Podcast appearances and mentions of brigitte lyons

Have you ever felt like what you are known for does not fit you anymore? Or maybe you feel like it is time to change your professional focus, but you question whether you have the credentials or whether people will take seriously the shifts you want to make.So many of us experience angst when we want to change things up in our work and life.We change as we move through life. Change is part of our developmental life cycle. And when we change, our work and the businesses we run also change as a result.But there is immense pressure to stay on a linear path in our careers and businesses that just doesn't match up with the fact of our dynamic and ever-changing lives. And our mental wellbeing suffers from the lack of understanding of how we grow and change personally, which in turn impacts how we lead ourselves, others, and our businesses.We need to normalize and create better supports for these inevitable seasons of growth and the grief and vulnerability that come with them.Today's guest is a longtime friend and colleague who recently announced that she had shut down her business so that she could shift her focus away from what she had been known for her entire career to something new.Brigitte Lyons founded Podcast Ally, the agency where she spent her days focusing on the strategic direction of the company, clearing the way for a fully remote team to the deep work that drove the business forward. Brigitte recently announced that she shut down her company, and at the time of recording, reached an agreement to sell the brand and IP she built at Podcast Ally. She has an extensive background in public relations, working in agencies and also running her own PR business.Listen to the full episode to hear: Why Brigitte worked through the impulse to burn it all down and gave herself space to fully consider closing her business How Brigitte realized that she loved her business and her team, but could take or leave the work How Brigitte came to the realization that her company no longer fit her priorities and lifestyle Why it was important to Brigitte to be transparent with her employees as she was deciding the future of the company How Brigitte built a team that stuck with her through the process of deciding to close Why it's important to understand the distinction between what you're passionate about and what you're good at Learn more about Brigitte Lyons:Connect with Brigitte on LinkedInLearn more about Rebecca: rebeccaching.com Work With Rebecca Sign up for the weekly Unburdened Leader Email Resources: Erik Erikson Dare to Lead - Brené Brown EP 85: Team Habits: Redefining Workplace Dynamics with Charlie Gilkey Tomorrow, and Tomorrow, and Tomorrow, Gabrielle Zevin Janelle Monáe, Jidenna - Yoga  Barbie Star Wars

For the 280th episode of The Copywriter Club Podcast, we're joined by Launch Copywriter Ash Chow. Ash helps her clients strategize for pre-launch and breaks down why it's such an essential part of your overall launch strategy. Tune into the episode to tap into your next launch strategy. Tune into the conversation: Having a “is this really my life?” moment and completely shifting gears. How a quarterlife crisis can be a pivotal time in life. The pull to do something greater and make a big impact. The stigma around being a certain age before starting a business or pivoting your career. Navigating feelings of low self worth and shame. How copywriters are constantly scrutinized and how to not internalize feedback from clients. Why validation can be an important part of working through difficult situations. How to respect your boundaries when you're a people pleaser. Using the comments by that mean girl in high school or an unencouraging teacher to ignite your creativity. Why you need to train your clients on how to communicate with you – you have to lead by example. How to write more empathetic copy even if you're not going through the same situations. (Lean heavily on your VOC research) The shifts and pivots Ash has made in her career as a copywriter. How Ash has built her authority and visibility by leaning into pre-launch strategy. Ash's framework to power up your pre-launch. How to address objections as part of your pre-launch strategy. Mistakes to avoid in your pre-launch strategy and what to do instead. How Ash helped with the Accelerator pre-launch. How to create your own stage to speak on. If you've been wondering how you can power up your launches with a pre-launch strategy, listen to the episode or check out the transcription below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira's website Rob's website The Copywriter Club Facebook Group The Copywriter Underground Connect with Ash Episode 67 Episode 143   Full Transcript: Rob Marsh:  We've interviewed several recovering attorneys on this podcast. All of them got through law school only to realize that the law wouldn't be the fulfilling career that they once thought it would be. And the pull towards creativity and writing is just too strong for these folks. So they answered the call to be a copywriter. Our guest, for this episode of the Copywriter Club podcast is another recovering attorney and think tank member, Ash Chow. Since graduating from law school, she's thrown herself into writing everything from fanfiction to launch copy. And today she's known as the expert in pre-launch copy and strategy. All of the stuff that you need to do before a launch to make sure that it's a success. She knows so much about this, that we focused most of our discussion on the topic of prelaunch strategy. Kira Hug:  Before we dive into our conversation with Ash, this episode is sponsored by the Copywriter Club in Real Life. So that's her are in person event happening March 28th through 30th in Nashville, Tennessee. The room is filling up and it can only hold a certain number of people because it's a boutique hotel. So there are spots left if you want to join us. I am very excited to hang out with people in real life again, since it's been two. And I just, I miss it. I miss people. Rob Marsh:  We haven't even seen each other in two years. Kira Hug:  That's true. This is the first time Rob and I... I feel like I see you all the time, but you're right. We haven't touched each other. Rob Marsh:  Not that we do a whole lot of touching. Kira Hug:  We haven't hugged each other and just like high fived and all those more appropriate things. We haven't done that in two years. And so this is going to be so much fun. We have incredible speakers now that we've nearly finished the lineup speakers like Mike Kim, Raven Douglas, Brigitte Lyons, Ash Chow,

Show notes: https://www.tamihackbarth.com/blog/episode-126 Show links: https://podcastally.com/tami (use the code Tami at checkout to get $50 off Brigitte's Podcast Pitch Blueprint) https://www.instagram.com/podcastally https://www.instagram.com/brigittelyons Self Care Quick Start (use coupon code: MYOWNVALENTINE for 50% off) Book Club: We Should All Be Millionaires

Doing more and inevitably making things more complex is the main tool we've been trained to use. This leads to all sorts of predictable challenges, though—challenges like the ones I talked about last week with Brigitte Lyons & Sophy Dale—things like scope creep, lack of traction, unsustainable working hours, and less revenue. It can also lead to leaky boundaries, resentment, anxiety, relationship troubles, and, yes, burnout. If you identified with their stories and the consequences of Brigitte & Sophy’s more complex businesses, keep listening. This week, we're talking about what they did to simplify and the incredible results they've created. And if you're wondering whether this could be the problem you're experiencing... that you might have made things harder and more complex than they needed to be... but you're not quite sure yet... I'd be willing to go out on a limb and say, "Yep, that's probably true." Today's conversation should give you hope. Alright, let's dive into how Brigitte & Sophy actually restructured things, how doing business is different today, and what the results have been—hint: they're both making more money. The post EP 331: Embracing Simplicity With Brigitte Lyons & Sophy Dale appeared first on What Works.

Today, we're kicking off both a series on simplifying and a set of two episodes with businesses owners who have direct experience with dramatically simplifying their businesses—and in turn, creating immense growth. Brigitte Lyons is the founder of Podcast Ally, a PR agency specializing in getting experts and idea people booked on podcasts. Sophy Dale is a copywriting mentor, messaging coach, and brand storyteller who helps coaches, designers, and course-creators write compelling copy. Both Brigitte and Sophy know what it's like to run complicated, bloated businesses. And both of them figured out what the real problem was they wanted to solve. For Brigitte, it was scope creep that caused her to always be reinventing systems and getting involved in projects she shouldn't have. For Sophy, it was a lack of traction due to the fact that she was actually running three businesses so no one quite knew what she was offering when! In this episode, we're going to get into how they ended up with complex businesses in the first place, how they identified the need to simplify, and what the process of actually letting go of that complication looked like. In next week's episode, we'll dive into how they actually restructured things, how doing business is different today, and what the results have been—hint: they're both making more money. The post EP 330: Letting Go Of Complication With Brigitte Lyons & Sophy Dale appeared first on What Works.

"We ended up buying a 21-foot fiberglass travel trailer. It's under 200 square feet. One room, one bathroom. It's very small but it has everything we need to live our lives, run the business, and explore places at that slower pace that I really like." — Brigitte Lyons

I was really looking forward to attending a bunch of conferences to grow my business this year, but of course that had to change. However, I have been doing a lot more of the next best thing: guesting on other people’s podcasts. I think going on other people’s podcasts is a winning strategy for seriously boosting your visibility this year and beyond. To talk all about the power of podcast pitching this week we’re joined by Brigitte Lyons, the founder of Podcast Ally. Podcast Ally helps CEOs, authors and thought leaders grow their audiences and get leads by booking podcast interviews on top-rated shows. In this episode we dig into why becoming a podcast pitching agency was such a great business move and the excellent results her clients have seen so far. Best of all, she shares some really helpful tips for finding the podcasts in your industry that you absolutely need to be pitching. You can find complete show notes and resources for this episode at scalingdeep.com/guest-podcasting-brigitte-lyons.

They say it's better not to see how the sausage is made ... but when it comes to podcasting, Brigitte Lyons heartily disagrees. The Podcast Ally podcast goes behind the curtain with your favorite podcasters, and uncovers how they found their voice, develop their best content, and built their masterful interview skills to create the shows you love most. Podcast Ally is a show by and for podcasters and the listeners that love them. Podcasting expert Brigitte Lyons interviews popular podcasters and explores the challenges and roadblocks they had to face as they grew along with their fans. Join Brigitte as she covers topics including the implications of a podcast name, how to show up for conversations that push the boundaries of your comfort zone, and what one high-ranking podcaster went through when she separated her podcast from a powerful brand sponsor.

They say it's better not to see how the sausage is made ... but when it comes to podcasting, Brigitte Lyons heartily disagrees. The Podcast Ally podcast goes behind the curtain with your favorite podcasters, and uncovers how they found their voice, develop their best content, and built their masterful interview skills to create the shows you love most. Podcast Ally is a show by and for podcasters and the listeners that love them. Podcasting expert Brigitte Lyons interviews popular podcasters and explores the challenges and roadblocks they had to face as they grew along with their fans. Join Brigitte as she covers topics including the implications of a podcast name, how to show up for conversations that push the boundaries of your comfort zone, and what one high-ranking podcaster went through when she separated her podcast from a powerful brand sponsor.

When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand. Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest. There are so many benefits to incorporating a public relations strategy into your small business—and, of course, I was determined to find out how to take advantage of the most powerful and most leveraged PR strategies that are out there today so that we can get the biggest results with the least amount of effort. That’s why I’m excited to introduce you to my guest today, Brigitte Lyons. Brigitte is the founder of Podcast Ally, a podcast booking agency that takes the hassle of researching and pitching podcasts off the to-do lists of their clients. She originally came to this specialization by accident when her team booked a top podcast for a client and saw that it outperformed the magazines and online news sites her team was working with. In addition to her agency, Brigitte also runs the Podcast Ally Pro Accelerator to teach other PR pros, talented virtual assistants, and internal teams how to book podcasts for their clients. Listen to the full episode to hear: Why podcast guest interviews are the #1 PR strategy for busy entrepreneurs Ideas for how to position yourself as a podcast guest + what to talk about How to decide which podcasts are the best fit for you and your brand Best "pitching" practices to increase your odds of getting a YES Learn more about Brigitte Lyons: Free Pitch List with 50 Podcasts Booking Thought Leaders and Founders podcastally.com Podcast Ally Pro Accelerator @podcastally on Instagram @brigittelyons on Instagram Get Booked On Podcasts Program   Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!  

Continuing what’s been a bit of a theme on the show lately, we invited copywriter Mai-kee Tsang to talk about how to pitch podcasts for the 152nd episode of The Copywriter Club Podcast. Mai-kee recently set a goal to pitch 101 podcasts in 30 days, and she joined Kira and Rob to talk about how she did it, what she learned, and the impact the project had on her business. During our discussion, we asked her: •  how Mai-kee finally listened to her heart and became a copywriter •  how she applies ideas from psychology and coaching to her copy •  overcoming fears and how she overcame her fear of acceptance •  developing a habit of trying things regardless of the expected result •  the importance of sales—and why copywriters can’t afford not to sell •  what she did to find her first clients •  how she announced her copywriting business to the world •  why hiding until you’re ready is the wrong approach to launching •  why she took on a “101 podcast pitches” project •  the biggest lessons she learned while pitching podcasts •  the terrible first pitch she sent and what she learned •  the elements of a successful pitch and how Mai-kee personalized each pitch •  how she finds elements to personalize her pitches •  the group program she launching to help others get on more podcasts •  overcoming the idea that you don’t have something to share •  the impact podcasts have had on Mai-kee’s own business If you’ve ever listened to a podcast and though you could do better than the person you heard on the show, this is an episode you won’t want to miss. Combine it with our interview two weeks ago with Brigitte Lyons for best results. Click the play button below, or scroll down for a full transcript. Or download the episode to your favorite podcast app and listen wherever you are.   The people and stuff we mentioned on the show: The Copywriter Think Tank The Podcast Pitching Masterclass Mai-kee’s Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Transcript to come...    

For the 150th episode of The Copywriter Club Podcast, we asked public relations and podcast expert, Brigitte Lyons, to talk about the best ways to build authority. Brigitte has presented to our Think Tank and The Underground, but we felt like what she has to share is too good to keep secret. In this interview, we asked her about: •  her early experiences as a PR specialist •  how she shifted her business from PR to specializing in Podcasts •  why podcasting is a powerful medium for building authority (and finding clients) •  how to get started pitching podcasts—what to think about before you pitch •  her advice to beginners and those who have “nothing” to say •  the elements of your podcast pitch—what you need to include •  what not to do when you pitch (the bad pitches she’s seen) •  what to do after the podcast goes live to maximize the impact •  how to make the interview successful—how to prep •  why you need a clear call to action to direct people to your website If you've thought of using podcasts to build your authority as a copywriter, you'll want to listen to this episode. To do that, just click the play button below or subscribe with your favorite podcast app. Readers can scroll down for a full transcript.   The people and stuff we mentioned on the show: Creative Live Entrepreneur on Fire Lacy Boggs Zencastr Sims CatQuest Brigitte’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits? Then steal an idea or two to inspire your own work. That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 150 as we chat with media strategist and podcast expert Brigitte Lyons about building a reputation, tactics copywriters can use to build authority and recognition, what to include in your podcast pitch so the host will say yes and a few details about her new business Podcast Ally. Kira:   Welcome Brigitte. Brigitte:         Hi. Thank you so much. Episode 150. I heard you saying in the intro. I feel like that's a milestone episode. Kira:   This is a big deal episode. Yes. Rob:   Definitely a big deal episode. And I probably just said the business name wrong too, it's Ally, right? Not Alley. Brigitte:         Yeah, it's Ally. The naming of the business, that mistake right there was actually my biggest kind of fear. And there's another company that has a pop-up ally and for years I thought it was Ali, so I'm like, it'll just, it'll be what it is. Rob:   Yeah. My apologies. Everybody check out Podcast Alli and yeah and learn more. Kira:   So we are so excited to have you here, Brigitte, because you have been in our community, you've already run a couple of workshops for our mastermind group and for our membership. And every time you run a workshop you teach, there's so much you bring to the table and you teach us about podcasting and PR. So we knew we had to bring you on the podcast and I'm personally working with you too. So I'm clearly a big fan. So let's just kick this off with your story. How did you end up in PR? Brigitte:         Yeah, well I got into PR really early in my career. When I was in college, I was a creative writing major and of course, like all creative writing majors, I thought I'm going to leave school. I want to do something really creative. I want to write. Of course, I want to write the great American novel, which I haven't done, but there's still time. And I stumbled into PR by accident, while I was still in school, I did an internship for actually a local sheriff's department. It's this crazy story where the sheriff ended up in the hospital. My mom was an ER nurse and they got to talking and she's like, ‘Hey,

Brigitte is back! Join Phyllis and guest Brigitte Lyons as we talk pitching and podcasting.  Today we focus on how to make your show great by booking amazing guests. This approach will help you shift your perspective. What if you got great guests who made news or taught you something new? Brigitte breaks down how-to! Learn more about your ad choices. Visit megaphone.fm/adchoices

Brigitte Lyons is the founder of B, a boutique PR and digital marketing agency that supports CEOs in taking their platform, and their companies, to the next level. Brigitte shared a ton of actionable info that will help you grow your podcast audience and be recognized as an expert and thought leader. Listen, learn and then put these great strategies into action! Learn more about your ad choices. Visit megaphone.fm/adchoices

  Do you wish you could see your handmade creations in your fave magazine? Or maybe get a feature on [...]

Let's talk about pitching and PR—because it's so important for your business, but you need to make sure you're doing it right! We've got our PR rep, Brigitte Lyons, on the show today to talk about setting up your business for PR, pitching best practices, and some insider tips on how to craft the perfect pitch to get some awesome exposure for your business. This episode is sponsored by Freshbooks Cloud Accounting & Twenty20 Get full show notes for this episode here --- Follow Brigitte on Instagram: @BrigitteLyons Follow Being Boss on Instagram: @beingbossclub Follow Being Boss on Twitter: @beingbossclub Follow Being Boss on Facebook: facebook.com/beingbossclub

You know that have to be visible in order to make a difference in the world. A movement was never started by hiding out behind your computer. A speaking career is never launched by posting on Facebook and Instagram alone. People must know about you and your message in order to grow network and build relationships that grow your speaking platform. You need the help of other people. Specifically, you need the help of other people's audiences. You can't do this alone. You have to enlist others in helping you spread your message. In my opinion, one of the best and easiest ways to be exposed to other people's audience is to do podcast interviews. Why? Well according to my friend and founder of B, the PR agency, Brigitte Lyons, in the past two years podcasts have emerged as the newest media disruptor. Everyone from major brands to indie businesses to speakers are flocking to get their message out through podcast. As a speaker, you should be doing this too. You can get known for your message when you appear on a podcast. Let's face it, getting on a podcast is much faster and easier than landing a speaking gig. So let's get you on some podcasts.

This week, Tara is joined by CoCommercial’s own marketing director and the founder of B, the forward-thinking PR agency, Brigitte Lyons. Brigitte and Tara have been friends for years and love working together. Brigitte helped Tara land several huge media placements including 2 popular articles in Fast Company. Now, she leads an agency that creates […] The post Episode 94 – Why Marketing Campaigns Fail with CoCommercial Founder Tara Gentile and Media Strategist Brigitte Lyons appeared first on What Works.

Another way to think about the impact you want to be having - think about what you want to be known for over the course of your lifetime. The more clarity you have on what you want to be known for the more easily you can attract opportunities, make decisions, and convey your message. In this episode, Sarah is joined by Brigitte Lyons, the founder of B, a PR and digital marketing agency that helps forward-thinkers and purpose-driven companies refine their message and get media coverage. Sarah and Brigitte explore the power in answering the question What do you want to be known for? and different ways to make it easier to answer it. Plus some random riffing about choosing the unconventional path. 

Do you ever feel like you’re the best kept secret in the speaking industry? If only more people knew about you and your message, you could easily book speaking gigs. As a speaker, you want to be known for what you do both onstage and off. One of the best ways to boost your speaking credibility, get the edge of your speaking competition, and even get paid more to speak is with PR.   Today on the show and blog, my guest is Brigitte Lyons, the the founder of B, a Boutique Marketing and PR agency that helps thought leaders and small businesses hone their message and reach more of the right audience. She’s going to give you the lowdown of how and why you should be using PR to help build your speaking business including: How PR can give you a competitive advantage when booking a speaking gig Why you don’t need to be famous to get the media’s attention How much time you need to spend on PR efforts to get noticed by the media (it’s surprisingly little) The four steps Brigitte uses with her clients to get them media placements  

The post Episode 84: Getting Your Wedding Business Featured By The Media Without A Styled Shoot With Brigitte Lyons appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.

Brigitte Lyons is a media specialist who founded B, a boutique PR agency helping organizations and individuals move their ideas. She teaches entrepreneurs how to take media outreach into their own hands. Brigitte is an advocate for emerging talent, and those she has helped have gone on to get coverage from cnn.com, The Huffington Post, Elle Décor, espn.com, and more. She encourages people to be relentlessly focused on what they’re doing in order to get their work out there to make an impact in the world. She joins Charlie on the show today to discuss her work and much more.   Key Takeaways: 01:28 – How Brigitte got started in the PR business. 04:32 – Is PR even relevant anymore? 07:58 – The value of a publicist for some people and why people come to Brigitte. 14:24 – Brigitte making the switch to work with more creative types and artists and some of the challenges that came along with that. 16:22 – Why Brigitte is happier getting out and working one-on-one, face-to-face with people rather than just sitting at her computer by herself. 19:40 – The idea that big problems need big teams. 21:55 – Why Brigitte doesn’t want to work solo by herself but also doesn’t necessarily think being a big company is for her either. 26:10 – What scares Brigitte about the transition she is making. 33:04 – Ryan Holiday’s methods for PR and what he does. 35:18 – Why Brigitte’s work matters so much to her. 41:19 – The cause, topic, or issue Brigitte feels the strongest about but isn’t using her voice for and why that is. 47:25 – Be relentless focused on what you’re doing to make a bigger impact with your work.   Mentioned in This Episode: B cnn.com Elle Décor The Huffington Post espn.com Multipotentialites Forbes The New York Times Twitter Gallup Reddit Tara Gentile charity:water IDEO Apple Basecamp Duarte The Energy Project, Tony Schwartz Action Station, Marianne Elliott Ryan Holiday All Marketers are Liars Trust Me, I’m Lying TechCrunch Gawker American Apparel Amazon Cal Newport, So Good They Can’t Ignore You Black Lives Matter Airbnb    

For Life on Purpose Episode #19, my guest is Brigitte Lyons, a media strategist with a passion for storytelling. Brigitte joins me to discuss the question, "What do you want to be known for?", how we can each answer that, and how it's applicable to all areas of our lives. About: Brigitte Lyons is a media strategist with a passion for storytelling. She founded B, the forward-thinking PR agency that she runs, after spending a decade working at traditional public relations agencies. She learned how a movement was organized from the ground-up, she battled a governor and won, and she worked with top tier media like CNN and Bloomberg. Now she is relentless about helping forward-thinking organizations and individuals move people with their ideas, and she is obsessed with bringing public relations into the social era—especially the values of co-creation and continuous innovation. To learn more about Brigitte and her work, visit: http://www.bthinkforward.com.

Brigitte Lyons is a media strategist with a passion for helping people get their messages out to the world. She created B - a boutique PR agency to work closely with cause based businesses and people who have something big and/or important to share with the world. In this episode we talk about everything from her beginnings in the PR world, how she shifted her business from the group online course model to building her agency and working closely with clients...and she even shares her super simple ways to - find the right places to get "press", how to create content easily, and how far in advance you need to be planning your outreach if you want it to impact your launch.    

Brigitte Lyons is a media strategist with a passion for helping people get their messages out to the world. She created B - a boutique PR agency to work closely with cause based businesses and people who have something big and/or important to share with the world. In this episode we talk about everything from her beginnings in the PR world, how she shifted her business from the group online course model to building her agency and working closely with clients...and she even shares her super simple ways to - find the right places to get "press", how to create content easily, and how far in advance you need to be planning your outreach if you want it to impact your launch.    

Today we continue our instigator series in which we revisit their interviews unveil the speakers for our annual event, The Instigator Experience. Our 6th instigator is Brigitte Lyons PR and media specialist that helps people craft a media messages that touches and hearts and minds reaches millions. Because this interview was recorded prior to our rebrand, there may be occasional references to our old name BlogcastFM See acast.com/privacy for privacy and opt-out information.