Podcast appearances and mentions of casey lewis

As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.From there, we break that vision down into a practical 2026 blueprint built quarter by quarter. Instead of one big fuzzy annual goal, you'll hear how to structure four 90-day sprints with clear priorities, measurable targets, and end-of-quarter evaluations that keep you honest and on track.We'll also look ahead at some of the big shifts coming for pest control companies in 2026—from AI-driven tools and smart monitoring to tighter regulations, demand for greener solutions, subscription-style service models, and higher customer expectations around digital communication and transparency. The goal of this episode is simple: help you build a realistic, intentional plan that matches the company you want to become, instead of rolling into another year just hoping it'll be better than the last.In this episode, you'll learn:How to define the kind of pest control company you actually want to be in your marketWhy “grow” is not a real plan—and how to replace it with a clear 2026 identityHow to build a quarter-by-quarter blueprint with focused 90-day sprintsWhat to include in your end-of-quarter evaluations so you can adjust, not just complainThe major changes coming in 2026: AI, smart monitoring, regulations, ESG, and greener expectationsHow subscription models, online booking, and digital inspections are reshaping customer experienceWhat top-tier local companies will do differently to win and keep the best residential and commercial accountsUse this episode as your working session: listen, hit pause, and start sketching the 2026 blueprint for your business.nect with UsPlease review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewis

Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)Your website should be your best salesperson, not just a pretty online brochure.In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You'll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust.

In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You'll hear how to tie each package to its own simple marketing funnel so your ad traffic isn't just “clicks,” it's a steady stream of leads moving toward a specific offer.From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it's time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan.In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You'll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM.Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you've ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you.Whether you're just starting to think about packages and follow-up or you're ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away.

In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer's journey — from the moment a lead enters the system through awareness, consideration, and decision.You'll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection.Casey also breaks down how to build a tagging and data protocol that syncs between your CRM and pest control software, ensuring accurate reporting, better follow-up, and smarter marketing automation.By the end, you'll know how to turn your CRM from a simple contact manager into a growth engine that drives recurring revenue all year long.Integration = efficiencyTagging = clarityDrip campaigns = conversion recoveryUpsells = lifetime valueEncourage listeners to audit their current CRM setup and pest control software connection.Call to action:“If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.”Casey Lewiscasey@rhinopros.com(925) 464-8383“Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”

Should You Use a CRM in Your Pest Control Company?Hosted by Casey Lewis

This episode takes on Substack from both sides of the keyboard, the company's own success story and how creators are finding success on the platform. Hamish McKenzie, Substack's co-founder and Chief Writing Officer (that's what it says on his substack), joins the show to break down the intentional choices that made Substack such a writer's haven and why he believes it's still the best deal in town for creators. Then writer Casey Lewis pops in to share how she built her own thriving Substack community and the strategies any writer can use to boost their odds of success. Check out Dan's Substack here Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.What You'll Learn in This Episode:How to get found when customers search onlineThe real difference between SEO, Google Ads, and LSAsHow much you should budget for digital marketing in competitive marketsWhether Facebook/Instagram ads are worth it for pest controlReputation management and turning reviews into leadsWhy your website is more than just an online business cardHow to track your ROI with call tracking and CRM toolsThe role of content in establishing authority and generating leadsHow local operators can beat out national brands

On the Glossy Podcast, senior fashion reporter Danny Parisi and international fashion reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, they discuss Abercrombie's continued earnings winning streak and how its sub-brand, Hollister, and NFL partnership are helping the company scale without overextending. They also look at how American Eagle is bouncing back from a misfired campaign with Sydney Sweeney with a strategically timed Travis Kelce collab, reflecting a bigger shift toward athletes acting as creative partners. Finally, they explore Marks & Spencer's new resale storefront on eBay and how it ties into eBay's growing role as resale infrastructure. Later in the episode, Glossy brings you a Back-to-School Trend special, where Zofia Zwieglinska sat down with the founder of the After School newsletter and Gen-Z consumer trends expert Casey Lewis. Launched in 2021, After School has become a trusted source for brand marketers and editors, thanks to its sharp insights on everything from TikTok hauls to youth retail habits. This year, Lewis tracked thousands of back-to-school hauls on TikTok to decode what Gen Z is buying for back-to-school and why.

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.You'll learn:Why themed ad groups are the foundation of a high-performing campaignHow to use phrase match and exact match to isolate high-intent clicksThe benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaignsWhether running a brand name campaign is worth it for your pest control businessPractical steps to structure campaigns for maximum ROI and lead qualityWhether you're new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewis

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company.  LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. https://www.liveswitch.com/ (see show notes at the bottom.)Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠Show Notes: Interview with James Hatfield from LiveSwitch

✅ Episode SummaryThis episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they're working the same markets and time of year.Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year.

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You'll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

***Trauma-Informed Moment: This episode could trigger NICU warriors and survivors emotionally. As always, we choose joy and healing; however, we wanted to inform you in advance.***Full conversation with Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC for "Sacred Space: Supporting Caregivers and SLPs in the NICU" an episode of the First Bite podcast.Hosted by: Michelle Dawson MS, CCC-SLP, CLC, BCS-SEarn 0.1 ASHA CEU for this episode with Speech Therapy PD: https://www.speechtherapypd.com/courses/sacred-spaceIn this episode, Michelle is joined by Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC, a fiercely compassionate advocate for both caregivers in the NICU and NICU SLPs, as her life journey has had her walk in both footsteps. During this hour, Casey shares raw memories of both life experiences to help grow our colleagues' understanding of barriers that caregivers and clinicians encounter in this setting, all to see our smallest patients thrive. If you have ever wanted to work in the NICU or learn how to support a colleague or family member better while they brave their personal NICU journey, this is the hour for you.About the Guest(s): Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC, is a Speech-Language Pathologist based in Dallas, Texas. She owns and operates TexScope, a mobile endoscopy company serving numerous Texas healthcare organizations. Casey's specialties include dysphagia across the lifespan as well as neonatal care. Casey is currently serving as an expert witness in a legal case, representing expertise in neonatal dysphagia. Most recently, Casey became a NICU Mom herself in 2023 after experiencing a placental abruption. Casey's experience of transitioning from clinician to caregiver in a space where she has built her career has strengthened her heart for advocacy, specifically in the fragile environment of the NICU.Watch on YouTube: https://www.youtube.com/watch?v=Vqs46JCmFPg

What does intentional care really look like in the NICU—and how does it shape outcomes for both infants and families?In this episode, we explore the importance of safe feeding practices, trauma-informed communication, and consistent caregiver support with Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC, and Lisa Klein, MS, CCC-SLP, Director of Education at Dr. Brown's Medical.Together, we unpack the clinical and cultural challenges NICUs face—from inconsistent feeding plans and overlooked breastfeeding support to the emotional toll of desensitization at the bedside. Casey shares how her dual perspective as a neonatal therapist and NICU parent reshaped her approach to advocacy, while Lisa offers insight into how tools like the Infant-Driven Feeding® Program and the Dr. Brown's Zero-Resistance™ Bottle System are driving safer, more consistent outcomes. Whether you're a NICU provider, a nurse, hospital leader, or a parent, this episode offers powerful takeaways to help you reimagine what intentional, family-centered care can truly look like.Dr. Brown's Medical: https://www.drbrownsmedical.com Our NICU Roadmap: A Comprehensive NICU Journal: https://empoweringnicuparents.com/nicujournal/ NICU Mama Hats: https://empoweringnicuparents.com/hats/ NICU Milestone Cards: https://empoweringnicuparents.com/nicuproducts/ Newborn Holiday Cards: https://empoweringnicuparents.com/shop/ Empowering NICU Parents Show Notes: https://empoweringnicuparents.com/shownotes/ Episode 69 Show Notes: https://empoweringnicuparents.com/episode69 Empowering NICU Parents Instagram: https://www.instagram.com/empoweringnicuparents/ Empowering NICU Parents FB Group: https://www.facebook.com/groups/empoweringnicuparents Pinterest Page: https://pin.it/36MJjmH

Casey has much to offer as she shares her journey to become a counselor and her passion to encourage healthy families. She talks about the pain experienced by parents and by the children. And the conversations that can lead to healing.Casey Lewis is a licensed Marriage and Family Therapist living in Chattanooga, TN. She worked with Cru for three years out of college before spending five years at the University of Alabama. From there, she attended Richmont Graduate University. She has worked for 11 years in private practice and has over 20 years of experience working with teenagers. Casey's Resources:Casey's Blog: https://www.forwhatitsworthblog.comhttps://www.attachmentproject.com/Judy's Resources:Read Home: The Most Significant Place in the World: https://bit.ly/3Qo3FYgRead Joy and Pain Over Generations: https://bit.ly/4hGNt0bJoin the Prayer for Prodigals community here: https://bit.ly/3uyhSWQSign up for Judy's monthly newsletter here: https://bit.ly/39TBlYtPurchase a copy of the When You Love a Prodigal book for you or a loved one here: https://amzn.to/3RuiUx9Stay connected:Website: judydouglass.com/podcastFacebook: facebook.com/JudyDouglass417Instagram: instagram.com/judydouglass417Twitter: twitter.com/judydouglass417Pinterest: https://www.pinterest.com/judyddouglass/YouTube: https://www.youtube.com/c/JudyDouglass

Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

On today's episode, Casey Lewis of Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. The conversation discusses the Voice For Pest product and its features. It also discusses using AI for lead flow conversions and using the Voice For Pest product AI to automate many of the ways you interact and communicate. You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com Please leave us a review to let us know you like our podcast. And follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comProfessional youth expert and author of the popular After School newsletter joins to talk teen fragrance flexing, the state of color cosmetics, and to finally unravel the mystery behind who is keeping Harry Styles' Pleasing brand in business. Subscribe to After School by Casey Lewis!

The Pest Control Marketing Domination PodcastEpisode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals. Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results. Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey's tips, you'll learn how to achieve measurable returns, boost your business's bottom line, and make informed decisions that drive success. Tune in to learn actionable insights and expert strategies to dominate your pest control marketing! Contact Casey at: 925-464-8383 casey@rhinopros.com Follow us on the following: Facebook https://www.facebook.com/rhinopestcontrolmarketing YouTube Channel https://www.youtube.com/@RhinoPestControlMarketing

In this episode of Destroy the Hairdresser, host David Bosher interviews former student Casey Lewis about her journey through coaching and the transformative impact it has had on her salon business. Casey shares her initial hesitations about coaching, the challenges of stepping away from behind the chair, and the emotional intelligence gained through the process. They discuss the importance of leadership, team dynamics, and the shift to hourly pricing, as well as the financial benefits of reducing retail inventory. Casey emphasizes the value of community and support in the salon industry, encouraging others to embrace change and personal growth.

This week we chat with Casey Lewis! Casey is a youth trends expert and brand consultant. Formerly an editor at Teen Vogue, MTV, and New York Magazine.She now writes After School, a trends newsletter read by 45,000+ people, and helps companies reach Gen Z.Follow us!Casey Lewis: @caseymlewisErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

This week, we're doing a deep dive into the trends, habits, and styles of Gen Z and Gen Alpha. We've assembled a fascinating panel to help us decode and break down what's popular these days and how it differs between generations. We're joined by Gen Z stylist Tabitha Sanchez, trend reporter Casey Lewis, and content creator Faith Hitchon. At the end of the episode, we even get a few responses from Hitchon's Gen Alpha daughter, India. They're here to talk about how each generation tackles shopping, what's in and out, and why Gen Alpha might not care about trends at all.Casey's Substack, After SchoolSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we're doing a deep dive into the trends, habits, and styles of Gen Z and Gen Alpha. We've assembled a fascinating panel to help us decode and break down what's popular these days and how it differs between generations. We're joined by Gen Z stylist Tabitha Sanchez, trend reporter Casey Lewis, and content creator Faith Hitchon. At the end of the episode, we even get a few responses from Hitchon's Gen Alpha daughter, India. They're here to talk about how each generation tackles shopping, what's in and out, and why Gen Alpha might not care about trends at all.Casey's Substack, After SchoolSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Casey Lewis is an expert on Gen Z and writes the colorful Substack After School, which covers youth culture and trends. We wanted to have Casey on the show not just to talk about “how the kids are eating and drinking and shopping for food” but to dig into her reporting on today's rapidly shifting culture. It's a fascinating talk about CPG, restaurant trends, and how social media is changing the way we all eat and drink.Also on the show, Matt catches up with the B.O. Boys to talk about their excellent movie box office podcast, how food movies have performed (and not performed) at the box office, some overrated/underrated food movies, and we talk about a series of live events they are doing this fall. Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. MORE FROM CASEY LEWIS:Don't Get Your Financial Advice on TikTokCamo Hoodies and Crocs ClompersGatorwine and dELiA*s ZinesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want the scoop on what the kids are up to? Casey Lewis is your gal. We're chatting with the genius behind After School—iconic newsletter and epic new podcast tracking all things Gen Z—about back-to-school trends, curly-hair controversy, and, of course, Thingies.   Some trending BTS items include tube tops and sweats (ideally together?), On shoes, Adidas Campus sneakers, Birkenstock Bostons, *the* Abercrombie camo hoodie, and Dae's Cactus Fruit 3-in-1 Styling Cream with Taming Wand.   Casey's Thingies include the Wet Brush (Claire is trying out the Bounce Curl brush, too), fiber (chia seeds!), a walking pad, and the Funky Nassau from the Lot in Greenpoint (combo of white wine and Grapefruit Spindrift).   Subscribe to the After School newsletter and podcast, both. Casey knows how to make trend-tracking very entertaining.   Cooking oil recs from us: Algae Cooking Club and Enzo infused olive oil (Organic Basil Crush and Organic Fresno Chili Crush specifically).   What's your take on the (potential) skinny jeans resurgence? Let us know at 833-632-5463, podcast@athingortwohq.com, or @athingortwohq—or join our Geneva!   Boost your hair with Nutrafol. Take $10 off your first month's subscription with the code ATHINGORTWO. Turn to Shopify for all your ecomm needs and get a $1-a-month trial with our link. YAY.  

Doree and Elise chat about the interesting recipes their mom's passed down before Casey Lewis (Gen-Z analyst and author of the After School newsletter) joins them to share what the teens and tweens are doing for self-care, why she watches the denim back-to-school trends in particular, and what she hopes for the teens on dating apps.Mentioned in this EpisodePre-order a signed book from Kate! (And find Kate's newsletter here)Join Kate Spencer at the LA book launch for One Last Summer - June 13th!To leave a voicemail or text for a future episode, reach Doree & Elise at 781-591-0390. You can also email the podcast at forever35podcast@gmail.com.Visit forever35podcast.com for links to everything they mention on the show or visit shopmyshelf.us/forever35.Follow the podcast on Instagram (@Forever35Podcast) and sign up for the newsletter at forever35podcast.com/newsletter. Hosted on Acast. See acast.com/privacy for more information.