Marketing Cheat Codes

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Join us as we talk to industry luminaries and other thought-provoking voices about Marketing: The Game That Never Ends. We share how to beat all the levels and slay the big bosses. New episodes drop every other week!

Aprimo


    • May 16, 2023 LATEST EPISODE
    • monthly NEW EPISODES
    • 37m AVG DURATION
    • 34 EPISODES


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    Latest episodes from Marketing Cheat Codes

    Cheat Code #34: Turn Anonymous Traffic into Qualified Leads with Content Intelligence

    Play Episode Listen Later May 16, 2023 44:41


    Watch: B2B Visionaries: The Future of Work - How Content AI, Automation, and Analytics Are Changing B2B MarketingRead: The PathFactory Content Intelligence Report 2023Learn: B2B Disruption Ahead: The Rise of the Anonymous B2B BuyerFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #33: Content Experience Goes Beyond Marketing

    Play Episode Listen Later May 2, 2023 45:10


    Learn: About Randy and his work by visiting his websiteRead: All the latest on Uberflip's blogFollow Randy: On Twitter and LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

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    Cheat Code #32: Ditch Single Use Content; Create Connected Content for Reuse

    Play Episode Listen Later Apr 18, 2023 34:35


    Learn: with Carrie's Structured Content 101 Implement: with the Sanity.io guide to Content ModelingRead: Carrie's book Designing Connected ContentFollow Carrie: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #31: Human-Powered Automation is Your Company's Greatest Asset

    Play Episode Listen Later Apr 4, 2023 41:44


    Explore: See how Templafy activates brands, drives governance, and enables employees to create high-performing business documents faster.Follow Peter: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #30: Get Agile and Make Cycle Time Your Superpower

    Play Episode Listen Later Mar 21, 2023 38:00


    Learn: Take an online Agile course with AgileSherpasGet the guide: Download the Agile Marketing Quick Start GuideRead: The current State of Agile Marketing reportFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #29: Knowledge-Sharing Breaks Down Organizational Barriers

    Play Episode Listen Later Mar 7, 2023 42:27


    Listen: to the KnowledgeCast podcastRead: the book "Making Knowledge Management Clickable"Explore: the Enterprise Knowledge blogFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #28: Magic Doesn't Happen Inside Your Comfort Zone

    Play Episode Listen Later Feb 21, 2023 49:25


    Listen: To the People Changing Enterprises PodcastExplore: How Contentstack accelerates your journey to composable.Follow Jasmin: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #27: Make Content Your Product

    Play Episode Listen Later Feb 7, 2023 41:34


    Follow Greg: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #26: Trust the Process - Building and Maintaining Your Content Strategy

    Play Episode Listen Later Jan 24, 2023 45:47


    Read Aaron's Blog: What ChatGPT Means for Content MarketingLearn: Explore the Higher Ed marketing editorial platform that Aaron oversees through eCity Interactive: https://voltedu.com/Follow Aaron: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #25 - Make Content That Matters

    Play Episode Listen Later Jan 10, 2023 49:20


    Read Tess's Blog:tessneedham.blogFollow Tess: on LinkedInView the Report: WordPress VIP's Content Matters 2023 ReportLearn: Explore all the ways WordPress VIP can help your organization todayFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

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    Cheat Code #24: Enable, Deliver, Preserve - Your Mission for Change Can Grow with Your DAM

    Play Episode Listen Later Dec 13, 2022 43:25


    Follow Jennifer: on LinkedInLearn: about St. Jude Children's Research Hospital Experience: Check out the St. Jude interactive virtual tour Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #23: Let Empathy Be the North Star of Your Content Strategy

    Play Episode Listen Later Nov 29, 2022 39:25


    Follow Cathy: on LinkedIn and Twitter Listen: to Cathy's podcast, Uncharted JourneysLearn: about Cathy's work for clients at The Content AdvisoryFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #22: Ask the Right Questions to Tell the Best Story

    Play Episode Listen Later Nov 15, 2022 41:39


    Learn More: Curious about working with industry analysts? Check out Nick's great guide on Analyst Relations to get startedFollow Nick: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #21: The Power of Storytelling: How to Make Your Big Ideas Irresistible

    Play Episode Listen Later Nov 1, 2022 54:01


    BOOK GIVEAWAY - LISTENER EXCLUSIVE: The first 25 listeners to click here will receive a FREE copy of Tamsen's book "Find Your Red Thread."Learn More: Check out Tamsen's website to see how she helps clients develop meaningful stories and drive action with their ideas.Follow Tamsen: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #20: If Content Be the Music of Marketing, Play On...

    Play Episode Listen Later Aug 2, 2022 39:00


    Learn: About [A] at simplea.com and follow the team on Twitter for the latest updates and resources.Listen: To the Towards a Smarter World PodcastWatch: The Invisible World of Content YouTube showFollow Cruce: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #19: Build a Bulletproof Branding Framework

    Play Episode Listen Later Jul 19, 2022 30:45


    Follow Lindsey: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #18: Your Buyer's Biggest Fear is Your Best Marketing Ammunition

    Play Episode Listen Later Jul 5, 2022 45:14


    Learn more: Check out Marcus Sheridan International and the IMPACT agency, then be sure to snag a copy of Marcus's book "They Ask, You Answer"Follow Marcus: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #17: Metadata Mastery is Key to a Future-Proofed DAM

    Play Episode Listen Later Jun 21, 2022 28:44


    Connect: with Marla on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #16: Is Your Content Juice Worth the Squeeze?

    Play Episode Listen Later Jun 7, 2022 46:30


    Connect: with Derek on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #15: To Become a Renegade, Dare to Be an Outlier

    Play Episode Listen Later May 24, 2022 43:13


    Learn: How Drew's team at Renegade helps companies with everything from B2B brand strategy, market research and content, to social media strategy and execution: www.renegade.com Read: Drew's book "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Listen: To Drew's top-rated podcast "Renegade Marketers Unite!"Connect: With Drew on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #14: NFTs - The How, What, When, & Why for Brands

    Play Episode Listen Later May 10, 2022 42:19


    Learn: How Salt Flats helps companies discover, create, and launch new ways of thinking, working, and growing to create lasting value: https://www.saltflats.co/Read: Hannah's blog on "How to Make and Market NFTs"Connect: With John and Hannah on LinkedInFollow John: on TwitterFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

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    Cheat Code #13: Walk a Mile in Your Customer's Shoes

    Play Episode Listen Later Apr 26, 2022 38:32


    Learn: Visit Dan's site to learn from his decades spent leading Fortune 500 companies across marketing and CXSign Up: Take the free 10 Day CX Challenge then sign up for The Experience Maker Masterclass (use coupon code GALAGA for $500 off)Buy: Dan's book The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to ShareFollow Dan: on Twitter and LinkedIn Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #12: How to Make Metadata a Lightbulb Moment for DAM

    Play Episode Listen Later Apr 12, 2022 28:26


    Learn: Check out Ryerson University's DAM Creative Showcases from 2022 and 2021 to see the work produced by Reem's students!Follow Reem: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #11: Find the Smartest People in the Room

    Play Episode Listen Later Mar 29, 2022 44:24


    LISTENER EXCLUSIVE: Click here to win a FREE pass (worth up to €675 each) to the OmnichannelX Conference June 13-16th, 2022. Learn More: How Urbina Consulting helps organizations ensure their content consistently delights and engages customers no matter the device, channel or format.Follow Noz: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

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    Cheat Code #10: Punch Above Your Weight

    Play Episode Listen Later Mar 15, 2022 37:33


    Follow Kelly: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #9: Customer Behavior is Your Magic Metric

    Play Episode Listen Later Mar 1, 2022 32:45


    Learn: Find out more about Jeannie's on-site and remote training, speaking, and workshops to help you create an amazing experience that keeps your customers coming back again and again: https://experienceinvestigators.com/Listen: To Jeannie's podcast Crack the Customer Code: http://www.crackthecustomercode.com/Follow Jeannie: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #8: Turn Your DAM into a Curiosity Engine

    Play Episode Listen Later Feb 15, 2022 34:13


    Learn: About David's work with the Rutgers DAM Certification programLearn More: About the Center for Advanced Studies in Digital Asset ManagementFind David: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #7: Data: Live it, Breathe it, Own it

    Play Episode Listen Later Feb 1, 2022 21:59


    Learn: How Amanda provides marketing services to some of the most innovative leaders, founders, and marketers working at seed-stage, private equity and venture capital-backed B2B technology companies: https://www.amandamcguckinhager.com/Find Amanda: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #6: Down with Dirty Data!

    Play Episode Listen Later Jan 18, 2022 30:11


    Connect with Kyle: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #5: Check Your DAM Vitals

    Play Episode Listen Later Jan 4, 2022 32:41


    Learn: Explore how Huddart Consulting provides support for all your digital asset management and marketing technology needs: https://huddartconsulting.com/Learn More: About the Rutgers DAM Certification program Find Kristina: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #4: Build CX from the Inside Out

    Play Episode Listen Later Dec 21, 2021 27:47


    Learn: Start thinking about the humans in front of you, listening to them, understanding them, and designing experiences for them: https://cx-journey.com/Find Annette: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #3: Be 20% More Human (at least)

    Play Episode Listen Later Dec 6, 2021 28:25


    Try: BombBomb and discover how to build better business relationships with video messaging. Order: Steve's newest book, Human-Centered CommunicationConnect: with Steve on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #2: Expect a Punch in the Mouth

    Play Episode Listen Later Dec 6, 2021 25:54


    Learn: how Heinz Marketing's approach to Predictable Pipeline enables their clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business: https://www.heinzmarketing.com/Find Matt: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

    Cheat Code #1: Is Content Ops the New Marketing Ops?

    Play Episode Listen Later Dec 6, 2021 19:28


    Does your company have a strong content strategy? Check out The Content Advisory to see how Robert helps companies evolve their use of content-driven experiences in order to build audiences.Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team?Let us know!Learn more about Aprimo

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