Podcast appearances and mentions of paddy moogan

It's that time of the year that many people are handing in their notice. The reflective time of Christmas and the opportunity a new year brings often means a change of role. But how can a manager or leader beat respond to this? This week Paddy Moogan shares his insights on how to do this, and how to reduce the risk it happens in the first place.About PaddyPaddy is Founder of The New Leader, offering agency advisory services to founders and senior management teams, helping them navigate the world of agency life. Before this, he was CEO and co-founder of Aira of ten years. Where to find Paddy:Paddy's Website Paddy Moogan on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeLauren SpearmanImportance of Emotional Intelligence in our Careers with Ammar Farishta - The SEO MindsetDo You Stay or Do You Go...? - The SEO MindsetBalancing Team Happiness and High Performance with Alex Wright - The SEO MindsetOptimise Your SEO Career: Listening & Conversational Skills - The SEO MindsetCopyright 2025 Sarah &...

Send us a textWelcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really takes to be an effective manager. Stepping into a management role can be both exciting and daunting, yet many new managers receive little to no training when taking on this new responsibility. From developing self-awareness to balancing people leadership with commercial success, Paddy shares insights from his career, including lessons learnt from his own transition into management. Key takeaways:Learn what the most underrated yet powerful skills in management.Discover how to develop self-awareness and use it to shape your leadership approach.Gain insight into balancing people management with commercial responsibility.Learn why most new managers don't receive formal training, and what you can do to bridge the gap.Discover how to handle difficult conversations with confidence and clarity.Discover how to scale your influence and set your team up for long-term success.Whether you're new to leading a team or looking to refine your leadership approach, this conversation is packed with valuable advice to help you navigate the challenges of management.

Growing your agency internationally isn't easy but it's vital to scale your business and build a global brand. A real challenge is adapting to a different business-style. Countries like the US have different approaches to client-relations, reporting and budgets. You need to know how to speak their language. To succeed you also have to prove the benefits of hiring your agency despite the potential drawbacks of being based internationally.Join us on our latest Waypointers episode where Paddy Moogan, Aira CEO and Co-Founder, shares his insight to build a non-domestic client base. 

Paddy shares the biggest trends in link-building today, what agencies need to be doing differently, and what he's learned as the co-founder of superstar agency Aira.

Most people go to Las Vegas hoping to shrug off the demands of work, but for Paddy Moogan, a trip with mates turned into a life-changing business opportunity. On a trip to Sin City, his friend approached him with a proposal: why not take Paddy's expertise in digital marketing and launch their own agency, a shop where they could call the shots on everything from work culture to clients. “It felt like a good idea at the time to talk about starting a business together,” he says, and after taking thirty minutes to come up with a plan, they decided to go for it. Aira was launched in 2015. The early days took some adjustments. In the first six months, Paddy and his partners tried to divide up their roles and responsibilities, with Paddy taking on the marketing, sales, and raw strategy, while his co-founder focused on delivery and operations. But they soon discovered that divvying up the job didn't mean better work. “Because we split our roles, we didn't actually work together all that much, the way we had for the first nine months. We did our best work when we were working together.” Bucking convention, they got the band back together and decided to keep their business roles much looser. It's this not-quite-conventional approach that helps keep Aira at the top of its game. While other shops might do SEO because a client asks for it, Paddy and his team slow the process down and dig deeper into how the client wants to grow.  He makes a point of pinpointing their client's actual needs—ranging from content marketing to paid media—and how they interact with the business's pain points (including tricky spots like investor pressure and pitch meetings). Aira takes a collage approach, offering a buffet of short- and long-term solutions that will both quiet a nervous investor and actually, you know, grow the business.Paddy reminds us that SEO is not instant gratification: it actually takes six to twelve months to pay off. “As a company, the thinking has to be in years, not months.” For faster results, he suggests investing elsewhere, like in paid media or paid search in advertising. But he also reminds us to look at what we've already got: do you have a big email list that's just sitting there? One-time customers who could be convinced to return? “What have you already got that you can leverage?”Paddy's ultimate goal is to create a work culture that lets people and businesses be themselves. He encourages his team members to watch their personal triggers—anything from skipping meals to not getting enough exercise—that can lead to crummy decisions or bad moods. He also recognizes that for some, Aira will be a stepping stone along a long career; he does his best to be a springboard, not a gate. Ultimately, he says, “We wanted to build somewhere where, if we were employees there, we would be happy to work.”ResourcesTo learn more about our guest, go to https://www.aira.net/To learn more about FreshBooks and take advantage of an offer exclusive to our podcast listeners, go to freshbooks.com/podcast Follow us on social @freshbooks, and remember to subscribe to get the latest episodes as soon as they become available!

We talked about current pivots we are taking to be successful, mid-term changes we expect to see in the content marketing world, and also lasting decisions we expect to pervade past this situation. We were lucky to have Aira co-founder Paddy Moogan on to talk content marketing in the past few months. As we're all aware, things have changed dramatically and we thought there was no better person than Paddy to discuss the current state of affairs. Paddy has a great background in content marketing and his agency, Aira, is based in the UK. The dichotomy of his U.K. experience and our U.S. experience made for a helpful conversation on the dynamic between locations, both in content marketing approach but in how each country (and company) is handling the crisis. We talked about current pivots we are taking to be successful, mid-term changes we expect to see in the content marketing world, and also lasting decisions we expect to pervade past this situation. Subscribe to C&CListen on iTunes Show Agenda & Timestamps: 2:21: What's your current mindset? How has your business been affected by COVID-19 thus far? 4:38: Has the government offered any support for both businesses and individuals who have lost their job in the United Kingdom? 11:06: What do you think will be the long-term impact to the travel industry? 15:50: You offer paid services. How has paid been affected vs. SEO? 19:28: On the content marketing side, outreach and link building has been volatile. How can that be navigated during this time? 23:32: Can doing outreach to the news and journalism space be beneficial right now? 28:02: Are you communicating anything new to your team as we move forward into life after COVID-19? 31:35: One of my biggest emphasis points from the pandemic is diversification. What are your thoughts? 37:40: How have you handled communication with your team in the last month. Is there such a thing as too much transparency? 40:54: What do the next couple months look like for you? What's your move-forward plan? 45:05: When we begin to move towards normalcy, is there anything business-wise that you think will be handled differently? 48:35: Has the idea of working remotely affected your view on client relationships? 53:50: Do you see anything changing permanently for SEO and businesses alike? 57:23: Is SEO software/innovation going to come to a halt given the environment? Show Notes: Paddy's Link Building Book State of Link Building Survey Post on Counterprogramming Post on Transition-Stage Content Listen on Stitcher Listen on Spotify Follow Paddy on Twitter Follow Siege on Twitter Follow Ross on Twitter Directed by Cara Brown Send Ross an email

In life, there are often people you'd love to meet in person, but just can't. Paddy Moogan, co-founder of Aira, has been one of those people for me. This problem led us to create a podcast-only version of our "Content and Conversation" video series. As Paddy lives across the pond from our San Diego video homebase, it made sense to connect via audio to discuss everything pertinent to content marketing and SEO. In this episode, Paddy and I discuss the recent rel="Sponsored" and "UGC" news, Hannah Smith's recent article on always going viral, as well as how we see the future of content marketing and SEO proceeding. We also talk about how culture can be the difference between success and failure for agencies, and riff a bit about the right structure for a content marketing campaign. It was a great chat and hope you feel the same about all the wisdom Paddy shared. Subscribe to C&CListen on iTunes Show Notes: 0:45: What do you think of the "we always go viral" culture of many SEO presentations? 19:50: How will rel="sponsored" and rel="ugc" change link building/links? 32:00: How will content marketing and SEO change in 2020 and beyond, if at all? 45:34: How does Aira differentiate itself as a content marketing/SEO agency? Show Links: Listen on Stitcher Listen on Spotify MP3 File Link of Podcast Interview Skewing Reality by Hannah Smith How Not to Go Viral and Grow by 500k+ Monthly Evolving "nofollow" - new ways to identify the nature of links Follow Paddy on Twitter Aira's Writing on Culture We will start doing more of these podcast-only episodes as we highlight more guests we might not be able to get in-office. We're still bullish on our video format, but will mix these in to get more guests on who may be more difficult to get into San Diego. Audio formats for Spotify and other networks will be coming soon.

In Episode four of Make it Thrive I talking to Paddy Moogan, CoFounder of Aira, a digital marketing agency based in Milton Keynes. They’ve recently won large marketing agency of the year so a big congratulations to the team. In today’s chat, Paddy and I are going to discuss how they’re managing their company culture through growth and how a company culture can support a business through turbulent times. You can discover more about Aira’s company culture on their channels. Website: https://www.aira.net Twitter: @paddymoogan

Four years ago, Paddy Moogan, author of The Link-Building Book and Co-Founder of Aira, sat with Matt Beswick in the Aria casino in Las Vegas, and over a half hour and too many drinks, planned out the company that would be Aira. Today, the company employs 34 people and provides SEC, paid search, content marketing, digital PR, and link-building. Clients range in size from local companies with 3 to 4 employees on up to FTSE 100 clients earning billions—but most are “in the middle.” Aira's focus, now that they are big enough to turn down clients they don't want, is on companies big enough to have their own marketing department . . . those that have enough of a budget to work with Aira long term. Paddy participated on a panel discussing, “How to Drive Inbound Links in the Age of Content Skeptics,” at the January 2019 SMX East in New York City. Panel members provided tips on how to establish links by producing and promoting good content. Paddy presented seven different techniques Aira uses to create more engaging content . . . to build links and onboard bloggers and journalists (see Addendum below).   Addendum Paddy Moogan's seven tips form the January 2019 SMX East Conference panel discussion, “How to Drive Inbound Links in the Age of Content Skeptics”: Develop reusable content: If someone releases data on a regular schedule, make an infographic and swap new data into the same template as it is updated. Make Outreach an ongoing activity: Build a content bank for non-stop outreach. Learn what works across industries: Analyze campaign, link, industry, and content type effectiveness. Track link attributes. Use the tracking data to prioritize future efforts. Exclusive content: Select a client-relevant, top-tier publication. Contact a journalist for that publication and offer an for 24-48 hour coverage exclusive on a data-backed story. Outreach to second-tier websites: Discover who links directly to your content, and links through others who are covering you. Reach out to secondary linkages and invite them to link to you directly. Use keyword research for more links: Find these keywords in analytics, the open graph, title tags and descriptions. Think about the keywords that you can rank for in content pieces and campaigns. Get past gatekeepers: Internal PR teams and may guard their contacts. If you can determine their campaign plans, you can create and share a content calendar with those PR people. Establish, build, and share your own contact lists. (Be careful in the EU to comply with GDPR regulations) Retrieved 01/15/2015 from https://searchengineland.com/how-to-get-links-to-your-site-create-content-that-people-want-to-link-to-307096 In this interview, Paddy talks about what marketers need to do to build strong links: Developers need to create websites with good user experience in mind: good websites, good content, fast websites, and mobile-responsive websites Developers need to build and promote website content that is link-worthy. Link-worthy content scales well. A website with a wealth of link-worthy content will get links beyond those that are expected. At Aira, Paddy's team might generate 50, 60, 70 content ideas for a website. They then go through a validation process—asking a lot of questions—to determine which ideas are link-worthy, including: What concepts should get links? Who is going to link to it? Who is going to care? Who will actually look at that content and go “yes, I'm going to link to it”? What will inspire people to link to the site? Paddy notes that there is “a massive difference between a good piece of content and a good piece of content that can get links” and that content should be appropriately updated, because Google prioritizes fresher content. He also provides a “timeline guideline” that Aira uses to handle client KPI impact expectations. Paddy can be reached on his company's website at: https://www.aira.net/ and on LinkedIn at: https://www.linkedin.com/in/paddymoogan/.

Hold off on the mixers, we got link juice! WojCast is happy to present Episode 7 featuring the lords of links, Jon Cooper and Paddy Moogan. Get a double dose link lesson from two of the best in the business. Our heroes Woj and Bobby Bot find out how the young Jon Cooper turned a Uni passion project into a full time hustle, eventually developing a scaled link building campaign he would share with the world.   Jet setter Paddy Moogan drops in as well to talk about his New Zealand sabbatical, writing the book on links and transforming into a living breathing meme.   Will the art of links assist Bobby Bot on his empathy quest? Find out today on WojCast.

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was the VP of Operations at Distilled before leaving in 2015 to start Aira. Paddy is also the author of "The Link Building Book" and has spoken at a number of different conferences including SMX Sydney, MozCon, BrightonSEO, SES, Marketing Festival and SAScon. In this podcast, Paddy wanted to talk with us about the lessons he has learned in running an SEO agency for the last two years. Like I said earlier, he started Aira in 2015 and it has now grown to 12 people! What has he learned and what advice can he give to other agency owners. Plus, we saw a great presentation that Paddy did at last year's BrightonSEO conference called, "Sustainable Content Marketing." We wanted to discuss with him some of the points he made in that presentation and how you can use them to help build a sustainable content marketing plan for your business or clients (plus earn some great links!)

In today’s episode Andy is joined by Paddy Moogan, co-founder of Aira who shares some of his experiences and insights around PR & Content strategy. They discuss the convergence between PR, link building and outreach whilst Paddy shares his thoughts on sustainable content and how it fits with digital PR. He also gives tips on how to achieve a good balance between interesting and relevant content.  See acast.com/privacy for privacy and opt-out information.

In this episode Chris and Charles is going to discuss an article by Paddy Moogan where he shared a process for putting together a content marketing campaign. It doesn't guarantee success either, but it puts everyone in a much better position than having no process at all. Source: https://moz.com/blog/5-steps-to-content-marketing-successPresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!