distillery sessions

In our latest episode we meet Pete Markey, Chief Marketing Officer for Boots where he is responsible for brand and marketing for the UK and ROI. Pete has held senior leadership roles at TSB, Aviva, the Post Office, RSA and MORE TH>N with his early career at Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, customer experience, operations and strategy.  Pete has been awarded four prestigious Marketer of the Year awards and is a Fellow of the Marketing Society and the Chartered Institute of Marketing. In 2019, Pete was awarded the Diversity Ally award at the European Diversity Awards for his work as Exec Sponsor for the TSB LGBT network. Pete is a mentor for The Marketing Academy, OUTstanding and Solent University. Pete joins our our podcast series "Proud To Be", as we celebrate leaders who have created work and brand cultures that support the idea that it's good to be different and welcome diversity in the workforce. We're discussing the importance of inclusion and diversity within organisations, initiatives to remove unconscious bias, or ways brands could do more to challenge their status quo. Proud to be female, proud to be gay, proud to be black, proud to be different or just simply proud to be. Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions www.wearedistillery.co

In our latest episode we meet Anubha Upadhyay, Brand & Audience Growth Marketing Lead for Think with Google APAC. As both a passionate DEI leader and marketer, Anubha shares her insights into her work helping to challenge the status quo by offering a platform for underrepresented voices and replacing stereotypes to empower people to become a more active part of the solution....and more. Our podcast series Proud To Be celebrates leaders who have created work and brand cultures that support the idea that it's good to be different and welcome diversity in the workforce. We're discussing the importance of inclusion and diversity within organisations, initiatives to remove unconscious bias, or ways brands could do more to challenge their status quo. Proud to be female, proud to be gay, proud to be black, proud to be different or just simply proud to be. Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions www.wearedistillery.co

Proud To Be celebrates leaders who have created work and brand cultures that support the idea that it's good to be different and welcome diversity in the workforce. In our latest episode we chat with Kendra Moffatt, Senior Inclusion & Engagement Manager, Superdrug. We speak to Kendra about Superdrug's 3 year streak being recognised in the Financial Times Leader in Diversity awards, how to communicate DEI both internally and externally, and how Superdrug embraced distillery's Diversity Typeface for World Day for Cultural Diversity for Dialogue and Development Day. Join the conversation using the hashtag #DistillerySessions and don't forget to leave us a comment, rating and of course subscribe!

In our fifth episode of Proud To Be, we meet Chris Gardner - Trading Director, Diversity & Inclusion UK Lead, Ebay.  Chris leads the Diversity & Inclusion groups at eBay UK, an interest in which stemmed from growing up with a strong feeling that he wanted everyone in his life, both personal and work, to feel that they can truly express what is going on inside of them and be in an environment where they feel safe to do this, even if this means having to challenge the current orthodoxy. You can follow Chris on LinkedIn here: https://www.linkedin.com/in/chris-gardner-38131b62/

In our latest episode of Proud To Be, we meet Marta Pajón Fustes, Head of Technical and Inclusion & Diversity, Innocent Drinks. Our in depth discussion brings to life Marta's passion for I&D, and we get a comprehensive overview of Marta's work at Innocent and she shares how she's built a safe, learning environment for senior leaders, and more. Don't forget to leave us a comment and rating!

In our third episode we meet Sarah Aird-Mash, founder of Together Equal, an inspiring initiative to change the world, one conversation at a time. You can learn more about Together Equal here: https://www.togetherequal.com/ Celebrating diversity month, Proud To Be celebrates leaders who have created work and brand cultures that support the idea that it's good to be different and welcome diversity in the workforce. We'll be discussing the importance of inclusion and diversity within organisations, initiatives to remove unconscious bias, or ways brands could do more to challenge their status quo. Proud to be female, proud to be gay, proud to be black, proud to be different or just simply proud to be. Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions www.wearedistillery.co

Celebrating diversity month, Proud To Be celebrates leaders who have created work and brand cultures that support the idea that it's good to be different and welcome diversity in the workforce. We'll be discussing the importance of inclusion and diversity within organisations, initiatives to remove unconscious bias, or ways brands could do more to challenge their status quo. Proud to be female, proud to be gay, proud to be black, proud to be different or just simply proud to be. In our second episode we meet Alanna Flowers, a lettering artist and one of the designers for our diversity type project (www.diversitytype.com). Find out why she wanted to be involved in the project and which character she's decided to design for the typeface. You can learn more about Alanna here. Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions www.wearedistillery.co

Distillery Sessions returns for Season 2: Proud To Be. Celebrating diversity month Proud To Be celebrates leaders who have created work and brand cultures that support the idea that it's good to be different and welcome diversity in the workforce. We'll be discussing the importance of inclusion and diversity within organisations, initiatives to remove unconscious bias, or ways brands could do more to challenge their status quo. Proud to be female, proud to be gay, proud to be black, proud to be different or just simply proud to be. In our first episode we meet Collette Philip runs award-winning brand and strategy consultancy, Brand By Me, helping organisations tackle inequity and drive social justice through brand strategy. She has worked with, on and for a breadth of amazing brands for over 20 years - from household names to amazing charities.  It was her love of brand and strategy and her passion for social justice that led her to set up Brand by Me in 2016. With clients like Wellcome Trust, Womankind, Santander, RAF Benevolent Fund, and Plan International UK, Brand by Me unlock the power of brand strategy to drive change. Right now, Brand by Me is helping charities, corporates and changemakers build anti-racism into their brands and tackle systemic racism head on.  Collette is also a celebrated speaker and writer and has been featured on BBC, Huffington Post, Forbes and  Third Sector magazine talking about everything from business to branding to anti-racism.  You can book "In the Hot Seat" here: https://www.eventbrite.co.uk/e/the-hot-seat-practical-lessons-on-building-anti-racism-into-your-brand-tickets-170278275907 And learn more about Brand By Me here: https://brandbyme.co.uk/ Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery www.wearedistillery.co

We've had so much fun bringing you season 1 of distillery sessions. Here are the tastiest bits from all of our discussions from season 1. A huge thank you to all our guests, and of our course our host, Peter Hoffer. Don't forget to hit subscribe so you don't miss season 2, coming soon. Don't forget to visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Rich Miles is founder of The Diversity Standards Collective a consultancy, creative and research facility that connects you with diverse people across the country to help you more authentic, appropriate and effective content.  Rich discusses why he founded The Diversity Standards Collective as well as why he believes it's more important than ever that the advertising and media industry connects with diverse communities across the world to end misrepresentation for good.  You can learn more about The Diversity Standards Collective here: https://thedsc.org.uk/ and follow Rich here: @mastermiiles Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Jessica Thomas is founder of the Ten Bear Group, a company who redefine the way you leverage social listening with their team of digital consumer insights consultants. Jessica discusses the impact of social listening and strategy powered by insights (as well as her love of gravy). You can learn more about Ten Bear Group here: https://tenbeargroup.com/ Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Today, we're talking all things Comedy with Stuart Goldsmith, a stand-up comedian, public speaker, and host of the Comedian's Comedian podcast. Chances are if you have a favourite comedian, Stuart has interviewed them! Welcome Stuart! You can learn more about Stuart here: https://www.comedianscomedian.com/ and follow him on social media @ComComPod Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Chris is a serial entrepreneur and investor with a passion for digital and advertising technologies. He was the founder and CEO of Odyssey Mobile, and went on to launch and run Level Up, a video streaming platform specialising in gaming and eSports which delivers video to over 30 million users. Today he discusses his latest venture, Vieworks, which helps turn video content into a powerful sales enablement tool to build awareness, education, lead generation, and conversions. You can learn more about Vieworks here: https://www.vieworks.io/ Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Robin Bonn, founder of Co:Definery talks to us about developing business proposition for fans, agency relationships (and his love for Archer on Netflix). You can learn more about Robin and Co:Definery: https://www.codefinery.com/ (or tweet him @robonn). Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Nicole from The Together Lab discusses Insights, Co-creation and her love of brands in our latest distillery session. You can learn more about Nicole and The Together Lab: https://www.thetogetherlab.com Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Travel writer for the Sunday Times, Daily Telegraph, Financial Times and Daily Mail, Will Hide joins us to discuss all things travel (and reveals the biggest bogeyman of travel) You can learn more about Will and read his work at: https://www.travelwithwill.com (or tweet him @willhide). Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Founder and CEO of Human Theory, Andrew Webber discusses all things AI, Insights and Fandom (and winning Monopoly!) You can learn more about Andrew and Human Theory at: https://www.humantheory.co.uk/ (or tweet him @mrandrewwebber). Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

With five BAFTA's, an Emmy & 3 Royal Television Society Awards under his belt, Adam Gee is joining us for our latest #distillerysession to discuss commissioning content for fans, leaning on his experience with Little Dot Studios, Red Bull and Channel 4. You can learn more about Adam at: www.aarkangel.tv and find him on twitter: @surrealthing Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

In our latest episode, we talk to Jessie Scoullar, owner of Wicksteed Works, a London-based agency empowering artists and brands to maximise their potential through connection, communication and coordination of kick-ass direct-to-fan marketing and retail campaigns.  With a focus on email and ecommerce strategy, Wicksteed Works clients have included Laura Marling, Mumford & Sons, Elvis Costello, Noel Gallagher's High Flying Birds, Neil Finn, Little Boots and Paul McCartney. You can learn more about Jessie here: https://wicksteedworks.com/ Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

This week, we're joined by Rebecca Hirst who is a marketing director who's worked on some of best known brands in the world including Coca-Cola, Samsung and Kleenex.  She's also a TEDx speaker, is on a mission to open doors for more women in tech and is an entrepreneur too. She launched a coaching business called Glorious Wellness as she was fed up of seeing brilliant people burnt out and wanted to do something about it. She's studying for a MSc in personalised nutrition and is very happy to be nerding out on nutrition science. You can find her at http://www.gloriouswellness.com/ Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Current events have challenged entrepreneurs, brands and businesses to think more creatively. Quick pivots and rewriting marketing playbooks are now expected from many organisations. We are seeing fashion brands as pharmaceutical leaders, restaurants as tech pioneers and museums as media companies. In this episode, we speak with a panel of experts to discuss the ways brands are innovating through tougher constraints and highlight practical tips to keep these innovations true to your draft values. We'll hear from: Robin Bonn, Founder of Co:definery Melda Simon, Founder of Little Fires Thomas Knowles, Membership Events Manager, British Museum Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

It's the million dollar question (literally): What's the best way to engage customers today? Right now, the rule book is being rewritten - conventional marketing methods are being thrown out the window. In this episode you'll hear from: Ferdinand Gutierrez, Ampverse: Co-Founder / CEO, George Wheen, Coca Cola: Brand Director, South Pacific Dick van Motman, Dentsu Aegis: Global CEO Content and Creative Consumers' needs and habits have changed dramatically. We're all online. We're all struggling. And audiences today expect more from the brands they love, whether it's empathy, help, or emotional connection. So, what are brands doing to engage these audiences today - and keep turning them into fans? Our expert panel shares how marketing strategies have pivoted and what they expect the return on investment will be. We'll also look at some trends we're likely to see in the 'new normal'. Will brands keep an empathetic tone as part of their overall brand voice, or will there be more pressure on the bottom line? Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Welcome to our second episode of #distillerySessions and it's all things personalisation.  Recorded at our recent event at Samsung KX the panel included: Iona Inglesby, founder at DNA-based design company Dot One  Mark Runacus MBE, co-founder at hybrid creative and media agency Wax/On  Georgie Murphy, head of nutrition at health platform Vitl  Tim Hughes, founder and chief marketing officer at The Brief Doctor What is personalisation and how is it different to customisation, and more - enjoy episode 2 and don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Episode #1 of #distillerySessions, we're talking Fandom. Fans. The enthusiasts, followers, admirers and supporters that every savvy brand wants to attract. But how? We've gathered experts in the field of brand fandom to have an open discussion with an audience in central london about what it really means for brands to develop a strong fanbase. Included in our panel is Jack Cully from Monzo, Jessie Scoullar, founding director at Wicksteed Works, Sam Ball, creative consultant and Laurie Wang, digital marketer. Stay tuned to see how you can help brands win new fans but subscribing to our podcast, and get involved in the conversation #distillerysessions @wearedistillery

Welcome to our brand new podcast series, where we'll explore the latest trends and upcoming marketing tools bouncing around in the industry. From personalised videos, to creating brand fandoms and the impact you can have on your audience. We invite you to listen in, take part and learn with our discussions. Send your thoughts and ideas to us on Twitter, Instagram or Facebook @wearedistillery. Make sure you subscribe and a rating...and stay tuned for our upcoming series: #distillerySessions