a keynote today — like Gary does — there is precious backstory there and it’s the backstory that is much more interesting. Let’s take a look at the late Peter Drucker, arguably the godfather of modern day management. Verne Harnish shared with me during our interview that of Peter’s 39 groundbreaking books, only 13 of them were written before Peter’s 65th birthday. Peter wrote twice the number of books after he turned 65. What? It takes a long time, Onward Nation, to collect, curate, and share the wisdom that is deep and impactful enough to matter and add value to a lot of people, like Peter did. Or, how about Picasso? Of his top 10 paintings — six of them were painted after he had turned 50. And four of the of 10 paintings were completed when Picasso was 51. Again…it’s the long-term commitment to your vital priorities and vital functions…perfecting your craft with years, and years, and years of disciplined effort. I have mentioned vital priorities and vital functions a couple of times this morning — so if you want a refresher on terminology — just go back and listen to episode 203. I dedicated an entire solocast to the topic of the vitals in your business and the lessons I learned from one of my mentors, Darren Hardy. So let’s move onto another example of long-term success. It would be very easy to look at James Patterson, one of the most successful novelists in history, and think — wow — here’s a guy who has it made. How amazing to be that lucky — to just write all day — what a joy. Again, let’s go behind the green curtain. I had an opportunity to interview the incomparable Linda Kaplan Thaler — oh my word, Onward Nation — Linda is brilliant. She was the creator of the AFLAC duck and so many ad campaigns that I know you will recognize if you go back to listen to our interview. But during our conversation, Linda told me about how she used to work for James Patterson when James was the creative director of the agency where Linda worked. James and Linda worked together for 17-years and became great friends. As Linda shared with me, James did not become a great novelist by accident or luck. Instead, to perfect his craft, James would get up every morning at 4:00 and would write for four hours until 8:00 when he would leave his home for the agency. He would then put in a full day — go home — and be in bed by 8:30 every night. And he rinsed and repeated this process for 21 years, Onward Nation. Staggering. 21 years! Just think about how many times during those 21 years that he would have second guessed himself, called himself bat crazy, how much criticism he received from friends and family encouraging him to just quit and to give up on his dream, and so much more. But he didn’t. He remained committed to his vital priority — and after 21 years — he became the successful James Patterson we know today. Or, how about Henry Ford? He was 40 years old when he founded the Ford Motor Company with the help of friends, family, and several investors who collectively helped him raise $28,000 in capital in 1903. And if you look through Mr. Ford’s timeline, you will see trials, tribulations, blood, sweat, tears, heartache, success, followed by disappointment, followed by triumph, followed by obstacles. So, let’s put all of these stories and principles into context by remembering the excellent lesson taught to us by Cody Foster, founder of Advisors Excel, our exceptional guest on Episode 81 of Onward Nation. Cody said to me, “Stephen, don’t compare someone else’s front-of-stage with your back-of-stage.” If you only look at someone’s front-of-stage — what you see in the public eye — you miss all of the struggles, the obstacles, the pain, the suffering, the courage, and their zig-zagged journey to where they are now. For example…we could look at Dwayne Johnson, aka The Rock, one of Hollywood’s hottest and most in-demand actors today…and it would be easy to fall into the trap of thinking that his path to success was different…that it wasn’t full of struggle, grinding it out, working hard to be the best…and most importantly…that it took 20-years for Dwayne to reach the pinnacle of success that he now enjoys. An injury on the football field at the University of Miami that ended any hope of a professional football career that then he directed his attention toward professional wrestling. And then he worked tirelessly to perfect his craft…slowly…training…making mistakes…until he made it to the big show…22,000 people in New York City’s Madison Square Garden…and a pay-per-view television audience for his first big shot at a win back in 1996. And due to all of the excitement…he forgot to direct his attention toward the correct camera…so the huge at-home audience saw a lot of The Rock’s back. Did this send him spinning and worrying about the mistake? No! He got back to work…and ground it out for years until he won his first WWE championship. And then that success led to controversy and tension…which he battled through…and finally some smaller movie roles…then a movie series…then some larger roles…and in November 2016…a starring role in Disney’s Moana as the mythical, Maui, whose bigger than life personality is a perfect fit for The Rock. And if you want to see some awesome behind the scenes video for the recording of Moana – just check this out: But what if The Rock would have quit after football? What if he would have quit in his early WWE career and let the frustration of not getting an early break set him back? What if he approached the smaller movie roles with less than full enthusiasm and instead decided to hold out for the big one? What if, Onward Nation…The Rock had not been willing to invest the 20 years of blood, sweat, and tears to become an overnight success? What if? And what if you don’t? You will be robbing the world of your special gifts and talents. What if Napoleon Hill gave up and quit because he had not become an overnight success? But, most people don’t know the story behind the success of “Think & Grown Rich” — and how the first edition, per se, was a great book but not well-received by the American public. Why? Well, several factors. First, it was published in 1928 — just one year before the Great Depression. The American public was not looking for — or ready for — a success manuscript at that time. And second, the book was huge and it was under a different title. It was the 612-page “Law of Success” — wow. I own the book — it is sitting on my desk right now — and it is amazing. It is essentially a more comprehensive version of “Think & Grow Rich.” Smartly, Napoleon decided to revise and repackage the Laws of Success by trimming it down — making it more concise — and then publishing it as “Think & Grow Rich” in 1937, nearly 10 years later, following the Depression. “Think & Grow Rich” then went on to sell 70 million copies worldwide. Again, no such thing as an overnight success. So don’t give up, Onward Nation! I hope you realize that the struggles you are facing — perhaps the abyss you are staring into right now — is all part of the master plan. You are more talented, more wonderful, more gifted, more incredible than you can possibly imagine. You are a child of the highest God and were blessed with an abundance of talent — so don’t quit — don’t give in — don’t stop. Keeping moving forward — success is there for you — just not overnight. So with that…I want to thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. My direct email address is stephen@onwardnation.com — and yes — that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email. So please let me know how you think we are doing. I look forward to hearing from you. Until then, onward with gusto!

This episode features Philippe Melka, one of the most renowned winemakers in California.  Joining us is Meghan Zoebeck, who is one of the winemakers that make up the small Atelier Melka workshop, which is responsible for the consultation to some of Napa's leading wineries.  I have received many requests for a discussion of managing native fermentations and I felt Philippe's experience would be ideal for this topic.  After Philippe shares the mishap of feeding red pomace to the winery cows at Seavey Vineyard back in 1995 we get right into the thick of fermentation management including both philosophical and technical aspects.  This episode gets deep into the weeds of red wine fermentations and we also cover the practice of extended macerations.  We wrap up with a discussion of Philippe and Meghan's recent forays into Pinot Noir winemaking.  I had a great time recording this episode and I'm excited to share it with all the Inside Winemaking listeners.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE Atelier Melka Melka Wines, Napa Valley Seavey Vineyard, Napa Valley Philippe on Wine Library TV back in 2006 SO2 podcast from Inside Winemaking featuring Zeke Neeley Dominus Estate, Napa Valley Lail Vineyards, Napa Valley Vineyard 29, Napa Valley Dana Estates, Napa Valley Constant Diamond Mountain, Napa Valley I'm hoping to put together an episode where I answer listener questions about grapegrowing and winemaking.  Please email what's on your mind   jim@insidewinemaking.com The Inside Winemaking Podcast on iTunes And Stitcher Radio Too Questions?  Comments?  Let me know what you think: jim@insidewinemaking.com

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 405. Today I am going to share a lesson about why — and how — you need to “go long” with your Dream 50 — each and every week. But first…I hope 2017 has started off with so much momentum for you that you’re scrambling to hang on to all of the opportunity by your fingernails — and that you are being forcefully pushed to scale your business — that your expertise is in such high-demand that you’re looking for any and all ways to expand what it is you’re offering to your customers — and that your view of your most profitable customers is getting clearer and clearer — giving you the opportunity to serve the customers who value you and your team the most — and in the process — you’re delivering your best work to the customers who appreciate most what you are delivering — and as a result — you are creating very happy customers! If that sounds like you — you are likely building a predictable, scalable, repeatable — and — profitable business. Again, that’s my hope for you in 2017. But — if this is not what is currently happening in your business — and instead you find yourself prospecting and working hard to turn over every stone you can — looking for new sources of revenue — or you’re being forced to work with customers you would rather not take on — you and your team are stressed trying to meet unrealistic demands of clients who abuse your team with insane deadlines and critical feedback — or maybe your prospective clients are sitting on the fence while taunting you with threats that they are continuing to evaluate all you and your competitors. Does any of that sound familiar? Then this week’s solocast is for you, Onward Nation. Of course…we have all been there. Some of us multiple times — being a business owner for any period of time means you have likely experienced the Entrepreneur Roller Coaster — great book by Darren Hardy by the way if you haven’t already read it. We have all experienced the highs and the lows — and sometimes — it can feel like we will never break free from the lows — and that the highs are way too short-lived. If you are feeling like you’re operating your business at the mercy of the market — it is a symptom of two chronic problems. Problem #1: that you have not precisely defined your client avatar. But that is easy to fix. Just go back to Episode 396 and get my complete blueprint for creating your client avatar — the questions you need to ask — the full process — it is there in complete transparency. Again, that’s Episode 396 — just a couple of weeks ago. Problem #2: you haven’t defined your Dream 50 clients — the people who you most want to serve. Your Dream 50 are of course in-line with your avatar — but these 50 prospects — they represent the best of the best. The highest level — the clients you would most like to serve — your ultimate dream clients. Do you have a Dream 50 list prepared, Onward Nation? If not…you need to. Like immediately. In fact, I have our Predictive ROI Dream 50 list hanging on the wall right next to my desk in my office — I can turn to see the list at any point throughout the day — it is a constant reminder. I think about the list — strategize about the list — every day. You need to do the same with your own Dream 50. Please go to back to Episode 308 for deeper insights into the Dream 50 process — it’s a lesson I learned from Darren Hardy. He told me, “Stephen…you need to create your Dream 50 list — and then — you need to develop a strategy for how you are going to show them the love — consistently — so they know that doing business with you would be one of the best decisions they could make.” And one of the best ways to show your Dream 50 the love is to go long — or share valuable long form content — each and every week. As Jay Baer, our outstanding guest in Episode 305 encouraged us… “You need to give away your best content — your secret sauce — for free.” In full transparency, Onward Nation — give it all away. Every step — every detail — each and every piece. So that if they wanted to — they could steal it all from you and do it themselves. I love that. And if you have been listening to this show for a while — you already know that I am firm believer in that philosophy. I give away the strategies my Predictive ROI team applies for our clients every day — I give those to you for free — in full transparency. Let’s look at this solocast so far…I just referred back to the Client Avatar workshop you can find in Episode 396 — at Predictive — we charge clients for that work. But I am giving it to you. Why? Because I hope it serves you — I want you to steal it — I want you to take it — I want you to apply it — I want you to grow your business as a result of applying it. That is my hope for you. And someday — when you are looking for a content marketing and lead gen agency to help you scale your business to that next level — my hope is you will remember my team at Predictive ROI and we will get a call from you. But until that day comes — you’re going to get it all for free in order to help you move onward to that next level. And you need to do the same — in long form — with your Dream 50 — each and every week. Just like I am doing with you right now. Whether you have your own podcast — or maybe you love video and you want to have a remarkable YouTube channel — or you love to write so your blog is going to be the next must-read on the Internet — it doesn’t matter what medium or social media platform you choose — just choose one and begin going long. So, let’s dig deeper in what I mean by going long — or long form. And yes, there is a time and place for short posts — Facebook Live videos — Instagram stories — short content is awesome. And in today’s attention starved society — short can be great. Let’s take something else from Jay Baer and call these short pieces of content…little info snacks. But, no amount of info snacks replaces the meal that long form content provides your audience. It is only through long form that you can share the true depth of your expertise and short info snacks cannot possibly match it. It is through long form that you can really open yourself up to your Dream 50 — show them who you are — where you come from — what you believe — your values — and where you draw inspiration from. Why is this important to your Dream 50? Because as John Jantsch explains in his brilliant book “Ducktape Marketing”…the conversion or decision-making path is all about someone getting to know you — then liking you — then trusting you — then trying you out — then buying from you — then repeating the purchase — and then becoming your brand ambassador by telling the world. So using long form content to help your Dream 50 move along this decision-making path — at their own speed and pace — is one of the best sales and marketing strategies you can implement for your business. Here, let me make this a bit more concrete with a new business development example. Last week…during one of my biz dev calls with a prospective client for Predictive ROI — I was amazed at the immediate rapport we felt at the beginning of our call. It was electric — as if she already knew me — like we were long lost friends — and not that this was our first phone call. During our conversation, I mentioned my family in passing and she jumped on it — and proceeded to tell me how she knew just how important family is to me — how I learned my entrepreneurial lessons from my grandfather and so on. And then she cited several Onward Nation episodes as the source for where she learned all about me. I was blown away and it felt awesome. Impact, Onward Nation. Or, last Friday…on another biz dev call…our prospective client shared with me that he had checked me out — had done his homework — and felt confident he knew me as a person because of the podcast and the quality of people I spend time with — the incredible guests on our show. Rock solid awesome — always great to hear. And earlier today — we received word that the prospective client had agreed to join forces with Predictive ROI so our team will now be in the trenches with their team to launch an incredible podcast so they can share the same long form love with their own Dream 50. Going long with your Dream also helps you build your platform — your profile as a business person — as an expert — as the go-to-person in your industry. Yesterday, at the end of an interview with a guest, he called me the world’s leading authority on business-to-business podcasting. I thanked him for the amazing compliment, then quickly disagreed with him, but it felt awesome to hear something like that. So why did he say something like that to me? Because the Onward Nation podcast has increased my personal brand equity to the point he felt it was an accurate assessment. And because of the show — I get to hang out on a daily basis with some of the top business owners in the country and around the world. Last week, I interviewed Kevin Harrington from Shark Tank and the inventor of the infomercial. Amazing conversation — and when I have let people know about the time I spent with Kevin — I get an eyebrow raise and a high five. Why? Because there is a small transference of Kevin’s credibility over to me — and that helps my personal brand. By the way — we air Kevin’s episode one week from today — and he is off the charts amazing. But here’s a little secret…you can do the same thing. There is nothing unique and special about what we are doing — the only difference between me and the other 98% of business owners is that I stand up and ask — I make the ask to our guests — and then have the guts to do a great interview. That’s it, Onward Nation. You can do the exact same thing. To prove the point…I urge you to go back to Episode 3 and listen to Stacey Alcorn share her story of how 5-years ago she had zero social circles — she didn’t know any movers and shakers but she did have a desire. So she started a blog — ever so slowly — and now — several years later — she is doing wine tasting on a Thursday afternoon with Kevin O’Leary from Shark Tank while they were both in Boston. What??? The difference between Stacey and other real estate brokers in her marketplace — is that Stacey decided to go long — to create a blog — to create excellent long-form content — and then to use it to share the love with her Dream 50 — and — as the ultimate business card to get in front of the key influencers she wanted to meet. Oh, and Stacey just shared some photos of her recent adventure hanging out with Sir Richard Branson on his private island — yes, his private island. Stacey started with nothing — but — she decided she could be more and has used long form content as her strategy to get it. Here are some other thoughts to consider on the topic of long form. By building your personal platform through long-form content, you will also help your core business grow organically. The most content you create — the more expertise you share — the more you give away — the more you stay in the consciousness of your Dream 50 — the more likely your core business will grow as a result. Predictive ROI — my core business — has grown as a result of Onward Nation — and the core businesses of all our clients — have grown as a result of their podcasts and their weekly long-form content, too. In fact, I was catching up with one of our Predictive clients earlier today and he told me that his podcast has already generated $50,000 in new business to his company. $50,000, Onward Nation! As a result of the success of Onward Nation, we are now producing 20 podcasts for the business owners of other professional service firms. These owners saw what we were doing — the synergy between Onward Nation and our core business of Predictive ROI — and wanted to learn more. When they did — they wanted us to help them apply the same long form content strategy into their business — and now they are growing as a result of the love they are sharing consistently with their Dream 50 and giving away their best content for free. But you must be willing to go long. Going long gives you an opportunity to get real and authentic with your audience — to really let them in — just like I let you in, Onward Nation. There have been times when I am with a guest, and the stories are so emotional, that I tear up…or I get goosebumps, and I share with you how I am feeling — and sure that may be too much for some of you…but that is me. I tend to wear my emotions on my sleeve — and generally my view of the world is AWESOME — but the reality is that not everything is rock solid awesome 100 percent of the time…and I think it is okay to let your audience see that…so they know you are human. Your platform also creates a conduit of trust between you and your Dream 50. I share stories about my family — how my grandparents immigrated here from Greece and Turkey — how they struggled as entrepreneurs through the Great Depression — how they gritted it out — and how we as kids learned those same lessons — and how my entrepreneurial DNA was sharpened — oddly — to razor’s edge while I worked on nuclear missiles while in the Air Force. I have shared some of biggest failures — moments that have made me want to run and hide — and yet — I have shared them with you. Why? Because you cannot hide behind the curtain, Onward Nation if you are truly trying to build trust and authenticity with your audience. We cannot love someone in slices…so yes…I have failed…many times…I have made mistakes that have cost me hundreds of thousands of dollars…and each time it happened…I wanted to puke in the nearest trash can. And now I share those stories with you so you can hopefully avoid the same mistakes — and along the way — realize that I have been in that trench, too. And someday, if we are sitting across the dinner table together — you will have all of that context and that creates rapport like nothing else can, Onward Nation. So — please take today’s message — think about what I said — and decide to go long with your Dream 50 at least once a week. Launch a podcast, create a YouTube channel, dominate Medium, be the next Insta king or queen, find the platform that syncs up with your skill set the best — and do it. Don’t wait. Do it. And yes, your content might not win any awards or even recognition at first. But that is part of the process. Want a litmus test? Go and watch Episode 1 of Gary Vaynerchuk’s Wine Library TV. It’s not good — the lighting is bad — the structure is bad — and he is experimenting — and that is what makes it absolutely priceless. He could have never gotten to Episode 1,000 if he had never started at number 1. And that is why I love #1, way more than Episode 1,000 — I respect Gary’s journey, his hard work, and the grit it took to get to 1,000 — and the courage it took to launch # 1. And then recognize you don’t — and maybe you shouldn’t do this — on your own. You will need a support team around you. And I don’t mean you need to hire an agency to do this for you. Instead, recruit several unpaid interns to help you with audio, or design, or content…but begin building out your team…so you can focus on content and taking great care of your Dream 50. Get started, Onward Nation. Go long with your Dream 50 and it will be a game changer for your business in 2017. So with that…I want to say thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in. I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. Hit me up on Twitter or LinkedIn — or stop by our Predictive ROI Facebook page — and let us know what you think of the show — thumbs up or thumbs down. Either way — we want to know. Your feedback will help us get better. And remember…you can always email me at stephen@onwardnation.com and I reply to every single message. So please let us know how you think we are doing. I look forward to hearing from you. We will be back tomorrow with an incredible interview with Wes Pinkston — likely one of the most thought-provoking, profound, and counterintuitive conversations we have ever had her at Onward Nation. You will not want to miss Wes’s lesson of how to avoid complexification. Until then, onward with gusto!

E' vero che per costruire il proprio brand il video è un canale preferenziale? Scopriamo insieme se e come utilizzare il video per fare brand marketing online, ripercorrendo la storia di successo di Gary Vaynerchuck da Wine Library (https://www.youtube.com/user/WineLibraryTV) a #AskGaryVee (https://www.youtube.com/playlist?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs).☞ DIVENTA PRODUTTORE DEL PODCAST > http://youmediaweb.com/finanzia☞ SCRIVI UNA RECENSIONE > http://youmediaweb.com/recensioni☞ ​SEGUIMI SU SNAPCHAT > https://www.snapchat.com/add/giuliogaudiano☞ ACQUISTA IL MIO ULTIMO LIBRO > http://youmediaweb.com/youtubeperilbusiness

E' vero che per costruire il proprio brand il video è un canale preferenziale? Scopriamo insieme se e come utilizzare il video per fare brand marketing online, ripercorrendo la storia di successo di Gary Vaynerchuck da Wine Library (https://www.youtube.com/user/WineLibraryTV) a #AskGaryVee (https://www.youtube.com/playlist?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs).☞ DIVENTA PRODUTTORE DEL PODCAST > http://youmediaweb.com/finanzia☞ SCRIVI UNA RECENSIONE > http://youmediaweb.com/recensioni☞ ​SEGUIMI SU SNAPCHAT > https://www.snapchat.com/add/giuliogaudiano☞ ACQUISTA IL MIO ULTIMO LIBRO > http://youmediaweb.com/youtubeperilbusiness

Daniel Gefen is all about working on his business, not in his business. Hard work and dedication has built a life where he can do what he wants with his time, and this is , to him, is real freedom. In this episode he shares many nuggets of wisdom that can get you on the path to passive income as well. Daniel had a rough go of things back in 2008 when he lost his 6-figure job (which he had negotiated up from $60K) due to the economy. This left him homeless with his wife and child, until he moved back to London to work at his dad's grocery store. He was grateful to his father for taking them in, but he couldn't stand working at the store. Being fed up with his job led him to pursue entrepreneurship. He decided to start a virtual office and telephone answering company (Jet Virtual). It was a lot of work at first as he was filling all roles within this new company. Daniel hired people as the company grew, but this too came with its own set of headaches. When his lead receptionist quit, he learned that you should “Never, ever rely on one person to do everything.” Her leaving really hurt as she knew all the protocols and handled all client issues and needs. On top of this, that same day he received a notice that he had to vacate his office within the next two weeks. This was too much for him and he was about to close the business when he decided to make a rather bold and unconventional move. He decided to outsource all his clients to a competitor. This turned out to be the best decision he'd ever made. Over the next year he was a one-man crew building his company with a laptop and free internet access from a local hotel. He'd turned a disastrous situation into a passive income generating machine that didn't require much work from him to continue running. According to Daniel, the biggest area that people struggle with in business is second guessing themselves. The only way to overcome this is through action. “Once you start taking action, the action starts to get results and the results start to boost your ego and self-esteem.” This leads you to realize that you really can do this and can find success. One other simple yet profound piece of advice is to “Stop consuming and produce”: For every book you read, write an ebook For every 10 videos you watch, make a Facebook Live video For every 10 Snapchat stories you consume, produce one “You can't earn money by consuming, the only way you're going to earn money is by producing; putting stuff out there.” To get entrepreneurs producing more, Daniel wrote an article entitled, ‘Focusing on ONE thing.' He says that by nature we want everything and we're distracted by all the shiny things out there. But we only have so much time in the day so we need to focus on ONE; product, platform, niche, etc. “People who try to be everything to everyone end up being nobody to no one.” Start small, conquer that area, then expand. This was a great interview with Daniel, a flexible, honest and creative person who has built a business that allows him to live the life he wants. Now that you've heard some of his wisdom and great advice, get out there and start producing more for your business.   SOME QUESTIONS I ASK: What was the motivation behind Daniel's first company? What made him want to start his podcast? What's the biggest area that people struggle with in business? How can people put the idea of focusing on the one thing that will grow their business?   IN THIS EPISODE, YOU WILL LEARN: Why Daniel thinks it's important to under-promise and over-deliver Why you shouldn't wait for the results of your work but just continue to produce. Why it's important to view taking risks as simply experiments and not potential failures. That the reality is it takes years to build a successful business and it won't happen overnight. Plus much more…   DON'T STOP HERE… Connect with Daniel: Website | Facebook | LinkedIn | Twitter ‘Focusing on ONE thing': Article   ADDITIONAL RESOURCES: ‘The E Myth' by Michael Gerber ‘The 4-Hour Workweek' by Tim Ferris Gary Vaynerchuk's first ‘Wine Library TV' Video

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation — I’m Stephen Woessner. Just wanted to start off today’s solocast with a big thank you. I appreciate all of the feedback — thoughts — recommendations — and encouragement following last week’s solocast. I love hearing when our work is helping to make a difference for you — to create an impact for you, Onward Nation — and perhaps this may sound odd — but I also love hearing when we have missed the mark. If and when we underdeliver — because knowing that — helps us get better! All of your feedback helps us move onward to that next level. So thank you, Onward Nation. I appreciate you being here. I appreciate you sharing some of you invaluable time with me today. Please continue letting us know what you think. Thumbs up or thumbs down. We appreciate you so very much. So for today’s solocast…I am going to take one of the themes from last week and go an inch wide and a mile deep. You may recall, that last week’s solocast, I addressed the slippery slope — the mental trap — that is so easy for any business owner to fall into. It is the trap of thinking that becoming an overnight success is possible — and — comparing your back-of-stage with another company’s front-of-stage. It’s a tempting thought — it can be so intoxicating to hope for — or to do those comparisons — but there is no such thing as an overnight success, Onward Nation. The insights I learned directly from Verne Harnish, founder of EO and Gazelles — duringepisode 205 speak directly to this point. Verne took me behind the green curtain at Apple to discuss how they struggled for their first 25 years — 25 years, Onward Nation. And finally in 2001, they began to rapidly scale following the introduction of the iPod. But it took 25 years of struggle — and nearly going broke several times — in order to get there. Verne also shared the story of Peter Drucker, the godfather of modern day management…and how Peter reached his most creative and productive point in his career after the age of 65. Peter wrote twice the number of books after his 65th birthday than he did when he was younger. It takes a long time Onward Nation to curate that level of content and develop that depth of expertise. Verne then shared insights regarding Picasso and the number of masterpieces he produced after turning 50 years old. Picasso created the majority of his most famous works after he had turned 50! And then the insights I learned from Linda Kaplan Thaler — our guest in episode 226, which will air on Monday, May 2nd — and the story she shared about the acclaimed novelist, James Patterson. Thanks to Linda — we now know James had been hard at work perfecting his craft for 21 years before his first bestseller. Honing his skills, day in and day out. Every day — hours and hours — working on his craft from 4:00 in the morning until 8:00 — and then going off to his day job at one of New York City’s leading advertising agencies, where he worked with Linda for over 17 years. An amazing story of grit, tenacity, persistence, and never giving up. So for today’s solocast…I am going to share some additional perspective and lessons I began to share last week regarding what I have learned from spending time with Gary Vaynerchuk. I will share those lessons deeper — and then connect them to what I want to share with you today, which is how and why you should build a platform to grow revenue for your business. But again — this too, Onward Nation is a long term play. Building a platform is not an overnight thing as you will see with Gary’s story. There are no shortcuts. It takes hard work and disciplined effort. But your hard work will create distinction for you — because the majority of your competitors will not want to work that hard. And grounded in that reality, Onward Nation, is your major opportunity. IF — you are willing to seize it. Just like Gary Vee did. He recognized it and then capitalized by being willing to work his guts out to make his vision a reality. I have a lot of respect for Gary — and anyone — who is willing to do that. My guess is you are already familiar with Gary Vee — but just in case you’re not — Gary is the founder of Vaynermedia and one of today’s foremost social media experts. He is the bestselling author of four books. In my opinion, his social media book, “Jab, Jab, Jab, Right Hook” is the best social media book ever written. It is outstanding. And it is just as relevant today as it was when it was released in November 2013. The consumer behavior and platform strategy Gary sets forth within the book is still spot on. But “Gary Vee” has not always been “Gary Vee.” In fact, just a mere 10 years ago, Gary was largely unknown on the social media scene. Gary was the director of operations at his family’s liquor store in New Jersey. He didn’t have 1.2 million Twitter followers then. Vaynermedia didn’t exist. YouTube was just getting underway, same with Twitter, and nearly zero companies were investing in building out video blogs or becoming their own “media channel”. But Gary was different. He could see that he needed to create a “platform” by sharing valuable content via the social Internet. And he decided to do just that. Before we go much further — let’s have a quick definition — what’s a “platform?” At its core — a platform is what you stand for — your ideals — your vision — your purpose inside your business or in your life. But, platform has also morphed into meaning your audience, or followers, your tribe, your community, or sometimes even the size of your audience. So from a business perspective, building a platform, depending on your industry, can make all of the difference. During episode 42 of Onward Nation, you will hear Gary and I talk about the early days of Wine Library and his strategy behind it. Gary said to me, “I started Wine Library TV because I was worried about the vulnerability of us and wineries selling direct to consumers. And I figured if I became influential, that me as a curator would protect me against wineries selling direct to consumers.” — Gary Vaynerchuk, episode 42 of Onward Nation. You can also find the video interview Gary and I did at Vaynermedia here:    Gary launched Wine Library TV on May 17, 2006. Very few businesses had a video blog — and no one in the wine industry did. Yet he did it anyway.   And for the first year or so — each episode reached more and more people — but slowly. Wine Library TV was not an overnight success. To Gary’s credit — and one of the things I admire most about him — he looks for opportunity in business — where are the untapped “wells” — and then he plants his flag — he puts up his drilling rig — and he drills and inch wide and a mile deep — and doesn’t stop. Now, truth be told, Gary might be the only person in the field drilling — and sometimes, Onward Nation — being the early adopter, can be a very lonely feeling. But when Gary is convinced the strategy will work — he commits the necessary resources to learn all that is necessary and then make it work. Does that mean Gary is successful 100 percent of the time? No, no one ever is. But success and failure are all part of the process — the ying and the yang to it all. But he was willing to stake his claim and then make improvements along the way. To illustrate my point…if you go to the show notes for this episode — we have embedded the videos for Gary’s Episode 1 and Episode 1,001 so you can see how the Wine Library TV evolved over time. Take some time to compare the on-screen graphics, Gary’s comfort level in front of the camera, the background, and the lighting between the two episodes. Both episodes are off-the-charts for content — and this may surprise you a bit — but I actually prefer Episode 1 over Episode 1,001. But it isn’t because Episode 1,001 under delivers — it doesn’t. I like Episode 1 so much because it is the start of something amazing, something inspiring. It is the first edition of something that went on to change the wine industry and to propel the success of Gary’s family business. Wine Library TV — and Gary’s talent of discerning opportunities from the clutter — thrust him into the social media spotlight. Episode 1:     Episode 1001:     I like Episode 1 because of the guts it took Gary to produce it — and then — the commitment to produce an excellent show fives times a week. That is how you build a platform, Onward Nation. Not overnight. Gary knew he could win over the long term if he was willing and disciplined enough to play for long term wins…and not to try and create an overnight success. So what was the resulting outcome of Wine Library TV? Gary and his family grew their business from $3 million to over $60 million a year in sales as a direct result of Wine Library TV. Wow, Onward Nation. 20x growth for their business. And they did it because of Gary’s unwavering long-term commitment to this philosophy. “Creating content for the social Internet is literally the cost of relevance in today’s society.” — Gary Vaynerchuk Well done, my friend. Now, if you are thinking about Gary’s success — his long-term commitment — and then thinking to yourself, “Yeah, but I could never do that.” And you are starting to feel some hesitation right now as you question yourself on whether you could follow in Gary’s footsteps and apply his recipe and strategy to your industry. The answer is yes you can…but…I want you to take a moment to consciously realize something here. I want you to realize that any hesitancy you may be feeling right now about building your platform is the Imposter Syndrome attempting to hold you back! That voice you may be hearing inside your head asking you the painful question of, “Who do you think you are? To launch a podcast — who would listen to you — what do you have to say that is worthy of sharing?” Those are tough questions to listen to, Onward Nation. Very tough. Aren’t they? And I will tell you that I hear the voices and those questions every day. And whoa…the voices really kick into overdrive every time I sit down at my desk to write out my thoughts for each and every weekly solocast. But…and this is really important…I push through the fears, the doubts, the struggles with myself because my conviction behind the purpose of Onward Nation is drilled deep into the Earth. My team and I are fully committed to being outstanding — delivering our best to you every day, no matter how long it takes us to build what we are focused on building. This is a long-term strategy for us just like Wine Library TV was as it has been for Gary. So, Onward Nation — for you to build a rockin’ awesome platform that creates distinction for you in your marketplace or industry, you need that same time of long-term commitment. No matter what the tech is — doesn’t matter if you create a podcast, an awesome YouTube channel, an insightful blog as a resource for your customers and prospects, or if your customers are on Facebook, LinkedIn, or Twitter in droves — then be there with them to have a conversation. Or, if your customers are on Instagram — then be there. If they are on Snapchat — then be there. Or, if you have a decent connection with customers via email — then strengthen your relationships via email and provide deep, deep, deep value. To help guide you on this path — I outlined 5 key steps in a brief action plan that I think will be helpful as you consider the type of platform you want to build. But one final word of caution before I share the steps. And that is — in the wise words of Ty Bennett, “Just pick one platform — master it — go deep — and then maybe add a second. But first — master one.” Wise words that Ty shared during our recent encore interview…episode 212. So here are the action steps, Onward Nation. A business building — platform building recipe for you. My hope for you is that you will put these steps into practice with relentless action and execution: Find out where your customers hang out. Do they listen to podcasts? Are they on Twitter? Are they on LinkedIn? Are they on YouTube? Find out. How? Ask them. Take a survey. Send an email. Make some phone calls. Post on Facebook, post on Twitter…pick a path and create a conversation and ask your customers and prospects questions. Have the courage to ask and learn — even if the answers make you uncomfortable. Think of it this way…if the answers make you uncomfortable — wouldn’t you rather have that information sooner rather than later so you can make changes and deliver more value to your customers instead of them leaving and doing business with a competitor who they believe is more influential and delivers more value than you do? I know…ouch, right? But you can’t fix it if you ignore there’s a problem or an untapped opportunity, Onward Nation. Create a content strategy. And your strategy should accomplish two things: 1) deliver massive value to your customers and prospects. MASSIVE VALUE. Don’t skimp. And 2) ensure that what you are delivering will position you as a thought leader and influencer just like Gary Vee accomplished with Wine Library TV. And by doing so — you will create distinctiveness for your business — just like Scott McKain recommends, our guest duringepisodes 1 and 136 of Onward Nation. Ignore the Imposter Syndrome. Push past it and begin building your content, building your platform, and prepare for launch. Don’t let the questions in your head derail your success. I encourage you to go back and re-listen to episode 158 — which I dedicated toward defeating the Imposter Syndrome — it will be a great resource for you. Because Onward Nation…you are more talented, more wonderful, more gifted, more incredible than you can possibly imagine. You are a child of the highest God and were blessed with an abundance of talent — don’t give in — build the content and it will get easier over time. Execute your strategy — push the launch button! Will your podcast, videos, or blog be perfect on day 1? No! Will you be embarrassed at first? Maybe. But as Reid Hoffman the founder of LinkedIn said, “If you are not embarrassed by the first version of your product, you’ve launched too late.” Does that mean you just launch something that is half-baked? No, it doesn’t. But it does mean that your podcast will never be perfect…you will learn along the path…your listeners will help you get better…and until you have the courage to put yourself out there…you will never receive that valuable feedback. So have the guts — build something great — realize that perfection is not attainable — and that part of the fun is to improve along the way. It’s the journey, Onward Nation — it is valuable to your growth and really fun for your listeners to watch how you evolve and change because of their comments and recommendations. Don’t stop. Never give up, Onward Nation. Keeping moving forward — success is there for you — just not overnight. It will take time — but it is funny how quality eventually rises to the top. It is a struggle — you will feel the pressure but pressure is a necessary force of nature — and pressure creates an astonishing result outcomes. For example…how is a diamond formed? By placing coal under intense pressure for a very long time. Or, how is oil formed? By placing organic material under extreme pressure and heat for a long period of time. Or, say you turn your garden hose on without any sort of nozzle at the end. What happens? Right, you get a steady stream of water coming out the end of the hose. But what happens when you place your thumb over the end of the hose and apply pressure to the water? The water shoots out the hose, doesn’t it? See? That is how pressure transforms and creates a fun and exciting result outcome. So don’t run from the pressure in your business or the pressure you might be feeling as you consider a podcast or some other platform building strategy. That pressure is your guiding force and it will direct you toward big result outcomes if you let it. So don’t ever give up — just remember — when you are feeling the pressure — you are likely to soon experience massive growth and your business is about to jettison forward into something amazing. Keep the faith, Onward Nation and never give up. So with that…I want to thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. My direct email address is stephen@onwardnation.com — and yes — that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email. So please let me know how you think we are doing. I look forward to hearing from you. We will be back tomorrow with an incredible encore interview with Morag Barrett, founder and CEO of leading HR consultancy SkyeTeam. You will love her message about the imposter syndrome and how she believes we are all making it up, every day. She’s amazing. You will not want to miss this discussion, Onward Nation! Until then, onward with gusto!

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation — I’m Stephen Woessner. Have you ever noticed how most people only pay attention to the final product of a successful business owner. They say things like…“I can never be like them.” or “They got lucky.” What most people don’t see is what the business owner overcame on their path to becoming successful. All of the struggles. All of the daily rejections. The heartaches. The betrayals. The rumors. The criticism. Even the empty bank accounts. And all of those lonely nights while they worked hard to make their vision become a reality. You see, Onward Nation, the only difference between the one who quits, and the one who doesn’t, is that the successful owner showed up every day. The successful owner worked hard every day. They hustled every day. They learned from a proven mentor every day. They worked hard to improve every day. They did all this even though they felt like quitting every day. And eventually, they became who they are today…a successful business owner, Onward Nation. All of this is a very powerful lesson that I learned from Patrick Bet-David, founder of PHP Agency, an insurance marketing organization, and is the host of the popular YouTube channel,ValueTainment. Onward Nation, if you haven’t already subscribed to Patrick’s YouTube channel, I highly recommend it. Patrick is exceptional at delivering impactful education, success principles, and business lessons any business owner can apply immediately in order to move onward to that next level. And during this solocast, we are going to dig deep into one of the fundamental – yet underlying principles that I just shared from Patrick. The principle is fundamental to success — but Onward Nation — it is also easy to miss, overlook, or to take for granted. The principle is that there is no such thing as an overnight success. There isn’t. No matter what industry — no matter what sector — the companies that have achieved sustainable success reached their pinnacle after years and years of perfecting their craft. So I am going to share some examples with you over the next several minutes to illustrate this powerful principle. Why? Because I think it is important to realize that success takes time. That success requires your full attention. That success requires failure, making adjustments, repositioning, trying again, failing again, reintroducing products, and maybe even being on the brink of collapse as was the case with Apple, before you finally “make it”. I want you to rest easy today — and to celebrate the challenges and obstacles that are in your way right now. They are a gift — they are making you stronger — if you let them — they are forcing you to think differently — they are testing your commitment to your vital priorities, vital function, and your wherewithal. Will you push forward — or will you quit, Onward Nation? My hope is that you will always push forward and never quit. Back when I was a sophomore in high school, I decided that I wanted to play football. Now, truth be told, I didn’t know the first thing about football…literally…I didn’t even know the positions on the field. I knew zero plays…nothing. And to make matters worse, I was 6 feet tall and about 150 pounds, slow, lanky, without any skill at all. In fact, I was so bad — and I am honestly not exaggerating at all — I was so bad, Onward Nation, that I actually sat on the bench during practice. As a young kid in high school, I thought my coaches were disrespecting me by not letting me practice. Now that I am older — I can only imagine the coaches meetings — they probably went something like this. “Ahem, okay gentlemen, we need to make some adjustments here in practice…has anyone seen that Woessner kid, yeah, he’s really bad. He has no talent on the field. Let’s let him stay on the team but we need to keep him busy on the sidelines because he is so bad that he will get destroyed even in practice.” Which was likely followed by lots of agreement and laughing. I distinctly remember talking with my dad one night when I felt like quitting because I was frustrating with my lack of opportunity — again — I didn’t realize the coaches were helping me, they weren’t trying to hold me back — they were actually ensuring I could move up just not in football — and my dad told me it would be okay if I quit. And that took me back a little bit. Quit? After the call, I thought long and hard about what he said — and I later decided that it was not okay if I quit. Quitting was not okay — and even if I never played another down on the team — I would not quit. I would attend every practice — every game — and root on the guys who were much better than me. But I would never quit. I wasn’t going to be successful in football but quitting to me felt like I would be given up on a lot more than just 10th grade football. So I finished the season no matter how embarrassed I was to be riding the pine bench. I think about those lessons often because they still fuel me today, Onward Nation, and my hope is that the lessons fuel you, too. Don’t ever give up. Remain committed to your vital priorities — and eventually — you will succeed. There is no overnight success — it takes persistence and tenacity over the long haul. To that point, I encourage you to go back and relisten to my interview with Verne Harnish in episode 205 and listen carefully to how Verne introduces himself to you, Onward Nation. Verne says this is his 34th year of doing just one thing — helpful companies scale up. His organizations and companies are devoted to this “one thing”…his books are dedicated to this “one thing” and even his family and friends are dedicated to supporting him be successful with this “one thing.” The discussion with Verne is so compelling because he takes some time to dispel the overnight success myth by sharing some interesting data points and stories. One of those data points is that there are over 11,000 new companies launched every hour all over the world today. Just think of that, Onward Nation…11,000 new companies an hour. However, the vast majority of those companies will not be successful — they will lack the fortitude — the staying power to effectively scale their business. For example, Verne went on to share that of the 28 million businesses in the United States, about 24 million of the total are solopreneurs and will never scale up. Why? Most lack the resources — and I don’t mean just financial. Often times, as Verne shared, it is not a question of “how much do I need to scale?” but typically a question of who do I need to be in association with in order to scale up over the long haul. Verne cited Apple and how the company had slowly moved along with their 25 year timeline — nearly collapsed — until Steve Jobs came back. At the time Jobs returned, they had 9,800 employees and were nearly broke. And likely all of us know what happened following the iPod’s release in 2001 — but it didn’t succeed right away…in fact…the iPod floundered a bit for a couple of years. But in 2003, it got some traction and now Apple has scaled to over 110,000 employees during the last 13 years. It would be very easy to forget about those first 25 years of trial, error, struggle, losing millions of dollars, nearly going broke, and then focusing on just one thing and doing it with excellence in the iPod — and then traction takes hold. Success requires a disciplined effort over a long period of time. Some people look at Gary Vaynerchuk, CEO of Vaynermedia in New York City, as this guy who came out of nowhere to leap in front of the social media space and is now super popular with a massive following. Couldn’t be further from the truth — and Gary would be the first one to tell you. His story is one of grit, tenacity, outworking the competition, and playing to win for the long term. When Gary launched Wine Library TV — his daily show — for about the first year, his audience was really small…almost discouragingly small…but Gary didn’t quit. Then year two…then year three…then year four…then year five, and then year six. Six years, Onward Nation! Six years of producing a high-quality show of 20 to 30-minutes of engaging video content — every day — that’s what it took for Gary Vee to win. Just think about that for a minute. The magnitude of content he produced. It is really easy to look at Vaynermedia and get impressed with the success — heck — 500 employees on Park Avenue in NYC — and that is darn impressive. But, to me, because I have had an opportunity to be Gary’s guest at Vaynermedia, to go behind the green curtain to interview him, and to learn from him, I know that one of the things he is most proud of — and he should be — is all of the hard work, the struggle, the determination to make something out of nothing — he truly enjoys the journey to success — and he would be another one to tell you there are no shortcuts to success. And just because someone gets paid $50,000 to deliver a speech today — like Gary does — there is all kinds of back story there — and it’s the back story that is so interesting. Let’s take a look at the late Peter Drucker, arguably the godfather of modern day management…Verne Harnish shared with me during our interview that of Peter’s 39 groundbreaking books, only 13 of them were written before Peter’s 65th birthday. Peter wrote twice the number of books after he turned 65. What? It takes a long time, Onward Nation, to collect, curate, and share the wisdom that is deep and impactful enough to matter and add value to a lot of people, like Peter did. Or, how about Picasso? Of his top 10 paintings — six of them were painted after he had turned 50. And four of the of 10 paintings were completed when Picasso was 51. Again…it’s the long term commitment to your vital priorities and vital functions…perfecting your craft with years, and years, and years of disciplined effort. I have mentioned vital priorities and vital functions a couple of times this morning — so if you want a refresher on terminology — just go back and listen to episode 203. I dedicated an entire solocast to the topic of the vitals in your business and the lessons I learned from one of my mentors, Darren Hardy. So let’s move onto another example of long term success. It would be very easy to look at James Patterson, one of the most successful novelists in history, and think — wow — here’s a guy who has it made. How amazing to be that lucky — to just write all day — what a joy. Again, let’s go behind the green curtain. Last week, I had an opportunity to interview the incomparable Linda Kaplan Thaler — oh my word, Onward Nation — Linda is brilliant. She was the creator of the AFLAC duck and so many ad campaigns that I know you will recognize when you hear our interview. Cannot wait to share our discussion — we will air it as episode 226 on Monday, May 2nd — so stay tuned for that. But during our conversation, Linda told me about how she used to work for James Patterson when James was the creative director of the agency where Linda worked. James and Linda worked together for 17 years and became great friends. As Linda shared with me, James did not become a great novelist by accident or luck. Instead, to perfect his craft, James would get up every morning at 4:00 and would write for four hours until 8:00 when he would leave his home for the agency. He would then put in a full day — go home — and be in bed by 8:30 every night. And he rinsed and repeated this process for 21 years, Onward Nation. Staggering. 21 years! Just think about how many times during those 21 years that he would have second guessed himself, called himself bat crazy, how much criticism he received from friends and family encouraging him to just quit and to give up on his dream, and so much more. But he didn’t. He remained committed to his vital priority — and after 21 years — he became the successful James Patterson we know today. Or how about Henry Ford…he was 40 years old when he founded the Ford Motor Company with the help of friends, family, and several investors who collectively helped him raise $28,000 in capital in 1903. And if you look through Mr. Ford’s timeline…you will see trials, tribulations, blood, sweat, tears, heartache, success, followed by disappointment, followed by triumph, followed by obstacles. So, let’s put all of these stories and principles into context by remembering the excellent lesson taught to me by Cody Foster, founder of Advisors Excel and my guest on episode 81 of Onward Nation. Cody said to me, “Stephen, don’t compare someone else’s front-of-stage with your back-of-stage.” Meaning…if you only look at someone’s front of stage — what you see in the public eye — you miss all of the struggles, the obstacles, the pain, the suffering, the courage, and their zig-zagged journey to where they are are now. And the last example I want to leave you with is Napoleon Hill. If you have been listening to Onward Nation for a while now — you know I love Napoleon’s book, “Think & Grow Rich.” I have such high regard for this book — it is, in my opinion — the ultimate guide to achieving success. But, most people don’t know the story behind the book’s success — and how the first edition, per se, was a great book but not well-received by the American public. Why? Several factors. First, it was published in 1928 — just one year before the Great Depression. The American public was not looking for — or ready for — a success manuscript at that time. And second, the book was huge and it was under a different title. It was the 612-page “Law of Success” — wow. I own the book — it is sitting on my desk right now — and it is amazing. It is essentially a more comprehensive version of “Think & Grow Rich.” Smartly, Napoleon decided to revise and repackage the Laws of Success by trimming it down — making it more concise — and then publishing it as “Think & Grow Rich” in 1937, nearly 10 years later, following the Depression. “Think & Grow Rich” then went on to sell 70 million copies worldwide. Again, no such thing as an overnight success. So don’t give up, Onward Nation! I hope you realize that the struggles you are facing — perhaps the abyss you are staring into right now — is all part of the master plan. You are more talented, more wonderful, more gifted, more incredible than you can possibly imagine. You are a child of the highest God and were blessed with an abundance of talent — so don’t quit — don’t give in — don’t stop. Keeping moving forward — success is there for you — just not overnight. So with that…I want to thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. My direct email address is stephen@onwardnation.com — and yes — that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email. So please let me know how you think we are doing. I look forward to hearing from you. We will be back tomorrow with an incredible interview with Jordan Goodman, America’s Money Answers Man. You will not want to miss this discussion, Onward Nation! Until then, onward with gusto!

Gary Vaynerchuk is a bona fide Internet celebrity. At last count, he was sitting pretty at 1.21 million Twitter followers, and 226,000 Instagram followers. He’s appeared in the Wall Street Journal, Time Magazine, on Late Night with Jimmy Fallon, Conan O’Brien, Ellen, CNN, and MSNBC. He’s now the CEO of VaynerMedia, a digital agency with more than 600 staff. Vaynerchuk is an entrepreneur, investor, New York Times best-selling author, speaker, and, hailing from greater New York City, a fervent Jets fan. But his success all started with Wine Library TV, a video blog he started when YouTube was still a 1-year-old Internet debutante. From the start of his career, Vaynerchuk has mastered social media to draw attention to his online persona GaryVee, and since then has leveraged his fame to build success with over a decade of shrewd planning and execution. But there’s one secret to success that Vaynerchuk always comes back to. “The reason that I’m speaking to you is that I’ve worked harder than you.” These brazen words were uttered by Vaynerchuk during one of his many training videos. While it’s impossible to know just how true that is, this is a belief central to Vaynerchuk’s life. Hard work is everything. When discussing his success, the word hustle frequently bobs to the surface. “My hustle is better than everybody else’s,” he says, “so I have to bet on it. I bet on my strengths.” And despite living in an age of lifehacks and shortcuts, Vaynerchuk remains a staunch advocate of simple hard work. Armed with little more than his ball-of-fire personality and a will to succeed, he’s built an attention-hungry business empire worth millions. In this interview you will learn: The best strategies to leverage social media for your business What to look out for when it comes to creating the perfect social media strategy The secrets to creating valuable content and why it works How to take care of your employees and build long-lasting and loyal relationships The secrets behind each social media platform and how to take advantage of each one & much more! This podcast episode was brought to you by FreshBooks. When it comes to finding the perfect service to help you manage and track your invoices, time and expenses then you can't go past FreshBooks. Designed for the small businesses and entrepreneurs who don't need full-blown double-entry programming but still want to keep their finances in check, you can't go back once you start using it! Better yet, FreshBooks is offering a month of unrestricted use to all of Foundr listeners ­ totally free right now and you don’t need a credit card for the trial! To claim your free month, go to FreshBooks.com/FoundrMag and enter FoundrMag in the “How Did You Hear About Us?” section to get started today!

I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today's episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn't get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell's strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. ---Transcript--- Hey everyone. This is Russell and welcome to Marketing in Your Car. All right. So I'm excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it The Anatomy of a Loser but I thought I'm just going to focus on the good. Four people didn't… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he's a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. I was going to break down why I don't like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it's funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We've supported you, my entire team has been working with you. We have been here literally until 4 or 5 o'clock in the morning every single morning helping you. Of course he didn't show up for those which is kind of funny. He skipped all the night sessions and didn't do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I'm going to try to make some more money. That way I can invest in Russell's higher ticket programs later on.” My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn't do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying. The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn't show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn't show up for the last three days. So outside those four people who I will deem losers and I shouldn't say it. That's not nice. But that's how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients. It was, as a whole, one of the best events we've ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn't freaking show up and do the work and it's just – anyway, that's how life is, right? So there you go and that's why I didn't honestly message you guys because I was frustrated by those people. I didn't want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o'clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most. We had a chiropractor, someone who owns a certification program and someone who's doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn't go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills. It was so much fun and it was amazing. I can't even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn't learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn't have any value for you. Anyway, just makes me laugh. It was interesting. I went to Tony Robbins' Date with Destiny which is Tony is the best on earth. It's a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren't intelligent enough to notice it, right? Anyhoo, so there's my rant. It's over. Let's focus on the positive. So this is what I'm talking about today because this is something that I think is  crazy exciting and I feel like I've missed the boat on some things and I don't want to miss the boat on this. I don't want you to miss the boat on this. So a couple of things. First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I'm consistent. Every day I do a video.” Alright… I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there's a guy, I think you guys know him, his name is Eric Worre. And he – I don't know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent. So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it's insane. Eric Worre is a smart dude, genius, really nice guy but I don't feel like he's the most charismatic leader in the world. I wouldn't have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it's consistency, right. So I'm going to do that with Marketing in Your Car. This is the most consistent I've ever been with a content publishing platform and I like it but it's kind of like it's delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I've done, like I don't know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I've met this year. His name is Noah. He was just messing with me. He's like, “Hey, man.” Him and his wife, they're amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they're at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It's funny. If you look at our stats, that's what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life. It's kind of cool because – anyway, so I like that part of it. It's kind of cool. But one thing that I don't like is just it's not instant, right? Not instant like if I want to send you a message, it doesn't necessarily mean you're going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What's interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There's this drag that I'm still getting people coming in now and I will probably get those people coming in for the rest of my life. It's kind of interesting. How there's that drag… So there's that. I remember when Twitter first came out. It's like I don't get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he's like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there's a thousand visitors go to wherever I just tweet about.” I was like, “That's kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don't tweet or twit or whatever you call it. They don't do that anymore, right? But conceptually, I said that's really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I'm assuming people still tweet or twit, whatever you call it. But I don't even know. So I kind of missed that platform. Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I'm like; I don't know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever. Anyway, one day I'm driving around. My phone bleeps and I look down and it's one of my friends, Stacy Highland, and she's like – it said Stacy is starting – she's – whatever, she's Periscoping live. I was like I don't know what that means. So I clicked on it and it popped up and instantly I'm talking – I'm watching her talk and she's like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I'm driving around in Boise for the next like five, ten minutes and she's just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I'm watching her stream live and then she's done and I was like there's this instant thing where I could push – where she pushed content to me. I didn't even know how it popped on my phone honestly. So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn't had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here's my Twitter following and my Facebook and all those things and I was like I'm going to add my Periscope thing. I don't even know what my Periscope thing is. So I opened my phone app and I'm clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn't even know who these people are and how they found out about it. I don't even know. I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video. So I sent it to my brother. I'm like hey, every time I do the Periscope, you got to grab it. We're going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I'm like, this is now a platform where I could publish daily where – so what I'm going to do now is every day at the end of the day, when I get – I'm doing Marketing in Your Car usually when I'm driving to the office or driving home but typically I'm driving to the office and I'm sharing my thoughts for the day and just cool ideas and then I'm going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I'm doing and just use it as kind of an over the shoulder – like this is what I'm doing today. This is what I got done. This is what I'm working on. It's exciting. Just share with people and see what you're actually doing. I also want to use it as a way to amplify my content. So like I'm trying to get to a point where I'm doing like a blog post every – a couple of times a week or we're doing – everything we're doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it's about. If you like that, go over there and comment. I'm using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don't know yet. But that's kind of the concept. So I'm excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven't really launched that yet but its happening and all the Marketing in Your Carare there along with the transcripts. A bunch of cool stuff is happening over the blog soon. So anyway, I'm excited. I think Periscope is cool. I think that you guys should all start looking at it. That's one of my big initiatives I'm going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars. So that's my goal and hopefully you guys use this as a platform too because I know it's here. I know there's going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that's the key is just being consistent. So I picked my platform. I don't care which other one comes out. I'm focusing there and we're going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I'm out of here and I will talk to you guys all soon.

I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today’s episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn’t get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell’s strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. ---Transcript--- Hey everyone. This is Russell and welcome to Marketing in Your Car. All right. So I’m excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it The Anatomy of a Loser but I thought I’m just going to focus on the good. Four people didn’t… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he’s a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. I was going to break down why I don’t like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it’s funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We’ve supported you, my entire team has been working with you. We have been here literally until 4 or 5 o’clock in the morning every single morning helping you. Of course he didn’t show up for those which is kind of funny. He skipped all the night sessions and didn’t do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I’m going to try to make some more money. That way I can invest in Russell’s higher ticket programs later on.” My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn’t do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying. The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn’t show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn’t show up for the last three days. So outside those four people who I will deem losers and I shouldn’t say it. That’s not nice. But that’s how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients. It was, as a whole, one of the best events we’ve ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn’t freaking show up and do the work and it’s just – anyway, that’s how life is, right? So there you go and that’s why I didn’t honestly message you guys because I was frustrated by those people. I didn’t want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o’clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most. We had a chiropractor, someone who owns a certification program and someone who’s doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn’t go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills. It was so much fun and it was amazing. I can’t even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn’t learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn’t have any value for you. Anyway, just makes me laugh. It was interesting. I went to Tony Robbins’ Date with Destiny which is Tony is the best on earth. It’s a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren’t intelligent enough to notice it, right? Anyhoo, so there’s my rant. It’s over. Let’s focus on the positive. So this is what I’m talking about today because this is something that I think is  crazy exciting and I feel like I’ve missed the boat on some things and I don’t want to miss the boat on this. I don’t want you to miss the boat on this. So a couple of things. First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I’m consistent. Every day I do a video.” Alright… I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there’s a guy, I think you guys know him, his name is Eric Worre. And he – I don’t know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent. So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it’s insane. Eric Worre is a smart dude, genius, really nice guy but I don’t feel like he’s the most charismatic leader in the world. I wouldn’t have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it’s consistency, right. So I’m going to do that with Marketing in Your Car. This is the most consistent I’ve ever been with a content publishing platform and I like it but it’s kind of like it’s delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I’ve done, like I don’t know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I’ve met this year. His name is Noah. He was just messing with me. He’s like, “Hey, man.” Him and his wife, they’re amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they’re at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It’s funny. If you look at our stats, that’s what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life. It’s kind of cool because – anyway, so I like that part of it. It’s kind of cool. But one thing that I don’t like is just it’s not instant, right? Not instant like if I want to send you a message, it doesn’t necessarily mean you’re going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What’s interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There’s this drag that I’m still getting people coming in now and I will probably get those people coming in for the rest of my life. It’s kind of interesting. How there’s that drag… So there’s that. I remember when Twitter first came out. It’s like I don’t get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he’s like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there’s a thousand visitors go to wherever I just tweet about.” I was like, “That’s kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don’t tweet or twit or whatever you call it. They don’t do that anymore, right? But conceptually, I said that’s really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I’m assuming people still tweet or twit, whatever you call it. But I don’t even know. So I kind of missed that platform. Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I’m like; I don’t know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever. Anyway, one day I’m driving around. My phone bleeps and I look down and it’s one of my friends, Stacy Highland, and she’s like – it said Stacy is starting – she’s – whatever, she’s Periscoping live. I was like I don’t know what that means. So I clicked on it and it popped up and instantly I’m talking – I’m watching her talk and she’s like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I’m driving around in Boise for the next like five, ten minutes and she’s just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I’m watching her stream live and then she’s done and I was like there’s this instant thing where I could push – where she pushed content to me. I didn’t even know how it popped on my phone honestly. So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn’t had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here’s my Twitter following and my Facebook and all those things and I was like I’m going to add my Periscope thing. I don’t even know what my Periscope thing is. So I opened my phone app and I’m clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn’t even know who these people are and how they found out about it. I don’t even know. I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video. So I sent it to my brother. I’m like hey, every time I do the Periscope, you got to grab it. We’re going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I’m like, this is now a platform where I could publish daily where – so what I’m going to do now is every day at the end of the day, when I get – I’m doing Marketing in Your Car usually when I’m driving to the office or driving home but typically I’m driving to the office and I’m sharing my thoughts for the day and just cool ideas and then I’m going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I’m doing and just use it as kind of an over the shoulder – like this is what I’m doing today. This is what I got done. This is what I’m working on. It’s exciting. Just share with people and see what you’re actually doing. I also want to use it as a way to amplify my content. So like I’m trying to get to a point where I’m doing like a blog post every – a couple of times a week or we’re doing – everything we’re doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it’s about. If you like that, go over there and comment. I’m using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don’t know yet. But that’s kind of the concept. So I’m excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven’t really launched that yet but its happening and all the Marketing in Your Carare there along with the transcripts. A bunch of cool stuff is happening over the blog soon. So anyway, I’m excited. I think Periscope is cool. I think that you guys should all start looking at it. That’s one of my big initiatives I’m going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars. So that’s my goal and hopefully you guys use this as a platform too because I know it’s here. I know there’s going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that’s the key is just being consistent. So I picked my platform. I don’t care which other one comes out. I’m focusing there and we’re going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I’m out of here and I will talk to you guys all soon.

Episode 031: Gary Vaynerchuk on Leadership, Self-Awareness, Empathy, and Bill Parcells I originally sent a cold email to Gary roughly 6 months ago asking him to be one of the first guests on my podcast, The Learning Leader Show.  He initially responded and said, “No, I won’t do it as I’m not recording any podcasts now, but maybe you can convince me to do it later.”  Well, six months later (after many emails), Gary and I recorded an incredible episode.  I’m extremely proud of this, and I was especially happy to hear the kind words Gary shared about me and the persistence I showed as well as how I handled a couple scheduling issues we’ve had along the way.  Enjoy this episode with the Great Gary Vaynerchuk! Gary Vaynerchuk is an entrepreneur, investor, author, public speaker, and an internet personality with millions of follows across multiple social media platforms.  Gary has been featured in The New York Times, The Wall Street Journal, GQ, and Time.  He’s appeared on Late Night with Conan O’Brien and Ellen. Welcome To Episode 031: Gary Vaynerchuk on Leadership, Self-Awareness, Empathy, and Bill Parcells Subscribe on iTunes or Stitcher Radio. The Learning Leader Show “I want to build the single biggest building in town.” – Gary Vaynerchuk Some Questions I Ask: What is the most common characteristic shared amongst the most successful people you know? What is the #1 trait you look for in a business partner? What is your interviewing process? How do you prioritize your time? How have you developed such a great network of successful people? Do you care if people like you? Are you okay with being polarizing? How do you always maintain so much energy? Who are examples of great learning leaders? In This Episode, You Will Learn: The importance of self-esteem AND self-awareness The characteristics you need to have to work with him Gary’s method for “hiring fast and firing fast” Why he chose to do this specific podcast, The Learning Leader Show The most important values he learned from his Mom and Dad The powerful of being full of gratitude Why Bill Parcells is a better coach than Phil Jackson Gary’s biggest flaw as a person “Your energy level should come from always having a high level of gratitude.” – Gary Vaynerchuk Continue Learning: Go to Gary's website See why over 1.1 million people follow Gary on Twitter: @garyvee Read his book: Jab, Jab, Jab, Right Hook Read his book: The Thank You Economy Read his book: Crush It!   You may also like these episodes: Episode 003: The Incredibly Interesting Story Of Maurice Clarett And How He Built A 6 Figure Income After Spending 4 Years In Prison Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This episode was absolutely jam packed with great information on a variety of topics. Gary was incredibly inspirational.  Who do you know that needs to hear this?  Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell   From www.garyvaynerchuk.com in his own words: I have been a businessman for as long as anyone close to me can remember. You can be fancy and call it being an "entrepreneur," but at the end of the day, I do business. While most eight year olds were learning how to properly squeeze a lemon, I was managing seven lemonade stands across my neighborhood in Edison, NJ. When I turned twelve, I set my sights on my local mall, where I became something of a legend selling baseball cards on weekends. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad started. It wasn’t long before I became obsessed with collecting wine.   My core thesis has always revolved around one question: Are you marketing like the year you actually live in? That’s it. It’s not about where things are going to be in 5 years, and it’s definitely not about how we’ve always done it. Do what works. Right now.   In 1997 I was selling wine with an email list while most stores were still faxing their customers. Building on that, I quickly came to recognize the importance of e-commerce, and launched WineLibrary.com, one of the very first wine sales sites. As soon as Google Adwords came out, I was the first (and for a long time the only) person to advertise against people searching for “wine.” All of this helped me to grow the store from a $3 million business to a $60 million business, and it was just the beginning.   Within a year of YouTube popping up, I knew it would be an incredibly powerful platform. Armed with a Flipcam and a NY Jets bucket, I started Wine Library TV in 2006 to share my knowledge and passion for wine with a community that desperately needed a fresh voice. It wasn’t long before 100,000 people were watching my videos every day (shout-out to my Vayniacs – love you guys).   In the spring of 2009, my brother AJ and I launched VaynerMedia, a strategic creative agency focusing on social and digital. VaynerMedia has helped Fortune 500 companies like GE, PepsiCo, and Mt Dew execute against their KPI’s, and build their digital brands through micro content and other storytelling techniques. The idea took hold, and what started as a 6-person project 5 years ago has swelled to a 400-strong team spread across the country.   After years of angel investing in companies like Twitter, Tumblr, Uber and BirchBox, I just launched VaynerRSE, a $25 million seed fund that will help invest in and launch the next generation of world-changing technology companies.   When I’m not spending time with my family, who mean everything in the world to me, I speak and share my experiences in business with people around the world. I have also found a passion for storytelling, so definitely check out my latest book, Jab, Jab, Jab, Right Hook. I’m so excited you have taken a few minutes out of your day to drop by. Don’t forget to say hey.     PS: I love to hustle!

Before we get rolling into what I believe is going to be hone of the best coffee chats we’ve ever had here on Entrepreneurs and Coffee, the action show, I want to remind you that you have one more day to enter our Seth Godin book giveaway.  Seth’s latest book, Your Turn, is truly one of his best and you can get your copy at brendanhufford.com/seth. Again, that’s brendanhufford.com/seth. So what the hell do I even say to get today’s episode underway.  I feel like the intro for this episode is the 31 preceding episodes.  I talked about our guest today, Gary Vaynerchuk, in a few of my Q&A episodes and I mention him constantly.  If you aren’t familiar with Gary, he grew his wine business, Wine Library, from $3mil in revenue to over $60mil in the late 90s because he was one of the first people to go all-in with ecommerce.  Then, he saw the power of Twitter and YouTube and created Wine Library TV in 2006.  He’s an angel investor and author.  In fact, he wrote one of the most influential books of my entire life, Crush It, and the free content he’s put online, especially in the last year, has been monumental. In 2009, he co-founded Vaynermedia which has grown into a nationwide 400 person company that helped fortune 500 companies market online and use social channels the way they’re meant to be used. Gary is grabbing coffee with us today while on vacation so there might be some background noise and whatnot but I’m 5000% sure that our chat will be worth listening to. Today, I’ll be asking him about entrepreneurial DNA, creating a successful marriage as an entrepreneur, his new focus on his health and if you’re a regular listener, you know that I teased at launching a product a while back, and I haven’t mentioned it since.  I’ll be giving you more details about why I’ve kinda gone silent on it and I expect Gary will have some unique perspectives on it as well.   Go pour yourself a fresh cup of coffee and let’s sit down with our guest today on the Entrepreneurs and Coffee podcast, Gary Vaynerchuk.

QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate your day.#LINKSHow to ask a question: https://www.garyvaynerchuk.com/what-y...How have I had two long format web shows in a world where things should be kept short? It's quite simple really. The thing is, when it comes to content, quality trumps everything. Back in the day, companies like Yahoo would fly me out to their headquarters to try and help then figure out their long format shows. Why was WineLibraryTV doing so well? The real answer was easy: quality is quality is quality. If I can put out a fifteen or thirty minute show and captive an audience, then it has a chance of doing well. If I can't, then it won't. It's not complicated. There are plenty of shit fourteen second videos. There are plenty of "never get off the ground" one minute shows. You'll watch a three hour movie cause it's good, but you will not watch a fifteen second commercial because it's crap.The length is not the variable in determining the quality. Neither is the sound or lighting or production. It is the message, the message, the message. But of course having DRock around has made stuff much better. :)

#QOTD: Where Are You Consuming The AskGaryVee Show? iPhone? IPad? Tv? or Computer? Where? If you're looking to try and sell ads on your Instagram account, first up you need the followers - the scale - to support bringing in real money. You need to spend the next 6-12 months actively acquiring new users. Then the answer is YES. It's totally fine to be making an ad once every 7 Instagram videos (remember, Jab, Jab, Jab, Right Hook). But you need to make the stuff entertaining. Think like 1950's advertorial-style commercial starring you using the product. Like when they used to bring dogs onto Jonny Carson to eat Alpo dog food. All of that is clearly coming back into vogue. Now here is what I would do if it were me: You need to basically google all of the news and media relating to your specific niche, and you need to reach out to every single person in the first 80 pages of results to let them know what you're doing and see if they can get you exposure. You need to absolutely be pounding all 879 influencers who matter in your niche to make sure they know who you are. You need to be the one to reach out and say "yo". Guys. Most of you aren't TAKING it. You have to understand that with Wine Library TV, I reached out and TOOK it. I emailed EVERYBODY who had a wine blog in 2006, and said "hey, I'm doing this!"And I get that not everybody is comfortable with self promoting. I love when my european friends are like "oh that's such an American thing." But I'm telling you that if you're smart and you position it the right way, which is not to be straight up like "YOU SHOULD WRITE ABOUT ME!" (Right Hook), but instead saying "Hey I love our community, if there is anything I can ever do you for, let me know." (Jab), you're going to see results. You just are.So get out there and take it. 

Gary Vaynerchuk, Host & Founder of Wine Library TV In this historic interview, Lon Safko speaks with Gary Vaynerchuk about his success with building community and Wine Library.  Gary tells us how he built his brick and mortar liquor business to more than $50m by building his on-line community. In this 23 minute interview Gary talks […]

Gary Vaynerchuk, Host & Founder of Wine Library TV In this historic interview, Lon Safko speaks with Gary Vaynerchuk about his success with building community and Wine Library.  Gary tells us how he built his brick and mortar liquor business to more than $50m by building his on-line community. In this 23 minute interview Gary talks […]

Taking a moment to sit down and have a phone chat with the one and only Gary Vaynerchuk, creator of Wine Library TV, Keynote Speaker, Author and Social Media monster! The 15 minutes we have with him are powerful! Great way to start our first episode!

Gary Vaynerchuk, NY Times best selling author, founder of Wine Library TV and VaynerMedia, and much sought after speaker on social media and entrepreneurship is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes I’m really excited to chat with Gary because he’s so passionate about the... The post ISM Episode 5: Gary Vaynerchuk – NY Times Best Selling Author, Entrepreneur and Speaker appeared first on RickMulready.com.

Gary Vaynerchuk, NY Times best selling author, founder of Wine Library TV and VaynerMedia, and much sought after speaker on social media and entrepreneurship is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes I’m really excited to chat with Gary because he’s so passionate about the […] The post ISM Episode 5: Gary Vaynerchuk – NY Times Best Selling Author, Entrepreneur and Speaker appeared first on Rick Mulready.

Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast.You can't help but not like and respect the personal brand that Gary Vaynerchuk has created. In just a few short years, he's converted a successful local liquor business into both a retail and online sensation (Wine Library). In the process, he's also managed to turn himself into the person that brands want to speak to when they're looking to understand these many new media channels (his Social Media agency, Vayner Media, continues to grow). His first book, Crush It, was a massive best-seller and his sophomore effort, The Thank You Economy, looks positioned to do the same. Ultimately, Gary is the kind of person that you meet once and then are convinced that you're friends for life. Who better to talk about the new economies where money isn't the driving force? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #244 - Host: Mitch Joel. Running time: 33:17. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Gary Vaynerchuk. Wine Library TV. Crush It - the book. The Thank You Economy. Vayner Media. Cork'd. Cinderella Wine. HIs satellite radio show on Sirius XM is called, Wine & Web. Follow Gary on Twitter. Follow Gary on Facebook. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #244 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn cinderella wine corkd crush it digital dads digital marketing facebook facebook group gary vaynerchuk hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the thank you economy trust agents twist image vayner media wine and web wine library tv

Welcome to episode #200 of Six Pixels Of Separation - The Twist Image Podcast. Few people have set the intertubes on fire as much as Gary Vaynerchuk. It's the story that legends are made of. Starting out with a very real/human video Podcast called, Wine Library TV, Vaynerchuk converted his families' New Jersey liquor store into a passionate brand by connecting the many Social Media channels (and turned millions of dollars in profit along the way). In being a very raw and candid online personality, the popularity of Wine Library TV turned Vaynerchuk into a household name. He's currently promoting his first business book (a New York Times best-seller), Crush It, while launching his own marketing agency, Vayner Media. Along with that, he's become a serial entrepreneur launching many unique projects and investing in online start-ups like Gowalla (and others). His passion is as intoxicating as the wine he sells. Vaynerchuk is a personal branding juggernaut as well (he has over 800,000 people following him on Twitter). In this episode we discuss the new marketing landscape, the realities of the new marketplace, personal branding, the future of Facebook, if brands can win with Social Media, and the biggest question: can he scale it? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #200 - Host: Mitch Joel. Running time: 33:48. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #28 of Media Hacks is coming soon (I hope!) and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with the one and only, Gary Vaynerchuk live from Oslo, Norway. Wine Library TV. Crush It - the book. Vayner Media. Cork'd. Cinderella Wine. The Golden Tag - Gulltaggen 2010. John Mayer on Twitter and Tumblr. David Usher - ' Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #200 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn cinderella wine corkd crayon crush it book digital marketing facebook facebook group gary vaynerchuk gulltaggen hugh mcguire in over your head itunes john mayer julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing strategy the golden tag trust agents tumblr twist image vayner media wine library wine library tv

Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It! -- This is IMU's most controversial class! Listen to Gary's passionate in-your-face talk on how to get past corporate limitations and create remarkable video content for your business. This class is part of Inbound Marketing University's free training program by HubSpot.

Our guest will be Dean Brandon, DMD, author of the blog Pediatric Dentistry. We met at BlogWorldExpo 2009. Among our topics will be how he started blogging, how he uses new media for his business, and how he got to meet internet celebrity Gary Vaynerchuk from WineLibraryTV. Hope you can join us for the show!

When it comes to the gospel of personal branding, there is perhaps no one so well qualified to preach as Gary Vaynerchuk. He has not only turned his family business into $60 million-a-year wine empire but has cultivated a following of more than 100,000 for his daily video blog, Wine Library TV. A veritable poster child for candor and authenticity, Gary is a living testament to what can be achieved when passion is allowed to flourish in the absence of the limitations of conventional media. Recently Gary joined Fame Foundry's Jordan Drake to discuss the new rules for success in business, revealing that underneath his charismatic persona lies an unshakeable work ethic, relentless hustle and true dedication to his fans.

Episode 34 Linkin Park’s Mike Shinoda about selecting a domain and internet presence. WineLibrary TV’s Gary Vaynerchuk discusses Personal Branding, Social Media Tips, Twitter, PopURL’s, Tech Crunch, Following your Followers, and Gossip Girl. Contest Winner Seth Godin’s book Tribes. Call in line 206-888-6606

Gary Vaynerchuk - Host, Wine Library TV.comon stage show with world famous wine maker Marc PerrinDAY 2 - DEC 10, 2008

Gary Vaynerchuk - Host, Wine Library TV.comInterviewed by Loic Le MeurDAY 2 - DEC 10, 2008

In this latest episode of our podcast, CAT visits the set of WineLibrary TV and meets with Gary Vaynerchuk host of Wine Library TV and author of Gary Vaynerchuk’s 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World Follow along with CAT as she talks about the projects which she made for Gary. See [...]

Tonight I was joined by Wine Library TV host Gary Vaynerchuk. We got a lot of great wine pairings to go with barbecued and grilled foods. We also learned a little bit about how he got in to the wine business, his new book and his love for the NY Jets.

Tonight I was joined by Wine Library TV host Gary Vaynerchuk. We got a lot of great wine pairings to go with barbecued and grilled foods. We also learned a little bit about how he got in to the wine business, his new book and his love for the NY Jets.

Tonight I was joined by Wine Library TV host Gary Vaynerchuk. We got a lot of great wine pairings to go with barbecued and grilled foods. We also learned a little bit about how he got in to the wine business, his new book and his love for the NY Jets.

Gary Vaynerchuk of Wine Library TV brings the thunder to BBR and gives us his perspectives on the art of tasting as he samples homebrew.

Alyssa Rapp and Gary Vaynerchuk, host of WineLibraryTV, discuss the role the internet has played in the wine industry.