Podcast appearances and mentions of jack cotton

What does it take to become a top luxury agent? This is the question we seek to get answers from my guest, Jack Cotton. Jack is the author of the book "Selling Luxury Homes" and is an industry icon in luxury real estate.  He started his business in 1974 in his college dorm. He has decades of experience in real estate and will be sharing some of the wisdom he has gathered over the years. Jack Cotton is among the few people I consider an icon in luxury real estate. In this episode, Jack shares his real estate journey. He tells us how he began his business in a college dorm in 1974, positioned himself as an expert to build a client base, and got into luxury real estate, among other exciting things about his journey. If you are an agent looking to take your game a notch higher, here is your chance to learn from Jack. Don't forget to check out his books.   “What is in the best interest of the client is the #1 rule to live by as a Realtor.”-Jack Cotton   Three Things You'll Learn How to position yourself as an expert The best ways of managing client expectations Choosing an agent for a unique property Connect with Jack Cotton: Website: https://www.jackcotton.com/ Check Out Jack's Books: https://www.jackcotton.com/book-store/  

Today is best of breaking into the luxury market. I've put together three interviews that had really key points about breaking into the luxury market with none other than Robert Bairstow on the Jere Metcalf team at Atlanta Fine Homes Sotheby's International Realty, Jack Cotton with Sotheby's International Realty in Cape Cod and Bill Fandel the infamous Sotheby's International Realty broker in Telluride, Colorado. Robert on my team rapidly broke in a luxury market in his twenties which he still in his twenties with multimillion-dollar sales in his first couple of years. He's going to talk about how he did it. Bill Fandel, he's in Telluride, Colorado, came from a middle-class family, humble background in is literally doing multi-multi-multimillion-dollar deals in the tens and hundreds of millions of dollars cash deals that have closed in days, I mean record-breaking transactions and he gets real and talks to us about the mindset and exactly how he did it. And then we've got Jack Cotton, the most famous or most well-known broker in Sotheby's International Realty. He started his brokerage from nothing before brokerage was even considered a tree business or a well-known business than it is today, and he's risen. He grew that brokerage to one that was then bought or that he sold to Sotheby's International Realty where he now is leading and coaching agents around the world and continues to sell multimillion-dollar properties. Jere interviews the world’s most renowned and best real estate agents around the country and the world.These outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”www.JereMetcalfPodcast.comPowered by Jere Metcalf Partners 404.627.7789jere@jeremetcalfpartners.comJeremetcalfpartners.com

Today I'm talking with Jack Cotton. This is our second interview. The first time, we talked about how we broke into luxury market. Today we're talking about listing presentation. We're talking about what to really cover in the presentation, how to send out above the competition and if you're not in the luxury market, how to use the presentation to break into it. Jere interviews the world’s most renowned and best real estate agents around the country and the world.These outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”www.JereMetcalfPodcast.comPowered by Jere Metcalf Partners 404.627.7789jere@jeremetcalfpartners.comJeremetcalfpartners.com

Today I'm talking with Jack Cotton a top agent at Sotheby's International Realty. Famous for his success and perspective and luxury real estate. He's the author of three best-selling books on luxury real estate. Jack specializes in the representation of discriminating buyersand sellers of premium properties and around Cape Cod. We'll talk about how we got there and how he does it. Jere interviews the world’s most renowned and best real estate agents around the country and the world.These outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”www.JereMetcalfPodcast.comPowered by Jere Metcalf Partners 404.627.7789jere@jeremetcalfpartners.comJeremetcalfpartners.com

For many real estate agents, the idea of selling luxury homes is intimidating. What are the critical skills required to work in this niche? What’s the difference between staging and market preparation? How do we build up our reputation to attract more luxury clients? On this episode, real estate veteran, author and luxury expert, Jack Cotton shares how to find success in the highly sought-after luxury real estate niche.   We don’t show property. We demonstrate the property and immerse them in the lifestyle that comes with the property. -Jack Cotton   Three Things We Learned From This Episode Difference between market preparation and home stagingStagers usually don’t really think about what the buyer might want. Market preparation is setting up the home for the profile of the kind of buyer you want to attract. Very often, stagers try too hard and this can actually distract buyers or make them think something is off about the property.  How to leverage the “gatekeepers of luxury” to meet potential clientsThe way into the world of luxury buyers and sellers starts with the gatekeepers to those people. We can start by asking who the key service providers are to the wealthy in our market, from CPAs to attorneys. Build relationships with them so we can get an introduction to potential clients. How to be a master at negotiation Build standing and preeminence in your market because it gives you authority. Never assume, find out what buyers and sellers actually want. Detach from the outcome and be willing to walk away from the deal.  As real estate becomes more and more generic, and the tech world tries to creep into the industry, we have to position ourselves differently. In the high end market, being seen as generic as self-defeating. We must be seen as unique, different and constantly bringing value. We must build a reputation as a real estate advisor, not merely an agent. That means becoming an expert in markets and value, pricing, market preparation, marketing and negotiation.   Guest Bio Jack Cotton is a veteran Realtor, author and founder of Cotton Real Estate, now Sotheby’s International Realty.  Since 1974 and has overseen thousands of purchases and sales of Cape Cod properties. Jack’s mastery of Cape Cod Real Estate is clear, yet he never stops striving for new knowledge. In fact, he believes so strongly in the importance of continued training and education that he funded the creation of the Cotton Center for Real Estate Studies at Cape Cod Community College in 2006. Visit http://www.jackcotton.com/ for more information.  Get Jack’s latest book, Selling Luxury Homes here. 

Today I’m talking with Jack Cotton, Luxury Real Estate Expert in Cape Cod. Jack is a former guest, back on the show for a third interview. He was one of the first in episode four about breaking into the luxury market and episode two about how to win listings in high or low inventory markets. Today, Jack and I talk about how to build standing with billionaire clients. 

Jere has pulled together three of her favorite motivating interviews from recent guests Jack Cotton, David Kurz and Joshua Smith.

Jack Cotton SUCCESS CALL ***Note: If you can not see the audio player above, REFRESH your browser and try again. . . . . To listen on iTunes, click HERE. To listen on Google Play, click HERE. To download, right click the “Download” link below and “save as” to your computer. Download FULL Running Time: […]

http://www.jackcotton.com/   http://honestrealestateagent.com/   CARE Coaching Workshop:  www.carecoachingworkshop.com/      

Jack Cotton, Author and Luxury Real Estate Expert with Sotheby's International Realty in Cape Cod returns to the podcast by popular demand for a third time to share how to win listings in a hot, low inventory market. 

In this episode, Jack Cotton—luxury real estate expert, author, and agent—shares some great advice for buyers, sellers, and agents. We open with a discussion about the biggest mistake that sellers make. Jack stresses the importance of expertise and reasons why you shouldn’t settle for anything less. Sellers see their home with their hearts, but buyers see it in a much different way. Using anecdotes from his experience selling luxury real estate in Cape Cod, Jack talks about finding a story for your property—and then we discuss tips for telling that story through lifestyle video marketing. After 44 years in the real estate business, Jack has developed three outstanding rules for negotiating, which he shares at the end of this episode. ***ABOUT THIS WEEK'S GUEST*** Jack Cotton has worked continuously in the real estate company he started in his college dorm room in 1974, accumulating decades of Luxury Real Estate experience. Jack has been involved in nearly every record-breaking luxury residential sale on Cape Cod, Massachusetts, over the past several years—either directly, or as a coach to one of the agents involved. As of today, he still holds the current record for the largest residential real estate sale on Cape Cod, the Bunny Mellon estate at over $19MM. In 2005, Jack sold his company to Sotheby’s International Realty. He managed the firm’s Cape Cod offices while working with selected clients until he stepped down as the manager most recently in 2016. He is back to listing and selling luxury homes on Cape Cod while sharing his extensive knowledge with agents worldwide as an author, teacher, and certified coach. Jack is an Amazon.com best selling author. His books on real estate include Selling Luxury Homes, 12 Secrets Luxury Home Sellers Know, and 12 Secrets Luxury Home Buyers Know. His inspirational book, A Dog’s Guide To Life, is now in its third printing. ***GET IN TOUCH WITH JACK*** Website: JackCotton.com ***READ JACK'S BOOKS*** Selling Luxury Homes: amzn.to/2GZNrmP | 12 Secrets Luxury Home Sellers Know: amzn.to/2HnYMwk | 12 Secrets Luxury Home Buyers Know: amzn.to/2JL8tDa***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.

Many people equate a business that runs systematically with being the McDonald’s of real estate. How should we think about systems in the business? How can you bring value so that your brokerage does well? Why is it so necessary to execute on your value proposition well? On this episode, we are joined by Jack Cotton who shares how he’s been able to build long-term success and a business that goes the distance.   "The more you can create systems that make the agent’s life easier, the less turnover you’re going to have in your business." -Jack Cotton   Takeaways + Tactics - Most people who want to buy teams won’t want to buy a C-corp. They’d much rather buy an S-corp because they want to do an asset sale instead of a stock sale. - Vacation markets with longer seasons typically do well. - Real estate agents are always going to be relevant.   At the start of the show, Jack shared how he manages his team and gave some background information on selling it. Next, he gave us some information on the Cape Cod market and other vacation markets. Jack also talked about how his team adopted technology early, and one of the biggest things agents get wrong about the business. We also discussed: - Valuation of teams vs. brokerages - How to deploy capital so you can keep getting a return after selling your team - Why creating systems reduces turnover   Some people in real estate don’t understand the importance of having a value proposition. Not only is it critical to have a value proposition, but it also must be clearly communicated and executed. Too many brokers fail to offer great value to their agents and their clients, and can’t get people to stay. It is necessary to have a clear value that you bring to the market, because that will attract people more than any splits and commissions.   Guest Bio- Jack Cotton is a Luxury Real Estate Expert, Agent and Author. He founded Cotton Real Estate, now Sotheby's International Realty, in 1974 and has overseen thousands of purchases and sales of Cape Cod properties. Go to http://www.jackcotton.com/ for more information or to buy his book.  

Jere brings together two of her favorite podcasts on the listing presentation featuring Thomas Wright, President and Principal Broker of Summit Sotheby’s International Realty and Jack Cotton, luxury real estate expert and founder of Cotton Real Estate, now Sotheby's International Realty. 

Jack Cotton founded Cotton Real Estate, now Sotheby’s International Realty, in 1974 and has overseen thousands of purchases and sales of Cape Cod properties. Jack’s mastery of Cape Cod Real Estate is clear, yet he never stops striving for new knowledge. In fact, he believes so strongly in the importance of continued training and education that he funded the creation of the Cotton Center for Real Estate studies at Cape Cod Community College in 2006. Jack has built his reputation as one of the most respected Cape Cod Real Estate professionals on the foundation of integrity. He is a real estate leader and is constantly inventing and fine-tuning techniques of the selling and buying processes.  Join us as Jack shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by staying ahead of the curve with the best training and education and always finding new ways to serve customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jack Cotton is a Luxury Real Estate Expert, Agent and Author. His best selling book Selling Luxury Homes is read by thousands of agents around the world. ... Jack Cotton founded Cotton Real Estate, now Sotheby's International Realty.

Here at GSD Studios we are dropping content daily for you, and it might be difficult to keep up and absorb so much information, so we are now going to have a weekly "best of the week" episode featuring highlights from: GSD Knowledge RoundsGSD Levelling UpGSD Top Realtor and Entrepreneur Interviews This week we feature top realtors Patrick Lilly and Jack Cotton! SUBSCRIBE FOR DAILY CONTENT!!http://www.youtube.com/subscription_center?add_user=joshuasmithaz Receive GSD MODE Episodes Directly to your inbox at http://www.gsdmode.com Today's Sponsors:Perfect Storm - http://www.perfectstormnow.com90 Day Mastery - http://www.90daymastery.comWeekly Live Webinars:3 Steps To 7 Figures / http://www.joshuasmith3steps7figures.com/Mega Open Houses That Dominate / http://www.joshuasmithmegaopenhouse.com/Get A GSD T-Shirt!http://gsdmode.com/gsd-mode-apparel/GSD Interviews:http://gsdmode.com/category/interviews/GSD Knowledge Rounds:http://gsdmode.com/category/gsd-knowledge-rounds/GSD Leveling Up:http://gsdmode.com/category/leveling-up/Hit Me Up!Facebook: https://www.facebook.com/JoshuaSmithGSDInstagram: https://instagram.com/joshuasmithgsd/Twitter: https://twitter.com/JoshuaSmithGSD

Real Estate master and veteran, Jack Cotton, explains how he got into the industry, why he loves the industry, and what kept him going through all these years. Some serious wisdom in this interview, so get in there! www.jackcotton.com SUBSCRIBE FOR DAILY CONTENT!!http://www.youtube.com/subscription_center?add_user=joshuasmithaz Receive GSD MODE Episodes Directly to your inbox at http://www.gsdmode.com Today's Sponsors:Perfect Storm - http://www.perfectstormnow.com90 Day Mastery - http://www.90daymastery.comWeekly Live Webinars:3 Steps To 7 Figures / http://www.joshuasmith3steps7figures.com/Mega Open Houses That Dominate / http://www.joshuasmithmegaopenhouse.com/Get A GSD T-Shirt!http://gsdmode.com/gsd-mode-apparel/GSD Interviews:http://gsdmode.com/category/interviews/GSD Knowledge Rounds:http://gsdmode.com/category/gsd-knowledge-rounds/GSD Leveling Up:http://gsdmode.com/category/leveling-up/Hit Me Up!Facebook: https://www.facebook.com/JoshuaSmithGSDInstagram: https://instagram.com/joshuasmithgsd/Twitter: https://twitter.com/JoshuaSmithGSD

Host Chris Boyd, CFP talks with prominent realtor Jack Cotton about the current state of the real estate market. What should you consider before buying or selling a home in today's market? Plus the Slade Mortgage Minute.