Luxury Listing Specialist - Dominate High End Listings In Any Market

In this episode, I take you behind the scenes of one of the most remarkable sales of my career—the nine-and-a-half-year journey to sell the iconic Empire Mansion, recently closing for a record $6.5M in Illinois. I break down exactly what worked, what I'd change, and the invaluable lessons this high-profile listing taught me about patience, perseverance, and staying sharp in the ever-evolving luxury real estate market. As the third agent on the listing, spanning four brokerages, ten price adjustments, and countless strategy shifts, I dive deep into what kept us moving—from detailed buyer pre-qualification and personalized client communication, to creative event-based marketing (think thirty Ferrari owners in the driveway) and securing national press coverage. I also share what didn't move the needle, like costly print ads and certain co-marketing partnerships, so you can leverage smarter strategy in your own business. You'll hear about handling the unique demands of high-net-worth sellers, best practices for scheduling and hosting standout showings, and why you should never judge a book by its cover—especially when working with luxury buyers. If you're struggling with a long-standing listing or want to raise your game in luxury real estate, these real-world insights and case study takeaways are sure to help you work smarter, increase your value, and ultimately, get the deal done. Keep raising the bar, and don't hesitate to reach out for more resources, fresh eyes on a tough listing, or for information on our luxury designation and tools.

In this episode, I share some timely insights from our recent live stream, diving into the intricacies of the current luxury real estate market and the potential impact of tariffs. We navigate through pressing questions posed by clients and industry peers, unearthing the realities and misconceptions surrounding tariffs' effects on real estate. I tackle timely issues such as stock market fluctuations and share invaluable advice on investments, emphasizing real estate's reliability as a long-term asset. The session also unveils a unique financial offering – the Buy Now, Sell Later program – designed to enhance buyer leverage and flexibility without the constraints of conventional loans. Listeners are in for an informative session as I, alongside my guest Joe, dissect how these innovations can provide a competitive edge in buying luxury properties. Furthermore, we celebrate our nine-year milestone of the luxury designation course, announcing our most memorable location training event amidst a lineup of educational engagements across the U.S. Whether you're an established agent looking to sharpen your strategy or a homeowner contemplating market movements, this episode equips you with the necessary tools to navigate and excel in today's market dynamics.

In this episode of the Luxury Specials podcast, I sit down with Samir, the founder of Zillow Gone Wild, for an engaging conversation about the fascinating world of unique and eccentric real estate listings across America. We dive into the origins and success of Zillow Gone Wild, a social media phenomenon that showcases luxury, quirky, and downright wild properties. Samir shares his journey from starting the platform during the pandemic in December 2020 to amassing over 5 million followers across multiple social media channels, including Instagram, Facebook, and TikTok. His passion for real estate, despite not being a licensed agent, has resonated with millions who are captivated by the diversity and creativity of U.S. properties. We discuss some of the most memorable and eccentric homes featured on Zillow Gone Wild, like the $20 million property in Gilbert, Arizona, complete with a go-kart track and a hidden shooting range. Samir also touches on the impact his platform has had on real estate sales, with agents reaching out to him to highlight their unique listings and even staging homes to attract attention. For those curious about what's next for Zillow Gone Wild, Samir reveals exciting news about the upcoming second season of their HGTV show, which will continue to explore these extraordinary properties. Whether you're an agent looking to understand the power of social media in real estate or a property enthusiast eager to see the wildest homes on the market, this episode is packed with insights and entertainment. Tune in for a deep dive into the world where luxury meets the unexpected.

In this episode, Michael LaFido dives deep into the alarming statistics released by the National Association of REALTORS® and explains why 71% of REALTORS® sold zero homes last year. He emphasizes the importance of educating consumers about choosing an active, successful agent over one who's not doing any transactions, shedding light on the broader implications for home sellers and buyers alike. Michael discusses key strategies for maximizing exposure, marketing, and negotiating better deals for sellers, highlighting the significant differences between agents who invest in themselves and those who do not. He shares practical advice on effectively communicating these points to build trust and attract clients. Additionally, Michael highlights the power of creating valuable content and being a local informational resource, whether through market updates, business recommendations, or showcasing local history. He underscores the benefit of adding layers to your real estate practice by incorporating educational and engaging community content. Finally, Michael talks about the Luxury Designation program, a fantastic opportunity for agents wanting to specialize in high-end markets. He mentions upcoming in-person training sessions in Houston and Miami, along with flexible online training options. Don't miss this insightful episode that not only presents a compelling argument for choosing the right real estate agent but also offers concrete steps to enhance your own real estate business.

Hey everyone, Michael LaFido here! I'm excited to share the latest developments from our recent podcast episode, featuring the extraordinary Jay Macklin. Jay's journey from Michigan to establishing a thriving luxury real estate brokerage in Arizona is nothing short of inspirational. First off, let's talk about an important update in the real estate world: Starting August 17, there's a new US requirement for buyers to have a written agreement to schedule private showings of homes. This stems from a settlement between the NAR and the Department of Justice. If you're booking a public open house, no agreement is necessary. This new rule impacts commission structures and adds a layer of complexity for us agents, but it's all about adapting and staying ahead in the game. Jay Macklin, our special guest, has been a force in luxury real estate since 2010, focusing primarily on North Scottsdale. He's all about personal branding and creating unique selling propositions to stand out. He highlights the significance of consistency, creative messaging, and building strong client relationships. Jay's approach aligns perfectly with the principles I discuss in my book, “Secret to Top Luxury Agents,” available now on freeluxurybook.com—grab your copy, just cover the shipping fee! A fascinating topic we covered is the different dynamics within luxury markets. Transitioning into luxury real estate, especially if you're new to an area, requires understanding client needs and preferences. Jay's experience reinforces that adapting marketing strategies and maintaining a high level of personal branding are key to success. Speaking of branding, we've got some awesome news—our luxury listing specialist gear is now available at luxuryspecialsgear.com. From T-shirts to planners, we have it all to keep you stylish while you close those high-end deals. In today's competitive market, setting yourself apart is crucial. What's your unique strategy? How do you ensure clients remember you? Whether it's your negotiation skills or your standout marketing materials, remain consistent and innovative. And hey, if you're curious about effective listing presentations and more, don't miss our daily themes like 'Mindset Monday' and 'Tips Tuesday' on our YouTube channel. As we wrap up the year, let's stay connected and express our gratitude—to our clients, colleagues, and everyone who supports us. It's not just about business; it's about building enduring relationships. Make it a great day, and stay tuned for more exciting updates and insights! Keep pushing the envelope, and let's make waves in the luxury real estate market!

In our landmark 300th episode, I reflect on seven and a half years of insights and experiences, sharing with you the foundational strategies that have shaped the success of our Luxury Listing Specialist podcast. We delve into the fundamentals of real estate that remain crucial regardless of market changes, from the importance of consistent coaching to the power of an optimized, segmented database. I emphasize the role of networking and strategic marketing—both warm and cold—as essential components for any real estate professional aiming to dominate the luxury sector. Throughout this episode, I reiterate that real estate success, much like in sports, hinges on mastering the basics: blocking, tackling, and the fundamentals. By continually putting yourself out there and effectively managing your network, you can ensure a steady stream of opportunities. To celebrate our journey, I also introduce you to our latest tools designed to facilitate your growth: a meticulously crafted luxury agent planner and various resources that can help you stay organized and focused. Whether you're a seasoned agent or just starting, this episode encapsulates the key takeaways from our 300 podcasts, aimed at empowering you to become the most trusted luxury agent in your market. Join me as I share stories, strategies, and advice from over two decades in the industry, dedicated to raising the bar and setting you apart in the high-end real estate arena.

In this episode, luxury real estate expert Nicole Gary and I dive into the current luxury market landscape in New York and Florida, sharing crucial strategies and mindsets that are driving success today. Whether you're just starting out or looking to sharpen your skills, this conversation is packed with actionable insights to elevate your real estate career. Nicole, a seasoned agent with over 13 years of experience, details her journey from selling high-end custom window treatments to becoming a top luxury real estate agent. She shares how leveraging her existing luxury client base and thinking big gave her the confidence to thrive in this competitive field. From building authentic relationships and offering personalized care, Nicole explains the importance of a genuine, non-transactional approach in luxury real estate. She recounts her bold move to Miami, where she quickly established herself by actively networking and participating in community events, turning these new connections into business opportunities. In this episode, we also delve into mindset mastery, with Nicole emphasizing the power of positive affirmations and self-belief. She shares an inspiring personal story of adversity and perseverance, highlighting how maintaining a positive mindset and organized plan is crucial for success. We round out our discussion with a detailed look at Nicole's meticulous pricing strategies for high-end properties, the significance of move-in-ready homes, and effective ways to handle unrealistic sellers. Nicole's approach, grounded in education, authenticity, and continuous learning, provides a blueprint for excelling in luxury real estate. If you're aiming to break into the luxury market or enhance your current strategies, this episode with Nicole Gary is a must-listen. Her real-world experiences and practical tips are sure to inspire and inform your journey in luxury real estate.

In this episode, Dean Jackson and I dive deep into the mechanics of successfully managing and expanding your real estate business, focusing on the before, during, and after phases of client engagement. We explore Dean's innovative methods for dissecting your business into three pivotal units and integrating the eight profit activators to optimize growth and client satisfaction. Dean, renowned for his expertise in helping real estate agents uncover new opportunities within their existing databases, shared how breaking down your business into the before unit, during unit, and after unit offers a comprehensive framework for increased efficiency. His strategy revolves around starting with the during unit, which encompasses all activities from listing to closing a deal, ensuring optimal service delivery. We also delve into the after unit, highlighting the critical importance of nurturing past clients and relationships, ensuring continued business and referrals. Finally, we unpack the transformative power of the before unit, focusing on lead generation and conversion to keep a steady flow of clients into the during unit. From his hands-on approach to his clear-cut strategies, Dean provides actionable insights that are essential for real estate professionals looking to scale their business. If you're eager to learn how to effectively structure your business for sustained success and client loyalty, this episode is a must-listen. To connect with Dean Jackson and gain further insights, visit DeanJackson.com.

In this episode, Michael LaFido welcomes Ken Pozek for an insightful discussion on how to dominate YouTube as a real estate professional. They explore the significance of becoming a local expert through video content and offer actionable advice to elevate your online presence. Ken, a successful real estate agent who relocated from Michigan to Orlando, emphasizes creating frequent, educational videos about local news and developments without diving into personal political views. His disciplined approach—posting concise, 8-12 minute videos on Tuesdays and long-form videos on Thursdays—showcases his commitment to consistency and quality. From leveraging Instagram for audience engagement to tapping into resources like Streamyard, Fiverr, and Storyblocks, Ken shares practical tools and tips for real estate agents aiming to enhance their video content. He underscores the importance of compelling thumbnails, advising simplicity and large fonts to attract mobile viewers. Throughout the conversation, Ken recounts his success stories, including generating millions of views and significant leads through YouTube. He also discusses the psychology behind creating valuable content that caters to the viewer's interests, rather than self-promotion, aligning with the "What's in it for me?" (WiIFM) principle. Whether you're a beginner or an experienced user looking to refine your strategies, Ken Pozek's insights on educational videos, audience engagement, and consistent content creation are invaluable. Tune in to learn how to build trust, attract leads, and establish yourself as an authority in your market through strategic YouTube content.

In this episode, Tiffany LaRose and I have an in-depth conversation about what's working now, from the importance of genuine relationships to breaking into the competitive luxury market, and we share invaluable insights that are sure to elevate your real estate game. Tiffany, the owner of the LaRose Kayla Group in Houston, Texas, impressed me with her approach to luxury sales, emphasizing the power of investing in relationships and authenticity. Her first-ever luxury sale, a $2.5 million property, originated from a lead on Instagram, underscoring the impact of organic, genuine connections. From mastering sleek and elegant marketing, to staying on top of cutting-edge technology, my guest shares some tactics for breaking into the luxury real estate world and thriving within it. If you're an agent with a $0 marketing budget and wondering where your next transaction will come from, Tiffany has some tips for you. “Don't ever promise anything and then not follow through with it.” – Tiffany LaRose   Three Takeaways - How to get consistent repeat business - How to be proactive rather than reactive with buyers and sellers - How to secure your next transaction with a $0 marketing budget and the art of marketing internationally Connect with Tiffany LaRose:  Website: https://thelrkgroup.com/ Connect with Michael LaFido:  YouTube:@MarketingLuxuryGroup TikTok:@LuxurySpecialist Instagram:@LuxuryListingSpecialist

Are you curious about the secrets behind the success of top luxury agents in real estate? Wondering how they achieved their remarkable feats? If you're eager to uncover the key to their success, then you have to watch this insightful video. Discover the strategies, tactics, and mindset that set these agents apart and brought them to the top of the luxury market. Don't miss out on the opportunity to learn from the best! Learn more about Michael's book: Website: https://secretsoftopluxuryagents.com/ Amazon: https://tinyurl.com/4a3vbykj Connect with Michael LaFido:  YouTube:@MarketingLuxuryGroup TikTok:@LuxurySpecialist Instagram:@LuxuryListingSpecialist

We are thrilled to share some exciting news with you! The highly anticipated book, Secrets of Top Luxury Agents, has been officially released and is now available for purchase. This collaborative effort features insights and experiences from 26 contributors within the luxury real estate industry, including well-known names and industry leaders. Michael and the co-authors did an excellent job. In this book, you'll find valuable tips for both home buyers and sellers, shared by experts who have achieved notable success in luxury real estate. Whether you're a real estate agent looking to elevate your game or a consumer interested in the luxury property market, this book offers a wealth of knowledge to help you navigate the industry with confidence. Secrets of Top Luxury Agents is now available on Amazon and other online stores in both Kindle and paperback formats. Today, Michael tells us all about the book, and towards the end, two of the co-authors join him to discuss their experience being part of the project. Listen to learn more about the book. Today, Michael tells us all about the book, and towards the end, two of the co-authors join him to discuss their experience being part of the project. Listen to learn more about the book. High-Level Overview Details In This Book: 13+ Brokerages Represented Diversity Of Male/Female Represented The 4 Major Affinity Groups Represented (AREAA, NAREB, NAHREP, LGBTQ Alliance) Each co-author answered 7 questions for Realtors and 2 bonus questions for home sellers and buyers. 200+ Tips For Home Sellers Are Included In The Book 100+ Tips For Home Buyers Are Included In The Book   “The key to success in luxury real estate is to continuously provide value, stay knowledgeable, and always put the client's needs first.” - Michael LaFido 3 Things You'll Learn - Who the co-authors of the book Secrets of Top Luxury Agents are. - The rising stars featured in Michael's book. - Why you need to read the book as soon as possible – it's a gold mine of information! Learn more about Michael's book: website: https://secretsoftopluxuryagents.com/ Amazon: https://tinyurl.com/4a3vbykj

When you're helping a client sell a luxury home, do you consider auctions? Recently, I was lucky enough to attend a prestigious luxury home auction event in New York, and it opened my eyes to the benefits of luxury auctions. Whether it's a multimillion-dollar estate in the Hamptons or a unique architectural marvel in Naperville, auctions are unlocking doors to unparalleled opportunities. Watch my latest video now to learn some of the hidden benefits of luxury auctions and how you can use them to drive traffic for your clients.   Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

In this episode,  we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate Agents (AREAA), sheds light on the challenges faced by the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities in the housing market. Hope emphasizes the importance of organizations like AREAA in advocating for equality in housing and homeownership opportunities. She provides insights into the role of AREAA in addressing discrimination issues and affordability barriers, especially in high-priced markets on the coasts. We also explore the organization's evolution and the benefits it offers to real estate agents, team leaders, and broker-owners. From networking opportunities to educational resources, AREAA is dedicated to supporting its members and making a meaningful impact in the real estate industry. "Access to a home is a fundamental human right, empowering individuals to choose where they reside." -Hope Atuel Three Things You'll Learn from This Episode - The benefits of joining AREAA as a Realtor - How organizations like AREAA are working to accommodate underwriting guidelines for immigrants and multicultural communities, ensuring equal access to homeownership opportunities. - Hope discusses her role in AREAA as an executive director.   Connect with Hope Atuel: LinkedIn:  https://www.linkedin.com/in/hope-atuel-917798/ AREAA website: https://areaa.org/ Connect with Michael LaFido:  YouTube:@MarketingLuxuryGroup TikTok:@LuxurySpecialist Instagram:@LuxuryListingSpecialist

What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren't for everyone. Today, I'm breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more.   

In this episode, Kacie Anderson and I delve into the transformational effect of their high-value listing appointment one year later. We discuss the challenges, strategies, and successes that ultimately led to an impressive $5.7 million sale and the breaking of a neighborhood record by Kacie. Our conversations shed light on the crucial role of confidence, determination, and support systems in the real estate industry. During our discussion, we emphasized the importance of surrounding oneself with successful people and gaining inspiration from their experiences. Kacie also shares the benefits of incorporating both traditional and modern marketing techniques. Listen and learn.   “My age doesn't define me. It's all about your work ethic and just showing up, being presentable, and knowing your facts.” - Kacie Andreson   ; 3 Takeaways from This Episode - Leveraging Your Network: Discover how a strong network can elevate your real estate game. - Confidence Building Techniques: Learn actionable strategies to build confidence and rapport with sellers. - Marketing Fusion: Explore the synergies between traditional and modern marketing approaches for optimal results. Connect with Kacie Anderson: Instagram: https://www.instagram.com/kacieandersonofficial/?hl=en Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist  

Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious buyers, ensuring a smoother, more discreet sale process.   Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share. Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered. We discuss the real estate success formula, share tips on earning 5-star reviews, and reveal the impact of standing out in the luxury market. You'll also hear about these game-changing strategies' cost-effectiveness and potential return on investment. "We believe a sign in the yard holds more promise than one in the car." - Dustin Fox   Three Key Takeaways from the Episode - How to attract canceled or expired sellers to contact you. - Strategies for creating hyperlocal ads using YouTube and videos. - The secrets to ensuring your direct mails are opened and not discarded.   Link to Dustin's book: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24 If you do a screenshot of leaving, Michael's book review and podcast a 5-star review as well as Dustin's book and send them to Dustin, he'll share with you those 7 letters that he referenced for the Rubik's cube letter. Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist    

Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist  

Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today's episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of NAHREP. Our conversation delves into the benefits of NAHREP membership, the evolving trends in real estate, and the potential impact of legal changes on the industry. Jason also provides updates on the annual national conference in San Diego this September. These conferences offer invaluable networking opportunities and timely insights into the changing landscape of real estate. Are you ready to learn? Tune in to this episode. "Dive into Latino business now or risk being left behind. It's not just smart; it's survival. Ride the wave to success!"   Three Things You'll Learn from This Episode - Discovering NAHREP: What It Is and What It Does Find out about NAHREP - its purpose, and how it impacts the real estate world.   - Joining NAHREP: Why Realtors Are Signing Up   Learn why many real estate agents are choosing to join NAHREP and how it can benefit your career. - Spotting Trends: What's Happening in Real Estate Now   Get insights into the latest trends shaping the real estate market and how they can influence your strategies. Grab a free downloadable report: https://www.luxurylistingblueprint.com/home  Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Dive into the world of unique and memorable closing gifts! We're unveiling the luxurious Lamborghini wine set, a gift that elevates the standard of client appreciation. From crystal glasses to sparkling gold wine, see how we made a client's closing unforgettable. Listen to hear more. 

In this episode, I chat with Heidi Bolyard, residential architect and creator of "Sold by Design," offering real estate agents practical tips on leveraging architecture trends for client value. Explore three key steps for agents to enhance client visualization, emphasizing quality questions, understanding goals, and creating a property vision. Heidi delves into current architectural trends, including energy-efficient homes, tech integration, and the balance of open and private spaces. Discover color trends such as white walls and dark gray exteriors, while timeless elements like stone and brick endure. Heidi also introduces the Realtor Think Tank Summit, a free event covering mindset, business growth, marketing, and insights from home stagers and inspectors.   “The quality of the questions you ask is the quality of the answers that you'll receive.” - Heidi Bolyard Three Things You'll Learn: Enhancing client experiences with visualization:  Discover how improving visual techniques can significantly enhance your clients' experiences. Navigating modern architectural trends: Explore the latest architectural styles and learn how savvy professionals can make the most of these trends. Using color and design in real estate:  Understand the connection between real estate success and staying updated on color and design trends. Resources Mentioned in the Episode:  How to Win Friends and Influence People- Dale Carnegie Connect with Heidi Bolyard: Sold by Design The Realtor Think Tank Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist    

Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Have you been using AI in your business? If not, you are missing out on a lot of benefits. In this episode, Rick Janson and I have an in-depth conversation on luxury real estate AI. We discuss the upcoming Luxe AI Certification class, which offers an 8-week course covering various AI topics, including video scripting, blogging, social media management, graphic design, and more. The episode highlights the potential benefits of AI for real estate agents, such as improving listing descriptions, social media content creation, video editing, and content repurposing. Rick also shares insights into building custom Chat GPTs and leveraging AI Certification to stand out in winning more listings. Plus, we offer a sneak peek into a special 3-hour boot camp at the end of the course. Tune in to discover how AI can elevate the luxury real estate game and learn how to leverage the Luxe AI certification to gain a competitive edge in the industry. Listen to learn more. "There's only so far you can go if you don't actually know how to train AI.” - Rick   Three Things You'll Learn Why one would use a custom Chat GPT How to use AI for social media management How AI can help in repurposing content   Register for the LUXE AI Certification HERE     Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Are builder mold concerns throwing a wrench into your property transactions? Mold issues can often put a pause on real estate deals. How should you address this concern proactively? Today I'm sharing a real-life story of a multimillion-dollar home sale affected by builder's mold. Learn how we swiftly addressed and resolved the issue. This will provide invaluable insights for both sellers and buyers alike.    Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

How have you transitioned in your life? In this episode, we delve into the fascinating world of transitioning from lessons learned from competing in a sport to real estate triumph. Our special guest, Olympic gold medallist Chad Hedrick, shares his inspiring journey from inline speed skating, ultimately clinching gold at the Olympics. We discuss the vital intersection of mindset, hard work, and measurable goals in the realm of real estate. This episode provides invaluable insights into achieving success, particularly in the real estate industry. Chad emphasizes the significance of maintaining a winning mentality, and discipline, and the importance of setting measurable goals. We learn how he strategically targeted a specific community, invested in marketing, and reaped significant potential business, showcasing the tangible outcomes of a well-planned approach Listen and learn from this amazing conversation. “Discipline in your business is the most important thing.” - Chad Hedrick Three Things You'll Learn The athlete's mindset for real estate success: Unleash the secrets of adopting an athlete's mindset for triumph. Craft measurable goals for extraordinary results: Dive into the art of setting goals that drive unparalleled achievements. Focus on real results, ignore shiny distractions: Master the transformative power of unwavering focus for lasting success in real estate. Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist Connect with Chad Hedrick: Website: https://www.goldtosold.com/  Instagram: https://www.instagram.com/goldtosoldchad/ 

What is expected from the buyer and seller during the final walk-through? Both sides have responsibilities they need to uphold during this critical phase of the real estate transaction. It's a pivotal moment where both parties work together to ensure a smooth transition of ownership and uphold the terms laid out in the agreement. Listen to learn what each side is expected to do during the final walk-through.

Join me for an insightful conversation with David Friedman, co-founder of Wealth Quotient, as we dive deep into the minds of high-net-worth individuals. Discover the intricacies of their thoughts, spending habits, investments, and philanthropy in this exclusive discussion. David generously shares invaluable insights into the psychology of ultra-high-net-worth individuals, shedding light on their concerns and offering guidance on how to establish trust with this discerning clientele. We'll define high-net-worth individuals and emphasize the significance of tailoring questions based on their passions and interests. Learn the keys to forging meaningful connections in the luxury real estate market and gain practical tips from David on soliciting referrals. By tuning in, you'll gain a profound understanding of the mindset of high-net-worth individuals and acquire strategies for engaging and building trust with these exclusive individuals.   “If you want to be interesting, be interested.” -David Friedman Three Things You'll Learn Defining High-Net-Worth Individuals: Explore their passions, hobbies, and interests. The Essence of Trust: Uncover ways to establish and nurture trust in dealings with high-net-worth individuals. Current Macro Trends: Discover the trends influencing high-net-worth and ultra-high-net-worth individuals today. Links: Grab yourself a free referral toolkit: https://www.mywealthq.com/free-referral-toolkit  Enjoy $100 off David's course by using the CODE: Lux_lmg Wealth Quotient Website: https://www.mywealthq.com/     

In this episode, I sit down with Toufic Mobarak, founder of Slydial and a prominent figure in the tech industry, to explore the latest advancements in technology. Our focus is on how artificial intelligence (AI) is transforming the real estate landscape. From cutting-edge communication tools to AI's role in personalization and mass communication, we delve into key strategies agents can leverage to elevate their business. Toufic shares invaluable insights into the future of technology and its impact on various industry sectors, emphasizing the importance of adapting and embracing change in this rapidly evolving landscape. But that's not all! We also dive into the exciting world of Slydial and Slybroadcast, two powerful tools revolutionizing communication and personalization in real estate. Whether you're aiming to streamline communications, enhance outreach efforts, or create a more personalized experience for your clients, these tools are real game-changers. Listen in to learn more. "The competition lies in continually improving yourself and your company." -Toufic Mobarak   Three Things You'll Learn from the Episode How AI simplifies real estate tasks How to use Slydial to your advantage Where technology is heading in 2024

Are you thinking of selling your home and need to streamline the process with a touch of efficiency? There's a strategy I learned from a client that can help you do this—it's an approach inspired by a proven color-coded system. It not only simplifies the often overwhelming task of packing and organizing but also ensures that each item finds its rightful place.  Learn more: https://luxechicagolandhomes.com/blog/sell-with-ease-mastering-the-art-of-organized-packing

First impressions matter not only in human-to-human interactions but also in real estate. I believe many real estate agents leave thousands of dollars on the table because they fail to make a strong first impression on both potential buyers and buyer agents. In this episode, Margaret Gehr of Chicagoland Home Staging and I talk about the power of strategic home staging in the real estate market today. We hear from Margaret Gehr, a seasoned stager with nearly 20 years of experience, as she shares her invaluable insights into the transformative impact of luxury market staging. We highlight the success story of a property that sold immediately after staging, emphasizing the importance of making a solid first impression. We discuss the significance of case studies and testimonials in building trust, and we emphasize the collaborative approach between agents and stagers. Listen to hear more. "Our job isn't to decorate. It's to compliment."- Margaret Gehr   Three Things You'll Learn from This Episode The importance of first impressions in real estate The essence of building a rapport with homeowners to get them onboard Considerations when choosing a stager  

Navigating the final walkthrough in real estate can be a game-changer for both buyers and sellers. I'll dive into the crucial expectations from both perspectives, offering insights into what buyers anticipate and what sellers need to prioritize for a seamless experience. Discover real-life examples, practical tips, and how effective communication can make all the difference. To learn more and ensure your next closing is a success, have a listen. 

Artificial intelligence (AI) has been a buzzword in real estate. More and more people believe that it's the holy grail for marketing, but according to James, AI is just an advancement of communication. He believes that by strategically integrating the right AI tools, one can assemble a comprehensive system akin to a well-functioning machine. In this episode, James Rembert, aka the Zillow Killer, joins me on the show for an in-depth discussion on the best marketing practices. James shares nuggets of wisdom on how best we can use AI to get the best out of it and take our marketing a notch higher. He also shares how his name, Zillow Killer, came about and the amazing things he is doing within the circle of excellence. Listen and learn.  "Be okay with being bad at something so you can get good. That is the learning curve. The learning curve is accepting you're not good at it right now but can be better."  -James Rembert   Three Things You'll Learn from the Episode     How to use AI for your marketing and communication     Things that agents are having great success with when it comes to marketing     How James is impacting the industry  

Are you looking for a unique way to stay in touch with your database? Today, I'm explaining a tip you can share with your luxury clients looking to downsize in the near future. This is a great way to provide value and stay top of mind with your clients even if they aren't planning on selling right now. To learn what this moving tip is, check out this episode. 

When you do good to others, good things happen to you. One of our guests today, Michelle Beatty, went out of her way to get a certain lady a particular one-bedroom rental ($5k/month) that nobody was able to get her. The lady was so grateful for what Michelle had done for her. She told her family about Michelle and that landed her a $7,800,000 listing. That listing has in turn also created an opportunity at a $8,000,000 potential client. In this episode, Michele and JR join me to showcase the property they have listed and share with us how they landed the deal. We also get to hear how JR is creating his own niche with pastors in his community.   "When you do rentals because of the volume that you do, you build an engagement personality. You build the skill, you know the area and the buildings, and you do network."- Michelle Beatty   Three Things You'll Learn from the Episode   Treating people well pays: When you go out of your way for people, it comes back to you in one way or the other. Your network is your net worth: Michelle got the rental for her client because of her network. Always have the end goal in mind: Michelle looks at the people who rent as potential buyers.

Are you looking to maximize your luxury real estate profits? Today, I'm sharing six essential revenue streams or golden nuggets, you need to be aware of. First, ensure you're getting the most out of your past clients. You may think you're already communicating with them, but many agents still leave money on the table.  Listen in and learn more. 

How can I generate more leads? In this episode, you'll get answers to that question. Kevin Markarian joins me on the podcast to discuss how to 10x your listing appointments in the next 12 months. Kevin is the founder and the chief strategy officer at Roopler, which is a lead generation company. According to Kevin, your goal as an agent should be creating a shortcut to the most engaged people that will get you closer to the finish line. Today, Kevin shares tips, tricks, and some nuggets of wisdom that will help you get more listing appointments. He talks at length about why you should work with data providers to get information on potential sellers and buyers and increase your chances of securing more appointments. Listen and learn.   "In real estate, really, it's not about who you know in real estate. It's about who you know that knows what you do."- Kevin Markarian     Three Things You'll Learn from the Episode The importance of connecting to large data providers How to use sell score to your advantage Factors to consider when choosing lead generation companies  

Please take a second and imagine this: you've listed a home and had over 40 showings, but none of that has translated into offers. That would be disheartening, right? In this episode, Maria Howard joins me on the show to discuss her $1.75m "stale" luxury listing in Texas. Maria is a Realtor in Argyle, TX, and has a property that needs a fresh eyes analysis. The property is worth $1.75 million. Maria has had over 40 showings, yet the house is still on the market. I take a look at the property and guide Maria on what she can do differently to help sell the house. I shared some pointers and took the time to educate Maria on the reverse offer strategy. If you happen to have a property that has been on the market for a while now, please feel free to borrow some pointers from this episode. You never know. Your buyer could be waiting for you to tweak things. Listen in to learn more.   Three Things You'll Learn from the Episode • How the reverse offer strategy works and how you can get the most out of it. • How to choose images for your listing. • The essence of having drone images and videos.

In the competitive world of real estate, achieving success often hinges on standing out from the crowd. Watch this short video to uncover the secret sauce that can elevate your real estate career to new heights: 5-star Google reviews. These reviews aren't just a digital badge of honor; they're your ticket to attracting more clients, differentiating yourself from competitors, and solidifying your reputation as a top-notch Realtor. Don't miss this chance to learn how you can transform your business with the power of five-star ratings on Google.

My guest is Rob Thomson, a real estate expert, owner of Waterfront Properties, and the youngest member to be inducted into the Billionaire Club.  Rob's real estate journey began as a child, his mom was a seasoned agent. He believes that all real estate agents are specialists. In this episode, Rob and I have an in-depth conversation on how one can become a specialist in real estate.  He shares some nuggets of wisdom on how to deal with high-end clients to get them to trust you. He teaches a rare technique on how one can control a narrative by being proactive instead of reactive. He also spills the beans on how to price a luxury home and factors to consider when choosing an agency as a buyer or a seller. Three Things You'll Learn from the Episode The subtle art of controlling a narrative - being proactive versus reactive How to price a luxury home What attributes a buyer or seller should look for when choosing a Realtor to represent them   Connect with Rob Thomson: Website: https://robthomsonjupiterflorida.com/ Email: Rt@wfpcc.com

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What does it take to become a top luxury agent? This is the question we seek to get answers from my guest, Jack Cotton. Jack is the author of the book "Selling Luxury Homes" and is an industry icon in luxury real estate.  He started his business in 1974 in his college dorm. He has decades of experience in real estate and will be sharing some of the wisdom he has gathered over the years. Jack Cotton is among the few people I consider an icon in luxury real estate. In this episode, Jack shares his real estate journey. He tells us how he began his business in a college dorm in 1974, positioned himself as an expert to build a client base, and got into luxury real estate, among other exciting things about his journey. If you are an agent looking to take your game a notch higher, here is your chance to learn from Jack. Don't forget to check out his books.   “What is in the best interest of the client is the #1 rule to live by as a Realtor.”-Jack Cotton   Three Things You'll Learn How to position yourself as an expert The best ways of managing client expectations Choosing an agent for a unique property Connect with Jack Cotton: Website: https://www.jackcotton.com/ Check Out Jack's Books: https://www.jackcotton.com/book-store/  

Are you ready to elevate your luxury real estate game to a whole new level? If so, you'll want to hear about my luxury one-on-one coaching program! It's an excellent opportunity for you to gain access to my insider knowledge about luxury real estate and grow your business using my proven strategies. Many of my past clients have been successful, and I'll be sharing some of their wins since collaborating with me. To hear more about my coaching program, listen in and learn. 

Discover the secrets to building thriving real estate teams and fostering communities in this insightful episode with Kevin Kauffman. As the co-founder of Group 46:10 Real Estate Network, Kevin has paved the way for expansion into multiple markets. He co-hosts the podcast "The Next Level Agents" with Fred, offering invaluable insights into their journey. Kevin and I discuss the essentials of community building and real estate team growth. He emphasizes the importance of staying laser-focused while expanding the team, highlighting that genuine curiosity and understanding others are key to success. Listen in and learn. "When you understand people, it's not hard to sell them something or build a relationship such that you can, you can benefit each other."- Kevin Kauffman   Three Things You'll Learn from the Episode What does it take to build a community? How to grow real estate teams How to stay laser-focused while building a real estate team Connect with Kevin:  LinkedIn: https://www.linkedin.com/in/kevin-kauffman-033b64119/ Podcast: https://podcasts.apple.com/us/podcast/the-kevin-and-fred-show-next-level-agents/id1438457876  

In the fast-paced realm of today's marketplace, establishing yourself as a leading authority requires more than just expertise – it demands a commitment to consistently delivering value. Discover the strategies to position yourself as an industry expert by always providing value, and learn how to captivate your audience and drive engagement with smart marketing. Unlock the secrets to sustained success. Listen to this short podcast to learn more about bringing value to your database. 

Every agent’s dream is to sell a home once they list it for sale. Unfortunately, that doesn't always happen. Some homes (especially luxury homes) take months or even years to sell. The question is, what can you do to get a home that has been on the market for a long time sold? These agents have had houses on the market for a while now, and I’ll give them a SWOT analysis of the properties. I’ll also share tips to help the agents sell the houses. Property #1 is listed for $4,000,000 just outside of Nashville in Franklin Tennessee. The listing agent landed this listing less than 6 months of being a licensed Realtor. Property #2 is listed for $2,995,000 and is just outside of Tampa in Lutz Florida. This stale listing has a high-profile seller. The tips I share in this episode are not just for the properties I’ll be reviewing but can be used by any agent for any home...even average-priced homes. Listen to hear more on fresh eyes analysis of the properties. “Thinking outside the box is a great way to sell a good property. But it’s also a great way to differentiate yourself to get that next opportunity.” Three Things You'll Learn from This Episode Home staging is necessary: Gone are the days when home staging was optional. Today it is a necessity when selling a home. The importance of having third-party appraisals: It helps in giving a better image of how to price the home. The power of doing things differently from your competitors: Dare to stand out. Do things differently.

Are you ready to take your real estate career to new heights? Discover the untapped potential of purposeful case studies! From showcasing your problem-solving skills to providing detailed insights into successful transactions, case studies offer a unique way to differentiate yourself from the competition. Listen in to learn how agents like you have transformed their businesses by sharing real-life success stories. Tune in now and unlock the key to real estate success!   Michael LaFido - Marketing Luxury Group  (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com

Are you an agent looking to add doctors and physicians to your list of clients? This episode is for you. Dr. Faiz Shareef of My Express Clinic joins me on the show. We share an in-depth discussion on what doctors look for when investing in real estate, especially luxury. Dr. Shareef is the CEO and the president of the NPN group. He has clinics in various states and plans to expand to 48 more states. According to him, some things doctors and physicians look for when investing in real estate include proximity to the clinic, work-life balance, and social integration. If you are an agent looking to increase your average sales price and work with doctors, here are some pointers to expand your business. Grab your notebook and pen. You’re going to want to take some notes. "Respect people. They come to you for help. Help them. Don’t be judgmental.”- Dr. Faiz Shareef Three Things You’ll Learn From the Episode Proximity to a clinic/workplace is one of the most important things for doctors when deciding where to buy a home. As a Realtor, you need to be trustworthy. Your clients trust you with their valuable homes, and others trust you to get the best homes for them. If you want to succeed as an agent, you need to learn how to listen to your clients without being judgmental. Connect with Dr. Shah: Website: http://myexpressclinic.com/

Have you ever heard of thermal imaging? If not, this is something you're going to want to know about. This technique can help you see water damage that you wouldn't have been able to see with the naked eye. The great thing about it is that you can use it to protect all of your clients, both buyers and sellers! To hear more about the benefits of thermal imaging, listen to this podcast. 

A lot of times, a fresh pair of eyes always pinpoint things that weren’t seen before. When it comes to real estate, it could be as easy as reorganizing the photos, doing some touch up with the staging, or adjusting the price to fit accordingly. I advise agents to do a SWOT analysis of the properties that they represent. They need to look at strengths, weaknesses, opportunities, and threats. In this episode, I share nuggets of wisdom with three listing agents with properties that have been in the market for some time. I look at the listings and suggest changes to make the properties look more appealing to potential buyers. Listen to this episode to learn more. "Your job is to get a buyer interested so they raise their hand and want to contact you or their agent to see the home." -Michael Three Things You'll Learn Photo arrangement: Many people have short concentration spans. It would be best to grab their attention by ensuring standout images come first. SWOT analysis: Before you list a property, take a moment and look at its strengths, weaknesses, opportunities, and threats. The essence of having a new pair of eyes looking at your listing: You never know what you may have missed. Also, you get to determine how best we can position a home effectively.

How do you differentiate yourself when you're meeting with clients? The unfortunate truth is that too many agents don't prioritize this. However, if you're going to succeed in this industry, you need to be able to set yourself apart. The way I recommend doing this is through exceptional customer service and gifting. To hear more about this, check out my latest podcast.