Podcasts about content advisory

This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and personal brand, what marketers can learn from his experience, and how B2B brands can benefit from creating a community. Ian then joins Robert Rose, Chief Trouble Maker at Seventh Bear (the artist formerly known as The Content Advisory), in our virtual bar for a holiday cocktail and a marketing thought. This week, Robert thinks that after marketers were advised to move fast and break stuff, and now things are all broken, maybe it's time we slow down and fix stuff.  The Links The people on LinkedIn: Ian Truscott on LinkedIn and Bluesky Dennis on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned in this week's episode: Dennis' agency - Attention Retention Content Marketing Meetup - Meetup | Attention Retention What Marketers Should Know About Data Cleaning, Modeling, and Governance The Content Corner Newsletter  Seventh Bear website Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D's for personal development that their firm has developed, kicking off with a quick update on why we need personas. They discuss the 5 D's: define, Discover, Design, Decide, and Draft, which provides a framework for persona development. They also stray into the buyer's journey, their needs, how not to define them, and the value of being different.  Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in our virtual bar for a cocktail and a marketing thought. This week's thought continues the theme of buyer insight, as they discuss valuable friction during the buyer's journey.  Enjoy! — The Links The people on LinkedIn: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn  Robert Rose on LinkedIn and Bluesky Mentioned in this week's episode: Cathy's persona webinar slides: Getting To Better Personas Cathy's webinar with Content Marketing Institute: MasterTHIS: Content Management and Operations Robert's article: Valuable Friction - The Content Advisory The Seventh Bear website Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special "CMO Mashup" episode, AMA's brings together insights from top marketing leaders across industries to explore the strategic and human sides of marketing. Join us for a powerful discussion that showcases diverse approaches to building resilient brands, nurturing creativity, and forging authentic connections in today's marketing landscape. Guests Include: Dan Csont with Corpay, Radhika Duggal with Major League Soccer, Alex Morrison with Pearpop, Leah Chandler with Discover Puerto Rico, Clemence Sop with InterSystems, Krenda Frushour with Blistex Inc., Erin Levzow with Batch & Box, and Robert Rose with The Content Advisory.

***CONTENT ADVISORY***in this episode there are mentions of child harmIn this episode of the Kindred Church Podcast, Ron Toft leads us through a powerful continuation of the Sermon on the Mount, focusing on Jesus' teachings on anger, reconciliation, and love for our enemies. Reflecting on passages where Jesus contrasts anger with murder and challenges us to love those who oppose us, Ron dives into the depth of these teachings and their relevance in our lives today. Join us as we examine our natural responses and explore what it means to embrace the challenging, transformative work of reconciliation—within ourselves and with others.Kindred Church is a Christian community gathering in Reno, Nevada. We are a 501c3 non-profit organization. If you believe in the ministry of Kindred Church and would like to support our efforts, visit kindredchurchreno.com/donate to make a contribution. If you'd like to join us for a gathering, please visit kindredchurchreno.com/gatherings for our location and service times.Thanks for listening.

This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having: Defined and measurable targets Data that is curated to address business goals Tools to make the data available A skilled team who manages the data  Everybody in marketing is enabled to be data-driven  Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he'll be exploring in 2025. Enjoy! — The Links The people  Ian Truscott Jeff Clark Robert Rose Mentioned in this week's episode: Robert's new project: Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Numbers in Action by Wiley on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it's a short episode due to postponed interviews with Jeff and Cathy.  So this week, we go straight to the bar as ian joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. As he recovers from the event with a cocktail, he shares some of the highlights of last week's Content Marketing World and the theme of his keynote this year.  Enjoy! Unleashing the Full Potential of Generative AI — The Links The people  Ian Truscott Robert Rose Mentioned in this week's episode: Content Marketing World Robert's new project: Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI. Adobe Max focuses on creativity and the use of AI tools. AI can enhance creative processes but should not replace human creativity. Efficiency in marketing can lead to mediocrity if not balanced with creativity. Marketers often fall into the quantitative trap, prioritizing quantity over quality. Continuous learning and experimentation are essential for innovation. Frameworks like Lean and Six Sigma can improve marketing processes. Communication skills have declined, especially in remote settings. Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, asks why we might want to give a shit about B2B marketing. Enjoy! — The Links The people  Ian Truscott Cathy McKnight Robert Rose Mentioned in this week's episode: Cathy's article: Efficiency: How Ticking Boxes Leads to Mediocrity Cathy's Salesforce webinar: Unleashing the Full Potential of Generative AI. Robert's article: Why You Have To Care Enough To Send the Very Best in B2B Marketing Robert & Cathy's firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark and Ian Truscott discuss Jeff's 5 Fundamentals of Buyers' Journeys: Chose a Published Model that works for your business  Data is the Ultimate Key to Success Journey Tracking Can Predict Ability to Close  The Devil is in Persona-level Details Journey Tracking Ensures Campaign Success Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.   Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Buyers journey research: Adweek:  The State of the Enterprise B2B Buyers Journey Forrester - Younger B2B Buyers Google: B2B marketing: Connecting with new & existing business buyers Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Robert's CMI article series - Rose Colored Glasses Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube The Journey by Fat Boy Slim on YouTube Surf Rider by The Lively Ones on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including: Identifying Customer Needs Defining the Audience Setting Campaign Goals Forming the Campaign Team Planning the Program and Tactics Executing and Measuring Success Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers.  Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Ian's Tuesday 2¢ LinkedIn Newsletter Notebook LM Robert Frost - The Road Not Taken Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Robert's CMI article series - Rose Colored Glasses Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.

This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce's Dreamforce. The key points they discuss: AI is becoming integral to every marketing job. The job market for marketing professionals is increasingly competitive. Remote work preferences are reshaping workplace dynamics. AI literacy is essential for modern marketers. Understanding current processes is crucial for AI implementation. Diversity in conference attendees reflects the broad interest in AI. AI tools should be considered part of a broader strategy, not a standalone discipline. Engagement and community building are key to successful events.   Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution.  Enjoy! ---- The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Research from the Content Marketing Institute - How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?  The Marketing Artificial Intelligence Institute  Robert and Cathy's firm: The Content Advisory The Content Advisory webinars Robert's podcast – This Old Marketing Robert's CMI article series - Rose Colored Glasses Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he's written for a book called Collecting Jellybeans, published this week. Ian's chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”.  They discuss how marketing leaders can make the right technology decisions, asking why, getting off the hamster wheel, implementing a strategy, ART (Awareness, Revenue, Trust), marketing magpies, staying current with technology, and YAGNI (You Ain't Gonna Need It).    Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares a quick take on some recent research from The Content Marketing Institute about AI and its impact on marketing jobs.  Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Collecting Jellybeans - book on Amazon Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Robert's Article - Don't Let AI Headlines Steer Your Marketing Career the Wrong Way Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube All That Glitters by Earl on Youtube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jamie McLennan, Will Crabtree, and Deborah Corn discuss the importance of the print customer experience and trust, the power of engaging content and messaging, and tips for managing the customer journey to build lasting, authentic relationships. Mentioned in This Episode: Red Bull Flugtag Tampa: https://www.redbull.com/us-en/events/red-bull-flugtag-tampa Children's Cancer Center: https://childrenscancercenter.org/ Holiday Cards Campaign: https://childrenscancercenter.org/holiday-cards/ The National Franchise Show: https://www.franchiseshowinfo.com/ ‘The Servitization of Print Business with Robert Rose, The Content Advisory': https://podcastsfromtheprinterverse.com/the-servitization-of-print-business-with-robert-rose-the-content-advisory/ Robert Rose: https://robertrose.net/ The Content Advisory: https://contentadvisory.net/ thINK: https://www.thinkforum.com/ Jamie McLennan: https://www.linkedin.com/in/jamieprints DMR Graphics: www.dmr-graphics.com/ Innvoke: https://innvoke.com/  Will Crabtree: https://www.linkedin.com/in/willtheprinter/ Tampa Media: https://tampa.media/ We Wrap Tampa: https://carwraptampa.com/ Sign Parrot: https://signparrot.com/ Gorilla Consultants: https://gorillagurus.com Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Partner with Print Media Centr: https://printmediacentr.com/partnerships/ Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Project Peacock: https://ProjectPeacock.TV Girls Who Print: https://girlswhoprint.net

In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are: New Markets Reaction to market changes Direct and channel sales M&A New Category  Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers.  Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Collecting Jellybeans - book on Amazon Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Robert's Article - Gating Content: Where Do You Stand in the Great Debate? Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Uptown Funk by Mark Ronson/Bruno Mars on Youtube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins' classic business book “The First 90 Days” to evaluate your company. STARS stands for Startups, Turnarounds, Accelerated Growth, Realignment, and Sustained Success, and when discussing “Realignment” - Ian and Jeff recognized this could be many things, so this week, they dive into five activities that could be happening to companies going through realignment: Acquisition Being acquired Change in product offering Change in sales strategy Rebrand and market change Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss gating content, which remains a hot topic, especially given the changes influencing digital marketing today. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f'in' steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps: Understand the target Industry, category, or sector Define the firmographics - things like company size and revenue Research the business goals and needs Discover how they solve the problem today Learn how they will buy our product or service Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.    Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Tune in to your ICP - by Jeff Clark How to Rise Above Content Noise by Robert Rose Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Be the One by Dua Lipa on Spotify Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F'in' content things.The topics they discussed: Marketing technology - and Cathy's most recent blog post  Breaking up with your website, the relevance of our corporate websites and how that changes our content strategy across channels. The pros and cons of fractional expertise and the changes in the jobs market Content Marketing measurement Budget for content and a Forrester report that is bullish about creative spend Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss what  Enjoy! — The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Its Sink or Swim in the Deep End of the Tech Enablement State of Marketing research from Salesforce The community article on LinkedIn about content marketing measurement Forrester blog post - B2B Marketers Prioritize Digital Brand And Communications Budget Investment Robert & Cathy's firm: The Content Advisory Cathy's podcast: Uncharted Journeys Storyblok's Stories on the Road event Robert's podcast – This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F'in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc.  They discuss: // Benchmark Your Budget vs. Peers // Separate program expenses into Campaigns vs. Shared Services // Find your path to ROI (past and future) // Determine if you have the right budget allocation mode // Identify the best opportunities to experiment, even though the budget is tight. Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss renting success over a cocktail. Enjoy! — The people: // Ian Truscott on LinkedIn  // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // LinkedIn Post about marketing by budgets by Mike Raimondi  // B2B CMOs Don't Expect 2025 Growth To Come From Budget Increases on the Forrester Blog // Take the Stairs - Book by Rory Vaden // Can You Rent Success by Publishing Beyond the Website? - Robert's article on the CMI blog // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Money by Pink Floyd on Spotify Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins' classic business book “The First 90 Days” and consider how it fits with their 5 F'in' Marketing Fundamentals.  Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content beyond your website, in this era of social media algorithm changes and zero-click. Enjoy! — The people: // Ian Truscott on LinkedIn  // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Picking the Right Transition Strategy by Michael D Watkins on HBR // The First 90 Days by Michael D Watkins // Zero Click Research by SparkToro // The New Facts About Your Owned Media Strategy by Robert on the CMI Blog  // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Star Man by David Bowie on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Robert Rose, Chief Strategy Officer at The Content Advisory, joins Deborah Corn to discuss building trust and transitioning from transactional services to creating value-driven customer experiences, expanding the idea of a customer, and innovative strategies to foster loyalty and engagement throughout their journey with your business. Mentioned in This Episode: Robert Rose: https://robertrose.net/ The Content Advisory: https://contentadvisory.net/ This Old Marketing Podcast: https://thisoldmarketing.com/ thINK: https://www.thinkforum.com/ Joe Pulizzi: https://joepulizzi.com/ The Content Marketing Institute: https://contentmarketinginstitute.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Partner with Print Media Centr: https://printmediacentr.com/partnerships/ Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Project Peacock: https://ProjectPeacock.TV Girls Who Print: https://girlswhoprint.net

Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business's needs that they've lifted from Michael D Watkins' classic business book The First 90 Days—STARS:  // Startups // Turnarounds // Accelerated Growth // Realignment // Sustained Success And discuss the challenges and opportunities for marketers working in each of these kinds of companies.  Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about balancing generalist and specialist skills in your career and team.  Enjoy! — The people: // Ian Truscott on LinkedIn  // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Picking the Right Transition Strategy by Michael D Watkins on HBR // The First 90 Days by Michael D Watkins // How To Balance Marketing Specialists and Generalists by Robert on the CMI Blog  // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Lucky Star by Madonna on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he's written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic. Ian then joins Robert Rose, Fractional Marketing Leader, and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about refreshing our content, especially given the changes in how our audience consumes it.  Enjoy! — The people: // Ian Truscott on LinkedIn  // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Bring Data To The Other 80% Of Business Intelligence Users on the Forrester Blog // The First 90 Days by Michael D Watkins // The 4 C's by Dan Sullivan // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory's Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what's caught their eye in the news, a relevant topic, and what's coming up. This week, Ian and Cathy discuss Cathy's recent trip to London for Henry Stewart's DAM Europe event, the term “Universal Content Management,” whether this is relevant to buyers and the topic of the month is empowering business users, and they close discussing the TCA's upcoming webinar, Breaking up with your Website: Content Modeling for AMAZING Customer Experiences.  Ian then joins Cathy's colleague Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and a marketing thought about SEO and zero-click search.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Cathy McKnight on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Henry Stewart DAM Europe 2024 event in London // LinkedIn Post by Preston So on Universal Content Management // Bring Data To The Other 80% Of Business Intelligence Users by Boris Evelson, VP, Principal Analyst, Forrester // Cathy's take on business user enablement: Its Sink or Swim in the Deep End of the Tech Enablement Pool // Ian's Tuesday 2¢ - Empower to the Business Users // Ian's CMSWire article - Time to Declutter CMS // The next TCA webinar - Breaking up with your Website: Content Modeling for AMAZING Customer Experiences  // Spark Toro's analysis of the Google Leak // Robert's Newsletter that discusses zero-click search // Robert and Cathy's firm: The Content Advisory // Cathy's podcast: Uncharted Journeys // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he's writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”.  The topic for Ian's contribution to the book is a guide on how marketing leaders maintain strategy despite technology changes and both Ian and Jeff share their take from the potential distractions, to developing a strategy and what to focus on. Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a discussion on some new research from the Content Marketing Institute on marketing to marketers over his Dad's favorite cocktail.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Ian's article: Marketing YAGNI // Ian's Tuesday 2¢ Newsletter (on LinkedIn) // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing // Robert's take on the latest CMI Research on Marketing to Marketers  Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Fools Gold by Stone Roses - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are joined by guests Dalyon and Tresden of the Remember Podcast. This episode is full of the spirit that comes when we worship and remember Him

This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years.  Plus, Ian asks if Jeff still wants to chuck constant re-branding into the Swimming Pool, our portal to hell for all the snake oil, bullshit and overhyped trends that plague this craft we love.     Then Ian joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. Ever considered a cocktail with Borboun and Red Wine? Well, let Robert educate you before he shares his weekly thoughts on marketing strategy.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Jeff's first appearance on episode 40 // Ian's Frontline Marketing article on CMSWire // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing // Robert's Rose Colored Glasses column for the Content Marketing Institute Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Rockstar by Dolly Parton - on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week.  Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, where he shares a splendid cocktail recipe and some timely advice on marketing during Pride Month. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Grant Johnson's - Marketing Performance Index  // Jeff's ROI Rabbit Hole article // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing // How to Balance Controversial Content for Marketing // Coverage of a quieter Pride Month on the Content Marketing Institute blog Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Counting Stars by One Republic on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics.  And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantastic cocktail recipe and a thought about attention.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Grant Johnson's - Marketing Performance Index  // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Measure Up by Tom Tom Club on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks.  Ian then retires to our virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a very interesting cocktail this week, searches for answers about the future of search.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Previous discussion with Jeff on defining the customer journey: Episode 108 // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // More Than You Know by Prince Paul / DeLaSoul on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing.  Ian then retires to our virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, who ponders the current state of social media, specifically the death of the follower. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Robert's firm: The Content Advisory // Robert's article - The Death of the Follower Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // P!nk - Get The Party Started on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

I had a hilarious conversation with my new friend Steve Case. CONTENT ADVISORY; CURSING AHEAD! Steven Case is that snort-laugh you hear at the back of the church during the prayer on Sunday morning. A 30 year veteran of youth ministry, speaker, workshop leader, and writer Steve Case can interpret the musings of a 17th Century Monk, create moving monologues based on God's closest encounters in the scriptures or create laugh-out-loud fart jokes in ways that would make any back-row church lady scowl. You are allowed to laugh and you are allowed to pray and these two things need not be at odds with each other. Steve Case is available for workshops, keynotes and conferences to speak to groups of all ages on humor and the scriptures. Feel free to shoot him an email at steve.case.speaks@gmail.com He's also on Instagram @Eyes_up_with_Milo You can find his books here: https://www.amazon.com/stores/Steven-Case/author/B07RXL954N?fbclid=IwAR1O0Lw5dY5KvoBhilkNEoNXzhyyy-4SETXLeIFcn6aqJ1UCH4cT2cAgdCo&ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true Support me on Patreon! ⁠https://www.patreon.com/nikkithedeathdoula⁠ You can find me here: https://linktr.ee/nikkithedeathdoula Go to https://betterhelp.com/nikkithedeathdoula for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help #sponsored   Music: https://incompetech.filmmusic.io/song/3495-cheery-monday --- Support this podcast: https://podcasters.spotify.com/pod/show/nikkideathdoula/support

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester's concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost another as, at the last minute, his usual companion in the Rockstar CMO virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, couldn't make it. So, he's alone in the bar with some gin, and he shares his approach to storytelling.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Forrester's post - Frontline Marketing the Evolution of B2B Growth Teams // Andy Raskin's - The Greatest Sales Deck I've Ever Seen Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // New Radicals - You Get What You Give - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens.  It's last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f'in' marketing thoughts for the week: #1 - Not the regular competitors #2 - Rented Land #3 - Cold emails #4 - The Diversity Bonus #5 - If you can help me grow, I can help you grow Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a very classy cocktail and a thought about social media content in walled gardens.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // What Now? Ian's Tuesday 2¢ // Keith Smith's Fuel Podcast, featuring diversity - interview with Marc Lewis // LinkedIn Collaborative Articles  // The LinkedIn comment in a Collaborative Article: “If you can help me grow, I can help you grow”  // TCA Webinar: Social Media – Crafting A Cutting Edge Strategy // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Be Honest - Jorja Smith on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f'in' marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Differentiation #5 - Your content, like turn signals, is for other people Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, for a bit of a rant about why Elon hates marketers with the recent news that Elon has fired one of his marketing teams amidst a large redundancy round at Tesla.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Same But Distinct - Ian's Tuesday 2¢ // Forrester's Frontline Marketing the Evolution of B2B Growth Teams // Robert's article on Tesla's marketing layoffs - Don't Follow Tesla's Marketing Mistake // Alexander Ingram on his Tesla layoff on LinkedIn // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // So Much Thing to Say by Bob Marley - on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f'in' marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren't people filling in your form? #4 - Ask why you are doing something #5 - Trust and personas Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a great cocktail and advice for creating a content cocktail, especially in a crowded B2B category as your approach to content, its form and how you communicate it can differentiate your business.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Let them pick your brain - Ian's Tuesday 2¢ // Pain, Need, Aspiration and Trust - Ian's Tuesday 2¢ // Crafting A Cutting Edge Social Media Approach In 2024 - Upcoming TCA Webinar  // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Think (About it) Patra ft Lynne Collins - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show.  Ian and Cathy chat about the importance of content operations in the face of all the immediate demands on marketing, some takeaways from a recent webinar she hosted with Liana Cardenes Cave, Hilton's Senior Director, Content Orchestration and what she's learned from interviewing influential and successful women on her podcast The Uncharted Journey. Ian then retires to the Rockstar CMO virtual bar to join Cathy's colleague Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail he's recommending for breakfast, shares some interesting, informal research he's done with his clients and community on the different use cases marketers are using AI for. And, it seems we are creating work with the robots, not reducing it.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Cathy McKnight on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Controlling Content Chaos with Content Orchestration – TCA Webinar // Cathy's podcast: Uncharted Journeys  // Robert & Cathy's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Don't You (Forget About Me) - Simple Minds on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers.  Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a fabulous cocktail, shares a thought about content operations and how we should take a leaf out of Hollywood's book and hire a director.   Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout // Are we witnessing the end of the CMO? No, and stop asking // CMOs Regaining The Faith Of Their Bosses, Survey Shows // Boathouse CEO Study on Marketing and the CMO // Evaluating a CMO Opportunity - Grant Johnson // This Old Marketing on YouTube // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Arctic Monkeys - Do You Wanna Know on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B. They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publications, blogs, and podcasts (like ours!). Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a spicy cocktail, shares some thoughts about Adtech, data and specifically the general industry malaise about the coming changes to third-party cookies. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F'in' Fundamentals to the process of publishing a business book.  In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he's learned from a book proposal writing course and subsequent writers boot camp facilitated by Alison Jones, his journey so far in writing a marketing book, his motivation, what he's learned about the proposal process and the progress so far. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a high octane cocktail, suggests how best to make our content marketing budget last the whole year.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Publisher, podcaster, speaker and book coach: Alison Jones  // Practical Inspiration Publishing  // Josh Bernoff on The Marketing Book Podcast // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // Everyday I Write the Book by Elvis Costello on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he's learned from his experiences of seeing marketing technology implementations gone bad.  Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses doing more with less and whether this is a myth with AI.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Jeff's blog post - Marketing Ops: Is Your Machine in Tune? // Latest MQL research from Forrester  // Robert's firm: The Content Advisory // Robert's shiny new personal website // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // Hard Knock Life by Jay-Z on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog.  Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses classic content, evergreen content and whether AI has a place in helping us create that.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Jeff's blog post - Marketing Ops: Is Your Machine in Tune? // Latest MQL research from Forrester  // Robert's firm: The Content Advisory // Robert's shiny new personal website // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // Man Machine by Robbie Williams on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our host Ian Truscott asks if this is still relevant and Jeff shares six things for B2B marketers to consider from this model.   Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who over a cocktail gets Ian sued by Columbia records and asks do you want awareness or trust? Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Forrester's Demand Unit Waterfall  // Robert's firm: The Content Advisory // Robert's podcast with Joe Pulizzi: This Old Marketing  // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // Waterfall by The Stone Roses on Spotify // Texas Hold ‘Em by Beyonce on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it's different from Marketing Operations and how it impacts the marketing function and marketing leaders.  Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who over a cocktail shares a thought about the storytelling  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Simon Daniel's post - RevOps Past, Present, Future  // Robert's firm: The Content Advisory // Robert's podcast with Joe Pulizzi: This Old Marketing  // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // Machine by Imagine Dragons on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the show artist Risa Puno joins us to talk about some of their latest work, including the upcoming Group Hug at the Fabric Workshop and Museum in Philadelphia and Unresolved Rage Game, developed with theatre artist Ran Xia which was recently at Worlds in Play at ASU's MIX Center in Mesa Arizona.We go deep into the motivation behind both pieces and how Puno explores emotions through game mechanics. Content Advisory: there's some frank talk about the wave of hate directed at Asian Americans and Pacific Islanders that the pandemic unleashed and that includes some strong language including the identification of slurs that were directed at Puno themself. Telling you that upfront so that you're not caught off guard.SHOW NOTESRisa PunoGroup HugUnresolved Rage Game at Worlds in PlayLos Angeles Immersive Invitational Sunday Showcase Backer Exclusive Pre-Sale Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata. The stats that Dreamdata shared that caught our eye: // Only 37% of revenue is impacted within a quarter. // It takes 6 months for 50% of revenue to be impacted. // 25% of the revenue impacted by marketing touches will not be generated within a year // B2B customer journeys are 192 days long on average And, spoiler alert! As the blog post shares: “the marketing strategy you're executing in Q1 will hardly influence revenue in Q1. Most of it won't even influence revenue in Q2. Some of it won't even influence revenue this year”. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who over a cocktail shares a thought about the strategic application of AI to your content marketing.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Dreamdata blog post: New data: Testing the B2B Marketing time lag // Interview in episode 103 with Steffen Hedebrandt, the Co-Founder and CMO of Dreamdata // Robert's firm: The Content Advisory // Robert's podcast with Joe Pulizzi: This Old Marketing  // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // Clocks by Coldplay - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing.  Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile Sherpas and what she described as “content-driven inbound marketing” and where educational content sits in this model. Jeff and Ian then apply the 5 F'in' Marketing Fundamentals to this strategy and discuss each step to education content marketing; the Masterplan, Knowledge, Story, Campaign and Machine.  Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who, over a Superbowl cocktail, shares his advice on freeing up your marketing team to get more creative.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Ian's post on educational content marketing: Stop Me If You've Heard This One Before // Interview with Andrea Fryrear on the Pro Serv by Collective 54 podcast  // SparkToro product for understanding relevant education topics // Robert's firm: The Content Advisory // The Content Advisory Get Ready to Get Ready for AI Webinar // Robert's podcast with Joe Pulizzi: This Old Marketing  // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // School of Rock, by the cast of The School of Rock - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group's B2B Marketing Trends Report. They pick their favorites from the 8 trends in the report that CMO's should consider in 2024. They discuss behaviorial science and AI, sustainability, influencer marketing, and partner marketing and influencers. Ian then winds down the week with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss making flaws a marketing virtue.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Misia Tramp from Metia on LinkedIn // Liz High from Metia on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // International agency Metia Group // Metia Group's B2B Marketing Trends Report // Robert's firm: The Content Advisory // Robert's book website: Content Marketing Strategy // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // Fashion by David Bowie - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #914 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #914. In a digital world where content is king, Robert Rose stands out as a master craftsman (and good friend), shaping narratives that resonate and drive business success. As a seasoned author (Managing Content Marketing, Experiences: The 7th Era of Marketing, Killing Marketing, etc.), consultant, and content marketing rock star, Robert has been at the forefront of defining and refining the strategies that make content a pivotal part of contemporary marketing. Robert's latest book, Content Marketing Strategy, is a beacon for marketers navigating the choppy waters of the digital age. The book is not just a treatise on content marketing; it's a comprehensive guide to crafting a strategy that aligns content with broader business goals. Drawing from his extensive experience, Robert elucidates how content can be a transformative force, turning audiences into advocates and browsers into buyers. The journey of Robert as a content marketing strategist is one marked by a deep understanding of how stories can shape brand perception and consumer behavior. His work has not only helped businesses find their voice but also fine-tune it to echo across the digital landscape. His approach goes beyond mere content creation, delving into how to manage, measure, and monetize content effectively. As the founder and chief strategy advisor of The Content Advisory, Robert has been instrumental in steering businesses toward narrative-driven growth. His consultancy work has seen him collaborate with global brands, helping them to craft content strategies that are both innovative and impactful. His insights are sought after in boardrooms where the conversation is about turning content into a competitive advantage. Beyond his consulting and writing, Robert is a prolific speaker, bringing his thought leadership to conferences and corporate workshops worldwide. His keynotes are a blend of practical advice, industry insights, and forward-thinking ideas - all delivered with a storyteller's flair. Robert's contributions to the field extend to his role as a Chief Strategy Advisor for the Content Marketing Institute (which is also the home of Content Marketing World - originally created along with his This Old Marketing podcasting co-host, Joe Pulizzi). Here, he has been a guiding force, helping shape the discourse around content marketing and ensuring that practitioners have access to the latest trends, tools, and tactics. The power of smart and strategic content cannot be denied. Enjoy the conversation... Running time: 1:07:00. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Robert Rose. Content Marketing Strategy. Killing Marketing. Managing Content Marketing. Experiences: The 7th Era of Marketing. The Content Advisory. This Old Marketing. Content Marketing Institute. Content Marketing World. Check out Robert on ThinkersOne. Follow Robert on LinkedIn. Follow Robert on Threads. This week's music: David Usher 'St. Lawrence River'.

Co-founder of the Content Marketing Institute, current Chief Troublemaker at The Content Advisory, and author of Content Marketing Strategy: Harness the Power of Your Brand's Voice, Robert Rose is a marketing powerhouse. This bona fide industry legend digs into how we should be using AI to create profitable workflows, the impact of AI on search and SEO, and how brand influences our content strategies. 

Content Marketing Strategy: Harness the Power of Your Brand's Voice by Robert Rose About the Book: Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing. About the Author: For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences. Over the last ten years, Robert and his firm The Content Advisory have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. As an educator, Robert's work in content marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California.  Robert's previous books include two co-authored with Joe Pulizzi – Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, and Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (which was featured on episode 139 of The Marketing Book Podcast in 2017). And, he co-authored with Carla Johnson Experiences: The 7th Era of Marketing (which was featured on episode 12 in 2015). Robert is also the co-host of the This Old Marketing Podcast with Joe Pulizzi, the founder of The Content Marketing Insitute. And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/content-marketing-strategy-robert-rose