Podcast appearances and mentions of patrick renvois

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

Invité : Nicolas Roussel, fondateur de l'agence I AND YOO, une agence orientée sur le Marketing B2B, aidant les constructeurs, éditeurs, intégrateurs et sociétés de services à générer des leads et des revenus. Nicolas revient avec Mony sur : - la plus grosse erreur dans le Marketing B2B en 2021 (1'09) - les 5 cercles de décision (3'15) - la bonne stratégie d'acquisition B2B (5'32) - la façon de planifier et d'organiser une stratégie de contenu (12'15) - les critères de délimitation entre les différentes phase d'un funnel (16'53) - les SQL et SQO, y'a-t-il une définition ou est-ce au cas par cas? (22'30) - les livres préférés de Nicolas (23'43) - le conseil que Nicolas se donnerait à lui-même pour devenir un meilleur marketer il y a un an (25'31) Mais aussi beaucoup d'autres sujets ! Références abordées : - LinkedIn de Nicolas : https://www.linkedin.com/in/nicolasroussel/ - Site web : https://www.iandyoo.com/ - Twitter : https://twitter.com/Agence_IandYOO - Facebook : https://www.facebook.com/InboundMarketingParis/ - Livre “Permission marketing", de Seth Godin : https://www.amazon.fr/dp/1416526668/ref=cm_sw_em_r_mt_dp_WZSARKY4W9W43CKFJGBK - Livre "Neuromarketing", de Patrick Renvoisé & Christophe Morin : https://www.amazon.fr/dp/1595551352/ref=cm_sw_em_r_mt_dp_1CCW98R4S5KH935FJYMQ - Livre "Invisible Selling Machine", de Ryan Deiss : https://www.amazon.fr/dp/B01N6ECHGO/ref=cm_sw_em_r_mt_dp_5YGBNNC55RYWDQ0NYZBE *

Learn all about the psychology of sales. Have you ever thought about the human brain in the style of the children’s movie Inside Out? If you saw the film, you might remember that the brain served as a control center and was operated by a spectrum of emotions. Joy, Sadness, Fear, and Anger worked together to keep the brain functional by pressing a host of relevant buttons. Well, believe it or not, the brain actually works in a very similar way! In fact, the brain of every human comes equipped with a “buy button” that will motivate them to purchase what you’re selling! You just have to know where that button is and how to press it. Neuromarketing (2002) is your guide to making that happen. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com

Patrick Renvoisé  of Sales Brain On How To Manage A Brain  On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based  NeuroMap®."Patrick Renvoisé on LinkedInSales Brain# 4 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the consultancy where he is Chief Persuasion Officer, Patrick has helped over 100,000 CEOs identify and target the secret Buy Button inside their customer's brain. The co-author of "Neuromarketing" and "The Persuasion Code," Patrick shares his simple, proven scientific methodology to create desire and entice people to buy your product. Using sophisticated physiological measurements, measuring brainwaves and tracking eye movements, Patrick's team discovered that what people say does not reflect what they truly want. Patrick has identified that decision-making is governed not by the rational neocortex (known as System Two), but by the ancient primal brain, or System One. The primal brain only recognizes six stimuli—which Patrick tells you how to trigger using four specific steps.If you're a product marketer and want to start leveraging brain science to sell MUCH more, you don't want to miss this episode.Graphos Product: https://www.graphosproduct.comRead the episode transcript, our blog and learn about our unique product marketing servicesSalesBrain:https://www.salesbrain.comBuy "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain" at AmazonBuy "The Persuasion Code" at Amazon

Se è vero che durante il processo decisionale tendiamo a farci guidare dalle emozioni e del nostro cervello primitivo, diventa di fondamentale importanza cercare di comprendere le sue caratteristiche e il miglior modo di comunicare con esso. In questo episodio ci avvaliamo della teoria dell’Old Brain approfondita da Patrick Renvoisé e Christophe Morin nel loro libro. Noi ci sentiamo su : https://t.me/chevitadamarketer TIKTOK: https://www.tiktok.com/@igorpapo LINKEDIN : https://www.linkedin.com/in/igorpapo/ TWITCH : https://twitch.tv/igorpapo INSTAGRAM: https://www.instagram.com/igorpapo.it/

Se è vero che durante il processo decisionale tendiamo a farci guidare dalle emozioni e del nostro cervello primitivo, diventa di fondamentale importanza cercare di comprendere le sue caratteristiche e il miglior modo di comunicare con esso. In questo episodio ci avvaliamo della teoria dell’Old Brain approfondita da Patrick Renvoisé e Christophe Morin nel loro libro. Noi ci sentiamo su : https://t.me/chevitadamarketer TIKTOK: https://www.tiktok.com/@igorpapo LINKEDIN : https://www.linkedin.com/in/igorpapo/ TWITCH : https://twitch.tv/igorpapo INSTAGRAM: https://www.instagram.com/igorpapo.it/

Listen now as Christophe Morin explains how to target the decision-making part of your customer’s brain!   I am reading Christophe Morin’s new book, "The Persuasion Code," and you should as well. In it, Christophe and his partner, Patrick Renvoisé, share their research on why we buy and how you can influence others to do the same. Their company, SalesBrain, is the first neuromarketing agency with a scientific persuasion model, grounded in research from the neurosciences about how the brain works. This model helps you capture, convince and close more sales by targeting the decision-making part of your customer’s brain. Fascinating stuff—don't miss this podcast! Focus on your customersʼ PAINS, choose unique CLAIMS, prove your GAIN and deliver to the primal BRAIN Founded in 2002, SalesBrain has helped over 600 companies worldwide and trained over 120,000 executives. Christophe and Patrick's unique, award-winning NeuroMap™ offers an easy to follow, 4-step methodology to improve marketing and sales processes. With the NeuroMap model, you can scientifically capture, convince and close more customers.  What Christophe and I discuss in our podcast is how to truly get your message understood by the brains of your customers. And this is not as hard as you might think. As Christophe explains, most of our efforts to convince or persuade are ineffective, and traditional types of research, surveys, interviews and focus groups do not get at the mechanisms underlying why we buy.  Why? Because your brain rejects messages that interrupt it. It is the subconscious and preconscious functional circuits of the brain that navigate our responses to stimuli—marketing and otherwise—and it is the oldest, reptilian part of your brain that drives your decision-making. This means that when you are trying to influence someone, you must focus on what they are hearing, not on what you are saying.  Listen carefully to this podcast and you will learn how you, too, can better influence and persuade others. Who knows how far this will take you! Some background on Christophe As CEO and Chief Pain Officer of SalesBrain, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Before joining SalesBrain, he was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the world's largest grocery remarketer.  Christophe has received multiple awards during his career, including two prestigious speaking awards from Vistage International and three Great Mind Research Awards and Distinctions from the Advertising Research Foundation (ARF).  For a consultation on how to identify and overcome your customers’ pain, you can reach him at christophe@salesbrain.com. Additional resources: SalesBrain website Christophe's book: "The Persuasion Code"  My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants  Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

The key to success in sales and marketing often lies in the art of persuasion, but in a world of distractions, it can be challenging to capture the attention of your audience and tap into their decision-making process. Today's guest is the founder of SalesBrain, the world's first Neuromarketing agency, built upon two decades of research on the effect of advertising and sales messages on the human brain to create a breakthrough persuasion strategy. Based on the latest research in neuroscience, media psychology and behavioural economics, today's guest makes understanding the complex science of persuasion simple. We will discuss the award-winning persuasion model, NeuroMap™, a science-based, comprehensive yet simple step-by-step process that helps develop successful marketing and sales messages. This strategy of persuasion is useful in both business and personal success.  Today's guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoise This strategy of persuasion is useful in both business and personal success.  Today's guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoisé We share some of the 188 cognitive biases We talk recency bias and primacy bias We share the candy equation, the gain maximisation bet and the loss avoidance bet We discuss how the biases can be unlocked to maximise our sales or marketing messages Patrick shares what is happening with our brains and our emotions and how they impact and guide our choices Patrick shows how marketers need to create the emotion that nudges people towards your product and brand Patrick discusses how we can unlock sales using the Salesbrain models and NeuroMap Patrick shares the 6 stimuli for persuasive messages We discuss the 6 persuasion elements and the 7 persuasion catalysts More about Patrick Renvoisé and Neuromarketing here: https://www.salesbrain.com/ The book is here: http://a.co/d/gxUGe0H

Se è vero che durante il processo decisionale tendiamo a farci guidare dalle emozioni e dal nostro cervello primitivo, diventa di fondamentale importanza cercare di comprendere le sue caratteristiche e il miglior modo di comunicare con esso. In questo episodio ci avvaliamo della teoria dell’Old Brain approfondita da Patrick Renvoisé e Christophe Morin nel loro libro.

Se è vero che durante il processo decisionale tendiamo a farci guidare dalle emozioni e dal nostro cervello primitivo, diventa di fondamentale importanza cercare di comprendere le sue caratteristiche e il miglior modo di comunicare con esso. In questo episodio ci avvaliamo della teoria dell’Old Brain approfondita da Patrick Renvoisé e Christophe Morin nel loro libro.

http://librosparaemprendedores.net/024   Es una herramienta muy válida para convencer éticamente a tus clientes y prospectos de que tus productos son la mejor opción. Además, es una de las palabras de moda. Pero... ¿sabemos qué es realmente el Neuromarketing?   Hoy revisamos Neuromarketing, el libro de 2007 escrito por Patrick Renvoisé y Christophe Morin, y que estableció las bases de muchos otros libros que han venido después, bebiendo de las fuentes de este original.   Un libro fundamentalmente de marketing, que va directo al grano y con decenas de acciones listas para ser aplicadas.    Aquí te puedes descargar un archivo GRATIS con el resumen del libro completo y de las tareas que te propongo:   http://librosparaemprendedores.net/024   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214   y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

http://librosparaemprendedores.net/024   Es una herramienta muy válida para convencer éticamente a tus clientes y prospectos de que tus productos son la mejor opción. Además, es una de las palabras de moda. Pero... ¿sabemos qué es realmente el Neuromarketing?   Hoy revisamos Neuromarketing, el libro de 2007 escrito por Patrick Renvoisé y Christophe Morin, y que estableció las bases de muchos otros libros que han venido después, bebiendo de las fuentes de este original.   Un libro fundamentalmente de marketing, que va directo al grano y con decenas de acciones listas para ser aplicadas.    Aquí te puedes descargar un archivo GRATIS con el resumen del libro completo y de las tareas que te propongo:   http://librosparaemprendedores.net/024   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214   y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ).