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Check out the latest careers at easyJet: https://bit.ly/3yCRlNS Episode Guest Meet Stuart Machin, Chief Executive at Marks & Spencer. Stuart is the Chief Executive of M&S. He took over as Chief Executive Officer in May 2022, having joined M&S as Food Managing Director in April 2018 with 30 years' experience across food, fashion and home retail sector. Prior to his appointment as CEO, Stuart was joint Chief Operating Officer, where in addition to leading M&S Food, he also took responsibility for property and store development, store operations, HR and IT. Stuart is also a director of Ocado Retail Limited – the joint venture between M&S and Ocado Group. Throughout his career, Stuart has held senior operations and commercial roles across the UK and internationally, starting his career in Sainsbury's and British Home stores, Tesco and then Asda. Stuart spent 10 years in Australia as part of Wesfarmers as COO and CEO of Coles supermarkets and Target department stores respectively. Returning to the UK he was briefly CEO of home retailer and manufacturer Steinhoff UK. Stuart has extensive experience of retail transformation and a deep understanding of operations, trading, marketing and online. He also attended the three-month residential HARVARD AMP programme in 2013 and the Harvard CEO programme in 2023. Episode Timestamps 00:00 Introduction and Stuart's Background in Retail 02:02 Stuart's Journey to Becoming CEO of Marks & Spencer 03:00 The Diverse World of Retail 07:13 The Importance of Being a Team Player 12:26 Gaining Diverse Experience in Retail 15:02 Challenges and the Need for Teamwork in Managing a Large Organization 18:06 The Process of Creating and Marketing Products in Retail 23:50 The Role of Passion and Dedication in Retail Success 25:47 Exploring Job Opportunities in the Exciting Retail Industry 26:20 Conclusion Episode Partner easyJet streamlines affordable travel for all, with every role crucial in connecting millions via Europe's top airline network. With an innovative culture, easyJet empowers you to shape travel's future.
On this week's episode of The Rural Woman Podcast™, you'll meet Amy Hill.Amy was born and raised in the suburbs of Dartmouth Nova Scotia but spent her summer vacations on a mixed farm in Prince Edward Island where she dreamed of one day living that lifestyle.Snowy River Farms is comprised of woods and pasture rotated hogs, broiler chickens and lay hens raised on fruits, vegetables and nonGMO grains, a family dairy cow, too many barn cats to count and an ecological market garden that includes 5 greenhouses. Amy believes that keeping her farm diverse is not only smart from a business risk management point of view but that it also creates the least wasteful operation that benefits her land, livestock and consumers.She not only grows produce, meat and eggs for the community, but she also adds value to many items by hand mixing their own sausages, making bone broth, lard, and pesto and has branched into offering on farm workshops for those who are interested in small scale farming and homesteading.For full show notes, including links mentioned in the show, head over to wildrosefarmer.com/193 . . .DISCUSSIONS THIS WEEK:09:43 - Starting and Growing a Small Farm18:10 - Transitioning to a Sustainable and Profitable Farm Model25:49 - Marketing Products in the Community and Accessibility of Products33:10 - Experiencing Farming as the Sole Female Farmer42:50 - Future Plans for the Farm46:23 - The Most Rewarding Part of Being a Rural Woman for Katie . . .This week's episode is brought to you by Advancing Women Conference . . .Let's get SocialFollow The Rural Woman Podcast on Social MediaInstagram | FacebookSign up to get email updatesJoin our private Facebook group, The Rural Woman Podcast Community Connect with Katelyn on Instagram | Facebook | Twitter | Pinterest. . .Support the ShowPatreon | Merch | PayPal | Become a Show SponsorShop our Show SponsorsLeave a Review on Apple Podcasts | Take the Listener SurveyScreenshot...
Creative is great, but… If it doesn't drive performance, what are you doing? Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance. He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how expanding into new verticals is key to sustained growth. He and Daniel also discuss all the dirty deets about the value of great packaging design, the trap of over-targeting your audience, how to integrate brand awareness, and the best tactics for driving bottom-of-the-funnel campaigns. And later, John shares the unique challenges of creating products for different consumer types and reveals his unique perspective on the role of creative in selling product. Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. 00:00:22 - From Political Science to Marketing Chief 00:03:26 - Marketing's Role in Driving Business Goals 00:09:21 - Incorporating Customer Voice in Marketing 00:15:32 - Budget Split: Awareness vs. Consideration vs. Funnel 00:22:05 - Products Built for Consumers 00:27:37 - Importance of Internal Marketing Strategies 00:28:37 - Marketing Products to New Audiences 00:32:17 - Valentine's Day Campaign Planning Timeline 00:39:00 - Always Think About Marketing Performance Check Out Therabody: Website: https://www.therabody.com Follow John: LinkedIn: https://www.linkedin.com/in/johnsolo/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
On this episode of Alex & Annie : The Real Women of Vacation Rentals, Alex is joined by Veronica Romney, Founder of Rainmaker Residency™ and VeronicaRomney.com. Veronica is a coach of all things marketing and leadership with over 15 years of experience. She puts her marketing skills on display with the two long term rental properties and one short term rental property she owns, and her marketing efforts as a solo contributor have outperformed both agencies and management companies with her holistic understanding on what it means to effectively market both herself and her products.As both owned and social media become more prevalent across every business sector, marketers have to learn how to market themselves first and foremost to unlock better opportunities and own their marketing channels. Here's the problem - marketing yourself is no easy task for conventional marketers who've spent their careers building demand for goods and services. For many, putting yourself out there comes with a lot of anxiety and imposter syndrome, and the way Veronica suggests battling those seeds of doubt is to remember the statistic that 82% of Americans will think positively of a brand if its leaders have their own thought leadership and online presence.Veronica's path to working with influencers such as Tony Robbins, Pete Vargas and Dean Grazioni stemmed from her decision to sell her agency. After 5 years of running ModernMarca with her husband, Veronica was very burned out, and her exit just so happened to be around the same time as Tony Robbins and Dean Grazioni entered into their partnership on a new service which was all about how to monetise your knowledge. Veronica became a client, and the program ended up being a major success with the team behind it looking to follow up by building a public speaking team - on which Veronica won a spot in a 600 applicant competition.The way Veronica got into the short term rental space is by purchasing a second home and converting their townhouse into a rental property. The house she purchased came with $80,000 worth of bookings already made prior to their investment, and it was run by a top tier local property manager. Upon purchase she noticed that the house was badly maintained and came with an archaic, outdated system, which broke her perception of property management companies. To fix this predicament, Veronica reached out to a smaller, more modern local management company and offered a hybrid model - they take care of the operations and property management and she does all the marketing, and so a win-win was born!Tune into the full episode to learn how marketing yourself can open up new and exciting opportunities!HIGHLIGHTS:00:42 How Veronica and Alex Met03:28 Marketing Products vs Marketing Yourself12:32 Veronica's Impressive Resume16:43 Effective Coaching Remotely 20:25 Veronica's Short Term Rental Journey28:15 The Importance of Influencer Marketing32:38 Golden Marketing NuggetsThis episode is brought to you by Casago and Rev & Research!Connect with Veronica:Website | Linkedin Connect with Alex and Annie:Alex Husner | Annie HolcombeAlexAndAnniePodcast.com
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Robyn Johnson owns Marketplace Blueprint, an agency that specializes in marketing for Amazon. She started her business 10 years ago with $100 and grew to over 7 figures in just a few years. Top 3 Value Bombs: 1. Seller Central is the most common way to sell on Amazon; anybody can sell their physical goods here. 2. You miss out on a lot of important opportunities if you are not focused on Amazon or you do not partner with someone that is focused on Amazon. 3. If you want to sell on Amazon, it is crucial to take the time to do your research on how to do it correctly - or hire a partner who will be able to help you. Learn more about Robyn's Amazon Consulting Services - Marketplace Blueprint Sponsors: Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Robyn Johnson owns Marketplace Blueprint, an agency that specializes in marketing for Amazon. She started her business 10 years ago with $100 and grew to over 7 figures in just a few years. Top 3 Value Bombs: 1. Seller Central is the most common way to sell on Amazon; anybody can sell their physical goods here. 2. You miss out on a lot of important opportunities if you are not focused on Amazon or you do not partner with someone that is focused on Amazon. 3. If you want to sell on Amazon, it is crucial to take the time to do your research on how to do it correctly - or hire a partner who will be able to help you. Learn more about Robyn's Amazon Consulting Services - Marketplace Blueprint Sponsors: Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!
Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!Topics Covered: 00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasing Decisions00:04:55 - Meeting Consumer Demands: Fulfilling the Need for Tranquility with Insurance00:06:30 - Creating a Market for Your Product: How to Tap into Mass Desire for Boosted Success00:06:57 - From Chaos to Order: Satisfying the Desire for Control with Time Management Solutions00:08:46 - Bringing Order to Chaos: Achieving Tranquility through Messy LawnsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Ways on how to use YouTube for Marketing | Featuring Barb Schlinker *Colorado Springs *CP Member since 2004 *Last year $2.1 Million GCI *Team: Ops, Marketing, Customer Service, ISA, 3 Vas for Social Media, Marketing Products & Video, 6 Agents *Host of the Real Estate Voice Radio show – Airs Weekly on 4 Radio Stations + on YouTube *Advertise on 7 Radio Stations *Use Direct Response Marketing on the Radio = Home Sellers Call Me or Register on My Website Leave a comment if you have any questions and don't forget to SUBSCRIBE to our channel. Click the Bell Icon so you'll receive notifications for new informative Craig Proctor videos, Real Estate Coaching!
In this episode of the Customer Acquisition Show, we delve into the world of digital dating and how businesses can leverage platforms like Tinder and Match.com to connect customers with their perfect match. We also take a closer look at one of our most successful clients, Christian Mingle, and the innovative strategies they use to achieve their goals of fostering romance and relationships. Additionally, we examine the seminal book "Breakthrough Advertising" and how its insights can help you turn even the most unfamiliar prospects into loyal, repeat customers and drive growth for your business.Topics Covered: 00:00:00 - Selling to Desires: The Art of Marketing Products that Satisfy Consumer Needs00:02:51 - Understanding Consumer Desires: How Romance and Status Needs Drive Purchasing Decisions00:04:55 - Fulfilling the Need for Tranquility: How Insurance Companies Can Meet Consumer Demands00:06:30 - Creating a Market: How to Tap into Mass Desire to Boost Your Product's SuccessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.com
Today's Guest: Justin Silverio Justin is the owner of JS2 Homes and Open Letter Marketing. Justin has been investing in real estate since 2011 with extensive experience in rehabbing, new construction, wholesaling, and multi-family rental properties in and around the Boston area. Justin founded Open Letter Marketing in 2016 with a focus on providing real estate investors with a more effective direct-to-seller marketing approach than outdated methods. Justin's company works with hundreds of investors throughout the country and is recognized as one of the top real estate investor marketing companies. Highlights From The Show: Justin begins by telling us about his background and how he always had a love of houses because his dad was a contractor. The flipping television shows that came out around 2009 really piqued his interest as he was working as an accountant, but didn't love it. Partnering with his father in finding and rehabbing houses married two of Justin's passions together - love of houses and of numbers. For the first five years in real estate investing, Justin and his dad were flipping houses while he continued to work his full-time job, also while doing marketing for new properties. We talked about the challenges inherent in the situation and how it is possible to make it work. I asked Justin how they funded their first deal and he described the process he went through in order to pitch three regional banks to do business with them. He did his homework, knew what information the banks wanted to see, and put together a five-year business plan to get funding before selecting his first property. Justin then described what his business looks like today. He went from rehabbing entry-level homes to mid-level homes, to high-end homes and new construction, to what he is doing today which is primarily multi-family condo conversions. The bulk of his day-to-day business dealings is made up of wholesaling homes while staying involved with the multi-family developments which are more long-term projects. He talked about how competition and profit margin per time spent really drove him to switch his business model. Justin then told us about his company Open Letter Marketing, which was created to provide real estate investors with direct-to-seller marketing. I asked Justin to describe what their program does better than his competitors and he spoke to the fact that his product looks at the very fine details. With his product, they promote campaigns with a sequence of letters where each letter builds off of the prior. I asked Justin to describe the current project he is working on, software called OLM InvestorHub, which is a lead and marketing management system based on his own business process. It will enable investors to purchase or import multiple lists, identify properties on more than one list, and identify the quality of a list once it is imported. Once the lead quality has been identified, you can create marketing campaigns specific to each. Justin talks about the software's dashboard and how it organizes all of the marketing tools an investor is using and sends reminders to perform certain tasks to keep everything organized and visible to the user. They also have a CRM product that communicates with InvestorHub called OLM DealFlow. Going forward, Justin is concerned with defining a systematic process for his wholesaling business so it can grow and expand. He also talked about looking at the more technical side of direct-to-seller marketing and how that can influence the direction of Open Letter Marketing. During this interview, Justin speaks about being on the front lines in order to engineer new things to help people get better responses in changing market conditions. This is an incredibly informative episode for helping investors use the most current tools in order to fuel their business and I hope you will join us! Notable Quotes: “The degree is just the gateway to the world you want to get into.” Mike Simmons “I know I have something that works much better and there is nothing on the market that offers this.” Justin Silverio “If a marketing strategy works in my real estate investment business, I'm going to offer it to my customers.” Justin Silverio “It is almost like you are building a conversation with the seller, and you do it in a specific way so that they are getting to know more about you with each letter.” Justin Silverio “I'm just trying to create a solution for my own issue.” Justin Silverio “My goal is to truly make an impact and provide value to as many real estate investors as I possibly can.” Justin Silverio “How can I create a product to make everyone an expert in marketing?” Justin Silverio “You end up doing lazy marketing, out of convenience, rather than strategy.” Mike Simmons “We are trying to build the tools to free up everybody's time.” Justin Silverio “Marketing for most investors is just disjointed.” Justin Silverio “I always want to be on the very front line.” Justin Silverio “What you are working on is like the oxygen of a real estate company.” Mike Simmons Thank You for Listening! Connect with Mike on Twitter, Instagram, YouTube, Linkedin, Facebook Help Out the Show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes. Resources and Links From Today's Show: Open Letter Marketing OLM InvestorHub OLM DealFlow More Resources From Mike: Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months WINNING DIRECT MAIL - How to CRUSH IT with direct mail! 7 Figure Investor Video Course - Scale your business to 7 figures. I'll show you how!
Think about places where signs are seen every day - and don't forget vehicles! Big Daddy's Signs has the magnets you need for promoting your political campaign via your car, truck, or van. Call +1-603-452-7381 or click https://bigdaddyssigns.com today for USA-wide shipping!
Building Fortunes Radio on PM Marketing Products for Home Based Business Leads. For MLM Leads, MLM Training, and Lead Management Systems, https://www.NetworkLeads.com Advertise on MLM Classified websites on the Youmongus Ad Network https://www.youmongusadnetwork.com is a classified ads website network that PM Marketing developed for Network Marketing Opportunities and MLM Product Sales. Advertise on http://www.mlmwhoswho.net and https://www.youmongusads.com Peter Mingils owns PM Marketing and a background in direct sales and direct sales management. Peter Mingils is on the Board of The MLMIA The Multi-level Marketing International Association. and Social Networking Association https://www.socialnetworkingassociation.org Previous board DSWA Direct Sales Womens Alliance https://www.mydswa.org and past President of DRA The Distributor Rights Association and ANMP https://www.anmp.com The Association of Network Marketing Professionals.Best mlm lead generation . Avoid MLM Ponzi Schemes and Pyramid Scams. Peter Mingils owns MLM Charity https://mlm.charity and MLM News https://mlm.news (386) 445-3585
Building Fortunes Radio on CBD in MLM Network Marketing Products Peter Mingils For MLM Leads, MLM Training, and Lead Management Systems, https://www.NetworkLeads.com Advertise on MLM Classified websites on the Youmongus Ad Network https://www.youmongusadnetwork.com is a classified ads website network that PM Marketing developed for Network Marketing Opportunities and MLM Product Sales. Advertise on http://www.mlmwhoswho.net and https://www.youmongusads.com Peter Mingils owns PM Marketing and a background in direct sales and direct sales management. Peter Mingils is on the Board of The MLMIA The Multi-level Marketing International Association. and Social Networking Association https://www.socialnetworkingassociation.org Previous board DSWA Direct Sales Womens Alliance https://www.mydswa.org and past President of DRA The Distributor Rights Association and ANMP https://www.anmp.com The Association of Network Marketing Professionals.Best mlm lead generation . Avoid MLM Ponzi Schemes and Pyramid Scams. Peter Mingils owns MLM Charity https://mlm.charity and MLM News https://mlm.news (386) 445-3585
The Strength and Weakness in Marketing Products Today we discuss the strength and weakness that most people will always experience the lack of marketing your product to its best ability. Listen to this podcast and comment below if you have any ideas. To learn more go to wowpodcast.me
This presentation will help you learn the secrets to effectively marketing a product or service with proven results. We'll reveal to you a powerful and proven strategy that will position your product or service in a market-dominating position. And as a tremendous secondary benefit, this strategy will enable you to produce new customers, clients, or patients at will. Imagine generating new leads and customers whenever and wherever you want... at your command. This presentation will walk you step-by-step through the tactical steps required to successfully and effectively marketing a product or service with proven results.
Learn the keys to selling your network marketing product using internet marketing strategies, particularly using sales funnels and through designing a value ladder which nurtures that all-important know, like, and trust factor in your ideal customer! Access our totally FREE five-day email video course on using sales funnels to build a business that will attract a stream of qualified leads even while you're sleeping!: https://YourSovereignDownline.com
Today I'm going to be sharing ways to get more sales and more customers this year.When selling products online what is most important?It is to understand that, no matter what your product is, not everybody is looking for your product, not everybody's looking to be, to be your customer.You want to be speaking to those people who are actually actively looking for your solutions, looking for your products. If you got value out of this episode, we would love it if you could comment, like, and follow us! Get your FREE 3 step recruiting formula HERE. Follow us on Facebook or Instagram.Find us on Youtube and Tik Tok.
Digital Innovators è il podcast di Catobi, la community di professionisti orientata alla Digital Execution.Se ancora non ci conosci, non perderti il nostro Remarks.Qui per entrare nel giro
Episode 17 – 5 TOP reasons you should be your BEST Customer of your Network Marketing products If you are not Aware, You Are Nowhere! Using your products is a sign of trust to your BRAND By using your products, you EXPERIENCE the benefits and build your stories When you use your own products, you BECOME a PRODUCT of your products and you can use that as selling tools When you use your products, you are the FIRST to contribute to your SALES figures, and it makes you feel different, as a contributor you feel more confident because YOU are the driver of your business When you use your products, become a PRODUCT of your products, and contribute to your overall business success, you establish a NORM that YOUR people will follow BY using your products: You can take time to experience and gauge the effectiveness of EACH product, thus you can decide which PRODUCTS are going to be the CORE of YOUR offer You can advise clients accordingly to their needs because of your knowledge AND experience You can ‘SEE' the change it brings to you, specially if it is in the health and wellness industry, you can experience the change in your body, skin and wellness, thus you can share your stories accordingly, thus no need to for selling ‘promises' You can determine category of products for individual needs, that is you know really which category of products works best for a particular need, for example, if the customer has an oily skin and wants to clean same, you know exactly what products or category of products will be best suited to that need Keep listening to the Show to learn more about the ‘secrets'…or download the podcast to learn more about Become a Network Marketing Superstar
A great discussion around marketing your WooCommerce-related product in both the WooCommerce and WordPress ecosystem.
Passive Income Reviews PLR – https://www.marketingsharks.com/passive-income-reviews-plr/50 product reviews for some of the hottest online marketing products, tools and services.These are major brands that have stood the the test of time. Customers who buy these products tend to stay customers for ages.Most marketers don't switch hosting providers or autoresponders for years. Nowadays, most software services charge an annual fee too.Not only are these products easier to promote, but many pay recurring commissions as well.NOW we're talking passive income… and that's what these reviews will do for the people who use them well!The content in this PLR Bundle is written in an informative and entertaining way to keep the readers hooked.Passive Income Reviews PLR – https://www.marketingsharks.com/passive-income-reviews-plr/
Building Fortunes Radio presents Kim Klaver Ms Stud Peter Mingils Retail Pricing MLM Network Marketing Products
It may be counterintuitive but I am asking you to just consider the possibility that falling in love with your Network Marketing products can be a roadblock to your financial success. It is our hope that this session will create an insight and paradigm shift. Websites mentioned in this: THE NETWORK MARKETING HAMPSTER WHEEL www.mlmsuccess.com/story235 FALSE PRIDE Keep Most Network Marketers Broke WWW.mlmsuccess.com/story195 www.mlmsuccess.com/story251
Peter Mingils and cybntia Saarie on Building Fortunes radio and CBD research in network marketing products
Guest Mr. Wainwright Yu of YoungCTO Rafi Quisumbing Interested in building and scaling new products that drive marketing innovation at Amazon? Join us! Hiring Product Managers, Software Developers, Technical Program Managers, UX Designers, and Data/Research Scientists in Seattle/Bellevue and Santa Monica! Key leadership positions available too! https://www.linkedin.com/in/wainwrigh... Generation and Distribution of Collaborative Content Associated with Digital Content Previewing Electronic Content on Third-Party Websites Supplementary Content Layers Selective display of comprehension guides Previewing Electronic Book Content within Third-Party Websites Distribution of User Generated Annotations Associated with Digital Content Selective Display of Comprehension Guides
Product Pricing and Price-cutting of network Marketing Products in MLM with Peter Mingils and Kim Klaver Building Fortunes Radio
Kim Klaver and Peter Mingils on Retail Pricing MLM Network Marketing Products
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Paul Ross, Master Hypnotist, Master Practitioner of NLP, and author of Subtle Words That Sell, about leveraging the power of language to guide people to the right decision. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by subscribing to the show in your favorite podcast player.
Today we discuss what is branding and how different brands and manufacturers are marketing products --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/missbworld/support
In this episode, Reid Simkovitz, the Founder and CEO of The Scruffie, talks about how he invented a product, obtain a patent, and successfully sold his products in just six months using Tiktok. Learn and be inspired as he shares his story.KEY TAKEAWAYS FROM THIS EPISODEDo not care about what people think.You have to get out there and ask questions.You have to believe that your business will make it. Give it your best.All it takes is one little thing or one little area where you can be different. Sometimes, the differentiator is you.Manage your time well and discipline yourself to do it to have freedom and balance in all aspects of your life.TODAY’S GUESTReid Simkovitz is the Founder and CEO of The Scruffie, the world’s first leg shaver. He launched his company in April 2020 and managed to sold out his initial production in 6 months through Tiktok.Connect and know more about Reid and his company here:Website: https://thescruffie.comTiktok: https://www.tiktok.com/@thescruffieInstagram: https://www.instagram.com/thescruffieFacebook: https://www.facebook.com/thescruffieYouTube: https://www.youtube.com/channel/UCgfdC-ErrJ2-yt9fCJ3h1ZAIf you’re feeling tired and overwhelmed, it is time to hire a virtual assistant! Check outsmartvirtualassistants.com and learn how you can get your life back.
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We sat down with Michelle Killebrew, Vice President of Marketing for Products and Technology at the global accounting firm PwC, to discuss marketing in a post-COVID world. Together, we discuss how products can adapt during uncertain moments, why the "new normal" might lead to more disciplined decision making, and the importance of agility and self-compassion throughout this moment.
Building Fortunes Radio with Peter Mingils and CBD Research and the MLM Network Marketing Products for Sale and promotion
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Gautam Goswami, CMO and Global EVP, Marketing & Products at TeamViewer, a company that builds innovative cloud-based technologies to enable better online remote support and collaboration globally spent sometime chatting with us to share a few thoughts on the changing B2B sales and marketing landscape. Key Topics Covered: Creating the ideal feedback loop between marketing and sales Filling the talent gap in marketing and sales tech with the right upskilling / reskilling Scaling sales in times of a global crisis: tips and thoughts
In this episode, I am excited to interview Justin Silverio, who is the owner of JS2 Homes and Open Letter Marketing. Justin has been investing in real estate since 2011 with extensive experience in rehabbing, new construction, wholesaling, and multi-family rental properties in and around the Boston area. Justin founded Open Letter Marketing in 2016 with a focus on providing real estate investors with a more effective direct to seller marketing approach than the outdated methods. Justin's company works with hundreds of investors throughout the country and is recognized as one of the top real estate investor marketing companies. Justin begins by telling us about his background and how he always had a love of houses because his dad was a contractor. The flipping television shows that came out around 2009 really piqued his interest as he was working as an accountant, but didn't love it. Partnering with his father in finding and rehabbing houses married two of Justin's passions together - love of houses and of numbers. For the first five years in real estate investing, Justin and his dad were flipping houses while he continued to work his full-time job, also while doing marketing for new properties. We talked about the challenges inherent with the situation, but also how it is possible to make it work. I asked Justin how they funded their first deal and he described the process he went through in order to pitch three regional banks to do business with them. He did his homework, knew what information the banks wanted to see, and put together a five-year business plan to get funding before selecting his first property. Justin then described what his business looks like today. He went from rehabbing entry-level homes, to mid-level homes, to high-end homes and new construction, to what he is doing today which is primarily multi-family condo conversions. The bulk of his day-to-day business dealings is made up of wholesaling homes while staying involved with the multi-family developments which are more long-term projects. He talked about how competition and profit margin per time spent really drove him to switch his business model. Justin then told us about his company Open Letter Marketing, which was created to provide real estate investors with direct to seller marketing. I asked Justin to describe what their program does better than his competitors and he spoke to the fact that his product looks at the very fine details. With his product, they promote campaigns with a sequence of letters where each letter builds off of the prior. I asked Justin to describe the current project he is working on, software called OLM InvestorHub, which is a lead and marketing management system based on his own business process. It will enable investors to purchase or import multiple lists, identify properties that are on more than one list, and identify the quality of a list once it is imported. Once the lead quality has been identified, you can create marketing campaigns specific to each. Justin talks about the software's dashboard and how it organizes all of the marketing tools an investor is using and sends reminders to perform certain tasks to keep everything organized and visible to the user. They also have a CRM product that communicates with InvestorHub called OLM DealFlow. Going forward, Justin is concerned with defining a systematic process for his wholesaling business so they can grow and expand. He also talked about looking at the more technical side of direct to seller marketing and how that can influence the direction of Open Letter Marketing. During this interview, Justin speaks about being on the front lines in order to engineer new things to help people get better responses in changing market conditions. This is an incredibly informative episode for helping investors use the most current tools in order to fuel their business and I hope you will join us! Notable Quotes: “The degree is just the gateway to the world you want to get into.” Mike Simmons “I know I have something that works much better and there is nothing on the market that offers this.” Justin Silverio “If a marketing strategy works in my real estate investment business, I'm going to offer it to my customers.” Justin Silverio “It is almost though you are building a conversation with the seller, and you do it in a specific way so that they are getting to know about you more with each letter.” Justin Silverio “I'm just trying to create a solution for my own issue.” Justin Silverio “My goal is to truly make an impact and provide value to as many real estate investors as I possibly can.” Justin Silverio “How can I create a product to make everyone an expert in marketing?” Justin Silverio “You end up doing lazy marketing, out of convenience, rather than strategy.” Mike Simmons “We are trying to build the tools to free up everybody's time.” Justin Silverio “Marketing for most investors is just disjointed.” Justin Silverio “I always want to be on the very front line.” Justin Silverio “What you are working on is like the oxygen of a real estate company.” Mike Simmons Links: Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months 7 Figure Flipping Flip Hacking Live Open Letter Marketing OLM InvestorHub OLM DealFlow Justin's Email Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter
In this episode, I am excited to interview Justin Silverio, who is the owner of JS2 Homes and Open Letter Marketing. Justin has been investing in real estate since 2011 with extensive experience in rehabbing, new construction, wholesaling, and multi-family rental properties in and around the Boston area. Justin founded Open Letter Marketing in 2016 with a focus on providing real estate investors with a more effective direct to seller marketing approach than the outdated methods. Justin’s company works with hundreds of investors throughout the country and is recognized as one of the top real estate investor marketing companies. Justin begins by telling us about his background and how he always had a love of houses because his dad was a contractor. The flipping television shows that came out around 2009 really piqued his interest as he was working as an accountant, but didn’t love it. Partnering with his father in finding and rehabbing houses married two of Justin’s passions together - love of houses and of numbers. For the first five years in real estate investing, Justin and his dad were flipping houses while he continued to work his full-time job, also while doing marketing for new properties. We talked about the challenges inherent with the situation, but also how it is possible to make it work. I asked Justin how they funded their first deal and he described the process he went through in order to pitch three regional banks to do business with them. He did his homework, knew what information the banks wanted to see, and put together a five-year business plan to get funding before selecting his first property. Justin then described what his business looks like today. He went from rehabbing entry-level homes, to mid-level homes, to high-end homes and new construction, to what he is doing today which is primarily multi-family condo conversions. The bulk of his day-to-day business dealings is made up of wholesaling homes while staying involved with the multi-family developments which are more long-term projects. He talked about how competition and profit margin per time spent really drove him to switch his business model. Justin then told us about his company Open Letter Marketing, which was created to provide real estate investors with direct to seller marketing. I asked Justin to describe what their program does better than his competitors and he spoke to the fact that his product looks at the very fine details. With his product, they promote campaigns with a sequence of letters where each letter builds off of the prior. I asked Justin to describe the current project he is working on, software called OLM InvestorHub, which is a lead and marketing management system based on his own business process. It will enable investors to purchase or import multiple lists, identify properties that are on more than one list, and identify the quality of a list once it is imported. Once the lead quality has been identified, you can create marketing campaigns specific to each. Justin talks about the software’s dashboard and how it organizes all of the marketing tools an investor is using and sends reminders to perform certain tasks to keep everything organized and visible to the user. They also have a CRM product that communicates with InvestorHub called OLM DealFlow. Going forward, Justin is concerned with defining a systematic process for his wholesaling business so they can grow and expand. He also talked about looking at the more technical side of direct to seller marketing and how that can influence the direction of Open Letter Marketing. During this interview, Justin speaks about being on the front lines in order to engineer new things to help people get better responses in changing market conditions. This is an incredibly informative episode for helping investors use the most current tools in order to fuel their business and I hope you will join us! Notable Quotes: “The degree is just the gateway to the world you want to get into.” Mike Simmons “I know I have something that works much better and there is nothing on the market that offers this.” Justin Silverio “If a marketing strategy works in my real estate investment business, I’m going to offer it to my customers.” Justin Silverio “It is almost though you are building a conversation with the seller, and you do it in a specific way so that they are getting to know about you more with each letter.” Justin Silverio “I’m just trying to create a solution for my own issue.” Justin Silverio “My goal is to truly make an impact and provide value to as many real estate investors as I possibly can.” Justin Silverio “How can I create a product to make everyone an expert in marketing?” Justin Silverio “You end up doing lazy marketing, out of convenience, rather than strategy.” Mike Simmons “We are trying to build the tools to free up everybody’s time.” Justin Silverio “Marketing for most investors is just disjointed.” Justin Silverio “I always want to be on the very front line.” Justin Silverio “What you are working on is like the oxygen of a real estate company.” Mike Simmons Links: Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months 7 Figure Flipping Flip Hacking Live Open Letter Marketing OLM InvestorHub OLM DealFlow Justin’s Email Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter
Robyn Johnson owns MarketplaceBlueprint, an agency that specializes in marketing for Amazon. She started her business 10 years ago with $100 and grew to over 7 figures in just a few years. Top 3 Value Bombs: 1. Seller Central is the most common way to sell on Amazon; anybody can sell their physical goods here. 2. You can miss out on a lot of important opportunities if you are not focused on Amazon or you do not partner with someone that is focused on Amazon. 3. If you want to sell in Amazon, it is crucial to take the time to do your research on how to do it correctly or hire a partner who will be able to help you. Visit and check out for Amazon Consulting Services - MarketPlaceBluePrint Website Sponsors: The Marketing Secrets Podcast: My buddy Russell Brunson - founder of ClickFunnels - is on a mission to help get entrepreneurs unstuck so they can get back to changing the world! Check out his podcast at MarketingSecrets.com! Launch and Scale Now: Learn how to turn your passion into a profitable business with this free training and 7-figure playbook at LaunchAndScaleNow.com
Our store is seeing upwards of 400,000 views per day and I think adding some MLM products would increase our profit margins overall. --- Send in a voice message: https://anchor.fm/hustleandmotivatepodcast/message Support this podcast: https://anchor.fm/hustleandmotivatepodcast/support
When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor.
When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor.
In Podcast #17 Rob discusses the products that have a LONG history of failure in the industry. He also addresses what you should do when you encounter companies that carry and promote these products. #TheMLMSolution Visit our blog: https://www.themlmsolution.net Follow us on our FB Page: http://bit.ly/2DAOaqH Follow us on Twitter: http://bit.ly/2volehc Follow us on Instagram: http://bit.ly/2vb3uJ7 Visit our LinkedIn Page:http://bit.ly/2IxjFUT
Episode 21 – How Telematics Impacts Collision Repair Jason Verlen is the Senior Vice President of Product Management and Marketing Products & Technology at CCC Information Systems. In this episode, he talks about the impact of Telematics on the collision repair process and the implications this technology presents for insurers. Listen in as Jason provides a look ahead at:· How technology is redefining the consumer experience· New efficiencies being driven by Telematics technologies· How technology is influencing the collision claims and estimating process· How Telematics is growing within the vehicle fleet in the U.S.· Where we are and what’s to come in the use of Telematic networks
Part of 4 of our 4 part series on How to Sell your Network Marketing products --- Send in a voice message: https://anchor.fm/marketinginmygarage/message
In this episode I share a different strategy than what most Network marketers are doing when it comes to selling their products. --- Send in a voice message: https://anchor.fm/marketinginmygarage/message
In this episode I share Part 2 of my 4 part series on How to Sell your Network Marketing products. --- Send in a voice message: https://anchor.fm/marketinginmygarage/message
Tech Money Talks, Careers & Dropshipping w/Pro Dropshipper Brian McCumber, like GaryVee, Tim Ferriss
Craken, Smash and Alicia Amerson get together to discuss why they keep getting junk mail from Environmental Non-Profit Organizations. Are you tired of the same thing? Share your thoughts in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.
Welcome to Episode 1 of Product: Knowledge is an introduction to Product Marketing, which isn't just marketing products. Graphos specializes in Product Marketing - which takes businesses from product development, market research, and consumer engagement. Host Bryn Griffiths talks with Laurier Mandin, CEO and Principal of Graphos, and Andreas Schwabe, Graphos' director of Media Services to talk about everything the podcast will cover. Get in on the ground floor of Product Marketing with Product: Knowledge.Graphos Product: https://www.graphosproduct.com
In this episode, we talk about Kim’s migration away from her old identity as The WordPress Chick and her foray into content marketing product development. To read the full show notes for this episode, visit https://www.wpelevation.com/206
The Top Entrepreneurs in Money, Marketing, Business and Life
Kristján is CEO & Co-Founder of 50skills.com which is transforming the way businesses find and hire people. Prior to 50skills, Kristjan was VP of Marketing Products at Meniga (2014-2017), which he helped grow into serving more than 50 million people in 20 countries. Before joining Meniga in early 2014 Kristján was CEO of Icelandic Startups, which focuses on empowering the Icelandic Entrepreneurial Eco-system. For several years, he has played a leading role in Iceland´s vibrant startup scene. He managed StartupReykjavik (2012-2013), the #1 Seed Accelerator in Iceland. He is also an accredited Global Facilitator for Startup Weekend (2009-), who has facilitated more than 10+ Startup weekends in diverse places, ranging from Reykjavík, Iceland to Tehran, Iran (2012-). He was the global partner for Global Entrepreneurship Week in Iceland (2009-2013), TEDxReykjavik licensee (2011-2013) and the former manager of Iceland’s largest idea competition, the Golden Egg (2009-2011).
In this recording I share tips and tricks on how you can start promoting affiliate links and make profit from these! With none of your own money! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode we talk to Brendan Kavaney, Global Head of Field Marketing at Mindtree. Click here to connect with this guest on LinkedIn.
Ask yourself these questions. .
The Smart Passive Income Online Business and Blogging Podcast
#293: Today I'm sharing the top-performing affiliate marketing products that I'm an affiliate for, and breaking down exactly why they've performed so well. I share a case study, why creating a demo works so well, and how webinars help with sales. Podcast show notes available here: https://www.smartpassiveincome.com/session293
Building Fortunes Radio Show with Peter Mingils and MLM News
Peter Mingils updates PM Marketing Products on Building Fortunes Radio
Alex's BioCreating mutually beneficial relationships is what drives Alex to help create connections through social media. Alex is proud to be a Bennie and always has St. Joe Meat Market brats in her freezer. On a normal day, you can find her exploring Minneapolis, cooking, or listening to MPR and myTalk 107.1. She lives by the motto, “plan well, flex well.” Alex is a maker of lists, a proud cat lady, Minnesota State Fair baker, sassy local blogger, and enthusiastic foodie. She is described as, "Reliable and disciplined, always ready to dive into detail and consistently go above and beyond expectations. Her never-stop-learning mentality keeps her on top of the latest developments in the digital space."Coolibar: @CoolibarFacebook: https://www.facebook.com/Coolibar/Instagram: https://www.instagram.com/coolibar/Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classesFree Social Media Masterclass www.twincitiescollectiveacademy.com/masterclass-signupInstagram Marketing Class www.twincitiescollectiveacademy.com/instagramAcademywww.twincitiescollectivacademy.comJoin the Facebook Group https://www.facebook.com/groups/twincitiescollectiveCoaching https://www.twincitiescollectiveacademy.com/coaching-programsFind the podcast on all platforms http://www.twincitiescollective.com/podcast-linksFollow us on Socialhttps://www.instagram.com/twincitiescollective
Alyson Lex had the enviable job of Marketing Manager at Glazer-Kennedy Insider’s Circle working for Dan Kennedy & Bill Glazer, where she discovered her passion for all things direct response and info-marketing. She’s taken that passion and turned into business where she helps coaches, speakers and authors create info- empires.
Discover how to develop marketing products the "Real Fast" way with bestselling author, marketing guru, and product creator, Daniel Hall He generously shares his expertise on this week's Book Marketing Mentors podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
DKSpeaks Podcast: Internet Marketing, Blogging and Social Media Tips
Pinterest0 Facebook 0 Twitter 0 LinkedIn WhatsApp 0Shares How to setup a WordPress Blog? This is one of the most common tutorials that you will find on Blogging. Search Google and you will find hundreds of tutorials that will teach you how to setup a wordpress blog. But the biggest problem with most of these tutorials is that these are generic tutorials. When it comes to building WordPress websites for affiliate marketing, you need to follow a slightly different method. You don’t want to spend hours doing things that would otherwise take only a few minutes. In fact websites that are specifically created for affiliate marketing has its set of requirements. Inserting affiliate links, easy link cloaking, inserting banner ads are just some of the things in addition to an easy to access site structure. In this episode of “The DKSpeaks Podcast”, we will be discussing “How to Setup a WordPress Blog”, especially focused on Affiliate Marketing. This is part-6 of our series on “How to make money with affiliate marketing”. How to Setup a WordPress Blog for Affiliate Marketing Till about 4 years back, you could create a one pager website promoting a product and easily get it ranked on the first page of Google. I still remember this one page review website that I had setup in the “Tattoo” niche, which was ranked in less than 15 days and kept making money every month for about 10 months before it dropped off the rankings. Affiliate marketing has since changed. It is no more just a matter of putting up a one page review website and making money. These day you need to have enough information in your arsenal to convince a visitor of why a specific product is good and why it is the exact same thing that he was looking for. It is hence that the WordPress Blog that we will be setting up for our affiliate marketing business has some very specific needs. There are some important plugins that simplify the work involved in managing your affiliate marketing website. Similarly even the theme that you are using is very critical in order for your website to function correctly. You need a theme that is SEO optimized, loads fast, is mobile friendly and is as per Google’s requirements. Because you don’t want to end up in a situation where your blog is not ranking just because it does not have an search engine optimized theme. Here are the things we will be discussing in this episode: * How to Choose the right Domain for your website * A nice tip to rank your website with little effort * Common metrics that you need to keep in mind when choosing a domain name * The best WordPress theme when it comes to affiliate marketing * 7 absolutely essential plugins for your affiliate marketing website We will be discussing the above and some handy little tips that can help you in your efforts to get your website ranked on Google. Resources mentioned in this Episode We spoke about a good image creation application in this episode. The featured image that you are seeing here is also created using this particular software. This is called “Youzign” and people are already calling it the “Photoshop Killer”. Here are some of the other tools and resources that we spoke about in this episode: * Youzign image creator * Socrates theme for Affiliate Marketers * --- Send in a voice message: https://anchor.fm/dkspeaks/message
DKSpeaks Podcast: Internet Marketing, Blogging and Social Media Tips
How to setup a WordPress Blog? This is one of the most common tutorials that you will find on Blogging. Search Google and you will find hundreds of tutorials that will teach you how to setup a wordpress blog. But the biggest problem with most of these tutorials is that these are generic tutorials. When ... Read more
In this interview with Kevin Fuller you will learn about the array of products and services that Coosa Creek Marketing Products offers as well as the personal attention that is devoted to each of its customers. Coosa Creek Marketing Products has been a mainstay for some time now in the Blairsville/Union county area and from all accounts will continue to grow its presence and thrive helping both local and national clients with their marketing-related needs.
Panel Farnoosh Brock (twitter facebook Prolific Living Prolific Living Podcast The Healthy Juicer’s Bible) Eric Davis (twitter github blog) Evan Light (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion 00:37 - Farnoosh Brock Introduction Prolific Living New Media Expo 01:41 - Marketing 04:00 - Marketing Coaching Services Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port Target Audience 06:05 - Giving away products vs time and services The Ruby Freelancers Show: 006 - Setting Your Rate 08:32 - Pricing The Prolific Living Podcast Episode 83: 4 Bold Steps to Communicating Your Prices without Apology Price higher than you feel comfortable Handling price criticism 12:54 - Levels of Access Freebies 16:48 - Value Working backwards pricing idea 19:39 - Advertising Mailing Lists (some at different levels of marketing aggressiveness) Guest Posting Blogging Social Media LinkedIn Groups Forums 23:59 - Closing Sales on the Phone Zig Ziglar 26:40 - Video Marketing Free content as teaser to paid content Credibility 31:51 - Effective Marketing Strategies Escape from Cubicle Nation 48 Days, LLC Cliff Ravenscraft 36:17 - Podcasting 37:46 - Getting on other people’s radar 39:33 - Help a Reporter Out (HARO) (Vocus will call you once as soon as you create an account. Saying you aren't interested will stop calls.) 45:39 - Speaking/Webinars SlideShare Speaker Deck The Ruby Freelancers Show: 036 - Speaking at Conferences 49:09 - Book Marketing (Self-Publishing) Amazon Author Central Reviews Farnoosh's Amazon Page Kindle Direct Publishing (KDP) 55:13 - Book Marketing (w/ a Publisher) Taking the lead 59:05 - Self-publishing vs going w/ a traditional publisher 01:03:19 - Making the right product for your market Building your platform Amy Hoy The Formula You Need: 30 x 500: Zero to Launch for Your Very First Paying Product Picks Seth Godin's Blog: Choose your customers first (Eric) "If it Bleeds, it Leads" (Evan) Patterns of Enterprise Application Architecture by Martin Fowler (Evan) Ruby Midwest (Evan) VIM to EMACS (Evan) Hazel (Chuck) Battlestar Galactica (Chuck) House of Cards (Evan) Young Justice: Invasion Destiny Calling - Season 2 (Evan) Asana (Farnoosh) Scrivener (Farnoosh) Edirol Recorder (Farnoosh) Paul Graham: You Weren't Meant to Have a Boss (Farnoosh) On Writing: A Memoir Of The Craft by Stephen King (Farnoosh) Next Week Red Flags with Potential or Current Clients with Ashe Dryden Transcript [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net] CHUCK: Hey everybody and welcome to Episode 53 of The Ruby Freelancers Show. This week on our panel, we have Eric Davis. ERIC: Hello! CHUCK: We also have Evan Light. EVAN: Chuck had to think about Eric for a moment there... CHUCK: [laughs] I'm Charles Max Wood from Devchat.tv. And this week we have a special guest, and that's Farnoosh Brock! FARNOOSH: Hi! Thank you so much for having me on! CHUCK: You haven't been on the before; do you want to introduce yourself really quickly? FARNOOSH: Yes! My name is Farnoosh Brock, and I am the president and founder of Prolific Living, and that's at prolificliving.com. Chuck and I met at New Media Expo back in January and we had a lot of fun! He was really shocked that he met an electrical engineer -- an ex-electrical engineer -- at the party there, and we just hit it off! So, thank you so much for inviting me to the show. CHUCK: Yeah, no problem! It was kind of interesting when we met. First off, I met your husband before I met you. He's a photographer,
Panel Farnoosh Brock (twitter facebook Prolific Living Prolific Living Podcast The Healthy Juicer's Bible) Eric Davis (twitter github blog) Evan Light (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion 00:37 - Farnoosh Brock Introduction Prolific Living New Media Expo 01:41 - Marketing 04:00 - Marketing Coaching Services Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port Target Audience 06:05 - Giving away products vs time and services The Ruby Freelancers Show: 006 - Setting Your Rate 08:32 - Pricing The Prolific Living Podcast Episode 83: 4 Bold Steps to Communicating Your Prices without Apology Price higher than you feel comfortable Handling price criticism 12:54 - Levels of Access Freebies 16:48 - Value Working backwards pricing idea 19:39 - Advertising Mailing Lists (some at different levels of marketing aggressiveness) Guest Posting Blogging Social Media LinkedIn Groups Forums 23:59 - Closing Sales on the Phone Zig Ziglar 26:40 - Video Marketing Free content as teaser to paid content Credibility 31:51 - Effective Marketing Strategies Escape from Cubicle Nation 48 Days, LLC Cliff Ravenscraft 36:17 - Podcasting 37:46 - Getting on other people's radar 39:33 - Help a Reporter Out (HARO) (Vocus will call you once as soon as you create an account. Saying you aren't interested will stop calls.) 45:39 - Speaking/Webinars SlideShare Speaker Deck The Ruby Freelancers Show: 036 - Speaking at Conferences 49:09 - Book Marketing (Self-Publishing) Amazon Author Central Reviews Farnoosh's Amazon Page Kindle Direct Publishing (KDP) 55:13 - Book Marketing (w/ a Publisher) Taking the lead 59:05 - Self-publishing vs going w/ a traditional publisher 01:03:19 - Making the right product for your market Building your platform Amy Hoy The Formula You Need: 30 x 500: Zero to Launch for Your Very First Paying Product Picks Seth Godin's Blog: Choose your customers first (Eric) "If it Bleeds, it Leads" (Evan) Patterns of Enterprise Application Architecture by Martin Fowler (Evan) Ruby Midwest (Evan) VIM to EMACS (Evan) Hazel (Chuck) Battlestar Galactica (Chuck) House of Cards (Evan) Young Justice: Invasion Destiny Calling - Season 2 (Evan) Asana (Farnoosh) Scrivener (Farnoosh) Edirol Recorder (Farnoosh) Paul Graham: You Weren't Meant to Have a Boss (Farnoosh) On Writing: A Memoir Of The Craft by Stephen King (Farnoosh) Next Week Red Flags with Potential or Current Clients with Ashe Dryden Transcript [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net] CHUCK: Hey everybody and welcome to Episode 53 of The Ruby Freelancers Show. This week on our panel, we have Eric Davis. ERIC: Hello! CHUCK: We also have Evan Light. EVAN: Chuck had to think about Eric for a moment there... CHUCK: [laughs] I'm Charles Max Wood from Devchat.tv. And this week we have a special guest, and that's Farnoosh Brock! FARNOOSH: Hi! Thank you so much for having me on! CHUCK: You haven't been on the before; do you want to introduce yourself really quickly? FARNOOSH: Yes! My name is Farnoosh Brock, and I am the president and founder of Prolific Living, and that's at prolificliving.com. Chuck and I met at New Media Expo back in January and we had a lot of fun! He was really shocked that he met an electrical engineer -- an ex-electrical engineer -- at the party there, and we just hit it off! So, thank you so much for inviting me to the show. CHUCK: Yeah, no problem! It was kind of interesting when we met. First off, I met your husband before I met you. He's a photographer,
Imagine being able to spell and taste via the Internet. Click a button to become captivated by your favorite perfume. Sample tasty coffee flavors or your new-found chocolate yummies. How is it possible? The Scentdome. Inventor Ellwood Ivey is the creative genius behind the Scentdome, technology that test the BAC of automobile drivers and his latest creation, www.shareideas.com. The Georgia native takes the mystery out of how to surge a product forward from concept, to creation to the marketplace. You will love this interview and be sure to connect with us on www.tenaciouswoman.com for even more resources.
Imagine being able to spell and taste via the Internet. Click a button to become captivated by your favorite perfume. Sample tasty coffee flavors or your new-found chocolate yummies. How is it possible? The Scentdome. Inventor Ellwood Ivey is the creative genius behind the Scentdome, technology that test the BAC of automobile drivers and his latest creation, www.shareideas.com. The Georgia native takes the mystery out of how to surge a product forward from concept, to creation to the marketplace. You will love this interview and be sure to connect with us on www.tenaciouswoman.com for even more resources.
I recently traveled to Newport, Rhode Island, to speak to the participants of Alan Weiss’s Million Dollar Consulting® College. Since one of the topics I covered was the easy process of the creation and publishing of a podcast and since … Continue reading → The post Creating and Marketing Products – Chad Barr Interviews Alan Weiss appeared first on The Chad Barr Group.