Showcasing the best people in paid media marketing

Send us a textHello everyone and welcome back to the Marketing Freaks podcast!In this week's episode, I'm talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan. Stick around for a chat through how to a) write a better plan and b) how to stick to it! Oh - and if you haven't yet subscribed or left us a review on Apple podcasts…please do, it makes such a big difference!

Send us a textWelcome to this week's episode!I'm joined by Sophie Khan from our paid social team and we're going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation. To summarise what we cover:How to know ahead of time that you're going to have issues (as much as is possible) and be in a position to react earlyWhat your first steps should be when you see performance decliningWhat data to look at and how to assess what is going onPlanning your next moves and being clear with your actionsHow to avoid knee jerk reactions and panic

Send us a textWelcome back to the marketing freaks podcast!This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way. If you enjoy this episode please do subscribe on your favourite podcast player!

Send us a textWelcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast!In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of people new into their careers find challenging, and this episode is really designed to help!We very much hope you've enjoyed this series, and if you have, please don't forget to subscribe for future episodes. Enjoy!

Send us a textWelcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast!This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious targets to make sure you're moving the business forwards.Enjoy!

Send us a textWelcome to our 3x part CMO series on the Marketing Freaks podcast!This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more.In this first episode we discuss the role of a modern day CMO, the pressures of the role and what the priorities should be. Enjoy!

Send us a textIn this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space. Joshua shares insights from his career journey—from theatre and social media to cybersecurity marketing—highlighting how performance skills translate into effective storytelling and audience engagement.They also tackle the challenges brands face in adopting bold creative strategies and provide practical advice for overcoming internal resistance. Joshua explores the role of experimentation in performance marketing, the importance of aligning sales and marketing for better lead quality, and how brands can stay ahead by adapting to platform changes and AI advancements.Key Takeaways:Understand how experimentation drives unexpected growth in performance marketing.Gain insight into aligning sales and marketing for better lead quality.Discover how to overcome brand hesitation and push for creative, engaging content.Gain insight into using simple tools like smartphones and in-app editors to create high-quality video content.Learn how to generate compelling content ideas by drawing inspiration from trending media and proven successful strategies.Discover how to build a business case for bold creative ideas by leveraging internal champions and industry examples.

Send us a textWelcome back to this week's episode on the Marketing Freaks podcast! This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts. In particular, the world of performance marketing, PPC and paid social is awash with magic hacks and tricks. But do they really work and can they help your efforts?Key takeaways:Silver bullets don't always exist, and chasing them can distract you from what really mattersConsistency is really key and one of the biggest secrets. Find what works and repeat!Don't forget to test - having an experimentation mindset is really valuable for hunting down the opportunities that workEnjoy and subscribe for future episodes!

Send us a textIn this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles.Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcoming pipeline stagnation. Kate shares her experience in optimising demand generation, leveraging data to improve decision-making, and implementing automation to streamline processes. Key Takeaways:Learn how to improve communication, collaboration, and shared accountability for pipeline success.Discover how to keep prospects engaged and moving through the funnel with targeted content and automation.Understand how these elements work together to fuel demand generation and long-term growth.Gain insight into how different lead sources impact conversion rates and how to align expectations with reality.Explore ways to use data and automation to prioritise high-value leads and improve efficiency.

Send us a textWelcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really takes to be an effective manager. Stepping into a management role can be both exciting and daunting, yet many new managers receive little to no training when taking on this new responsibility. From developing self-awareness to balancing people leadership with commercial success, Paddy shares insights from his career, including lessons learnt from his own transition into management. Key takeaways:Learn what the most underrated yet powerful skills in management.Discover how to develop self-awareness and use it to shape your leadership approach.Gain insight into balancing people management with commercial responsibility.Learn why most new managers don't receive formal training, and what you can do to bridge the gap.Discover how to handle difficult conversations with confidence and clarity.Discover how to scale your influence and set your team up for long-term success.Whether you're new to leading a team or looking to refine your leadership approach, this conversation is packed with valuable advice to help you navigate the challenges of management.

Send us a textWelcome back to another short episode, with the topic for this one being the sometimes frustrating relationship between agencies and platform reps. In this episode we explore why this can get frustrating and, if as a client you seem to be getting conflicting advice, we talk about why this is the case and how to decipher what to take on board. Enjoy and please subscribe for more! 

Send us a textIn this episode we talk through the growth in AI or virtual influencers. We talk through what they are, how they are growing and what brands are so far getting involved in the use of AI influencers. What are your thoughts? Do you agree, or does the world of AI influencers freak you out a bit?

Send us a textWelcome to the final episode of The Scale Up Season! In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee. Tune as Steve shares his experience and the transition from being the artist to being behind the record label, discovering artists and discover how the Marshall brand evolved from Amps to Albums.Marketers and music enthusiasts alike will gain valuable takeaways from this conversation on building brands and nurturing talent.Key Takeaways:Learn how Marshall has expanded beyond its iconic amplifiers to launch a record label.Gain insight into the financial realities of supporting emerging artists, particularly the long-term investment required for successful touring and fan base growth.Understand how digital platforms have democratised the music industry, allowing artists to distribute music independently, bypassing traditional gatekeepers.Explore the success story of Nova Twins, a band that signed with Marshall Records, leading to critically acclaimed success and major award nominations.Discover the value of staying true to your creative vision and product, with advice on marketing both music and other creative ventures.

Send us a textWelcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns. Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, budget and performance marketing. We explore the complex KPI's for brand awareness campaigns, the "halo effect" of large scale activations and how budgets can be optimised for maximum impact. Key Takeaways:Learn how to navigate complex KPIs for brand awareness campaigns and understand how to measure their impact beyond just digital metrics.Understand the "halo effect" and how large-scale campaigns (like out-of-home or print) can increase brand recognition and lower acquisition costs in performance channels.Gain insight into video production optimisation, with tips on managing budgets and exploring creative alternatives to traditional high-cost approaches.Discover the evolving role of agencies in the marketing world, including how they help clients balance media spend with production costs for more effective campaigns.Explore how AI and technological advancements are reshaping the production landscape, streamlining processes, and allowing teams to focus on storytelling and strategic decisions.

Send us a textIn episode 165 of the Marketing Freaks Podcast, Jon is joined by Marianna Satanas, President of Hanro USA to discuss scaling a luxury brand and the challenges that come with it. Discover strategies for balancing growth with premium customer experience, the importance of high-quality content, and the unique challenges of luxury vs. mass-market brands. Marianna also dives into the differences between scaling and growth, taking calculated risks, and the power of data-driven decisions. Whether you're navigating the complexities of luxury retail or looking to refine your marketing approach, this episode is packed with valuable takeaways to help you scale smartly and sustainably.Gain insight into how to scale a luxury e-commerce business.Understand the difference between scaling and growth.Discover the importance of balancing ambition with achievable growth targets.Explore strategies for balancing customer retention with new acquisitionUnderstand how to leverage technology to adapt and react quickly to market changes.

Send us a textWelcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season.In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique challenges of B2B marketing in the highly regulated financial sector.He shares insights from his 17-year career, From aligning marketing with business goals and driving revenue, to overcoming tracking challenges and simplifying complex products, Richard provides practical advice for marketers in highly regulated industries.Learn how to align marketing objectives with business goals, focusing on revenue, brand, and customer experience as key performance indicators in B2B marketing.Discover practical strategies for creating strong cross-team alignment and ensuring leadership clarity, including fostering accountability and consistent communication.Gain insight into the challenges of tracking and attribution in B2B marketing, and how customer data platforms (CDPs) and CRM integration can help overcome these obstacles.Explore the importance of balancing brand awareness with direct response efforts, especially in industries where the line between brand and performance marketing is often blurred.Understand how to simplify complex product offerings and navigate regulatory constraints, with examples of innovative marketing tactics like VR experiences used at LSEG.To learn more about scaling your B2B business, download our free B2B business outcomes guide here: https://bit.ly/3XWhWie

Send us a textWelcome to episode 163 and the next instalment of The Scale Up Season.In this episode, Jon is joined by Natasha Crowe, Global Head of Marketing at Kraken, which powers Octopus Energy. Jon and Natasha discuss some of the key challenges in B2B marketing and the strategies that are driving growth in a competitive industry.In the episode, Natasha Crowe provides insight into Kraken's approach to creative strategy, especially within the context of B2B marketing, how Kraken is navigating current economic challenges, optimising its marketing efforts, and staying ahead in an ever changing market. From balancing brand building with direct performance tactics to leveraging technology for marketing success, Natasha provides actionable insights that any B2B marketer can apply to their own strategies.Key learnings include:Learn how to strike the perfect balance between brand-building and direct performance marketing to drive sustainable growth.Understand the power of personalisation to create content that connects with high value prospects.Discover the power of Account-Based Marketing and how it fits into a comprehensive B2B strategy.Gain insight into prioritising the right marketing channels during economic uncertainty to maximise ROI.Learn ways to simplify complex tech solutions for your audience, making it easier to communicate value.Find out how to align marketing efforts with customer needs by reacting swiftly to market conditions and consumer behaviors.

Welcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season. In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior leadership teams in high-growth companies. Yasmine shares insight into the overlooked human and psychological aspects of scaling a business and how mindset is a key driver of growth alongside tactics and strategies. Key learnings from this episode:Fear is the biggest barrier in professional and personal growth. Understand how to recognise and confront these fears to move forward.Discover how adopting a growth mindset can be the key to unlocking business success and overcoming fear of failure.Gain insight into the power of self-awareness and self-regulation for founders and leaders, particularly in recognising stress and burnout during high-pressure growth phases.Learn how aligning leadership teams and fostering collaboration can prevent conflict and stress, creating a cohesive environment that drives sustainable growth.Discover how micro feedback and real-time coaching play a crucial role in reinforcing employees' significance and driving continuous learning, without relying solely on formal training sessions.Gain insight into how confronting common fears can propel both personal and business growth.

Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season.In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in AO's growth. From creating a unified customer experience across all touchpoints to finding the perfect balance between brand building and performance marketing, Arafa shares insights into the tactics that senior marketers need to stay ahead. Discover how AO stays relevant with even the most functional products and learn why simplicity in messaging and internal brand alignment are critical for scaling success. If you're a senior marketer looking for actionable strategies to elevate your brand, this is a must-listen!Key Takeaways:Gain insight into how AO uses a unified brand strategy across every customer touchpoint to build a consistent and memorable experience.Understand the distinction between brand building and performance marketing and how both are essential for driving long-term business success.Learn how to leverage simple, clear messaging to communicate the value of functional products without overwhelming customers with technical details.Discover how to measure success.Understand how to put the customers needs first to make even functional products seem more appealing. The value in understanding the "so what"?

Welcome to episode 160 of the Marketing Freaks Podcast and episode 3 in the Scale Up Season! In this episode, Abi is back! Jon and Abi talk about the key "gotcha" moments that often impact the ability to scale, and how to tackle them. Key Takeaways:Why scaling up isn't just about increasing spend and the importance of having the appropriate structure across the business.The elements to consider that are potentially hinder your scaling efforts.How to set realistic expectations and align goals across departments.The importance of deciding when and where to scale.The common pitfalls which can limit scaling The importance of being realistic about goals and maintaining flexibility to adapt strategies as needed

Welcome back to episode 159 and the second instalment in the Scale Up Season. This week, we're joined by Melina Palmer, applied behaviour economist, podcast host of the Brainy Business and Author. Melina's latest book "The Truth About Pricing" discusses how pricing isn't just about price and the psychological factors to consider to make your customers buy. Jon had the chance to chat with Melina about what drives consumers to buy, how business can tailor their pricing strategy for scale and how you might be the biggest hindrance to your sales. Key takeaways:How to focus on the psychological aspects and make it easier for people to buy from you.Learn how understanding and applying behavioural economics can provide businesses with a competitive edge in influencing consumer behaviour and driving sales.Discover practical pricing strategies and psychological pricing techniques that can help businesses scale effectively while enhancing perceived value.Understand the anchoring concept, how it can be applied and how it can heavily influence consumer perception of value and willingness to pay.Discover the power of experience and how pricing can be about the experience and perception of value.This episode delves explores the often-overlooked importance of pricing strategy in business success, emphasising that pricing is less about the numbers and more about the psychological factors that influence consumer behaviour.Melina shares her expertise, including the common misconceptions about pricing, the role of behavioural economics in setting effective prices, and how brands can strategically position themselves to either focus on quality or value. Melina provides practical examples and advice on how businesses can reframe their pricing strategies to maximise success.

Welcome back to episode 158 of the Marketing Freaks Podcast! We've taken an extended break, but we're back with the Scale Up Season. We will be inviting key individuals from brands that are currently and successfully scaling their business, mar-tech providers and digital marketing practitioners to join us on the sofa to share their knowledge. We're kicking off the new season with Jack Hayes, Head of Growth at Pooch & Mutt. As one of the UK's fastest growing and most loved pet food brands Pooch & Mutt has grown over 400% in the last couple of years and Jack has been with the business during much of that time.Jon will be talking to Jack about how businesses can utilise profit and loss statements to guide marketing decisions, set budgets and manage operations for growth.Key Takeaways:Discover why integrating marketing spend with P&L is crucial for informed financial decisions and aligning business objectives.Find out why understanding business dependencies enhances performance marketing and resource allocation.Learn how effective negotiation and cost-saving measures can open up opportunities for increased marketing investment.Discover how transparent communication with financial directors enables strategic reinvestment of savings to drive growth.Gain insight into how embracing a collaborative, open approach to budget management improves decision-making and overall profitability.

Hi all and welcome back to another episode!This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires a different approach and to a certain degree, a different skillset.Joining us for this episode is Jo Francis, Meta Ads specialist, who shares her advice on how to make the most of smaller budgets when running activity on paid social. Enjoy!

Hello and welcome to another bitesized episode!This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage. Why is this the case and how should you go about fixing it?Joining me for the episode is Cass Swallow, a B2B marketeer who's CV boasts brands including Virgin, eEnergy and more. Enjoy!

Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing. We discuss various aspects of email marketing, such as integration into multichannel campaigns and how email marketing can be used at different stages of the buyer journey for both B2B and eCommerce brands. We'll also discuss best practices, some of the common mistakes businesses make and some of the features and applications that businesses may not be taking advantage of. Key Takeaways:Integration and Multichannel Approach: Understand how email marketing can seamlessly integrate into broader multi-channel campaigns, amplifying reach and engagement across different platforms.Success Stories: Gain insights from real-life successful campaigns, illustrating the practical application of email marketing strategies in driving business objectives.Building and Engaging Audiences: Learn effective methods for generating first-party data and building email lists, while ensuring emails are engaging and relevant to target audiences.Automation and Personalisation: Discover the role of automation in streamlining email marketing efforts and leveraging personalization strategies to enhance campaign effectiveness.

Hello and welcome to this week's bitesized episode!This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills.  Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to work on what matters. Really hope you enjoy this episode!

Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.

Welcome to the first ever live episode of the marketing freaks podcast!We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT and also open the session up for questions from the audience. This was so much fun to do and we hope you enjoy this special episode!!

Welcome to this week's bitesized episode!I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the topic?Enjoy!

In this episode, Jon is  joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing? Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges graduates face when entering digital marketing roles without adequate knowledge, and how both employers and students can tackle them. Key Takeaways:Awareness of Disparities: Understanding the significant gap between what is taught in traditional university marketing programs and the practical skills needed for success in digital marketing roles.Challenges Faced by Graduates: Recognise the challenges that graduates face when entering digital marketing roles without adequate knowledge of digital platforms and strategies.Importance of Critical Skills: Learning about the critical skills and knowledge required for success in the digital marketing industry, including data analytics, social media marketing, SEO, and more.Differences Between Traditional and Digital Marketing: Understanding the differences between traditional marketing approaches and digital marketing strategies, and how these translate into today's market demands.Calls for Educational Reform: Hearing suggestions for how universities can better prepare students for digital marketing careers, such as updating curriculum content and incorporating more practical, hands-on learning experiences.Recommendations for Skill Development: Recommendations for courses and learning tools to develop digital marketing skills, providing actionable steps for both aspiring marketers and employers seeking to upskill their teams.

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co.Enjoy!!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group.Enjoy!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Lauri Joffe, CMO, American Freight.Enjoy!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Matt Smolin, CEO of customer loyalty business Hang.Enjoy!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Poonam Goyal, Sector Head and Senior Research Retail Analyst, Bloomberg.Enjoy!

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this second episode, we talk to Patrick McIntyre, Head of Development, Krispy Kreme.Enjoy! 

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this first episode, we talk to Anna Farberov, GM at Pepsico Labs. Enjoy!

Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes? Jon and Vanessa Jefferies, Associate Director of Marketing at Too Good To Go, explore the intersection of sustainability, social impact, and brand authenticity. We delve into how businesses can authentically incorporate social impact, differentiate themselves in the sustainability space and maintain credibility whilst pursuing market leadership. Key Takeaways:Understand how brands obtain and maintain authenticity and credibility whilst pursuing sustainability initiatives. Understand how the social impact movement is having a positive effect.How consumers can distinguish between brands that authentically prioritise sustainability and those that may be leveraging it for marketing purposes.Approaches to effectively communicate a brand's social impact without appearing disingenuous or solely focused on marketing objectives.Insights into future trends and developments in the sustainability and social impact space, and how brands like Too Good To Go are positioning themselves to stay ahead of the curve.

Welcome back to the podcast!In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. This is direct from my experience of recruiting for a small, specialised performance marketing agency. Hope this helps!

Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience.We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way that the Financial Times delivers content to their subscribers to create 1:1 experiences. Key Takeaways:Personalised Content Delivery: Listeners will understand how the Financial Times leverages marketing automation to deliver personalised content experiences to its diverse subscriber base, ensuring that the right content reaches the right subscribers at the right time.Content Curation with Automation: Sam will provide insights into the significant volume of content available at the Financial Times and how automation plays a crucial role in the selection and curation of content for individual subscribers, enhancing their overall experience.Shift to Customer-Centric 'Orchestration': Listeners will learn about the transition from traditional linear email-based campaigns to a more customer-centric 'Orchestration' approach, and why this shift is essential in the context of marketing automation at the Financial Times.Behavioral Data's Impact: Sam will explain how the use of behavioural data is revolutionising content delivery, leading to the creation of 1:1 experiences, making content recommendations more tailored and relevant.

Welcome back to another mini bitesized episode!This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads.Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works.Enjoy!

Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community for advanced Paid Media practitioners to connect and share knowledge.  We will delve into the evolution of Jon's career, from how he went from a baseball loving philosophy major, to one of the key voices in Paid Media. By the end of this discussion, our audience should gain valuable insights on the importance of personal branding, leveraging your community and sharing your voice. As well as tips on content creation, growing a community and becoming one of the most influential “accidental marketers”.Key Takeaways:The Importance of Personal Branding: Gain insights into how Jon built his personal brand and why it's crucial for professionals, especially in the marketing industry.Community Building: Learn the story behind the founding of The Power Hitters Club and how fostering a community of like-minded professionals can lead to knowledge sharing and career growth.Content Creation Strategies: Find out Jon's approach to creating regular, impactful content, and how this can support anyone looking to establish authority in Paid Media.Overcoming Challenges: Learn about the challenges Jon faced in his career, especially when launching his first product, and how he overcame them to grow his personal brand & business.Work-Life Balance: Insights into how Jon maintains a balance between being a prominent industry voice and his family life.Future of Meta Ads: Gain insight into Jon's perspective on where Meta Ads are heading in the current year.

Welcome to this week's bitesized episode!We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. Enjoy!

Welcome back to the Marketing Freaks Podcast. It's a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search.Jon and Vince are here to discuss their thoughts on the future of PPC, from the shift from granular bidding to more reliance on machine learning, and our predictions and best practices for 2024. So if you're currently running ads, or if you're just getting started and want to know what's going to generate the best results, tune in to episode 137. Key Take-aways:Humble beginnings: Where it all began and how PPC and Google Ads have changed over the years. Commercial Airline Pilot vs. Fighter Pilot: Understand the different levels of campaign management and some fantastic analogies to describe them. Best Practices for PPC in 2024: What can you be doing to ensure maximum performance and efficiency from your campaigns?Continuous Learning & Adaption: It's no secret that the world of Digital Marketing is constantly moving, but Vince shares tips on how you can remain up to date with relevant information and ahead of the game. The future of PPC: Jon and Vince share their predictions for the future of PPC and how practitioners can adapt. 

Welcome to this week's bitesized episode!Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. Do you agree? Send us your biggest concerns and we'll cover them in a future episode.As always, thank you so much for listening and please do subscribe on your preferred podcast platform :)

Welcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make things seem better than they are in reality.We've pulled out some of our favourite stories from the pitch vaults. Some from our own experiences and others are tales we've heard from clients. It's all about giving you the insights you need to make smarter choices about the agencies you partner with. Stay tuned, it's going to be a great episode!Key-takeaways:Look past the flashy pitch: Find out how to dig into what's really being offered, not just how good it sounds.Who's actually on your team?: How to find out who you'll be working with day-to-day, not just the sales folks.Don't shy away from hard questions: Abi and Jon will guide you on what to ask to really understand what's on offer.Know your worth to them: Learn how to gauge where your business ranks in terms of importance to them, so you know how much attention you'll get.Cut through the jargon: Learn to spot when you're being sold a dream that's no different from what others offer. 

Hello and welcome to the first bitesized episode of the year!This week we're talking about Google's plan to depreciate third party cookies in Chrome. What is actually happening, how does this impact our world of paid media and digital marketing, and what should you be doing to prepare for the change?

Welcome back to the first episode of 2024! In this episode, we're diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing.We're exploring everything from the development of PPC over the years, to the synergy between PPC and SEO. Whether you're from a startup or a big corp, you'll get insider insights on adapting strategies, harnessing automation, and the importance of creativity in digital marketing. Tune in for an episode packed with pro tips and real-world wisdom that'll give you an edge in your marketing game!Key Take-aways:Evolution of PPC and Digital Marketing:  Gain insight into how PPC and digital marketing have evolved over the years, including the transition from granular, device-specific campaigns to more integrated strategies and the shift towards automated bidding.Adaptability in Marketing: Understand the importance of adapting to changes in technology and strategies in digital marketing, such as Google's Enhanced Campaigns and the increasing reliance on automation and data-driven decisions.Strategic Thinking in Large Corporations vs. Startups: Understand the unique challenges and strategies employed in PPC and digital marketing in large corporations versus startups, with a focus on budget management, resource allocation, and achieving efficiency.Data-Driven Decision Making: The shift towards a more data-centric approach in PPC, emphasising the importance of aligning marketing strategies with business growth, profitability, and understanding customer acquisition costs.Creative Aspects in Modern PPC: The evolving role of creativity in PPC campaigns in the age of automation, highlighting the importance of crafting effective ad content and strategically feeding data into automated systems.The Changing Role of PPC Practitioners: An understanding of how the role of PPC professionals has shifted from manual campaign management to leveraging automated systems and focusing on broader business impacts.Professional Development Advice for PPC Practitioners: Practical advice for individuals in PPC roles, especially in startups, on the importance of building industry networks, staying updated with trends, and understanding the broader marketing landscape.

Join us for this mini bitesized episode to chat through Elon Musk's tirade, what this means for us working in the world of paid social and what on earth is going on over at X! Have you changed your opinion on advertising on the platform, or if you are still seeing good results should you continue to advertise there? Enjoy!

Welcome back to the Marketing Freaks Podcast. In this episode, we're diving into an often neglected yet crucial topic: What does it take to become a successful Marketing Leader? Jon is joined by Danny Denhard, a distinguished executive coach with plenty of skin in the game. Danny specialises in guiding CMO's, VP's and Directors to enhance their career trajectory, team dynamics and overall company performance through his unique workshop based coaching. Quite often we see a pattern where professionals are taught to become competent managers and team leaders. However, there seems to be a gap when it reaches the upper echelons of leadership, such as CEO's, CMO's and CFO's. It's rare that these roles are supplemented with the necessary training to master executive leadership skills. Key Takeaways:Transitioning skills from practitioner to leader: Learn about the challenges markets face as they climb the career ladder, transitioning from practical roles to leadership positions and how this requires a different set of skills that they may not have been trained for. Different types of intelligence required for leadership: Understand the importance of combining and balancing technical knowledge, emotional intelligence, work intelligence and political intelligence. Effective communication & collaboration techniques: Gain insight on the importance of being able to effectively communicate and collaborate with other departments and how to adapt your language and approach to suit different audiences. Continuous personal development: Learn the importance of being self aware, the need to for continuous learning and adaption as a leader, to shape your management style and become an effective leader.

Hello and welcome to the Black Friday / Cyber Monday special!In this episode we talk about whether or not Black Friday is worth doing as a business, how it's going so far and what the common trends for this Q4 are looking like. We also pull out some key news items and take a look at Shopify's real time BFCM stats. Enjoy!