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This month's guest panelists, Marika Wiggin, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for making this new series possible.
Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. He joins Jon in a special live episode in London and lives up to his billing as the most uncensored guest of all time. Scott takes big swings at the advertising industry throughout the episode - despite the audience of CMOs - claiming that the days of the CMO are numbered. He continues with his damning commentary on why the era of brand is dead, why rage is the new sex, why young men are in trouble and what marketers need to do in the age of AI.Timestamps00:00 - Intro02:15 - How does Scott deal with the online negativity?09:00 - Why the CEO saviours of social media won't be turning up16:13 - Scott's thoughts on the Adolescence Netflix show23:51 - Why marketers need to do the hard things27:56 - How does Prof G assess a business opportunity33:36 - What corporate employees can learn from entrepreneurship40:22 - Why the CMOs days are numbered47:33 - How should marketers approach AI56:06 - What things has Prof G been profoundly wrong aboutThank you to System1 for making the live event possible.CreditsHost: Jon EvansExecutive Producer: James McKinvenDirector: Kerry CollingeEvent management: Lara Zwirn, Gen NorrisSocial media: Sam PriceEvent graphics: Colin JenkinsonProduction: Kinura
This is the third in our series of podcasts that talks to each of WARC's partners about the evidence they contributed to WARC's report, The Multiplier Effect, which lays out the evidence for how investment in brand drives business growth. Americas Editor Ann Marie Kerwin and System1's Jon Evans talk about how creativity contributes to effectiveness, why brand platforms are stronger than campaigns, the cost of dull and how brand building ads drive both short term sales and lasting brand impressions.
Welcome to episode one of a new monthly show. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits to talk about Vrbo and Duluth Trading Company. Thanks to System1 and Tracksuit for making this new series possible.
Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of Coca-Cola and Post Malone) and some of the interesting innovations the brand has worked on.Timestamps00:00 - Intro00:46 - Eugenia's marketing journey01:33 - What can we learn from the Unilever approach to marketing?02:27 - How Dove turned into the brand it is today05:42 - How Eugenia started with Oreo06:33 - The “stay playful” positioning09:49 - The best way to eat an Oreo cookie11:08 - Managing a 110 year old brand12:14 - The Oreo playbook for marketing in different regions15:18 - Oreo's collab with Coca-Cola18:49 - Oreo's approach to innovation21:14 - System1 testing on Oreo innovations23:40 - Innovations from around the world25:23 - The surprising Coca-Cola collaboration25:52 - Oreo's SuperBowl ad in 202428:34 - Winning a Cannes Lion for a tweet30:34 - Why is humour not used more35:37 - Oreo x Post Malone collab38:07 - Creative process for collabs39:02 - How to lead a $4.5b organisation43:57 - Advice to aspiring CMOs
// GUEST //X: https://x.com/satmojoeWhat's the Problem? X: https://x.com/SatsVsFiatWebsite: https://www.satsvsfiat.com/ // SPONSORS //The Farm at Okefenokee: https://okefarm.com/iCoin: https://icointechnology.com/breedloveHeart and Soil Supplements (use discount code BREEDLOVE): https://heartandsoil.co/In Wolf's Clothing: https://wolfnyc.com/Blockware Solutions: https://mining.blockwaresolutions.com/breedloveOn Ramp: https://onrampbitcoin.com/?grsf=breedloveMindlab Pro: https://www.mindlabpro.com/breedloveCoinbits: https://coinbits.app/breedlove // PRODUCTS I ENDORSE //Protect your mobile phone from SIM swap attacks: https://www.efani.com/breedloveNoble Protein (discount code BREEDLOVE for 15% off): https://nobleorigins.com/Lineage Provisions (use discount code BREEDLOVE): https://lineageprovisions.com/?ref=breedlove_22Colorado Craft Beef (use discount code BREEDLOVE): https://coloradocraftbeef.com/ // SUBSCRIBE TO THE CLIPS CHANNEL //https://www.youtube.com/@robertbreedloveclips2996/videos // OUTLINE //0:00 - WiM Episode Trailer1:12 - “What's the Problem?”10:04 - The Pernicious Cycle of Keynesian Systems26:15 - Breaking Out of the Fiat World28:41 - The Farm at Okefenokee30:00 - iCoin Bitcoin Wallet31:32 - Bitcoiner Openness, Disagreeability, and Humility32:46 - Many Problems are Downstream of Broken Money35:41 - Explaining Bitcoin to the Layperson40:07 - Money Printing Enables Theft to Fund War47:07 - Heart and Soil Supplements48:07 - Helping Lightning Startups with In Wolf's Clothing49:01 - All Government Spending is Capital Misallocation58:00 - Fight the System or Defund the System1:04:00 - Ikigai and What Individual Bitcoiners Can Do1:16:28 - Mine Bitcoin with Blockware Solutions1:17:47 - OnRamp Bitcoin Custody1:19:10 - Personality Dispositions of Bitcoiners and Broader Inclusion1:27:47 - Elon Musk and Business Bitcoin Adoption1:34:32 - Bitcoin Adoption is a Positive Feedback Loop1:42:05 - Mind Lab Pro Supplements1:43:13 - Buy Bitcoin with Coinbits1:44:41 - Physics, Inference, and Bitcoin1:52:05 - Joe Bryan's Orange-Pill Paradigm Shift1:58:41 - Financial and Linguistic Liberation2:00:51 - The Inevitability of Bitcoin?2:03:55 - Reactions to “What's the Problem?” “What's the Problem?”2:15:12 - Introduction 2:16:45 – The Problems We All Face 2:17:32 – The Island: A Story of Two Sides 2:21:06 – A Free Market with Perfect Money 2:24:18 – The Government Arrives… 2:26:37 – Manipulation of the Money Supply 2:35:12 – An Ever-Growing Crisis 2:38:48 – The Inevitable Collapse of Government Money 2:45:52 – The Real World Problems with our Money 2:51:09 – What's the Solution? Bitcoin 2:52:57 – How to Learn More about Bitcoin and Stay in Touch // PODCAST //Podcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsERSS Feed: https://feeds.simplecast.com/MLdpYXYI // SUPPORT THIS CHANNEL //Bitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://account.venmo.com/u/Robert-Breedlove-2 // SOCIAL //Breedlove X: https://x.com/Breedlove22WiM? X: https://x.com/WhatisMoneyShowLinkedin: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22Substack: https://breedlove22.substack.com/All My Current Work: https://linktr.ee/robertbreedlove
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why the brand versus performance debate misses the point. They discover that integrating both approaches creates a powerful multiplier effect that can boost revenue ROI by up to 90%.Topics covered: [01:00] "The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era"[03:00] The performance plateau problem[04:00] Revenue ROI declines 40% when brand building stops[05:00] Brand and performance integration increases ROI by 25-100%[06:00] The best brands allocate 40-60% to brand building[06:45] Paid search is over-credited by 190% in conversions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: WARC, Analytic Partners, BERA.ai, Prophet, & System1. (2025). The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era. WARC. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
We continue our discussion of how to choose or make the best rpg system
A world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how Out-of-Home works,” he says, particularly the critical need to land the brand within two seconds. At face value, not a wholly positive headline for the medium. But System1 has come up with a formula that, its data strongly suggests, massively improves effectiveness. It’s not rocket science. For example, just placing your logo at the top of an Out-of-Home ad increases brand recognition four times versus a logo parked at the bottom. Likewise be consistent – entertaining and never boring – and keep messaging simple and positive to get much higher brand lift, and ultimately, sales. On that front, Tindall says there is a false divide between brand and performance campaigns: The long, i.e. brand, always drives the short, i.e. performance. The research with JCDecaux, “allows us to add a lot more nuance to what is a very non-nuanced industry” and underlines why brand and demand “need to be brought back a little bit closer together”. Brands nailing Out-of-Home effectiveness locally include Compare the Market with its Meerkats, Uber Eats with the Wiggles and Simon Cowell, Specsavers and Ocean Spray, per Tindall. Sephora’s latest campaign, he says, is one of the highest scoring Out-of-Home ads System1 has ever tested. The bottom line? “The single standout thing for me in this research is it confirms that creative is the make and break of how effective a campaign can be.” Tindall, plus JCDecaux’s Cris Smart and Scott Jenkins, unpack the research’s key findings – and the seven simple steps to massively boost Out-of-Home effectiveness.See omnystudio.com/listener for privacy information.
This week we begin a long examination of the factors that go into choosing or creating a game system for your campaign.
Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel. Through creativity and consistency, AB InBev have produced some of the most effective campaigns of the past few years, often topping out the System1 charts. This has led to Marcel and his team to win some incredible awards, including WFA marketer of the year (Marcel) and most effective marketer of the year by the Effies (AB InBev).Timestamps00:00 - Intro00:48 - Marcel's journey to running the biggest portfolio in the world03:51 - The global beer brands Marcel oversees04:27 - How to manage such a large portfolio of brands07:04 - Being the most effective marketing team for the past 3 years09:39 - The Olympics partnership13:08 - How important is creativity to deliver effectiveness16:35 - How to demonstrate the power of marketing internally18:10 - Why campaign consistency is so important for AB InBev21:25 - The most effective ad by AB InBev22:39 - Having 4 brands with Super Bowl ads24:53 - Stella Artois 2025 Super Bowl ad with David Beckham30:20 - Michelob Ultra at Super Bowl33:29 - Executing a campaign across platforms36:18 - The relationship with creative agencies40:07 - Marcel's advice to CMOs
Welcome back to another episode of The Sleeping Barber Podcast!Super Bowl 59 may be over, but the ads are still making waves! Today, we're joined by Vanessa Chin, SVP at System1, to break down the intricacies of Super Bowl advertising.We analyze four standout ads and explore how they scored across Star, Spike, and Fluency, diving into key topics like:- The effectiveness of creative quality- The power of emotional responses in advertising- The role of pre-testing in shaping winning ad strategiesTune in for an insightful discussion on what makes a Super Bowl ad truly resonate!One last thought. We would also encourage you to head over to watch this episode on YouTube. This way you can watch the System 1 tech in action!https://youtu.be/9QU1ZUDXWtQOur Guest:Vanessa Chin - SVP of Marketing at System 1https://www.linkedin.com/in/vanessamackeychin/System 1 - Creative Effectiveness Platform measures emotion to predict the business impact of adshttps://system1group.com/Follow Our Updates:https://www.linkedin.com/company/sleeping-barber/Get in touch with our hosts:Marc Binkley: https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/Timestamps:00:00 - Introduction03:01 - Understanding System One's Creative Effectiveness Metrics05:43 - The Importance of Creative Quality in Advertising08:54 - Comparing Super Bowl Ads to Regular Ads11:43 - The Role of Pre-Testing in Advertising14:47 - Navigating Internal Conversations with Pre-Testing Data17:43 - Case Study: Reese's Don't Eat Lava Ad20:13 - Analyzing Emotional Responses in Advertising22:58 - Case Study: Budweiser's First Delivery Ad27:59 - Emotional Resonance in Advertising32:19 - The Power of Music in Ads36:14 - Celebrity Influence in Super Bowl Ads44:15 - The Success of Doritos' Crash the Super Bowl50:18 - Brand Fluency and Recognition Strategies56:45 - Post Pod with V and MarcBackground Research & Links:https://system1group.com/uncategorized/our-metrics-explainedhttps://www.emarketer.com/content/super-bowl-deliver-on-ratings--ads--streaminghttps://www.westwoodone.com/blog/2024/08/12/adelaide-attentiveness-measurement-1000-of-am-fm-radio-ads-require-2635-worth-of-facebook-ads-to-achieve-the-same-level-of-attention-audio-platforms-generate-nearly-the-same-attentiveness-as-tv/https://www.smartmarketing.me/attention-gained-by-different-media.htmlhttps://www.thinkbox.tv/research/thinkbox-research/the-drivers-of-profitabilityhttps://www.cbsnews.com/news/how-much-do-2025-super-bowl-commercials-cost-heres-the-price-tag-on-ads-this-year/https://system1group.com/the-extraordinary-cost-of-dullhttps://podcasts.apple.com/ca/podcast/sbp-091-the-cost-of-dull-ads-with-adam-morgan/id1609811324?i=1000671637754https://ipa.co.uk/news/creative-consistency
In this episode of the WARC podcast, Becca Peel, the head of advisory at Contagious North America, and Vanessa Chin, senior VP of marketing for System1, unpack what stood out about this year's ads with Cathy Taylor, US Commissioning Editor for WARC.
What happens when three planners and an ad pre-tester get together to hear how their favorite spots rated? Needless to day, it's soul crushing and hilarious. Jaime McGill of DDB, Chicago, Andrew Tindall of System1 and Stephanie Ehui of TBWA/Chiat/Day, Los Angeles join me.
Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad slot or with a more modest organisation attempting to leverage the 120 million strong audience in real time, the opportunities are boundless... but unfortunately, so are the risks.On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:22) joins host and Multimedia Editor Jospeh Arthur to discuss recent Super Bowl trends and reveal some of their favourite campaigns from the past. Following their brief preview, Chiara Manco, Creative and Media Partnership Director at System1 (21:49), joins the pair for a proper post-game analysis.In the wake of the Eagles big victory, the trio lean on System1's 'Test Your Ad' data to reveal adland's winners and losers from the match. Which brands nailed their campaigns and why? What trends emerged this year? And which performance campaigns took advantage of the event's audience best?Finally, Chiara tries her hand at an NFL-themed Resell Me a Pen Challenge (45:05).This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:22) Previewing Super Bowl LIX's advertising(21:49) A postgame analysis of all the Super Bowl's best (and worst) campaigns(45:05) PMW's Resell Me a Pen Challenge~ Further reading ~ Super Bowl LIX preview: Authentic stories and proactive performance strategies will win the dayFox to stream the Super Bowl for free on ad-supported platform Tubi Hosted on Acast. See acast.com/privacy for more information.
The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the Super Bowl in 2024 was Pfizer, and they're back again this year with an ad that has blown the socks off the Pharma category. Their big game ad "Knock Out", scored 4.4 stars in System1 testing, also making it one of the best ads overall. I speak with Pfizer CMO, Susan Rienow about what it takes to create such a successful ad in the most competitive environment.Timestamps00:00 - Intro01:20 - Susan's successful career so far03:19 - What Pfizer does and their mission04:21 - The Covid vaccine rollout06:29 - The role of insights for making business decisions07:36 - Dealing with the complexities of different audiences10:12 - Managing the impact of fair balance in advertising14:51 - The role of Pfizer's advertising17:04 - Why have Pfizer gone all in with a Super Bowl ad20:12 - The Pfizer Super Bowl ad in 202525:20 - What role does testing play for creating an effective ad33:31 - The role of testing giving confidence to the board37:39 - How tiny changes can make such a big difference39:15 - How to evaluate the impact of a Super Bowl ad41:22 - What makes a great CMO46:40 - Advice Susan would give to young marketers
201: Was bedeutet es, mit einer Dissoziativen Identitätsstörung (DIS) zu leben? In diesem ersten Teil sprechen wir mit dem Sonnenkind-System, den Autor*innen von “Geteilt aber nicht zerbrochen” über ihren beeindruckenden Lebensweg: von massiver Gewalt in der Kindheit bis hin zur Notunterkunft und schließlich einer Klinik, die ihre DIS erkannte. Themen dieser Folge: - Wie war ihr Weg zur Diagnose und was machte die Zeit in der Klinik so besonders? - Fehldiagnosen und der Weg zur Selbstakzeptanz - Kreativität als Heilungswerkzeug: Zeichnen, Musik und Bauchreden - Wie helfen Kommunikationstagebücher im Alltag und in der Verarbeitung von Traumata? - Was ist eine dissoziative Amnesie, und wie gehen sie damit um? - Der Umgang mit Sozialphobie und die Schwierigkeit, Positives anzunehmen „Ihr müsst uns nicht verstehen, aber bitte akzeptiert uns“. Hör rein, um einen tiefen Einblick in eine Welt zu bekommen, die für viele unsichtbar ist. Instagram: https://www.instagram.com/miri_black_43?igsh=MXI0eGdxemk1dXpndQ== YouTube: https://youtube.com/@miriblack.8862?si=GFHitE9d1sog4G0s Tiktok: https://www.tiktok.com/@aureliablack5?_t=ZN-8tIvRWFhuI2&_r=1 Buch “Geteilt aber nicht zerbrochen”: https://www.thalia.de/shop/home/artikeldetails/A1072386407 ...
Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Readwise Reader at https://readwise.io/davidperell/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ TIMESTAMPS 00:00:00 Intro 00:00:20 Hormozi's cave 00:05:35 Discovery process 00:12:32 Fix problems using MECE 00:13:43 Marketing “$100M Leads” 00:20:55 Writing for YouTube vs Books 00:27:13 The pain is the pitch 00:31:37 Break down the world into frameworks 00:34:09 10x more effort = 1000x results 00:38:24 Understanding the table of contents 00:49:27 The only app I use to read articles [Readwise Reader] 00:50:53 How to think about your audience 00:54:22 The #1 creator mistake 00:57:58 The business of Hormozi's books 01:02:04 The love for writing as a kid 01:04:34 Hormozi's ideal university writing class ALEX HORMOZI https://www.youtube.com/@AlexHormozi https://www.instagram.com/hormozi/ https://x.com/alexhormozi/ https://acquisition.com FOLLOW ME YouTube: https://www.youtube.com/@DavidPerellChannel Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices
Facebook parent company Meta recently announced changes to the way it tries to identify misinformation and harmful material published on its social media services. Facebook 母公司 Meta 最近宣布改变其识别社交媒体服务上发布的错误信息和有害材料的方式。 Meta chief Mark Zuckerberg explained in a video that the company had decided to make the changes because the old system had produced “too many mistakes and too much censorship.” Meta 首席执行官马克·扎克伯格在一段视频中解释说，该公司决定做出这些改变是因为旧系统产生了“太多的错误和太多的审查”。Zuckerberg said the moderation system Meta had built needed to be “complex” to examine huge amounts of content in search of material that violated company policies. 扎克伯格表示，Meta 建立的审核系统需要“复杂”，以检查大量内容，以查找违反公司政策的材料。 However, he noted the problem with such systems is they can make a lot of errors. The Meta chief added about such systems, “Even if they accidentally censor just one percent of posts, that's millions of people.” 然而，他指出此类系统的问题是它们可能会犯很多错误。这位 Meta 负责人对此类系统补充道，“即使他们不小心只审查了百分之一的帖子，那也涉及数百万人。” So, he said the company had decided to move to a new system centered on “reducing mistakes, simplifying our policies, and restoring free expression.” 因此，他表示公司决定转向一个以“减少错误、简化我们的政策和恢复言论自由”为中心的新系统。The new method turns over content moderation duties to a “Community Notes” system. The company said this system aims to “empower the community” to decide whether content is acceptable or needs further examination. 新方法将内容审核职责移交给“社区注释”系统。该公司表示，该系统旨在“赋予社区权力”来决定内容是否可以接受或需要进一步检查。 The changes will be effective for Meta's Facebook, Instagram and Threads services. Meta said the new system would become available first to U.S. users in the coming months. 这些变化将对 Meta 的 Facebook、Instagram 和 Threads 服务生效。Meta 表示，新系统将在未来几个月内首先向美国用户开放。 Meta's former moderation system involved the use of independent, third-party fact-checking organizations. Many of these were large media companies or news agencies. The efforts included digital tools as well as human workers to fact-check content and identify false, inappropriate or harmful material. Meta 以前的审核系统涉及使用独立的第三方事实核查组织。其中许多是大型媒体公司或新闻机构。这些努力包括使用数字工具和人类工作人员来对内容进行事实核查并识别虚假、不适当或有害的材料。 Meta said the third-party moderation method ended up identifying too much information for fact-checking. After closer examination, a lot of content should have been considered “legitimate political speech and debate.” 梅塔表示，第三方审核方法最终识别出了太多用于事实核查的信息。仔细一看，很多内容本应被视为“合法的政治言论和辩论”。 Another problem, the company said, was that the decisions made by content moderators could be affected by their personal beliefs, opinions and biases. One result was that “a program intended to inform too often became a tool to censor.” 该公司表示，另一个问题是内容审核者做出的决定可能会受到个人信仰、观点和偏见的影响。一个结果是“一个旨在提供信息的程序经常成为一种审查工具。”
As the saying goes, ‘the only constant in life is change', but research from System1 and the IPA shows that consistency is key when it comes to effective advertising. As we enter a new age of effectiveness, it's never been more important to understand the impact and benefits of compound creativity, and the risks and costs of inconsistent creative and short-term agency relationships. In this episode, Ellis Bird is joined by Andrew Tindall, SVP Global Partnerships at System1, and Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup, to uncover the real impact of consistency and the risks (and cost) of inconsistent creative and short ad lifespans. They will explore the latest research and share real examples of some of the most impactful and consistent work. What we cover in the episode What is compound creativity? The power of fame Moving on without moving off – achieving creative consistency Why Kevin the Carrot became the nation's favourite Christmas ad of all time The importance of craft Andrew's ‘Marketer of the year' The impact of social media on defining success The role of intuition and data Read more about System1's research on Compound Creativity with the IPA here. About the speakers Andrew Tindall is SVP Global Partnerships at System1. He champions modern marketing effectiveness in a no-bullshit, practical way. Responsible for System1's thought leadership and global agency partnerships, he combines data with System1's ad database to create publications exploring emotion and creativity's role in effectiveness across the media mix. Ex-Diageo and Bacardi, he loves an IRL chat at the bar but also frequently stirs debate on LinkedIn and is a columnist for The Drum. Jamie Peate, Global Head of Effectiveness and Retail at McCann, has helped to drive a culture at local, regional and global levels that holds creativity and effectiveness central to all of the agency's output. His strategic approach to the Aldi account exemplifies his approach – long running campaigns such as Like Brands and Kevin the Carrot have reaped benefits for the client and helped redefine the grocery sector.
The housing industry is now under attack. A legal system that is broken and now landlords have to deal with untold losses from fires. Find out what steps housing providers can take. Dennis Block 800 77-EVICT (38428) WWW.EVICT123.COM
SPEZIALFOLGE. Das Video einer Alleingeburt im Meer erscheint im Netz und geht um die Welt: Die Frau, die ihr Kind ohne Hebamme oder ärztliche Begleitung zur Welt bringt, ist Teil der Freebirth-Community. Was und wer steckt hinter der Bewegung, die gegen das staatliche Gesundheitssystem rebelliert? Auch die hochschwangere Sue Strack aus der Schweiz entscheidet sich für eine Alleingeburt. Eine Geburt im Spital mit Ärztinnen, Ärzten oder Hebammen möchte sie nicht. Sie erzählt von ihren Beweggründen und der Freebirth Community, mit der sie im Austausch ist. Diese Serie wurde im Juni 2024 bei «News Plus Hintergründe» erstveröffentlicht, dem SRF-Podcast für Geschichten und aufwändige Recherchen, die in der Schweiz zu reden geben. ____________________ Feedback oder Fragen? Ihr erreicht uns via newsplus@srf.ch. Für mehr packende Serien, abonniert den Podcast «News Plus Hintergründe». ____________________ In der Folge zu hören: - Sue Strack - Barbara Stocker, Präsidentin Schweizerischer Hebammenverband ____________________ Team: - Vanessa Ledergerber (Host und Recherche) - Céline Raval (Recherche und Produktion) - Lea Saager (Recherche und Produktion) - Thomas Baumgartner (Titelmusik und Sounddesign)
The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We guessed how they rated with consumers and then heard the reality. Oops! Thanks to our panelists Joe Nio, CSO at HighDive, Samantha Cescau, Head of Strategy at Leo Burnett, Chad Broude, CCO of Highdive and Andrew Tindall, SVP Partnerships at System1. Thanks also to our live tour sponsors, WARC, Tracksuit and The Effies. And to Highdive for hosting. Happy Holidays and Merry Christmas to everyone.
After 16 and a half years, I will be stepping down from being the host of TechStuff. We'll talk more about the future of the show soon, but today's episode is all about the history and evolution of the little podcast that tried to demystify technology, critically examine the industry, and make tons of puns in the process. See omnystudio.com/listener for privacy information.
In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speaking with the author of the report, Andrew Tindall, who explains the core facets of the report and shares some fascinating statistics on the impact of creative consistency.And in a double bill, I'm also joined also joined by Dom Dwight, from Yorkshire Tea, and Vickie Ridley, from their partner agency Lucky Generals. Yorkshire Tea have been putting the principles of compound creativity to practice over many years and have been hugely successful as a result. So not only are we talking about the data, we're also talking about the practice.Download the Compound Creativity report here.Part 1 with Andrew Tindall00:00 - Intro00:58 - Launching the Compound Creativity report01:35 - Coming up with the right name for Compound Creativity02:52 - The building blocks of consistency05:13 - The value of being consistent08:04 - How compounding helps wear in09:25 - Power of fluent devices12:14 - Collaborating with the IPA for the business effects data15:00 - Don't fire your agency16:39 - The 5 most consistent brandsPart 2 with Dom Dwight and Vickie Ridley of Yorkshire Tea18:29 - Intro to Lucky Generals and Yorkshire Tea19:25 - Dom Dwight's history with Yorkshire Tea22:28 - Where did the “doing things proper” idea originate25:31 - Narrowing 17 ideas down to 326:19 - How to use celebrities well in advertising29:57 - Yorkshire Tea Ad with Sean Bean32:06 - Yorkshire Tea Ad with Kaiser Chiefs38:03 - How does the campaign work across channels42:24 - Key to a successful client agency relationship48:37 - The results of Yorkshire Tea's compounding creativity52:56 - Advice to clients to get the most out of their agency
A two part episode coming from Radiocentre featuring Andrew Tindall and Steve Keller.Andrew Tindall is Senior Vice President of Global Partnerships of System1, where he works with the world's largest brands, creative agencies and media owners to put marketing effectiveness at the core of their businesses.. He is a prolific author, posting on LinkedIn every day & writing for the Drum whenever he gets a chance it seems. With access both to a huge effectiveness database and colleagues like Orlando Wood and Jon Evans he is able to offer great value to his legion of followers, often talking about OOH advertising.Steve Keller is Sonic Strategy Director at Studio Resonate/SiriusXM Media and is widely regarded as the leading expert in the field of sonic branding. With over two decades of experience at the intersection of sound, branding, and behavioural science, Steve combines creative expertise with a deep understanding of the psychology of sound to craft audio identities for some of the world's most recognisable brands.Part OneAndrew and Conor chat about their shared a deep passion for radio as a medium with immense storytelling power and efficiency. They discuss the concept of 'Theatre of the Mind,' emphasising audio's potential for creating long and short-term effects. We talk about this Weetabix ad & how it is a great example of creative effectiveness and how enduring ideas can come to life across various channels and in this instance not need branding up front. The discussion also covers the intricacies of fame in branding, emphasising the importance of brands creating their own iconic figures rather than relying on external celebrities. We talk about left-brain and right-brain advertising and finally talk about the recent research on creative consistency.Part TwoSteve joins Conor to delve into fascinating audio insights, likeas how hip-hop music can affect the flavour of cheese, which was part of a Cheez-It promotion that highlights the power of sound. Steve talks through the importance of having a robust sonic strategy for brands, noting the ubiquity and resilience of audio in everyday life. We talk about how brands should consider the 'universe of sound' beyond traditional radio or sonic branding, emphasising the importance of intentional sound use in creating brand memory and distinctiveness. The discussion also touches on the potential and challenges of AI in audio branding, considering implications such as regulation and the need for human involvement. Steve concludes with six key parameters for successful sonic branding.03:12 The Power of Radio Advertising04:34 Creative Storytelling in Ads08:04 The Fame Factor in Branding11:51 Understanding Left and Right Brain Advertising19:57 The Love for Irish Radio20:49 The Power of Local Radio22:29 Creative Consistency in Advertising23:43 The Launch of Compound Creativity26:06 The Importance of Consistency in Branding27:11 The Role of Metrics in Marketing29:26 The Debate on Gated Content31:08 The Viral Marketing Stunt31:41 The Fashion Collaboration Offer35:00 Introduction and Setting the Scene35:26 A Memorable New Year's Eve in Ireland37:20 The Science of Sound and Cheese40:16 Exploring the Universe of Sound43:31 The Power of Sonic Branding44:48 Crafting a Sonic Identity57:35 The Role of AI in Audio Advertising61:26 Regulation and the Future of AI Voices65:27 Six Parameters for Successful Sonic Brands71:23 Conclusion and Reflections on Audio's Impact Hosted on Acast. See acast.com/privacy for more information.
Every now and then a situation comes around that stretches the limits of possibility. System1 is just such a situation, and private credit investors should take note. In this week's episode of Cloud 9fin, distressed legal analyst Jane Komsky and distressed credit analyst Swapnil Sawant reveal the playbook of SPAC-era darling System1's unique take on a liability management exercise that highlights a novel approach asset stripping. Read more about the mechanics of this deal in Swapnil's analysis on 9fin.com. To get involved in the podcast, drop us a line at podcast@9fin.com.
Jon Evans, Chief Customer Officer at System1 and Host of The Uncensored CMO podcast, shares how failure has led to his biggest successes and how being tasked with doing something that was never done before was one of the most frightening things in his life. We Cover: 05:05 – The lonely and risky leap into entrepreneurship06:55 – How Adam Morgan's book "Eat Big Fish" helped Jon embrace challenges11:13 – Turning failures into the biggest career breakthroughs12:56 – Battling corporate focus on Image vs. Reality16:14 – Thriving under pressure: How confidence grows from failure20:53 – Making hard decisions 22:36 – The challenge of saying no and asking for help28:36 – Why VCs value failure as part of feeling confident to invest in you29:48 – The importance of bouncing back from failure34:32 – Navigating uncertainty and constant pressure in freelance work35:36 – How building a CMO network led to a full-time role40:51 – How success exposes you to criticism and negativity44:47 – Supporting senior marketing executives through isolation48:11 – Jon's biggest regret: Why you should pursue your goals earlier52:11 – How trust alone can lead to six-figure investments54:22 – Building relationships that pay off, like compound interest56:23 – The support system that ensures consistent successDon't miss out on this thought-provoking episode.
Welcome to another episode of the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the fascinating world of marketing strategy and innovation with a special guest, Adam Morgan. Adam is a pioneer in business and marketing, best known for his book "Eat Big Fish," which has inspired countless brands to adopt a challenger mindset. He's also authored "The Pirate Inside" and "Overthrow" and hosts the podcast "Let's Make Things More Interesting." In this episode, Adam discusses his latest research with System1 and Peter Field on "The Cost of Dull," exploring the financial impact of uninspired advertising. Guest Bio: Adam Morgan Partner, eatbigfish: Brand and Marketing Consultant On LinkedIn Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ Timestamps 0:54 - About Adam 3:23 - Defining Dull 4:28 - The data sources of Dull 6:16 - Mediocrity inspired this research 10:01 - 4 the horseman of the dull-ocolypse 14:10 - Do dull ads influence consumer perceptions 17:33 - Optimizing to the average 18:27 - Sponsor - Quatical: Fractional Marketing Leadership 20:46 - The Smarter we get, the duller we get 22:07 - The financial impact of Dull 24:49 - Is average ad creative actually responsible? 27:34 - What makes impactful communication 30:15 - Emotion is more than tears 34:05 - Insurance industry has raised the B2B bar of creativity 36:19 - The % of B2B ads that are dull 41:07 - Attention & reach are different 43:03 - Dull inputs lead to dull outputs 44:10 - What is Risk and what is responsible 48:21 - Using AI in ad creative 52:52 - More about Adam 54:04 - Post Pod with V & Marc Literature: Risk & Responsibility: A lesson in creative responsibility The Cost of Dull with Peter Field — The Challenger Project | The Home of Challenger Brands Let's Make Your Brand More Interesting | Inc.com The £10m cost of dull advertising | WARC | The Feed
In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial endeavours at Britvic, through to being fired at Lucozade to finding a successful role in B2B at System1. We also discuss lessons Jon has learned from 150 podcast episodes with CMO's, agency creatives, founders and more.Timestamps00:00 - Intro00:43 - Jon's journey from tax to marketing10:18 - Deciding if you're more suited to corporate or entrepreneurial life12:35 - Why Jon got fired at Lucozade17:15 - Traits of a confident CMO18:35 - How do you go from tax to research?25:21 - Why Jon chose Richard Shotton as his first guest27:10 - Lesson's we can take from COVID times30:20 - What makes a great CMO36:49 - Do emotional ads really work?39:44 - Favourite campaign that didn't perform well with System141:19 - Is winning a Cannes Lion worth it or not?44:42 - How important is purpose in advertising?48:37 - Is AI the saviour of creativity?52:35 - What has Jon learned about leadership from Uncensored CMO guests?56:25 - Who would Jon love to have on the podcast?57:34 - Happy 50th Birthday Jon!
Welcome to the 150th edition of the Uncensored CMO podcast. To celebrate, I'm joined by Orlando Wood, my colleague at System1 and author of Lemon and Look Out, with the legend that is Sir John Hegarty, iconic founder of BBH. Today we're talking about why they believe a creative revolution is necessary for the industry and why they are collaborating on a new course "Advertising Principles Explained" as the antidote.Timestamps00:00:00 - Intro00:02:22 - Have Oasis created the most effective ad of all time?00:16:13 - What can we learn from the history of advertising?00:22:43 - The advertising landscape when John started BBH00:28:04 - The next creative revolution - Advertising Principles Explained00:32:32 - The scientific evidence for emotional advertising00:38:38 - Who is doing the best, most effective advertising today?00:41:58 - BBH work with Lynx / Axe00:44:55 - Why we need more humour in advertising00:49:32 - Advice to CMOs for selling in this approach00:51:44 - When does Advertising Principles Explained launch?00:54:42 - Campaigns that didn't go well for Sir John Hegarty00:57:11 - What role do planners have in the success of the creative00:57:33 - How did they sell in flat Eric to Levi's00:58:34 - How to challenge clients to think differently00:59:13 - What emerging trends will shape the future of advertising01:00:05 - What skills will the CMO of the future need?01:02:58 - What trend needs breaking today?
Walter Frye is Global Director of Brand and Retail Marketing at Amazon. In this role, he leads the mass marketing strategy to drive retail demand and brand love for Amazon and its products and services around the world. Walter also leads Amazon's multicultural strategy focused on driving affinity with Black and Hispanic audiences in the U.S. Since joining Amazon, Walter has produced multiple award-winning global campaigns, including Amazon's highly-rated “Joy is Shared” holiday ad and “Saving Sawyer,” which were rated as #1 Most Effective Ad Ever by System1 and the #1 best Super Bowl ad of 2023 by AdAge, respectively. Prior to joining Amazon, Walter held various marketing leadership roles at American Express, where he worked for 15 years across experiential, social, design, partnerships and strategy. During his tenure, Walter developed their year-round Shop Small initiative in 20 countries worldwide as well as American Express' global entertainment and experiential strategy. He negotiated global deals with Live Nation, U.S. Open, Coachella, and Wimbledon, as well as brand's partnerships with wide range of music artists including Beyonce, Kendrick Lamar, Jay Z, Ariana Grande, and Taylor Swift. Walter serves on the Board of Directors for The Trevor Project, the leading national organization providing suicide prevention services to LGBTQ youth. His awards include a prime-time Emmy for Outstanding Interactive Video (with Taylor Swift), Billboard 100 Most Powerful Players in Music, AdAge 40 Under 40 and the Out100. Walter holds an MBA from Harvard Business School received a bachelor's in Economics from Yale University.
This week's guest is Orlando Wood - Advertising Effectiveness Author, Researcher and Chief Innovation Officer at System1. Orlando's research and publications have helped shape the advertising space for many years and has garnered numerous awards. Orlando is also the co-host for the advertising podcast “Never Mind The Adverts” which discusses the biggest news and the opinions on advertising.
Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr for participating. They're both genuinely interested in creative effectiveness.
Welcome to the Sleeping Barber Podcast, where business leaders get the best and most credible information on marketing, strategy and innovation. In our latest podcast episode, we sit down with Andrew Tindall, Senior Vice President of Global Partnerships at System1, to explore the crucial role of creativity in advertising. Andrew shares his journey from starring on "The Young Apprentice" to leading global partnerships at System1. Learn why creativity ranks second in driving ad profitability, the pitfalls of AI-generated content, and the elements that make ads truly effective. We also discuss why dull ads pose the biggest risk to your business and so much more. Don't miss this opportunity to learn from one of the brightest minds in marketing. Enjoy the show! Our Guest: Andrew Tindall SVP Global Partnerships @ System1 https://www.linkedin.com/in/andrew-tindall/ https://system1group.com/ Our Hosts: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ Podcast Literature: Dominos Fortressing Strategy: https://chiefexecutive.net/dominos-new-ceo-drives-fortressing-strategy-to-great-results/ Most expensive Starbucks Drinks: https://www.tastingtable.com/1463864/most-expensive-starbucks-drinks-world/ HBR 2: https://www.amazon.ca/How-Brands-Grow-Emerging-Services/dp/0195596269 Market Based Asset Theory for Brand Competiton: https://www.sciencedirect.com/science/article/pii/S096969892300317X TimeStamps 0:00 - Podcast Intro and Introduction to Andrew Tindall 3:22 - Andrew's career from TV to Medicine to Alcohol to Ads 7:10 - The importance of good product design - Burger King 8:30 - Creativity is the biggest driver of ad profitability 11:57 - The problem with AI-generated creative & platform metrics 13:38 - Why do we undervalue the inputs and overvalue the outputs 16:53 - Making time to think 20:15 - Awards for creativity vs. creative effectiveness 24:34 - Refusing to learn performance marketing 26:09 - Why we've not seen massive effects in creative effectiveness 27:45 - Measuring effectiveness with System1 31:08 - eSOV + Emotion drives profitability 35:16 - Nearly 75% of B2B ads are not effective in the long term 36:45 - B2B customers are not different than B2C 38:50 - Creative effectiveness is against a benchmark 39:59 - Strategy is critical for effective advertising 41:58 - 3 elements of effective ads: Unique, Engaging, Craft 46:30 - Dull ads are the biggest risk to your marketing investments 48:43 - Outdated ideas on pre-testing ads 50:04 - Shit that arrives at the speed of light is still shit 52:08 - Post-pod with V & Marc Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber
Maverick and his guest Philip review the 2015 release “The Big Short”. They discuss the plot, characters, and themes of the film, as well as their personal opinions and ratings. They explore the unique structure of the movie, which follows multiple storylines and incorporates elements of comedy and documentary. The hosts also discuss the flaws and motivations of the main characters and the effectiveness of the film's opening scene. They touch on the tension and stakes of the story, as well as the use of breaking the fourth wall. Overall, they give positive reviews and highlight the film's ability to make complex financial concepts accessible and engaging. The conversation explores the accuracy of the events depicted in the movie 'The Big Short' and the motives of the characters. It delves into the themes of manipulation in the financial system and the need for more regulation. The principal themes identified are the accuracy of the events, the motives of the characters, and the obstacle presented by the financial industry. The movie effectively portrays the impact of the 2008 financial crisis on various characters, highlighting the corruption and greed within the financial industry. The revelations in the story build into a grand picture of how corrupt the system was, leaving the average person to pay the price. The characters undergo some transformation, particularly Mark Baum coming to terms with his brother's death. The movie ends with a preachy message about the need for more government regulation, which could have been softer or removed entirely. Overall, the movie is entertaining and thought-provoking.----------Highlights:0:00 “The Big Short” Introduction11:36 Banks Exposition14:49 Flaws and Motivations30:08 Pseudonyms, Fiction, and Reality35:55 Motive and Themes of the Underdogs41:58 The Behemoth Financial Industry48:39 Disillusioned With the System1:02:04 Revelations and Endings1:07:09 Does Anyone Change?1:10:55 Satisfaction and Solutions1:19:42 What Would You Change?----------Show Notes:9 Points Rating System: https://www.alostplot.com/9-points/ #thebigshort #2008financialcrisis #greatrecession #alostplot #ryangosling #stevecarrell #christianbale #bradpitt #jeremystrong #governmentregulation #corruption #greed #financialindustry #housingindustry #stocks #shortposition #plot #characterdevelopment
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspective on what it means to take over an iconic brand with 200 years of heritage.Timestamps:00:00 Intro00:46 Gui's background03:27 David's background04:20 How VCCP and Cadbury started working together in 201714:24 David and Gui's favourite Cadbury ads21:08 Compound creativity and consistency31:30 Key to a successful client agency relationship39:55 How to write a good brief47:03 Cadbury business results49:41 Future of the Cadbury brand
This week the crew is back for episode 382!0:20 - We At Briar TBH…1:25 - Episode Teaser: This Week on DCP…2:30 - Impressions: Hellblade (2): Senua's Sacrifice /w Rin Vixen32:00 - Elden Ring DLC Story Trailer49:50 - XDefiant Impressions w/Ms5000Watts57:45 - Entoria: The Last Song (Italian souls-like) Demo1:40:30 - Rapid Fire “The Other News…”1:05:50 - Animal Well1:09:30 - DESTINY 2 - Video Doc., New Cutscene1:33:00 - This Week in Destiny 2 News Updates1:37:30 - The New Pathfinder Quest / Bounty / Etc. System1:48:50 - New Subclass Balances and Changes2:04:13 - Exotic Changes2:10:00 - Questions from Social--------------------------------------------------------Find all of the DCP Members on Twitter: @teft | @TheBriarRabbit | @myelingames | @Mrs5oooWattsaArt by Ash: @AR_McDSocial Media and Twitch Management by Mr_Ar3s: @Mr_Ar3s--------------------------------------------------------Join us on our DCP LIVE Twitch Channel! https://www.twitch.tv/dcp_live/Our Patreon is now LIVE! https://www.patreon.com/dcp_liveJoin our DCP Discord Server! https://discord.gg/dcp--------------------------------------------------------We have a new merch store! Exclusive t-shirts and more incoming!https://store.streamelements.com/dcp_liveSave 5% on Scuf Gaming with code "DCP" https://scufgaming.com/--------------------------------------------------------
In this explosive solo episode of Brand Runner, we dissect Apple's disastrous "Crush" ad campaign that sparked outrage across the creative community. From the disturbing industrial visuals to the cringe-worthy implications of AI replacing human artistry, we'll unpack what forced a rare public apology from the tech titan. You'll hear shocking details about an emotional test screening that should have been a major red flag, and why this $3 billion marketing misfire highlights the importance of getting creatives right before going live. Tune in for an insightful autopsy of one of Apple's most controversial campaigns in years - a cautionary tale of what happens when marketing meets tone-deafness. Subscribe to the newsletter and get brand insights here: https://brandrunner.substack.com/ Links Ad Age "Apple apologizes" article https://adage.com/article/digital-marketing-ad-tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321 The 2024 Apple iPad ad https://youtu.be/XTi5cGnVTzQ The 2008 LG Renoir ad https://youtu.be/NcUAQ2i5Tfo?feature=shared Hydraulic press compilation https://youtu.be/XTi5cGnVTzQ The emotional testing from System1 https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-ugcPost-7195742654964383744-j-gC/ Brand Runner podcast episode about AI and the future of marketing https://podcasts.apple.com/podcast/brand-runner/id1685793277?i=1000612304664 All opinions are Fabien's.
Luke read three novellas by Adrian Tchaikovsky, catches up with Juliane and explains why they are all about 3.75 on the enjoyment scale. They are: Walking to Aldebaran, The Expert System's Brother, and The Expert System's Champion. Luke on Mastodon: @lukeburrage@masto.nu Juliane on Mastodon: @JuKuBerlin@mastodon.social Support Luke and Juliane financially via Patreon.com/lukeburrage Discuss this book […]
One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Peter Wright and the MD of their in house creative team, Nicola Wardell, about how they've taken the idea and produced some of the best advertising on the System1 database.Watch the episode on YouTube.Timestamps:00:00 - Intro00:59 - How Peter and Nicola ended up on Guernsey03:02 - The Specsavers story04:37 - The secret to Specsavers' success09:04 - Family owned vs corporate business10:38 - How the “should've gone to Specsavers” line was created14:17 - The world's longest running straplines16:17 - The serious case for humour - Tower Block ad20:18 - Specsavers Vet Ad21:14 - A cross channel idea24:29 - Why Specsavers do all creative in house25:52 - How to attract talent to Guernsey29:23 - Being the client and the agency33:56 - Advice for creating an in-house team34:37 - Wear in vs wear out at Specsavers43:08 - Creating the culture at Specsavers50:14 - Launching the audiology business53:38 - How technology will shape the future of the business56:07 - Peter and Nicola's proudest work
I love talking about metacognition, in hopes of improving how I think, how I diagnose, and how I learn. Dr. Smoller loves to teach and is interested in learning theory, and he has active research experience in learning/teaching visual recognition through pattern recognition, fast thinking. And yet, algorithmic thinking (slow thinking) is important, too. Our conversation is based on a lecture he gave at the recent March, 2024 International Society of Dermatopathology meeting. Don't miss this conversation! Dr. Bruce Smoller MD trained in anatomic and clinical pathology at Harvard's Beth Israel Hospital and in dermatopathology with Dr. Scott McNutt at Cornell Medical School/ New York Hospital. He has worked at Stanford University, rising to the rank of Professor of Pathology and Dermatology as well as at the University of Arkansas, where he was Chair of the Department of Pathology and the Director of Dermatopathology from 1997 to 2011. In 2011, he became Executive Vice President of the United States and Canadian Academy of Pathology. Since 2014, he has been Professor and Chair, Department of Pathology and Laboratory Services and Professor of Dermatology at the University of Rochester School of Medicine and Dentistry. Dr. Smoller is a former Editor-in-Chief of the Journal of Cutaneous Pathology and served as the President of the American Society of Dermatopathology, receiving the Nickel Award, which recognizes lifetime excellence in teaching, from the American Society of Dermatopathology. He received a Lifetime Achievement Award from the College of American Pathologists in 2022. He has written over 300 articles and has primary involvement in 18 books.
This week, we posed as a wide receiver to catch ad land's premier Super Bowl pundit, Andrew Tindall, to tell us which of this year's cohort of cost-the-earth commercials were MVPs…and which fumbled the ball. A man who hadn't slept in days, we snared Andrew straight from System1's Super Bowl “war room”. After spending the past week testing the ads our industry can't help but get sweaty about year on year, he's here to tell us what “won” the Super Bowl and why. An award-winning marketer with a commercial background at some top notch FMCGs, Andrew leads System1's global partnership strategy and growth, seeking out the world's best ads and why they work to unlock the potential of their world-leading effectiveness database. He talks to us on Young Apprentice being a way of "getting out of Huddersfield'', studying medicine for 3 years, wanting to work in alcohol, how System1 predicts creative potential and effectiveness, his mentor, colleague and friend Orlando Wood, why effectiveness is relative; outperform your category, the hierarchy of evidence, the brilliant Jenni Romaniuk, creativity as the UK's greatest export, and lots more. Plus, of course, the Super Bowl winners and losers, including Michelob Ultra, Messi, using celebs, mayo cat, T-Mobile and Pfizer. Touch down on the play button. You won't be disappointed. ///// Follow Andrew on LinkedIn Find out more about System1 and their ad effectiveness predictors The only four slides you need for Super Bowl 2024 ad insights from System1 Here's Andrew's Super Bowl piece in The Drum And his personal favourite Super Bowl ad of 2024, Foot Washing Plus Mr P by Pringles And if you haven't seen them, watch 2024's top scoring Super Bowl ads here: Dunkin' Donuts, Hellmann's, Reese's, Oreo, State Farm, Popeyes, T-Mobile, NFL, Michelob ULTRA, Booking.com, and Budweiser. Timestamps (01:50) - Quick fire questions (03:45) - First jobs, BBC's Young Apprentice, and going from med school to marketing (07:40) - How he ended up testing marketing effectiveness at System1 (13:12) - How System1 predicts creative potential and effectiveness (17:50) - Which ads “won” the Super Bowl? (21:15) - What Michelob ULTRA did right (27:14) - His favourite Super Bowl ad of 2024 (and it's one no one is talking about) (30:45) - Efficiency and effectiveness (36:35) - Listener questions (42:00) - What US marketers can learn from the UK (46:30) - 4 pertinent posers Andrew's book recommendation is: Building Distinctive Brand Assets by Jenni Romaniuk /////
Download for Mobile | Podcast Preview | Full Timestamps Castle Super Beast Shirts: http://tinyurl.com/CSBshirts Please Stop Talking Podcast: https://www.youtube.com/channel/UC1LpNC2yPRYaXhEH8H8n1FA We Sell Clown Makeup & Shoe Polish, But We're All Out Of Clown Makeup Awkward Cringe Meeting? Or Resting B!%€# Face? Fist Bump At The Urinal Tekken 8 Impressions Eat The Clussy, Gain It's Power Watch live: twitch.tv/castlesuperbeast WWE's Vince McMahon accused of sexual assault and trafficking in lawsuit. In a graphic, disturbing lawsuit, ex-WWE employee Janel Grant claims Vince McMahon emotionally and physically abused her for years. B0tster: Long story short I need to scrub the branding off of what was previously known as Bloodborne Kart, which we will do. But that requires a short delay. Rocksteady was forced to pull Suicide Squad servers offline an hour into its early access release, after players experienced a bug which automatically completed the game when they logged in. NEWS: Embracer Group has canceled a Deus Ex video game that was in development for ~2 years and laid off 97 staff at Eidos Montreal Microsoft laid off nearly 2,000 people in its gaming division, or about eight percent of the division THQ Nordic and Embracer subsidiary Black Forest Games has reportedly cut 50% of its workforce. Black Forest Games reportedly cuts 50% of employees. Destroy All Humans developer is the latest Embracer-owned studio to experience layoffs A Final Fantasy VI Remake Would Take 20 Years, Speculates Kitase; Would Be Bigger Than Final Fantasy VII Remake Project
In this podcast episode, Jamie Shilanski is digging into the the power of confirmation bias and its role in becoming a better financial advisor. Using astrological signs, Jamie illustrates how confirmation bias influences our beliefs about ourselves. She draws on Angela Duckworth's research, explaining the interplay between system one (instantaneous, subconscious) and system two (slower, intentional) thinking. She explores how this concept extends to marketing and buying decisions, revealing that people predominantly rely on System 1 thinking due to its quick, lazy nature. Brand recognition and trust play significant roles in this process. To connect with clients, Jamie suggests understanding their System 1 thinking, recognizing their intuition, and leveraging the principle of moving towards pleasure or away from pain. She shares a practical approach to marketing by categorizing attributes like intuitive, brand recognition, conscientious, instinctive, and emotional reference on a spectrum between pleasure and pain. Simplifying rather than overcomplicating, Jamie emphasizes the importance of focusing on the basics in marketing, offerings, and customer experience. Optimize your approach by aligning with clients' intuitive thinking and addressing their pleasure or pain points. Mind Over Money: Exploring System 1 and System 2 Thinking in Spending Habits Resources from this episode: - Grit by Angela Duckworth - Thinking Fast and Slow by Daniel Kahneman
This is an Impact Pricing Blog published on November 2, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/system-1-and-system-2-value/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towards left-brain, transactional advertising, which is designed for short attention spans. However, research suggests that right-brain advertising, which appeals to emotions, and is more effective at driving long-term brand performance, is still important for marketing success. Today, Jon discusses the ad science of the right versus left-brain. Show NotesConnect With:Jon Evans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in advertising, it is also necessary to ensure that these representations are authentic and avoid stereotypical portrayals. To achieve this, it is crucial to have a diverse range of people involved in the creative process and to carefully consider the casting choices for each ad. Today, Jon discusses diversity and ageism in advertising. Show NotesConnect With:Jon Evans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content in an effort to see what resonates with their audience. However, when an ad is successful and resonates with the audience, it can be used for a longer period of time to save costs and continue to drive engagement. Today, Jon discusses why advertising wear-out is actually a myth. Show NotesConnect With:Jon Evans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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