Podcast appearances and mentions of casey lewis

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Best podcasts about casey lewis

Latest podcast episodes about casey lewis

Pest Control Marketing Domination Podcast
Pest Control Marketing Questions

Pest Control Marketing Domination Podcast

Play Episode Listen Later Sep 7, 2025 51:27


In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.What You'll Learn in This Episode:How to get found when customers search onlineThe real difference between SEO, Google Ads, and LSAsHow much you should budget for digital marketing in competitive marketsWhether Facebook/Instagram ads are worth it for pest controlReputation management and turning reviews into leadsWhy your website is more than just an online business cardHow to track your ROI with call tracking and CRM toolsThe role of content in establishing authority and generating leadsHow local operators can beat out national brands

Foundation Baptist Church
Matthew 15:29-39 - Healing & Feeding of the 4,000 - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Aug 31, 2025 36:33


The Glossy Podcast
Abercrombie's earnings, Kelce's American Eagle role and eBay's branded resale — plus, back-to-school trends with After School's Casey Lewis

The Glossy Podcast

Play Episode Listen Later Aug 29, 2025 61:38


On the Glossy Podcast, senior fashion reporter Danny Parisi and international fashion reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, they discuss Abercrombie's continued earnings winning streak and how its sub-brand, Hollister, and NFL partnership are helping the company scale without overextending. They also look at how American Eagle is bouncing back from a misfired campaign with Sydney Sweeney with a strategically timed Travis Kelce collab, reflecting a bigger shift toward athletes acting as creative partners. Finally, they explore Marks & Spencer's new resale storefront on eBay and how it ties into eBay's growing role as resale infrastructure. Later in the episode, Glossy brings you a Back-to-School Trend special, where Zofia Zwieglinska sat down with the founder of the After School newsletter and Gen-Z consumer trends expert Casey Lewis. Launched in 2021, After School has become a trusted source for brand marketers and editors, thanks to its sharp insights on everything from TikTok hauls to youth retail habits. This year, Lewis tracked thousands of back-to-school hauls on TikTok to decode what Gen Z is buying for back-to-school and why.

Foundation Baptist Church
Matthew 15:21-28 - Great Faith - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Aug 24, 2025 41:53


Foundation Baptist Church
Matthew 15:1-20 - Traditions & Commandments - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Aug 17, 2025 44:00


Pest Control Marketing Domination Podcast
Themed Google Ads Campaigns for Pest Control

Pest Control Marketing Domination Podcast

Play Episode Listen Later Aug 10, 2025 34:34


In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.You'll learn:Why themed ad groups are the foundation of a high-performing campaignHow to use phrase match and exact match to isolate high-intent clicksThe benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaignsWhether running a brand name campaign is worth it for your pest control businessPractical steps to structure campaigns for maximum ROI and lead qualityWhether you're new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewis

Foundation Baptist Church
Matthew 14:22-36 - Walk & Worship - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Aug 10, 2025 44:40


Foundation Baptist Church
Matthew 14:13-21 - Feeding of the 5,000 - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Aug 3, 2025 42:02


Foundation Baptist Church
Matthew 14:1-13 - A Life Well Lived - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Jul 27, 2025 44:24


Foundation Baptist Church
Matthew 13:53-58 - Rejected at Home - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Jul 20, 2025 46:01


Foundation Baptist Church
Matthew 13:47-52 - Parable of the Net - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Jul 15, 2025 43:57


Pest Control Marketing Domination Podcast
Interview with James Hatfield of LiveSwitch

Pest Control Marketing Domination Podcast

Play Episode Listen Later Jul 12, 2025 36:20


On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company.  LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. https://www.liveswitch.com/ (see show notes at the bottom.)Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠Show Notes: Interview with James Hatfield from LiveSwitch

Pest Control Marketing Domination Podcast
Successful Pest Control vs. Not So Successful

Pest Control Marketing Domination Podcast

Play Episode Listen Later Jul 6, 2025 56:49


✅ Episode SummaryThis episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they're working the same markets and time of year.Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year.

Foundation Baptist Church
Matthew 13:44-46 - Parable of Hidden Treasure and One Pearl - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Jun 22, 2025 41:21


Matthew 13:44-46 - Parable of Hidden Treasure and One Pearl - Pastor Casey Lewis

Foundation Baptist Church
Matthew 13:31-35 - Parable of the Mustard Seed - Pastor Casey Lewis

Foundation Baptist Church

Play Episode Listen Later Jun 15, 2025 30:13


Pest Control Marketing Domination Podcast
Organic SEO or Paid Ads for Pest Control

Pest Control Marketing Domination Podcast

Play Episode Listen Later Jun 7, 2025 49:10


In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You'll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

First Bite: A Speech Therapy Podcast
Supporting Caregivers and SLPs in the NICU with Casey Lewis

First Bite: A Speech Therapy Podcast

Play Episode Listen Later Jun 3, 2025 66:41


***Trauma-Informed Moment: This episode could trigger NICU warriors and survivors emotionally. As always, we choose joy and healing; however, we wanted to inform you in advance.***Full conversation with Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC for "Sacred Space: Supporting Caregivers and SLPs in the NICU" an episode of the First Bite podcast.Hosted by: Michelle Dawson MS, CCC-SLP, CLC, BCS-SEarn 0.1 ASHA CEU for this episode with Speech Therapy PD: https://www.speechtherapypd.com/courses/sacred-spaceIn this episode, Michelle is joined by Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC, a fiercely compassionate advocate for both caregivers in the NICU and NICU SLPs, as her life journey has had her walk in both footsteps. During this hour, Casey shares raw memories of both life experiences to help grow our colleagues' understanding of barriers that caregivers and clinicians encounter in this setting, all to see our smallest patients thrive. If you have ever wanted to work in the NICU or learn how to support a colleague or family member better while they brave their personal NICU journey, this is the hour for you.About the Guest(s): Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC, is a Speech-Language Pathologist based in Dallas, Texas. She owns and operates TexScope, a mobile endoscopy company serving numerous Texas healthcare organizations. Casey's specialties include dysphagia across the lifespan as well as neonatal care. Casey is currently serving as an expert witness in a legal case, representing expertise in neonatal dysphagia. Most recently, Casey became a NICU Mom herself in 2023 after experiencing a placental abruption. Casey's experience of transitioning from clinician to caregiver in a space where she has built her career has strengthened her heart for advocacy, specifically in the fragile environment of the NICU.Watch on YouTube: https://www.youtube.com/watch?v=Vqs46JCmFPg

Empowering NICU Parents Podcast
Intentional Care, Meaningful Outcomes: A Conversation on Feeding and Family Support in the NICU

Empowering NICU Parents Podcast

Play Episode Listen Later May 9, 2025 55:04


What does intentional care really look like in the NICU—and how does it shape outcomes for both infants and families?In this episode, we explore the importance of safe feeding practices, trauma-informed communication, and consistent caregiver support with Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC, and Lisa Klein, MS, CCC-SLP, Director of Education at Dr. Brown's Medical.Together, we unpack the clinical and cultural challenges NICUs face—from inconsistent feeding plans and overlooked breastfeeding support to the emotional toll of desensitization at the bedside. Casey shares how her dual perspective as a neonatal therapist and NICU parent reshaped her approach to advocacy, while Lisa offers insight into how tools like the Infant-Driven Feeding® Program and the Dr. Brown's Zero-Resistance™ Bottle System are driving safer, more consistent outcomes. Whether you're a NICU provider, a nurse, hospital leader, or a parent, this episode offers powerful takeaways to help you reimagine what intentional, family-centered care can truly look like.Dr. Brown's Medical: https://www.drbrownsmedical.com Our NICU Roadmap: A Comprehensive NICU Journal: https://empoweringnicuparents.com/nicujournal/ NICU Mama Hats: https://empoweringnicuparents.com/hats/ NICU Milestone Cards: https://empoweringnicuparents.com/nicuproducts/ Newborn Holiday Cards: https://empoweringnicuparents.com/shop/ Empowering NICU Parents Show Notes: https://empoweringnicuparents.com/shownotes/ Episode 69 Show Notes: https://empoweringnicuparents.com/episode69 Empowering NICU Parents Instagram: https://www.instagram.com/empoweringnicuparents/ Empowering NICU Parents FB Group: https://www.facebook.com/groups/empoweringnicuparents Pinterest Page: https://pin.it/36MJjmH

When You Love a Prodigal
Pursuing Healthy Families with Casey Lewis, episode 165

When You Love a Prodigal

Play Episode Listen Later Feb 18, 2025 44:14


Casey has much to offer as she shares her journey to become a counselor and her passion to encourage healthy families. She talks about the pain experienced by parents and by the children. And the conversations that can lead to healing.Casey Lewis is a licensed Marriage and Family Therapist living in Chattanooga, TN. She worked with Cru for three years out of college before spending five years at the University of Alabama. From there, she attended Richmont Graduate University. She has worked for 11 years in private practice and has over 20 years of experience working with teenagers. Casey's Resources:Casey's Blog: https://www.forwhatitsworthblog.comhttps://www.attachmentproject.com/Judy's Resources:Read Home: The Most Significant Place in the World: https://bit.ly/3Qo3FYgRead Joy and Pain Over Generations: https://bit.ly/4hGNt0bJoin the Prayer for Prodigals community here: https://bit.ly/3uyhSWQSign up for Judy's monthly newsletter here: https://bit.ly/39TBlYtPurchase a copy of the When You Love a Prodigal book for you or a loved one here: https://amzn.to/3RuiUx9Stay connected:Website: judydouglass.com/podcastFacebook: facebook.com/JudyDouglass417Instagram: instagram.com/judydouglass417Twitter: twitter.com/judydouglass417Pinterest: https://www.pinterest.com/judyddouglass/YouTube: https://www.youtube.com/c/JudyDouglass

Ad Age Marketer's Brief
How marketers responded to 2024's biggest social trends

Ad Age Marketer's Brief

Play Episode Listen Later Dec 18, 2024 26:55


Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

Pest Control Marketing Domination Podcast
Voice For Pest Interview - Raymond Kidwell

Pest Control Marketing Domination Podcast

Play Episode Listen Later Dec 7, 2024 59:49


On today's episode, Casey Lewis of Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. The conversation discusses the Voice For Pest product and its features. It also discusses using AI for lead flow conversions and using the Voice For Pest product AI to automate many of the ways you interact and communicate. You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com Please leave us a review to let us know you like our podcast. And follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review

Eyewitness Beauty
Episode 153: Youthmaxxing with Casey Lewis

Eyewitness Beauty

Play Episode Listen Later Dec 6, 2024 1:19


This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comProfessional youth expert and author of the popular After School newsletter joins to talk teen fragrance flexing, the state of color cosmetics, and to finally unravel the mystery behind who is keeping Harry Styles' Pleasing brand in business. Subscribe to After School by Casey Lewis!

Pest Control Marketing Domination Podcast
2 Pathways To Online Success For Pest Control

Pest Control Marketing Domination Podcast

Play Episode Listen Later Nov 13, 2024 61:16


The Pest Control Marketing Domination PodcastEpisode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals. Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results. Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey's tips, you'll learn how to achieve measurable returns, boost your business's bottom line, and make informed decisions that drive success. Tune in to learn actionable insights and expert strategies to dominate your pest control marketing! Contact Casey at: 925-464-8383 casey@rhinopros.com Follow us on the following: Facebook https://www.facebook.com/rhinopestcontrolmarketing YouTube Channel https://www.youtube.com/@RhinoPestControlMarketing

Destroy The Hairdresser
Hourly Pricing, Community, and the Power of Change with Casey Lewis

Destroy The Hairdresser

Play Episode Listen Later Nov 7, 2024 53:55


In this episode of Destroy the Hairdresser, host David Bosher interviews former student Casey Lewis about her journey through coaching and the transformative impact it has had on her salon business. Casey shares her initial hesitations about coaching, the challenges of stepping away from behind the chair, and the emotional intelligence gained through the process. They discuss the importance of leadership, team dynamics, and the shift to hourly pricing, as well as the financial benefits of reducing retail inventory. Casey emphasizes the value of community and support in the salon industry, encouraging others to embrace change and personal growth.

Dear Twentysomething
Casey Lewis: Youth Trends Expert and Brand Consultant

Dear Twentysomething

Play Episode Listen Later Oct 29, 2024 53:18


This week we chat with Casey Lewis! Casey is a youth trends expert and brand consultant. Formerly an editor at Teen Vogue, MTV, and New York Magazine.She now writes After School, a trends newsletter read by 45,000+ people, and helps companies reach Gen Z.Follow us!Casey Lewis: @caseymlewisErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Second Life
The Who What Wear Podcast: How Are Different Generations Approaching Style? We Hosted a Roundtable to Find Out

Second Life

Play Episode Listen Later Oct 16, 2024 49:07


This week, we're doing a deep dive into the trends, habits, and styles of Gen Z and Gen Alpha. We've assembled a fascinating panel to help us decode and break down what's popular these days and how it differs between generations. We're joined by Gen Z stylist Tabitha Sanchez, trend reporter Casey Lewis, and content creator Faith Hitchon. At the end of the episode, we even get a few responses from Hitchon's Gen Alpha daughter, India. They're here to talk about how each generation tackles shopping, what's in and out, and why Gen Alpha might not care about trends at all.Casey's Substack, After SchoolSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who What Wear with Hillary Kerr
How Are Different Generations Approaching Style? We Hosted a Roundtable to Find Out

Who What Wear with Hillary Kerr

Play Episode Listen Later Oct 16, 2024 49:07


This week, we're doing a deep dive into the trends, habits, and styles of Gen Z and Gen Alpha. We've assembled a fascinating panel to help us decode and break down what's popular these days and how it differs between generations. We're joined by Gen Z stylist Tabitha Sanchez, trend reporter Casey Lewis, and content creator Faith Hitchon. At the end of the episode, we even get a few responses from Hitchon's Gen Alpha daughter, India. They're here to talk about how each generation tackles shopping, what's in and out, and why Gen Alpha might not care about trends at all.Casey's Substack, After SchoolSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The TASTE Podcast
472: How Gen Z Really Thinks About Food with Casey Lewis

The TASTE Podcast

Play Episode Listen Later Oct 2, 2024 82:28


Casey Lewis is an expert on Gen Z and writes the colorful Substack After School, which covers youth culture and trends. We wanted to have Casey on the show not just to talk about “how the kids are eating and drinking and shopping for food” but to dig into her reporting on today's rapidly shifting culture. It's a fascinating talk about CPG, restaurant trends, and how social media is changing the way we all eat and drink.Also on the show, Matt catches up with the B.O. Boys to talk about their excellent movie box office podcast, how food movies have performed (and not performed) at the box office, some overrated/underrated food movies, and we talk about a series of live events they are doing this fall. Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. MORE FROM CASEY LEWIS:Don't Get Your Financial Advice on TikTokCamo Hoodies and Crocs ClompersGatorwine and dELiA*s ZinesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The New Garde with Alyssa Vingan
The Mallpisode (w/ Casey Lewis)

The New Garde with Alyssa Vingan

Play Episode Listen Later Sep 24, 2024 72:16


Fashion is in the midst of mall madness! Alyssa is joined by Casey Lewis, founder of the After School newsletter and Gen Z consumer trends expert, to discuss the rebranding and reinvigoration of the stores they grew up shopping at their local suburban malls, including J.Crew, Abercrombie, Hollister, Gap, Old Navy, Limited Too, Claire's, Victoria's Secret, and more. Tune in for a lively, winding discussion and Casey's insights on how TikTok haul culture is driving Gen Z to the mall; why a marketer's job is so difficult right now (especially for mall brands) and how to successfully capitalize on a moment; the exciting new energy coming from J.Crew's editorial and social media output; the frenzy surrounding the Gap x DÔEN, Gap x Madhappy, and J.Crew x Maryam Nassir Zadeh collaborations; a scene report from the Old Navy x The Cut Fashion Week party at Webster Hall; how mall brands are engaging with culture in a way they haven't previously; the halcyon days of Target and H&M designer collaborations and whether we'll ever get back there; why the Zac Posen era at Gap Inc. feels so promising; whether millennial icons like Alexa Chung (who just partnered with Madewell again after 14 years) and the Victoria's Secret Fashion Show can truly excite a new generation; the Gap Fall 2024 dance commercial featuring Troye Sivan really resonating on TikTok; Tyla being the ticket to Gen Z for both Gap and Victoria's Secret; the Hollister viral babydoll shirt; Abercrombie's fascinating success among elder Gen Zs and younger millennials; the Limited Too comeback and why the brand's catalogs are selling for $150 on Etsy; the renaissance of mall-favorite labels Tory Burch and Coach; and whether this mall mania is simply a result of the Y2K nostalgia wave that fashion can't seem to escape. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com

A Thing or Two with Claire and Erica
Casey Lewis on Teen Fall Fashion (FUN!) and Top-Notch Thingies

A Thing or Two with Claire and Erica

Play Episode Listen Later Sep 23, 2024 46:03


Want the scoop on what the kids are up to? Casey Lewis is your gal. We're chatting with the genius behind After School—iconic newsletter and epic new podcast tracking all things Gen Z—about back-to-school trends, curly-hair controversy, and, of course, Thingies.   Some trending BTS items include tube tops and sweats (ideally together?), On shoes, Adidas Campus sneakers, Birkenstock Bostons, *the* Abercrombie camo hoodie, and Dae's Cactus Fruit 3-in-1 Styling Cream with Taming Wand.   Casey's Thingies include the Wet Brush (Claire is trying out the Bounce Curl brush, too), fiber (chia seeds!), a walking pad, and the Funky Nassau from the Lot in Greenpoint (combo of white wine and Grapefruit Spindrift).   Subscribe to the After School newsletter and podcast, both. Casey knows how to make trend-tracking very entertaining.   Cooking oil recs from us: Algae Cooking Club and Enzo infused olive oil (Organic Basil Crush and Organic Fresno Chili Crush specifically).   What's your take on the (potential) skinny jeans resurgence? Let us know at 833-632-5463, podcast@athingortwohq.com, or @athingortwohq—or join our Geneva!   Boost your hair with Nutrafol. Take $10 off your first month's subscription with the code ATHINGORTWO. Turn to Shopify for all your ecomm needs and get a $1-a-month trial with our link. YAY.  

Fohrcast
A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert

Fohrcast

Play Episode Listen Later Sep 4, 2024 76:48


Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.Subscribe to Casey's Substack: https://afterschool.substack.com/Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=enFollow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewisThis episode includes:0:00 Introduction2:51 What is it that has you dedicate your life to studying youth culture?4:57 What was the first trend you remember actively participating in?8:48 What's the difference between Gen Z when it comes to approaching trends and identity?11:54 Is the interenet allowing for kids to have more expression?14:54 What does counter-culture look like to today's generation?16:16 What are the misunderstands about Gen Z youth culture?20:07 Do you talk about micro trends v. bigger forces differently?22:32 Where's the line between meme and trend?28:04 Are trends controlled by the people or from corporations?32:32 Why is it important to market to Gen Z?37:52 How do influencers navigate the changing internet?45:43 What do Gen Z & Gen Alpha want out of influencers?50:32 What can you do to transform a company, long term? 50:37 What can marketers do tomorrow to be better at their jobs?55:06 Are we going to have big brands anymore?59:22 What would be your dream brand to revitalize?1:02:10 Who are your favorite follows right now?1:04:57 Is youth culture the same just in a different distribution method?1:11:22 How do you think about promoting the substack?----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Power User with Taylor Lorenz
The ultimate summer trend recap + a Chick-fil-A streaming service

Power User with Taylor Lorenz

Play Episode Listen Later Aug 29, 2024 26:32


We've all long been familiar with the concept of a "song of the summer," but lately there's been a rush to declare "the summer" everything. Drink of the summer, drug of the summer, shoe of the summer, the list goes on. Casey Lewis joins Taylor to discuss the summer's emerging trends and why everything has been declared “of the summer.” Later, Taylor weighs in on the latest headlines, including Hasan Piker's removal from the DNC, the new fridgescaping TikTok trend, what a Chick-fil-A streaming service could look like, and why everyone in DC is upset with food vlogger Keith Lee. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Power User with Taylor Lorenz
The ultimate summer trend recap + a Chick-fil-A streaming service

Power User with Taylor Lorenz

Play Episode Listen Later Aug 29, 2024 31:02


We've all long been familiar with the concept of a "song of the summer," but lately there's been a rush to declare "the summer" everything. Drink of the summer, drug of the summer, shoe of the summer, the list goes on. Casey Lewis joins Taylor to discuss the summer's emerging trends and why everything has been declared “of the summer.” Later, Taylor weighs in on the latest headlines, including Hasan Piker's removal from the DNC, the new fridgescaping TikTok trend, what a Chick-fil-A streaming service could look like, and why everyone in DC is upset with food vlogger Keith Lee. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Forever35
Episode 307: Decoding Gen Z with Casey Lewis

Forever35

Play Episode Listen Later Jun 17, 2024 49:43


Doree and Elise chat about the interesting recipes their mom's passed down before Casey Lewis (Gen-Z analyst and author of the After School newsletter) joins them to share what the teens and tweens are doing for self-care, why she watches the denim back-to-school trends in particular, and what she hopes for the teens on dating apps.Mentioned in this EpisodePre-order a signed book from Kate! (And find Kate's newsletter here)Join Kate Spencer at the LA book launch for One Last Summer - June 13th!To leave a voicemail or text for a future episode, reach Doree & Elise at 781-591-0390. You can also email the podcast at forever35podcast@gmail.com.Visit forever35podcast.com for links to everything they mention on the show or visit shopmyshelf.us/forever35.Follow the podcast on Instagram (@Forever35Podcast) and sign up for the newsletter at forever35podcast.com/newsletter. Hosted on Acast. See acast.com/privacy for more information.

The Creator Spotlight Podcast
Ep. 3: Casey Lewis of After School

The Creator Spotlight Podcast

Play Episode Listen Later Mar 21, 2024 70:30


Casey has been writing the youth consumer trends newsletter After School for three years, the culmination of nearly two decades writing and editing content about and for teens in her own online publications and in Teen Vogue and New York Magazine. On the occasion of Casey leaving her day job to work full time on a newsletter — for the second time in her career — we spoke about:

A Thing or Two with Claire and Erica
Emily Sundberg's Oh-So-Charming Thingies, Coming at You Loony Twonies

A Thing or Two with Claire and Erica

Play Episode Listen Later Feb 26, 2024 40:27


Before we get to Thingies with Emily Sundberg, we have an order of business to attend to: ) Our semi-finalists for listener names are here! Thingiemabobs, Loony Twonies, Thingles, and, a late entry, Two Timers. We'll need you to cast your vote on Instagram, clearly. If you don't already know Emily Sundberg's work, please subscribe to the “hottest business newsletter” Feed Me and read her iconic stories like “Welcome to the Shoppy Shop” and the “hot girl drink whole milk” piece for New York mag. “You may also like” newsletters: Casey Lewis's After School, Lauren Sherman's Puck Line Sheet, and Chris Black and James Ellis's Public Announcement.Emily's Thingies include FIT Center for Continuing Education classes, The New York Times and New York magazine archives, making hot sauce, pickles (some of note include Hot Girl Pickles and Grillo's) neighborhood field trips, poker, and treating your shower like a room. Other loves: Fara Homidi's lip compact and Soft Services Theraplush.Share your Thingies with us at 833-632-5463, podcast@athingortwohq.com, @athingortwohq, or our Geneva. Treat yourself to the good chocolate with Charles Chocolates—15% off your first purchase with the code ATHING15.YAY.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Brian Lehrer Show
What the Tweens Are Actually Buying

The Brian Lehrer Show

Play Episode Listen Later Feb 21, 2024 12:19


Casey Lewis, author of After School, a trendspotting newsletter about Gen Z and Gen Alpha, talks about her piece in The Cut titled "Tweencore: What the 13-and-under set is shopping for" as tweens who are off from school this week call in and share where they like to shop and hang out in person.

About Mansfield
AM-EXTRA - Casey Lewis Will Not Seek Reelection

About Mansfield

Play Episode Listen Later Feb 16, 2024 13:42


Mansfield City Councilman Casey Lewis, known for his last-minute candidacy filings, surprises listeners by sharing that after six years of service, he is not seeking reelection and will be stepping down to prioritize his family and other responsibilities.The conversation dives into Lewis' unexpected entry into city politics, his contributions to property tax policies, and his role in advancing the quality of life in Mansfield through various projects. Steve asks pertinent questions to uncover the motivations behind Casey's departure from city council and what the future holds for him. Packed with insights into municipal politics and personal dedication to community service, this episode shines a light on governance, leadership transition, and the perpetual impact of public service.

Pest Posse TV
2024 Marketing Blueprint

Pest Posse TV

Play Episode Listen Later Feb 5, 2024 62:08


The Pest Posse TV livestream had guest Casey Lewis from Rhino Digital Media delving into the intricacies of a triumphant 2024 Marketing Blueprint. This live stream provided some valuable insights into crafting and executing a successful marketing plan for your business in 2024. For your marketing needs get a hold of Casey Lewis at casey@rhinopros.com (866) 661-4107. Watch the video version of this podcast on Pest Posse TV at www.pestpossetv.com Get The Pest Posse swag today at https://pest-posse-general-store.creator-spring.com/

High Brow
the oat milk industrial complex

High Brow

Play Episode Listen Later Dec 6, 2023 59:26


In today's episode, Mina discusses the items on her personal Christmas wishlist, the Met Costume Institute's new exhibit "Women Dressing Women," her thoughts on the new Balenciaga show, the lack of "third places" in the U.S. and, in the same vein, the overpriced oat milk lattes that are RUINING community, also: children being worse than ever before?, Emma Chamberlain "discourse," and the potential return of big dairy. Support the podcast on Patreon! Instagram: @highbrow.pod Send suggestions/thoughts/stories to highbrowbymina@gmail.com or leave a voicemail ‪(917) 727-8385‬ Reading List: Third Places TikTok video kids can't read and it's YOUR FAULT by Kyle Fitzpatrick The 2023 Gen Z Gift Guide, According to TikTok by Casey Lewis (paywalled) Got Milk? Not This Generation. by Kim Severson US retail sales of oat milk decline in latest quarter after years of explosive growth by Elaine Watson WE NEED TO TALK ABOUT MILK SHAME, THE BANE OF DAIRY-LOVING ADULTS EVERYWHERE by Andy Kryza Whole Milk Mounts Its Triumphant Comeback by Emily Sundberg THE CRIMES BEHIND THE SEAFOOD YOU EAT by Ian Urbina

The Tranquility Tribe Podcast
Ep. 226: Coping with an Unexpected NICU Stay with Casey Lewis

The Tranquility Tribe Podcast

Play Episode Listen Later Nov 15, 2023 59:12


Drivetime with DeRusha
Caring for caretakers & the effects of strikes

Drivetime with DeRusha

Play Episode Listen Later Sep 22, 2023 30:58


Hour 2: Miss Shannan was in for Jason. She talked to Larisa Garski and Justine Mastin, authors of The Grieving Therapist: Caring for Yourself and Your Clients When It Feels Like the End of the World. And then she talked to Casey Lewis, SAG-AFTRA Twin Cities Local Board President, about the effects of the writers and actors strikes here in Minnesota

Drivetime with DeRusha
What effects do the writers & actors strikes have here in Minnesota?

Drivetime with DeRusha

Play Episode Listen Later Sep 22, 2023 14:02


Miss Shannan was in for Jason and talked with Casey Lewis, the SAG-AFTRA Twin Cities Local Board President, about the effects of the writers and actors strikes here in Minnesota.

Fat Mascara
Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis

Fat Mascara

Play Episode Listen Later Sep 8, 2023 52:18


Casey Lewis, author of After School, a Substack newsletter about youth culture and Gen Z trends, has made a career of talking to (and about) teens and young adults. She's here to explain why those ridiculously named beauty trends (pumpkin-spice makeup anyone?) go viral and the larger cultural implications of micro-trends; which brands and products everyone wants this back-to-school season; the speed of today's trend cycle; how teen media has evolved in the past 20 years; the draw of nostalgia—and the beauty products she's personally obsessed with. Products mentioned in this episode: shopmy.us/collections/246386Episode recap with links: fatmascara.com/blog/casey-lewisSponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.