Podcasts about system1

What happens when one of the world's most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?In this unfiltered conversation, Mark Ritson joins Conor Byrne on That's What I Call Marketing for a fast-moving, hilarious, and deeply practical chat about what marketers are getting wrong and what still works.From pricing and profitability to AI and the Mini MBA, Ritson lays out the truths that most brands quietly ignore:

Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year; Sydney Sweeney for American Eagle. Craig reveals what really happened, why the brand partnered with Sydney, and how they handled the extreme social-media reaction. We discuss the data behind the campaign's success, the decision to pause before responding, and what the advertising press got wrong. Craig also shares lessons in brand leadership, navigating public scrutiny, and what it takes to be a successful CMO in 2025.Timestamps00:00 - Intro00:35 - The Travis Kelce x American Eagle collaboration01:51 - Why American Eagle partnered with Sydney Sweeney03:21 - Did American Eagle know the campaign was going to explode on social media04:24 - What caused the extreme reaction to the campaign?06:08 - The System1 scores for the Sydney Sweeney x American Eagle campaign08:11 - How did it feel seeing the campaign come under so much scrutiny?11:50 - Choosing to pause instead of reacting immediately13:41 - Dealing with the personal side of some of the comments15:09 - The actual results of the Sydney Sweeney campaign16:51 - The reaction vs the media buy - what was the impact?18:11 - When Jon almost closed the London Underground with Amaretto20:53 - Did the advertising press get it wrong about the American Eagle campaign?22:14 - Craig's advice for other marketers facing a crisis27:15 - Will American Eagle continue to work with Sydney Sweeney?28:31 - Are we entering a “Jeans Wars” era?29:40 - The product strategy for American Eagle30:51 - How important are celebrity endorsements in Fashion31:45 - What are the elements for success for American Eagle33:26 - 3 things that make a successful CMO in 202539:56 - What does a successful CMO look like?40:44 - The one thing to remember from this conversation

There's a lot of marketing effectiveness research out there. Binet and Field. Byron Sharp. Jenni Romaniuk. The Ehrenberg-Bass Institute. Karen Nelson-Field. Peter Field. System1. The Effies and the IPA databank. If you're trying to absorb all of this while doing your actual job, it's overwhelming.So we're making it simple: Eight fundamentals. These aren't tactics or channels. They're the underlying truths that emerge when you look at decades of research across thousands of brands, dozens of categories, and 50+ countries.In this episode, V and Marc break down:Strong Force vs. Weak Force - Why only 5% of buyers are ready to purchase right now, and why you need to build memory with the other 95%Growth Comes From Reach, Not Loyalty - Why big brands aren't more loved, they're just more boughtEasy to Mind, Easy to Find - Mental and physical availability: being thought of and being findableBothism: Balance Short & Long - Why you need both brand building (60%) and sales activation (40%)Creativity & Emotion Multiply Effectiveness - Why emotional campaigns are 11x more effective than rational onesFame & Consistency Build Memory - Why you should stop rebranding and commit to distinctive assets for decadesMaking Promises & Building Trust - Why your entire organization needs to deliver on what marketing promisesInvestment Drives Return - Why share of voice predicts share of marketThe pattern across all eight? They require playing a longer game than most marketers are willing to play. Time and consistency win. These are the laws of gravity for marketing—you can ignore them, but they're still operating.Whether you're in B2B or consumer, whether you're a CMO or running a small marketing team, these fundamentals apply. The question isn't "Do these apply to my business?" It's "How do I apply these to my specific context?"Chapters00:00 - Introduction & Overview"We took 39 sources... synthesized it all into eight fundamental principles"01:04 - Episode OpeningV and Marc introduce the episode and explain what fundamentals mean03:36 - List of 8 FundamentalsQuick overview of all eight principles04:36 - Fundamental #1: Strong Force vs. Weak ForceHow advertising actually works - the 5/95 rule11:46 - Fundamental #2: Growth Comes From Reach, Not LoyaltyWhy penetration beats retention19:06 - Fundamental #3: Easy to Mind, Easy to FindMental and physical availability27:45 - Fundamental #4: Bothism - Balance Short & LongThe 60/40 split and why you need both38:03 - Fundamental #5: Creativity & Emotion Multiply EffectivenessWhy emotional campaigns are 11x more effective46:31 - Fundamental #6: Fame & Consistency Build MemoryDistinctive assets and the danger of rebranding54:14 - Fundamental #7: Making Promises & Building TrustWhy your whole organization owns the brand promise01:00:11 - Fundamental #8: Investment Drives ReturnShare of voice predicts share of market01:08:22 - Synthesis & Wrap-UpThe pattern across all 8: Time and...

It's planners talking brands they've never worked on. This month, guest panelists Dan Ng, CSO at Johannes Leonardo, NYC and Steve Walls, CSO at Moon Rabbit join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

In this week's smallcap investing show, UK equity analyst & markets commentator Paul Scott & I discussed our latest thoughts on 24 stock ideas. 00:00 Recent buys & sells. Spectra Systems and Beeks Financials 01:35 & 06:25 Treatt 04:00 Tate & Lyle 08:25 Beeks Financial 16:05 Intercede 20:30 Unite Group 24:10 Grainger 25:40 B&M 30:20 Beauty Tech 34:50 Peel Hunt and Cavendish 35:55 CVS Group 38:05 Advertising agencies – System1 and M&C Saatchi 42:55 Inspiration Healthcare 49:35 AudioBoom 51:40 Ramdens 53:30 Speedy Hire 55:45 Mondi 58:35 Secure Trust Bank and Lloyds 1:00:40 Gooch & Housego 1:03:20 Topps Tiles 1:05:55 Vertu Motors 1:08:40 Angling Direct 1:10:50 Trustpilot #SPSY #BKS #TET #TATE #IGP #UTG #GRI #BME #TBTG #PEEL #CAV #SYS1 #SAA #IHC #BOOM #RFX #SDY #MNDI #STB #LLOY #GHH #TPT #VTU #ANG

ชมวิดีโอ EP นี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุด https://youtu.be/DPndqJMeG88 เคยไหม… เวลาความคิดในหัวตีกันเอง สัญชาตญาณเร่งให้เลือกทางหนึ่ง แต่เหตุผลกลับฉุดเราไปอีกทาง Human-ศาสตร์ เอพิโสดนี้ จะพาคุณเปิดประตูสู่ ‘สมองสองโหมด' จากแนวคิดกว่า 1,000 ปี สู่ทฤษฎีทางวิทยาศาสตร์สมัยใหม่ เพื่อหาคำตอบว่า ทำไมทุกการตัดสินใจของมนุษย์…ไม่เคยง่าย ดำเนินรายการโดย หมอเอ้ว-ชัชพล เกียรติขจรธาดา และ ปลายฝน-ภัทรสุดา บุญญศรี

It's planners talking brands they've never worked on. This month, guest panelists Lachlan Badenoch, CSO at Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me. 

00:00:25 Welcome to Social Skills Coaching00:00:37 Our featured book today is Practical Intelligence00:05:05 Two Systems of Thought00:08:25 Skepticism and critical thinking00:16:30 TakeawaysPractical Intelligence: How to Think Critically, Deconstruct Situations, Analyze Deeply, and Never Be Fooled By Patrick KingHear it Here - https://bit.ly/practicalintelligencekinghttps://www.amazon.com/dp/B08263KGHKNeuroscience-proven guidelines to think, act, and become smarter ASAP. It's not what you know, it's how you think.You've been fooled before. You've missed things. You've been slow on the uptake and others have passed you by. Radically transform your thinking for both speed AND accuracy.Think quickly on your feet to solve problems, overcome obstacles, and win arguments.Practical Intelligence is not a common “think smarter” book. No, it starts from biological bases of analytical thinking, and how we can re-program ourselves for deep insight. This book provides real, actionable tool after tool, because smart thinking is all about HOW, and not why or what. The bottom line is that you'll be able to apply this book's thinking models immediately, until they become habit.Better decision-making, smarter reasoning, and greater mental clarity.Patrick King is an internationally bestselling author. He has sold over a million books. His writing draws of a variety of sources, from research, academic experience, coaching, and real life experience.Learn to ask the intelligent questions, draw insight, and analyze situations.•How the body and brain must work together for quick thinking.•What it truly means to think deeply and analyze.•How to think about your thinking, and the obstacles that short circuit your good intentions.Science-based techniques to train your brain for optimal performance.•Mental models for optimal decision-making.•How to train your brain for speed.•Tips for divergent and creative thinking - generating ideas.Never get fooled again and find the truth in situations quickly.At first glance, most things seem fine. And maybe ignorance is bliss. But to think clearly, deeply, quickly, and effectively - you'll discover just how much of your life you have been missing, for better or worse.This is the fourth book in the “Clear Thinking and Fast Action” series as listed below:1. The Science of Getting Started: How to Beat Procrastination, Summon Productivity, and Stop Self-Sabotage2. The Art of Clear Thinking: Mental Models for Better Reasoning, Judgment, Analysis, and Learning. Upgrade Your Intellectual Toolkit.3. 10-Minute Philosophy: From Buddhism to Stoicism, Confucius and Aristotle - Bite-Sized Wisdom From Some of History's Greatest Thinkers4. Practical Intelligence: How to Think Critically, Deconstruct Situations, Analyze Deeply, and Never Be Fooled5. Learn To Think Using Thought Experiments: How to Expand Your Mental Horizons, Understand Metacognition, Improve Your Curiosity, and Think Like a Philosopher6. Take Rapid Action: Get Productive, Motivated, & Energized; Stop Overthinking & Procrastinating7. Relentless Focus: 27 Small Tweaks to Beat Procrastination, Skyrocket Productivity, Outsmart Distractions, & Do More in Less Time.

Andrew Tindall and System1 have assembled some of the most massive and comprehensive databases of advertising effectiveness, running the gamut from creative to medium. Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells. Learn more about your ad choices. Visit megaphone.fm/adchoices

The fastest way to grow 17 brands might be to advertise one.Kellogg's made a deliberate shift from spreading budget across 17 sub-brands to backing the masterbrand—reviving underused distinctive assets (hello, Cornelius), aligning a region on one idea, and building a creative platform with swagger. “Ultimately, a brand is a promise.”What this episode covers:Masterbrand vs sub-brands: Why the team said, “We absolutely have to back the master brand”—and how one super-asset can “float all the other boats.”Global idea, local truth: The universal insight—win the morning (“you do you”) or you compromise the day—rooted in a 300+ person ethnographic study across Europe.Distinctive Brand Assets with plot (not just props): The DBA audit that unlocked Back the Bird, plus the moment the team literally “backed the bird.”Music as memory structure: How Jurassic 5 became their first-ever ad license—and why the track was stress-tested on set until nobody could imagine the film without it.Retail reality: Competing with own-label through superior product + brand value, a ruthless shelf line—Get the Original—and activations only Kellogg's can do (e.g., EFL soccer camps).Effectiveness & scale: Ipsos and System1 pre-tests scored extremely highly; early sentiment is off the charts across UK/IE and also France/Italy—giving confidence to build the platform out.01:36 Kellogg's Legacy and Marketing Philosophy02:19 The Power of the Kellogg Master Brand06:20 Building Internal Alignment12:06 Global to Local Marketing Challenges20:44 Reviving Cornelius the Rooster24:20 Discovering Cornelius: The Strong DBA Asset25:08 The Role of Music in Advertising28:36 The Journey of Marketing Transformation32:46 Facing the Challenge of Own Label Brands37:19 The Power of Creativity and Brand Identity39:25 Measuring Success and Future Plans44:22 A Defining Moment for the Brand Hosted on Acast. See acast.com/privacy for more information.

WHY PRAY - IN THE KINGDOM SYSTEM

Planners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.

Planners talk about brands they've never worked on. Joining our panel of misfits this month are Julian Morgan, Head of Strategy at Rethink and Rachel Pool, Head of Strategy at Ogilvy, NYC. We talk Uber Eats and Corona. Thanks to Tracksuit and System1 for supporting this series.

In collaboration with TikTok, System1 have launched a new research paper called "The Long and the Short Form of It", explaining how brands can navigate and excel in this of this new world of short form content. In this episode I catch up with TikTok's Head of Business Marketing and Partnerships to discuss the research and help brands succeed on the platform.Timestamps00:00 - Intro02:05 - Sofia's marketing career04:04 - Why B2B marketing needs to be more human05:36 - TikTok's marketing journey over the past 5 years06:48 - How brands can use TikTok10:47 - How brands can work with creators on TikTok14:20 - How to make a TikTok that captures attention18:18 - The TikTok economy21:18 - Why authenticity pays off on TikTok22:57 - How people can get started creating on TikTok25:30 - Is TikTok just for teenagers?26:51 - TikTok as an entertainment platform, not as a social media platform27:54 - Romancing the creative vs proving the value32:00 - Sofia's leadership lessons

Many parents operate in a constant state of low-grade urgency; and it's not just in your head. In this episode with Dr. Blossom, we unpack how the default parent role reshapes your nervous system, leaving your body stuck in a state of chronic anticipation. You'll walk away with a clearer understanding of what's happening biologically, and how to finally come down. Contact: hello@drjenniferblossom.com  IG: @drjenniferblossom  THE SECOND BLOOM JOURNAL

We're back with another episode from the Croisette — and today, we unpack a busy (and very hot) Day 4 at Cannes Lions.Marc and Vassilis reflect on a standout presentation by Mark Ritson, who laid out three pillars for marketing effectiveness: fluency, emotion, and time — and challenged long-held assumptions about personalization, ad wearout, and brand purpose.They're also joined by Vanessa Chin, SVP of Marketing and Josh Fruttiger, VP of Global partnerships from System1, who share insights from their latest report, The Long and the Short Form of It (co-authored with Andrew Tindall), which explores how brands can build attention, recognition, and results through short-form video.Highlights include:Ritson's point: “Make fewer ads. Run them longer. Make more money.”Why distinctive brand assets matter more than your logoThe creative secret behind Corona's Cannes-winning eclipse campaignSystem1's forced fatigue study: why entertaining ads fatigue less and perform longerThe surprising absence of AI and personalization from the Croisette conversationThe myth of more = better: why 3,500 assets ≠ 3,500 ideasThe return of out-of-home — and what Super Bowl marketers can learn from itPlus, find out why entertainment outperforms even hard-selling tactics across both brand and conversion metrics.Stick around until the end to hear short interviews with Josh and Vanessa directly from the ground.Enjoy the episode!Timestamps:00:00 – Introduction01:12 – Recapping Day 4 at Cannes + why we need to talk about Ritson02:20 – Mark Ritson's 3 rules for effectiveness: fluency, emotion & time04:45 – Why we overvalue personalization and short-term refreshes06:30 – Creative consistency vs. fragmentation: 3,500 assets ≠ 3,500 ideas08:20 – The case for distinctiveness, memory, and emotional resonance10:00 – Interview: Josh Fruttiger (System1) on the long and the short form10:50 – How System1 + TikTok measured short-form creative performance13:15 – Entertainment vs. salesmanship: what actually converts?15:30 – Why lazy branding hurts attention — and what to do instead17:10 – What fluent devices and brand characters do better than logos18:30 – Ad fatigue is real, but good creative ages well20:00 – How to keep ideas fresh without losing consistency21:15 – Interview: Vanessa Chin (System1) on brand, storytelling, and Corona22:45 – The return of brand identity and emotional storytelling24:10 – System1's new out-of-home research and the future of Super Bowl ads25:15 – Vanessa's final takeaway from Cannes: sunscreen + storytelling26:00 – Outro: Thanks for keeping us in your ears

It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity is going next.Guests: Paula Bloodworth, Founder and Chief Strategy Officer Alien Baby, Chief Marketing Officer of Idris Elba's IE7; Rob Campbell, Chief Strategy Officer, Colenso; Andrew Tindall, SVP, Global Partnerships, System1; Natasha Maharaj, Global International Brands Director, Heineken; Vera Sidlova, Global Creative Thought Leadership Director, Kantar

When a show features planners talking about brands they've never worked on, you know it's gonna be fun, or at the very least weird. This month's On the Spot features two brands that appear to be headed in opposite directions: Tesla & Poppi. Guest panelists Ali Chastain, GSD at The Martin Agency and Matt Maynard, Head of Brand at Asana, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible. 

In this deeply emotional and inspiring episode of theRelentless Pursuit Podcast, host Joe Adams sits down with entrepreneur and dog trainer Baron Russell to explore his powerful journey through grief, hardship, and healing.Barron opens up about losing his best friend Calvin to suicide, enduring a painful divorce, and navigating a broken court system—while still building a successful life from the ground up. From surviving Hurricane Katrina and working in corrections, to launching multiple businesses including Middle Tennessee Canine, Baron's story is one of relentless faith, purpose, andresilience.They also dive into fatherhood, overcoming fear, parental alienation, and the power of therapy dogs in schools. This episode is a raw reminder that no matter how heavy life gets, there's always purpose in the pain—and a future worthbuilding.

¿iOS 26? ¿En serio, Apple? Mark Gurman acaba de revelar que Apple planea saltar directamente a iOS 26, abandonando la numeración tradicional por un sistema basado en años. Pero, ¿es esto realmente revolucionario o simplemente el próximo capítulo en 48 años de cambios constantes de naming? En este episodio hacemos un recorrido exhaustivo por la historia completa del naming de Apple, desde el Apple I de 1976 hasta el presente. Descubrirás por qué Apple III fue un fracaso que cambió todo, cómo System Software se convirtió en Mac OS por culpa de los clones, por qué se quedaron sin nombres de felinos, y las verdaderas razones detrás de cada cambio de estrategia. Analizamos también el caos del naming del hardware: Power Macintosh, iMac, PowerBook, MacBook, y por supuesto, la montaña rusa numerológica del iPhone que nos llevó del iPhone 8 al iPhone X saltándose el 9, para luego volver a los números con el 11, 12, 13... hasta llegar al actual iPhone 16e. ¿Es iOS 26 una evolución natural o simplemente otro experimento más en la larga historia de inconsistencias de Apple? Te damos todos los datos históricos para que seas tú quien saque las conclusiones.

19KEYS.COM/Money to sign up for the mind right money right challenge today!

Rankin Carroll is the Chief Brand Officer at Mars, having joined the company in 2002. Mars is responsible for some of the most well-known advertising in the world, for brands including M&M's, Twix, Snickers, Skittles, and more. Jon speaks to Rankin about long-term brand building vs. performance marketing, how to get the most out of agencies, and what it takes to build a portfolio of incredible brands.Timestamps00:00 - Intro00:52 - Rankin's career journey05:49 - How the Chief Brand Officer role works at Mars07:37 - Marketing mix spend at Mars – can you implement a fully earned strategy?13:27 - Brand building vs. performance marketing15:13 - How Mars stays so consistent with their marketing19:06 - The power of consistency and longevity at Mars24:55 - How agencies can get the most out of their clients32:09 - How Twix became a $1 billion brand38:41 - Own Goal Snickers AI campaign explained40:43 - The dominance of M&M's advertising in the System1 database44:40 - The power of the M&M's characters48:04 - Rankin's advice to young marketers

This month, Starbucks and JCPenney. Guest panelists Mary Bakarich, Group Strategy Director at Johannes Leonardo and Christopher Owens, Head of Strategy at TRG join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible. 

Ron, of Ronko Enterprises, mistakenly thinks that you need a satellite antennae when you pray so that God can hear you. Two old hecklers in the audience set the record straight! We live in the presence of God when we are His children. “But as many as received Him, to them He gave the right to become children of God...” John 1:12 PoP1 #kids, #christiankids, #bedtimestoriesforkids, #storiesforchristiankids, #biblelessonsforkids, #godhearsmewhenipray, #prayer, #believeandreceive, #believeonjesus, #fishbytesforkids, #fishbytes4kids, #fishbitesforkids, #fishbites4kids, #ronandcarriewebb, #roncarriewebb

Sir John Hegarty or Jon Evans? What if you had to pick between two of your closest industry friends… ..on camera?That's exactly the dilemma we threw at Orlando Wood, CIO at System1, in his Fast & The Curious.

Why modern marketing is broken and how you can fix it, as a leader.Orlando Wood, Chief Innovation Officer at System1 and author of Lemon, Look Out, and Advertising Principles Explained, reveals why advertising has lost its soul and how the shift from right-brain to left-brain thinking is hurting creativity, leadership, and human connection. If you've felt that marketing is becoming more mechanical, and leadership more rigid this episode will make it click.We Cover: 00:46 – Why today's marketing is losing impact01:04 – The bold idea behind Lemon and why it shocked the industry06:42 – Why advertising lost its human touch13:27 – How grief changes your leadership lens19:30 – The truth about creativity: how it really happens22:03 – Small habits that activate your creative thinking22:54 – Leadership today: why emotional connection matters25:56 – Will AI revive creativity or kill it?30:02 – The hidden value of learning from the past35:57 – How to push bold ideas through doubt and resistance40:18 – What Orlando would tell his younger self41:46 – Final thoughtsDon't miss out on this powerful episode.

How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC's Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill.Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1.WARC Members get the full report ⁠⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck's worth of charts to help you make your argument to the CFO. If you're yet to subscribe, don't worry - you can also ⁠⁠get the full report here⁠⁠.

This month's guest panelists, Marika Wiggin, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for making this new series possible. 

Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. He joins Jon in a special live episode in London and lives up to his billing as the most uncensored guest of all time. Scott takes big swings at the advertising industry throughout the episode - despite the audience of CMOs - claiming that the days of the CMO are numbered. He continues with his damning commentary on why the era of brand is dead, why rage is the new sex, why young men are in trouble and what marketers need to do in the age of AI.Timestamps00:00 - Intro02:15 - How does Scott deal with the online negativity?09:00 - Why the CEO saviours of social media won't be turning up16:13 - Scott's thoughts on the Adolescence Netflix show23:51 - Why marketers need to do the hard things27:56 - How does Prof G assess a business opportunity33:36 - What corporate employees can learn from entrepreneurship40:22 - Why the CMOs days are numbered47:33 - How should marketers approach AI56:06 - What things has Prof G been profoundly wrong aboutThank you to System1 for making the live event possible.CreditsHost: Jon EvansExecutive Producer: James McKinvenDirector: Kerry CollingeEvent management: Lara Zwirn, Gen NorrisSocial media: Sam PriceEvent graphics: Colin JenkinsonProduction: Kinura

This is the third in our series of podcasts that talks to each of WARC's partners about the evidence they contributed to WARC's report, The Multiplier Effect, which lays out the evidence for how investment in brand drives business growth. Americas Editor Ann Marie Kerwin and System1's Jon Evans talk about how creativity contributes to effectiveness, why brand platforms are stronger than campaigns, the cost of dull and how brand building ads drive both short term sales and lasting brand impressions.

Welcome to episode one of a new monthly show. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits to talk about Vrbo and Duluth Trading Company. Thanks to System1 and Tracksuit for making this new series possible. 

Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of Coca-Cola and Post Malone) and some of the interesting innovations the brand has worked on.Timestamps00:00 - Intro00:46 - Eugenia's marketing journey01:33 - What can we learn from the Unilever approach to marketing?02:27 - How Dove turned into the brand it is today05:42 - How Eugenia started with Oreo06:33 - The “stay playful” positioning09:49 - The best way to eat an Oreo cookie11:08 - Managing a 110 year old brand12:14 - The Oreo playbook for marketing in different regions15:18 - Oreo's collab with Coca-Cola18:49 - Oreo's approach to innovation21:14 - System1 testing on Oreo innovations23:40 - Innovations from around the world25:23 - The surprising Coca-Cola collaboration25:52 - Oreo's SuperBowl ad in 202428:34 - Winning a Cannes Lion for a tweet30:34 - Why is humour not used more35:37 - Oreo x Post Malone collab38:07 - Creative process for collabs39:02 - How to lead a $4.5b organisation43:57 - Advice to aspiring CMOs

// GUEST //X: ⁠https://x.com/satmojoe⁠What's the Problem? X: ⁠https://x.com/SatsVsFiat⁠Website: ⁠https://www.satsvsfiat.com/⁠ // SPONSORS //The Farm at Okefenokee: ⁠https://okefarm.com/⁠iCoin: ⁠https://icointechnology.com/breedlove⁠Heart and Soil Supplements (use discount code BREEDLOVE): ⁠https://heartandsoil.co/⁠In Wolf's Clothing: ⁠https://wolfnyc.com/⁠Blockware Solutions: ⁠https://mining.blockwaresolutions.com/breedlove⁠On Ramp: ⁠https://onrampbitcoin.com/?grsf=breedlove⁠Mindlab Pro: ⁠https://www.mindlabpro.com/breedlove⁠Coinbits: ⁠https://coinbits.app/breedlove⁠ // PRODUCTS I ENDORSE //Protect your mobile phone from SIM swap attacks: ⁠https://www.efani.com/breedlove⁠Noble Protein (discount code BREEDLOVE for 15% off): ⁠https://nobleorigins.com/⁠Lineage Provisions (use discount code BREEDLOVE): ⁠https://lineageprovisions.com/?ref=breedlove_22⁠Colorado Craft Beef (use discount code BREEDLOVE): ⁠https://coloradocraftbeef.com/⁠ // SUBSCRIBE TO THE CLIPS CHANNEL //⁠https://www.youtube.com/@robertbreedloveclips2996/videos⁠ // OUTLINE //0:00 - WiM Episode Trailer1:12 - “What's the Problem?”10:04 - The Pernicious Cycle of Keynesian Systems26:15 - Breaking Out of the Fiat World28:41 - The Farm at Okefenokee30:00 - iCoin Bitcoin Wallet31:32 - Bitcoiner Openness, Disagreeability, and Humility32:46 - Many Problems are Downstream of Broken Money35:41 - Explaining Bitcoin to the Layperson40:07 - Money Printing Enables Theft to Fund War47:07 - Heart and Soil Supplements48:07 - Helping Lightning Startups with In Wolf's Clothing49:01 - All Government Spending is Capital Misallocation58:00 - Fight the System or Defund the System1:04:00 - Ikigai and What Individual Bitcoiners Can Do1:16:28 - Mine Bitcoin with Blockware Solutions1:17:47 - OnRamp Bitcoin Custody1:19:10 - Personality Dispositions of Bitcoiners and Broader Inclusion1:27:47 - Elon Musk and Business Bitcoin Adoption1:34:32 - Bitcoin Adoption is a Positive Feedback Loop1:42:05 - Mind Lab Pro Supplements1:43:13 - Buy Bitcoin with Coinbits1:44:41 - Physics, Inference, and Bitcoin1:52:05 - Joe Bryan's Orange-Pill Paradigm Shift1:58:41 - Financial and Linguistic Liberation2:00:51 - The Inevitability of Bitcoin?2:03:55 - Reactions to “What's the Problem?” “What's the Problem?”2:15:12 - Introduction
2:16:45 – The Problems We All Face
2:17:32 – The Island: A Story of Two Sides
2:21:06 – A Free Market with Perfect Money
2:24:18 – The Government Arrives…
2:26:37 – Manipulation of the Money Supply
2:35:12 – An Ever-Growing Crisis
2:38:48 – The Inevitable Collapse of Government Money
2:45:52 – The Real World Problems with our Money
2:51:09 – What's the Solution? Bitcoin
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Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why the brand versus performance debate misses the point. They discover that integrating both approaches creates a powerful multiplier effect that can boost revenue ROI by up to 90%.Topics covered:   [01:00] "The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era"[03:00] The performance plateau problem[04:00] Revenue ROI declines 40% when brand building stops[05:00] Brand and performance integration increases ROI by 25-100%[06:00] The best brands allocate 40-60% to brand building[06:45] Paid search is over-credited by 190% in conversions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC, Analytic Partners, BERA.ai, Prophet, & System1. (2025). The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era. WARC.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

We continue our discussion of how to choose or make the best rpg system

This week we begin a long examination of the factors that go into choosing or creating a game system for your campaign.

Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel. Through creativity and consistency, AB InBev have produced some of the most effective campaigns of the past few years, often topping out the System1 charts. This has led to Marcel and his team to win some incredible awards, including WFA marketer of the year (Marcel) and most effective marketer of the year by the Effies (AB InBev).Timestamps00:00 - Intro00:48 - Marcel's journey to running the biggest portfolio in the world03:51 - The global beer brands Marcel oversees04:27 - How to manage such a large portfolio of brands07:04 - Being the most effective marketing team for the past 3 years09:39 - The Olympics partnership13:08 - How important is creativity to deliver effectiveness16:35 - How to demonstrate the power of marketing internally18:10 - Why campaign consistency is so important for AB InBev21:25 - The most effective ad by AB InBev22:39 - Having 4 brands with Super Bowl ads24:53 - Stella Artois 2025 Super Bowl ad with David Beckham30:20 - Michelob Ultra at Super Bowl33:29 - Executing a campaign across platforms36:18 - The relationship with creative agencies40:07 - Marcel's advice to CMOs

Welcome back to another episode of The Sleeping Barber Podcast!Super Bowl 59 may be over, but the ads are still making waves! Today, we're joined by Vanessa Chin, SVP at System1, to break down the intricacies of Super Bowl advertising.We analyze four standout ads and explore how they scored across Star, Spike, and Fluency, diving into key topics like:- The effectiveness of creative quality- The power of emotional responses in advertising- The role of pre-testing in shaping winning ad strategiesTune in for an insightful discussion on what makes a Super Bowl ad truly resonate!One last thought. We would also encourage you to head over to watch this episode on YouTube. This way you can watch the System 1 tech in action!https://youtu.be/9QU1ZUDXWtQOur Guest:Vanessa Chin - SVP of Marketing at System 1https://www.linkedin.com/in/vanessamackeychin/System 1 - Creative Effectiveness Platform measures emotion to predict the business impact of adshttps://system1group.com/Follow Our Updates:⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Introduction03:01 - Understanding System One's Creative Effectiveness Metrics05:43 - The Importance of Creative Quality in Advertising08:54 - Comparing Super Bowl Ads to Regular Ads11:43 - The Role of Pre-Testing in Advertising14:47 - Navigating Internal Conversations with Pre-Testing Data17:43 - Case Study: Reese's Don't Eat Lava Ad20:13 - Analyzing Emotional Responses in Advertising22:58 - Case Study: Budweiser's First Delivery Ad27:59 - Emotional Resonance in Advertising32:19 - The Power of Music in Ads36:14 - Celebrity Influence in Super Bowl Ads44:15 - The Success of Doritos' Crash the Super Bowl50:18 - Brand Fluency and Recognition Strategies56:45 - Post Pod with V and MarcBackground Research & Links:https://system1group.com/uncategorized/our-metrics-explainedhttps://www.emarketer.com/content/super-bowl-deliver-on-ratings--ads--streaminghttps://www.westwoodone.com/blog/2024/08/12/adelaide-attentiveness-measurement-1000-of-am-fm-radio-ads-require-2635-worth-of-facebook-ads-to-achieve-the-same-level-of-attention-audio-platforms-generate-nearly-the-same-attentiveness-as-tv/https://www.smartmarketing.me/attention-gained-by-different-media.htmlhttps://www.thinkbox.tv/research/thinkbox-research/the-drivers-of-profitabilityhttps://www.cbsnews.com/news/how-much-do-2025-super-bowl-commercials-cost-heres-the-price-tag-on-ads-this-year/https://system1group.com/the-extraordinary-cost-of-dullhttps://podcasts.apple.com/ca/podcast/sbp-091-the-cost-of-dull-ads-with-adam-morgan/id1609811324?i=1000671637754https://ipa.co.uk/news/creative-consistency

What happens when three planners and an ad pre-tester get together to hear how their favorite spots rated? Needless to day, it's soul crushing and hilarious. Jaime McGill of DDB, Chicago, Andrew Tindall of System1 and Stephanie Ehui of TBWA/Chiat/Day, Los Angeles join me. 

The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the Super Bowl in 2024 was Pfizer, and they're back again this year with an ad that has blown the socks off the Pharma category. Their big game ad "Knock Out", scored 4.4 stars in System1 testing, also making it one of the best ads overall. I speak with Pfizer CMO, Susan Rienow about what it takes to create such a successful ad in the most competitive environment.Timestamps00:00 - Intro01:20 - Susan's successful career so far03:19 - What Pfizer does and their mission04:21 - The Covid vaccine rollout06:29 - The role of insights for making business decisions07:36 - Dealing with the complexities of different audiences10:12 - Managing the impact of fair balance in advertising14:51 - The role of Pfizer's advertising17:04 - Why have Pfizer gone all in with a Super Bowl ad20:12 - The Pfizer Super Bowl ad in 202525:20 - What role does testing play for creating an effective ad33:31 - The role of testing giving confidence to the board37:39 - How tiny changes can make such a big difference39:15 - How to evaluate the impact of a Super Bowl ad41:22 - What makes a great CMO46:40 - Advice Susan would give to young marketers

Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Readwise Reader at https://readwise.io/davidperell/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ TIMESTAMPS 00:00:00 Intro 00:00:20 Hormozi's cave 00:05:35 Discovery process 00:12:32 Fix problems using MECE 00:13:43 Marketing “$100M Leads” 00:20:55 Writing for YouTube vs Books 00:27:13 The pain is the pitch 00:31:37 Break down the world into frameworks 00:34:09 10x more effort = 1000x results 00:38:24 Understanding the table of contents 00:49:27 The only app I use to read articles [Readwise Reader] 00:50:53 How to think about your audience 00:54:22 The #1 creator mistake 00:57:58 The business of Hormozi's books 01:02:04 The love for writing as a kid 01:04:34 Hormozi's ideal university writing class ALEX HORMOZI https://www.youtube.com/@AlexHormozi https://www.instagram.com/hormozi/ https://x.com/alexhormozi/ https://acquisition.com FOLLOW ME YouTube: https://www.youtube.com/@DavidPerellChannel Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

The housing industry is now under attack. A legal system that is broken and now landlords have to deal with untold losses from fires. Find out what steps housing providers can take. Dennis Block 800 77-EVICT (38428) WWW.EVICT123.COM

The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We guessed how they rated with consumers and then heard the reality. Oops! Thanks to our panelists Joe Nio, CSO at HighDive, Samantha Cescau, Head of Strategy at Leo Burnett, Chad Broude, CCO of Highdive and Andrew Tindall, SVP Partnerships at System1. Thanks also to our live tour sponsors, WARC, Tracksuit and The Effies. And to Highdive for hosting. Happy Holidays and Merry Christmas to everyone.

After 16 and a half years, I will be stepping down from being the host of TechStuff. We'll talk more about the future of the show soon, but today's episode is all about the history and evolution of the little podcast that tried to demystify technology, critically examine the industry, and make tons of puns in the process.  See omnystudio.com/listener for privacy information.

This week the crew is back for episode 382!0:20 - We At Briar TBH…1:25 - Episode Teaser: This Week on DCP…2:30 - Impressions: Hellblade (2): Senua's Sacrifice /w Rin Vixen32:00 - Elden Ring DLC Story Trailer49:50 - XDefiant Impressions w/Ms5000Watts57:45 - Entoria: The Last Song (Italian souls-like) Demo1:40:30 - Rapid Fire “The Other News…”1:05:50 - Animal Well1:09:30 - DESTINY 2 - Video Doc., New Cutscene1:33:00 - This Week in Destiny 2 News Updates1:37:30 - The New Pathfinder Quest / Bounty / Etc. System1:48:50 - New Subclass Balances and Changes2:04:13 - Exotic Changes2:10:00 - Questions from Social--------------------------------------------------------Find all of the DCP Members on Twitter: @teft | @TheBriarRabbit | @myelingames | @Mrs5oooWattsaArt by Ash: @AR_McDSocial Media and Twitch Management by Mr_Ar3s: @Mr_Ar3s--------------------------------------------------------Join us on our DCP LIVE Twitch Channel! https://www.twitch.tv/dcp_live/Our Patreon is now LIVE! https://www.patreon.com/dcp_liveJoin our DCP Discord Server! https://discord.gg/dcp--------------------------------------------------------We have a new merch store! Exclusive t-shirts and more incoming!https://store.streamelements.com/dcp_liveSave 5% on Scuf Gaming with code "DCP" https://scufgaming.com/--------------------------------------------------------