Podcasts about media strategist

Raising Expectations with Pastor Joe Schofield, Stefanie and Dr Craig Thayer, Dr Paul Hall, and Ron Greer Guest, Teri Werner - transformational leader, media strategist and author of Train Wreck to Triumph Friends tonight we have Teri Werner, Author, Transformational leader and Media Strategist with us this week on “Raising Expectations!” She will share insights and Biblical truths that will strengthen and encourage you! *Jeremiah 29:11 says, “For I know the plans I have for you declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future.” In the words of Dr. Phil, “How's that working for you?” Teri says, “When you look at the past few years, do you identify with the word train wreck? How have you healed, and how is your heart feeling?” Her book “Train Wreck to Triumph” addresses many questions and how a vital relationship with the Lord Jesus Christ leads you down a road of growth and healing. One example is forgiveness. What are the facts, how to forgive, and your choices and consequences? Also, transparently examining your train wreck, growing to forgiveness, and she beautifully shares that God will turn your derailment into destiny. He has the plans, remember? We will have a good time together with Gods Word and the real, often devastating world we live! As always, we look for to seeing and being with you for this weeks show! Join us because God has a message just for you to clarify and strengthen your life in Him! Don't forget to check out Guest, Teri Werner's book: "Train Wreck to Triumph: Healing Guide and Journal Combined to Turn Your Derailments into Destiny" on Amazon! The Team! Pastor Joe Schofield,  Dr. Paul Paul Hall,  Stef Stefanie Shaw Thayer,  Dr. Craig Craig Tank Thayer,  Pastor Ron Ron Greer.

Tomi Lahren crowns her Losers of the Week! Media Strategist, Jillian Anderson, reacts to them and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Listen to the Monetize Talks coverage. In this episode, Adam Torres interviews Megan Pormer, Media Strategist at Megan Pormer Media, explore Megan Pormer Media and the Monetize Talks event. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :) The thing is, trends can be useful but a lot of trend reports are not. In this episode, we discuss: - 7 trends they think we need to pay attention to, - What's wrong with the trend report industry, - And the projects both are involved with. Amy Daroukakis, Founder, Culture Concierge https://www.linkedin.com/in/amydaroukakis/ Lee Ci En, Media Strategist at Publicis Groupe https://www.linkedin.com/in/lee-ci-en/ Strategy ebooks and training: http://www.sweathead.com Mark Pollard http://www.instagram.com/markpollard

Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business! BUT! I plan to be back :) I'd love for you to stay in touch, and the best way to do that is via my email list. Do that by grabbing my Backstage Brilliance Marketing Toolkit—normally $27—for $0! This toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage.

0:00 - John Anthony fills in for Dan 11:50 - Trump presser 28:36 - META/FACEBOOK committing to free speech! 44:06 - Grace Curley, host of "The Grace Curley Show" on WRKO680 Boston, columnist for the Boston Herald and contributor to Spectator World: Will the media carry its snobbery problem into the next Trump era? Follow Grace on X @G_CURLEY 56:55 - Dr. Richard Bartlett, public health advocate and innovator in pandemic treatment strategies, asks "how much flu could flu shot stop if a flu shot could stop flu" 01:17:21 - Noted economist Stephen Moore says Trump has a stack of Biden policies ready to be reversed on day 1. Check out Steve’s most recent book The Trump Economic Miracle: And the Plan to Unleash Prosperity Again 01:29:40 - Senior Research Fellow for Naval Warfare and Advanced Technology for the Heritage Foundation, Brent Sadler, explains why the US should take a serious look at Greenland and the Panama Canal. Follow Brent on X @brentdsadler 01:47:03 - Senior Content & Media Strategist at Digital Third Coast, Emily Fanous, looks at "Freindflation" and how much Americans spend on their friends See omnystudio.com/listener for privacy information.

Tassie AFL legend and Leadership Consultant, Jack Riewoldt, details the Tasmania JackJumpers X Blundstone Leaders Locker Room event next week. JackJumpers Superfan, Adam Webster, provides an update on how the Jackies are progressing this season. Emma Hope, Media Strategist, Freelance Writer, President of the Salamanca Market Stallholder Association, and Owner of Emma Hope Retro, is featured in this week's Tassie Trailblazers segment, showcasing inspirational local women. And, Kath McCann, Executive Director of the Tasmania Football Club, joins Kaz and Tubes to talk through the decision to put the AFL High Performance Centre at Kingston.See omnystudio.com/listener for privacy information.

In the spotlight is best-selling author, Emmy-award-winning television producer and media strategist Paula Rizzo. She did the television production thing for nearly 20 years before going on her own to train experts, authors and entrepreneurs on how to be media-ready and build their reputations in the traditional and social media realms.  We discuss:  >> Her path to television production >> The decision to move from TV to media strategist >> How she works with authors >> The online courses available >> Her bestselling “lists” books >> The tools of the marketing trade >> The 10 questions every author needs to answer >> Etc.  Learn more about Paula Rizzo here: https://paularizzo.com  Get Paula Rizzo's free list of the 10 questions every author needs to answer here: https://paularizzo.com/10Q  Novelist Spotlight is produced and hosted by Mike Consol. Check out his novels here: https://snip.ly/yz18no  Write to Mike Consol at novelistspotlight@gmail.com

Cassidyy Atkins is joining us. Cassidyy is a Media Strategist and Podcast Producer and she's been empowering and equipping Content Creators and Entrepreneurs for over a decade. She and her team help to produce hundreds of chart-topping shows on Apple!  (Podcasts like DREAM THINK DO… for example.) And she's helped produce content with people like Tony Robbins, Chalene Johnson, Pat Flynn and Michael Hyatt.. Cassidyy is a “secret weapon” because she's all about helping her clients to maximize every minute of their shows… through repurposing of their content for social media, online courses and more!  As a result, she's helped to generate millions of dollars for her Content Creators  Cassidyy is awesome at identifying trends and big opportunities that are around the corner… so I'm VERY excited to talk with her about the future of Podcasting… and why YOU… yes YOU… should think about jumping in! So let's get to it! MORE ABOUT CASSIDYY: Cassidyy Atkins' website: creativepodcastco.com Creativepodcastco on Insta: instagram.com/creativepodcastco CHECK OUT MITCH'S RECENT EPISODE on the “STATE OF THE UNION” of PODCASTING: https://mitchmatthews.com/401/ EncouragerCON 2024 Mitch mentioned EncouragerCON to kick off this episode. EncouragerCON is our 2.5 day conference for “Encouragers.”  If you are a new or experienced Coach, Speaker or Content Creator… we want YOU there!  Click here to find out more about this incredible event!  (And remember… Cassidyy is going to be there!)  We'll introduce you to the biggest opportunities in coaching and speaking that are happening RIGHT NOW! Along with strategies that you can use… immediately! With Encourager-CON you'll be surrounded by your fellow Encouragers AND it will be 2.5 days of proven concepts, innovative new approaches, powerful stories and straight-up fun… so YOU can REACH more people… create more REVENUE and find ways to REST as you do! And… remember… use the coupon code: DTD to get a VERY special discount!   It's time sensitive though… so the earlier you use it… the bigger the discount!  Don't miss out!  JOIN US! Check out Mitch's OTHER PODCAST: ENCOURAGING THE ENCOURAGERS You can now check out Mitch's new podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.   It's specifically designed for coaches, speakers and content creators and provides quick doses of inspiration, strategy AND… of course… encouragement! Find it on Apple Podcasts:  Click here Find it on Spotify: Click here Find it on Anchor: Click here Find it on Google: Click here NOW…I WANT TO HEAR FROM YOU: You knew the question was coming.  So… let's get to it. How about YOU?  What questions (big or small) do YOU still have about the podcasting world… and/or starting your own podcast? Just think about it.  You could have a “limited release” podcast with just 10 episodes… but THAT would give you the excuse to have fun conversations with REALLY interesting people.   And it would be something that would allow you to spark really interesting convos at parties and networking events.   YOU could do it! So… as Cassidyy said, “Why not YOU!?!” Let's go! Leave a comment below or shoot us an email and let us know!   And hey… if you leave/send a question… I WILL get back to you! And seriously… we LOVE hearing from YOU!!! Let's do this! Mitch Minute By Minute: 0:02 Introduction to Episode 409 and the topic "Unleash Your Voice." 0:31 Mitch introduces Cassidyy Atkins, the podcast producer behind Dream Think Do, and shares how she's contributed to the podcast's success. 1:29 Cassidyy's journey as a media strategist and podcast producer, working with big names like Tony Robbins and Michael Hyatt. 2:21 Cassidyy's upcoming session at EncouragerCon, and Mitch shares a special discount code for listeners. 3:56 Cassidyy's unique approach to helping clients, including maximizing content and generating millions in revenue. 5:15 The power of podcasting for building connections with influential people and growing influence. 6:00 Discussion on how podcasting provides access to conversations with high-profile individuals and helps create a platform for important voices. 8:09 Mitch and Cassidyy talk about the benefits of podcasting as an excuse to have meaningful conversations with people you admire. 10:00 Cassidyy emphasizes that podcasting opens opportunities for anyone, no matter their setup, to connect with influential figures. 11:36 How podcasting creates a platform where you're not just gaining access but providing a valuable service for guests. 12:17 The positive impact of podcasting on influence and growing connections with audiences. 13:00 Mitch shares examples of how his podcasting journey led to conversations with prominent figures and deepened connections with his audience. 16:00 Cassidyy shares insights on the power of consistency in podcasting and the importance of speaking from conviction, not for likes or virality. 18:00 The need to overcome fears when starting a podcast and how that often mirrors internal struggles. 20:00 Mitch highlights the importance of going beyond the initial doubts and embracing podcasting as a tool for personal growth. 22:00 Discussion on how podcasting helps solidify your thoughts and builds clarity around your message and beliefs. 24:00 Podcasting as a "golden key" to unlocking new opportunities and deepening relationships with listeners. 28:00 Cassidyy shares the benefits of podcasting for content creators, coaches, and speakers in amplifying their message and repurposing content efficiently. 30:00 Mitch emphasizes how podcasting provides continuous engagement with listeners and helps solidify personal and business growth. 32:00 The role of podcasting in creating meaningful relationships with audiences and providing long-term value. 35:00 Mitch and Cassidyy discuss how podcasting is a low-risk, high-impact tool that allows for creative freedom and flexibility. 40:00 Cassidyy talks about the global reach of podcasts and how they allow creators to build communities around the world. 42:00 The importance of being authentic and allowing the podcasting platforms to help you find your people. 45:00 Mitch and Cassidyy discuss the stages of podcasting, starting with the "Should I?" phase and moving through messy beginnings to finding your voice and audience. 52:00 The power of podcasting in solidifying your voice and creating deep connections with listeners. 54:00 Discussion on finding your people and the surprising ways podcasting can connect you with an audience that resonates deeply with your message. 57:00 Cassidyy explains the freedom to create and repurpose content across multiple platforms, reducing the effort while amplifying the reach. 1:01:00 Finding the funding stage—when and how to monetize your podcast through sponsors, affiliates, and leveraging your business ecosystem. 1:08:00 The freedom to run stage—embracing the creative freedom podcasting provides and continuing to explore and evolve your content. 1:12:00 Cassidyy and Mitch emphasize the power of owning your RSS feed and the importance of free speech in the podcasting space. 1:14:00 Mitch's Minute: Final thoughts on podcasting as a tool for personal freedom and creative exploration.

The rubicon has been crossed, as the left's criminal show trial against President Trump results in him becoming a convicted felon - now all eyes are on the Supreme Court to sort this mess out. Plus, major retailers are scaling back on their 'pride month' collections and displays for this summer, proving that last year's boycotts worked. And finally, are you ready for 'degrowth communism,' as redundant as that sounds? Because apparently it's the hot new thing, according to The Atlantic, to save the planet.Guests:Brianna Lyman | Elections Correspondent, The FederalistDavid Johnson | Founder & CEO, Strategic Vision PR GroupMarc Morano | Founder, climatedepot.comEduardo Neret | Conservative Writer, Media Strategist & Author, Neret Files on Substack

John Canzano and Jon Wilner talk with media expert Patrick Crakes. The long-time media consultant formerly worked as the VP of InVivo Media Group and spent nearly two decades as a VP at Fox Sports where he focused on programming, business operations, and strategy. Crakes was also a paratrooper in the U.S. Army. Subscribe to this podcast and share it. • Read John Canzano's work at www.JohnCanzano.com. • Read Jon Wilner's work at www.Pac12Hotline.com via the Bay Area News Group. Follow on Twitter: www.Twitter.com/JohnCanzanoBFT www.Twitter.com/WilnerHotline

Nicole Pearl, the Beauty Girl, is an on-air beauty expert, featured on media outlets such as the TODAY show, Access Hollywood, the New York Times, and Oprah Daily. With over 20-years of media experience, Nicole is now leaning into her expertise as a PR and Media Strategist, teaching small business owners how to master pitching and obtain their own PR, in a cost-effective way. Her program, 5 Days to Free Press helps you land thousands of dollars of publicity without spending a dime.  In today's episode Nicole is teaching us: The value of press in brand-building and creating legacy and credibility The long-term return on investment (ROI) of press Why earned press > social media features  How we as small business owners can pitch ourselves to be featured in large publications and outlets  Why small businesses shouldn't spend ten of thousand of dollars in PR, but can tenfold their investment by learning how to do it themselves.  Connect with Nicole on Instagram; join the waitlist for 5 Days to Free Press or download your free ‘Get Featured Fast' guide at NicolePearl.com  --- Support this podcast: https://podcasters.spotify.com/pod/show/danielle612/support

GUEST 1 OVERVIEW: Andrew Langer is a long-time activist for free-market and limited-government principles, and a well-recognized analyst of politics and public policy. He currently serves as the President the Institute for Liberty, the Host of the Andrew Langer Show on WBAL NewsRadio1090. A long time fighter for small business, Andrew came to IFL from NFIB, where he headed that organization's regulatory practice for six years.  GUEST 2 OVERVIEW: Gabriella Hoffman is a Media Strategist and Award-Winning Outdoor Writer. She hosts the “District of Conservation” podcast and CFACT's original YouTube series “Conservation Nation.” Learn more about her work http://www.gabriellahoffman.com/ GUEST 3 OVERVIEW: Michael Schwartz is the Executive Director, SD County Gun Owners PAC

A captivating and thought-provoking conversation with esteemed Muslim thought leaders. In this episode, we are honoured to host a panel featuring prominent Islamic scholar Shaykh Ruzwan Mohammed, Secretary-General of the Muslim Council of Britain Zara Mohammed, and seasoned media relations strategist Osama Saeed. Together, they engage in an enriching dialogue covering a wide spectrum of topics, offering insights and perspectives that promise to broaden your understanding and stimulate critical thinking.  Topics discussed include #gaza #palestine #islamophobia #muslims #israel #antisemitism #muslimleadership #media #piersmorgan #mainstreammedia #theoryofchange In this episode: 0:00:00 Introductions 0:02:00 How has the Gaza war affected you? 0:03:00 How has the Gaza war affected you? (Zara) 0:05:19 How has the Gaza war affected you? (Osama) 0:08:07 How has the Gaza war affected you? (Shaykh Ruzwan) 0:13:10 Has there been an effective response from the UK Muslim community ? 0:31:17 Zara's experience of the Muslim community after travelling to 300 organisations 0:36:09 Mosques, Imams and Vision 0:37:30 UK versus USA Imams and Mosques 0:38:00 A solution to the Palestine conflict 0:40:05 Who should Muslims vote for in the UK and USA ? Has the UK Labour party lost the Muslim vote? 0:44:00 Muslims engaging in politics 0:47:25 Has the push for Muslims to be involved in politics in the West been a waste of time? 0:55:00 Osama's Theory of Change for peace in Palestine - the art of persuasion  0:56:55 Joe Biden and Israel 1:00:55 Shaykh Ruzwan: The community inflicting this is a traumatised community 1:01:33 Normalisation of Israel by Saudi Arabia, UAE and other countries 1:04:00 Muslim countries and their position 1:06:53 What do Non-Muslims think of the Muslims? 1:10:10 What does NOT change? Example of Amazon 1:11:44 What has Zara learnt about the Media Machine?  1:15:23 Zara's response to "Do you condemn Hummus?" 1:17:08 Should Zara appear on the Piers Morgan show? Osama's advice from a media relations expert 1:20:22 The Muslims need a Message. Tackling Islamophobia. Anti-Semitism. What needs to happen? What do Muslims have to offer? 1:23:30 Politicians and Food banks. A loss of dignity 1:25:25 Shaykh Ruzwan's 'controversial' views on the media, Muslim messaging, communication, Muslims in the civic space, Islamophobia and the Prophetic example 1:30:30 Challenges of bringing on board Islamic Scholars to address current issues such as Islamophobia 1:36:00 Solving Zara's dilemma - how to get the right Islamic Scholars involved? 1:38:24 An alternative solution to Islamophobia - examples from the LGBT community. Pride, Stonewall and the Rainbow 1:41:25 The reality of Muslims being victimised and attacked 1:46:05 A question of courage. Come out of your echo chamber 1:47:40 Are there intelligent Muslims forming a vision and long-term strategy for Muslims in the UK? 1:53:57 Concluding messages Recorded 31 January 2024   USEFUL LINKS - SHAYKH RUZWAN MOHAMMED Regarded as one of the foremost Islamic scholars in the West.  Desert Island Gems interview: https://youtu.be/HuoEr_L_KXw https://www.isyllabus.org/teachers/ https://www.iidr.org/people/21-ruzwan-mohammed/   - ZARA MOHAMMED Award-Winning Leadership Strategist, Public Speaker & Consultant Regarded amongst the most influential women in the UK today. https://twitter.com/ZaraM01 https://www.instagram.com/zara_m02 https://zara-mohammed.com/   - OSAMA SAEED Director of comms, policy and campaigns at Shelter Former Amnesty International's comms director Former Al Jazeera Media Network's head of comms https://osamabhutta.scot/ https://uk.linkedin.com/in/osamasbhutta https://instagram.com/osamasbhutta https://twitter.com/osamasbhutta   === SUPPORT US If you benefited from The MuslimCentric Podcast, please subscribe, leave a review, comment and rating.   SIGN UP TO OUR NEWSLETTER https://bit.ly/newsletter-muslimcentric   KEEP IN TOUCH YouTube: https://www.youtube.com/muslimcentric Facebook: https://www.facebook.com/muslimcentric Instagram: https://www.instagram.com/muslimcentricpodcast Twitter: https://twitter.com/muslimcentric Website: https://www.muslimcentricpodcast.com

Jenny Williams leads attend media, an advertising agency working primarily with cultural and non-profit attractions.  As a Media Strategist, Jenny works with zoos, gardens, museums, and aquariums to align their efforts across media strategy and investing in advertising.  Jenny began working in media in November of 2007, which is the same time that Facebook launched its advertising platform.  Throughout her career, she gravitated toward working with attractions and developed an even deeper niche within non-profit and cultural attractions to help align their advertising around the mission.  In this interview, Jenny shares practical advice about putting together an effective media mix, non-profit marketing, and tracking the right metrics.   An effective media mix “You can't post the same ad across all channels and expect it to serve the same purpose.” There are so many channels that need to be considered when placing advertisements based on the audience attractions are looking to target and the message they are seeking to convey.  While digital marketing, including social media and online advertising, has accelerated in growth, marketers should continue to leverage traditional channels such as television, radio, and billboards. Through extensive testing and looking at past performance, marketers should evaluate the success of various campaigns, using the data to drive future campaigns into what works best.  In particular, influencer marketing has evolved from finding an influencer with a sizeable following to post content about the brand to seeking larger pools of smaller creators and using their content in the attraction's ads. Non-profit marketing "People are seeking more organic content. They may not trust when it's perfect and polished." Jenny describes the difference between nonprofit and for-profit attractions as mission-driven or ticket-driven.  While both types of attractions need to focus their advertising on driving attendance and ticket sales, non-profit attractions should focus their message around their mission. Non-profit attractions typically have a wide channel mix and often can spread themselves too thin.  Jenny suggests that non-profit attractions should not spend less than 5% of their budget on any channel.  This puts constraints on creative teams for developing assets, limits the ability to do proper testing and find insights, and it dilutes the messaging.  Additionally, non-profit attractions should spend at least 10% of their budget on paid social. Tracking the right metrics “Visitation is the end goal; not a click to the website.” When you're building your media strategy and looking at your objectives, it begins with understanding what you're looking for.  It may not be about how many unique households you are reaching, driving traffic to a web page, or even driving online ticket sales. Depending on ticketing software and advertising channels, attractions may be able to track the performance of their campaigns directly through to ticket sales.  However, for channels such as television, radio, and billboard, attractions should align these campaigns to see if website visitation increases or if attendance grows which can be attributed to the campaigns.   To learn more about attend.media, visit their website.  Jenny is also co-host of the Marketing Attraction Podcast, which can be found here and on all major podcast platforms.   This podcast wouldn't be possible without the incredible work of our faaaaaantastic team: Scheduling and correspondence by Kristen Karaliunas   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)

Join Constance and her special guest Christie O'Sullivan (www.christieomedia.com). Christie is a Social Media Strategist and a very successful entrepreneur. Christie shares her journey of how she manifested a dream home beyond her wildest dreams, was healed of Cancer and expanded her Business. Christie gives insight and wisdom into how to stay focused even when you are experiencing challenging times in Life. She practiced using The Law of Attraction Principles and Spirituality during her Cancer Treatments. She consistently practiced meditation, prayer, journaling, visualizing and reading. You will be inspired to keep believing for your wildest dreams to manifest.

Bill Carrick was the longtime chief media strategist for Senator Dianne Feinstein, as well as helping elect President Bill Clinton, multiple LA mayors, Congressman Jim Clyburn, and many more. In this conversation, Bill discusses his early political roots in South Carolina, his time working for Senator Ted Kennedy, his pivot to political media, and a deep dive on his time as chief strategist for Dianne Feinstein. We talk her early activist days in the 60s, the assassination that led to her becoming mayor of San Francisco, their first lunch meeting in 1989, how she leveraged a loss in the '90 Governor's race into 6 terms in the Senate, and her impact and legacy on priorities as varied as water policy, gun safety, choice, anti-torture policies, and more. IN THIS EPISODEBill's roots in South Carolina Democratic politics...One of Bill's favorite Fritz Hollings story...Bill's time working for Senator Ted Kennedy...The 1974 race that convinced Bill he should become a media consultant...Bill talks the early career of Dianne Feinstein on the San Francisco Board...Bill relates the story Dianne Feinstein would tell about the tragic assassination that propelled her to the Mayor's office...The first meeting of Bill with then-Mayor Feinstein before her 1990 Governor's race against Pete Wilson...The focus groups that helped ignite her statewide political career...Her '94 re-election amidst the GOP wave and against one of the first deep-pocketed self-funders...Bill relates Feinstein's views toward being on the short list of the '84 Vice Presidential process...Bill on Senator Feinstein's top passions and priorities...Feinstein's evolving views of the death penalty...Memories of her final re-election in 2018...Bill weighs in on the political legacy of Diane Feinstein...AND Aiken, the assault weapons ban, Tony Bennett, Annette Bening, The Boston Herald, Barbara Boxer, Willie Brown, George H.W. Bush, cable cars, Bill Clinton, the Commerce Committee, DACA, Gray Davis, Kevin de León, The Desert Protection Act, George Deukmejian, Jim Eastland, Dwight Eisenhower, Geraldine Ferraro, Don Fowler, Dick Gephardt, Barry Goldwater, Aaron Henry, Michael Huffington, the Inland Empire, Olin Johnston, Joshua Tree, JFK, Bob Lagomarsino, lovefests, John McCain, Leo McCarthy, Harvey Milk, Walter Mondale, George Moscone, Earl Morris, Rupert Murdoch, the NRA, Richard Nixon, Ole Miss, Prop 187, Pug Ravenel, Ronald Reagan, Dick Riley, Ed Riley, Donald Russell, Arnold Schwarzenegger, John Seymour, Strom Thurmond, Mark Twain, VAWA, John Van de Kamp, Dan White, Curtis Wilkie...& more!

Are you writing a book or just published one and want to get media attention to promote your fiction or non-fiction work? On the show is Emmy award winning TV News Producer and Media Strategist, Paula Rizzo who shares some of her best tips on how to get press. Paula Rizzo is an Emmy-award winning TV producer, bestselling author, media trainer and strategist. She trains authors and experts to perform better on camera and produce their own videos. She is the author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed and her most recent book, Listful Living: A List-Making Journey to a Less Stressed You. Paula is also a LinkedIn Learning instructor, a frequent speaker and media contributor. Paula is the creator of Media-Ready Author – an online media-training course for authors.   WE DISCUSS: What constitutes media these days – spoiler, podcasts are part of the strategy. Tips for crafting a compelling pitch that grabs a producer's attention. Common mistakes authors make when pitching to the media. Why media training is essential for authors. How to develop a media strategy that aligns with your book's goals. How to prepare for interviews and ensure you deliver a clear and concise message. Strategies for building relationships with journalists and producers, and more.   RESOURCES MENTIONED Join Michele's Newsletter Michele on Instagram Michele's Book Paula's Freebies:  10Q Freebie: The 10 Questions Every Author Needs to Answer Paula's Media Ready Author Course   Share this interview with a friend! Please rate and review it on Apple podcasts. Your reviews are so appreciated! XO, Michele

Enrico is Video Content Expert and Media Strategist. Specializing in helping health & fitness professionals grow their audience on social media. In this episode, Enrico reveals how he transformed his social media presence and gained 20,000 followers on Instagram in just 30 days. He reveals that he was ready to give it all up after struggling to gain a following for years. Discusses actionable tips to impress clients, gain followers on Instagram, and grow your audience on social media. Timestamps [00:00] Intro [3:20] How Enrico Got 20K Followers in 30 Days [16:03] Following the conventional path and it didn't work [41:30] People worry about being judged on social media. [43:09] Balancing time: Making up for lost moments. [01:01:46] Offering video creation services with guaranteed increased views. [01:05:14] Simplicity and storytelling are key in content creation [01:19:21] Mr.Beast's video secrets [01:25:26] Podcasting is expected to be conversational, while YouTube videos can be more formal and tactical. [01:41:45] Make relatable content by showing real life experiences, even if they aren't perfect. [01:44:07] Using title cards in videos to bring awareness to mistakes in content. [01:55:42] Free agency sponsor Sponsor This episode is brought you by Free Agency. Check out our sponsor, Free Agency (https://www.freeagency.com/) Socials Host: https://twitter.com/calum_johnson9 Guest: https://twitter.com/ricoincarnati

Brandon Davis is a media consultant and partner at Technicolor Political – and the senior media strategist for the winning campaign of Chicago Mayor-Elect Brandon Johnson. In this conversation, we go deep on the Chicago race – how Johnson emerged from a crowded field, the role of public safety & crime, the contrasts that defined the runoff, key strategic decisions made by both Johnson & Vallas, & political lessons that can apply to other races and places. Beyond Chicago, we also talk Brandon's political roots in the Midwest and insights from a career as a campaign manager, SEIU political director, DNC Chief of Staff, & now a top Democratic media consultant.(To donate to support The Pro Politics Podcast, you may use this venmo link or inquire by email at mccrary.zachary@gmail.com)IN THIS EPISODEBrandon's early life growing up in East St. Louis, IL…The two moments that motivated Brandon toward civic engagement…Brandon's time working for Senator Claire McCaskill…Brandon de-mystifies what a campaign's Political Director does…Brandon's experience running races and rules of thumb on effective campaign managing…Lessons learned running $80M campaigns for SEIU…Brandon's role as DNC Chief of Staff during the tumultuous 2016 cycle…What motivated Brandon to move into media consulting & start Technicolor Political…Brandon talks the political strengths of Chicago Mayor-Elect Brandon Johnson…Why Mayor Lightfoot struggled…Brandon on the role public safety and the "Defund the Police" narrative played in the race…How Johnson broke from the pack after starting at 2% and then handled a sprint in the 5-week runoff…Strategic decisions of the Paul Vallas campaigns that surprised Brandon…Brandon's breaks down the winning Johnson coalition…Lessons from Chicago 2023 that can be applied more broadly in 2024…Best practices on finding ways to communicate with hard-to-reach voters…Brandon's advice to budding political operatives… AND the 5th floor, JJ Balaban, banks of TVs, big tents, Donna Brazile, George W. Bush, CTU, Cabrini-Green, captive audiences, Jean Carnahan, Mel Carnahan, George Washington Carver, Hillary Clinton, cudgels, WEB Du Bois, Fisk University, Chuy Garcia, Gen X lifestyles, Al Gore, gymnast techniques, Bob Holden, Hurricane Katrina, Jesse Jackson, John Kerry, Jim Kottmeyer, Rebecca Lambe, Mary Landrieu, Barack Obama, Greg Pratt, Ronald Reagan, sledgehammers, Snapchat, Jim Talent, Talladega College, Roy Temple, TikTtok, Donald Trump, Tuskegee University, the University of Missouri, vicissitudes, Wendi Wallace, Debbie Wasserman Schultz, Youtube…& more!

On this episode of The Author Factor Podcast  I am having a conversation with media strategist and author, Susan Harrow.Susan is a media trainer, marketing strategist, martial artist, and author of 3 books.For the past 33 years, she has run Harrow Communications Inc., a worldwide media consultancy where she's trained thousands of CEOs, entrepreneurs + thought leaders worldwide to turn their message into money while becoming highly desirable, repeat guests who shine in the media spotlight. Susan is the author of the book, Sell Yourself Without Selling Your Soul.If you ever wanted a short "masterclass" on book publicity and media strategy, this is a "must listen" episode because Susan shares several valuable and helpful tips for book authors.For more information about Susan, visit PRSecrets.com.

Today on Goal Talks we talk what it takes to work in the world of media, growing up in the great Mississippi, and whats the meaning of GRACE when it comes down to your goals and dreams

On this episode of Asked and Answered by Soul, Jennifer Urezzio and Patty Farmer, serial entrepreneur, international speaker and creator of Marketing, Media & Money podcast and magazine, have an informative and content-rich conversation about how to align your marketing with your Soul. When you really tap in and listen, you can create a marketing strategy that aligns with mind, body, soul, and receive from it. Listen now as Jennifer and Patty discuss ideas about your message and how to discern what marketing strategy resonates best for you. Often, you know the answer, but sometimes just need to be still to hear it and lean into your intuition as you make decisions. Patty explains that you may not know the why, or how you're going to do it, but if you trust yourself that is the first step - and probably the most important one. It only takes one voice to be a powerful tool for change . . . use your voice. You can learn more about Patty at https://pattyfarmer.com/. About Patty Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. If you are interested in learning more about your soul's answers, you can secure your free empathy tool here: https://bit.ly/3xVXXnn.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt that your content didn't get the reach that it deserved? You're going to want to tune into this episode with Rico. This episode is geared for everyone that's looking to get better at video. Whether you're just starting out or have been doing it for a while, Enrico shares with us a lot of the trends and important key takeaways that all business owners should be aware of when growing an online business.  Don't forget to leave a review on Apple Podcasts.About Today's GuestEnrico specializes in helping Health & Fitness Professionals, Online Fitness Coaches, and Fitness Business Owners grow their attention and audience on social media. He's a Media Strategist and Videographer with experience working with some of the most widely recognized fitness professionals on social media including Jordan Syatt. He has an impressive collection of limited edition Oreo cookies and has an obsession with espresso. You can connect with Rico here:https://www.instagram.com/rico.incarnati/https://www.tiktok.com/@ricoincarnatihttps://www.facebook.com/groups/401316581284121/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com

Pretty much everyone wants to monetize their media, but how does one stand out in a crowded marketplace? Marketing and media strategist, Patty Farmer, says you could do “lazy” marketing by throwing stuff up and seeing what sticks, OR you could work in your zone of genius and build authentic relationships. In this episode Patty shares a wealth of information on how to create a business that is profitable without being painful. She talks about leveraging other people's audiences, how to set your pricing, how to make sure you're talking to the right people, and the importance of not going it alone. If you want learn how to grow both your business and your bank account, join us! "When you do well, you can do good." -Patty Farmer About Patty Farmer Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7- Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to increase sales, leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients scale their business in a way that creates transformation for both them and their clients, to make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live. Money Mantra: "It is NOT in my DNA to be broke, I have the power to reset my money story." -Patty Farmer Costumes For the costume in this episode I was inspired by this new chainmail headpiece I'd recently picked up at a local event. The blue cloak seemed fitting and I love how it turned out. More at https://moneyheartshow.com. --- Send in a voice message: https://anchor.fm/moneyheart/message

This week David and Marina are joined by design historian and media strategist Eva Hagberg to discuss the importance of publicists in the architecture industry; her transition into journalism after architecture school; the role of media and its relationship with architecture; her new book When Eero Met His Match; and more.  Buy Eva's book This episode is supported by Brizo • Monograph • Sky-Frame • Miele • Graphisoft SUBSCRIBE  • Apple Podcasts  • YouTube  • Spotify CONNECT  • Website: www.secondstudiopod.com • Instagram • Facebook  • Call or text questions to 213-222-6950 SUPPORT Leave a review :) EPISODE CATEGORIES  •  Interviews: Interviews with industry leaders.  •  Project Companion: Informative talks for clients.    •  Fellow Designer: Tips for designers.  •  After Hours (AH): Casual conversations about everyday life. •  Design Reviews: Reviews of creative projects and buildings.

Larry O'Connor and Patrice Onwuka Larry O'Connor and Patrice Onwuka talk with guests: Gabriella Hoffman; Media Strategist, Writer and Senior Fellow with Independent Women's ForumMedia, They discuss Hunting and public policy, Fake meat, gig workers, Gabriella's backstory. For more coverage on the issues that matter to you, visit www.WMAL.com, download the WMAL app or tune in live on WMAL-FM 105.9 FM from 5-9 AM ET. To join the conversation, check us out on Twitter: @WMALDC, @LarryOConnor,  @Jgunlock,  @patricepinkfile and @heatherhunterdc.  See omnystudio.com/listener for privacy information.

Larry O'Connor and Patrice Onwuka In this third hour; Larry O'Connor and Patrice Onwuka talk with guests: Gabriella Hoffman; Media Strategist, Writer and Senior Fellow with Independent Women's ForumMedia, They discuss Hunting and public policy, Fake meat, gig workers, Gabreilla's backstory., President Biden's comments. .  Also: covid update  News: jan 6th Hearings  For more coverage on the issues that matter to you, visit www.WMAL.com, download the WMAL app or tune in live on WMAL-FM 105.9 FM from 5-9 AM ET. To join the conversation, check us out on Twitter: @WMALDC, @LarryOConnor,  @Jgunlock,  @patricepinkfile and @heatherhunterdc.See omnystudio.com/listener for privacy information.

It's a crowded market and there is a lot of noise… how will you stand out? In today's business environment, relationships are the currency and building REAL relationships that create revenue and get results are key to leveraging your ideal promotional partners & global influencers. It takes more than posting on social media and being a guest on a few podcasts. My guest, Patty Farmer will share actionable strategies on how to leverage your time, money, energy, and your network to get massive results in both local and national media to succeed in today's business environment. Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live.

Sehmat Suri is a media strategist, model, actor, and content creator in Halifax, who started her social media journey in 2017. Her move into the creative community has brought her a bunch of cool connections and tons of interesting work with Canadian and international brands like Sport Chek and TRESemmé, and she's currently one of the hosts on Eastlink's Ocean Playground. She dabbles in lifestyle, comedy, and social justice content, and loves to hop on a plane any time her marketing agency 9-5 job allows. https://www.instagram.com/itssemiprecious/ (Find out more @itssemiprecious)

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs, and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank accounts while designing a lifestyle they want to live. I'm happy to say that she's here to tell us all about how she does it. Let's Welcome Patty to the show. https://PattyFarmer.comBe sure to rate, subscribe & review! Hosted on Acast. See acast.com/privacy for more information.

She wanted to go to college to be an Interior Designer. But Faith McKinney's dad saw no value in that and said he wouldn't pay for college if she pursued it. He told her to go to college for business instead. She did and dropped out.Listen in as Faith McKinney tells Jonaed about how manifestation helped her to break out of her introverted-shell and go from working as a janitor to sales, becoming a personal brand and media strategist and interviewing celebrities like Mike Pence, Kirk Franklin and many others.Timestamps:0:00 Episode Intro1:00 Faith's intro2:15 What was high school like for you?7:39 This is how I got over Impostor Syndrome9:17 Jobs: Where you wanna be?13:00 How did you go by learning? 14:03 How did you get momentum?15:50 Mistakes Faith made for you to learn from (Yes guys it's with you) 17:20 Hardest period of Faith's life19:00 PITCH YOURSELF, PITCH YOUR STORY!21:35 The Power of podcast23:09 Biggest accomplishment25:32 Biggest career accomplishment26:57 You interviewed Dan Rather, HOW DID THAT HAPPEN?!29:37 OH WAIT!!!30:23 How did u get better at interviewing?31:35 Stigma because you were a Janitor?33:00 Your point of view of working as Janitor34:45 You had a kid at your early 20's, any advice for the audience? 36:10 Some advice for the younger you?36:56 Tools for networking?37:44 Have you ever felt insecure about not having a college degree?38:34 What helped u to get over of not having a college degree?39:40 Special advice from Faith40:10 How to contact with Faith McKinney?Support/Contact Faith:LinkedInTwitterInstagramWebsiteResources mentioned in this podcast:Schmingling -The Art of Being Well-Connected Through Blatant Self PromotionNeed career or resume advice? Follow and/or connect with Jonaed Iqbal on LinkedIn.LinkedIn: https://bit.ly/JonaedIqbalNDConnect with us on social media!LinkedInFacebookInstagramTwitterTikTokJoin our discord serverThank you for sponsoring our show. If you'd like to support our mission to end the stigma and economic disparity that comes along with not having a college degree, please share with a friend, drop us a review on Apple Podcast and/or subscribe to our Patreon: https://www.patreon.com/nodegree.Remember, no degree? No problem! Whether you're contemplating college or you're a college dropout, get started with your no-degree job search at nodegree.com.

Creativity. It is something that many have always believed that you either have it or you don't.  Not to be confused with being clever or crafty, to be creative is to capture a myriad of innovative concepts floating around your brain, pluck them from the blue sky, and craft them into something tangible, useful, and clear.The only problem with that thought is that many believe that to be truly creative we need to wait for the inspiration. In other words, It just happens when it happens. And if we do that, the world often moves on without us while we wait for our Eureka moment to arrive.Author and television producer Phil Cooke believes that whether you are a creative professional like a writer, musician, filmmaker, or an engineer, salesperson, or teacher, you can overcome the stumbling block of timing and deliver great ideas when you need them most.In fact, in his latest book, “Ideas on a Deadline: How to Be Creative When the Clock is Ticking”, Cooke shows us how to “prime the pump” of your creativity to deliver great ideas when you need them most.Phil joins us on the Crossmap Podcast to share why creativity is a necessary commodity to stay competitive these days. Listen as he provides a few tips for developing amazing ideas under pressure and talks about why the demand for creativity grows as the world accelerates.Links to Phil Cooke Ideas on a Deadline: How to Be Creative When the Clock is Ticking - Book  Phil Cooke's Website Phil Cook on Facebook Phil Cooke on Twitter Phil Cook on Instagram Links to Crossmap Crossmap Website Crossmap Facebook

 Discover how to build relationships that create opportunities through a process called OPP Find out how to package your expertise, so you are strategically positioned in the marketplace Learn how to master your marketing, leverage media, and monetize your business Resources/Links: Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com Summary Do you experience low conversion rates from your discovery calls and enrollment conversations? Have you checked if your message is confusing and doesn't speak to your target audience? How do you create a lifestyle built around a business that supports that? Patty Farmer is a Marketing & Media Strategist, Speaker, Podcast Host, Magazine Publisher & Event Producer. She helps entrepreneurs leverage the media and create marketing strategies that are profitable and not painful. In this episode, Patty shares how you don't always need to go out and find your target people; instead, you only have to find partners that serve the exact audience you do. And that she recommends building relationships that pave the way for opportunities that foster that process. Check out these episode highlights: 01:07 – Patty's ideal client: My ideal clients are established service-based entrepreneurs that are women, 40 plus, who are struggling to identify, attract, and convert their ideal buyers. 01:39 – The problem she helps solve for her clients: The problem I solve is helping them to package their expertise. And then position them in the marketplace strategically to master their marketing, leverage the media, and monetize their business. 01:50 – Symptoms of the problems her client faces: a lot of those things are the same things, which is a really low conversion rate, whether that's from a discovery call and enrollment conversation. Social offers, those types of things, right? So, they have a confusing message. 02:55 – Common mistakes clients make before consulting Patty: The biggest one is that they confuse networking with marketing and sales. Marketing and sales are separate all in themselves. But people get confused when they're trying to throw networking in the mix. 03:43 – Patty's Valuable Free Action (VFA): The number one way is what I like to call OPP. Everybody talks about opportunity; OPP is other people's people. And the best way to do that is to promote other people to promote yourself. So, it's finding opportunities where you both have the same audience. And you can put each other in front of that audience. 05:03 – Patty's Valuable Free Resource (VFR): Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com 06:10 – Q: What's the number one takeaway I want your audience to get? A: I believe that the secret to success is designing the lifestyle you want to live and then building a business that supports that lifestyle, not the other way around. Tweetable Takeaways from this Episode: “You need to find partners where you all serve the same audience, and then get in front of each other's audience.” -Patty FarmerClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast of Queensland, Australia. Joined today by Patty Farmer. Patty, get a warm welcome Down Under. Where are you hanging out? Patty Farmer 0:22 Dallas, Texas. Tom Poland 0:23 Dallas, Texas. That's one of the most modern airports. I remember going around there, hopping onto the shuttle, and there was no driver. That was a little scary to start with. But it seemed to work out fine. For those of you who don't know, Patty she's a marketing and media strategist. And you can get a lot of leverage out of the media. She's also a speaker, podcast host, magazine publisher, and event producer. She helps entrepreneurs leverage the media and create profitable marketing strategies and not painful. Good idea. So, that brings us nicely, Patty, to the subject of our interview, which is how to leverage the media. Our time starts now. Question number one is, who's your ideal client? Patty Farmer 1:07 My ideal clients are established service-based entrepreneurs that are women, 40 plus, who are struggling to identify, attract, and convert their ideal buyers. Tom Poland 1:17 Oh, yeah. Well, that's a lot of them, right? That's a lot. Thank you for that. So, that probably leads to question number two, which might be self-evident now. But tell us a bit more about the problem you solve. Patty Farmer 1:29 The problem I solve is helping them package their expertise and then position them strategically in the marketplace so that they can master their marketing, leverage the media, and monetize their business. Tom Poland 1:41 Perfect. So, let's go then to how someone knows; question three, what are the symptoms? What's going on in their business or their life where they go, ‘Do I need to find out more about what Patty does? Patty Farmer 1:50 A lot of the things are usually the same things, right? A lot of those things are the same, which is a really low conversion rate, whether from a discovery call and enrollment conversation. Social offers, those types of things, right? So, they have a confusing message. Those are some of the symptoms that people really have, right, and don't understand the target buyer. And they're still trying to talk to their target market. Tom Poland 2:17 Right, or they sometimes just wonder why their marketing isn't working; they're feeling like the world's best-kept secret. Patty Farmer 2:22 That is absolutely true; I think they're the world's best secret. And really, it's because they're trying to talk to too many people at once instead of really learning how to get into a niche and serving them. Thank you for that. Tom Poland 2:34 Thank you for that. So, let's get to question four. And we've got five and a half minutes left. We're talking about; generally, people are pretty smart and ambitious; they want to grow their business, serve more people, and generate more revenue. So, they're going to be trying stuff, is what I'm saying. So, question four, what are some of the common mistakes they make when trying to get more clients on board to generate more business? Patty Farmer 2:55 I think the biggest one is that they confuse networking with marketing and sales. Marketing and sales are separate all in themselves. But people really get confused when they're trying to throw networking in the mix, as well. They try to talk to everybody; there's a customer journey, right? Everybody's in a different stage of that customer journey. And what they're doing is, they're trying to talk to all of them at once, instead of realizing that one person may be just being made aware of what you do, and somebody else might be ready to evaluate or purchase, but they talk to them all exactly the same way. Okay, Tom Poland 3:29 Okay, so let's talk about something they could do to solve this problem. It is probably not going to solve the whole problem, but it might take them a step in the right direction. Question five, four minutes left, what's a valuable free action that someone could take that will take that step in the right direction? Patty Farmer 3:43 So, the first thing I think is that we really need to spend the biggest portion of our time building relationships, right? Right now, relationships are the currency in today's business environment. And the number one way is what I like to call OPP. Everybody talks about opportunity; OPP for me is other people's people. And the best way to do that is to promote other people to promote yourself. So, it's finding opportunities where you both have the same audience. And you can put each other in front of that audience. Tom Poland 4:13 Thank you for that. And so, let's… How would someone identify OPP? How would they move forward to figure out who those people are that's got the OPP? Patty Farmer 4:22 I think the first way is to really be thinking about what are the things that you do? Who do you serve? That's really what it's about, really more than what you do is, who do you serve? And then ask yourself, who else serves them in a completely different way? It's okay if you overlap a little bit. I find that very helpful sometimes, but who serves those same people, so you're not having to go out and find the same people all the time. You just need to find partners where you all serve the same audience and then get in front of each other's audience. Tom Poland 4:51 Perfect. Thank you for that. So, question number six, let's direct people to a resource that you might be able to offer them that they're going to find out more about how you work with your clients and some more top tips? Patty Farmer 5:03 Absolutely. So, talking about relationships, right? I really also believe that one of the things that we need to do is work in our brilliance and hire other people to work in theirs. But one of the things that people like to think about is they like to think about their strengths. And these are my strengths, and then I like to focus on that, which is great, right? That's really, really great; low-hanging fruit and all that. But the opportunity is really in where you're not strong because that's when you have the opportunity to collaborate with other people. So, the resource that I have, the www.m3bizquiz.com, is an assessment that, in three minutes or less, you can find out where you're strong, where you're not so strong, where you need to tweak and where you need to get massive growth. And then you know which things to do yourself and where you need to bring those partners in. Tom Poland 5:51 Great. Thanks, Patty. So that's www.infomarketing3bizquiz.com. Go get it, Marketing, Media, and Money Business Quiz. Thank you for that. Question number seven, and we've got 90 seconds left. What's the one question I should have asked you but didn't. Patty Farmer 6:10 What's the number one takeaway that I want your audience to get? Tom Poland 6:14 Oh, love that –focus. Yes. Patty Farmer 6:17 Right? And what the answer to that is, I believe that the secret to success is designing the lifestyle you want to live and then building the business that supports that lifestyle, not the other way around. Tom Poland 6:27 Lifestyle. Patty Farmers. Thank you so much for your time. Patty Farmer 6:32 Thank you. Tom Poland 07:56 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Discover how to build relationships that create opportunities through a process called OPP Find out how to package your expertise, so you are strategically positioned in the marketplace Learn how to master your marketing, leverage media, and monetize your business Resources/Links: Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com Summary Do you experience low conversion rates from your discovery calls and enrollment conversations? Have you checked if your message is confusing and doesn't speak to your target audience? How do you create a lifestyle built around a business that supports that? Patty Farmer is a Marketing & Media Strategist, Speaker, Podcast Host, Magazine Publisher & Event Producer. She helps entrepreneurs leverage the media and create marketing strategies that are profitable and not painful. In this episode, Patty shares how you don't always need to go out and find your target people; instead, you only have to find partners that serve the exact audience you do. And that she recommends building relationships that pave the way for opportunities that foster that process. Check out these episode highlights: 01:07 - Patty's ideal client: My ideal clients are established service-based entrepreneurs that are women, 40 plus, who are struggling to identify, attract, and convert their ideal buyers. 01:39 - The problem she helps solve for her clients: The problem I solve is helping them to package their expertise. And then position them in the marketplace strategically to master their marketing, leverage the media, and monetize their business. 01:50 - Symptoms of the problems her client faces: a lot of those things are the same things, which is a really low conversion rate, whether that's from a discovery call and enrollment conversation. Social offers, those types of things, right? So, they have a confusing message. 02:55 - Common mistakes clients make before consulting Patty: The biggest one is that they confuse networking with marketing and sales. Marketing and sales are separate all in themselves. But people get confused when they're trying to throw networking in the mix. 03:43 - Patty's Valuable Free Action (VFA): The number one way is what I like to call OPP. Everybody talks about opportunity; OPP is other people's people. And the best way to do that is to promote other people to promote yourself. So, it's finding opportunities where you both have the same audience. And you can put each other in front of that audience. 05:03 - Patty's Valuable Free Resource (VFR): Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com 06:10 - Q: What's the number one takeaway I want your audience to get? A: I believe that the secret to success is designing the lifestyle you want to live and then building a business that supports that lifestyle, not the other way around. Tweetable Takeaways from this Episode: “You need to find partners where you all serve the same audience, and then get in front of each other's audience.” -Patty FarmerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast of Queensland, Australia. Joined today by Patty Farmer. Patty, get a warm welcome Down Under. Where are you hanging out? Patty Farmer 0:22 Dallas, Texas. Tom Poland 0:23 Dallas, Texas. That's one of the most modern airports. I remember going around there, hopping onto the shuttle, and there was no driver.

About my Guest: She was recently awarded the "Global Business Strategist of the Year" by Global Powerhouse Group in London, England. In addition, she was named #3 in the "Top Ten Media Speakers You Need to Know" and awarded the "International Speaker of the Year" by the Public Speakers Association. As an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, 7 Figure Event Producer, and 5x Bestselling Author, Patty Farmer makes marketing and media PROFITABLE, NOT PAINFUL. Patty specializes in Marketing & Media Strategies and works with small business owners, entrepreneurs, and speakers to attract and convert their ideal clients so they can make a bigger impact in the world and even bigger deposits in their bank account. She has created a network of 100,000+ connections while teaching thousands of entrepreneurs to connect, collaborate and convert in less time and make more money while designing the lifestyle they want to live. Patty has been seen on the covers of magazines such as Accomplish, Unleash Your Bold, Be the Boss, Women Who Mean Business, and EXPERTpreneur. What we Discussed: - An Accidental Speaker - Overcoming being Sick before each speech for 18 months - The Speakers Association and her Awards - Making 100,000 Connections and having a sticking strategy - What Social Media Platform Should I be on - How to Market Your Events - Have Buyers & Not Butts in Seats - How to Support fellow Speakers & Podcasters - Her journey as a Radio Host - A Fantastic Way to Connect with Groups and more How to Contact Patty: https://pattyfarmer.com/ https://pattyfarmer.com/m3podcasts/ Linkedin: www.Linkedin.com/in/pattyfarmer Twitter: https://twitter.com/pattyfarmer Facebook: https://www.facebook.com/PattyFarmerCEO/ Instagram: https://www.instagram.com/pattyfarmerCEO/ Pinterest: https://www.pinterest.com/PattyFarmerCEO/ More About Speaking Podcast: All Episodes can be found at www.speakingpodcast.com All Social Media + Donations link https://bio.link/podcaster Sponsor : http://coolabulla.com Use Discount Code Speaking for a 20% Discount Our Facebook Group can be found at www.facebook.com/speakingpodcast All my 5 Podcast can be found at http://roycoughlan.com/ --- Send in a voice message: https://anchor.fm/roy-coughlan/message

Album 4 Track 7 – Larry Kahn, Media Strategist and ForecasterHey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of before. He is bringing us wisdom from his career journey through time spent in the radio industry, with Golf Channel, giving back to his local community through Harvard Alumni Association's Early College Awareness program, and more. Join our insightful conversation that is going to make you think, laugh, and reconsider the ways you can speak quickly and honestly with your target markets.Key Takeaways:  Research can be referred to as various things, but should be focused on data storytelling rooted in the purpose of monetizing content. There is a great benefit to listening more than always speaking Let's talk about the importance of silence.  As LK's wife Amy says, "Go find something you like to do with people you like to do it with."  NOTES:Learn more about DatanautixDatanautix provides instant fan feedback for The Harlem Globetrotters-----Oren Katzeff's Podcast, mentioned by DCStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter 

In this re-podcast episode Saving Elephants host Josh Lewis joins his committed liberal friend David Blatt on Andrea Klunder's show The Creative Impostor to discuss the differences between the Right and the Left, why we're so polarized, and how civil dialogue might be restored.   About Andrea Klunder Andrea Klunder is the Creative Director, Media Strategist and Podcast Producer behind The Creative Impostor Studios.  Andrea works with organizations, companies, and leaders who want to use audio content to tell stories, create movements, and change culture.  She calls upon her myriad experiences as a singer, actor, director, business owner, yoga, and meditation teacher to produce and edit podcasts for social impact organizations and entrepreneurs.  She consults on strategy and coaches podcasters to go deeper into the craft and culture of making their show.   Andrea boasts of four podcasts: Podcast Envy: elevating the craft and culture of podcasting The Creative Impostor: featuring creative thought leaders who take bold action in life and work, despite the little voice in their heads that says, “Who do you think you are?!” Improve With Auntie: A round table for aunties like us to come together to share our brilliant ideas, sharp wit, and A+ advice, and Power Your Story: produced by her high school mentees who attend a Chicago public school for diverse learners   Andrea has developed podcasts with the Santa Fe Opera, New Mexico Department of Cultural Affairs, Del Norte Credit Union, Institute for Justice, Chicago Reader, the NARM Training Institute, and more.  She has been a featured speaker and trainer for Podcast Movement, Podfest, She Podcasts Live, the University of Florida, The Wing, Next Door Chicago, Chicago Public Schools, and many, many podcasts.  Andrea believes in the power of podcasting to immerse your followers in an authentic brand experience through engaging, entertaining, and educational audio media. Her mission is to help your voice to shine!   About David Blatt David Blatt, Ph.D., has worked for more than two decades in the public policy field.  Blatt founded the Oklahoma Policy Institute, a state policy think-tank that aims to expand opportunity for all Oklahomans through nonpartisan research, analysis and advocacy.  He served as its executive director for 10 years.  Now, he brings this expertise to students in the Master of Public Administration program at OU-Tulsa as the George Kaiser Family Foundation Endowed Professor of Practice.   Blatt previously served as director of public policy for Community Action Project of Tulsa County, as a budget analyst for the Oklahoma State Senate and as a parliamentary intern for the Canadian House of Commons.  He earned his doctorate in political science from Cornell University, his master of arts degree from McGill University and his bachelor of arts degree from the University of Alberta.  

Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Forbes, The Times Of Israel, New York Tech, Newsbreak, The VentureCation, Hackernoon, Vocal Media, Benzinga, and more.

Ryan is a Growth Marketing & Media Strategist through and through. Over the past 10+ years, Ryan has spent over $100,000,000+ on performance advertising campaigns, has generated hundreds of millions of dollars in revenue and has helped drive nearly $1B (yes, billion) in company exits. Today, Ryan works as a plug-n-play Growth + Media Strategist for brands between $5m-$100m in revenue run-rate that want to massively accelerate their run-rates.

On this week's episode of the Powerful Personal Brand Podcast, I meet with Patty Farmer, a 7 Figure businesswoman who stumbled upon her Marketing, Media & Money business by simply saying "yes" to one opportunity. Patty Farmer never pictured herself becoming an international influencer and public speaker; she was just doing a friend a favor when she agreed to participate in a last-minute speaking engagement. One opportunity soon turned into many; and before Patty had her business details ironed out, she found herself making 6 figures in less than 1 week. Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs, and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. tac0OFwfgYXPCsTG7aj5 To Connect with Patty on her website, visit: https://pattyfarmer.com/ (https://PattyFarmer.com) Or Follow Patty on social media to see her tips in your news feed: https://facebook.com/PattyFarmerCEO (https://Facebook.com/PattyFarmerCEO) https://twitter.com/PattyFarmer (https://Twitter.com/PattyFarmer) https://linkedin.com/in/pattyfarmer (https://LinkedIn.com/in/pattyfarmer) https://pinterest.com/PattyFarmerCEO (https://Pinterest.com/PattyFarmerCEO) https://instagram.com/PattyFarmerCEO (https://Instagram.com/PattyFarmerCEO) For more personal branding tips and strategies, follow along with Claire: FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass (https://clairebahn.com/personal-branding-masterclass) Website: https://clairebahn.com/ (https://clairebahn.com/) Instagram: https://www.instagram.com/clairebahn/ (https://www.instagram.com/clairebahn/) LinkedIn: https://www.linkedin.com/in/clairebahn/ (https://www.linkedin.com/in/clairebahn/) Twitter: https://twitter.com/clairebahn (https://twitter.com/clairebahn) YouTube Channel: https://www.youtube.com/clairebahn (https://www.youtube.com/clairebahn) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Barbara Glickstein and Bonnie discuss the dynamic of the nurse perspective in the media (Woodhull Revisited Project), tips for nurses to increase their media outreach and some ideas for journalists to leverage the power of nursing insight. And most importantly how nurses can help to improve health equity through their voice and unique perspective. She the Principal of Barbara Glickstein Strategies. She's a Strategist for Carolyn Jones Productions on the feature-length documentaries, The American Nurse and Defining Hope and In Case of Emergency. Glickstein was co-PI for the Woodhull Revisited Project that replicated the original Woodhull study from 1997 and found that today's nurses are used as sources in only 2% of health news stories (published in the Journal of Nursing Scholarship in 2018).  Learn more about your ad choices. Visit megaphone.fm/adchoices

Angie Wong talks about her journey as a journalist in China and her move from left to right.

Today's guest, Patty Farmer, is a whiz at everything marketing, media, and money! In this episode, she shares so many really insightful tips and ways to get your course (or other product or service) out there in front of the right people. I learned so much from Patty, and I know you will, too.Resources and Related LinksMarketing, Media, & Money MagazineMarketing, Media, & Money PodcastMarketing, Media, & Money FREE AssessmentJoin the Make Money with Courses Facebook group About Patty FarmerPatty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, Event Producer and Best-Selling Author specializing in Marketing & Media Strategies and works with small business owners, entrepreneurs, and speakers to attract and convert their ideal clients so they can make a BIG impact in the world, and even bigger deposits in their bank account. She has created a network of 100,000 + connections while teaching thousands of entrepreneurs to connect, collaborate and convert in less time and make more money while designing the lifestyle they want to live. Patty believes we all have a message, and her mission is to help them master, market and monetize that message in a way that creates transformation for both them and their clients and to make their marketing profitable…NOT painful.Patty has been seen on the covers of magazines such as Accomplish, Unleash Your Bold, Be the Boss, Women Who Mean Business and EXPERTpreneur. She was recently awarded the “Global Business Strategist of the Year” by the Global Powerhouse Group in London, England, named #3 in the “Top Ten Media Speakers You Need to Know” and awarded the “International Speaker of the Year” by the Public Speakers Association”.About Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less Make More formula. She's taught hundreds of others how to create & market profitable programs that allow time for family, travel and that impact the world.Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle.Whether you're running a full coaching practice, a busy agency, are speaking or just slammed with family and life – adding digital products creates leveraged income, without more work for you.Take the Create Your Course Quiz to see if your business is ready for an online course! > createyourcoursequiz.com

If you've been wanting to meet someone who pivots with purpose, you'll love this chat with friend and colleague Karen Taylor Bass of TaylorMade Media, who left success in the corporate arena for success as an entrepreneur, and now she's merged those experiences into success as a yoga instructor. Listen in to hear the truth about life/work balance, living authentically, the expiration date on that corporate treadmill, where you'll find your soul wealth, pivoting with forgiveness, what you gain in your 50s and 60s (besides weight lol), creating success from disappointment, relationships and collaboration, mixing wine and wellness, and how sitting still can get you further and faster than racing forward … and more! Continue Reading

Patty Farmer will share actionable strategies on how to leverage your time, money, energy and your network to get massive results in both local and national media to succeed in today's business environment. Patty Farmer is an award-winning Marketing and Media Strategist, https://pattyfarmer.com/ (International Speaker), https://pattyfarmer.com/M3podcasts/ (Podcast Host), Magazine Publisher, and Event Producer and works with small business owners, entrepreneurs and speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live. On Today's Episode of Snack Sized Sales you will learn: Who Patty is and how she helps small business owners, entrepreneurs, and speakers attract and convert their ideal clients.  Figure out who you are, what your story is, and how to tell your story so it goes from told to sold Leverage local as well as national organizations calendar of events Building relationships, in person and online, is key Patty invites guests to take the FREE Marketing, Media, and Money (M3) http://www.m3bizquiz.com/ (Assessment) and to assess 7 key areas of your business and help you to discover exactly where you are excelling, where you could make changes, and the next steps to really ramp up the growth of your business.   Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to leverage the media subscribe to the show. Don't forget to tune into our other episodes and share your favorites on social media to help other new small business owners, entrepreneurs and speakers attract and convert their ideal clients. Join the community of Snack Size Sales fans on https://www.facebook.com/WesleyneGreerCEO (Facebook), https://twitter.com/WesleyneGreer (Twitter), https://www.linkedin.com/in/wesleynegreer/ (LinkedIn) and visit my website for even more content, information, and resources about leveraging the media.

On this week's Over 50 Entrepreneur Podcast, our special guests are the makers of the Davis Collective: Ja'marc Davis, the Marketing Strategist, Jeremy Davis, the Mobilization Strategist, and Joel Davis, the Media Strategist. They are a team of strategists who partner with organizations and individuals to achieve their goals. They are Brand Builders, Content Creators, and Culture Curators who specialize in marketing and media, turning vision into action and dreams into reality.They share the heart and soul of the company vision, as well as: Combining their powers to tell clients' stories Translating the discipline of great attitude and effort from athletics to business Guidance of faith through their business, learning from stories, and telling stories Being mindful of who surrounds us during the inevitable business obstacles  And more

If you're ready to send pitch emails to the press – or you already do and the answer is always No, if you get a reply at all – then you'll love this interview with my guest and friend Janell Hazelwood, who's been in the field for over 10 years as a journalist, editor, and media strategist. Listen in while Janell and I talk about: media trends to look for and where to look for them, why you should make friends with the CEO's assistant, who's in control of the media these days, pro tips for working with a media strategist, why it's okay to be the candied yams instead of the turkey (so to speak) … and more! Continue Reading

CPF Co-Directors Bob Shrum and Mike Murphy are joined by Republican media strategist Patrick Griffin to discuss the final Presidential Debate between President Trump and Vice President Joe Biden. Griffin was a Fall 2019 Visiting Fellow at the Center for the Political Future. He is a founding partner and CEO of Merrimack Potomac + Charles ( MP+C), one of New England's leading integrated public affairs and strategic communications firms. He has worked as a Republican media consultant for four U.S. presidential campaigns including Presidents George H.W. Bush and George W. Bush, Mitt Romney, and U.S. Senator Lamar Alexander.

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer and works with Small Business Owners, Entrepreneurs & Speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live. Social media and website links: www.PattyFarmer.com   www.MarketingMediaMoney.com - free gift for the listeners www.Facebook.com/PattyFarmerCEO    www.Twitter.com/PattyFarmer www.LinkedIn.com/in/pattyfarmer   www.Pinterest.com/PattyFarmerCEO www.Instagram.com/PattyFarmerCEO www.YouTube.com/c/MarketingMediaMoney.com