Air Quotes: The Cardwell Beach Podcast

Marketing Post-Covid: Bruce Ditman, Managing Partner at Chief Seconds by Cardwell Beach

Marketing Post-Covid: Jeff Mills, Chief Revenue Officer, iMerit by Cardwell Beach

Marketing Post-Covid: Natalie Alatriste, Director of Marketing, Kendall Regional Medical Center by Cardwell Beach

Marketing Post-Covid: Michael Gale, Chief Marketing Officer, Wind River by Cardwell Beach

Marketing Post-Covid: Reenita Malhotra Hora, Head of Marketing & Communications, SRI International by Cardwell Beach

Marketing Post-Covid: Lee Senderov, Chief Marketing & Digital Officer, Foundation Partners Group by Cardwell Beach

Marketing Post-Covid: Jeff Harmon, Chief Communications & Marketing Officer, University of Arkansas by Cardwell Beach

Marketing Post-Covid: Jon Ewing, Chief Marketing Officer at Fitch Group, Inc. by Cardwell Beach

Marketing Post-Covid: Paul Josephsen, Chief Strategy Officer at Uproxx Media by Cardwell Beach

Marketing Post-Covid: Steve Henderson, EVP, Marketing + Merchandising at Keeco by Cardwell Beach

Marketing Post-Covid: Tapas Bose, Chief Marketing Technology and Solutions Architect at Wiley by Cardwell Beach

We sat down with Michelle Killebrew, Vice President of Marketing for Products and Technology at the global accounting firm PwC, to discuss marketing in a post-COVID world. Together, we discuss how products can adapt during uncertain moments, why the "new normal" might lead to more disciplined decision making, and the importance of agility and self-compassion throughout this moment.

We're joined by Dara Meath, Chief Information Officer at Conair Corporation, to help answer the question, "What will marketing look like in a post-COVID-19 world?" In this conversation, we discuss how digital content can create loyal customers, the importance of partnerships during a crisis, and how even established brands can face the upcoming digital-first world.

In this episode of the Cardwell Beach Marketing Podcast, we're joined by Doshia Stewart, Vice President of Global Corporate Communications at Allegion, a safety and security firm that operates brands including Schlage and Kryptonite. Together, we discuss how to make decisions through a "COVID lens," how to use products to live safer and smarter lives, and how marketers can add value to brands during uncertain times.

We sit down with Robert Powell, Chief Marketing Officer at Cardinal Capital, to discuss the future of marketing in a post-COVID-19 world. Together, we discuss how the pandemic has given us permission to innovate, the importance of customer loyalty, and how a new generation of digital natives is rising to meet today's challenges.

On this episode of the Cardwell Beach Marketing Podcast, we talk with Mike Kaplan, Chief Marketing Officer at ENGIE Impact, a leader in helping organizations improve their sustainability. In this conversation, we cover why more consumers are demanding sustainable alternatives, how marketing can push forward on social change, and how COVID-19 has been an eye-opener for many global businesses.

We're joined by Dux Raymond Sy, Chief Marketing Officer at AvePoint, to discuss the future of marketing in a post-COVID-19 world. Together, we talk about the importance of consumer education, why remote work may be here to stay, and how every business is now a digital business.

On this episode of the Cardwell Beach Marketing Podcast, we're joined by Bita Milanian, the Senior Vice President of Global Marketing at Ribbon Communications, a cloud-based communications provider. Together, we talk about how companies can genuinely solve difficult problems, make virtual events more fun, and personalize communications for their customers.

During the summer of 2020 we were joined by Bruce Ditman, Chief Marketing Officer at Marcum LLP, an independent public accounting firm, to answer the question, "What will marketing look like in a post-COVID-19 world?" In this conversation, we explore how to provide deeper answers to common challenges, the importance of empathy, and trying new strategies while holding onto brand principles.

We're joined by Mike Cogburn, Head of Digital Consulting and Innovation at SS&C Technologies, to discuss the future of marketing in a post-Covid-19 world. Together, we explore how companies are transitioning from physical outreach to digital marketing, why timeliness matters in content marketing, and how to communicate effectively during times of market volatility.

On May 29th, 2020 we were joined by Tim George, Chief Marketing Officer, Athletics, for the University of North Carolina Greensboro to discuss the future of marketing in a post-Covid-19 world. Together, we discuss how social media can reach audiences during uncertain times, why relationship marketing is so critical right now, and what live sports will look like in a post-Covid-19 world.

On this episode of the Cardwell Beach Marketing Podcast, we talk with Bob Graham, Executive President at Facility Solutions Group, about the future of marketing in a post-Covid-19 world. This episode dives into the ways that new technologies can meet the moment, the importance of communication in a decentralized business model, and how business travel might change after the pandemic.

We ask Pat Courtemanche, Chief Marketing Officer at Dorsey & Whitney LLP, how the Covid-19 pandemic is reshaping marketing in the legal world. In this insightful conversation, we discuss why Covid-19 is accelerating the shift towards industry-based branding, how social change is helping companies focus on systemic racism, and the ways that marketing and business development interconnect in the legal industry.

We talk with Julie Sheedy, Chief Marketing and Engagement Officer at Loretto, about the impact of Covid-19 on the senior care industry. Together, we discuss the importance of clear communication during a crisis, why transparency and honesty is key in outreach, and how consistency can streamline marketing efforts.

We talk with Adam Golomb, Chief Marketing Officer at legendary Pittsburgh restaurant chain Primanti Bros., about the future of marketing in a post-Covid-19 world. Together, we discuss how an upfront investment in technology can help during crises, the benefits of marketing a beloved brand, and how cultivating fun and levity can help during tough moments.

We ask Barry Breede, Chief Marketing Officer at utility pole provider Koppers, "What will marketing look like post-Covid-19?" In this in-depth conversation, we discuss how innovation can help differentiate commodity products, the importance of building long-term relationships, and why a sense of stability will be critical for marketing moving forward.

We ask Tom Butta, Chief Marketing Officer at SignalFx and Sprinklr, "What will marketing look like in the post Covid-19 world?" In this revealing conversation, we discuss brand positioning in a noisy marketplace, why giving back is so critical at this time, and how digital marketing and data will reign supreme post-Covid-19.

In this episode, we ask Michelle Farabaugh, former CMO of Harry & David and BevMo, about the future of marketing post-Covid-19. Together, we explore why bottom of the funnel marketing makes a difference during a crisis, how brand positioning can evolve over time, and when e-commerce can bridge the gap post-Covid-19.

We're joined by Melanie Huet, Chief Marketing Officer at Serta Simmons Bedding, to discuss the future of marketing in the post-Covid-19 world. We discuss the need for spontaneous charitable efforts during tough times, the ways that the pandemic has changed product sales, and how to relaunch a brand on TikTok.

Gordon Ho, former Chief Marketing Officer and Head of Sales at Princess Cruises, joins us to discuss the future of marketing in the post-Covid-19 world. Gordon is now the founder of the Xpertainment Group at xpertainment.com, a marketing consultancy focusing on the intersection of experiences and entertainment. In this episode, we discuss the impact of Covid-19 on the cruise industry, the future of shared in-person experiences, and the importance of developing a community among customers.

On this episode of the Cardwell Beach Marketing Podcast, we answer the question "What will marketing look like in a post-Covid-19 world?" with Amy Scissons, Chief Marketing Officer for International Regions at the professional services firm Mercer. Together, we dive into the challenges of creating a global marketing strategy, the need for empathy during tough times, and why a shift to a digital-first approach seems inevitable.

On this installment of the Cardwell Beach Marketing Podcast, we ask, "What will marketing look like in a post-Covid-19 world?" We're joined by Heather Loisel, who has served as Chief Marketing Officer for organizations including Ricoh and Skillsoft. Together, we discuss the challenges facing B2B organizations of different sizes and scales, as well as why future-looking marketing is so powerful at this uncertain moment.

On this installment of the Cardwell Beach Marketing Podcast, we ask, "What will marketing look like in a post-Covid-19 world?" We're joined by Sam Mallikarjunan, an experienced SAAS marketer who has worked with Flock and HubSpot Labs, as well as taught digital marketing at Harvard. Together, we discuss how Covid-19 is changing marketing strategy, how to balance short-term customer acquisition with long-term thinking, and how the post-pandemic world will value marketers with financial acumen.