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Our guest this week is Ross Davies, owner of Strafe Creative, a digital design agency focused on conversion led design. Growing up alongside the web led Ross to be fascinated by technology and design yet he started his career as an ergonomics engineer in the automotive industry. The culmination of both Ross' experience and passions led to his realisation that his skills were transferable, and thus Strafe Creative was born.Strafe Creative's clients include Experian, NHS and London Tobacco Dock Event Centre. Recently, Strafe has been listed on the prestigious ‘Drum Recommends' agency database and they won Best Website in the UK Business Awards for their work with Adventure Base. Other award accolades include CSS Awards, RAR, Digital Entrepreneur Awards and the British Business Awards.Ross loves to find new and innovative ways to improve processes, whether that's in the way he runs his business or in the design process with clients. Identifying objections and issues in any process can help streamline it and it's this systematic approach that has led to some fantastic client results.In 2020, Ross was hired as a systems architect and advisor for ‘Open Kitchens' a not-for-profit helping to redistribute food throughout the pandemic. He helped to plan and create user flows, wireframes, digital components and CRM that brought the platform to life and to date has enabled over 250,000 meals to reach those in need.Ross is also the author of a book, Paper Plane Plan which delves into growth hacking for the service industry. He's a proud husband and father, a huge basketball fan and loves Thai food.Ross and Victoria discuss the importance of setting business goals, how to increase the likelihood a user will buy from us and the ways we can improve our ROI on marketing by only updating our website.Key TakeawaysRoss sets a yearly goal, however, it's quite easy to put off a yearly goal, so he breaks this down into 90 day goals and then breaks them down further into individual tasks which makes the goal more achievable.Parkinson's Law - A task will take the time you give it.Write out your goals and put them somewhere you can see them every day.Ways to increase your website conversions: Add testimonials for social proofing, creating large numbers, feature any accreditations, reference your client list, make it obvious what your service isMake sure your web pages are digestible. Avoid big blocks of text.QuoteWork out what is your business's Kit KatMentioned in this EpisodeOpen KitchensConnect with Ross DaviesStrafe Creative WebsiteTwitterFill in Strafe Creative's project planner for a free audit of your website. Mention Victoria and that you are a listener of The Best Guest and a member of the team will give you a 5 minute video audit of how you can improve conversions on your website. No strings attached.Connect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit www.victoriabennion.com
Ross Davies is the owner of Strafe Creative, a digital design agency focused on conversion led design. Growing up alongside the web led Ross to be fascinated by technology and design yet he started his career as an ergonomics engineer in the automotive industry. The culmination of both Ross' experience and passions led to his realisation that his skills were transferable, and thus Strafe Creative was born. Strafe Creative's clients include Experian, NHS and London Tobacco Dock Event Centre. Recently, Strafe has been listed on the prestigious ‘Drum Recommends' agency database and they won Best Website in the UK Business Awards for their work with Adventure Base. Other award accolades include CSS Awards, RAR, Digital Entrepreneur Awards and the British Business Awards. Ross loves to find new and innovative ways to improve processes, whether that's in the way he runs his business or in the design process with clients. Identifying objections and issues in any process can help streamline it and it's this systematic approach that has led to some fantastic client results. In 2020, Ross was hired as a systems architect and advisor for ‘Open Kitchens' a not-for-profit helping to redistribute food throughout the pandemic. He helped to plan and create user flows, wireframes, digital components and CRM that brought the platform to life and to date has enabled over 250,000 meals to reach those in need. Ross is also the author of a book, Paper Plane Plan which delves into growth hacking for the service industry. He's a proud husband and father, a huge basketball fan and loves Thai food. Connect with Ross: https://www.linkedin.com/in/rossdavies/ https://twitter.com/StrafeCreative https://www.strafecreative.co.uk/ https://www.instagram.com/strafecreative/ ▼ ▼ SUBSCRIBE to YouTube: https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ FOLLOW on SoundCloud: https://soundcloud.com/talking-with-the-experts Buy me a Coffee: https://www.buymeacoffee.com/rosesdavidson Become a patron: https://www.patreon.com/talkingwiththeexperts Leave a Google review: https://g.page/r/CaXk7K3UlEhzEBI/review Leave a review on iTunes: https://podcasts.apple.com/au/podcast/talking-with-the-experts/id1549141963
Digital Entrepreneur Awards host Chris Maguire takes us backstage at the glitzy awards dinner at the Palace Hotel in Manchester.
The Apprentice's Neil Clough speaking at the Digital Entrepreneur Awards 2014
Digital Entrepreneur Awards 2014 winner interviews. Digital Business of the Year Large Periscopix
Digital Entrepreneur Awards 2014 winner interviews. E commerce Business of the Year Large Watchfinder & Co.
Digital Entrepreneur Awards 2014 winner interviews. Digital Business of the Year SME Space 48
Digital Entrepreneur Awards 2014 winner interviews. Digital Entrepreneur of the Year David Brown - Ve Interactive
Digital Entrepreneur Awards 2014 winner interviews. Stand Out Agency of the Year Clicky Media
Digital Entrepreneur Awards 2014 winner interviews. E commerce Developer of the Year Lab
Digital Entrepreneur Awards 2014 winner interviews. E commerce Business of the Year SME Shade Station
Digital Entrepreneur Awards 2014 winner interviews. Best Use of Mobile Technology Code Computerlove Ltd.
Digital Entrepreneur Awards 2014 winner interviews. Web Development Project of the Year Mando group
Digital Entrepreneur Awards 2014 winner interviews. Social Media Campaign of the Year SME Diva Creative
Digital Entrepreneur Awards 2014 winner interviews. Social Media Campaign of the Year Large Lucozade Powerleague
Digital Entrepreneur Awards 2014 winner interviews. Software Innovation of the Year Egress Software Technologies
Digital Entrepreneur Awards 2014 winner interviews. Technical Innovation Within the Public Sector Start2
Digital Entrepreneur Awards 2014 winner interviews. Digital Team of the Year SME The Protein Works
Digital Entrepreneur Awards 2014 winner interviews. Digital Team of the Year Large Salford Business School
For more information please visit: www.digital-entrepreneur.co.uk Lawrence Jones of UKFast on sponsoring the 2013 Digital Entrepreneur Awards. Lawrence Jones, CEO of web hosting giants UKFast and sponsors of the 2013 Digital Entrepreneur Awards, speaks exclusively about the acclaimed Manchester awards ceremony and the importance of recognising up and comers and over achievers in the digital sector.
For more information please visit: http://www.digital-entrepreneur.co.uk Apposing Business of the Year, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Apposing talk to us about winning Business of the Year, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Harm Reduction Solutions Software Innovation of the Year, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Harm Reduction Solutions talk to us about winning Software Innovation of the Year, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Better Bathrooms E commerce Business of the Year (SME), Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Better Bathrooms talk to us about winning E-commerce Business of the Year (SME), their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk British Heart Foundation Web Development Project of the Year, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, British Heart Foundation talk to us about winning Web Development Project of the Year, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Aeromark Entrepreneur of the Year, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Aeromark talk to us about winning Entrepreneur of the Year, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Fantastic Media Social Media Campaign of the Year (SME), Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Fantastic Media talk to us about winning Social Media Campaign of the Year (SME), their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk AsOne Design Most Creative Use of Technology, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, AsOne Design talk to us about winning Most Creative Use of Technology, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Encryption Box Limited Security Innovation of the Year, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Encryption Box talk to us about winning Security Innovation of the Year, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Tuna Technologies Animation or Gaming Project of the Year, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Tuna Technologies talk to us about winning Animation or Gaming Project of the Year, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Pitchero Best Use of Mobile, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Pitchero talk to us about winning Best Use of Mobile, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Selesti Stand out Agency of the Year, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Selesti talk to us about winning Stand out Agency of the Year, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk R O Eye Ltd Digital Pioneer of the Year, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, R O Eye Ltd talk to us about winning Digital Pioneer of the Year, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
For more information please visit: http://www.digital-entrepreneur.co.uk Manchester City Council Tech Innovation within Public Sector, Digital Entrepreneur Awards 2013 As main sponsor of the acclaimed Digital Entrepreneur Awards, UKFast exclusively interviewed the prestigious evening's 2013 winners. Here, Manchester City Council talk to us about winning Technological Innovation within the Public Sector, their feelings about winning, and the importance of the DEA awards recognising digital entrepreneurship in Britain.
Chris Maguire interviews Lawrence Jones CEO of UKFast and main sponsor of the Digital Entrepreneur Awards 2013. Lawrence talks about his own experiences in creating UKFast and gives his advice for budding entrepreneurs.
Welcome to the Digital Entrepreneur Awards. As the only national awards dedicated to internet entrepreneurialism, every year our judges welcome hundreds of entries to discover the best of the web. We are excited to reward the UK companies that are pushing the boundaries online. In a celebration of entrepreneurialism and business excellence we aim to unite and congratulate the companies that are driving forward the frontiers of business on the internet. Hailed as the only national stage in the UK dedicated to recognising online business excellence, the Digital Entrepreneur Awards, sponsored by UKFast, are aimed at discovering and rewarding the best businesses on the web and were expanded in 2010 to accommodate a phenomenal number of applications from high-calibre companies. The winners - in categories including Design & Technology, Sustaining Society, Digital Business and E-services - beat off stiff competition from hundreds of web-based businesses who made up an outstanding shortlist of firms that battled it out for the British internet's biggest awards. The awards seek out the pioneers leading their fields on the internet and celebrate entrepreneurialism and business excellence.
Digital Business of the Year: Global Personals DEA Winner 2010. An outstanding company, Ross Williams and his team at Global Personals have a proven talent for innovation. They have diversified their thinking to offer a range of products across a variety of platforms - always sticking to a winning online formula.
Sustaining Society Dead Cert Winner: WorldWRITE DEA Winner 2010. Many congratulations to the team at WorldWrite who are looking beyond the accepted realms of user-generated content and into the future of online communication.
Design and Marketing Entrepreneur: Pied a Terre DEA Winner 2010. Up against a selection of top class agencies, Pied a Terre stood out to the judges because of a clear commitment to high standards and innovation within its sector, particularly in the way it develops its online community and encourages repeat custom. Our judges felt that the quality of its Michelin stars shines through online.
Web Development award: HP Group DEA Winner 2010. The High Position team has a proactive approach to every element of the business. The judges were impressed with a proven track record and a fearless approach to an industry that is evolving every day.
E-commerce Entrepreneur: Printerland DEA Winner 2010. A market leader in its industry, Printerland has shown that a focus on website experience can increase traffic exponentially with 30 per cent more traffic year on year and a huge 40 per cent increase in its conversion rate in 2010.
E-services DeadCert Winner: SNOmobi DEA winner 2010. With an eye on consumer behaviour, SNOmobi focused on delivering the web experience for ski lovers through their mobile device. And with mobile internet usage set to overtake the static PC by 2014, SNOmobi will play a major part in this shift.
Charity or Community Project of the Year: Projects Abroad DEA Winner 2010. The judges were seriously considering to up sticks and head abroad to save the world after researching Craig's team at Projects Abroad. The website's effective central position within the business makes it a definite gem of the UK's online landscape. Many congratulations to Projects Abroad.
UKFast host the Digital entrepreneur Awards 2009; recognising excellence in online business with the annual ceremony held at the Palace Hotel Manchester. As a top UK hosting provider, UKFast are perfectly placed to acknowledge and reward those who have excelled in their field. Winners include: Eazyfone, Henley's, i-education, Clever 4, CSI media and MyDestination Info, to name but a few.