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Rona is a founding partner of TLV Partners, currently focusing on Cloud Computing, AI and Cyber Security. She led the investment and is on the board of various companies that span over a dozen exit events, including Varonis (NSDQ: VRNS), Skycure, Puresec, and SalesPredict. Previously, Rona was a General Partner at Pitango and Evergreen, and was head of the enterprise software sector at both funds. Her journey began as a successful entrepreneur herself, in the gaming industry.
After Varun Kohli, Head of Strategic Marketing, PMO, & Global Demand at Symantec, launched one particular campaign early in his career, it nearly crashed the entire IT infrastructure of the company he was working for at the time, because of the huge amount of traffic it generated. How did he manage to create such a groundswell of interest? By combining story and data. On this episode of Marketing Trends, Varun talks about how to tell data-driven stories, how to surface great customer stories, his best tips for marketing at startups and at scale, and much more. Links: Full Notes & Quotes: http://bit.ly/33P5Ryi Varun’s LinkedIn: linkedin.com/in/kohlivarun/ Varun’s Twitter: twitter.com/vk_is Symantec: symantec.com/ 5 Key Takeaways: - "My belief is very simple. Don't have data without a story and don't have story without data." - Varun Kohli - When there is an acquisition, stick around. There will be voids that you can step into. There are always opportunities after acquisitions and mergers. - "Keep on raising your hand, don't run away from the fire, keep on running towards the fire and good things will happen to you." - Varun Kohli - As a brand becomes larger, third-party validation becomes more and more important. You can say whatever you want about yourself, but if others aren't saying it, it doesn't matter. - Customers will find novel ways to use your product, so it's important to talk to them and hear what those stories are so those stories can be told. Bio: Varun Kohli is the Head of Global Demand Generation, PMO and Strategic Marketing at Symantec Corporation. He joined Symantec via the Skycure acquisition, a leader in Mobile Threat Defense. At Skycure, he was employee #1 in the U.S., and as their CMO led all aspects of marketing, operations and account development. Varun has held leadership positions in marketing, product management, and product development at both startups and large companies, and is on the advisory board of many startups. Varun earned his Bachelor of Technology in Computer Science from the Indian Institute of Technology, Guwahati, India, a Master of Science in Computer Science from the University of California, Riverside and studied marketing at University of California, Berkeley. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Very few marketers of any kind, let alone Cybersecurity ones, can claim an appearance of the Today Show under their belt, but my guest Varun Kholi of Symantec can. Varun shares the story of how he got his then small start up Skycure featured on the national broadcast along with some great tips on how to make your story more accessible to a broader audience, and what it takes to succeed in companies as small as a few handfuls and as big as HP and Symantec, and how you navigate your career and change your approach. You can see the tape of Varun’s Today Show appearance here and hear some of the way he presented to this audience like, “the way not to get sick is to not shake hands with sick people…” not something you’d say on stage at Blackhat, but PERFECT for this broad audience. Varun recommends that all marketers follow and check out Hubspot’s marketing resources and his two books to add to your reading list are Peter Thiel’s Zero to One and Ben Horowitz’s The Hard Thing about Hard Things. You can find Varun on Twitter with his handle @vk_is and on LinkedIn here. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dave interviews Paul Holland, General Partner at Foundation Capital who invests in consumer and IT companies and joined Foundation Capital in 2001. Paul enjoys being on the front lines—working side-by-side with entrepreneurs developing fast-growing, dynamic start-ups. He serves on the boards of Peerspace, Kik, InsideView, Respond Software, and Mya Systems among others. Past investments include two IPOS, Chegg (IPO 2013) and MobileIron (IPO 2014), and seven acquired companies including Skycure which was acquired by Symantec. Paul is also the producer of Something Ventured, a critically acclaimed documentary about the early days of the Silicon Valley.
Paul Holland is a partner at Foundation Capital and an expert in venture capital, taking startups from zero to $110M. He's also the producer of a critically acclaimed documentary and a champion of living a 'green' lifestyle. Three Things We Learned Environmental awareness is the future About the time Paul was preparing to build a new home, he attended a TED Talk by Bill McDonough, a leader in LEED design, technology and construction. His focus became environmentally regenerative design LEED for Home. His home "Tah.Mah.La" is the greenest home in America. Paul sees the future of green and how the current mindset of water and conservation has to change to save the land as we know it. Taking a chance can pay off Paul is lucky enough to own a part of Netflix. Around 2003 his buddy, one of the sharpest software minds of our generation was mailing DVD's from him home. He wanted a business he could easily run from his house in Santa Cruz. Many of the smart minds around him considered it a hokey business but we all know now what Reed Hastings built and 'the rest is history'. Who you associate with is important Paul says it's important to associate with really successful people. But it's not always easy. A lot of the time, those people are not the ones you are socially comfortable with. He was fortunate and smart enough himself to associate with successful people and those early connections led him to his current place in life. Now where he's at, the Silicon Valley, it's a way of life and people are very comfortable combing social and commerce. It's become the way of life there. Paul Holland is a partner at Foundation Capital where he invests in IT, consumer, and digital energy sectors. Paul currently serves on the boards of Homesuite, Peerspace, SkyCure, Dreambox Learning, KiK and InsideView. Past investments include Chegg (CHGG), MobileIron (MOBL), Coverity (acquired by Synopsys), Averail (acquired by MobileIron), Conformia (acquired by Oracle), Ketera (acquired by Rearden Commerce), RouteScience (acquired by Avaya), Talking Blocks (acquired by Hewlett-Packard), and TuVox (acquired by West). Before Foundation Capital, he worked at -- and helped take public -- two software start-ups, Kana Communications with Mark Gainey, and Pure Software with Reed Hastings. His two start-ups ended up being worth over $13 billion in aggregate. He's also the past president of the Western Association of Venture Capital. Paul is co-executive producer of Something Ventured, a critically acclaimed documentary on the origins of the venture capital industry. http://foundationcapital.com http://www.tahmahlah.com/
ZeroFOX, Deep Instinct, Flashpoint, Symantec acquired Skycure for an undisclosed amount, RiskLens and Nok Nok Labs raised $8M series D. Full Show Notes: https://wiki.securityweekly.com/SSWEpisode47 Visit http://securityweekly.com/category/ssw/ for all the latest episodes!
ZeroFOX, Deep Instinct, Flashpoint, Symantec acquired Skycure for an undisclosed amount, RiskLens and Nok Nok Labs raised $8M series D. Full Show Notes: https://wiki.securityweekly.com/SSWEpisode47 Visit http://securityweekly.com/category/ssw/ for all the latest episodes!
In today's Daily Podcast we catch up on the latest reports of the recent MedStar ransomware infestation. Mobile security company SkyCure share the results of their recent report on vulnerabilities in the medical field. DDoS also remains a problem. The FTC and IRS warn of socially engineered scams. The Panama Papers continue to name a lot of celebrities, but no new political leaders. Hacking Team loses its export license. We talk to the Johns Hopkins University's Joe Carrigan and get his expert reflections on last week's Women in CyberSecurity conference.