Podcast appearances and mentions of christophe morin

Steve Doerner is Winemaker Emeritus at Cristom Vineyards in Oregon.Steve discusses his shift from being a Biochemistry Major at UC Davis in the mid-1970s to his first Job working for Josh Jensen at Calera Wine Company. Steve arrived at Calera for the 1978 harvest, the first vintage for Pinot Noir at Calera. Josh had begun making wine at Calera in 1975, first planting a Pinot Noir vineyard in 1974. Josh hired Steve after a blind tasting test that included tasting a La Tâche. Steve worked at Calera for a total of 14 years. During that period of time, Steve met some of Josh's peer/friend group in Burgundy, a circle of people that included Jacques Seysses of Domaine Dujac.Steve recalls his early years working at Calera in its limited facilities, working highly physical harvests that left him questioning if this was really the career path for him. He talks about his early days tasting wine, mostly Zinfandel from California. He also talks about utilizing different fermenting techniques in response to certain winemaking tools, and his growing knowledge of the techniques being implemented in Burgundy by the likes of Jacques Seysses and others. Steve comes to the conclusion that in California in the 1980s, Pinot Noir was often treated like Cabernet in the wineries. He also concluded that this was problematic, and began teasing out the nuances of practical meaning from adages he heard in Burgundy.A serious accident left Steve questioning his relationship to his job, but his perception of his worked changed after his first trip to Burgundy. Steve encountered Jacques Seysses as an outsider to Burgundy who was actively experimenting with different ways of doing things with his winemaking. Steve developed a friendship with Christophe Morin, who eventually worked for many years at Domaine Dujac, and who later died in a motorcycle accident Although Calera was in an isolated location, Steve tasted fairly regularly with other top American vintners, including Dick Graff of Chalone, Jeffrey Patterson of Mount Eden Vineyards, and Ken Wright. Eventually Josh and Steve began to make white wine at Chalone, including from Chardonnay, Chenin Blanc, and Viognier. Josh brought back Viognier from France to the United States. And Steve recalls going to France to speak with vigneron in the Rhône Valley about Viognier. For the red wine from Pinot Noir, they contended with very low yields from the Chalone vineyards, with limited access to water. Steve leaves Calera and transitions to working at Cristom Vineyards in Oregon from 1992, encountering a supportive winemaking community in Oregon. He recalls his early days at Cristom, and his first harvests there. He talks about planting vineyards at Cristom, and how they went about it. He also shares his realization that over the years the ripeness levels in the vineyards have changed, and that he has been rethinking vineyard planting decisions that were made in the 1990s. He also believes it is now possible to achieve ripeness at higher elevations in their vineyards. He further asserts that keeping the vineyard yields low, with a lot of thinning, is less necessary than it once was.Steve discusses where Cristom is located in the Willamette Valley, inside what is now the Eola-Amity Hills AVA. He talks about the influence of wind from the Van Duzer Corridor, and also the Columbia Gorge. He asserts that lower humidity in the area implies lower disease pressure, and points out that due to the wind, fruit typically gets dry on the vine after rainfall in the vineyards. Steve notes that the soils at Cristom are primarily volcanic, and that they retain water due to their clay content. He contrasts this situation with the sedimentary soils that are found elsewhere in the Willamette Valley. Steve goes into detail about the ripeness levels in the vineyards, and how they have changed since the 1990s. He notes that more extreme vintages have occurred more recently. He talks about the differences between vineyard designate Pinot Noir wines from Cristom: Louise, Jessie, Eileen, and Marjorie.He talks about using less whole cluster for Pinot Noir at Cristom than he did at Calera, and how this affects the taste of the resulting wines. Steve speaks at length about different aspects of whole cluster use, including specifics of stems in the vineyard, in the fermenter, and in the taste of the final wines. He also considers the fashion for whole cluster winemaking more recently. He also addresses approaches to slowing down a Pinot Noir fermentation, and why that is important. He touches on cold soaks, and what they do to microbial activity. He notes that he is opposed to cold soaks, and also opposed to inoculating with yeasts. He explains his winemaking philosophy in approaching phenomenon like reduction. He talks about his approach to racking Pinot Noir, and how he tries to leave Pinot Noir alone during maturation in the winery.Steve talks about making Pinot Gris, Chardonnay, and Viognier in Oregon. He addresses how the climate during the vintage year affects the Viognier grape. He talks about flavor and ripeness vs. alcohol level in finished wines, and about alcohol levels of the wines at Calera and at Cristom. He generalizes about the climate conditions of Oregon and California, and draws a contrast between Burgundy and the growing conditions in both of those states. He also advises keeping in mind that “Burgundian” encompasses a wide array of winemaking techniques, as wine is made in so many different ways in Burgundy.He notes that there was a global fashion for wines of power and bigger fruit, but points out that elegance has become more embraced by wine drinkers, while at the same time Pinot Noir has become more and more popular over the course of his winemaking career.This episode contains a segment recalling the relationship of Josh Jensen with Jacques Seysses of Domaine Dujac, as well as also recounting the work of Christophe Morin in the vineyards of Domaine Dujac and elsewhere.This episode features commentary from:Jacques Seysses, Domaine DujacJeremy Seysses, Domaine DujacJean-Pierre de Smet, co-founder of Domaine de l'ArlotThe interview with Steve Doerner was originally recorded in June of 2018.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out?  Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work? 

Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. Next week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work.

ChatGPT is the artificial intelligence talk of the town, and Jan and Jim have experimented with it for a few months and share the questions they asked it, and the responses ChatGPT provided. They discuss how ChatGPT can be a game-changer for leaders to spend more time doing what they do best - develop relationships and exercise judgment. Listen in for how AI can be a new tool in your toolbox, and its potential as a leadership enhancer.  https://bit.ly/TLP-348   Key Takeaways   [1:38] Jan and Jim give a big shoutout to their friend Greg Hinc of County Cork, Ireland. He wrote that he started listening to The Leadership Podcast at about Episode 150, then he went back and listened to them all. He comments on their social media posts. He's talked a lot about how much he's learned and gained from it, which means a lot to Jan and Jim. There's a little gift coming to Greg. [2:34] If you have listened to every episode like Greg, then Jan and Jim would love to hear from you, as well. [4:07] Jim's friend, Jim Mirochnik of Halock Security Labs, introduced him three months ago to ChatGPT, an artificial intelligence chatbot. After five minutes of interaction, Jim was as excited as when he first learned of the world wide web in 1992. Jim asked ChatGPT a variety of questions and he got back usually well-written answers. [5:33] To test ChatGPT on a task a human probably couldn't do quickly, Jim asked it, “Write a Java computer program that will take the input of two people's names and an adjective describing their relationship and create a poem written in Iambic Pentameter.” Within seconds, it wrote a Java program that was pretty close to being exactly what Jim had asked for. [6:17] Jim clarified his question and ChatGPT gave him a better result. Then Jim asked it to write the program in Python and it instantly supplied the Python code on half a sheet. It gave a more concise answer than a human coder might have given and it was good code. [7:01] Jim and Jan share some questions he asked and the answers from ChatGPT from about three months ago. [7:14] Q. Write a 500-word essay on leadership. The answer came in about 35 seconds and it was amazing. Then Jim asked, “How many words is that essay?” It said 532. Jim asked why it went over. It said leadership is a complex topic and hard to explain. [7:54] This morning Jim asked it the same question: Write a 500-word essay on leadership. ChatGPT has gotten a lot busier, with more users. The response today took six minutes. It was very well written again and similar to the first response but it was much more concise at 372 words. ChatGPT is having a deep impact on university students and the way they study. It is a fantastically useful and powerful tool. [8:53] Jan hears people afraid that ChatGPT will take their job. He recently demoed ChatGPT to a CEO. When the CEO asked, Why are there silos developing in my organization? It gave these answers: Lack of communication/collaboration, competition for resources, different goals and priorities, silos created by structure, or resistance to change. That gave Jan and his client five things to explore together. [10:56] If you only had pliers before, now you have a vice grip. What sticks out for Jan is that he has to ask it very good questions and then, exercise his judgment and decide what to look at. [11:27] What Jan did with his CEO client was look at different goals and priorities. They have a retreat planned where each attendee will bring a list of five important priorities and will make sure everyone is clear on roles and responsibilities and where there is overlap. Jan — not ChatGPT — will facilitate the discussion. Jan sees it as an awesome tool. [12:03] Some people get better and quicker responses than others when searching on Google because they know how to ask questions the right way for good search results. That skill is super important with ChatGPT. You get better by practicing and using it. [12:45] There are some things that it can do quickly that might take weeks for a human to do. Jim asked, What are the top five themes articulated in The Leadership Podcast? [13:41] ChatGPT answered, “As an AI language model, I don't have personal opinions but I can provide you with an overview of some of the most commonly discussed themes on The Leadership Podcast, based on the content available on their website and podcast. Here are five possible themes: Leadership …, personal development, team dynamics, innovation and disruption, business and industry insights.” [14:27] ChatGPT took about a minute to make that analysis. It had indexed and searched the entire site for The Leadership Podcast, so it knows about it. Jim had asked it the same question two months ago before it was able to search websites. Now it can. Its functionality is increasing at a geometric pace. [15:16] ChatGPT is a fun, powerful tool, and its answers are exceptionally well done. Another question was, Can you measure leadership? It came up with a similar answer to a discussion with guest Sarah Wirth - The Leadership Podcast Episode 351. [16:28] Jan asked ChatGPT When I interview Jim Vaselopulos from Rafti Advisors for my podcast, what should I ask him? ChatGPT responded, “As a business strategist and leaders consultant, Jim is able to provide valuable insights on various topics related to business management leadership. Here are some questions to ask during the interview. …” [16:51] “ … How has the COVID-19 pandemic impacted business strategies in leadership and how can organizations adapt to these changes?”, “Can you share a memorable experience from your career that taught you an important lesson about leadership?”, “What inspired you to become a strategist and leadership consultant?” [17:22] “Can you share a particularly successful project you had with a client and what made it successful?” These are good generic questions. They provide a good starting point. Jim cites Atomic Habits, by James Clear. If you want to run, start by putting your shoes on. Then you generally follow through. ChatGPT is a tool to help you jumpstart a report or analysis. It can help you get moving. [18:53] Jan is working with an organization with five good values that has not articulated its values into observable behaviors. One of the values is accountability. Jan asked ChatGPT, What three observable behaviors would you assign to the value of accountability? ChatGPT's response was, “Honesty and transparency, reliability and follow through, adaptability and continuous improvement.” [19:26] Under “continuous improvement,” ChatGPT added, “They take feedback constructively, they recognize mistakes or failures can be opportunities for growth and learning, they're willing to adjust their approach …” Jan asked if you, the listeners, know what the values mean in your organization? Don't follow a robot blindly, but ChatGPT gives a great starting point for a discussion on values. [20:25] Jan says, oftentimes, those [company] values are ambiguous, the culture is by default, and the values and standards cannot be upheld because there's no agreement on what they mean. There's no common vocabulary. That's something every organization could do today. Look at your values and agree on behaviors to associate with them. Can we be more clear on what we want our folks to do? [21:12] Three years ago, Jim and Jan were asked to go out to the Air University in Montgomery, Alabama. They gave a speech summarizing The Leadership Podcast and the guests they had interviewed and the overarching theme they could find. One of the themes that still continues since then was curiosity. The most successful leaders had the trait of being curious. ChatGPT didn't come up with that! [21:59] The Leadership Podcast is about curiosity. Learning to use a tool like ChatGPT is about being curious. What are you curious about? [22:28] Jan asked When I interview Jan Rutherford from Self-reliant Leadership for my podcast, what should I ask him? ChatGPT responded “Can you tell us a bit about your background, how you became interested in self-reliant leadership?” and “What are the key traits and characteristics of self-reliant leaders?” It didn't ask a single COVID-19 question, ask about stories or mention entrepreneurs. [23:06] ChatGPT had picked up on those topics on Jim's website, not on Jan's. There were relevant questions for each Jan and Jim from their websites. [23:18] Another question for Jan was “Are there any common misconceptions or misunderstandings about self-reliant leadership that you would like to clear up?” That's a good question. During this episode, Jan and Jim were curious, tested their assumptions, and learned something! [23:40] Curiosity is such an important theme. ChatGPT is a vehicle to supercharge your curiosity and enlighten yourself in ways that you couldn't without reading books that you may not have time to read. [24:27] Simon Sinek was a guest on the show and they asked him, “Where does personal responsibility and a sense of real duty to each other start to play a role, especially now (during the pandemic)?” So Jan asked ChatGPT that question. [24:42] ChatGPT had interesting answers, ending with “To foster a sense of personal responsibility and a duty to each other, it's important to prioritize empathy, compassion, and kindness. We can start by listening to and understanding the needs and concerns of others, being willing to make personal sacrifices for the greater good, and taking action to support our communities in meaningful ways.” [25:09] Jan plays Simon's answer: “Trust is a two-way street. Just think of any relationship: friendship, marriage, or anything. Trust is always two ways. In a business context, where there's formal hierarchy, it is the leader's responsibility to create the environment in which trust can exist.” [25:41] (Simon continues) “To build a circle of safety and create an environment in which people feel safe to raise their hand and say, ‘I made a mistake,' or ‘I need help,' or ‘I don't understand,' without any fear of humiliation or retribution. Without any fear that they'll be on some shortlist by the end of the year. However, it's everyone's responsibility to step into that circle of safety.” [25:59] (Simon continues) “Compare it to a personal relationship. It's very important for at least one person in the relationship to start to create an environment in which the other person feels safe to express themselves or be themselves. But it's still the responsibility of the other person to take that risk to express themselves or be themselves.” [26:16] (Simon concludes) “It's the same in business. It's all fine and good for us to create the environment but people have to take the risk and say, ‘Hey boss, I need help,' or ‘I made a mistake,' and to realize that there's no humiliation or blowback if you do that. In fact, you get his support.” [26:36] The ChatGPT is not about to replace Simon Sinek. He's wonderful to listen to, he's articulate. He hit on a lot of the same themes that were in ChatGPT's answer. Jan finds that interesting. We know this AI today is going to be exponentially better. In less than a year, it may use a voice and cadence to come close to Simon Sinek. Leaders and business people now have another tool in their toolbox. [27:39] We're still going to need to build relationships; we're still going to need to be able to exercise judgment. If curiosity is a value in your organization, what does that mean? Are we teaching people to ask better questions and to listen better? Or are we saying go to Toastmasters to learn to be a great speaker and articulate? The emphasis has been on using our mouths instead of our ears! [28:10] To do a school term paper, you come up with an outline and then flesh it out. In practical business, people don't start with an outline. Powerpoint is the closest thing to an outline for presentations. Make one good point instead of five average points. Two good points and seven bad ones ruin a presentation. ChatGPT can help you sharpen your point and get at it. [29:38] What are the keys to having difficult conversations? ChatGPT answered with seven bullet points taking up three-quarters of a page. Jim lists the bullet points: “Prepare, choose, listen actively, be clear and direct, focus on the issue, offer solutions and options, and follow up.” The supporting information is spot-on. It doesn't have too many extra words or fluff statements. [30:23] What are the most common mistakes people make when delegating? “Not delegating at all, over-delegating, poor communication, micro-managing, lack of follow-up, not providing sufficient resources, and taking credit.” You have to recognize the efforts and achievements of the person you delegated to. [31:27] For as scary as this new technology can be, we need to adopt it, embrace it, and understand that it's going to affect all of us in some way, shape, or form. Whether you realize it or not, your employees are using it! Jim shares a client story about it. [32:14] Jan just had a conversation about trust. He cites past guest Margaret Heffernan: Social capital is what happens between people; that relationship. You want to work with people you like, people you respect, and people you trust. Trust takes time and everybody's busy. [33:28] Jan refers to Lisa McLeod, a sales thought leader, who says “If you can't understand how you're making people's lives better, you can't sell anything.” It would be so sad to go to work, with whatever tools you use, and not think at the end, “How am I making people's lives better?” See the interview here: https://selfreliantleadership.com/blog/2021/05/06/lisa-mcleod-on-selling-with-noble-purpose/.  [34:10] Jim asked a young salesman what his value proposition was. The salesman listed the product features but Jim wanted to know how the salesman was making his customer's life better. Jim tells a friend's story about the pressure-washing cheerleader who lifted his low spirit with kindness and joy. [36:55] Past guest Barry Schwartz told about cancer-ward janitors who weren't there to clean messes but to provide a better experience for patients. That floor had the best cancer-survival rates because of the janitors who brought them kindness and preserved their dignity. [37:39] Jan recalls how past guest Christophe Morin of SalesBrain uses props. As a prop, Jan holds up an insulated mug his wife got him for Valentine's Day. Jan asks ChatGPT How does a coffee mug that stays warm improve someone's life? “A mug that stays warm can be a convenient addition to a person's daily routine. They can take their time enjoying their drink without having to worry about it getting cold.” [38:53] ChatGPT also says that drinking a hot beverage has been linked to various health benefits, such as improving digestion, boosting metabolism, and reducing the risk of certain diseases. “With a mug that stays warm, one can ensure they're consuming their hot beverage at the optimal temperature to reap these benefits.” Our business is selling something. Do we understand how it improves someone's life? [39:20] Is ChatGPT a menace? It might be. Is it something that can improve our life? Jan thinks it will be able to speed up things. It will get us to a point where creating an outline or coming up with some ideas, we'll let somebody else do that and we'll focus on the things that only we can do; exercise judgment, cut and paste, modify, edit, or think, and step back. It will help us get better at asking questions. [40:11] What Jan hopes ChatGPT does is allow us to spend more time with each other and improve the relationships we have between people, not on a computer all the time. [40:54] Jim asked ChatGPT to write the Darley ad, and it did! Jim reads the ad. [41:37] Microsoft is incorporating ChatGPT into Bing. [41:51] Jan and Jim would love to hear your feedback on this episode and on ChatGPT. How are you using it? This is a game-changer. Comment on LinkedIn or on Facebook or comment on the episode page. Jan and Jim will respond. [42:28] Closing quote: Remember, “Talent hits a target no one else can hit; Genius hits a target no one else can see.” — Arthur Schopenhauer   Quotable Quotes from ChatGPT “As an AI language model, I don't have personal opinions but I can provide you with an overview of some of the most commonly discussed themes on The Leadership Podcast, based on the content available on their website and podcast. Here are five possible themes: Leadership … , personal development, team dynamics, innovation and disruption, business and industry insights.” “As a business strategist and leaders consultant, Jim is able to provide valuable insights on various topics related to business management leadership. Here are some questions to ask during the interview.” “To foster a sense of personal responsibility and a duty to each other, it's important to prioritize empathy, compassion, and kindness. We can start by listening to and understanding the needs and concerns of others, being willing to make personal sacrifices for the greater good, and taking action to support our communities in meaningful ways.” “[Before a difficult conversation], prepare, choose, listen actively, be clear and direct, focus on the issue, offer solutions and options, and follow up..” “[Mistakes when delegating are] not delegating at all, over-delegating, poor communication, micro-managing, lack of follow-up, not providing sufficient resources, and taking credit.” Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Rafti Advisors. LLC Self-Reliant Leadership. LLC ChatGPT Jim Mirochnik Halock Security Labs Skynet Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear Air University, Maxwell AFB, Montgomery, Alabama Sara Wirth Simon Sinek Toastmasters Margaret Heffernan Lisa McLeod Barry Schwartz Christophe Morin SalesBrain Microsoft

In this episode, you'll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain. He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science. You'll hear him discuss: top mistakes colleges and universities make in their marketing efforts how to invest in ensuring your homepage and webpages are capturing prospective students' attention the top strategy tweak any team can make that will make the biggest difference, regardless of capacity or bandwidth

durée : 00:04:48 - Le Coup de fil du jour - FB Sud Lorraine

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

A l'issu de différentes expériences, Christophe Morin lance sa société avant de finalement intégrer la Société Jacques Bollinger en 2020. Après bientôt 200 ans d'existence, le champagne de la Reine d'Angleterre ou encore de James Bond, nous dévoile les secrets de son secteur achats avec Christophe, Directeur Achats Groupe de la société.  

Today: Neuromarketing is a scientific approach to persuasion. Developed by Patrick Renvoise and Christophe Morin, Ph.D. (who I'll be doing a podcast interview with tomorrow) — and detailed in his book The Persuasion Code — neuromarketing applies principles of neuroscience to appeal to the primal brain. Your primal brain relies on instinct, emotion, and self-interest to make quick decisions. But how do you apply it to your content marketing efforts? Watch the full video here: https://www.youtube.com/watch?v=hoDZu8WLRnEFollow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Invité : Nicolas Roussel, fondateur de l'agence I AND YOO, une agence orientée sur le Marketing B2B, aidant les constructeurs, éditeurs, intégrateurs et sociétés de services à générer des leads et des revenus. Nicolas revient avec Mony sur : - la plus grosse erreur dans le Marketing B2B en 2021 (1'09) - les 5 cercles de décision (3'15) - la bonne stratégie d'acquisition B2B (5'32) - la façon de planifier et d'organiser une stratégie de contenu (12'15) - les critères de délimitation entre les différentes phase d'un funnel (16'53) - les SQL et SQO, y'a-t-il une définition ou est-ce au cas par cas? (22'30) - les livres préférés de Nicolas (23'43) - le conseil que Nicolas se donnerait à lui-même pour devenir un meilleur marketer il y a un an (25'31) Mais aussi beaucoup d'autres sujets ! Références abordées : - LinkedIn de Nicolas : https://www.linkedin.com/in/nicolasroussel/ - Site web : https://www.iandyoo.com/ - Twitter : https://twitter.com/Agence_IandYOO - Facebook : https://www.facebook.com/InboundMarketingParis/ - Livre “Permission marketing", de Seth Godin : https://www.amazon.fr/dp/1416526668/ref=cm_sw_em_r_mt_dp_WZSARKY4W9W43CKFJGBK - Livre "Neuromarketing", de Patrick Renvoisé & Christophe Morin : https://www.amazon.fr/dp/1595551352/ref=cm_sw_em_r_mt_dp_1CCW98R4S5KH935FJYMQ - Livre "Invisible Selling Machine", de Ryan Deiss : https://www.amazon.fr/dp/B01N6ECHGO/ref=cm_sw_em_r_mt_dp_5YGBNNC55RYWDQ0NYZBE *

Learn all about the psychology of sales. Have you ever thought about the human brain in the style of the children’s movie Inside Out? If you saw the film, you might remember that the brain served as a control center and was operated by a spectrum of emotions. Joy, Sadness, Fear, and Anger worked together to keep the brain functional by pressing a host of relevant buttons. Well, believe it or not, the brain actually works in a very similar way! In fact, the brain of every human comes equipped with a “buy button” that will motivate them to purchase what you’re selling! You just have to know where that button is and how to press it. Neuromarketing (2002) is your guide to making that happen. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com

Dr. Christophe Morin, CEO and Co-Founder at SalesBrain, an award-winning speaker and researcher, and the best-selling author of The Persuasion Code and The Serenity Code joins me on this episode. We talk about how decisions are made, neuromarketing, persuasion and how we are influenced, ethics in marketing, marketing advice for businesses, methods to reduce stress and anxiety and find serenity, and more. Get connected with Christophe: Website: https://www.salesbrain.com/ LinkedIn: https://www.linkedin.com/in/christophemorinphd/ Twitter: https://twitter.com/christophemorin  Want to learn how you can work with me to build a solid foundation for your business and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call. Enjoy and thanks for listening! To your success, Jay

Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He has received multiple speaking, publishing, and research awards during his career, and he holds an MBA from BGSU, an MA, and a Ph.D. in Media Psychology from Fielding Graduate University. In this episode, he shares insights from his latest book, The Serenity Code, including the relationship between stress and anxiety and how to respond to stress in a healthy way. Listen in as Christophe shares how to take back control of our nervous system, as well as the importance of self-love—but not in a narcissistic way. You will learn why young people are suffering most during the pandemic, the benefit of connecting with nature, and how owning a pet can calm you down. You can find show notes and more information by clicking here: https://bit.ly/3lHxn8y 

In his book The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD) (Depth Insights, 2020), Christophe Morin explains how you can rewire your brains to escape stress and anxiety.  Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He’s received multiple speaking, publishing, and research awards during his career. He holds an MBA from BGSU, and both a MA and a PhD in Media Psychology from Field Graduate University. This episode covers stress transformational steps to combat stress, anxiety and depressions. The first is a better understanding of oneself, specifically how one’s brain is wired and the personality traits that may help to define you. Second, utilizing self-love including through understanding the positive impact of neurotransmitters. Third, the episode also delves deep into seven habits—involving nature, pets, breath, laughter, music, stories and the spirit—of concrete help in coping with emotional difficulties. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In his book The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD) (Depth Insights, 2020), Christophe Morin explains how you can rewire your brains to escape stress and anxiety.  Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He’s received multiple speaking, publishing, and research awards during his career. He holds an MBA from BGSU, and both a MA and a PhD in Media Psychology from Field Graduate University. This episode covers stress transformational steps to combat stress, anxiety and depressions. The first is a better understanding of oneself, specifically how one’s brain is wired and the personality traits that may help to define you. Second, utilizing self-love including through understanding the positive impact of neurotransmitters. Third, the episode also delves deep into seven habits—involving nature, pets, breath, laughter, music, stories and the spirit—of concrete help in coping with emotional difficulties. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

In his book The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD) (Depth Insights, 2020), Christophe Morin explains how you can rewire your brains to escape stress and anxiety.  Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He’s received multiple speaking, publishing, and research awards during his career. He holds an MBA from BGSU, and both a MA and a PhD in Media Psychology from Field Graduate University. This episode covers stress transformational steps to combat stress, anxiety and depressions. The first is a better understanding of oneself, specifically how one’s brain is wired and the personality traits that may help to define you. Second, utilizing self-love including through understanding the positive impact of neurotransmitters. Third, the episode also delves deep into seven habits—involving nature, pets, breath, laughter, music, stories and the spirit—of concrete help in coping with emotional difficulties. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

About Dr. Christophe Morin With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience and media psychology. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. https://www.salesbrain.com/about/the-salesbrain-team/

The doctor is in for Episode 27 of The Talent Sales and Scale Show! Host Byan Whittington is joined my Christophe Morin, Ph.D. - CEO and Co Founder of SalesBrain - the only research, coaching, and training company that helps you DEVELOP and DELIVER messages that reach the true decision-maker: the Primal Brain. Bryan and Christophe cover SO many great topics on this episode including: -the power of the Primal Brain in sales -how to structure your messaging to evoke the right emotion at the right time -the power of understanding and communicating pain points that are relevant to your target market Plus SO much more! Grab a pen and note pad for this one folks! SalesBrain's website: https://www.salesbrain.com/ You can connect with Christophe on LinkedIn here: https://www.linkedin.com/in/christophemorinphd/

Se è vero che durante il processo decisionale tendiamo a farci guidare dalle emozioni e del nostro cervello primitivo, diventa di fondamentale importanza cercare di comprendere le sue caratteristiche e il miglior modo di comunicare con esso. In questo episodio ci avvaliamo della teoria dell’Old Brain approfondita da Patrick Renvoisé e Christophe Morin nel loro libro. Noi ci sentiamo su : https://t.me/chevitadamarketer TIKTOK: https://www.tiktok.com/@igorpapo LINKEDIN : https://www.linkedin.com/in/igorpapo/ TWITCH : https://twitch.tv/igorpapo INSTAGRAM: https://www.instagram.com/igorpapo.it/

Se è vero che durante il processo decisionale tendiamo a farci guidare dalle emozioni e del nostro cervello primitivo, diventa di fondamentale importanza cercare di comprendere le sue caratteristiche e il miglior modo di comunicare con esso. In questo episodio ci avvaliamo della teoria dell’Old Brain approfondita da Patrick Renvoisé e Christophe Morin nel loro libro. Noi ci sentiamo su : https://t.me/chevitadamarketer TIKTOK: https://www.tiktok.com/@igorpapo LINKEDIN : https://www.linkedin.com/in/igorpapo/ TWITCH : https://twitch.tv/igorpapo INSTAGRAM: https://www.instagram.com/igorpapo.it/

In this episode, Ameé speaks with persuasion scientist and author, Dr. Christophe Morin. Christophe is the co-author of the book The Persuasion Code and CEO at Sales Brain, the first of its kind "neuromarketing" agency that uses the science to help businesses achieve better results with their marketing and advertising. Ameé had an opportunity to meet Christophe in 2019 when she attended one of his 2-day workshops and invited him to speak with her about how the brain makes decisions - because it's not well known that our rational, conscious thoughts are rarely driving our decision-making process. And in the context of current times, having a better understanding of how messaging in mainstream and social media is impacting us at a primal level, revealing this information may be very important to many people. In this episode, you will hear:What parts of the brain are stimulated during our decision-makingHow fear drives our decisions, even if we don't think that's what's happeningHow biases short-cut our thinking processesHow to make us persuasion-proof against being overwhelmed by fear-based messagingResources:https://www.salesbrain.com/The Persuasion Code

اینجا اولین اپیزود دوپامین رو میشنویم که در واقع معرفی پادکست هست. منابع: Neuromarketing / Patrick Renvoisé , Christophe Morin ...The Persuation Code / Patrick Renvoisé , Christophe Morin اینستاگرام پادکست دوپامین: Dopamine

Have you ever tried to convince someone to buy a product or service by appealing only to their logical mind? My guest Ben Hipps used to sell that way, until he learned about neuro-marketing from Christophe Morin. In this interview, Ben explains the importance of three elements that impact buying decisions and how to incorporate them into your sales conversations. You’ll see why his clients say Ben is “easy to know” and are eager to do business with him. As the Founder of Keys2selling LLC, Ben offers cutting edge sales processes that drive exceptional results. You’ll discover: · What is neuro-marketing and why it’s important for making sales· Why people don’t say Yes to data-driven presentations· The one feeling that drives many buying decisions· How to research a potential client before meeting with them so you’re prepared with questions that show you’ve done your homework· How to prepare for sales meetings and ask for the business without fear or anxiety

We often think that we consciously make all our decisions, but the truth is, the primal mind is often in control. We need to understand and harness it so that we can become stronger innovators and leaders who are more relevant and valuable in the work that we do while getting ourselves unstuck and avoiding sabotaging ourselves. In this episode, Derrick Kuhn and I continue our discussion about the primal mind.   To me, the primal mind is a lot like online dating. I explain why, just like in online dating, we often need to start with what gets you in the door, before getting more detailed and nuanced. Derrick and I explore some of the strategies to get full engagement from both the primal mind and the rational mind, and why decision fatigue can be so damaging when it comes to making high-quality decisions. We discuss how we can best conserve mental firepower for the right tasks and avoid decision fatigue, the role of mindless scrolling on social media in draining our energy, and some actionable steps you can take to harness your primal mind. If you’ve never thought you could deceive your own brain, have a listen to this discussion to find out why that may be happening more often than you think.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities… Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Derrick Kuhn on LinkedIn Brillity Digital The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, by Christophe Morin and Patrick Renvoise Thinking, Fast and Slow, by Daniel Kahneman Deep Work, by Cal Newport Inside LaunchStreet Podcast Episode 1872: “The Primal Mind (Part 1 of 2)” TED Talks Marie Kondo Basecamp Atomic Habits, by James Clear The Elephant in the Brain, by Kevin Simler and Robin Hanson Bernie Madoff Bikram: Yogi, Guru, Predator (Netflix Documentary)

I often get questions about what I’m reading, what I’m learning out of it, how it impacts how I think about my personal and professional life, and how it helps me grow and evolve as a human being. In this episode, Derrick Kuhn, my friend and the person who provides me with a lot of my book recommendations, and I are digging into the primal mind.   Derrick Kuhn, owner of Brillity Digital, a digital marketing and business strategy company, has been a serial entrepreneur since 2001. As a voracious reader, Derrick has encountered a multitude of business platitudes, bad advice, and business folklore that do more harm than good, which is why we are discussing some of this advice to see what works, what doesn’t and how you can apply some of the valuable concepts to your business and life.   What is the primal mind? It is the driver of so many decisions we make on a daily basis, to the point that we don’t even notice it sometimes. Derrick and I discuss how our ‘lizard brain’ and emotions come into play when making decisions over the rational mind, and how we can distinguish which part of the brain is making the decisions. The thing is, whenever we have a stress response, our ability to engage in critical thinking, creativity, innovation and any kind of rational thought is reduced, and we may not be thinking about opportunities because we're functioning on autopilot. Derrick and I share some of our strategies to control and overcome your primal mind, and if you want to find out how your primal mind is like online dating, tune in to next week’s episode for Part 2 of this fascinating discussion with Derrick.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities… Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Derrick Kuhn on LinkedIn Brillity Digital Goodcents The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, by Christophe Morin and Patrick Renvoise Thinking Fast and Slow, by Daniel Kahneman Deep Work, by Cal Newport  

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more----Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  For instance: There is solid research, clinical research, not hunches or opinions behind the current book's recommendations for sales and marketing tactics that win Selling isn't about pushing features and benefits, it's about asking questions to diagnose the prospect's problems There are only three stages of selling: Diagnosis, Selling and educating Educating helps the competitor as much as you the salesperson Selling without diagnosis is the surest way to fail Diagnosis should take up 80% of the discussion with the prospect Diagnosis of the pain is the first step in the sales process, without you will lsoe more than you win About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

Traditional marketing research methods wont help you to create a captivating and persuasive marketing message or sales pitch. To know how to create them listen to this podcast on the book "The Persuasion Code" by Christophe Morin and Patrick Renvoise

There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention. ----more---- In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision-making process. You will also discover what can stimulate that primal organ and how this translates into four critical questions you need to address to maximize your probability to PERSUADE. About our guest: PATRICK RENVOISECo-Founder & Chief Persuasion Officer, SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. In 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award-winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.  

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more---- Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

In this episode of the Financial Planner Marketing Playbook podcast, we're talking about the science of persuasion. It's a sad fact that most of our attempts to persuade are doomed to fail because the brains of our audience automatically reject messages that disrupt their attention. My guest today, Dr Christophe Morin, is co-author of The Persuasion Code. His book makes the complex science of persuasion simple. With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology, Christophe's expertise will make your financial planner business more successful with his practical approach towards creating a breakthrough persuasion strategy. In this conversation, we talk about the value of the award-winning persuasion model NeuroMap. It's the only model based on the science of how your clients use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Christophe is founder of SalesBrain, the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap. Founded in 2002, SalesBrain has helped over 600 companies worldwide and has trained over 120,000 executives of 20 different nationalities. Here’s my conversation with Dr Christophe Morin, author of The Persuasion Code, in season one, episode five of the Financial Planner Marketing Playbook from Bamford Media.

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Financial Planner Marketing Playbook is the new audio podcast from the team at Bamford Media. Your host is Martin Bamford, chartered financial planner and founder of creative agency Bamford Media. Coming up in season one, we've got five fantastic guests, sharing insights from the worlds of content creation, client referrals and behavioural science. Over the coming weeks, we look forward to sharing conversations with Glenn Fisher, Stacey Brown Randall, Dr Christophe Morin, Engelina Jaspers and Sharon Tanton. There's also two solocast episodes coming up in season one, where Martin takes a deeper dive into crafting compelling content for your website and generating new client enquiries. We want the Financial Planner Marketing Playbook to become the go-to marketing podcast for financial planners, wealth managers and financial services providers. You can find out more about the podcast and guests from season one, and subscribe to get all future episodes, at www.bamfordmedia.co.uk/podcast.

Listen now as Christophe Morin explains how to target the decision-making part of your customer’s brain!   I am reading Christophe Morin’s new book, "The Persuasion Code," and you should as well. In it, Christophe and his partner, Patrick Renvoisé, share their research on why we buy and how you can influence others to do the same. Their company, SalesBrain, is the first neuromarketing agency with a scientific persuasion model, grounded in research from the neurosciences about how the brain works. This model helps you capture, convince and close more sales by targeting the decision-making part of your customer’s brain. Fascinating stuff—don't miss this podcast! Focus on your customersʼ PAINS, choose unique CLAIMS, prove your GAIN and deliver to the primal BRAIN Founded in 2002, SalesBrain has helped over 600 companies worldwide and trained over 120,000 executives. Christophe and Patrick's unique, award-winning NeuroMap™ offers an easy to follow, 4-step methodology to improve marketing and sales processes. With the NeuroMap model, you can scientifically capture, convince and close more customers.  What Christophe and I discuss in our podcast is how to truly get your message understood by the brains of your customers. And this is not as hard as you might think. As Christophe explains, most of our efforts to convince or persuade are ineffective, and traditional types of research, surveys, interviews and focus groups do not get at the mechanisms underlying why we buy.  Why? Because your brain rejects messages that interrupt it. It is the subconscious and preconscious functional circuits of the brain that navigate our responses to stimuli—marketing and otherwise—and it is the oldest, reptilian part of your brain that drives your decision-making. This means that when you are trying to influence someone, you must focus on what they are hearing, not on what you are saying.  Listen carefully to this podcast and you will learn how you, too, can better influence and persuade others. Who knows how far this will take you! Some background on Christophe As CEO and Chief Pain Officer of SalesBrain, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Before joining SalesBrain, he was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the world's largest grocery remarketer.  Christophe has received multiple awards during his career, including two prestigious speaking awards from Vistage International and three Great Mind Research Awards and Distinctions from the Advertising Research Foundation (ARF).  For a consultation on how to identify and overcome your customers’ pain, you can reach him at christophe@salesbrain.com. Additional resources: SalesBrain website Christophe's book: "The Persuasion Code"  My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants  Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

Se è vero che durante il processo decisionale tendiamo a farci guidare dalle emozioni e dal nostro cervello primitivo, diventa di fondamentale importanza cercare di comprendere le sue caratteristiche e il miglior modo di comunicare con esso. In questo episodio ci avvaliamo della teoria dell’Old Brain approfondita da Patrick Renvoisé e Christophe Morin nel loro libro.

Se è vero che durante il processo decisionale tendiamo a farci guidare dalle emozioni e dal nostro cervello primitivo, diventa di fondamentale importanza cercare di comprendere le sue caratteristiche e il miglior modo di comunicare con esso. In questo episodio ci avvaliamo della teoria dell’Old Brain approfondita da Patrick Renvoisé e Christophe Morin nel loro libro.

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain. Prior to co-founding SalesBrain, Patrick was in charge of business development at Silicon Graphics, and then at LinuxCare. He soon developed a fascination with the human brain and began investigating a scientific model to explain how people make buying decisions. Patrick spent two years researching and formalizing the first 100% science-based persuasion model called NeuroMAP™, a proprietary, award-winning methodology that has been used by over 6,000 companies worldwide. In this episode, Patrick shares the major drivers of human behavior that all marketers should understand. Listen in to learn what's at the core of our decision-making, how to alleviate common pain points for customers, and what companies can do to ensure they're communicating their value propositions as effectively as possible. You can find show notes and more information by clicking here: http://bit.ly/2xF1x6p 

Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experience, Christophe was formerly the Chief Marketing Officer for rStar Networks—a public company that developed the largest private network ever deployed in US schools. He also previously worked as VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. In this episode, Christophe shares his expertise on understanding and predicting consumer behavior using neuroscience. Listen in to learn what it takes to create convincing campaigns and what makes marketing messages really stick. You can find show notes and more information by clicking here: http://bit.ly/2xz7kdx 

Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn...----more---- that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision making process. You will also discover what can stimulate that primal organ and how this translate into 4 critical questions you need to address to maximize your probability to PERSUADE. About our guest: PATRICK RENVOISECo-Founder & Chief Persuasion Officer, SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.

With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. Christophe has received multiple awards during his career. In 2011 and 2103, he received prestigious speaking awards from Vistage International. In 2011. 2014 and 2015 he received Great Mind Research Awards and Distinctions from the Advertising Research Foundation (ARF). Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/ PhD course he created called “The Psychology of Neuromarketing”. He was also a board member of the Neuromarketing Science and Business Association from 2011-2016 (NMSBA) Podcast Highlights Only focus on 3 elements in your marketing message because the primal brain can't focus on more The Why is more important to the primal brain than the How things work Your marketing should magnify the pain-point to ensure the primal brain gets triggered Connect With Christophe  LinkedIn Website

The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin Today is a special day because within the last 24 hours the sequel to the most important business book in the past 95 years has been published.  Not since Scientific Advertising by Claude C. Hopkins, has the business book, Neuromarketing, Understanding the Buy Buttons in your Customer Brain, which sold 200,000 copies, changed the way we market and sell.  This is a book that launched hundreds of consultancies, created thousands of articles, numerous me-too books and changed marketing direction efforts for thousands of companies.  The sequel, long awaited and anticipated is “The Persuasion Code.”  We have Patrick Renvoise one of the co-authors with us today to discuss what this book delivers that so many have waited for.   For the uninitiated, Patrick explains Neuromarketing and then continues with: What he and his co-authored have learned in the intervening years since the original book was published. We discuss the considerable research, since the first book, which underpins this work. We ask what, if anything, he learned since 2001 which has surprised the authors? We discuss the famous Neuromap and ask if anything has changed in the  “Neuromap” brain based theory. Renvoise covers three take a ways that every marketer can learn that will change the way they sell and market.  About Patrick Renvoise, Co-Founder & Chief Persuasion Officer of SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. In September 2018 Wiley published Patrick and Christophe’s second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1). Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. About SalesBrain SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform your sales and marketing performance by targeting the decision making part of your customer’s brain.  Using the proprietary NeuroMap™ persuasion model, SalesBrain customers scientifically PERSUADE with research, training and messaging services. Founded in 2002, SalesBrain has helped over 6,000 companies worldwide and has trained over 120,000 executives of 24 different nationalities. Awards In 2008 Patrick received the Vistage “Above and Beyond” speaker award. Vistage is the world’s largest CEO membership organization. In 2009 NeuroMAP™, received the “Next big thing in marketing” award from the American Marketing Association. The 2007 recipients of this award was Youtube. In 2011, 2014 & 2015 SalesBrain received the “Innovation Research Distinction” Award from the ARF (Advertising Research Foundation).

Decision making comes from a specific part of our brain. And by tapping into it, we can all utilize a more effective approach to performance. SalesBrain is the first neuro-marketing agency with a scientific persuasion model that helps companies capture, convince, and close more customers. CEO Dr. Christophe Morin joined us to discuss how SalesBrain's 4-step methodology utilizes the latest neuroscience studies to help improve marketing, sales, and performance.

Dr. Linda Sharkey and Morag Barrett, co-authors of The Future-Proof Workplace, share their views on how the industrial revolution left us with the broken and toxic workplaces we see today. Virtual enterprises and aspirational millennials do not thrive under command-and-control leadership. Linda and Morag talk about how a culture of curiosity, learning, diversity, growth, and purpose can future-proof the workplace to lend purpose and power to individuals and teams.   Key Takeaways [5:40] Linda explains that the rules of industry were designed for an era with different values and beliefs, such as the belief that people need to be controlled and managed to achieve their goals. The manual manufacturing environment is replaced by automation. ‘Command and control’ is still seen in the office. Linda would rather see ideas put in place to help people be the best they can be, and contribute fully. [9:59] Linda comments on command and control. She considers the pressure to produce and sell, which has been present since the Great Recession, causes leaders to revert to the default style of command and control to meet high-pressure deadlines. [16:09] Linda says more books are written on leadership than any other topic. Leadership has been an issue for thousands of years. The style of leadership that is engaging, focused on development and on the individuals you are leading, with heart, has always been successful. People have tolerated command and control, but changed conditions and technology have made it unsustainable for this century. [17:41] Linda considers how current massive changes may cause us to step back and ask how can we really get to that place we’ve all been talking about for the last 50 years, of belonging, of diversity, with a culture that values people, and makes them feel they can participate and innovate, and feel appreciated. Things will never be as they were in the 1960s, so embrace the change and transform along with it. [20:11] Morag studied authors Christophe Morin, Sebastian Junger, and Robin Dunbar for her first book, on the importance of professional relationships. Technology gives us an illusion of connection, but social media friends are not friends to call on in an emergency. The neuroscience of what makes us human — how we work together, is important. Morag cites Daniel Pink on autonomy, mastery, and purpose. [23:02] Linda stresses the importance of purpose. Purpose needs to be the rallying cause. People get much more excited about what they’re doing, when thinking from a purposeful perspective. Deep down, people do want to help other people, and want to make and do things that will make a difference and leave a legacy. [24:56] Connection and empathy are basic principles. Morag suggests pausing to check in, and connect, before you dive into the project. Relationships are critical to success in the 21st century. Linda says technology gives us information very quickly, but the emotional connection, and feeling of a relationship is what makes a difference to people. Google research shows that the best teams care about each other. [34:18] Morag says leaders today need to have these conversations: what culture do we have on this team, what are our rules of engagement, and how are we working together? Start creating a language and framework that effects change, at your level of influence, if you are not in the C-suite. There will be a ripple effect to the rest of the organization. [39:17] Deal humanely with people that don’t produce. But saying that a certain percentage will be cut is toxic. Look at your strategy, and look at your people. Who has the skills now to move the strategy forward, who needs development, and who would work better in another area, or at another company? Keep the workforce vital, to deliver on the strategy. Dump the rules, and grow people with the company. [43:49] Morag shares case studies. They helped someone pivot from the mindset of a treadmill career track to a portfolio career, where the same skills performed a different role, and provided empowerment and fulfillment. Linda and Morag helped a team move past the way it has always been done, to an innovative, influential solution. Linda and Morag helped an organization find hidden talent in-house. [47:18] Linda shares a cultural transformation story of a Canadian division of a global company. With six months of serious effort, they really changed how leadership acted, and how they were interacting with the company. They measured the results with psychometric tools. Over a year, they were able to turn the culture around to become a star division in the company. Use science, not hunches, to make changes.   Book: The Future-Proof Workplace: Six Strategies to Accelerate Talent Development, Reshape Your Culture, and Succeed with Purpose, by Linda Sharkey, PhD. and Morag Barrett Website: FutureProofWorkplace.com For a special 40% discount on the book. Website: LindaSharkey.com Website: SkyeTeam.com Twitter: @TheLindaSharkey Twitter: @SkyeMorag Twitter: @SkyeTeam LinkedIn: Linda D. Sharkey LinkedIn: Morag Barrett Facebook: The Linda Sharkey Facebook: Skye Teamn   Bio Dr. Linda Sharkey is the author of The Future-Proof Workplace and a trusted transformational expert, author, speaker, and global leadership development coach. Through her programs and no-nonsense approach, she helps create high-potential leaders and shapes company culture. Linda has deep experience working with Fortune 50 companies, and held senior human resource executive positions at Hewlett-Packard and at GE Capital. Her co-authored book Winning With Transglobal Leadership was named one of the top 30 best business books for 2013. Dr. Sharkey is a founding member of the Marshall Goldsmith Group, and an inspiring keynote speaker at many global events, including the Global HR Academy with the Conference Board and the World Human Resources Development Conference, where she was honored with the “Super Women Achievement Award.”   Bio Morag Barrett is the author of The Future-Proof Workplace and Cultivate: The Power of Winning Relationships. She is also the founder and CEO of SkyeTeam, an international HR and leadership development company. With a background in corporate banking, Morag brings a pragmatic perspective to her work with forward-thinking organizations, from start-up to FTSE 100 and Fortune 100 companies. She is a regular contributor to Entrepreneur.com, CIO.com, and the American Management Association. Prior to founding SkyeTeam, Morag held leadership positions at Level 3 Communications, and NatWest Bank where she advised international organizations on their corporate strategy and growth plans. Originally from the UK, she has experience working with more than 3,000 leaders in twenty countries on four continents.   Books Mentioned in This Episode Insight: Why We’re Not as Self-aware as We Think, and How Seeing Ourselves Clearly Helps Us Succeed at Work and In Life, by Tasha Eurich Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, by Patrick Renvoise and Christophe Morin Tribe: On Homecoming and Belonging, by Sebastian Junger How Many Friends Does One Person Need?: Dunbar's Number and Other Evolutionary Quirks, by Robin Dunbar Cultivate: The Power of Winning Relationships, by Morag Barrett Drive: The Surprising Truth about What Motivates Us, by Daniel Pink "The Five Keys to a Successful Google Team," Google work article by Julia Rozovsky Influence: The Psychology of Persuasion, by Robert Cialdini Thinking, Fast and Slow, by Daniel Kahneman Reinvention Roadmap: Break the Rules to Get the Job You Want and Career You Deserve, by Liz Ryan The Future of Management, by Gary Hamel The Fifth Discipline: The Art & Practice of The Learning Organization, by Peter M. Senge

Co-hosts Jan Rutherford and Jim Vaselopulos interview Dr. Christophe Morin, CEO and Chief Pain Officer at SalesBrain. With over 30 years of experience in marketing and business development, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. He is an expert on the effect of advertising on the brains of adolescents and young adults. Christophe discusses with Jan and Jim the prime role of emotion in individual motivation, how neuromarketing draws upon the science of neurological testing, and the six factors you can stress to create emotion that works for your product. Listen in to learn principles of ethical neuromarketing, and steps you can take to become more effective in persuasion for the greater good.   Key Takeaways [6:11] Neuroscience data doesn’t rely on what customers say, but on the ability to read their nervous system and brain blood flow. Most of this information is not consciously available. [10:01] Dr. Morin explains how the System One brain system communicates with the System Two brain system and how that relates to advertising. [12:55] Find out about the up-and-coming field called neuroleadership. [16:17] How can neuromarketing improve the world? [20:55] What are the six ways to create the bottom-up effect? [35:22] The Neuromarketing Science and Business Association created a code of ethics, now used widely by the neuromarketing industry. [37:17] How neuromarketing is somewhat a natural progression of marketing. [43:55] People who are willing to show up, look at themselves, work, rehearse, and practice, are those who ultimately can acquire and perfect skills they may not have had when they began. [45:58] We’re scratching the surface of this big question: What is the ultimate effect of media on us?     Books Mentioned on the Show Thinking, Fast and Slow, book by Daniel Kahneman Selling to the Old Brain: How New Discoveries In Brain Research Empower You To Influence Any Audience, Anytime, book by Patrick Renvoise and Christophe Morin The Paradox of Choice: Why More Is Less, book by Barry Schwartz   Bio Dr. Christophe Morin, CEO and Chief Pain Officer of SalesBrain, has over 30 years of marketing and business development experience. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in U.S. schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. Christophe has received multiple prestigious speaking awards from Vistage International and Great Mind Research Awards from the Advertising Research Foundation (ARF). Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)   Website: www.salesbrain.com

http://librosparaemprendedores.net/024   Es una herramienta muy válida para convencer éticamente a tus clientes y prospectos de que tus productos son la mejor opción. Además, es una de las palabras de moda. Pero... ¿sabemos qué es realmente el Neuromarketing?   Hoy revisamos Neuromarketing, el libro de 2007 escrito por Patrick Renvoisé y Christophe Morin, y que estableció las bases de muchos otros libros que han venido después, bebiendo de las fuentes de este original.   Un libro fundamentalmente de marketing, que va directo al grano y con decenas de acciones listas para ser aplicadas.    Aquí te puedes descargar un archivo GRATIS con el resumen del libro completo y de las tareas que te propongo:   http://librosparaemprendedores.net/024   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214   y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

http://librosparaemprendedores.net/024   Es una herramienta muy válida para convencer éticamente a tus clientes y prospectos de que tus productos son la mejor opción. Además, es una de las palabras de moda. Pero... ¿sabemos qué es realmente el Neuromarketing?   Hoy revisamos Neuromarketing, el libro de 2007 escrito por Patrick Renvoisé y Christophe Morin, y que estableció las bases de muchos otros libros que han venido después, bebiendo de las fuentes de este original.   Un libro fundamentalmente de marketing, que va directo al grano y con decenas de acciones listas para ser aplicadas.    Aquí te puedes descargar un archivo GRATIS con el resumen del libro completo y de las tareas que te propongo:   http://librosparaemprendedores.net/024   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214   y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ).

Are you frustrated that buyers don't understand what you do? Are you frustrated that you have a good story to tell and you can't quite get it told; or at least in a manner that people understand? In a world with committees making decisions, selling cycles getting longer, and prospects harder to reach, having clear sales messaging is critical to achieving the breakthrough sales success you are looking for. Jim Lobaito interviews Christophe Morin on the ground-breaking research revealed in his book, Neuromarketing: Understanding the "Buy Buttons" in Your Customer's Brain. Christophe explains how buyers buy and how to use the latest research to craft a message that will be heard so you can present your company in 12-minutes-or-less and illuminate the value you bring.