BrandED - Telling Your Education Stories to the World

Join in this freewheeling, impromptu segment where several educators drop in from the NAESP conference in Long Beach, California. Follow: @Joesanfelippofc @TonySinanis @GustafsonBrad @benjamingilpin @ToddWhitaker @mrsfadeji @kathyamelton Brad Gustafson is the principal and lead learner at Greenwood Elementary in Minnesota. He’s passionate about sharing the amazing work of students and staff. Ben Gilpin is currently the principal at Warner Elementary School in Spring Arbor. He has s Master’s in education from Spring Arbor University and has an Educational Leadership Certification through Eastern Michigan University. Special bonus: Todd Whitaker, Principal Amy Fadeji and Kathy Melton.

We all know that our work is all about the kids, but too often our actions show that we have forgotten this central fact. In this segment our guest shares with us how he keeps his students at the center of his school community. Follow: @Joesanfelippofc @awelcome @TonySinanis @bamradionetwork Adam Welcome is an Elementary School Principal in the Bay Area of California, using Twitter and Remind for school communication and believes in a fun and positive school climate!

This is the first of a series of west coast interviews with administrators who are using social media to showcase students' work and tell their school's story. Follow: @Joesanfelippofc @mrsfadeji @TonySinanis @bamradionetwork Amy Fadeji is quite possibly, California's youngest principal. After being an elementary teacher for 7 years, Amy took the plunge into administration three years ago. She LOVES being the lead learner at Penngrove Elementary and working enthusiastically for the students of Petaluma City Schools.

Our guest is a walking talking model of inspiration. In this segment she talks about why she shares her inspiration, how she shares it, and the results sharing has produced. Follow: @Joesanfelippofc @venspired @TonySinanis @bamradionetwork Krissy Venosdale, Lower School Innovation Coordinator at The Kinkaid School in Houston TX working with PreK to 4 Learners. She loves blogging at Venspired.com, creating graphics and posters, learning new things, and traveling with her husband and daughter.

Through trial and error, our guests discovered that what parents want from teachers and school leaders may differ from what schools and PTO's believe. Tune in to learn what matters most to many parents and how to marry what parents want with what schools need. Lisa Davis is a Parent Leader in her community. She currently serves as Vice President of Jericho joint council of PTAs. She previously held the position of President, Vice President, and chair of numerous committees. She also serves as a member of the district's President's Council and Health & Safety Committee. Gwen Pescatore is a mother of 3, serving as the home and school association president at @KnappElementary, and on the planning committee for #ParentCamp.

In this segment we talk with #satchat co-founder Scott Rocco about how he renovated the communications strategy of his school using social media. Follow: @Joesanfelippofc @ScottRRocco @TonySinanis @bamradionetwork Scott Rocco is Superintendent of Schools in Spotswood, New Jersey, adjunct professor at The College of New Jersey, instructor in the NJEXCEL program, and co-founder/co-moderator of #Satchat on Twitter; a weekly global educational conversation. He is also a founding member of EdCampNJ. His blog site is evolvingeducators.wordpress.com which discusses how the integration of technology is resulting in the evolution of our educational system.

In this segment we talk with #satchat co-founder Scott Rocco about how he renovated the communications strategy of his school using social media. Follow: @Joesanfelippofc @ScottRRocco @TonySinanis @bamradionetwork Scott Rocco is Superintendent of Schools in Spotswood, New Jersey, adjunct professor at The College of New Jersey, instructor in the NJEXCEL program, and co-founder/co-moderator of #Satchat on Twitter; a weekly global educational conversation. He is also a founding member of EdCampNJ. His blog site is evolvingeducators.wordpress.com which discusses how the integration of technology is resulting in the evolution of our educational system.

The spectrum of child development presented in middle school makes teaching these grades particularly challenging. Our guest sheds light on some of the unique challenges and shares some of the creative ways his school addresses them. Follow: @Joesanfelippofc @donald_gately @TonySinanis @bamradionetwork Don Gately is the principal at Jericho Middle School on Long Island in New York. Jericho Middle School has a comprehensive school-wide program to develop academic and social emotional literacy; the school was named a New York State/National School to Watch in 2009 by the National Forum to Accelerate Middle Level Reform.

In this segment we talk about a new initiative to retake control of the public narrative around education. Follow: @Joesanfelippofc @BobFarrace @TonySinanis @bamradionetwork Bob Farrace is director of public affairs at the National Association of Secondary School Principals. In that capacity, he represents principals’ voices to national media and build principals’ capacity to be their own best strategic communicators.

In this segment we talk with a school principal about how he discovered what innovative school leaders were doing with technology and how he went from being a dinosaur to the cutting edge of digital leadership. Follow: @Joesanfelippofc @TonySinanis @drspikecook @bamradionetwork #edchat #edtech #satchat Dr. Spike C. Cook is the Principal of RM Bacon Elementary school in Millville, NJ. He is the author of Connected Leadership: It's just a click away published in 2014 by Corwin.

Our guest believes that telling your school's stories requires many approaches and mediums, but all centered around kids. Follow: @Joesanfelippofc @GustafsonBrad @TonySinanis @bamradionetwork Brad Gustafson is the principal and lead learner at Greenwood Elementary in Minnesota. He’s passionate about sharing the amazing work of students and staff.

In this segment Joe and Tony take us on a high-energy walk back through some of the best ideas, insights and strategies they've discussed in their first year hosting BrandEd. We then look forward to the road ahead in 2015. Follow: @Joesanfelippofc @PrincipalJ @TonySinanis @bamradionetwork Dr. Joe Sanfelippo is the Superintendent of the Fall Creek School District in Fall Creek, Wisconsin. Tony Sinanis, is lead Learner of Cantiague Elementary- Jericho, NY. They have co-authored, The Power of Branding: Telling Your School's Story

Thoughts about branding your school and the pros and cons of social transparency. Follow: @Joesanfelippofc @PrincipalJ @SPSantilli @TonySinanis @bamradionetwork Jessica Johnson has been an elementary school teacher in Minnesota, Arizona and is now an Elementary School Principal in Wisconsin.  Her blog is http://principalj.blogspot.com @PrincipalJ where she co-moderates the weekly #educoach chat.

Our guest shares the process, the steps and the tools his school used to start building his school's brand in the community. Follow: @Joesanfelippofc @SPSantilli @TonySinanis @bamradionetwork Stephen P. Santilli is currently Lead Learner (Principal) of the William Davies Middle School in Mays Landing, NJ. He is also edcamp South Jersey and ParentCamp South Jersey Organizer, and the 2014 recipient of the Academy of Education Arts and Sciences Bammy Award for Middle School Principal.

Our guest says that if you use technology to open a larger window into your school, staff, family and the broader community will be enthusiastically engaged. Follow: @Joesanfelippofc @CurtRees @TonySinanis @bamradionetwork Curt Rees is the elementary principal of a school that has been recognized by the Wisconsin Department of Instruction as an RTI Model school. He and his staff have presented at several conferences to share what their school has found to be successful with RTI.

Our guest proves that that through social media, even an isolated, rural school can connect, grow and share amazing stories. Follow: @Joesanfelippofc @DaisyDyerDuerr @TonySinanis @bamradionetwork Daisy Dyer Duerr is a K-12 Principal at Saint Paul Schools, in Saint Paul, Arkansas; Huntsville School District. This is her 9th year in school administration and 17th in education, spending her first 8 years as a Social Studies teacher and Basketball Coach.

Our guest believes that telling your school's stories requires many approaches and mediums, but all centered around kids. Follow: @Joesanfelippofc @GustafsonBrad @TonySinanis @bamradionetwork Brad Gustafson is the principal and lead learner at Greenwood Elementary in Minnesota. He’s passionate about sharing the amazing work of students and staff.

Our guest today is an elementary school principal. who demonstrates how much joy can be spread around a school by sharing your stories. Follow: @Joesanfelippofc @mmiller7571 @TonySinanis @bamradionetwork Melinda Miller is an Elementary Principal and mom who wants to make a difference. She believes in the power of being connected and sharing leadership skills and ideas with principals around the country.

Our guest has one of the most impressive school web site in the field. In this segment he shares with us how he makes his school's web site so dynamic and exceptional. Follow: @Joesanfelippofc @timlauer @TonySinanis @bamradionetwork Tim Lauer serves as the Principal of Lewis Elementary School in Portland, Oregon. Previously he served as a Teacher on Special Assignment in the area of technology integration and worked as a classroom teacher for 16 years mostly teaching Kindergarten.

In this segment we talk with a team from a school that trusted students to manage the school's social media sites. Follow: @Joesanfelippofc @melissaemler @TonySinanis @bamradionetwork Melissa Emler is a PK-12 principal in Southwest Wisconsin. Previously she taught English and Special Education. Melissa's passion is to inspire her students and staff to create something they are proud of, and when they do that, they meet her expectations! With Melissa, joins her social media intern students, which includes Mikailah, Sam, and Emily.Twitter ID is @melissaemler

Our guest has really taken a proactive approach to using social media to connect staff, parents, students and the entire school community. Tune in to learn more... Follow: @Joesanfelippofc @jackson_carrie @TonySinanis @bamradionetwork Carrie Jackson is the lead learner at Timberview Middle School in Keller ISD. An NASSP Digital Principal, Jackson advocates the integration of social media tools for better family and community connection with the school, increased positive branding, and to better tell the story of the school and community. Twitter: @jackson_carrie

Parent engagement is a challenge for schools across the nation. in this segment our guest shares her strategy for using social media to share what's going in during the school day and how that helps her to connect with parents. Follow: @Joesanfelippofc @8amber8 @TonySinanis @bamradionetwork Amber Teamann is an award-winning assistent principal in Texas, where she is most passionate about being positive, integrating effective technology for student engagement, and making school FUN without compromising academic success for every student.

In this special edition of BrandED, we visit with the state superintendent of the state of Wisconsin about the need to energetically tell our positive stories. Follow: @Joesanfelippofc @TonySinanis @bamradionetwork Dr. Tony Evers was elected to the office of State Superintendent of Public Instruction in April 2009 and re-elected in April 2013. Tony has dedicated his life to public education in our state, working with the students, parents, and citizens of Wisconsin for more than 35 years as a teacher, principal, superintendent, and regional administrator.

While many educators are hesitant to draw attention to the great work they are doing with their kids, their schools and their communities, our guest is not. He masterfully tells both the story of the great things happening in his school along with his own story, on radio, television and to anyone who will listen. He is modeling how being in the spotlight can be good for education if the real focus is doing what's best for students. Follow: @Principal_EL @Joesanfelippofc @TonySinanis @bamradionetwork Salome Thomas-EL is an award-wining teacher and principal at Thomas Edison Charter School in Wilmington, DE. Principal EL speaks around the world about education, leadership, parenting and service. He is the author of two best-selling books and appears on C-Span, NPR and Oprah Radio.

In this segment we focus on the powerful ways in which student voice can be used to tell your school's stories. Follow: @jasonmmarkey @Joesanfelippofc @TonySinanis @bamradionetwork Jason Markey was named principal at East Leyden High School starting in the 2012-13 school year. Jason helped lead a district initiative to move the Leyden School District to 1:1, with every student issued a Google Chromebook. Additionally, this year Jason was named as a 2014 Digital Principal of the Year by NASSP. His student, Ariana joins us.

Our guest says that giving our youngest students a voice can help engender student-centered learning at the earliest grades. Tune in and learn more about what happens when you give five year olds the ability to tell their own stories. Follow: @mattBgomez @Joesanfelippofc @TonySinanis @bamradionetwork Matt Gomez (@mattBgomez) is a Kindergarten teacher from Texas. He is the founder of EdcampDallas, a moderator for #kinderchat and a proud Texas Aggie.

In this segment we talk about the new ways to showcase your student's great work and why it matters. Follow: @tomascmurray @Joesanfelippofc @TonySinanis @bamradionetwork Tom Murray serves as the Director of Technology and Cyber Education for the Quakertown Community School District in Bucks County, Pa. Murray's QCSD cyber and blended learning programs have been highlighted by Forbes.com, T.H.E. Journal, Project Red, and on Digital Learning Day 2013. Tom co-founded and moderates both #sbgchat and #edtechchat.

In this segment our guest identifies the best story tellers in any school and talks about how to get the best school stories. Follow: @benjamingilpin @Joesanfelippofc @TonySinanis @bamradionetwork Ben Gilpin is currently the Principal at Warner Elementary school in Spring Arbor. A Masters in Education from Spring Arbor University and has an Educational Leadership Certification through Eastern Michigan University.

How to take control of your school's public relations and get the media clamoring to tell your story. Follow: @NMHS_Principal @Joesanfelippofc @TonySinanis @bamradionetwork Eric Sheninger is an award-winning Principal at New Milford High School located in Bergen County, NJ, speaker and author of Leadership for Principals Digital Leadership: Changing Paradigms for Changing Times. (www.ericsheninger.com...Twitter handle-@NMHS_Principal and blog, A Principal's Reflections.

How to take control of your school's public relations and get the media clamoring to tell your story. Follow: @NMHS_Principal @Joesanfelippofc @TonySinanis @bamradionetwork Eric Sheninger is an award-winning Principal at New Milford High School located in Bergen County, NJ, speaker and author of Leadership for Principals Digital Leadership: Changing Paradigms for Changing Times. (www.ericsheninger.com...Twitter handle-@NMHS_Principal and blog, A Principal's Reflections.

Pernille Rip shares her process for giving students voice and connected them to the world through blogging. Follow: @PernilleRipp @Joesanfelippofc @TonySinanis @bamradionetwork Pernille Ripp a passionate 5th grade teacher in Middleton, Wisconsin, USA, proud techy geek, and honest to a fault. Creator of the Global Read Aloud Project, Co-founder of EdCamp MadWI, and believer in all children. Her first book coming out in 2013 from PLPress Education blog “Blogging Through the Fourth Dimension.” Twitter @PernilleRipp.

Ready to start telling your school's story to the world? Wondering where to start. Our guest is a master and in this segment he walk us through the fundamentals. So grab a cup of coffee and begin here. Follow: @casas_jimmy @Joesanfelippofc @TonySinanis Jimmy is the principal at Bettendorf High School in Bettendorf, IA. The 2012 Iowa State Principal of the Year, his blog is called Passion, Purpose, Pride and can be found at jimmycasas.blogspot.com. He is co-founder/moderator of #IAedchat, co-founder of EdCampIowa, and can be found on Twitter at @casas_jimmy.

Welcome to the premier episode of BrandEd: Telling your story to the world. In this segment, your hosts explain why it's more critical today that all educators learn how to tell their education success stories, brand their schools and school districts and spread the word far and wide. Follow: @Joesanfelippofc @Cantiague_Lead @bamradionetwork Dr. Joe Sanfelippo is Superintendent and Elementary Principal of the Fall Creek School District in Fall Creek, Wisconsin. Tony Sinanis is the Lead Learner of Cantiague Elementary School, which was recognized as 2012 Blue Ribbon School by the US Department of Education.