Podcasts about omg commerce

In this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Carrie & Mickey(02:22) Navigating Tariff Chaos and Supply Chain Diversification(04:19) Defining Purpose-Driven Brands(06:29) Pricing & Profitability in Uncertain Times(12:25) Carrie & Mickey's Background(16:50) The Conscious Commerce Maturity Matrix & Level One, Awareness(22:29) Level Two, Scaling(27:06) Level Three, Optimizing(32:38) Level Four, Leading(36:15) Level Five, Pioneering(39:38) Staying Mission-Driven in Uncertain Times—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:AYSND: https://www.aysnd.com/Mickey's LinkedIn: https://www.linkedin.com/in/mickeywinterCarrie's LinkedIn: https://www.linkedin.com/in/carrie-weidenbach-a5272aaBOOM! Beauty: https://boombeauty.com/Patagonia: https://www.patagonia.com/home/AB InBev: https://www.ab-inbev.com/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

As a kid, Brett Curry was fascinated by TV commercials. Now the owner of OMG Commerce, a leading ecommerce marketing agency, he says YouTube ads are similar. "A good TV ad often makes a good YouTube ad," he stated.Host Eric Bandholz asked for details. What's a good YouTube ad strategy for ecommerce? How much should an advertiser spend? Which products work the best?Brett addressed those questions and more in this episode. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com youtube-ad-secrets-for-ecommerceFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Brett Curry is the Co-founder & CEO of OMG Commerce, a performance marketing agency specializing in Google & YouTube ads for DTC and omnichannel brands. Learn more about OMG Commerce at https://omgcommerce.com and follow Brett on LinkedIn at https://www.linkedin.com/in/thebrettcurry/.Get Brett's Smart Marketer course at https://smartmarketer.com/youtube-ads-blueprint.//If you're a 7 or 8-figure DTC brand owner looking to scale beyond Meta ads, this is the YouTube ads deep dive you've been waiting for. Andrew Faris sits down with Brett Curry (CEO of OMG Commerce) to break down exactly how successful ecommerce brands are scaling profitably on YouTube in 2024.Brett has managed YouTube ad spend for top DTC brands across Meta, Google, Amazon, and retail channels. In this episode, they cover:- How to transition Meta creative and targeting to YouTube- When to use Target CPA vs Max Conversions- YouTube Shorts vs In-Stream vs In-Feed ads- Real-world launch strategies that scaled brands from $0 to $1M/month- Why YouTube often underreports ROI- and how to measure the full impact- Proven creative frameworks that drive ROAS- How to structure campaigns, audiences, and budgets for sustainable growthWhether you're hitting a ceiling on Meta or ready to diversify channels, this episode will help you build a scalable, profitable YouTube ad engine for your brand.//CHAPTER TITLES:1:30 - Youtubes Golden Moment In DTC6:50 - Conversion Focused Campaigns 14:32 - Automatic Bid Strategy On Youtube19:50 - Time To Scale Your Ads On Google31:38 - Youtube Measurement//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

Send us a textIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.What You'll Learn in This Episode:Why YouTube is the TV of 2025 and how e-commerce brands can leverage itThe truth about incrementality and why last-click attribution is misleadingThe common misconceptions brands have about YouTube adsReal-life case studies of brands scaling profitably on YouTubeA step-by-step breakdown of how to test, optimize, and scale YouTube campaignsWho is Brett Curry? Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers. With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.He's worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies. As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.Connect with Brett: 

In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their margins in 2025. Whether you're doing $2M or $50M in revenue, these practical insights will help you unlock more revenue from your existing customer base.Key takeaways:Why getting organized across marketing channels is critical for scale – and the simple tools Nick recommends to coordinate email, SMS, social, and paid media for maximum impactHow to design "bigger A/B tests" that drive real insights (including one test that recently doubled campaign revenue for a client)The counterintuitive reason why adding friction to your email-to-purchase journey could significantly boost conversionsWhy SMS is becoming increasingly crucial as email deliverability tightens, and the exact tactics to build your SMS list without annoying customersPlus, Nick shares his unconventional "cat keyboard" subject line test that generated unprecedented engagement for a pet brand. Don't miss the bonus segments on advanced segmentation strategies and mobile-first optimization techniques that could unlock hidden revenue in your business.

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms).Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates.The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly.Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches.The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!

In this episode of Pathmonk Presents, we welcome Chris Brewer, co-founder and Chief Growth Officer of OMG Commerce. OMG Commerce is a performance marketing agency specializing in driving growth for direct-to-consumer brands.  Chris shares valuable insights on their approach to maximizing ROI, scaling revenue, and delivering impactful results through various digital marketing channels. He discusses client acquisition strategies, the importance of website optimization, and offers advice on selecting the right marketing agency.  Chris also provides a glimpse into his daily routine as a leader and shares tips on staying updated with marketing trends.  

Mike "C-Roc" welcomes Brett Curry, CEO of OMG Commerce and host of the eCommerce Evolution podcast. Brett shares insights from managing ad campaigns for over 100 growing brands across Google, Amazon, and YouTube. With a background in digital marketing and a passion for understanding human behavior, Brett delves into the psychology behind consumer choices and how businesses can effectively tap into this knowledge to drive growth. Brett also opens up about his personal life, including being a father to eight kids, his deep faith, and his love for building relationships. As a man driven by passion, creativity, and family values, Brett brings a unique perspective on how these elements influence his success in both business and life. This engaging conversation covers everything from marketing ethics to the art of leadership, making it a must-listen for entrepreneurs and leaders alike. Tune in for an episode packed with energy, insights, and personal stories, as Mike and Brett explore what it truly takes to thrive in the world of business and beyond. Website- https://www.omgcommerce.com/ Social Media Links/handles - https://www.instagram.com/thebrettcurry/ https://www.linkedin.com/in/thebrettcurry/

Josh Hadley is not just the founder and CEO of an eight-figure e-commerce brand; he is also a leading voice in the e-commerce space as the host of the Ecomm Breakthrough Podcast. His professional journey took off at American Airlines' Leadership Development Program, fresh from earning an MBA from the University of Utah. While maintaining his corporate career, Josh and his wife co-founded a custom wedding invitation business, leveraging their unique skill sets in the evenings. Recognizing an opportunity in the Amazon marketplace, they strategically pivoted their venture to create a stationery empire, growing their portfolio to over 1,300 products. Josh relishes the rewarding challenge of balancing business growth with family life in Dallas Texas. Raising three children while building a successful venture with his wife, he exemplifies the possibility of harmonizing personal fulfillment with professional success.In This Conversation We Discuss: [01:10] Discussing actionable ecommerce strategies[02:18] Reflecting on early entrepreneurial spirit[03:15] Inspiring innovative business ideas in college[03:48] Transforming a hobby into a thriving business[04:58] Experimenting with early Facebook Ads[05:33] Confronting scalability challenges[07:00] Adapting and evolving in Amazon[08:17] Developing entrepreneurial intuition[10:11] Advantages of using Amazon[11:55] Cons of Amazon[12:41] Navigating rising Amazon fees[14:04] Understanding revenue dynamics on Amazon[15:27] Leveraging Amazon's logistics efficiency[16:01] Testing product ideas on Amazon[18:06] Strategizing growth with proven Amazon products[18:42] Balancing Amazon and off-platform strategies[21:28] Tracking multi-channel ad performance[23:43] Active management in Amazon business[25:09] Learning tips from Amazon gurus[26:48] Testing on Amazon: fast and cost-effective[29:09] Quickly assessing success with Amazon data[29:48] Unique skill sets of Amazon and Shopify[31:50] Expanding beyond Amazon: preparing for future growth[33:40] Learn more from Josh HadleyResources:Subscribe to Honest Ecommerce on YoutubeStrategies to scale to 8 figures and beyond ecommbreakthrough.com/Education, calendar, and reward prints hadleydesigns.com/Follow Josh Hadley linkedin.com/in/joshhadley/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

https://www.omgcommerce.com/youtube-la-eventIn this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true profit drivers.Key topics and lessons covered in this episode:-Understanding the traffic composition of your Performance Max campaigns is crucial for making informed optimization decisions.-Utilizing best-performing creative assets and proper segmentation can significantly impact the success of your campaigns.-Savannah shares real-world success stories and the strategies behind them, including how to effectively use Performance Max for new customer acquisition.-Common mistakes to avoid when setting up and optimizing Performance Max campaigns, such as the "set it and forget it" approach and improper asset matching.-Exciting upcoming features for Performance Max, like asset-level performance insights and the "Bid for Profits" option, and how they can revolutionize your Google Ads strategy.Whether you're a Performance Max pro or just getting started, this episode is packed with actionable insights and expert advice to help you take your campaigns to the next level.

The dynamics of brand-agency relationships have evolved, with brands becoming more meticulous in their selection processes amidst changing economic conditions. This shift underscores the critical importance of aligning agency expertise with brand goals to drive success. In this episode, Chris McCabe talks with Chris Brewer from OMG Commerce to unpack the intricacies of agency collaboration. They explore common pitfalls brands encounter when choosing an agency, the benefits of personalized and transparent communication, and the strategic decisions between in-house hires versus external partnerships.

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle's Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge's Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably (38:52) Expanding Your Product Line(43:44) Outro__Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode… In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace? To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don't be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store. Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Brett Curry on LinkedIn | Website | Podcast Special Mention(s): Adam Heist on LinkedIn Kevin King on LinkedIn Michael Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber Discipline Is Destiny: The Power of Self-Control by Ryan Holiday Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath Sunsama Nik Sharma on LinkedIn Moiz Ali on LinkedIn Jason Goldberg on LinkedIn Scot Wingo on LinkedIn Jason & Scot Show Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast

We had a fascinating conversation with Brett Curry, the CEO of OMG Commerce, a renowned marketing agency. Together, we explored the dynamic world of digital marketing and some unexpected influencer insights.Brett enlightened us on the immense potential YouTube offers to brands of all sizes. He emphasized the platform's unique ability to engage audiences and provided valuable tips for small brands looking to make a big impact.We delved into the effectiveness of long-form content and its role in building trust and authority within your audience, which is often overlooked in today's fast-paced digital landscape.Brett also shared his thoughts on the evolving landscape of SEO in ecommerce and talks about if it is worth it or not...We also dive into Brett's take on Deion Sanders, aka "Coach Prime." As an influencer, Coach Prime has not only made a significant impact in the college football world but has also provided marketers with a lesson in innovation and differentiation.This episode is a must-listen for marketers seeking to harness the power of YouTube, explore long-form content strategies, adapt to the changing SEO landscape, and draw inspiration from unexpected influencers like Deion Sanders. Tune in for invaluable insights and fresh perspectives from Brett Curry, a distinguished expert in digital marketing.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Today, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren’t running Google Performance Max ads yet, you should give it a shot. What You’ll Learn What’s working in the world of advertising right now Which ad platforms are converting the best depending on what you sell How to set up Google […] The post 493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett Curry appeared first on MyWifeQuitHerJob.com.

Do you want to level up leadership in your agency and empower your team? Providing resources and training to your leadership team is important in helping build their confidence and creating a trickle-down effect to the rest of the team. Today's guest believes it all starts with the hiring process and creating an agency that is desirable to work for. He is on the show sharing how he and his agency business partner maintain a balanced relationship that benefits the agency and how they've created an agency that is in high demand not only by clients but by protective employees as well. Brett Curry is the CEO of OMG Commerce, a performance marketing agency that manages YouTube, Google, and Amazon campaigns for growing ecommerce brands. They're a Google Premiere partner and Amazon partner. Brett is also the host of two ecommerce podcasts Spicy Curry and Ecommerce Evolution, where he highlights what's new and coming in e-commerce. In this episode, we'll discuss: Creating balance with your agency business partner. Cultivating leadership and empowering your team. 2-step strategy taking e-commerce brands to the next level.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Would you like to convert more prospects into clients, charge what you're worth, and maximize profits? Check out our free video training all about pricing, building a sales team, and getting the owner out of sales so they can focus on profitability. Head over toAgencyMastery360.com/covert Listen to our Smart Agency podcast episode with Chris Brewer, OMG Commerce where he shares 4 major agency sales mistakes and the systems you need to sales success.   Pivoting Away from the Full-Service Agency Model For as long as he can remember, Brett has been captivated by the world of advertising and marketing. Even while on vacation, he can be found diving into the latest marketing books and publications. His passion was sparked early on when he discovered direct-response marketing gurus like J. Abrahams and Dan Kennedy in his teens. Though the mediums may have changed over the years, as an agency owner he has maintained that intrinsic drive to understand what makes great marketing. Brett and his partner first started the agency in 2010. By then, he had a successful career in marketing and owned a company focused on print, TV, radio, and direct mail. The agency started a project to try their luck with online advertising. They started with local Google map optimization for businesses and was a hit right away. With time, they started doing website design, copywriting, and TV advertising. However, it quickly became too much and they pivoted away from that full-service model. It was time to drop some services and focus exclusively on an area where they truly shined. The clear answer was search marketing. It combined all the things they were really good at as a team, so they went all in. Right away they formed some key partnerships and started working with ecommerce clients. Creating Balance with Your Agency Business Partner Starting out, both Brett and his partner had existing businesses to lead, so balancing the agency became a challenge. How could they each utilize their skill sets and still work as a team? They share the most important value which is their trust in marketing and leadership style. When it comes to their individual strengths, Brett is really good at pitches and leading teams while his partner loves everything about the sales process and is very good about following up. This is how they complement each other and divide the workload. For agency owners with co-founders, Brett recommends having very clear expectations about what each one brings to the table. It's good to have this in writing from the beginning instead of figuring it out along the road. In fact, this is something they still revisit 16 years later when they talk about how their roles need to shift every couple of years as the agency grows. The most important thing is having a good understanding of each partner's personality and areas of genius. Get clear about how you'll work together and which decisions you can make individually and which must include all partners. Cultivating Agency Leadership and Building a Great Team For Brett, everything rises and falls on good leadership. To ensure he's creating the best conditions to build great team leaders, he leads a monthly leadership development training open to everyone in the agency. He's a big believer in providing the right resources and training to empower people to make decisions. This is the fastest way to prevent a bottleneck where every decision has to be run by you. Having good leaders working alongside you ensures they can make decisions. It's not easy to do for agency owners. We love to solve problems! But you need to show people you trust them to make decisions. Finding and training great leaders starts with the hiring process. Brett is proud of his agency's process and the type of people their culture attracts. They've had some disastrous experiences with past hires, which have mostly traced back to hiring friends of friends. They've since learned a lot from their mistakes and made great key hires who have been with the agency for a long time. How to attract the right people to your agency team. Brett loves podcasting and speaking at events and admits he would do it just for fun. However, he says a really cool benefit of having a podcast and being a regular speaker at industry events is not only attracting clients but also attracting employees, too. 2-Step Strategy to Take eCommerce Brands to the Next Level Brett declares YouTube as one of the fastest-growing and most used platforms by younger generations. If you want to learn or research something, YouTube is the place to go. It has reach and targetability so you can be really specific about what you want to reach. As opposed to other platforms where the video is just doing part of the work, on YouTube the video is everything. YouTube videos must interrupt, grab attention, overcome objections, demonstrate the product, get the viewer to take action, and have the right pacing. Furthermore, it's important to understand video ad campaign structure to identify how to bid, measure, and look at things to get the most out of your video. It's not enough to measure direct conversions. Many people watch an ad and then go to Amazon rather than click through and purchase directly. Owned by Google, YouTube holds all the search behavioral data you need. They've been collecting the data for decades and you can tap into that keyword search behavior and target people based on that. Build your audience based on what people search on Google so they'll see your ad. YouTube really understands audiences and creatives. Brett has witnessed many shifts in the marketing game over the years. However, he still thinks email remains as powerful as ever. It's a good way to warm someone up to your brand and cultivate them into a great client before they buy. Once they do buy, it's also a great way to get them ready to get the most out of the product. It basically facilitates repeat purchases and product launch sequences. Put them together for a strategy that takes brands to the next level. YouTube ads are a great way to get people introduced to a product and send them to a landing page to opt-in to an email list. Then, use email to close the deal. In fact, in Brett's opinion, a direct-to-consumer e-commerce brand email should be responsible for 30% to 45% of revenue. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

In any sales engagement, the groundwork before the call can be decisive.  Chris Brewer, Co-founder at OMG Commerce, shares his pre-call preparation strategy, primarily for inbound lead generation, with insights adaptable to outbound leads. Highlights include: Things to do before a Call to set yourself up for success (5:22), What to do On the Call to ensure success (22:07), On-The-Call Language (27:25), Expectation Setting and Time Management for Sales Calls (39:23), And more... Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

On today's Lunch With Norm, we are with the CEO of OMG Commerce, Brett Curry! We discuss untapped growth opportunities - 5 powerful strategies you're likely missing. Find out how effective Google is to Amazon ads in driving traffic and sales on the platform. Our guest and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand.   This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days.  With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand.   This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the CEO of OMG Commerce, Brett Curry, is here. Today, we discussuntapped growth opportunities - 5 powerful strategies you're likely missing. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Today I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on YouTube.

In digital marketing, speed is important. We're testing headlines, copy, subject lines, and display ads. But sometimes, when building more significant campaigns and making a big investment or push, you need to assess your copy more thoroughly. This episode will help you do that!  For our Summer Speaker Series, we have Brett Curry of OMG Commerce presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. His company oversees the spending of about a hundred million dollars across platforms every year. That means he has access to a lot of data! What video ads have the best view rates? What ads have the best conversion rates? What landing pages work? And from this wealth of data and experience, Brett shares how to test your Ad copy to ensure it will win every time! You can also use these tests to analyze and look at why something did or didn't work after the fact.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Brett Curry, OMG Commerce, https://www.omgcommerce.com/ One of Brett's courses with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

Are you guilty of making one of the biggest agency sales mistakes? Do you rely too much on referrals? Do you have three channels working to find new prospects and fill your pipeline? Without this, you're always playing catch-up leaving no time for working on growth. A lack of systems hinders your agency's growth by keeping the owner tied to daily operations. As today's guest learned the hard way, you can't rely too much on any one specific channel of lead generation. He shares the lessons he learned on maintaining a balance and working hard to set up the different channels to secure new leads. He also recalls the pitfalls and mistakes made as well as the ways he learned to set up his agency sales team for success. Chris Brewer is the cofounder of OMG Commerce, a digital agency that's highly experienced in crafting Google search ads designed to target traffic that converts. Their team is really connected to the Google ecosystem and knows what's new and noteworthy, what's tested, and what's not quite ready for primetime. In this interview, we'll discuss: 4 biggest sales mistakes growing your digital agency 3 systems to setup for agency sales success. The worst and best day in an agency owner's life.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Pivoting to the Agency Service Offering with Market Demands  Chris and his business partner Brett Curry are both serial entrepreneurs and accidental agency owners. In 2009, after selling his business and feeling miserable about it, Chris attended the Dan Kennedy Super Conference in Dallas. This conference was a great place to network and Chris actually left with a pretty good idea for a new business he later presented to Brett. They started selling Google Maps optimizations to local businesses. That first year they sold $30K worth of optimizations. This allowed them to pivot to other areas which provided opportunities for repeat business. They turned their Google Maps model into SEO and PPC and continued to grow their agency in other service areas. Their most recent focus is on eCommerce. 4 Sales Mistakes to Avoid When Growing Your Digital Agency  With such a long history in the business, Chris is embarrassed to admit it was only eight years ago he realized he needed to get out of sales. Now he shares mistakes made while growing his agency: Not focusing on outbound. When the agency was growing, it seemed there was no need to focus on outbound. However, there came a time when the inbound pipeline dried up and they scrambled to hire for outbound sales. This is reactionary and, as Chris says, “hindsight's always wonderful in agency land.” Jason recommends a 3-channel approach to lead generation: inbound, outbound, and a strategic partnership. Relying on referrals. Chris and his partner worked hard to establish themselves as a reliable and trustworthy partner. With that kind of reputation, other agencies felt comfortable sending them referrals. However, if most of your strategic partners are other agencies, they'll hold onto business when things get slow for them. Conferences and events. Before the pandemic, conferences were the place to network since all the big brands were usually there. As we've seen, things change quickly so it's important not to rely heavily on events you haveno control over. Lead gen companies. They turned to the many emails they regularly got from lead gen companies coming after their agency. In the end, however, the ones they chose didn't play out too well. It was a disappointing experience, but he still believes in outbound. 3 Systems to Set Up Your Agency Sales Team's Success By now, Chris has figured out what he does best and the value he brings to the agency. At some point, he felt he wanted to share the spotlight and get approval. More recently, he decided he wanted to step back and do what he does best, which is relationships and connecting with people in a non-sales way. An owner always sells better than an outside hire. There are various reasons for this, but Chris thinks it starts with compensation. An owner will just step into a conversation and make sure they're getting the right kind of clients. They're in no rush to meet a sales quota or specific commission, so they can properly separate prospects from suspects. Additionally, they have a high degree of credibility and trust which helps put people at ease. There are certain things an owner can teach their team to attract and covert clients: Agency-specific experience isn't necessary; nuances of the agency business and service offering can be learned. Your sales team can navigate sales calls when you prepare them with responses to the common sales objections. Pass along success stories accumulated from the years of being an agency owner in order to share with future prospects. It's an integral piece to making prospects feel like they're in a conversation rather than being sold. Once you set up these systems to tackle the challenges of training an effective sales team, they won't even need you anymore. What is the Worst and Best Day in an Agency Owner's Life? The day they can finally exit day-to-day operations is the best and worst day for an agency owner. You walk around realizing your team doesn't need you and can handle things on their own. It's the best day because now your business is scalable; and the worst day, short-term, until you realize the agency still needs you in a different way. Maybe you don't want to exit and maybe you do, but it's important to have the choice. Also, it's something you'll need to do even if you want to take a vacation. Has it been years since the last time you took even two weeks off? Do you think the business will come crashing down if you're not there to put out the fires? Something's probably wrong if that's the case. Be more productive in the things that'll move you forward Most entrepreneurs can relate to the feeling of having so many ideas you end up all over the place. Chris says that's how he's made money but he also admits this also makes him his own worst enemy. If you're trying to focus on certain projects, Chris recommends not making any big changes all at once. Start with one thing and give it some time to see if it works. Also, figure out your why before you start. Have a clear reason why this new thing you're working on is important to you and then find an accountability partner. If you're planning to try time-blocking, you need someone to keep you accountable for that and attach a personal or financial penalty. For instance, when Chris was writing a book, he told his wife he'd put $500 in her account if he didn't get up at 7:00 AM to work on it. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

If you want to dive deeper into Google Ads, then 1) You're smart, and 2) You're in the right place. Over a billion shopping experiences happen across Google daily, yet Google Ads is frequently under-optimized by even the most successful businesses and brands. In this super helpful two-part series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Go back to Episode 149 if you missed Part 1 in this series. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/ YOUR ENGAGEMENT MATTERS    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?! Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can't just rely on one platform for your business. In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Remember to subscribe (or follow) this Podcast so you don't miss Part 2. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

Good ads are just the beginning when it comes to growing your business. The real game-changer lies in your landing pages. They hold the key to turning visitors into loyal customers.That's why you can't afford to miss our latest podcast episode. We've brought together two absolute legends from OMG Commerce - Matt Slaymaker and Bill Cover - to discuss their favorite landing page tips and share real-life examples.With over $100 million managed annually in online advertising, we've witnessed firsthand the critical role landing pages play in conversion rates and return on ad spend. They hold the power to either make or break your ad performance, while also impacting your word-of-mouth and organic growth.Here's a look at what we cover: How landing page improvements turned a skincare brand's ad campaign from a dud to a success.What good landing pages and amazing in-store experiences have in common.The 4 C's of a good lander.5 tips for dedicated landing pages.Where to start - homepage, landing, or dedicated lander.How landing pages and ads work together to create winning (or disappointing) results.Our favorite landing page examples and a FREE swipe file of our favorites!

Brett Curry is the CEO of OMG Commerce, a performance-driven e-commerce marketing agency. OMG helps e-commerce brands accelerate growth by utilizing Google, YouTube, and Amazon ads and full Amazon brand management. Brett is an entrepreneur, online marketer, e-commerce strategist, and speaker who is passionate about helping companies grow through creative marketing efforts. He hosts the Spicy Curry Podcast and eCommerce Evolution Podcast, highlighting what's new and next in e-commerce. In this episode… The digital landscape is a challenge for many brands due to its hyper-competitive nature. So how can you accelerate growth and drive results through world-class online marketing? For a brand to thrive online, Brett Curry recommends partnering with an agency that will help you uncover new possibilities and digital products. Thanks to OMG Commerce, brands can now enjoy world-class strategies and tactics to break through the online clutter and grow their brand. Today, Brett's sharing tips to help e-commerce companies grow and other strategies for business success. Learn more in this episode of the Inspired Insider Podcast as Dr. Jeremy Weisz sits down with Brett Curry, the CEO of OMG Commerce. Brett talks about OMG Commerce and how it has evolved, tips to create lasting partnerships, the power of email marketing, and key culture hires that shaped his business.

Chris Brewer is an agency veteran, marketing expert, and former golf pro. Not to mention my business partner and OMG Commerce's co-founder. Each year, Chris has the privilege of talking with hundreds of DTC brands, both big and small. He hears about their goals, struggles, plans, and more. As a strategist, I also consult with large-scaling eComm brands. Through our perspectives, we'd like to highlight ways in which great brands get in their own way and offer some candid advice when it comes to working with agencies.  We love the brands we talk to and the clients we serve. But, like anyone else, brands can sometimes overlook how they inadvertently hinder their own growth. Here are a few topics we cover that we hope you'll find helpful: Having goals that aren't battle-tested. Still thinking like it's 2020 in some areas of your business. Prioritizing automation and tools over strategy. Shooting for perfect data and ignoring actionable data. Stopping short of getting results. When you shouldn't hire an agency. How to get the most from an agency relationship. Plus more!  

Hey there! Today I interview Brett Curry, Founder of OMG Commerce. His agency has run ads for some of the biggest direct-to-consumer brands on the planet, including Native Deodorant which was sold to P&G for $100M cash.We talk about what it's like managing ads now for a $300B company, his experience building an agency over the past 21 years, and even what it's like to do all this with 8 kids!Here's Brett's agency: OMG CommerceGet your ticket to join us this June: SellerCon

If you're wondering how you to market your business with Google and YouTube Ads and start generating some leads and sales for your business, you don't want to miss this episode.Brett Curry from OMG Commerce joins Matt in this episode to talk about some of the latest trends in Google and YouTube Advertising so you can get the most out of your campaigns.ABOUT BRETTBrett is a seasoned entrepreneur, digital marketer and podcast host. He leads an 8-Figure ad agency of Google, YouTube and Amazon marketing rockstars. Brett is also the father of 8 children, and a basketball coach.Here's a summary of the great stuff that we cover in this show:YouTube has 2 billion active monthly users, making it a great platform for e-commerce entrepreneurs. There is a perceived barrier to entry when it comes to testing on YouTube, as people don't know how to go about doing so. Creative is important on YouTube, as the video needs to be interesting enough to get someone to click.YouTube is a good platform for both demand generation and capture. Remarketing to already existing customers is also an effective strategy on YouTube.On YouTube, videos as short as 30 seconds can be used for awareness, while longer form videos such as one to three minutes are better for conversions.Videos over 3 minutes long may incur a cost from YouTube, yet they could still be effective if they convert well.When it comes to ROAS, Google is typically higher due to being closer to the purchase than YouTube. However, it's important to remember that YouTube feeds other campaigns and its role should not be overlooked.Once a user clicks on your ad and is taken to your landing page, they need to feel like they are in the right place, with a headline that is congruent to what was seen in the video. Additionally, there should be more selling on the landing page, outlining benefits and features as well as video and social proof.Brett recommends building out a strong bottom of the funnel with search, shopping, and remarketing on the Google side first. Start testing a lander with Facebook before moving to YouTube with a minimum budget of $5-10K per month. A customer acquisition cost of $50-100 should be anticipated for direct conversions.Google Performance Max is a single campaign channel that encompasses all Google channels such as search, shopping, display, discovery, YouTube, and Maps. It replaces Smart Shopping for eCommerce brands and encourages advertisers to focus more on creative like images, product listings, and optimized videos.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Is it too late to make money on Amazon? Good question. The opportunity is different, but some would argue it's better! If you feel you missed the Amazon Gold rush, this episode is for you because Amazon is still 38 to 50% of all e-commerce. Brett Curry, Amber Norell (Director of Amazon, OMG Commerce), and Trenton Bodenbach (Amazon Advertising lead, OMG Commerce) discuss the two paths you can take on this mega platform (and what your focus should ultimately be).  “Brett Curry and OMG Commerce are hands down the best in the business when it comes to Amazon ads and channel management. They've helped us grow our Amazon business to over 15% of our total yearly revenue (from $0 to $6 million)” Ezra Firestone. This episode is an excerpt from Smart Marketer's course, Smart Amazon ECommerce. You can check that out here, https://smartmarketer.com/smart-amazon-ecommerce/. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Molly Pittman, https://mollypittman.com/

Video ads are mainstream advertising these days and when it comes to video platforms, Youtube is the big boss, with billions of active users globally. So, what's stopping you from running your ads in it? In this episode, we have as our guest a Youtube expert with an entrepreneurial and marketing background in e-commerce, CEO of OMG Commerce, a marketing agency specializing in Youtube ads, Google ads and Amazon ads, Brett Curry. He'll walk us through the process of creating Youtube ads, from start up until how to make your ads rank.  Expect some tips and some nuggets and actionable recommendations you can immediately implement to leverage and scale up your Amazon brand through Youtube ads.   In This Episode: [01:40] Welcoming Brett Curry, CEO and founder of OMG Commerce [04:30] Why Youtube ads? [08:35] Do you need a Youtube channel to leverage your Youtube ads? [12:40] Channel art [24:10] Growth of Youtube and impact of premium and free accounts. [26:20] Assets you can use as ads. [31:35] First steps [33:45] Sponsored brand video at Youtube. [39:00] True view ads and targeting options. [44:00] Google ads interface.   Guest Links and References: Website: https://www.omgcommerce.com/ Twitter: https://twitter.com/BrettCurry LinkediN: www.linkedin.com/in/thebrettcurry Podcast: https://www.omgcommerce.com/ecommerce-evolution-podcast https://podcasts.apple.com/us/podcast/spicy-curry/id1619346085 Book References: The Bible Made To Stick by Chip & Dan Heath   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive.  YOUR ENGAGEMENT MATTERS   Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Molly Pittman, https://mollypittman.com/

Cyber 5 2022 is in the books!  In this episode, I'm joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM.  Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years, she has helped large brands with scaling on Amazon in the most competitive niches! This year's data was both fascinating and surprising. Some speculated that high inflation and economic concerns could squash the holiday sales rush and turn Cyber 5 into a downer. However, the data tells a VERY different story.  Here's some of what we covered: How did Cyber 5 2022 compare to last year?  How did BF compare to CM? When we looked at Amazon sales versus DTC sales, the answer was different.  Did Prime Early Access - Amazon's sale in October - impact Cyber 5 or holiday sales in general? What was the level of discounting this year vs. last year? How did ad costs change during Cyber 5?

“I'm a big believer in Google. I'm also a big believer in Amazon because if someone's going to shop online, they're going to one of those two places, Google or Amazon. So, I think now's the time to get really good at the paid side of both those platforms.” – Brett CurryIn today's episode, we welcome back, Brett Curry. Brett discusses the importance of having a great product, diversifying your traffic sources, and being careful not to rely on any one channel too heavily. He shares some thoughts on the current state of E-commerce and how it's still growing despite challenging times. He recommends that if someone has the skill to build a Shopify store and can run Facebook ads, YouTube ads, or Instagram ads, it is better to build up a business on Shopify and then take their products to Amazon.[00:01 - 00:46] Opening SegmentIf you have a platform and you want to create content that DELIVERS, go over to knightly.productions!For the first part of my interview with Brett, tune in to last Monday's episode [00:47 - 10:08] Drive Traffic To Your E-Commerce Store Using Podcasts And YouTubeSetting up your business with a good product, diversifying your traffic sources, and focusing on customer needsE-commerce is still growing, but it's been difficult in recent years due to inflation, supply chain issues, and pandemic spikes in demandDemand generation is the process of creating demand for a product or service that no one is currently searching forGoogle is good at both demand capture through search and demand generation through display and YouTubeIt is better to build up a business in Shopify and then take your products to Amazon [10:09 - 14:54] Closing SegmentBrett shares his resources for getting customer testimonials and visits his website at OMG Commerce!Connect with Brett (links below)Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted! Key Quotes:“It's better to build up a business and then take your products to Amazon. Once you've got a brand established and people are looking for you, and now Amazon just accelerates your growth. I think it's a little better than starting on Amazon and then trying to go off Amazon.” - Brett Curry“It's so important to have testimonials and to have user generated content or written testimonials.” - Brett CurryConnect with BrettWebsite: OMG CommerceLinkedIn: Brett Curry Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting

“If you got a compelling offer, you got a compelling landing page, you got a good product, we can turn on ads and scale up or down based on what you need. It's quick and it's responsive. And so, I still believe in SEO.” – Brett CurryIn today's episode, we welcome, Brett Curry. Brett is an online marketer, eCommerce strategist, and speaker, but first and foremost he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the creator of the Smart Google and YouTube Traffic Course in partnership with Ezra Firestone. The majority of his time is spent running an online marketing agency and leading an amazing team of talented marketers. [00:01 - 04:38] Who is Brett Curry?Zack introduces his guest, Brett Curry!Brett is the founder of OMG Commerce, a digital marketing agency that helps brands grow their online presence[04:39 - 14:41] SEO Is Still Important To Be A Successful Online BusinessSEO is still important, but it can be hard to keep up with the changes in the digital worldTo be successful, you need a good product, good service, and a unique selling propositionYou need to know your market and understand what they're looking forGoogle ads are a great way to track how effective your campaigns areBranding is important for small businesses, both online and off, and it can impact everything from the positioning of a product to the tone of a company's communication[14:42 - 27:51] Persuade Customers To Buy Through Effect Marketing Campaigns“Building a Story Brand” by Donald Miller“Made to Stick” by Chip and Dan HeathBrett recommends using video in marketing to create a celebrity factor for businesses and individuals and to persuade customers to buy products or servicesHe discusses how successful companies were able to expand their brands[27:52 - 33:48] Closing SegmentBrett offers his advice on how to grow your businessConnect with Brett (links below)Join us for Tactical Friday!Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted! Key Quotes:“Brand is really, really important. The brand shows who you are and who you're for, because I think someone wants to see themselves in the product or service.” - Brett Curry“Marketing comes down to branding and positioning and then offers.” - Brett CurryConnect with BrettWebsite: OMG CommerceLinkedIn: Brett CurryDid you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click

The eCommerce business is one of the most challenging businesses to own. If you know nothing about digital marketing and the PPC advertising model, chances are, the business will fail miserably.  In this insightful episode, I had a chance to speak with Brett Curry, a man who has built a good reputation in the eCom space. We will both dive into moving an eCom business off to Amazon, building a BRAND, and scaling it! Brett is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more.  We have tackled numerous topics such as taking an FBA business to selling and building it into a brand off Amazon. What are the things you should have in place before moving your brand off Amazon? Which platforms are better to market on and why based on user intent and what that even means? We have also discussed how to think from selling a product to serving your customers and community. How can you shape your eCommerce business into a BRAND and sell more products that help more people? Why should you flip your thinking and move towards a race to the top rather than a race to the bottom and how that helps everyone, even the customers, businesses, and the world? Lastly, Brett will answer the controversial question - Can being on Amazon hurt a brand?!  You will surely love this episode, watch and listen to it right now!   Episode Highlights 04:30 How can you diversify a business off Amazon? 11:55 Setting the Cost per Acquisition off Amazon 18:50 Marketing campaigns that work in the eCom space 21:50 Structuring the AD budget for generating new traffic and remarketing campaigns 22:40 How does Demand Capture differ from Demand Generation? 24:28 Understanding the Customer Journey to create a meaningful business 28:19 How does an eCom Business evolve into a Brand? 32:13 How does Customer feedback help a business grow? 37:56 How to build a GREAT brand? 45:05 Where can you find Brett? About The Guest Brett Curry is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. He's also been featured on top industry publications such as Search Engine Journal, Smart Marketer, the Shopify Blog, and more.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener  (https://bit.ly/3BusZE3)   Connect with Brett Curry: ➥ https://www.omgcommerce.com/ ➥ https://www.omgcommerce.com/spicy-curry-podcast ➥ https://www.omgcommerce.com/ecommerce-evolution-podcastSee omnystudio.com/listener for privacy information.

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Email marketing is the ultimate money maker for eCommerce companies. When you have email marketing dialed in, EVERYTHING else gets better. Your product launches improve, you can spend more on top-of-funnel marketing efforts, convert more abandoned carts, and give your customers a better experience. The list goes on and on. Nick Flint is the lead Email Strategist here at OMG Commerce. He took his knowledge from building his own eCommerce brand while in college and scaled that into successfully running email marketing for brands for the past 6+ years. Here's the deal. Even if you think you're doing pretty well with email marketing, there are at least a few things you can improve on. Grab your pencil if you know you have holes in your email game. You're about to unlock some serious growth for your brand. Here's a look at what I cover with Nick in this episode. Three simple ways to make any subject line better. What to do with your winning email tests. The paradox of sending more emails. How to properly combine email and SMS marketing for better results (without bugging your customers). Two super-fast email hacks that you can digest and implement tomorrow. A simple, no-brainer way to improve your flows. Plus more!

The Google ads ecosystem offers opportunities to grow your brand that you really can't find anywhere else.  Google is the world's most popular search engine and the number 1 most visited site on the planet.  YouTube is the world's 2nd most popular search engine (even though it's really a video site) and the world's 2nd most visited site.  You can leverage both channels for both targeted growth and scale. But how?  We'll show you in this episode. Matt Slaymaker is a Lead Google & YouTube Ads Specialist at OMG Commerce. Dubbed “Slaymaker the Playmaker” - Matt joins me to talk about top strategies and tactics to achieve Full Funnel Growth on Google Ads in 2022 and beyond.  Here's a look at what we cover: Where to start with Search and why this is still super important even though it's the true Google OG. What has changed with Google Shopping. What channels we recommend for remarketing and how to structure your audiences. What the best audiences are for YouTube Ads. And more!  

Every business is stretched in many directions and has competing priorities. In this interview, we look at a new concept for many leaders - being a culture first organization. Today's guest is Brett Curry, CEO at OMG Commerce. Inc Magazine ranked his company #1651 on the 2021 Inc 5000 list. OMG Commerce is a digital marketing agency specializing in e-commerce strategies and tactics that grow traffic and result in increased ad conversions. Brett and I share why culture first is a movement you want to pay attention to. We look at the essential elements of culture first so you can integrate what makes sense for you. Discover how culture first can change your current strategy and bottom line.   Get the show notes for Culture First Drives Growth with Brett Curry at OMG Commerce Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #BrettCurry with your host @GeneHammett https://bit.ly/gttBrettCurry   #CultureFirst #GeneHammettPodcast #Inc2021 #GHepisode897 #digitalmarketingagency #ecommercestrategies Give Growth Think Tank a review on iTunes!

Will Performance Max replace all singular campaigns? Mike chats with Brett Curry of OMG Commerce about Google's latest campaign type feature.   There's no debate on how efficient and incredibly convenient Performance Max is. It's a unified campaign for multiple channels rolled into one.   However, there is a common misconception that it replaces your existing campaigns. While it will partially cannibalize some of them (more on this on the podcast), this is not the case at all.   In fact, Brett tells us that reps from Google had explained to him that Performance Max is designed to complement and not replace the campaigns you're already doing.   It definitely requires some getting used to initially due to some differences in structure and language, but if you're looking for new customers, a Performance Max campaign will do the job.   Thank you for being with us on the podcast, Brett. As always, it's a pleasure to chat. I hope to see you again later this year; if not, maybe at the next Sellers Summit!   If you're interested in working with Brett and his brilliant team of marketers, go to the OMG Commerce website and click on the ‘Let's Talk!' button on the top right corner of the home page.  Don't forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we'll see you in the next one!