Podcasts about ecommerce business

In this episode, Lauren talks to the seller of an eCommerce, service, and digital product business created in June 2021 in the sports, business, entertainment, hospitality, and travel niches. Listen in to find out how the business makes an average of $32,844.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94296 to learn more about this business.

Apparently, A.I. loves this podcast, our community, courses and business strategies! After 20+ years of serving well in the e-commerce niche and compiling 100s of success stories, we've earned the trust of artificial intelligence it would seem!   As AI replaces basic search engine queries, you can get now gain a reasonable insight into many topics just by asking an open ended questions the same way you'd ask any human expert.   Regardless of how you feel about A.I., it's inarguable that even complex research questions can be given to any number of online A.I. engines as a way to gain a quickly gain an overview/consensus understanding of just about any topic.   With that in mind, can A.I. be used to verify the reputation of the experts, the courses and the content you are consuming when it comes to building a business? Have you asked A.I. about the reputation and reasonable results you can expect by following our programs for example? We did, and we really loved what we discovered! Let's talk about it!   Don't forget to check out our episode sponsor, Sellerboard, our awesome sponsor - THE accurate profit analytics tool for Amazon sellers that helps you calculate your profit precisely, accounting for all hidden fees and in real time. Use our link and get a free trial: https://SilentJim.com/numbers    Watch this episode on our YouTube channel here: https://youtu.be/HCZ2GDnb8D4   Show note LINKS:   TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!   3pmercury.com/friends - The best price on 3PMercury   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.   SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!    

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares seven practical ways his e-commerce business uses AI to optimize operations and scale growth. Drawing from his experience building an eight-figure brand across Amazon, TikTok Shop, and Shopify, Josh covers strategies including building custom GPTs, automating TikTok Shop listing optimization, streamlining hiring processes, leveraging Alexa data, analyzing meeting transcripts, scaling ad creative production, and cloning leadership decision-making into AI-powered SOPs. Josh emphasizes treating AI like a new team member requiring proper training, offering actionable, real-world insights over hype.Bullet Points:Practical applications of AI in e-commerce operationsOvercoming fears and misconceptions about AI adoptionCustom GPT development for task automationAI-driven optimization of product listings on TikTok ShopAutomating the hiring process with AI scoring systemsUtilizing AI for product insights through Amazon Alexa dataAnalyzing meeting transcripts for business insights and decision-makingScaling ad creative production using AI-generated video contentCloning leadership decision-making into AI Standard Operating Procedures (SOPs)Viewing AI as a team member requiring onboarding and trainingTimestamps:00:02:00 Weekly Custom GPT CreationThe speaker's 35-person team is required to create or enhance a custom GPT weekly to automate their specific tasks.00:04:05 AI Agent for TikTok Shop OptimizationAn AI agent integrated with the TikTok Shop API continuously tests and optimizes product titles, descriptions, and main images weekly.00:08:32 Automating Hiring Case Study ScoringAI is used to automatically score applicant case studies based on a predefined rubric, saving hours of manual review time.00:11:29 Custom GPTs Integrated with AlexaCreating custom GPTs that analyze customer questions on Amazon Alexa to optimize product listings and improve Alexa recommendation rankings.00:12:11 Analyzing Company Meeting RecordingsAI analyzes transcripts from all company meetings to identify business constraints, track team progress, and provide a leadership pulse.00:13:56 Scaling Ad Creative ProductionUsing AI video generation tools to quickly produce a high volume of ad creative for Meta and TikTok campaigns.00:14:48Cloning Leadership Judgment and Decision-MakingUsing AI to document processes and decision-making frameworks from leaders, creating an internal knowledge base to empower team members.Links and Mentions:AI Tools:"ChatGPT": "00:02:00""Claude AI": "00:02:00""Fireflies AI Notetaker": "00:11:25""Veo3": "00:14:27""Notion": "00:16:24"E-commerce Platforms:"TikTok Shop": "00:04:05"Videos and Resources:"30 60 90 Day Onboarding Framework": "00:07:52""Episode on Cloning Yourself Utilizing AI": "00:15:24"Transcript:Josh Hadley 00:00:00  Today, I'm going to be walking through seven different ways that we are implementing AI into our e-commerce business and practical steps that you can take to implement it in your business as well. Welcome to the Ecomm Breakthrough Podcast, I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I'm a man of faith. I'm a husband to a beautiful wife and also the father of four children. I've been selling in the e-commerce space for over a decade now, doing multi-million in revenue on Amazon, TikTok, shop and Shopify. And I am also the host of the number one business strategy podcast for ecommerce, and that is E-com breakthrough. Today, I want to dive into the practical use cases of how we're implementing AI into our business.Josh Hadley 00:00:58  Today. I hear a lot of noise going on in a lot of the e-commerce groups. There's a lot of like doom and gloom of, oh, you're getting left behind if you're not actually implementing AI in your business today, if you don't have an agent managing your PPC campaigns, you're late to the party, etc., etc. there's a lot of fear. And then what ultimately happens is there's a lot of entrepreneurs that because there's so much fear and anxiety around it and feel like they're already behind. They just stay stuck and they're just kind of like frozen because nobody's providing actionable content regarding like, here are the actual practical use cases of AI. Yes, there are some incredible features with Claude and integrating it to your email system, right. And being able to monitor your emails for you. Yes, there are some incredible ways to use ChatGPT and the new images that it's able to produce, right? Like, there's a lot of good things that are happening that way, but a lot of times the practical use cases where actually maximizes value in the business gets left to the side, or nobody's actually addressing them.Josh Hadley 00:02:00  So that's what I wanted to do today, is actually provide you with practical use cases that if you're an e-commerce brand, you can go replicate these exact same frameworks and implement AI in your own br...

In this episode, Lauren talks to the seller of an eCommerce business created in June 2025 in the sports, equipment, and hobbies niches. Listen in to find out how the business makes an average of $15,106.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/93365 to learn more about this business.

In this episode of [Podcast Name], [Host Name] dives into the real reasons why more people are walking away from traditional work and searching for online income opportunities. Join us as we unpack burnout culture, unpaid labor, ghost jobs, and why online business is becoming a serious alternative for people seeking more freedom and control over their lives. What You'll Learn: The Reality of Traditional Work: Why many people feel stuck despite working harder than ever. The Burnout & Quiet Quitting Shift: What's driving the growing disconnect between workers and traditional jobs. Escaping Through Online Business: How eCommerce and online income are changing the way people think about work. Why Listen? This episode is a must-listen if you're questioning the traditional work path, exploring online income opportunities, or trying to understand why so many people are shifting toward digital businesses and financial freedom. ⭐ Start Your

In this episode, Lauren talks to the seller of an eCommerce and Amazon FBA business created in February 2024 in the supplements niche. Listen in to find out how the business makes an average of $5,910.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/93058 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce and dropshipping business created in March 2025 in the hobbies, gaming, and jewelry niches. Listen in to find out how the business makes an average of $12,325.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/93127 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce business created in November 2024 in the supplements niche. Listen in to find out how the business makes an average of $5,407.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/93443 to learn more about this business.

Buying an ecommerce business can look straightforward on the surface. The revenue looks good. The brand looks decent. The seller talks about “huge potential”. But this is where people get caught out. What matters is not what the business looks like from the outside. It's what is really going on underneath. The numbers. The margins. The customer behaviour. The cash flow. The operational risks you inherit the moment the deal is done.   In this podcast episode, Mark and Ian break down the biggest mistakes people make when buying an ecommerce business, the red flags that are easy to miss, and what you should actually be looking at before you hand over any money.   Because if you get this wrong, you're not buying an opportunity. You're buying a pile of problems. In this podcast episode:   Why the stated profit is often not the real profit The hidden costs that only show up once you take over How supplier risk can destroy your margins overnight Why are there no repeat customers? It is a massive warning sign The difference between having customers and just having orders How to tell whether a business is under-optimised or just weak Why margin and lifetime customer value matter far more than top-line revenue What actually creates a moat in ecommerce Why reselling other people's products is often riskier than it looks The danger of trend-driven and fad products How stock, lead times, and cash flow quietly kill ecommerce businesses The key questions you should be asking before you buy If you're even considering buying an ecommerce business, watch this first.   P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:       1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant       2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book     3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode of Inside Startup Investing, Chris Lustrino speaks with Adrian Solgaard about building a sustainable travel brand rooted in ocean plastic innovation. (00:00–01:30) Solgaard began as a Kickstarter campaign and quickly gained traction with consumers seeking functional, eco-friendly products. (01:30–03:15) Adrian explains how the company turns ocean-bound plastic into premium luggage and accessories. (03:15–05:40) They discuss product design, including modular systems that differentiate Solgaard in a crowded travel market. (05:40–08:10) The conversation dives into scaling challenges, including manufacturing, supply chains, and maintaining quality. (08:10–11:20) Finally, they explore brand storytelling, mission alignment, and how sustainability drives long-term consumer loyalty. (11:20–14:30)

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout In this Q&A episode, Alex advises business owners on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale e-commerce businesses effectively.In this episode00:00 Lead generation for a luxury tables business07:50 Hiring strategies to scale a direct-response business 12:20 Building a strong brand beyond media arbitrage18:19 SaaS pivot advice for a salon business27:56 Scaling a luxury resale business33:03 Buying versus building talent to boost sales38:33 How to get the $100M scaling roadmapMore Value:Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi's Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

Free AIO Audit - Click Here. How Australian eCommerce Brands Can Rank in AI Overviews (AIO) in 2026AI is changing how Australians discover and buy products online. In this episode, Ryan Martin sits down with Patrick Dhital one of Australia's leading SEO and AIO specialists — to break down exactly what eCommerce founders need to do right now to appear in AI-generated search results across ChatGPT, Gemini, and Claude.If your brand isn't showing up when a CEO or customer searches for your category on an AI engine, this episode is for you.AI engines read structured data. That means moving your most important claims out of body paragraphs and into clear, structured page elements — headings, quick-facts boxes, certifications, awards — so AI can find and weight them correctly.Stop saying "award-winning product." Say which award you actually won, and give it its own heading on the page.This also includes schema markup and ensuring your meta copy is specific, not vague. Specificity signals trust to AI engines.Search behaviour has shifted from "best compression socks" to "what compression socks help me recover after a long-haul flight?" Your content strategy needs to follow. That means blogs and articles built around real customer questions — not AI-generated filler.The best content comes from knowing your customer better than any agency can. What questions do they ask you? Start there.Within those articles, include product carousels, CTAs, and comparison guides. Don't build content just for AIO — make it genuinely useful for the people landing on it.Being mentioned in a Vogue listicle on "top Australian knitwear brands" isn't just good PR — it's how AI engines discover and recommend you. Build backlinks and placements in topically relevant articles and listicles so that when an LLM goes looking, it finds your brand in credible, third-party sources.Social media presence matters too. If people are talking about your brand positively on Reddit or Quora, AI engines will surface that. If they're not — or if the reviews are bad — that surfaces too.AIO needs SEO to work. If you're not ranking on Google, AI engines won't find you either. The fundamentals haven't changed — they're the foundation.Be specific, not general. "Award-winning" means nothing to an AI. "Winner of the 2024 Good Design Award" does. Pull specifics out of paragraphs and into structured elements.Your content strategy should sound like your customer. Conversational queries are longer and more specific than ever. Write content that matches how real people talk — not how keyword tools think.Bad reviews can hurt you in AI, fast. What appears on Trustpilot, Reddit, or Quora is fair game for AI engines. Brand reputation management is now part of AIO.No single channel fixes everything. The brands with the best AIO results are also running Google Ads, social ads, email, and PR. It all compounds.ChatGPT, Google Gemini, Claude, Ahrefs, SEMrush, Google Search Console, Google Analytics, Reddit, Quora, Trustpilot, Shopify, Remarkable DigitalWant a free AIO audit? Ryan and Patrick are currently offering AI visibility audits for Australian eCommerce brands. Hit the link below to start the conversation.

What if the business everyone else passed on was actually the one? Most first-time buyers obsess over finding the perfect business - but the ones who actually close deals? They obsess over reading the business correctly. In this case study episode, Jaryd Krause sits down with Jan, a Buying Online Businesses graduate who went from consuming YouTube content and podcasts to acquiring a six-figure health and beauty e-commerce brand - and lived to tell the full, unfiltered story. Jan brought something most buyers don't: seven-plus years of digital marketing and DTC experience. And she used every bit of it to spot the green flags hiding inside what most buyers would have walked away from. You'll learn how Jan evaluated over 100 listings, deep-dived on 30 businesses before finding the one, negotiated inventory she didn't want out of the purchase price, and immediately unlocked growth through paid ads and an underutilized email list the previous owners barely touched. You'll also hear why red flags aren't dealbreakers - they're filters - and how the right background can flip a liability into your biggest competitive edge. If you're a first-time buyer trying to figure out what "good" actually looks like before you sign anything, hit the

In this episode, Lauren talks to the seller of an eCommerce business created in June 2019 in the apparel & accessories, sports, and entertainment niches. Listen in to find out how the business makes an average of $26,101.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/92938 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce and dropshipping business created in March 2025 in the apparel & accessories, beauty, and home niches. Listen in to find out how the business makes an average of $21,234.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/92870 to learn more about this business.

What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit?In this episode of Marketing 4 Business podcast, Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef), Kristina created something people actually wanted, and then had to figure out everything else.You'll hear how Kristina designed her first products from scratch, why customer feedback became the backbone of everything Arctic Sammy makes, and the mindset that turned every obstacle into a challenge worth solving. They also dig into Shopify, using AI as a thought partner, the real cost of ignoring marketing when you have a great product, and why passion is non-negotiable if you want to last.If you're thinking about starting something of your own, or you're already building and wondering if it's worth the grind, this episode will help you stay in the queue.Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereCheck out Arctic Sammy here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

What does it actually take to walk away from a business you built from scratch — and then build something completely different from the ground up? This week on Take the Lead, we sit down with Mariela Katz, founder of Nutterie, Montreal's premium nut and snack brand that is redefining what it means to snack well. But before Nutterie, there was a thriving social media marketing agency that Mariela spent a decade building, growing, and ultimately selling — and the story of how and why she made that leap is one of the most honest conversations we've had on this show. Mariela opens up about what it really felt like to outgrow a business she loved, how becoming a mom sparked the courage to finally let it go, and what it was like to sell a company that had become her entire identity. We talk about the loneliness of being a sole founder, the moment life put exactly the right person in front of her to make the sale happen, and how she went from being "the social media girl" in Montreal to launching a consumer goods brand in a completely new industry. We get into the unglamorous truth about e-commerce that nobody talks about — hint: it's 50% logistics and zero percent sexy — and why Mariela believes the founder has to be in the trenches of every operational detail, at least in the beginning. She shares how her Bulgarian roots and childhood surrounded by nuts and dried fruits planted the seed for Nutterie long before she even knew it, and how spotting a genuine gap in the market made starting over feel less like a risk and more like a responsibility. We also talk about what it means to build a business alongside your life partner, how working with your husband changes everything about your relationship in the best possible way, and how Mariela navigates being a mom of three while running a growing brand with her signature "I'm not actually doing it all" philosophy. And if you've ever wondered whether collaboration can fast-track your growth — Mariela broke into 76 retail locations on day one through a single relationship built on trust, a handshake deal, and a reputation she had spent years earning. That story alone is worth the listen. This one is for the entrepreneur who is sitting on an idea but afraid to pivot. For the mom who feels guilty for wanting more. And for anyone who has ever wondered whether starting over at a new chapter could actually be the best thing they ever did. Spoiler: for Mariela, it was. Follow Carine https://www.instagram.com/carinebadran/ Follow Take The Lead Podcast https://www.instagram.com/taketheleadpodcast/

In this episode, Lauren talks to the seller of an eCommerce business created in April 2025 in the health & fitness and home niches. Listen in to find out how the business makes an average of $30,083.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91698 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce and Amazon FBA business created in July 2023 in the supplements and health & fitness niches. Listen in to find out how the business makes an average of $33,172.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/92814 to learn more about this business.

Matt Byrne, founder of Day One Advisory, works with ecommerce brands every day as their outsourced finance function, helping Shopify businesses understand their numbers, improve profitability, and make better decisions.In today's episode, Matt breaks down what actually matters behind the numbers. Not vanity metrics. Not revenue screenshots. But the core financial levers that determine whether a brand survives, scales, or quietly runs out of cash.Today, we're discussing:Why revenue is a vanity metric (and what to track instead)The three numbers every ecommerce founder must know: gross profit, contribution margin, and breakevenWhat “good” margins actually look like in ecommerce How to know if your paid ads are really working, or just burning cashThe biggest financial blind spot founders have when making decisionsThe right way to approach tax, cashflow, and avoiding the BAS shockWhy you should be paying yourself from day one (and how it changes everything)The truth about growth vs lifestyle, and what most founders are actually chasingConnect with MattExplore Day OneSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the Community

When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this. What is actually driving my sales? Because when your Shopify, Meta Ads and Google Ads all show different numbers, it becomes very hard to know what is really working and where you should be investing more time and money. In this episode, I'm joined by Adam Saunders from Triple Whale and we talk about attribution, tracking, and how e-commerce founders can actually understand their data and make better decisions as they grow. We talk about why tracking has become more complicated over the last few years, why your numbers don't match across platforms, and how to start looking at your data in a much smarter way so you can scale with more confidence. If you are running ads, investing in marketing, or trying to scale your online store, this episode will help you better understand what is really happening behind your sales numbers. In this episode, we cover: Why your Shopify, Meta and Google numbers never match What attribution actually means in e-commerce Why tracking has become harder over the last few years How to look at blended data instead of relying on one platform How understanding your numbers helps you scale with more confidence What founders should actually be tracking in their business How tools like Triple Whale help you see the bigger picture Why data becomes more important as your business grows Resources mentioned in this episode Triple Whale If you'd like to sign up and try Triple Whale, your welcome to use my Affiliate link here Connect with Adam Saudners from Triple Whale here. Learn more about the Mastermind here - 7-Figure Scale Collective Explore more podcast episodes here. Enjoyed this episode? If this episode was helpful, I would be so grateful if you could leave a review and a five-star rating on Apple Podcasts or Spotify. It helps more product-based founders discover the show. You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.

Think you need to quit your job to start a business? This episode breaks down how Aussies can start e-commerce with just $10K and 10 hours a week.

Think you need to quit your job to start a business? This episode breaks down how Aussies can start e-commerce with just $10K and 10 hours a week.

In this episode, host Josh interviews Tyler Jefcoat, founder of The Seller Roundtable, about financial strategies for Amazon and e-commerce sellers. Tyler explains key metrics like COGS, Amazon fees, and advertising costs, and shares actionable tips on optimizing profit margins, managing inventory, and preparing for business exits. He emphasizes the importance of accurate accounting, SKU-level analysis, and disciplined habits for long-term success. The discussion also covers useful tools and resources, including Merchant Spring and the book "Atomic Habits." Listeners gain practical advice to build more profitable and acquisition-ready e-commerce businesses.Chapters:Introduction to Tyler Jefcoat and Seller Accountant (00:00:00)Tyler's background, experience, and introduction to his work with e-commerce sellers.Key Financial Metrics for Amazon Sellers (00:00:38)Breakdown of revenue, cost of goods sold (COGS), Amazon fees, and advertising expenses.Profit Margins and Targets for Sellers (00:01:44)Discussion of ideal net profit margins, advertising spend, and benchmarks for healthy Amazon businesses.Net Profit Margin Benchmarks and Market Trends (00:03:59)Analysis of average net profit margins, market headwinds, and acquisition readiness.Preparing for Exit: Case Study and Best Practices (00:05:01)Advice and case study on preparing for business exit, including accounting and inventory management.Return on Capital and Product Portfolio Analysis (00:06:54)Explanation of return on capital, product-level profitability, and portfolio optimization.FBA Fees and SKU-Level Analysis (00:10:18)Importance of monitoring Amazon FBA fees, SKU-level analysis, and correcting fulfillment fee errors.Automating FBA Fee Audits (00:11:45)Discussion on automating FBA fee audits and best practices for large catalogs.Three Actionable Takeaways for Sellers (00:12:59)Summary of three key actions: solid accounting, SKU-level profitability, and price testing.Book Recommendation: Atomic Habits (00:15:40)Tyler recommends "Atomic Habits" by James Clear and discusses its impact.Favorite Software Tool: Merchant Spring (00:16:46)Recommendation and overview of Merchant Spring for multi-channel sales integration.Closing Remarks and Contact Info (00:17:28)Final thoughts, recommendation to contact Tyler, and episode wrap-up.Links and Mentions:Tools and Websites  "Merchant Spring": "00:16:46"Books  "Atomic Habits by James Clear": "00:15:49"Transcript:Josh 00:00:00  Today, I'm excited to introduce you to Tyler Jefcoat. Tyler is the founder and CEO of Stellar Accountant, where he exercises his passion for helping sellers maximize their businesses. Tyler provides financial coaching for sellers totaling more than 100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind group for seven and eight figure sellers. Before founding Seller Accountant, Tyler was the co-founder and managing partner for Care to Continue, a home health care company that grew from 0 to 100 employees in four years. So, Tyler, welcome to the show.Tyler 00:00:36  All right, Josh, thanks for having me.Josh 00:00:38  So you have your top line revenue. The next thing we have is you're going to have your cost of goods sold, right? So with your cost of goods sold, you said the average is about 30 to 35% is what you're seeing right now.Tyler 00:00:52  And this kind of landed cost. So if you kind of think about what it costs you to satisfy your Chinese Po and then do the duties freight into the states, I think.Tyler 00:01:01  Across the board, we're seeing literally pretty close to a third 33, 34%.Josh 00:01:05  So if you're below 30% or so, that's a good indication then. Right. Okay. Looking good. All right then next you have your Amazon fees that are going to come up. Right. And I think I'm going to split these up with the advertising separate. So what is your Amazon fees that your 15% commission plus the pick and pack. All that goes into the Amazon ecosystem. You're saying 30 to 35% is what you're seeing there. Is that right?Tyler 00:01:34  To keep the numbers easy is probably another third. So you got about a third in your unit cost to Google. You got about a third and normal Amazon fees.Josh 00:01:44  okay. Cool. And then so all right. So at this point we have 66% right of our revenue going to Cogs in Amazon. And so what you're saying is that the last remaining portion for that POG number that you were talking about is your advertising expense specifically on Amazon. So with your advertising expense, you said ideally you want to be between that 20% to 25%, you know, net gross margin, including the advertising costs in there.Josh 00:02:16  So that means you're going to be needing to sit around somewhere between 15 to 20%. Correct.Tyler 00:02:22  So if we if you think about it, we've got it split into thirds, a third in cogs, a third name is on fee. So we've got 33 points left. I can spend between, you know, roughly 10% on tacos in that model. Let's assume that your cost of goods sold model. Then I'm really going to. So so right. Take another 10% away for ads. That leaves me with a 23% P&G or post advertising gross profit. And I would say that's a really good target. Like, again, I would rather aim for 25 and hit 23 than really flirt with 20 constantly. But yes. So that would be that would be a fairly prototypical private label or kind of brand building seller on Amazon is third, Amazon fees. Third product cogs are about a dime, about ten points going to tacos. And then I've got 22, 23, 24% after ads that I can put towards my overhead.Tyler 00:03:08  And mama wants a boat, you know, whatever it is, that's the money I want.Josh 00:03:12  Makes sense. Makes sense. So with that, and then the other thing you mentioned is, hey, if you have really good cost of goods sold, right, you know, you might be 10 to 20%, right? Well, then you could ramp up your advertising spend. Right. So you can kind of offset those things, but the more profitable you are, the better. Like you said, some people were 30 to 35% that were really getting some premiums, with all the acquisitions that were going on. So this is awesome. This gives us a lot to think about and great targets to shoot towards, especially like net profit margin. You said, you know, ten is kind of the average. You said, right. 15 means that you're really good. You know looking good. You're a good candidate to be acquired. Is that correct?Tyler 00:03:59  Yes. And honestly, coming out of like 2022, I would actually say that, you know, 10% was actually probably pretty good because we did see a lot of headwinds.Tyler 00:04:09  So give your give yourself some grace. Like if you're looking at your piano right now, you know, here in the middle of 2020 and you're like, well, boy, I got 5% last year, I must be dead. That actually might be more normal than you think it is. But don't don't think that that's going to be normal forever. I think we are we're, we're we're continuing to want to see the market get better and we want to we work too hard and we risk too much to take a 2% profit margin for too long. And so getting a 10% is really crucial. And then I think if you're going to exit, getting it closer to that 15% net profit. Yeah.Josh 00:04:38  Awesome, awesome super valuable content. Tyler thanks again. All right. So with that, let's talk about maybe some of the levers that people can be pulling, you know, as they prepar...

Most people say they want to build an e-commerce business, but what they really want is fast money with no friction. The problem is, real businesses are not built that way. They take focus, systems, testing, and the willingness to keep going when life gets in the way.In this episode of High Voltage Business Builders, Neil sits down with Kelly for a real case-study conversation about what it takes to build a business that becomes a true asset. Kelly shares his path from lifelong entrepreneur and creative operator into e-commerce, along with the lessons he learned about testing, mindset, SOPs, long-term value, and building with an exit in mind.In This Episode, We Cover✅ Why You Need to Build With the Exit in MindEvery business needs a clear end goal. If you don't know where you want the business to go, you'll build without direction and lose the ability to measure real progress.✅ Why E-Commerce Is Not Passive IncomeThis is not a “set it and forget it” model. Neil and Kelly break down why real e-commerce requires attention, effort, and a willingness to build something intentionally over time.✅ Why SOPs Turn a Job Into a BusinessKelly shares why documenting what you do is essential if you ever want the business to function without you. Systems and standard operating procedures are what make delegation and scale possible.

In this episode, Lauren talks to the seller of an eCommerce business created in July 2017 in the health & fitness, supplements, medical, and pet care niches. Listen in to find out how the business makes an average of $5,479.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91436 to learn more about this business.  

In this episode, Lauren talks to the seller of an eCommerce and Amazon FBA business created in April 2019 in the food & beverages niche. Listen in to find out how the business makes an average of $3,473.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88804 to learn more about this business.

So many “business success” lessons feel inspiring… until you lose money, time, or reputation to a scam you never saw coming. In this episode, we break down the most prevalent ecommerce business scams entrepreneurs fall for, why they feel legit at first, and what red flags you should recognize before it costs you. You'll hear real examples of deals that promise fast wins but deliver slow drains — including bogus “growth experts,” predatory tools, and partnerships that look shiny but lack strategy. If you've ever spent money on something that didn't work, this episode gives you straightforward ways to spot scams early, protect your cash flow, and invest in what actually moves your business forward. Read the full article for more information https://unscrewedmarketing.com/ecommerce-business-scams-every-entrepreneur-needs-to-spot-before-its-too-late/ #EcommerceScams #EntrepreneurialRedFlags #SmartMarketingDecisions #ProtectYourBusiness #MarketingDueDiligence

In this episode, Lauren talks to the seller of an eCommerce and DropShipping business created in November 2024 in the automotive and hobbies niches. Listen in to find out how the business makes an average of $20,786.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91545 to learn more about this business.

What do you do when you realize the “safe” path isn't actually your dream?Brandon Fuhrmann went to law school, passed the bar… and then walked away – because building Cooler Kitchen, a space-saving kitchen brand born in a tiny NYC apartment, sounded way more fun than billing hours forever.In this episode of This Is Small Business, Brandon breaks down how he actually built Cooler Kitchen – from choosing products based on keyword research to scaling in the Amazon store. He also shares how his kids are shaping his next product line and how he built a massive community for sellers through the conference he co-hosts, Innovate, because entrepreneurship doesn't have to be a lonely grind.If you've ever wanted freedom, flexibility, and a life where you can make money while you sleep, this one's for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(00:59) — Should I quit a stable career to start a business?(01:56) — Is Amazon FBA the easiest way to start selling online?(04:55) — How do you choose your first product without wasting money?(07:58) — Can you run a business and still be a present parent?(09:52) — What Amazon tools actually move the needle for sales?(10:56) — Why is selling internationally so much harder than it looks?(12:32) — Building a business can feel lonely, so how do you find your people?(15:03) — What's the number 1 mindset shift new entrepreneurs need to survive?

In this episode, Lauren talks to the seller of an eCommerce business created in September 2018 in the baby care niche. Listen in to find out how the business makes an average of $10,888.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90320 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce business created in January 2024 in the apparel & accessories niche. Listen in to find out how the business makes an average of $15,542.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90161 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce business created in September 2020 in the pet care, occasions & gifts, and art niches. Listen in to find out how the business makes an average of $6,212.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91185 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce and dropshipping business created in February 2024 in the home and apparel & accessories niches. Listen in to find out how the business makes an average of $4,508.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91070 to learn more about this business.

From walking away from e-commerce to building a $50K-per-month profitable brand. This episode shows what happens when you stop quitting and fix the real problem.In today's episode of High Voltage Business Builders, Neil sits down with Jared Jones, a Voltage client who originally dismissed e-commerce entirely. After acquiring a struggling Amazon business, Jared identified a single product issue holding everything back. Fixing that one problem changed the trajectory of the entire brand.This conversation breaks down what real business ownership looks like, why most people quit too early, and how process, patience, and reinvestment turn chaos into a scalable asset.In This Episode, We Cover:✅ Why Jared originally ignored e-commerce and what changed his mindset✅ The difference between being an operator and being an owner✅ How a failing product almost killed the business and why fixing it mattered✅ What it takes to relaunch a broken Amazon brand✅ How reinvesting profits fuels compounding growth✅ Why Amazon alone is not a complete business✅ Building an omnichannel brand with a 3-5 year exit in mind

12 - This is the final episode of the Email Einstein podcast.After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a project or bring it to a close. You will hear why ending a project is not failure. It is a strategic decision. Through personal stories, real business experiences, and lessons learned from projects that thrived (and others that didn't), this episode explores how iteration, timing, and self-awareness shape long-term success. This may be the final episode, but the growth, learning, and connections continue. Claim your free email marketing audit!

Steve Sy is one of the most respected names in Philippine e-commerce today. But his success wasn't built on shortcuts, hype, or overnight wins.In this episode, Steve breaks down why chasing profit alone can actually destroy a business, how most entrepreneurs scale before they're ready, and why capacity, systems, and purpose matter more than opportunity.He opens up about being ₱32,000,000 in debt at 28, spending 12 years paying it all back, and rebuilding from zero before creating a billion-peso e-commerce company. Along the way, he shares the lessons that only come from long-term pressure, painful mistakes, and staying faithful to the process when quitting feels easier.This conversation goes beyond tactics. It's about patience in a world obsessed with speed, faith in seasons of uncertainty, and building businesses that last.If you're an entrepreneur, creator, or business owner who feels stuck, overwhelmed, or tempted to rush growth.. this episode will challenge how you think about success.In this episode, we talk about:- Why profit without purpose can break a business- The real reason most companies fail when they scale- The bamboo tree principle and long-term growth- Paying off massive debt without shortcuts- Building capacity before chasing opportunity- Faith, resilience, and responsibility in business- Why success takes years, not monthsIf this conversation resonated with you, share it with someone who needs to hear it. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out. Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days.Topics discussed in this episode:  Why the old copy-paste “guru” models are crashing in 2026.Why most new sellers fail before they even hit “launch”.Why high-ticket is safer than chasing low-ticket chaos.How to spot $1,000+ products that don't bleed returns.The simple way to test a product without burning cash on ads.The real amount you need to start an ecom business the right way.Why a real brand beats hacks and keeps you in the game long-term.Links & Resources Website: https://dropshipbreakthru.com/LinkedIn: https://www.linkedin.com/company/dropship-breakthruInstagram: https://www.instagram.com/dropshipbreakthru Facebook: https://www.facebook.com/dropshipbreakthruX / Twitter: https://x.com/DropshipPodcastGet access to more free resources by visiting the show notes at https://tinyurl.com/3j99a8we______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Fan Bi is the CEO of The Hedgehog Company. Email him at fan@thehedgehogcompany.com. Follow Fan on X at https://x.com/lifeofbi. Listen to his podcast and follow the rest of his content at https://intothemoneyhq.com. FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.

Decoding Shopify's Strategic Shift: What It Means for MerchantsIn Gartner's recent Magic Quadrant, Shopify has gained significantly in Execution and Vision. Whilst analyst reports shouldn't be seen as definitive, what's interesting is charting Shopify's fast ascent from challenger to leader.In this podcast, James & Paul look at the key strategic developments in 2025 that have fuelled this shift, and explore what they reveal about Shopify's direction of travel, as well as the implications for ecommerce teams.As Shopify continues to solidify its position as a market leader, understanding its strategic direction is crucial for businesses looking to leverage the platform effectively, as well as deciding if it's the right platform to bet on.What you'll get from the pod:Insightful analysis: get a deeper understanding of Shopify's strategic moves and how they impact the ecommerce landscape. Expert opinion: hear from industry experts as they dissect Shopify's latest initiatives. Actionable takeaways: discover practical insights that can help you leverage Shopify's capabilities.Key discussion points:AI and automation: Shopify's focus on AI capabilities aims to enhance automation and self-service, offering merchants new ways to streamline operations and improve customer experiences. Atlas AI store builder: empowers merchants to build stores with minimal developer support, expanding accessibility and innovation in store creation. Data strategy: Shopify's first-party data strategy is set to benefit advertising and customer insights, providing merchants with valuable data to drive decision-making. Payment focus: The integration with Lovable highlights Shopify's commitment to securing payment processes and enhancing brand awareness. Get James & Paul's informed perspective on how Shopify's strategic direction impacts your business.Key chapters:[00:30]- Introduction to Shopify's Strategy[03:30]- AI and Automation in Shopify[10:00]- Atlas AI Store Builder[16:00]- Shopify's Data Strategy[22:00]- Why Invest In Lovable?[28:00]- Omnichannel Experience

In this episode, Lauren talks to the seller of an eCommerce and Amazon FBA business created in February 2012 in the automotive niche. Listen in to find out how the business makes an average of $5,520.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88466 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce business created in January 2025 in the apparel & accessories and jewelry niches. Listen in to find out how the business makes an average of $11,396.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/89175 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce and Amazon FBA business created in May 2021 in the art and automotive niches. Listen in to find out how the business makes an average of $8,020.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88333 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce, subscription, and Amazon FBA business created in March 2021 in the supplements, health & fitness, and beauty niches. Listen in to find out how the business makes an average of $103,688.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88296 to learn more about this business.

Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth's Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology, not playbooks.After landing in retention by accident as a German-speaking marketer, Sonja discovered her passion for understanding why customers buy, not just what they buy. Her global perspective and analytical mindset help founders identify churn before it happens, build smarter lifecycle flows, and create experiences that keep customers coming back.Whether you're a CPG founder tired of chasing acquisition or an operator ready to make retention your growth engine, Sonja shares a masterclass in turning customer behavior into predictable, sustainable revenue.In This Conversation We Discuss: [00:33] Intro[01:05] Helping brands turn retention into revenue[01:30] Connecting communication to customer longevity[02:08] Identifying patterns behind consumable success[02:55] Leveraging analytical thinking for stronger retention[04:00] Educating first-time buyers before selling again[05:25] Helping buyers at their exact stage of the journey[07:11] Designing flows that nurture interest into action[07:45] Applying retention rules across every direct channel[08:18] Stay updated with new episodes[08:29] Spotting churn before customers disappear[10:19] Timing recovery emails before customers drift away[11:39] Resolving customer issues before they walk away[12:27] Setting triggers that match real customer behavior[14:16] Focusing on results-driven storytelling for CPG[15:26] Evaluating why memberships don't always translate[16:36] Building loyalty from your first 100 buyers[17:07] Layering time data to reveal true retention health[19:08] Applying psychology to make retention truly workResources:Subscribe to Honest Ecommerce on YoutubeHelps Ecommerce brands with retention marketing retentiontheory.com/Follow Sonja Grasser linkedin.com/in/sonjagrasserIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Business success isn’t just about buying the right company—it’s about building the right foundation. In this insight-packed episode, Jaryd Krause sits down with Brian and John, two entrepreneurs who’ve mastered the art of acquiring and scaling online businesses through mentorship, strategic planning, and sustainable growth. From their first steps into e-commerce to managing complex acquisitions, Brian and John share how having the right mentor, team, and financial structure can make or break a deal. They pull back the curtain on what it really takes to grow an online business—revealing how patience, education, and teamwork pave the way for long-term success in a fast-changing digital economy. Together, they unpack: ✔️ The role of mentorship in accelerating business growth and confidence✔️ How to build diverse revenue streams that stabilize your portfolio✔️ Financial planning fundamentals every buyer needs before acquisition✔️ Why a strong team and legal support system are non-negotiable✔️ The mindset shift from “buying a job” to “owning a business”✔️ How customer feedback fuels innovation and operational improvement✔️ Building systems that scale—and keep your business sustainable Through candid reflections and hard-won lessons, Brian and John offer a blueprint for entrepreneurs who want to expand strategically while avoiding the burnout and chaos that often follow growth. Whether you’re an aspiring buyer or already running multiple online ventures, this episode will equip you with the mindset and structure to scale with confidence.

In this episode of the Leaders Across America Podcast, Steve Acorn reconnects with Jimmy Smith, a two-year veteran of the YEAA program who has gone on to build a thriving Amazon business, train over 10,000 students, and create one of the most recognized online communities for e-commerce sellers. Jimmy shares how Student Painters gave him the foundation for entrepreneurship, the work ethic to push through challenges, and the confidence to build a business from scratch.   He discusses the evolution of his business from retail arbitrage to wholesale partnerships and training programs, the hurdles he had to overcome, from cash flow struggles to learning to let go and outsource, and why consistency is the key to success in any venture. Whether you're a student entrepreneur or an aspiring business owner, Jimmy's story is packed with lessons on resilience, mindset, and building a business that supports your life.   Thinking about starting an Amazon business? Don't guess, but learn the proven strategies that helped Jimmy scale from scratch. If you've enjoyed this episode of the Leaders Across America podcast, be sure to leave a review and subscribe today!   Enjoy! Key takeaways:   How Student Painters set the stage for Jimmy's career and business success Why confidence gained from early challenges carries through to future ventures The evolution from side hustle to a seven-figure Amazon business Why outsourcing and letting go is essential for growth The importance of consistency and following proven processes How to manage cash flow and time effectively while scaling a business Why entrepreneurship can be more stable than a traditional job Practical tips for starting an e-commerce business the right way And much more… Guest Bio: Jimmy Smith is an experienced entrepreneur, Amazon expert, and founder of AskJimmySmith, where he has trained over 10,000 students to build successful Amazon FBA businesses, with more than 1,000 documented success stories. He is the creator of Replen Dashboard, co-author of the Amazon best-selling book Side Hustle to Full Time Income, and the leader of Business Building Legends, a community helping entrepreneurs grow multiple streams of income. Jimmy also co-hosts the daily YouTube show AI Driven Business, where he demonstrates how to leverage AI tools like ChatGPT to build and scale businesses.   Resources   YEAA Website   Leaders Across America   Connect with Steve on LinkedIn   Connect with Jimmy on LinkedIn   AskJimmySmith.com    Books: Side Hustle to Full-Time Income: From $0 to $100k per Month with Retail and Online Arbitrage Disclaimer:   The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of Leaders Across America podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.  

You've got a million things on your Q4 to-do list… but how many of those things actually matter? This week, I'm breaking down a few of the most common holiday strategies floating around the eCommerce world — and whether they're actually worth your time and energy. If you're feeling the pressure to do all the things but secretly wondering, “Do I really need to do this too?” — this episode is for you. Because while Q4 is definitely the season to show up and sell… it doesn't mean you have to run yourself ragged to get results.   What you'll Cover: The popular Q4 strategy you don't have to follow (even if everyone else is doing it) How to make your current product lineup work harder — without adding anything new What most people get wrong about social media during the holidays The real reason your promos might be flopping — and what to do instead The one thing that matters more than any fancy strategy this season   Get the Holiday Podcast Playlist https://ecommercebadassery.com/holidaypodcast _______   Full Episode Show Notes http://ecommercebadassery.com/347   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Ty Haney is a serial entrepreneur and three-time founder best known for building Outdoor Voices into one of the most recognizable activewear brands of the last decade. After proving that approachable, inclusive movement could compete with performance-first giants, Ty went on to launch Joggy, a natural energy brand, and TYB, a community commerce platform powering engagement for 200+ brands including Rare Beauty, Glossier, OUAI, and Urban Outfitters.What started as a personal pain point, wanting activewear that reflected her own lifestyle has scaled into a playbook for how to turn authenticity into category-defining brands. With TYB, Ty is now helping consumer companies reimagine loyalty, moving beyond points and email blasts into gamified, multi-brand ecosystems where fans prove their status, earn rewards, and build daily habits with the brands they love.Ty's story blends personal insight with category innovation. From turning Outdoor Voices into a movement brand, to navigating the challenges of inventory-heavy DTC, to now building a software platform that redefines how brands grow, she's seen the ups, downs, and pivots that come with scaling in Ecommerce.Whether you're building a DTC brand, rethinking customer loyalty, or searching for new ways to deepen community engagement, Ty offers an unfiltered look at what it takes to transform personal pain points into platforms that fuel the next era of growth.In This Conversation We Discuss:[00:24] Intro[01:08] Starting a brand from personal pain points[02:34] Expanding offerings while simplifying choice[04:40] Focusing on product before scaling[06:17] Building go-to-market around community[07:36] Stay updated with new episodes[07:48] Building momentum with early funding[08:27] Pioneering UGC early on Instagram[10:06] Challenging the direct-to-consumer thesis[12:16] Building TYB from hard-earned lessons[13:21] Episode Sponsors: Electric Eye, Heatmap, Grow[16:30] Starting new ventures after stepping away[17:33] Building TYB as a rewards platform[18:56] Expanding into Target and Erewhon retail[20:51] Scaling community commerce into growth[23:21] Expanding loyalty into daily engagement[27:47] Inviting brands to build fan channelsResources:Subscribe to Honest Ecommerce on YoutubeTechnical apparel for recreation outdoorvoices.com/Plant-based steady energy supplements getjoggy.com/Community rewards platform, where community engagement pays off tyb.xyz/Follow Ty Haney linkedin.com/in/ty-haney-a4b1561aSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Unmask the secrets of a $50M costume empire. From million-dollar days to seasonal surges, discover what Halloween sellers can teach every Amazon entrepreneur. Fraser Smeaton, the mastermind behind a $50 million costume empire, joins us to unveil the fascinating world of seasonal business success. With Halloween just around the corner, Fraser spills the beans on capturing 15% of annual revenue in just four days leading up to the spooky celebration. We explore the cultural evolution of Halloween, from its roots with Scottish and Irish immigrants to its booming presence across the U.S., Canada, the UK, and Europe. Fraser also shares how confectionery companies have sweetened Halloween's appeal in the UK over the past 15 years, and offers a nostalgic look at traditional celebrations like guising in Scotland.   The journey from a bedroom startup to a global costume phenomenon is nothing short of inspiring. Fraser recounts how writing the website URL on Morphsuits turned customers into living billboards, and how harnessing early Facebook advertising created waves in the e-commerce ocean. As the business scaled rapidly, they navigated the storm of market saturation and competition, pivoting towards direct-to-consumer sales on Amazon. Fraser emphasizes the significance of e-commerce tools like Helium 10 and the wisdom gained from networking events, which transformed their operation from $15 million to a $50 million powerhouse.    Talking about the operational side, we uncover the complexities of managing a seasonal costume business. From intricate retail partnerships with giants like Spirit Halloween and Target to the art of balancing high-end and budget-friendly offerings, Fraser reveals the strategic intricacies of thousands of SKUs. He sheds light on the international demand for costumes, highlighting the year-round efforts involved in product design and inventory management. As tariffs fluctuate and international expansion beckons, Fraser's insights provide a roadmap for navigating economic challenges while maintaining a festive spirit in the vibrant world of costume sales. In episode 465 of the AM/PM Podcast, Kevin and Fraser discuss: 09:09 - Seasonal Business Challenges and Strategy 11:16 - From Bedroom to Global Success 13:23 - Year-Round Dressing Up Culture in Europe 18:28 - Navigating Business Challenges 23:05 - Networking Across Different Industries 25:04 - Retail Strategy for Costume Sales 26:16 - Standard vs. Licensed Costumes 29:22 - Product Complexity and Growth Strategies 34:38 - Seasonal Costume Sales Strategy 36:17 - Seasonal Business Planning and Inventory Management 42:24 - US Tariffs and Halloween Inventory Challenges 45:22 - Inventory Challenges and Adaptations During Shipping 48:59 - Christmas Party Collaboration With Interactive Costumes 50:14 - Expanding Costume Business Internationally 56:10 - Opportunities for Costume Market in Japan  1:01:01 - Analyzing Past Trends for Future Projection 1:01:42 - Utilizing Helium 10 for Costume Sales