Podcasts about system1

Cannes was heaving with influencers striking deals, but the message from top marketers, academics and consulting firms was consistent: Go back to fundamentals on brand, embed brand at the heart of business, then execute with consistent creative excellence to drive outsized financial returns.Mark Ritson landed that message most emphatically via 10 years worth of Effie data analysed by System1. In short: Do really good work, put enough money behind it, don’t change it; grow more.CEOs like Gap Inc’s Richard Dickson are codifying brand to drive business decision-making – and it’s working. Other business leaders remain unconvinced. Hence EY Parthenon’s Karen Crum putting brand and creative investment on the corporate risk register, just like plant, equipment and supply chains. She’s mapped 20 years worth of Fortune 500 filings that show brands looking beyond negative brand risk and investing to maintain brand relevance and value are “more profitable and stayed in the Fortune 500 longer”. Crum’s new paper unpacks how marketers can help articulate that risk in language that will land with the C-suite.Tassal Chief Commercial Officer Matt Vince – also the firm’s Chief Risk Officer –said it maintains corporate risk registers for both brand and marketing after 20-years as an ASX-listed business prior to acquisition by Canada’s Cooke Inc. Crum’s paper, he says, resonates deeply, while Tassal’s rigour in building brand –doubling marketing ROI on a flat budget – has seen Cooke’s global CEO fly into town: “The opportunity for us is to start leading [marketing] from a global perspective.” Next, he’s mulling how to embed a creative measurement system, as cited at Cannes by the likes of Nestlé as key to enabling creative growth gains and Grand Prix wins. But Vince is also thinking about influencers after meeting Seal at a TikTok event – and says TikTok “has some amazing things coming in their pipeline”.Amid divergence on whether marketing’s fundamentals still apply within a platform-dominated world, Suncorp’s Mim Haysom backed the call to return to basics on distinctive assets – because they resonate in all channels. “We can get obsessed about single channels. But nobody builds brand and marketing plans like that. You look at the whole ecosystem of your brand.”But Haysom acknowledged influencers are having a “profound impact” within that ecosystem. “If brands are thinking that it's a flash in the pan they're greatly mistaken.” Which means working through another set of risk management: relinquishing full control of content.Here’s their take-outs and take-homes from Cannes 2025.See omnystudio.com/listener for privacy information.

Many parents operate in a constant state of low-grade urgency; and it's not just in your head. In this episode with Dr. Blossom, we unpack how the default parent role reshapes your nervous system, leaving your body stuck in a state of chronic anticipation. You'll walk away with a clearer understanding of what's happening biologically, and how to finally come down. Contact: hello@drjenniferblossom.com  IG: @drjenniferblossom  THE SECOND BLOOM JOURNAL

We're back with another episode from the Croisette — and today, we unpack a busy (and very hot) Day 4 at Cannes Lions.Marc and Vassilis reflect on a standout presentation by Mark Ritson, who laid out three pillars for marketing effectiveness: fluency, emotion, and time — and challenged long-held assumptions about personalization, ad wearout, and brand purpose.They're also joined by Vanessa Chin, SVP of Marketing and Josh Fruttiger, VP of Global partnerships from System1, who share insights from their latest report, The Long and the Short Form of It (co-authored with Andrew Tindall), which explores how brands can build attention, recognition, and results through short-form video.Highlights include:Ritson's point: “Make fewer ads. Run them longer. Make more money.”Why distinctive brand assets matter more than your logoThe creative secret behind Corona's Cannes-winning eclipse campaignSystem1's forced fatigue study: why entertaining ads fatigue less and perform longerThe surprising absence of AI and personalization from the Croisette conversationThe myth of more = better: why 3,500 assets ≠ 3,500 ideasThe return of out-of-home — and what Super Bowl marketers can learn from itPlus, find out why entertainment outperforms even hard-selling tactics across both brand and conversion metrics.Stick around until the end to hear short interviews with Josh and Vanessa directly from the ground.Enjoy the episode!Timestamps:00:00 – Introduction01:12 – Recapping Day 4 at Cannes + why we need to talk about Ritson02:20 – Mark Ritson's 3 rules for effectiveness: fluency, emotion & time04:45 – Why we overvalue personalization and short-term refreshes06:30 – Creative consistency vs. fragmentation: 3,500 assets ≠ 3,500 ideas08:20 – The case for distinctiveness, memory, and emotional resonance10:00 – Interview: Josh Fruttiger (System1) on the long and the short form10:50 – How System1 + TikTok measured short-form creative performance13:15 – Entertainment vs. salesmanship: what actually converts?15:30 – Why lazy branding hurts attention — and what to do instead17:10 – What fluent devices and brand characters do better than logos18:30 – Ad fatigue is real, but good creative ages well20:00 – How to keep ideas fresh without losing consistency21:15 – Interview: Vanessa Chin (System1) on brand, storytelling, and Corona22:45 – The return of brand identity and emotional storytelling24:10 – System1's new out-of-home research and the future of Super Bowl ads25:15 – Vanessa's final takeaway from Cannes: sunscreen + storytelling26:00 – Outro: Thanks for keeping us in your ears

It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity is going next.Guests: Paula Bloodworth, Founder and Chief Strategy Officer Alien Baby, Chief Marketing Officer of Idris Elba's IE7; Rob Campbell, Chief Strategy Officer, Colenso; Andrew Tindall, SVP, Global Partnerships, System1; Natasha Maharaj, Global International Brands Director, Heineken; Vera Sidlova, Global Creative Thought Leadership Director, Kantar

When a show features planners talking about brands they've never worked on, you know it's gonna be fun, or at the very least weird. This month's On the Spot features two brands that appear to be headed in opposite directions: Tesla & Poppi. Guest panelists Ali Chastain, GSD at The Martin Agency and Matt Maynard, Head of Brand at Asana, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible. 

In this deeply emotional and inspiring episode of theRelentless Pursuit Podcast, host Joe Adams sits down with entrepreneur and dog trainer Baron Russell to explore his powerful journey through grief, hardship, and healing.Barron opens up about losing his best friend Calvin to suicide, enduring a painful divorce, and navigating a broken court system—while still building a successful life from the ground up. From surviving Hurricane Katrina and working in corrections, to launching multiple businesses including Middle Tennessee Canine, Baron's story is one of relentless faith, purpose, andresilience.They also dive into fatherhood, overcoming fear, parental alienation, and the power of therapy dogs in schools. This episode is a raw reminder that no matter how heavy life gets, there's always purpose in the pain—and a future worthbuilding.

¿iOS 26? ¿En serio, Apple? Mark Gurman acaba de revelar que Apple planea saltar directamente a iOS 26, abandonando la numeración tradicional por un sistema basado en años. Pero, ¿es esto realmente revolucionario o simplemente el próximo capítulo en 48 años de cambios constantes de naming? En este episodio hacemos un recorrido exhaustivo por la historia completa del naming de Apple, desde el Apple I de 1976 hasta el presente. Descubrirás por qué Apple III fue un fracaso que cambió todo, cómo System Software se convirtió en Mac OS por culpa de los clones, por qué se quedaron sin nombres de felinos, y las verdaderas razones detrás de cada cambio de estrategia. Analizamos también el caos del naming del hardware: Power Macintosh, iMac, PowerBook, MacBook, y por supuesto, la montaña rusa numerológica del iPhone que nos llevó del iPhone 8 al iPhone X saltándose el 9, para luego volver a los números con el 11, 12, 13... hasta llegar al actual iPhone 16e. ¿Es iOS 26 una evolución natural o simplemente otro experimento más en la larga historia de inconsistencias de Apple? Te damos todos los datos históricos para que seas tú quien saque las conclusiones.

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Rankin Carroll is the Chief Brand Officer at Mars, having joined the company in 2002. Mars is responsible for some of the most well-known advertising in the world, for brands including M&M's, Twix, Snickers, Skittles, and more. Jon speaks to Rankin about long-term brand building vs. performance marketing, how to get the most out of agencies, and what it takes to build a portfolio of incredible brands.Timestamps00:00 - Intro00:52 - Rankin's career journey05:49 - How the Chief Brand Officer role works at Mars07:37 - Marketing mix spend at Mars – can you implement a fully earned strategy?13:27 - Brand building vs. performance marketing15:13 - How Mars stays so consistent with their marketing19:06 - The power of consistency and longevity at Mars24:55 - How agencies can get the most out of their clients32:09 - How Twix became a $1 billion brand38:41 - Own Goal Snickers AI campaign explained40:43 - The dominance of M&M's advertising in the System1 database44:40 - The power of the M&M's characters48:04 - Rankin's advice to young marketers

This month, Starbucks and JCPenney. Guest panelists Mary Bakarich, Group Strategy Director at Johannes Leonardo and Christopher Owens, Head of Strategy at TRG join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible. 

Gute Software erkennt man nicht daran, wie durchdacht sie entwickelt wurde – sondern daran, wie mühelos sie genutzt werden kann. Es gibt einen fundamentalen Unterschied zwischen dem Planen und dem Benutzen von Software. Wir beziehen uns auf Daniel Kahnemans Konzept von System 1 und System 2 und erklären, warum gerade im Design digitaler Produkte der Perspektivwechsel entscheidend ist: Wer Software entwirft, denkt bewusst, langsam und analytisch – wer sie nutzt, braucht schnelle, intuitive Lösungen.Warum Komplexität in der Realität kein Freifahrtschein für komplizierte Interfaces ist, und wie gutes UX-Design dabei hilft, auch anspruchsvolle Prozesse einfach bedienbar zu machen. Denn echte Nutzerfreundlichkeit entsteht nicht durch zusätzliche Funktionen, sondern durch ein tiefes Verständnis für menschliches Verhalten.

In beiden Modi nur das Beste wünschen…Chris & Alex
von https://wahnsinn.design

Links zur Folge:Schnelles Denken, langsames Denken nach Daniel Kahnemann: https://de.wikipedia.org/wiki/Schnelles_Denken,_langsames_Denken Das ist Besser mit Design, ein Wahnsinn Design PodcastVielen Dank fürs Zuhören

Ron, of Ronko Enterprises, mistakenly thinks that you need a satellite antennae when you pray so that God can hear you. Two old hecklers in the audience set the record straight! We live in the presence of God when we are His children. “But as many as received Him, to them He gave the right to become children of God...” John 1:12 PoP1 #kids, #christiankids, #bedtimestoriesforkids, #storiesforchristiankids, #biblelessonsforkids, #godhearsmewhenipray, #prayer, #believeandreceive, #believeonjesus, #fishbytesforkids, #fishbytes4kids, #fishbitesforkids, #fishbites4kids, #ronandcarriewebb, #roncarriewebb

Sir John Hegarty or Jon Evans? What if you had to pick between two of your closest industry friends… ..on camera?That's exactly the dilemma we threw at Orlando Wood, CIO at System1, in his Fast & The Curious.

Why modern marketing is broken and how you can fix it, as a leader.Orlando Wood, Chief Innovation Officer at System1 and author of Lemon, Look Out, and Advertising Principles Explained, reveals why advertising has lost its soul and how the shift from right-brain to left-brain thinking is hurting creativity, leadership, and human connection. If you've felt that marketing is becoming more mechanical, and leadership more rigid this episode will make it click.We Cover: 00:46 – Why today's marketing is losing impact01:04 – The bold idea behind Lemon and why it shocked the industry06:42 – Why advertising lost its human touch13:27 – How grief changes your leadership lens19:30 – The truth about creativity: how it really happens22:03 – Small habits that activate your creative thinking22:54 – Leadership today: why emotional connection matters25:56 – Will AI revive creativity or kill it?30:02 – The hidden value of learning from the past35:57 – How to push bold ideas through doubt and resistance40:18 – What Orlando would tell his younger self41:46 – Final thoughtsDon't miss out on this powerful episode.

How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC's Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill.Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1.WARC Members get the full report ⁠⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck's worth of charts to help you make your argument to the CFO. If you're yet to subscribe, don't worry - you can also ⁠⁠get the full report here⁠⁠.

This month's guest panelists, Marika Wiggin, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for making this new series possible. 

Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. He joins Jon in a special live episode in London and lives up to his billing as the most uncensored guest of all time. Scott takes big swings at the advertising industry throughout the episode - despite the audience of CMOs - claiming that the days of the CMO are numbered. He continues with his damning commentary on why the era of brand is dead, why rage is the new sex, why young men are in trouble and what marketers need to do in the age of AI.Timestamps00:00 - Intro02:15 - How does Scott deal with the online negativity?09:00 - Why the CEO saviours of social media won't be turning up16:13 - Scott's thoughts on the Adolescence Netflix show23:51 - Why marketers need to do the hard things27:56 - How does Prof G assess a business opportunity33:36 - What corporate employees can learn from entrepreneurship40:22 - Why the CMOs days are numbered47:33 - How should marketers approach AI56:06 - What things has Prof G been profoundly wrong aboutThank you to System1 for making the live event possible.CreditsHost: Jon EvansExecutive Producer: James McKinvenDirector: Kerry CollingeEvent management: Lara Zwirn, Gen NorrisSocial media: Sam PriceEvent graphics: Colin JenkinsonProduction: Kinura

This is the third in our series of podcasts that talks to each of WARC's partners about the evidence they contributed to WARC's report, The Multiplier Effect, which lays out the evidence for how investment in brand drives business growth. Americas Editor Ann Marie Kerwin and System1's Jon Evans talk about how creativity contributes to effectiveness, why brand platforms are stronger than campaigns, the cost of dull and how brand building ads drive both short term sales and lasting brand impressions.

Welcome to episode one of a new monthly show. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits to talk about Vrbo and Duluth Trading Company. Thanks to System1 and Tracksuit for making this new series possible. 

Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of Coca-Cola and Post Malone) and some of the interesting innovations the brand has worked on.Timestamps00:00 - Intro00:46 - Eugenia's marketing journey01:33 - What can we learn from the Unilever approach to marketing?02:27 - How Dove turned into the brand it is today05:42 - How Eugenia started with Oreo06:33 - The “stay playful” positioning09:49 - The best way to eat an Oreo cookie11:08 - Managing a 110 year old brand12:14 - The Oreo playbook for marketing in different regions15:18 - Oreo's collab with Coca-Cola18:49 - Oreo's approach to innovation21:14 - System1 testing on Oreo innovations23:40 - Innovations from around the world25:23 - The surprising Coca-Cola collaboration25:52 - Oreo's SuperBowl ad in 202428:34 - Winning a Cannes Lion for a tweet30:34 - Why is humour not used more35:37 - Oreo x Post Malone collab38:07 - Creative process for collabs39:02 - How to lead a $4.5b organisation43:57 - Advice to aspiring CMOs

// GUEST //X: ⁠https://x.com/satmojoe⁠What's the Problem? X: ⁠https://x.com/SatsVsFiat⁠Website: ⁠https://www.satsvsfiat.com/⁠ // SPONSORS //The Farm at Okefenokee: ⁠https://okefarm.com/⁠iCoin: ⁠https://icointechnology.com/breedlove⁠Heart and Soil Supplements (use discount code BREEDLOVE): ⁠https://heartandsoil.co/⁠In Wolf's Clothing: ⁠https://wolfnyc.com/⁠Blockware Solutions: ⁠https://mining.blockwaresolutions.com/breedlove⁠On Ramp: ⁠https://onrampbitcoin.com/?grsf=breedlove⁠Mindlab Pro: ⁠https://www.mindlabpro.com/breedlove⁠Coinbits: ⁠https://coinbits.app/breedlove⁠ // PRODUCTS I ENDORSE //Protect your mobile phone from SIM swap attacks: ⁠https://www.efani.com/breedlove⁠Noble Protein (discount code BREEDLOVE for 15% off): ⁠https://nobleorigins.com/⁠Lineage Provisions (use discount code BREEDLOVE): ⁠https://lineageprovisions.com/?ref=breedlove_22⁠Colorado Craft Beef (use discount code BREEDLOVE): ⁠https://coloradocraftbeef.com/⁠ // SUBSCRIBE TO THE CLIPS CHANNEL //⁠https://www.youtube.com/@robertbreedloveclips2996/videos⁠ // OUTLINE //0:00 - WiM Episode Trailer1:12 - “What's the Problem?”10:04 - The Pernicious Cycle of Keynesian Systems26:15 - Breaking Out of the Fiat World28:41 - The Farm at Okefenokee30:00 - iCoin Bitcoin Wallet31:32 - Bitcoiner Openness, Disagreeability, and Humility32:46 - Many Problems are Downstream of Broken Money35:41 - Explaining Bitcoin to the Layperson40:07 - Money Printing Enables Theft to Fund War47:07 - Heart and Soil Supplements48:07 - Helping Lightning Startups with In Wolf's Clothing49:01 - All Government Spending is Capital Misallocation58:00 - Fight the System or Defund the System1:04:00 - Ikigai and What Individual Bitcoiners Can Do1:16:28 - Mine Bitcoin with Blockware Solutions1:17:47 - OnRamp Bitcoin Custody1:19:10 - Personality Dispositions of Bitcoiners and Broader Inclusion1:27:47 - Elon Musk and Business Bitcoin Adoption1:34:32 - Bitcoin Adoption is a Positive Feedback Loop1:42:05 - Mind Lab Pro Supplements1:43:13 - Buy Bitcoin with Coinbits1:44:41 - Physics, Inference, and Bitcoin1:52:05 - Joe Bryan's Orange-Pill Paradigm Shift1:58:41 - Financial and Linguistic Liberation2:00:51 - The Inevitability of Bitcoin?2:03:55 - Reactions to “What's the Problem?” “What's the Problem?”2:15:12 - Introduction
2:16:45 – The Problems We All Face
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Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why the brand versus performance debate misses the point. They discover that integrating both approaches creates a powerful multiplier effect that can boost revenue ROI by up to 90%.Topics covered:   [01:00] "The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era"[03:00] The performance plateau problem[04:00] Revenue ROI declines 40% when brand building stops[05:00] Brand and performance integration increases ROI by 25-100%[06:00] The best brands allocate 40-60% to brand building[06:45] Paid search is over-credited by 190% in conversions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC, Analytic Partners, BERA.ai, Prophet, & System1. (2025). The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era. WARC.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

We continue our discussion of how to choose or make the best rpg system

This week we begin a long examination of the factors that go into choosing or creating a game system for your campaign.

Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel. Through creativity and consistency, AB InBev have produced some of the most effective campaigns of the past few years, often topping out the System1 charts. This has led to Marcel and his team to win some incredible awards, including WFA marketer of the year (Marcel) and most effective marketer of the year by the Effies (AB InBev).Timestamps00:00 - Intro00:48 - Marcel's journey to running the biggest portfolio in the world03:51 - The global beer brands Marcel oversees04:27 - How to manage such a large portfolio of brands07:04 - Being the most effective marketing team for the past 3 years09:39 - The Olympics partnership13:08 - How important is creativity to deliver effectiveness16:35 - How to demonstrate the power of marketing internally18:10 - Why campaign consistency is so important for AB InBev21:25 - The most effective ad by AB InBev22:39 - Having 4 brands with Super Bowl ads24:53 - Stella Artois 2025 Super Bowl ad with David Beckham30:20 - Michelob Ultra at Super Bowl33:29 - Executing a campaign across platforms36:18 - The relationship with creative agencies40:07 - Marcel's advice to CMOs

Welcome back to another episode of The Sleeping Barber Podcast!Super Bowl 59 may be over, but the ads are still making waves! Today, we're joined by Vanessa Chin, SVP at System1, to break down the intricacies of Super Bowl advertising.We analyze four standout ads and explore how they scored across Star, Spike, and Fluency, diving into key topics like:- The effectiveness of creative quality- The power of emotional responses in advertising- The role of pre-testing in shaping winning ad strategiesTune in for an insightful discussion on what makes a Super Bowl ad truly resonate!One last thought. We would also encourage you to head over to watch this episode on YouTube. This way you can watch the System 1 tech in action!https://youtu.be/9QU1ZUDXWtQOur Guest:Vanessa Chin - SVP of Marketing at System 1https://www.linkedin.com/in/vanessamackeychin/System 1 - Creative Effectiveness Platform measures emotion to predict the business impact of adshttps://system1group.com/Follow Our Updates:⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Introduction03:01 - Understanding System One's Creative Effectiveness Metrics05:43 - The Importance of Creative Quality in Advertising08:54 - Comparing Super Bowl Ads to Regular Ads11:43 - The Role of Pre-Testing in Advertising14:47 - Navigating Internal Conversations with Pre-Testing Data17:43 - Case Study: Reese's Don't Eat Lava Ad20:13 - Analyzing Emotional Responses in Advertising22:58 - Case Study: Budweiser's First Delivery Ad27:59 - Emotional Resonance in Advertising32:19 - The Power of Music in Ads36:14 - Celebrity Influence in Super Bowl Ads44:15 - The Success of Doritos' Crash the Super Bowl50:18 - Brand Fluency and Recognition Strategies56:45 - Post Pod with V and MarcBackground Research & Links:https://system1group.com/uncategorized/our-metrics-explainedhttps://www.emarketer.com/content/super-bowl-deliver-on-ratings--ads--streaminghttps://www.westwoodone.com/blog/2024/08/12/adelaide-attentiveness-measurement-1000-of-am-fm-radio-ads-require-2635-worth-of-facebook-ads-to-achieve-the-same-level-of-attention-audio-platforms-generate-nearly-the-same-attentiveness-as-tv/https://www.smartmarketing.me/attention-gained-by-different-media.htmlhttps://www.thinkbox.tv/research/thinkbox-research/the-drivers-of-profitabilityhttps://www.cbsnews.com/news/how-much-do-2025-super-bowl-commercials-cost-heres-the-price-tag-on-ads-this-year/https://system1group.com/the-extraordinary-cost-of-dullhttps://podcasts.apple.com/ca/podcast/sbp-091-the-cost-of-dull-ads-with-adam-morgan/id1609811324?i=1000671637754https://ipa.co.uk/news/creative-consistency

In this episode of the WARC podcast, Becca Peel, the head of advisory at Contagious North America, and Vanessa Chin, senior VP of marketing for System1, unpack what stood out about this year's ads with Cathy Taylor, US Commissioning Editor for WARC.

What happens when three planners and an ad pre-tester get together to hear how their favorite spots rated? Needless to day, it's soul crushing and hilarious. Jaime McGill of DDB, Chicago, Andrew Tindall of System1 and Stephanie Ehui of TBWA/Chiat/Day, Los Angeles join me. 

The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the Super Bowl in 2024 was Pfizer, and they're back again this year with an ad that has blown the socks off the Pharma category. Their big game ad "Knock Out", scored 4.4 stars in System1 testing, also making it one of the best ads overall. I speak with Pfizer CMO, Susan Rienow about what it takes to create such a successful ad in the most competitive environment.Timestamps00:00 - Intro01:20 - Susan's successful career so far03:19 - What Pfizer does and their mission04:21 - The Covid vaccine rollout06:29 - The role of insights for making business decisions07:36 - Dealing with the complexities of different audiences10:12 - Managing the impact of fair balance in advertising14:51 - The role of Pfizer's advertising17:04 - Why have Pfizer gone all in with a Super Bowl ad20:12 - The Pfizer Super Bowl ad in 202525:20 - What role does testing play for creating an effective ad33:31 - The role of testing giving confidence to the board37:39 - How tiny changes can make such a big difference39:15 - How to evaluate the impact of a Super Bowl ad41:22 - What makes a great CMO46:40 - Advice Susan would give to young marketers

Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Readwise Reader at https://readwise.io/davidperell/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ TIMESTAMPS 00:00:00 Intro 00:00:20 Hormozi's cave 00:05:35 Discovery process 00:12:32 Fix problems using MECE 00:13:43 Marketing “$100M Leads” 00:20:55 Writing for YouTube vs Books 00:27:13 The pain is the pitch 00:31:37 Break down the world into frameworks 00:34:09 10x more effort = 1000x results 00:38:24 Understanding the table of contents 00:49:27 The only app I use to read articles [Readwise Reader] 00:50:53 How to think about your audience 00:54:22 The #1 creator mistake 00:57:58 The business of Hormozi's books 01:02:04 The love for writing as a kid 01:04:34 Hormozi's ideal university writing class ALEX HORMOZI https://www.youtube.com/@AlexHormozi https://www.instagram.com/hormozi/ https://x.com/alexhormozi/ https://acquisition.com FOLLOW ME YouTube: https://www.youtube.com/@DavidPerellChannel Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

The housing industry is now under attack. A legal system that is broken and now landlords have to deal with untold losses from fires. Find out what steps housing providers can take. Dennis Block 800 77-EVICT (38428) WWW.EVICT123.COM

SPEZIALFOLGE. Das Video einer Alleingeburt im Meer erscheint im Netz und geht um die Welt: Die Frau, die ihr Kind ohne Hebamme oder ärztliche Begleitung zur Welt bringt, ist Teil der Freebirth-Community. Was und wer steckt hinter der Bewegung, die gegen das staatliche Gesundheitssystem rebelliert? Auch die hochschwangere Sue Strack aus der Schweiz entscheidet sich für eine Alleingeburt. Eine Geburt im Spital mit Ärztinnen, Ärzten oder Hebammen möchte sie nicht. Sie erzählt von ihren Beweggründen und der Freebirth Community, mit der sie im Austausch ist. Diese Serie wurde im Juni 2024 bei «News Plus Hintergründe» erstveröffentlicht, dem SRF-Podcast für Geschichten und aufwändige Recherchen, die in der Schweiz zu reden geben. ____________________ Feedback oder Fragen? Ihr erreicht uns via newsplus@srf.ch. Für mehr packende Serien, abonniert den Podcast «News Plus Hintergründe». ____________________ In der Folge zu hören: - Sue Strack - Barbara Stocker, Präsidentin Schweizerischer Hebammenverband ____________________ Team: - Vanessa Ledergerber (Host und Recherche) - Céline Raval (Recherche und Produktion) - Lea Saager (Recherche und Produktion) - Thomas Baumgartner (Titelmusik und Sounddesign)

The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We guessed how they rated with consumers and then heard the reality. Oops! Thanks to our panelists Joe Nio, CSO at HighDive, Samantha Cescau, Head of Strategy at Leo Burnett, Chad Broude, CCO of Highdive and Andrew Tindall, SVP Partnerships at System1. Thanks also to our live tour sponsors, WARC, Tracksuit and The Effies. And to Highdive for hosting. Happy Holidays and Merry Christmas to everyone.

After 16 and a half years, I will be stepping down from being the host of TechStuff. We'll talk more about the future of the show soon, but today's episode is all about the history and evolution of the little podcast that tried to demystify technology, critically examine the industry, and make tons of puns in the process.  See omnystudio.com/listener for privacy information.

In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speaking with the author of the report, Andrew Tindall, who explains the core facets of the report and shares some fascinating statistics on the impact of creative consistency.And in a double bill, I'm also joined also joined by Dom Dwight, from Yorkshire Tea, and Vickie Ridley, from their partner agency Lucky Generals. Yorkshire Tea have been putting the principles of compound creativity to practice over many years and have been hugely successful as a result. So not only are we talking about the data, we're also talking about the practice.Download the Compound Creativity report here.Part 1  with Andrew Tindall00:00 - Intro00:58 - Launching the Compound Creativity report01:35 - Coming up with the right name for Compound Creativity02:52 - The building blocks of consistency05:13 - The value of being consistent08:04 - How compounding helps wear in09:25 - Power of fluent devices12:14 - Collaborating with the IPA for the business effects data15:00 - Don't fire your agency16:39 - The 5 most consistent brandsPart 2 with Dom Dwight and Vickie Ridley of Yorkshire Tea18:29 - Intro to Lucky Generals and Yorkshire Tea19:25 - Dom Dwight's history with Yorkshire Tea22:28 - Where did the “doing things proper” idea originate25:31 - Narrowing 17 ideas down to 326:19 - How to use celebrities well in advertising29:57 - Yorkshire Tea Ad with Sean Bean32:06 - Yorkshire Tea Ad with Kaiser Chiefs38:03 - How does the campaign work across channels42:24 - Key to a successful client agency relationship48:37 - The results of Yorkshire Tea's compounding creativity52:56 - Advice to clients to get the most out of their agency

A two part episode coming from Radiocentre featuring Andrew Tindall and Steve Keller.Andrew Tindall is Senior Vice President of Global Partnerships of System1, where he works with the world's largest brands, creative agencies and media owners to put marketing effectiveness at the core of their businesses.. He is a prolific author, posting on LinkedIn every day & writing for the Drum whenever he gets a chance it seems. With access both to a huge effectiveness database and colleagues like Orlando Wood and Jon Evans he is able to offer great value to his legion of followers, often talking about OOH advertising.Steve Keller is Sonic Strategy Director at Studio Resonate/SiriusXM Media and is widely regarded as the leading expert in the field of sonic branding. With over two decades of experience at the intersection of sound, branding, and behavioural science, Steve combines creative expertise with a deep understanding of the psychology of sound to craft audio identities for some of the world's most recognisable brands.Part OneAndrew and Conor chat about their shared a deep passion for radio as a medium with immense storytelling power and efficiency. They discuss the concept of 'Theatre of the Mind,' emphasising audio's potential for creating long and short-term effects. We talk about this Weetabix ad & how it is a great example of creative effectiveness and how enduring ideas can come to life across various channels and in this instance not need branding up front. The discussion also covers the intricacies of fame in branding, emphasising the importance of brands creating their own iconic figures rather than relying on external celebrities. We talk about left-brain and right-brain advertising and finally talk about the recent research on creative consistency.Part TwoSteve joins Conor to delve into fascinating audio insights, likeas how hip-hop music can affect the flavour of cheese, which was part of a Cheez-It promotion that highlights the power of sound. Steve talks through the importance of having a robust sonic strategy for brands, noting the ubiquity and resilience of audio in everyday life. We talk about how brands should consider the 'universe of sound' beyond traditional radio or sonic branding, emphasising the importance of intentional sound use in creating brand memory and distinctiveness. The discussion also touches on the potential and challenges of AI in audio branding, considering implications such as regulation and the need for human involvement. Steve concludes with six key parameters for successful sonic branding.03:12 The Power of Radio Advertising04:34 Creative Storytelling in Ads08:04 The Fame Factor in Branding11:51 Understanding Left and Right Brain Advertising19:57 The Love for Irish Radio20:49 The Power of Local Radio22:29 Creative Consistency in Advertising23:43 The Launch of Compound Creativity26:06 The Importance of Consistency in Branding27:11 The Role of Metrics in Marketing29:26 The Debate on Gated Content31:08 The Viral Marketing Stunt31:41 The Fashion Collaboration Offer35:00 Introduction and Setting the Scene35:26 A Memorable New Year's Eve in Ireland37:20 The Science of Sound and Cheese40:16 Exploring the Universe of Sound43:31 The Power of Sonic Branding44:48 Crafting a Sonic Identity57:35 The Role of AI in Audio Advertising61:26 Regulation and the Future of AI Voices65:27 Six Parameters for Successful Sonic Brands71:23 Conclusion and Reflections on Audio's Impact Hosted on Acast. See acast.com/privacy for more information.

Every now and then a situation comes around that stretches the limits of possibility. System1 is just such a situation, and private credit investors should take note. In this week's episode of Cloud 9fin, distressed legal analyst Jane Komsky and distressed credit analyst Swapnil Sawant reveal the playbook of SPAC-era darling System1's unique take on a liability management exercise that highlights a novel approach asset stripping. Read more about the mechanics of this deal in Swapnil's analysis on 9fin.com. To get involved in the podcast, drop us a line at podcast@9fin.com.

Jon Evans, Chief Customer Officer at System1 and Host of The Uncensored CMO podcast, shares how failure has led to his biggest successes and how being tasked with doing something that was never done before was one of the most frightening things in his life. We Cover: 05:05 – The lonely and risky leap into entrepreneurship06:55 – How Adam Morgan's book "Eat Big Fish" helped Jon embrace challenges11:13 – Turning failures into the biggest career breakthroughs12:56 – Battling corporate focus on Image vs. Reality16:14 – Thriving under pressure: How confidence grows from failure20:53 – Making hard decisions 22:36 – The challenge of saying no and asking for help28:36 – Why VCs value failure as part of feeling confident to invest in you29:48 – The importance of bouncing back from failure34:32 – Navigating uncertainty and constant pressure in freelance work35:36 – How building a CMO network led to a full-time role40:51 – How success exposes you to criticism and negativity44:47 – Supporting senior marketing executives through isolation48:11 – Jon's biggest regret: Why you should pursue your goals earlier52:11 – How trust alone can lead to six-figure investments54:22 – Building relationships that pay off, like compound interest56:23 – The support system that ensures consistent successDon't miss out on this thought-provoking episode.

Welcome to another episode of the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the fascinating world of marketing strategy and innovation with a special guest, Adam Morgan. Adam is a pioneer in business and marketing, best known for his book "Eat Big Fish," which has inspired countless brands to adopt a challenger mindset. He's also authored "The Pirate Inside" and "Overthrow" and hosts the podcast "Let's Make Things More Interesting." In this episode, Adam discusses his latest research with System1 and Peter Field on "The Cost of Dull," exploring the financial impact of uninspired advertising. Guest Bio:  Adam Morgan Partner, eatbigfish: Brand and Marketing Consultant On LinkedIn Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Timestamps 0:54 - About Adam 3:23 - Defining Dull 4:28 - The data sources of Dull 6:16 - Mediocrity inspired this research 10:01 - 4 the horseman of the dull-ocolypse  14:10 - Do dull ads influence consumer perceptions 17:33 - Optimizing to the average 18:27 - Sponsor - Quatical: Fractional Marketing Leadership 20:46 - The Smarter we get, the duller we get 22:07 - The financial impact of Dull 24:49 - Is average ad creative actually responsible? 27:34  - What makes impactful communication 30:15  - Emotion is more than tears 34:05 - Insurance industry has raised the B2B bar of creativity 36:19 - The % of B2B ads that are dull 41:07 - Attention & reach are different 43:03 - Dull inputs lead to dull outputs 44:10 - What is Risk and what is responsible 48:21 - Using AI in ad creative  52:52 - More about Adam 54:04 - Post Pod with V & Marc Literature: Risk & Responsibility: A lesson in creative responsibility The Cost of Dull with Peter Field — The Challenger Project | The Home of Challenger Brands Let's Make Your Brand More Interesting | Inc.com The £10m cost of dull advertising | WARC | The Feed

In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial endeavours at Britvic, through to being fired at Lucozade to finding a successful role in B2B at System1. We also discuss lessons Jon has learned from 150 podcast episodes with CMO's, agency creatives, founders and more.Timestamps00:00 - Intro00:43 - Jon's journey from tax to marketing10:18 - Deciding if you're more suited to corporate or entrepreneurial life12:35 - Why Jon got fired at Lucozade17:15 - Traits of a confident CMO18:35 - How do you go from tax to research?25:21 - Why Jon chose Richard Shotton as his first guest27:10 - Lesson's we can take from COVID times30:20 - What makes a great CMO36:49 - Do emotional ads really work?39:44 - Favourite campaign that didn't perform well with System141:19 - Is winning a Cannes Lion worth it or not?44:42 - How important is purpose in advertising?48:37 - Is AI the saviour of creativity?52:35 - What has Jon learned about leadership from Uncensored CMO guests?56:25 - Who would Jon love to have on the podcast?57:34 - Happy 50th Birthday Jon!

Welcome to the 150th edition of the Uncensored CMO podcast. To celebrate, I'm joined by Orlando Wood, my colleague at System1 and author of Lemon and Look Out, with the legend that is Sir John Hegarty, iconic founder of BBH. Today we're talking about why they believe a creative revolution is necessary for the industry and why they are collaborating on a new course "Advertising Principles Explained" as the antidote.Timestamps00:00:00 - Intro00:02:22 - Have Oasis created the most effective ad of all time?00:16:13 - What can we learn from the history of advertising?00:22:43 - The advertising landscape when John started BBH00:28:04 - The next creative revolution - Advertising Principles Explained00:32:32 - The scientific evidence for emotional advertising00:38:38 - Who is doing the best, most effective advertising today?00:41:58 - BBH work with Lynx / Axe00:44:55 - Why we need more humour in advertising00:49:32 - Advice to CMOs for selling in this approach00:51:44 - When does Advertising Principles Explained launch?00:54:42 - Campaigns that didn't go well for Sir John Hegarty00:57:11 - What role do planners have in the success of the creative00:57:33 - How did they sell in flat Eric to Levi's00:58:34 - How to challenge clients to think differently00:59:13 - What emerging trends will shape the future of advertising01:00:05 - What skills will the CMO of the future need?01:02:58 - What trend needs breaking today?

Walter Frye is Global Director of Brand and Retail Marketing at Amazon. In this role, he leads the mass marketing strategy to drive retail demand and brand love for Amazon and its products and services around the world. Walter also leads Amazon's multicultural strategy focused on driving affinity with Black and Hispanic audiences in the U.S. Since joining Amazon, Walter has produced multiple award-winning global campaigns, including Amazon's highly-rated “Joy is Shared” holiday ad and “Saving Sawyer,” which were rated as #1 Most Effective Ad Ever by System1 and the #1 best Super Bowl ad of 2023 by AdAge, respectively.  Prior to joining Amazon, Walter held various marketing leadership roles at American Express, where he worked for 15 years across experiential, social, design, partnerships and strategy. During his tenure, Walter developed their year-round Shop Small initiative in 20 countries worldwide as well as American Express' global entertainment and experiential strategy. He negotiated global deals with Live Nation, U.S. Open, Coachella, and Wimbledon, as well as brand's partnerships with wide range of music artists including Beyonce, Kendrick Lamar, Jay Z, Ariana Grande, and Taylor Swift.  Walter serves on the Board of Directors for The Trevor Project, the leading national organization providing suicide prevention services to LGBTQ youth. His awards include a prime-time Emmy for Outstanding Interactive Video (with Taylor Swift), Billboard 100 Most Powerful Players in Music, AdAge 40 Under 40 and the Out100. Walter holds an MBA from Harvard Business School received a bachelor's in Economics from Yale University.

Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr for participating. They're both genuinely interested in creative effectiveness. 

Maverick and his guest Philip review the 2015 release “The Big Short”. They discuss the plot, characters, and themes of the film, as well as their personal opinions and ratings. They explore the unique structure of the movie, which follows multiple storylines and incorporates elements of comedy and documentary. The hosts also discuss the flaws and motivations of the main characters and the effectiveness of the film's opening scene. They touch on the tension and stakes of the story, as well as the use of breaking the fourth wall. Overall, they give positive reviews and highlight the film's ability to make complex financial concepts accessible and engaging. The conversation explores the accuracy of the events depicted in the movie 'The Big Short' and the motives of the characters. It delves into the themes of manipulation in the financial system and the need for more regulation. The principal themes identified are the accuracy of the events, the motives of the characters, and the obstacle presented by the financial industry. The movie effectively portrays the impact of the 2008 financial crisis on various characters, highlighting the corruption and greed within the financial industry. The revelations in the story build into a grand picture of how corrupt the system was, leaving the average person to pay the price. The characters undergo some transformation, particularly Mark Baum coming to terms with his brother's death. The movie ends with a preachy message about the need for more government regulation, which could have been softer or removed entirely. Overall, the movie is entertaining and thought-provoking.----------Highlights:0:00 “The Big Short” Introduction11:36 Banks Exposition14:49 Flaws and Motivations30:08 Pseudonyms, Fiction, and Reality35:55 Motive and Themes of the Underdogs41:58 The Behemoth Financial Industry48:39 Disillusioned With the System1:02:04 Revelations and Endings1:07:09 Does Anyone Change?1:10:55 Satisfaction and Solutions1:19:42 What Would You Change?----------Show Notes:9 Points Rating System: https://www.alostplot.com/9-points/ #thebigshort #2008financialcrisis #greatrecession #alostplot #ryangosling #stevecarrell #christianbale #bradpitt #jeremystrong #governmentregulation #corruption #greed #financialindustry #housingindustry #stocks #shortposition #plot #characterdevelopment 

This week the crew is back for episode 382!0:20 - We At Briar TBH…1:25 - Episode Teaser: This Week on DCP…2:30 - Impressions: Hellblade (2): Senua's Sacrifice /w Rin Vixen32:00 - Elden Ring DLC Story Trailer49:50 - XDefiant Impressions w/Ms5000Watts57:45 - Entoria: The Last Song (Italian souls-like) Demo1:40:30 - Rapid Fire “The Other News…”1:05:50 - Animal Well1:09:30 - DESTINY 2 - Video Doc., New Cutscene1:33:00 - This Week in Destiny 2 News Updates1:37:30 - The New Pathfinder Quest / Bounty / Etc. System1:48:50 - New Subclass Balances and Changes2:04:13 - Exotic Changes2:10:00 - Questions from Social--------------------------------------------------------Find all of the DCP Members on Twitter: @teft | @TheBriarRabbit | @myelingames | @Mrs5oooWattsaArt by Ash: @AR_McDSocial Media and Twitch Management by Mr_Ar3s: @Mr_Ar3s--------------------------------------------------------Join us on our DCP LIVE Twitch Channel! https://www.twitch.tv/dcp_live/Our Patreon is now LIVE! https://www.patreon.com/dcp_liveJoin our DCP Discord Server! https://discord.gg/dcp--------------------------------------------------------We have a new merch store! Exclusive t-shirts and more incoming!https://store.streamelements.com/dcp_liveSave 5% on Scuf Gaming with code "DCP" https://scufgaming.com/--------------------------------------------------------

Download for Mobile | Podcast Preview | Full Timestamps Castle Super Beast Shirts: http://tinyurl.com/CSBshirts Please Stop Talking Podcast: https://www.youtube.com/channel/UC1LpNC2yPRYaXhEH8H8n1FA We Sell Clown Makeup & Shoe Polish, But We're All Out Of Clown Makeup Awkward Cringe Meeting? Or Resting B!%€# Face? Fist Bump At The Urinal Tekken 8 Impressions Eat The Clussy, Gain It's Power Watch live: twitch.tv/castlesuperbeast WWE's Vince McMahon accused of sexual assault and trafficking in lawsuit. In a graphic, disturbing lawsuit, ex-WWE employee Janel Grant claims Vince McMahon emotionally and physically abused her for years. B0tster: Long story short I need to scrub the branding off of what was previously known as Bloodborne Kart, which we will do. But that requires a short delay. Rocksteady was forced to pull Suicide Squad servers offline an hour into its early access release, after players experienced a bug which automatically completed the game when they logged in. NEWS: Embracer Group has canceled a Deus Ex video game that was in development for ~2 years and laid off 97 staff at Eidos Montreal Microsoft laid off nearly 2,000 people in its gaming division, or about eight percent of the division THQ Nordic and Embracer subsidiary Black Forest Games has reportedly cut 50% of its workforce. Black Forest Games reportedly cuts 50% of employees. Destroy All Humans developer is the latest Embracer-owned studio to experience layoffs A Final Fantasy VI Remake Would Take 20 Years, Speculates Kitase; Would Be Bigger Than Final Fantasy VII Remake Project