Podcast appearances and mentions of casey lewis

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down how pest control companies can sell more effectively over the phone.The phone is where marketing turns into revenue. Every lead has a cost, and every call is an opportunity to book an inspection, schedule a service, or win a recurring customer.Casey explains a simple five-step framework for taking control of the conversation:Prep and IntroductionFact FindingPresentationRecommendationCloseThis episode pays special attention to preparation and fact finding. Before answering the phone, your team must know your services, pricing, offers, bundles, scheduling options, guarantees, and common answers. Once the call begins, the goal is not to rush straight to price. The goal is to ask the right questions, uncover the customer's real issue, and recommend the right solution based on what they told you.If your pest control company is spending money on Google Ads, Local Services Ads, SEO, social media, postcards, door hangers, or referrals, you cannot afford to lose calls because of poor phone training.The phone is not just customer service.The phone is sales.The phone is trust.The phone is where the appointment gets booked.Why phone sales matter in pest controlHow to create a confident phone introductionWhat every phone rep must know before answering callsThe importance of fact findingQuestions to ask pest control customersHow to present your company without overexplainingHow to recommend the right serviceHow to close the call and book the appointmentWhy confirmation by text and email mattersCommon mistakes that cost pest control companies salesIf you want more pest control leads to turn into paying customers, train your team to stop simply answering the phone and start guiding the conversation.Key TopicsEpisode TakeawayReady to improve your pest control marketing, phone sales process, lead follow-up, or CRM automation?Visit Rhino Pest Control Marketing:https://rhinopros.com/Schedule a strategy call:https://rhinopros.com/contact/Listen to more episodes of The Pest Control Marketing Domination Podcast:https://rhinopros.com/podcast/casey@rhinopros.com925-484-8383Connect with Casey Lewis and Rhino Pest Control Marketing for help with:Pest control websitesGoogle Ads and Local Services AdsSEO and content strategyAI receptionistsHighLevel CRM setupReview campaignsLead tracking and sales automationPest control phone sales trainingThe phone is where marketing becomes revenue. If your company needs more calls, better follow-up, and more booked pest control appointments, Rhino Pest Control Marketing can help.

Pest Control Marketing Domination PodcastSeason 5, Episode 21Hosted by Casey LewisPest control SEO is changing.For years, many companies approached search-engine optimization by identifying a keyword, creating a page and repeating the phrase enough times to hopefully earn a ranking.That strategy is no longer enough.In this episode, Casey Lewis explains why pest control companies need to move beyond isolated keywords and start building genuine topical and local authority.Today's customers are not only typing short search phrases into Google. They are asking complete questions through voice search, reviewing AI-generated answers and using platforms such as ChatGPT and Gemini to research services and compare companies.To remain visible, pest control websites need to provide more than keyword-focused service pages. They need organized content, meaningful local context, real-world experience and clear evidence of expertise.Casey discusses:Why traditional keyword-chasing strategies are becoming less effectiveThe relationship between content, context and authorityHow pillar pages and topic clusters strengthen pest control SEOWhy random blog articles rarely create meaningful authorityHow to organize content around high-value servicesWriting for customers, Google, AI-generated results and voice searchUsing real technician knowledge to demonstrate experienceStrengthening local authority with better city and service-area contentCreating content for every stage of the customer journeyThe continued importance of technical SEOConnecting organic traffic to leads, appointments and revenueHow SEO and paid advertising can work togetherCommon pest control SEO practices companies should stop usingA practical framework for building authority throughout 2026Keywords still matter, but keywords should be treated as clues rather than the complete strategy.They help businesses understand customer demand, search behavior and the language people use when describing pest issues.The larger goal is to build enough useful and connected information that search engines, AI platforms and potential customers recognize the company as a credible authority.A single termite page may target a keyword.A complete termite topic cluster demonstrates expertise.That cluster might include information about inspections, treatments, warning signs, termite species, swarmers, mud tubes, damage, repairs, warranties, real-estate reports and frequently asked questions.When these resources are properly connected, they create a much stronger foundation for long-term visibility.Do not simply create more pages.Create more value.Do not build a website around disconnected keywords.Build an organized resource around the services your company wants to sell.The pest control companies that win in 2026 will be the companies that consistently demonstrate experience, expertise, local relevance and trust.Casey Lewis is the host of the Pest Control Marketing Domination Podcast and the founder of Rhino Pest Control Marketing.Rhino helps pest control, wildlife-control and lawn-care companies grow through:Website design and developmentSearch-engine optimizationTopic-cluster and content strategiesGoogle Ads and Local Services AdsHighLevel CRM implementationAI receptionist systemsLanding pages and lead-generation campaignsEmail, text-message and review campaignsSocial media and video marketingLocal search and Google Business Profile optimizationWebsite: RhinoPestControlMarketing.comPodcast: Pest Control Marketing Domination PodcastHost: Casey LewisEmail: casey@rhinopros.comSubscribe to the podcast for more practical conversations about pest control marketing, advertising, websites, sales systems, CRM technology, artificial intelligence and business growth.#PestControlMarketing #PestControlSEO #LocalSEO #SEO2026 #PestControlBusiness #ContentMarketing #TopicClusters #PillarPages #AISEO #GoogleSEO #PestControlAdvertising #DigitalMarketing

In Season 5, Episode 19 of the Pest Control Marketing Domination Podcast, Casey Lewis discusses how well-planned content helps pest control companies build organic authority, improve SEO, and support Google's EEAT principles: experience, expertise, authoritativeness, and trustworthiness.This episode explains how pillar pages, topic clusters, blog articles, guides, videos, social posts, FAQs, and Google Business Profile updates work together to strengthen a pest control company's online presence.Casey also discusses the importance of content volume, message consistency, and topic ownership before expecting long-term SEO results. Using examples such as green, eco-friendly pest control in California's Central Coast and the media attention around Spencer Pratt's L.A. mayoral race, the episode shows how repeated messaging can influence visibility and public awareness.The episode also covers simple video, edited video, and professional video, and why the value of video often comes from the clarity and frequency of the message rather than production quality alone.Why content still matters for pest control SEOHow Google's EEAT principles apply to pest control companiesThe difference between random content and strategic contentHow pillar pages and topic clusters build topical authorityWhy content volume matters before expecting SEO resultsHow repeated messaging can influence attention and visibilityWhy pest control companies should focus on owning specific service nichesHow blogs, guides, videos, social media, and Google Business Profile posts work togetherThe difference between simple video, edited video, and professional videoHow to build a 90-day content cluster planIf you own or operate a pest control company and want help building a smarter content strategy, a stronger SEO foundation, better Google Ads campaigns, or a complete marketing automation system, reach out to Rhino Pest Control Marketing.Rhino Pest Control MarketingWebsite: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comWebsite: https://rhinopestcontrolmarketing.comFacebook: https://www.facebook.com/rhinopestcontrolmarketingYouTube: https://www.youtube.com/@rhinopestcontrolmarketingPodcast: Pest Control Marketing Domination Podcast

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis talks through his real-world experience setting up AI receptionists for pest control companies inside HighLevel.AI receptionists are not one-size-fits-all. A pest control company may need different receptionist setups for missed calls, after-hours calls, weekend calls, termite inspection campaigns, Google Ads funnels, new customer sales calls, existing customer support, and seasonal promotions.Casey breaks down the different types of AI receptionists pest control companies can use, how they should be structured, and why the workflow behind the receptionist is just as important as the AI itself. From capturing missed leads to supporting free termite inspection campaigns, AI receptionists can help pest control companies protect their marketing investment and improve speed-to-lead.If your pest control company is spending money on Google Ads, Local Services Ads, SEO, direct mail, or other lead generation, this episode explains why your call-handling system needs to be just as strong as your marketing.To learn more about Rhino Pest Control Marketing, visit:Website: RhinoPestControlMarketing.comEmail: casey@rhinopros.comPhone: (925) 464-8383Search The Pest Control Marketing Domination Podcast on Spotify, Apple Podcasts, YouTube, and Facebook.

Season 5, Episode 16: Traditional SEO Is Not Dead — But Pest Control Search Has Changed ForeverFor years, pest control companies have focused on the traditional SEO playbook: on-page optimization, service pages, city pages, schema code, backlinks, reviews, and Google Business Profile. Those strategies still matter, but the way consumers find local pest control companies is changing fast.In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis discusses how AI Overviews, ChatGPT, Apple Siri, Google Voice Search, Apple Maps, and other search tools are reshaping the way homeowners and commercial buyers choose a pest control company.The big question is this: if form fill leads are declining but the overall demand for pest control continues to grow, where are those consumers going?The answer is that customers are searching differently. They are asking questions, using voice assistants, comparing companies through AI-generated answers, clicking to call from maps, checking reviews, and making decisions before they ever fill out a form on your website.This episode explains why pest control companies need to move beyond the old “rank and wait” SEO model and start building a complete digital presence designed for the new world of local search. That includes better service pages, stronger city pages, detailed pest content, FAQ sections built for AI Overview visibility, Apple Business Connect optimization, Google Business Profile updates, citation consistency, voice search readiness, and better lead tracking through calls, forms, texts, chats, and CRM pipelines.The companies that win in 2026 and beyond will not be the ones doing only basic SEO. They will be the companies creating the clearest, most trusted, most complete local information across Google, Apple, ChatGPT, maps, directories, reviews, and voice search.Traditional SEO is not dead. It is the foundation. But the future belongs to pest control companies that build for answers, AI, voice, local trust, and total visibility.Learn more at:https://rhinopros.comYouTube:https://www.youtube.com/@RhinoPestControlMarketingFacebook:https://www.facebook.com/rhinopestcontrolmarketingContact Casey Lewis:casey@rhinopros.com(925) 464-8383

Season 5, Episode 15: Understanding the 10 Buying Consumers in Pest Control SalesIn this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down an important sales and marketing lesson for pest control companies: not all consumers buy the same way, and they should not all be sold the same way.This episode explores the classic ATT training concepts of DICEN and FARPS, which identify the 10 major buying consumer types you are likely to encounter. On one side are consumers generally looking for any pest control company, including the Dissatisfied, Infrequent, Competitive, Emergency, and Newcomer buyer. On the other side are those more likely looking for your company specifically, including the Former customer, Advertising influenced, Repeat customer, Passer by, and Solicited buyer.Casey explains how each of these consumer types interacts with a pest control company differently, what motivates them, how they should be handled by your office and sales team, and why it is a mistake to prejudge which leads are best or worst. Some buyers may appear weak on the surface but become outstanding long-term customers, while others that seem easy may still require the right support to close.The episode also introduces RASCIL — Reliability, Authorized products and services, Special services, Completeness of service, Illustrations and slogan, and Locations served — as a framework for understanding what consumers are actually looking for when they compare pest control companies online.This is a strong educational episode for pest control owners, managers, CSR teams, and salespeople who want to improve lead handling, better understand buyer intent, and increase close rates by matching the right communication style to the right customer.For help with pest control marketing, websites, SEO, Google Ads, Local Service Ads, CRM automation, and lead generation, visit www.rhinopestcontrolmarketing.com or email casey@rhinopros.com.Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.Casey Lewis⁠casey@rhinopros.com⁠ (925) 464-8383Follow and subscribe at the following links:⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠Leave us a review on Google:⁠https://g.page/r/CT9-E84ypVI0EBM/review

Season 5, Episode 14: The Phone Call Is the LeadIn this episode of the Pest Control Marketing Domination Podcast, Casey Lewis breaks down one of the most overlooked growth tools in the pest control industry: your telephone system.A lot of pest control companies spend money on websites, SEO, Google Ads, Local Services Ads, and reviews, but still lose good leads because the phone is not answered quickly, routed properly, or backed up the right way. When a homeowner or business owner has a pest problem, speed matters. The company that answers first and handles the call well often wins the sale.This episode covers the importance of speed to lead, why every pest control business needs a clear process for answering and transferring calls, and how to make sure callers get to the right person fast. Casey also discusses the difference between using a simple cell phone, a traditional office line, and more advanced VOIP systems such as RingCentral, GoTo Connect, Comcast Business Voice, Voice for Pest, and other modern phone solutions. He also explains why owning and controlling your business phone numbers is critical so you do not create unnecessary headaches later when it is time to port numbers or switch providers.A major focus of this episode is HighLevel's phone system and IVR capabilities, including how HighLevel can use Twilio-based infrastructure and LeadConnector phone tools to manage inbound calls, routing, transfers, voicemail, and AI-powered overflow. Casey also explains the role of AI receptionists and why AI works best as an overflow, after-hours, weekend, and holiday backup, not as a replacement for a great live voice when a real customer needs help now.If you want to improve conversions, reduce missed opportunities, and build a better customer experience, this episode will help you think through the right structure for your phone system and your front-end communication process.Connect with Casey Lewis / Rhino Pest Control MarketingWebsite: https://rhinopestcontrolmarketing.com/Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-marketing-domination-podcast/id1636764782Spotify: https://open.spotify.com/show/5MahEvV0KIKHZoq9DDSgIPFacebook: https://www.facebook.com/rhinopestcontrolmarketing/LinkedIn: https://www.linkedin.com/in/caseylewis1/Contact:Casey LewisRhino Pest Control Marketingcasey@rhinopros.com(925) 464-8383

In Season 5, Episode 11 of The Pest Control Marketing Domination Podcast, we bring the conversation full circle. After discussing the importance of building a strong website and then covering the basic organic best practices that help pest control companies get found online, we now move into the final step: advertising.In this episode, Casey Lewis breaks down how pest control companies can use paid advertising to attract new customers and create a complete marketing system. The discussion covers high-intent online channels like Google Ads, Bing, Yelp, Angi, Thumbtack, and Nextdoor, along with social media platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. Casey also explains how traditional outbound methods like direct mail, yard signs, door hangers, billboards, and radio still fit into a smart media mix.The episode also digs into the concept of Google Ads bidding, how the auction works, what pest control owners need to understand about Performance Max campaigns, when YouTube ads may make sense, and how to set realistic expectations when starting with a new advertising budget. Casey uses simple math to explain clicks, leads, close rates, customer value, and ROI so owners can better understand what profitable advertising really looks like.At the highest level, this episode is about making sure your company is present in the right places when prospective customers are ready to buy. Years ago, the Yellow Pages called this directional advertising. Today, that same concept still applies — just across many more platforms. The goal is not to be everywhere blindly. The goal is to build the right mix, track what works, and make smart decisions that lead to profitable growth.For pest control owners who want to grow, this episode offers a practical framework for thinking through budget, channel selection, conversion rates, and the role advertising plays in a complete marketing strategy.Connect with Casey Lewis and Rhino Pest Control Marketing:Email: casey@rhinopros.comWebsite: https://rhinopestcontrolmarketing.com/SMART Pest Control Websites: https://rhinopestcontrolmarketing.com/smart-pest-control/

In this episode, we continue the conversation from Episode 9 about why pest control companies need a SMART Pest Control Website. But this time, we go deeper into what happens after the website is launched.Because the truth is, too many companies think getting a new website means the job is done. It isn't.A SMART website only works when it is connected to the full ecosystem around it: Google Business Profile, Google Analytics, Search Console, Tag Manager, Google Ads, Local Services Ads, citations, backlinks, voice search readiness, review automation, social proof, and ongoing EEAT-focused content creation.This episode explains the “next layer” of work required to turn a new website into a true lead-generating machine.Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.Casey Lewis⁠casey@rhinopros.com⁠(925) 464-8383Follow and subscribe at the following links:⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠Leave us a review on Google:⁠https://g.page/r/CT9-E84ypVI0EBM/review

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the Rhino SMART Pest Control Website and explains what makes it different from the average small business website. This discussion goes far beyond design and gets into the real strategy behind building a website that serves as a lead-generation asset, not just an online brochure. Casey explains why a website should be viewed as a growing structure of URLs, pages, and content hubs built around the cities and services you provide, and why that structure is critical for long-term local SEO success.This episode also explores how pest control companies should be upgrading their websites for the way people search today, including AI Overview, ChatGPT-style discovery, and voice search. Casey discusses the value of service-specific and city-specific FAQ sections, why ongoing blog and page creation is essential, and the risks of relying too heavily on generic AI-generated content without strategy, originality, and local relevance. If you want to understand how to build a smarter website that can rank, convert, and grow with your business over time, this is an episode you won't want to miss.Get in touch with Casey LewisEmail: casey@rhinopros.comWebsite: Rhino Pest Control Marketing

Campaigns for Pest Control Marketing.Most pest control marketing doesn't fail because the ideas are bad—it fails because the campaigns aren't planned, executed consistently, or measured the right way.In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system.You'll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what's working, what's wasting money, and what to scale next.How to plan campaigns so every channel supports the same offer, audience, and call-to-actionThe 5 essentials every campaign must have before you launch (so you can measure ROI)How to track and measure offline marketing like door hangers, EDDM, and truck wrapsWhat to watch in Google LSA and Google PPC to determine lead quality—not just volumeWhy lead handling (answer rate, speed-to-lead, follow-up) is the hidden factor behind campaign successThe “Campaign Scoreboard” method: tracking Leads → Booked Jobs → Cost per Booked Job across every channelHow to think about long-term organic growth as the SERP changes with AI answers and reduced clicksThe difference between short-term demand capture (paid) and long-term compounding growth (organic + brand)You don't need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious.If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.

Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3)In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain.Then we tie everything together into two essential pathways:(1) Organic growth and local authority—your website, SEO (traditional + technical), topic clusters, EEAT-driven content, social media for TOMA, reviews, citations, and showing up in today's expanded search landscape that now includes AI Overviews, ChatGPT-style results, and voice search.(2) Paid lead capture—Google Ads, Google LSA, and other profitable ad channels that generate immediate demand while organic compounds long-term.We wrap with the execution systems that protect your investment: a simple sales process that drives a 40–60% conversion rate, and a CRM-powered follow-up culture using SMS and email automations to track, nurture, and convert every lead.If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.

Ever wonder why Gen Z is so obsessed with Millennial culture? Casey Lewis can tell you. She’s a trend researcher and author of “After School,” a Substack newsletter about youth and internet culture. Casey joins Karah to discuss why Gen Z is doubling down on nostalgia and buying up analog products. She runs through the latest trends you may have seen, but didn’t understand… And she unpacks why Gen Alpha might not feel the need to get away from their screens. Additional Reading: Nostalgia Economy and Analog Awakening | After School See omnystudio.com/listener for privacy information.

Episode Overview (Season 5, Episode 2)In this episode, we're talking about the part most companies skip: execution.You've built your 2026 plan—now you have to run it long enough to work, especially if you're a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don't show up immediately.Then we shift into what's changing fast in marketing: traditional keyword-based SEO is evolving. It's no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants.Why most growth plans fail (and how to stay locked in long enough to win)The mindset shift from “chasing keywords” to building authorityWhat domain authority actually means for local service businessesA practical authority-building plan: technical trust, local proof, content, and off-site signalsA step-by-step roadmap to show up in:AI OverviewsChatGPT search experiencesVoice search (Siri, Alexa, Google)If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound.

Pest Control Marketing Tactics in 2026Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep leads flowing in 2026.If you've noticed fewer clicks, more “zero-click” searches, or tougher competition in Maps and Ads, this one is your playbook.What we cover1) How AI Overviews are changing the customer journeyWhy more searches get answered without a website clickWhat types of pest control queries trigger AI answers vs “call now” intentThe new goal: becoming the trusted, citable local source2) The “two-layer” strategy that wins AI + voice searchLayer 1: Verified local truth (listings + consistency)Layer 2: Quote-ready expertise (answer-first content + real field credibility)3) Voice search: how Siri, Alexa, and Google decide who to recommendWhy most voice searches are “one-answer” situationsThe local data sources that matter (Maps, business listings, reviews, consistency)4) Practical steps pest control operators can implement this monthListing optimization prioritiesThe right way to build FAQs that match real voice queriesHow to protect your phone number, brand trust, and lead qualityVoice search rewards accuracy + trust: consistent business info + strong reviews often beats “more content.”AI Overviews reward clarity + structure: answer-first sections, real expertise, and easy-to-lift explanations.Local entity > just a website: your business listings, reviews, and service-area signals are now a major “ranking system.”The winners in 2026 will be the companies that build a repeatable visibility + conversion system, not just more pages.✅ Audit Google Business Profile: categories, services, service areas, photos, Q&A✅ Ensure your business info is identical everywhere (name, address, phone, hours)✅ Build 10–20 voice-style FAQs based on real calls (“Do scorpions climb beds?”)✅ Add “answer-first” sections to your top service pages (30–60 word direct answers)✅ Make trust obvious: license #, guarantees, technician credibility, real photosGoogle Business Profile (Maps)Apple Business Connect (Apple Maps / Siri)Yelp + Bing Places (ecosystem visibility)FAQ strategy + structured content (for AI extraction)CRM + pipeline tracking (to measure what's actually producing booked jobs)Key takeaways, Quick action checklist (do this first), Tools & platforms mentionedGoogle Business Profile (Maps)Apple Business Connect (Apple Maps / Siri)Yelp + Bing Places (ecosystem visibility)FAQ strategy + structured content (for AI extraction)CRM + pipeline tracking (to measure what's actually producing booked jobs)

Episode Description:Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That's fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more.

On today's episode, host Kate Lindsay is joined by Gen Z expert and After School writer Casey Lewis to talk about how Gen Z TikTok users are switching up on Millennials. After years of mocking the generation for being “cringe” online, now people are longing to return to the 2010s and the culture that came with it. But were Millennials really as “optimistic” as the fancams make it seem? And what does Gen Z have, if anything, to be nostalgic about?  This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, host Kate Lindsay is joined by Gen Z expert and After School writer Casey Lewis to talk about how Gen Z TikTok users are switching up on Millennials. After years of mocking the generation for being “cringe” online, now people are longing to return to the 2010s and the culture that came with it. But were Millennials really as “optimistic” as the fancams make it seem? And what does Gen Z have, if anything, to be nostalgic about?  This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, host Kate Lindsay is joined by Gen Z expert and After School writer Casey Lewis to talk about how Gen Z TikTok users are switching up on Millennials. After years of mocking the generation for being “cringe” online, now people are longing to return to the 2010s and the culture that came with it. But were Millennials really as “optimistic” as the fancams make it seem? And what does Gen Z have, if anything, to be nostalgic about?  This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, host Kate Lindsay is joined by Gen Z expert and After School writer Casey Lewis to talk about how Gen Z TikTok users are switching up on Millennials. After years of mocking the generation for being “cringe” online, now people are longing to return to the 2010s and the culture that came with it. But were Millennials really as “optimistic” as the fancams make it seem? And what does Gen Z have, if anything, to be nostalgic about?  This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, host Kate Lindsay is joined by Gen Z expert and After School writer Casey Lewis to talk about how Gen Z TikTok users are switching up on Millennials. After years of mocking the generation for being “cringe” online, now people are longing to return to the 2010s and the culture that came with it. But were Millennials really as “optimistic” as the fancams make it seem? And what does Gen Z have, if anything, to be nostalgic about?  This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Branding For Pest Control Companies.Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest ControlIn this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.We also walk through how to define a meaningful Unique Value Proposition (UVP) that's more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve.What you'll learn:What branding really is (and why it impacts revenue)How TOMA makes you the “default choice” in your marketThe key ingredients of a strong UVP—and how to write yoursWhy truck wraps generate massive local exposureSimple wrap design rules that boost recall and leadsA 30-day action plan to tighten your brand and increase conversionsIf you want more calls, more trust, and fewer price shoppers—this episode is your blueprint.Connect with UsPlease review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.Casey Lewis

Building a 7-Figure Pest Control Company

As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.From there, we break that vision down into a practical 2026 blueprint built quarter by quarter. Instead of one big fuzzy annual goal, you'll hear how to structure four 90-day sprints with clear priorities, measurable targets, and end-of-quarter evaluations that keep you honest and on track.We'll also look ahead at some of the big shifts coming for pest control companies in 2026—from AI-driven tools and smart monitoring to tighter regulations, demand for greener solutions, subscription-style service models, and higher customer expectations around digital communication and transparency. The goal of this episode is simple: help you build a realistic, intentional plan that matches the company you want to become, instead of rolling into another year just hoping it'll be better than the last.In this episode, you'll learn:How to define the kind of pest control company you actually want to be in your marketWhy “grow” is not a real plan—and how to replace it with a clear 2026 identityHow to build a quarter-by-quarter blueprint with focused 90-day sprintsWhat to include in your end-of-quarter evaluations so you can adjust, not just complainThe major changes coming in 2026: AI, smart monitoring, regulations, ESG, and greener expectationsHow subscription models, online booking, and digital inspections are reshaping customer experienceWhat top-tier local companies will do differently to win and keep the best residential and commercial accountsUse this episode as your working session: listen, hit pause, and start sketching the 2026 blueprint for your business.nect with UsPlease review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewis

Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)Your website should be your best salesperson, not just a pretty online brochure.In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You'll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust.

In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You'll hear how to tie each package to its own simple marketing funnel so your ad traffic isn't just “clicks,” it's a steady stream of leads moving toward a specific offer.From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it's time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan.In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You'll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM.Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you've ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you.Whether you're just starting to think about packages and follow-up or you're ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away.

In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer's journey — from the moment a lead enters the system through awareness, consideration, and decision.You'll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection.Casey also breaks down how to build a tagging and data protocol that syncs between your CRM and pest control software, ensuring accurate reporting, better follow-up, and smarter marketing automation.By the end, you'll know how to turn your CRM from a simple contact manager into a growth engine that drives recurring revenue all year long.Integration = efficiencyTagging = clarityDrip campaigns = conversion recoveryUpsells = lifetime valueEncourage listeners to audit their current CRM setup and pest control software connection.Call to action:“If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.”Casey Lewiscasey@rhinopros.com(925) 464-8383“Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”

Should You Use a CRM in Your Pest Control Company?Hosted by Casey Lewis

This episode takes on Substack from both sides of the keyboard, the company's own success story and how creators are finding success on the platform. Hamish McKenzie, Substack's co-founder and Chief Writing Officer (that's what it says on his substack), joins the show to break down the intentional choices that made Substack such a writer's haven and why he believes it's still the best deal in town for creators. Then writer Casey Lewis pops in to share how she built her own thriving Substack community and the strategies any writer can use to boost their odds of success. Check out Dan's Substack here Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.What You'll Learn in This Episode:How to get found when customers search onlineThe real difference between SEO, Google Ads, and LSAsHow much you should budget for digital marketing in competitive marketsWhether Facebook/Instagram ads are worth it for pest controlReputation management and turning reviews into leadsWhy your website is more than just an online business cardHow to track your ROI with call tracking and CRM toolsThe role of content in establishing authority and generating leadsHow local operators can beat out national brands

On the Glossy Podcast, senior fashion reporter Danny Parisi and international fashion reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, they discuss Abercrombie's continued earnings winning streak and how its sub-brand, Hollister, and NFL partnership are helping the company scale without overextending. They also look at how American Eagle is bouncing back from a misfired campaign with Sydney Sweeney with a strategically timed Travis Kelce collab, reflecting a bigger shift toward athletes acting as creative partners. Finally, they explore Marks & Spencer's new resale storefront on eBay and how it ties into eBay's growing role as resale infrastructure. Later in the episode, Glossy brings you a Back-to-School Trend special, where Zofia Zwieglinska sat down with the founder of the After School newsletter and Gen-Z consumer trends expert Casey Lewis. Launched in 2021, After School has become a trusted source for brand marketers and editors, thanks to its sharp insights on everything from TikTok hauls to youth retail habits. This year, Lewis tracked thousands of back-to-school hauls on TikTok to decode what Gen Z is buying for back-to-school and why.

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.You'll learn:Why themed ad groups are the foundation of a high-performing campaignHow to use phrase match and exact match to isolate high-intent clicksThe benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaignsWhether running a brand name campaign is worth it for your pest control businessPractical steps to structure campaigns for maximum ROI and lead qualityWhether you're new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewis

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company.  LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. https://www.liveswitch.com/ (see show notes at the bottom.)Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠Show Notes: Interview with James Hatfield from LiveSwitch

***Trauma-Informed Moment: This episode could trigger NICU warriors and survivors emotionally. As always, we choose joy and healing; however, we wanted to inform you in advance.***Full conversation with Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC for "Sacred Space: Supporting Caregivers and SLPs in the NICU" an episode of the First Bite podcast.Hosted by: Michelle Dawson MS, CCC-SLP, CLC, BCS-SEarn 0.1 ASHA CEU for this episode with Speech Therapy PD: https://www.speechtherapypd.com/courses/sacred-spaceIn this episode, Michelle is joined by Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC, a fiercely compassionate advocate for both caregivers in the NICU and NICU SLPs, as her life journey has had her walk in both footsteps. During this hour, Casey shares raw memories of both life experiences to help grow our colleagues' understanding of barriers that caregivers and clinicians encounter in this setting, all to see our smallest patients thrive. If you have ever wanted to work in the NICU or learn how to support a colleague or family member better while they brave their personal NICU journey, this is the hour for you.About the Guest(s): Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC, is a Speech-Language Pathologist based in Dallas, Texas. She owns and operates TexScope, a mobile endoscopy company serving numerous Texas healthcare organizations. Casey's specialties include dysphagia across the lifespan as well as neonatal care. Casey is currently serving as an expert witness in a legal case, representing expertise in neonatal dysphagia. Most recently, Casey became a NICU Mom herself in 2023 after experiencing a placental abruption. Casey's experience of transitioning from clinician to caregiver in a space where she has built her career has strengthened her heart for advocacy, specifically in the fragile environment of the NICU.Watch on YouTube: https://www.youtube.com/watch?v=Vqs46JCmFPg